Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 1.7 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 40.37% 15.91x
Syracuse Orange Fans 23.30% 12.37x
Penn State Nittany Lions Fans 21.32% 11.23x
Competitive Wrestling Enthusiasts 24.39% 10.97x
Liberal News Readers 19.32% 10.66x
Republicans 23.37% 10.65x
Buffalo Bills Fans 21.63% 10.60x
UConn Huskies Fans 20.94% 10.48x
Boston Trip Planners 19.16% 9.82x
Tampa and St Petersburg Trip Planners 18.82% 9.51x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Supreme.

Location Composition Index
Supreme 0.02% 2.54x
Ann Taylor 0.06% 1.77x
LL Bean 0.01% 1.65x
Intermix 0.02% 1.65x
Eddie Bauer 0.04% 1.55x
Brooks Brothers 0.04% 1.45x
Levi Strauss 0.04% 1.38x
Kate Spade 0.04% 1.37x
Zara 0.04% 1.33x
Club Monaco 0.02% 1.32x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is cnyhomepage.com.

Website Composition Index
cnyhomepage.com 2.32% 117.99x
onlib.org 1.08% 117.29x
crouse.org 1.59% 113.40x
oswegocountynewsnow.com 2.71% 109.35x
binghamtonhomepage.com 3.32% 107.50x
timestelegram.com 1.05% 106.36x
oneidadispatch.com 3.00% 105.90x
the-leader.com 1.52% 104.90x
morning-times.com 1.12% 104.63x
lifeinthefingerlakes.com 1.45% 103.78x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.79% 49.69x
Upstate New York Travel Cluster 14.97% 30.68x
Rochester New York Cluster 27.11% 28.81x
Hudson Valley New York Media 9.45% 17.04x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 13.82x
Local & Travel England - North Midlands 0.05% 13.19x
Vermont Cluster 3.63% 13.01x
ISPs & Local Services 0.05% 11.57x
Assorted Topics (Viral Media, Paid Traffic) 7.94% 10.41x
Northeast Pennsylvania Cluster 11.61% 9.98x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male