Explore the Vermont Cluster Audience
Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 367.7 thousand unique devices whose actions qualify for the Vermont Cluster audience.
INTERESTS
The Vermont Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.
| Interest | Composition | Index |
| Vermont Trip Planners | 83.18% | 34.83x |
| Cape Cod News Readers | 33.70% | 14.90x |
| Boston Trip Planners | 28.75% | 14.36x |
| UConn Huskies Fans | 30.62% | 13.65x |
| Ski and Snowboard Apparel Shoppers | 31.53% | 12.73x |
| Canoeing and Kayaking Enthusiasts | 30.98% | 12.04x |
| North East State Fair Visitors | 34.03% | 11.46x |
| Liberal News Readers | 20.15% | 9.80x |
| New England Patriots Fans | 23.91% | 9.74x |
| Ski House Second Home Owners | 21.14% | 9.64x |
Composition Percentage:
The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
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APPAREL RETAILERS
The Vermont Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vermont Cluster audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 2.60x |
| Journeys | 0.01% | 1.61x |
| Mens Wearhouse | 0.01% | 1.26x |
| Carhartt | 0.12% | 1.06x |
Composition Percentage:
The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
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WEBSITES
The Vermont Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vermont Cluster audience is samessenger.com.
| Website | Composition | Index |
| samessenger.com | 6.87% | 442.22x |
| greenmountainpower.com | 8.72% | 413.63x |
| mychamplainvalley.com | 28.89% | 402.92x |
| sevendaysvt.com | 38.36% | 302.65x |
| vermont.com | 5.13% | 300.92x |
| timesargus.com | 9.26% | 255.63x |
| burlingtonfreepress.com | 66.03% | 245.54x |
| rutlandherald.com | 11.29% | 244.68x |
| uvm.edu | 8.33% | 243.71x |
| caledonianrecord.com | 7.82% | 231.73x |
Composition Percentage:
The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vermont Cluster audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.35% | 43.46x |
| Upstate New York Travel Cluster | 17.46% | 31.91x |
| New Hampshire News | 16.25% | 29.54x |
| Winter Sports & Gear | 2.65% | 27.27x |
| New England & Ivy League Sports | 3.14% | 26.12x |
| Online Games | 7.46% | 22.10x |
| Maine Cluster | 15.58% | 18.26x |
| New England Universities | 5.28% | 15.84x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.05% | 15.63x |
| Action Sports | 0.97% | 15.45x |
Composition Percentage:
The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
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DEMOGRAPHICS
The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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