Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 1.7 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 46.15% 15.32x
Syracuse Orange Fans 29.27% 12.06x
Penn State Nittany Lions Fans 27.17% 11.92x
Liberal News Readers 24.63% 11.60x
Republicans 27.73% 11.42x
UConn Huskies Fans 26.92% 11.33x
Competitive Wrestling Enthusiasts 30.19% 11.23x
Boston Trip Planners 24.23% 10.78x
Tampa and St Petersburg Trip Planners 23.95% 10.45x
Financial News Readers 21.26% 10.10x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Supreme.

Location Composition Index
Supreme 0.01% 2.13x
Ann Taylor 0.02% 1.24x
Eddie Bauer 0.03% 1.23x
Charlotte Russe 0.05% 1.20x
Forever 21 0.05% 1.19x
American Eagle Outfitters 0.06% 1.16x
Mens Wearhouse 0.43% 1.14x
Bonobos 0.08% 1.14x
LOFT 0.07% 1.13x
Johnston and Murphy 0.51% 1.12x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is cnyhomepage.com.

Website Composition Index
cnyhomepage.com 2.12% 146.30x
crouse.org 1.44% 133.89x
timestelegram.com 1.30% 130.94x
oswegocountynewsnow.com 2.75% 130.72x
binghamtonhomepage.com 3.13% 130.66x
the-leader.com 1.80% 128.76x
oneidadispatch.com 2.89% 128.69x
morning-times.com 1.10% 128.44x
lifeinthefingerlakes.com 1.43% 125.70x
ithaca.com 2.25% 119.81x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.78% 53.46x
Upstate New York Travel Cluster 15.17% 34.44x
Rochester New York Cluster 28.30% 30.59x
Hudson Valley New York Media 9.78% 19.73x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 16.20x
Local & Travel England - North Midlands 0.06% 15.66x
Vermont Cluster 3.67% 14.89x
ISPs & Local Services 0.04% 12.91x
Assorted Topics (Viral Media, Paid Traffic) 9.66% 11.91x
Northeast Pennsylvania Cluster 12.11% 11.36x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male