Dstillery Audiences

VERMONT CLUSTER

Audience Size: 387.4 Thousand Devices

Explore the Vermont Cluster Audience

Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 387.4 thousand unique devices whose actions qualify for the Vermont Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 80.22% 35.18x
Cape Cod News Readers 36.74% 15.61x
Boston Trip Planners 32.68% 15.58x
UConn Huskies Fans 33.43% 15.54x
Ski and Snowboard Apparel Shoppers 32.40% 13.77x
North East State Fair Visitors 41.53% 13.33x
Canoeing and Kayaking Enthusiasts 33.77% 13.30x
New England Patriots Fans 25.29% 11.32x
Liberal News Readers 22.68% 11.29x
Aspen Trip Planners 24.78% 10.60x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.02% 4.18x
Patagonia 0.02% 3.06x
Ralph Lauren 0.02% 2.44x
Brooks Brothers 0.03% 1.71x
Ann Taylor 0.02% 1.63x
Talbots 0.04% 1.60x
The North Face 0.02% 1.59x
J. Crew 0.02% 1.50x
Bonobos 0.02% 1.34x
Urban Outfitters 0.04% 1.29x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Cluster audience is flynntix.org.

Website Composition Index
flynntix.org 9.39% 641.38x
mychamplainvalley.com 28.90% 536.71x
suncommunitynews.com 8.73% 403.54x
timesargus.com 8.07% 394.69x
rutlandherald.com 10.89% 318.13x
vermont.com 10.66% 316.14x
caledonianrecord.com 7.15% 309.08x
burlingtonfreepress.com 54.53% 307.93x
pressrepublican.com 12.12% 298.21x
sevendaysvt.com 42.95% 272.39x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 14.91% 38.12x
Upstate New York Travel Cluster 15.95% 37.25x
Upstate New York State Athletics 0.43% 29.09x
Winter Sports & Gear 3.63% 27.40x
Online Games 6.12% 25.80x
Maine Cluster 13.24% 24.18x
New England & Ivy League Sports 5.23% 23.48x
Environmental Conservation 0.09% 17.04x
New England Universities 7.48% 15.64x
Hudson Valley New York Media 7.31% 15.07x
Composition Percentage: The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male