Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 1.8 Million Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 42.06% 12.36x
Liberal News Readers 25.65% 11.10x
Boston Trip Planners 23.44% 10.40x
Financial News Readers 22.93% 10.05x
Financial Business Intelligence Researchers 22.70% 9.70x
Syracuse Orange Fans 28.39% 9.68x
UConn Huskies Fans 25.25% 9.67x
Advertising Professionals 22.86% 9.58x
Penn State Nittany Lions Fans 23.95% 9.58x
Tampa and St Petersburg Trip Planners 23.61% 9.58x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 2.02x
Talbots 0.01% 1.73x
Express 0.02% 1.67x
Old Navy 0.02% 1.60x
American Eagle Outfitters 0.01% 1.43x
The Childrens Place 0.01% 1.20x
Journeys 0.01% 1.01x
Carhartt 0.13% 0.88x
Mens Wearhouse 0.01% 0.86x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is cnyhomepage.com.

Website Composition Index
cnyhomepage.com 1.72% 78.01x
binghamtonhomepage.com 3.45% 71.13x
oneidadispatch.com 2.06% 70.60x
whcuradio.com 1.44% 69.97x
timestelegram.com 2.05% 67.26x
the-leader.com 1.79% 66.94x
ithaca.com 2.63% 64.77x
uticaod.com 10.26% 62.46x
oswegocountynewsnow.com 2.58% 62.32x
ithacajournal.com 3.67% 61.97x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.30% 38.55x
Upstate New York Travel Cluster 15.24% 25.38x
Rochester New York Cluster 38.31% 19.70x
Hudson Valley New York Media 15.70% 17.12x
New York City Real Estate Research Cluster 10.61% 11.77x
NYC Tourist Attractions 5.07% 11.10x
Vermont Cluster 3.35% 10.94x
New England & Ivy League Sports 1.16% 10.27x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.10% 10.00x
New York City Family & Activity Cluster 18.58% 9.97x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male