Dstillery Audiences

UTAH CLUSTER

Audience Size: 1.1 Million Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 36.57% 16.01x
Utah Jazz Fans 26.59% 15.63x
Gonzaga Bulldogs Fans 23.04% 12.29x
Arizona Wildcats Fans 14.31% 8.04x
Oregon Trip Planners 18.59% 6.86x
Oregon Ducks Fans 12.80% 6.82x
Aspen Trip Planners 12.53% 6.77x
Liberal News Readers 9.12% 6.75x
Ski and Snowboard Enthusiasts 10.46% 6.56x
Competitive Sports Participants 10.57% 6.46x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Coach.

Location Composition Index
Coach 0.06% 1.49x
REI 0.02% 1.46x
Patagonia 0.01% 1.42x
Carhartt 0.21% 1.31x
Talbots 0.04% 1.30x
Gymboree 0.03% 1.26x
The North Face 0.02% 1.23x
Lane Bryant 0.04% 1.21x
H&M 0.03% 1.19x
American Eagle Outfitters 0.04% 1.19x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is redbuttegarden.org.

Website Composition Index
redbuttegarden.org 2.38% 303.17x
lagoonpark.com 2.40% 296.87x
rivertoncity.com 1.56% 286.94x
utahvalley.com 4.95% 286.04x
slcolibrary.org 1.97% 278.82x
stgeorgenews.com 1.39% 270.04x
loganutah.org 2.13% 266.31x
thisistheplace.org 2.56% 263.91x
larkinmortuary.com 2.86% 263.25x
utahyouthsoccer.net 1.28% 262.36x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.

Content Affinity Composition Index
National Parks 6.54% 24.43x
Idaho Cluster 6.68% 20.64x
Winter Sports & Gear 1.86% 10.30x
Backpacking 5.73% 9.39x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.20% 9.18x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 4.50% 9.18x
Assorted Topics #11662 (Viral Media, Paid Traffic) 2.38% 9.08x
Pac 12 Sports 1.44% 8.99x
Tahoe & Reno Tourism 2.74% 8.86x
Colorado Cluster 3.58% 8.78x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999