Dstillery Audiences

US CYCLING

Audience Size: 1.4 Million Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 55.83% 35.90x
Elite Cycling Gear Shoppers 59.30% 34.64x
Competitive Sports Participants 35.70% 22.92x
Indoor Cycling & Spinning Enthusiasts 36.04% 22.36x
Competitive Tri-Athletes 42.18% 21.33x
Fitness Activity Tracker Users 38.00% 20.56x
Gym Equipment Owners 81.76% 20.01x
Rock Climbing Enthusiasts 26.47% 16.77x
Subaru Vehicle Shoppers 21.98% 13.74x
Running Enthusiasts 20.96% 13.67x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is REI.

Location Composition Index
REI 0.05% 3.15x
The North Face 0.05% 2.00x
Everlane 0.01% 1.89x
Bonobos 0.10% 1.60x
Carhartt 0.01% 1.48x
Lululemon 0.08% 1.43x
Supreme 0.02% 1.41x
Urban Outfitters 0.07% 1.39x
Free People 0.03% 1.39x
Club Monaco 0.02% 1.38x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is fullspeedahead.com.

Website Composition Index
fullspeedahead.com 1.16% 205.91x
gravelcyclist.com 1.31% 199.17x
powertap.com 1.05% 197.34x
cambriabike.com 1.07% 195.28x
planetcyclery.com 3.45% 194.58x
pezcyclingnews.com 1.89% 190.15x
merlincycles.com 1.02% 188.94x
cyclingtips.com 2.04% 187.18x
steephill.tv 2.45% 181.34x
cyclingfans.com 2.06% 181.12x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.05% 30.94x
Winter Sports & Gear 5.34% 29.14x
Backpacking 10.60% 21.03x
Handyman Tools 0.04% 17.93x
Motorcycle Racing Researchers 1.01% 16.82x
Running & Marathons 22.12% 16.42x
Recreational Motor Sport Enthusiasts 4.00% 15.94x
Bags & Luggage 2.65% 15.52x
Environmentally Friendly Cars 0.11% 14.57x
Action Sports 1.89% 14.23x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male