US MILITARY CLUSTER

Audience Size: 2.5 Million Devices

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Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the US Military Cluster audience.

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.

Interest	Composition	Index
Military Servicemembers & Veterans	65.68%	33.14x
Military Benefits Researchers	53.24%	32.88x
Marines	32.99%	24.11x
Newly Recruited Military Personnel	40.89%	23.94x
Federal Employee Benefits Researchers	23.28%	17.40x
Retired Government Employees	23.72%	17.21x
Federal Employees	26.94%	15.06x
Military Families	32.17%	13.00x
Pilots	18.71%	12.41x
Restaurant News Readers	21.70%	11.76x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.04%	1.20x
Mens Wearhouse	0.43%	1.13x
Jos A. Bank Clothiers	0.27%	1.12x
Lane Bryant	0.04%	1.11x
Buckle	0.09%	1.07x
Brooks Brothers	0.03%	1.04x
Columbia	0.01%	0.98x
Talbots	0.03%	0.97x
Johnston and Murphy	0.06%	0.93x
White House Black Market	0.07%	0.90x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is dodhousingnetwork.com.

Website	Composition	Index
dodhousingnetwork.com	1.84%	95.55x
ausa.org	1.72%	85.58x
mybaseguide.com	3.31%	79.01x
mca-marines.org	2.00%	78.35x
militaryspot.com	3.09%	76.75x
vettix.org	3.01%	76.21x
marineshop.net	1.24%	73.29x
the-military-guide.com	1.07%	72.30x
armymwr.com	8.41%	65.20x
dvidshub.net	14.49%	65.08x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Military & Law Enforcement.

Content Affinity	Composition	Index
Military & Law Enforcement	7.75%	22.36x
Space & National Security	11.50%	21.40x
Police Gear	4.82%	14.79x
Flags & Trump	0.09%	12.25x
Survival Guides	0.32%	11.66x
Middle East News	4.06%	10.79x
Assorted Topics (Power Trains, Drones, Web Design)	1.34%	10.32x
Public Policy Media	2.73%	10.03x
Right Wing Blogs - Political Activism	1.69%	9.69x
Assorted Topics (Viral Media, Paid Traffic)	0.04%	9.34x

Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.

Index: A comparison of the US Military Cluster audience to the internet population.

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male