Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 702 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 702 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 26.14% 12.22x
Competitive Wrestling Enthusiasts 24.79% 12.06x
Syracuse Orange Fans 18.52% 11.56x
UConn Huskies Fans 18.32% 10.77x
Northeastern Voters 20.29% 10.62x
Boston Trip Planners 16.53% 10.20x
Coffee Lovers 19.41% 10.17x
Mid-Range Grocery Shoppers 23.50% 9.95x
Liberal News Readers 12.75% 9.40x
New York Yankees Fans 14.23% 9.38x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Lululemon.

Location Composition Index
Lululemon 0.15% 2.75x
Ralph Lauren 0.02% 2.52x
Talbots 0.09% 2.14x
Hollister 0.04% 1.89x
Victoria's Secret 0.12% 1.70x
Abercrombie & Fitch 0.04% 1.47x
Zumiez 0.04% 1.47x
American Eagle Outfitters 0.06% 1.40x
J. Crew 0.04% 1.39x
Dressbarn 0.05% 1.38x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is cdta.org.

Website Composition Index
cdta.org 3.47% 362.87x
troyrecord.com 9.36% 353.21x
cbs6albany.com 19.80% 351.24x
saratogian.com 9.89% 349.65x
leaderherald.com 5.53% 329.17x
wantaddigest.com 3.60% 318.71x
shenet.org 2.79% 295.97x
adirondackexplorer.org 2.30% 271.84x
watertowndailytimes.com 17.58% 265.20x
hvcc.edu 3.08% 262.39x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 1.33% 72.26x
Upstate New York Local Information Cluster 33.62% 35.10x
Vermont Cluster 8.38% 33.76x
Hudson Valley New York Media 10.64% 26.67x
Rochester New York Cluster 17.82% 24.53x
ISPs & Local Services 0.14% 20.51x
Online Games 3.38% 20.17x
Scuba Diving 0.29% 15.55x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.66% 14.53x
New England & Ivy League Sports 4.30% 14.07x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male