Dstillery Audiences

VEGETARIAN DIET

Audience Size: 1.8 Million Devices

Explore the Vegetarian Diet Audience

Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Vegetarian Diet audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarian Diet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarian Diet audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 46.66% 23.65x
Vegans 63.86% 23.13x
Gluten-Free Recipe Researchers 50.08% 22.54x
Vegetarians 45.18% 22.33x
Home Kitchen Chefs 43.20% 22.00x
Luxury Athletic Footwear Shoppers 42.23% 21.80x
Luxury Fitness Shoppers 42.23% 21.80x
Supermarket Shoppers 47.63% 21.66x
Gourmet Food & Wine Researchers 39.29% 20.53x
Shelf-Stable Food Content Readers 0.61% 20.53x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.18x
Carhartt 0.09% 0.98x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarian Diet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarian Diet audience is veganbaking.net.

Website Composition Index
veganbaking.net 1.47% 90.42x
thefullhelping.com 6.20% 85.88x
pamelasproducts.com 1.41% 84.48x
ohsheglows.com 13.86% 83.53x
wellandfull.com 1.89% 83.06x
simpleveganblog.com 19.24% 81.12x
forkandbeans.com 3.91% 74.79x
vegkitchen.com 2.34% 74.56x
amys.com 1.41% 74.40x
naturallyella.com 7.09% 73.11x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 6.64% 46.76x
Holistic Medicine 0.66% 26.62x
Low Carb Diets 13.15% 26.27x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.32% 24.04x
Organic Beauty & Skincare Products 2.12% 23.20x
Paleo & Keto Diet Enthusiasts 6.51% 22.46x
Travel, Food, Fashion & Fitness 4.60% 20.97x
Food Cluster 1.79% 20.28x
Natural Diet & Supplement Researchers 2.90% 19.60x
Healthy Eating Researchers 1.83% 19.53x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female