Dstillery Audiences

VIRGINIA NEWS

Audience Size: 2.8 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 51.79% 15.49x
South Atlantic State Fair Visitors 37.31% 12.28x
Liberal News Readers 21.23% 11.87x
Norfolk and Virginia Beach Trip Planners 38.05% 11.30x
Financial Business Intelligence Researchers 20.04% 11.26x
South Carolina Gamecocks Fans 24.31% 11.23x
Federal Employee Benefits Researchers 23.82% 11.07x
Retired Government Employees 23.79% 11.06x
Tampa and St Petersburg Trip Planners 20.92% 10.66x
Financial News Readers 18.34% 10.59x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.79x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is suffolknewsherald.com.

Website Composition Index
suffolknewsherald.com 1.19% 50.59x
nbc29.com 9.29% 50.14x
richmondmagazine.com 1.18% 49.79x
progress-index.com 2.27% 46.11x
godanriver.com 2.34% 45.57x
wdbj7.com 17.17% 45.27x
swvatoday.com 1.56% 44.72x
whsv.com 16.56% 44.59x
wtvr.com 28.71% 44.16x
13newsnow.com 20.73% 43.82x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.24% 18.60x
Washington & Northern Virginia 15.63% 15.88x
South Carolina Beach Travel 0.21% 15.36x
Mid-Atlantic Beaches 0.07% 12.20x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 11.60x
Natural & Healthy Living Researchers 0.16% 11.32x
Assorted Topics (Viral Media, Paid Traffic) 12.91% 11.26x
North Carolina Education 7.78% 11.10x
Central California Cluster 1.94% 10.32x
Environmental Conservation 0.04% 10.08x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male