Dstillery Audiences

VIRGINIA NEWS

Audience Size: 5.2 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 48.03% 16.16x
Norfolk and Virginia Beach Trip Planners 33.55% 11.29x
South Atlantic State Fair Visitors 29.95% 10.49x
Mid-Atlantic Voters 27.85% 10.48x
Liberal News Readers 19.70% 9.58x
South Carolina Gamecocks Fans 22.00% 9.53x
Federal Employee Benefits Researchers 19.91% 9.15x
Retired Government Employees 20.09% 8.98x
Financial Business Intelligence Researchers 17.90% 8.68x
Tampa and St Petersburg Trip Planners 18.95% 8.63x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Journeys.

Location Composition Index
Journeys 0.01% 1.32x
Chicos 0.01% 1.32x
Old Navy 0.02% 1.14x
Carhartt 0.14% 0.84x
Maurices 0.01% 0.69x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is styleweekly.com.

Website Composition Index
styleweekly.com 1.01% 36.61x
suffolknewsherald.com 1.20% 35.69x
progress-index.com 1.74% 35.27x
swvatoday.com 1.60% 34.23x
visitroanokeva.com 1.38% 33.87x
godanriver.com 2.69% 32.29x
nbc29.com 8.38% 32.14x
wfxrtv.com 3.20% 31.93x
visitvirginiabeach.com 1.55% 31.39x
newsadvance.com 5.64% 31.14x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.37% 18.26x
Washington & Northern Virginia 16.91% 12.11x
South Carolina Beach Travel 0.93% 11.44x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 11.12x
Right Wing Blogs - Political Activism 0.17% 9.85x
Environmental Conservation 0.05% 9.16x
West Virginia News 9.58% 8.92x
Local & Travel England - North Midlands 0.05% 8.91x
Assorted Topics (Viral Media, Paid Traffic) 12.15% 8.82x
Fox News Content Consumers 7.60% 8.81x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female