Explore the Vegans & Animal Welfare Audience
Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 163.5 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.
INTERESTS
The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegans & Animal Welfare audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 2.47% | 19.76x |
| Pantry Recipes Researchers | 0.94% | 17.72x |
| Media Buying Professionals | 21.04% | 10.62x |
| Nutrition Wellness and Recipe Content Readers | 31.82% | 8.79x |
| Internet Speed Testers | 22.73% | 8.40x |
| Embroidery Enthusiasts | 18.18% | 7.73x |
| Horse Owners | 19.05% | 7.33x |
| Readers of Puerto Rican Content | 18.18% | 7.21x |
| Canada Trip Planners | 20.41% | 7.16x |
| Burger Enthusiast | 0.84% | 6.83x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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APPAREL RETAILERS
The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 3.70x |
| Jos A. Bank Clothiers | 0.02% | 3.45x |
| Chicos | 0.02% | 2.41x |
| Banana Republic | 0.01% | 2.35x |
| LOFT | 0.01% | 2.07x |
| White House Black Market | 0.01% | 1.97x |
| Lane Bryant | 0.01% | 1.89x |
| Old Navy | 0.02% | 1.51x |
| The Childrens Place | 0.01% | 1.42x |
| Mens Wearhouse | 0.01% | 1.24x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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WEBSITES
The Vegans & Animal Welfare audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegans & Animal Welfare audience is peta.org.
| Website | Composition | Index |
| peta.org | 18.48% | 266.46x |
| nomeatathlete.com | 14.73% | 215.31x |
| ilovevegan.com | 39.55% | 197.18x |
| theveglife.com | 5.79% | 171.37x |
| brandnewvegan.com | 47.54% | 164.11x |
| eating-made-easy.com | 5.09% | 160.57x |
| thestingyvegan.com | 5.69% | 144.29x |
| shaneandsimple.com | 6.73% | 140.04x |
| sweetsimplevegan.com | 14.53% | 136.70x |
| passtheplants.com | 6.86% | 132.10x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 1.43% | 79.46x |
| Food Cluster | 1.63% | 28.46x |
| Stay at Home Mom | 28.38% | 26.01x |
| Healthcare - Dermatology & Aging | 17.57% | 25.43x |
| Cooking Recipe & Ingredient Researchers | 43.24% | 22.73x |
| Home Decoration Content Readers | 24.32% | 22.64x |
| Family on a Budget | 33.78% | 22.09x |
| Beauty & Cosmetics | 2.08% | 20.66x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 1.78% | 19.65x |
| Grocery & Food Service | 1.50% | 19.31x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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DEMOGRAPHICS
The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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