Dstillery Audiences

UTAH CLUSTER

Audience Size: 1.1 Million Devices

Explore the Utah Cluster Audience

Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Utah Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Utah Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utah Cluster audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 35.32% 16.14x
Utah Jazz Fans 27.66% 15.08x
Gonzaga Bulldogs Fans 23.72% 12.53x
Arizona Wildcats Fans 15.40% 8.57x
Wyoming Cowboys Fans 14.91% 7.75x
Oregon Ducks Fans 13.13% 7.42x
Liberal News Readers 10.26% 7.31x
Aspen Trip Planners 13.16% 7.21x
Oregon Trip Planners 17.98% 7.07x
Competitive Sports Participants 11.22% 6.94x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utah Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utah Cluster audience is Madewell.

Location Composition Index
Madewell 0.02% 1.59x
Patagonia 0.01% 1.58x
Talbots 0.07% 1.47x
Gymboree 0.04% 1.44x
REI 0.02% 1.32x
American Eagle Outfitters 0.06% 1.31x
H&M 0.04% 1.26x
Carhartt 0.22% 1.21x
Lane Bryant 0.04% 1.03x
The North Face 0.02% 0.95x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utah Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utah Cluster audience is redbuttegarden.org.

Website Composition Index
redbuttegarden.org 2.05% 299.54x
lagoonpark.com 1.88% 291.84x
utahvalley.com 4.52% 283.86x
rivertoncity.com 1.44% 280.85x
slcolibrary.org 1.93% 269.59x
sugardoodle.net 5.11% 266.02x
thisistheplace.org 2.74% 262.45x
larkinmortuary.com 2.83% 260.79x
loganutah.org 1.99% 253.06x
lifesjourneytoperfection.net 2.62% 251.12x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.

Content Affinity Composition Index
National Parks 6.26% 24.47x
Idaho Cluster 7.24% 20.36x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.22% 10.28x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 4.80% 9.89x
Pac 12 Sports 1.66% 9.67x
Winter Sports & Gear 2.08% 9.53x
Backpacking 5.65% 9.26x
Colorado Cluster 4.04% 9.08x
Tahoe & Reno Tourism 2.86% 9.02x
Assorted Topics #11662 (Viral Media, Paid Traffic) 2.92% 9.02x
Composition Percentage: The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utah Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male