Dstillery Audiences

VERMONT CLUSTER

Audience Size: 77.5 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 77.5 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 95.75% 61.55x
Cape Cod News Readers 21.25% 16.98x
Winter Sports Destination Seekers 11.96% 16.89x
Indian Food Enthusiasts 28.36% 15.66x
Boston Trip Planners 28.26% 15.57x
UConn Huskies Fans 20.45% 13.13x
North East State Fair Visitors 46.54% 13.07x
Ski and Snowboard Apparel Shoppers 16.60% 12.84x
Ski Enthusiasts 48.42% 12.56x
Ski House Second Home Owners 25.00% 11.89x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.04% 7.10x
Hugo Boss 0.01% 3.68x
Lululemon 0.02% 3.22x
Journeys 0.01% 1.82x
Urban Outfitters 0.01% 1.72x
White House Black Market 0.01% 1.56x
American Apparel 0.01% 1.45x
Carhartt 0.07% 1.31x
Chicos 0.01% 1.30x
Old Navy 0.01% 1.12x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is wcax.com.

Website Composition Index
wcax.com 81.50% 606.19x
burlingtonfreepress.com 51.75% 494.17x
reformer.com 14.88% 284.56x
mynbc5.com 53.38% 145.61x
sentinelsource.com 5.44% 96.60x
poststar.com 4.32% 69.01x
conwaydailysun.com 3.20% 46.59x
laconiadailysun.com 3.21% 46.51x
schoolspring.com 5.51% 43.32x
newenglandwithlove.com 2.85% 40.90x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 9.13% 34.63x
Upstate New York Travel Cluster 9.97% 33.51x
Online Games 2.75% 26.05x
New England & Ivy League Sports 1.18% 24.45x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.24% 15.85x
Maine Cluster 9.31% 14.18x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.06% 13.66x
New England Universities 0.54% 12.26x
Charity Walks 0.68% 11.04x
Alaska Cluster 0.22% 11.00x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male