Explore the US Cycling Audience
Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 406 thousand unique devices whose actions qualify for the US Cycling audience.
INTERESTS
The US Cycling audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.
| Interest | Composition | Index |
| Cycling Enthusiasts | 74.35% | 49.41x |
| Elite Cycling Gear Shoppers | 73.82% | 38.90x |
| Indoor Cycling & Spinning Enthusiasts | 38.74% | 31.68x |
| Competitive Sports Participants | 37.70% | 31.59x |
| E-cycling Enthusiasts | 74.87% | 25.31x |
| Gym Equipment Owners | 74.35% | 24.32x |
| Running Enthusiasts | 25.13% | 21.41x |
| Rock Climbing Enthusiasts | 39.27% | 21.39x |
| Ski House Second Home Owners | 26.18% | 21.07x |
| Ski and Snowboard Enthusiasts | 28.80% | 20.82x |
Composition Percentage:
The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
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APPAREL RETAILERS
The US Cycling audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Cycling audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.99x |
| Carhartt | 0.05% | 0.86x |
Composition Percentage:
The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
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WEBSITES
The US Cycling audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the US Cycling audience is gravelcyclist.com.
| Website | Composition | Index |
| gravelcyclist.com | 2.98% | 221.00x |
| cxmagazine.com | 4.84% | 206.91x |
| roadbikereview.com | 21.45% | 192.82x |
| bikemag.com | 13.58% | 183.60x |
| sheldonbrown.com | 8.95% | 175.41x |
| bikeperfect.com | 6.81% | 170.21x |
| bikepedia.com | 6.71% | 169.18x |
| bikeradar.com | 49.87% | 164.46x |
| pnwcomponents.com | 2.19% | 161.87x |
| bikesdirect.com | 2.30% | 158.34x |
Composition Percentage:
The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Cycling audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 14.06% | 37.62x |
| Running & Marathons | 15.08% | 29.40x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 2.04% | 28.80x |
| Bags & Luggage | 1.48% | 27.59x |
| Colorado Snow | 1.48% | 26.54x |
| Vegans & Animal Welfare | 1.39% | 26.50x |
| Recreational Motor Sport Enthusiasts | 2.22% | 21.55x |
| Men's Dress Shirt Shopping | 0.14% | 20.03x |
| Home Remodeling | 1.39% | 19.52x |
| Trucking | 3.79% | 18.72x |
Composition Percentage:
The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
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DEMOGRAPHICS
The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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