Dstillery Audiences

UPSTATE NEW YORK STATE ATHLETICS

Audience Size: 31.5 Thousand Devices

Explore the Upstate New York State Athletics Audience

Below you'll find more information about the Upstate New York State Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 31.5 thousand unique devices whose actions qualify for the Upstate New York State Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York State Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York State Athletics audience is Syracuse Orange Fans.

Interest Composition Index
Syracuse Orange Fans 59.70% 43.57x
Lacrosse Enthusiasts 74.25% 43.22x
Competitive Wrestling Enthusiasts 66.89% 37.02x
High School Sports Researchers 54.19% 33.35x
NCAA Fans 48.23% 31.73x
Olympics Fans 50.41% 28.83x
Duke Blue Devils Fans 47.90% 28.65x
Buffalo Bills Fans 41.63% 27.59x
March Madness Enthusiasts 42.56% 27.38x
Mid-Range Grocery Shoppers 54.39% 26.49x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Interest attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York State Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York State Athletics audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.50% 1.28x
Carhartt 0.12% 0.83x
Jos A. Bank Clothiers 0.20% 0.83x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Location attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York State Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York State Athletics audience is localsyr.com.

Website Composition Index
localsyr.com 24.86% 112.66x
ncaa.org 30.35% 98.78x
rochesterfirst.com 17.64% 89.97x
ncsasports.org 28.29% 85.31x
poststar.com 14.29% 83.37x
newyorkupstate.com 36.24% 73.73x
democratandchronicle.com 35.67% 69.08x
syracuse.com 53.96% 60.08x
nfhsnetwork.com 10.80% 58.82x
timesunion.com 27.96% 57.95x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Web attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York State Athletics audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 9.81% 178.67x
Lacrosse College Athletics 21.01% 172.55x
New England & Ivy League Sports 45.41% 137.65x
Saskatchewan Media & Retail Cluster 4.80% 88.84x
College Sports 13.69% 88.14x
Florida College Athletics 34.04% 82.89x
French Education 5.05% 80.58x
Spanish Lifestyle & Health 5.99% 76.98x
Southeast College Athletics 13.06% 71.14x
Vietnam Cluster 4.71% 68.00x
Composition Percentage: The overlap percentage between the Upstate New York State Athletics audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York State Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York State Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male