Explore the Vegans & Animal Welfare Audience
Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 299.9 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.
INTERESTS
The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegans & Animal Welfare audience is Meal Kit Delivery Researchers.
| Interest | Composition | Index |
| Meal Kit Delivery Researchers | 68.44% | 25.33x |
| Vegetarians | 66.47% | 25.07x |
| Vegans | 76.22% | 23.65x |
| Healthy Eaters | 57.68% | 23.15x |
| Supermarket Shoppers | 60.03% | 21.49x |
| Gluten-Free Recipe Researchers | 57.50% | 21.15x |
| Organic Food Eaters | 55.56% | 20.64x |
| Luxury Fitness Shoppers | 50.15% | 20.04x |
| Luxury Athletic Footwear Shoppers | 50.13% | 20.03x |
| Food Allergies Researchers | 53.69% | 19.99x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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APPAREL RETAILERS
The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 2.22x |
| Zara | 0.04% | 1.77x |
| Madewell | 0.03% | 1.56x |
| Free People | 0.03% | 1.43x |
| Tommy Bahama | 0.04% | 1.42x |
| Bonobos | 0.11% | 1.39x |
| American Apparel | 0.04% | 1.33x |
| Chicos | 0.07% | 1.31x |
| Jos A. Bank Clothiers | 0.34% | 1.29x |
| Patagonia | 0.01% | 1.28x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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WEBSITES
The Vegans & Animal Welfare audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegans & Animal Welfare audience is happyherbivore.com.
| Website | Composition | Index |
| happyherbivore.com | 7.35% | 372.92x |
| theflamingvegan.com | 8.41% | 372.07x |
| pcrm.org | 8.94% | 337.81x |
| ilovevegan.com | 13.53% | 317.41x |
| gardein.com | 11.15% | 314.05x |
| brandnewvegan.com | 23.64% | 306.46x |
| vegancoach.com | 6.66% | 300.22x |
| theveglife.com | 5.64% | 229.04x |
| seaworldofhurt.com | 4.37% | 227.49x |
| eatplant-based.com | 4.51% | 221.88x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 3.19% | 61.50x |
| Organic Beauty & Skincare Products | 7.24% | 45.85x |
| Vegetarian Diet | 48.88% | 42.53x |
| Healthy Eating Researchers | 7.64% | 39.55x |
| Active Lifestyle Enthusiasts | 0.28% | 33.45x |
| Paleo & Keto Diet Enthusiasts | 21.85% | 33.08x |
| Natural Diet & Supplement Researchers | 10.64% | 31.31x |
| Liberal Views on Government, Finance, and Economy | 8.15% | 30.73x |
| Food Cluster | 6.44% | 28.76x |
| Yoga & Meditation | 7.28% | 27.03x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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DEMOGRAPHICS
The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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