
Explore the Upstate New York Travel Cluster Audience
Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 249.3 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

INTERESTS
As seen below, the leading interest for the Upstate New York Travel Cluster audience is Buffalo Bills Fans.
Interest | Composition | Index |
Buffalo Bills Fans | 56.33% | 29.98x |
Vermont Trip Planners | 42.49% | 26.69x |
Indian Food Enthusiasts | 29.91% | 15.65x |
Non-Profit Volunteers | 37.36% | 14.30x |
New York Trip Planners | 27.99% | 14.24x |
New York City Events Researchers | 23.95% | 14.04x |
North East State Fair Visitors | 46.53% | 13.79x |
Cape Cod News Readers | 16.54% | 12.88x |
Syracuse Orange Fans | 25.40% | 12.81x |
COVID Testing Researchers | 6.55% | 11.77x |

APPAREL RETAILERS
As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Banana Republic.
Location | Composition | Index |
Banana Republic | 0.01% | 5.74x |
Uniqlo | 0.01% | 4.83x |
Armani | 0.01% | 2.68x |
Eddie Bauer | 0.01% | 2.40x |
Zumiez | 0.02% | 2.20x |
Old Navy | 0.02% | 1.54x |
Johnston and Murphy | 0.01% | 0.89x |

WEBSITES
As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is saratogian.com.
Website | Composition | Index |
saratogian.com | 10.08% | 412.57x |
troyrecord.com | 8.30% | 411.93x |
poststar.com | 20.11% | 314.13x |
wnyt.com | 63.02% | 307.41x |
cbs6albany.com | 57.32% | 305.05x |
news10.com | 70.37% | 245.90x |
northcountrypublicradio.org | 9.68% | 227.11x |
dailygazette.com | 27.43% | 195.75x |
adirondackdailyenterprise.com | 3.84% | 183.76x |
wwnytv.com | 17.57% | 181.74x |

CONTENT AFFINITIES
As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.
Content Affinity | Composition | Index |
Upstate New York State Athletics | 0.23% | 48.97x |
Upstate New York Local Information Cluster | 41.25% | 38.98x |
Vermont Cluster | 4.28% | 34.49x |
Hudson Valley New York Media | 11.63% | 33.68x |
Online Games | 3.06% | 27.04x |
Rochester New York Cluster | 27.32% | 25.03x |
Horse Racing | 0.09% | 15.53x |
New York City Real Estate Research Cluster | 1.69% | 13.72x |
New York City Family & Activity Cluster | 9.62% | 13.43x |
NYC Tourist Attractions | 1.70% | 11.20x |
