Dstillery Audiences

UTAH CLUSTER

Audience Size: 1.1 Million Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 35.46% 15.79x
Utah Jazz Fans 24.87% 14.85x
Gonzaga Bulldogs Fans 24.74% 12.31x
Arizona Wildcats Fans 15.48% 9.43x
Liberal News Readers 10.98% 7.96x
Wyoming Cowboys Fans 14.27% 7.91x
Oregon Ducks Fans 14.55% 7.90x
Aspen Trip Planners 14.33% 7.75x
Trampoline Shoppers 15.01% 7.54x
Eco-Conscious Consumers 11.73% 7.41x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.59x
Aeropostale 0.03% 1.56x
American Eagle Outfitters 0.07% 1.55x
The North Face 0.03% 1.46x
Express Outlets 0.01% 1.35x
Gymboree 0.03% 1.20x
Zumiez 0.04% 1.15x
REI 0.02% 1.09x
Saint Laurent Paris 0.01% 1.07x
Patagonia 0.02% 1.02x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is lagoonpark.com.

Website Composition Index
lagoonpark.com 1.37% 288.53x
utahvalley.com 3.95% 281.38x
redbuttegarden.org 2.02% 281.24x
rivertoncity.com 1.34% 273.37x
sugardoodle.net 3.67% 272.04x
larkinmortuary.com 2.39% 269.23x
slcolibrary.org 1.87% 266.33x
thisistheplace.org 2.40% 261.53x
cedarcityutah.com 2.35% 256.46x
loganutah.org 1.94% 250.50x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.

Content Affinity Composition Index
National Parks 5.87% 24.83x
Idaho Cluster 7.67% 21.36x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 11.27x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 4.93% 10.92x
Environmental Conservation 0.05% 10.84x
Pac 12 Sports 1.92% 10.61x
Winter Sports & Gear 2.18% 9.98x
Backpacking 5.45% 9.90x
Tahoe & Reno Tourism 3.11% 9.52x
Colorado Cluster 4.39% 9.44x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male