Explore the Unique & Personalized Fashion Audience
Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 22.8 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.
INTERESTS
The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Unique & Personalized Fashion audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 31.34% | 23.87x |
| Kids Clothing Shoppers | 40.09% | 23.53x |
| Sale Seekers | 45.16% | 22.07x |
| Misc-Deal Seekers or Coupon Shoppers | 34.56% | 21.81x |
| Personalized Gift Shoppers | 59.91% | 21.78x |
| Valentines Day With Kids | 37.79% | 20.77x |
| Home Goods Supercenter Shoppers | 20.74% | 17.66x |
| Department Store Shoppers | 27.19% | 17.03x |
| Christmas Recipe Researchers | 35.94% | 16.95x |
| Womens Fashion Brands Shoppers | 41.94% | 14.77x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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APPAREL RETAILERS
The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.18% | 3.94x |
| Jos A. Bank Clothiers | 0.04% | 1.83x |
| Carhartt | 0.42% | 1.70x |
| White House Black Market | 0.04% | 1.67x |
| Banana Republic | 0.04% | 1.63x |
| Express | 0.04% | 1.54x |
| Michael Kors | 0.04% | 1.42x |
| Aeropostale | 0.05% | 1.42x |
| American Eagle Outfitters | 0.05% | 1.32x |
| Mens Wearhouse | 0.04% | 1.30x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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WEBSITES
The Unique & Personalized Fashion audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Unique & Personalized Fashion audience is lifeisgood.com.
| Website | Composition | Index |
| lifeisgood.com | 57.79% | 172.26x |
| herviewfromhome.com | 11.11% | 34.66x |
| goodmorningamerica.com | 8.79% | 33.79x |
| theoldhouselife.com | 7.50% | 30.98x |
| womenadvance.com | 13.00% | 30.86x |
| 22bestthings.com | 7.13% | 30.54x |
| thecookinchicks.com | 7.11% | 29.33x |
| justcookwell.com | 8.11% | 29.21x |
| zulily.com | 27.59% | 29.16x |
| passionatepennypincher.com | 7.01% | 27.66x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Conscious Living.
| Content Affinity | Composition | Index |
| Conscious Living | 2.40% | 19.56x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 6.52% | 18.85x |
| Parenting Blogs | 1.55% | 18.74x |
| Teen Hair | 1.03% | 17.08x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 2.40% | 16.90x |
| Coupons & Family | 6.27% | 15.88x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.94% | 15.79x |
| Coupons | 7.90% | 14.33x |
| DIY Decoration & Furniture | 1.80% | 11.79x |
| Tiny & Modular Home Researchers | 2.40% | 11.58x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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DEMOGRAPHICS
The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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