Dstillery Audiences

VEGANS & ANIMAL WELFARE

Audience Size: 175.8 Thousand Devices

Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 175.8 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Vegetarians.

Interest Composition Index
Vegetarians 65.61% 28.25x
Meal Kit Delivery Researchers 67.61% 27.84x
Healthy Eaters 57.68% 25.86x
Vegans 76.13% 25.24x
Supermarket Shoppers 58.59% 23.67x
Gluten-Free Recipe Researchers 57.73% 23.35x
Yogis 51.83% 22.37x
Organic Food Eaters 55.87% 22.26x
Food Allergies Researchers 52.49% 22.09x
Luxury Fitness Shoppers 49.26% 21.96x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 4.57x
Abercrombie & Fitch 0.01% 4.25x
Patagonia 0.01% 2.22x
Supreme 0.01% 1.79x
Brooks Brothers 0.03% 1.62x
Zumiez 0.08% 1.49x
Talbots 0.04% 1.49x
Mens Wearhouse 0.13% 1.49x
Madewell 0.01% 1.46x
H&M 0.06% 1.35x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is peta.org.

Website Composition Index
peta.org 49.56% 246.78x
simpleveganblog.com 18.50% 146.69x
connoisseurusveg.com 18.72% 143.58x
veganricha.com 17.97% 140.60x
itdoesnttastelikechicken.com 20.47% 140.11x
noracooks.com 17.93% 123.15x
lovingitvegan.com 22.16% 118.67x
godairyfree.org 11.05% 84.22x
beamingbaker.com 10.65% 81.65x
simplyquinoa.com 9.11% 74.99x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 3.01% 75.74x
Organic Beauty & Skincare Products 6.13% 49.12x
Vegetarian Diet 48.28% 48.32x
Healthy Eating Researchers 6.28% 41.63x
Active Lifestyle Enthusiasts 0.25% 39.27x
Paleo & Keto Diet Enthusiasts 18.96% 38.56x
Natural Diet & Supplement Researchers 8.66% 35.22x
Liberal Views on Government, Finance, and Economy 8.00% 35.12x
Custom T-Shirts 0.10% 35.06x
Food Cluster 5.33% 32.30x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female