Dstillery Audiences

TRUCKS

Audience Size: 185.8 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 185.8 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 86.03% 34.18x
Truck Drivers 83.63% 29.62x
Diesel Vehicle Shoppers 69.30% 23.31x
Truck Shoppers 65.88% 22.81x
Welding Tools and Supplies Shoppers 64.15% 22.60x
Tractor Shoppers 61.19% 21.53x
Power Tools Shoppers 56.45% 21.29x
Product Manuals Researchers 51.66% 20.97x
Automotive Service Professionals 58.03% 20.82x
RV Shoppers 53.85% 20.62x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Lululemon.

Location Composition Index
Lululemon 0.01% 3.80x
Michael Kors 0.01% 3.30x
J. Crew 0.01% 2.80x
Hollister 0.01% 2.61x
Banana Republic 0.02% 2.47x
Gymboree 0.01% 2.10x
Jos A. Bank Clothiers 0.01% 1.58x
Journeys 0.02% 1.53x
Carhartt 0.22% 1.34x
Mens Wearhouse 0.02% 1.20x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is truckinginfo.com.

Website Composition Index
truckinginfo.com 30.65% 576.55x
macktrucks.com 11.58% 387.92x
constructionequipmentguide.com 16.06% 373.53x
raneystruckparts.com 39.62% 368.63x
internationaltrucks.com 13.17% 314.55x
bigmachineparts.com 8.15% 277.17x
freightwaves.com 8.30% 271.11x
equipmentfacts.com 7.21% 243.73x
truckpaper.com 39.53% 237.77x
marketbook.ca 8.66% 228.74x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 5.28% 132.52x
Shipping & Logistics 2.40% 94.27x
Auto Body Upkeep & Repair Researchers 10.52% 79.34x
General Interest 0.55% 79.23x
Farming & Agriculture 4.83% 66.56x
Machines & Industrial Supplies 7.31% 65.84x
Trucking 24.36% 61.07x
Power Tools 12.13% 60.78x
Garden Power Equipment 24.16% 55.35x
Car Keys, Locks & Remotes 11.99% 54.13x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male