Dstillery Audiences

UTAH CLUSTER

Audience Size: 796.5 Thousand Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 796.5 thousand unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 50.91% 34.92x
Liberal News Readers 22.00% 11.70x
Competitive Sports Participants 21.64% 11.44x
Advertising Professionals 20.93% 11.07x
Financial Business Intelligence Researchers 21.00% 11.02x
Oregon Ducks Fans 23.46% 10.85x
Arizona Wildcats Fans 26.21% 10.43x
Eco-Conscious Consumers 17.95% 10.37x
Financial News Readers 18.82% 10.25x
Tampa and St Petersburg Trip Planners 19.78% 10.25x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Maurices.

Location Composition Index
Maurices 0.09% 2.32x
Eddie Bauer 0.02% 2.14x
Zumiez 0.03% 1.96x
Buckle 0.04% 1.81x
Victoria's Secret 0.04% 1.41x
The Childrens Place 0.04% 1.39x
Old Navy 0.05% 1.37x
Carhartt 0.29% 1.28x
Forever 21 0.01% 1.25x
Mens Wearhouse 0.04% 1.19x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is larkinmortuary.com.

Website Composition Index
larkinmortuary.com 3.25% 170.55x
utah.edu 1.24% 151.00x
cachevalleydaily.com 1.98% 150.87x
crystalhotsprings.net 1.01% 136.65x
weberstatesports.com 1.10% 135.63x
heraldextra.com 16.07% 135.21x
lawlessrepublic.com 1.88% 134.93x
kjzz.com 4.78% 134.53x
standard.net 18.34% 132.92x
utah.gov 1.92% 126.97x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.

Content Affinity Composition Index
National Parks 0.29% 19.49x
Idaho Cluster 10.32% 18.62x
Environmental Conservation 0.06% 15.78x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 14.51x
Winter Sports & Gear 0.33% 14.04x
Central California Cluster 2.72% 13.52x
Homeschooling 0.02% 12.70x
Colorado Snow 1.27% 12.49x
Alaska Cluster 1.18% 12.40x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.37% 12.28x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male