Dstillery Audiences

US CYCLING

Audience Size: 1 Million Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 68.09% 23.16x
Elite Cycling Gear Shoppers 71.53% 21.29x
Competitive Sports Participants 42.07% 17.75x
Indoor Cycling & Spinning Enthusiasts 42.58% 17.63x
E-cycling Enthusiasts 64.90% 16.22x
Gym Equipment Owners 69.73% 15.17x
Rock Climbing Enthusiasts 37.85% 11.28x
Running Enthusiasts 27.34% 11.21x
Ski House Second Home Owners 28.53% 11.00x
Fitness Activity Tracker Users 45.80% 10.82x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is Gap.

Location Composition Index
Gap 0.02% 2.24x
Banana Republic 0.01% 1.79x
White House Black Market 0.01% 1.68x
Express 0.01% 1.57x
LOFT 0.01% 1.56x
American Eagle Outfitters 0.01% 1.53x
Jos A. Bank Clothiers 0.01% 1.51x
Buckle 0.01% 1.43x
Mens Wearhouse 0.02% 1.39x
Chicos 0.01% 1.28x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is vitalmtb.com.

Website Composition Index
vitalmtb.com 1.59% 136.45x
bikes.com 1.24% 129.76x
gravelcyclist.com 2.07% 126.79x
bikepacking.com 2.51% 126.51x
steephill.tv 1.05% 125.16x
fullspeedahead.com 2.06% 124.70x
parktool.com 3.01% 123.99x
racycles.com 1.47% 123.82x
wiggle.com 1.25% 123.74x
performancebike.com 1.02% 120.18x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 2.66% 27.45x
Action Sports 1.47% 22.32x
Backpacking 11.56% 18.02x
Bags & Luggage 2.15% 16.73x
Motorcycle Racing Researchers 1.23% 14.61x
Hobby Drones & Remote-Controlled Cars 0.48% 14.39x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.82% 13.27x
Running & Marathons 18.01% 13.16x
Men's Dress Shirt Shopping 0.34% 12.67x
Crossfit & Obstacle Race Enthusiasts 1.57% 12.48x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male