Dstillery Audiences

VERMONT CLUSTER

Audience Size: 119.8 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 119.8 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 88.52% 38.68x
Boston Trip Planners 26.75% 18.49x
Ski and Snowboard Apparel Shoppers 30.31% 15.76x
Cape Cod News Readers 24.94% 15.57x
Winter Sports Destination Seekers 15.36% 15.49x
UConn Huskies Fans 19.49% 14.86x
School Closings Updates Readers 13.05% 13.09x
Ski and Snowboard Enthusiasts 16.18% 11.47x
Ski Enthusiasts 45.33% 11.11x
North East State Fair Visitors 39.97% 10.99x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.11% 5.00x
Patagonia 0.03% 4.67x
Michael Kors 0.03% 4.18x
Hugo Boss 0.01% 3.68x
Coach 0.02% 3.60x
Forever 21 0.02% 3.36x
Eddie Bauer 0.02% 3.09x
Lululemon 0.03% 2.74x
Gymboree 0.03% 1.93x
Mens Wearhouse 0.02% 1.54x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is sevendaysvt.com.

Website Composition Index
sevendaysvt.com 31.20% 726.94x
wcax.com 82.40% 392.20x
burlingtonfreepress.com 55.33% 306.15x
reformer.com 13.28% 240.69x
mynbc5.com 47.23% 239.54x
benningtonbanner.com 12.12% 217.96x
sentinelsource.com 4.48% 105.99x
northcountrypublicradio.org 5.24% 91.99x
unionleader.com 4.95% 70.88x
poststar.com 5.02% 69.03x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 11.91% 34.60x
Upstate New York Travel Cluster 12.26% 32.32x
Winter Sports & Gear 0.22% 25.51x
Online Games 3.68% 24.23x
New England & Ivy League Sports 1.19% 23.14x
Farming & Agriculture 0.23% 16.71x
Maine Cluster 12.06% 15.03x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.06% 13.66x
New England Universities 0.69% 12.60x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.44% 11.93x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male