Dstillery Audiences

VERMONT CLUSTER

Audience Size: 396.6 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 396.6 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 73.92% 39.58x
Boston Trip Planners 28.38% 18.50x
UConn Huskies Fans 27.50% 17.54x
Cape Cod News Readers 30.97% 17.16x
Canoeing and Kayaking Enthusiasts 29.69% 16.27x
Ski and Snowboard Apparel Shoppers 25.70% 15.11x
New England Patriots Fans 21.38% 13.97x
Liberal News Readers 18.18% 13.00x
Aspen Trip Planners 19.36% 12.88x
Social Liberals 17.72% 12.17x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.05% 6.80x
Ralph Lauren 0.04% 2.58x
Lululemon 0.10% 1.98x
Carhartt 0.02% 1.95x
Urban Outfitters 0.08% 1.94x
Talbots 0.07% 1.82x
Free People 0.04% 1.82x
Bonobos 0.10% 1.80x
Supreme 0.02% 1.76x
Eddie Bauer 0.04% 1.60x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is flynntix.org.

Website Composition Index
flynntix.org 9.15% 608.09x
mychamplainvalley.com 28.30% 498.52x
uvmhealth.org 7.76% 474.02x
timesargus.com 5.72% 408.43x
suncommunitynews.com 9.47% 363.76x
stowe.com 4.70% 354.13x
vermont.com 10.59% 335.08x
findandgoseek.net 4.81% 316.56x
rutlandherald.com 8.35% 310.66x
caledonianrecord.com 5.81% 299.09x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 14.55% 36.98x
Upstate New York Travel Cluster 14.93% 32.85x
Upstate New York State Athletics 0.41% 25.29x
Winter Sports & Gear 4.58% 24.98x
Online Games 4.72% 24.45x
New England & Ivy League Sports 6.88% 23.48x
Maine Cluster 11.84% 23.20x
Sports - Skiing, Snowboarding 0.03% 16.75x
New England Universities 9.76% 15.68x
Environmental Conservation 0.09% 15.55x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male