Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 1.8 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 26.86% 14.25x
Mid-Range Grocery Shoppers 39.85% 13.01x
Boston Trip Planners 24.42% 12.78x
Tampa and St Petersburg Trip Planners 24.92% 12.70x
Financial News Readers 22.86% 12.64x
Advertising Professionals 22.64% 12.50x
Financial Business Intelligence Researchers 23.88% 12.47x
TV Advertising Professionals 22.55% 12.40x
Penn State Nittany Lions Fans 27.91% 12.37x
Tax Filers 26.75% 12.21x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Gap.

Location Composition Index
Gap 0.01% 1.33x
Chicos 0.02% 1.30x
White House Black Market 0.02% 1.24x
Dressbarn 0.01% 1.06x
Aeropostale 0.01% 1.01x
Banana Republic 0.01% 0.97x
Journeys 0.02% 0.79x
The Childrens Place 0.01% 0.79x
Carhartt 0.11% 0.77x
Maurices 0.02% 0.72x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is cnyhomepage.com.

Website Composition Index
cnyhomepage.com 1.75% 100.71x
whcuradio.com 1.19% 94.20x
oneidadispatch.com 1.66% 91.09x
oswegocountynewsnow.com 2.09% 88.29x
binghamtonhomepage.com 3.20% 88.06x
watersafari.com 1.22% 82.49x
ithaca.com 2.33% 80.98x
cnycentral.com 23.71% 80.22x
wktv.com 12.76% 80.16x
timestelegram.com 1.66% 80.02x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.14% 47.97x
Upstate New York Travel Cluster 12.62% 29.83x
Rochester New York Cluster 32.12% 23.24x
Hudson Valley New York Media 11.83% 22.64x
New York City Real Estate Research Cluster 9.32% 15.54x
Horse Racing 0.31% 13.61x
NYC Tourist Attractions 3.14% 13.57x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 13.50x
Environmental Conservation 0.06% 12.27x
New England & Ivy League Sports 0.70% 12.25x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male