Dstillery Audiences

TRUCKS

Audience Size: 626.4 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 626.4 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 78.55% 35.28x
Truck Drivers 65.56% 32.20x
Foreman and Construction Managers 53.02% 23.46x
Truck Shoppers 44.28% 20.04x
Tractor Shoppers 44.46% 19.97x
Quads and ATV Enthusiasts 39.80% 16.83x
Automotive Service Professionals 32.96% 16.42x
Power Tools Shoppers 31.05% 15.62x
Jeep Vehicle Shoppers 30.07% 15.16x
Dodge Vehicle Shoppers 34.68% 15.13x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.65x
Journeys 0.02% 1.12x
Gymboree 0.02% 1.03x
Belk 0.01% 1.01x
Old Navy 0.04% 1.00x
Charlotte Russe 0.01% 0.97x
Lane Bryant 0.03% 0.89x
Aeropostale 0.02% 0.87x
Brooks Brothers 0.02% 0.84x
Hollister 0.01% 0.82x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is bigrigchromeshop.com.

Website Composition Index
bigrigchromeshop.com 6.82% 494.60x
overdriveonline.com 13.27% 376.05x
dat.com 3.53% 375.13x
landlinemag.com 10.55% 320.28x
truckinginfo.com 20.07% 318.96x
mhc.com 8.03% 311.33x
bigmachineparts.com 3.41% 309.95x
macktrucks.com 6.93% 308.80x
partdeal.com 7.53% 303.65x
drivetrainamerica.com 7.44% 300.46x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 5.94% 51.80x
Shipping & Logistics 2.96% 44.33x
Rural Living 0.50% 37.95x
Auto Body Upkeep & Repair Researchers 12.62% 35.90x
Power Tools 12.94% 32.02x
Trucking 23.62% 31.81x
Machines & Industrial Supplies 10.47% 31.49x
General Interest 0.72% 30.79x
Paper & Packaging 2.21% 30.23x
Health & Safety Compliance 2.74% 28.71x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male