Explore the Vegetarian Diet Audience
Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Vegetarian Diet audience.
INTERESTS
The Vegetarian Diet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegetarian Diet audience is Vegans.
| Interest | Composition | Index |
| Vegans | 65.33% | 23.73x |
| Healthy Eaters | 41.55% | 23.27x |
| Gluten-Free Recipe Researchers | 48.35% | 23.04x |
| Vegetarians | 46.80% | 21.42x |
| Home Kitchen Chefs | 38.83% | 20.42x |
| Meal Kit Delivery Researchers | 30.98% | 19.87x |
| Supermarket Shoppers | 47.67% | 19.18x |
| Nutrition Conscious Eaters | 33.85% | 18.95x |
| Gourmet Food & Wine Researchers | 34.61% | 18.92x |
| Paleo Eaters | 42.73% | 18.18x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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APPAREL RETAILERS
The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.92x |
| REI | 0.03% | 1.56x |
| Free People | 0.02% | 1.47x |
| The North Face | 0.03% | 1.46x |
| Urban Outfitters | 0.05% | 1.46x |
| Lorna Jane | 0.01% | 1.43x |
| Kate Spade | 0.02% | 1.36x |
| Club Monaco | 0.01% | 1.33x |
| Armani | 0.02% | 1.27x |
| Ann Taylor | 0.02% | 1.25x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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WEBSITES
The Vegetarian Diet audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegetarian Diet audience is thecolorfulkitchen.com.
| Website | Composition | Index |
| thecolorfulkitchen.com | 1.06% | 136.38x |
| veganbaking.net | 2.76% | 134.18x |
| wellandfull.com | 1.33% | 125.19x |
| thefullhelping.com | 6.64% | 124.03x |
| ohsheglows.com | 14.43% | 123.14x |
| glutenfreeandmore.com | 2.10% | 122.64x |
| simpleveganblog.com | 12.03% | 116.49x |
| whereyougetyourprotein.com | 1.76% | 116.44x |
| forkandbeans.com | 4.53% | 115.22x |
| alittleinsanity.com | 4.62% | 115.19x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 14.31% | 36.20x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 6.71% | 25.43x |
| Organic Beauty & Skincare Products | 5.06% | 23.31x |
| Holistic Medicine | 1.53% | 22.13x |
| Low Carb Diets | 13.59% | 21.99x |
| Food Cluster | 6.29% | 19.74x |
| Travel, Food, Fashion & Fitness | 3.71% | 19.40x |
| Healthy Eating Researchers | 6.11% | 18.12x |
| Paleo & Keto Diet Enthusiasts | 21.21% | 17.28x |
| Natural Diet & Supplement Researchers | 10.01% | 17.03x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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DEMOGRAPHICS
The Vegetarian Diet audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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