Explore the University Research Audience
Below you'll find more information about the University Research audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the University Research audience.
INTERESTS
The University Research audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the University Research audience is Healthcare Thought Leaders.
| Interest | Composition | Index |
| Healthcare Thought Leaders | 34.18% | 12.07x |
| Internal Medicine Journal Researchers | 31.80% | 12.05x |
| Harvard University Fans | 27.19% | 10.98x |
| Medical Science Researchers | 20.52% | 10.02x |
| Charitable Donors | 26.54% | 9.80x |
| College Students | 22.89% | 9.60x |
| Yale University Fans | 22.12% | 9.34x |
| Liberal Think Tank Readers | 20.19% | 9.11x |
| Clinic & Lab Immunologist Professionals | 23.12% | 9.00x |
| College Professors | 21.98% | 8.79x |
Composition Percentage:
The overlap percentage between the University Research audience and the Interest attribute.
Index: A comparison of the University Research audience to the internet population.
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APPAREL RETAILERS
The University Research audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the University Research audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.03% | 1.54x |
| Patagonia | 0.01% | 1.51x |
| Kate Spade | 0.02% | 1.38x |
| Ann Taylor | 0.02% | 1.31x |
| Urban Outfitters | 0.04% | 1.29x |
| Intermix | 0.01% | 1.27x |
| Zara | 0.02% | 1.26x |
| Levi Strauss | 0.01% | 1.22x |
| Saint Laurent Paris | 0.01% | 1.20x |
| Chicos | 0.04% | 1.19x |
Composition Percentage:
The overlap percentage between the University Research audience and the Location attribute.
Index: A comparison of the University Research audience to the internet population.
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WEBSITES
The University Research audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the University Research audience is inderscience.com.
| Website | Composition | Index |
| inderscience.com | 0.23% | 53.19x |
| healthpolicyjrnl.com | 0.06% | 52.60x |
| proquest.com | 0.05% | 52.54x |
| lib.uwo.ca | 0.05% | 52.22x |
| mitpressjournals.org | 1.24% | 52.00x |
| psy-journal.com | 0.10% | 51.51x |
| tandfonline.com | 2.30% | 51.24x |
| emeraldgrouppublishing.com | 0.47% | 50.65x |
| pec-journal.com | 0.17% | 50.64x |
| bio-protocol.org | 0.55% | 50.47x |
Composition Percentage:
The overlap percentage between the University Research audience and the Web attribute.
Index: A comparison of the University Research audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the University Research audience is University Press.
| Content Affinity | Composition | Index |
| University Press | 9.43% | 18.10x |
| Medical Supplies and Information | 8.82% | 17.41x |
| International Development & Health | 2.52% | 16.17x |
| Online Learning | 0.39% | 14.52x |
| Medical & Pharmaceutical Scholarship | 16.24% | 13.14x |
| MBA Education | 6.99% | 12.90x |
| Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) | 1.08% | 12.89x |
| Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) | 3.27% | 12.87x |
| Education Cluster | 7.47% | 12.33x |
| Social & Demographic Trends | 3.18% | 12.22x |
Composition Percentage:
The overlap percentage between the University Research audience and the Content Affinity attribute.
Index: A comparison of the University Research audience to the internet population.
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DEMOGRAPHICS
The University Research audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000
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