Dstillery Audiences

VIRGINIA NEWS

Audience Size: 3.2 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 51.09% 15.55x
Liberal News Readers 22.22% 11.79x
South Atlantic State Fair Visitors 35.29% 11.75x
Norfolk and Virginia Beach Trip Planners 37.16% 11.06x
Financial Business Intelligence Researchers 21.13% 11.03x
South Carolina Gamecocks Fans 24.55% 10.98x
Tampa and St Petersburg Trip Planners 21.01% 10.71x
Advertising Professionals 19.03% 10.51x
Federal Employee Benefits Researchers 24.75% 10.43x
Financial News Readers 18.85% 10.42x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.04x
Gap 0.01% 0.97x
Lane Bryant 0.01% 0.95x
Jos A. Bank Clothiers 0.01% 0.94x
Old Navy 0.02% 0.92x
LOFT 0.01% 0.89x
Chicos 0.01% 0.85x
The Childrens Place 0.02% 0.83x
Express 0.01% 0.77x
Journeys 0.02% 0.76x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is richmondmagazine.com.

Website Composition Index
richmondmagazine.com 1.38% 49.66x
suffolknewsherald.com 1.29% 49.53x
nbc29.com 9.46% 49.27x
wdbj7.com 16.17% 45.39x
godanriver.com 2.24% 45.03x
whsv.com 14.59% 44.04x
virginia.gov 6.01% 43.88x
wric.com 28.85% 43.77x
swvatoday.com 1.69% 43.69x
wtvr.com 28.54% 43.59x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.29% 19.16x
South Carolina Beach Travel 0.13% 15.64x
Washington & Northern Virginia 15.50% 15.18x
Mid-Atlantic Beaches 0.07% 13.04x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 11.76x
North Carolina Education 8.21% 10.66x
Assorted Topics (Viral Media, Paid Traffic) 13.57% 10.59x
Natural & Healthy Living Researchers 0.15% 10.44x
Central California Cluster 1.97% 9.72x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 9.52x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male