Dstillery Audiences

VERMONT CLUSTER

Audience Size: 447.2 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 447.2 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 72.37% 30.13x
Boston Trip Planners 29.59% 15.58x
Canoeing and Kayaking Enthusiasts 27.81% 14.02x
Liberal News Readers 15.71% 11.33x
New England Patriots Fans 21.75% 10.90x
Aspen Trip Planners 19.31% 10.17x
Social Liberals 17.93% 10.16x
Ski and Snowboard Enthusiasts 16.01% 9.79x
Ski House Second Home Owners 18.23% 9.64x
Financial Business Intelligence Researchers 15.54% 9.52x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.04% 2.29x
Banana Republic 0.05% 2.02x
Lululemon 0.06% 1.98x
Victoria's Secret 0.08% 1.66x
J. Crew 0.03% 1.64x
Brooks Brothers 0.03% 1.59x
Carhartt 0.24% 1.58x
Talbots 0.04% 1.57x
Urban Outfitters 0.05% 1.53x
Tommy Bahama 0.02% 1.40x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is flynntix.org.

Website Composition Index
flynntix.org 9.12% 766.59x
greenmountainpower.com 9.41% 600.10x
mychamplainvalley.com 20.07% 576.67x
uvmhealth.org 15.03% 539.24x
suncommunitynews.com 8.03% 417.56x
wcax.com 48.39% 404.99x
stowe.com 9.49% 386.30x
vermont.com 11.73% 374.77x
findandgoseek.net 5.49% 370.63x
uvm.edu 17.96% 307.32x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 12.91% 35.82x
Upstate New York Travel Cluster 13.49% 32.70x
Winter Sports & Gear 5.01% 27.68x
Upstate New York State Athletics 0.45% 25.62x
Maine Cluster 11.25% 24.26x
Online Games 4.05% 23.22x
New England & Ivy League Sports 6.64% 23.20x
New England Universities 10.29% 15.57x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.04% 15.42x
Rhode Island Cluster 3.42% 13.86x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999