Dstillery Audiences

VIRGINIA ATHLETICS

Audience Size: 80.5 Thousand Devices

Explore the Virginia Athletics Audience

Below you'll find more information about the Virginia Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 80.5 thousand unique devices whose actions qualify for the Virginia Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia Athletics audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 67.91% 42.41x
NCAA Fans 60.41% 40.97x
NCAA Football Fans 60.46% 40.78x
North Carolina Football Fans 74.04% 38.90x
Clemson Tigers Fans 61.54% 36.48x
High School Sports Researchers 58.41% 34.42x
March Madness Enthusiasts 51.92% 34.27x
Lacrosse Enthusiasts 57.90% 32.83x
College Football Fans 52.83% 31.43x
ACC Fans 44.38% 30.34x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Interest attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia Athletics audience is Madewell.

Location Composition Index
Madewell 0.07% 3.70x
Brooks Brothers 0.07% 2.14x
Gap 0.11% 2.11x
Bonobos 0.10% 2.02x
Jos A. Bank Clothiers 0.57% 1.98x
Armani 0.07% 1.93x
Ann Taylor 0.04% 1.85x
Johnston and Murphy 0.19% 1.81x
Chicos 0.08% 1.65x
Hugo Boss 0.05% 1.62x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Location attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia Athletics audience is prestosports.com.

Website Composition Index
prestosports.com 16.19% 228.84x
goduke.com 19.55% 214.80x
gocrimson.com 13.17% 201.33x
njcaa.org 12.02% 166.34x
ncaa.org 37.16% 126.87x
williams.edu 7.90% 108.95x
prepbaseballreport.com 6.76% 106.80x
ncsasports.org 33.72% 101.94x
virginia.edu 6.31% 95.13x
dailyprogress.com 13.41% 91.85x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Web attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia Athletics audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 30.88% 265.10x
Illinois College Sports 9.73% 229.24x
Southeast College Athletics 38.47% 222.09x
Upstate New York State Athletics 3.74% 205.27x
College Sports 20.74% 139.17x
New England & Ivy League Sports 37.10% 116.88x
Florida College Athletics 43.44% 107.88x
Pac 12 Sports 15.11% 93.31x
US Soccer 8.27% 49.23x
Sports News & Apparel 40.37% 30.78x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Content Affinity attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male