Dstillery Audiences

VIETNAM CLUSTER

Audience Size: 125.9 Thousand Devices

Explore the Vietnam Cluster Audience

Below you'll find more information about the Vietnam Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 125.9 thousand unique devices whose actions qualify for the Vietnam Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Vietnam Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vietnam Cluster audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 49.00% 30.81x
Readers of Chinese Content 29.37% 11.46x
United Arab Emirates Trip Planners 14.67% 7.23x
China Trip Planners 13.56% 6.06x
Mobile Phone Purchase Intenders 10.76% 5.47x
Camera Shoppers 11.39% 4.94x
Korean Food Enthusiasts 9.45% 4.89x
Toyota Vehicle Shopper 9.42% 4.62x
California Skiers and Snowboarders 11.27% 4.61x
Womens Fashion Brands Shoppers 11.01% 4.61x
Composition Percentage: The overlap percentage between the Vietnam Cluster audience and the Interest attribute.
Index: A comparison of the Vietnam Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vietnam Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vietnam Cluster audience is Coach.

Location Composition Index
Coach 0.10% 2.17x
Gap 0.13% 1.63x
Victoria's Secret 0.09% 1.52x
The Childrens Place 0.06% 1.49x
Chicos 0.05% 1.18x
Old Navy 0.06% 1.13x
Carhartt 0.19% 0.99x
American Eagle Outfitters 0.03% 0.74x
Composition Percentage: The overlap percentage between the Vietnam Cluster audience and the Location attribute.
Index: A comparison of the Vietnam Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vietnam Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vietnam Cluster audience is vnexpress.net.

Website Composition Index
vnexpress.net 64.93% 1460.00x
dkn.tv 11.10% 140.25x
creaders.net 4.30% 81.38x
memevideoad.com 11.09% 45.50x
bangkokpost.com 1.82% 43.36x
livescore.com 2.01% 42.47x
thediplomat.com 1.52% 38.03x
popjulia.com 2.11% 37.78x
wenxuecity.com 2.99% 33.89x
visajourney.com 1.62% 33.47x
Composition Percentage: The overlap percentage between the Vietnam Cluster audience and the Web attribute.
Index: A comparison of the Vietnam Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vietnam Cluster audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.49% 28.82x
China Cluster 6.86% 19.81x
Asia Travel 7.04% 15.35x
K-Pop 1.90% 12.59x
English as a Second Language 2.79% 11.68x
Visa & Immigration 1.43% 10.69x
Gadgets 0.48% 9.38x
Higher-End Fashion Brands 1.47% 7.79x
Video Content Sites 3.67% 7.43x
Electronic Document Assembly 0.41% 7.02x
Composition Percentage: The overlap percentage between the Vietnam Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vietnam Cluster audience to the internet population.