Dstillery Audiences

VIRAL CONTENT

Audience Size: 24.4 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 24.4 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 10.37% 6.18x
Ancestry Researchers 8.82% 5.44x
Medicare Price Shoppers 18.22% 5.09x
Retirees 7.89% 4.98x
UFC and MMA Fans 8.26% 4.91x
Country Music Fans 6.83% 4.83x
Entertainment & Tabloid Magazine Readers 6.99% 4.78x
Liberal News Readers 6.49% 4.77x
TV Junkies 5.90% 4.76x
Financial News Readers 7.16% 4.74x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.15% 1.04x
Express Outlets 0.00% 1.03x
Belk 0.01% 1.03x
Chicos 0.04% 1.03x
Carhartt 0.13% 1.02x
LL Bean 0.01% 1.01x
Mens Wearhouse 0.21% 0.99x
Dressbarn 0.04% 0.99x
Lane Bryant 0.04% 0.98x
Talbots 0.04% 0.97x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is tworeddots.com.

Website Composition Index
tworeddots.com 3.84% 15.64x
lifestylogy.com 3.99% 15.53x
naturalhealthyliving.net 1.15% 14.99x
autooverload.com 8.02% 14.85x
iflmylife.com 3.48% 14.78x
activly.com 3.01% 14.72x
sportsjamm.com 1.17% 14.70x
postpopular.com 1.26% 14.58x
mutually.com 2.25% 14.47x
loanpride.com 5.61% 14.28x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.42% 6.52x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.41% 6.34x
Right Wing Blogs - Political Activism 1.19% 6.20x
Muscle Cars 3.06% 6.06x
Assorted Topics (Freebies, Gardens, Jewelry) 5.92% 5.75x
Cars, Travel & Food 0.26% 5.64x
Entertainment & Viral News 47.65% 5.63x
Assorted Topics (Car News, Animals, Viral Media) 1.77% 5.49x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 5.45x
Assorted Topics (Conservative News, Politics, Viral Media) 3.96% 5.41x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male