Dstillery Audiences

VERMONT CLUSTER

Audience Size: 439.3 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 439.3 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 71.40% 31.16x
Boston Trip Planners 29.17% 16.13x
UConn Huskies Fans 28.24% 15.02x
Canoeing and Kayaking Enthusiasts 31.27% 12.96x
Ski and Snowboard Apparel Shoppers 26.68% 11.93x
Liberal News Readers 16.74% 11.70x
New England Patriots Fans 22.28% 10.78x
Social Liberals 18.13% 10.64x
Aspen Trip Planners 19.50% 10.46x
Financial Business Intelligence Researchers 15.59% 10.14x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.04% 3.57x
Banana Republic 0.09% 2.38x
Gymboree 0.06% 2.25x
Urban Outfitters 0.07% 2.14x
Lululemon 0.08% 2.08x
Talbots 0.07% 1.65x
J. Crew 0.05% 1.61x
Victoria's Secret 0.10% 1.50x
Carhartt 0.22% 1.27x
Abercrombie & Fitch 0.02% 1.27x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is flynntix.org.

Website Composition Index
flynntix.org 9.11% 739.14x
greenmountainpower.com 9.67% 583.62x
mychamplainvalley.com 21.25% 555.70x
uvmhealth.org 14.05% 542.95x
suncommunitynews.com 8.66% 415.69x
stowe.com 8.23% 376.02x
vermont.com 11.89% 375.82x
wcax.com 52.93% 374.29x
findandgoseek.net 5.28% 367.56x
burlingtonfreepress.com 48.74% 291.88x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 13.03% 36.85x
Upstate New York Travel Cluster 13.83% 32.49x
Upstate New York State Athletics 0.44% 25.48x
Winter Sports & Gear 5.48% 25.15x
Online Games 4.14% 24.20x
Maine Cluster 11.36% 24.07x
New England & Ivy League Sports 7.11% 23.40x
New England Universities 10.44% 15.47x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.71% 14.51x
Hudson Valley New York Media 5.92% 14.39x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male