Explore the Viral Content Audience
Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 25.8 million unique devices whose actions qualify for the Viral Content audience.
INTERESTS
The Viral Content audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.
| Interest | Composition | Index |
| Automotive Racing Enthusiasts | 8.13% | 5.50x |
| Ancestry Researchers | 8.94% | 4.82x |
| Medicare Price Shoppers | 17.39% | 4.58x |
| UFC and MMA Fans | 7.20% | 4.47x |
| Retirees | 7.55% | 4.33x |
| Country Music Fans | 6.41% | 4.26x |
| Entertainment & Tabloid Magazine Readers | 6.50% | 4.24x |
| TV Junkies | 5.72% | 4.22x |
| Financial News Readers | 6.03% | 4.22x |
| Liberal News Readers | 5.70% | 4.21x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
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APPAREL RETAILERS
The Viral Content audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Viral Content audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.19% | 1.06x |
| Belk | 0.02% | 1.02x |
| Lane Bryant | 0.04% | 1.02x |
| Dressbarn | 0.04% | 0.97x |
| LOFT | 0.03% | 0.96x |
| Chicos | 0.04% | 0.95x |
| Aeropostale | 0.03% | 0.93x |
| Gymboree | 0.03% | 0.93x |
| Hollister | 0.01% | 0.92x |
| Zumiez | 0.03% | 0.92x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
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WEBSITES
The Viral Content audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Viral Content audience is tworeddots.com.
| Website | Composition | Index |
| tworeddots.com | 4.50% | 14.33x |
| lifestylogy.com | 4.44% | 14.12x |
| autooverload.com | 8.57% | 13.51x |
| iflmylife.com | 4.23% | 13.48x |
| tettybetty.com | 2.02% | 13.23x |
| lockerroomvip.com | 1.02% | 13.15x |
| naturalhealthyliving.net | 1.40% | 13.11x |
| mutually.com | 2.69% | 12.88x |
| greeningz.com | 16.20% | 12.86x |
| mentalflare.com | 4.84% | 12.84x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Viral Content audience is Muscle Cars.
| Content Affinity | Composition | Index |
| Muscle Cars | 2.60% | 5.67x |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 0.48% | 5.62x |
| Right Wing Blogs - Political Activism | 1.37% | 5.47x |
| Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.43% | 5.36x |
| Assorted Topics #11524 (Viral Media, Paid Traffic) | 0.01% | 5.11x |
| Assorted Topics #11132 (Freebies, Gardens, Jewelry) | 6.47% | 5.09x |
| Assorted Topics #11657 (Conservative News, Politics, Viral Media) | 3.81% | 5.00x |
| Right Wing Blogs - Conspiracy Theories | 3.24% | 4.83x |
| Assorted Topics #11636 (Car News, Animals, Viral Media) | 1.87% | 4.81x |
| Celebrity Gossip & Viral News | 16.53% | 4.77x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
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DEMOGRAPHICS
The Viral Content audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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