Explore the Vegans & Animal Welfare Audience
Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 17.5 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.
INTERESTS
The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegans & Animal Welfare audience is Plant Based & Vegan Food Recipe Shoppers.
| Interest | Composition | Index |
| Plant Based & Vegan Food Recipe Shoppers | 83.16% | 57.57x |
| Healthy Eaters | 58.95% | 47.45x |
| Wellness Enthusiasts | 44.74% | 38.33x |
| Nutrition Conscious Eaters | 45.26% | 37.35x |
| Supermarket Shoppers | 61.58% | 34.96x |
| Vegetarians | 61.05% | 33.91x |
| Home Kitchen Chefs | 45.26% | 33.04x |
| Gluten-Free Recipe Researchers | 53.16% | 32.35x |
| Weight Loss Researchers | 38.42% | 31.53x |
| Instantpot Enthusiasts | 49.47% | 31.03x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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APPAREL RETAILERS
The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.02% | 3.53x |
| Old Navy | 0.10% | 3.23x |
| Maurices | 0.11% | 3.10x |
| Lane Bryant | 0.03% | 2.00x |
| Carhartt | 0.27% | 1.48x |
| Victoria's Secret | 0.03% | 1.44x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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WEBSITES
The Vegans & Animal Welfare audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegans & Animal Welfare audience is noracooks.com.
| Website | Composition | Index |
| noracooks.com | 53.93% | 187.37x |
| onegreenplanet.org | 49.31% | 102.59x |
| chocolatecoveredkatie.com | 35.09% | 96.37x |
| minimalistbaker.com | 70.27% | 66.58x |
| eatingbirdfood.com | 25.83% | 64.33x |
| feastingathome.com | 39.64% | 61.76x |
| sweetpeasandsaffron.com | 16.89% | 57.17x |
| toriavey.com | 16.47% | 49.04x |
| wholefully.com | 13.99% | 44.08x |
| pinchofyum.com | 32.97% | 44.06x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Vegetarian Diet.
| Content Affinity | Composition | Index |
| Vegetarian Diet | 54.13% | 114.15x |
| Canada Consumer Product Cluster | 6.93% | 72.13x |
| Low Carb Diets | 12.76% | 60.55x |
| Female Lifestyle Content Readers | 6.16% | 44.93x |
| Canada Business Cluster | 13.31% | 34.65x |
| Canadian Lifestyle | 5.17% | 31.56x |
| Romanian News | 0.63% | 29.71x |
| Canada Shopping - Lifestyle and Mommy Blogs | 2.97% | 28.68x |
| Italy Cluster | 0.56% | 25.96x |
| Assorted Topics (Family, Household Wellness, The Beach) | 23.76% | 25.09x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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DEMOGRAPHICS
The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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