Dstillery Audiences

US CYCLING

Audience Size: 406 Thousand Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 406 thousand unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 74.35% 49.41x
Elite Cycling Gear Shoppers 73.82% 38.90x
Indoor Cycling & Spinning Enthusiasts 38.74% 31.68x
Competitive Sports Participants 37.70% 31.59x
E-cycling Enthusiasts 74.87% 25.31x
Gym Equipment Owners 74.35% 24.32x
Running Enthusiasts 25.13% 21.41x
Rock Climbing Enthusiasts 39.27% 21.39x
Ski House Second Home Owners 26.18% 21.07x
Ski and Snowboard Enthusiasts 28.80% 20.82x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.99x
Carhartt 0.05% 0.86x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is gravelcyclist.com.

Website Composition Index
gravelcyclist.com 2.98% 221.00x
cxmagazine.com 4.84% 206.91x
roadbikereview.com 21.45% 192.82x
bikemag.com 13.58% 183.60x
sheldonbrown.com 8.95% 175.41x
bikeperfect.com 6.81% 170.21x
bikepedia.com 6.71% 169.18x
bikeradar.com 49.87% 164.46x
pnwcomponents.com 2.19% 161.87x
bikesdirect.com 2.30% 158.34x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Backpacking.

Content Affinity Composition Index
Backpacking 14.06% 37.62x
Running & Marathons 15.08% 29.40x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.04% 28.80x
Bags & Luggage 1.48% 27.59x
Colorado Snow 1.48% 26.54x
Vegans & Animal Welfare 1.39% 26.50x
Recreational Motor Sport Enthusiasts 2.22% 21.55x
Men's Dress Shirt Shopping 0.14% 20.03x
Home Remodeling 1.39% 19.52x
Trucking 3.79% 18.72x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male