Explore the Unique & Personalized Fashion Audience
Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 212.5 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.
INTERESTS
The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Unique & Personalized Fashion audience is Womens Fashion Brands Shoppers.
| Interest | Composition | Index |
| Womens Fashion Brands Shoppers | 58.20% | 17.43x |
| Soap Shoppers | 50.02% | 15.72x |
| Shapewear & Leggings Shoppers | 43.28% | 14.70x |
| Bargain Shopping Researchers | 40.36% | 14.15x |
| Womens Subscription Box Shoppers | 42.66% | 14.08x |
| Apartment Furniture Shoppers | 47.49% | 13.89x |
| Trendy Shoe Shoppers | 43.31% | 13.85x |
| Home and Garden TV Fans | 37.24% | 13.79x |
| Photo Memory Makers | 49.00% | 13.71x |
| Pandora Jewelry Shoppers | 42.20% | 13.58x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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APPAREL RETAILERS
The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.07% | 2.70x |
| Dressbarn | 0.05% | 2.22x |
| Buckle | 0.07% | 2.09x |
| Forever 21 | 0.06% | 1.89x |
| Gymboree | 0.06% | 1.68x |
| Ann Taylor | 0.02% | 1.63x |
| Kate Spade | 0.03% | 1.57x |
| Eddie Bauer | 0.02% | 1.56x |
| Chicos | 0.05% | 1.41x |
| Tommy Bahama | 0.01% | 1.39x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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WEBSITES
The Unique & Personalized Fashion audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Unique & Personalized Fashion audience is southernfriedchics.com.
| Website | Composition | Index |
| southernfriedchics.com | 10.76% | 327.45x |
| lizzyjames.com | 14.17% | 277.44x |
| marleylilly.com | 21.08% | 269.91x |
| silpada.com | 11.66% | 232.39x |
| tieks.com | 10.47% | 183.96x |
| limelush.com | 5.97% | 180.93x |
| tervis.com | 15.07% | 160.58x |
| oldtimepottery.com | 5.73% | 122.76x |
| photoaffections.com | 2.46% | 102.69x |
| mud-pie.com | 4.98% | 90.17x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 4.04% | 62.09x |
| Higher-End Fashion Brands | 1.19% | 31.45x |
| Networking Marketing | 2.77% | 30.68x |
| Assorted Topics (Car News, Animals, Viral Media) | 6.12% | 28.96x |
| Bridal Fashion | 2.20% | 28.90x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.33% | 26.90x |
| Shoes & Accessories | 8.52% | 25.64x |
| Shopping Catalogs | 2.91% | 25.08x |
| Beach & Intimate Wear | 0.76% | 23.56x |
| Custom Gifts | 4.73% | 22.80x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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DEMOGRAPHICS
The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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