Dstillery Audiences

UTAH CLUSTER

Audience Size: 888.7 Thousand Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 888.7 thousand unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 50.46% 37.02x
Liberal News Readers 22.12% 11.93x
Competitive Sports Participants 22.23% 11.69x
Advertising Professionals 21.66% 11.49x
Financial Business Intelligence Researchers 21.40% 11.17x
Montana and Idaho Trip Planners 30.17% 10.85x
Oregon Ducks Fans 23.38% 10.63x
Eco-Conscious Consumers 19.08% 10.59x
Readers of Japanese Content 20.99% 10.45x
Arizona Wildcats Fans 26.77% 10.39x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Maurices.

Location Composition Index
Maurices 0.05% 3.01x
Buckle 0.03% 2.46x
Zumiez 0.02% 2.17x
White House Black Market 0.02% 1.67x
Mens Wearhouse 0.02% 1.62x
Journeys 0.02% 1.38x
Carhartt 0.15% 1.34x
Victoria's Secret 0.02% 1.30x
Chicos 0.01% 1.16x
The Childrens Place 0.01% 1.11x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is larkinmortuary.com.

Website Composition Index
larkinmortuary.com 3.01% 179.62x
stgeorgeutah.com 1.95% 161.09x
utah.edu 1.32% 159.38x
cachevalleydaily.com 2.39% 149.57x
kjzz.com 5.01% 137.30x
lawlessrepublic.com 1.18% 135.35x
rcwilley.com 1.18% 135.03x
crystalhotsprings.net 1.19% 132.99x
slcpd.com 1.20% 129.24x
heraldextra.com 17.71% 126.48x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.

Content Affinity Composition Index
National Parks 0.52% 23.24x
Idaho Cluster 11.34% 20.19x
Homeschooling 0.04% 17.19x
Environmental Conservation 0.08% 16.08x
Central California Cluster 3.06% 15.12x
Winter Sports & Gear 0.56% 14.91x
Alaska Cluster 1.62% 14.74x
Action Sports 0.49% 14.34x
Assorted Topics (Power Trains, Drones, Web Design) 0.35% 13.18x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.53% 13.00x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male