Dstillery Audiences

UNIQUE & PERSONALIZED FASHION

Audience Size: 270 Thousand Devices

Explore the Unique & Personalized Fashion Audience

Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 270 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.

Dstillery Crafted Audiences

INTERESTS

The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Unique & Personalized Fashion audience is Womens Fashion Brands Shoppers.

Interest Composition Index
Womens Fashion Brands Shoppers 55.22% 19.63x
Soap Shoppers 45.02% 16.86x
Shapewear & Leggings Shoppers 45.21% 16.22x
Trendy Shoe Shoppers 37.81% 15.88x
Photo Memory Makers 45.18% 15.79x
Bargain Shopping Researchers 35.03% 15.40x
Apartment Furniture Shoppers 39.32% 15.36x
Home Goods Shoppers 41.13% 15.17x
Beauty & Skincare Buyers 44.57% 15.11x
Womens Subscription Box Shoppers 39.64% 14.94x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.29x
Belk 0.02% 2.22x
Express 0.04% 2.01x
Buckle 0.46% 1.80x
Tommy Bahama 0.04% 1.79x
Free People 0.03% 1.55x
Madewell 0.01% 1.52x
Express Outlets 0.01% 1.47x
Dressbarn 0.06% 1.46x
Jos A. Bank Clothiers 0.36% 1.45x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Web Insights

WEBSITES

The Unique & Personalized Fashion audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Unique & Personalized Fashion audience is indiefashionboutique.com.

Website Composition Index
indiefashionboutique.com 10.63% 428.92x
marleylilly.com 15.45% 408.63x
inspiranzadesigns.com 9.57% 396.67x
tees2urdoor.com 5.27% 272.21x
southernfriedchics.com 12.46% 260.01x
lizzyjames.com 16.37% 245.96x
silpada.com 12.19% 232.70x
tieks.com 10.93% 171.03x
limelush.com 8.04% 158.90x
lifeisgood.com 3.00% 128.06x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 4.62% 56.76x
Higher-End Fashion Brands 2.29% 39.99x
Decoration & Fabric 0.07% 34.74x
Beach & Intimate Wear 1.30% 30.72x
Networking Marketing 3.91% 29.75x
Bridal Fashion 2.79% 29.34x
South Carolina Travel 0.32% 26.90x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 26.75x
Hipster Clothing 0.98% 26.46x
Custom Gifts 4.85% 25.31x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female