Dstillery Audiences

VEGANS & ANIMAL WELFARE

Audience Size: 693.7 Thousand Devices

Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 693.7 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Vegans.

Interest Composition Index
Vegans 72.23% 25.70x
Vegetarians 54.89% 24.48x
Healthy Eaters 37.89% 21.14x
Gluten-Free Recipe Researchers 40.08% 18.04x
Food Allergies Researchers 37.20% 17.46x
Yogis 35.06% 16.81x
Supermarket Shoppers 42.85% 16.81x
Organic Food Eaters 35.85% 16.65x
Paleo Eaters 38.75% 16.04x
Home Kitchen Chefs 29.29% 15.58x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Hollister.

Location Composition Index
Hollister 0.02% 1.91x
Eddie Bauer 0.02% 1.81x
Ann Taylor 0.03% 1.68x
Levi Strauss 0.01% 1.56x
Free People 0.02% 1.42x
American Apparel 0.03% 1.42x
Chicos 0.05% 1.34x
Columbia 0.01% 1.33x
Charlotte Russe 0.02% 1.30x
J. Crew 0.03% 1.30x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is petacatalog.com.

Website Composition Index
petacatalog.com 3.54% 458.95x
nomeatathlete.com 5.67% 300.52x
theflamingvegan.com 8.21% 290.70x
hsi.org 2.76% 286.95x
veganfoodlover.com 3.41% 284.56x
freefromharm.org 4.41% 279.79x
gardein.com 9.67% 277.62x
vegweb.com 3.32% 271.84x
ilovevegan.com 9.89% 266.91x
cowspiracy.com 1.97% 265.64x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Vegetarian Diet.

Content Affinity Composition Index
Vegetarian Diet 39.35% 38.64x
Holistic Medicine 2.48% 34.23x
Organic Beauty & Skincare Products 6.86% 32.30x
Liberal Views on Government, Finance, and Economy 6.21% 24.75x
Healthy Eating Researchers 8.47% 24.15x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.64% 23.12x
Hipster Clothing 1.33% 21.83x
Yoga & Meditation 7.15% 21.31x
Paleo & Keto Diet Enthusiasts 25.62% 20.43x
Natural Diet & Supplement Researchers 11.81% 20.38x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999