Dstillery Audiences

UNIVERSITY PRESS

Audience Size: 916.9 Thousand Devices

Explore the University Press Audience

Below you'll find more information about the University Press audience, broken down in different categories based on their digital and physical behaviors. These are 916.9 thousand unique devices whose actions qualify for the University Press audience.

Dstillery Crafted Audiences

INTERESTS

The University Press audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the University Press audience is College Students.

Interest Composition Index
College Students 52.94% 21.59x
Harvard University Fans 53.75% 21.08x
Yale University Fans 51.20% 21.00x
Occupy Movement Supporters 42.84% 20.53x
Liberal Think Tank Readers 44.14% 19.34x
College Professors 47.59% 18.49x
Charitable Donors 48.59% 17.43x
Avid Readers 39.28% 16.24x
Conservative Think Tank Readers 42.48% 16.23x
Womens Equality Advocates 42.64% 15.34x
Composition Percentage: The overlap percentage between the University Press audience and the Interest attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The University Press audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the University Press audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.06% 1.79x
Ann Taylor 0.02% 1.76x
Kate Spade 0.03% 1.75x
American Apparel 0.03% 1.72x
Uniqlo 0.01% 1.65x
Intermix 0.01% 1.56x
Victoria's Secret 0.08% 1.55x
J. Crew 0.03% 1.53x
Coach 0.06% 1.52x
Levi Strauss 0.01% 1.52x
Composition Percentage: The overlap percentage between the University Press audience and the Location attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Web Insights

WEBSITES

The University Press audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the University Press audience is universitypressscholarship.com.

Website Composition Index
universitypressscholarship.com 3.84% 286.89x
sunypress.edu 2.50% 266.52x
brill.com 4.35% 262.92x
iupress.indiana.edu 1.93% 262.41x
cornellpress.cornell.edu 2.63% 262.38x
sup.org 4.35% 259.57x
ucpress.edu 7.98% 248.38x
upress.umn.edu 3.15% 236.72x
psupress.org 2.21% 236.22x
oxfordhandbooks.com 9.60% 226.69x
Composition Percentage: The overlap percentage between the University Press audience and the Web attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the University Press audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 9.98% 38.33x
Writing & Publishing 9.91% 36.33x
England Tourism 0.24% 35.46x
Discount Books 3.67% 35.03x
International Development & Health 5.09% 32.62x
Aid Groups 5.84% 31.65x
Education Cluster 19.16% 31.64x
Philanthropy - Nonprofits 2.94% 31.19x
Historical Information - Museums & Libraries 12.95% 28.66x
Law School Research Cluster 1.97% 28.32x
Composition Percentage: The overlap percentage between the University Press audience and the Content Affinity attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The University Press audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999