Dstillery Audiences

VIRAL CONTENT

Audience Size: 15.1 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 15.1 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Financial News Readers.

Interest Composition Index
Financial News Readers 7.72% 5.82x
Liberal News Readers 8.09% 5.80x
Retirees 9.36% 5.73x
Mens Fitness Publication Readers 7.37% 5.73x
Luxury Second Home Owners 7.27% 5.70x
Entertainment & Tabloid Magazine Readers 9.00% 5.67x
TV Advertising Professionals 7.47% 5.60x
Cholesterol Researchers 6.18% 5.59x
Entertainment Industry Decision Makers 8.44% 5.59x
Ancestry Researchers 13.62% 5.57x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Belk.

Location Composition Index
Belk 0.01% 1.06x
Talbots 0.01% 1.03x
Carhartt 0.25% 0.99x
Mens Wearhouse 0.03% 0.97x
H&M 0.01% 0.96x
Coach 0.01% 0.96x
Chicos 0.02% 0.94x
J. Crew 0.01% 0.93x
Lane Bryant 0.02% 0.93x
Zumiez 0.02% 0.93x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is directexpose.com.

Website Composition Index
directexpose.com 3.64% 11.55x
hooch.net 3.54% 11.52x
kiwireport.com 1.77% 11.22x
factahead.com 1.87% 11.19x
editorchoice.com 1.30% 11.01x
culturehook.com 1.77% 11.00x
autooverload.com 17.18% 10.84x
serendipitytimes.com 2.25% 10.67x
groovyhistory.com 4.86% 10.55x
mentertained.com 6.00% 10.54x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Muscle Cars.

Content Affinity Composition Index
Muscle Cars 4.03% 5.98x
Natural & Healthy Living Researchers 0.06% 5.91x
Right Wing Blogs - Political Activism 0.01% 5.63x
Entertainment & Viral News 12.57% 5.19x
Celebrity Gossip 0.20% 5.02x
Assorted Topics (Power Trains, Drones, Web Design) 0.09% 5.01x
Australia & New Zealand Media 0.45% 5.00x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.17% 4.99x
Mysticism 0.01% 4.98x
Environmental Conservation 0.01% 4.93x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male