Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 2.5 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 40.88% 14.96x
Liberal News Readers 23.54% 11.45x
Syracuse Orange Fans 25.42% 10.70x
Boston Trip Planners 21.22% 10.60x
Financial News Readers 20.62% 10.22x
UConn Huskies Fans 22.86% 10.19x
Penn State Nittany Lions Fans 22.72% 10.08x
Tampa and St Petersburg Trip Planners 21.95% 9.99x
TV Advertising Professionals 20.73% 9.93x
Advertising Professionals 20.80% 9.92x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.53x
Chicos 0.01% 1.40x
Journeys 0.01% 1.22x
Old Navy 0.01% 0.88x
Carhartt 0.12% 0.84x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is cnyhomepage.com.

Website Composition Index
cnyhomepage.com 2.03% 80.59x
binghamtonhomepage.com 4.02% 74.73x
oneidadispatch.com 2.26% 73.40x
whcuradio.com 1.38% 72.31x
the-leader.com 1.95% 71.10x
ithaca.com 2.38% 70.07x
oswegocountynewsnow.com 2.48% 69.67x
timestelegram.com 2.17% 69.16x
eveningtribune.com 2.67% 66.03x
wicz.com 5.80% 64.96x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.33% 41.69x
Upstate New York Travel Cluster 14.87% 27.17x
Rochester New York Cluster 35.97% 21.27x
Hudson Valley New York Media 13.16% 17.30x
New York City Real Estate Research Cluster 8.18% 11.40x
Vermont Cluster 2.98% 11.27x
Environmental Conservation 0.06% 10.94x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 10.90x
Local & Travel England - North Midlands 0.05% 10.51x
NYC Tourist Attractions 4.46% 10.23x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male