Explore the Vegans & Animal Welfare Audience
Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 48.4 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.
INTERESTS
The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegans & Animal Welfare audience is Plant Based & Vegan Food Recipe Shoppers.
| Interest | Composition | Index |
| Plant Based & Vegan Food Recipe Shoppers | 79.92% | 45.55x |
| Healthy Eaters | 63.69% | 35.47x |
| Supermarket Shoppers | 58.62% | 28.84x |
| Vegetarians | 61.26% | 28.09x |
| Nutrition Conscious Eaters | 47.06% | 27.11x |
| Home Kitchen Chefs | 51.32% | 26.20x |
| Healthy Snacks Shoppers | 53.35% | 26.04x |
| Wellness Enthusiasts | 43.20% | 25.87x |
| Gluten-Free Recipe Researchers | 55.58% | 25.73x |
| Yogis | 48.48% | 25.16x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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APPAREL RETAILERS
The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.02% | 3.53x |
| J. Crew | 0.01% | 1.80x |
| Carhartt | 0.04% | 1.33x |
| Dressbarn | 0.01% | 1.25x |
| Banana Republic | 0.01% | 1.18x |
| Gap | 0.01% | 1.18x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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WEBSITES
The Vegans & Animal Welfare audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegans & Animal Welfare audience is itdoesnttastelikechicken.com.
| Website | Composition | Index |
| itdoesnttastelikechicken.com | 33.13% | 220.92x |
| frommybowl.com | 22.62% | 215.91x |
| connoisseurusveg.com | 29.84% | 213.91x |
| veganricha.com | 29.42% | 208.66x |
| ohsheglows.com | 19.77% | 184.10x |
| simpleveganblog.com | 31.60% | 179.54x |
| veganheaven.org | 17.93% | 173.10x |
| runningonrealfood.com | 19.61% | 162.56x |
| biancazapatka.com | 17.32% | 151.30x |
| simple-veganista.com | 35.59% | 144.68x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Vegetarian Diet.
| Content Affinity | Composition | Index |
| Vegetarian Diet | 55.62% | 72.75x |
| Paleo & Keto Diet Enthusiasts | 3.94% | 58.34x |
| Canada Shopping - General Commerce | 1.58% | 49.18x |
| Yoga & Meditation | 2.74% | 48.15x |
| Low Carb Diets | 12.77% | 44.82x |
| Natural Diet & Supplement Researchers | 1.29% | 39.61x |
| Canadian Healthcare | 2.07% | 39.11x |
| Canada Consumer Product Cluster | 10.24% | 38.14x |
| Canadian Universities | 1.00% | 36.44x |
| Canada Shopping - Kitchenware | 1.53% | 34.65x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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DEMOGRAPHICS
The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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