Dstillery Audiences

VIRGINIA ATHLETICS

Audience Size: 10.4 Thousand Devices

Explore the Virginia Athletics Audience

Below you'll find more information about the Virginia Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 thousand unique devices whose actions qualify for the Virginia Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia Athletics audience is NCAA Fans.

Interest Composition Index
NCAA Fans 83.48% 39.81x
College Athletic Scholarships Researchers 91.30% 39.09x
NCAA Football Fans 88.70% 35.50x
Duke Blue Devils Fans 92.17% 34.55x
College Football Fans 85.22% 33.52x
Clemson Tigers Fans 92.17% 31.77x
March Madness Enthusiasts 78.26% 30.85x
ACC Fans 74.78% 29.93x
Swimming Enthusiasts 63.48% 29.24x
High School Sports Researchers 77.39% 29.18x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Interest attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia Athletics audience is Old Navy.

Location Composition Index
Old Navy 0.17% 3.65x
Club Monaco 0.02% 1.89x
Brooks Brothers 0.02% 1.46x
Free People 0.02% 1.44x
REI 0.02% 1.41x
The Childrens Place 0.05% 1.07x
Gymboree 0.02% 1.00x
Topshop 0.02% 0.81x
Levi Strauss 0.02% 0.77x
Carhartt 0.18% 0.58x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Location attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia Athletics audience is richmond.com.

Website Composition Index
richmond.com 41.97% 64.19x
sports-reference.com 32.31% 52.31x
pilotonline.com 30.16% 47.36x
ncaa.com 79.62% 42.82x
nbc12.com 24.65% 39.75x
wric.com 24.61% 39.44x
basketball.realgm.com 18.95% 39.06x
wtvr.com 23.41% 38.91x
theundefeated.com 17.90% 37.39x
milb.com 34.24% 31.31x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Web attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia Athletics audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 27.30% 296.77x
Custom T-Shirts 1.25% 148.56x
Canada News 1.37% 113.81x
Sports News & Apparel 28.37% 49.30x
Texas University Athletics 24.65% 36.72x
College Planning 8.87% 28.82x
Delaware Cluster 10.46% 26.40x
Washington & Northern Virginia 20.92% 22.69x
Golf Travel & Gear 11.88% 22.53x
Ohio Universities 4.26% 20.71x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Content Affinity attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male