Dstillery Audiences

UNIVERSITY PRESS

Audience Size: 201.6 Thousand Devices

Explore the University Press Audience

Below you'll find more information about the University Press audience, broken down in different categories based on their digital and physical behaviors. These are 201.6 thousand unique devices whose actions qualify for the University Press audience.

Dstillery Crafted Audiences

INTERESTS

The University Press audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the University Press audience is College Students.

Interest Composition Index
College Students 76.61% 34.46x
Harvard University Fans 71.97% 31.18x
College Professors 67.69% 29.76x
Yale University Fans 73.85% 29.58x
Liberal Think Tank Readers 63.05% 29.06x
Ivy League College Researchers 58.13% 27.32x
Immigration Policy Researchers 65.21% 26.71x
Immigration Resource Researchers 65.21% 26.71x
Avid Readers 58.50% 26.70x
Psychiatrists 60.02% 26.68x
Composition Percentage: The overlap percentage between the University Press audience and the Interest attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The University Press audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the University Press audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 3.36x
The Childrens Place 0.01% 2.42x
Old Navy 0.01% 1.75x
Carhartt 0.05% 0.64x
Composition Percentage: The overlap percentage between the University Press audience and the Location attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Web Insights

WEBSITES

The University Press audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the University Press audience is oxfordre.com.

Website Composition Index
oxfordre.com 13.77% 516.10x
oxfordreference.com 14.13% 417.96x
princeton.edu 11.35% 384.10x
jhu.edu 47.90% 376.99x
questia.com 25.42% 335.93x
worldcat.org 54.33% 244.67x
uchicago.edu 21.54% 227.51x
bostonreview.net 5.05% 189.11x
ebscohost.com 17.61% 178.63x
ssrn.com 13.78% 158.17x
Composition Percentage: The overlap percentage between the University Press audience and the Web attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the University Press audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 3.61% 140.19x
Writing & Publishing 10.68% 101.01x
Discount Books 2.07% 99.59x
Law School Research Cluster 1.10% 99.33x
International Development & Health 4.01% 84.66x
Education Cluster 18.97% 80.26x
Art News & Products 3.81% 76.03x
Historical Information - Museums & Libraries 13.06% 73.79x
MBA Education 14.60% 67.12x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 6.28% 66.13x
Composition Percentage: The overlap percentage between the University Press audience and the Content Affinity attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The University Press audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female