Dstillery Audiences

VEGETARIAN DIET

Audience Size: 289.7 Thousand Devices

Explore the Vegetarian Diet Audience

Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 289.7 thousand unique devices whose actions qualify for the Vegetarian Diet audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarian Diet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarian Diet audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 63.53% 51.74x
Food Allergies Researchers 61.83% 39.00x
Healthy Eaters 37.41% 36.07x
Nutrition Conscious Eaters 29.92% 29.29x
Thanksgiving Meal Planners 52.60% 29.27x
Gluten-Free Recipe Researchers 41.98% 27.52x
Pre-Measured Grocery Shoppers 39.24% 26.92x
Dessert/Sweets Bakers 40.46% 25.46x
Godiva Chocolate Fans 38.45% 25.10x
Supermarket Shoppers 42.86% 25.00x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Coach.

Location Composition Index
Coach 0.01% 3.82x
LOFT 0.02% 2.07x
Aeropostale 0.01% 1.97x
Gap 0.02% 1.93x
Maurices 0.03% 1.68x
Old Navy 0.02% 1.45x
Carhartt 0.09% 1.20x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarian Diet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarian Diet audience is ohsheglows.com.

Website Composition Index
ohsheglows.com 15.41% 245.06x
thefullhelping.com 8.20% 242.65x
mygluten-freekitchen.com 14.95% 230.77x
simpleveganblog.com 19.74% 217.69x
naturallyella.com 4.63% 190.01x
ohmyveggies.com 11.89% 188.78x
vegkitchen.com 3.86% 181.43x
glutenfreeonashoestring.com 39.53% 167.80x
forkandbeans.com 2.71% 162.71x
letthemeatgfcake.com 4.12% 160.43x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.66% 146.74x
Low Carb Diets 11.15% 55.65x
Canada Consumer Product Cluster 2.57% 42.28x
Canada Shopping - Kitchenware 0.60% 41.31x
Paleo & Keto Diet Enthusiasts 1.08% 41.02x
Natural Diet & Supplement Researchers 0.29% 32.45x
Yoga & Meditation 0.38% 32.25x
Cakes & Sweets 0.87% 27.49x
Female Lifestyle Content Readers 3.36% 27.20x
Parenting & Children's Activities 0.40% 26.24x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female