Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 784.2 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 784.2 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 22.23% 10.79x
Vermont Trip Planners 23.48% 10.59x
North East State Fair Visitors 29.16% 10.47x
Cape Cod News Readers 22.71% 10.29x
Boston Trip Planners 20.16% 10.28x
Liberal News Readers 19.66% 10.04x
Coffee Lovers 20.90% 9.95x
Mid-Range Grocery Shoppers 23.87% 9.25x
Syracuse Orange Fans 21.02% 9.23x
Breast Cancer Fund Raisers 17.43% 9.20x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Zara.

Location Composition Index
Zara 0.02% 10.81x
Express 0.02% 3.00x
The Childrens Place 0.02% 1.89x
Journeys 0.01% 1.57x
Old Navy 0.01% 1.02x
Johnston and Murphy 0.01% 0.89x
Carhartt 0.09% 0.74x
Mens Wearhouse 0.01% 0.71x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is theboneandjointcenter.com.

Website Composition Index
theboneandjointcenter.com 1.65% 248.41x
saratogian.com 13.73% 216.90x
troyrecord.com 11.29% 206.63x
northcountrynow.com 2.32% 203.09x
mymalonetelegram.com 2.45% 199.74x
leaderherald.com 5.86% 191.93x
cdta.org 2.69% 190.82x
wantaddigest.com 2.05% 188.44x
rensco.com 1.84% 180.95x
albany.org 2.24% 174.92x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.68% 65.69x
Vermont Cluster 8.23% 32.25x
Upstate New York Local Information Cluster 42.35% 27.62x
Hudson Valley New York Media 15.83% 23.73x
Rochester New York Cluster 29.17% 21.15x
Online Games 5.19% 16.95x
Horse Racing 1.87% 14.38x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 14.19x
Local & Travel England - North Midlands 0.06% 14.13x
New England & Ivy League Sports 2.06% 13.11x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female