Dstillery Audiences

VIRGINIA ATHLETICS

Audience Size: 47.5 Thousand Devices

Explore the Virginia Athletics Audience

Below you'll find more information about the Virginia Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 47.5 thousand unique devices whose actions qualify for the Virginia Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia Athletics audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 77.99% 28.35x
College Athletic Scholarships Researchers 80.11% 27.29x
NCAA Fans 70.22% 26.19x
NCAA Football Fans 72.83% 25.62x
North Carolina Football Fans 80.13% 25.60x
Clemson Tigers Fans 71.78% 25.06x
High School Sports Researchers 70.69% 23.38x
College Football Fans 63.74% 23.00x
March Madness Enthusiasts 65.22% 22.82x
ACC Fans 58.43% 22.50x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Interest attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia Athletics audience is Bonobos.

Location Composition Index
Bonobos 0.04% 3.91x
Talbots 0.08% 2.75x
The North Face 0.04% 2.56x
Uniqlo 0.03% 2.17x
Club Monaco 0.02% 1.89x
Forever 21 0.08% 1.85x
Zara 0.04% 1.85x
Free People 0.04% 1.74x
Gymboree 0.08% 1.68x
LOFT 0.10% 1.62x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Location attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia Athletics audience is ncaa.org.

Website Composition Index
ncaa.org 35.51% 149.94x
ncsasports.org 36.58% 105.00x
dailyprogress.com 16.64% 99.84x
newsadvance.com 11.47% 88.55x
nbc29.com 12.75% 82.43x
roanoke.com 30.02% 78.53x
virginia.org 12.20% 73.72x
usatodayhss.com 24.40% 71.85x
dailypress.com 23.94% 67.43x
bigteams.com 7.81% 66.80x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Web attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia Athletics audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 28.32% 363.40x
Illinois College Sports 8.59% 359.06x
Southeast College Athletics 35.23% 333.42x
Upstate New York State Athletics 3.49% 235.98x
College Sports 19.30% 167.72x
New England & Ivy League Sports 32.81% 151.39x
Custom T-Shirts 1.25% 148.56x
Pac 12 Sports 13.25% 141.83x
Florida College Athletics 42.82% 140.49x
Canada News 1.37% 113.81x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Content Affinity attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male