Dstillery Audiences

UTAH CLUSTER

Audience Size: 1 Million Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 40.61% 13.04x
Utah Jazz Fans 31.11% 11.60x
Gonzaga Bulldogs Fans 29.35% 10.73x
Arizona Wildcats Fans 24.90% 10.06x
Oregon Ducks Fans 21.85% 8.77x
Liberal News Readers 19.23% 8.40x
Competitive Sports Participants 20.49% 7.84x
Eco-Conscious Consumers 18.60% 7.70x
Aspen Trip Planners 20.46% 7.67x
Advertising Professionals 19.58% 7.65x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.05x
Buckle 0.37% 1.86x
Bonobos 0.11% 1.71x
Dressbarn 0.06% 1.64x
Eddie Bauer 0.03% 1.46x
REI 0.02% 1.41x
The North Face 0.02% 1.38x
Zumiez 0.08% 1.35x
Mens Wearhouse 0.45% 1.23x
Topshop 0.02% 1.20x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is larkinmortuary.com.

Website Composition Index
larkinmortuary.com 1.21% 217.29x
sugardoodle.net 1.78% 213.99x
redbuttegarden.org 2.56% 213.20x
rivertoncity.com 1.61% 209.45x
utahvalley.com 3.96% 203.62x
thisistheplace.org 2.43% 202.23x
slcolibrary.org 1.67% 199.10x
cedarcityutah.com 2.82% 196.29x
ldschurchtemples.org 1.34% 193.40x
loganutah.org 2.14% 192.20x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.

Content Affinity Composition Index
National Parks 5.75% 21.23x
Idaho Cluster 11.11% 20.87x
Local & Travel England - North Midlands 0.06% 14.36x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 13.19x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 7.62% 11.76x
Environmental Conservation 0.06% 10.88x
Tahoe & Reno Tourism 3.95% 10.64x
Pac 12 Sports 1.33% 10.59x
Winter Sports & Gear 1.73% 10.54x
Local & Travel England - Northern England 0.10% 10.24x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female