Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 377.1 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 377.1 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 27.16% 13.05x
UConn Huskies Fans 25.39% 12.67x
Boston Trip Planners 21.52% 12.61x
Tax Filers 24.68% 12.19x
New York Yankees Fans 27.51% 12.17x
Cape Cod News Readers 28.46% 12.12x
Liberal News Readers 20.73% 11.88x
Auto Insurance Shoppers 21.06% 11.59x
Breast Cancer Fund Raisers 19.48% 11.42x
Online Health Researchers 17.28% 11.00x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Express.

Location Composition Index
Express 0.02% 5.38x
Journeys 0.02% 2.96x
Johnston and Murphy 0.01% 0.89x
Carhartt 0.04% 0.78x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is saratogian.com.

Website Composition Index
saratogian.com 11.52% 341.60x
troyrecord.com 10.65% 328.80x
wnyt.com 44.61% 302.59x
rensco.com 3.98% 282.32x
leaderherald.com 5.22% 277.50x
cbs6albany.com 46.17% 236.60x
newzjunky.com 3.86% 227.32x
poststar.com 32.60% 191.73x
dailygazette.com 21.45% 178.52x
informnny.com 3.31% 169.58x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 18.84% 36.50x
Vermont Cluster 7.36% 35.73x
Upstate New York Local Information Cluster 46.65% 32.58x
Rochester New York Cluster 37.73% 29.48x
Horse Racing 0.84% 26.63x
Online Games 4.98% 19.42x
New York City Real Estate Research Cluster 10.03% 18.10x
NYC Tourist Attractions 3.29% 18.09x
New England & Ivy League Sports 0.84% 15.65x
New York City Family & Activity Cluster 18.28% 14.18x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male