Dstillery Audiences

VERMONT CLUSTER

Audience Size: 386.3 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 386.3 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 81.24% 36.64x
Cape Cod News Readers 33.83% 15.33x
Boston Trip Planners 29.30% 14.94x
UConn Huskies Fans 29.61% 14.37x
Ski and Snowboard Apparel Shoppers 30.96% 13.55x
North East State Fair Visitors 34.89% 12.53x
Canoeing and Kayaking Enthusiasts 30.61% 12.48x
School Closings Updates Readers 9.24% 10.85x
Liberal News Readers 20.77% 10.61x
New England Patriots Fans 23.65% 10.33x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 2.19x
Dressbarn 0.01% 2.14x
Carhartt 0.11% 1.20x
Old Navy 0.01% 1.18x
Zumiez 0.01% 0.96x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is greenmountainpower.com.

Website Composition Index
greenmountainpower.com 8.10% 406.90x
mychamplainvalley.com 29.75% 358.76x
suncommunitynews.com 5.50% 334.02x
vermont.com 6.66% 282.32x
sevendaysvt.com 39.10% 279.49x
rutlandherald.com 10.81% 248.26x
timesargus.com 9.37% 240.42x
caledonianrecord.com 7.33% 231.42x
burlingtonfreepress.com 63.44% 228.85x
uvm.edu 10.86% 227.26x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 16.83% 32.25x
New Hampshire News 14.89% 31.49x
Upstate New York State Athletics 0.30% 29.01x
Winter Sports & Gear 3.16% 25.47x
New England & Ivy League Sports 3.73% 23.75x
Online Games 7.02% 22.92x
Maine Cluster 13.44% 19.00x
New England Universities 5.59% 14.61x
Action Sports 1.01% 13.93x
Rhode Island Cluster 6.11% 13.25x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male