Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 638.3 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 638.3 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is Competitive Wrestling Enthusiasts.

Interest Composition Index
Competitive Wrestling Enthusiasts 36.86% 13.74x
North East State Fair Visitors 38.91% 11.97x
Vermont Trip Planners 30.74% 11.62x
UConn Huskies Fans 25.41% 10.65x
Syracuse Orange Fans 24.99% 10.34x
Cape Cod News Readers 26.64% 10.27x
Coffee Lovers 25.47% 9.85x
Boston Trip Planners 23.06% 9.68x
Mid-Range Grocery Shoppers 27.97% 9.44x
Northeastern Voters 24.88% 9.27x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.01% 3.71x
Forever 21 0.13% 3.29x
LL Bean 0.02% 3.11x
Zara 0.04% 2.11x
Eddie Bauer 0.04% 1.84x
Ralph Lauren 0.02% 1.51x
Aeropostale 0.08% 1.46x
LOFT 0.08% 1.37x
Gap 0.11% 1.35x
The Childrens Place 0.11% 1.30x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is theboneandjointcenter.com.

Website Composition Index
theboneandjointcenter.com 2.93% 310.19x
saratogian.com 11.80% 300.71x
troyrecord.com 10.82% 293.36x
leaderherald.com 5.25% 271.74x
cbs6albany.com 35.42% 264.32x
altamontenterprise.com 2.40% 251.02x
wantaddigest.com 3.62% 244.23x
goremountain.com 2.45% 237.20x
watertowndailytimes.com 12.99% 233.35x
northcountrypublicradio.org 4.09% 224.58x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.99% 69.19x
Vermont Cluster 8.97% 34.48x
Upstate New York Local Information Cluster 38.97% 32.88x
Hudson Valley New York Media 14.11% 26.74x
Rochester New York Cluster 23.49% 25.22x
ISPs & Local Services 0.07% 20.33x
Online Games 4.49% 19.89x
Local & Travel England - North Midlands 0.05% 14.72x
Horse Racing 3.27% 14.43x
Environmental Conservation 0.08% 13.29x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female