Dstillery Audiences

VERMONT CLUSTER

Audience Size: 346 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 346 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 82.33% 30.59x
Cape Cod News Readers 39.87% 14.26x
UConn Huskies Fans 35.73% 14.11x
Boston Trip Planners 35.49% 13.79x
Ski and Snowboard Apparel Shoppers 34.57% 12.92x
Canoeing and Kayaking Enthusiasts 35.64% 12.70x
North East State Fair Visitors 42.15% 12.44x
New England Patriots Fans 26.80% 10.39x
Liberal News Readers 25.32% 10.23x
Aspen Trip Planners 26.23% 9.88x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.02% 3.40x
Intermix 0.01% 2.62x
Free People 0.03% 1.76x
Brooks Brothers 0.03% 1.54x
Eddie Bauer 0.03% 1.45x
Ralph Lauren 0.02% 1.41x
J. Crew 0.05% 1.40x
Urban Outfitters 0.04% 1.34x
Zara 0.02% 1.24x
Coach 0.04% 1.24x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is mychamplainvalley.com.

Website Composition Index
mychamplainvalley.com 25.08% 504.56x
greenmountainpower.com 7.86% 466.70x
suncommunitynews.com 8.26% 378.44x
vermont.com 10.09% 323.04x
sevendaysvt.com 39.73% 296.47x
rutlandherald.com 10.50% 278.65x
burlingtonfreepress.com 59.47% 272.93x
caledonianrecord.com 6.52% 268.96x
pressrepublican.com 12.20% 262.97x
uvm.edu 16.25% 251.69x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 15.48% 35.94x
New Hampshire News 14.51% 35.85x
Upstate New York State Athletics 0.43% 29.13x
Winter Sports & Gear 3.95% 25.33x
Online Games 6.09% 23.99x
New England & Ivy League Sports 5.07% 23.39x
Maine Cluster 13.55% 22.75x
Environmental Conservation 0.10% 18.33x
New England Universities 6.98% 14.64x
Cars, Travel & Food 0.25% 14.60x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male