Dstillery Audiences

UPSTATE NEW YORK STATE ATHLETICS

Audience Size: 31.4 Thousand Devices

Explore the Upstate New York State Athletics Audience

Below you'll find more information about the Upstate New York State Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 31.4 thousand unique devices whose actions qualify for the Upstate New York State Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York State Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York State Athletics audience is Syracuse Orangemen Fans.

Interest Composition Index
Syracuse Orangemen Fans 57.88% 35.78x
Lacrosse Enthusiasts 77.43% 32.77x
NCAA Fans 46.92% 29.78x
Duke Blue Devils Fans 47.18% 25.73x
March Madness Enthusiasts 37.09% 25.45x
Olympics Fans 49.03% 22.22x
Buffalo Bills Fans 44.75% 21.67x
North Carolina Football Fans 43.68% 21.09x
Mid-Range Grocery Shoppers 56.16% 20.45x
Clemson Tigers Fans 39.23% 18.85x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Interest attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York State Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York State Athletics audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.18x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Location attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York State Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York State Athletics audience is localsyr.com.

Website Composition Index
localsyr.com 20.89% 119.27x
ncaa.org 26.88% 115.39x
ncsasports.org 24.80% 101.55x
newyorkupstate.com 30.33% 87.42x
democratandchronicle.com 30.03% 85.83x
syracuse.com 45.00% 81.39x
timesunion.com 23.40% 65.22x
wkbw.com 11.08% 57.56x
news10.com 9.61% 53.72x
lohud.com 19.82% 51.90x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Web attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York State Athletics audience is New England & Ivy League Sports.

Content Affinity Composition Index
New England & Ivy League Sports 42.44% 148.24x
Florida College Athletics 30.97% 90.44x
Upstate New York Travel Cluster 29.80% 72.25x
Upstate New York Local Information Cluster 50.88% 59.83x
Rochester New York Cluster 36.77% 58.36x
US Soccer 6.68% 35.84x
Hudson Valley New York Media 12.81% 32.27x
Sports News & Apparel 38.55% 25.75x
Vermont Cluster 6.49% 25.62x
Hockey 14.27% 17.41x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York State Athletics audience resonates most for the following age and income brackets.
Age
45-54
Income