Dstillery Audiences

VERMONT CLUSTER

Audience Size: 267 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 267 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 85.88% 32.48x
Boston Trip Planners 27.97% 16.15x
Cape Cod News Readers 37.28% 15.56x
UConn Huskies Fans 30.22% 14.29x
School Closings Updates Readers 21.85% 13.76x
Ski and Snowboard Apparel Shoppers 35.25% 13.68x
Liberal News Readers 18.62% 10.99x
Coffee Lovers 22.53% 10.73x
Boston Bruins Fans 24.82% 10.63x
Canoeing and Kayaking Enthusiasts 29.36% 10.45x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 3.49x
Chicos 0.02% 1.61x
White House Black Market 0.02% 1.58x
Carhartt 0.14% 1.12x
Journeys 0.01% 0.80x
Maurices 0.01% 0.68x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is samessenger.com.

Website Composition Index
samessenger.com 10.19% 495.35x
mychamplainvalley.com 24.92% 386.03x
sevendaysvt.com 33.04% 354.36x
timesargus.com 8.88% 314.42x
vnews.com 19.72% 291.80x
rutlandherald.com 11.18% 267.04x
caledonianrecord.com 7.98% 261.17x
burlingtonfreepress.com 59.72% 241.31x
wcax.com 79.93% 231.23x
reformer.com 8.86% 228.30x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 17.73% 39.65x
Upstate New York Travel Cluster 13.12% 31.28x
Winter Sports & Gear 1.07% 30.55x
Online Games 6.99% 26.97x
New England & Ivy League Sports 1.42% 24.86x
Action Sports 0.79% 24.10x
Maine Cluster 16.20% 21.51x
Environmental Conservation 0.09% 19.55x
New England Universities 3.17% 17.16x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.11% 15.94x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male