Explore the US Cycling Audience
Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the US Cycling audience.
INTERESTS
The US Cycling audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.
| Interest | Composition | Index |
| Cycling Enthusiasts | 59.81% | 32.95x |
| Competitive Sports Participants | 36.62% | 21.16x |
| Competitive Tri-Athletes | 47.74% | 19.40x |
| Gym Equipment Owners | 86.00% | 17.23x |
| Indoor Cycling & Spinning Enthusiasts | 56.66% | 13.48x |
| Running Enthusiasts | 20.57% | 12.40x |
| Subaru Vehicle Shoppers | 22.74% | 11.85x |
| Ski and Snowboard Enthusiasts | 18.15% | 10.77x |
| Sporting Goods Shoppers | 19.95% | 10.37x |
| Ski House Second Home Owners | 19.88% | 10.20x |
Composition Percentage:
The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
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APPAREL RETAILERS
The US Cycling audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Cycling audience is REI.
| Location | Composition | Index |
| REI | 0.03% | 1.98x |
| Armani | 0.03% | 1.66x |
| Abercrombie & Fitch | 0.02% | 1.58x |
| The North Face | 0.02% | 1.50x |
| Columbia | 0.01% | 1.47x |
| Zumiez | 0.03% | 1.45x |
| Free People | 0.02% | 1.43x |
| Eddie Bauer | 0.01% | 1.40x |
| Calvin Klein | 0.01% | 1.37x |
| Banana Republic | 0.04% | 1.35x |
Composition Percentage:
The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
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WEBSITES
The US Cycling audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the US Cycling audience is zipp.com.
| Website | Composition | Index |
| zipp.com | 1.18% | 280.38x |
| fullspeedahead.com | 2.57% | 275.24x |
| usacycling.org | 1.45% | 270.16x |
| jensonusa.com | 2.00% | 269.99x |
| pivotcycles.com | 2.67% | 267.65x |
| merlincycles.com | 1.05% | 267.38x |
| feltbicycles.com | 1.50% | 265.96x |
| planetcyclery.com | 4.15% | 264.84x |
| bikeroar.com | 2.15% | 262.32x |
| cambriabike.com | 2.66% | 261.25x |
Composition Percentage:
The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Cycling audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 5.79% | 31.96x |
| Motorcycle Racing Researchers | 0.93% | 20.89x |
| Backpacking | 12.43% | 20.38x |
| Home Décor, Furniture, & Decorating | 0.10% | 20.03x |
| Local & Travel England - East Midlands | 0.22% | 18.44x |
| Running & Marathons | 21.47% | 18.28x |
| Recreational Motor Sport Enthusiasts | 4.49% | 16.51x |
| Bags & Luggage | 2.85% | 16.41x |
| Environmentally Friendly Cars | 0.10% | 14.60x |
| Action Sports | 2.37% | 12.39x |
Composition Percentage:
The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
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DEMOGRAPHICS
The US Cycling audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999
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