Explore the Viral Content Audience
Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 15.1 million unique devices whose actions qualify for the Viral Content audience.
INTERESTS
The Viral Content audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Viral Content audience is Financial News Readers.
| Interest | Composition | Index |
| Financial News Readers | 7.72% | 5.82x |
| Liberal News Readers | 8.09% | 5.80x |
| Retirees | 9.36% | 5.73x |
| Mens Fitness Publication Readers | 7.37% | 5.73x |
| Luxury Second Home Owners | 7.27% | 5.70x |
| Entertainment & Tabloid Magazine Readers | 9.00% | 5.67x |
| TV Advertising Professionals | 7.47% | 5.60x |
| Cholesterol Researchers | 6.18% | 5.59x |
| Entertainment Industry Decision Makers | 8.44% | 5.59x |
| Ancestry Researchers | 13.62% | 5.57x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
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APPAREL RETAILERS
The Viral Content audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Viral Content audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.06x |
| Talbots | 0.01% | 1.03x |
| Carhartt | 0.25% | 0.99x |
| Mens Wearhouse | 0.03% | 0.97x |
| H&M | 0.01% | 0.96x |
| Coach | 0.01% | 0.96x |
| Chicos | 0.02% | 0.94x |
| J. Crew | 0.01% | 0.93x |
| Lane Bryant | 0.02% | 0.93x |
| Zumiez | 0.02% | 0.93x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
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WEBSITES
The Viral Content audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Viral Content audience is directexpose.com.
| Website | Composition | Index |
| directexpose.com | 3.64% | 11.55x |
| hooch.net | 3.54% | 11.52x |
| kiwireport.com | 1.77% | 11.22x |
| factahead.com | 1.87% | 11.19x |
| editorchoice.com | 1.30% | 11.01x |
| culturehook.com | 1.77% | 11.00x |
| autooverload.com | 17.18% | 10.84x |
| serendipitytimes.com | 2.25% | 10.67x |
| groovyhistory.com | 4.86% | 10.55x |
| mentertained.com | 6.00% | 10.54x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Viral Content audience is Muscle Cars.
| Content Affinity | Composition | Index |
| Muscle Cars | 4.03% | 5.98x |
| Natural & Healthy Living Researchers | 0.06% | 5.91x |
| Right Wing Blogs - Political Activism | 0.01% | 5.63x |
| Entertainment & Viral News | 12.57% | 5.19x |
| Celebrity Gossip | 0.20% | 5.02x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.09% | 5.01x |
| Australia & New Zealand Media | 0.45% | 5.00x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.17% | 4.99x |
| Mysticism | 0.01% | 4.98x |
| Environmental Conservation | 0.01% | 4.93x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
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DEMOGRAPHICS
The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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