Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 2 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 44.49% 16.74x
Syracuse Orange Fans 27.51% 12.36x
Penn State Nittany Lions Fans 25.65% 12.18x
Liberal News Readers 23.74% 12.06x
UConn Huskies Fans 25.62% 11.60x
Republicans 26.84% 11.48x
Competitive Wrestling Enthusiasts 27.81% 11.19x
Boston Trip Planners 23.25% 11.11x
Tampa and St Petersburg Trip Planners 23.63% 10.83x
Financial News Readers 20.90% 10.62x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.53x
American Eagle Outfitters 0.05% 1.51x
H&M 0.05% 1.30x
Talbots 0.03% 1.28x
Zara 0.02% 1.26x
Dressbarn 0.03% 1.24x
Brooks Brothers 0.02% 1.19x
Forever 21 0.03% 1.19x
Armani 0.01% 1.18x
Old Navy 0.07% 1.16x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is cnyhomepage.com.

Website Composition Index
cnyhomepage.com 2.18% 140.33x
crouse.org 1.31% 129.49x
lifeinthefingerlakes.com 1.03% 126.94x
oswegocountynewsnow.com 2.53% 125.32x
binghamtonhomepage.com 2.86% 125.21x
oneidadispatch.com 2.66% 123.85x
the-leader.com 1.90% 123.12x
morning-times.com 1.01% 122.75x
timestelegram.com 1.62% 118.38x
eveningtribune.com 2.23% 117.29x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.77% 50.68x
Upstate New York Travel Cluster 14.46% 33.49x
Rochester New York Cluster 28.85% 29.78x
Hudson Valley New York Media 9.59% 19.39x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 16.55x
Vermont Cluster 3.40% 14.44x
Local & Travel England - North Midlands 0.06% 13.88x
ISPs & Local Services 0.02% 13.03x
Assorted Topics (Viral Media, Paid Traffic) 9.94% 12.06x
Northeast Pennsylvania Cluster 11.49% 11.34x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male