Explore the Upstate New York Local Information Cluster Audience
Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.
INTERESTS
The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 39.84% | 16.46x |
| Syracuse Orange Fans | 20.93% | 12.63x |
| Buffalo Bills Fans | 21.04% | 10.90x |
| Republicans | 18.60% | 10.17x |
| Penn State Nittany Lions Fans | 17.40% | 10.16x |
| Liberal News Readers | 14.14% | 9.86x |
| UConn Huskies Fans | 16.78% | 9.45x |
| Northeastern Voters | 17.94% | 9.16x |
| Boston Trip Planners | 16.00% | 9.06x |
| New York Yankees Fans | 14.04% | 8.70x |
Composition Percentage:
The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
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APPAREL RETAILERS
The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.50% | 3.15x |
| Hugo Boss | 0.07% | 2.57x |
| Talbots | 0.12% | 2.31x |
| Banana Republic | 0.12% | 1.94x |
| Victoria's Secret | 0.12% | 1.82x |
| Lululemon | 0.08% | 1.77x |
| J. Crew | 0.07% | 1.76x |
| LL Bean | 0.01% | 1.76x |
| Supreme | 0.01% | 1.58x |
| Abercrombie & Fitch | 0.03% | 1.45x |
Composition Percentage:
The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
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WEBSITES
The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is onlib.org.
| Website | Composition | Index |
| onlib.org | 1.20% | 191.09x |
| oswegocountynewsnow.com | 1.47% | 189.57x |
| crouse.org | 1.73% | 187.87x |
| cnyhomepage.com | 1.78% | 185.36x |
| watersafari.com | 1.57% | 182.30x |
| cnycentral.com | 10.40% | 178.60x |
| binghamtonhomepage.com | 3.57% | 174.22x |
| the-leader.com | 1.17% | 171.43x |
| uticaod.com | 4.98% | 167.15x |
| visitfingerlakes.com | 1.88% | 167.03x |
Composition Percentage:
The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.98% | 56.84x |
| Rochester New York Cluster | 24.69% | 34.79x |
| Upstate New York Travel Cluster | 14.19% | 33.77x |
| Hudson Valley New York Media | 7.19% | 17.40x |
| Vermont Cluster | 3.30% | 13.15x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 4.10% | 12.80x |
| ISPs & Local Services | 0.12% | 12.60x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.24% | 11.87x |
| Northeast Pennsylvania Cluster | 9.72% | 10.40x |
| New York City Family & Activity Cluster | 6.75% | 9.59x |
Composition Percentage:
The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
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DEMOGRAPHICS
The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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