Dstillery Audiences

VIRAL CONTENT

Audience Size: 26.3 Million Devices

Explore the Viral Content Audience

Below you'll find more information about the Viral Content audience, broken down in different categories based on their digital and physical behaviors. These are 26.3 million unique devices whose actions qualify for the Viral Content audience.

Dstillery Crafted Audiences

INTERESTS

The Viral Content audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Viral Content audience is Medicare Price Shoppers.

Interest Composition Index
Medicare Price Shoppers 9.14% 5.05x
Ancestry Researchers 9.12% 4.96x
UFC and MMA Fans 7.29% 4.64x
Country Music Fans 6.45% 4.35x
TV Junkies 5.49% 4.33x
Entertainment & Tabloid Magazine Readers 6.41% 4.29x
Retirees 7.64% 4.27x
Financial News Readers 5.68% 4.26x
Liberal News Readers 5.43% 4.24x
Luxury Second Home Owners 6.14% 4.20x
Composition Percentage: The overlap percentage between the Viral Content audience and the Interest attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Viral Content audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Viral Content audience is Belk.

Location Composition Index
Belk 0.01% 1.11x
Carhartt 0.18% 1.10x
Lane Bryant 0.03% 1.02x
Dressbarn 0.03% 1.01x
Gymboree 0.02% 0.97x
Talbots 0.03% 0.96x
Lorna Jane 0.00% 0.96x
Chicos 0.03% 0.96x
Columbia 0.01% 0.95x
Eddie Bauer 0.01% 0.95x
Composition Percentage: The overlap percentage between the Viral Content audience and the Location attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Web Insights

WEBSITES

The Viral Content audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Viral Content audience is 4-family.com.

Website Composition Index
4-family.com 0.01% 14.74x
viralmurphy.com 0.12% 14.64x
historianinsight.com 0.03% 14.58x
kingofwake.tv 0.64% 14.56x
boatingmag.tv 0.62% 14.56x
saveur.tv 0.36% 14.53x
mydailyviral.com 0.24% 14.51x
sizzlepixs.com 0.00% 14.51x
outdoorlife.tv 0.20% 14.49x
politicaly.com 0.33% 14.49x
Composition Percentage: The overlap percentage between the Viral Content audience and the Web attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Viral Content audience is Muscle Cars.

Content Affinity Composition Index
Muscle Cars 2.25% 5.97x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 0.53% 5.60x
Right Wing Blogs - Political Activism 1.62% 5.44x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.00% 5.39x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.41% 5.28x
Assorted Topics #11132 (Freebies, Gardens, Jewelry) 6.84% 5.19x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 3.88% 5.06x
Right Wing Blogs - Conspiracy Theories 3.38% 4.97x
Assorted Topics #11525 (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 14.93% 4.93x
Entertainment & Viral News 48.94% 4.89x
Composition Percentage: The overlap percentage between the Viral Content audience and the Content Affinity attribute.
Index: A comparison of the Viral Content audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Viral Content audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999