Dstillery Audiences

VIRAL CONTENT

Audience Size: 19.7 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 8.62% 5.09x
Financial News Readers 8.48% 5.03x
Entertainment & Tabloid Magazine Readers 9.08% 5.00x
Entertainment Industry Decision Makers 8.55% 4.99x
Mens Fitness Publication Readers 7.99% 4.98x
TV Advertising Professionals 8.09% 4.94x
Cholesterol Researchers 7.68% 4.92x
Retirees 9.79% 4.90x
Country Music Fans 9.92% 4.85x
Luxury Second Home Owners 8.02% 4.85x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.00x
Old Navy 0.03% 0.99x
Dressbarn 0.01% 0.97x
Carhartt 0.17% 0.97x
Banana Republic 0.01% 0.95x
The Childrens Place 0.02% 0.94x
Mens Wearhouse 0.02% 0.94x
Aeropostale 0.01% 0.93x
Chicos 0.01% 0.92x
LOFT 0.01% 0.91x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is greeningz.com.

Website Composition Index
greeningz.com 1.28% 9.55x
sportschew.com 1.39% 9.45x
mentalflare.com 2.06% 9.24x
hooch.net 5.67% 9.24x
kiwireport.com 4.61% 9.05x
editorchoice.com 4.09% 8.96x
directexpose.com 6.42% 8.93x
hashtagchatter.com 1.30% 8.91x
quizscape.com 1.46% 8.88x
coolimba.com 2.55% 8.85x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Muscle Cars.

Content Affinity Composition Index
Muscle Cars 5.71% 5.08x
Entertainment & Viral News 14.73% 4.93x
Right Wing Blogs - Political Activism 0.02% 4.86x
Natural & Healthy Living Researchers 0.07% 4.82x
Celebrity Gossip 0.22% 4.70x
London Tourism & Events 0.01% 4.49x
Cuba & Mexico Media 0.04% 4.48x
Australia & New Zealand Media 0.70% 4.48x
Ireland Cluster 1.59% 4.43x
Pharmacy 0.15% 4.42x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male