Dstillery Audiences

US SOCCER

Audience Size: 300.3 Thousand Devices

Explore the US Soccer Audience

Below you'll find more information about the US Soccer audience, broken down in different categories based on their digital and physical behaviors. These are 300.3 thousand unique devices whose actions qualify for the US Soccer audience.

Dstillery Crafted Audiences

INTERESTS

The US Soccer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the US Soccer audience is World Cup Enthusiasts.

Interest Composition Index
World Cup Enthusiasts 86.50% 34.07x
World Cup Apparel Shoppers 70.50% 29.59x
Atlanta United Fans 42.34% 19.22x
Olympics Fans 38.51% 17.78x
NCAA Fans 29.86% 17.31x
Sporting Goods Shoppers 28.72% 15.79x
FC Barcelona Fans 30.48% 14.85x
Duke Blue Devils Fans 28.15% 14.39x
Manchester United Fans 31.85% 13.39x
Recreational Sports Participants 29.10% 13.11x
Composition Percentage: The overlap percentage between the US Soccer audience and the Interest attribute.
Index: A comparison of the US Soccer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The US Soccer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the US Soccer audience is Kate Spade.

Location Composition Index
Kate Spade 0.05% 2.79x
The North Face 0.06% 2.45x
Lululemon 0.10% 2.03x
Hugo Boss 0.03% 1.78x
Abercrombie & Fitch 0.04% 1.77x
Ann Taylor 0.03% 1.77x
LOFT 0.07% 1.67x
Talbots 0.09% 1.61x
Old Navy 0.09% 1.52x
H&M 0.05% 1.52x
Composition Percentage: The overlap percentage between the US Soccer audience and the Location attribute.
Index: A comparison of the US Soccer audience to the internet population.
Dstillery Web Insights

WEBSITES

The US Soccer audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the US Soccer audience is soccer.com.

Website Composition Index
soccer.com 12.13% 728.84x
usyouthsoccer.org 35.02% 612.63x
topdrawersoccer.com 24.00% 457.49x
worldsoccershop.com 22.23% 413.64x
bluesombrero.com 13.73% 337.68x
dashplatform.com 5.82% 327.04x
ezfacility.com 17.29% 307.20x
teamsnap.com 38.84% 211.80x
rainedout.com 3.59% 196.76x
ussoccer.com 16.16% 178.70x
Composition Percentage: The overlap percentage between the US Soccer audience and the Web attribute.
Index: A comparison of the US Soccer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the US Soccer audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 6.80% 54.85x
Virginia Athletics 2.39% 52.47x
Illinois College Sports 1.43% 43.46x
Upstate New York State Athletics 0.73% 41.76x
Southeast College Athletics 5.49% 35.39x
Florida College Athletics 12.63% 34.85x
New England & Ivy League Sports 9.60% 31.60x
Pac 12 Sports 5.35% 31.04x
College Sports 4.45% 29.24x
Alternative Streaming Services 0.81% 21.07x
Composition Percentage: The overlap percentage between the US Soccer audience and the Content Affinity attribute.
Index: A comparison of the US Soccer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The US Soccer audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male