Dstillery Audiences

VIRGINIA NEWS

Audience Size: 4 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 53.15% 15.57x
Norfolk and Virginia Beach Trip Planners 35.99% 11.08x
South Atlantic State Fair Visitors 33.97% 10.86x
South Carolina Gamecocks Fans 27.79% 10.45x
Mid-Atlantic Voters 30.65% 9.87x
Tampa and St Petersburg Trip Planners 24.57% 9.40x
Liberal News Readers 25.73% 9.02x
Penn State Nittany Lions Fans 23.14% 8.89x
Country Music Fans 22.31% 8.73x
Conservative News Readers 24.27% 8.61x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Belk.

Location Composition Index
Belk 0.02% 2.38x
Talbots 0.03% 1.24x
Jos A. Bank Clothiers 0.04% 1.22x
Chicos 0.04% 0.96x
J. Crew 0.03% 0.94x
Kate Spade 0.02% 0.89x
Lane Bryant 0.02% 0.87x
LOFT 0.04% 0.86x
Mens Wearhouse 0.04% 0.86x
Journeys 0.06% 0.82x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is lewisginter.org.

Website Composition Index
lewisginter.org 1.33% 53.80x
richmondmagazine.com 1.81% 53.11x
progress-index.com 1.50% 52.52x
suffolknewsherald.com 1.30% 50.92x
sentara.com 1.84% 50.75x
visitrichmondva.com 2.22% 50.60x
styleweekly.com 1.67% 49.87x
swvatoday.com 1.55% 47.70x
wfxrtv.com 1.63% 46.89x
martinsvillebulletin.com 1.97% 45.77x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.67% 21.10x
South Carolina Beach Travel 1.84% 12.79x
Washington & Northern Virginia 14.52% 11.50x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 11.49x
Fox News Content Consumers 9.05% 11.11x
Assorted Topics (Viral Media, Paid Traffic) 10.77% 10.87x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 10.86x
Local & Travel England - North Midlands 0.05% 10.54x
West Virginia News 8.08% 10.44x
Right Wing Blogs - Political Activism 0.59% 10.19x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female