Dstillery Audiences

US CYCLING

Audience Size: 1.1 Million Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 75.34% 22.79x
Elite Cycling Gear Shoppers 73.40% 20.38x
Indoor Cycling & Spinning Enthusiasts 54.22% 17.75x
Competitive Sports Participants 54.56% 16.94x
Gym Equipment Owners 80.17% 16.80x
E-cycling Enthusiasts 64.65% 15.47x
Fitness Activity Tracker Users 53.28% 13.98x
Competitive Tri-Athletes 46.71% 12.73x
Rock Climbing Enthusiasts 44.31% 12.62x
Running Enthusiasts 36.46% 11.76x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.77x
REI 0.02% 2.45x
Columbia 0.01% 1.97x
Urban Outfitters 0.04% 1.48x
The North Face 0.02% 1.43x
American Apparel 0.03% 1.41x
Ralph Lauren 0.01% 1.38x
Free People 0.02% 1.32x
Chicos 0.05% 1.21x
J. Crew 0.04% 1.19x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is notubes.com.

Website Composition Index
notubes.com 2.18% 222.75x
planetcyclery.com 1.59% 214.97x
fullspeedahead.com 1.30% 212.05x
pezcyclingnews.com 1.79% 211.66x
cyclingfans.com 1.38% 210.84x
gravelcyclist.com 1.46% 209.35x
steephill.tv 1.51% 208.39x
vitalmtb.com 6.07% 201.29x
bikeroar.com 1.14% 198.03x
velocipedesalon.com 1.70% 197.18x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.05% 47.75x
Winter Sports & Gear 4.82% 32.30x
Backpacking 9.91% 25.12x
Action Sports 1.86% 20.36x
Recreational Motor Sport Enthusiasts 3.56% 19.84x
Motorcycle Racing Researchers 1.30% 19.54x
Handyman Tools 0.02% 19.24x
Running & Marathons 22.48% 17.90x
Bags & Luggage 2.50% 17.89x
Environmentally Friendly Cars 0.06% 17.12x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male