Dstillery Audiences

UPSTATE NEW YORK STATE ATHLETICS

Audience Size: 33.4 Thousand Devices

Explore the Upstate New York State Athletics Audience

Below you'll find more information about the Upstate New York State Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 33.4 thousand unique devices whose actions qualify for the Upstate New York State Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York State Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York State Athletics audience is Syracuse Orange Fans.

Interest Composition Index
Syracuse Orange Fans 59.83% 35.33x
Competitive Wrestling Enthusiasts 68.32% 31.43x
Lacrosse Enthusiasts 76.39% 31.01x
NCAA Fans 48.39% 28.35x
Olympics Fans 50.96% 25.66x
Duke Blue Devils Fans 46.54% 25.34x
March Madness Enthusiasts 41.08% 24.23x
Buffalo Bills Fans 42.71% 23.57x
Mid-Range Grocery Shoppers 56.35% 22.57x
ACC Fans 36.46% 22.38x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Interest attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York State Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York State Athletics audience is Talbots.

Location Composition Index
Talbots 0.15% 2.90x
H&M 0.12% 2.58x
The Childrens Place 0.12% 2.18x
Chicos 0.09% 1.93x
Urban Outfitters 0.09% 1.65x
LOFT 0.09% 1.57x
Lululemon 0.09% 1.39x
Mens Wearhouse 0.29% 1.23x
Lane Bryant 0.06% 1.16x
Victoria's Secret 0.09% 1.05x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Location attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York State Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York State Athletics audience is localsyr.com.

Website Composition Index
localsyr.com 23.61% 122.02x
ncaa.org 26.94% 107.90x
rochesterfirst.com 16.77% 98.47x
ncsasports.org 25.37% 94.03x
newyorkupstate.com 33.79% 81.01x
democratandchronicle.com 32.77% 80.23x
poststar.com 13.86% 78.99x
trackwrestling.com 11.85% 76.48x
syracuse.com 50.75% 68.29x
timesunion.com 26.37% 64.87x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Web attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York State Athletics audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 9.14% 181.85x
Lacrosse College Athletics 20.81% 179.42x
New England & Ivy League Sports 43.80% 143.23x
Airsoft & Paintball Equipment 5.99% 98.62x
College Sports 13.94% 93.21x
Florida College Athletics 32.51% 89.27x
Illinois College Sports 4.27% 89.02x
Saskatchewan Media & Retail Cluster 4.80% 88.84x
French Education 5.05% 80.58x
Spanish Lifestyle & Health 5.99% 76.98x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York State Athletics audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male