Dstillery Audiences

TRUCKS

Audience Size: 23.7 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 23.7 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 89.35% 35.12x
Truck Drivers 88.10% 29.05x
Moving Truck Rental Researchers 64.51% 28.84x
Car Buyers 60.96% 26.87x
Car Enthusiasts 53.44% 23.99x
Truck Shoppers 67.85% 23.93x
Diesel Vehicle Shoppers 69.31% 23.77x
Power Tools Shoppers 60.75% 23.76x
Work Boots & Safety Footwear Shoppers 62.00% 23.42x
Auto Repair Researchers 59.71% 23.28x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Hollister.

Location Composition Index
Hollister 0.01% 2.32x
Chicos 0.02% 1.95x
Banana Republic 0.02% 1.93x
Talbots 0.01% 1.84x
H&M 0.01% 1.83x
Jos A. Bank Clothiers 0.01% 1.23x
LOFT 0.01% 1.10x
The Childrens Place 0.01% 0.86x
Carhartt 0.02% 0.43x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is commercialtrucktrader.com.

Website Composition Index
commercialtrucktrader.com 41.75% 92.04x
irv2.com 18.31% 74.62x
equipmenttrader.com 30.70% 70.96x
trucktrend.com 19.44% 70.02x
tractorbynet.com 23.97% 62.14x
silveradosierra.com 13.54% 54.50x
autoanything.com 18.31% 53.88x
hotrod.com 18.99% 47.62x
ls1tech.com 11.93% 45.96x
hibid.com 10.43% 45.76x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Auto Body Upkeep & Repair Researchers.

Content Affinity Composition Index
Auto Body Upkeep & Repair Researchers 7.00% 173.29x
Machines & Industrial Supplies 5.23% 164.96x
Car Keys, Locks & Remotes 7.30% 143.80x
Farming & Agriculture 3.98% 142.48x
Garden Power Equipment 20.96% 128.08x
Amateur Radios 2.77% 106.12x
Power Tools 11.11% 79.36x
Trucking 20.83% 78.38x
Engineering 2.90% 70.17x
Clean Energy 1.43% 63.83x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male