Dstillery Audiences

UNIQUE & PERSONALIZED FASHION

Audience Size: 162.9 Thousand Devices

Explore the Unique & Personalized Fashion Audience

Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 162.9 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.

Dstillery Crafted Audiences

INTERESTS

The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Unique & Personalized Fashion audience is Womens Fashion Brands Shoppers.

Interest Composition Index
Womens Fashion Brands Shoppers 55.75% 20.91x
Apartment Furniture Shoppers 42.23% 19.74x
Soap Shoppers 46.85% 19.30x
Trendy Shoe Shoppers 38.76% 18.31x
Online Home Decor Shoppers 37.15% 18.01x
Bargain Shopping Researchers 35.47% 17.83x
Home and Garden TV Fans 34.08% 17.55x
Photo Memory Makers 42.35% 17.33x
Womens Subscription Box Shoppers 39.34% 17.11x
Shapewear & Leggings Shoppers 39.17% 17.02x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is Buckle.

Location Composition Index
Buckle 0.02% 2.74x
Zumiez 0.01% 1.91x
Jos A. Bank Clothiers 0.01% 1.86x
Journeys 0.02% 1.83x
Gap 0.01% 1.82x
LOFT 0.01% 1.68x
Chicos 0.01% 1.54x
Hollister 0.01% 1.45x
J. Crew 0.01% 1.43x
Carhartt 0.16% 1.27x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Web Insights

WEBSITES

The Unique & Personalized Fashion audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Unique & Personalized Fashion audience is pinklily.com.

Website Composition Index
pinklily.com 23.08% 420.67x
lizzyjames.com 13.08% 346.27x
silpada.com 10.97% 295.32x
marleylilly.com 23.69% 269.08x
tieks.com 9.54% 227.13x
tervis.com 14.71% 197.59x
oldtimepottery.com 5.65% 144.76x
waxcenter.com 5.56% 113.32x
mud-pie.com 4.75% 112.59x
lifeisgood.com 15.36% 88.51x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 3.69% 81.37x
Networking Marketing 2.19% 36.75x
Assorted Topics (Car News, Animals, Viral Media) 4.81% 31.81x
Shoes & Accessories 7.47% 31.48x
Bridal Fashion 1.93% 30.08x
Shopping Catalogs 2.30% 28.11x
Beach & Intimate Wear 0.60% 28.11x
Custom Gifts 3.85% 27.23x
Higher-End Fashion Brands 0.57% 27.13x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 26.21x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female