Dstillery Audiences

VERMONT CLUSTER

Audience Size: 203.1 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 203.1 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 82.97% 32.36x
Boston Trip Planners 27.35% 16.70x
Cape Cod News Readers 37.24% 16.64x
UConn Huskies Fans 31.38% 15.70x
School Closings Updates Readers 21.53% 15.33x
Ski and Snowboard Apparel Shoppers 36.40% 13.90x
Ivy League College Researchers 18.53% 11.44x
Boston Bruins Fans 25.23% 10.83x
North East State Fair Visitors 37.01% 10.72x
Liberal News Readers 18.67% 10.49x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 4.94x
Talbots 0.02% 3.56x
J. Crew 0.02% 3.33x
Coach 0.01% 3.26x
Gap 0.03% 2.98x
Banana Republic 0.02% 2.02x
American Eagle Outfitters 0.02% 1.85x
White House Black Market 0.02% 1.77x
Maurices 0.02% 1.11x
Carhartt 0.11% 0.88x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is mychamplainvalley.com.

Website Composition Index
mychamplainvalley.com 25.72% 503.17x
sevendaysvt.com 31.37% 482.00x
vnews.com 19.33% 356.04x
rutlandherald.com 11.57% 333.75x
caledonianrecord.com 8.16% 313.58x
wcax.com 78.31% 292.04x
reformer.com 9.84% 275.92x
benningtonbanner.com 8.42% 246.34x
burlingtonfreepress.com 58.69% 234.99x
pressrepublican.com 12.08% 221.09x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 17.25% 40.48x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.36% 37.90x
Winter Sports & Gear 0.75% 32.87x
Upstate New York Travel Cluster 12.32% 30.53x
Online Games 6.43% 26.18x
Action Sports 0.63% 25.58x
New England & Ivy League Sports 1.38% 24.43x
Maine Cluster 16.03% 20.08x
New England Universities 2.22% 17.61x
Clean Energy 0.17% 14.25x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male