Dstillery Audiences

VEGANS & ANIMAL WELFARE

Audience Size: 163.5 Thousand Devices

Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 163.5 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 2.47% 19.76x
Pantry Recipes Researchers 0.94% 17.72x
Media Buying Professionals 21.04% 10.62x
Nutrition Wellness and Recipe Content Readers 31.82% 8.79x
Internet Speed Testers 22.73% 8.40x
Embroidery Enthusiasts 18.18% 7.73x
Horse Owners 19.05% 7.33x
Readers of Puerto Rican Content 18.18% 7.21x
Canada Trip Planners 20.41% 7.16x
Burger Enthusiast 0.84% 6.83x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is H&M.

Location Composition Index
H&M 0.01% 3.70x
Jos A. Bank Clothiers 0.02% 3.45x
Chicos 0.02% 2.41x
Banana Republic 0.01% 2.35x
LOFT 0.01% 2.07x
White House Black Market 0.01% 1.97x
Lane Bryant 0.01% 1.89x
Old Navy 0.02% 1.51x
The Childrens Place 0.01% 1.42x
Mens Wearhouse 0.01% 1.24x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is peta.org.

Website Composition Index
peta.org 18.48% 266.46x
nomeatathlete.com 14.73% 215.31x
ilovevegan.com 39.55% 197.18x
theveglife.com 5.79% 171.37x
brandnewvegan.com 47.54% 164.11x
eating-made-easy.com 5.09% 160.57x
thestingyvegan.com 5.69% 144.29x
shaneandsimple.com 6.73% 140.04x
sweetsimplevegan.com 14.53% 136.70x
passtheplants.com 6.86% 132.10x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 1.43% 79.46x
Food Cluster 1.63% 28.46x
Stay at Home Mom 28.38% 26.01x
Healthcare - Dermatology & Aging 17.57% 25.43x
Cooking Recipe & Ingredient Researchers 43.24% 22.73x
Home Decoration Content Readers 24.32% 22.64x
Family on a Budget 33.78% 22.09x
Beauty & Cosmetics 2.08% 20.66x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 1.78% 19.65x
Grocery & Food Service 1.50% 19.31x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female