Dstillery Audiences

VIRAL CONTENT

Audience Size: 20.8 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 20.8 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 9.33% 4.94x
Ancestry Researchers 10.66% 4.43x
Retirees 8.95% 4.25x
Financial News Readers 8.67% 4.16x
Liberal News Readers 8.28% 4.15x
Medicare Price Shoppers 19.33% 4.10x
Country Music Fans 8.56% 4.07x
Entertainment Industry Decision Makers 8.31% 4.04x
Entertainment & Tabloid Magazine Readers 8.37% 4.01x
Cholesterol Researchers 8.50% 3.99x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.14x
Mens Wearhouse 0.51% 1.11x
Buckle 0.17% 1.06x
Belk 0.01% 1.05x
Lane Bryant 0.04% 1.02x
Talbots 0.05% 1.02x
Johnston and Murphy 0.12% 0.98x
White House Black Market 0.20% 0.98x
Chicos 0.06% 0.98x
Journeys 0.06% 0.96x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is tworeddots.com.

Website Composition Index
tworeddots.com 2.99% 11.86x
thegrizzled.com 1.23% 11.58x
lifestylogy.com 3.97% 11.44x
activly.com 2.38% 11.43x
mentertained.com 2.16% 11.23x
iflmylife.com 2.84% 11.16x
healthypanda.net 1.31% 11.13x
thebuzztube.com 3.66% 11.06x
postpopular.com 1.03% 11.04x
ridiculouslyextraordinary.com 4.93% 11.02x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.30% 4.65x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.49% 4.62x
Right Wing Blogs - Political Activism 1.19% 4.43x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 4.18x
Cars, Travel & Food 0.23% 4.17x
Entertainment & Viral News 46.80% 4.08x
Muscle Cars 4.04% 4.08x
Assorted Topics (Car News, Animals, Viral Media) 2.10% 3.99x
Assorted Topics (Freebies, Gardens, Jewelry) 7.59% 3.91x
Celebrity Gossip 1.19% 3.90x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female