Dstillery Audiences

TRUCKS

Audience Size: 543 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 543 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 77.29% 45.46x
Truck Drivers 66.33% 38.06x
Welding Tools and Supplies Shoppers 43.29% 25.90x
Foreman and Construction Managers 54.00% 25.79x
Truck Shoppers 48.12% 23.91x
Tractor Shoppers 48.51% 23.87x
Automotive Service Professionals 34.81% 21.90x
Diesel Vehicle Shoppers 60.02% 21.13x
Mowing Equipment Shoppers 31.68% 20.78x
Quads and ATV Enthusiasts 41.59% 20.74x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.45x
Charlotte Russe 0.01% 0.98x
Lane Bryant 0.03% 0.97x
Chicos 0.03% 0.92x
Mens Wearhouse 0.28% 0.90x
Buckle 0.06% 0.89x
Coach 0.02% 0.88x
Jos A. Bank Clothiers 0.17% 0.87x
White House Black Market 0.05% 0.86x
Gymboree 0.01% 0.81x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is bigrigchromeshop.com.

Website Composition Index
bigrigchromeshop.com 7.94% 436.72x
overdriveonline.com 9.84% 346.35x
macktrucks.com 5.32% 305.19x
4statetrucks.com 10.63% 298.75x
internationaltrucks.com 7.89% 281.66x
partdeal.com 8.10% 274.05x
truckinginfo.com 23.94% 267.84x
drivetrainamerica.com 8.41% 265.86x
equipmentworld.com 3.37% 265.09x
mhc.com 9.11% 264.17x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 5.86% 54.41x
Shipping & Logistics 2.54% 46.24x
Rural Living 0.39% 42.62x
Auto Body Upkeep & Repair Researchers 11.97% 41.44x
Power Tools 11.80% 36.60x
Trucking 23.43% 34.58x
General Interest 0.65% 32.85x
Machines & Industrial Supplies 9.92% 32.51x
Paper & Packaging 1.76% 32.05x
Health & Safety Compliance 2.51% 30.67x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male