Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 1.5 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 25.14% 15.15x
Boston Trip Planners 21.55% 13.91x
Tampa and St Petersburg Trip Planners 22.59% 13.64x
Financial News Readers 21.04% 13.41x
Advertising Professionals 21.57% 13.35x
Financial Business Intelligence Researchers 22.45% 13.27x
Penn State Nittany Lions Fans 26.05% 13.01x
Mid-Range Grocery Shoppers 39.15% 12.96x
TV Advertising Professionals 20.08% 12.93x
Cholesterol Researchers 17.81% 12.93x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.22x
H&M 0.01% 1.13x
Mens Wearhouse 0.02% 1.04x
Dressbarn 0.01% 0.98x
Express 0.02% 0.97x
Victoria's Secret 0.02% 0.87x
Aeropostale 0.01% 0.87x
LOFT 0.01% 0.87x
Journeys 0.02% 0.83x
Carhartt 0.15% 0.81x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is whcuradio.com.

Website Composition Index
whcuradio.com 1.09% 101.11x
oneidadispatch.com 1.54% 97.78x
watersafari.com 1.39% 97.16x
oswegocountynewsnow.com 1.96% 94.22x
cnycentral.com 23.90% 86.87x
wktv.com 12.16% 86.65x
localsyr.com 31.51% 84.16x
weny.com 9.95% 82.60x
binghamtonhomepage.com 3.61% 78.55x
ithaca.com 2.26% 78.25x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.10% 46.04x
Upstate New York Travel Cluster 11.95% 29.75x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.40% 28.15x
Rochester New York Cluster 31.03% 23.87x
Hudson Valley New York Media 11.49% 22.29x
New York City Real Estate Research Cluster 8.51% 14.75x
NYC Tourist Attractions 2.96% 12.86x
Horse Racing 0.16% 12.43x
Assorted Topics (Viral Media, Paid Traffic) 15.14% 11.65x
Central California Cluster 2.22% 11.16x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male