Explore the Vermont Cluster Audience
Below you'll find more information about the Vermont Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 172 thousand unique devices whose actions qualify for the Vermont Cluster audience.
INTERESTS
The Vermont Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vermont Cluster audience is Vermont Trip Planners.
| Interest | Composition | Index |
| Vermont Trip Planners | 88.41% | 34.16x |
| Boston Trip Planners | 29.51% | 18.12x |
| Cape Cod News Readers | 38.65% | 17.49x |
| UConn Huskies Fans | 33.03% | 17.32x |
| School Closings Updates Readers | 23.06% | 14.11x |
| Ski and Snowboard Apparel Shoppers | 37.59% | 13.66x |
| Liberal News Readers | 20.38% | 12.43x |
| Boston Bruins Fans | 26.83% | 11.80x |
| Coffee Lovers | 24.02% | 11.79x |
| Ski House Second Home Owners | 25.34% | 11.66x |
Composition Percentage:
The overlap percentage between the Vermont Cluster audience and the Interest attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
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APPAREL RETAILERS
The Vermont Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vermont Cluster audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 3.91x |
| Zumiez | 0.01% | 1.87x |
| Maurices | 0.02% | 1.80x |
| The Childrens Place | 0.01% | 1.19x |
| Journeys | 0.01% | 1.02x |
| Victoria's Secret | 0.01% | 0.95x |
| Carhartt | 0.07% | 0.73x |
Composition Percentage:
The overlap percentage between the Vermont Cluster audience and the Location attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
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WEBSITES
The Vermont Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vermont Cluster audience is sevendaysvt.com.
| Website | Composition | Index |
| sevendaysvt.com | 33.78% | 483.16x |
| mychamplainvalley.com | 28.28% | 469.16x |
| vnews.com | 15.90% | 383.33x |
| burlingtonfreepress.com | 62.77% | 355.64x |
| rutlandherald.com | 11.05% | 351.37x |
| pressrepublican.com | 13.27% | 251.29x |
| wcax.com | 85.74% | 245.26x |
| mynbc5.com | 44.66% | 209.90x |
| adirondackdailyenterprise.com | 6.97% | 116.30x |
| sentinelsource.com | 6.16% | 115.76x |
Composition Percentage:
The overlap percentage between the Vermont Cluster audience and the Web attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vermont Cluster audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 19.13% | 44.91x |
| Upstate New York Travel Cluster | 15.16% | 39.93x |
| Winter Sports & Gear | 1.86% | 38.86x |
| New England & Ivy League Sports | 1.69% | 35.19x |
| Online Games | 7.55% | 30.70x |
| Maine Cluster | 16.73% | 24.71x |
| Action Sports | 0.94% | 23.42x |
| New England Universities | 3.24% | 17.89x |
| Hudson Valley New York Media | 9.29% | 16.26x |
| Farming & Agriculture | 0.44% | 14.77x |
Composition Percentage:
The overlap percentage between the Vermont Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vermont Cluster audience to the internet population.
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DEMOGRAPHICS
The Vermont Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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