Dstillery Audiences

UNIQUE & PERSONALIZED FASHION

Audience Size: 136 Thousand Devices

Explore the Unique & Personalized Fashion Audience

Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 136 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.

Dstillery Crafted Audiences

INTERESTS

The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Unique & Personalized Fashion audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 43.69% 19.64x
Womens Fashion Brands Shoppers 54.60% 19.63x
Soap Shoppers 47.33% 18.01x
Trendy Shoe Shoppers 38.42% 17.44x
Online Home Decor Shoppers 37.92% 17.31x
Bargain Shopping Researchers 36.99% 17.04x
Photo Memory Makers 43.26% 16.51x
Work Hard, Play Hard Travelers 37.35% 16.36x
Luxury Retail Shoppers 55.74% 16.35x
Big Box Shoppers 39.77% 16.34x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is Talbots.

Location Composition Index
Talbots 0.01% 2.14x
Zumiez 0.01% 1.91x
Journeys 0.02% 1.83x
Chicos 0.01% 1.62x
Old Navy 0.02% 1.58x
Mens Wearhouse 0.01% 1.14x
Armani 0.01% 1.09x
American Eagle Outfitters 0.02% 1.04x
Maurices 0.01% 0.96x
Urban Outfitters 0.01% 0.90x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Web Insights

WEBSITES

The Unique & Personalized Fashion audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Unique & Personalized Fashion audience is pinklily.com.

Website Composition Index
pinklily.com 19.88% 515.27x
marleylilly.com 26.34% 273.92x
tervis.com 13.27% 246.77x
zsupplyclothing.com 9.66% 174.39x
kirklands.com 5.45% 84.94x
lifeisgood.com 24.23% 74.22x
pandora.net 2.97% 59.36x
ilovedooney.com 2.87% 56.13x
sundancecatalog.com 4.54% 54.68x
youniqueproducts.com 5.36% 54.63x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 3.25% 99.66x
Networking Marketing 1.89% 41.12x
Shoes & Accessories 6.23% 33.41x
Assorted Topics (Car News, Animals, Viral Media) 3.94% 33.05x
Custom Gifts 3.18% 29.29x
Hair & Beauty 2.34% 29.00x
Women Shoppers 13.01% 28.75x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.23% 28.64x
Home Decoration - Crafts & Kids 1.32% 28.63x
Toys Shopping 3.04% 27.22x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female