Dstillery Audiences

UTAH CLUSTER

Audience Size: 348.4 Thousand Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 348.4 thousand unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 79.39% 31.62x
Cycling Enthusiasts 54.00% 19.73x
Wyoming Cowboys Fans 16.92% 16.39x
Winter Sports Destination Seekers 10.53% 14.87x
Utah Jazz Fans 59.74% 14.38x
Montana and Idaho Trip Planners 35.05% 11.65x
Ski and Snowboard Enthusiasts 18.10% 9.43x
San Francisco Activities Researchers 6.19% 8.97x
Junk Food Lovers 9.40% 8.86x
Trampoline Shoppers 20.02% 8.74x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Maurices.

Location Composition Index
Maurices 0.06% 2.58x
Urban Outfitters 0.02% 1.56x
Old Navy 0.02% 1.42x
Mens Wearhouse 0.01% 1.35x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is standard.net.

Website Composition Index
standard.net 16.04% 285.05x
heraldextra.com 14.14% 269.95x
vanquishthefoe.com 5.15% 268.73x
utahutes.com 5.78% 209.84x
utahsadventurefamily.com 4.27% 195.72x
parkrecord.com 8.17% 194.69x
ldsdaily.com 14.90% 187.24x
fox13now.com 77.57% 160.76x
cougarboard.com 6.53% 160.21x
kutv.com 70.64% 158.70x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 8.52% 20.51x
Virginia Athletics 0.11% 17.73x
National Parks 0.07% 17.68x
College Sports 0.20% 14.87x
Colorado Snow 1.34% 14.24x
Winter Sports & Gear 0.10% 14.21x
Pac 12 Sports 1.32% 12.50x
Backpacking 1.03% 11.31x
Police Gear 0.03% 10.25x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 4.28% 10.22x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male