Dstillery Audiences

VIRGINIA ATHLETICS

Audience Size: 60.5 Thousand Devices

Explore the Virginia Athletics Audience

Below you'll find more information about the Virginia Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 60.5 thousand unique devices whose actions qualify for the Virginia Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia Athletics audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 71.76% 29.96x
NCAA Football Fans 66.35% 28.60x
NCAA Fans 63.21% 28.58x
North Carolina Football Fans 75.74% 27.20x
Clemson Tigers Fans 65.84% 26.35x
High School Sports Researchers 63.61% 25.52x
Professional Lacrosse Fans 70.81% 25.08x
March Madness Enthusiasts 58.18% 24.73x
College Football Fans 57.06% 24.29x
Olympics Fans 56.39% 23.64x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Interest attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia Athletics audience is Armani.

Location Composition Index
Armani 0.05% 3.66x
Ralph Lauren 0.03% 3.58x
The North Face 0.03% 3.18x
Uniqlo 0.03% 2.17x
White House Black Market 0.08% 2.10x
Bonobos 0.02% 1.99x
Belk 0.02% 1.96x
Gymboree 0.07% 1.93x
Tommy Bahama 0.02% 1.87x
Hugo Boss 0.03% 1.62x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Location attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia Athletics audience is prestosports.com.

Website Composition Index
prestosports.com 17.17% 202.15x
ncaa.org 34.91% 134.53x
dailyprogress.com 15.62% 102.30x
ncsasports.org 35.45% 96.41x
newsadvance.com 11.01% 89.65x
newsleader.com 7.77% 87.82x
roanoke.com 28.44% 83.82x
nbc29.com 12.22% 82.91x
virginia.org 11.19% 82.90x
dailypress.com 21.79% 72.45x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Web attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia Athletics audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 27.25% 341.65x
Illinois College Sports 8.14% 337.83x
Southeast College Athletics 33.86% 301.40x
Upstate New York State Athletics 3.35% 220.69x
College Sports 18.62% 151.13x
Custom T-Shirts 1.25% 148.56x
New England & Ivy League Sports 31.43% 138.84x
Florida College Athletics 40.27% 128.86x
Pac 12 Sports 12.23% 126.95x
Canada News 1.37% 113.81x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Content Affinity attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male