Explore the Viral Content Audience
Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 21.8 million unique devices whose actions qualify for the Viral Content audience.
INTERESTS
The Viral Content audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.
| Interest | Composition | Index |
| Automotive Racing Enthusiasts | 10.51% | 5.95x |
| Ancestry Researchers | 11.96% | 5.17x |
| Medicare Price Shoppers | 15.94% | 4.96x |
| Retirees | 10.22% | 4.95x |
| Liberal News Readers | 8.75% | 4.85x |
| Country Music Fans | 9.59% | 4.79x |
| Entertainment Industry Decision Makers | 8.34% | 4.78x |
| Financial News Readers | 9.55% | 4.76x |
| Entertainment & Tabloid Magazine Readers | 9.16% | 4.70x |
| Cholesterol Researchers | 9.20% | 4.68x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
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APPAREL RETAILERS
The Viral Content audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Viral Content audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.17x |
| Jos A. Bank Clothiers | 0.30% | 1.13x |
| Mens Wearhouse | 0.48% | 1.11x |
| Buckle | 0.22% | 1.10x |
| White House Black Market | 0.27% | 1.06x |
| Express Outlets | 0.01% | 1.06x |
| Johnston and Murphy | 0.30% | 1.00x |
| Lane Bryant | 0.05% | 1.00x |
| Dressbarn | 0.05% | 1.00x |
| Old Navy | 0.09% | 0.96x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
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WEBSITES
The Viral Content audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Viral Content audience is tworeddots.com.
| Website | Composition | Index |
| tworeddots.com | 2.65% | 10.67x |
| thegrizzled.com | 1.08% | 10.49x |
| activly.com | 2.12% | 10.32x |
| mentertained.com | 1.90% | 10.21x |
| healthypanda.net | 1.16% | 10.13x |
| iflmylife.com | 2.51% | 10.12x |
| thebuzztube.com | 3.22% | 10.03x |
| lifestylogy.com | 4.07% | 10.01x |
| tummytuckhipo.com | 1.83% | 9.90x |
| stantondaily.com | 3.78% | 9.85x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Viral Content audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.26% | 5.72x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.34% | 5.62x |
| Right Wing Blogs - Political Activism | 0.91% | 5.45x |
| Cars, Travel & Food | 0.19% | 5.10x |
| Entertainment & Viral News | 42.09% | 5.00x |
| Muscle Cars | 3.62% | 4.92x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 4.78x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 6.43% | 4.73x |
| Assorted Topics (Car News, Animals, Viral Media) | 1.91% | 4.68x |
| Celebrity Gossip | 0.92% | 4.67x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
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DEMOGRAPHICS
The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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