Dstillery Audiences

TRUCKS

Audience Size: 23.5 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 23.5 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 87.76% 33.07x
Truck Drivers 85.23% 27.17x
Moving Truck Rental Researchers 63.29% 26.83x
Car Buyers 56.54% 24.34x
Car Enthusiasts 53.59% 23.13x
Ebay Shoppers 53.59% 23.10x
Power Tools Shoppers 59.07% 22.57x
Work Boots & Safety Footwear Shoppers 62.03% 22.15x
Welding Tools and Supplies Shoppers 69.20% 22.11x
Mowing Equipment Shoppers 62.03% 21.38x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Carhartt.

Location Composition Index
Carhartt 0.17% 3.66x
Hollister 0.01% 2.32x
Chicos 0.02% 1.95x
Banana Republic 0.02% 1.93x
Talbots 0.01% 1.84x
H&M 0.01% 1.83x
Jos A. Bank Clothiers 0.01% 1.23x
LOFT 0.01% 1.10x
The Childrens Place 0.01% 0.86x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is commercialtrucktrader.com.

Website Composition Index
commercialtrucktrader.com 44.41% 99.36x
cumminsforum.com 18.95% 87.26x
equipmenttrader.com 31.77% 73.15x
trucktrend.com 20.71% 71.20x
irv2.com 21.03% 62.86x
silveradosierra.com 14.26% 56.44x
tractorbynet.com 25.49% 55.01x
mytractorforum.com 12.09% 49.80x
gunbroker.com 10.66% 46.77x
hotrod.com 19.17% 46.64x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 19.20% 122.16x
Power Tools 11.57% 82.52x
Trucking 19.20% 71.13x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.86% 46.46x
Motorsports 2.35% 43.85x
Home Furnishings 2.93% 36.23x
Recreational Motor Sport Enthusiasts 5.36% 35.24x
Motorcycles & Snowmobiles 27.83% 34.07x
Auto Enthusiast Information Researchers 10.98% 30.09x
Career Cluster A 4.95% 28.53x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male