Dstillery Audiences

VIRGINIA NEWS

Audience Size: 3 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 52.87% 16.59x
South Atlantic State Fair Visitors 36.24% 13.11x
Liberal News Readers 21.32% 13.01x
South Carolina Gamecocks Fans 25.21% 12.75x
Norfolk and Virginia Beach Trip Planners 37.24% 12.02x
Financial Business Intelligence Researchers 20.25% 11.88x
Federal Employee Benefits Researchers 24.78% 11.78x
Tampa and St Petersburg Trip Planners 21.15% 11.76x
Retired Government Employees 24.94% 11.70x
Financial News Readers 18.99% 11.32x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Hollister.

Location Composition Index
Hollister 0.01% 1.27x
Gymboree 0.01% 1.20x
Dressbarn 0.01% 1.15x
Journeys 0.02% 1.15x
Chicos 0.01% 1.14x
Buckle 0.01% 0.92x
Express 0.01% 0.84x
The Childrens Place 0.01% 0.82x
Old Navy 0.01% 0.76x
Carhartt 0.10% 0.75x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is suffolknewsherald.com.

Website Composition Index
suffolknewsherald.com 1.17% 51.01x
nbc29.com 9.20% 49.36x
godanriver.com 2.34% 46.10x
swvatoday.com 1.43% 45.49x
13newsnow.com 19.98% 45.33x
wdbj7.com 18.23% 43.33x
dailyprogress.com 7.70% 43.26x
wtkr.com 23.20% 43.04x
virginia.gov 6.53% 43.01x
yourgv.com 1.02% 42.69x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.23% 24.63x
Washington & Northern Virginia 16.11% 16.95x
South Carolina Beach Travel 0.38% 16.40x
Mid-Atlantic Beaches 0.10% 12.07x
Assorted Topics (Viral Media, Paid Traffic) 13.83% 12.06x
North Carolina Education 8.57% 11.87x
Right Wing Blogs - Political Activism 0.08% 11.60x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.02% 11.56x
Southeast College Athletics 0.40% 11.34x
Central California Cluster 2.43% 11.18x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male