Dstillery Audiences

VIRAL CONTENT

Audience Size: 10.3 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Financial News Readers.

Interest Composition Index
Financial News Readers 6.61% 6.22x
Mens Fitness Publication Readers 6.10% 6.18x
Liberal News Readers 6.57% 6.15x
Entertainment & Tabloid Magazine Readers 8.71% 6.09x
Retirees 8.31% 6.06x
Entertainment Industry Decision Makers 7.61% 5.98x
TV Advertising Professionals 6.84% 5.97x
Home Custom Bedroom Decorators 2.85% 5.94x
Custom Home Lighting Shoppers 2.85% 5.94x
Cholesterol Researchers 4.51% 5.93x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Chicos.

Location Composition Index
Chicos 0.02% 1.18x
Hollister 0.01% 1.14x
LOFT 0.02% 1.09x
Mens Wearhouse 0.02% 1.02x
Eddie Bauer 0.01% 1.00x
White House Black Market 0.02% 1.00x
Carhartt 0.15% 1.00x
Lane Bryant 0.01% 0.98x
Buckle 0.01% 0.98x
Maurices 0.04% 0.97x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is directexpose.com.

Website Composition Index
directexpose.com 1.71% 12.33x
hooch.net 2.23% 12.17x
mentertained.com 3.48% 11.71x
amomedia.com 9.65% 11.55x
factahead.com 1.48% 11.34x
bobshideout.com 3.05% 11.28x
serendipitytimes.com 1.81% 11.26x
vidazoo.com 2.12% 11.22x
unpuzzlefinance.com 2.69% 11.17x
mentalflare.com 2.40% 11.16x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.03% 6.10x
Muscle Cars 2.83% 5.74x
Nutrition & Diabetic Living 0.03% 5.59x
Celebrity Gossip 0.17% 5.50x
Entertainment & Viral News 12.21% 5.50x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.44% 5.27x
Australia & New Zealand Media 0.43% 5.18x
Assorted Topics (Power Trains, Drones, Web Design) 0.05% 5.12x
Local & Travel England - East Midlands 0.03% 4.99x
Nature & Wildlife 1.03% 4.91x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male