Explore the Vegans & Animal Welfare Audience
Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 672.4 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.
INTERESTS
The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegans & Animal Welfare audience is Vegans.
| Interest | Composition | Index |
| Vegans | 71.96% | 26.08x |
| Vegetarians | 55.70% | 25.43x |
| Meal Kit Delivery Researchers | 39.08% | 25.01x |
| Healthy Eaters | 38.98% | 21.78x |
| Gluten-Free Recipe Researchers | 40.19% | 19.10x |
| Food Allergies Researchers | 37.86% | 17.88x |
| Yogis | 35.48% | 17.48x |
| Supermarket Shoppers | 43.34% | 17.40x |
| Organic Food Eaters | 38.06% | 16.74x |
| Paleo Eaters | 39.02% | 16.56x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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APPAREL RETAILERS
The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 1.95x |
| The North Face | 0.04% | 1.88x |
| Club Monaco | 0.01% | 1.75x |
| REI | 0.03% | 1.66x |
| Forever 21 | 0.05% | 1.45x |
| Gymboree | 0.04% | 1.34x |
| Calvin Klein | 0.01% | 1.31x |
| Urban Outfitters | 0.04% | 1.28x |
| Chicos | 0.06% | 1.27x |
| Lululemon | 0.05% | 1.25x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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WEBSITES
The Vegans & Animal Welfare audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegans & Animal Welfare audience is petacatalog.com.
| Website | Composition | Index |
| petacatalog.com | 3.65% | 433.35x |
| nomeatathlete.com | 4.91% | 297.59x |
| theflamingvegan.com | 8.09% | 279.41x |
| peta2.com | 5.01% | 274.35x |
| veganfoodlover.com | 3.51% | 272.85x |
| gardein.com | 9.96% | 271.62x |
| freefromharm.org | 4.28% | 269.24x |
| hsi.org | 2.49% | 268.53x |
| vegweb.com | 3.34% | 264.41x |
| ilovevegan.com | 10.89% | 255.16x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 2.57% | 37.03x |
| Vegetarian Diet | 41.66% | 36.20x |
| Organic Beauty & Skincare Products | 7.05% | 32.48x |
| Healthy Eating Researchers | 8.50% | 25.22x |
| Liberal Views on Government, Finance, and Economy | 6.21% | 25.03x |
| Hipster Clothing | 1.33% | 21.33x |
| Yoga & Meditation | 7.42% | 21.10x |
| Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.68% | 20.59x |
| Paleo & Keto Diet Enthusiasts | 25.16% | 20.49x |
| Natural Diet & Supplement Researchers | 11.91% | 20.27x |
Composition Percentage:
The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
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DEMOGRAPHICS
The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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