Dstillery Audiences

UTAH CLUSTER

Audience Size: 1 Million Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 33.46% 18.96x
Utah Jazz Fans 22.45% 15.76x
Gonzaga Bulldogs Fans 22.64% 14.38x
Arizona Wildcats Fans 16.34% 11.37x
Aspen Trip Planners 14.59% 9.54x
Liberal News Readers 11.91% 9.47x
Oregon Ducks Fans 14.34% 9.43x
Trampoline Shoppers 13.98% 9.00x
Wyoming Cowboys Fans 13.12% 8.87x
Competitive Sports Participants 12.72% 8.79x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 2.33x
Bonobos 0.05% 2.09x
Buckle 0.13% 1.70x
Talbots 0.04% 1.55x
Zumiez 0.04% 1.24x
Dressbarn 0.03% 1.17x
Journeys 0.03% 1.12x
REI 0.01% 1.06x
White House Black Market 0.07% 1.03x
Hugo Boss 0.02% 1.00x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is lagoonpark.com.

Website Composition Index
lagoonpark.com 1.19% 242.48x
larkinmortuary.com 2.04% 233.00x
sugardoodle.net 3.11% 232.09x
utahvalley.com 4.17% 227.21x
rivertoncity.com 1.44% 226.12x
slcolibrary.org 1.87% 225.62x
redbuttegarden.org 2.89% 221.47x
thisistheplace.org 2.66% 218.60x
cedarcityutah.com 2.28% 217.34x
loganutah.org 2.11% 209.78x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.

Content Affinity Composition Index
National Parks 5.69% 23.57x
Idaho Cluster 8.51% 20.58x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 11.35x
Local & Travel England - North Midlands 0.03% 11.29x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 5.24% 10.90x
Winter Sports & Gear 2.07% 10.71x
Pac 12 Sports 1.77% 10.65x
Environmental Conservation 0.05% 10.61x
Tahoe & Reno Tourism 3.36% 10.26x
Backpacking 5.33% 10.20x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female