Dstillery Audiences

US CYCLING

Audience Size: 615.2 Thousand Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 615.2 thousand unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 70.69% 35.01x
Indoor Cycling & Spinning Enthusiasts 43.21% 33.41x
Mountain Biking Enthusiasts 68.79% 33.39x
Competitive Sports Participants 46.53% 31.11x
Elite Cycling Gear Shoppers 79.23% 29.82x
E-cycling Enthusiasts 72.76% 20.01x
Running Enthusiasts 22.23% 17.79x
Gym Equipment Owners 68.27% 16.46x
Rock Climbing Enthusiasts 38.96% 15.62x
Ski House Second Home Owners 27.42% 14.63x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is REI.

Location Composition Index
REI 0.02% 4.23x
The North Face 0.01% 3.80x
Free People 0.01% 3.20x
Gymboree 0.03% 2.12x
Forever 21 0.02% 1.93x
H&M 0.02% 1.83x
Michael Kors 0.02% 1.78x
J. Crew 0.02% 1.70x
Gap 0.03% 1.67x
White House Black Market 0.03% 1.52x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is fullspeedahead.com.

Website Composition Index
fullspeedahead.com 2.39% 261.85x
gravelcyclist.com 2.74% 235.38x
roadbikereview.com 18.74% 231.06x
sheldonbrown.com 6.58% 227.12x
cxmagazine.com 4.54% 224.20x
bikemag.com 7.65% 221.54x
cycletraveloverload.com 2.76% 215.13x
bikerumor.com 23.06% 210.06x
cyclingabout.com 3.17% 207.86x
roadcyclinguk.com 1.69% 205.67x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.80% 38.96x
Action Sports 0.61% 35.03x
Backpacking 8.95% 29.41x
Bags & Luggage 1.36% 22.89x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.46% 21.30x
Running & Marathons 12.32% 19.30x
Motorcycle Racing Researchers 1.81% 18.66x
Recreational Motor Sport Enthusiasts 1.82% 17.54x
Watches Retail 0.55% 16.66x
Hobby Drones & Remote-Controlled Cars 0.06% 16.26x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male