Dstillery Audiences

US MILITARY CLUSTER

Audience Size: 579.3 Thousand Devices

Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 579.3 thousand unique devices whose actions qualify for the US Military Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.

Interest Composition Index
Military Servicemembers & Veterans 82.88% 27.51x
Military Benefits Researchers 78.18% 25.36x
Marines 59.53% 22.84x
Federal Employee Benefits Researchers 47.06% 17.49x
Retired Government Employees 47.30% 17.40x
Newly Recruited Military Personnel 50.81% 16.70x
Pilots 37.02% 14.39x
Financial Business Intelligence Researchers 30.12% 13.00x
Readers of Japanese Content 29.25% 12.48x
Conservative News Readers 31.79% 12.37x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.02% 1.39x
Jos A. Bank Clothiers 0.01% 1.10x
Carhartt 0.19% 1.08x
Maurices 0.02% 1.06x
Express 0.01% 1.00x
Victoria's Secret 0.01% 0.94x
Old Navy 0.02% 0.89x
Chicos 0.01% 0.86x
Journeys 0.01% 0.73x
Mens Wearhouse 0.01% 0.69x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is ausa.org.

Website Composition Index
ausa.org 1.25% 145.95x
armymwr.com 5.80% 115.13x
dvidshub.net 10.09% 114.25x
vettix.org 4.45% 111.82x
mybaseguide.com 2.33% 107.11x
military.com 28.97% 105.22x
shopmyexchange.com 17.62% 101.84x
stripes.com 38.82% 100.00x
militaryspot.com 3.12% 96.65x
thenewsrep.com 5.29% 92.09x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 15.25% 31.96x
Police Gear 4.02% 27.68x
Assorted Topics (Power Trains, Drones, Web Design) 3.11% 26.41x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 21.49x
Right Wing Blogs - Political Activism 0.27% 19.14x
Cars, Travel & Food 0.03% 18.32x
Airsoft & Paintball Equipment 0.33% 17.20x
Public Policy Media 4.86% 17.17x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.18% 17.16x
Texas Off-Roading 0.04% 15.24x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male