Dstillery Audiences

US CYCLING

Audience Size: 1.3 Million Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 66.89% 27.87x
Elite Cycling Gear Shoppers 70.44% 24.55x
E-cycling Enthusiasts 63.72% 20.92x
Indoor Cycling & Spinning Enthusiasts 41.68% 20.08x
Competitive Sports Participants 41.05% 19.74x
Gym Equipment Owners 71.21% 19.18x
Fitness Activity Tracker Users 48.19% 14.57x
Rock Climbing Enthusiasts 36.23% 13.12x
Running Enthusiasts 26.49% 12.69x
Competitive Tri-Athletes 36.36% 12.49x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is Chicos.

Location Composition Index
Chicos 0.01% 1.46x
Mens Wearhouse 0.01% 1.10x
Carhartt 0.13% 1.04x
Maurices 0.01% 1.00x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is vitalmtb.com.

Website Composition Index
vitalmtb.com 2.20% 157.41x
trainerroad.com 1.16% 156.14x
bikes.com 1.73% 148.46x
topeak.com 1.04% 147.66x
bikepacking.com 3.41% 145.22x
adventurecycling.org 1.22% 143.78x
wiggle.com 1.73% 143.03x
gravelcyclist.com 1.98% 142.54x
fullspeedahead.com 1.96% 142.24x
parktool.com 4.22% 141.27x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 3.13% 32.19x
Action Sports 1.53% 24.40x
Backpacking 9.26% 22.26x
Bags & Luggage 1.98% 18.39x
Motorcycle Racing Researchers 1.00% 17.03x
Environmentally Friendly Cars 0.03% 16.74x
Hobby Drones & Remote-Controlled Cars 0.61% 15.36x
Running & Marathons 18.14% 14.89x
Recreational Motor Sport Enthusiasts 2.59% 14.74x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.53% 14.69x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male