Dstillery Audiences

UNIVERSITY RESEARCH

Audience Size: 6.7 Million Devices

Explore the University Research Audience

Below you'll find more information about the University Research audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the University Research audience.

Dstillery Crafted Audiences

INTERESTS

The University Research audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the University Research audience is Healthcare Thought Leaders.

Interest Composition Index
Healthcare Thought Leaders 34.18% 12.07x
Internal Medicine Journal Researchers 31.80% 12.05x
Harvard University Fans 27.19% 10.98x
Medical Science Researchers 20.52% 10.02x
Charitable Donors 26.54% 9.80x
College Students 22.89% 9.60x
Yale University Fans 22.12% 9.34x
Liberal Think Tank Readers 20.19% 9.11x
Clinic & Lab Immunologist Professionals 23.12% 9.00x
College Professors 21.98% 8.79x
Composition Percentage: The overlap percentage between the University Research audience and the Interest attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The University Research audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the University Research audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.54x
Patagonia 0.01% 1.51x
Kate Spade 0.02% 1.38x
Ann Taylor 0.02% 1.31x
Urban Outfitters 0.04% 1.29x
Intermix 0.01% 1.27x
Zara 0.02% 1.26x
Levi Strauss 0.01% 1.22x
Saint Laurent Paris 0.01% 1.20x
Chicos 0.04% 1.19x
Composition Percentage: The overlap percentage between the University Research audience and the Location attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Web Insights

WEBSITES

The University Research audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the University Research audience is inderscience.com.

Website Composition Index
inderscience.com 0.23% 53.19x
healthpolicyjrnl.com 0.06% 52.60x
proquest.com 0.05% 52.54x
lib.uwo.ca 0.05% 52.22x
mitpressjournals.org 1.24% 52.00x
psy-journal.com 0.10% 51.51x
tandfonline.com 2.30% 51.24x
emeraldgrouppublishing.com 0.47% 50.65x
pec-journal.com 0.17% 50.64x
bio-protocol.org 0.55% 50.47x
Composition Percentage: The overlap percentage between the University Research audience and the Web attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the University Research audience is University Press.

Content Affinity Composition Index
University Press 9.43% 18.10x
Medical Supplies and Information 8.82% 17.41x
International Development & Health 2.52% 16.17x
Online Learning 0.39% 14.52x
Medical & Pharmaceutical Scholarship 16.24% 13.14x
MBA Education 6.99% 12.90x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 1.08% 12.89x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 3.27% 12.87x
Education Cluster 7.47% 12.33x
Social & Demographic Trends 3.18% 12.22x
Composition Percentage: The overlap percentage between the University Research audience and the Content Affinity attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The University Research audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000