Dstillery Audiences

VIRAL CONTENT

Audience Size: 23.5 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 23.5 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 14.98% 6.72x
Financial News Readers 11.51% 5.77x
Ancestry Researchers 15.06% 5.74x
Liberal News Readers 11.60% 5.74x
Retirees 12.62% 5.70x
Country Music Fans 12.69% 5.69x
Entertainment Industry Decision Makers 11.44% 5.56x
Entertainment & Tabloid Magazine Readers 11.86% 5.50x
Cholesterol Researchers 11.40% 5.48x
Conservative News Readers 12.11% 5.48x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.18x
Jos A. Bank Clothiers 0.03% 1.12x
Dressbarn 0.02% 1.10x
Talbots 0.02% 1.09x
Chicos 0.03% 1.09x
Eddie Bauer 0.01% 1.07x
Lane Bryant 0.03% 1.07x
Aeropostale 0.03% 1.06x
Buckle 0.03% 1.03x
Journeys 0.05% 1.02x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is iflmylife.com.

Website Composition Index
iflmylife.com 1.53% 12.64x
lifestylogy.com 3.16% 12.56x
americanupbeat.com 4.15% 12.49x
ridiculouslyextraordinary.com 3.50% 12.47x
thebrofessional.net 2.01% 12.46x
stantondaily.com 2.35% 12.44x
tworeddots.com 2.00% 12.39x
historyinorbit.com 5.12% 12.27x
thebuzztube.com 2.02% 12.27x
cityofedmontonnews.com 1.06% 12.25x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.24% 6.70x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.15% 6.68x
Right Wing Blogs - Political Activism 0.61% 6.48x
Cars, Travel & Food 0.12% 6.03x
Entertainment & Viral News 37.21% 5.69x
Assorted Topics (Car News, Animals, Viral Media) 1.65% 5.51x
Right Wing Blogs - Conspiracy Theories 2.39% 5.48x
Celebrity Gossip 0.73% 5.35x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 5.34x
Muscle Cars 4.52% 5.34x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female