Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 443.9 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 443.9 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is Competitive Wrestling Enthusiasts.

Interest Composition Index
Competitive Wrestling Enthusiasts 37.24% 14.80x
Vermont Trip Planners 29.21% 12.81x
North East State Fair Visitors 39.01% 12.52x
UConn Huskies Fans 25.17% 11.70x
Cape Cod News Readers 26.74% 11.35x
Syracuse Orange Fans 25.07% 10.88x
Boston Trip Planners 22.68% 10.81x
Coffee Lovers 24.92% 10.74x
Mid-Range Grocery Shoppers 27.32% 9.98x
Liberal News Readers 19.99% 9.95x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Forever 21.

Location Composition Index
Forever 21 0.13% 3.64x
Zara 0.04% 2.35x
Ralph Lauren 0.01% 1.67x
Charlotte Russe 0.05% 1.64x
The Childrens Place 0.10% 1.48x
Victoria's Secret 0.13% 1.47x
Express 0.03% 1.43x
Aeropostale 0.06% 1.34x
Carhartt 0.07% 1.34x
Eddie Bauer 0.02% 1.23x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is cbs6albany.com.

Website Composition Index
cbs6albany.com 39.78% 241.54x
poststar.com 32.14% 193.13x
news10.com 55.62% 161.00x
wnyt.com 48.46% 137.79x
visitlakegeorge.com 5.70% 102.55x
wwnytv.com 16.36% 94.11x
iloveny.com 14.18% 83.85x
wktv.com 9.60% 83.28x
uticaod.com 5.57% 81.34x
timesunion.com 49.88% 81.13x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 1.00% 68.33x
Vermont Cluster 8.95% 37.25x
Upstate New York Local Information Cluster 38.87% 34.96x
Hudson Valley New York Media 14.11% 29.10x
Rochester New York Cluster 24.36% 26.09x
ISPs & Local Services 0.06% 24.35x
Online Games 4.95% 20.88x
Local & Travel England - North Midlands 0.06% 15.49x
Horse Racing 2.83% 15.26x
Environmental Conservation 0.07% 14.19x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female