Dstillery Audiences

VERMONT CLUSTER

Audience Size: 418.9 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 418.9 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 72.25% 41.06x
Boston Trip Planners 26.92% 18.81x
UConn Huskies Fans 25.43% 18.39x
Cape Cod News Readers 28.67% 17.53x
Canoeing and Kayaking Enthusiasts 29.13% 16.44x
Ski and Snowboard Apparel Shoppers 25.92% 14.89x
New England Patriots Fans 19.93% 13.92x
Liberal News Readers 16.82% 13.38x
Aspen Trip Planners 19.87% 12.99x
Social Liberals 17.54% 12.19x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.04% 2.87x
Free People 0.04% 2.85x
LL Bean 0.01% 2.77x
Banana Republic 0.06% 2.40x
Eddie Bauer 0.03% 2.24x
Supreme 0.02% 1.63x
J. Crew 0.03% 1.61x
Talbots 0.04% 1.56x
Urban Outfitters 0.05% 1.54x
Gap 0.05% 1.48x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is flynntix.org.

Website Composition Index
flynntix.org 9.15% 579.08x
mychamplainvalley.com 26.46% 470.46x
uvmhealth.org 8.87% 464.21x
suncommunitynews.com 8.95% 358.98x
vermont.com 10.46% 327.33x
stowe.com 5.38% 326.62x
findandgoseek.net 4.30% 307.39x
rutlandherald.com 7.48% 295.23x
caledonianrecord.com 5.22% 285.41x
wcax.com 58.36% 278.77x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 13.02% 37.30x
Upstate New York Travel Cluster 13.75% 33.49x
Online Games 4.30% 24.85x
Winter Sports & Gear 4.73% 24.51x
Upstate New York State Athletics 0.47% 24.50x
New England & Ivy League Sports 7.27% 22.54x
Maine Cluster 10.86% 22.20x
New England Universities 10.23% 15.43x
Environmental Conservation 0.07% 14.92x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 14.16x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male