Dstillery Audiences

VIRGINIA ATHLETICS

Audience Size: 12.9 Thousand Devices

Explore the Virginia Athletics Audience

Below you'll find more information about the Virginia Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 thousand unique devices whose actions qualify for the Virginia Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia Athletics audience is NCAA Fans.

Interest Composition Index
NCAA Fans 67.91% 34.31x
College Athletic Scholarships Researchers 72.39% 33.22x
NCAA Football Fans 71.64% 29.54x
Duke Blue Devils Fans 75.37% 29.19x
College Football Fans 65.67% 27.77x
North Carolina Football Fans 82.09% 27.69x
Clemson Tigers Fans 72.39% 26.43x
High School Sports Researchers 64.18% 25.51x
March Madness Enthusiasts 61.94% 25.39x
ACC Fans 58.96% 24.58x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Interest attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia Athletics audience is Forever 21.

Location Composition Index
Forever 21 0.05% 1.96x
Club Monaco 0.02% 1.89x
Gap 0.05% 1.84x
Brooks Brothers 0.02% 1.46x
Free People 0.02% 1.44x
REI 0.02% 1.41x
The Childrens Place 0.05% 1.07x
Michael Kors 0.02% 1.04x
Gymboree 0.02% 1.00x
Topshop 0.02% 0.81x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Location attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia Athletics audience is richmond.com.

Website Composition Index
richmond.com 39.33% 54.67x
milb.com 19.37% 47.84x
pilotonline.com 29.39% 45.08x
sports-reference.com 30.77% 44.15x
basketball.realgm.com 16.54% 40.04x
wtvr.com 23.77% 36.56x
wsls.com 18.69% 34.80x
footballscoop.com 17.09% 33.06x
wtkr.com 16.57% 32.44x
wric.com 23.13% 32.35x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Web attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia Athletics audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 1.25% 148.56x
Canada News 1.37% 113.81x
Sports News & Apparel 25.68% 47.55x
Tennis, Golf & Boxing 4.23% 38.14x
Malaya 0.67% 29.83x
Texas University Athletics 17.98% 26.96x
Delaware Cluster 8.46% 23.79x
Washington & Northern Virginia 23.11% 23.59x
Running & Marathons 14.95% 20.84x
Franco-African Cluster 0.59% 20.24x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Content Affinity attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male