Dstillery Audiences

VEGETARIAN DIET

Audience Size: 2 Million Devices

Explore the Vegetarian Diet Audience

Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Vegetarian Diet audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarian Diet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarian Diet audience is Vegans.

Interest Composition Index
Vegans 65.33% 23.73x
Healthy Eaters 41.55% 23.27x
Gluten-Free Recipe Researchers 48.35% 23.04x
Vegetarians 46.80% 21.42x
Home Kitchen Chefs 38.83% 20.42x
Meal Kit Delivery Researchers 30.98% 19.87x
Supermarket Shoppers 47.67% 19.18x
Nutrition Conscious Eaters 33.85% 18.95x
Gourmet Food & Wine Researchers 34.61% 18.92x
Paleo Eaters 42.73% 18.18x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.92x
REI 0.03% 1.56x
Free People 0.02% 1.47x
The North Face 0.03% 1.46x
Urban Outfitters 0.05% 1.46x
Lorna Jane 0.01% 1.43x
Kate Spade 0.02% 1.36x
Club Monaco 0.01% 1.33x
Armani 0.02% 1.27x
Ann Taylor 0.02% 1.25x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarian Diet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarian Diet audience is thecolorfulkitchen.com.

Website Composition Index
thecolorfulkitchen.com 1.06% 136.38x
veganbaking.net 2.76% 134.18x
wellandfull.com 1.33% 125.19x
thefullhelping.com 6.64% 124.03x
ohsheglows.com 14.43% 123.14x
glutenfreeandmore.com 2.10% 122.64x
simpleveganblog.com 12.03% 116.49x
whereyougetyourprotein.com 1.76% 116.44x
forkandbeans.com 4.53% 115.22x
alittleinsanity.com 4.62% 115.19x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 14.31% 36.20x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 6.71% 25.43x
Organic Beauty & Skincare Products 5.06% 23.31x
Holistic Medicine 1.53% 22.13x
Low Carb Diets 13.59% 21.99x
Food Cluster 6.29% 19.74x
Travel, Food, Fashion & Fitness 3.71% 19.40x
Healthy Eating Researchers 6.11% 18.12x
Paleo & Keto Diet Enthusiasts 21.21% 17.28x
Natural Diet & Supplement Researchers 10.01% 17.03x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female