Dstillery Audiences

VIRAL CONTENT

Audience Size: 17.2 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 17.2 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 9.59% 5.06x
Financial News Readers 9.21% 5.00x
Retirees 10.49% 4.95x
Mens Fitness Publication Readers 8.99% 4.93x
Entertainment & Tabloid Magazine Readers 10.02% 4.92x
Entertainment Industry Decision Makers 9.43% 4.89x
TV Advertising Professionals 8.75% 4.87x
Luxury Second Home Owners 8.96% 4.87x
Cholesterol Researchers 7.93% 4.85x
Country Music Fans 10.84% 4.80x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Chicos.

Location Composition Index
Chicos 0.02% 1.06x
Talbots 0.01% 1.06x
LOFT 0.02% 1.02x
H&M 0.01% 1.01x
Carhartt 0.20% 0.99x
Banana Republic 0.01% 0.99x
White House Black Market 0.02% 0.98x
Hollister 0.01% 0.98x
Mens Wearhouse 0.03% 0.97x
Dressbarn 0.02% 0.96x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is mentalflare.com.

Website Composition Index
mentalflare.com 1.71% 10.49x
hooch.net 4.21% 10.48x
directexpose.com 4.81% 10.17x
kiwireport.com 3.11% 10.13x
likeswifty.com 1.10% 9.99x
editorchoice.com 2.41% 9.95x
allgoodwedding.com 1.16% 9.92x
factahead.com 2.34% 9.78x
culturehook.com 2.54% 9.73x
autooverload.com 18.95% 9.62x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Muscle Cars.

Content Affinity Composition Index
Muscle Cars 4.91% 5.19x
Natural & Healthy Living Researchers 0.08% 5.11x
Right Wing Blogs - Political Activism 0.01% 4.88x
Celebrity Gossip 0.20% 4.73x
Entertainment & Viral News 13.31% 4.72x
Pharmacy 0.08% 4.60x
Cuba & Mexico Media 0.02% 4.53x
Mysticism 0.02% 4.52x
Australia & New Zealand Media 0.59% 4.48x
Assorted Topics (Power Trains, Drones, Web Design) 0.12% 4.46x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male