Explore the Vegetarian Diet Audience
Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Vegetarian Diet audience.
INTERESTS
The Vegetarian Diet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegetarian Diet audience is Vegans.
| Interest | Composition | Index |
| Vegans | 61.90% | 30.15x |
| Healthy Eaters | 43.11% | 27.62x |
| Vegetarians | 45.72% | 27.18x |
| Gluten-Free Recipe Researchers | 47.34% | 27.15x |
| Luxury Fitness Shoppers | 39.16% | 25.92x |
| Luxury Athletic Footwear Shoppers | 39.45% | 25.91x |
| Meal Kit Delivery Researchers | 41.14% | 25.00x |
| Home Kitchen Chefs | 38.97% | 24.99x |
| Supermarket Shoppers | 45.53% | 24.83x |
| Nutrition Conscious Eaters | 36.05% | 23.25x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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APPAREL RETAILERS
The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.03% | 1.84x |
| American Apparel | 0.06% | 1.74x |
| Bonobos | 0.05% | 1.66x |
| Levi Strauss | 0.01% | 1.61x |
| Kate Spade | 0.02% | 1.61x |
| Urban Outfitters | 0.06% | 1.60x |
| Patagonia | 0.03% | 1.58x |
| Free People | 0.03% | 1.57x |
| Saint Laurent Paris | 0.01% | 1.54x |
| Lululemon | 0.08% | 1.52x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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WEBSITES
The Vegetarian Diet audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegetarian Diet audience is veganbaking.net.
| Website | Composition | Index |
| veganbaking.net | 2.15% | 110.87x |
| wellandfull.com | 1.65% | 106.97x |
| glutenfreeandmore.com | 1.32% | 106.07x |
| thefullhelping.com | 6.51% | 105.46x |
| ohsheglows.com | 13.55% | 102.27x |
| whereyougetyourprotein.com | 1.59% | 100.54x |
| forkandbeans.com | 3.92% | 98.42x |
| simpleveganblog.com | 14.65% | 98.37x |
| alittleinsanity.com | 4.21% | 96.95x |
| mygluten-freekitchen.com | 6.39% | 95.74x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 11.83% | 38.88x |
| Organic Beauty & Skincare Products | 4.72% | 24.60x |
| Assorted Topics (Family, Household Wellness, The Beach) | 7.84% | 22.55x |
| Holistic Medicine | 1.46% | 22.34x |
| Low Carb Diets | 14.41% | 21.95x |
| Food Cluster | 5.67% | 20.97x |
| Travel, Food, Fashion & Fitness | 4.14% | 19.70x |
| Paleo & Keto Diet Enthusiasts | 17.55% | 19.40x |
| Healthy Eating Researchers | 5.40% | 19.31x |
| Natural Diet & Supplement Researchers | 8.67% | 18.38x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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DEMOGRAPHICS
The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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