Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 2.3 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 39.96% 15.49x
Liberal News Readers 23.32% 11.91x
Penn State Nittany Lions Fans 23.12% 11.15x
Tampa and St Petersburg Trip Planners 21.14% 11.02x
Boston Trip Planners 21.54% 10.98x
Syracuse Orange Fans 24.94% 10.94x
UConn Huskies Fans 22.54% 10.93x
Republicans 22.70% 10.56x
Financial News Readers 20.77% 10.48x
TV Advertising Professionals 19.89% 10.40x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Chicos.

Location Composition Index
Chicos 0.01% 2.08x
Dressbarn 0.01% 1.88x
Old Navy 0.01% 1.19x
Carhartt 0.09% 0.82x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is cnyhomepage.com.

Website Composition Index
cnyhomepage.com 2.37% 85.04x
whcuradio.com 1.14% 81.88x
binghamtonhomepage.com 3.98% 80.83x
oneidadispatch.com 2.39% 79.20x
oswegocountynewsnow.com 2.86% 77.92x
the-leader.com 1.91% 76.83x
fingerlakesdailynews.com 1.35% 76.74x
ithaca.com 2.32% 75.09x
visitithaca.com 1.06% 74.78x
wicz.com 5.67% 72.14x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.46% 44.46x
Upstate New York Travel Cluster 14.41% 27.62x
Rochester New York Cluster 31.37% 22.75x
Hudson Valley New York Media 11.15% 16.72x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.13x
Local & Travel England - North Midlands 0.05% 12.12x
Vermont Cluster 3.04% 11.92x
Assorted Topics (Viral Media, Paid Traffic) 12.05% 10.50x
Environmental Conservation 0.05% 10.23x
Local & Travel England - Northern England 0.13% 10.14x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male