Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 337.7 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 337.7 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 27.35% 13.43x
UConn Huskies Fans 25.35% 13.30x
Tax Filers 24.13% 12.73x
Boston Trip Planners 20.68% 12.69x
Cape Cod News Readers 27.51% 12.45x
New York Yankees Fans 28.22% 12.37x
Liberal News Readers 19.67% 12.00x
Breast Cancer Fund Raisers 18.98% 11.61x
Auto Insurance Shoppers 19.31% 11.20x
Syracuse Orange Fans 27.35% 11.03x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.98x
Chicos 0.02% 1.90x
Banana Republic 0.01% 1.58x
Gap 0.01% 1.39x
Maurices 0.02% 1.04x
Carhartt 0.12% 1.01x
Victoria's Secret 0.02% 0.91x
Johnston and Murphy 0.01% 0.89x
The Childrens Place 0.01% 0.82x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is troyrecord.com.

Website Composition Index
troyrecord.com 11.23% 323.76x
saratogian.com 11.85% 321.79x
wnyt.com 46.99% 289.07x
cbs6albany.com 47.99% 237.57x
poststar.com 33.60% 189.76x
dailygazette.com 18.37% 184.66x
northcountrypublicradio.org 16.10% 179.48x
newzjunky.com 4.13% 168.63x
news10.com 67.55% 160.94x
hudsonvalley360.com 6.17% 156.47x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.27% 88.29x
Vermont Cluster 7.98% 39.93x
Upstate New York Local Information Cluster 47.37% 35.19x
Hudson Valley New York Media 19.88% 34.80x
Rochester New York Cluster 37.48% 28.40x
Horse Racing 1.16% 25.57x
Online Games 5.19% 21.10x
New England & Ivy League Sports 0.98% 20.35x
NYC Tourist Attractions 3.57% 17.16x
New York City Real Estate Research Cluster 9.21% 16.63x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female