Explore the Utah Cluster Audience
Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Utah Cluster audience.
INTERESTS
The Utah Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Utah Cluster audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 31.07% | 19.16x |
| Utah Jazz Fans | 20.28% | 14.26x |
| Gonzaga Bulldogs Fans | 21.38% | 14.04x |
| Arizona Wildcats Fans | 16.59% | 11.98x |
| Oregon Ducks Fans | 13.47% | 9.80x |
| Aspen Trip Planners | 14.38% | 9.57x |
| Liberal News Readers | 13.33% | 9.54x |
| Competitive Sports Participants | 13.84% | 8.89x |
| Eco-Conscious Consumers | 12.63% | 8.78x |
| Advertising Professionals | 13.16% | 8.66x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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APPAREL RETAILERS
The Utah Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Utah Cluster audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.10% | 2.10x |
| Dressbarn | 0.08% | 1.94x |
| Buckle | 0.27% | 1.87x |
| Lululemon | 0.06% | 1.30x |
| Zumiez | 0.07% | 1.16x |
| White House Black Market | 0.20% | 1.11x |
| Mens Wearhouse | 0.44% | 1.11x |
| Patagonia | 0.01% | 1.09x |
| The North Face | 0.02% | 1.09x |
| Lane Bryant | 0.04% | 1.08x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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WEBSITES
The Utah Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Utah Cluster audience is larkinmortuary.com.
| Website | Composition | Index |
| larkinmortuary.com | 1.64% | 230.01x |
| sugardoodle.net | 2.42% | 228.71x |
| redbuttegarden.org | 2.91% | 225.81x |
| slcolibrary.org | 1.78% | 218.22x |
| rivertoncity.com | 1.81% | 214.30x |
| thisistheplace.org | 2.73% | 214.26x |
| utahvalley.com | 4.40% | 213.52x |
| cedarcityutah.com | 2.35% | 212.75x |
| utahsymphony.org | 2.63% | 205.62x |
| lifesjourneytoperfection.net | 1.83% | 204.34x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 6.02% | 21.88x |
| Idaho Cluster | 9.65% | 20.42x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.17% | 11.46x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 5.84% | 11.09x |
| Winter Sports & Gear | 1.93% | 10.55x |
| Pac 12 Sports | 1.57% | 10.36x |
| Tahoe & Reno Tourism | 3.58% | 10.16x |
| Environmental Conservation | 0.06% | 10.14x |
| Backpacking | 5.09% | 10.10x |
| Colorado Cluster | 5.50% | 9.72x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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DEMOGRAPHICS
The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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