Dstillery Audiences

VIRGINIA NEWS

Audience Size: 1.5 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 31.44% 19.84x
South Atlantic State Fair Visitors 40.33% 13.57x
Mid-Atlantic Voters 31.26% 11.12x
Federal Employee Benefits Researchers 17.29% 10.88x
Retired Government Employees 16.35% 10.69x
Financial Business Intelligence Researchers 9.55% 10.68x
Advertising Professionals 9.02% 9.70x
TV Advertising Professionals 6.69% 8.64x
COVID Testing Researchers 5.73% 8.46x
Breast Cancer Fund Raisers 5.29% 8.25x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.77x
American Eagle Outfitters 0.02% 1.05x
Talbots 0.01% 0.94x
H&M 0.01% 0.92x
Chicos 0.01% 0.91x
Journeys 0.03% 0.85x
Old Navy 0.02% 0.76x
Gymboree 0.02% 0.75x
Aeropostale 0.01% 0.75x
Urban Outfitters 0.01% 0.52x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is myactivechild.com.

Website Composition Index
myactivechild.com 1.84% 84.74x
suffolknewsherald.com 1.71% 78.74x
godanriver.com 1.77% 76.88x
richmondmagazine.com 1.65% 74.01x
newsadvance.com 3.72% 71.81x
virginia.org 1.14% 71.70x
wdbj7.com 18.93% 71.14x
nbc29.com 6.39% 71.10x
swvatoday.com 1.43% 70.73x
roanoke.com 12.34% 70.73x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.15% 20.39x
Washington & Northern Virginia 12.31% 17.51x
Environmental Conservation 0.02% 12.21x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.42% 11.56x
North Carolina Education 5.24% 10.84x
Mid-Atlantic Beaches 0.01% 10.64x
South Carolina Beach Travel 0.01% 9.98x
Baltimore Cluster 18.25% 9.46x
Assorted Topics (Viral Media, Paid Traffic) 10.28% 9.29x
Northern California Cluster 4.51% 8.93x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male