Dstillery Audiences

VERMONT CLUSTER

Audience Size: 448.2 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 448.2 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 72.41% 32.78x
Boston Trip Planners 27.59% 16.48x
UConn Huskies Fans 27.06% 15.42x
Canoeing and Kayaking Enthusiasts 31.58% 13.38x
Ski and Snowboard Apparel Shoppers 27.02% 12.05x
Liberal News Readers 16.62% 11.87x
New England Patriots Fans 21.99% 11.71x
Social Liberals 17.18% 11.09x
Aspen Trip Planners 20.62% 10.98x
Ski House Second Home Owners 18.73% 10.17x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.04% 7.18x
Ralph Lauren 0.02% 2.76x
Intermix 0.02% 2.21x
Uniqlo 0.02% 2.01x
Armani 0.04% 1.79x
Patagonia 0.03% 1.71x
J. Crew 0.05% 1.70x
Urban Outfitters 0.08% 1.69x
REI 0.03% 1.63x
Eddie Bauer 0.02% 1.63x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is greenmountainpower.com.

Website Composition Index
greenmountainpower.com 7.92% 636.27x
mychamplainvalley.com 23.08% 577.41x
uvmhealth.org 10.14% 572.94x
suncommunitynews.com 8.68% 442.38x
vermont.com 10.73% 405.28x
stowe.com 6.29% 392.11x
findandgoseek.net 4.36% 388.40x
wcax.com 55.60% 362.56x
caledonianrecord.com 4.32% 349.30x
rutlandherald.com 5.45% 326.14x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 12.38% 38.57x
Upstate New York Travel Cluster 13.11% 33.76x
Upstate New York State Athletics 0.49% 26.84x
Winter Sports & Gear 5.38% 24.56x
Online Games 4.09% 24.41x
New England & Ivy League Sports 7.25% 23.70x
Maine Cluster 10.91% 23.49x
New England Universities 10.38% 16.47x
Hudson Valley New York Media 5.87% 14.71x
Upstate New York Local Information Cluster 13.11% 13.69x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male