US MILITARY CLUSTER

Audience Size: 387.8 Thousand Devices

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Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 387.8 thousand unique devices whose actions qualify for the US Military Cluster audience.

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Benefits Researchers.

Interest	Composition	Index
Military Benefits Researchers	78.30%	31.75x
Marines	59.27%	30.78x
Military Servicemembers & Veterans	85.78%	30.35x
Retired Government Employees	54.29%	24.89x
Federal Employee Benefits Researchers	53.69%	24.70x
Pilots	37.65%	19.05x
Financial Business Intelligence Researchers	31.64%	18.26x
Readers of Japanese Content	31.86%	16.69x
Tampa and St Petersburg Trip Planners	29.04%	16.65x
Liberal News Readers	28.66%	16.64x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Belk.

Location	Composition	Index
Belk	0.01%	1.88x
Lane Bryant	0.04%	1.88x
Jos A. Bank Clothiers	0.03%	1.69x
American Eagle Outfitters	0.03%	1.68x
Zumiez	0.02%	1.56x
The Childrens Place	0.04%	1.37x
Mens Wearhouse	0.04%	1.34x
H&M	0.01%	1.28x
Talbots	0.01%	1.17x
Hollister	0.01%	1.11x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is military.com.

Website	Composition	Index
military.com	4.24%	268.77x
stripes.com	46.26%	222.84x
militaryspot.com	2.85%	221.05x
veteranslawblog.org	2.23%	164.96x
the-military-guide.com	3.09%	164.65x
vettix.org	7.04%	162.40x
moaa.org	7.05%	119.76x
airforcetimes.com	17.11%	118.80x
militarybenefits.info	59.64%	117.18x
marinecorpstimes.com	22.02%	108.64x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity	Composition	Index
Assorted Topics (Power Trains, Drones, Web Design)	1.21%	47.17x
Space & National Security	13.84%	40.94x
Police Gear	0.76%	36.10x
Airsoft & Paintball Equipment	0.08%	27.02x
Public Policy Media	2.22%	22.87x
Middle East News	4.32%	21.62x
Shipping & Logistics	0.25%	19.75x
Australia & New Zealand Media	2.27%	18.09x
Crossfit & Obstacle Race Enthusiasts	0.22%	17.78x
Alaska Cluster	1.58%	17.02x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male