Dstillery Audiences

VIRGINIA NEWS

Audience Size: 2.7 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 52.00% 17.27x
Norfolk and Virginia Beach Trip Planners 35.70% 12.09x
Mid-Atlantic Voters 29.17% 11.39x
South Atlantic State Fair Visitors 32.57% 11.19x
South Carolina Gamecocks Fans 24.45% 10.97x
Liberal News Readers 19.87% 9.89x
Tampa and St Petersburg Trip Planners 20.86% 9.72x
Federal Employee Benefits Researchers 20.45% 9.43x
Retired Government Employees 20.45% 9.40x
Penn State Nittany Lions Fans 19.63% 9.24x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Belk.

Location Composition Index
Belk 0.02% 2.46x
Talbots 0.04% 1.27x
Jos A. Bank Clothiers 0.06% 1.13x
Brooks Brothers 0.02% 1.12x
Chicos 0.04% 1.03x
Kate Spade 0.02% 1.00x
Carhartt 0.05% 0.95x
Journeys 0.04% 0.93x
LOFT 0.05% 0.90x
Charlotte Russe 0.03% 0.90x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is cityofchesapeake.net.

Website Composition Index
cityofchesapeake.net 1.55% 67.74x
maymont.org 1.16% 64.72x
styleweekly.com 1.81% 63.92x
progress-index.com 1.50% 62.34x
lewisginter.org 1.24% 60.97x
suffolknewsherald.com 1.38% 59.77x
sentara.com 2.32% 59.76x
richmondmagazine.com 2.18% 59.31x
visitcharlottesville.org 1.13% 59.29x
wfxrtv.com 1.83% 57.41x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.76% 20.66x
South Carolina Beach Travel 2.25% 12.62x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 12.48x
Washington & Northern Virginia 14.18% 11.45x
Assorted Topics (Viral Media, Paid Traffic) 9.12% 11.22x
West Virginia News 7.50% 10.55x
North Carolina News 17.69% 10.15x
North Carolina Education 7.92% 9.94x
Environmental Conservation 0.05% 9.54x
Local & Travel England - North Midlands 0.03% 9.51x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female