Dstillery Audiences

VIRGINIA NEWS

Audience Size: 3.2 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 50.41% 24.43x
Mid-Atlantic Voters 28.67% 17.07x
Federal Employee Benefits Researchers 16.03% 11.35x
Retired Government Employees 16.07% 11.15x
Norfolk and Virginia Beach Trip Planners 47.27% 10.82x
South Carolina Gamecocks Fans 16.03% 10.77x
Liberal News Readers 13.53% 10.14x
Tampa and St Petersburg Trip Planners 13.42% 9.71x
Sea World Park Trip Planners 16.78% 8.94x
Penn State Nittany Lions Fans 12.57% 8.87x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.35x
Mens Wearhouse 0.33% 1.01x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is maymont.org.

Website Composition Index
maymont.org 1.47% 90.09x
lewisginter.org 1.88% 85.25x
richmondmagazine.com 3.15% 84.37x
virginiafirst.com 4.00% 84.07x
styleweekly.com 1.88% 82.37x
c-ville.com 1.24% 80.48x
suffolknewsherald.com 1.44% 79.95x
visitcharlottesville.org 1.81% 79.24x
visitrichmondva.com 3.82% 78.43x
vacu.org 1.47% 77.62x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 2.89% 13.23x
Washington & Northern Virginia 16.03% 12.58x
Assorted Topics (Viral Media, Paid Traffic) 5.53% 11.40x
North Carolina News 13.25% 10.25x
West Virginia News 5.18% 10.09x
North Carolina Education 6.79% 9.30x
Baltimore Cluster 17.60% 9.18x
Southeast College Athletics 1.65% 8.96x
Delaware Cluster 2.88% 8.35x
Space & National Security 4.28% 7.67x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female