Dstillery Audiences

VERMONT CLUSTER

Audience Size: 367.7 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 367.7 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 83.18% 34.83x
Cape Cod News Readers 33.70% 14.90x
Boston Trip Planners 28.75% 14.36x
UConn Huskies Fans 30.62% 13.65x
Ski and Snowboard Apparel Shoppers 31.53% 12.73x
Canoeing and Kayaking Enthusiasts 30.98% 12.04x
North East State Fair Visitors 34.03% 11.46x
Liberal News Readers 20.15% 9.80x
New England Patriots Fans 23.91% 9.74x
Ski House Second Home Owners 21.14% 9.64x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 2.60x
Journeys 0.01% 1.61x
Mens Wearhouse 0.01% 1.26x
Carhartt 0.12% 1.06x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is samessenger.com.

Website Composition Index
samessenger.com 6.87% 442.22x
greenmountainpower.com 8.72% 413.63x
mychamplainvalley.com 28.89% 402.92x
sevendaysvt.com 38.36% 302.65x
vermont.com 5.13% 300.92x
timesargus.com 9.26% 255.63x
burlingtonfreepress.com 66.03% 245.54x
rutlandherald.com 11.29% 244.68x
uvm.edu 8.33% 243.71x
caledonianrecord.com 7.82% 231.73x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.35% 43.46x
Upstate New York Travel Cluster 17.46% 31.91x
New Hampshire News 16.25% 29.54x
Winter Sports & Gear 2.65% 27.27x
New England & Ivy League Sports 3.14% 26.12x
Online Games 7.46% 22.10x
Maine Cluster 15.58% 18.26x
New England Universities 5.28% 15.84x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 15.63x
Action Sports 0.97% 15.45x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male