Dstillery Audiences

TRUCKS

Audience Size: 13.1 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 86.75% 32.99x
Truck Drivers 79.47% 26.09x
Car Buyers 57.62% 25.00x
Car Enthusiasts 54.30% 22.36x
Power Tools Shoppers 55.63% 22.08x
Moving Truck Rental Researchers 54.97% 21.58x
Welding Tools and Supplies Shoppers 66.23% 21.52x
Work Boots & Safety Footwear Shoppers 56.29% 21.50x
Ford Mustang Enthusiasts 54.97% 21.21x
Truck Shoppers 61.59% 21.02x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Hollister.

Location Composition Index
Hollister 0.01% 2.32x
Chicos 0.02% 1.95x
Mens Wearhouse 0.04% 1.89x
Carhartt 0.36% 1.87x
Talbots 0.01% 1.84x
H&M 0.01% 1.83x
Victoria's Secret 0.04% 1.52x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is commercialtrucktrader.com.

Website Composition Index
commercialtrucktrader.com 45.33% 103.04x
equipmenttrader.com 31.21% 79.51x
tractorbynet.com 24.57% 55.34x
atvtrader.com 15.61% 39.75x
ford-trucks.com 35.43% 39.51x
f150forum.com 17.59% 34.80x
corvetteforum.com 13.57% 33.90x
garagejournal.com 14.24% 32.95x
answers.com 13.72% 32.38x
m.ebay.com 21.40% 30.01x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 15.86% 104.14x
Power Tools 10.76% 91.61x
Trucking 15.86% 72.59x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 5.79% 58.94x
Recreational Motor Sport Enthusiasts 6.21% 47.22x
Antiques & Auctions 3.45% 35.35x
Career Cluster A 3.17% 34.71x
Motorcycles & Snowmobiles 29.93% 32.79x
All-Terrain Vehicles 21.93% 28.29x
Private Aviation 2.34% 26.73x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male