US MILITARY CLUSTER

Audience Size: 758.8 Thousand Devices

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Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 758.8 thousand unique devices whose actions qualify for the US Military Cluster audience.

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.

Interest	Composition	Index
Military Servicemembers & Veterans	87.74%	34.60x
Military Benefits Researchers	73.98%	31.95x
Marines	56.84%	29.73x
Retired Government Employees	50.71%	22.82x
Federal Employee Benefits Researchers	50.61%	22.79x
Pilots	37.28%	19.27x
Newly Recruited Military Personnel	44.28%	18.19x
Financial Business Intelligence Researchers	29.69%	17.34x
Readers of Japanese Content	30.23%	16.43x
Liberal News Readers	26.20%	16.36x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.02%	2.26x
Talbots	0.01%	2.00x
Banana Republic	0.02%	1.74x
J. Crew	0.01%	1.69x
H&M	0.01%	1.44x
Hollister	0.01%	1.32x
Gap	0.01%	1.31x
Journeys	0.03%	1.25x
Chicos	0.01%	1.24x
Old Navy	0.02%	1.14x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is armymwr.com.

Website	Composition	Index
armymwr.com	2.57%	165.60x
dvidshub.net	4.90%	165.34x
mybaseguide.com	1.70%	161.28x
military.com	15.94%	154.20x
vettix.org	3.25%	149.04x
shopmyexchange.com	9.50%	143.45x
thenewsrep.com	2.98%	139.32x
janes.com	1.97%	135.49x
militaryspot.com	2.12%	134.75x
c4isrnet.com	1.59%	120.95x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Space & National Security.

Content Affinity	Composition	Index
Space & National Security	13.71%	43.84x
Assorted Topics (Power Trains, Drones, Web Design)	2.15%	39.59x
Police Gear	2.38%	38.32x
Public Policy Media	3.55%	24.32x
Airsoft & Paintball Equipment	0.21%	23.88x
Right Wing Blogs - Political Activism	0.16%	23.47x
Middle East News	5.71%	19.21x
Australia & New Zealand Media	3.06%	19.11x
Southern California Cluster	0.04%	18.26x
Shipping & Logistics	0.23%	18.20x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male