Dstillery Audiences

VEGANS & ANIMAL WELFARE

Audience Size: 188.9 Thousand Devices

Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 188.9 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 60.04% 28.44x
Vegetarians 64.23% 27.49x
Meal Kit Delivery Researchers 65.12% 26.65x
Vegans 74.54% 25.41x
Supermarket Shoppers 56.95% 25.37x
Gluten-Free Recipe Researchers 53.01% 22.78x
Luxury Athletic Footwear Shoppers 46.54% 22.26x
Luxury Fitness Shoppers 46.54% 22.26x
Yogis 47.14% 21.80x
Home Kitchen Chefs 46.29% 21.35x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Express.

Location Composition Index
Express 0.01% 3.62x
Buckle 0.01% 3.56x
Mens Wearhouse 0.01% 1.36x
Aeropostale 0.01% 1.33x
Carhartt 0.09% 0.79x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is peta.org.

Website Composition Index
peta.org 24.94% 292.37x
ilovevegan.com 35.05% 266.29x
nomeatathlete.com 10.88% 232.62x
brandnewvegan.com 42.12% 231.97x
theveglife.com 6.12% 197.94x
eating-made-easy.com 4.88% 168.80x
pastabased.com 4.67% 166.79x
thestingyvegan.com 5.66% 165.41x
shaneandsimple.com 6.17% 160.45x
dreenaburton.com 5.96% 159.74x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 1.65% 81.71x
Organic Beauty & Skincare Products 3.47% 44.62x
Vegetarian Diet 56.41% 42.15x
Healthy Eating Researchers 3.37% 39.30x
Paleo & Keto Diet Enthusiasts 9.67% 39.03x
Natural Diet & Supplement Researchers 4.17% 33.68x
Food Cluster 2.19% 32.14x
Low Carb Diets 15.55% 27.49x
Female Lifestyle Content Readers 9.72% 26.01x
Yoga & Meditation 4.61% 25.28x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female