Dstillery Audiences

VIRGINIA NEWS

Audience Size: 3.1 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 52.80% 22.54x
Mid-Atlantic Voters 30.77% 15.18x
Federal Employee Benefits Researchers 16.88% 10.18x
Norfolk and Virginia Beach Trip Planners 48.20% 10.10x
Retired Government Employees 16.90% 9.99x
Liberal News Readers 12.97% 9.33x
South Carolina Gamecocks Fans 16.60% 9.22x
Tampa and St Petersburg Trip Planners 13.16% 8.67x
Sea World Park Trip Planners 18.96% 8.19x
Financial Business Intelligence Researchers 13.55% 7.99x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Belk.

Location Composition Index
Belk 0.03% 2.26x
Ralph Lauren 0.01% 1.72x
Jos A. Bank Clothiers 0.18% 1.31x
Lane Bryant 0.06% 1.27x
LOFT 0.06% 1.26x
Dressbarn 0.05% 1.21x
Chicos 0.05% 1.20x
LL Bean 0.01% 1.17x
Talbots 0.05% 1.16x
Madewell 0.02% 1.14x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is maymont.org.

Website Composition Index
maymont.org 1.28% 105.09x
lewisginter.org 1.84% 99.79x
virginiafirst.com 3.85% 97.34x
richmondmagazine.com 3.02% 96.47x
virginiabusiness.com 1.13% 94.04x
styleweekly.com 1.77% 93.65x
visitcharlottesville.org 1.87% 92.58x
henricoschools.us 1.20% 92.47x
visitrichmondva.com 3.81% 91.67x
c-ville.com 1.48% 90.04x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 1.35% 26.93x
Washington D.C. Hotels 0.04% 21.18x
South Carolina Beach Travel 3.04% 14.94x
Washington & Northern Virginia 16.07% 14.22x
Mid-Atlantic Beaches 0.24% 12.71x
Assorted Topics (Viral Media, Paid Traffic) 4.38% 12.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 12.39x
North Carolina News 12.18% 11.20x
West Virginia News 5.11% 10.76x
Baltimore Cluster 16.51% 10.21x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male