Dstillery Audiences

US MILITARY CLUSTER

Audience Size: 121.6 Thousand Devices

Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 121.6 thousand unique devices whose actions qualify for the US Military Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Benefits Researchers.

Interest Composition Index
Military Benefits Researchers 80.87% 43.68x
Marines 63.29% 41.32x
Military Servicemembers & Veterans 89.22% 31.87x
Federal Employee Benefits Researchers 53.03% 30.47x
Retired Government Employees 52.88% 29.83x
Federal Government Discount Researchers 49.48% 29.24x
Pilots 33.38% 23.49x
Financial Business Intelligence Researchers 26.59% 21.55x
Liberal News Readers 22.08% 20.22x
Documentary Film Fans 25.41% 20.08x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 2.85x
Buckle 0.04% 2.26x
Forever 21 0.03% 2.06x
Urban Outfitters 0.01% 1.95x
J. Crew 0.01% 1.91x
Victoria's Secret 0.03% 1.27x
Dressbarn 0.01% 1.24x
Gap 0.01% 1.20x
The Childrens Place 0.02% 1.11x
Lane Bryant 0.01% 1.09x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is stripes.com.

Website Composition Index
stripes.com 37.11% 452.30x
militarybenefits.info 65.70% 261.95x
vettix.org 12.34% 237.05x
militarytimes.com 79.63% 231.16x
airforcetimes.com 16.77% 198.07x
armytimes.com 30.38% 194.81x
marinecorpstimes.com 20.50% 187.88x
moaa.org 7.55% 161.50x
navytimes.com 20.54% 149.69x
operationmilitarykids.org 15.42% 75.27x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.65% 59.95x
Space & National Security 13.81% 42.75x
Police Gear 0.40% 37.81x
Fire Fighting 0.17% 23.89x
Gun Enthusiast - Rifles & Ammo 3.36% 22.38x
Middle East News 4.47% 22.01x
Public Policy Media 1.52% 21.22x
Alaska Cluster 0.86% 17.94x
Military & Law Enforcement 15.71% 16.96x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.08% 16.38x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male