Explore the Vegetarian Diet Audience
Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Vegetarian Diet audience.
INTERESTS
The Vegetarian Diet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegetarian Diet audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 47.83% | 20.74x |
| Vegans | 65.13% | 20.56x |
| Gluten-Free Recipe Researchers | 48.52% | 19.94x |
| Luxury Fitness Shoppers | 42.74% | 19.50x |
| Luxury Athletic Footwear Shoppers | 42.74% | 19.50x |
| Supermarket Shoppers | 46.21% | 19.45x |
| Vegetarians | 47.35% | 19.40x |
| Home Kitchen Chefs | 45.95% | 19.07x |
| Shelf-Stable Food Content Readers | 0.85% | 18.43x |
| Gourmet Food & Wine Researchers | 41.24% | 18.28x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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APPAREL RETAILERS
The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 2.65x |
| Old Navy | 0.02% | 1.66x |
| Mens Wearhouse | 0.01% | 1.23x |
| Carhartt | 0.12% | 0.96x |
| Maurices | 0.01% | 0.90x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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WEBSITES
The Vegetarian Diet audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegetarian Diet audience is veganbaking.net.
| Website | Composition | Index |
| veganbaking.net | 1.44% | 82.90x |
| thefullhelping.com | 5.69% | 79.36x |
| ohsheglows.com | 13.42% | 77.24x |
| simpleveganblog.com | 19.76% | 74.43x |
| wellandfull.com | 1.88% | 68.29x |
| vegkitchen.com | 2.24% | 67.75x |
| ohmyveggies.com | 11.92% | 66.83x |
| theglowingfridge.com | 2.08% | 65.91x |
| alittleinsanity.com | 3.95% | 65.60x |
| forkandbeans.com | 3.83% | 65.30x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 5.48% | 41.91x |
| Low Carb Diets | 13.55% | 24.24x |
| Holistic Medicine | 0.44% | 23.75x |
| Organic Beauty & Skincare Products | 1.55% | 21.06x |
| Paleo & Keto Diet Enthusiasts | 4.67% | 20.20x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.28% | 19.38x |
| Female Lifestyle Content Readers | 6.73% | 18.21x |
| Food Cluster | 1.07% | 17.71x |
| Natural Diet & Supplement Researchers | 2.04% | 17.47x |
| Travel, Food, Fashion & Fitness | 4.63% | 17.36x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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DEMOGRAPHICS
The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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