Dstillery Audiences

VERMONT CLUSTER

Audience Size: 159.2 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 159.2 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 85.82% 36.98x
Boston Trip Planners 18.04% 17.80x
Cape Cod News Readers 29.95% 16.52x
School Closings Updates Readers 17.53% 15.37x
Winter Sports Destination Seekers 19.74% 15.31x
UConn Huskies Fans 22.86% 15.28x
Ski and Snowboard Apparel Shoppers 31.99% 14.70x
Ivy League College Researchers 11.17% 12.19x
Modern Art Museum Researchers 24.11% 11.75x
Ski Enthusiasts 41.01% 11.61x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 3.08x
Eddie Bauer 0.01% 2.69x
Chicos 0.02% 2.60x
Forever 21 0.01% 1.91x
American Eagle Outfitters 0.01% 1.84x
White House Black Market 0.01% 1.73x
Banana Republic 0.01% 1.59x
LOFT 0.01% 1.51x
The Childrens Place 0.02% 1.17x
Carhartt 0.07% 0.89x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is sevendaysvt.com.

Website Composition Index
sevendaysvt.com 31.80% 529.86x
mychamplainvalley.com 27.84% 526.26x
rutlandherald.com 12.93% 347.05x
wcax.com 80.64% 302.22x
mynbc5.com 44.12% 253.91x
pressrepublican.com 12.19% 237.31x
reformer.com 12.23% 209.77x
burlingtonfreepress.com 58.84% 189.59x
benningtonbanner.com 11.37% 183.21x
adirondackdailyenterprise.com 4.26% 110.83x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 14.26% 33.64x
Upstate New York Travel Cluster 11.61% 29.65x
Winter Sports & Gear 0.53% 28.57x
Online Games 4.89% 27.61x
Action Sports 0.39% 24.04x
New England & Ivy League Sports 1.66% 20.01x
Maine Cluster 12.88% 17.06x
Colorado Snow 1.62% 13.85x
Clean Energy 0.12% 13.76x
New England Universities 1.11% 13.71x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male