Explore the Upstate New York Local Information Cluster Audience
Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.
INTERESTS
The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 42.06% | 12.36x |
| Liberal News Readers | 25.65% | 11.10x |
| Boston Trip Planners | 23.44% | 10.40x |
| Financial News Readers | 22.93% | 10.05x |
| Financial Business Intelligence Researchers | 22.70% | 9.70x |
| Syracuse Orange Fans | 28.39% | 9.68x |
| UConn Huskies Fans | 25.25% | 9.67x |
| Advertising Professionals | 22.86% | 9.58x |
| Penn State Nittany Lions Fans | 23.95% | 9.58x |
| Tampa and St Petersburg Trip Planners | 23.61% | 9.58x |
Composition Percentage:
The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
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APPAREL RETAILERS
The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 2.02x |
| Talbots | 0.01% | 1.73x |
| Express | 0.02% | 1.67x |
| Old Navy | 0.02% | 1.60x |
| American Eagle Outfitters | 0.01% | 1.43x |
| The Childrens Place | 0.01% | 1.20x |
| Journeys | 0.01% | 1.01x |
| Carhartt | 0.13% | 0.88x |
| Mens Wearhouse | 0.01% | 0.86x |
Composition Percentage:
The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
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WEBSITES
The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is cnyhomepage.com.
| Website | Composition | Index |
| cnyhomepage.com | 1.72% | 78.01x |
| binghamtonhomepage.com | 3.45% | 71.13x |
| oneidadispatch.com | 2.06% | 70.60x |
| whcuradio.com | 1.44% | 69.97x |
| timestelegram.com | 2.05% | 67.26x |
| the-leader.com | 1.79% | 66.94x |
| ithaca.com | 2.63% | 64.77x |
| uticaod.com | 10.26% | 62.46x |
| oswegocountynewsnow.com | 2.58% | 62.32x |
| ithacajournal.com | 3.67% | 61.97x |
Composition Percentage:
The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.30% | 38.55x |
| Upstate New York Travel Cluster | 15.24% | 25.38x |
| Rochester New York Cluster | 38.31% | 19.70x |
| Hudson Valley New York Media | 15.70% | 17.12x |
| New York City Real Estate Research Cluster | 10.61% | 11.77x |
| NYC Tourist Attractions | 5.07% | 11.10x |
| Vermont Cluster | 3.35% | 10.94x |
| New England & Ivy League Sports | 1.16% | 10.27x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.10% | 10.00x |
| New York City Family & Activity Cluster | 18.58% | 9.97x |
Composition Percentage:
The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
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DEMOGRAPHICS
The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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