Dstillery Audiences

UNIQUE & PERSONALIZED FASHION

Audience Size: 86.7 Thousand Devices

Explore the Unique & Personalized Fashion Audience

Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 86.7 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.

Dstillery Crafted Audiences

INTERESTS

The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Unique & Personalized Fashion audience is Womens Fashion Brands Shoppers.

Interest Composition Index
Womens Fashion Brands Shoppers 56.23% 17.18x
Apartment Furniture Shoppers 43.88% 16.73x
Trendy Shoe Shoppers 40.68% 15.69x
Soap Shoppers 47.60% 15.34x
Online Home Decor Shoppers 38.13% 15.09x
Bargain Shopping Researchers 39.40% 15.05x
Womens Subscription Box Shoppers 43.13% 14.82x
Work Hard, Play Hard Travelers 42.39% 14.78x
Luxury Retail Shoppers 59.53% 14.41x
Home and Garden TV Fans 33.65% 14.36x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is J. Crew.

Location Composition Index
J. Crew 0.02% 3.45x
Dressbarn 0.03% 3.15x
Chicos 0.03% 2.91x
Lane Bryant 0.02% 2.13x
Express 0.02% 2.05x
Hollister 0.01% 1.76x
Gymboree 0.01% 1.58x
Mens Wearhouse 0.02% 1.41x
Aeropostale 0.01% 1.34x
Jos A. Bank Clothiers 0.01% 1.25x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Web Insights

WEBSITES

The Unique & Personalized Fashion audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Unique & Personalized Fashion audience is marleylilly.com.

Website Composition Index
marleylilly.com 30.28% 272.84x
zsupplyclothing.com 13.33% 202.20x
lifeisgood.com 28.72% 74.09x
sundancecatalog.com 4.18% 60.86x
youniqueproducts.com 4.42% 59.89x
chadwicks.com 4.55% 59.56x
jossandmain.com 5.21% 56.83x
birkenstock.com 4.02% 55.33x
vicicollection.com 9.37% 53.43x
chasing-fireflies.com 3.35% 52.14x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 2.65% 100.06x
Networking Marketing 1.78% 47.37x
Shoes & Accessories 5.66% 33.48x
Custom Gifts 3.01% 31.63x
Assorted Topics (Car News, Animals, Viral Media) 3.23% 30.30x
Women Shoppers 11.91% 29.51x
Home Decoration - Crafts & Kids 1.10% 29.19x
Beach & Intimate Wear 0.45% 29.18x
Hair & Beauty 1.83% 27.80x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.97% 27.22x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female