Explore the Unique & Personalized Fashion Audience
Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 317.7 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.
INTERESTS
The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Unique & Personalized Fashion audience is Womens Fashion Brands Shoppers.
| Interest | Composition | Index |
| Womens Fashion Brands Shoppers | 50.29% | 22.14x |
| Soap Shoppers | 39.31% | 18.75x |
| Shapewear & Leggings Shoppers | 37.85% | 18.05x |
| Trendy Shoe Shoppers | 35.06% | 17.84x |
| Women's Swimsuit Shoppers | 39.80% | 17.64x |
| Pandora Jewelry Shoppers | 39.54% | 17.56x |
| Home Goods Shoppers | 37.95% | 17.33x |
| Trendy Denim Shoppers | 35.28% | 16.83x |
| Womens Subscription Box Shoppers | 34.92% | 16.74x |
| Bargain Shopping Researchers | 29.55% | 16.60x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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APPAREL RETAILERS
The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is Belk.
| Location | Composition | Index |
| Belk | 0.03% | 2.17x |
| Buckle | 0.41% | 1.74x |
| Jos A. Bank Clothiers | 0.50% | 1.62x |
| Chicos | 0.10% | 1.46x |
| Armani | 0.04% | 1.38x |
| Talbots | 0.07% | 1.34x |
| White House Black Market | 0.39% | 1.28x |
| Mens Wearhouse | 0.64% | 1.26x |
| Johnston and Murphy | 0.43% | 1.24x |
| American Eagle Outfitters | 0.14% | 1.19x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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WEBSITES
The Unique & Personalized Fashion audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Unique & Personalized Fashion audience is modernvintageboutique.com.
| Website | Composition | Index |
| modernvintageboutique.com | 5.71% | 360.85x |
| borntobesassy.com | 5.28% | 307.32x |
| marleylilly.com | 17.17% | 296.90x |
| indiefashionboutique.com | 10.37% | 290.19x |
| inspiranzadesigns.com | 7.76% | 259.74x |
| zsupplyclothing.com | 6.55% | 222.25x |
| southernfriedchics.com | 9.77% | 201.07x |
| loveaudryrose.com | 3.42% | 197.05x |
| neeseesdresses.com | 4.35% | 188.49x |
| tees2urdoor.com | 3.25% | 188.15x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 5.39% | 50.91x |
| Higher-End Fashion Brands | 4.17% | 41.99x |
| Decoration & Fabric | 0.10% | 32.35x |
| Beach & Intimate Wear | 2.05% | 28.53x |
| Hipster Clothing | 1.37% | 27.11x |
| Bridal Fashion | 3.79% | 26.24x |
| Networking Marketing | 4.57% | 25.45x |
| Travel, Food, Fashion & Fitness | 5.79% | 24.06x |
| South Carolina Travel | 0.47% | 24.02x |
| Washington D.C. Hotels | 0.02% | 23.58x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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DEMOGRAPHICS
The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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