US MILITARY CLUSTER

Audience Size: 2 Million Devices

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Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the US Military Cluster audience.

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.

Interest	Composition	Index
Military Servicemembers & Veterans	83.66%	25.79x
Military Benefits Researchers	70.31%	23.06x
Marines	53.43%	18.23x
Newly Recruited Military Personnel	54.01%	17.54x
Retired Government Employees	46.07%	14.81x
Federal Employee Benefits Researchers	45.82%	14.66x
Federal Employees	40.63%	12.14x
Restaurant News Readers	36.33%	11.46x
Gun Violence Researchers	32.11%	11.26x
Pilots	36.12%	11.19x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Belk.

Location	Composition	Index
Belk	0.01%	1.72x
Chicos	0.05%	1.25x
Talbots	0.03%	1.21x
Carhartt	0.31%	1.20x
REI	0.01%	1.12x
Dressbarn	0.03%	1.11x
Gymboree	0.04%	1.10x
Jos A. Bank Clothiers	0.04%	1.10x
White House Black Market	0.05%	1.08x
Lane Bryant	0.03%	1.07x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is ausa.org.

Website	Composition	Index
ausa.org	1.81%	98.54x
mca-marines.org	1.18%	96.21x
mybaseguide.com	2.78%	90.41x
marineshop.net	1.37%	82.83x
todaysmilitary.com	1.71%	78.02x
usmc-mccs.org	1.62%	77.33x
armymwr.com	8.61%	76.75x
the-military-guide.com	1.81%	75.78x
dvidshub.net	15.07%	73.55x
vettix.org	4.72%	72.88x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Space & National Security.

Content Affinity	Composition	Index
Space & National Security	12.08%	25.87x
Police Gear	5.16%	17.35x
Assorted Topics (Power Trains, Drones, Web Design)	1.96%	17.17x
Right Wing Blogs - Political Activism	0.94%	16.17x
Military & Law Enforcement	13.24%	15.15x
Public Policy Media	4.51%	15.10x
Survival Guides	0.22%	14.86x
Middle East News	5.97%	14.21x
Right Wing Blogs - Conspiracy Theories	4.90%	13.15x
Cars, Travel & Food	0.17%	12.72x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male