Explore the Vegans & Animal Welfare Audience
Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 237.3 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.
INTERESTS
The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegans & Animal Welfare audience is Vegetarians.
| Interest | Composition | Index |
| Vegetarians | 65.85% | 24.05x |
| Vegans | 76.33% | 21.81x |
| Healthy Eaters | 61.12% | 21.39x |
| Meal Kit Delivery Researchers | 68.28% | 21.10x |
| Supermarket Shoppers | 59.71% | 19.03x |
| Organic Food Eaters | 55.84% | 18.77x |
| Gluten-Free Recipe Researchers | 59.78% | 18.54x |
| Luxury Fitness Shoppers | 50.24% | 17.81x |
| Luxury Athletic Footwear Shoppers | 50.23% | 17.80x |
| Paleo Eaters | 53.25% | 17.73x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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APPAREL RETAILERS
The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.02% | 4.22x |
| Tommy Bahama | 0.02% | 2.19x |
| Zara | 0.03% | 2.13x |
| Free People | 0.03% | 1.54x |
| Michael Kors | 0.05% | 1.48x |
| Gymboree | 0.05% | 1.45x |
| H&M | 0.06% | 1.44x |
| Coach | 0.04% | 1.44x |
| REI | 0.01% | 1.38x |
| White House Black Market | 0.05% | 1.35x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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WEBSITES
The Vegans & Animal Welfare audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegans & Animal Welfare audience is theflamingvegan.com.
| Website | Composition | Index |
| theflamingvegan.com | 8.12% | 369.59x |
| gardein.com | 12.63% | 310.39x |
| ilovevegan.com | 22.01% | 260.96x |
| brandnewvegan.com | 29.56% | 259.85x |
| peta.org | 41.06% | 243.51x |
| culinarynutrition.com | 6.43% | 218.51x |
| dreenaburton.com | 4.58% | 192.36x |
| theveglife.com | 5.83% | 192.17x |
| eatplant-based.com | 5.67% | 181.93x |
| thevietvegan.com | 4.45% | 181.62x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 2.41% | 69.87x |
| Organic Beauty & Skincare Products | 5.10% | 42.78x |
| Vegetarian Diet | 49.65% | 42.58x |
| Active Lifestyle Enthusiasts | 0.21% | 38.77x |
| Healthy Eating Researchers | 4.78% | 38.28x |
| Paleo & Keto Diet Enthusiasts | 14.37% | 35.17x |
| Liberal Views on Government, Finance, and Economy | 6.58% | 34.58x |
| Custom T-Shirts | 0.08% | 33.00x |
| Natural Diet & Supplement Researchers | 6.40% | 31.41x |
| Food Cluster | 3.99% | 29.02x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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DEMOGRAPHICS
The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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