Explore the Upstate New York Travel Cluster Audience
Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 687.4 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.
INTERESTS
The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Upstate New York Travel Cluster audience is Competitive Wrestling Enthusiasts.
| Interest | Composition | Index |
| Competitive Wrestling Enthusiasts | 27.93% | 14.71x |
| Vermont Trip Planners | 25.62% | 13.71x |
| Syracuse Orange Fans | 18.52% | 12.48x |
| UConn Huskies Fans | 18.21% | 11.61x |
| Northeastern Voters | 19.58% | 11.12x |
| Mid-Range Grocery Shoppers | 23.47% | 10.95x |
| Boston Trip Planners | 16.77% | 10.93x |
| Cape Cod News Readers | 19.48% | 10.79x |
| Coffee Lovers | 19.45% | 10.59x |
| Canoeing and Kayaking Enthusiasts | 18.54% | 10.16x |
Composition Percentage:
The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
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APPAREL RETAILERS
The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.03% | 4.09x |
| Forever 21 | 0.16% | 3.41x |
| Carhartt | 0.02% | 2.15x |
| Eddie Bauer | 0.05% | 1.93x |
| Hollister | 0.05% | 1.66x |
| Aeropostale | 0.08% | 1.63x |
| Express | 0.12% | 1.60x |
| The Childrens Place | 0.12% | 1.53x |
| American Eagle Outfitters | 0.13% | 1.45x |
| Ralph Lauren | 0.02% | 1.44x |
Composition Percentage:
The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
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WEBSITES
The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is saratogian.com.
| Website | Composition | Index |
| saratogian.com | 11.47% | 298.57x |
| shenet.org | 2.60% | 298.35x |
| troyrecord.com | 10.88% | 288.57x |
| leaderherald.com | 4.81% | 286.95x |
| cbs6albany.com | 27.23% | 274.38x |
| hvcc.edu | 2.20% | 265.36x |
| wantaddigest.com | 3.68% | 251.76x |
| altamontenterprise.com | 2.15% | 249.07x |
| goremountain.com | 2.78% | 229.28x |
| potsdam.edu | 1.87% | 227.52x |
Composition Percentage:
The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 1.14% | 69.23x |
| Vermont Cluster | 8.74% | 32.85x |
| Upstate New York Local Information Cluster | 36.84% | 32.83x |
| Hudson Valley New York Media | 12.83% | 25.54x |
| Rochester New York Cluster | 20.56% | 23.89x |
| ISPs & Local Services | 0.11% | 21.21x |
| Online Games | 3.71% | 19.21x |
| New England & Ivy League Sports | 3.90% | 13.31x |
| Local & Travel England - North Midlands | 0.04% | 13.06x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.32% | 12.47x |
Composition Percentage:
The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
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DEMOGRAPHICS
The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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