Dstillery Audiences

US SOCCER

Audience Size: 323.1 Thousand Devices

Explore the US Soccer Audience

Below you'll find more information about the US Soccer audience, broken down in different categories based on their digital and physical behaviors. These are 323.1 thousand unique devices whose actions qualify for the US Soccer audience.

Dstillery Crafted Audiences

INTERESTS

The US Soccer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Soccer audience is World Cup Enthusiasts.

Interest Composition Index
World Cup Enthusiasts 88.65% 31.71x
World Cup Apparel Shoppers 72.65% 28.19x
NCAA Fans 27.20% 16.85x
Olympics Fans 37.41% 16.55x
FC Barcelona Fans 29.73% 15.31x
Sporting Goods Shoppers 28.29% 14.62x
Duke Blue Devils Fans 26.07% 13.87x
Soccer Fans 52.30% 13.04x
Manchester United Fans 32.22% 12.69x
Lacrosse Enthusiasts 30.46% 12.58x
Composition Percentage: The overlap percentage between the US Soccer audience and the Interest attribute.
Index: A comparison of the US Soccer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Soccer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Soccer audience is Gymboree.

Location Composition Index
Gymboree 0.05% 2.05x
Ann Taylor 0.03% 1.82x
Armani 0.03% 1.61x
Dressbarn 0.06% 1.55x
Kate Spade 0.03% 1.42x
Charlotte Russe 0.02% 1.40x
Michael Kors 0.02% 1.39x
Zumiez 0.03% 1.38x
LOFT 0.05% 1.38x
Old Navy 0.08% 1.28x
Composition Percentage: The overlap percentage between the US Soccer audience and the Location attribute.
Index: A comparison of the US Soccer audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Soccer audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Soccer audience is soccer.com.

Website Composition Index
soccer.com 13.83% 728.77x
usyouthsoccer.org 35.61% 606.83x
topdrawersoccer.com 23.28% 455.06x
worldsoccershop.com 22.34% 425.21x
uslsoccer.com 6.76% 372.04x
bluesombrero.com 13.62% 335.30x
soccercoachweekly.net 6.12% 326.17x
ezfacility.com 15.48% 307.34x
dashplatform.com 5.32% 306.74x
teamsnap.com 37.73% 201.90x
Composition Percentage: The overlap percentage between the US Soccer audience and the Web attribute.
Index: A comparison of the US Soccer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Soccer audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.10% 50.82x
Lacrosse College Athletics 6.42% 50.15x
Virginia Athletics 2.20% 49.13x
Upstate New York State Athletics 0.63% 35.84x
Florida College Athletics 11.63% 33.95x
Southeast College Athletics 4.89% 32.82x
Pac 12 Sports 4.91% 30.72x
New England & Ivy League Sports 8.77% 30.62x
College Sports 3.88% 27.14x
Sports News & Apparel 28.54% 19.06x
Composition Percentage: The overlap percentage between the US Soccer audience and the Content Affinity attribute.
Index: A comparison of the US Soccer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Soccer audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999