Dstillery Audiences

VIRAL CONTENT

Audience Size: 8.9 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 8.9 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Mens Fitness Publication Readers.

Interest Composition Index
Mens Fitness Publication Readers 4.39% 7.36x
Home Custom Bedroom Decorators 1.27% 7.07x
Custom Home Lighting Shoppers 1.27% 7.07x
TV Advertising Professionals 4.98% 7.03x
Entertainment Industry Decision Makers 5.65% 6.94x
Cholesterol Researchers 2.49% 6.88x
Breast Cancer Fund Raisers 3.78% 6.84x
Women’s Fashion Blogs Readers 7.46% 6.71x
Women’s Lifestyle Blogs Researchers 4.51% 6.69x
Entertainment & Tabloid Magazine Readers 8.73% 6.65x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is H&M.

Location Composition Index
H&M 0.02% 1.17x
Talbots 0.02% 1.12x
Lululemon 0.01% 1.07x
White House Black Market 0.02% 1.02x
Chicos 0.01% 1.01x
Old Navy 0.02% 1.00x
Journeys 0.03% 0.97x
Maurices 0.03% 0.97x
Dressbarn 0.01% 0.96x
Mens Wearhouse 0.01% 0.96x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is directexpose.com.

Website Composition Index
directexpose.com 1.06% 16.49x
hooch.net 1.70% 15.95x
mentertained.com 2.39% 15.70x
amomedia.com 6.65% 15.61x
serendipitytimes.com 1.40% 15.26x
richverse.com 1.47% 15.18x
vidazoo.com 1.49% 14.96x
happinesstimes.com 1.76% 14.85x
unpuzzlefinance.com 1.45% 14.82x
newstrackerdaily.com 1.00% 14.80x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.02% 6.85x
Entertainment & Viral News 11.09% 6.62x
Muscle Cars 2.30% 6.55x
Nutrition & Diabetic Living 0.01% 6.39x
Celebrity Gossip 0.13% 6.23x
Discount Shopping 0.02% 5.94x
Australia & New Zealand Media 0.56% 5.92x
Nature & Wildlife 1.16% 5.90x
Assorted Topics (Power Trains, Drones, Web Design) 0.04% 5.78x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 2.02% 5.66x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male