Explore the US Military Cluster Audience
Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the US Military Cluster audience.
INTERESTS
The US Military Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.
| Interest | Composition | Index |
| Military Servicemembers & Veterans | 60.10% | 34.11x |
| Military Benefits Researchers | 51.16% | 31.02x |
| Marines | 33.03% | 23.46x |
| Newly Recruited Military Personnel | 37.40% | 23.00x |
| Retired Government Employees | 24.23% | 16.72x |
| Federal Employee Benefits Researchers | 24.86% | 16.60x |
| Federal Employees | 26.51% | 14.24x |
| Military Families | 27.09% | 13.31x |
| Pilots | 19.07% | 12.07x |
| Gun Violence Researchers | 16.31% | 11.55x |
Composition Percentage:
The overlap percentage between the US Military Cluster audience and the Interest attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
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APPAREL RETAILERS
The US Military Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Military Cluster audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.58x |
| Buckle | 0.21% | 1.25x |
| Jos A. Bank Clothiers | 0.35% | 1.20x |
| Mens Wearhouse | 0.53% | 1.14x |
| REI | 0.02% | 1.09x |
| Gymboree | 0.05% | 1.04x |
| Journeys | 0.06% | 1.03x |
| Talbots | 0.04% | 1.03x |
| Chicos | 0.06% | 1.00x |
| Lane Bryant | 0.04% | 1.00x |
Composition Percentage:
The overlap percentage between the US Military Cluster audience and the Location attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
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WEBSITES
The US Military Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the US Military Cluster audience is ausa.org.
| Website | Composition | Index |
| ausa.org | 2.02% | 86.18x |
| mca-marines.org | 1.70% | 77.34x |
| militaryspot.com | 2.28% | 76.64x |
| mybaseguide.com | 3.20% | 75.96x |
| cck-law.com | 1.30% | 75.32x |
| vettix.org | 2.50% | 75.22x |
| marineshop.net | 1.21% | 69.77x |
| the-military-guide.com | 1.34% | 65.19x |
| todaysmilitary.com | 3.65% | 63.87x |
| usmc-mccs.org | 1.74% | 63.54x |
Composition Percentage:
The overlap percentage between the US Military Cluster audience and the Web attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Military Cluster audience is Military & Law Enforcement.
| Content Affinity | Composition | Index |
| Military & Law Enforcement | 8.96% | 20.46x |
| Space & National Security | 11.15% | 20.19x |
| Police Gear | 4.65% | 13.97x |
| Flags & Trump | 0.08% | 11.24x |
| Middle East News | 4.26% | 11.16x |
| Survival Guides | 0.30% | 11.15x |
| Assorted Topics (Power Trains, Drones, Web Design) | 1.52% | 10.33x |
| Public Policy Media | 3.11% | 10.24x |
| Right Wing Blogs - Political Activism | 1.63% | 9.43x |
| Muscle Cars | 6.20% | 9.32x |
Composition Percentage:
The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
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DEMOGRAPHICS
The US Military Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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