Dstillery Audiences

US MILITARY CLUSTER

Audience Size: 2 Million Devices

Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the US Military Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.

Interest Composition Index
Military Servicemembers & Veterans 83.66% 25.79x
Military Benefits Researchers 70.31% 23.06x
Marines 53.43% 18.23x
Newly Recruited Military Personnel 54.01% 17.54x
Retired Government Employees 46.07% 14.81x
Federal Employee Benefits Researchers 45.82% 14.66x
Federal Employees 40.63% 12.14x
Restaurant News Readers 36.33% 11.46x
Gun Violence Researchers 32.11% 11.26x
Pilots 36.12% 11.19x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Belk.

Location Composition Index
Belk 0.01% 1.72x
Chicos 0.05% 1.25x
Talbots 0.03% 1.21x
Carhartt 0.31% 1.20x
REI 0.01% 1.12x
Dressbarn 0.03% 1.11x
Gymboree 0.04% 1.10x
Jos A. Bank Clothiers 0.04% 1.10x
White House Black Market 0.05% 1.08x
Lane Bryant 0.03% 1.07x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is ausa.org.

Website Composition Index
ausa.org 1.81% 98.54x
mca-marines.org 1.18% 96.21x
mybaseguide.com 2.78% 90.41x
marineshop.net 1.37% 82.83x
todaysmilitary.com 1.71% 78.02x
usmc-mccs.org 1.62% 77.33x
armymwr.com 8.61% 76.75x
the-military-guide.com 1.81% 75.78x
dvidshub.net 15.07% 73.55x
vettix.org 4.72% 72.88x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 12.08% 25.87x
Police Gear 5.16% 17.35x
Assorted Topics (Power Trains, Drones, Web Design) 1.96% 17.17x
Right Wing Blogs - Political Activism 0.94% 16.17x
Military & Law Enforcement 13.24% 15.15x
Public Policy Media 4.51% 15.10x
Survival Guides 0.22% 14.86x
Middle East News 5.97% 14.21x
Right Wing Blogs - Conspiracy Theories 4.90% 13.15x
Cars, Travel & Food 0.17% 12.72x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male