Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 509.7 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 509.7 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 25.55% 9.79x
Syracuse Orange Fans 28.34% 9.66x
Coffee Lovers 25.67% 9.44x
Boston Trip Planners 21.25% 9.43x
Liberal News Readers 21.76% 9.42x
Cape Cod News Readers 25.97% 9.39x
Mid-Range Grocery Shoppers 31.86% 9.37x
New York Yankees Fans 26.23% 9.32x
Vermont Trip Planners 27.03% 8.95x
Tax Filers 23.10% 8.92x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Zara.

Location Composition Index
Zara 0.02% 14.49x
Express 0.03% 2.70x
Dressbarn 0.02% 2.37x
J. Crew 0.01% 2.27x
Journeys 0.03% 1.97x
Aeropostale 0.01% 1.76x
Old Navy 0.03% 1.60x
Talbots 0.01% 1.59x
The Childrens Place 0.02% 1.49x
Buckle 0.01% 1.23x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is troyrecord.com.

Website Composition Index
troyrecord.com 11.69% 214.45x
saratogian.com 13.23% 210.17x
albany.com 2.70% 194.52x
cdta.org 2.42% 191.90x
mymalonetelegram.com 2.38% 189.96x
rensco.com 2.65% 180.76x
watertowndailytimes.com 2.08% 179.32x
leaderherald.com 5.28% 179.20x
visitadirondacks.com 2.01% 164.96x
wnyt.com 41.28% 162.64x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.51% 65.65x
Vermont Cluster 8.71% 28.48x
Upstate New York Local Information Cluster 51.74% 25.38x
Hudson Valley New York Media 21.25% 23.18x
Rochester New York Cluster 41.19% 21.17x
Horse Racing 1.54% 15.51x
New England & Ivy League Sports 1.70% 15.10x
Online Games 5.75% 14.81x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 14.80x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 14.00x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female