Dstillery Audiences

UTAH CLUSTER

Audience Size: 1.2 Million Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 47.71% 33.98x
Utah Jazz Fans 33.50% 12.93x
Montana and Idaho Trip Planners 35.68% 12.86x
Arizona Wildcats Fans 27.92% 11.38x
Liberal News Readers 23.15% 11.26x
Advertising Professionals 22.64% 10.80x
Competitive Sports Participants 22.34% 10.74x
Gonzaga Bulldogs Fans 27.64% 10.74x
Financial Business Intelligence Researchers 22.04% 10.69x
Oregon Ducks Fans 25.61% 10.49x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.01% 3.07x
Maurices 0.04% 2.66x
Buckle 0.01% 2.00x
White House Black Market 0.01% 1.62x
Victoria's Secret 0.02% 1.56x
Carhartt 0.22% 1.49x
Old Navy 0.02% 1.46x
Journeys 0.01% 1.44x
Chicos 0.01% 1.39x
Mens Wearhouse 0.02% 1.35x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is utahvalley.com.

Website Composition Index
utahvalley.com 1.52% 169.09x
thisistheplace.org 1.13% 167.33x
rentler.com 1.26% 163.91x
utahsymphony.org 1.23% 161.22x
ldsdaily.com 2.38% 155.75x
byucougars.com 1.71% 153.49x
ifacountrystores.com 1.38% 150.29x
good4utah.com 2.03% 146.13x
ldsmag.com 1.03% 146.11x
larkinmortuary.com 2.09% 142.04x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.

Content Affinity Composition Index
National Parks 2.49% 25.28x
Idaho Cluster 15.29% 21.74x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 17.38x
Environmental Conservation 0.08% 16.27x
Local & Travel England - North Midlands 0.08% 15.44x
Central California Cluster 4.91% 13.77x
Pac 12 Sports 0.53% 13.41x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 13.25x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 10.43% 13.08x
Winter Sports & Gear 1.25% 12.85x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female