Dstillery Audiences

UPSTATE NEW YORK STATE ATHLETICS

Audience Size: 14.8 Thousand Devices

Explore the Upstate New York State Athletics Audience

Below you'll find more information about the Upstate New York State Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 14.8 thousand unique devices whose actions qualify for the Upstate New York State Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York State Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York State Athletics audience is Syracuse Orange Fans.

Interest Composition Index
Syracuse Orange Fans 76.10% 33.40x
College Athletic Scholarships Researchers 76.10% 32.70x
NCAA Fans 63.52% 29.34x
Professional Lacrosse Fans 83.65% 27.73x
Lacrosse Enthusiasts 79.25% 27.54x
Olympics Fans 62.26% 26.79x
Duke Blue Devils Fans 66.67% 26.67x
High School Sports Researchers 67.92% 26.06x
Mid-Range Grocery Shoppers 64.15% 24.86x
NCAA Football Fans 60.38% 24.65x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Interest attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York State Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York State Athletics audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.10% 2.83x
Charlotte Russe 0.04% 1.98x
Gymboree 0.06% 1.91x
REI 0.03% 1.82x
Lululemon 0.05% 1.70x
Urban Outfitters 0.05% 1.69x
Gap 0.08% 1.57x
American Eagle Outfitters 0.06% 1.50x
Forever 21 0.05% 1.48x
White House Black Market 0.06% 1.45x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Location attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York State Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York State Athletics audience is cnycentral.com.

Website Composition Index
cnycentral.com 30.91% 75.00x
localsyr.com 34.45% 69.37x
newyorkupstate.com 47.98% 65.69x
13wham.com 28.63% 54.23x
wegmans.com 19.34% 53.59x
democratandchronicle.com 53.16% 50.66x
rochesterfirst.com 27.19% 50.07x
cbs6albany.com 16.48% 49.42x
wnyt.com 16.35% 48.28x
buffalonews.com 38.55% 47.29x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Web attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York State Athletics audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 5.99% 340.72x
New England & Ivy League Sports 39.87% 254.12x
France Online Music & Quiz Content Cluster 4.61% 138.34x
Florida College Athletics 28.44% 130.61x
College Sports 10.26% 125.26x
Southeast College Athletics 9.61% 120.38x
Nepal News 3.27% 111.05x
French Education 5.05% 80.58x
Malaya 1.68% 75.45x
US Soccer 6.88% 72.75x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York State Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male