Dstillery Audiences

VIRAL CONTENT

Audience Size: 21.1 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 21.1 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 16.39% 6.56x
Financial News Readers 11.75% 5.93x
Liberal News Readers 11.56% 5.90x
Retirees 11.88% 5.77x
Entertainment Industry Decision Makers 11.34% 5.75x
Entertainment & Tabloid Magazine Readers 11.33% 5.74x
Country Music Fans 11.70% 5.73x
Ancestry Researchers 13.58% 5.71x
Cholesterol Researchers 10.79% 5.69x
TV Advertising Professionals 10.83% 5.66x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.15x
Old Navy 0.01% 1.04x
Victoria's Secret 0.01% 1.00x
Mens Wearhouse 0.01% 0.92x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is tworeddots.com.

Website Composition Index
tworeddots.com 1.13% 10.53x
ridiculouslyextraordinary.com 2.28% 10.49x
stantondaily.com 1.36% 10.29x
lifestylogy.com 2.57% 10.27x
historyinorbit.com 2.84% 10.20x
fallbrook247.com 1.10% 10.15x
drive23.com 1.10% 10.02x
joorala.com 2.58% 10.02x
thebuzztube.com 1.39% 10.00x
blitzlift.com 4.36% 9.96x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.12% 6.67x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 6.61x
Right Wing Blogs - Political Activism 0.13% 6.28x
Cars, Travel & Food 0.02% 5.84x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 5.70x
Entertainment & Viral News 33.89% 5.58x
Celebrity Gossip 0.59% 5.32x
Assorted Topics (Car News, Animals, Viral Media) 0.80% 5.30x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 5.16x
Right Wing Blogs - Pro-gun & Pro-life 1.93% 5.13x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female