Explore the University Research Audience
Below you'll find more information about the University Research audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the University Research audience.
INTERESTS
The University Research audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the University Research audience is Internal Medicine Journal Researchers.
| Interest | Composition | Index |
| Internal Medicine Journal Researchers | 42.83% | 13.50x |
| Healthcare Thought Leaders | 44.49% | 13.18x |
| Psychiatrists | 40.31% | 12.97x |
| Harvard University Fans | 35.20% | 12.61x |
| College Students | 34.32% | 11.71x |
| Medical Science Researchers | 30.79% | 11.65x |
| Yale University Fans | 30.74% | 10.82x |
| United Nations Donors | 29.15% | 10.46x |
| College Professors | 29.51% | 10.31x |
| Immigration Policy Researchers | 27.76% | 10.20x |
Composition Percentage:
The overlap percentage between the University Research audience and the Interest attribute.
Index: A comparison of the University Research audience to the internet population.
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APPAREL RETAILERS
The University Research audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the University Research audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.12% | 1.76x |
| Supreme | 0.01% | 1.62x |
| Zara | 0.03% | 1.43x |
| Club Monaco | 0.01% | 1.42x |
| Ralph Lauren | 0.02% | 1.42x |
| Uniqlo | 0.02% | 1.37x |
| Topshop | 0.02% | 1.34x |
| Urban Outfitters | 0.05% | 1.33x |
| The North Face | 0.02% | 1.27x |
| Jos A. Bank Clothiers | 0.28% | 1.24x |
Composition Percentage:
The overlap percentage between the University Research audience and the Location attribute.
Index: A comparison of the University Research audience to the internet population.
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WEBSITES
The University Research audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the University Research audience is mitpressjournals.org.
| Website | Composition | Index |
| mitpressjournals.org | 1.19% | 47.93x |
| tandfonline.com | 1.75% | 47.16x |
| scirp.org | 2.90% | 46.05x |
| emeraldinsight.com | 4.48% | 45.92x |
| worldscientific.com | 1.52% | 44.84x |
| apastyle.org | 1.26% | 44.82x |
| elsevier.com | 7.18% | 43.95x |
| spandidos-publications.com | 1.12% | 42.43x |
| jci.org | 1.67% | 42.16x |
| crcpress.com | 1.70% | 42.04x |
Composition Percentage:
The overlap percentage between the University Research audience and the Web attribute.
Index: A comparison of the University Research audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the University Research audience is Medical Supplies and Information.
| Content Affinity | Composition | Index |
| Medical Supplies and Information | 7.52% | 20.37x |
| University Press | 8.76% | 19.74x |
| Online Learning | 0.25% | 17.29x |
| International Development & Health | 2.19% | 16.95x |
| Medical & Pharmaceutical Scholarship | 18.28% | 14.44x |
| Writing Tools & Citation | 12.72% | 14.39x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 3.17% | 14.32x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.77% | 14.30x |
| Healthcare - Doctors & Diagnosis | 6.04% | 14.30x |
| MBA Education | 7.10% | 13.96x |
Composition Percentage:
The overlap percentage between the University Research audience and the Content Affinity attribute.
Index: A comparison of the University Research audience to the internet population.
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DEMOGRAPHICS
The University Research audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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