Explore the Vegetarian Diet Audience
Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Vegetarian Diet audience.
INTERESTS
The Vegetarian Diet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegetarian Diet audience is Vegans.
| Interest | Composition | Index |
| Vegans | 62.03% | 25.66x |
| Healthy Eaters | 40.73% | 24.50x |
| Gluten-Free Recipe Researchers | 45.84% | 24.14x |
| Vegetarians | 45.18% | 22.70x |
| Home Kitchen Chefs | 37.41% | 22.07x |
| Luxury Fitness Shoppers | 39.13% | 21.32x |
| Luxury Athletic Footwear Shoppers | 39.36% | 21.18x |
| Meal Kit Delivery Researchers | 41.55% | 20.39x |
| Supermarket Shoppers | 48.62% | 20.34x |
| Nutrition Conscious Eaters | 33.89% | 20.18x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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APPAREL RETAILERS
The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.25x |
| Supreme | 0.02% | 1.96x |
| Levi Strauss | 0.02% | 1.93x |
| American Apparel | 0.07% | 1.85x |
| Urban Outfitters | 0.09% | 1.62x |
| Patagonia | 0.03% | 1.59x |
| Armani | 0.04% | 1.56x |
| Lululemon | 0.10% | 1.51x |
| Club Monaco | 0.01% | 1.49x |
| REI | 0.03% | 1.42x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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WEBSITES
The Vegetarian Diet audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegetarian Diet audience is veganbaking.net.
| Website | Composition | Index |
| veganbaking.net | 2.32% | 138.49x |
| glutenfreeandmore.com | 1.57% | 132.04x |
| wellandfull.com | 1.49% | 131.93x |
| thefullhelping.com | 6.42% | 129.54x |
| ohsheglows.com | 13.37% | 127.63x |
| forkandbeans.com | 4.08% | 121.91x |
| whereyougetyourprotein.com | 1.66% | 121.61x |
| simpleveganblog.com | 13.77% | 119.97x |
| alittleinsanity.com | 4.39% | 119.61x |
| mygluten-freekitchen.com | 6.22% | 118.35x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 13.01% | 39.39x |
| Organic Beauty & Skincare Products | 4.91% | 25.51x |
| Holistic Medicine | 1.44% | 25.12x |
| Assorted Topics (Family, Household Wellness, The Beach) | 7.18% | 24.51x |
| Low Carb Diets | 14.35% | 22.62x |
| Food Cluster | 6.07% | 21.85x |
| Travel, Food, Fashion & Fitness | 3.98% | 20.96x |
| Healthy Eating Researchers | 5.88% | 19.63x |
| Paleo & Keto Diet Enthusiasts | 19.66% | 19.49x |
| Natural Diet & Supplement Researchers | 9.60% | 18.79x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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DEMOGRAPHICS
The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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