Explore the Unique & Personalized Fashion Audience
Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 86.7 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.
INTERESTS
The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Unique & Personalized Fashion audience is Womens Fashion Brands Shoppers.
| Interest | Composition | Index |
| Womens Fashion Brands Shoppers | 56.23% | 17.18x |
| Apartment Furniture Shoppers | 43.88% | 16.73x |
| Trendy Shoe Shoppers | 40.68% | 15.69x |
| Soap Shoppers | 47.60% | 15.34x |
| Online Home Decor Shoppers | 38.13% | 15.09x |
| Bargain Shopping Researchers | 39.40% | 15.05x |
| Womens Subscription Box Shoppers | 43.13% | 14.82x |
| Work Hard, Play Hard Travelers | 42.39% | 14.78x |
| Luxury Retail Shoppers | 59.53% | 14.41x |
| Home and Garden TV Fans | 33.65% | 14.36x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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APPAREL RETAILERS
The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 3.45x |
| Dressbarn | 0.03% | 3.15x |
| Chicos | 0.03% | 2.91x |
| Lane Bryant | 0.02% | 2.13x |
| Express | 0.02% | 2.05x |
| Hollister | 0.01% | 1.76x |
| Gymboree | 0.01% | 1.58x |
| Mens Wearhouse | 0.02% | 1.41x |
| Aeropostale | 0.01% | 1.34x |
| Jos A. Bank Clothiers | 0.01% | 1.25x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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WEBSITES
The Unique & Personalized Fashion audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Unique & Personalized Fashion audience is marleylilly.com.
| Website | Composition | Index |
| marleylilly.com | 30.28% | 272.84x |
| zsupplyclothing.com | 13.33% | 202.20x |
| lifeisgood.com | 28.72% | 74.09x |
| sundancecatalog.com | 4.18% | 60.86x |
| youniqueproducts.com | 4.42% | 59.89x |
| chadwicks.com | 4.55% | 59.56x |
| jossandmain.com | 5.21% | 56.83x |
| birkenstock.com | 4.02% | 55.33x |
| vicicollection.com | 9.37% | 53.43x |
| chasing-fireflies.com | 3.35% | 52.14x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 2.65% | 100.06x |
| Networking Marketing | 1.78% | 47.37x |
| Shoes & Accessories | 5.66% | 33.48x |
| Custom Gifts | 3.01% | 31.63x |
| Assorted Topics (Car News, Animals, Viral Media) | 3.23% | 30.30x |
| Women Shoppers | 11.91% | 29.51x |
| Home Decoration - Crafts & Kids | 1.10% | 29.19x |
| Beach & Intimate Wear | 0.45% | 29.18x |
| Hair & Beauty | 1.83% | 27.80x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.97% | 27.22x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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DEMOGRAPHICS
The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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