Dstillery Audiences

US CYCLING

Audience Size: 459.1 Thousand Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 459.1 thousand unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Indoor Cycling & Spinning Enthusiasts.

Interest Composition Index
Indoor Cycling & Spinning Enthusiasts 34.89% 36.59x
Cycling Enthusiasts 65.17% 34.92x
Mountain Biking Enthusiasts 64.08% 34.84x
Competitive Sports Participants 41.00% 34.14x
Elite Cycling Gear Shoppers 80.01% 29.50x
E-cycling Enthusiasts 74.48% 17.13x
Winter Sports Destination Seekers 21.35% 15.73x
Running Enthusiasts 15.71% 15.57x
Rock Climbing Enthusiasts 34.17% 14.38x
Gym Equipment Owners 68.01% 14.26x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is Talbots.

Location Composition Index
Talbots 0.02% 2.80x
LOFT 0.02% 2.62x
Jos A. Bank Clothiers 0.01% 2.55x
White House Black Market 0.02% 2.02x
Mens Wearhouse 0.02% 1.93x
Buckle 0.02% 1.83x
Chicos 0.02% 1.79x
J. Crew 0.01% 1.77x
Lane Bryant 0.01% 1.76x
H&M 0.01% 1.71x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is roadbikereview.com.

Website Composition Index
roadbikereview.com 16.58% 220.92x
sheldonbrown.com 5.66% 220.69x
bikemag.com 4.59% 220.23x
cxmagazine.com 4.26% 210.95x
gravelcyclist.com 3.16% 208.86x
cycletraveloverload.com 3.19% 206.95x
bikerumor.com 25.35% 201.34x
zwiftinsider.com 5.39% 200.10x
bikepedia.com 3.75% 198.51x
cyclingabout.com 3.17% 194.74x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.76% 48.42x
Action Sports 0.48% 32.99x
Backpacking 6.51% 30.85x
Bags & Luggage 1.23% 19.31x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.16% 19.17x
Hobby Drones & Remote-Controlled Cars 0.04% 16.30x
Running & Marathons 10.64% 15.93x
Canada Tax and Finance Research Cluster 0.58% 15.80x
Motorcycle Racing Researchers 1.68% 15.51x
Mining & Natural Resources 0.09% 14.68x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male