Dstillery Audiences

VIRGINIA NEWS

Audience Size: 3.6 Million Devices

Explore the Virginia News Audience

Below you'll find more information about the Virginia News audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Virginia News audience.

Dstillery Crafted Audiences

INTERESTS

The Virginia News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virginia News audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 52.85% 16.45x
Norfolk and Virginia Beach Trip Planners 36.40% 11.53x
Mid-Atlantic Voters 31.33% 11.09x
South Atlantic State Fair Visitors 33.60% 10.86x
South Carolina Gamecocks Fans 24.48% 10.14x
Liberal News Readers 19.97% 9.04x
Federal Employee Benefits Researchers 21.22% 8.94x
Retired Government Employees 21.21% 8.91x
Tampa and St Petersburg Trip Planners 20.68% 8.91x
Penn State Nittany Lions Fans 20.09% 8.49x
Composition Percentage: The overlap percentage between the Virginia News audience and the Interest attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virginia News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virginia News audience is Belk.

Location Composition Index
Belk 0.02% 2.29x
Talbots 0.05% 1.42x
Jos A. Bank Clothiers 0.33% 1.40x
Mens Wearhouse 0.44% 1.11x
Johnston and Murphy 0.42% 1.03x
Madewell 0.02% 1.01x
Buckle 0.22% 0.99x
White House Black Market 0.28% 0.97x
Topshop 0.02% 0.96x
Charlotte Russe 0.04% 0.96x
Composition Percentage: The overlap percentage between the Virginia News audience and the Location attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virginia News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virginia News audience is virginiafirst.com.

Website Composition Index
virginiafirst.com 2.12% 67.12x
maymont.org 1.10% 66.71x
richmondmagazine.com 2.46% 62.80x
progress-index.com 1.32% 62.12x
lewisginter.org 1.42% 61.92x
styleweekly.com 1.71% 61.58x
suffolknewsherald.com 1.32% 60.63x
visitrichmondva.com 2.98% 57.62x
virginia.org 6.78% 57.29x
visitcharlottesville.org 1.26% 57.10x
Composition Percentage: The overlap percentage between the Virginia News audience and the Web attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virginia News audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.88% 20.83x
Washington D.C. Hotels 0.01% 14.64x
South Carolina Beach Travel 2.74% 11.61x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 11.24x
Washington & Northern Virginia 15.13% 11.10x
Assorted Topics (Viral Media, Paid Traffic) 8.71% 10.54x
West Virginia News 6.98% 9.96x
North Carolina Education 7.84% 9.53x
North Carolina News 17.81% 9.52x
Local & Travel England - North Midlands 0.03% 9.37x
Composition Percentage: The overlap percentage between the Virginia News audience and the Content Affinity attribute.
Index: A comparison of the Virginia News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virginia News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female