Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 892.6 Thousand Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 892.6 thousand unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 21.73% 13.80x
Advertising Professionals 12.62% 13.57x
Vacation Rental Accommodation Researchers 8.35% 13.52x
Financial Business Intelligence Researchers 11.96% 13.36x
Mid-Range Grocery Shoppers 41.38% 13.20x
UConn Huskies Fans 17.48% 12.89x
Drama Show Watchers 10.19% 12.48x
Audio Book Listeners 12.76% 12.26x
TV Advertising Professionals 9.48% 12.25x
COVID Testing Researchers 8.17% 12.07x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 5.45x
Patagonia 0.02% 3.46x
Gap 0.02% 2.74x
Zumiez 0.06% 2.55x
Charlotte Russe 0.01% 2.37x
Victoria's Secret 0.02% 1.80x
LOFT 0.02% 1.68x
The Childrens Place 0.01% 1.56x
Dressbarn 0.01% 1.55x
J. Crew 0.01% 1.49x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is oswegocountynewsnow.com.

Website Composition Index
oswegocountynewsnow.com 1.85% 134.46x
centro.org 1.20% 134.16x
whcuradio.com 1.01% 133.15x
oneidadispatch.com 2.07% 133.05x
cnyhomepage.com 3.52% 124.45x
watersafari.com 1.80% 124.12x
weny.com 6.47% 121.16x
timestelegram.com 2.57% 119.27x
binghamtonhomepage.com 4.79% 119.18x
auburnpub.com 6.24% 117.48x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.16% 61.54x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.10% 57.17x
Upstate New York Travel Cluster 13.43% 35.27x
Rochester New York Cluster 30.71% 26.97x
Hudson Valley New York Media 11.69% 24.89x
Ohio Universities 2.78% 19.85x
Environmental Conservation 0.03% 18.73x
New Jersey Travel Location Cluster 4.18% 16.31x
New Hampshire News 5.07% 14.66x
Assorted Topics (Viral Media, Paid Traffic) 15.99% 14.44x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male