Dstillery Audiences

US CYCLING

Audience Size: 277.1 Thousand Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 277.1 thousand unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 93.92% 58.22x
Mountain Biking Enthusiasts 58.16% 54.94x
Elite Cycling Gear Shoppers 81.98% 38.04x
Cycling Enthusiasts 82.38% 29.78x
Competitive Sports Participants 26.93% 20.86x
Winter Sports Destination Seekers 13.86% 20.24x
Competitive Tri-Athletes 25.32% 19.67x
Rock Climbing Enthusiasts 31.15% 18.18x
Sporting Goods Shoppers 31.71% 18.12x
E-cycling Enthusiasts 75.81% 17.43x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is Chicos.

Location Composition Index
Chicos 0.01% 3.78x
Gymboree 0.01% 2.19x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is roadbikereview.com.

Website Composition Index
roadbikereview.com 11.27% 349.48x
sheldonbrown.com 5.94% 331.83x
bikerumor.com 26.24% 286.72x
cxmagazine.com 4.33% 270.88x
bikeradar.com 43.21% 263.41x
cyclingabout.com 3.52% 235.24x
singletracks.com 4.60% 228.76x
roadbikerider.com 6.78% 227.03x
zwiftinsider.com 5.71% 216.16x
dcrainmaker.com 8.38% 189.06x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.44% 65.53x
Backpacking 3.43% 37.20x
Action Sports 0.20% 31.45x
Bags & Luggage 1.00% 23.28x
Running & Marathons 8.67% 20.15x
Vancouver British Columbia Research Cluster 1.30% 20.10x
Motorcycle Racing Researchers 2.11% 19.92x
Canada Tax and Finance Research Cluster 0.53% 19.72x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.87% 19.49x
Quebec Vacations 0.80% 17.84x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male