Explore the Viral Content Audience
Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 8.9 million unique devices whose actions qualify for the Viral Content audience.
INTERESTS
The Viral Content audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Viral Content audience is Mens Fitness Publication Readers.
| Interest | Composition | Index |
| Mens Fitness Publication Readers | 4.39% | 7.36x |
| Home Custom Bedroom Decorators | 1.27% | 7.07x |
| Custom Home Lighting Shoppers | 1.27% | 7.07x |
| TV Advertising Professionals | 4.98% | 7.03x |
| Entertainment Industry Decision Makers | 5.65% | 6.94x |
| Cholesterol Researchers | 2.49% | 6.88x |
| Breast Cancer Fund Raisers | 3.78% | 6.84x |
| Women’s Fashion Blogs Readers | 7.46% | 6.71x |
| Women’s Lifestyle Blogs Researchers | 4.51% | 6.69x |
| Entertainment & Tabloid Magazine Readers | 8.73% | 6.65x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
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APPAREL RETAILERS
The Viral Content audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Viral Content audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 1.17x |
| Talbots | 0.02% | 1.12x |
| Lululemon | 0.01% | 1.07x |
| White House Black Market | 0.02% | 1.02x |
| Chicos | 0.01% | 1.01x |
| Old Navy | 0.02% | 1.00x |
| Journeys | 0.03% | 0.97x |
| Maurices | 0.03% | 0.97x |
| Dressbarn | 0.01% | 0.96x |
| Mens Wearhouse | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
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WEBSITES
The Viral Content audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Viral Content audience is directexpose.com.
| Website | Composition | Index |
| directexpose.com | 1.06% | 16.49x |
| hooch.net | 1.70% | 15.95x |
| mentertained.com | 2.39% | 15.70x |
| amomedia.com | 6.65% | 15.61x |
| serendipitytimes.com | 1.40% | 15.26x |
| richverse.com | 1.47% | 15.18x |
| vidazoo.com | 1.49% | 14.96x |
| happinesstimes.com | 1.76% | 14.85x |
| unpuzzlefinance.com | 1.45% | 14.82x |
| newstrackerdaily.com | 1.00% | 14.80x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Viral Content audience is Natural & Healthy Living Researchers.
| Content Affinity | Composition | Index |
| Natural & Healthy Living Researchers | 0.02% | 6.85x |
| Entertainment & Viral News | 11.09% | 6.62x |
| Muscle Cars | 2.30% | 6.55x |
| Nutrition & Diabetic Living | 0.01% | 6.39x |
| Celebrity Gossip | 0.13% | 6.23x |
| Discount Shopping | 0.02% | 5.94x |
| Australia & New Zealand Media | 0.56% | 5.92x |
| Nature & Wildlife | 1.16% | 5.90x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.04% | 5.78x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 2.02% | 5.66x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
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DEMOGRAPHICS
The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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