Dstillery Audiences

UTAH CLUSTER

Audience Size: 431.6 Thousand Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 431.6 thousand unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 61.23% 51.56x
Cycling Enthusiasts 38.98% 18.73x
Wyoming Cowboys Fans 23.51% 14.37x
Winter Sports Destination Seekers 13.90% 12.15x
Montana and Idaho Trip Planners 29.20% 11.94x
Advertising Professionals 10.58% 10.54x
Utah Jazz Fans 29.36% 10.54x
Financial Business Intelligence Researchers 9.64% 10.10x
Oregon Ducks Fans 13.52% 9.96x
Ski and Snowboard Enthusiasts 14.69% 9.89x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Maurices.

Location Composition Index
Maurices 0.07% 2.18x
Buckle 0.04% 2.08x
Jos A. Bank Clothiers 0.01% 1.96x
Hollister 0.01% 1.71x
Victoria's Secret 0.02% 1.56x
Zumiez 0.04% 1.45x
Gap 0.01% 1.44x
White House Black Market 0.02% 1.36x
Lululemon 0.01% 1.36x
Journeys 0.03% 1.31x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is larkinmortuary.com.

Website Composition Index
larkinmortuary.com 4.50% 248.68x
standard.net 17.37% 209.83x
heraldextra.com 14.30% 197.26x
vanquishthefoe.com 6.00% 188.30x
parkrecord.com 5.74% 169.19x
seagullbook.com 2.30% 165.77x
mylifebygogogoff.com 2.17% 162.07x
utahutes.com 4.83% 159.77x
ldsdaily.com 6.83% 155.67x
utahsadventurefamily.com 4.88% 155.22x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 8.41% 19.37x
National Parks 0.12% 18.68x
Winter Sports & Gear 0.14% 15.49x
Assorted Topics (Power Trains, Drones, Web Design) 0.09% 14.48x
Central California Cluster 1.59% 13.02x
Virginia Athletics 0.10% 12.71x
Colorado Snow 1.45% 12.49x
Northern California Cluster 6.06% 11.92x
Pac 12 Sports 1.10% 11.79x
Weather Information 0.03% 11.36x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male