Explore the Upstate New York Travel Cluster Audience
Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 298.8 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.
INTERESTS
The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Upstate New York Travel Cluster audience is Non-Profit Volunteers.
| Interest | Composition | Index |
| Non-Profit Volunteers | 27.98% | 14.12x |
| New York Trip Planners | 21.45% | 12.05x |
| New York Yankees Fans | 23.11% | 11.98x |
| North East State Fair Visitors | 42.28% | 11.64x |
| Cape Cod News Readers | 18.96% | 11.41x |
| UConn Huskies Fans | 15.13% | 11.31x |
| School Closings Updates Readers | 11.19% | 10.44x |
| COVID Testing Researchers | 7.77% | 10.34x |
| Advertising Professionals | 10.16% | 10.08x |
| Boston Trip Planners | 14.58% | 9.85x |
Composition Percentage:
The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
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APPAREL RETAILERS
The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.08% | 3.22x |
| Ann Taylor | 0.01% | 3.20x |
| Patagonia | 0.01% | 1.85x |
| American Eagle Outfitters | 0.02% | 1.75x |
| Jos A. Bank Clothiers | 0.01% | 1.44x |
| Aeropostale | 0.02% | 1.43x |
| The Childrens Place | 0.01% | 1.42x |
| Lululemon | 0.01% | 1.40x |
| Old Navy | 0.03% | 1.40x |
| Victoria's Secret | 0.02% | 1.36x |
Composition Percentage:
The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
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WEBSITES
The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is troyrecord.com.
| Website | Composition | Index |
| troyrecord.com | 8.84% | 338.86x |
| saratogian.com | 10.08% | 328.59x |
| wnyt.com | 56.59% | 294.02x |
| poststar.com | 18.49% | 254.54x |
| cbs6albany.com | 60.24% | 238.81x |
| northcountrypublicradio.org | 10.96% | 192.51x |
| news10.com | 73.40% | 183.00x |
| wwnytv.com | 21.28% | 165.43x |
| dailygazette.com | 28.98% | 159.74x |
| adirondackdailyenterprise.com | 4.48% | 158.59x |
Composition Percentage:
The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York Local Information Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Local Information Cluster | 39.90% | 34.94x |
| Vermont Cluster | 4.94% | 31.66x |
| Hudson Valley New York Media | 13.25% | 27.79x |
| Rochester New York Cluster | 27.40% | 23.84x |
| Online Games | 3.58% | 23.28x |
| Horse Racing | 0.15% | 21.54x |
| New York City Real Estate Research Cluster | 3.08% | 13.36x |
| Lacrosse College Athletics | 0.14% | 13.23x |
| New England & Ivy League Sports | 0.62% | 11.87x |
| New York City Family & Activity Cluster | 10.81% | 11.45x |
Composition Percentage:
The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
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DEMOGRAPHICS
The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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