Dstillery Audiences

TRUCKS

Audience Size: 590.1 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 590.1 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 79.27% 35.11x
Truck Drivers 67.01% 30.54x
Foreman and Construction Managers 55.32% 22.34x
Tractor Shoppers 47.75% 20.59x
Truck Shoppers 47.83% 20.47x
Welding Tools and Supplies Shoppers 44.55% 19.56x
Quads and ATV Enthusiasts 42.63% 17.56x
Mowing Equipment Shoppers 31.56% 16.63x
Automotive Service Professionals 37.94% 16.53x
Power Tools Shoppers 35.06% 16.19x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.84x
Carhartt 0.18% 1.68x
Columbia 0.01% 1.22x
Chicos 0.04% 1.01x
Express Outlets 0.00% 0.99x
Lorna Jane 0.00% 0.99x
American Eagle Outfitters 0.04% 0.98x
Hugo Boss 0.02% 0.96x
Jos A. Bank Clothiers 0.12% 0.95x
Old Navy 0.05% 0.94x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is bigrigchromeshop.com.

Website Composition Index
bigrigchromeshop.com 7.34% 527.80x
overdriveonline.com 10.85% 399.33x
bigmachineparts.com 3.26% 351.72x
macktrucks.com 6.26% 345.88x
landlinemag.com 10.32% 325.28x
partdeal.com 7.62% 322.14x
mhc.com 8.50% 318.98x
4statetrucks.com 12.04% 318.95x
truckinginfo.com 22.12% 317.63x
drivetrainamerica.com 7.82% 314.95x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 5.83% 54.89x
Shipping & Logistics 2.85% 47.61x
Rural Living 0.46% 43.96x
Auto Body Upkeep & Repair Researchers 12.74% 40.95x
Power Tools 12.62% 36.68x
Trucking 23.83% 34.71x
Machines & Industrial Supplies 10.52% 33.86x
General Interest 0.70% 33.37x
Paper & Packaging 2.03% 32.30x
Health & Safety Compliance 2.74% 31.38x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male