Explore the Unique & Personalized Fashion Audience
Below you'll find more information about the Unique & Personalized Fashion audience, broken down in different categories based on their digital and physical behaviors. These are 34.1 thousand unique devices whose actions qualify for the Unique & Personalized Fashion audience.
INTERESTS
The Unique & Personalized Fashion audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Unique & Personalized Fashion audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 37.00% | 19.49x |
| Online Home Decor Shoppers | 30.17% | 17.85x |
| Luxury Retail Shoppers | 58.44% | 17.48x |
| Womens Fashion Brands Shoppers | 53.51% | 17.28x |
| Trendy Shoe Shoppers | 32.07% | 17.21x |
| Home and Garden TV Fans | 29.79% | 16.65x |
| Personalized Gift Shoppers | 46.68% | 16.48x |
| Bargain Shopping Researchers | 28.08% | 16.32x |
| Soap Shoppers | 41.75% | 16.10x |
| Womens Subscription Box Shoppers | 38.90% | 15.98x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Interest attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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APPAREL RETAILERS
The Unique & Personalized Fashion audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Unique & Personalized Fashion audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.03% | 3.83x |
| The Childrens Place | 0.03% | 2.59x |
| Old Navy | 0.02% | 1.92x |
| Gap | 0.01% | 1.85x |
| Aeropostale | 0.01% | 1.82x |
| Buckle | 0.02% | 1.68x |
| White House Black Market | 0.02% | 1.63x |
| Zumiez | 0.01% | 1.62x |
| Gymboree | 0.01% | 1.58x |
| American Eagle Outfitters | 0.02% | 1.58x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Location attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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WEBSITES
The Unique & Personalized Fashion audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Unique & Personalized Fashion audience is lifeisgood.com.
| Website | Composition | Index |
| lifeisgood.com | 34.54% | 114.01x |
| overstock.com | 7.21% | 47.59x |
| catofashions.com | 8.01% | 41.11x |
| dollartree.com | 6.02% | 35.01x |
| shareasale-analytics.com | 12.03% | 31.18x |
| herviewfromhome.com | 10.53% | 30.54x |
| healthy-holistic-living.com | 4.70% | 29.61x |
| geniuskitchen.com | 4.02% | 26.05x |
| theodysseyonline.com | 7.07% | 25.42x |
| weathertech.com | 4.17% | 25.40x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Web attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Unique & Personalized Fashion audience is Shoes & Accessories.
| Content Affinity | Composition | Index |
| Shoes & Accessories | 2.59% | 48.82x |
| Women Shoppers | 5.89% | 47.55x |
| Custom Gifts | 0.93% | 42.85x |
| Beach Vacations | 1.04% | 39.74x |
| Assorted Topics (Car News, Animals, Viral Media) | 2.15% | 34.91x |
| South Carolina Beach Travel | 0.67% | 34.43x |
| Parenting Blogs | 2.08% | 29.66x |
| Promo Codes | 2.19% | 28.90x |
| Parenting & Children's Activities | 2.19% | 28.17x |
| Party Suppliers | 1.22% | 27.39x |
Composition Percentage:
The overlap percentage between the Unique & Personalized Fashion audience and the Content Affinity attribute.
Index: A comparison of the Unique & Personalized Fashion audience to the internet population.
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DEMOGRAPHICS
The Unique & Personalized Fashion audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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