Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 1.3 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 17.30% 15.82x
Tampa and St Petersburg Trip Planners 20.50% 15.71x
Penn State Nittany Lions Fans 24.34% 13.88x
Boston Trip Planners 14.18% 13.64x
Financial Business Intelligence Researchers 16.56% 13.42x
Financial News Readers 14.19% 13.10x
UConn Huskies Fans 19.61% 12.80x
Advertising Professionals 16.17% 12.79x
Cape Cod News Readers 22.68% 12.59x
Tax Filers 19.69% 12.58x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.16x
Chicos 0.01% 1.15x
Gap 0.01% 1.14x
LOFT 0.01% 1.14x
Old Navy 0.02% 1.12x
White House Black Market 0.01% 1.11x
Victoria's Secret 0.02% 0.90x
Carhartt 0.10% 0.84x
The Childrens Place 0.01% 0.80x
Maurices 0.02% 0.73x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is oneidadispatch.com.

Website Composition Index
oneidadispatch.com 2.08% 101.28x
oswegocountynewsnow.com 1.40% 97.16x
weny.com 7.18% 90.88x
cnyhomepage.com 3.89% 87.43x
localsyr.com 29.25% 85.84x
auburnpub.com 5.90% 85.73x
binghamtonhomepage.com 4.59% 84.14x
timestelegram.com 3.46% 83.68x
wktv.com 12.15% 83.44x
cnycentral.com 29.64% 80.69x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 3.06% 48.67x
Upstate New York State Athletics 0.15% 48.19x
Upstate New York Travel Cluster 12.05% 30.99x
Rochester New York Cluster 31.61% 24.42x
Hudson Valley New York Media 14.41% 24.03x
Ohio Universities 4.11% 18.95x
New Jersey Travel Location Cluster 6.05% 18.22x
New Hampshire News 6.94% 16.51x
Florida Naples News Cluster 7.08% 14.98x
Northern California Cluster 9.32% 14.78x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male