VEGANS & ANIMAL WELFARE

Audience Size: 64.9 Thousand Devices

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Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 64.9 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Plant Based & Vegan Food Recipe Shoppers.

Interest	Composition	Index
Plant Based & Vegan Food Recipe Shoppers	76.42%	39.09x
Healthy Eaters	61.92%	34.86x
Supermarket Shoppers	57.32%	29.20x
Vegetarians	64.77%	28.79x
Instantpot Enthusiasts	50.95%	27.11x
Meal Kit Delivery Researchers	68.02%	26.88x
Gluten-Free Recipe Researchers	55.01%	26.82x
Nutrition Conscious Eaters	46.61%	26.48x
Home Kitchen Chefs	49.19%	26.40x
Wellness Enthusiasts	44.58%	25.96x

Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.

Index: A comparison of the Vegans & Animal Welfare audience to the internet population.

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Forever 21.

Location	Composition	Index
Forever 21	0.02%	3.53x
The Childrens Place	0.03%	3.30x
Maurices	0.03%	2.96x
Victoria's Secret	0.03%	2.63x
J. Crew	0.01%	1.80x
Chicos	0.02%	1.72x
Journeys	0.01%	1.42x
Dressbarn	0.01%	1.25x
Old Navy	0.01%	1.24x
Banana Republic	0.01%	1.18x

Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.

Index: A comparison of the Vegans & Animal Welfare audience to the internet population.

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is ilovevegan.com.

Website	Composition	Index
ilovevegan.com	47.62%	486.94x
brandnewvegan.com	50.63%	441.50x
yupitsvegan.com	19.86%	194.55x
itdoesnttastelikechicken.com	31.43%	194.39x
frommybowl.com	21.36%	193.01x
connoisseurusveg.com	28.70%	190.38x
veganricha.com	27.38%	186.27x
veganhuggs.com	19.17%	176.14x
simpleveganblog.com	29.64%	170.24x
ohsheglows.com	18.67%	166.02x

Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.

Index: A comparison of the Vegans & Animal Welfare audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Organic Beauty & Skincare Products.

Content Affinity	Composition	Index
Organic Beauty & Skincare Products	1.66%	69.04x
Vegetarian Diet	54.31%	63.21x
Paleo & Keto Diet Enthusiasts	4.88%	58.33x
Yoga & Meditation	3.94%	53.51x
Low Carb Diets	13.66%	39.42x
Natural Diet & Supplement Researchers	1.66%	39.13x
Canadian Healthcare	2.36%	34.48x
Female Lifestyle Content Readers	7.88%	33.68x
Canada Shopping - General Commerce	1.64%	32.96x
Canada Consumer Product Cluster	9.69%	30.56x

Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.

Index: A comparison of the Vegans & Animal Welfare audience to the internet population.

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female