Dstillery Audiences

VEGANS & ANIMAL WELFARE

Audience Size: 422.1 Thousand Devices

Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 422.1 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Vegetarians.

Interest Composition Index
Vegetarians 59.16% 35.90x
Vegans 70.84% 35.44x
Meal Kit Delivery Researchers 60.51% 34.77x
Healthy Eaters 46.32% 29.74x
Gluten-Free Recipe Researchers 46.17% 27.31x
Supermarket Shoppers 48.62% 26.82x
Organic Food Eaters 42.44% 26.40x
Luxury Athletic Footwear Shoppers 38.68% 25.52x
Luxury Fitness Shoppers 38.50% 25.51x
Food Allergies Researchers 42.23% 24.90x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Supreme.

Location Composition Index
Supreme 0.02% 1.89x
Free People 0.04% 1.82x
Urban Outfitters 0.08% 1.68x
Club Monaco 0.03% 1.64x
Tommy Bahama 0.05% 1.61x
Uniqlo 0.03% 1.55x
Zara 0.04% 1.47x
Bonobos 0.09% 1.43x
Michael Kors 0.07% 1.38x
Jos A. Bank Clothiers 0.40% 1.31x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is theflamingvegan.com.

Website Composition Index
theflamingvegan.com 8.57% 299.91x
veganfoodlover.com 4.03% 282.61x
kite-hill.com 4.35% 275.36x
ilovevegan.com 12.63% 266.68x
gardein.com 10.90% 260.09x
pcrm.org 10.36% 260.01x
purplecarrot.com 4.56% 248.11x
brandnewvegan.com 22.10% 245.03x
veganbaking.net 3.69% 212.72x
cearaskitchen.com 3.68% 196.13x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 3.00% 47.72x
Organic Beauty & Skincare Products 7.84% 40.49x
Vegetarian Diet 48.46% 38.09x
Healthy Eating Researchers 8.48% 33.55x
Active Lifestyle Enthusiasts 0.29% 29.65x
Liberal Views on Government, Finance, and Economy 7.24% 29.28x
Paleo & Keto Diet Enthusiasts 23.93% 28.05x
Natural Diet & Supplement Researchers 11.82% 26.52x
Food Cluster 7.01% 25.29x
Yoga & Meditation 7.93% 24.98x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female