Dstillery Audiences

US CYCLING

Audience Size: 788.7 Thousand Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 788.7 thousand unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 75.45% 25.57x
Elite Cycling Gear Shoppers 76.84% 22.19x
Competitive Sports Participants 47.86% 21.44x
Indoor Cycling & Spinning Enthusiasts 48.02% 20.70x
E-cycling Enthusiasts 67.76% 16.91x
Gym Equipment Owners 72.70% 15.49x
Running Enthusiasts 31.78% 13.66x
Rock Climbing Enthusiasts 45.58% 13.00x
Ski House Second Home Owners 35.21% 12.81x
Ski and Snowboard Enthusiasts 33.18% 12.34x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is REI.

Location Composition Index
REI 0.01% 7.65x
Coach 0.01% 2.83x
J. Crew 0.01% 2.79x
Express 0.01% 1.45x
Old Navy 0.02% 1.27x
Chicos 0.01% 1.19x
Mens Wearhouse 0.01% 1.13x
Carhartt 0.12% 0.97x
Maurices 0.01% 0.92x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is bikepacking.com.

Website Composition Index
bikepacking.com 1.84% 224.04x
fullspeedahead.com 2.27% 220.80x
parktool.com 2.20% 218.98x
gravelcyclist.com 2.72% 218.35x
bicycleretailer.com 1.37% 211.91x
bikereg.com 2.13% 209.18x
cxmagazine.com 4.63% 208.84x
sacredrides.com 1.72% 204.34x
roadbikereview.com 22.06% 202.20x
roadcyclinguk.com 1.70% 189.87x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 2.37% 38.39x
Action Sports 1.50% 31.02x
Backpacking 13.26% 24.05x
Bags & Luggage 1.93% 23.92x
Hobby Drones & Remote-Controlled Cars 0.39% 19.86x
Motorcycle Racing Researchers 1.36% 19.76x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.78% 18.68x
Running & Marathons 16.54% 18.04x
Men's Dress Shirt Shopping 0.22% 16.80x
Crossfit & Obstacle Race Enthusiasts 1.13% 16.53x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male