Dstillery Audiences

US MILITARY CLUSTER

Audience Size: 2.4 Million Devices

Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the US Military Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.

Interest Composition Index
Military Servicemembers & Veterans 75.28% 25.43x
Military Benefits Researchers 59.81% 22.40x
Newly Recruited Military Personnel 48.16% 18.23x
Marines 43.70% 17.61x
Retired Government Employees 34.66% 13.66x
Federal Employee Benefits Researchers 34.58% 13.56x
Federal Employees 35.56% 11.24x
Military Families 37.68% 11.03x
Restaurant News Readers 29.50% 9.94x
Pilots 27.50% 9.86x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Buckle.

Location Composition Index
Buckle 0.33% 1.37x
Belk 0.01% 1.34x
Mens Wearhouse 0.51% 1.14x
Jos A. Bank Clothiers 0.30% 1.13x
Chicos 0.06% 1.11x
Talbots 0.04% 1.10x
White House Black Market 0.33% 1.06x
Charlotte Russe 0.05% 1.03x
Lane Bryant 0.05% 0.98x
Johnston and Murphy 0.40% 0.95x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is ausa.org.

Website Composition Index
ausa.org 1.98% 86.82x
mca-marines.org 1.43% 79.76x
cck-law.com 1.05% 79.16x
mybaseguide.com 3.11% 74.84x
vettix.org 2.29% 74.49x
militaryspot.com 2.12% 72.82x
marineshop.net 1.19% 69.84x
todaysmilitary.com 2.68% 66.47x
the-military-guide.com 1.67% 65.00x
usmc-mccs.org 1.73% 63.67x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 11.03% 20.40x
Military & Law Enforcement 12.01% 20.29x
Police Gear 4.64% 13.76x
Survival Guides 0.27% 11.84x
Middle East News 4.62% 11.56x
Assorted Topics (Power Trains, Drones, Web Design) 1.68% 11.38x
Public Policy Media 3.91% 11.01x
Flags & Trump 0.07% 10.48x
Right Wing Blogs - Political Activism 1.58% 10.31x
Muscle Cars 7.61% 9.80x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male