Dstillery Audiences

VERMONT CLUSTER

Audience Size: 241.6 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 241.6 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 81.44% 29.16x
Cape Cod News Readers 40.37% 13.37x
UConn Huskies Fans 34.23% 13.13x
Boston Trip Planners 31.76% 12.97x
Ski and Snowboard Apparel Shoppers 33.00% 10.95x
School Closings Updates Readers 20.61% 10.43x
Canoeing and Kayaking Enthusiasts 33.35% 10.15x
North East State Fair Visitors 38.09% 9.87x
New England Patriots Fans 28.06% 9.37x
Liberal News Readers 23.35% 9.16x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 3.99x
Gap 0.02% 2.61x
Talbots 0.02% 2.60x
J. Crew 0.01% 2.44x
Express 0.02% 2.35x
The Childrens Place 0.02% 2.14x
Zumiez 0.01% 1.92x
Dressbarn 0.01% 1.46x
Chicos 0.01% 1.39x
Journeys 0.02% 1.34x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is samessenger.com.

Website Composition Index
samessenger.com 8.49% 398.48x
sevendaysvt.com 34.63% 306.95x
vnews.com 10.36% 281.70x
mychamplainvalley.com 30.08% 280.85x
timesargus.com 8.88% 257.59x
burlingtonfreepress.com 63.60% 247.57x
uvm.edu 6.46% 245.62x
rutlandherald.com 11.19% 244.75x
caledonianrecord.com 7.74% 237.87x
benningtonbanner.com 7.25% 195.66x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.31% 40.10x
New Hampshire News 19.56% 30.31x
Upstate New York Travel Cluster 17.08% 28.13x
New England & Ivy League Sports 3.02% 27.01x
Winter Sports & Gear 2.30% 23.75x
Online Games 8.66% 22.10x
Maine Cluster 18.68% 18.74x
Environmental Conservation 0.10% 16.68x
New England Universities 5.23% 14.91x
Action Sports 0.97% 14.56x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male