Dstillery Audiences

VIRGINIA ATHLETICS

Audience Size: 15.8 Thousand Devices

Explore the Virginia Athletics Audience

Below you'll find more information about the Virginia Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 15.8 thousand unique devices whose actions qualify for the Virginia Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia Athletics audience is NCAA Fans.

Interest Composition Index
NCAA Fans 76.88% 37.05x
College Athletic Scholarships Researchers 88.12% 36.47x
Duke Blue Devils Fans 91.25% 33.48x
NCAA Football Fans 82.50% 33.26x
College Football Fans 76.88% 31.53x
ACC Fans 76.88% 31.42x
March Madness Enthusiasts 75.62% 30.00x
Clemson Tigers Fans 83.75% 29.57x
High School Sports Researchers 78.12% 28.69x
Swimming Enthusiasts 62.50% 28.41x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Interest attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia Athletics audience is Forever 21.

Location Composition Index
Forever 21 0.05% 1.96x
Club Monaco 0.02% 1.89x
Gap 0.05% 1.84x
Brooks Brothers 0.02% 1.46x
Free People 0.02% 1.44x
REI 0.02% 1.41x
The Childrens Place 0.05% 1.07x
Michael Kors 0.02% 1.04x
Gymboree 0.02% 1.00x
Carhartt 0.21% 0.91x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Location attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia Athletics audience is roanoke.com.

Website Composition Index
roanoke.com 29.71% 74.82x
dailypress.com 22.57% 67.51x
whsv.com 22.22% 58.13x
richmond.com 45.24% 56.05x
baseballamerica.com 19.93% 53.40x
milesplit.com 18.71% 50.79x
sports-reference.com 33.95% 50.18x
collegefactual.com 16.28% 48.77x
fbschedules.com 16.47% 46.86x
footballscoop.com 20.98% 46.39x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Web attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia Athletics audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 49.47% 631.98x
Florida College Athletics 27.67% 409.72x
Pac 12 Sports 25.53% 275.33x
Custom T-Shirts 1.25% 148.56x
Canada News 1.37% 113.81x
Sports News & Apparel 25.80% 44.85x
Tennis, Golf & Boxing 3.61% 38.86x
Texas University Athletics 21.52% 31.16x
Malaya 0.67% 29.83x
Delaware Cluster 9.22% 23.72x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Content Affinity attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male