Dstillery Audiences

UNIVERSITY RESEARCH

Audience Size: 1.2 Million Devices

Explore the University Research Audience

Below you'll find more information about the University Research audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the University Research audience.

Dstillery Crafted Audiences

INTERESTS

The University Research audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the University Research audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 36.25% 18.42x
College Students 40.75% 17.52x
Ivy League College Researchers 31.75% 17.37x
Psychiatrists 39.88% 16.77x
Professional Medical Journal Readers 34.23% 15.97x
Tutoring Resources Researchers 36.34% 15.50x
Immigration Resource Researchers 38.67% 15.29x
Immigration Policy Researchers 38.67% 15.29x
Medical Science Researchers 28.07% 13.84x
Liberal Think Tank Readers 29.35% 13.50x
Composition Percentage: The overlap percentage between the University Research audience and the Interest attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The University Research audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the University Research audience is Gap.

Location Composition Index
Gap 0.02% 2.38x
Talbots 0.01% 2.00x
Hollister 0.01% 1.70x
Lane Bryant 0.02% 1.65x
Jos A. Bank Clothiers 0.01% 1.60x
Chicos 0.02% 1.52x
Banana Republic 0.01% 1.43x
Gymboree 0.01% 1.38x
American Eagle Outfitters 0.01% 1.38x
Mens Wearhouse 0.02% 1.36x
Composition Percentage: The overlap percentage between the University Research audience and the Location attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Web Insights

WEBSITES

The University Research audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the University Research audience is frontiersin.org.

Website Composition Index
frontiersin.org 2.09% 156.75x
elsevier.com 1.27% 145.93x
onlinelibrary.wiley.com 8.43% 144.20x
ssrn.com 1.36% 139.38x
sagepub.com 17.60% 139.14x
ebscohost.com 1.63% 134.72x
nejm.org 1.15% 81.74x
jamanetwork.com 2.01% 73.80x
uchicago.edu 1.15% 68.35x
acs.org 1.29% 65.94x
Composition Percentage: The overlap percentage between the University Research audience and the Web attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the University Research audience is University Press.

Content Affinity Composition Index
University Press 1.35% 68.35x
Social & Demographic Trends 0.09% 52.72x
International Development & Health 0.35% 49.59x
Online Learning 0.10% 39.88x
English as a Second Language 1.16% 39.32x
MBA Education 2.11% 35.80x
Education Cluster 1.70% 35.79x
Medical Supplies and Information 2.07% 34.66x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.79% 33.36x
Learning & Development Products 0.72% 33.21x
Composition Percentage: The overlap percentage between the University Research audience and the Content Affinity attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The University Research audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male