Dstillery Audiences

US CYCLING

Audience Size: 1.2 Million Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 58.71% 33.85x
Competitive Sports Participants 37.19% 21.89x
Competitive Tri-Athletes 48.16% 19.63x
Gym Equipment Owners 85.42% 17.66x
Indoor Cycling & Spinning Enthusiasts 56.62% 14.01x
Subaru Vehicle Shoppers 22.83% 12.87x
Running Enthusiasts 21.71% 12.80x
Ski House Second Home Owners 21.50% 11.45x
Ski and Snowboard Enthusiasts 20.05% 11.26x
Sporting Goods Shoppers 20.41% 11.26x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is REI.

Location Composition Index
REI 0.04% 2.20x
Patagonia 0.01% 1.92x
The North Face 0.04% 1.91x
Uniqlo 0.02% 1.51x
Kate Spade 0.03% 1.50x
Madewell 0.02% 1.46x
Lorna Jane 0.01% 1.43x
Free People 0.02% 1.39x
Tommy Bahama 0.04% 1.35x
LOFT 0.05% 1.35x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is fullspeedahead.com.

Website Composition Index
fullspeedahead.com 2.55% 271.29x
usacycling.org 1.33% 269.01x
jensonusa.com 2.10% 266.92x
pivotcycles.com 2.21% 265.94x
feltbicycles.com 1.31% 263.03x
gravelcyclist.com 1.87% 261.51x
cambriabike.com 2.22% 260.03x
pezcyclingnews.com 1.94% 257.87x
planetcyclery.com 4.52% 256.36x
bikemag.com 2.48% 256.29x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 6.51% 29.89x
Backpacking 13.12% 21.50x
Motorcycle Racing Researchers 0.94% 21.24x
Home Décor, Furniture, & Decorating 0.09% 20.62x
Running & Marathons 22.04% 19.00x
Recreational Motor Sport Enthusiasts 4.48% 17.38x
Bags & Luggage 3.12% 16.51x
Environmentally Friendly Cars 0.12% 15.87x
Local & Travel England - East Midlands 0.19% 14.61x
Action Sports 2.42% 12.17x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male