Dstillery Audiences

UTAH CLUSTER

Audience Size: 1.2 Million Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 38.96% 11.64x
Arizona Wildcats Fans 29.24% 10.93x
Utah Jazz Fans 32.10% 10.68x
Gonzaga Bulldogs Fans 31.26% 10.16x
Oregon Ducks Fans 26.99% 9.71x
Liberal News Readers 25.70% 9.01x
Conservative News Readers 24.87% 8.83x
Advertising Professionals 25.40% 8.64x
Competitive Sports Participants 27.45% 8.52x
Entertainment Industry Decision Makers 20.95% 8.42x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Buckle.

Location Composition Index
Buckle 0.07% 2.10x
Columbia 0.01% 1.96x
Patagonia 0.01% 1.79x
Eddie Bauer 0.02% 1.76x
Carhartt 0.31% 1.42x
Zumiez 0.06% 1.26x
Free People 0.02% 1.25x
The Childrens Place 0.06% 1.20x
Journeys 0.07% 1.12x
Mens Wearhouse 0.05% 1.11x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is redbuttegarden.org.

Website Composition Index
redbuttegarden.org 1.51% 193.78x
rivertoncity.com 1.08% 188.59x
slcolibrary.org 1.24% 188.43x
utahvalley.com 3.01% 186.35x
usuo.org 1.36% 184.55x
thisistheplace.org 2.17% 182.58x
loganutah.org 1.56% 176.69x
cedarcityutah.com 1.84% 175.97x
utahsymphony.org 2.24% 170.92x
lawlessrepublic.com 1.10% 167.53x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 11.91% 23.25x
National Parks 3.98% 22.91x
Local & Travel England - North Midlands 0.08% 16.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 16.22x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 9.49% 14.06x
Environmental Conservation 0.07% 13.18x
Tahoe & Reno Tourism 4.13% 12.28x
Local & Travel England - Northern England 0.14% 12.12x
Alaska Cluster 2.74% 11.98x
Colorado Cluster 7.60% 11.21x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female