Dstillery Audiences

VEGANS & ANIMAL WELFARE

Audience Size: 48.4 Thousand Devices

Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 48.4 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 79.92% 45.55x
Healthy Eaters 63.69% 35.47x
Supermarket Shoppers 58.62% 28.84x
Vegetarians 61.26% 28.09x
Nutrition Conscious Eaters 47.06% 27.11x
Home Kitchen Chefs 51.32% 26.20x
Healthy Snacks Shoppers 53.35% 26.04x
Wellness Enthusiasts 43.20% 25.87x
Gluten-Free Recipe Researchers 55.58% 25.73x
Yogis 48.48% 25.16x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Forever 21.

Location Composition Index
Forever 21 0.02% 3.53x
J. Crew 0.01% 1.80x
Carhartt 0.04% 1.33x
Dressbarn 0.01% 1.25x
Banana Republic 0.01% 1.18x
Gap 0.01% 1.18x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is itdoesnttastelikechicken.com.

Website Composition Index
itdoesnttastelikechicken.com 33.13% 220.92x
frommybowl.com 22.62% 215.91x
connoisseurusveg.com 29.84% 213.91x
veganricha.com 29.42% 208.66x
ohsheglows.com 19.77% 184.10x
simpleveganblog.com 31.60% 179.54x
veganheaven.org 17.93% 173.10x
runningonrealfood.com 19.61% 162.56x
biancazapatka.com 17.32% 151.30x
simple-veganista.com 35.59% 144.68x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Vegetarian Diet.

Content Affinity Composition Index
Vegetarian Diet 55.62% 72.75x
Paleo & Keto Diet Enthusiasts 3.94% 58.34x
Canada Shopping - General Commerce 1.58% 49.18x
Yoga & Meditation 2.74% 48.15x
Low Carb Diets 12.77% 44.82x
Natural Diet & Supplement Researchers 1.29% 39.61x
Canadian Healthcare 2.07% 39.11x
Canada Consumer Product Cluster 10.24% 38.14x
Canadian Universities 1.00% 36.44x
Canada Shopping - Kitchenware 1.53% 34.65x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female