Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 817.9 Thousand Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 817.9 thousand unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Vitamin Shoppers.

Interest Composition Index
Vitamin Shoppers 61.99% 28.97x
Drug Store Shoppers 41.58% 21.37x
Arthritis Sufferers 37.63% 19.60x
Sinus Researchers 33.16% 19.37x
Budget Grocery Shoppers 36.92% 18.86x
Pain Medication Users 38.52% 18.58x
Retired Health Insurance Researchers 30.76% 18.50x
Sun Protection Shoppers 36.90% 18.27x
Heart Surgery Researchers 29.12% 18.12x
Gastrointestinal Researchers 33.71% 18.03x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.10x
Intermix 0.01% 1.67x
Lane Bryant 0.07% 1.49x
Old Navy 0.09% 1.46x
Everlane 0.00% 1.44x
Dressbarn 0.06% 1.43x
Saint Laurent Paris 0.01% 1.42x
Hugo Boss 0.03% 1.35x
Levi Strauss 0.01% 1.31x
H&M 0.05% 1.27x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is puritan.com.

Website Composition Index
puritan.com 10.96% 234.96x
gnc.com 8.42% 200.81x
4allvitamins.com 1.58% 184.97x
vitasprings.com 1.77% 176.03x
vitaminshoppe.com 30.62% 166.28x
otcdeal.com 1.89% 165.18x
bulksupplements.com 2.09% 163.93x
thebetterhealthstore.com 2.07% 154.66x
gummyvites.com 2.95% 141.50x
wonderlabs.com 1.79% 138.21x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.28% 40.47x
Natural Diet & Supplement Researchers 20.25% 39.65x
Holistic Medicine 1.93% 33.72x
Holiday Gifts 1.86% 27.04x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.82% 27.02x
Diet & Weight Loss 10.21% 26.37x
Paleo & Keto Diet Enthusiasts 26.21% 25.98x
Dermatology 11.37% 25.31x
Discount Shopping 8.71% 25.25x
Food Cluster 7.00% 25.20x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female