Explore the Upstate New York Travel Cluster Audience
Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 337.7 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.
INTERESTS
The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Upstate New York Travel Cluster audience is Coffee Lovers.
| Interest | Composition | Index |
| Coffee Lovers | 27.35% | 13.43x |
| UConn Huskies Fans | 25.35% | 13.30x |
| Tax Filers | 24.13% | 12.73x |
| Boston Trip Planners | 20.68% | 12.69x |
| Cape Cod News Readers | 27.51% | 12.45x |
| New York Yankees Fans | 28.22% | 12.37x |
| Liberal News Readers | 19.67% | 12.00x |
| Breast Cancer Fund Raisers | 18.98% | 11.61x |
| Auto Insurance Shoppers | 19.31% | 11.20x |
| Syracuse Orange Fans | 27.35% | 11.03x |
Composition Percentage:
The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
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APPAREL RETAILERS
The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 1.98x |
| Chicos | 0.02% | 1.90x |
| Banana Republic | 0.01% | 1.58x |
| Gap | 0.01% | 1.39x |
| Maurices | 0.02% | 1.04x |
| Carhartt | 0.12% | 1.01x |
| Victoria's Secret | 0.02% | 0.91x |
| Johnston and Murphy | 0.01% | 0.89x |
| The Childrens Place | 0.01% | 0.82x |
Composition Percentage:
The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
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WEBSITES
The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is troyrecord.com.
| Website | Composition | Index |
| troyrecord.com | 11.23% | 323.76x |
| saratogian.com | 11.85% | 321.79x |
| wnyt.com | 46.99% | 289.07x |
| cbs6albany.com | 47.99% | 237.57x |
| poststar.com | 33.60% | 189.76x |
| dailygazette.com | 18.37% | 184.66x |
| northcountrypublicradio.org | 16.10% | 179.48x |
| newzjunky.com | 4.13% | 168.63x |
| news10.com | 67.55% | 160.94x |
| hudsonvalley360.com | 6.17% | 156.47x |
Composition Percentage:
The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.27% | 88.29x |
| Vermont Cluster | 7.98% | 39.93x |
| Upstate New York Local Information Cluster | 47.37% | 35.19x |
| Hudson Valley New York Media | 19.88% | 34.80x |
| Rochester New York Cluster | 37.48% | 28.40x |
| Horse Racing | 1.16% | 25.57x |
| Online Games | 5.19% | 21.10x |
| New England & Ivy League Sports | 0.98% | 20.35x |
| NYC Tourist Attractions | 3.57% | 17.16x |
| New York City Real Estate Research Cluster | 9.21% | 16.63x |
Composition Percentage:
The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
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DEMOGRAPHICS
The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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