Dstillery Audiences

VERMONT CLUSTER

Audience Size: 357 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 357 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 80.44% 29.45x
UConn Huskies Fans 35.52% 14.16x
Cape Cod News Readers 39.12% 14.02x
Boston Trip Planners 35.39% 13.92x
Canoeing and Kayaking Enthusiasts 35.54% 12.56x
North East State Fair Visitors 41.24% 12.52x
Ski and Snowboard Apparel Shoppers 34.66% 12.32x
New England Patriots Fans 27.28% 10.83x
Liberal News Readers 24.05% 10.50x
Aspen Trip Planners 26.64% 9.98x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.03% 4.81x
Patagonia 0.04% 4.36x
Free People 0.04% 2.36x
Supreme 0.01% 1.90x
Bonobos 0.13% 1.77x
Eddie Bauer 0.04% 1.65x
Ralph Lauren 0.02% 1.64x
Lululemon 0.05% 1.38x
Urban Outfitters 0.05% 1.24x
Dressbarn 0.05% 1.24x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is flynntix.org.

Website Composition Index
flynntix.org 9.65% 610.48x
mychamplainvalley.com 28.58% 501.80x
timesargus.com 7.31% 389.28x
suncommunitynews.com 9.38% 380.35x
vermont.com 10.00% 317.32x
rutlandherald.com 9.72% 303.06x
burlingtonfreepress.com 52.33% 299.05x
caledonianrecord.com 6.70% 295.30x
pressrepublican.com 12.82% 282.37x
sevendaysvt.com 46.07% 261.34x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 15.25% 36.35x
Upstate New York Travel Cluster 16.06% 33.61x
Upstate New York State Athletics 0.43% 29.14x
Winter Sports & Gear 4.25% 25.90x
Online Games 5.70% 25.19x
New England & Ivy League Sports 6.16% 23.75x
Maine Cluster 13.23% 22.25x
Sports - Skiing, Snowboarding 0.03% 16.00x
New England Universities 9.03% 15.84x
Hudson Valley New York Media 7.41% 13.66x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male