Dstillery Audiences

TRUCKS

Audience Size: 649.7 Thousand Devices

Explore the Trucks Audience

Below you'll find more information about the Trucks audience, broken down in different categories based on their digital and physical behaviors. These are 649.7 thousand unique devices whose actions qualify for the Trucks audience.

Dstillery Crafted Audiences

INTERESTS

The Trucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucks audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 78.59% 34.50x
Truck Drivers 65.23% 31.27x
Foreman and Construction Managers 52.39% 22.07x
Truck Shoppers 42.31% 18.67x
Tractor Shoppers 42.64% 18.41x
Quads and ATV Enthusiasts 38.14% 15.49x
Dodge Vehicle Shoppers 32.58% 14.08x
Jeep Vehicle Shoppers 29.32% 13.69x
Xtreme Sports Fans 29.69% 13.55x
Car Buyers 26.14% 13.19x
Composition Percentage: The overlap percentage between the Trucks audience and the Interest attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucks audience is Belk.

Location Composition Index
Belk 0.02% 1.90x
Carhartt 0.18% 1.33x
Dressbarn 0.03% 1.13x
Kate Spade 0.01% 1.08x
Gymboree 0.02% 1.05x
Lululemon 0.02% 0.93x
REI 0.01% 0.91x
Lane Bryant 0.02% 0.90x
Aeropostale 0.02% 0.89x
Brooks Brothers 0.02% 0.89x
Composition Percentage: The overlap percentage between the Trucks audience and the Location attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucks audience is bigrigchromeshop.com.

Website Composition Index
bigrigchromeshop.com 6.52% 488.52x
ccjdigital.com 3.65% 460.67x
dat.com 3.70% 366.17x
overdriveonline.com 16.00% 348.60x
landlinemag.com 10.12% 343.25x
truckinginfo.com 18.33% 322.88x
mhc.com 7.62% 313.77x
macktrucks.com 6.98% 300.06x
partdeal.com 7.19% 295.99x
worktruckonline.com 5.09% 295.47x
Composition Percentage: The overlap percentage between the Trucks audience and the Web attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucks audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 5.75% 49.86x
Shipping & Logistics 2.98% 41.70x
Rural Living 0.45% 35.83x
Auto Body Upkeep & Repair Researchers 12.07% 33.87x
Power Tools 12.72% 30.45x
Trucking 22.17% 30.37x
Machines & Industrial Supplies 10.43% 29.71x
Paper & Packaging 2.29% 28.53x
Fire Fighting 1.84% 28.18x
General Interest 0.68% 27.77x
Composition Percentage: The overlap percentage between the Trucks audience and the Content Affinity attribute.
Index: A comparison of the Trucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucks audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999