Dstillery Audiences

VIRAL CONTENT

Audience Size: 25.8 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 25.8 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 8.13% 5.50x
Ancestry Researchers 8.94% 4.82x
Medicare Price Shoppers 17.39% 4.58x
UFC and MMA Fans 7.20% 4.47x
Retirees 7.55% 4.33x
Country Music Fans 6.41% 4.26x
Entertainment & Tabloid Magazine Readers 6.50% 4.24x
TV Junkies 5.72% 4.22x
Financial News Readers 6.03% 4.22x
Liberal News Readers 5.70% 4.21x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.06x
Belk 0.02% 1.02x
Lane Bryant 0.04% 1.02x
Dressbarn 0.04% 0.97x
LOFT 0.03% 0.96x
Chicos 0.04% 0.95x
Aeropostale 0.03% 0.93x
Gymboree 0.03% 0.93x
Hollister 0.01% 0.92x
Zumiez 0.03% 0.92x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is tworeddots.com.

Website Composition Index
tworeddots.com 4.50% 14.33x
lifestylogy.com 4.44% 14.12x
autooverload.com 8.57% 13.51x
iflmylife.com 4.23% 13.48x
tettybetty.com 2.02% 13.23x
lockerroomvip.com 1.02% 13.15x
naturalhealthyliving.net 1.40% 13.11x
mutually.com 2.69% 12.88x
greeningz.com 16.20% 12.86x
mentalflare.com 4.84% 12.84x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Muscle Cars.

Content Affinity Composition Index
Muscle Cars 2.60% 5.67x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 0.48% 5.62x
Right Wing Blogs - Political Activism 1.37% 5.47x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.43% 5.36x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.01% 5.11x
Assorted Topics #11132 (Freebies, Gardens, Jewelry) 6.47% 5.09x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 3.81% 5.00x
Right Wing Blogs - Conspiracy Theories 3.24% 4.83x
Assorted Topics #11636 (Car News, Animals, Viral Media) 1.87% 4.81x
Celebrity Gossip & Viral News 16.53% 4.77x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male