Dstillery Audiences

US MILITARY CLUSTER

Audience Size: 2.6 Million Devices

Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the US Military Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.

Interest Composition Index
Military Servicemembers & Veterans 60.10% 34.11x
Military Benefits Researchers 51.16% 31.02x
Marines 33.03% 23.46x
Newly Recruited Military Personnel 37.40% 23.00x
Retired Government Employees 24.23% 16.72x
Federal Employee Benefits Researchers 24.86% 16.60x
Federal Employees 26.51% 14.24x
Military Families 27.09% 13.31x
Pilots 19.07% 12.07x
Gun Violence Researchers 16.31% 11.55x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Belk.

Location Composition Index
Belk 0.02% 1.58x
Buckle 0.21% 1.25x
Jos A. Bank Clothiers 0.35% 1.20x
Mens Wearhouse 0.53% 1.14x
REI 0.02% 1.09x
Gymboree 0.05% 1.04x
Journeys 0.06% 1.03x
Talbots 0.04% 1.03x
Chicos 0.06% 1.00x
Lane Bryant 0.04% 1.00x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is ausa.org.

Website Composition Index
ausa.org 2.02% 86.18x
mca-marines.org 1.70% 77.34x
militaryspot.com 2.28% 76.64x
mybaseguide.com 3.20% 75.96x
cck-law.com 1.30% 75.32x
vettix.org 2.50% 75.22x
marineshop.net 1.21% 69.77x
the-military-guide.com 1.34% 65.19x
todaysmilitary.com 3.65% 63.87x
usmc-mccs.org 1.74% 63.54x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Military & Law Enforcement.

Content Affinity Composition Index
Military & Law Enforcement 8.96% 20.46x
Space & National Security 11.15% 20.19x
Police Gear 4.65% 13.97x
Flags & Trump 0.08% 11.24x
Middle East News 4.26% 11.16x
Survival Guides 0.30% 11.15x
Assorted Topics (Power Trains, Drones, Web Design) 1.52% 10.33x
Public Policy Media 3.11% 10.24x
Right Wing Blogs - Political Activism 1.63% 9.43x
Muscle Cars 6.20% 9.32x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male