Dstillery Audiences

UNIVERSITY PRESS

Audience Size: 882.9 Thousand Devices

Explore the University Press Audience

Below you'll find more information about the University Press audience, broken down in different categories based on their digital and physical behaviors. These are 882.9 thousand unique devices whose actions qualify for the University Press audience.

Dstillery Crafted Audiences

INTERESTS

The University Press audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the University Press audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 54.73% 22.76x
College Students 54.29% 21.90x
Yale University Fans 54.08% 21.50x
Occupy Movement Supporters 42.63% 20.88x
College Professors 48.85% 19.36x
Liberal Think Tank Readers 44.40% 19.27x
Charitable Donors 49.79% 18.01x
History Buffs 39.30% 17.17x
Avid Readers 39.02% 16.62x
Conservative Think Tank Readers 42.93% 16.59x
Composition Percentage: The overlap percentage between the University Press audience and the Interest attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The University Press audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the University Press audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.91x
Patagonia 0.01% 1.90x
Saint Laurent Paris 0.01% 1.80x
Ann Taylor 0.03% 1.76x
Levi Strauss 0.02% 1.68x
J. Crew 0.05% 1.68x
Lululemon 0.07% 1.64x
Uniqlo 0.02% 1.62x
Urban Outfitters 0.06% 1.60x
H&M 0.04% 1.48x
Composition Percentage: The overlap percentage between the University Press audience and the Location attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Web Insights

WEBSITES

The University Press audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the University Press audience is universitypressscholarship.com.

Website Composition Index
universitypressscholarship.com 3.91% 309.83x
sunypress.edu 2.63% 282.71x
cornellpress.cornell.edu 2.42% 274.32x
sup.org 4.37% 271.02x
iupress.indiana.edu 1.75% 269.49x
brill.com 5.85% 263.43x
ucpress.edu 8.04% 258.60x
psupress.org 2.32% 250.34x
oxfordhandbooks.com 9.84% 249.54x
oxfordscholarship.com 14.02% 249.45x
Composition Percentage: The overlap percentage between the University Press audience and the Web attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the University Press audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 9.10% 40.30x
England Tourism 0.26% 40.16x
Discount Books 3.38% 37.92x
Writing & Publishing 10.81% 37.16x
International Development & Health 5.29% 36.31x
Aid Groups 6.22% 34.74x
Education Cluster 19.23% 33.40x
Philanthropy - Nonprofits 2.85% 32.83x
Law School Research Cluster 1.91% 31.45x
Historical Information - Museums & Libraries 13.12% 30.81x
Composition Percentage: The overlap percentage between the University Press audience and the Content Affinity attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The University Press audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male