Dstillery Audiences

US MILITARY CLUSTER

Audience Size: 609.2 Thousand Devices

Explore the US Military Cluster Audience

Below you'll find more information about the US Military Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 609.2 thousand unique devices whose actions qualify for the US Military Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The US Military Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Military Cluster audience is Military Servicemembers & Veterans.

Interest Composition Index
Military Servicemembers & Veterans 87.39% 31.08x
Military Benefits Researchers 75.09% 30.52x
Marines 58.82% 28.79x
Retired Government Employees 51.01% 23.06x
Federal Employee Benefits Researchers 50.79% 23.02x
Pilots 39.56% 19.41x
Financial Business Intelligence Researchers 31.10% 17.07x
Readers of Japanese Content 32.97% 16.36x
Newly Recruited Military Personnel 43.35% 15.63x
Liberal News Readers 28.37% 15.48x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Interest attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Military Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Military Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.24x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Location attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Military Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Military Cluster audience is armymwr.com.

Website Composition Index
armymwr.com 1.78% 191.23x
dvidshub.net 3.53% 191.16x
military.com 12.56% 175.46x
shopmyexchange.com 7.16% 173.79x
thenewsrep.com 2.25% 158.32x
janes.com 1.54% 157.18x
vettix.org 3.44% 153.17x
militaryspot.com 2.24% 150.82x
vfw.org 1.26% 141.74x
c4isrnet.com 1.26% 141.67x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Web attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Military Cluster audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 1.37% 41.85x
Space & National Security 13.21% 41.54x
Police Gear 1.54% 34.98x
Airsoft & Paintball Equipment 0.16% 27.04x
Public Policy Media 2.84% 22.94x
Australia & New Zealand Media 2.83% 19.25x
Alaska Cluster 2.32% 18.94x
Middle East News 5.12% 18.76x
Right Wing Blogs - Political Activism 0.09% 18.50x
Shipping & Logistics 0.24% 16.77x
Composition Percentage: The overlap percentage between the US Military Cluster audience and the Content Affinity attribute.
Index: A comparison of the US Military Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Military Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male