Dstillery Audiences

VAPING

Audience Size: 280.8 Thousand Devices

Explore the Vaping Audience

Below you'll find more information about the Vaping audience, broken down in different categories based on their digital and physical behaviors. These are 280.8 thousand unique devices whose actions qualify for the Vaping audience.

Dstillery Crafted Audiences

INTERESTS

The Vaping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vaping audience is Vaping Shoppers.

Interest Composition Index
Vaping Shoppers 94.64% 29.05x
Cigars Shoppers 30.53% 12.58x
Call of Duty Enthusiasts 28.86% 12.01x
High End TV Shoppers 24.92% 12.01x
Piercing Fans 33.81% 11.68x
Bodybuilding Enthusiasts 27.57% 11.51x
Skateboarding Enthusiasts 29.30% 11.09x
Android Fans 20.73% 11.04x
Acura Vehicle Shoppers 20.97% 10.28x
Smartphone Case Shoppers 23.72% 10.05x
Composition Percentage: The overlap percentage between the Vaping audience and the Interest attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vaping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vaping audience is Gymboree.

Location Composition Index
Gymboree 0.04% 1.47x
Carhartt 0.21% 1.02x
Zara 0.02% 0.94x
Journeys 0.02% 0.94x
Forever 21 0.04% 0.92x
Chicos 0.04% 0.92x
Zumiez 0.02% 0.89x
Coach 0.04% 0.85x
The Childrens Place 0.04% 0.80x
Banana Republic 0.03% 0.79x
Composition Percentage: The overlap percentage between the Vaping audience and the Location attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vaping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vaping audience is vaporl.com.

Website Composition Index
vaporl.com 17.24% 765.35x
vapewild.com 42.22% 705.60x
myvaporstore.com 58.40% 676.70x
ejuiceconnect.com 15.64% 583.16x
breazy.com 18.67% 549.37x
vapingunderground.com 23.97% 458.26x
aspirecig.com 8.71% 430.99x
vapordna.com 39.26% 413.03x
vaping.com 16.46% 377.85x
kandypens.com 2.39% 129.13x
Composition Percentage: The overlap percentage between the Vaping audience and the Web attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vaping audience is Marijuana.

Content Affinity Composition Index
Marijuana 5.60% 36.27x
Airsoft & Paintball Equipment 1.12% 19.65x
Cigars 0.88% 19.47x
Gadgets 0.91% 17.68x
Studio & Franchise Video Game Players 8.17% 15.80x
Motorsport Equipment 6.06% 15.13x
Hobby Drones & Remote-Controlled Cars 1.32% 14.98x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 3.95% 14.80x
Phone & Computer Game Downloaders 4.59% 13.45x
Sports - Golf, Hunting, Fishing 0.33% 11.94x
Composition Percentage: The overlap percentage between the Vaping audience and the Content Affinity attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vaping audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999