Explore the Vegetarian Diet Audience
Below you'll find more information about the Vegetarian Diet audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Vegetarian Diet audience.
INTERESTS
The Vegetarian Diet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegetarian Diet audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 43.40% | 23.37x |
| Vegans | 68.13% | 23.34x |
| Gluten-Free Recipe Researchers | 51.84% | 23.11x |
| Vegetarians | 49.52% | 20.98x |
| Home Kitchen Chefs | 41.17% | 20.72x |
| Supermarket Shoppers | 50.31% | 19.30x |
| Nutrition Conscious Eaters | 35.04% | 18.98x |
| Gourmet Food & Wine Researchers | 36.93% | 18.40x |
| Paleo Eaters | 45.00% | 17.95x |
| Cooking Show Fans | 35.46% | 17.89x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Interest attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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APPAREL RETAILERS
The Vegetarian Diet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegetarian Diet audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 2.74x |
| Lorna Jane | 0.01% | 2.45x |
| Joe's Jeans | 0.01% | 2.17x |
| Columbia | 0.01% | 2.06x |
| Kate Spade | 0.03% | 1.94x |
| J. Crew | 0.04% | 1.77x |
| Uniqlo | 0.02% | 1.74x |
| Levi Strauss | 0.01% | 1.72x |
| Intermix | 0.01% | 1.72x |
| American Apparel | 0.04% | 1.65x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Location attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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WEBSITES
The Vegetarian Diet audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegetarian Diet audience is thisrawsomeveganlife.com.
| Website | Composition | Index |
| thisrawsomeveganlife.com | 0.88% | 155.25x |
| veganbaking.net | 2.95% | 153.63x |
| thecolorfulkitchen.com | 1.08% | 153.15x |
| wellandfull.com | 1.08% | 144.25x |
| thefullhelping.com | 6.69% | 140.41x |
| ohsheglows.com | 14.95% | 138.12x |
| whereyougetyourprotein.com | 1.71% | 135.41x |
| savvyvegetarian.com | 0.61% | 134.72x |
| glutenfreeandmore.com | 2.66% | 130.86x |
| naturespath.com | 0.56% | 130.80x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Web attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegetarian Diet audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 15.10% | 38.63x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 5.71% | 27.92x |
| Organic Beauty & Skincare Products | 5.28% | 24.41x |
| Low Carb Diets | 13.13% | 23.12x |
| Holistic Medicine | 1.61% | 22.01x |
| Food Cluster | 6.60% | 20.73x |
| Travel, Food, Fashion & Fitness | 3.51% | 20.28x |
| Healthy Eating Researchers | 6.53% | 18.75x |
| Female Lifestyle Content Readers | 4.43% | 18.43x |
| Paleo & Keto Diet Enthusiasts | 22.84% | 18.21x |
Composition Percentage:
The overlap percentage between the Vegetarian Diet audience and the Content Affinity attribute.
Index: A comparison of the Vegetarian Diet audience to the internet population.
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DEMOGRAPHICS
The Vegetarian Diet audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999
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