Dstillery Audiences

VEGETARIAN DIET

Audience Size: 1.9 Million Devices

Explore the Vegetarian Diet Audience

Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Vegetarian Diet audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarian Diet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarian Diet audience is Vegans.

Interest Composition Index
Vegans 60.49% 30.26x
Healthy Eaters 42.71% 27.42x
Gluten-Free Recipe Researchers 45.95% 27.18x
Vegetarians 44.63% 27.08x
Luxury Fitness Shoppers 38.88% 25.76x
Luxury Athletic Footwear Shoppers 39.01% 25.74x
Supermarket Shoppers 44.61% 24.60x
Home Kitchen Chefs 38.91% 24.49x
Meal Kit Delivery Researchers 41.81% 24.03x
Paleo Eaters 40.63% 23.35x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Everlane.

Location Composition Index
Everlane 0.01% 2.19x
Supreme 0.03% 2.06x
Patagonia 0.03% 1.88x
Bonobos 0.12% 1.86x
Uniqlo 0.03% 1.69x
LL Bean 0.01% 1.53x
American Apparel 0.06% 1.52x
Urban Outfitters 0.07% 1.50x
The North Face 0.04% 1.50x
Madewell 0.05% 1.44x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarian Diet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarian Diet audience is veganbaking.net.

Website Composition Index
veganbaking.net 2.00% 114.92x
glutenfreeandmore.com 1.14% 111.10x
wellandfull.com 1.70% 110.35x
thefullhelping.com 6.58% 108.51x
whereyougetyourprotein.com 1.54% 104.44x
ohsheglows.com 13.54% 104.23x
forkandbeans.com 3.78% 102.93x
simpleveganblog.com 14.96% 102.23x
alittleinsanity.com 4.09% 99.90x
mygluten-freekitchen.com 6.49% 99.09x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 10.94% 38.09x
Organic Beauty & Skincare Products 4.57% 23.62x
Holistic Medicine 1.43% 22.78x
Low Carb Diets 14.42% 21.79x
Food Cluster 5.57% 20.10x
Assorted Topics (Family, Household Wellness, The Beach) 8.44% 19.77x
Healthy Eating Researchers 4.97% 19.67x
Paleo & Keto Diet Enthusiasts 16.29% 19.10x
Travel, Food, Fashion & Fitness 4.25% 19.01x
Natural Diet & Supplement Researchers 8.09% 18.16x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female