Dstillery Audiences

VIRGINIA NEWS

Audience Size: 4.9 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 49.25% 17.43x
Norfolk and Virginia Beach Trip Planners 32.57% 12.14x
South Atlantic State Fair Visitors 28.11% 10.95x
Mid-Atlantic Voters 28.28% 10.62x
South Carolina Gamecocks Fans 22.06% 10.40x
Liberal News Readers 19.57% 10.00x
Tampa and St Petersburg Trip Planners 18.46% 9.62x
Federal Employee Benefits Researchers 20.16% 8.93x
Country Music Fans 18.22% 8.92x
Retired Government Employees 20.06% 8.90x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Old Navy.

Location Composition Index
Old Navy 0.01% 0.91x
Victoria's Secret 0.01% 0.85x
Carhartt 0.11% 0.82x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is richmondmagazine.com.

Website Composition Index
richmondmagazine.com 1.10% 40.29x
sentara.com 1.10% 39.91x
progress-index.com 1.60% 39.19x
visitrichmondva.com 1.35% 38.70x
suffolknewsherald.com 1.29% 38.64x
styleweekly.com 1.42% 38.09x
swvatoday.com 1.68% 36.05x
nbc29.com 7.48% 35.00x
martinsvillebulletin.com 2.16% 34.91x
visitroanokeva.com 1.98% 34.68x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.49% 19.33x
Washington & Northern Virginia 15.37% 11.92x
South Carolina Beach Travel 1.26% 11.84x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 11.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 11.31x
Local & Travel England - North Midlands 0.05% 10.55x
Right Wing Blogs - Political Activism 0.22% 10.41x
Fox News Content Consumers 7.97% 9.74x
Assorted Topics (Viral Media, Paid Traffic) 11.14% 9.71x
Environmental Conservation 0.05% 9.43x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female