Dstillery Audiences

VEGETARIAN DIET

Audience Size: 2 Million Devices

Explore the Vegetarian Diet Audience

Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Vegetarian Diet audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarian Diet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarian Diet audience is Vegans.

Interest Composition Index
Vegans 62.03% 25.66x
Healthy Eaters 40.73% 24.50x
Gluten-Free Recipe Researchers 45.84% 24.14x
Vegetarians 45.18% 22.70x
Home Kitchen Chefs 37.41% 22.07x
Luxury Fitness Shoppers 39.13% 21.32x
Luxury Athletic Footwear Shoppers 39.36% 21.18x
Meal Kit Delivery Researchers 41.55% 20.39x
Supermarket Shoppers 48.62% 20.34x
Nutrition Conscious Eaters 33.89% 20.18x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Everlane.

Location Composition Index
Everlane 0.01% 2.25x
Supreme 0.02% 1.96x
Levi Strauss 0.02% 1.93x
American Apparel 0.07% 1.85x
Urban Outfitters 0.09% 1.62x
Patagonia 0.03% 1.59x
Armani 0.04% 1.56x
Lululemon 0.10% 1.51x
Club Monaco 0.01% 1.49x
REI 0.03% 1.42x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarian Diet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarian Diet audience is veganbaking.net.

Website Composition Index
veganbaking.net 2.32% 138.49x
glutenfreeandmore.com 1.57% 132.04x
wellandfull.com 1.49% 131.93x
thefullhelping.com 6.42% 129.54x
ohsheglows.com 13.37% 127.63x
forkandbeans.com 4.08% 121.91x
whereyougetyourprotein.com 1.66% 121.61x
simpleveganblog.com 13.77% 119.97x
alittleinsanity.com 4.39% 119.61x
mygluten-freekitchen.com 6.22% 118.35x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 13.01% 39.39x
Organic Beauty & Skincare Products 4.91% 25.51x
Holistic Medicine 1.44% 25.12x
Assorted Topics (Family, Household Wellness, The Beach) 7.18% 24.51x
Low Carb Diets 14.35% 22.62x
Food Cluster 6.07% 21.85x
Travel, Food, Fashion & Fitness 3.98% 20.96x
Healthy Eating Researchers 5.88% 19.63x
Paleo & Keto Diet Enthusiasts 19.66% 19.49x
Natural Diet & Supplement Researchers 9.60% 18.79x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female