US MILITARY CLUSTER

Audience Size: 579.3 Thousand Devices

View All Audiences

Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 579.3 thousand unique devices whose actions qualify for the US Military Cluster audience.

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.

Interest	Composition	Index
Military Servicemembers & Veterans	82.88%	27.51x
Military Benefits Researchers	78.18%	25.36x
Marines	59.53%	22.84x
Federal Employee Benefits Researchers	47.06%	17.49x
Retired Government Employees	47.30%	17.40x
Newly Recruited Military Personnel	50.81%	16.70x
Pilots	37.02%	14.39x
Financial Business Intelligence Researchers	30.12%	13.00x
Readers of Japanese Content	29.25%	12.48x
Conservative News Readers	31.79%	12.37x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is The Childrens Place.

Location	Composition	Index
The Childrens Place	0.02%	1.39x
Jos A. Bank Clothiers	0.01%	1.10x
Carhartt	0.19%	1.08x
Maurices	0.02%	1.06x
Express	0.01%	1.00x
Victoria's Secret	0.01%	0.94x
Old Navy	0.02%	0.89x
Chicos	0.01%	0.86x
Journeys	0.01%	0.73x
Mens Wearhouse	0.01%	0.69x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is ausa.org.

Website	Composition	Index
ausa.org	1.25%	145.95x
armymwr.com	5.80%	115.13x
dvidshub.net	10.09%	114.25x
vettix.org	4.45%	111.82x
mybaseguide.com	2.33%	107.11x
military.com	28.97%	105.22x
shopmyexchange.com	17.62%	101.84x
stripes.com	38.82%	100.00x
militaryspot.com	3.12%	96.65x
thenewsrep.com	5.29%	92.09x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Space & National Security.

Content Affinity	Composition	Index
Space & National Security	15.25%	31.96x
Police Gear	4.02%	27.68x
Assorted Topics (Power Trains, Drones, Web Design)	3.11%	26.41x
Assorted Topics (Viral Media, Paid Traffic)	0.04%	21.49x
Right Wing Blogs - Political Activism	0.27%	19.14x
Cars, Travel & Food	0.03%	18.32x
Airsoft & Paintball Equipment	0.33%	17.20x
Public Policy Media	4.86%	17.17x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing)	2.18%	17.16x
Texas Off-Roading	0.04%	15.24x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male