Dstillery Audiences

VIRGINIA ATHLETICS

Audience Size: 25.6 Thousand Devices

Explore the Virginia Athletics Audience

Below you'll find more information about the Virginia Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 25.6 thousand unique devices whose actions qualify for the Virginia Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia Athletics audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 86.53% 35.15x
Duke Blue Devils Fans 84.85% 34.07x
NCAA Fans 75.08% 33.62x
NCAA Football Fans 78.79% 31.55x
North Carolina Football Fans 80.13% 29.20x
Clemson Tigers Fans 80.47% 29.00x
College Football Fans 68.69% 28.41x
March Madness Enthusiasts 70.03% 28.09x
ACC Fans 67.34% 27.91x
Swimming Enthusiasts 64.65% 27.64x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Interest attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia Athletics audience is Hollister.

Location Composition Index
Hollister 0.05% 2.17x
Forever 21 0.05% 1.96x
Club Monaco 0.02% 1.89x
Gap 0.05% 1.84x
Express 0.05% 1.75x
Hugo Boss 0.02% 1.63x
Brooks Brothers 0.02% 1.46x
Free People 0.02% 1.44x
REI 0.02% 1.41x
Journeys 0.03% 1.36x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Location attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia Athletics audience is usatodayhss.com.

Website Composition Index
usatodayhss.com 24.85% 100.37x
teamusa.org 16.14% 77.69x
roanoke.com 35.44% 77.69x
dailyprogress.com 22.05% 73.12x
dailypress.com 29.72% 66.93x
footballscoop.com 16.34% 63.52x
nbc29.com 16.96% 62.56x
bustingbrackets.com 11.57% 57.44x
virginia.org 15.67% 55.49x
newsleader.com 11.04% 54.83x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Web attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia Athletics audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 28.17% 577.66x
Southeast College Athletics 34.25% 550.72x
Pac 12 Sports 11.15% 282.43x
College Sports 17.45% 276.70x
New England & Ivy League Sports 32.66% 273.61x
Florida College Athletics 41.42% 249.93x
Custom T-Shirts 1.25% 148.56x
Canada News 1.37% 113.81x
US Soccer 8.11% 111.39x
Sports News & Apparel 38.16% 47.98x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Content Affinity attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male