Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 727.1 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 727.1 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 26.85% 11.75x
Syracuse Orangemen Fans 17.88% 11.75x
Northeastern Voters 19.91% 9.71x
Boston Trip Planners 17.05% 9.44x
Canoeing and Kayaking Enthusiasts 17.63% 9.34x
Coffee Lovers 19.51% 9.19x
Mid-Range Grocery Shoppers 23.71% 9.17x
Liberal News Readers 11.63% 8.81x
New York Yankees Fans 13.66% 8.45x
Online Directory Searchers 13.87% 7.93x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Lululemon.

Location Composition Index
Lululemon 0.13% 4.35x
Eddie Bauer 0.02% 2.53x
Talbots 0.05% 1.83x
Banana Republic 0.05% 1.71x
American Eagle Outfitters 0.05% 1.53x
Zumiez 0.03% 1.47x
Victoria's Secret 0.07% 1.41x
Hugo Boss 0.01% 1.41x
Hollister 0.01% 1.35x
LOFT 0.04% 1.30x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is mpcourier.com.

Website Composition Index
mpcourier.com 3.19% 444.72x
cbs6albany.com 15.15% 379.00x
troyrecord.com 8.53% 354.81x
saratogian.com 9.19% 346.50x
leaderherald.com 4.76% 329.00x
wantaddigest.com 3.68% 314.58x
cdta.org 3.91% 301.85x
goremountain.com 2.64% 298.31x
saratogatodaynewspaper.com 2.15% 290.09x
shenet.org 2.64% 289.79x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 1.27% 72.25x
Upstate New York Local Information Cluster 30.61% 35.99x
Vermont Cluster 8.28% 32.70x
Hudson Valley New York Media 10.09% 25.43x
Rochester New York Cluster 15.86% 25.17x
Online Games 3.37% 19.29x
ISPs & Local Services 0.19% 17.19x
New England & Ivy League Sports 4.29% 15.00x
Horse Racing 2.00% 13.56x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.33% 12.70x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999