Dstillery Audiences

VIRAL CONTENT

Audience Size: 7.7 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 25.77% 9.85x
Retired Government Employees 4.40% 9.75x
Mens Fitness Publication Readers 6.77% 8.41x
Women’s Fashion Blogs Readers 6.38% 8.10x
Women’s Lifestyle Blogs Researchers 3.11% 7.86x
Country Home Decorators 3.55% 7.83x
TV Advertising Professionals 7.86% 7.83x
Breast Cancer Fund Raisers 5.37% 7.66x
Ocean Activists 4.77% 7.60x
Entertainment & Tabloid Magazine Readers 13.12% 7.26x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.18x
Maurices 0.02% 1.10x
Old Navy 0.01% 0.91x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is amomedia.com.

Website Composition Index
amomedia.com 2.77% 19.61x
americanupbeat.com 1.76% 18.90x
happinesstimes.com 1.03% 18.73x
mentalflare.com 1.46% 18.68x
parentingfactor.com 1.23% 18.64x
affluenttimes.com 1.53% 18.57x
unleashedfinance.com 1.77% 18.30x
moneycougar.com 2.86% 17.99x
opulentexpress.com 3.32% 17.97x
moviejewel.com 1.79% 17.49x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Entertainment & Viral News.

Content Affinity Composition Index
Entertainment & Viral News 8.25% 8.56x
Muscle Cars 1.42% 7.93x
Assorted Topics (Freebies, Gardens, Jewelry) 0.46% 7.43x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.68% 6.81x
Australia & New Zealand Media 0.89% 6.75x
Nature & Wildlife 0.54% 6.70x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.97% 6.70x
Celebrity Gossip 0.09% 6.67x
Comedy Content 0.04% 6.38x
Humor & Entertainment 0.06% 6.15x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male