Dstillery Audiences

VEGETARIAN DIET

Audience Size: 1 Million Devices

Explore the Vegetarian Diet Audience

Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Vegetarian Diet audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarian Diet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarian Diet audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 53.70% 24.07x
Gluten-Free Recipe Researchers 57.81% 23.38x
Vegetarians 53.77% 23.15x
Luxury Fitness Shoppers 50.78% 22.64x
Luxury Athletic Footwear Shoppers 50.78% 22.63x
Vegans 68.23% 22.62x
Home Kitchen Chefs 50.90% 22.33x
Supermarket Shoppers 54.49% 22.01x
Nutrition Conscious Eaters 47.15% 20.97x
Gourmet Food & Wine Researchers 47.38% 20.65x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.16x
REI 0.02% 1.84x
Bonobos 0.03% 1.66x
Uniqlo 0.02% 1.60x
Eddie Bauer 0.03% 1.55x
Tommy Bahama 0.03% 1.51x
Lululemon 0.05% 1.50x
LOFT 0.08% 1.42x
Free People 0.02% 1.42x
Chicos 0.06% 1.35x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarian Diet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarian Diet audience is ohsheglows.com.

Website Composition Index
ohsheglows.com 14.75% 127.87x
theglowingfridge.com 3.05% 126.46x
thefullhelping.com 6.10% 120.52x
alittleinsanity.com 4.00% 119.02x
simpleveganblog.com 14.92% 117.29x
vegkitchen.com 2.35% 112.54x
forkandbeans.com 3.91% 112.28x
pamelasproducts.com 2.34% 112.15x
mygluten-freekitchen.com 7.60% 110.49x
naturallyella.com 6.11% 109.57x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 8.16% 48.32x
Holistic Medicine 1.15% 28.96x
Low Carb Diets 12.26% 28.09x
Organic Beauty & Skincare Products 3.32% 26.61x
Food Cluster 3.89% 23.61x
Paleo & Keto Diet Enthusiasts 11.54% 23.46x
Healthy Eating Researchers 3.40% 22.53x
Travel, Food, Fashion & Fitness 3.94% 22.02x
Natural Diet & Supplement Researchers 5.35% 21.76x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 21.04x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female