Dstillery Audiences

UPSTATE NEW YORK STATE ATHLETICS

Audience Size: 22.4 Thousand Devices

Explore the Upstate New York State Athletics Audience

Below you'll find more information about the Upstate New York State Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 22.4 thousand unique devices whose actions qualify for the Upstate New York State Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York State Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York State Athletics audience is Lacrosse Enthusiasts.

Interest Composition Index
Lacrosse Enthusiasts 75.24% 54.56x
Syracuse Orange Fans 65.48% 52.54x
Competitive Wrestling Enthusiasts 71.42% 45.05x
NCAA Fans 50.35% 42.62x
High School Sports Researchers 57.61% 42.36x
NCAA Football Fans 50.75% 39.82x
Duke Blue Devils Fans 51.36% 37.15x
Olympics Fans 54.00% 35.00x
March Madness Enthusiasts 42.52% 34.66x
Mid-Range Grocery Shoppers 57.65% 34.21x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Interest attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York State Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York State Athletics audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.04% 12.45x
Ralph Lauren 0.13% 6.26x
Patagonia 0.11% 5.95x
Belk 0.04% 5.47x
Saint Laurent Paris 0.04% 4.84x
Calvin Klein 0.03% 4.65x
Express Outlets 0.04% 4.34x
LL Bean 0.04% 4.05x
Dressbarn 0.26% 3.94x
Uniqlo 0.09% 3.82x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Location attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York State Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York State Athletics audience is ncaa.org.

Website Composition Index
ncaa.org 32.30% 98.02x
localsyr.com 29.07% 87.08x
ncsasports.org 31.78% 79.14x
rochesterfirst.com 20.83% 77.06x
13wham.com 18.01% 66.02x
newyorkupstate.com 43.82% 61.42x
democratandchronicle.com 40.93% 58.35x
wegmans.com 18.85% 53.53x
wgrz.com 16.18% 49.31x
syracuse.com 59.52% 48.82x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Web attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York State Athletics audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 5.49% 1110.02x
Handyman Tools 3.52% 1026.54x
Washington D.C. Hotels 2.37% 885.38x
England Tourism 5.89% 795.28x
Survey Websites 5.27% 661.42x
Watches & Jewelry 1.18% 647.54x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 3.96% 615.59x
Decoration & Fabric 2.09% 542.23x
Environmentally Friendly Cars 3.52% 419.79x
Custom T-Shirts 3.27% 390.60x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York State Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male