Dstillery Audiences

VAPING

Audience Size: 249.8 Thousand Devices

Explore the Vaping Audience

Below you'll find more information about the Vaping audience, broken down in different categories based on their digital and physical behaviors. These are 249.8 thousand unique devices whose actions qualify for the Vaping audience.

Dstillery Crafted Audiences

INTERESTS

The Vaping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vaping audience is Vaping Shoppers.

Interest Composition Index
Vaping Shoppers 95.00% 29.92x
CBD Oils Shoppers 45.54% 20.93x
Blades and Hunting Knife Shoppers 31.96% 13.94x
Condom Shoppers 28.42% 13.73x
Cigars Shoppers 27.81% 13.70x
Darts Enthusiasts 27.93% 13.61x
Call of Duty Enthusiasts 28.24% 13.40x
Puzzle Enthusiasts 25.45% 13.36x
High End TV Shoppers 28.33% 13.21x
Piercing Fans 33.00% 13.11x
Composition Percentage: The overlap percentage between the Vaping audience and the Interest attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vaping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vaping audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.02% 1.61x
Lorna Jane 0.01% 1.53x
Columbia 0.02% 1.36x
Levi Strauss 0.02% 1.22x
Eddie Bauer 0.02% 1.14x
Mens Wearhouse 0.29% 1.13x
American Eagle Outfitters 0.06% 1.12x
Chicos 0.05% 1.08x
Aeropostale 0.03% 1.04x
Zumiez 0.04% 1.02x
Composition Percentage: The overlap percentage between the Vaping audience and the Location attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vaping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vaping audience is giantvapes.com.

Website Composition Index
giantvapes.com 24.04% 738.70x
myvaporstore.com 51.35% 735.45x
vapewild.com 43.59% 734.62x
ejuiceconnect.com 13.59% 619.60x
vapordna.com 29.57% 559.03x
vapingunderground.com 24.14% 517.42x
vaping.com 10.59% 499.15x
vapingpost.com 8.41% 416.56x
misthub.com 13.25% 336.43x
planetofthevapes.com 2.06% 101.22x
Composition Percentage: The overlap percentage between the Vaping audience and the Web attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vaping audience is Marijuana.

Content Affinity Composition Index
Marijuana 5.40% 41.70x
Cigars 0.82% 24.00x
Airsoft & Paintball Equipment 1.06% 20.08x
Gadgets 0.90% 18.65x
Studio & Franchise Video Game Players 8.36% 17.90x
Content Streamers & Downloaders 0.17% 16.47x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.03% 16.21x
Motorsport Equipment 6.03% 15.86x
Hobby Drones & Remote-Controlled Cars 1.41% 14.80x
Phone & Computer Game Downloaders 4.06% 14.71x
Composition Percentage: The overlap percentage between the Vaping audience and the Content Affinity attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vaping audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female