Explore the Vegetarian Diet Audience
Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Vegetarian Diet audience.
INTERESTS
The Vegetarian Diet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegetarian Diet audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 53.70% | 24.07x |
| Gluten-Free Recipe Researchers | 57.81% | 23.38x |
| Vegetarians | 53.77% | 23.15x |
| Luxury Fitness Shoppers | 50.78% | 22.64x |
| Luxury Athletic Footwear Shoppers | 50.78% | 22.63x |
| Vegans | 68.23% | 22.62x |
| Home Kitchen Chefs | 50.90% | 22.33x |
| Supermarket Shoppers | 54.49% | 22.01x |
| Nutrition Conscious Eaters | 47.15% | 20.97x |
| Gourmet Food & Wine Researchers | 47.38% | 20.65x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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APPAREL RETAILERS
The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.16x |
| REI | 0.02% | 1.84x |
| Bonobos | 0.03% | 1.66x |
| Uniqlo | 0.02% | 1.60x |
| Eddie Bauer | 0.03% | 1.55x |
| Tommy Bahama | 0.03% | 1.51x |
| Lululemon | 0.05% | 1.50x |
| LOFT | 0.08% | 1.42x |
| Free People | 0.02% | 1.42x |
| Chicos | 0.06% | 1.35x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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WEBSITES
The Vegetarian Diet audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegetarian Diet audience is ohsheglows.com.
| Website | Composition | Index |
| ohsheglows.com | 14.75% | 127.87x |
| theglowingfridge.com | 3.05% | 126.46x |
| thefullhelping.com | 6.10% | 120.52x |
| alittleinsanity.com | 4.00% | 119.02x |
| simpleveganblog.com | 14.92% | 117.29x |
| vegkitchen.com | 2.35% | 112.54x |
| forkandbeans.com | 3.91% | 112.28x |
| pamelasproducts.com | 2.34% | 112.15x |
| mygluten-freekitchen.com | 7.60% | 110.49x |
| naturallyella.com | 6.11% | 109.57x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 8.16% | 48.32x |
| Holistic Medicine | 1.15% | 28.96x |
| Low Carb Diets | 12.26% | 28.09x |
| Organic Beauty & Skincare Products | 3.32% | 26.61x |
| Food Cluster | 3.89% | 23.61x |
| Paleo & Keto Diet Enthusiasts | 11.54% | 23.46x |
| Healthy Eating Researchers | 3.40% | 22.53x |
| Travel, Food, Fashion & Fitness | 3.94% | 22.02x |
| Natural Diet & Supplement Researchers | 5.35% | 21.76x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.22% | 21.04x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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DEMOGRAPHICS
The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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