Dstillery Audiences

TRUCKS

Audience Size: 369.3 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 369.3 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 84.81% 29.97x
Truck Drivers 82.87% 24.12x
Diesel Vehicle Shoppers 66.43% 20.64x
Truck Shoppers 60.81% 19.67x
Tractor Shoppers 59.02% 19.09x
Welding Tools and Supplies Shoppers 59.89% 18.65x
Quads and ATV Enthusiasts 54.20% 17.63x
Automotive Service Professionals 52.62% 16.83x
Foreman and Construction Managers 61.40% 16.48x
Power Tools Shoppers 48.97% 16.43x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Talbots.

Location Composition Index
Talbots 0.03% 1.56x
Carhartt 0.30% 1.50x
Ralph Lauren 0.01% 1.49x
Chicos 0.04% 1.19x
Hugo Boss 0.02% 1.16x
The Childrens Place 0.05% 1.01x
Michael Kors 0.03% 0.95x
Dressbarn 0.02% 0.94x
Journeys 0.05% 0.90x
Lane Bryant 0.02% 0.90x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is bigrigchromeshop.com.

Website Composition Index
bigrigchromeshop.com 11.04% 526.58x
landlinemag.com 8.77% 402.67x
partdeal.com 8.64% 364.71x
mhc.com 9.90% 347.15x
drivetrainamerica.com 10.07% 345.66x
constructionequipment.com 6.75% 344.43x
truckntow.com 5.07% 332.36x
expeditersonline.com 10.81% 321.94x
macktrucks.com 6.23% 317.03x
worktruckonline.com 9.46% 314.38x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 5.53% 69.50x
Rural Living 0.31% 62.95x
Shipping & Logistics 2.17% 54.88x
Auto Body Upkeep & Repair Researchers 11.72% 53.07x
Trucking 23.88% 43.96x
Power Tools 12.26% 42.17x
Home Improvement Contractor 1.44% 42.08x
Farming & Agriculture 4.75% 40.81x
Machines & Industrial Supplies 9.00% 40.64x
Paper & Packaging 1.16% 38.71x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male