Explore the US Soccer Audience
Below you'll find more information about the US Soccer audience, broken down in different categories based on their digital and physical behaviors. These are 241 thousand unique devices whose actions qualify for the US Soccer audience.
INTERESTS
The US Soccer audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the US Soccer audience is World Cup Enthusiasts.
| Interest | Composition | Index |
| World Cup Enthusiasts | 80.76% | 48.30x |
| World Cup Apparel Shoppers | 62.11% | 38.55x |
| High School Sports Researchers | 35.18% | 25.87x |
| Soccer Fans | 36.46% | 24.65x |
| Olympics Fans | 34.49% | 22.36x |
| Volleyball Enthusiasts | 30.58% | 22.33x |
| NCAA Fans | 25.32% | 21.44x |
| Trampoline Shoppers | 27.40% | 19.70x |
| Atlanta United Fans | 27.09% | 19.47x |
| Lacrosse Enthusiasts | 26.42% | 19.16x |
Composition Percentage:
The overlap percentage between the US Soccer audience and the Interest attribute.
Index: A comparison of the US Soccer audience to the internet population.
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APPAREL RETAILERS
The US Soccer audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the US Soccer audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.04% | 2.32x |
| Express Outlets | 0.02% | 1.75x |
| LL Bean | 0.02% | 1.74x |
| Talbots | 0.10% | 1.70x |
| Carhartt | 0.01% | 1.69x |
| Club Monaco | 0.03% | 1.64x |
| The North Face | 0.04% | 1.62x |
| White House Black Market | 0.56% | 1.60x |
| Armani | 0.06% | 1.57x |
| Jos A. Bank Clothiers | 0.59% | 1.56x |
Composition Percentage:
The overlap percentage between the US Soccer audience and the Location attribute.
Index: A comparison of the US Soccer audience to the internet population.
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WEBSITES
The US Soccer audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the US Soccer audience is usyouthsoccer.org.
| Website | Composition | Index |
| usyouthsoccer.org | 41.25% | 459.91x |
| topdrawersoccer.com | 25.01% | 387.64x |
| worldsoccershop.com | 16.45% | 309.31x |
| soccercoachweekly.net | 7.04% | 269.63x |
| ezfacility.com | 16.77% | 269.33x |
| bluesombrero.com | 17.52% | 265.47x |
| bigsoccer.com | 4.17% | 172.36x |
| rainedout.com | 5.00% | 157.36x |
| ussoccer.com | 17.45% | 155.16x |
| teamsnap.com | 49.16% | 152.76x |
Composition Percentage:
The overlap percentage between the US Soccer audience and the Web attribute.
Index: A comparison of the US Soccer audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the US Soccer audience is Lacrosse College Athletics.
| Content Affinity | Composition | Index |
| Lacrosse College Athletics | 6.10% | 57.07x |
| Virginia Athletics | 2.38% | 50.92x |
| Upstate New York State Athletics | 0.75% | 48.30x |
| Illinois College Sports | 1.51% | 40.62x |
| Florida College Athletics | 12.78% | 33.57x |
| Pac 12 Sports | 4.75% | 33.39x |
| Southeast College Athletics | 5.14% | 32.49x |
| New England & Ivy League Sports | 9.19% | 32.45x |
| College Sports | 4.12% | 30.81x |
| Alternative Streaming Services | 0.56% | 26.99x |
Composition Percentage:
The overlap percentage between the US Soccer audience and the Content Affinity attribute.
Index: A comparison of the US Soccer audience to the internet population.
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DEMOGRAPHICS
The US Soccer audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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