Dstillery Audiences

US CYCLING

Audience Size: 1.2 Million Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 60.77% 32.07x
Competitive Sports Participants 39.24% 20.97x
Fitness Activity Tracker Users 41.76% 19.07x
Competitive Tri-Athletes 48.60% 19.04x
Gym Equipment Owners 85.33% 16.73x
Rock Climbing Enthusiasts 30.55% 13.97x
Indoor Cycling & Spinning Enthusiasts 56.75% 13.59x
Subaru Vehicle Shoppers 25.19% 13.01x
Running Enthusiasts 23.22% 12.85x
Ski House Second Home Owners 23.86% 11.85x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is REI.

Location Composition Index
REI 0.05% 2.24x
The North Face 0.04% 1.84x
LL Bean 0.01% 1.72x
Columbia 0.02% 1.64x
Kate Spade 0.03% 1.56x
Urban Outfitters 0.08% 1.54x
Levi Strauss 0.02% 1.52x
Madewell 0.03% 1.52x
Ralph Lauren 0.01% 1.51x
Armani 0.03% 1.49x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is fullspeedahead.com.

Website Composition Index
fullspeedahead.com 2.19% 308.41x
jensonusa.com 1.60% 305.64x
pivotcycles.com 1.66% 302.90x
zipp.com 1.39% 296.66x
gravelcyclist.com 1.70% 295.53x
cambriabike.com 1.89% 290.34x
powertap.com 1.63% 289.22x
pezcyclingnews.com 1.98% 288.28x
bikeroar.com 1.91% 283.42x
cyclingfans.com 1.97% 282.42x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.10% 40.77x
Winter Sports & Gear 6.85% 29.62x
Handyman Tools 0.06% 24.34x
Backpacking 13.39% 22.97x
Motorcycle Racing Researchers 1.02% 21.75x
Home Décor, Furniture, & Decorating 0.07% 21.33x
Running & Marathons 22.00% 19.75x
Recreational Motor Sport Enthusiasts 4.52% 18.41x
Bags & Luggage 3.23% 18.24x
Golf & Boats 0.03% 17.20x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male