Dstillery Audiences

UTAH CLUSTER

Audience Size: 745.7 Thousand Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 745.7 thousand unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 50.68% 30.10x
Arizona Wildcats Fans 29.90% 10.73x
Montana and Idaho Trip Planners 36.34% 10.58x
Competitive Sports Participants 26.20% 10.44x
Utah Jazz Fans 32.80% 10.43x
Liberal News Readers 26.51% 10.40x
Financial Business Intelligence Researchers 25.47% 10.30x
Oregon Ducks Fans 27.08% 10.10x
Advertising Professionals 26.27% 9.98x
Financial News Readers 23.56% 9.80x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 2.20x
Maurices 0.02% 1.58x
Journeys 0.02% 1.48x
Carhartt 0.20% 1.47x
Buckle 0.01% 1.40x
Victoria's Secret 0.02% 1.39x
Mens Wearhouse 0.01% 0.91x
Old Navy 0.01% 0.88x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is ldsdaily.com.

Website Composition Index
ldsdaily.com 1.84% 170.56x
byucougars.com 1.44% 166.64x
visitsaltlake.com 4.79% 151.40x
larkinmortuary.com 2.40% 151.14x
utah.edu 1.40% 140.20x
ldsliving.com 3.26% 140.06x
vanquishthefoe.com 3.51% 134.54x
kjzz.com 6.69% 131.01x
crystalhotsprings.net 1.12% 127.07x
cachevalleydaily.com 2.46% 125.61x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.

Content Affinity Composition Index
National Parks 2.15% 24.00x
Idaho Cluster 17.02% 20.49x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 17.35x
Local & Travel England - North Midlands 0.11% 16.41x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.90x
Central California Cluster 5.60% 13.36x
Winter Sports & Gear 1.27% 13.11x
Pac 12 Sports 0.51% 13.03x
Environmental Conservation 0.08% 12.93x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 12.16% 12.52x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male