Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 676.9 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 676.9 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is Competitive Wrestling Enthusiasts.

Interest Composition Index
Competitive Wrestling Enthusiasts 25.42% 14.13x
Vermont Trip Planners 25.29% 13.93x
Syracuse Orange Fans 17.63% 12.92x
UConn Huskies Fans 17.97% 11.79x
Northeastern Voters 19.47% 11.62x
Mid-Range Grocery Shoppers 22.97% 11.24x
Coffee Lovers 19.00% 11.00x
Boston Trip Planners 16.68% 10.84x
Cape Cod News Readers 18.57% 10.81x
Canoeing and Kayaking Enthusiasts 18.86% 10.47x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.22% 1.11x
Mens Wearhouse 0.29% 0.90x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is cdta.org.

Website Composition Index
cdta.org 2.84% 368.71x
saratogian.com 11.00% 328.91x
troyrecord.com 10.31% 322.34x
cbs6albany.com 22.29% 319.58x
leaderherald.com 5.28% 316.78x
wantaddigest.com 3.68% 291.55x
shenet.org 2.77% 272.32x
hvcc.edu 2.75% 270.87x
adirondackexplorer.org 2.07% 270.74x
goremountain.com 3.32% 243.24x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York Local Information Cluster.

Content Affinity Composition Index
Upstate New York Local Information Cluster 35.81% 33.73x
Vermont Cluster 8.70% 32.68x
Hudson Valley New York Media 11.64% 25.91x
Rochester New York Cluster 19.44% 23.85x
Online Games 3.47% 19.59x
New England & Ivy League Sports 4.35% 13.18x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.55% 11.65x
New York City Education & News Cluster 6.55% 10.73x
New York City Family & Activity Cluster 9.21% 10.62x
Horse Racing 2.12% 10.55x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female