Dstillery Audiences

VIRGINIA NEWS

Audience Size: 2 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 29.33% 17.52x
South Atlantic State Fair Visitors 37.05% 13.51x
Liberal News Readers 12.76% 12.19x
Norfolk and Virginia Beach Trip Planners 40.00% 11.79x
Mid-Atlantic Voters 29.79% 10.95x
Federal Employee Benefits Researchers 19.35% 10.95x
Retired Government Employees 18.93% 10.79x
Financial Business Intelligence Researchers 12.78% 10.68x
Tampa and St Petersburg Trip Planners 12.96% 9.98x
Advertising Professionals 12.20% 9.88x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 0.88x
White House Black Market 0.01% 0.77x
Express 0.01% 0.76x
Old Navy 0.02% 0.68x
Carhartt 0.10% 0.64x
Mens Wearhouse 0.01% 0.63x
Journeys 0.01% 0.63x
Victoria's Secret 0.01% 0.54x
The Childrens Place 0.01% 0.53x
Maurices 0.01% 0.42x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is myactivechild.com.

Website Composition Index
myactivechild.com 1.42% 63.99x
suffolknewsherald.com 1.46% 60.00x
godanriver.com 1.82% 58.07x
richmondmagazine.com 1.65% 56.64x
nbc29.com 6.85% 56.43x
virginia.org 2.56% 56.34x
swvatoday.com 1.60% 54.48x
wdbj7.com 15.91% 54.39x
wric.com 35.65% 53.21x
martinsvillebulletin.com 1.85% 53.19x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.23% 19.78x
Washington & Northern Virginia 13.49% 16.40x
Mid-Atlantic Beaches 0.02% 11.64x
North Carolina Education 6.67% 10.77x
South Carolina Beach Travel 0.02% 10.64x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.66% 10.40x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 8.99x
Baltimore Cluster 22.35% 8.90x
Assorted Topics (Viral Media, Paid Traffic) 12.86% 8.87x
Environmental Conservation 0.02% 8.85x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male