Dstillery Audiences

VIRGINIA NEWS

Audience Size: 3.6 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 49.23% 21.31x
Mid-Atlantic Voters 27.64% 15.08x
Norfolk and Virginia Beach Trip Planners 33.03% 14.70x
South Carolina Gamecocks Fans 16.57% 10.92x
Retired Government Employees 15.46% 10.66x
Federal Employee Benefits Researchers 15.98% 10.66x
Liberal News Readers 13.92% 9.96x
Tampa and St Petersburg Trip Planners 13.47% 9.79x
Financial Business Intelligence Researchers 12.92% 8.85x
Penn State Nittany Lions Fans 13.67% 8.84x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Belk.

Location Composition Index
Belk 0.02% 2.59x
Jos A. Bank Clothiers 0.37% 1.38x
Talbots 0.05% 1.37x
Johnston and Murphy 0.14% 1.15x
Mens Wearhouse 0.48% 1.10x
Urban Outfitters 0.04% 1.03x
Buckle 0.16% 1.01x
Gymboree 0.05% 1.00x
Charlotte Russe 0.04% 1.00x
LOFT 0.07% 0.99x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is maymont.org.

Website Composition Index
maymont.org 1.30% 72.74x
virginiafirst.com 2.98% 71.12x
richmondmagazine.com 2.91% 67.82x
lewisginter.org 1.69% 67.78x
vacu.org 1.08% 67.08x
styleweekly.com 1.73% 67.03x
suffolknewsherald.com 1.29% 66.08x
progress-index.com 1.04% 65.85x
visitrichmondva.com 3.51% 62.39x
visitcharlottesville.org 1.58% 62.26x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 1.09% 22.48x
Washington D.C. Hotels 0.02% 14.86x
South Carolina Beach Travel 2.93% 11.60x
Washington & Northern Virginia 16.10% 11.37x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 10.89x
Assorted Topics (Viral Media, Paid Traffic) 6.64% 10.59x
West Virginia News 5.80% 9.89x
North Carolina News 14.61% 9.71x
North Carolina Education 7.37% 9.17x
Mid-Atlantic Beaches 0.22% 9.03x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female