Dstillery Audiences

UNIVERSITY PRESS

Audience Size: 30.1 Thousand Devices

Explore the University Press Audience

Below you'll find more information about the University Press audience, broken down in different categories based on their digital and physical behaviors. These are 30.1 thousand unique devices whose actions qualify for the University Press audience.

Dstillery Crafted Audiences

INTERESTS

The University Press audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the University Press audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 69.03% 41.52x
College Students 81.29% 39.04x
Online Grammar Tool Users 59.35% 33.10x
Avid Readers 68.39% 32.24x
College Professors 67.10% 32.13x
Professional Medical Journal Readers 62.26% 32.12x
Harvard University Fans 68.06% 31.06x
Liberal Think Tank Readers 61.61% 31.00x
Yale University Fans 74.52% 30.87x
Psychiatrists 67.10% 30.75x
Composition Percentage: The overlap percentage between the University Press audience and the Interest attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The University Press audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the University Press audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 2.20x
Banana Republic 0.01% 1.99x
Carhartt 0.06% 1.74x
Composition Percentage: The overlap percentage between the University Press audience and the Location attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Web Insights

WEBSITES

The University Press audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the University Press audience is sagepub.com.

Website Composition Index
sagepub.com 33.83% 202.03x
theodysseyonline.com 14.34% 69.25x
academia.edu 61.91% 69.12x
newworldencyclopedia.org 12.74% 64.77x
barnesandnoble.com 24.75% 59.41x
nature.com 22.61% 55.98x
vimeo.com 29.25% 55.34x
publishersweekly.com 18.13% 55.22x
pri.org 9.88% 54.62x
grammarist.com 11.87% 53.78x
Composition Percentage: The overlap percentage between the University Press audience and the Web attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the University Press audience is Education Cluster.

Content Affinity Composition Index
Education Cluster 15.69% 254.51x
MBA Education 12.09% 162.74x
Historical Information - Museums & Libraries 11.82% 142.64x
Music Education 4.28% 115.71x
Book Publishers 4.56% 111.59x
New England Universities 20.11% 101.10x
Nature & Wildlife 6.36% 85.87x
Feminism 2.63% 71.99x
Ancestry & Memorial Researchers 4.77% 71.89x
Public Policy Media 8.09% 65.83x
Composition Percentage: The overlap percentage between the University Press audience and the Content Affinity attribute.
Index: A comparison of the University Press audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The University Press audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male