Dstillery Audiences

VIRAL CONTENT

Audience Size: 21.8 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 21.8 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 10.51% 5.95x
Ancestry Researchers 11.96% 5.17x
Medicare Price Shoppers 15.94% 4.96x
Retirees 10.22% 4.95x
Liberal News Readers 8.75% 4.85x
Country Music Fans 9.59% 4.79x
Entertainment Industry Decision Makers 8.34% 4.78x
Financial News Readers 9.55% 4.76x
Entertainment & Tabloid Magazine Readers 9.16% 4.70x
Cholesterol Researchers 9.20% 4.68x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Belk.

Location Composition Index
Belk 0.01% 1.17x
Jos A. Bank Clothiers 0.30% 1.13x
Mens Wearhouse 0.48% 1.11x
Buckle 0.22% 1.10x
White House Black Market 0.27% 1.06x
Express Outlets 0.01% 1.06x
Johnston and Murphy 0.30% 1.00x
Lane Bryant 0.05% 1.00x
Dressbarn 0.05% 1.00x
Old Navy 0.09% 0.96x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is tworeddots.com.

Website Composition Index
tworeddots.com 2.65% 10.67x
thegrizzled.com 1.08% 10.49x
activly.com 2.12% 10.32x
mentertained.com 1.90% 10.21x
healthypanda.net 1.16% 10.13x
iflmylife.com 2.51% 10.12x
thebuzztube.com 3.22% 10.03x
lifestylogy.com 4.07% 10.01x
tummytuckhipo.com 1.83% 9.90x
stantondaily.com 3.78% 9.85x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.26% 5.72x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.34% 5.62x
Right Wing Blogs - Political Activism 0.91% 5.45x
Cars, Travel & Food 0.19% 5.10x
Entertainment & Viral News 42.09% 5.00x
Muscle Cars 3.62% 4.92x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 4.78x
Assorted Topics (Freebies, Gardens, Jewelry) 6.43% 4.73x
Assorted Topics (Car News, Animals, Viral Media) 1.91% 4.68x
Celebrity Gossip 0.92% 4.67x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female