Explore the University Research Audience
Below you'll find more information about the University Research audience, broken down in different categories based on their digital and physical behaviors. These are 477.7 thousand unique devices whose actions qualify for the University Research audience.
INTERESTS
The University Research audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the University Research audience is Online Grammar Tool Users.
| Interest | Composition | Index |
| Online Grammar Tool Users | 24.10% | 21.14x |
| Ivy League College Researchers | 19.27% | 18.61x |
| Harvard University Fans | 22.12% | 18.59x |
| College Students | 30.41% | 18.51x |
| Tutoring Resources Researchers | 31.38% | 17.01x |
| Psychiatrist Content Readers | 32.90% | 16.37x |
| Immigration Resource Researchers | 33.40% | 15.85x |
| Immigration Policy Researchers | 33.40% | 15.85x |
| Professional Medical Journal Readers | 21.69% | 14.30x |
| Yale University Fans | 31.83% | 13.24x |
Composition Percentage:
The overlap percentage between the University Research audience and the Interest attribute.
Index: A comparison of the University Research audience to the internet population.
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APPAREL RETAILERS
The University Research audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the University Research audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 2.20x |
| Express | 0.02% | 1.93x |
| Gymboree | 0.02% | 1.76x |
| H&M | 0.01% | 1.73x |
| Gap | 0.01% | 1.61x |
| The Childrens Place | 0.02% | 1.56x |
| Urban Outfitters | 0.01% | 1.49x |
| Maurices | 0.03% | 1.45x |
| Buckle | 0.01% | 1.42x |
| Chicos | 0.01% | 1.38x |
Composition Percentage:
The overlap percentage between the University Research audience and the Location attribute.
Index: A comparison of the University Research audience to the internet population.
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WEBSITES
The University Research audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the University Research audience is sagepub.com.
| Website | Composition | Index |
| sagepub.com | 20.05% | 190.12x |
| spss-tutorials.com | 1.48% | 83.34x |
| doi.org | 1.20% | 70.45x |
| cambridge.org | 72.01% | 65.86x |
| usingenglish.com | 2.09% | 52.39x |
| ucla.edu | 5.85% | 52.33x |
| alleydog.com | 1.17% | 50.66x |
| statisticsbyjim.com | 2.37% | 49.18x |
| programmingr.com | 1.57% | 47.44x |
| penandthepad.com | 1.14% | 44.46x |
Composition Percentage:
The overlap percentage between the University Research audience and the Web attribute.
Index: A comparison of the University Research audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the University Research audience is University Press.
| Content Affinity | Composition | Index |
| University Press | 0.26% | 61.72x |
| Online Learning | 0.14% | 59.83x |
| International Development & Health | 0.12% | 46.15x |
| English as a Second Language | 0.71% | 38.71x |
| MBA Education | 0.76% | 38.04x |
| Canadian Universities | 0.29% | 35.86x |
| California Universities | 0.45% | 32.69x |
| Education Cluster | 0.36% | 32.26x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.28% | 30.51x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.19% | 29.98x |
Composition Percentage:
The overlap percentage between the University Research audience and the Content Affinity attribute.
Index: A comparison of the University Research audience to the internet population.
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DEMOGRAPHICS
The University Research audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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