Dstillery Audiences

VAPING

Audience Size: 164.8 Thousand Devices

Explore the Vaping Audience

Below you'll find more information about the Vaping audience, broken down in different categories based on their digital and physical behaviors. These are 164.8 thousand unique devices whose actions qualify for the Vaping audience.

Dstillery Crafted Audiences

INTERESTS

The Vaping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vaping audience is Vaping Shoppers.

Interest Composition Index
Vaping Shoppers 94.45% 26.39x
Hookah Shoppers 67.25% 18.67x
CBD Oils Shoppers 57.76% 17.93x
Condom Shoppers 38.25% 13.79x
Bodybuilding Enthusiasts 36.78% 13.39x
Blades and Hunting Knife Shoppers 43.65% 13.35x
High End TV Shoppers 40.53% 13.20x
Honda Vehicle Shoppers 40.34% 12.86x
Mazda Vehicle Shoppers 37.42% 12.75x
Android Fans 35.50% 12.40x
Composition Percentage: The overlap percentage between the Vaping audience and the Interest attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vaping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vaping audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.01% 2.41x
Abercrombie & Fitch 0.01% 2.02x
Ralph Lauren 0.02% 1.87x
Express Outlets 0.01% 1.74x
Dressbarn 0.05% 1.69x
Eddie Bauer 0.03% 1.64x
REI 0.02% 1.53x
Carhartt 0.44% 1.52x
Belk 0.01% 1.34x
Old Navy 0.09% 1.27x
Composition Percentage: The overlap percentage between the Vaping audience and the Location attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vaping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vaping audience is myvaporstore.com.

Website Composition Index
myvaporstore.com 50.63% 817.09x
vapewild.com 50.92% 793.08x
giantvapes.com 54.82% 657.04x
vapingunderground.com 23.95% 516.98x
bladehq.com 2.35% 52.88x
dailyhighclub.com 1.69% 51.42x
keytocannabis.com 3.98% 50.49x
thecbdistillery.com 1.84% 49.62x
playstation.com 4.00% 40.33x
kicker.com 1.59% 36.85x
Composition Percentage: The overlap percentage between the Vaping audience and the Web attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vaping audience is Marijuana.

Content Affinity Composition Index
Marijuana 3.23% 48.65x
Cigars 0.68% 31.86x
Gadgets 0.63% 28.90x
Airsoft & Paintball Equipment 0.91% 20.87x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.01% 19.99x
Studio & Franchise Video Game Players 7.19% 19.86x
Hobby Drones & Remote-Controlled Cars 1.49% 19.70x
Phone & Computer Game Downloaders 2.66% 18.99x
Motorsport Equipment 7.18% 17.38x
Sports - Golf, Hunting, Fishing 0.39% 16.26x
Composition Percentage: The overlap percentage between the Vaping audience and the Content Affinity attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vaping audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male