Dstillery Audiences

UNIVERSITY RESEARCH

Audience Size: 6.5 Million Devices

Explore the University Research Audience

Below you'll find more information about the University Research audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the University Research audience.

Dstillery Crafted Audiences

INTERESTS

The University Research audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the University Research audience is Healthcare Thought Leaders.

Interest Composition Index
Healthcare Thought Leaders 38.02% 13.18x
Internal Medicine Journal Researchers 36.28% 13.13x
Psychiatrists 36.54% 12.79x
Harvard University Fans 29.69% 11.85x
College Students 27.77% 11.35x
Medical Science Researchers 24.58% 10.83x
Yale University Fans 25.66% 10.32x
Critical Care Journal Researchers 43.67% 10.25x
United Nations Donors 23.56% 9.92x
Clinic & Lab Immunologist Professionals 27.68% 9.81x
Composition Percentage: The overlap percentage between the University Research audience and the Interest attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The University Research audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the University Research audience is Armani.

Location Composition Index
Armani 0.02% 1.53x
Bonobos 0.02% 1.53x
Urban Outfitters 0.04% 1.50x
The North Face 0.01% 1.44x
Uniqlo 0.01% 1.41x
American Apparel 0.02% 1.40x
Madewell 0.01% 1.39x
Ann Taylor 0.02% 1.28x
Lululemon 0.03% 1.25x
H&M 0.04% 1.19x
Composition Percentage: The overlap percentage between the University Research audience and the Location attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Web Insights

WEBSITES

The University Research audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the University Research audience is mitpressjournals.org.

Website Composition Index
mitpressjournals.org 1.11% 41.93x
tandfonline.com 1.69% 41.35x
scirp.org 2.60% 41.00x
humankinetics.com 1.09% 40.77x
emeraldinsight.com 2.58% 40.61x
worldscientific.com 1.34% 39.58x
elsevier.com 6.37% 38.78x
crcpress.com 1.49% 37.62x
informs.org 1.24% 36.93x
nrcresearchpress.com 1.35% 36.70x
Composition Percentage: The overlap percentage between the University Research audience and the Web attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the University Research audience is Medical Supplies and Information.

Content Affinity Composition Index
Medical Supplies and Information 6.49% 18.65x
University Press 8.07% 17.88x
Online Learning 0.18% 15.96x
International Development & Health 1.85% 15.30x
Medical & Pharmaceutical Scholarship 15.44% 13.70x
Healthcare - Doctors & Diagnosis 4.67% 13.19x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 2.36% 12.94x
MBA Education 5.75% 12.85x
Social & Demographic Trends 1.32% 12.59x
Medical Journals 3.65% 12.53x
Composition Percentage: The overlap percentage between the University Research audience and the Content Affinity attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The University Research audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female