US MILITARY CLUSTER

Audience Size: 121.6 Thousand Devices

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Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 121.6 thousand unique devices whose actions qualify for the US Military Cluster audience.

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Benefits Researchers.

Interest	Composition	Index
Military Benefits Researchers	80.87%	43.68x
Marines	63.29%	41.32x
Military Servicemembers & Veterans	89.22%	31.87x
Federal Employee Benefits Researchers	53.03%	30.47x
Retired Government Employees	52.88%	29.83x
Federal Government Discount Researchers	49.48%	29.24x
Pilots	33.38%	23.49x
Financial Business Intelligence Researchers	26.59%	21.55x
Liberal News Readers	22.08%	20.22x
Documentary Film Fans	25.41%	20.08x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Michael Kors.

Location	Composition	Index
Michael Kors	0.02%	2.85x
Buckle	0.04%	2.26x
Forever 21	0.03%	2.06x
Urban Outfitters	0.01%	1.95x
J. Crew	0.01%	1.91x
Victoria's Secret	0.03%	1.27x
Dressbarn	0.01%	1.24x
Gap	0.01%	1.20x
The Childrens Place	0.02%	1.11x
Lane Bryant	0.01%	1.09x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is stripes.com.

Website	Composition	Index
stripes.com	37.11%	452.30x
militarybenefits.info	65.70%	261.95x
vettix.org	12.34%	237.05x
militarytimes.com	79.63%	231.16x
airforcetimes.com	16.77%	198.07x
armytimes.com	30.38%	194.81x
marinecorpstimes.com	20.50%	187.88x
moaa.org	7.55%	161.50x
navytimes.com	20.54%	149.69x
operationmilitarykids.org	15.42%	75.27x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity	Composition	Index
Assorted Topics (Power Trains, Drones, Web Design)	0.65%	59.95x
Space & National Security	13.81%	42.75x
Police Gear	0.40%	37.81x
Fire Fighting	0.17%	23.89x
Gun Enthusiast - Rifles & Ammo	3.36%	22.38x
Middle East News	4.47%	22.01x
Public Policy Media	1.52%	21.22x
Alaska Cluster	0.86%	17.94x
Military & Law Enforcement	15.71%	16.96x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing)	1.08%	16.38x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male