Dstillery Audiences

VEGANS & ANIMAL WELFARE

Audience Size: 17.5 Thousand Devices

Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 17.5 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 83.16% 57.57x
Healthy Eaters 58.95% 47.45x
Wellness Enthusiasts 44.74% 38.33x
Nutrition Conscious Eaters 45.26% 37.35x
Supermarket Shoppers 61.58% 34.96x
Vegetarians 61.05% 33.91x
Home Kitchen Chefs 45.26% 33.04x
Gluten-Free Recipe Researchers 53.16% 32.35x
Weight Loss Researchers 38.42% 31.53x
Instantpot Enthusiasts 49.47% 31.03x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Forever 21.

Location Composition Index
Forever 21 0.02% 3.53x
Old Navy 0.10% 3.23x
Maurices 0.11% 3.10x
Lane Bryant 0.03% 2.00x
Carhartt 0.27% 1.48x
Victoria's Secret 0.03% 1.44x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is noracooks.com.

Website Composition Index
noracooks.com 53.93% 187.37x
onegreenplanet.org 49.31% 102.59x
chocolatecoveredkatie.com 35.09% 96.37x
minimalistbaker.com 70.27% 66.58x
eatingbirdfood.com 25.83% 64.33x
feastingathome.com 39.64% 61.76x
sweetpeasandsaffron.com 16.89% 57.17x
toriavey.com 16.47% 49.04x
wholefully.com 13.99% 44.08x
pinchofyum.com 32.97% 44.06x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Vegetarian Diet.

Content Affinity Composition Index
Vegetarian Diet 54.13% 114.15x
Canada Consumer Product Cluster 6.93% 72.13x
Low Carb Diets 12.76% 60.55x
Female Lifestyle Content Readers 6.16% 44.93x
Canada Business Cluster 13.31% 34.65x
Canadian Lifestyle 5.17% 31.56x
Romanian News 0.63% 29.71x
Canada Shopping - Lifestyle and Mommy Blogs 2.97% 28.68x
Italy Cluster 0.56% 25.96x
Assorted Topics (Family, Household Wellness, The Beach) 23.76% 25.09x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female