Explore the US Cycling Audience
Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the US Cycling audience.
INTERESTS
The US Cycling audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.
| Interest | Composition | Index |
| Cycling Enthusiasts | 68.09% | 23.16x |
| Elite Cycling Gear Shoppers | 71.53% | 21.29x |
| Competitive Sports Participants | 42.07% | 17.75x |
| Indoor Cycling & Spinning Enthusiasts | 42.58% | 17.63x |
| E-cycling Enthusiasts | 64.90% | 16.22x |
| Gym Equipment Owners | 69.73% | 15.17x |
| Rock Climbing Enthusiasts | 37.85% | 11.28x |
| Running Enthusiasts | 27.34% | 11.21x |
| Ski House Second Home Owners | 28.53% | 11.00x |
| Fitness Activity Tracker Users | 45.80% | 10.82x |
Composition Percentage:
The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Curious about what else the US Cycling audience is interested in?
Sign Up
APPAREL RETAILERS
The US Cycling audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Cycling audience is Gap.
| Location | Composition | Index |
| Gap | 0.02% | 2.24x |
| Banana Republic | 0.01% | 1.79x |
| White House Black Market | 0.01% | 1.68x |
| Express | 0.01% | 1.57x |
| LOFT | 0.01% | 1.56x |
| American Eagle Outfitters | 0.01% | 1.53x |
| Jos A. Bank Clothiers | 0.01% | 1.51x |
| Buckle | 0.01% | 1.43x |
| Mens Wearhouse | 0.02% | 1.39x |
| Chicos | 0.01% | 1.28x |
Composition Percentage:
The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Want to find more of the US Cycling audience in the real world?
Sign Up
WEBSITES
The US Cycling audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the US Cycling audience is vitalmtb.com.
| Website | Composition | Index |
| vitalmtb.com | 1.59% | 136.45x |
| bikes.com | 1.24% | 129.76x |
| gravelcyclist.com | 2.07% | 126.79x |
| bikepacking.com | 2.51% | 126.51x |
| steephill.tv | 1.05% | 125.16x |
| fullspeedahead.com | 2.06% | 124.70x |
| parktool.com | 3.01% | 123.99x |
| racycles.com | 1.47% | 123.82x |
| wiggle.com | 1.25% | 123.74x |
| performancebike.com | 1.02% | 120.18x |
Composition Percentage:
The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Want to see more of the websites the US Cycling audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Cycling audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 2.66% | 27.45x |
| Action Sports | 1.47% | 22.32x |
| Backpacking | 11.56% | 18.02x |
| Bags & Luggage | 2.15% | 16.73x |
| Motorcycle Racing Researchers | 1.23% | 14.61x |
| Hobby Drones & Remote-Controlled Cars | 0.48% | 14.39x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 2.82% | 13.27x |
| Running & Marathons | 18.01% | 13.16x |
| Men's Dress Shirt Shopping | 0.34% | 12.67x |
| Crossfit & Obstacle Race Enthusiasts | 1.57% | 12.48x |
Composition Percentage:
The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Want to see more of the Content Affinities the US Cycling audience visits?
Sign Up
DEMOGRAPHICS
The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the US Cycling audience?
Sign Up