Dstillery Audiences

VERMONT CLUSTER

Audience Size: 346.2 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 346.2 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 80.38% 37.22x
Cape Cod News Readers 35.58% 16.85x
Boston Trip Planners 33.26% 16.06x
UConn Huskies Fans 32.89% 15.70x
Ski and Snowboard Apparel Shoppers 33.40% 14.23x
Canoeing and Kayaking Enthusiasts 33.26% 13.77x
North East State Fair Visitors 39.75% 13.68x
Liberal News Readers 23.48% 11.55x
New England Patriots Fans 26.71% 11.48x
Ski House Second Home Owners 25.23% 11.29x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.02% 5.24x
LL Bean 0.01% 5.03x
Eddie Bauer 0.03% 3.08x
Free People 0.03% 2.78x
Uniqlo 0.01% 2.39x
Lululemon 0.03% 1.99x
Ann Taylor 0.01% 1.85x
Ralph Lauren 0.01% 1.78x
Talbots 0.03% 1.69x
Brooks Brothers 0.02% 1.61x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is mychamplainvalley.com.

Website Composition Index
mychamplainvalley.com 26.60% 487.59x
greenmountainpower.com 8.13% 454.51x
suncommunitynews.com 7.37% 387.06x
vermont.com 8.85% 326.63x
sevendaysvt.com 38.62% 299.41x
rutlandherald.com 10.72% 274.84x
burlingtonfreepress.com 60.76% 265.99x
caledonianrecord.com 6.76% 264.01x
uvm.edu 14.48% 257.77x
pressrepublican.com 12.40% 254.43x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 15.67% 37.25x
New Hampshire News 15.01% 36.99x
Upstate New York State Athletics 0.37% 30.39x
Winter Sports & Gear 3.59% 26.83x
Online Games 6.53% 25.92x
New England & Ivy League Sports 4.65% 25.87x
Maine Cluster 14.15% 23.37x
Environmental Conservation 0.12% 21.91x
Local & Travel England - North Midlands 0.08% 16.78x
New England Universities 6.80% 16.35x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male