Explore the Utah Cluster Audience
Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Utah Cluster audience.
INTERESTS
The Utah Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Utah Cluster audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 33.46% | 18.96x |
| Utah Jazz Fans | 22.45% | 15.76x |
| Gonzaga Bulldogs Fans | 22.64% | 14.38x |
| Arizona Wildcats Fans | 16.34% | 11.37x |
| Aspen Trip Planners | 14.59% | 9.54x |
| Liberal News Readers | 11.91% | 9.47x |
| Oregon Ducks Fans | 14.34% | 9.43x |
| Trampoline Shoppers | 13.98% | 9.00x |
| Wyoming Cowboys Fans | 13.12% | 8.87x |
| Competitive Sports Participants | 12.72% | 8.79x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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APPAREL RETAILERS
The Utah Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Utah Cluster audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.02% | 2.33x |
| Bonobos | 0.05% | 2.09x |
| Buckle | 0.13% | 1.70x |
| Talbots | 0.04% | 1.55x |
| Zumiez | 0.04% | 1.24x |
| Dressbarn | 0.03% | 1.17x |
| Journeys | 0.03% | 1.12x |
| REI | 0.01% | 1.06x |
| White House Black Market | 0.07% | 1.03x |
| Hugo Boss | 0.02% | 1.00x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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WEBSITES
The Utah Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Utah Cluster audience is lagoonpark.com.
| Website | Composition | Index |
| lagoonpark.com | 1.19% | 242.48x |
| larkinmortuary.com | 2.04% | 233.00x |
| sugardoodle.net | 3.11% | 232.09x |
| utahvalley.com | 4.17% | 227.21x |
| rivertoncity.com | 1.44% | 226.12x |
| slcolibrary.org | 1.87% | 225.62x |
| redbuttegarden.org | 2.89% | 221.47x |
| thisistheplace.org | 2.66% | 218.60x |
| cedarcityutah.com | 2.28% | 217.34x |
| loganutah.org | 2.11% | 209.78x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 5.69% | 23.57x |
| Idaho Cluster | 8.51% | 20.58x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.17% | 11.35x |
| Local & Travel England - North Midlands | 0.03% | 11.29x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 5.24% | 10.90x |
| Winter Sports & Gear | 2.07% | 10.71x |
| Pac 12 Sports | 1.77% | 10.65x |
| Environmental Conservation | 0.05% | 10.61x |
| Tahoe & Reno Tourism | 3.36% | 10.26x |
| Backpacking | 5.33% | 10.20x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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DEMOGRAPHICS
The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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