Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 521.4 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 521.4 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 25.78% 12.28x
New York Yankees Fans 26.96% 11.72x
Tax Filers 24.37% 11.48x
Boston Trip Planners 19.67% 11.36x
UConn Huskies Fans 23.98% 11.34x
Cape Cod News Readers 26.38% 11.01x
Liberal News Readers 18.63% 10.99x
Breast Cancer Fund Raisers 17.68% 10.06x
Advertising Professionals 17.15% 10.04x
Auto Insurance Shoppers 19.16% 10.03x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Zara.

Location Composition Index
Zara 0.03% 16.43x
Eddie Bauer 0.01% 1.73x
Talbots 0.01% 1.70x
Journeys 0.03% 1.58x
Gap 0.02% 1.48x
White House Black Market 0.02% 1.41x
J. Crew 0.01% 1.39x
Chicos 0.02% 1.27x
LOFT 0.02% 1.21x
Banana Republic 0.01% 1.06x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is saratogian.com.

Website Composition Index
saratogian.com 11.63% 264.86x
troyrecord.com 10.44% 244.38x
wnyt.com 42.27% 234.42x
rensco.com 3.23% 229.65x
cdta.org 2.73% 224.05x
leaderherald.com 5.24% 220.33x
mymalonetelegram.com 2.34% 198.03x
cbs6albany.com 48.63% 193.37x
newzjunky.com 3.23% 158.68x
poststar.com 31.72% 146.87x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.21% 75.61x
Hudson Valley New York Media 17.63% 34.22x
Vermont Cluster 6.75% 31.28x
Upstate New York Local Information Cluster 45.39% 29.98x
Rochester New York Cluster 35.85% 26.38x
Horse Racing 0.57% 25.60x
Online Games 4.84% 18.70x
New York City Real Estate Research Cluster 10.03% 16.93x
NYC Tourist Attractions 3.84% 16.58x
New England & Ivy League Sports 0.80% 14.09x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male