Dstillery Audiences

VIRAL CONTENT

Audience Size: 13.2 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 13.2 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 15.28% 5.39x
Financial News Readers 12.56% 5.22x
Liberal News Readers 13.27% 5.21x
Entertainment Industry Decision Makers 13.67% 5.11x
Entertainment & Tabloid Magazine Readers 14.15% 5.04x
TV Advertising Professionals 12.94% 5.02x
Cholesterol Researchers 12.20% 4.95x
Retirees 13.97% 4.94x
Mens Fitness Publication Readers 12.75% 4.93x
Financial Business Intelligence Researchers 12.18% 4.93x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Buckle.

Location Composition Index
Buckle 0.01% 1.22x
Chicos 0.01% 1.13x
Mens Wearhouse 0.02% 1.13x
Dressbarn 0.01% 1.12x
Carhartt 0.17% 1.11x
The Childrens Place 0.01% 1.09x
White House Black Market 0.01% 1.08x
Victoria's Secret 0.01% 1.07x
Journeys 0.01% 1.05x
Lane Bryant 0.01% 1.04x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is lifestylogy.com.

Website Composition Index
lifestylogy.com 1.17% 10.87x
blitzlift.com 3.24% 10.77x
greeningz.com 7.47% 10.76x
joorala.com 1.33% 10.74x
autooverload.com 5.84% 10.53x
90skidsonly.com 1.16% 10.40x
americanupbeat.com 1.19% 10.35x
topixtempo.com 1.35% 10.35x
topix.net 2.64% 10.34x
topixpassport.com 1.50% 10.31x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 5.81x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 5.73x
Right Wing Blogs - Political Activism 0.07% 5.22x
Entertainment & Viral News 30.14% 4.88x
Celebrity Gossip 0.47% 4.81x
Ireland Cluster 4.29% 4.61x
Australia & New Zealand Media 1.38% 4.58x
Muscle Cars 11.85% 4.57x
Assorted Topics (Power Trains, Drones, Web Design) 0.54% 4.57x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 4.44x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male