Dstillery Audiences

UTAH CLUSTER

Audience Size: 1.1 Million Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 31.07% 19.16x
Utah Jazz Fans 20.28% 14.26x
Gonzaga Bulldogs Fans 21.38% 14.04x
Arizona Wildcats Fans 16.59% 11.98x
Oregon Ducks Fans 13.47% 9.80x
Aspen Trip Planners 14.38% 9.57x
Liberal News Readers 13.33% 9.54x
Competitive Sports Participants 13.84% 8.89x
Eco-Conscious Consumers 12.63% 8.78x
Advertising Professionals 13.16% 8.66x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Bonobos.

Location Composition Index
Bonobos 0.10% 2.10x
Dressbarn 0.08% 1.94x
Buckle 0.27% 1.87x
Lululemon 0.06% 1.30x
Zumiez 0.07% 1.16x
White House Black Market 0.20% 1.11x
Mens Wearhouse 0.44% 1.11x
Patagonia 0.01% 1.09x
The North Face 0.02% 1.09x
Lane Bryant 0.04% 1.08x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is larkinmortuary.com.

Website Composition Index
larkinmortuary.com 1.64% 230.01x
sugardoodle.net 2.42% 228.71x
redbuttegarden.org 2.91% 225.81x
slcolibrary.org 1.78% 218.22x
rivertoncity.com 1.81% 214.30x
thisistheplace.org 2.73% 214.26x
utahvalley.com 4.40% 213.52x
cedarcityutah.com 2.35% 212.75x
utahsymphony.org 2.63% 205.62x
lifesjourneytoperfection.net 1.83% 204.34x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.

Content Affinity Composition Index
National Parks 6.02% 21.88x
Idaho Cluster 9.65% 20.42x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 11.46x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 5.84% 11.09x
Winter Sports & Gear 1.93% 10.55x
Pac 12 Sports 1.57% 10.36x
Tahoe & Reno Tourism 3.58% 10.16x
Environmental Conservation 0.06% 10.14x
Backpacking 5.09% 10.10x
Colorado Cluster 5.50% 9.72x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female