Dstillery Audiences

VERMONT CLUSTER

Audience Size: 207.5 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 207.5 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 86.52% 35.22x
Boston Trip Planners 27.65% 15.83x
Cape Cod News Readers 36.35% 15.80x
UConn Huskies Fans 30.11% 14.95x
Ski and Snowboard Apparel Shoppers 35.14% 14.56x
School Closings Updates Readers 21.02% 14.14x
North East State Fair Visitors 35.86% 11.05x
Liberal News Readers 19.77% 11.05x
Ski House Second Home Owners 23.05% 10.82x
Boston Bruins Fans 24.99% 10.64x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.30x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is mychamplainvalley.com.

Website Composition Index
mychamplainvalley.com 27.46% 479.79x
sevendaysvt.com 32.98% 471.80x
timesargus.com 9.35% 385.58x
vnews.com 17.84% 367.44x
rutlandherald.com 11.31% 351.94x
burlingtonfreepress.com 59.27% 351.57x
caledonianrecord.com 8.87% 302.01x
benningtonbanner.com 7.37% 291.20x
reformer.com 7.32% 280.57x
wcax.com 83.41% 256.97x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 17.74% 41.18x
Upstate New York Travel Cluster 13.05% 36.24x
Winter Sports & Gear 1.57% 32.73x
New England & Ivy League Sports 1.42% 26.64x
Online Games 6.84% 26.59x
Maine Cluster 15.60% 23.46x
Action Sports 0.90% 22.97x
Colorado Snow 1.53% 16.38x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.11% 16.25x
New England Universities 3.13% 15.85x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male