Explore the Unique & Personalized Fashion Audience
Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 21.4 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.
INTERESTS
The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Unique & Personalized Fashion audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 33.33% | 21.28x |
| Luxury Retail Shoppers | 60.68% | 20.52x |
| Womens Fashion Brands Shoppers | 51.71% | 19.79x |
| Trendy Shoe Shoppers | 31.62% | 19.25x |
| Home and Garden TV Fans | 30.77% | 18.80x |
| Coupon Researchers | 32.91% | 17.94x |
| Personalized Gift Shoppers | 51.28% | 17.80x |
| Photo Memory Makers | 42.31% | 17.45x |
| Misc-Deal Seekers or Coupon Shoppers | 28.21% | 17.23x |
| Bargain Shopping Researchers | 27.35% | 17.22x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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APPAREL RETAILERS
The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.03% | 2.59x |
| Old Navy | 0.02% | 1.92x |
| Gap | 0.01% | 1.85x |
| Carhartt | 0.08% | 1.82x |
| Buckle | 0.02% | 1.68x |
| American Eagle Outfitters | 0.02% | 1.58x |
| Dressbarn | 0.01% | 1.46x |
| Armani | 0.01% | 1.09x |
| Urban Outfitters | 0.01% | 0.90x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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WEBSITES
The Unique & Personalized Fashion audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Unique & Personalized Fashion audience is lifeisgood.com.
| Website | Composition | Index |
| lifeisgood.com | 43.93% | 132.09x |
| shareasale-analytics.com | 9.55% | 38.90x |
| herviewfromhome.com | 10.24% | 34.91x |
| passionforsavings.com | 8.43% | 29.46x |
| theheartysoul.com | 9.00% | 28.99x |
| grownandflown.com | 8.33% | 28.14x |
| zulily.com | 37.07% | 27.60x |
| smartschoolhouse.com | 8.18% | 26.59x |
| craftymorning.com | 7.52% | 25.94x |
| sweetlittlebluebird.com | 9.17% | 25.86x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Women Shoppers.
| Content Affinity | Composition | Index |
| Women Shoppers | 4.85% | 67.06x |
| Assorted Topics (Car News, Animals, Viral Media) | 2.38% | 47.52x |
| Fashion & Retail | 1.89% | 37.24x |
| Furniture Shopping | 6.25% | 33.31x |
| Parenting Blogs | 1.56% | 31.14x |
| Parenting & Children's Activities | 1.64% | 29.78x |
| Promo Codes | 1.15% | 26.60x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 5.84% | 23.22x |
| Caribbean Vacation | 1.40% | 23.07x |
| Coupons & Family | 7.07% | 22.03x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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DEMOGRAPHICS
The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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