Dstillery Audiences

VIRAL CONTENT

Audience Size: 20.1 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 20.1 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 15.65% 6.47x
Financial News Readers 12.02% 5.95x
Liberal News Readers 12.17% 5.92x
Entertainment Industry Decision Makers 12.42% 5.78x
Retirees 12.23% 5.72x
Entertainment & Tabloid Magazine Readers 12.96% 5.69x
TV Advertising Professionals 11.87% 5.68x
Cholesterol Researchers 11.18% 5.66x
Country Music Fans 12.88% 5.65x
Mens Fitness Publication Readers 12.09% 5.57x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.17x
Maurices 0.02% 1.12x
Carhartt 0.17% 1.11x
Old Navy 0.01% 1.11x
Mens Wearhouse 0.01% 0.99x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is ridiculouslyextraordinary.com.

Website Composition Index
ridiculouslyextraordinary.com 1.64% 10.81x
lifestylogy.com 1.88% 10.62x
historyinorbit.com 1.62% 10.49x
joorala.com 1.98% 10.48x
blitzlift.com 4.08% 10.45x
greeningz.com 10.55% 10.34x
90skidsonly.com 1.82% 10.13x
topix.net 3.78% 10.09x
healevate.com 2.60% 10.08x
sportschew.com 7.55% 10.06x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.09% 6.68x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 6.65x
Right Wing Blogs - Political Activism 0.10% 6.14x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 6.03x
Cars, Travel & Food 0.01% 5.75x
Entertainment & Viral News 31.85% 5.70x
Celebrity Gossip 0.54% 5.38x
Assorted Topics (Car News, Animals, Viral Media) 0.63% 5.24x
Australia & New Zealand Media 1.36% 5.07x
Ireland Cluster 3.84% 5.03x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female