Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 408.8 Thousand Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 408.8 thousand unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 25.15% 17.31x
Boston Trip Planners 22.73% 16.17x
Financial News Readers 21.74% 15.82x
Financial Business Intelligence Researchers 22.97% 15.69x
Tampa and St Petersburg Trip Planners 23.97% 15.36x
Advertising Professionals 21.80% 15.13x
TV Advertising Professionals 21.48% 14.98x
Penn State Nittany Lions Fans 26.67% 14.96x
Mid-Range Grocery Shoppers 42.17% 14.87x
Cholesterol Researchers 20.36% 14.81x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.62x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is cnyhomepage.com.

Website Composition Index
cnyhomepage.com 1.79% 110.56x
whcuradio.com 1.25% 101.96x
binghamtonhomepage.com 2.99% 99.67x
oneidadispatch.com 1.57% 99.64x
oswegocountynewsnow.com 1.97% 97.07x
stargazette.com 3.24% 96.32x
timestelegram.com 1.67% 95.15x
the-leader.com 1.58% 94.42x
ithacajournal.com 2.38% 88.77x
ithaca.com 2.25% 88.11x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.11% 52.07x
Upstate New York Travel Cluster 11.71% 36.37x
Rochester New York Cluster 31.38% 28.84x
Hudson Valley New York Media 11.85% 27.88x
New York City Real Estate Research Cluster 9.10% 19.79x
NYC Tourist Attractions 2.94% 18.88x
Horse Racing 0.39% 16.09x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.08% 16.07x
Local & Travel England - Northern England 0.21% 15.43x
Ireland Cluster 4.58% 14.61x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male