Dstillery Audiences

VIRGINIA ATHLETICS

Audience Size: 63.9 Thousand Devices

Explore the Virginia Athletics Audience

Below you'll find more information about the Virginia Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 63.9 thousand unique devices whose actions qualify for the Virginia Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia Athletics audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 73.05% 35.12x
NCAA Fans 66.83% 32.29x
NCAA Football Fans 68.46% 31.55x
Clemson Tigers Fans 65.98% 31.06x
North Carolina Football Fans 78.67% 30.98x
High School Sports Researchers 62.81% 29.65x
Lacrosse Enthusiasts 60.41% 28.18x
March Madness Enthusiasts 59.95% 27.78x
Swimming Enthusiasts 47.83% 25.87x
ACC Fans 51.05% 25.76x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Interest attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia Athletics audience is Supreme.

Location Composition Index
Supreme 0.06% 5.44x
Joe's Jeans 0.01% 4.14x
Express Outlets 0.04% 3.56x
Uniqlo 0.06% 2.86x
Talbots 0.15% 2.63x
Lorna Jane 0.01% 2.43x
Calvin Klein 0.01% 2.40x
Bonobos 0.20% 2.26x
REI 0.05% 2.19x
Everlane 0.02% 2.16x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Location attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia Athletics audience is prestosports.com.

Website Composition Index
prestosports.com 17.32% 202.35x
goduke.com 19.98% 197.73x
njcaa.org 12.64% 151.61x
ncaa.org 37.80% 114.25x
prepbaseballreport.com 7.69% 96.88x
williams.edu 8.13% 92.91x
ncsasports.org 35.88% 88.17x
dailyprogress.com 15.17% 79.80x
virginia.org 13.57% 75.04x
newsadvance.com 9.81% 73.70x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Web attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia Athletics audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 1.53% 657.75x
Assorted Topics (Viral Media, Paid Traffic) 1.91% 636.88x
Handyman Tools 1.39% 405.88x
Lacrosse College Athletics 31.69% 288.52x
Watches & Jewelry 0.47% 256.03x
Illinois College Sports 9.53% 250.73x
Southeast College Athletics 38.54% 240.88x
Upstate New York State Athletics 3.53% 223.21x
College Sports 21.44% 154.95x
Custom T-Shirts 1.25% 148.56x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Content Affinity attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male