Dstillery Audiences

US CYCLING

Audience Size: 765.5 Thousand Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 765.5 thousand unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 67.90% 28.62x
Elite Cycling Gear Shoppers 68.78% 25.83x
Gym Equipment Owners 79.71% 21.36x
Indoor Cycling & Spinning Enthusiasts 45.79% 21.16x
Competitive Sports Participants 45.68% 21.11x
E-cycling Enthusiasts 64.22% 18.93x
Fitness Activity Tracker Users 45.89% 18.37x
Competitive Tri-Athletes 46.99% 15.34x
Rock Climbing Enthusiasts 37.85% 14.87x
Running Enthusiasts 29.56% 13.76x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is REI.

Location Composition Index
REI 0.04% 3.16x
Patagonia 0.01% 1.88x
Bonobos 0.03% 1.75x
Ann Taylor 0.02% 1.41x
Urban Outfitters 0.05% 1.40x
Eddie Bauer 0.03% 1.38x
Columbia 0.01% 1.37x
Jos A. Bank Clothiers 0.07% 1.31x
Coach 0.05% 1.29x
Zara 0.02% 1.27x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is vitalmtb.com.

Website Composition Index
vitalmtb.com 7.99% 218.69x
bikes.com 4.80% 186.74x
racycles.com 6.61% 185.38x
cxmagazine.com 5.08% 184.34x
roadbikereview.com 17.32% 184.09x
bikeradar.com 32.82% 180.56x
bikepacking.com 8.12% 179.28x
sheldonbrown.com 7.36% 175.80x
parktool.com 10.90% 171.06x
bikemag.com 9.89% 169.62x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.05% 41.89x
Winter Sports & Gear 4.72% 35.56x
Backpacking 9.52% 24.76x
Handyman Tools 0.03% 20.11x
Action Sports 1.77% 19.98x
Recreational Motor Sport Enthusiasts 3.60% 19.68x
Motorcycle Racing Researchers 1.19% 18.52x
Running & Marathons 22.89% 18.38x
Golf & Boats 0.02% 18.32x
Bags & Luggage 2.33% 17.32x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male