US MILITARY CLUSTER

Audience Size: 639.6 Thousand Devices

View All Audiences

Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 639.6 thousand unique devices whose actions qualify for the US Military Cluster audience.

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.

Interest	Composition	Index
Military Servicemembers & Veterans	87.68%	30.44x
Military Benefits Researchers	76.35%	29.79x
Marines	59.45%	27.63x
Retired Government Employees	53.37%	22.44x
Federal Employee Benefits Researchers	53.10%	22.40x
Pilots	38.82%	18.05x
Financial Business Intelligence Researchers	32.01%	16.72x
Readers of Japanese Content	32.58%	16.20x
Liberal News Readers	28.91%	15.35x
Tampa and St Petersburg Trip Planners	29.95%	15.27x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Chicos.

Location	Composition	Index
Chicos	0.03%	1.67x
Aeropostale	0.02%	1.45x
Victoria's Secret	0.04%	1.40x
H&M	0.01%	1.27x
Forever 21	0.01%	1.26x
Lane Bryant	0.02%	1.16x
Buckle	0.02%	1.15x
LOFT	0.02%	1.15x
Maurices	0.03%	1.10x
White House Black Market	0.02%	1.06x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is dvidshub.net.

Website	Composition	Index
dvidshub.net	2.32%	214.24x
ncosupport.com	2.09%	211.14x
shopmyexchange.com	5.20%	200.09x
military.com	9.05%	195.07x
militaryspot.com	2.59%	177.18x
stripes.com	53.03%	156.76x
vettix.org	4.95%	146.19x
defensenews.com	3.84%	140.37x
veteranslawblog.org	2.19%	128.51x
the-military-guide.com	3.26%	122.17x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity	Composition	Index
Assorted Topics (Power Trains, Drones, Web Design)	1.15%	42.29x
Space & National Security	14.17%	38.45x
Police Gear	1.34%	36.96x
Airsoft & Paintball Equipment	0.12%	24.57x
Public Policy Media	2.71%	22.40x
Shipping & Logistics	0.31%	20.17x
Middle East News	5.23%	19.76x
Alaska Cluster	2.04%	18.39x
Australia & New Zealand Media	2.82%	17.77x
Robotics	0.08%	17.59x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male