Dstillery Audiences

UPSTATE NEW YORK TRAVEL CLUSTER

Audience Size: 249.3 Thousand Devices

Explore the Upstate New York Travel Cluster Audience

Below you'll find more information about the Upstate New York Travel Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 249.3 thousand unique devices whose actions qualify for the Upstate New York Travel Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Upstate New York Travel Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Upstate New York Travel Cluster audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 56.33% 29.98x
Vermont Trip Planners 42.49% 26.69x
Indian Food Enthusiasts 29.91% 15.65x
Non-Profit Volunteers 37.36% 14.30x
New York Trip Planners 27.99% 14.24x
New York City Events Researchers 23.95% 14.04x
North East State Fair Visitors 46.53% 13.79x
Cape Cod News Readers 16.54% 12.88x
Syracuse Orange Fans 25.40% 12.81x
COVID Testing Researchers 6.55% 11.77x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Interest attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Upstate New York Travel Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Upstate New York Travel Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 5.74x
Uniqlo 0.01% 4.83x
Armani 0.01% 2.68x
Eddie Bauer 0.01% 2.40x
Zumiez 0.02% 2.20x
Old Navy 0.02% 1.54x
Johnston and Murphy 0.01% 0.89x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Location attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Upstate New York Travel Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Upstate New York Travel Cluster audience is saratogian.com.

Website Composition Index
saratogian.com 10.08% 412.57x
troyrecord.com 8.30% 411.93x
poststar.com 20.11% 314.13x
wnyt.com 63.02% 307.41x
cbs6albany.com 57.32% 305.05x
news10.com 70.37% 245.90x
northcountrypublicradio.org 9.68% 227.11x
dailygazette.com 27.43% 195.75x
adirondackdailyenterprise.com 3.84% 183.76x
wwnytv.com 17.57% 181.74x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Web attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Upstate New York Travel Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.23% 48.97x
Upstate New York Local Information Cluster 41.25% 38.98x
Vermont Cluster 4.28% 34.49x
Hudson Valley New York Media 11.63% 33.68x
Online Games 3.06% 27.04x
Rochester New York Cluster 27.32% 25.03x
Horse Racing 0.09% 15.53x
New York City Real Estate Research Cluster 1.69% 13.72x
New York City Family & Activity Cluster 9.62% 13.43x
NYC Tourist Attractions 1.70% 11.20x
Composition Percentage: The overlap percentage between the Upstate New York Travel Cluster audience and the Content Affinity attribute.
Index: A comparison of the Upstate New York Travel Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Upstate New York Travel Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male