Explore the Utah Cluster Audience
Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 763.7 thousand unique devices whose actions qualify for the Utah Cluster audience.
INTERESTS
The Utah Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Utah Cluster audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 38.07% | 13.48x |
| Utah Jazz Fans | 30.22% | 12.56x |
| Gonzaga Bulldogs Fans | 29.06% | 11.84x |
| Arizona Wildcats Fans | 25.67% | 11.52x |
| Oregon Ducks Fans | 22.70% | 10.29x |
| Liberal News Readers | 20.20% | 10.06x |
| Competitive Sports Participants | 20.60% | 9.52x |
| Financial Business Intelligence Researchers | 19.00% | 9.34x |
| Advertising Professionals | 20.08% | 9.30x |
| Conservative News Readers | 20.39% | 9.18x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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APPAREL RETAILERS
The Utah Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Utah Cluster audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.43x |
| Buckle | 0.10% | 2.09x |
| Eddie Bauer | 0.02% | 1.52x |
| Carhartt | 0.07% | 1.48x |
| Zumiez | 0.06% | 1.29x |
| Lululemon | 0.03% | 1.24x |
| Madewell | 0.01% | 1.22x |
| Lane Bryant | 0.04% | 1.21x |
| Johnston and Murphy | 0.13% | 1.19x |
| The North Face | 0.01% | 1.19x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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WEBSITES
The Utah Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Utah Cluster audience is standard.net.
| Website | Composition | Index |
| standard.net | 8.53% | 186.43x |
| ldsdaily.com | 6.19% | 178.11x |
| cachevalleydaily.com | 5.22% | 170.06x |
| heraldextra.com | 13.68% | 161.48x |
| visitsaltlake.com | 12.84% | 158.23x |
| good4utah.com | 6.33% | 148.29x |
| ldsliving.com | 9.96% | 130.58x |
| hjnews.com | 3.78% | 107.38x |
| byu.edu | 3.49% | 106.43x |
| stgeorgeutah.com | 19.31% | 102.15x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 4.74% | 23.54x |
| Idaho Cluster | 11.51% | 23.46x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.13% | 16.09x |
| Local & Travel England - North Midlands | 0.05% | 14.80x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 8.41% | 13.47x |
| Tahoe & Reno Tourism | 3.95% | 12.13x |
| Alaska Cluster | 2.59% | 11.34x |
| Local & Travel England - Northern England | 0.10% | 11.18x |
| Winter Sports & Gear | 1.47% | 11.10x |
| Environmental Conservation | 0.05% | 10.97x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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DEMOGRAPHICS
The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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