Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 1.6 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 36.45% 15.92x
Syracuse Orange Fans 21.52% 11.17x
Penn State Nittany Lions Fans 20.99% 10.89x
Republicans 22.95% 10.37x
Buffalo Bills Fans 18.68% 10.16x
UConn Huskies Fans 20.41% 10.14x
Liberal News Readers 19.92% 9.99x
Competitive Wrestling Enthusiasts 22.87% 9.91x
Tampa and St Petersburg Trip Planners 18.67% 9.26x
Boston Trip Planners 19.50% 9.21x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Supreme.

Location Composition Index
Supreme 0.04% 3.24x
Lululemon 0.08% 1.44x
Mens Wearhouse 0.63% 1.36x
Eddie Bauer 0.04% 1.36x
Hugo Boss 0.04% 1.29x
Zara 0.03% 1.27x
Patagonia 0.02% 1.22x
Ann Taylor 0.03% 1.21x
Talbots 0.05% 1.18x
Aeropostale 0.07% 1.16x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is cnyhomepage.com.

Website Composition Index
cnyhomepage.com 2.20% 136.57x
onlib.org 1.10% 134.81x
crouse.org 1.68% 132.29x
oswegocountynewsnow.com 2.43% 127.33x
binghamtonhomepage.com 3.69% 121.65x
morning-times.com 1.16% 119.58x
the-leader.com 1.28% 117.95x
oneidadispatch.com 3.04% 117.61x
uticaod.com 5.62% 117.60x
lifeinthefingerlakes.com 1.33% 117.00x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.82% 44.87x
Upstate New York Travel Cluster 15.14% 27.23x
Rochester New York Cluster 26.91% 25.67x
Hudson Valley New York Media 9.64% 15.92x
Vermont Cluster 3.87% 11.94x
ISPs & Local Services 0.07% 10.93x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 10.74x
Local & Travel England - North Midlands 0.05% 10.04x
Assorted Topics (Viral Media, Paid Traffic) 8.33% 9.33x
Northeast Pennsylvania Cluster 12.64% 9.27x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female