Dstillery Audiences

UPSTATE NEW YORK LOCAL INFORMATION CLUSTER

Audience Size: 237.8 Thousand Devices

Explore the Upstate New York Local Information Cluster Audience

Below you'll find more information about the Upstate New York Local Information Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 237.8 thousand unique devices whose actions qualify for the Upstate New York Local Information Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Local Information Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Local Information Cluster audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 59.34% 31.68x
Vermont Trip Planners 30.15% 19.55x
Syracuse Orange Fans 35.61% 19.09x
Retired Government Employees 6.45% 14.33x
Women’s Lifestyle Blogs Researchers 5.21% 12.86x
COVID Testing Researchers 6.71% 12.60x
Penn State Nittany Lions Fans 21.04% 11.38x
Advertising Professionals 13.74% 11.31x
Indian Food Enthusiasts 20.41% 11.21x
COVID Vaccine Researchers 9.98% 11.11x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Local Information Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Local Information Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.03% 3.18x
Gap 0.01% 3.15x
Urban Outfitters 0.01% 1.41x
Maurices 0.01% 0.66x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Local Information Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Local Information Cluster audience is oneidadispatch.com.

Website Composition Index
oneidadispatch.com 2.07% 152.82x
cnyhomepage.com 2.71% 145.24x
binghamtonhomepage.com 5.46% 143.04x
oswegocountynewsnow.com 2.23% 139.82x
auburnpub.com 7.84% 134.35x
wbng.com 8.06% 130.36x
the-leader.com 2.41% 127.16x
weny.com 7.28% 126.21x
cnycentral.com 31.67% 121.30x
uticaod.com 8.18% 119.55x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Local Information Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.35% 61.85x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.89% 60.14x
Upstate New York Travel Cluster 12.11% 40.77x
Rochester New York Cluster 29.27% 28.79x
Hudson Valley New York Media 8.60% 26.81x
Ohio Universities 1.25% 16.84x
Assorted Topics (Viral Media, Paid Traffic) 10.24% 13.69x
New Jersey Travel Location Cluster 2.21% 13.06x
New York City Family & Activity Cluster 7.73% 11.84x
New Jersey News Cluster 21.11% 10.96x
Composition Percentage: The overlap percentage between the Upstate New York Local Information Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Local Information Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Local Information Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male