Dstillery Audiences

VIRAL CONTENT

Audience Size: 10.8 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 11.71% 7.14x
Financial News Readers 11.98% 7.14x
Entertainment Industry Decision Makers 12.50% 6.98x
Automotive Racing Enthusiasts 17.05% 6.94x
Entertainment & Tabloid Magazine Readers 13.12% 6.89x
TV Advertising Professionals 11.76% 6.89x
Cholesterol Researchers 10.58% 6.84x
Mens Fitness Publication Readers 11.35% 6.84x
Retirees 12.43% 6.80x
Country Music Fans 13.40% 6.76x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.10x
Buckle 0.01% 1.09x
Maurices 0.02% 1.08x
Mens Wearhouse 0.01% 1.05x
Journeys 0.02% 1.05x
Victoria's Secret 0.02% 1.03x
The Childrens Place 0.01% 0.90x
Express 0.01% 0.89x
Old Navy 0.01% 0.87x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is blitzlift.com.

Website Composition Index
blitzlift.com 2.04% 14.06x
greeningz.com 4.01% 14.06x
topix.net 1.28% 13.66x
sportschew.com 3.86% 13.60x
topixrewind.com 1.12% 13.59x
topixoffbeat.com 2.36% 13.52x
topixparenthood.com 1.05% 13.46x
scribol.com 2.66% 13.41x
headcramp.com 2.14% 13.31x
creativetimez.com 1.11% 13.26x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.02% 8.00x
Right Wing Blogs - Political Activism 0.05% 6.97x
Entertainment & Viral News 25.78% 6.62x
Celebrity Gossip 0.33% 6.56x
Muscle Cars 11.04% 6.54x
Ireland Cluster 2.94% 6.39x
Australia & New Zealand Media 1.02% 6.39x
Assorted Topics (Power Trains, Drones, Web Design) 0.34% 6.32x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 6.29x
Natural & Healthy Living Researchers 0.13% 6.22x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male