Dstillery Audiences

VIRGINIA NEWS

Audience Size: 3.1 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 57.96% 20.78x
Mid-Atlantic Voters 32.31% 14.26x
Norfolk and Virginia Beach Trip Planners 50.92% 10.31x
Retired Government Employees 16.86% 9.40x
Liberal News Readers 12.71% 8.56x
South Carolina Gamecocks Fans 15.39% 8.41x
Sea World Park Trip Planners 19.67% 8.04x
Tampa and St Petersburg Trip Planners 12.68% 7.81x
Financial Business Intelligence Researchers 12.51% 7.48x
Republicans 13.71% 7.24x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Belk.

Location Composition Index
Belk 0.03% 2.01x
Chicos 0.05% 1.11x
LOFT 0.04% 1.09x
LL Bean 0.01% 1.09x
Lane Bryant 0.04% 1.03x
Madewell 0.02% 0.96x
Dressbarn 0.04% 0.96x
Eddie Bauer 0.01% 0.94x
Carhartt 0.19% 0.87x
Urban Outfitters 0.04% 0.81x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is beachstreetusa.com.

Website Composition Index
beachstreetusa.com 1.22% 112.13x
maymont.org 1.37% 110.40x
lewisginter.org 2.22% 101.70x
richmondmagazine.com 3.02% 99.93x
virginiafirst.com 3.68% 98.99x
styleweekly.com 1.70% 97.45x
visitrichmondva.com 4.10% 97.09x
visitcharlottesville.org 2.06% 96.57x
virginiabusiness.com 1.36% 93.98x
visitnorfolk.com 1.16% 93.11x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 1.29% 28.44x
Washington D.C. Hotels 0.04% 20.17x
South Carolina Beach Travel 3.55% 14.59x
Washington & Northern Virginia 16.37% 13.93x
Mid-Atlantic Beaches 0.26% 13.28x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.80% 11.88x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.22% 10.87x
West Virginia News 5.03% 10.53x
North Carolina News 12.12% 10.45x
Local & Travel England - North Midlands 0.03% 10.45x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male