Dstillery Audiences

UTAH CLUSTER

Audience Size: 590.5 Thousand Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 590.5 thousand unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 54.40% 46.91x
Wyoming Cowboys Fans 23.80% 14.77x
Liberal News Readers 14.52% 13.45x
Competitive Sports Participants 15.36% 12.58x
Winter Sports Destination Seekers 16.64% 12.54x
Advertising Professionals 15.25% 12.06x
Financial Business Intelligence Researchers 14.13% 11.55x
Oregon Ducks Fans 17.66% 11.28x
Arizona Wildcats Fans 21.61% 11.25x
Financial News Readers 11.73% 11.14x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Maurices.

Location Composition Index
Maurices 0.09% 2.88x
Zumiez 0.03% 2.28x
Buckle 0.04% 2.22x
Lane Bryant 0.03% 1.87x
The Childrens Place 0.04% 1.78x
Eddie Bauer 0.01% 1.70x
Forever 21 0.01% 1.70x
Mens Wearhouse 0.04% 1.67x
Journeys 0.04% 1.67x
Gymboree 0.02% 1.60x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is larkinmortuary.com.

Website Composition Index
larkinmortuary.com 4.32% 186.41x
lawlessrepublic.com 2.27% 180.42x
cachevalleydaily.com 1.76% 173.04x
utah.edu 1.50% 167.64x
kjzz.com 3.75% 159.64x
standard.net 17.43% 159.51x
utah.gov 1.70% 159.19x
cityweekly.net 1.37% 156.55x
weberstatesports.com 1.44% 148.38x
heraldextra.com 13.87% 144.22x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 9.27% 18.57x
Environmental Conservation 0.04% 18.29x
National Parks 0.15% 17.33x
Winter Sports & Gear 0.28% 14.96x
Colorado Snow 1.72% 14.67x
Central California Cluster 2.15% 14.14x
Virginia Athletics 0.15% 13.52x
Northern California Cluster 8.33% 12.89x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 7.25% 12.27x
College Sports 0.29% 12.23x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male