Dstillery Audiences

US CYCLING

Audience Size: 1.3 Million Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 59.81% 32.95x
Competitive Sports Participants 36.62% 21.16x
Competitive Tri-Athletes 47.74% 19.40x
Gym Equipment Owners 86.00% 17.23x
Indoor Cycling & Spinning Enthusiasts 56.66% 13.48x
Running Enthusiasts 20.57% 12.40x
Subaru Vehicle Shoppers 22.74% 11.85x
Ski and Snowboard Enthusiasts 18.15% 10.77x
Sporting Goods Shoppers 19.95% 10.37x
Ski House Second Home Owners 19.88% 10.20x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is REI.

Location Composition Index
REI 0.03% 1.98x
Armani 0.03% 1.66x
Abercrombie & Fitch 0.02% 1.58x
The North Face 0.02% 1.50x
Columbia 0.01% 1.47x
Zumiez 0.03% 1.45x
Free People 0.02% 1.43x
Eddie Bauer 0.01% 1.40x
Calvin Klein 0.01% 1.37x
Banana Republic 0.04% 1.35x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is zipp.com.

Website Composition Index
zipp.com 1.18% 280.38x
fullspeedahead.com 2.57% 275.24x
usacycling.org 1.45% 270.16x
jensonusa.com 2.00% 269.99x
pivotcycles.com 2.67% 267.65x
merlincycles.com 1.05% 267.38x
feltbicycles.com 1.50% 265.96x
planetcyclery.com 4.15% 264.84x
bikeroar.com 2.15% 262.32x
cambriabike.com 2.66% 261.25x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 5.79% 31.96x
Motorcycle Racing Researchers 0.93% 20.89x
Backpacking 12.43% 20.38x
Home Décor, Furniture, & Decorating 0.10% 20.03x
Local & Travel England - East Midlands 0.22% 18.44x
Running & Marathons 21.47% 18.28x
Recreational Motor Sport Enthusiasts 4.49% 16.51x
Bags & Luggage 2.85% 16.41x
Environmentally Friendly Cars 0.10% 14.60x
Action Sports 2.37% 12.39x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999