Explore the Utah Cluster Audience
Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Utah Cluster audience.
INTERESTS
The Utah Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Utah Cluster audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 38.96% | 11.64x |
| Arizona Wildcats Fans | 29.24% | 10.93x |
| Utah Jazz Fans | 32.10% | 10.68x |
| Gonzaga Bulldogs Fans | 31.26% | 10.16x |
| Oregon Ducks Fans | 26.99% | 9.71x |
| Liberal News Readers | 25.70% | 9.01x |
| Conservative News Readers | 24.87% | 8.83x |
| Advertising Professionals | 25.40% | 8.64x |
| Competitive Sports Participants | 27.45% | 8.52x |
| Entertainment Industry Decision Makers | 20.95% | 8.42x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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APPAREL RETAILERS
The Utah Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Utah Cluster audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.07% | 2.10x |
| Columbia | 0.01% | 1.96x |
| Patagonia | 0.01% | 1.79x |
| Eddie Bauer | 0.02% | 1.76x |
| Carhartt | 0.31% | 1.42x |
| Zumiez | 0.06% | 1.26x |
| Free People | 0.02% | 1.25x |
| The Childrens Place | 0.06% | 1.20x |
| Journeys | 0.07% | 1.12x |
| Mens Wearhouse | 0.05% | 1.11x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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WEBSITES
The Utah Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Utah Cluster audience is redbuttegarden.org.
| Website | Composition | Index |
| redbuttegarden.org | 1.51% | 193.78x |
| rivertoncity.com | 1.08% | 188.59x |
| slcolibrary.org | 1.24% | 188.43x |
| utahvalley.com | 3.01% | 186.35x |
| usuo.org | 1.36% | 184.55x |
| thisistheplace.org | 2.17% | 182.58x |
| loganutah.org | 1.56% | 176.69x |
| cedarcityutah.com | 1.84% | 175.97x |
| utahsymphony.org | 2.24% | 170.92x |
| lawlessrepublic.com | 1.10% | 167.53x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Utah Cluster audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 11.91% | 23.25x |
| National Parks | 3.98% | 22.91x |
| Local & Travel England - North Midlands | 0.08% | 16.89x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 16.22x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 9.49% | 14.06x |
| Environmental Conservation | 0.07% | 13.18x |
| Tahoe & Reno Tourism | 4.13% | 12.28x |
| Local & Travel England - Northern England | 0.14% | 12.12x |
| Alaska Cluster | 2.74% | 11.98x |
| Colorado Cluster | 7.60% | 11.21x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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DEMOGRAPHICS
The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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