Dstillery Audiences

VAPING

Audience Size: 270.9 Thousand Devices

Explore the Vaping Audience

Below you'll find more information about the Vaping audience, broken down in different categories based on their digital and physical behaviors. These are 270.9 thousand unique devices whose actions qualify for the Vaping audience.

Dstillery Crafted Audiences

INTERESTS

The Vaping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vaping audience is Vaping Shoppers.

Interest Composition Index
Vaping Shoppers 94.60% 30.27x
Cigars Shoppers 27.87% 13.06x
Call of Duty Enthusiasts 28.38% 12.38x
Piercing Fans 33.12% 12.32x
High End TV Shoppers 26.45% 12.32x
Bodybuilding Enthusiasts 28.87% 11.81x
Condom Shoppers 30.17% 11.79x
Android Fans 21.04% 11.47x
Skateboarding Enthusiasts 31.92% 11.37x
Grand Theft Auto Video Game Fans 28.80% 11.01x
Composition Percentage: The overlap percentage between the Vaping audience and the Interest attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vaping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vaping audience is Old Navy.

Location Composition Index
Old Navy 0.07% 1.13x
Lane Bryant 0.05% 1.11x
Dressbarn 0.05% 1.09x
Carhartt 0.25% 1.04x
Zumiez 0.03% 1.00x
Madewell 0.02% 0.98x
Brooks Brothers 0.03% 0.97x
Journeys 0.03% 0.97x
Armani 0.02% 0.96x
Chicos 0.05% 0.94x
Composition Percentage: The overlap percentage between the Vaping audience and the Location attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vaping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vaping audience is vaporl.com.

Website Composition Index
vaporl.com 15.37% 801.70x
giantvapes.com 15.06% 762.24x
vapewild.com 42.14% 706.70x
myvaporstore.com 54.32% 691.22x
breazy.com 16.16% 609.81x
ejuiceconnect.com 14.48% 587.61x
vapingunderground.com 24.33% 480.63x
vapordna.com 37.50% 457.98x
vaping.com 13.39% 439.00x
aspirecig.com 8.94% 436.92x
Composition Percentage: The overlap percentage between the Vaping audience and the Web attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vaping audience is Marijuana.

Content Affinity Composition Index
Marijuana 5.58% 37.65x
Cigars 0.79% 19.94x
Airsoft & Paintball Equipment 1.15% 19.05x
Gadgets 0.97% 17.59x
Studio & Franchise Video Game Players 8.53% 16.30x
Motorsport Equipment 6.04% 14.89x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 4.49% 14.21x
Phone & Computer Game Downloaders 4.40% 13.31x
Sports - Golf, Hunting, Fishing 0.33% 13.07x
Hobby Drones & Remote-Controlled Cars 1.32% 13.04x
Composition Percentage: The overlap percentage between the Vaping audience and the Content Affinity attribute.
Index: A comparison of the Vaping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vaping audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female