Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 1.7 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 39.84% 16.46x
Syracuse Orange Fans 20.93% 12.63x
Buffalo Bills Fans 21.04% 10.90x
Republicans 18.60% 10.17x
Penn State Nittany Lions Fans 17.40% 10.16x
Liberal News Readers 14.14% 9.86x
UConn Huskies Fans 16.78% 9.45x
Northeastern Voters 17.94% 9.16x
Boston Trip Planners 16.00% 9.06x
New York Yankees Fans 14.04% 8.70x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.50% 3.15x
Hugo Boss 0.07% 2.57x
Talbots 0.12% 2.31x
Banana Republic 0.12% 1.94x
Victoria's Secret 0.12% 1.82x
Lululemon 0.08% 1.77x
J. Crew 0.07% 1.76x
LL Bean 0.01% 1.76x
Supreme 0.01% 1.58x
Abercrombie & Fitch 0.03% 1.45x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is onlib.org.

Website Composition Index
onlib.org 1.20% 191.09x
oswegocountynewsnow.com 1.47% 189.57x
crouse.org 1.73% 187.87x
cnyhomepage.com 1.78% 185.36x
watersafari.com 1.57% 182.30x
cnycentral.com 10.40% 178.60x
binghamtonhomepage.com 3.57% 174.22x
the-leader.com 1.17% 171.43x
uticaod.com 4.98% 167.15x
visitfingerlakes.com 1.88% 167.03x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.98% 56.84x
Rochester New York Cluster 24.69% 34.79x
Upstate New York Travel Cluster 14.19% 33.77x
Hudson Valley New York Media 7.19% 17.40x
Vermont Cluster 3.30% 13.15x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.10% 12.80x
ISPs & Local Services 0.12% 12.60x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.24% 11.87x
Northeast Pennsylvania Cluster 9.72% 10.40x
New York City Family & Activity Cluster 6.75% 9.59x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male