Dstillery Audiences

TRUCKS

Audience Size: 65.4 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 65.4 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 91.24% 30.33x
Truck Drivers 90.40% 25.81x
Moving Truck Rental Researchers 64.12% 24.52x
Car Buyers 58.83% 22.15x
Truck Shoppers 71.21% 21.98x
Product Manuals Researchers 58.28% 21.54x
Diesel Vehicle Shoppers 72.46% 21.04x
Car Enthusiasts 55.77% 20.92x
Power Tools Shoppers 62.31% 20.69x
Ford Mustang Enthusiasts 60.64% 20.46x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 2.33x
Hollister 0.01% 2.32x
Gap 0.02% 2.26x
Talbots 0.01% 1.84x
H&M 0.01% 1.83x
Michael Kors 0.01% 1.80x
J. Crew 0.01% 1.71x
Journeys 0.02% 1.29x
Jos A. Bank Clothiers 0.01% 1.23x
Mens Wearhouse 0.01% 1.19x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is 4statetrucks.com.

Website Composition Index
4statetrucks.com 27.69% 239.20x
tractorhouse.com 19.24% 208.20x
ttnews.com 24.07% 204.08x
dieselplace.com 12.32% 145.29x
dieseltruckresource.com 16.18% 137.80x
cumminsforum.com 17.14% 118.22x
thedieselstop.com 17.78% 115.98x
powerstroke.org 12.56% 114.80x
commercialtrucktrader.com 40.56% 111.80x
pirate4x4.com 13.41% 106.81x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 3.98% 227.80x
Shipping & Logistics 2.14% 145.23x
Auto Body Upkeep & Repair Researchers 8.52% 125.82x
Machines & Industrial Supplies 6.41% 119.75x
Farming & Agriculture 4.01% 104.85x
Car Keys, Locks & Remotes 9.79% 104.45x
Garden Power Equipment 22.15% 93.15x
Power Tools 11.46% 78.70x
Trucking 22.52% 73.84x
Amateur Radios 3.58% 72.71x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male