Dstillery Audiences

UTAH CLUSTER

Audience Size: 763.7 Thousand Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 763.7 thousand unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 38.07% 13.48x
Utah Jazz Fans 30.22% 12.56x
Gonzaga Bulldogs Fans 29.06% 11.84x
Arizona Wildcats Fans 25.67% 11.52x
Oregon Ducks Fans 22.70% 10.29x
Liberal News Readers 20.20% 10.06x
Competitive Sports Participants 20.60% 9.52x
Financial Business Intelligence Researchers 19.00% 9.34x
Advertising Professionals 20.08% 9.30x
Conservative News Readers 20.39% 9.18x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.43x
Buckle 0.10% 2.09x
Eddie Bauer 0.02% 1.52x
Carhartt 0.07% 1.48x
Zumiez 0.06% 1.29x
Lululemon 0.03% 1.24x
Madewell 0.01% 1.22x
Lane Bryant 0.04% 1.21x
Johnston and Murphy 0.13% 1.19x
The North Face 0.01% 1.19x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is standard.net.

Website Composition Index
standard.net 8.53% 186.43x
ldsdaily.com 6.19% 178.11x
cachevalleydaily.com 5.22% 170.06x
heraldextra.com 13.68% 161.48x
visitsaltlake.com 12.84% 158.23x
good4utah.com 6.33% 148.29x
ldsliving.com 9.96% 130.58x
hjnews.com 3.78% 107.38x
byu.edu 3.49% 106.43x
stgeorgeutah.com 19.31% 102.15x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.

Content Affinity Composition Index
National Parks 4.74% 23.54x
Idaho Cluster 11.51% 23.46x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 16.09x
Local & Travel England - North Midlands 0.05% 14.80x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.41% 13.47x
Tahoe & Reno Tourism 3.95% 12.13x
Alaska Cluster 2.59% 11.34x
Local & Travel England - Northern England 0.10% 11.18x
Winter Sports & Gear 1.47% 11.10x
Environmental Conservation 0.05% 10.97x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female