Explore the Vegans & Animal Welfare Audience
Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 188.9 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.
INTERESTS
The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegans & Animal Welfare audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 60.04% | 28.44x |
| Vegetarians | 64.23% | 27.49x |
| Meal Kit Delivery Researchers | 65.12% | 26.65x |
| Vegans | 74.54% | 25.41x |
| Supermarket Shoppers | 56.95% | 25.37x |
| Gluten-Free Recipe Researchers | 53.01% | 22.78x |
| Luxury Athletic Footwear Shoppers | 46.54% | 22.26x |
| Luxury Fitness Shoppers | 46.54% | 22.26x |
| Yogis | 47.14% | 21.80x |
| Home Kitchen Chefs | 46.29% | 21.35x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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APPAREL RETAILERS
The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Express.
| Location | Composition | Index |
| Express | 0.01% | 3.62x |
| Buckle | 0.01% | 3.56x |
| Mens Wearhouse | 0.01% | 1.36x |
| Aeropostale | 0.01% | 1.33x |
| Carhartt | 0.09% | 0.79x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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WEBSITES
The Vegans & Animal Welfare audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegans & Animal Welfare audience is peta.org.
| Website | Composition | Index |
| peta.org | 24.94% | 292.37x |
| ilovevegan.com | 35.05% | 266.29x |
| nomeatathlete.com | 10.88% | 232.62x |
| brandnewvegan.com | 42.12% | 231.97x |
| theveglife.com | 6.12% | 197.94x |
| eating-made-easy.com | 4.88% | 168.80x |
| pastabased.com | 4.67% | 166.79x |
| thestingyvegan.com | 5.66% | 165.41x |
| shaneandsimple.com | 6.17% | 160.45x |
| dreenaburton.com | 5.96% | 159.74x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 1.65% | 81.71x |
| Organic Beauty & Skincare Products | 3.47% | 44.62x |
| Vegetarian Diet | 56.41% | 42.15x |
| Healthy Eating Researchers | 3.37% | 39.30x |
| Paleo & Keto Diet Enthusiasts | 9.67% | 39.03x |
| Natural Diet & Supplement Researchers | 4.17% | 33.68x |
| Food Cluster | 2.19% | 32.14x |
| Low Carb Diets | 15.55% | 27.49x |
| Female Lifestyle Content Readers | 9.72% | 26.01x |
| Yoga & Meditation | 4.61% | 25.28x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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DEMOGRAPHICS
The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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