Dstillery Audiences

VIRGINIA ATHLETICS

Audience Size: 13.7 Thousand Devices

Explore the Virginia Athletics Audience

Below you'll find more information about the Virginia Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 thousand unique devices whose actions qualify for the Virginia Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia Athletics audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 88.06% 32.06x
NCAA Fans 75.37% 30.32x
College Athletic Scholarships Researchers 88.81% 29.25x
Swimming Enthusiasts 67.16% 27.81x
Clemson Tigers Fans 75.37% 27.45x
ACC Fans 68.66% 26.36x
NCAA Football Fans 83.58% 25.15x
College Football Fans 75.37% 23.82x
UNC Tar Heels Fans 65.67% 23.82x
High School Sports Researchers 82.84% 23.47x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Interest attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia Athletics audience is Forever 21.

Location Composition Index
Forever 21 0.05% 1.96x
Club Monaco 0.02% 1.89x
Gap 0.05% 1.84x
Hugo Boss 0.02% 1.63x
Brooks Brothers 0.02% 1.46x
Free People 0.02% 1.44x
REI 0.02% 1.41x
The Childrens Place 0.05% 1.07x
Armani 0.02% 1.06x
Michael Kors 0.02% 1.04x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Location attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia Athletics audience is dailypress.com.

Website Composition Index
dailypress.com 30.27% 81.57x
milb.com 23.38% 58.41x
richmond.com 49.37% 56.35x
whsv.com 28.49% 53.47x
pilotonline.com 39.76% 52.68x
sports-reference.com 34.89% 50.56x
footballscoop.com 20.02% 49.87x
wset.com 20.21% 48.01x
wdbj7.com 22.16% 46.73x
athletic.net 18.68% 46.31x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Web attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia Athletics audience is New England & Ivy League Sports.

Content Affinity Composition Index
New England & Ivy League Sports 31.56% 343.73x
Florida College Athletics 42.08% 298.78x
Custom T-Shirts 1.25% 148.56x
Canada News 1.37% 113.81x
Sports News & Apparel 38.01% 52.12x
Education Cluster 7.15% 40.64x
Malaya 0.67% 29.83x
Tennis, Golf & Boxing 7.85% 28.75x
Washington & Northern Virginia 37.03% 25.65x
College Planning 17.67% 25.39x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Content Affinity attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male