Dstillery Audiences

UNIVERSITY PRESS

Audience Size: 1 Million Devices

Explore the University Press Audience

Below you'll find more information about the University Press audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the University Press audience.

Dstillery Crafted Audiences

INTERESTS

The University Press audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the University Press audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 51.69% 26.53x
Yale University Fans 47.97% 25.61x
College Students 52.19% 25.08x
United Nations Donors 46.62% 24.52x
Immigration Policy Researchers 42.24% 23.02x
Immigration Resource Researchers 42.22% 23.02x
College Professors 43.97% 22.51x
Occupy Movement Supporters 42.29% 22.10x
Liberal Think Tank Readers 42.27% 21.16x
History Buffs 39.68% 19.54x
Composition Percentage: The overlap percentage between the University Press audience and the Interest attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The University Press audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the University Press audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.21x
Mens Wearhouse 0.35% 1.02x
Composition Percentage: The overlap percentage between the University Press audience and the Location attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Web Insights

WEBSITES

The University Press audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the University Press audience is sunypress.edu.

Website Composition Index
sunypress.edu 2.37% 224.62x
sup.org 4.47% 210.40x
cornellpress.cornell.edu 1.96% 204.93x
ucpress.edu 7.89% 204.86x
iupress.indiana.edu 1.33% 202.46x
psupress.org 2.29% 201.58x
routledge.com 1.19% 199.87x
brill.com 9.88% 191.85x
oxfordhandbooks.com 11.31% 188.46x
oxfordscholarship.com 16.19% 185.63x
Composition Percentage: The overlap percentage between the University Press audience and the Web attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the University Press audience is Discount Books.

Content Affinity Composition Index
Discount Books 2.47% 36.42x
Social & Demographic Trends 6.95% 34.87x
Aid Groups 5.14% 33.38x
Writing & Publishing 9.79% 33.24x
International Development & Health 5.15% 29.86x
Philanthropy - Nonprofits 2.38% 28.62x
Education Cluster 18.02% 28.10x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 1.92% 27.21x
Historical Information - Museums & Libraries 12.81% 27.06x
Art News & Products 4.13% 26.09x
Composition Percentage: The overlap percentage between the University Press audience and the Content Affinity attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The University Press audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female