Dstillery Audiences

US MILITARY CLUSTER

Audience Size: 1.6 Million Devices

Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the US Military Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.

Interest Composition Index
Military Servicemembers & Veterans 82.34% 31.55x
Military Benefits Researchers 71.80% 29.85x
Marines 52.91% 25.17x
Newly Recruited Military Personnel 50.89% 21.24x
Retired Government Employees 43.71% 19.46x
Federal Employee Benefits Researchers 43.45% 19.31x
Pilots 33.74% 15.32x
Federal Employees 38.17% 14.11x
Restaurant News Readers 35.06% 14.00x
Conservative News Readers 29.70% 13.96x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.60x
Jos A. Bank Clothiers 0.01% 1.39x
Buckle 0.01% 1.36x
Chicos 0.01% 1.35x
Old Navy 0.02% 1.32x
LOFT 0.01% 1.25x
American Eagle Outfitters 0.01% 1.23x
Mens Wearhouse 0.02% 1.22x
Maurices 0.01% 1.20x
Carhartt 0.17% 1.18x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is ausa.org.

Website Composition Index
ausa.org 1.62% 112.51x
mybaseguide.com 2.35% 103.35x
marineshop.net 1.17% 95.06x
usmc-mccs.org 1.32% 89.18x
armymwr.com 7.91% 88.79x
todaysmilitary.com 1.41% 86.17x
dvidshub.net 13.25% 85.84x
the-military-guide.com 1.90% 81.70x
vettix.org 5.20% 80.61x
military.com 38.83% 79.32x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 13.17% 31.32x
Police Gear 4.89% 23.54x
Assorted Topics (Power Trains, Drones, Web Design) 2.49% 22.38x
Cars, Travel & Food 0.08% 21.93x
Right Wing Blogs - Political Activism 0.42% 19.54x
Public Policy Media 4.70% 17.90x
Military & Law Enforcement 14.13% 16.28x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.44% 16.06x
Middle East News 6.34% 15.77x
Right Wing Blogs - Conspiracy Theories 4.52% 14.31x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male