Dstillery Audiences

VEGETARIAN DIET

Audience Size: 1.7 Million Devices

Explore the Vegetarian Diet Audience

Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Vegetarian Diet audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarian Diet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarian Diet audience is Vegans.

Interest Composition Index
Vegans 67.65% 19.33x
Healthy Eaters 54.51% 19.08x
Vegetarians 51.79% 18.91x
Gluten-Free Recipe Researchers 59.07% 18.32x
Home Kitchen Chefs 50.16% 18.25x
Luxury Fitness Shoppers 50.13% 17.77x
Luxury Athletic Footwear Shoppers 50.13% 17.77x
Supermarket Shoppers 54.62% 17.41x
Cooking Show Fans 43.66% 16.94x
Paleo Eaters 50.57% 16.84x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.14x
REI 0.02% 1.83x
Bonobos 0.02% 1.81x
Forever 21 0.05% 1.62x
American Apparel 0.03% 1.59x
Uniqlo 0.02% 1.59x
The North Face 0.02% 1.58x
Lululemon 0.04% 1.56x
Zara 0.02% 1.54x
Free People 0.02% 1.38x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarian Diet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarian Diet audience is veganbaking.net.

Website Composition Index
veganbaking.net 1.53% 102.79x
thefullhelping.com 6.28% 97.47x
wellandfull.com 1.68% 96.16x
ohsheglows.com 13.52% 92.97x
simpleveganblog.com 17.29% 91.76x
pamelasproducts.com 2.01% 91.05x
alittleinsanity.com 4.00% 90.61x
forkandbeans.com 3.53% 85.49x
vegkitchen.com 2.33% 84.04x
naturallyella.com 5.98% 82.67x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 6.98% 42.58x
Holistic Medicine 0.87% 25.15x
Low Carb Diets 11.20% 25.07x
Organic Beauty & Skincare Products 2.61% 21.85x
Paleo & Keto Diet Enthusiasts 8.38% 20.50x
Food Cluster 2.69% 19.59x
Travel, Food, Fashion & Fitness 3.58% 19.25x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.23% 19.20x
Healthy Eating Researchers 2.36% 18.95x
Natural Diet & Supplement Researchers 3.75% 18.38x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female