Dstillery Audiences

VEGANS & ANIMAL WELFARE

Audience Size: 27.8 Thousand Devices

Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 27.8 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 81.94% 44.30x
Healthy Eaters 64.21% 39.00x
Vegetarians 65.22% 29.89x
Nutrition Conscious Eaters 46.82% 28.76x
Home Kitchen Chefs 51.84% 28.32x
Supermarket Shoppers 60.20% 28.09x
Wellness Enthusiasts 44.48% 27.67x
Weight Loss Researchers 45.48% 27.26x
Luxury Athletic Footwear Shoppers 44.48% 27.15x
Luxury Fitness Shoppers 44.48% 27.15x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Old Navy.

Location Composition Index
Old Navy 0.07% 3.57x
Forever 21 0.02% 3.53x
Lane Bryant 0.03% 2.00x
Carhartt 0.24% 1.96x
Maurices 0.03% 1.63x
Victoria's Secret 0.03% 1.44x
American Eagle Outfitters 0.02% 1.26x
Mens Wearhouse 0.01% 0.68x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is lovingitvegan.com.

Website Composition Index
lovingitvegan.com 42.21% 207.90x
simple-veganista.com 40.48% 174.89x
noracooks.com 49.15% 166.19x
godairyfree.org 21.99% 118.15x
detoxinista.com 33.46% 98.64x
onegreenplanet.org 47.93% 94.00x
chocolatecoveredkatie.com 34.79% 80.40x
liveeatlearn.com 19.30% 69.30x
thewanderlustkitchen.com 13.68% 65.31x
peasandcrayons.com 11.30% 61.65x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Vegetarian Diet.

Content Affinity Composition Index
Vegetarian Diet 56.22% 99.38x
Paleo & Keto Diet Enthusiasts 3.62% 79.58x
Canada Consumer Product Cluster 8.96% 58.16x
Low Carb Diets 13.43% 56.20x
Female Lifestyle Content Readers 5.90% 35.13x
Romanian News 0.63% 29.71x
Canadian Lifestyle 5.97% 28.30x
Assorted Topics (Television, Origami, Men's Health) 1.92% 28.27x
Cakes & Sweets 1.14% 26.63x
Italy Cluster 0.56% 25.96x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female