Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 1.7 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 38.73% 18.97x
Syracuse Orange Fans 19.81% 14.54x
Buffalo Bills Fans 19.22% 12.80x
Penn State Nittany Lions Fans 17.16% 12.13x
Republicans 19.02% 11.71x
Liberal News Readers 15.24% 11.44x
Competitive Wrestling Enthusiasts 20.44% 11.37x
UConn Huskies Fans 17.08% 11.22x
Boston Trip Planners 16.06% 10.44x
New York Yankees Fans 14.25% 10.41x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.46% 1.41x
Jos A. Bank Clothiers 0.23% 1.14x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is cnyhomepage.com.

Website Composition Index
cnyhomepage.com 2.18% 167.22x
onlib.org 1.13% 165.78x
crouse.org 1.68% 163.36x
oswegocountynewsnow.com 2.15% 159.61x
binghamtonhomepage.com 3.59% 151.05x
morning-times.com 1.06% 146.41x
cnycentral.com 13.57% 144.36x
lifeinthefingerlakes.com 1.18% 143.51x
uticaod.com 5.37% 142.51x
oneidadispatch.com 2.81% 141.89x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 14.22% 33.73x
Rochester New York Cluster 26.10% 32.02x
Hudson Valley New York Media 8.05% 17.91x
Vermont Cluster 3.59% 13.46x
Assorted Topics (Viral Media, Paid Traffic) 5.56% 11.46x
Northeast Pennsylvania Cluster 10.11% 10.26x
New England & Ivy League Sports 3.11% 9.44x
New York City Family & Activity Cluster 7.98% 9.19x
New York City Real Estate Research Cluster 5.46% 8.81x
New Jersey Travel Location Cluster 4.51% 8.23x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male