Dstillery Audiences

US CYCLING

Audience Size: 803.8 Thousand Devices

Explore the US Cycling Audience

Below you'll find more information about the US Cycling audience, broken down in different categories based on their digital and physical behaviors. These are 803.8 thousand unique devices whose actions qualify for the US Cycling audience.

Dstillery Crafted Audiences

INTERESTS

The US Cycling audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Cycling audience is Cycling Enthusiasts.

Interest Composition Index
Cycling Enthusiasts 70.99% 29.71x
Mountain Biking Enthusiasts 72.23% 27.82x
Elite Cycling Gear Shoppers 76.14% 25.87x
Indoor Cycling & Spinning Enthusiasts 40.60% 24.18x
Competitive Sports Participants 42.40% 23.60x
E-cycling Enthusiasts 70.27% 19.55x
Gym Equipment Owners 70.82% 16.74x
Running Enthusiasts 23.64% 14.21x
Rock Climbing Enthusiasts 37.97% 13.32x
Ski House Second Home Owners 27.84% 13.08x
Composition Percentage: The overlap percentage between the US Cycling audience and the Interest attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Cycling audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Cycling audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.35x
Composition Percentage: The overlap percentage between the US Cycling audience and the Location attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Cycling audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Cycling audience is fullspeedahead.com.

Website Composition Index
fullspeedahead.com 2.41% 194.76x
gravelcyclist.com 2.60% 186.83x
cxmagazine.com 4.20% 178.25x
pnwcomponents.com 1.27% 175.13x
roadbikereview.com 21.87% 172.35x
cycletraveloverload.com 1.91% 170.14x
pactimo.com 1.70% 169.00x
sheldonbrown.com 8.01% 167.96x
bikemag.com 11.25% 167.31x
usacycling.org 1.73% 164.31x
Composition Percentage: The overlap percentage between the US Cycling audience and the Web attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Cycling audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 1.55% 38.85x
Action Sports 1.12% 32.22x
Backpacking 12.45% 23.95x
Bags & Luggage 1.62% 23.37x
Hobby Drones & Remote-Controlled Cars 0.16% 22.95x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.99% 19.02x
Canadian Construction & Renovation Research Cluster 0.03% 16.89x
Running & Marathons 12.58% 15.96x
Men's Dress Shirt Shopping 0.06% 15.09x
Watches Retail 0.81% 14.99x
Composition Percentage: The overlap percentage between the US Cycling audience and the Content Affinity attribute.
Index: A comparison of the US Cycling audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Cycling audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male