US MILITARY CLUSTER

Audience Size: 2.5 Million Devices

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Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the US Military Cluster audience.

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Newly Recruited Military Personnel.

Interest	Composition	Index
Newly Recruited Military Personnel	43.35%	19.76x
Military Servicemembers & Veterans	84.90%	18.33x
Retired Government Employees	22.88%	13.08x
Federal Employees	26.97%	12.32x
Pilots	18.43%	10.11x
Military Families	50.75%	9.36x
Military Personal Finance Researchers	29.89%	9.31x
Finance Industry	16.24%	9.24x
Restaurant News Readers	19.69%	9.11x
Conservative News Readers	14.37%	8.22x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.04%	1.20x
Belk	0.01%	1.06x
Gymboree	0.02%	1.01x
Chicos	0.04%	1.01x
Aeropostale	0.02%	1.00x
Coach	0.04%	0.97x
Charlotte Russe	0.01%	0.96x
American Eagle Outfitters	0.04%	0.94x
REI	0.01%	0.93x
Carhartt	0.17%	0.92x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is ncosupport.com.

Website	Composition	Index
ncosupport.com	0.66%	131.13x
army-portal.com	0.96%	129.51x
dodhousingnetwork.com	4.15%	121.27x
statesidelegal.org	1.33%	117.39x
pcs-lodging.com	0.26%	117.27x
asvabbootcamp.com	1.04%	111.54x
militaryfamily.org	1.15%	111.19x
navyfitrep.com	0.25%	110.05x
veteransadvantage.com	0.36%	110.04x
ausa.org	1.30%	109.48x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Military & Law Enforcement.

Content Affinity	Composition	Index
Military & Law Enforcement	4.10%	27.22x
Space & National Security	13.70%	21.79x
Police Gear	5.11%	14.99x
Flags & Trump	0.11%	12.84x
Assorted Topics #11410 (Power Trains, Drones, Web Design)	0.70%	11.76x
Middle East News	4.06%	10.27x
Survival Guides	0.37%	10.17x
Public Policy Media	2.35%	9.64x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing)	2.47%	9.25x
Assorted Topics #11695 (Auto, Hobbies, Viral Media)	6.71%	8.91x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age and income brackets.

Age

25-34

Income

$25,000-$49,999