Dstillery Audiences

VIRAL CONTENT

Audience Size: 20.6 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 20.01% 6.57x
Financial News Readers 16.73% 5.65x
Country Music Fans 14.33% 5.61x
Liberal News Readers 16.00% 5.61x
Ancestry Researchers 16.49% 5.59x
Retirees 16.69% 5.53x
Entertainment Industry Decision Makers 13.75% 5.52x
Entertainment & Tabloid Magazine Readers 14.20% 5.44x
Conservative News Readers 15.27% 5.42x
TV Advertising Professionals 14.35% 5.33x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Chicos.

Location Composition Index
Chicos 0.04% 1.12x
Carhartt 0.25% 1.10x
Hollister 0.03% 1.05x
Jos A. Bank Clothiers 0.03% 1.04x
Gymboree 0.03% 1.03x
Mens Wearhouse 0.05% 1.03x
Ann Taylor 0.01% 1.03x
White House Black Market 0.04% 1.02x
Talbots 0.02% 1.02x
Buckle 0.03% 1.01x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is tworeddots.com.

Website Composition Index
tworeddots.com 1.90% 11.90x
lifestylogy.com 3.21% 11.78x
ridiculouslyextraordinary.com 3.11% 11.75x
americanupbeat.com 3.36% 11.71x
thebrofessional.net 1.68% 11.69x
stantondaily.com 2.08% 11.63x
blitzlift.com 4.54% 11.48x
historyinorbit.com 4.58% 11.47x
tummytuckhipo.com 1.18% 11.39x
fallbrook247.com 1.47% 11.38x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.21% 6.71x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.10% 6.65x
Right Wing Blogs - Political Activism 0.38% 6.46x
Cars, Travel & Food 0.08% 6.01x
Entertainment & Viral News 36.12% 5.53x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 5.49x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 5.40x
Assorted Topics (Car News, Animals, Viral Media) 1.14% 5.38x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 5.37x
Celebrity Gossip 0.76% 5.34x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female