US MILITARY CLUSTER

Audience Size: 2.4 Million Devices

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Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the US Military Cluster audience.

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.

Interest	Composition	Index
Military Servicemembers & Veterans	75.28%	25.43x
Military Benefits Researchers	59.81%	22.40x
Newly Recruited Military Personnel	48.16%	18.23x
Marines	43.70%	17.61x
Retired Government Employees	34.66%	13.66x
Federal Employee Benefits Researchers	34.58%	13.56x
Federal Employees	35.56%	11.24x
Military Families	37.68%	11.03x
Restaurant News Readers	29.50%	9.94x
Pilots	27.50%	9.86x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Buckle.

Location	Composition	Index
Buckle	0.33%	1.37x
Belk	0.01%	1.34x
Mens Wearhouse	0.51%	1.14x
Jos A. Bank Clothiers	0.30%	1.13x
Chicos	0.06%	1.11x
Talbots	0.04%	1.10x
White House Black Market	0.33%	1.06x
Charlotte Russe	0.05%	1.03x
Lane Bryant	0.05%	0.98x
Johnston and Murphy	0.40%	0.95x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is ausa.org.

Website	Composition	Index
ausa.org	1.98%	86.82x
mca-marines.org	1.43%	79.76x
cck-law.com	1.05%	79.16x
mybaseguide.com	3.11%	74.84x
vettix.org	2.29%	74.49x
militaryspot.com	2.12%	72.82x
marineshop.net	1.19%	69.84x
todaysmilitary.com	2.68%	66.47x
the-military-guide.com	1.67%	65.00x
usmc-mccs.org	1.73%	63.67x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Space & National Security.

Content Affinity	Composition	Index
Space & National Security	11.03%	20.40x
Military & Law Enforcement	12.01%	20.29x
Police Gear	4.64%	13.76x
Survival Guides	0.27%	11.84x
Middle East News	4.62%	11.56x
Assorted Topics (Power Trains, Drones, Web Design)	1.68%	11.38x
Public Policy Media	3.91%	11.01x
Flags & Trump	0.07%	10.48x
Right Wing Blogs - Political Activism	1.58%	10.31x
Muscle Cars	7.61%	9.80x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male