Explore the Utah Cluster Audience
Below you'll find more information about the Utah Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Utah Cluster audience.
INTERESTS
The Utah Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Utah Cluster audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 40.61% | 13.04x |
| Utah Jazz Fans | 31.11% | 11.60x |
| Gonzaga Bulldogs Fans | 29.35% | 10.73x |
| Arizona Wildcats Fans | 24.90% | 10.06x |
| Oregon Ducks Fans | 21.85% | 8.77x |
| Liberal News Readers | 19.23% | 8.40x |
| Competitive Sports Participants | 20.49% | 7.84x |
| Eco-Conscious Consumers | 18.60% | 7.70x |
| Aspen Trip Planners | 20.46% | 7.67x |
| Advertising Professionals | 19.58% | 7.65x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Interest attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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APPAREL RETAILERS
The Utah Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Utah Cluster audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 2.05x |
| Buckle | 0.37% | 1.86x |
| Bonobos | 0.11% | 1.71x |
| Dressbarn | 0.06% | 1.64x |
| Eddie Bauer | 0.03% | 1.46x |
| REI | 0.02% | 1.41x |
| The North Face | 0.02% | 1.38x |
| Zumiez | 0.08% | 1.35x |
| Mens Wearhouse | 0.45% | 1.23x |
| Topshop | 0.02% | 1.20x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Location attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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WEBSITES
The Utah Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Utah Cluster audience is larkinmortuary.com.
| Website | Composition | Index |
| larkinmortuary.com | 1.21% | 217.29x |
| sugardoodle.net | 1.78% | 213.99x |
| redbuttegarden.org | 2.56% | 213.20x |
| rivertoncity.com | 1.61% | 209.45x |
| utahvalley.com | 3.96% | 203.62x |
| thisistheplace.org | 2.43% | 202.23x |
| slcolibrary.org | 1.67% | 199.10x |
| cedarcityutah.com | 2.82% | 196.29x |
| ldschurchtemples.org | 1.34% | 193.40x |
| loganutah.org | 2.14% | 192.20x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Web attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Utah Cluster audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 5.75% | 21.23x |
| Idaho Cluster | 11.11% | 20.87x |
| Local & Travel England - North Midlands | 0.06% | 14.36x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.16% | 13.19x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 7.62% | 11.76x |
| Environmental Conservation | 0.06% | 10.88x |
| Tahoe & Reno Tourism | 3.95% | 10.64x |
| Pac 12 Sports | 1.33% | 10.59x |
| Winter Sports & Gear | 1.73% | 10.54x |
| Local & Travel England - Northern England | 0.10% | 10.24x |
Composition Percentage:
The overlap percentage between the Utah Cluster audience and the Content Affinity attribute.
Index: A comparison of the Utah Cluster audience to the internet population.
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DEMOGRAPHICS
The Utah Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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