Dstillery Audiences

VAPING

Audience Size: 114.6 Thousand Devices

Explore the Vaping Audience

Below you'll find more information about the Vaping audience, broken down in different categories based on their digital and physical behaviors. These are 114.6 thousand unique devices whose actions qualify for the Vaping audience.

Dstillery Crafted Audiences

INTERESTS

The Vaping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vaping audience is Vaping Shoppers.

Interest Composition Index
Vaping Shoppers 93.03% 27.96x
Hookah Shoppers 68.57% 24.65x
CBD Oils Shoppers 58.91% 21.75x
High End TV Shoppers 42.10% 17.97x
Condom Shoppers 41.18% 17.58x
Honda Vehicle Shoppers 41.60% 17.26x
Android Fans 38.07% 17.24x
Beard Care Researchers 37.98% 17.23x
Mazda Vehicle Shoppers 38.99% 17.15x
Video Gamers 38.82% 16.66x
Composition Percentage: The overlap percentage between the Vaping audience and the Interest attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vaping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vaping audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 3.38x
Lane Bryant 0.03% 2.81x
American Apparel 0.02% 2.02x
Aeropostale 0.02% 1.98x
Zumiez 0.02% 1.96x
Belk 0.01% 1.86x
LOFT 0.03% 1.70x
American Eagle Outfitters 0.02% 1.70x
Bonobos 0.01% 1.68x
Carhartt 0.28% 1.60x
Composition Percentage: The overlap percentage between the Vaping audience and the Location attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vaping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vaping audience is myvaporstore.com.

Website Composition Index
myvaporstore.com 48.85% 1103.32x
vapewild.com 50.27% 1064.28x
giantvapes.com 54.59% 904.32x
keytocannabis.com 4.13% 66.56x
playstation.com 3.77% 48.36x
ubi.com 4.20% 43.65x
pewpewtactical.com 1.99% 41.21x
mentalmars.com 2.38% 38.70x
allgamers.com 2.40% 38.48x
odealo.com 1.65% 37.78x
Composition Percentage: The overlap percentage between the Vaping audience and the Web attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vaping audience is Marijuana.

Content Affinity Composition Index
Marijuana 2.85% 65.31x
Gadgets 0.60% 45.37x
Cigars 0.62% 42.98x
Airsoft & Paintball Equipment 0.89% 30.87x
Hobby Drones & Remote-Controlled Cars 1.50% 29.16x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.20% 27.59x
Phone & Computer Game Downloaders 2.18% 26.47x
Sports - Golf, Hunting, Fishing 0.43% 26.16x
Studio & Franchise Video Game Players 7.94% 25.24x
Motorsport Equipment 7.89% 23.03x
Composition Percentage: The overlap percentage between the Vaping audience and the Content Affinity attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vaping audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male