Dstillery Audiences

US CYCLING

Audience Size: 1.3 Million Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 66.91% 25.37x
Elite Cycling Gear Shoppers 67.87% 23.52x
Gym Equipment Owners 79.60% 19.49x
Competitive Sports Participants 44.55% 18.44x
Indoor Cycling & Spinning Enthusiasts 45.29% 17.94x
Fitness Activity Tracker Users 45.35% 16.23x
Competitive Tri-Athletes 47.61% 14.41x
Rock Climbing Enthusiasts 35.80% 13.08x
Running Enthusiasts 28.81% 11.52x
Subaru Vehicle Shoppers 29.47% 11.23x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is REI.

Location Composition Index
REI 0.05% 2.84x
Patagonia 0.02% 2.28x
Intermix 0.01% 1.69x
Bonobos 0.13% 1.66x
Columbia 0.02% 1.65x
The North Face 0.03% 1.64x
Saint Laurent Paris 0.01% 1.60x
Free People 0.03% 1.50x
Uniqlo 0.02% 1.43x
Lululemon 0.05% 1.31x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is notubes.com.

Website Composition Index
notubes.com 2.20% 203.27x
gravelcyclist.com 1.09% 201.36x
planetcyclery.com 2.46% 198.43x
merlincycles.com 1.03% 192.48x
cyclingtips.com 1.52% 192.35x
opencycle.com 1.03% 191.53x
pezcyclingnews.com 1.84% 190.66x
brandscycle.com 1.47% 185.80x
cyclingfans.com 1.84% 185.72x
365cycles.com 1.06% 184.86x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.05% 31.20x
Winter Sports & Gear 4.77% 30.91x
Backpacking 9.64% 20.78x
Handyman Tools 0.03% 19.49x
Running & Marathons 22.39% 16.71x
Recreational Motor Sport Enthusiasts 3.65% 16.39x
Motorcycle Racing Researchers 1.11% 16.33x
Action Sports 1.74% 15.03x
Bags & Luggage 2.40% 14.90x
Environmentally Friendly Cars 0.09% 14.14x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male