Explore the Upstate New York Local Information Cluster Audience
Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 892.6 thousand unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.
INTERESTS
The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 21.73% | 13.80x |
| Advertising Professionals | 12.62% | 13.57x |
| Vacation Rental Accommodation Researchers | 8.35% | 13.52x |
| Financial Business Intelligence Researchers | 11.96% | 13.36x |
| Mid-Range Grocery Shoppers | 41.38% | 13.20x |
| UConn Huskies Fans | 17.48% | 12.89x |
| Drama Show Watchers | 10.19% | 12.48x |
| Audio Book Listeners | 12.76% | 12.26x |
| TV Advertising Professionals | 9.48% | 12.25x |
| COVID Testing Researchers | 8.17% | 12.07x |
Composition Percentage:
The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
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APPAREL RETAILERS
The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.02% | 5.45x |
| Patagonia | 0.02% | 3.46x |
| Gap | 0.02% | 2.74x |
| Zumiez | 0.06% | 2.55x |
| Charlotte Russe | 0.01% | 2.37x |
| Victoria's Secret | 0.02% | 1.80x |
| LOFT | 0.02% | 1.68x |
| The Childrens Place | 0.01% | 1.56x |
| Dressbarn | 0.01% | 1.55x |
| J. Crew | 0.01% | 1.49x |
Composition Percentage:
The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
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WEBSITES
The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is oswegocountynewsnow.com.
| Website | Composition | Index |
| oswegocountynewsnow.com | 1.85% | 134.46x |
| centro.org | 1.20% | 134.16x |
| whcuradio.com | 1.01% | 133.15x |
| oneidadispatch.com | 2.07% | 133.05x |
| cnyhomepage.com | 3.52% | 124.45x |
| watersafari.com | 1.80% | 124.12x |
| weny.com | 6.47% | 121.16x |
| timestelegram.com | 2.57% | 119.27x |
| binghamtonhomepage.com | 4.79% | 119.18x |
| auburnpub.com | 6.24% | 117.48x |
Composition Percentage:
The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.16% | 61.54x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 2.10% | 57.17x |
| Upstate New York Travel Cluster | 13.43% | 35.27x |
| Rochester New York Cluster | 30.71% | 26.97x |
| Hudson Valley New York Media | 11.69% | 24.89x |
| Ohio Universities | 2.78% | 19.85x |
| Environmental Conservation | 0.03% | 18.73x |
| New Jersey Travel Location Cluster | 4.18% | 16.31x |
| New Hampshire News | 5.07% | 14.66x |
| Assorted Topics (Viral Media, Paid Traffic) | 15.99% | 14.44x |
Composition Percentage:
The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
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DEMOGRAPHICS
The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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