Dstillery Audiences

UTAH CLUSTER

Audience Size: 692.5 Thousand Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 692.5 thousand unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 51.40% 35.73x
Competitive Sports Participants 23.59% 13.33x
Liberal News Readers 23.62% 13.21x
Advertising Professionals 22.79% 12.82x
Financial Business Intelligence Researchers 22.67% 12.73x
Eco-Conscious Consumers 21.22% 12.32x
Oregon Ducks Fans 25.52% 12.01x
Financial News Readers 20.47% 11.83x
Boston Trip Planners 20.63% 11.81x
Utah Jazz Fans 31.24% 11.62x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Maurices.

Location Composition Index
Maurices 0.02% 3.04x
Carhartt 0.06% 1.24x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is visitsaltlake.com.

Website Composition Index
visitsaltlake.com 1.59% 213.32x
larkinmortuary.com 2.99% 196.30x
stgeorgeutah.com 3.55% 174.28x
cachevalleydaily.com 2.59% 173.72x
utah.edu 1.29% 164.77x
kjzz.com 5.14% 154.16x
rcwilley.com 2.10% 151.22x
standard.net 20.77% 144.10x
heraldextra.com 18.98% 140.21x
crystalhotsprings.net 1.21% 134.56x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.

Content Affinity Composition Index
National Parks 0.70% 27.94x
Idaho Cluster 12.27% 22.85x
Alaska Cluster 2.10% 17.00x
Winter Sports & Gear 0.81% 16.98x
Central California Cluster 3.17% 16.86x
Homeschooling 0.06% 16.48x
Action Sports 0.64% 16.38x
Assorted Topics (Power Trains, Drones, Web Design) 0.51% 15.35x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.66% 14.33x
Australia & New Zealand Media 2.10% 14.20x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male