Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 624.3 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 624.3 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is Competitive Wrestling Enthusiasts.

Interest Composition Index
Competitive Wrestling Enthusiasts 39.33% 11.98x
North East State Fair Visitors 41.81% 11.62x
UConn Huskies Fans 29.65% 10.73x
Vermont Trip Planners 32.97% 10.60x
Cape Cod News Readers 33.20% 9.77x
Coffee Lovers 28.92% 9.54x
Boston Trip Planners 28.72% 9.50x
Syracuse Orange Fans 25.98% 9.07x
Liberal News Readers 25.55% 8.95x
New York Yankees Fans 24.41% 8.90x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.01% 3.39x
Forever 21 0.09% 2.98x
Zara 0.04% 2.55x
Ralph Lauren 0.02% 2.02x
J. Crew 0.05% 1.57x
The Childrens Place 0.09% 1.56x
Coach 0.04% 1.54x
Express 0.08% 1.51x
Uniqlo 0.01% 1.41x
Eddie Bauer 0.02% 1.41x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is theboneandjointcenter.com.

Website Composition Index
theboneandjointcenter.com 2.69% 311.45x
saratogian.com 12.49% 278.18x
troyrecord.com 10.78% 273.54x
leaderherald.com 5.58% 247.68x
altamontenterprise.com 2.09% 246.00x
cdta.org 2.92% 237.25x
wantaddigest.com 3.29% 234.22x
northcountrynow.com 2.04% 231.05x
watertowndailytimes.com 7.03% 225.93x
cbs6albany.com 43.57% 215.73x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 1.00% 71.22x
Vermont Cluster 8.60% 36.28x
Upstate New York Local Information Cluster 40.15% 31.48x
Hudson Valley New York Media 14.81% 28.11x
ISPs & Local Services 0.03% 24.06x
Rochester New York Cluster 25.00% 23.89x
Online Games 5.04% 19.55x
Horse Racing 2.56% 15.39x
Local & Travel England - North Midlands 0.07% 15.16x
Golf & Boats 0.01% 14.66x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female