Dstillery Audiences

VIRGINIA NEWS

Audience Size: 2.5 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 53.43% 15.67x
South Atlantic State Fair Visitors 35.93% 12.12x
Liberal News Readers 21.26% 11.94x
Financial Business Intelligence Researchers 19.48% 11.31x
Norfolk and Virginia Beach Trip Planners 37.16% 10.98x
South Carolina Gamecocks Fans 23.25% 10.94x
Tampa and St Petersburg Trip Planners 19.03% 10.72x
Federal Employee Benefits Researchers 23.34% 10.66x
Retired Government Employees 22.79% 10.61x
Cholesterol Researchers 15.19% 10.55x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Belk.

Location Composition Index
Belk 0.01% 1.82x
Talbots 0.01% 1.06x
Chicos 0.02% 0.94x
Hollister 0.01% 0.81x
Old Navy 0.03% 0.80x
LOFT 0.01% 0.72x
Jos A. Bank Clothiers 0.01% 0.71x
Gymboree 0.01% 0.69x
Dressbarn 0.01% 0.68x
White House Black Market 0.01% 0.68x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is myactivechild.com.

Website Composition Index
myactivechild.com 1.17% 61.11x
suffolknewsherald.com 1.38% 55.86x
nbc29.com 8.47% 55.73x
richmondmagazine.com 1.57% 54.49x
wdbj7.com 16.07% 52.21x
godanriver.com 2.48% 51.63x
virginia.org 6.66% 50.93x
virginia.gov 5.23% 49.91x
wric.com 30.55% 49.72x
13newsnow.com 20.30% 49.27x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.20% 19.89x
Washington & Northern Virginia 14.38% 15.94x
Mid-Atlantic Beaches 0.05% 13.42x
South Carolina Beach Travel 0.03% 13.22x
North Carolina Education 8.16% 11.05x
Homeschooling 0.01% 10.84x
London Tourism & Events 0.01% 10.56x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 10.53x
Assorted Topics (Viral Media, Paid Traffic) 13.55% 10.41x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.14% 10.08x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male