Dstillery Audiences

VEGANS & ANIMAL WELFARE

Audience Size: 237.3 Thousand Devices

Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 237.3 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Vegetarians.

Interest Composition Index
Vegetarians 65.85% 24.05x
Vegans 76.33% 21.81x
Healthy Eaters 61.12% 21.39x
Meal Kit Delivery Researchers 68.28% 21.10x
Supermarket Shoppers 59.71% 19.03x
Organic Food Eaters 55.84% 18.77x
Gluten-Free Recipe Researchers 59.78% 18.54x
Luxury Fitness Shoppers 50.24% 17.81x
Luxury Athletic Footwear Shoppers 50.23% 17.80x
Paleo Eaters 53.25% 17.73x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Intermix.

Location Composition Index
Intermix 0.02% 4.22x
Tommy Bahama 0.02% 2.19x
Zara 0.03% 2.13x
Free People 0.03% 1.54x
Michael Kors 0.05% 1.48x
Gymboree 0.05% 1.45x
H&M 0.06% 1.44x
Coach 0.04% 1.44x
REI 0.01% 1.38x
White House Black Market 0.05% 1.35x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is theflamingvegan.com.

Website Composition Index
theflamingvegan.com 8.12% 369.59x
gardein.com 12.63% 310.39x
ilovevegan.com 22.01% 260.96x
brandnewvegan.com 29.56% 259.85x
peta.org 41.06% 243.51x
culinarynutrition.com 6.43% 218.51x
dreenaburton.com 4.58% 192.36x
theveglife.com 5.83% 192.17x
eatplant-based.com 5.67% 181.93x
thevietvegan.com 4.45% 181.62x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 2.41% 69.87x
Organic Beauty & Skincare Products 5.10% 42.78x
Vegetarian Diet 49.65% 42.58x
Active Lifestyle Enthusiasts 0.21% 38.77x
Healthy Eating Researchers 4.78% 38.28x
Paleo & Keto Diet Enthusiasts 14.37% 35.17x
Liberal Views on Government, Finance, and Economy 6.58% 34.58x
Custom T-Shirts 0.08% 33.00x
Natural Diet & Supplement Researchers 6.40% 31.41x
Food Cluster 3.99% 29.02x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female