Dstillery Audiences

VIRGINIA ATHLETICS

Audience Size: 59 Thousand Devices

Explore the Virginia Athletics Audience

Below you'll find more information about the Virginia Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 59 thousand unique devices whose actions qualify for the Virginia Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia Athletics audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 74.38% 29.75x
NCAA Fans 66.66% 28.73x
NCAA Football Fans 69.06% 27.88x
North Carolina Football Fans 78.09% 27.29x
Clemson Tigers Fans 69.57% 26.70x
High School Sports Researchers 66.04% 26.15x
March Madness Enthusiasts 60.72% 24.76x
College Football Fans 61.60% 24.11x
Lacrosse Enthusiasts 60.26% 23.47x
Olympics Fans 60.75% 23.33x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Interest attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia Athletics audience is Uniqlo.

Location Composition Index
Uniqlo 0.08% 5.31x
Madewell 0.03% 2.97x
Banana Republic 0.20% 2.58x
REI 0.03% 2.48x
Lululemon 0.10% 2.33x
Bonobos 0.19% 2.19x
Zara 0.05% 1.98x
Dressbarn 0.08% 1.95x
Jos A. Bank Clothiers 0.48% 1.77x
Patagonia 0.02% 1.71x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Location attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia Athletics audience is ncaa.org.

Website Composition Index
ncaa.org 36.12% 143.10x
ncsasports.org 35.71% 103.62x
dailyprogress.com 15.94% 101.85x
virginia.org 11.00% 97.12x
d1baseball.com 8.51% 95.16x
soonersports.com 7.90% 91.92x
newsadvance.com 10.67% 85.29x
newsleader.com 7.45% 85.05x
nbc29.com 12.61% 82.99x
roanoke.com 28.50% 80.89x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Web attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia Athletics audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 29.29% 331.54x
Illinois College Sports 9.03% 316.50x
Southeast College Athletics 36.42% 290.63x
Upstate New York State Athletics 3.51% 241.61x
College Sports 20.09% 165.09x
New England & Ivy League Sports 34.87% 150.49x
Custom T-Shirts 1.25% 148.56x
Pac 12 Sports 14.15% 133.63x
Florida College Athletics 42.53% 131.35x
Canada News 1.37% 113.81x
Composition Percentage: The overlap percentage between the Virginia Athletics audience and the Content Affinity attribute.
Index: A comparison of the Virginia Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia Athletics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male