Dstillery Audiences

UPSTATE NEW YORK STATE ATHLETICS

Audience Size: 30.6 Thousand Devices

Explore the Upstate New York State Athletics Audience

Below you'll find more information about the Upstate New York State Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 30.6 thousand unique devices whose actions qualify for the Upstate New York State Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York State Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York State Athletics audience is Syracuse Orange Fans.

Interest Composition Index
Syracuse Orange Fans 61.70% 35.32x
Lacrosse Enthusiasts 79.11% 32.53x
NCAA Fans 49.39% 29.08x
Duke Blue Devils Fans 50.37% 26.15x
March Madness Enthusiasts 39.52% 26.06x
Olympics Fans 52.57% 24.65x
ACC Fans 38.91% 22.03x
Buffalo Bills Fans 45.20% 21.70x
Mid-Range Grocery Shoppers 57.00% 21.46x
North Carolina Football Fans 46.15% 21.12x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Interest attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York State Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York State Athletics audience is Carhartt.

Location Composition Index
Carhartt 0.17% 0.85x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Location attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York State Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York State Athletics audience is localsyr.com.

Website Composition Index
localsyr.com 22.51% 118.45x
ncaa.org 26.62% 114.30x
ncsasports.org 26.22% 102.26x
rochesterfirst.com 16.90% 98.14x
democratandchronicle.com 32.80% 84.06x
buffalonews.com 15.66% 82.79x
newyorkupstate.com 33.65% 82.30x
syracuse.com 49.17% 75.77x
wgrz.com 11.76% 65.45x
timesunion.com 26.10% 64.42x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Web attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York State Athletics audience is New England & Ivy League Sports.

Content Affinity Composition Index
New England & Ivy League Sports 43.95% 144.66x
Florida College Athletics 32.18% 88.81x
Upstate New York Travel Cluster 30.12% 70.74x
Upstate New York Local Information Cluster 54.43% 57.27x
Rochester New York Cluster 39.49% 56.35x
Pac 12 Sports 7.81% 45.35x
US Soccer 7.34% 41.76x
Hudson Valley New York Media 14.40% 34.98x
Sports News & Apparel 43.37% 29.37x
Vermont Cluster 6.52% 25.48x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York State Athletics audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male