Dstillery Audiences

US MILITARY CLUSTER

Audience Size: 46.6 Thousand Devices

Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 46.6 thousand unique devices whose actions qualify for the US Military Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Federal Employees.

Interest Composition Index
Federal Employees 86.23% 66.25x
Military Benefits Researchers 86.63% 56.16x
Military Servicemembers & Veterans 89.22% 54.27x
Marines 55.09% 50.36x
Newly Recruited Military Personnel 79.24% 47.00x
Federal Government Discount Researchers 53.09% 34.80x
Retired Government Employees 44.91% 30.52x
Federal Employee Benefits Researchers 44.51% 29.27x
Retirement Planners 32.73% 25.59x
Prepaid Smartphone Shoppers 24.15% 23.14x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 3.93x
Lululemon 0.04% 3.79x
Hugo Boss 0.02% 3.29x
American Apparel 0.03% 3.09x
Victoria's Secret 0.05% 2.58x
Urban Outfitters 0.04% 2.05x
LOFT 0.02% 1.88x
Carhartt 0.02% 1.84x
Michael Kors 0.02% 1.83x
The Childrens Place 0.02% 1.79x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is militarytimes.com.

Website Composition Index
militarytimes.com 68.60% 510.41x
operationmilitarykids.org 15.88% 89.76x
federalnewsnetwork.com 11.90% 80.41x
wikia.org 7.12% 63.19x
usni.org 19.60% 62.64x
radio.com 12.93% 43.89x
freebeacon.com 4.73% 43.11x
americanmilitarynews.com 6.18% 42.54x
sciencemag.org 5.62% 41.39x
historynet.com 7.73% 38.35x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 14.27% 44.97x
Gun Enthusiast - Rifles & Ammo 1.94% 25.26x
Middle East News 4.43% 24.03x
Public Policy Media 1.28% 21.70x
Military & Law Enforcement 17.74% 19.93x
Historical Information - Museums & Libraries 0.79% 19.59x
Private Aviation 1.12% 18.27x
Muscle Cars 6.00% 17.10x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.74% 16.53x
Alaska Cluster 0.58% 16.13x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male