Dstillery Audiences

VIRGINIA NEWS

Audience Size: 2.5 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 47.41% 12.94x
South Atlantic State Fair Visitors 31.95% 9.27x
Norfolk and Virginia Beach Trip Planners 33.89% 9.22x
Liberal News Readers 21.23% 9.19x
South Carolina Gamecocks Fans 23.93% 9.15x
Mid-Atlantic Voters 29.21% 8.62x
Federal Employee Benefits Researchers 23.12% 8.50x
Retired Government Employees 23.26% 8.47x
Financial Business Intelligence Researchers 19.74% 8.44x
Tampa and St Petersburg Trip Planners 20.47% 8.30x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is LOFT.

Location Composition Index
LOFT 0.01% 1.22x
White House Black Market 0.01% 1.13x
Mens Wearhouse 0.02% 1.09x
Victoria's Secret 0.01% 1.05x
Old Navy 0.02% 0.99x
Chicos 0.01% 0.97x
Journeys 0.01% 0.95x
Carhartt 0.14% 0.86x
The Childrens Place 0.01% 0.86x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is suffolknewsherald.com.

Website Composition Index
suffolknewsherald.com 1.16% 33.93x
progress-index.com 1.67% 33.63x
visitroanokeva.com 1.10% 33.50x
swvatoday.com 1.50% 32.42x
godanriver.com 2.55% 31.42x
nbc29.com 10.11% 31.29x
visitvirginiabeach.com 1.24% 31.18x
virginia.gov 6.66% 30.90x
newsadvance.com 5.55% 29.76x
wdbj7.com 18.45% 29.75x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.32% 16.35x
Washington & Northern Virginia 18.55% 11.42x
South Carolina Beach Travel 0.75% 10.95x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 10.87x
Local & Travel England - North Midlands 0.06% 8.96x
Right Wing Blogs - Political Activism 0.12% 8.77x
West Virginia News 9.53% 8.45x
Mid-Atlantic Beaches 0.17% 8.45x
Southeast College Athletics 0.52% 8.37x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.09% 8.20x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male