Dstillery Audiences

UNIVERSITY PRESS

Audience Size: 29.9 Thousand Devices

Explore the University Press Audience

Below you'll find more information about the University Press audience, broken down in different categories based on their digital and physical behaviors. These are 29.9 thousand unique devices whose actions qualify for the University Press audience.

Dstillery Crafted Audiences

INTERESTS

The University Press audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the University Press audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 72.77% 39.81x
College Students 81.19% 34.90x
Online Grammar Tool Users 62.87% 31.94x
Avid Readers 67.33% 30.68x
Professional Medical Journal Readers 62.38% 29.10x
Psychiatrists 68.81% 28.94x
College Professors 66.83% 28.62x
Liberal Think Tank Readers 61.88% 28.47x
Yale University Fans 72.77% 27.89x
US Judiciary System Researchers 59.90% 27.45x
Composition Percentage: The overlap percentage between the University Press audience and the Interest attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The University Press audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the University Press audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 2.20x
Banana Republic 0.01% 1.99x
Carhartt 0.10% 1.14x
Composition Percentage: The overlap percentage between the University Press audience and the Location attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Web Insights

WEBSITES

The University Press audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the University Press audience is academia.edu.

Website Composition Index
academia.edu 64.76% 78.98x
barnesandnoble.com 19.55% 70.73x
vimeo.com 25.49% 68.66x
nature.com 21.27% 63.13x
publishersweekly.com 20.69% 60.90x
thenation.com 29.12% 57.02x
bartleby.com 19.95% 53.47x
encyclopedia.com 39.36% 52.64x
lexico.com 22.05% 52.48x
harvard.edu 22.95% 45.09x
Composition Percentage: The overlap percentage between the University Press audience and the Web attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the University Press audience is MBA Education.

Content Affinity Composition Index
MBA Education 9.62% 163.49x
Historical Information - Museums & Libraries 10.04% 142.63x
New England Universities 22.83% 120.85x
Nature & Wildlife 6.34% 76.70x
Aid Groups 7.61% 75.96x
University Research 66.49% 68.35x
Public Policy Media 8.14% 67.29x
New York City Education & News Cluster 17.76% 65.58x
Ancestry & Memorial Researchers 3.81% 61.97x
Science Education & Resources 12.90% 53.38x
Composition Percentage: The overlap percentage between the University Press audience and the Content Affinity attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The University Press audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male