Dstillery Audiences

VEGANS & ANIMAL WELFARE

Audience Size: 208.6 Thousand Devices

Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 208.6 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Vegetarians.

Interest Composition Index
Vegetarians 64.92% 28.75x
Meal Kit Delivery Researchers 66.40% 27.47x
Vegans 75.94% 26.94x
Healthy Eaters 58.60% 26.81x
Supermarket Shoppers 56.59% 23.90x
Gluten-Free Recipe Researchers 53.23% 22.61x
Luxury Fitness Shoppers 45.97% 21.92x
Luxury Athletic Footwear Shoppers 45.97% 21.92x
Organic Food Eaters 54.53% 21.72x
Yogis 47.49% 21.34x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 2.53x
Urban Outfitters 0.01% 2.12x
LOFT 0.03% 2.07x
Michael Kors 0.01% 1.67x
Madewell 0.01% 1.57x
Mens Wearhouse 0.08% 1.49x
Jos A. Bank Clothiers 0.01% 1.42x
White House Black Market 0.01% 1.34x
Aeropostale 0.01% 1.33x
Chicos 0.01% 1.23x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is gardein.com.

Website Composition Index
gardein.com 11.12% 356.51x
peta.org 32.17% 268.63x
ilovevegan.com 29.22% 267.97x
brandnewvegan.com 36.36% 240.86x
nomeatathlete.com 7.55% 224.93x
theveglife.com 6.18% 199.89x
dreenaburton.com 5.61% 181.97x
pastabased.com 4.32% 177.12x
thevietvegan.com 5.06% 173.31x
thestingyvegan.com 5.69% 170.85x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 1.95% 76.75x
Vegetarian Diet 54.55% 47.23x
Organic Beauty & Skincare Products 4.44% 47.21x
Healthy Eating Researchers 3.90% 40.62x
Paleo & Keto Diet Enthusiasts 11.78% 39.84x
Liberal Views on Government, Finance, and Economy 4.97% 36.46x
Food Cluster 3.12% 34.19x
Natural Diet & Supplement Researchers 5.14% 34.09x
Low Carb Diets 13.35% 27.44x
Female Lifestyle Content Readers 9.72% 27.34x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female