Dstillery Audiences

VEGETARIAN DIET

Audience Size: 2 Million Devices

Explore the Vegetarian Diet Audience

Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Vegetarian Diet audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarian Diet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarian Diet audience is Vegans.

Interest Composition Index
Vegans 61.90% 30.15x
Healthy Eaters 43.11% 27.62x
Vegetarians 45.72% 27.18x
Gluten-Free Recipe Researchers 47.34% 27.15x
Luxury Fitness Shoppers 39.16% 25.92x
Luxury Athletic Footwear Shoppers 39.45% 25.91x
Meal Kit Delivery Researchers 41.14% 25.00x
Home Kitchen Chefs 38.97% 24.99x
Supermarket Shoppers 45.53% 24.83x
Nutrition Conscious Eaters 36.05% 23.25x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Supreme.

Location Composition Index
Supreme 0.03% 1.84x
American Apparel 0.06% 1.74x
Bonobos 0.05% 1.66x
Levi Strauss 0.01% 1.61x
Kate Spade 0.02% 1.61x
Urban Outfitters 0.06% 1.60x
Patagonia 0.03% 1.58x
Free People 0.03% 1.57x
Saint Laurent Paris 0.01% 1.54x
Lululemon 0.08% 1.52x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarian Diet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarian Diet audience is veganbaking.net.

Website Composition Index
veganbaking.net 2.15% 110.87x
wellandfull.com 1.65% 106.97x
glutenfreeandmore.com 1.32% 106.07x
thefullhelping.com 6.51% 105.46x
ohsheglows.com 13.55% 102.27x
whereyougetyourprotein.com 1.59% 100.54x
forkandbeans.com 3.92% 98.42x
simpleveganblog.com 14.65% 98.37x
alittleinsanity.com 4.21% 96.95x
mygluten-freekitchen.com 6.39% 95.74x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 11.83% 38.88x
Organic Beauty & Skincare Products 4.72% 24.60x
Assorted Topics (Family, Household Wellness, The Beach) 7.84% 22.55x
Holistic Medicine 1.46% 22.34x
Low Carb Diets 14.41% 21.95x
Food Cluster 5.67% 20.97x
Travel, Food, Fashion & Fitness 4.14% 19.70x
Paleo & Keto Diet Enthusiasts 17.55% 19.40x
Healthy Eating Researchers 5.40% 19.31x
Natural Diet & Supplement Researchers 8.67% 18.38x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female