Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 946.9 Thousand Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 946.9 thousand unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Vitamin Shoppers.

Interest Composition Index
Vitamin Shoppers 65.59% 28.25x
Drug Store Shoppers 40.54% 19.02x
Sinus Researchers 33.52% 16.67x
Budget Grocery Shoppers 32.77% 16.23x
Arthritis Sufferers 39.39% 16.19x
Pain Medication Users 37.45% 15.84x
Sun Protection Shoppers 39.15% 15.58x
Back Pain Sufferers 32.16% 15.33x
Retired Health Insurance Researchers 29.90% 15.28x
Pharmacy Shoppers 27.72% 15.21x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.47x
Gymboree 0.03% 1.39x
Talbots 0.04% 1.36x
Chicos 0.04% 1.33x
Columbia 0.01% 1.30x
H&M 0.03% 1.26x
Forever 21 0.04% 1.25x
J. Crew 0.03% 1.23x
Lane Bryant 0.03% 1.22x
Dressbarn 0.03% 1.20x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is puritan.com.

Website Composition Index
puritan.com 15.73% 209.19x
vitaglo.com 2.85% 188.31x
gnc.com 12.48% 178.86x
centrum.com 1.14% 175.83x
vitasprings.com 1.59% 175.10x
bulksupplements.com 1.52% 170.26x
4allvitamins.com 1.85% 163.70x
pureformulas.com 1.20% 148.58x
naturalgeniusonline.com 1.06% 145.16x
wonderlabs.com 1.14% 143.55x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 20.85% 35.41x
As Seen On TV Products 0.27% 30.55x
Holistic Medicine 1.94% 26.48x
Holiday Gifts 1.86% 23.47x
Diet & Weight Loss 10.32% 23.01x
Perfume, Makeup & Cosmetics 2.67% 22.87x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.90% 22.16x
Paleo & Keto Diet Enthusiasts 27.08% 21.59x
Organic Beauty & Skincare Products 4.61% 21.30x
Food Cluster 6.67% 20.95x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age and income brackets.
Age
35-44
Income
Under $25,000