Dstillery Audiences

VIETNAM CLUSTER

Audience Size: 119.5 Thousand Devices

Explore the Vietnam Cluster Audience

Below you'll find more information about the Vietnam Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 119.5 thousand unique devices whose actions qualify for the Vietnam Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vietnam Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vietnam Cluster audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 49.56% 29.34x
Readers of Chinese Content 29.26% 12.08x
United Arab Emirates Trip Planners 15.11% 7.78x
China Trip Planners 14.22% 6.36x
Mobile Phone Purchase Intenders 11.46% 5.98x
Camera Shoppers 10.99% 5.17x
Korean Food Enthusiasts 9.22% 4.86x
Summer Activities Researchers 11.09% 4.82x
Toyota Vehicle Shopper 8.61% 4.81x
Womens Fashion Brands Shoppers 10.59% 4.75x
Composition Percentage: The overlap percentage between the Vietnam Cluster audience and the Interest attribute.
Index: A comparison of the Vietnam Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vietnam Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vietnam Cluster audience is Gap.

Location Composition Index
Gap 0.22% 2.23x
Coach 0.12% 2.09x
American Eagle Outfitters 0.11% 2.04x
Victoria's Secret 0.13% 1.80x
The Childrens Place 0.07% 1.61x
Old Navy 0.08% 1.51x
Lululemon 0.05% 1.09x
Talbots 0.05% 1.03x
Carhartt 0.18% 0.94x
Chicos 0.02% 0.35x
Composition Percentage: The overlap percentage between the Vietnam Cluster audience and the Location attribute.
Index: A comparison of the Vietnam Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vietnam Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vietnam Cluster audience is vnexpress.net.

Website Composition Index
vnexpress.net 66.16% 1432.22x
dkn.tv 9.72% 149.90x
creaders.net 4.23% 75.28x
memevideoad.com 9.01% 47.93x
livescore.com 1.95% 42.81x
bangkokpost.com 1.76% 38.84x
dramafever.com 2.32% 35.77x
popjulia.com 2.04% 35.61x
visajourney.com 1.65% 33.33x
wenxuecity.com 3.47% 32.46x
Composition Percentage: The overlap percentage between the Vietnam Cluster audience and the Web attribute.
Index: A comparison of the Vietnam Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vietnam Cluster audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.49% 28.82x
China Cluster 6.84% 19.67x
Asia Travel 7.17% 14.75x
English as a Second Language 2.96% 12.96x
K-Pop 1.80% 12.19x
Visa & Immigration 1.30% 10.91x
Gadgets 0.45% 7.98x
Higher-End Fashion Brands 1.30% 7.60x
Video Content Sites 3.54% 7.00x
Electronic Document Assembly 0.34% 6.95x
Composition Percentage: The overlap percentage between the Vietnam Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vietnam Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vietnam Cluster audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male