Dstillery Audiences

UPSTATE NEW YORK STATE ATHLETICS

Audience Size: 18.8 Thousand Devices

Explore the Upstate New York State Athletics Audience

Below you'll find more information about the Upstate New York State Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 thousand unique devices whose actions qualify for the Upstate New York State Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York State Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York State Athletics audience is Syracuse Orange Fans.

Interest Composition Index
Syracuse Orange Fans 75.00% 33.84x
College Athletic Scholarships Researchers 74.48% 33.79x
Lacrosse Enthusiasts 80.73% 30.87x
Competitive Wrestling Enthusiasts 53.65% 29.97x
Professional Lacrosse Fans 82.81% 29.69x
NCAA Fans 59.90% 29.43x
High School Sports Researchers 69.27% 28.27x
Duke Blue Devils Fans 62.50% 26.56x
Olympics Fans 61.46% 26.40x
NCAA Football Fans 59.38% 26.26x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Interest attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York State Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York State Athletics audience is Coach.

Location Composition Index
Coach 0.10% 3.70x
Chicos 0.10% 3.07x
White House Black Market 0.10% 2.97x
Jos A. Bank Clothiers 0.10% 2.83x
Charlotte Russe 0.04% 1.98x
Michael Kors 0.05% 1.96x
Gymboree 0.05% 1.92x
REI 0.03% 1.82x
Journeys 0.10% 1.81x
Lululemon 0.05% 1.70x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Location attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York State Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York State Athletics audience is ncsasports.org.

Website Composition Index
ncsasports.org 29.92% 97.86x
cnycentral.com 26.45% 91.46x
localsyr.com 30.25% 85.04x
rochesterfirst.com 21.86% 69.24x
usatodayhss.com 21.09% 64.30x
newyorkupstate.com 44.99% 61.22x
13wham.com 24.07% 58.85x
democratandchronicle.com 47.99% 56.50x
buffalonews.com 34.51% 52.39x
wnyt.com 15.35% 50.99x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Web attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York State Athletics audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 5.99% 340.72x
Lacrosse College Athletics 16.29% 248.14x
New England & Ivy League Sports 39.32% 218.78x
France Online Music & Quiz Content Cluster 4.61% 138.34x
Southeast College Athletics 10.48% 119.03x
Florida College Athletics 29.46% 117.49x
College Sports 10.89% 115.93x
Nepal News 3.27% 111.05x
French Education 5.05% 80.58x
Malaya 1.68% 75.45x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York State Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male