Dstillery Audiences

VIRGINIA ATHLETICS

Audience Size: 43.9 Thousand Devices

Explore the Virginia Athletics Audience

Below you'll find more information about the Virginia Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 43.9 thousand unique devices whose actions qualify for the Virginia Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia Athletics audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 78.74% 35.73x
Duke Blue Devils Fans 78.95% 33.55x
NCAA Fans 68.21% 33.51x
NCAA Football Fans 72.84% 32.22x
North Carolina Football Fans 79.37% 31.49x
Clemson Tigers Fans 75.37% 30.24x
High School Sports Researchers 71.16% 29.04x
College Football Fans 63.16% 28.21x
March Madness Enthusiasts 64.84% 28.06x
ACC Fans 60.00% 26.89x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Interest attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia Athletics audience is Kate Spade.

Location Composition Index
Kate Spade 0.05% 3.64x
American Apparel 0.05% 3.17x
Gymboree 0.09% 3.04x
LOFT 0.11% 2.91x
J. Crew 0.07% 2.69x
Uniqlo 0.03% 2.17x
Chicos 0.07% 2.14x
Talbots 0.05% 2.12x
Lululemon 0.05% 2.09x
Mens Wearhouse 0.09% 2.09x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Location attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia Athletics audience is ncaa.org.

Website Composition Index
ncaa.org 34.78% 167.02x
ncsasports.org 36.25% 118.58x
dailyprogress.com 17.27% 97.82x
newsadvance.com 11.85% 86.24x
nbc29.com 12.64% 83.02x
roanoke.com 30.59% 75.73x
usatodayhss.com 24.73% 75.41x
virginia.org 12.61% 70.07x
dailypress.com 24.78% 62.89x
insidenova.com 10.80% 59.51x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Web attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia Athletics audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 28.05% 427.42x
Southeast College Athletics 35.86% 407.41x
College Sports 19.47% 207.27x
New England & Ivy League Sports 33.55% 186.67x
Pac 12 Sports 13.39% 179.66x
Florida College Athletics 42.62% 169.99x
Custom T-Shirts 1.25% 148.56x
Canada News 1.37% 113.81x
US Soccer 8.13% 74.42x
Sports News & Apparel 38.72% 38.26x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Content Affinity attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male