Explore the Vegans & Animal Welfare Audience
Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 208.6 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.
INTERESTS
The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegans & Animal Welfare audience is Vegetarians.
| Interest | Composition | Index |
| Vegetarians | 64.92% | 28.75x |
| Meal Kit Delivery Researchers | 66.40% | 27.47x |
| Vegans | 75.94% | 26.94x |
| Healthy Eaters | 58.60% | 26.81x |
| Supermarket Shoppers | 56.59% | 23.90x |
| Gluten-Free Recipe Researchers | 53.23% | 22.61x |
| Luxury Fitness Shoppers | 45.97% | 21.92x |
| Luxury Athletic Footwear Shoppers | 45.97% | 21.92x |
| Organic Food Eaters | 54.53% | 21.72x |
| Yogis | 47.49% | 21.34x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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APPAREL RETAILERS
The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.02% | 2.53x |
| Urban Outfitters | 0.01% | 2.12x |
| LOFT | 0.03% | 2.07x |
| Michael Kors | 0.01% | 1.67x |
| Madewell | 0.01% | 1.57x |
| Mens Wearhouse | 0.08% | 1.49x |
| Jos A. Bank Clothiers | 0.01% | 1.42x |
| White House Black Market | 0.01% | 1.34x |
| Aeropostale | 0.01% | 1.33x |
| Chicos | 0.01% | 1.23x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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WEBSITES
The Vegans & Animal Welfare audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegans & Animal Welfare audience is gardein.com.
| Website | Composition | Index |
| gardein.com | 11.12% | 356.51x |
| peta.org | 32.17% | 268.63x |
| ilovevegan.com | 29.22% | 267.97x |
| brandnewvegan.com | 36.36% | 240.86x |
| nomeatathlete.com | 7.55% | 224.93x |
| theveglife.com | 6.18% | 199.89x |
| dreenaburton.com | 5.61% | 181.97x |
| pastabased.com | 4.32% | 177.12x |
| thevietvegan.com | 5.06% | 173.31x |
| thestingyvegan.com | 5.69% | 170.85x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 1.95% | 76.75x |
| Vegetarian Diet | 54.55% | 47.23x |
| Organic Beauty & Skincare Products | 4.44% | 47.21x |
| Healthy Eating Researchers | 3.90% | 40.62x |
| Paleo & Keto Diet Enthusiasts | 11.78% | 39.84x |
| Liberal Views on Government, Finance, and Economy | 4.97% | 36.46x |
| Food Cluster | 3.12% | 34.19x |
| Natural Diet & Supplement Researchers | 5.14% | 34.09x |
| Low Carb Diets | 13.35% | 27.44x |
| Female Lifestyle Content Readers | 9.72% | 27.34x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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DEMOGRAPHICS
The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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