Dstillery Audiences

VIRAL CONTENT

Audience Size: 21.9 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 21.9 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 15.30% 6.48x
Ancestry Researchers 15.73% 5.54x
Retirees 12.97% 5.44x
Liberal News Readers 11.52% 5.43x
Financial News Readers 11.40% 5.42x
Country Music Fans 12.63% 5.41x
Entertainment Industry Decision Makers 11.58% 5.28x
Entertainment & Tabloid Magazine Readers 11.88% 5.23x
Cholesterol Researchers 11.64% 5.20x
TV Junkies 11.42% 5.15x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Buckle.

Location Composition Index
Buckle 0.28% 1.18x
Jos A. Bank Clothiers 0.26% 1.16x
White House Black Market 0.34% 1.16x
Mens Wearhouse 0.44% 1.15x
Johnston and Murphy 0.49% 1.09x
Bonobos 0.07% 0.98x
Topshop 0.02% 0.96x
Tommy Bahama 0.02% 0.95x
Express 0.02% 0.95x
Lane Bryant 0.04% 0.94x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is tworeddots.com.

Website Composition Index
tworeddots.com 2.10% 13.01x
iflmylife.com 1.96% 12.50x
lifestylogy.com 3.61% 12.45x
mentertained.com 1.62% 12.29x
thebrofessional.net 2.60% 12.29x
thebuzztube.com 2.56% 12.27x
stantondaily.com 2.99% 12.25x
moviepredators.com 3.49% 12.16x
tummytuckhipo.com 1.53% 12.14x
buzzdrives.com 1.20% 12.11x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.20% 6.39x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.29% 6.37x
Right Wing Blogs - Political Activism 0.77% 6.18x
Cars, Travel & Food 0.15% 5.77x
Entertainment & Viral News 39.74% 5.49x
Muscle Cars 3.92% 5.42x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 5.39x
Assorted Topics (Freebies, Gardens, Jewelry) 6.27% 5.31x
Right Wing Blogs - Conspiracy Theories 2.76% 5.26x
Assorted Topics (Car News, Animals, Viral Media) 1.89% 5.24x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female