Dstillery Audiences

TRUCKS

Audience Size: 104.2 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 104.2 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 84.24% 37.65x
Truck Drivers 84.60% 30.67x
Car Buyers 51.27% 24.74x
Power Tools Shoppers 57.43% 24.65x
Car Enthusiasts 47.10% 23.91x
Truck Shoppers 65.76% 23.56x
Product Manuals Researchers 54.89% 23.51x
Diesel Vehicle Shoppers 68.84% 23.12x
Moving Truck Rental Researchers 53.26% 22.09x
Work Boots & Safety Footwear Shoppers 59.60% 21.78x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Hollister.

Location Composition Index
Hollister 0.01% 2.32x
Banana Republic 0.02% 2.30x
Maurices 0.04% 2.09x
Buckle 0.02% 1.96x
Jos A. Bank Clothiers 0.01% 1.93x
Express 0.02% 1.77x
Lane Bryant 0.01% 1.62x
Journeys 0.02% 1.37x
The Childrens Place 0.02% 1.37x
Old Navy 0.02% 1.02x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is raneystruckparts.com.

Website Composition Index
raneystruckparts.com 37.68% 444.93x
truckpaper.com 37.34% 295.01x
auctiontime.com 21.19% 218.32x
machinerytrader.com 22.51% 196.34x
quicktransportsolutions.com 17.14% 178.98x
4statetrucks.com 24.48% 159.06x
drivingline.com 10.79% 132.77x
ttnews.com 22.52% 121.76x
smart-trucking.com 13.68% 108.49x
deere.com 6.65% 105.84x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 5.04% 184.53x
Shipping & Logistics 2.36% 126.22x
Auto Body Upkeep & Repair Researchers 9.94% 99.94x
Machines & Industrial Supplies 6.86% 87.80x
Farming & Agriculture 4.47% 85.96x
Car Keys, Locks & Remotes 11.72% 75.89x
Power Tools 12.37% 74.79x
Garden Power Equipment 24.34% 74.30x
Trucking 26.30% 72.37x
Amateur Radios 4.97% 60.83x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male