Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 897.8 Thousand Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 897.8 thousand unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 25.35% 23.57x
Financial News Readers 22.30% 21.68x
Financial Business Intelligence Researchers 23.00% 21.60x
Mid-Range Grocery Shoppers 41.31% 21.36x
Entertainment Industry Decision Makers 23.00% 21.26x
TV Advertising Professionals 22.30% 20.77x
Readers of South Asian Content 23.00% 20.53x
Readers of Filipinos Content 23.24% 20.47x
Post COVID-19 Restaurant Reopening Researchers 14.55% 20.00x
Advertising Professionals 22.30% 19.71x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.21x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is cnyhomepage.com.

Website Composition Index
cnyhomepage.com 1.77% 100.23x
whcuradio.com 1.37% 93.43x
oneidadispatch.com 1.60% 91.33x
binghamtonhomepage.com 2.85% 91.01x
the-leader.com 1.52% 87.46x
oswegocountynewsnow.com 2.04% 87.18x
stargazette.com 3.58% 86.68x
ithaca.com 2.28% 83.94x
timestelegram.com 1.78% 83.82x
ithacajournal.com 2.66% 82.38x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 10.59% 41.81x
Hudson Valley New York Media 13.20% 36.84x
Rochester New York Cluster 33.05% 35.55x
NYC Tourist Attractions 3.68% 26.83x
New York City Real Estate Research Cluster 9.35% 25.51x
Alaska Cluster 1.99% 23.07x
Ireland Cluster 6.03% 22.83x
Vermont Cluster 3.10% 21.00x
Assorted Topics (Viral Media, Paid Traffic) 13.42% 19.54x
New York City Family & Activity Cluster 16.57% 19.39x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male