Explore the University Research Audience
Below you'll find more information about the University Research audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the University Research audience.
INTERESTS
The University Research audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the University Research audience is Professional Medical Journal Readers.
| Interest | Composition | Index |
| Professional Medical Journal Readers | 44.72% | 20.63x |
| College Students | 43.50% | 20.44x |
| Psychiatrists | 45.80% | 19.51x |
| Ivy League College Researchers | 34.80% | 18.47x |
| Internal Medicine Journal Researchers | 45.28% | 18.33x |
| Medical Science Researchers | 38.51% | 18.24x |
| Harvard University Fans | 39.02% | 18.04x |
| Tutoring Resources Researchers | 43.22% | 17.85x |
| Yale University Fans | 37.81% | 17.75x |
| Dermatologists | 38.93% | 17.73x |
Composition Percentage:
The overlap percentage between the University Research audience and the Interest attribute.
Index: A comparison of the University Research audience to the internet population.
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APPAREL RETAILERS
The University Research audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the University Research audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.26x |
| Maurices | 0.01% | 0.99x |
| Carhartt | 0.09% | 0.88x |
Composition Percentage:
The overlap percentage between the University Research audience and the Location attribute.
Index: A comparison of the University Research audience to the internet population.
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WEBSITES
The University Research audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the University Research audience is scirp.org.
| Website | Composition | Index |
| scirp.org | 1.17% | 83.19x |
| emeraldinsight.com | 1.16% | 78.67x |
| elsevier.com | 3.75% | 74.83x |
| frontiersin.org | 7.66% | 74.32x |
| degruyter.com | 1.26% | 72.83x |
| oxfordscholarship.com | 1.23% | 70.71x |
| ebscohost.com | 5.32% | 70.22x |
| sagepub.com | 23.37% | 70.12x |
| ssrn.com | 5.02% | 69.59x |
| onlinelibrary.wiley.com | 31.39% | 68.07x |
Composition Percentage:
The overlap percentage between the University Research audience and the Web attribute.
Index: A comparison of the University Research audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the University Research audience is University Press.
| Content Affinity | Composition | Index |
| University Press | 5.30% | 46.42x |
| Medical Supplies and Information | 4.44% | 40.46x |
| Social & Demographic Trends | 0.68% | 38.61x |
| International Development & Health | 1.32% | 38.24x |
| Online Learning | 0.11% | 34.29x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 2.21% | 31.52x |
| MBA Education | 5.41% | 29.22x |
| Education Cluster | 4.93% | 28.02x |
| Medical & Pharmaceutical Scholarship | 12.38% | 27.64x |
| Law School Research Cluster | 0.27% | 27.62x |
Composition Percentage:
The overlap percentage between the University Research audience and the Content Affinity attribute.
Index: A comparison of the University Research audience to the internet population.
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DEMOGRAPHICS
The University Research audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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