Dstillery Audiences

US CYCLING

Audience Size: 849.3 Thousand Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 849.3 thousand unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 67.77% 29.47x
Mountain Biking Enthusiasts 67.31% 28.07x
Elite Cycling Gear Shoppers 77.68% 26.40x
Indoor Cycling & Spinning Enthusiasts 43.34% 23.43x
Competitive Sports Participants 44.91% 23.33x
E-cycling Enthusiasts 70.53% 18.52x
Gym Equipment Owners 69.15% 15.45x
Rock Climbing Enthusiasts 36.85% 14.17x
Running Enthusiasts 24.50% 13.76x
Ski House Second Home Owners 27.03% 12.85x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 2.70x
Coach 0.01% 2.20x
J. Crew 0.02% 1.74x
Lululemon 0.01% 1.66x
LOFT 0.02% 1.48x
Eddie Bauer 0.01% 1.43x
Talbots 0.01% 1.34x
Banana Republic 0.02% 1.26x
Express 0.02% 1.23x
Jos A. Bank Clothiers 0.02% 1.23x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is fullspeedahead.com.

Website Composition Index
fullspeedahead.com 2.16% 192.94x
gravelcyclist.com 2.50% 181.74x
cxmagazine.com 3.82% 175.16x
roadbikereview.com 19.78% 171.80x
bikemag.com 8.88% 166.88x
sheldonbrown.com 7.03% 166.87x
pactimo.com 1.86% 164.22x
cycletraveloverload.com 2.33% 163.65x
bikerumor.com 20.33% 163.58x
bikeradar.com 41.48% 153.90x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.97% 40.08x
Action Sports 0.81% 31.41x
Backpacking 10.27% 24.28x
Bags & Luggage 1.50% 21.87x
Hobby Drones & Remote-Controlled Cars 0.10% 18.74x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.78% 18.14x
Men's Dress Shirt Shopping 0.04% 16.99x
Robotics 0.04% 16.09x
Running & Marathons 13.06% 15.88x
Motorcycle Racing Researchers 1.59% 15.53x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male