Dstillery Audiences

US CYCLING

Audience Size: 1.3 Million Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 57.82% 37.97x
Elite Cycling Gear Shoppers 60.76% 36.19x
Competitive Sports Participants 35.95% 24.84x
Fitness Activity Tracker Users 37.32% 23.02x
Indoor Cycling & Spinning Enthusiasts 38.90% 22.75x
Competitive Tri-Athletes 44.25% 22.55x
Gym Equipment Owners 83.32% 20.30x
Rock Climbing Enthusiasts 27.46% 17.31x
Subaru Vehicle Shoppers 23.20% 14.68x
Running Enthusiasts 20.96% 14.67x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is REI.

Location Composition Index
REI 0.04% 2.61x
The North Face 0.03% 2.18x
Patagonia 0.03% 1.90x
Intermix 0.01% 1.72x
Bonobos 0.05% 1.72x
Banana Republic 0.05% 1.66x
Tommy Bahama 0.03% 1.61x
Lululemon 0.08% 1.61x
Columbia 0.02% 1.53x
Eddie Bauer 0.02% 1.49x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is fullspeedahead.com.

Website Composition Index
fullspeedahead.com 1.62% 230.25x
zipp.com 1.03% 229.73x
jensonusa.com 1.24% 225.00x
pivotcycles.com 1.27% 222.39x
gravelcyclist.com 1.70% 217.82x
cambriabike.com 1.47% 216.83x
powertap.com 1.49% 216.56x
pezcyclingnews.com 2.01% 214.99x
merlincycles.com 1.01% 213.43x
planetcyclery.com 4.90% 210.18x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.07% 37.29x
Winter Sports & Gear 5.85% 30.31x
Handyman Tools 0.05% 22.61x
Backpacking 11.73% 22.45x
Motorcycle Racing Researchers 1.00% 20.10x
Running & Marathons 21.96% 17.59x
Recreational Motor Sport Enthusiasts 4.18% 17.28x
Bags & Luggage 2.89% 17.04x
Home Décor, Furniture, & Decorating 0.04% 16.15x
Environmentally Friendly Cars 0.12% 15.66x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male