Explore the Vietnam Cluster Audience
Below you'll find more information about the Vietnam Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 42 thousand unique devices whose actions qualify for the Vietnam Cluster audience.
INTERESTS
The Vietnam Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vietnam Cluster audience is Readers of Vietnamese Content.
| Interest | Composition | Index |
| Readers of Vietnamese Content | 95.61% | 35.12x |
| Readers of South Asian Content | 49.35% | 26.68x |
| Work Visa Researchers | 41.34% | 14.50x |
| Koi Pond Enthusiasts | 41.34% | 14.04x |
| Readers of Korean Content | 50.13% | 13.29x |
| Lexus Vehicle Shoppers | 38.76% | 10.53x |
| Womens Fashion Brands Shoppers | 25.84% | 8.39x |
| United Arab Emirates Trip Planners | 24.03% | 7.82x |
| Summer Activities Researchers | 22.48% | 6.74x |
| Sightseeing Travelers | 23.00% | 6.60x |
Composition Percentage:
The overlap percentage between the Vietnam Cluster audience and the Interest attribute.
Index: A comparison of the Vietnam Cluster audience to the internet population.
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APPAREL RETAILERS
The Vietnam Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vietnam Cluster audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.05% | 4.24x |
| Bonobos | 0.02% | 3.27x |
| Mens Wearhouse | 0.05% | 2.20x |
| Zumiez | 0.02% | 1.92x |
| Chicos | 0.02% | 1.92x |
| Dressbarn | 0.02% | 1.83x |
| Banana Republic | 0.02% | 1.79x |
| Old Navy | 0.05% | 1.79x |
| Aeropostale | 0.02% | 1.79x |
| Gap | 0.02% | 1.73x |
Composition Percentage:
The overlap percentage between the Vietnam Cluster audience and the Location attribute.
Index: A comparison of the Vietnam Cluster audience to the internet population.
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WEBSITES
The Vietnam Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vietnam Cluster audience is mydramalist.com.
| Website | Composition | Index |
| mydramalist.com | 8.53% | 25.62x |
| nextshark.com | 4.44% | 24.98x |
| ldoceonline.com | 2.05% | 15.71x |
| channelnewsasia.com | 2.56% | 13.18x |
| straitstimes.com | 4.41% | 13.14x |
| koreaboo.com | 3.99% | 12.69x |
| cambridge.org | 14.79% | 12.68x |
| hinative.com | 4.93% | 12.41x |
| bonchon.com | 1.47% | 11.91x |
| crushthat.com | 1.84% | 11.85x |
Composition Percentage:
The overlap percentage between the Vietnam Cluster audience and the Web attribute.
Index: A comparison of the Vietnam Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vietnam Cluster audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 1.46% | 102.78x |
| Custom T-Shirts | 0.71% | 85.18x |
| Canada News | 0.97% | 80.53x |
| ISPs & Local Services | 0.71% | 76.75x |
| Upstate New York State Athletics | 1.24% | 68.00x |
| Sports - Golf, Hunting, Fishing | 1.46% | 56.40x |
| English as a Second Language | 0.62% | 25.44x |
| K-Pop | 2.10% | 17.37x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.28% | 11.22x |
| Watches Retail | 0.48% | 10.65x |
Composition Percentage:
The overlap percentage between the Vietnam Cluster audience and the Content Affinity attribute.
Index: A comparison of the Vietnam Cluster audience to the internet population.
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DEMOGRAPHICS
The Vietnam Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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