Dstillery Audiences

VIRGINIA NEWS

Audience Size: 3 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 59.25% 21.36x
Mid-Atlantic Voters 32.96% 14.04x
Norfolk and Virginia Beach Trip Planners 55.84% 10.01x
Retired Government Employees 15.51% 9.22x
Liberal News Readers 11.16% 8.12x
South Carolina Gamecocks Fans 12.92% 7.83x
Myrtle Beach Trip Planners 14.09% 7.13x
Tampa and St Petersburg Trip Planners 11.37% 7.07x
Financial Business Intelligence Researchers 11.23% 6.94x
North Carolina Football Fans 13.96% 6.87x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Belk.

Location Composition Index
Belk 0.02% 1.61x
Ann Taylor 0.02% 1.44x
Chicos 0.04% 1.22x
Madewell 0.01% 1.19x
Lane Bryant 0.03% 1.15x
Gymboree 0.02% 1.10x
LOFT 0.03% 1.10x
Brooks Brothers 0.02% 1.10x
Kate Spade 0.02% 1.02x
Carhartt 0.15% 0.96x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is shopmacarthur.com.

Website Composition Index
shopmacarthur.com 0.22% 120.03x
vhsl.org 0.35% 118.26x
beachstreetusa.com 1.30% 117.84x
roseandwomble.com 0.91% 116.77x
thenorva.com 0.55% 115.29x
maymont.org 1.59% 114.89x
thenationalva.com 0.84% 114.49x
carilionclinic.org 0.50% 113.77x
ymcashr.org 0.38% 112.49x
thecentralvirginian.com 0.55% 112.35x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 1.33% 29.63x
Washington D.C. Hotels 0.06% 19.42x
South Carolina Beach Travel 3.91% 14.39x
Washington & Northern Virginia 16.11% 13.98x
Mid-Atlantic Beaches 0.29% 13.53x
Assorted Topics #11662 (Viral Media, Paid Traffic) 2.97% 11.35x
West Virginia News 4.66% 10.54x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.21% 9.80x
North Carolina News 11.31% 9.61x
Baltimore Cluster 15.97% 9.58x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999