Dstillery Audiences

VERMONT CLUSTER

Audience Size: 172 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 172 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 88.41% 34.16x
Boston Trip Planners 29.51% 18.12x
Cape Cod News Readers 38.65% 17.49x
UConn Huskies Fans 33.03% 17.32x
School Closings Updates Readers 23.06% 14.11x
Ski and Snowboard Apparel Shoppers 37.59% 13.66x
Liberal News Readers 20.38% 12.43x
Boston Bruins Fans 26.83% 11.80x
Coffee Lovers 24.02% 11.79x
Ski House Second Home Owners 25.34% 11.66x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is J. Crew.

Location Composition Index
J. Crew 0.02% 3.91x
Zumiez 0.01% 1.87x
Maurices 0.02% 1.80x
The Childrens Place 0.01% 1.19x
Journeys 0.01% 1.02x
Victoria's Secret 0.01% 0.95x
Carhartt 0.07% 0.73x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is sevendaysvt.com.

Website Composition Index
sevendaysvt.com 33.78% 483.16x
mychamplainvalley.com 28.28% 469.16x
vnews.com 15.90% 383.33x
burlingtonfreepress.com 62.77% 355.64x
rutlandherald.com 11.05% 351.37x
pressrepublican.com 13.27% 251.29x
wcax.com 85.74% 245.26x
mynbc5.com 44.66% 209.90x
adirondackdailyenterprise.com 6.97% 116.30x
sentinelsource.com 6.16% 115.76x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 19.13% 44.91x
Upstate New York Travel Cluster 15.16% 39.93x
Winter Sports & Gear 1.86% 38.86x
New England & Ivy League Sports 1.69% 35.19x
Online Games 7.55% 30.70x
Maine Cluster 16.73% 24.71x
Action Sports 0.94% 23.42x
New England Universities 3.24% 17.89x
Hudson Valley New York Media 9.29% 16.26x
Farming & Agriculture 0.44% 14.77x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male