Dstillery Audiences

VEGETARIAN DIET

Audience Size: 241.9 Thousand Devices

Explore the Vegetarian Diet Audience

Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 241.9 thousand unique devices whose actions qualify for the Vegetarian Diet audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarian Diet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarian Diet audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 65.81% 61.51x
Food Allergies Researchers 63.38% 46.24x
Healthy Eaters 44.90% 37.37x
Vegans 65.69% 36.02x
Paleo Eaters 50.15% 33.61x
Thanksgiving Meal Planners 53.73% 33.60x
Pre-Measured Grocery Shoppers 40.76% 33.41x
Gluten-Free Recipe Researchers 45.45% 32.75x
Wellness Enthusiasts 21.43% 31.06x
Dessert/Sweets Bakers 43.49% 29.41x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Coach.

Location Composition Index
Coach 0.01% 3.82x
Mens Wearhouse 0.02% 2.48x
Lululemon 0.01% 2.09x
Urban Outfitters 0.02% 2.07x
H&M 0.01% 1.70x
Chicos 0.01% 1.65x
Zumiez 0.02% 1.56x
Maurices 0.02% 1.21x
Express 0.01% 1.20x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarian Diet audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarian Diet audience is ohsheglows.com.

Website Composition Index
ohsheglows.com 15.35% 341.78x
thefullhelping.com 8.55% 335.95x
mygluten-freekitchen.com 13.53% 327.04x
simpleveganblog.com 18.29% 300.87x
ohmyveggies.com 12.72% 242.12x
glutenfreeonashoestring.com 40.24% 228.65x
glutenfreebaking.com 6.24% 196.54x
feedmephoebe.com 4.43% 194.36x
mydarlingvegan.com 5.77% 180.33x
lazycatkitchen.com 5.21% 174.21x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.36% 186.27x
Low Carb Diets 11.45% 66.75x
Canada Shopping - Kitchenware 0.55% 49.85x
Canada Consumer Product Cluster 2.34% 47.96x
Cakes & Sweets 0.84% 40.87x
Paleo & Keto Diet Enthusiasts 0.81% 39.90x
Parenting & Children's Activities 0.42% 38.16x
Yoga & Meditation 0.43% 37.84x
Canadian Universities 0.24% 34.05x
Female Lifestyle Content Readers 3.17% 33.94x
Composition Percentage: The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female