Explore the Unique & Personalized Fashion Audience
Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 270 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.
INTERESTS
The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Unique & Personalized Fashion audience is Womens Fashion Brands Shoppers.
| Interest | Composition | Index |
| Womens Fashion Brands Shoppers | 55.22% | 19.63x |
| Soap Shoppers | 45.02% | 16.86x |
| Shapewear & Leggings Shoppers | 45.21% | 16.22x |
| Trendy Shoe Shoppers | 37.81% | 15.88x |
| Photo Memory Makers | 45.18% | 15.79x |
| Bargain Shopping Researchers | 35.03% | 15.40x |
| Apartment Furniture Shoppers | 39.32% | 15.36x |
| Home Goods Shoppers | 41.13% | 15.17x |
| Beauty & Skincare Buyers | 44.57% | 15.11x |
| Womens Subscription Box Shoppers | 39.64% | 14.94x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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APPAREL RETAILERS
The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.02% | 3.29x |
| Belk | 0.02% | 2.22x |
| Express | 0.04% | 2.01x |
| Buckle | 0.46% | 1.80x |
| Tommy Bahama | 0.04% | 1.79x |
| Free People | 0.03% | 1.55x |
| Madewell | 0.01% | 1.52x |
| Express Outlets | 0.01% | 1.47x |
| Dressbarn | 0.06% | 1.46x |
| Jos A. Bank Clothiers | 0.36% | 1.45x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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WEBSITES
The Unique & Personalized Fashion audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Unique & Personalized Fashion audience is indiefashionboutique.com.
| Website | Composition | Index |
| indiefashionboutique.com | 10.63% | 428.92x |
| marleylilly.com | 15.45% | 408.63x |
| inspiranzadesigns.com | 9.57% | 396.67x |
| tees2urdoor.com | 5.27% | 272.21x |
| southernfriedchics.com | 12.46% | 260.01x |
| lizzyjames.com | 16.37% | 245.96x |
| silpada.com | 12.19% | 232.70x |
| tieks.com | 10.93% | 171.03x |
| limelush.com | 8.04% | 158.90x |
| lifeisgood.com | 3.00% | 128.06x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 4.62% | 56.76x |
| Higher-End Fashion Brands | 2.29% | 39.99x |
| Decoration & Fabric | 0.07% | 34.74x |
| Beach & Intimate Wear | 1.30% | 30.72x |
| Networking Marketing | 3.91% | 29.75x |
| Bridal Fashion | 2.79% | 29.34x |
| South Carolina Travel | 0.32% | 26.90x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.29% | 26.75x |
| Hipster Clothing | 0.98% | 26.46x |
| Custom Gifts | 4.85% | 25.31x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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DEMOGRAPHICS
The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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