Dstillery Audiences

TRUCKS

Audience Size: 451.4 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 451.4 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 82.30% 29.23x
Truck Drivers 77.21% 24.68x
Diesel Vehicle Shoppers 61.53% 19.59x
Truck Shoppers 56.65% 18.30x
Welding Tools and Supplies Shoppers 54.04% 17.57x
Foreman and Construction Managers 59.41% 17.15x
Tractor Shoppers 56.69% 17.14x
Automotive Service Professionals 45.85% 16.14x
Quads and ATV Enthusiasts 50.70% 15.85x
Power Tools Shoppers 43.34% 15.49x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Belk.

Location Composition Index
Belk 0.02% 1.96x
Buckle 0.21% 1.05x
Ralph Lauren 0.01% 1.05x
Talbots 0.03% 0.98x
American Eagle Outfitters 0.05% 0.98x
Mens Wearhouse 0.34% 0.96x
Bonobos 0.06% 0.95x
Hollister 0.03% 0.92x
Johnston and Murphy 0.30% 0.89x
Armani 0.02% 0.88x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is bigrigchromeshop.com.

Website Composition Index
bigrigchromeshop.com 8.78% 472.15x
overdriveonline.com 7.35% 392.17x
4statetrucks.com 7.96% 358.60x
macktrucks.com 4.06% 356.32x
vehiclesafetysupply.com 3.81% 341.09x
internationaltrucks.com 5.83% 332.03x
partdeal.com 9.22% 305.01x
landlinemag.com 11.99% 301.81x
constructionequipment.com 8.79% 296.76x
drivetrainamerica.com 9.55% 287.40x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 5.76% 53.27x
Rural Living 0.40% 47.62x
Shipping & Logistics 2.47% 44.23x
Auto Body Upkeep & Repair Researchers 12.15% 41.99x
Handyman Tools 0.07% 38.57x
Power Tools 12.21% 36.28x
Trucking 24.14% 34.60x
Paper & Packaging 1.69% 32.68x
Machines & Industrial Supplies 10.36% 32.46x
General Interest 0.59% 32.45x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male