Dstillery Audiences

VAPING

Audience Size: 125.2 Thousand Devices

Explore the Vaping Audience

Below you'll find more information about the Vaping audience, broken down in different categories based on their digital and physical behaviors. These are 125.2 thousand unique devices whose actions qualify for the Vaping audience.

Dstillery Crafted Audiences

INTERESTS

The Vaping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vaping audience is Vaping Shoppers.

Interest Composition Index
Vaping Shoppers 94.92% 29.93x
Hookah Shoppers 62.29% 21.27x
CBD Oils Shoppers 55.71% 19.38x
Condom Shoppers 36.55% 14.71x
Blades and Hunting Knife Shoppers 41.50% 14.58x
High End TV Shoppers 35.57% 14.54x
Bodybuilding Enthusiasts 34.56% 14.52x
Honda Vehicle Shoppers 37.55% 14.16x
Mazda Vehicle Shoppers 34.42% 13.94x
Smartphone Case Shoppers 33.77% 13.71x
Composition Percentage: The overlap percentage between the Vaping audience and the Interest attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vaping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vaping audience is Dressbarn.

Location Composition Index
Dressbarn 0.06% 1.47x
Eddie Bauer 0.03% 1.36x
Carhartt 0.09% 1.26x
Ralph Lauren 0.01% 1.15x
REI 0.02% 1.14x
The Childrens Place 0.10% 1.13x
Ann Taylor 0.02% 1.03x
Jos A. Bank Clothiers 0.07% 0.99x
The North Face 0.02% 0.96x
Buckle 0.07% 0.95x
Composition Percentage: The overlap percentage between the Vaping audience and the Location attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vaping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vaping audience is gearbest.com.

Website Composition Index
gearbest.com 5.82% 23.70x
drugabuse.com 3.87% 22.71x
userbenchmark.com 3.72% 22.22x
cheaperthandirt.com 5.87% 21.32x
grabagun.com 3.26% 20.68x
cheatcc.com 4.57% 20.56x
authoritytattoo.com 3.16% 20.16x
oreillyauto.com 3.23% 19.65x
gamerevolution.com 7.36% 18.87x
privy.com 7.55% 18.50x
Composition Percentage: The overlap percentage between the Vaping audience and the Web attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vaping audience is Marijuana.

Content Affinity Composition Index
Marijuana 3.64% 48.86x
Content Streamers & Downloaders 0.11% 33.56x
Cigars 0.69% 30.06x
Gadgets 0.72% 25.37x
Airsoft & Paintball Equipment 0.90% 20.53x
Studio & Franchise Video Game Players 7.24% 20.15x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.93% 19.63x
Phone & Computer Game Downloaders 3.14% 19.27x
Hobby Drones & Remote-Controlled Cars 1.49% 18.87x
Motorsport Equipment 6.69% 16.21x
Composition Percentage: The overlap percentage between the Vaping audience and the Content Affinity attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vaping audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male