US MILITARY CLUSTER

Audience Size: 1.3 Million Devices

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Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the US Military Cluster audience.

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.

Interest	Composition	Index
Military Servicemembers & Veterans	82.59%	31.18x
Military Benefits Researchers	76.68%	28.75x
Marines	56.17%	25.87x
Newly Recruited Military Personnel	51.04%	20.30x
Federal Employee Benefits Researchers	43.43%	20.02x
Retired Government Employees	43.81%	19.62x
Pilots	35.42%	15.80x
Restaurant News Readers	35.91%	14.15x
Financial Business Intelligence Researchers	28.78%	13.99x
Conservative News Readers	30.66%	13.88x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Victoria's Secret.

Location	Composition	Index
Victoria's Secret	0.02%	1.46x
Maurices	0.02%	1.45x
Buckle	0.01%	1.44x
Talbots	0.01%	1.43x
Mens Wearhouse	0.02%	1.36x
LOFT	0.01%	1.36x
American Eagle Outfitters	0.01%	1.32x
Chicos	0.01%	1.29x
The Childrens Place	0.01%	1.26x
White House Black Market	0.01%	1.25x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is ausa.org.

Website	Composition	Index
ausa.org	1.40%	137.24x
mybaseguide.com	1.88%	125.29x
armymwr.com	6.84%	108.67x
usmc-mccs.org	1.06%	108.49x
dvidshub.net	11.44%	105.48x
vettix.org	4.76%	104.16x
todaysmilitary.com	1.10%	101.52x
military.com	33.42%	98.35x
shopmyexchange.com	20.21%	94.09x
stripes.com	39.83%	93.71x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Space & National Security.

Content Affinity	Composition	Index
Space & National Security	14.04%	33.40x
Police Gear	4.36%	27.04x
Assorted Topics (Power Trains, Drones, Web Design)	2.77%	25.37x
Cars, Travel & Food	0.04%	23.73x
Right Wing Blogs - Political Activism	0.36%	21.56x
Public Policy Media	4.68%	18.65x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing)	2.26%	17.44x
Assorted Topics (Viral Media, Paid Traffic)	0.04%	17.01x
Airsoft & Paintball Equipment	0.36%	16.39x
Middle East News	6.28%	16.15x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male