Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 749.1 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 749.1 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 22.43% 10.37x
Syracuse Orange Fans 24.15% 10.26x
Mid-Range Grocery Shoppers 27.30% 10.13x
Liberal News Readers 18.56% 10.04x
Vermont Trip Planners 24.70% 10.00x
Cape Cod News Readers 22.58% 9.94x
Boston Trip Planners 19.01% 9.87x
Coffee Lovers 21.02% 9.79x
New York Yankees Fans 21.32% 9.72x
North East State Fair Visitors 28.44% 9.59x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Express.

Location Composition Index
Express 0.02% 2.38x
Journeys 0.02% 2.08x
Chicos 0.01% 1.28x
Mens Wearhouse 0.01% 1.07x
Old Navy 0.01% 1.03x
Johnston and Murphy 0.01% 0.89x
Carhartt 0.12% 0.86x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is northcountrynow.com.

Website Composition Index
northcountrynow.com 1.98% 222.23x
saratogian.com 13.47% 217.48x
troyrecord.com 12.21% 209.78x
wantaddigest.com 1.48% 198.16x
mymalonetelegram.com 2.47% 196.37x
cdta.org 2.40% 195.57x
albany.org 1.66% 184.65x
leaderherald.com 5.56% 184.17x
watertowndailytimes.com 2.80% 180.44x
rensco.com 2.38% 179.48x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.54% 67.88x
Vermont Cluster 8.43% 31.73x
Upstate New York Local Information Cluster 48.54% 27.13x
Hudson Valley New York Media 18.35% 23.98x
Rochester New York Cluster 37.16% 21.93x
Online Games 5.35% 15.66x
Horse Racing 1.61% 15.61x
New England & Ivy League Sports 1.73% 14.47x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 14.38x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 13.88x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female