Explore the Vegetarian Diet Audience
Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Vegetarian Diet audience.
INTERESTS
The Vegetarian Diet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegetarian Diet audience is Vegans.
| Interest | Composition | Index |
| Vegans | 67.65% | 19.33x |
| Healthy Eaters | 54.51% | 19.08x |
| Vegetarians | 51.79% | 18.91x |
| Gluten-Free Recipe Researchers | 59.07% | 18.32x |
| Home Kitchen Chefs | 50.16% | 18.25x |
| Luxury Fitness Shoppers | 50.13% | 17.77x |
| Luxury Athletic Footwear Shoppers | 50.13% | 17.77x |
| Supermarket Shoppers | 54.62% | 17.41x |
| Cooking Show Fans | 43.66% | 16.94x |
| Paleo Eaters | 50.57% | 16.84x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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APPAREL RETAILERS
The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.14x |
| REI | 0.02% | 1.83x |
| Bonobos | 0.02% | 1.81x |
| Forever 21 | 0.05% | 1.62x |
| American Apparel | 0.03% | 1.59x |
| Uniqlo | 0.02% | 1.59x |
| The North Face | 0.02% | 1.58x |
| Lululemon | 0.04% | 1.56x |
| Zara | 0.02% | 1.54x |
| Free People | 0.02% | 1.38x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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WEBSITES
The Vegetarian Diet audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegetarian Diet audience is veganbaking.net.
| Website | Composition | Index |
| veganbaking.net | 1.53% | 102.79x |
| thefullhelping.com | 6.28% | 97.47x |
| wellandfull.com | 1.68% | 96.16x |
| ohsheglows.com | 13.52% | 92.97x |
| simpleveganblog.com | 17.29% | 91.76x |
| pamelasproducts.com | 2.01% | 91.05x |
| alittleinsanity.com | 4.00% | 90.61x |
| forkandbeans.com | 3.53% | 85.49x |
| vegkitchen.com | 2.33% | 84.04x |
| naturallyella.com | 5.98% | 82.67x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 6.98% | 42.58x |
| Holistic Medicine | 0.87% | 25.15x |
| Low Carb Diets | 11.20% | 25.07x |
| Organic Beauty & Skincare Products | 2.61% | 21.85x |
| Paleo & Keto Diet Enthusiasts | 8.38% | 20.50x |
| Food Cluster | 2.69% | 19.59x |
| Travel, Food, Fashion & Fitness | 3.58% | 19.25x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.23% | 19.20x |
| Healthy Eating Researchers | 2.36% | 18.95x |
| Natural Diet & Supplement Researchers | 3.75% | 18.38x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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DEMOGRAPHICS
The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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