Dstillery Audiences

UPSTATE NEW YORK STATE ATHLETICS

Audience Size: 21.7 Thousand Devices

Explore the Upstate New York State Athletics Audience

Below you'll find more information about the Upstate New York State Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 21.7 thousand unique devices whose actions qualify for the Upstate New York State Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York State Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York State Athletics audience is Lacrosse Enthusiasts.

Interest Composition Index
Lacrosse Enthusiasts 81.94% 31.93x
Syracuse Orange Fans 74.06% 30.53x
Competitive Wrestling Enthusiasts 80.52% 29.96x
High School Sports Researchers 67.05% 26.56x
NCAA Fans 58.48% 25.21x
Duke Blue Devils Fans 62.47% 25.00x
NCAA Football Fans 60.59% 24.47x
Olympics Fans 60.72% 23.34x
Mid-Range Grocery Shoppers 66.68% 22.14x
ACC Fans 52.80% 21.93x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Interest attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York State Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York State Athletics audience is Zara.

Location Composition Index
Zara 0.14% 5.14x
Eddie Bauer 0.09% 3.63x
Zumiez 0.23% 3.20x
Brooks Brothers 0.10% 3.18x
Hollister 0.14% 2.99x
Victoria's Secret 0.32% 2.59x
LOFT 0.18% 2.50x
Chicos 0.14% 2.35x
Lululemon 0.10% 2.22x
Old Navy 0.18% 2.01x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Location attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York State Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York State Athletics audience is ncaa.org.

Website Composition Index
ncaa.org 29.11% 115.85x
localsyr.com 27.91% 99.84x
ncsasports.org 30.68% 89.42x
rochesterfirst.com 20.96% 77.65x
democratandchronicle.com 41.28% 67.18x
newyorkupstate.com 42.83% 66.59x
13wham.com 19.92% 66.36x
wgrz.com 16.88% 57.40x
buffalonews.com 29.93% 56.69x
syracuse.com 58.76% 56.46x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Web attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York State Athletics audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 5.99% 340.72x
Scientology 4.18% 247.73x
Virginia Athletics 9.49% 241.61x
Lacrosse College Athletics 19.71% 223.07x
Seventh-day Adventist Church 4.93% 218.26x
New England & Ivy League Sports 42.90% 185.12x
Germany Cluster 3.15% 176.94x
Illinois College Sports 4.08% 143.00x
France Online Music & Quiz Content Cluster 4.61% 138.34x
College Sports 14.12% 115.98x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York State Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male