Explore the Unique & Personalized Fashion Audience
Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 14.3 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.
INTERESTS
The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Unique & Personalized Fashion audience is Kids Clothing Shoppers.
| Interest | Composition | Index |
| Kids Clothing Shoppers | 41.98% | 38.14x |
| Misc-Deal Seekers or Coupon Shoppers | 34.35% | 28.64x |
| Apartment Furniture Shoppers | 25.95% | 28.42x |
| Big & Tall Men | 29.77% | 28.10x |
| Valentines Day With Kids | 47.33% | 26.22x |
| Sale Seekers | 41.98% | 24.64x |
| Home Goods Supercenter Shoppers | 25.19% | 22.99x |
| Personalized Gift Shoppers | 58.78% | 22.01x |
| Stay-at-Home Parents | 33.59% | 21.50x |
| Department Store Shoppers | 25.95% | 20.20x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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APPAREL RETAILERS
The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.18% | 3.94x |
| Jos A. Bank Clothiers | 0.04% | 1.83x |
| Maurices | 0.06% | 1.82x |
| White House Black Market | 0.04% | 1.67x |
| Banana Republic | 0.04% | 1.63x |
| Michael Kors | 0.04% | 1.42x |
| Aeropostale | 0.05% | 1.42x |
| Armani | 0.01% | 1.09x |
| Journeys | 0.04% | 1.05x |
| The Childrens Place | 0.04% | 0.88x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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WEBSITES
The Unique & Personalized Fashion audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Unique & Personalized Fashion audience is zulily.com.
| Website | Composition | Index |
| zulily.com | 24.85% | 39.03x |
| smartschoolhouse.com | 13.61% | 35.68x |
| sweetlittlebluebird.com | 14.12% | 35.08x |
| thebestblogrecipes.com | 12.90% | 33.65x |
| parential.com | 17.04% | 33.39x |
| lemontreedwelling.com | 12.26% | 33.27x |
| grownandflown.com | 12.50% | 33.04x |
| myincrediblerecipes.com | 25.91% | 31.94x |
| lovebakesgoodcakes.com | 12.15% | 31.92x |
| theslowroasteditalian.com | 14.49% | 31.69x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Parenting Blogs.
| Content Affinity | Composition | Index |
| Parenting Blogs | 2.59% | 25.64x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 10.35% | 24.60x |
| Conscious Living | 2.45% | 22.46x |
| Coupons & Family | 6.68% | 20.03x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 1.77% | 15.64x |
| Tiny & Modular Home Researchers | 2.59% | 15.23x |
| Coupons | 5.72% | 13.08x |
| Mommy Bloggers | 5.45% | 12.71x |
| Savannah Georgia News | 6.13% | 11.92x |
| Assorted Topics (Humor, Gossip, Viral Media) | 29.56% | 10.75x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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DEMOGRAPHICS
The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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