Dstillery Audiences

UPSTATE NEW YORK STATE ATHLETICS

Audience Size: 25.3 Thousand Devices

Explore the Upstate New York State Athletics Audience

Below you'll find more information about the Upstate New York State Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 25.3 thousand unique devices whose actions qualify for the Upstate New York State Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York State Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York State Athletics audience is Competitive Wrestling Enthusiasts.

Interest Composition Index
Competitive Wrestling Enthusiasts 80.12% 32.24x
Lacrosse Enthusiasts 81.80% 31.78x
Syracuse Orange Fans 70.16% 31.53x
Professional Lacrosse Fans 83.48% 29.57x
High School Sports Researchers 65.43% 26.25x
NCAA Fans 53.79% 24.32x
NCAA Football Fans 55.59% 23.96x
Duke Blue Devils Fans 57.15% 23.86x
Mid-Range Grocery Shoppers 63.24% 23.79x
Olympics Fans 55.23% 23.16x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Interest attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York State Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York State Athletics audience is Hollister.

Location Composition Index
Hollister 0.09% 2.30x
Lululemon 0.10% 2.22x
Journeys 0.16% 2.20x
Jos A. Bank Clothiers 0.09% 2.08x
Charlotte Russe 0.04% 1.98x
American Eagle Outfitters 0.08% 1.95x
Brooks Brothers 0.04% 1.87x
LOFT 0.08% 1.84x
Dressbarn 0.04% 1.84x
REI 0.03% 1.82x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Location attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York State Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York State Athletics audience is ncaa.org.

Website Composition Index
ncaa.org 26.95% 103.84x
cnycentral.com 22.39% 103.74x
localsyr.com 27.15% 88.06x
ncsasports.org 29.34% 79.80x
rochesterfirst.com 19.90% 70.62x
democratandchronicle.com 42.02% 63.03x
newyorkupstate.com 40.12% 62.16x
13wham.com 20.68% 60.51x
buffalonews.com 30.15% 57.37x
timesunion.com 32.94% 54.37x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Web attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York State Athletics audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 5.99% 340.72x
Lacrosse College Athletics 17.66% 221.38x
Virginia Athletics 7.97% 220.69x
Germany Cluster 3.15% 176.94x
New England & Ivy League Sports 39.45% 174.30x
France Online Music & Quiz Content Cluster 4.61% 138.34x
Illinois College Sports 3.24% 134.56x
Nepal News 3.27% 111.05x
College Sports 12.34% 100.21x
Florida College Athletics 30.94% 98.99x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York State Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male