US MILITARY CLUSTER

Audience Size: 2.6 Million Devices

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Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the US Military Cluster audience.

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Newly Recruited Military Personnel.

Interest	Composition	Index
Newly Recruited Military Personnel	39.80%	19.98x
Military Servicemembers & Veterans	83.39%	18.38x
Retired Government Employees	24.03%	12.89x
Federal Employees	26.99%	12.42x
Military Personal Finance Researchers	29.10%	9.87x
Pilots	18.53%	9.81x
Restaurant News Readers	20.56%	9.50x
Military Families	47.83%	9.10x
Conservative News Readers	14.79%	8.41x
Readers of Russian Content	15.09%	7.87x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.00%	1.30x
Lane Bryant	0.05%	1.13x
Belk	0.02%	1.07x
Carhartt	0.23%	0.99x
Old Navy	0.05%	0.99x
Chicos	0.05%	0.97x
Aeropostale	0.03%	0.93x
REI	0.02%	0.93x
Dressbarn	0.04%	0.90x
LOFT	0.04%	0.89x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is dodhousingnetwork.com.

Website	Composition	Index
dodhousingnetwork.com	2.95%	115.12x
ausa.org	1.45%	101.73x
mybaseguide.com	3.46%	98.85x
medalsofamerica.com	1.16%	97.01x
militaryspot.com	4.26%	91.05x
armystudyguide.com	1.42%	90.63x
mca-marines.org	2.60%	89.47x
marineshop.net	1.32%	88.00x
vettix.org	3.71%	83.55x
armymwr.com	7.59%	82.07x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Military & Law Enforcement.

Content Affinity	Composition	Index
Military & Law Enforcement	4.78%	23.31x
Space & National Security	12.63%	20.76x
Police Gear	5.04%	13.97x
Flags & Trump	0.10%	11.70x
Middle East News	4.02%	10.41x
Survival Guides	0.37%	10.14x
Assorted Topics #11410 (Power Trains, Drones, Web Design)	0.87%	10.09x
Public Policy Media	2.30%	9.58x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing)	2.68%	8.47x
Right Wing Blogs - Political Activism	2.03%	8.46x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male