Dstillery Audiences

UNIQUE & PERSONALIZED FASHION

Audience Size: 27 Thousand Devices

Explore the Unique & Personalized Fashion Audience

Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 27 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.

Dstillery Crafted Audiences

INTERESTS

The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Unique & Personalized Fashion audience is Luxury Retail Shoppers.

Interest Composition Index
Luxury Retail Shoppers 62.50% 19.04x
Personalized Gift Shoppers 57.35% 18.27x
Misc-Deal Seekers or Coupon Shoppers 26.47% 16.22x
Apartment Furniture Shoppers 26.47% 15.91x
Coupon Researchers 29.78% 15.53x
Womens Fashion Brands Shoppers 47.43% 15.26x
Reusable Drinkware Shoppers 39.71% 14.73x
Home and Garden TV Fans 24.26% 14.43x
Bargain Shopping Researchers 23.53% 14.41x
Online Home Decor Shoppers 20.59% 13.53x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.11% 3.94x
Hollister 0.07% 3.78x
Chicos 0.11% 3.57x
Gymboree 0.07% 3.24x
Banana Republic 0.07% 2.86x
Carhartt 0.63% 1.85x
The Childrens Place 0.07% 1.74x
Journeys 0.07% 1.66x
Zumiez 0.04% 1.59x
Victoria's Secret 0.07% 1.58x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Web Insights

WEBSITES

The Unique & Personalized Fashion audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Unique & Personalized Fashion audience is lifeisgood.com.

Website Composition Index
lifeisgood.com 50.99% 155.38x
catofashions.com 12.51% 52.88x
herviewfromhome.com 11.98% 34.60x
passionforsavings.com 7.32% 34.16x
women.com 10.78% 30.26x
myincrediblerecipes.com 16.75% 30.18x
thecookinchicks.com 6.05% 30.04x
grownandflown.com 9.04% 29.93x
zulily.com 36.50% 29.50x
sweetlittlebluebird.com 10.11% 29.00x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 1.72% 35.75x
Furniture Shopping 1.86% 33.83x
Assorted Topics (Freebies, Gardens, Jewelry) 4.66% 26.53x
Parenting & Children's Activities 0.93% 24.57x
Assorted Topics (Conservative News, Politics, Viral Media) 7.81% 21.44x
Assorted Topics (Car News, Animals, Viral Media) 1.22% 20.98x
Conscious Living 3.37% 17.35x
Coupons & Family 5.80% 16.43x
Low Budget Shoppers 0.64% 15.55x
Online Ticket Buyers 1.43% 15.43x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female