Dstillery Audiences

VIRGINIA ATHLETICS

Audience Size: 89.3 Thousand Devices

Explore the Virginia Athletics Audience

Below you'll find more information about the Virginia Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 89.3 thousand unique devices whose actions qualify for the Virginia Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia Athletics audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 65.27% 35.56x
North Carolina Football Fans 71.61% 33.90x
NCAA Fans 56.81% 33.48x
Clemson Tigers Fans 58.28% 31.36x
High School Sports Researchers 53.23% 29.44x
March Madness Enthusiasts 48.62% 28.61x
Lacrosse Enthusiasts 56.12% 27.95x
College Football Fans 49.54% 26.05x
Swimming Enthusiasts 39.32% 25.28x
Big East Fans 44.92% 24.65x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Interest attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia Athletics audience is LOFT.

Location Composition Index
LOFT 0.10% 1.83x
Jos A. Bank Clothiers 0.38% 1.79x
Mens Wearhouse 0.36% 1.06x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Location attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia Athletics audience is goheels.com.

Website Composition Index
goheels.com 14.80% 222.62x
prestosports.com 14.92% 206.81x
goduke.com 18.77% 197.24x
gocrimson.com 12.79% 196.12x
gopsusports.com 10.63% 175.29x
verbalcommits.com 9.99% 152.19x
ncaa.org 34.65% 114.12x
ukathletics.com 6.84% 112.25x
ncsasports.org 31.39% 99.08x
williams.edu 6.92% 97.17x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Web attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia Athletics audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 30.25% 249.03x
Southeast College Athletics 38.51% 211.52x
Illinois College Sports 9.87% 206.65x
Upstate New York State Athletics 3.46% 181.08x
College Sports 20.09% 130.00x
New England & Ivy League Sports 36.33% 112.18x
Florida College Athletics 41.91% 105.76x
Pac 12 Sports 15.25% 87.81x
Canadian Construction & Renovation Research Cluster 2.53% 64.72x
US Soccer 7.71% 47.67x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Content Affinity attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia Athletics audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male