Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 1.7 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 40.36% 17.18x
Syracuse Orange Fans 20.68% 12.98x
Buffalo Bills Fans 20.30% 11.91x
Penn State Nittany Lions Fans 17.22% 10.76x
Republicans 18.40% 10.72x
Liberal News Readers 14.11% 10.45x
UConn Huskies Fans 16.85% 9.96x
Competitive Wrestling Enthusiasts 20.09% 9.82x
Boston Trip Planners 15.47% 9.59x
Northeastern Voters 17.95% 9.44x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Supreme.

Location Composition Index
Supreme 0.02% 2.46x
Talbots 0.09% 2.09x
Ann Taylor 0.03% 1.76x
LL Bean 0.01% 1.69x
Express Outlets 0.01% 1.59x
Everlane 0.00% 1.53x
Hollister 0.03% 1.46x
Victoria's Secret 0.10% 1.40x
Zumiez 0.04% 1.39x
Mens Wearhouse 0.28% 1.37x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is onlib.org.

Website Composition Index
onlib.org 1.15% 184.35x
cnyhomepage.com 1.93% 183.71x
crouse.org 1.66% 181.45x
oswegocountynewsnow.com 1.89% 177.72x
watersafari.com 1.18% 177.48x
binghamtonhomepage.com 3.38% 166.35x
cnycentral.com 12.16% 165.19x
uticaod.com 4.79% 158.34x
lifeinthefingerlakes.com 1.08% 157.59x
the-leader.com 1.06% 157.50x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 1.06% 57.61x
Upstate New York Travel Cluster 13.63% 35.10x
Rochester New York Cluster 24.85% 34.22x
Hudson Valley New York Media 7.33% 18.38x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.22% 13.73x
Vermont Cluster 3.40% 13.69x
ISPs & Local Services 0.09% 13.45x
Assorted Topics (Viral Media, Paid Traffic) 4.34% 12.59x
Local & Travel England - North Midlands 0.03% 11.55x
Northeast Pennsylvania Cluster 9.36% 10.55x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male