Dstillery Audiences

VIRGINIA ATHLETICS

Audience Size: 81.2 Thousand Devices

Explore the Virginia Athletics Audience

Below you'll find more information about the Virginia Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 81.2 thousand unique devices whose actions qualify for the Virginia Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia Athletics audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 67.77% 35.42x
NCAA Fans 59.52% 33.80x
North Carolina Football Fans 74.14% 33.44x
March Madness Enthusiasts 49.20% 31.16x
Clemson Tigers Fans 62.07% 29.21x
College Football Fans 53.67% 26.91x
Olympics Fans 53.60% 25.10x
ACC Fans 44.03% 24.86x
Big East Fans 47.09% 23.62x
Lacrosse Enthusiasts 59.77% 23.29x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Interest attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia Athletics audience is LOFT.

Location Composition Index
LOFT 0.09% 2.04x
J. Crew 0.08% 2.02x
Jos A. Bank Clothiers 0.16% 1.95x
Hugo Boss 0.05% 1.93x
Zara 0.05% 1.93x
H&M 0.06% 1.72x
Armani 0.04% 1.70x
Gymboree 0.05% 1.67x
American Eagle Outfitters 0.09% 1.59x
Tommy Bahama 0.04% 1.41x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Location attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia Athletics audience is goduke.com.

Website Composition Index
goduke.com 18.21% 246.43x
ncaa.org 33.36% 144.04x
ncsasports.org 30.80% 118.89x
newsadvance.com 7.31% 104.35x
dailyprogress.com 10.61% 103.10x
nbc29.com 10.28% 99.92x
roanoke.com 21.63% 95.74x
whsv.com 7.92% 86.76x
rolltide.com 5.88% 85.60x
dailypress.com 16.95% 85.50x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Web attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia Athletics audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 29.64% 258.48x
Southeast College Athletics 37.70% 250.01x
Illinois College Sports 9.37% 240.60x
College Sports 20.02% 138.31x
New England & Ivy League Sports 35.04% 119.80x
Florida College Athletics 41.00% 117.21x
Pac 12 Sports 15.23% 90.89x
France Online Music & Quiz Content Cluster 2.37% 70.96x
Canadian Construction & Renovation Research Cluster 2.53% 64.72x
US Soccer 8.63% 53.83x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Content Affinity attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia Athletics audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male