Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 703.2 Thousand Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 703.2 thousand unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Vitamin Shoppers.

Interest Composition Index
Vitamin Shoppers 61.62% 34.40x
Drug Store Shoppers 42.28% 24.39x
Budget Grocery Shoppers 32.80% 23.86x
Retired Health Insurance Researchers 31.17% 22.73x
Arthritis Sufferers 38.36% 22.14x
Pain Medication Users 38.16% 22.00x
Seasonal Allergy Sufferers 37.34% 21.84x
Sinus Researchers 32.87% 21.78x
Sun Protection Shoppers 35.97% 21.68x
Heart Surgery Researchers 30.38% 21.65x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.87x
Uniqlo 0.03% 1.73x
Ralph Lauren 0.02% 1.68x
Hugo Boss 0.04% 1.54x
REI 0.02% 1.49x
Express Outlets 0.01% 1.33x
Jos A. Bank Clothiers 0.36% 1.30x
Old Navy 0.11% 1.29x
Michael Kors 0.06% 1.25x
Mens Wearhouse 0.55% 1.25x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is puritan.com.

Website Composition Index
puritan.com 8.91% 218.83x
gnc.com 6.64% 188.59x
4allvitamins.com 1.37% 182.88x
vitaminshoppe.com 25.44% 162.66x
vitasprings.com 2.06% 161.93x
gummyvites.com 2.44% 147.60x
otcdeal.com 2.26% 147.39x
bulksupplements.com 2.74% 139.06x
naturemade.com 5.21% 136.75x
pharmapacks.com 26.10% 135.97x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 18.40% 41.28x
As Seen On TV Products 0.27% 38.94x
Holistic Medicine 1.87% 29.76x
Paleo & Keto Diet Enthusiasts 23.05% 27.01x
Discount Shopping 7.82% 26.97x
Holiday Gifts 1.76% 26.88x
Diet & Weight Loss 9.21% 26.19x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.67% 26.13x
Dermatology 10.40% 25.85x
Perfume, Makeup & Cosmetics 2.79% 25.49x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female