Dstillery Audiences

TRUCKS

Audience Size: 249.4 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 249.4 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 82.86% 33.05x
Truck Drivers 76.58% 28.38x
Diesel Vehicle Shoppers 62.51% 21.35x
Truck Shoppers 56.67% 20.32x
Welding Tools and Supplies Shoppers 54.27% 19.75x
Foreman and Construction Managers 57.96% 19.47x
Tractor Shoppers 56.82% 18.96x
Automotive Service Professionals 46.26% 18.58x
Power Tools Shoppers 43.06% 17.92x
Quads and ATV Enthusiasts 50.82% 17.71x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.70x
REI 0.02% 1.65x
American Eagle Outfitters 0.04% 1.14x
Mens Wearhouse 0.08% 1.09x
Talbots 0.02% 1.03x
The Childrens Place 0.06% 1.00x
Urban Outfitters 0.03% 0.98x
Hollister 0.03% 0.98x
Lululemon 0.02% 0.92x
Bonobos 0.01% 0.89x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is truckinginfo.com.

Website Composition Index
truckinginfo.com 28.79% 266.19x
raneystruckparts.com 39.82% 178.37x
constructionequipmentguide.com 13.78% 171.83x
truckpaper.com 34.89% 101.35x
freightwaves.com 6.64% 92.47x
tractorpartsasap.com 6.20% 89.87x
marketbook.ca 6.23% 86.38x
rbauction.com 8.04% 85.32x
dormanproducts.com 5.56% 81.61x
thedieselstop.com 9.33% 78.39x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 5.49% 60.68x
Rural Living 0.34% 55.72x
Shipping & Logistics 2.37% 53.28x
Auto Body Upkeep & Repair Researchers 11.32% 49.16x
Trucking 23.11% 41.31x
Power Tools 11.66% 40.51x
Handyman Tools 0.05% 39.68x
Home Improvement Contractor 2.19% 39.21x
General Interest 0.55% 38.14x
Paper & Packaging 1.47% 37.86x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male