Dstillery Audiences

VEGETARIAN DIET

Audience Size: 1.6 Million Devices

Explore the Vegetarian Diet Audience

Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Vegetarian Diet audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarian Diet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarian Diet audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 54.67% 21.94x
Gluten-Free Recipe Researchers 58.35% 21.47x
Vegans 68.78% 21.35x
Vegetarians 55.47% 20.93x
Luxury Fitness Shoppers 51.79% 20.69x
Luxury Athletic Footwear Shoppers 51.79% 20.69x
Supermarket Shoppers 56.35% 20.17x
Home Kitchen Chefs 52.34% 20.02x
Nutrition Conscious Eaters 47.99% 19.08x
Meal Kit Delivery Researchers 51.36% 19.01x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Intermix.

Location Composition Index
Intermix 0.02% 2.08x
Bonobos 0.16% 1.92x
REI 0.03% 1.85x
Lorna Jane 0.01% 1.83x
Supreme 0.01% 1.68x
LL Bean 0.01% 1.56x
American Apparel 0.04% 1.47x
The North Face 0.03% 1.45x
Patagonia 0.02% 1.45x
Free People 0.03% 1.42x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarian Diet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarian Diet audience is veganbaking.net.

Website Composition Index
veganbaking.net 1.79% 128.97x
thefullhelping.com 6.62% 123.02x
wellandfull.com 1.79% 122.29x
simpleveganblog.com 14.82% 116.96x
whereyougetyourprotein.com 1.44% 116.32x
forkandbeans.com 3.67% 115.16x
ohsheglows.com 13.61% 114.41x
alittleinsanity.com 3.96% 112.20x
mygluten-freekitchen.com 6.76% 110.48x
sodeliciousdairyfree.com 1.30% 109.17x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 9.48% 42.53x
Holistic Medicine 1.35% 26.08x
Organic Beauty & Skincare Products 3.99% 25.29x
Low Carb Diets 13.57% 24.45x
Healthy Eating Researchers 4.13% 21.38x
Food Cluster 4.77% 21.30x
Paleo & Keto Diet Enthusiasts 13.85% 20.97x
Travel, Food, Fashion & Fitness 4.15% 19.92x
Assorted Topics (Family, Household Wellness, The Beach) 8.92% 19.65x
Natural Diet & Supplement Researchers 6.67% 19.63x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female