Explore the Unique & Personalized Fashion Audience
Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 136 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.
INTERESTS
The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Unique & Personalized Fashion audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 43.69% | 19.64x |
| Womens Fashion Brands Shoppers | 54.60% | 19.63x |
| Soap Shoppers | 47.33% | 18.01x |
| Trendy Shoe Shoppers | 38.42% | 17.44x |
| Online Home Decor Shoppers | 37.92% | 17.31x |
| Bargain Shopping Researchers | 36.99% | 17.04x |
| Photo Memory Makers | 43.26% | 16.51x |
| Work Hard, Play Hard Travelers | 37.35% | 16.36x |
| Luxury Retail Shoppers | 55.74% | 16.35x |
| Big Box Shoppers | 39.77% | 16.34x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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APPAREL RETAILERS
The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 2.14x |
| Zumiez | 0.01% | 1.91x |
| Journeys | 0.02% | 1.83x |
| Chicos | 0.01% | 1.62x |
| Old Navy | 0.02% | 1.58x |
| Mens Wearhouse | 0.01% | 1.14x |
| Armani | 0.01% | 1.09x |
| American Eagle Outfitters | 0.02% | 1.04x |
| Maurices | 0.01% | 0.96x |
| Urban Outfitters | 0.01% | 0.90x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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WEBSITES
The Unique & Personalized Fashion audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Unique & Personalized Fashion audience is pinklily.com.
| Website | Composition | Index |
| pinklily.com | 19.88% | 515.27x |
| marleylilly.com | 26.34% | 273.92x |
| tervis.com | 13.27% | 246.77x |
| zsupplyclothing.com | 9.66% | 174.39x |
| kirklands.com | 5.45% | 84.94x |
| lifeisgood.com | 24.23% | 74.22x |
| pandora.net | 2.97% | 59.36x |
| ilovedooney.com | 2.87% | 56.13x |
| sundancecatalog.com | 4.54% | 54.68x |
| youniqueproducts.com | 5.36% | 54.63x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 3.25% | 99.66x |
| Networking Marketing | 1.89% | 41.12x |
| Shoes & Accessories | 6.23% | 33.41x |
| Assorted Topics (Car News, Animals, Viral Media) | 3.94% | 33.05x |
| Custom Gifts | 3.18% | 29.29x |
| Hair & Beauty | 2.34% | 29.00x |
| Women Shoppers | 13.01% | 28.75x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 1.23% | 28.64x |
| Home Decoration - Crafts & Kids | 1.32% | 28.63x |
| Toys Shopping | 3.04% | 27.22x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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DEMOGRAPHICS
The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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