Explore the Viral Content Audience
Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 17.2 million unique devices whose actions qualify for the Viral Content audience.
INTERESTS
The Viral Content audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Viral Content audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 9.59% | 5.06x |
| Financial News Readers | 9.21% | 5.00x |
| Retirees | 10.49% | 4.95x |
| Mens Fitness Publication Readers | 8.99% | 4.93x |
| Entertainment & Tabloid Magazine Readers | 10.02% | 4.92x |
| Entertainment Industry Decision Makers | 9.43% | 4.89x |
| TV Advertising Professionals | 8.75% | 4.87x |
| Luxury Second Home Owners | 8.96% | 4.87x |
| Cholesterol Researchers | 7.93% | 4.85x |
| Country Music Fans | 10.84% | 4.80x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
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APPAREL RETAILERS
The Viral Content audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Viral Content audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.06x |
| Talbots | 0.01% | 1.06x |
| LOFT | 0.02% | 1.02x |
| H&M | 0.01% | 1.01x |
| Carhartt | 0.20% | 0.99x |
| Banana Republic | 0.01% | 0.99x |
| White House Black Market | 0.02% | 0.98x |
| Hollister | 0.01% | 0.98x |
| Mens Wearhouse | 0.03% | 0.97x |
| Dressbarn | 0.02% | 0.96x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
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WEBSITES
The Viral Content audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Viral Content audience is mentalflare.com.
| Website | Composition | Index |
| mentalflare.com | 1.71% | 10.49x |
| hooch.net | 4.21% | 10.48x |
| directexpose.com | 4.81% | 10.17x |
| kiwireport.com | 3.11% | 10.13x |
| likeswifty.com | 1.10% | 9.99x |
| editorchoice.com | 2.41% | 9.95x |
| allgoodwedding.com | 1.16% | 9.92x |
| factahead.com | 2.34% | 9.78x |
| culturehook.com | 2.54% | 9.73x |
| autooverload.com | 18.95% | 9.62x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Viral Content audience is Muscle Cars.
| Content Affinity | Composition | Index |
| Muscle Cars | 4.91% | 5.19x |
| Natural & Healthy Living Researchers | 0.08% | 5.11x |
| Right Wing Blogs - Political Activism | 0.01% | 4.88x |
| Celebrity Gossip | 0.20% | 4.73x |
| Entertainment & Viral News | 13.31% | 4.72x |
| Pharmacy | 0.08% | 4.60x |
| Cuba & Mexico Media | 0.02% | 4.53x |
| Mysticism | 0.02% | 4.52x |
| Australia & New Zealand Media | 0.59% | 4.48x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.12% | 4.46x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
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DEMOGRAPHICS
The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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