Dstillery Audiences

UNIQUE & PERSONALIZED FASHION

Audience Size: 21.4 Thousand Devices

Explore the Unique & Personalized Fashion Audience

Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 21.4 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.

Dstillery Crafted Audiences

INTERESTS

The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Unique & Personalized Fashion audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 33.33% 21.28x
Luxury Retail Shoppers 60.68% 20.52x
Womens Fashion Brands Shoppers 51.71% 19.79x
Trendy Shoe Shoppers 31.62% 19.25x
Home and Garden TV Fans 30.77% 18.80x
Coupon Researchers 32.91% 17.94x
Personalized Gift Shoppers 51.28% 17.80x
Photo Memory Makers 42.31% 17.45x
Misc-Deal Seekers or Coupon Shoppers 28.21% 17.23x
Bargain Shopping Researchers 27.35% 17.22x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.03% 2.59x
Old Navy 0.02% 1.92x
Gap 0.01% 1.85x
Carhartt 0.08% 1.82x
Buckle 0.02% 1.68x
American Eagle Outfitters 0.02% 1.58x
Dressbarn 0.01% 1.46x
Armani 0.01% 1.09x
Urban Outfitters 0.01% 0.90x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Web Insights

WEBSITES

The Unique & Personalized Fashion audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Unique & Personalized Fashion audience is lifeisgood.com.

Website Composition Index
lifeisgood.com 43.93% 132.09x
shareasale-analytics.com 9.55% 38.90x
herviewfromhome.com 10.24% 34.91x
passionforsavings.com 8.43% 29.46x
theheartysoul.com 9.00% 28.99x
grownandflown.com 8.33% 28.14x
zulily.com 37.07% 27.60x
smartschoolhouse.com 8.18% 26.59x
craftymorning.com 7.52% 25.94x
sweetlittlebluebird.com 9.17% 25.86x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 4.85% 67.06x
Assorted Topics (Car News, Animals, Viral Media) 2.38% 47.52x
Fashion & Retail 1.89% 37.24x
Furniture Shopping 6.25% 33.31x
Parenting Blogs 1.56% 31.14x
Parenting & Children's Activities 1.64% 29.78x
Promo Codes 1.15% 26.60x
Assorted Topics (Freebies, Gardens, Jewelry) 5.84% 23.22x
Caribbean Vacation 1.40% 23.07x
Coupons & Family 7.07% 22.03x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female