Dstillery Audiences

VEGANS & ANIMAL WELFARE

Audience Size: 672.4 Thousand Devices

Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 672.4 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Vegans.

Interest Composition Index
Vegans 71.96% 26.08x
Vegetarians 55.70% 25.43x
Meal Kit Delivery Researchers 39.08% 25.01x
Healthy Eaters 38.98% 21.78x
Gluten-Free Recipe Researchers 40.19% 19.10x
Food Allergies Researchers 37.86% 17.88x
Yogis 35.48% 17.48x
Supermarket Shoppers 43.34% 17.40x
Organic Food Eaters 38.06% 16.74x
Paleo Eaters 39.02% 16.56x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 1.95x
The North Face 0.04% 1.88x
Club Monaco 0.01% 1.75x
REI 0.03% 1.66x
Forever 21 0.05% 1.45x
Gymboree 0.04% 1.34x
Calvin Klein 0.01% 1.31x
Urban Outfitters 0.04% 1.28x
Chicos 0.06% 1.27x
Lululemon 0.05% 1.25x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is petacatalog.com.

Website Composition Index
petacatalog.com 3.65% 433.35x
nomeatathlete.com 4.91% 297.59x
theflamingvegan.com 8.09% 279.41x
peta2.com 5.01% 274.35x
veganfoodlover.com 3.51% 272.85x
gardein.com 9.96% 271.62x
freefromharm.org 4.28% 269.24x
hsi.org 2.49% 268.53x
vegweb.com 3.34% 264.41x
ilovevegan.com 10.89% 255.16x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 2.57% 37.03x
Vegetarian Diet 41.66% 36.20x
Organic Beauty & Skincare Products 7.05% 32.48x
Healthy Eating Researchers 8.50% 25.22x
Liberal Views on Government, Finance, and Economy 6.21% 25.03x
Hipster Clothing 1.33% 21.33x
Yoga & Meditation 7.42% 21.10x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.68% 20.59x
Paleo & Keto Diet Enthusiasts 25.16% 20.49x
Natural Diet & Supplement Researchers 11.91% 20.27x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female