Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 298.8 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 298.8 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is Non-Profit Volunteers.

Interest Composition Index
Non-Profit Volunteers 27.98% 14.12x
New York Trip Planners 21.45% 12.05x
New York Yankees Fans 23.11% 11.98x
North East State Fair Visitors 42.28% 11.64x
Cape Cod News Readers 18.96% 11.41x
UConn Huskies Fans 15.13% 11.31x
School Closings Updates Readers 11.19% 10.44x
COVID Testing Researchers 7.77% 10.34x
Advertising Professionals 10.16% 10.08x
Boston Trip Planners 14.58% 9.85x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.08% 3.22x
Ann Taylor 0.01% 3.20x
Patagonia 0.01% 1.85x
American Eagle Outfitters 0.02% 1.75x
Jos A. Bank Clothiers 0.01% 1.44x
Aeropostale 0.02% 1.43x
The Childrens Place 0.01% 1.42x
Lululemon 0.01% 1.40x
Old Navy 0.03% 1.40x
Victoria's Secret 0.02% 1.36x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is troyrecord.com.

Website Composition Index
troyrecord.com 8.84% 338.86x
saratogian.com 10.08% 328.59x
wnyt.com 56.59% 294.02x
poststar.com 18.49% 254.54x
cbs6albany.com 60.24% 238.81x
northcountrypublicradio.org 10.96% 192.51x
news10.com 73.40% 183.00x
wwnytv.com 21.28% 165.43x
dailygazette.com 28.98% 159.74x
adirondackdailyenterprise.com 4.48% 158.59x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York Local Information Cluster.

Content Affinity Composition Index
Upstate New York Local Information Cluster 39.90% 34.94x
Vermont Cluster 4.94% 31.66x
Hudson Valley New York Media 13.25% 27.79x
Rochester New York Cluster 27.40% 23.84x
Online Games 3.58% 23.28x
Horse Racing 0.15% 21.54x
New York City Real Estate Research Cluster 3.08% 13.36x
Lacrosse College Athletics 0.14% 13.23x
New England & Ivy League Sports 0.62% 11.87x
New York City Family & Activity Cluster 10.81% 11.45x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male