Dstillery Audiences

US MILITARY CLUSTER

Audience Size: 2.6 Million Devices

Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the US Military Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Benefits Researchers.

Interest Composition Index
Military Benefits Researchers 54.10% 27.95x
Newly Recruited Military Personnel 41.55% 20.91x
Marines 33.05% 19.83x
Military Servicemembers & Veterans 83.98% 19.30x
Federal Employee Benefits Researchers 24.17% 14.08x
Retired Government Employees 24.46% 13.95x
Federal Employees 26.63% 13.10x
Pilots 19.37% 10.53x
Restaurant News Readers 20.29% 10.38x
Military Personal Finance Researchers 27.17% 10.31x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Belk.

Location Composition Index
Belk 0.02% 1.43x
Lane Bryant 0.06% 1.16x
Express Outlets 0.00% 1.16x
Mens Wearhouse 0.27% 1.11x
Jos A. Bank Clothiers 0.17% 1.08x
Dressbarn 0.05% 1.05x
Gymboree 0.03% 1.00x
Chicos 0.04% 0.97x
Journeys 0.04% 0.97x
American Eagle Outfitters 0.05% 0.96x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is ausa.org.

Website Composition Index
ausa.org 1.56% 105.13x
mybaseguide.com 3.38% 99.17x
armystudyguide.com 1.09% 95.75x
mca-marines.org 2.27% 95.13x
militaryspot.com 3.74% 94.97x
marineshop.net 1.22% 91.89x
vettix.org 3.45% 89.75x
armymwr.com 7.89% 83.09x
veteranslawblog.org 1.49% 79.71x
usmc-mccs.org 1.76% 79.68x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Military & Law Enforcement.

Content Affinity Composition Index
Military & Law Enforcement 6.19% 22.50x
Space & National Security 11.81% 21.85x
Police Gear 5.27% 15.23x
Flags & Trump 0.09% 12.94x
Survival Guides 0.36% 11.87x
Middle East News 3.85% 11.40x
Public Policy Media 2.41% 10.52x
Assorted Topics (Power Trains, Drones, Web Design) 1.11% 10.42x
Right Wing Blogs - Political Activism 1.83% 9.59x
Assorted Topics (Viral Media, Paid Traffic) 3.22% 9.34x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male