Dstillery Audiences

US MILITARY CLUSTER

Audience Size: 1.6 Million Devices

Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the US Military Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.

Interest Composition Index
Military Servicemembers & Veterans 77.35% 29.23x
Military Benefits Researchers 60.82% 24.82x
Marines 44.37% 20.50x
Newly Recruited Military Personnel 51.40% 20.24x
Retired Government Employees 35.66% 16.42x
Federal Employee Benefits Researchers 35.36% 16.34x
Federal Employees 35.42% 12.84x
Military Families 38.14% 12.35x
Pilots 27.41% 11.90x
Restaurant News Readers 30.52% 11.78x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Talbots.

Location Composition Index
Talbots 0.04% 1.26x
Belk 0.01% 1.24x
Carhartt 0.07% 1.17x
Lane Bryant 0.04% 1.12x
Buckle 0.07% 1.07x
Zumiez 0.06% 1.04x
Journeys 0.05% 1.03x
Aeropostale 0.05% 1.03x
Old Navy 0.08% 1.02x
Dressbarn 0.04% 1.01x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is mybaseguide.com.

Website Composition Index
mybaseguide.com 3.23% 96.30x
ausa.org 1.95% 94.06x
usmc-mccs.org 1.92% 81.81x
militaryspot.com 2.43% 81.30x
marineshop.net 1.21% 78.64x
armymwr.com 9.14% 76.21x
todaysmilitary.com 2.00% 75.96x
goarmy.com 1.08% 74.42x
vettix.org 3.10% 67.64x
dvidshub.net 16.15% 67.26x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 10.91% 23.81x
Military & Law Enforcement 14.73% 20.65x
Police Gear 4.87% 16.15x
Assorted Topics (Power Trains, Drones, Web Design) 1.64% 14.57x
Survival Guides 0.23% 14.02x
Public Policy Media 4.17% 13.55x
Right Wing Blogs - Political Activism 1.40% 13.27x
Middle East News 5.04% 13.16x
Flags & Trump 0.07% 13.03x
Right Wing Blogs - Conspiracy Theories 5.71% 12.11x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male