Explore the Viral Content Audience
Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 13.2 million unique devices whose actions qualify for the Viral Content audience.
INTERESTS
The Viral Content audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.
| Interest | Composition | Index |
| Automotive Racing Enthusiasts | 15.28% | 5.39x |
| Financial News Readers | 12.56% | 5.22x |
| Liberal News Readers | 13.27% | 5.21x |
| Entertainment Industry Decision Makers | 13.67% | 5.11x |
| Entertainment & Tabloid Magazine Readers | 14.15% | 5.04x |
| TV Advertising Professionals | 12.94% | 5.02x |
| Cholesterol Researchers | 12.20% | 4.95x |
| Retirees | 13.97% | 4.94x |
| Mens Fitness Publication Readers | 12.75% | 4.93x |
| Financial Business Intelligence Researchers | 12.18% | 4.93x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
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APPAREL RETAILERS
The Viral Content audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Viral Content audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 1.22x |
| Chicos | 0.01% | 1.13x |
| Mens Wearhouse | 0.02% | 1.13x |
| Dressbarn | 0.01% | 1.12x |
| Carhartt | 0.17% | 1.11x |
| The Childrens Place | 0.01% | 1.09x |
| White House Black Market | 0.01% | 1.08x |
| Victoria's Secret | 0.01% | 1.07x |
| Journeys | 0.01% | 1.05x |
| Lane Bryant | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
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WEBSITES
The Viral Content audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Viral Content audience is lifestylogy.com.
| Website | Composition | Index |
| lifestylogy.com | 1.17% | 10.87x |
| blitzlift.com | 3.24% | 10.77x |
| greeningz.com | 7.47% | 10.76x |
| joorala.com | 1.33% | 10.74x |
| autooverload.com | 5.84% | 10.53x |
| 90skidsonly.com | 1.16% | 10.40x |
| americanupbeat.com | 1.19% | 10.35x |
| topixtempo.com | 1.35% | 10.35x |
| topix.net | 2.64% | 10.34x |
| topixpassport.com | 1.50% | 10.31x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Viral Content audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).
| Content Affinity | Composition | Index |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.06% | 5.81x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.01% | 5.73x |
| Right Wing Blogs - Political Activism | 0.07% | 5.22x |
| Entertainment & Viral News | 30.14% | 4.88x |
| Celebrity Gossip | 0.47% | 4.81x |
| Ireland Cluster | 4.29% | 4.61x |
| Australia & New Zealand Media | 1.38% | 4.58x |
| Muscle Cars | 11.85% | 4.57x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.54% | 4.57x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 4.44x |
Composition Percentage:
The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
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DEMOGRAPHICS
The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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