Dstillery Audiences

US MILITARY CLUSTER

Audience Size: 31.9 Thousand Devices

Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 31.9 thousand unique devices whose actions qualify for the US Military Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Benefits Researchers.

Interest Composition Index
Military Benefits Researchers 68.08% 75.81x
Federal Employees 74.29% 48.88x
Federal Employee Benefits Researchers 72.60% 47.14x
Marines 85.88% 46.27x
Military Servicemembers & Veterans 87.01% 41.86x
Newly Recruited Military Personnel 71.75% 38.80x
Federal Government Discount Researchers 36.16% 30.25x
France Trip Planners 31.36% 19.63x
Retirement Planners 27.68% 16.37x
Financial Business Intelligence Researchers 19.21% 15.57x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Maurices.

Location Composition Index
Maurices 0.06% 3.60x
American Apparel 0.03% 3.09x
Victoria's Secret 0.05% 2.58x
Dressbarn 0.03% 1.95x
Chicos 0.02% 1.44x
Eddie Bauer 0.01% 1.43x
Mens Wearhouse 0.03% 1.29x
Buckle 0.03% 1.29x
Old Navy 0.02% 0.92x
Gap 0.01% 0.85x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is usni.org.

Website Composition Index
usni.org 22.01% 103.90x
operationmilitarykids.org 13.82% 85.82x
taskandpurpose.com 45.52% 62.50x
federalnewsnetwork.com 8.39% 58.54x
hotair.com 6.32% 45.67x
sofrep.com 6.85% 43.50x
wearethemighty.com 18.46% 43.34x
govx.com 9.41% 40.44x
rollcall.com 9.32% 37.86x
foreignpolicy.com 12.32% 37.35x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 14.11% 58.39x
Public Policy Media 1.71% 48.00x
Middle East News 5.69% 38.91x
Australia & New Zealand Media 4.61% 34.94x
Military & Law Enforcement 12.18% 21.05x
Asia Travel 9.73% 18.99x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 4.89% 16.50x
Muscle Cars 2.73% 15.14x
Israel News 16.51% 13.28x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 13.03x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male