Dstillery Audiences

TRUCKS

Audience Size: 514.9 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 514.9 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 76.22% 46.43x
Truck Drivers 68.91% 36.04x
Diesel Vehicle Shoppers 52.06% 26.99x
Foreman and Construction Managers 53.07% 25.25x
Truck Shoppers 46.44% 24.77x
Welding Tools and Supplies Shoppers 45.29% 24.36x
Tractor Shoppers 49.23% 23.03x
Quads and ATV Enthusiasts 41.60% 20.96x
Automotive Service Professionals 37.24% 20.93x
Power Tools Shoppers 34.13% 20.08x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Columbia.

Location Composition Index
Columbia 0.01% 1.18x
Buckle 0.16% 1.15x
Dressbarn 0.04% 1.07x
Mens Wearhouse 0.37% 0.97x
Chicos 0.05% 0.93x
Uniqlo 0.01% 0.91x
Jos A. Bank Clothiers 0.20% 0.86x
Express 0.06% 0.86x
White House Black Market 0.15% 0.86x
Hollister 0.02% 0.86x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is bigrigchromeshop.com.

Website Composition Index
bigrigchromeshop.com 8.39% 457.57x
overdriveonline.com 8.68% 370.49x
macktrucks.com 4.68% 331.90x
vehiclesafetysupply.com 3.43% 331.84x
4statetrucks.com 9.24% 328.35x
internationaltrucks.com 6.80% 306.87x
partdeal.com 8.73% 288.61x
equipmentworld.com 2.96% 285.43x
drivetrainamerica.com 8.82% 277.83x
truckinginfo.com 26.52% 274.27x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 5.74% 53.52x
Shipping & Logistics 2.51% 46.64x
Rural Living 0.42% 45.05x
Auto Body Upkeep & Repair Researchers 12.15% 40.30x
Power Tools 11.88% 35.71x
Handyman Tools 0.07% 34.35x
Trucking 24.22% 34.35x
General Interest 0.63% 32.67x
Paper & Packaging 1.71% 32.26x
Machines & Industrial Supplies 10.04% 32.07x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male