Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 80.4 Thousand Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 80.4 thousand unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 74.15% 25.84x
Vitamin Shoppers 80.05% 25.76x
Retired Health Insurance Researchers 55.96% 20.49x
Drug Store Shoppers 56.71% 19.85x
Heart Surgery Researchers 49.81% 19.79x
Budget Grocery Shoppers 55.83% 19.60x
Seasonal Allergy Sufferers 52.07% 19.60x
Dermatologists 53.58% 19.51x
Pain Medication Users 54.71% 19.47x
Retired Assisted Living Shoppers 53.32% 19.25x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 3.35x
White House Black Market 0.02% 3.15x
Aeropostale 0.02% 2.90x
Buckle 0.01% 2.70x
Banana Republic 0.01% 2.65x
Old Navy 0.03% 2.63x
Journeys 0.02% 1.81x
Gap 0.01% 1.73x
LOFT 0.01% 1.70x
Express 0.01% 1.48x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is pipingrock.com.

Website Composition Index
pipingrock.com 41.31% 426.16x
swansonvitamins.com 39.67% 305.18x
riteaid.com 56.48% 254.43x
naturemade.com 8.91% 116.55x
globalhealingcenter.com 6.82% 92.00x
sallybeauty.com 8.20% 70.80x
hsn.com 4.45% 62.90x
evine.com 3.90% 59.62x
whfoods.com 4.50% 59.12x
burlington.com 4.32% 57.77x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 11.03% 100.87x
Holistic Medicine 1.23% 76.27x
Paleo & Keto Diet Enthusiasts 12.19% 55.49x
Discount Shopping 1.21% 53.89x
Dermatology 3.03% 49.59x
Food Cluster 2.39% 49.36x
Medical Supplies 4.24% 49.15x
Home Decoration - Crafts & Kids 1.61% 42.85x
Hair & Beauty 2.82% 42.84x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.42% 39.95x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female