Explore the Vegetarian Diet Audience
Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Vegetarian Diet audience.
INTERESTS
The Vegetarian Diet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegetarian Diet audience is Vegans.
| Interest | Composition | Index |
| Vegans | 60.49% | 30.26x |
| Healthy Eaters | 42.71% | 27.42x |
| Gluten-Free Recipe Researchers | 45.95% | 27.18x |
| Vegetarians | 44.63% | 27.08x |
| Luxury Fitness Shoppers | 38.88% | 25.76x |
| Luxury Athletic Footwear Shoppers | 39.01% | 25.74x |
| Supermarket Shoppers | 44.61% | 24.60x |
| Home Kitchen Chefs | 38.91% | 24.49x |
| Meal Kit Delivery Researchers | 41.81% | 24.03x |
| Paleo Eaters | 40.63% | 23.35x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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APPAREL RETAILERS
The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.19x |
| Supreme | 0.03% | 2.06x |
| Patagonia | 0.03% | 1.88x |
| Bonobos | 0.12% | 1.86x |
| Uniqlo | 0.03% | 1.69x |
| LL Bean | 0.01% | 1.53x |
| American Apparel | 0.06% | 1.52x |
| Urban Outfitters | 0.07% | 1.50x |
| The North Face | 0.04% | 1.50x |
| Madewell | 0.05% | 1.44x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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WEBSITES
The Vegetarian Diet audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegetarian Diet audience is veganbaking.net.
| Website | Composition | Index |
| veganbaking.net | 2.00% | 114.92x |
| glutenfreeandmore.com | 1.14% | 111.10x |
| wellandfull.com | 1.70% | 110.35x |
| thefullhelping.com | 6.58% | 108.51x |
| whereyougetyourprotein.com | 1.54% | 104.44x |
| ohsheglows.com | 13.54% | 104.23x |
| forkandbeans.com | 3.78% | 102.93x |
| simpleveganblog.com | 14.96% | 102.23x |
| alittleinsanity.com | 4.09% | 99.90x |
| mygluten-freekitchen.com | 6.49% | 99.09x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 10.94% | 38.09x |
| Organic Beauty & Skincare Products | 4.57% | 23.62x |
| Holistic Medicine | 1.43% | 22.78x |
| Low Carb Diets | 14.42% | 21.79x |
| Food Cluster | 5.57% | 20.10x |
| Assorted Topics (Family, Household Wellness, The Beach) | 8.44% | 19.77x |
| Healthy Eating Researchers | 4.97% | 19.67x |
| Paleo & Keto Diet Enthusiasts | 16.29% | 19.10x |
| Travel, Food, Fashion & Fitness | 4.25% | 19.01x |
| Natural Diet & Supplement Researchers | 8.09% | 18.16x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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DEMOGRAPHICS
The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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