Dstillery Audiences

US MILITARY CLUSTER

Audience Size: 2.6 Million Devices

Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the US Military Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Newly Recruited Military Personnel.

Interest Composition Index
Newly Recruited Military Personnel 39.80% 19.98x
Military Servicemembers & Veterans 83.39% 18.38x
Retired Government Employees 24.03% 12.89x
Federal Employees 26.99% 12.42x
Military Personal Finance Researchers 29.10% 9.87x
Pilots 18.53% 9.81x
Restaurant News Readers 20.56% 9.50x
Military Families 47.83% 9.10x
Conservative News Readers 14.79% 8.41x
Readers of Russian Content 15.09% 7.87x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.30x
Lane Bryant 0.05% 1.13x
Belk 0.02% 1.07x
Carhartt 0.23% 0.99x
Old Navy 0.05% 0.99x
Chicos 0.05% 0.97x
Aeropostale 0.03% 0.93x
REI 0.02% 0.93x
Dressbarn 0.04% 0.90x
LOFT 0.04% 0.89x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is dodhousingnetwork.com.

Website Composition Index
dodhousingnetwork.com 2.95% 115.12x
ausa.org 1.45% 101.73x
mybaseguide.com 3.46% 98.85x
medalsofamerica.com 1.16% 97.01x
militaryspot.com 4.26% 91.05x
armystudyguide.com 1.42% 90.63x
mca-marines.org 2.60% 89.47x
marineshop.net 1.32% 88.00x
vettix.org 3.71% 83.55x
armymwr.com 7.59% 82.07x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Military & Law Enforcement.

Content Affinity Composition Index
Military & Law Enforcement 4.78% 23.31x
Space & National Security 12.63% 20.76x
Police Gear 5.04% 13.97x
Flags & Trump 0.10% 11.70x
Middle East News 4.02% 10.41x
Survival Guides 0.37% 10.14x
Assorted Topics #11410 (Power Trains, Drones, Web Design) 0.87% 10.09x
Public Policy Media 2.30% 9.58x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 2.68% 8.47x
Right Wing Blogs - Political Activism 2.03% 8.46x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male