Dstillery Audiences

UTAH CLUSTER

Audience Size: 1.3 Million Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 34.97% 12.90x
Utah Jazz Fans 31.96% 12.25x
Arizona Wildcats Fans 26.83% 11.94x
Liberal News Readers 22.09% 11.28x
Gonzaga Bulldogs Fans 27.12% 11.07x
Oregon Ducks Fans 23.55% 10.72x
Advertising Professionals 21.64% 10.69x
Competitive Sports Participants 21.53% 10.42x
Financial Business Intelligence Researchers 21.34% 10.41x
TV Advertising Professionals 19.65% 10.28x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Maurices.

Location Composition Index
Maurices 0.02% 2.54x
American Eagle Outfitters 0.01% 1.86x
Carhartt 0.19% 1.72x
Mens Wearhouse 0.02% 1.19x
Victoria's Secret 0.01% 0.98x
Old Navy 0.01% 0.95x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is redbuttegarden.org.

Website Composition Index
redbuttegarden.org 1.15% 163.55x
utahvalley.com 2.08% 162.60x
thisistheplace.org 1.51% 160.71x
loganutah.org 1.08% 156.80x
utahsymphony.org 1.60% 152.94x
cedarcityutah.com 1.26% 151.76x
rentler.com 1.71% 151.03x
ldsdaily.com 3.23% 147.39x
byucougars.com 2.32% 145.99x
ldsmag.com 1.47% 140.45x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.

Content Affinity Composition Index
National Parks 3.04% 24.09x
Idaho Cluster 13.60% 21.17x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 20.14x
Local & Travel England - North Midlands 0.08% 17.16x
Environmental Conservation 0.07% 14.53x
Tahoe & Reno Tourism 4.28% 13.11x
Local & Travel England - Northern England 0.16% 13.00x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 9.79% 12.97x
Central California Cluster 4.99% 12.57x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 12.28x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female