Dstillery Audiences

US CYCLING

Audience Size: 475.1 Thousand Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 475.1 thousand unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 85.66% 53.29x
Cycling Enthusiasts 75.65% 37.21x
Mountain Biking Enthusiasts 60.88% 36.06x
Elite Cycling Gear Shoppers 81.60% 31.42x
Competitive Sports Participants 23.30% 19.26x
E-cycling Enthusiasts 74.61% 19.17x
Winter Sports Destination Seekers 17.04% 15.35x
Rock Climbing Enthusiasts 30.78% 14.36x
Running Enthusiasts 21.49% 13.93x
Snowboard Enthusiasts 31.67% 13.55x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.85x
Lululemon 0.02% 2.84x
Mens Wearhouse 0.02% 2.69x
Carhartt 0.01% 1.99x
Talbots 0.02% 1.97x
The Childrens Place 0.01% 1.96x
Chicos 0.02% 1.74x
Express 0.02% 1.58x
Dressbarn 0.01% 1.50x
H&M 0.01% 1.33x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is roadbikereview.com.

Website Composition Index
roadbikereview.com 14.04% 241.55x
sheldonbrown.com 5.55% 239.70x
bikerumor.com 23.13% 221.74x
zwiftinsider.com 3.97% 219.86x
gravelcyclist.com 2.92% 216.52x
cycletraveloverload.com 3.13% 215.23x
cxmagazine.com 3.86% 213.39x
cyclingabout.com 2.88% 207.69x
usacycling.org 2.55% 206.63x
bikeradar.com 43.28% 190.82x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.44% 51.03x
Action Sports 0.25% 27.78x
Backpacking 4.42% 27.27x
Bags & Luggage 1.06% 21.35x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.89% 19.37x
Canada Tax and Finance Research Cluster 0.53% 16.98x
Mining & Natural Resources 0.06% 16.30x
Running & Marathons 8.97% 15.75x
Crossfit & Obstacle Race Enthusiasts 0.04% 14.07x
Motorcycle Racing Researchers 1.62% 13.81x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male