Dstillery Audiences

VIRGINIA ATHLETICS

Audience Size: 78.7 Thousand Devices

Explore the Virginia Athletics Audience

Below you'll find more information about the Virginia Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 78.7 thousand unique devices whose actions qualify for the Virginia Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia Athletics audience is NCAA Fans.

Interest Composition Index
NCAA Fans 60.36% 30.05x
North Carolina Football Fans 72.46% 29.77x
Duke Blue Devils Fans 67.72% 29.67x
March Madness Enthusiasts 48.53% 28.35x
Clemson Tigers Fans 61.80% 24.68x
College Football Fans 53.63% 23.18x
Lacrosse Enthusiasts 61.22% 21.43x
Olympics Fans 54.29% 21.07x
ACC Fans 45.04% 20.92x
Big East Fans 45.52% 19.81x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Interest attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia Athletics audience is Gap.

Location Composition Index
Gap 0.13% 1.29x
Victoria's Secret 0.06% 0.76x
Carhartt 0.12% 0.55x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Location attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia Athletics audience is goduke.com.

Website Composition Index
goduke.com 18.73% 214.05x
ncaa.org 33.45% 126.20x
newsadvance.com 7.17% 107.50x
ncsasports.org 29.02% 104.40x
williams.edu 6.44% 100.16x
dailyprogress.com 9.57% 98.39x
nbc29.com 10.47% 94.50x
roanoke.com 20.94% 94.07x
whsv.com 7.64% 89.01x
dailypress.com 17.16% 82.59x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Web attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia Athletics audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 31.20% 212.12x
Southeast College Athletics 36.42% 210.11x
College Sports 19.80% 115.36x
New England & Ivy League Sports 33.73% 99.33x
Florida College Athletics 41.44% 99.10x
Pac 12 Sports 13.25% 69.90x
US Soccer 9.17% 44.32x
Virginia News 50.76% 26.45x
Sports News & Apparel 42.15% 23.44x
Delaware Cluster 8.64% 22.77x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Content Affinity attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia Athletics audience resonates most for the following age and income brackets.
Age
65+
Income
$50,000-$74,999