Dstillery Audiences

UNIQUE & PERSONALIZED FASHION

Audience Size: 22.8 Thousand Devices

Explore the Unique & Personalized Fashion Audience

Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 22.8 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.

Dstillery Crafted Audiences

INTERESTS

The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Unique & Personalized Fashion audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 31.34% 23.87x
Kids Clothing Shoppers 40.09% 23.53x
Sale Seekers 45.16% 22.07x
Misc-Deal Seekers or Coupon Shoppers 34.56% 21.81x
Personalized Gift Shoppers 59.91% 21.78x
Valentines Day With Kids 37.79% 20.77x
Home Goods Supercenter Shoppers 20.74% 17.66x
Department Store Shoppers 27.19% 17.03x
Christmas Recipe Researchers 35.94% 16.95x
Womens Fashion Brands Shoppers 41.94% 14.77x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.18% 3.94x
Jos A. Bank Clothiers 0.04% 1.83x
Carhartt 0.42% 1.70x
White House Black Market 0.04% 1.67x
Banana Republic 0.04% 1.63x
Express 0.04% 1.54x
Michael Kors 0.04% 1.42x
Aeropostale 0.05% 1.42x
American Eagle Outfitters 0.05% 1.32x
Mens Wearhouse 0.04% 1.30x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Web Insights

WEBSITES

The Unique & Personalized Fashion audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Unique & Personalized Fashion audience is lifeisgood.com.

Website Composition Index
lifeisgood.com 57.79% 172.26x
herviewfromhome.com 11.11% 34.66x
goodmorningamerica.com 8.79% 33.79x
theoldhouselife.com 7.50% 30.98x
womenadvance.com 13.00% 30.86x
22bestthings.com 7.13% 30.54x
thecookinchicks.com 7.11% 29.33x
justcookwell.com 8.11% 29.21x
zulily.com 27.59% 29.16x
passionatepennypincher.com 7.01% 27.66x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Conscious Living.

Content Affinity Composition Index
Conscious Living 2.40% 19.56x
Assorted Topics (Conservative News, Politics, Viral Media) 6.52% 18.85x
Parenting Blogs 1.55% 18.74x
Teen Hair 1.03% 17.08x
Assorted Topics (Freebies, Gardens, Jewelry) 2.40% 16.90x
Coupons & Family 6.27% 15.88x
Assorted Topics (Car News, Animals, Viral Media) 0.94% 15.79x
Coupons 7.90% 14.33x
DIY Decoration & Furniture 1.80% 11.79x
Tiny & Modular Home Researchers 2.40% 11.58x
Composition Percentage: The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female