Explore the Unique & Personalized Fashion Audience
Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 27 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.
INTERESTS
The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Unique & Personalized Fashion audience is Luxury Retail Shoppers.
| Interest | Composition | Index |
| Luxury Retail Shoppers | 62.50% | 19.04x |
| Personalized Gift Shoppers | 57.35% | 18.27x |
| Misc-Deal Seekers or Coupon Shoppers | 26.47% | 16.22x |
| Apartment Furniture Shoppers | 26.47% | 15.91x |
| Coupon Researchers | 29.78% | 15.53x |
| Womens Fashion Brands Shoppers | 47.43% | 15.26x |
| Reusable Drinkware Shoppers | 39.71% | 14.73x |
| Home and Garden TV Fans | 24.26% | 14.43x |
| Bargain Shopping Researchers | 23.53% | 14.41x |
| Online Home Decor Shoppers | 20.59% | 13.53x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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APPAREL RETAILERS
The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.11% | 3.94x |
| Hollister | 0.07% | 3.78x |
| Chicos | 0.11% | 3.57x |
| Gymboree | 0.07% | 3.24x |
| Banana Republic | 0.07% | 2.86x |
| Carhartt | 0.63% | 1.85x |
| The Childrens Place | 0.07% | 1.74x |
| Journeys | 0.07% | 1.66x |
| Zumiez | 0.04% | 1.59x |
| Victoria's Secret | 0.07% | 1.58x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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WEBSITES
The Unique & Personalized Fashion audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Unique & Personalized Fashion audience is lifeisgood.com.
| Website | Composition | Index |
| lifeisgood.com | 50.99% | 155.38x |
| catofashions.com | 12.51% | 52.88x |
| herviewfromhome.com | 11.98% | 34.60x |
| passionforsavings.com | 7.32% | 34.16x |
| women.com | 10.78% | 30.26x |
| myincrediblerecipes.com | 16.75% | 30.18x |
| thecookinchicks.com | 6.05% | 30.04x |
| grownandflown.com | 9.04% | 29.93x |
| zulily.com | 36.50% | 29.50x |
| sweetlittlebluebird.com | 10.11% | 29.00x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Parenting Blogs.
| Content Affinity | Composition | Index |
| Parenting Blogs | 1.72% | 35.75x |
| Furniture Shopping | 1.86% | 33.83x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 4.66% | 26.53x |
| Parenting & Children's Activities | 0.93% | 24.57x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 7.81% | 21.44x |
| Assorted Topics (Car News, Animals, Viral Media) | 1.22% | 20.98x |
| Conscious Living | 3.37% | 17.35x |
| Coupons & Family | 5.80% | 16.43x |
| Low Budget Shoppers | 0.64% | 15.55x |
| Online Ticket Buyers | 1.43% | 15.43x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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DEMOGRAPHICS
The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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