Dstillery Audiences

TRUCKS

Audience Size: 263.5 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 263.5 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 85.31% 35.01x
Truck Drivers 83.12% 29.45x
Diesel Vehicle Shoppers 66.81% 24.53x
Truck Shoppers 61.93% 23.89x
Tractor Shoppers 59.73% 22.27x
Welding Tools and Supplies Shoppers 63.43% 22.22x
Power Tools Shoppers 51.29% 20.78x
Automotive Service Professionals 55.53% 20.51x
Quads and ATV Enthusiasts 55.28% 20.40x
RV Shoppers 52.30% 20.09x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.59x
Maurices 0.01% 1.53x
Victoria's Secret 0.01% 0.95x
Old Navy 0.01% 0.93x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is mhc.com.

Website Composition Index
mhc.com 9.73% 462.27x
drivetrainamerica.com 9.78% 447.83x
expeditersonline.com 10.61% 421.11x
truckinginfo.com 30.96% 413.12x
worktruckonline.com 9.29% 407.03x
fleetowner.com 8.15% 351.67x
macktrucks.com 8.56% 335.99x
internationaltrucks.com 10.13% 321.05x
constructionequipmentguide.com 16.64% 270.21x
bigmachineparts.com 6.79% 269.63x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 5.26% 98.20x
Shipping & Logistics 2.33% 75.91x
Auto Body Upkeep & Repair Researchers 11.09% 69.15x
Trucking 23.80% 55.70x
General Interest 0.49% 54.50x
Farming & Agriculture 4.65% 52.97x
Power Tools 11.86% 52.51x
Machines & Industrial Supplies 7.89% 52.37x
Garden Power Equipment 23.69% 46.74x
Car Keys, Locks & Remotes 12.83% 43.53x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male