Dstillery Audiences

VEGANS & ANIMAL WELFARE

Audience Size: 489.8 Thousand Devices

Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 489.8 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Meal Kit Delivery Researchers.

Interest Composition Index
Meal Kit Delivery Researchers 57.59% 35.00x
Vegetarians 57.72% 34.31x
Vegans 69.61% 33.89x
Healthy Eaters 44.63% 28.59x
Gluten-Free Recipe Researchers 44.88% 25.73x
Supermarket Shoppers 46.89% 25.57x
Organic Food Eaters 40.65% 25.00x
Luxury Athletic Footwear Shoppers 37.60% 24.69x
Luxury Fitness Shoppers 37.28% 24.67x
Food Allergies Researchers 40.81% 24.00x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Intermix.

Location Composition Index
Intermix 0.02% 2.17x
Calvin Klein 0.01% 2.08x
Uniqlo 0.02% 1.76x
Club Monaco 0.01% 1.68x
Supreme 0.02% 1.67x
Hugo Boss 0.04% 1.62x
American Apparel 0.05% 1.62x
Gap 0.06% 1.53x
Urban Outfitters 0.06% 1.46x
Patagonia 0.02% 1.38x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is peta2.com.

Website Composition Index
peta2.com 3.86% 329.66x
nomeatathlete.com 3.67% 312.11x
freefromharm.org 3.59% 295.43x
theflamingvegan.com 8.15% 268.86x
veganfoodlover.com 3.80% 260.45x
happyherbivore.com 5.84% 257.85x
ilovevegan.com 11.64% 250.88x
kite-hill.com 4.57% 228.24x
brandnewvegan.com 20.24% 225.50x
gardein.com 10.43% 221.94x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 2.91% 44.36x
Organic Beauty & Skincare Products 7.76% 40.43x
Vegetarian Diet 46.33% 38.88x
Healthy Eating Researchers 8.83% 31.60x
Liberal Views on Government, Finance, and Economy 6.71% 28.11x
Paleo & Keto Diet Enthusiasts 24.60% 27.18x
Natural Diet & Supplement Researchers 12.17% 25.81x
Food Cluster 6.93% 25.64x
Yoga & Meditation 7.78% 25.42x
Hipster Clothing 1.44% 25.06x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female