Dstillery Audiences

VEGANS & ANIMAL WELFARE

Audience Size: 584.6 Thousand Devices

Explore the Vegans & Animal Welfare Audience

Below you'll find more information about the Vegans & Animal Welfare audience, broken down in different categories based on their digital and physical behaviors. These are 584.6 thousand unique devices whose actions qualify for the Vegans & Animal Welfare audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans & Animal Welfare audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans & Animal Welfare audience is Vegans.

Interest Composition Index
Vegans 69.19% 28.54x
Vegetarians 55.90% 28.00x
Meal Kit Delivery Researchers 55.97% 27.38x
Healthy Eaters 41.02% 24.60x
Gluten-Free Recipe Researchers 41.53% 21.81x
Food Allergies Researchers 38.73% 20.33x
Supermarket Shoppers 48.11% 20.06x
Yogis 38.65% 19.55x
Paleo Eaters 39.23% 19.39x
Luxury Fitness Shoppers 35.53% 19.31x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Interest attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans & Animal Welfare audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans & Animal Welfare audience is Columbia.

Location Composition Index
Columbia 0.02% 2.11x
Lorna Jane 0.01% 2.11x
LL Bean 0.01% 1.98x
Club Monaco 0.02% 1.86x
American Apparel 0.06% 1.82x
Calvin Klein 0.01% 1.73x
Saint Laurent Paris 0.01% 1.71x
Michael Kors 0.04% 1.64x
Patagonia 0.03% 1.63x
The North Face 0.03% 1.52x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Location attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans & Animal Welfare audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans & Animal Welfare audience is nomeatathlete.com.

Website Composition Index
nomeatathlete.com 4.09% 361.63x
peta2.com 4.13% 353.79x
freefromharm.org 3.90% 321.39x
vegweb.com 3.03% 320.61x
theflamingvegan.com 7.84% 316.34x
veganfoodlover.com 3.45% 308.86x
ilovevegan.com 10.81% 298.89x
gardein.com 9.63% 295.56x
happyherbivore.com 5.08% 293.96x
myvega.com 2.75% 270.25x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Web attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans & Animal Welfare audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 2.72% 47.46x
Vegetarian Diet 44.54% 39.39x
Organic Beauty & Skincare Products 7.57% 39.33x
Healthy Eating Researchers 8.89% 29.67x
Liberal Views on Government, Finance, and Economy 6.60% 28.31x
Paleo & Keto Diet Enthusiasts 25.68% 25.46x
Hipster Clothing 1.43% 25.28x
Yoga & Meditation 7.76% 25.09x
Food Cluster 6.87% 24.74x
Natural Diet & Supplement Researchers 12.47% 24.41x
Composition Percentage: The overlap percentage between the Vegans & Animal Welfare audience and the Content Affinity attribute.
Index: A comparison of the Vegans & Animal Welfare audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans & Animal Welfare audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female