Dstillery Audiences

VAPING

Audience Size: 77.3 Thousand Devices

Explore the Vaping Audience

Below you'll find more information about the Vaping audience, broken down in different categories based on their digital and physical behaviors. These are 77.3 thousand unique devices whose actions qualify for the Vaping audience.

Dstillery Crafted Audiences

INTERESTS

The Vaping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vaping audience is Vaping Shoppers.

Interest Composition Index
Vaping Shoppers 92.92% 24.06x
Hookah Shoppers 74.73% 23.11x
CBD Oils Shoppers 64.10% 19.62x
High End TV Shoppers 46.64% 19.61x
Android Fans 43.59% 18.47x
Beard Care Researchers 42.86% 17.44x
Honda Vehicle Shoppers 46.76% 17.30x
Beer Aficionados 38.95% 17.07x
Mazda Vehicle Shoppers 42.74% 17.02x
Condom Shoppers 48.72% 16.59x
Composition Percentage: The overlap percentage between the Vaping audience and the Interest attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vaping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vaping audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 3.38x
American Apparel 0.02% 2.02x
Talbots 0.01% 1.69x
Bonobos 0.01% 1.68x
Carhartt 0.33% 1.49x
Jos A. Bank Clothiers 0.01% 1.40x
Journeys 0.03% 1.39x
Old Navy 0.02% 1.31x
H&M 0.02% 1.29x
Maurices 0.02% 1.19x
Composition Percentage: The overlap percentage between the Vaping audience and the Location attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vaping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vaping audience is ubi.com.

Website Composition Index
ubi.com 3.88% 58.67x
gearbest.com 5.44% 50.46x
activision.com 3.77% 49.23x
powerpyx.com 8.89% 47.29x
grabagun.com 3.55% 45.03x
drugabuse.com 3.13% 44.68x
cheaperthandirt.com 5.80% 43.20x
aliengearholsters.com 4.44% 42.62x
shacknews.com 7.86% 42.61x
gearnuke.com 3.84% 42.07x
Composition Percentage: The overlap percentage between the Vaping audience and the Web attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vaping audience is Marijuana.

Content Affinity Composition Index
Marijuana 2.81% 86.81x
Hobby Drones & Remote-Controlled Cars 1.45% 36.79x
Airsoft & Paintball Equipment 0.80% 36.13x
Sports - Golf, Hunting, Fishing 0.44% 33.24x
Phone & Computer Game Downloaders 1.89% 33.13x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.73% 28.88x
Studio & Franchise Video Game Players 8.80% 27.94x
Addiction & Recovery Reference 2.28% 26.67x
Car Keys, Locks & Remotes 5.89% 26.60x
Motorsport Equipment 8.07% 25.27x
Composition Percentage: The overlap percentage between the Vaping audience and the Content Affinity attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vaping audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male