Dstillery Audiences

UNIVERSITY RESEARCH

Audience Size: 774.9 Thousand Devices

Explore the University Research Audience

Below you'll find more information about the University Research audience, broken down in different categories based on their digital and physical behaviors. These are 774.9 thousand unique devices whose actions qualify for the University Research audience.

Dstillery Crafted Audiences

INTERESTS

The University Research audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the University Research audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 37.14% 20.03x
College Students 40.66% 18.35x
Ivy League College Researchers 31.62% 17.89x
Psychiatrists 40.62% 16.66x
Immigration Resource Researchers 38.33% 16.60x
Immigration Policy Researchers 38.33% 16.60x
Tutoring Resources Researchers 37.07% 16.56x
Professional Medical Journal Readers 33.26% 15.68x
Social Workers 30.93% 14.82x
Yale University Fans 34.52% 14.49x
Composition Percentage: The overlap percentage between the University Research audience and the Interest attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The University Research audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the University Research audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.64x
Eddie Bauer 0.01% 1.89x
Dressbarn 0.02% 1.77x
J. Crew 0.01% 1.68x
Hollister 0.01% 1.55x
Gap 0.02% 1.51x
Express 0.02% 1.41x
Journeys 0.02% 1.40x
Old Navy 0.03% 1.30x
American Eagle Outfitters 0.01% 1.28x
Composition Percentage: The overlap percentage between the University Research audience and the Location attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Web Insights

WEBSITES

The University Research audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the University Research audience is onlinelibrary.wiley.com.

Website Composition Index
onlinelibrary.wiley.com 4.70% 179.54x
sagepub.com 17.72% 156.44x
ebscohost.com 1.08% 140.06x
doi.org 1.61% 77.73x
spss-tutorials.com 1.15% 74.89x
rdrr.io 1.47% 69.31x
explorable.com 1.11% 64.54x
chronicle.com 1.19% 62.72x
cambridge.org 72.44% 62.18x
ucla.edu 5.55% 47.31x
Composition Percentage: The overlap percentage between the University Research audience and the Web attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the University Research audience is University Press.

Content Affinity Composition Index
University Press 0.86% 76.05x
International Development & Health 0.23% 53.14x
Online Learning 0.12% 48.29x
English as a Second Language 1.08% 42.76x
Education Cluster 1.13% 42.51x
MBA Education 1.48% 41.62x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.55% 41.09x
Learning & Development Products 0.46% 39.47x
Medical Supplies and Information 1.75% 38.77x
California Universities 0.70% 37.31x
Composition Percentage: The overlap percentage between the University Research audience and the Content Affinity attribute.
Index: A comparison of the University Research audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The University Research audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male