Dstillery Audiences

VEGETARIAN DIET

Audience Size: 1.8 Million Devices

Explore the Vegetarian Diet Audience

Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Vegetarian Diet audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarian Diet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarian Diet audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 43.40% 23.37x
Vegans 68.13% 23.34x
Gluten-Free Recipe Researchers 51.84% 23.11x
Vegetarians 49.52% 20.98x
Home Kitchen Chefs 41.17% 20.72x
Supermarket Shoppers 50.31% 19.30x
Nutrition Conscious Eaters 35.04% 18.98x
Gourmet Food & Wine Researchers 36.93% 18.40x
Paleo Eaters 45.00% 17.95x
Cooking Show Fans 35.46% 17.89x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.74x
Lorna Jane 0.01% 2.45x
Joe's Jeans 0.01% 2.17x
Columbia 0.01% 2.06x
Kate Spade 0.03% 1.94x
J. Crew 0.04% 1.77x
Uniqlo 0.02% 1.74x
Levi Strauss 0.01% 1.72x
Intermix 0.01% 1.72x
American Apparel 0.04% 1.65x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarian Diet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarian Diet audience is thisrawsomeveganlife.com.

Website Composition Index
thisrawsomeveganlife.com 0.88% 155.25x
veganbaking.net 2.95% 153.63x
thecolorfulkitchen.com 1.08% 153.15x
wellandfull.com 1.08% 144.25x
thefullhelping.com 6.69% 140.41x
ohsheglows.com 14.95% 138.12x
whereyougetyourprotein.com 1.71% 135.41x
savvyvegetarian.com 0.61% 134.72x
glutenfreeandmore.com 2.66% 130.86x
naturespath.com 0.56% 130.80x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 15.10% 38.63x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 5.71% 27.92x
Organic Beauty & Skincare Products 5.28% 24.41x
Low Carb Diets 13.13% 23.12x
Holistic Medicine 1.61% 22.01x
Food Cluster 6.60% 20.73x
Travel, Food, Fashion & Fitness 3.51% 20.28x
Healthy Eating Researchers 6.53% 18.75x
Female Lifestyle Content Readers 4.43% 18.43x
Paleo & Keto Diet Enthusiasts 22.84% 18.21x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarian Diet audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999