Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 1.5 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 42.18% 16.15x
Syracuse Orangemen Fans 21.23% 13.81x
Buffalo Bills Fans 21.65% 11.03x
Republicans 18.48% 9.88x
Liberal News Readers 12.91% 9.69x
Northeastern Voters 18.57% 8.96x
Boston Trip Planners 15.80% 8.65x
Coffee Lovers 18.12% 8.45x
New York Yankees Fans 13.70% 8.38x
Tampa and St Petersburg Trip Planners 12.79% 8.20x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Talbots.

Location Composition Index
Talbots 0.06% 2.16x
Zumiez 0.03% 1.76x
Abercrombie & Fitch 0.02% 1.71x
Levi Strauss 0.01% 1.53x
Brooks Brothers 0.03% 1.51x
Ann Taylor 0.02% 1.51x
Lululemon 0.04% 1.45x
Victoria's Secret 0.07% 1.37x
Hollister 0.01% 1.33x
Banana Republic 0.03% 1.33x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is oswegocountynewsnow.com.

Website Composition Index
oswegocountynewsnow.com 1.58% 217.63x
onlib.org 1.34% 216.75x
whcuradio.com 0.82% 213.52x
crouse.org 1.90% 210.33x
cnyhomepage.com 1.80% 204.91x
cnycentral.com 9.32% 202.44x
binghamtonhomepage.com 3.91% 201.96x
watersafari.com 2.18% 199.11x
morning-times.com 0.86% 194.89x
olums.com 0.73% 191.19x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 1.05% 59.83x
Rochester New York Cluster 23.92% 37.97x
Upstate New York Travel Cluster 14.85% 35.99x
Hudson Valley New York Media 6.78% 17.08x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.54% 13.52x
Vermont Cluster 3.39% 13.38x
ISPs & Local Services 0.15% 13.01x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.26% 11.81x
Northeast Pennsylvania Cluster 9.59% 10.51x
Environmental Conservation 0.04% 10.15x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999