Dstillery Audiences

VIRAL CONTENT

Audience Size: 23.2 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 23.2 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 8.78% 6.56x
Ancestry Researchers 8.86% 5.73x
Medicare Price Shoppers 18.38% 5.37x
Retirees 7.84% 5.33x
UFC and MMA Fans 7.91% 5.18x
Country Music Fans 6.82% 5.13x
Liberal News Readers 6.77% 5.07x
Entertainment Industry Decision Makers 7.07% 5.06x
Financial News Readers 7.29% 5.05x
Entertainment & Tabloid Magazine Readers 7.17% 5.04x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.22% 1.07x
Mens Wearhouse 0.35% 1.04x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is tworeddots.com.

Website Composition Index
tworeddots.com 3.39% 14.63x
lifestylogy.com 3.98% 14.25x
naturalhealthyliving.net 1.04% 14.08x
activly.com 2.71% 13.97x
mentalflare.com 4.00% 13.78x
autooverload.com 7.93% 13.73x
iflmylife.com 3.15% 13.70x
ridiculouslyextraordinary.com 5.41% 13.67x
sportsjamm.com 1.07% 13.62x
postpopular.com 1.15% 13.56x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Muscle Cars.

Content Affinity Composition Index
Muscle Cars 3.20% 5.55x
Entertainment & Viral News 45.82% 5.38x
Assorted Topics (Car News, Animals, Viral Media) 1.77% 5.21x
Assorted Topics (Freebies, Gardens, Jewelry) 6.29% 5.19x
Right Wing Blogs - Conspiracy Theories 3.07% 4.93x
Celebrity Gossip & Viral News 17.14% 4.93x
Assorted Topics (Conservative News, Politics, Viral Media) 4.56% 4.83x
Liberal Media - Political Activism 1.57% 4.72x
Gossip & Rumors 8.64% 4.55x
Right Wing Blogs - Pro-gun & Pro-life 2.25% 4.49x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female