Explore the Vegans & Animal Welfare Audience
Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 489.8 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.
INTERESTS
The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegans & Animal Welfare audience is Meal Kit Delivery Researchers.
| Interest | Composition | Index |
| Meal Kit Delivery Researchers | 57.59% | 35.00x |
| Vegetarians | 57.72% | 34.31x |
| Vegans | 69.61% | 33.89x |
| Healthy Eaters | 44.63% | 28.59x |
| Gluten-Free Recipe Researchers | 44.88% | 25.73x |
| Supermarket Shoppers | 46.89% | 25.57x |
| Organic Food Eaters | 40.65% | 25.00x |
| Luxury Athletic Footwear Shoppers | 37.60% | 24.69x |
| Luxury Fitness Shoppers | 37.28% | 24.67x |
| Food Allergies Researchers | 40.81% | 24.00x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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APPAREL RETAILERS
The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.02% | 2.17x |
| Calvin Klein | 0.01% | 2.08x |
| Uniqlo | 0.02% | 1.76x |
| Club Monaco | 0.01% | 1.68x |
| Supreme | 0.02% | 1.67x |
| Hugo Boss | 0.04% | 1.62x |
| American Apparel | 0.05% | 1.62x |
| Gap | 0.06% | 1.53x |
| Urban Outfitters | 0.06% | 1.46x |
| Patagonia | 0.02% | 1.38x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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WEBSITES
The Vegans & Animal Welfare audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegans & Animal Welfare audience is peta2.com.
| Website | Composition | Index |
| peta2.com | 3.86% | 329.66x |
| nomeatathlete.com | 3.67% | 312.11x |
| freefromharm.org | 3.59% | 295.43x |
| theflamingvegan.com | 8.15% | 268.86x |
| veganfoodlover.com | 3.80% | 260.45x |
| happyherbivore.com | 5.84% | 257.85x |
| ilovevegan.com | 11.64% | 250.88x |
| kite-hill.com | 4.57% | 228.24x |
| brandnewvegan.com | 20.24% | 225.50x |
| gardein.com | 10.43% | 221.94x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 2.91% | 44.36x |
| Organic Beauty & Skincare Products | 7.76% | 40.43x |
| Vegetarian Diet | 46.33% | 38.88x |
| Healthy Eating Researchers | 8.83% | 31.60x |
| Liberal Views on Government, Finance, and Economy | 6.71% | 28.11x |
| Paleo & Keto Diet Enthusiasts | 24.60% | 27.18x |
| Natural Diet & Supplement Researchers | 12.17% | 25.81x |
| Food Cluster | 6.93% | 25.64x |
| Yoga & Meditation | 7.78% | 25.42x |
| Hipster Clothing | 1.44% | 25.06x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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DEMOGRAPHICS
The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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