Dstillery Audiences

US CYCLING

Audience Size: 988.2 Thousand Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 988.2 thousand unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 71.84% 29.28x
Elite Cycling Gear Shoppers 71.51% 24.16x
Indoor Cycling & Spinning Enthusiasts 48.35% 23.80x
Competitive Sports Participants 48.38% 23.40x
Gym Equipment Owners 74.86% 19.84x
E-cycling Enthusiasts 62.16% 18.81x
Running Enthusiasts 31.57% 15.59x
Rock Climbing Enthusiasts 41.56% 15.48x
Fitness Activity Tracker Users 49.82% 14.52x
Ski House Second Home Owners 33.53% 14.45x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is REI.

Location Composition Index
REI 0.01% 6.29x
Carhartt 0.14% 1.29x
Mens Wearhouse 0.01% 0.90x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is notubes.com.

Website Composition Index
notubes.com 1.57% 222.36x
planetcyclery.com 1.17% 213.82x
pezcyclingnews.com 1.34% 211.88x
vitalmtb.com 4.27% 205.78x
steephill.tv 1.39% 205.12x
fullspeedahead.com 1.58% 201.66x
trainerroad.com 2.11% 201.60x
velocipedesalon.com 1.22% 196.39x
ciclimattio.com 1.21% 194.12x
gravelcyclist.com 1.98% 193.90x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 4.57% 36.86x
Backpacking 10.02% 28.03x
Action Sports 2.02% 27.82x
Bags & Luggage 2.58% 21.26x
Motorcycle Racing Researchers 1.32% 21.25x
Recreational Motor Sport Enthusiasts 3.22% 20.85x
Environmentally Friendly Cars 0.05% 18.88x
Running & Marathons 22.69% 18.57x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.16% 17.87x
Men's Dress Shirt Shopping 0.65% 16.64x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male