Dstillery Audiences

VEGANS & ANIMAL WELFARE

Audience Size: 75 Thousand Devices

Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 75 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 83.41% 40.49x
Healthy Eaters 68.93% 34.17x
Vegetarians 64.25% 27.88x
Gluten-Free Recipe Researchers 61.68% 27.42x
Nutrition Conscious Eaters 52.34% 27.16x
Supermarket Shoppers 60.75% 27.06x
Home Kitchen Chefs 56.78% 26.83x
Wellness Enthusiasts 51.87% 26.52x
Healthy Snacks Shoppers 56.31% 25.61x
Weight Loss Researchers 49.53% 25.53x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Old Navy.

Location Composition Index
Old Navy 0.07% 4.39x
Forever 21 0.02% 3.53x
Maurices 0.05% 2.85x
Mens Wearhouse 0.02% 1.94x
J. Crew 0.01% 1.80x
Journeys 0.02% 1.64x
Victoria's Secret 0.02% 1.53x
Banana Republic 0.01% 1.18x
Gap 0.01% 1.18x
Carhartt 0.10% 0.88x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is itdoesnttastelikechicken.com.

Website Composition Index
itdoesnttastelikechicken.com 34.85% 236.14x
connoisseurusveg.com 30.90% 234.41x
veganricha.com 30.71% 217.71x
simpleveganblog.com 33.27% 195.11x
holycowvegan.net 22.93% 159.87x
lovingitvegan.com 43.13% 152.43x
simple-veganista.com 38.54% 151.35x
elavegan.com 23.87% 141.78x
noracooks.com 46.85% 140.56x
jessicainthekitchen.com 21.75% 121.51x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Vegetarian Diet.

Content Affinity Composition Index
Vegetarian Diet 56.84% 77.74x
Paleo & Keto Diet Enthusiasts 3.86% 61.03x
Yoga & Meditation 2.34% 48.18x
Low Carb Diets 12.89% 45.74x
Canada Consumer Product Cluster 9.81% 42.39x
Canadian Healthcare 1.71% 39.62x
Canada Shopping - Kitchenware 1.46% 39.11x
Natural Diet & Supplement Researchers 1.07% 36.30x
Female Lifestyle Content Readers 6.54% 31.11x
Pet Supplies 1.03% 26.87x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female