Explore the US Military Cluster Audience
Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 609.2 thousand unique devices whose actions qualify for the US Military Cluster audience.
INTERESTS
The US Military Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.
| Interest | Composition | Index |
| Military Servicemembers & Veterans | 87.39% | 31.08x |
| Military Benefits Researchers | 75.09% | 30.52x |
| Marines | 58.82% | 28.79x |
| Retired Government Employees | 51.01% | 23.06x |
| Federal Employee Benefits Researchers | 50.79% | 23.02x |
| Pilots | 39.56% | 19.41x |
| Financial Business Intelligence Researchers | 31.10% | 17.07x |
| Readers of Japanese Content | 32.97% | 16.36x |
| Newly Recruited Military Personnel | 43.35% | 15.63x |
| Liberal News Readers | 28.37% | 15.48x |
Composition Percentage:
The overlap percentage between the US Military Cluster audience and the Interest attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
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APPAREL RETAILERS
The US Military Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Military Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.08% | 1.24x |
Composition Percentage:
The overlap percentage between the US Military Cluster audience and the Location attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
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WEBSITES
The US Military Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the US Military Cluster audience is armymwr.com.
| Website | Composition | Index |
| armymwr.com | 1.78% | 191.23x |
| dvidshub.net | 3.53% | 191.16x |
| military.com | 12.56% | 175.46x |
| shopmyexchange.com | 7.16% | 173.79x |
| thenewsrep.com | 2.25% | 158.32x |
| janes.com | 1.54% | 157.18x |
| vettix.org | 3.44% | 153.17x |
| militaryspot.com | 2.24% | 150.82x |
| vfw.org | 1.26% | 141.74x |
| c4isrnet.com | 1.26% | 141.67x |
Composition Percentage:
The overlap percentage between the US Military Cluster audience and the Web attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Military Cluster audience is Assorted Topics (Power Trains, Drones, Web Design).
| Content Affinity | Composition | Index |
| Assorted Topics (Power Trains, Drones, Web Design) | 1.37% | 41.85x |
| Space & National Security | 13.21% | 41.54x |
| Police Gear | 1.54% | 34.98x |
| Airsoft & Paintball Equipment | 0.16% | 27.04x |
| Public Policy Media | 2.84% | 22.94x |
| Australia & New Zealand Media | 2.83% | 19.25x |
| Alaska Cluster | 2.32% | 18.94x |
| Middle East News | 5.12% | 18.76x |
| Right Wing Blogs - Political Activism | 0.09% | 18.50x |
| Shipping & Logistics | 0.24% | 16.77x |
Composition Percentage:
The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
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DEMOGRAPHICS
The US Military Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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