Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 1.5 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 47.05% 13.56x
Liberal News Readers 27.23% 13.49x
Boston Trip Planners 25.45% 12.59x
Financial News Readers 24.23% 12.18x
Tampa and St Petersburg Trip Planners 25.58% 11.76x
UConn Huskies Fans 28.46% 11.71x
Penn State Nittany Lions Fans 28.22% 11.70x
Financial Business Intelligence Researchers 24.44% 11.67x
Advertising Professionals 24.93% 11.57x
TV Advertising Professionals 24.25% 11.50x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.62x
Express 0.01% 1.36x
Chicos 0.01% 1.27x
Victoria's Secret 0.01% 1.14x
Old Navy 0.01% 0.97x
Carhartt 0.12% 0.95x
Journeys 0.01% 0.85x
Maurices 0.01% 0.79x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is cnyhomepage.com.

Website Composition Index
cnyhomepage.com 1.98% 121.45x
oneidadispatch.com 1.95% 113.50x
binghamtonhomepage.com 3.35% 113.02x
whcuradio.com 1.54% 112.98x
the-leader.com 1.79% 109.28x
timestelegram.com 2.02% 108.12x
oswegocountynewsnow.com 2.69% 103.52x
ithaca.com 2.55% 103.24x
stargazette.com 4.53% 101.78x
uticaod.com 10.09% 101.30x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.21% 50.95x
Upstate New York Travel Cluster 14.01% 33.20x
Rochester New York Cluster 37.41% 24.98x
Hudson Valley New York Media 15.40% 22.65x
New York City Real Estate Research Cluster 10.48% 15.75x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 15.53x
NYC Tourist Attractions 4.15% 15.38x
New England & Ivy League Sports 0.91% 14.06x
Vermont Cluster 3.00% 13.40x
New York City Family & Activity Cluster 17.78% 13.36x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male