Dstillery Audiences

UTAH CLUSTER

Audience Size: 581.1 Thousand Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 581.1 thousand unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 49.48% 32.50x
Liberal News Readers 25.29% 15.43x
Competitive Sports Participants 26.32% 15.13x
Financial Business Intelligence Researchers 25.01% 14.67x
Arizona Wildcats Fans 30.37% 14.40x
Advertising Professionals 25.16% 14.29x
Oregon Ducks Fans 28.06% 13.98x
Eco-Conscious Consumers 22.79% 13.97x
Boston Trip Planners 22.64% 13.90x
Financial News Readers 22.77% 13.58x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Maurices.

Location Composition Index
Maurices 0.03% 1.96x
White House Black Market 0.02% 1.80x
Journeys 0.02% 1.52x
Buckle 0.01% 1.23x
Victoria's Secret 0.02% 1.18x
Carhartt 0.12% 1.16x
Mens Wearhouse 0.01% 1.05x
Old Navy 0.01% 0.88x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is visitsaltlake.com.

Website Composition Index
visitsaltlake.com 2.39% 210.95x
ldsliving.com 1.79% 195.57x
larkinmortuary.com 2.61% 190.51x
cachevalleydaily.com 2.90% 173.82x
stgeorgeutah.com 5.24% 173.46x
kjzz.com 5.16% 151.83x
rcwilley.com 3.20% 151.75x
standard.net 19.48% 149.00x
heraldextra.com 18.24% 142.91x
utahsadventurefamily.com 3.71% 138.83x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.

Content Affinity Composition Index
National Parks 1.11% 33.52x
Idaho Cluster 14.05% 25.52x
Central California Cluster 4.07% 18.77x
Alaska Cluster 3.03% 18.74x
Assorted Topics (Power Trains, Drones, Web Design) 0.90% 16.86x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 16.66x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 10.02% 16.58x
Winter Sports & Gear 0.78% 16.23x
Action Sports 0.64% 16.01x
Australia & New Zealand Media 2.49% 15.55x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male