Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 414 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 414 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 27.32% 12.81x
UConn Huskies Fans 23.52% 12.00x
Boston Trip Planners 19.96% 11.99x
New York Yankees Fans 27.62% 11.78x
Tax Filers 24.82% 11.65x
Cape Cod News Readers 25.36% 11.35x
Liberal News Readers 19.46% 10.93x
Advertising Professionals 18.02% 10.25x
School Closings Updates Readers 14.34% 10.14x
Breast Cancer Fund Raisers 16.70% 10.11x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 5.98x
Gap 0.02% 1.72x
J. Crew 0.01% 1.62x
Dressbarn 0.02% 1.32x
Jos A. Bank Clothiers 0.01% 1.18x
Victoria's Secret 0.02% 1.08x
Banana Republic 0.01% 0.97x
Old Navy 0.02% 0.94x
Johnston and Murphy 0.01% 0.89x
Maurices 0.02% 0.86x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is saratogian.com.

Website Composition Index
saratogian.com 12.17% 309.14x
troyrecord.com 10.13% 300.64x
leaderherald.com 6.93% 288.98x
wnyt.com 44.20% 287.98x
cdta.org 3.56% 273.79x
cbs6albany.com 47.21% 245.24x
hvcc.edu 3.39% 179.25x
poststar.com 30.06% 175.32x
newzjunky.com 4.21% 160.88x
northcountrypublicradio.org 14.26% 159.10x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 16.82% 32.91x
Vermont Cluster 6.19% 30.61x
Upstate New York Local Information Cluster 43.20% 29.99x
Rochester New York Cluster 34.08% 26.19x
Horse Racing 0.25% 19.06x
Online Games 4.58% 18.67x
New York City Real Estate Research Cluster 9.51% 16.49x
NYC Tourist Attractions 3.76% 16.31x
New England & Ivy League Sports 0.78% 13.92x
New York City Family & Activity Cluster 18.14% 13.09x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male