Explore the Vegans & Animal Welfare Audience
Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 693.7 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.
INTERESTS
The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegans & Animal Welfare audience is Vegans.
| Interest | Composition | Index |
| Vegans | 72.23% | 25.70x |
| Vegetarians | 54.89% | 24.48x |
| Healthy Eaters | 37.89% | 21.14x |
| Gluten-Free Recipe Researchers | 40.08% | 18.04x |
| Food Allergies Researchers | 37.20% | 17.46x |
| Yogis | 35.06% | 16.81x |
| Supermarket Shoppers | 42.85% | 16.81x |
| Organic Food Eaters | 35.85% | 16.65x |
| Paleo Eaters | 38.75% | 16.04x |
| Home Kitchen Chefs | 29.29% | 15.58x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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APPAREL RETAILERS
The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.02% | 1.91x |
| Eddie Bauer | 0.02% | 1.81x |
| Ann Taylor | 0.03% | 1.68x |
| Levi Strauss | 0.01% | 1.56x |
| Free People | 0.02% | 1.42x |
| American Apparel | 0.03% | 1.42x |
| Chicos | 0.05% | 1.34x |
| Columbia | 0.01% | 1.33x |
| Charlotte Russe | 0.02% | 1.30x |
| J. Crew | 0.03% | 1.30x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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WEBSITES
The Vegans & Animal Welfare audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegans & Animal Welfare audience is petacatalog.com.
| Website | Composition | Index |
| petacatalog.com | 3.54% | 458.95x |
| nomeatathlete.com | 5.67% | 300.52x |
| theflamingvegan.com | 8.21% | 290.70x |
| hsi.org | 2.76% | 286.95x |
| veganfoodlover.com | 3.41% | 284.56x |
| freefromharm.org | 4.41% | 279.79x |
| gardein.com | 9.67% | 277.62x |
| vegweb.com | 3.32% | 271.84x |
| ilovevegan.com | 9.89% | 266.91x |
| cowspiracy.com | 1.97% | 265.64x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Vegetarian Diet.
| Content Affinity | Composition | Index |
| Vegetarian Diet | 39.35% | 38.64x |
| Holistic Medicine | 2.48% | 34.23x |
| Organic Beauty & Skincare Products | 6.86% | 32.30x |
| Liberal Views on Government, Finance, and Economy | 6.21% | 24.75x |
| Healthy Eating Researchers | 8.47% | 24.15x |
| Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.64% | 23.12x |
| Hipster Clothing | 1.33% | 21.83x |
| Yoga & Meditation | 7.15% | 21.31x |
| Paleo & Keto Diet Enthusiasts | 25.62% | 20.43x |
| Natural Diet & Supplement Researchers | 11.81% | 20.38x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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DEMOGRAPHICS
The Vegans & Animal Welfare audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999
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