Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 731.1 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 731.1 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 25.57% 11.80x
Syracuse Orange Fans 18.36% 11.07x
UConn Huskies Fans 18.34% 10.32x
Northeastern Voters 19.70% 10.04x
Boston Trip Planners 17.06% 9.65x
Coffee Lovers 19.19% 9.41x
Mid-Range Grocery Shoppers 22.66% 9.35x
Liberal News Readers 12.89% 8.98x
Canoeing and Kayaking Enthusiasts 20.05% 8.76x
New York Yankees Fans 14.09% 8.72x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.61% 3.83x
Lululemon 0.17% 3.63x
Hugo Boss 0.10% 3.58x
J. Crew 0.10% 2.67x
Eddie Bauer 0.03% 2.39x
Talbots 0.11% 2.21x
Banana Republic 0.13% 2.10x
Victoria's Secret 0.14% 1.97x
Zumiez 0.04% 1.90x
LOFT 0.06% 1.61x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is mpcourier.com.

Website Composition Index
mpcourier.com 3.18% 428.56x
cbs6albany.com 17.42% 349.82x
troyrecord.com 8.84% 347.12x
saratogian.com 9.49% 333.04x
leaderherald.com 5.19% 317.95x
wantaddigest.com 3.61% 311.48x
cdta.org 3.77% 310.15x
shenet.org 2.59% 291.01x
albany.org 2.94% 256.38x
visitadirondacks.com 6.70% 251.68x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 1.22% 70.48x
Upstate New York Local Information Cluster 32.33% 33.77x
Vermont Cluster 8.23% 32.73x
Hudson Valley New York Media 10.54% 25.50x
Rochester New York Cluster 16.95% 23.87x
Online Games 3.33% 19.37x
ISPs & Local Services 0.18% 19.23x
New England & Ivy League Sports 4.12% 13.71x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.46% 12.69x
Horse Racing 1.86% 12.62x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male