Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 687.4 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 687.4 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is Competitive Wrestling Enthusiasts.

Interest Composition Index
Competitive Wrestling Enthusiasts 27.93% 14.71x
Vermont Trip Planners 25.62% 13.71x
Syracuse Orange Fans 18.52% 12.48x
UConn Huskies Fans 18.21% 11.61x
Northeastern Voters 19.58% 11.12x
Mid-Range Grocery Shoppers 23.47% 10.95x
Boston Trip Planners 16.77% 10.93x
Cape Cod News Readers 19.48% 10.79x
Coffee Lovers 19.45% 10.59x
Canoeing and Kayaking Enthusiasts 18.54% 10.16x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.03% 4.09x
Forever 21 0.16% 3.41x
Carhartt 0.02% 2.15x
Eddie Bauer 0.05% 1.93x
Hollister 0.05% 1.66x
Aeropostale 0.08% 1.63x
Express 0.12% 1.60x
The Childrens Place 0.12% 1.53x
American Eagle Outfitters 0.13% 1.45x
Ralph Lauren 0.02% 1.44x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is saratogian.com.

Website Composition Index
saratogian.com 11.47% 298.57x
shenet.org 2.60% 298.35x
troyrecord.com 10.88% 288.57x
leaderherald.com 4.81% 286.95x
cbs6albany.com 27.23% 274.38x
hvcc.edu 2.20% 265.36x
wantaddigest.com 3.68% 251.76x
altamontenterprise.com 2.15% 249.07x
goremountain.com 2.78% 229.28x
potsdam.edu 1.87% 227.52x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 1.14% 69.23x
Vermont Cluster 8.74% 32.85x
Upstate New York Local Information Cluster 36.84% 32.83x
Hudson Valley New York Media 12.83% 25.54x
Rochester New York Cluster 20.56% 23.89x
ISPs & Local Services 0.11% 21.21x
Online Games 3.71% 19.21x
New England & Ivy League Sports 3.90% 13.31x
Local & Travel England - North Midlands 0.04% 13.06x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.32% 12.47x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female