Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 566.7 Thousand Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 566.7 thousand unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Vitamin Shoppers.

Interest Composition Index
Vitamin Shoppers 70.93% 23.79x
Drug Store Shoppers 51.53% 18.80x
Budget Grocery Shoppers 44.30% 18.55x
Retired Health Insurance Researchers 42.32% 17.25x
Big Box Shoppers 45.59% 17.15x
Pain Medication Users 47.63% 17.06x
Seasonal Allergy Sufferers 46.32% 16.98x
Bargain Shopping Researchers 39.35% 16.82x
Arthritis Sufferers 48.50% 16.81x
Heart Surgery Researchers 40.62% 16.64x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.18x
Belk 0.02% 1.58x
Levi Strauss 0.04% 1.58x
Dressbarn 0.06% 1.54x
Jos A. Bank Clothiers 0.31% 1.32x
Uniqlo 0.02% 1.29x
Columbia 0.01% 1.26x
Charlotte Russe 0.05% 1.24x
REI 0.02% 1.22x
White House Black Market 0.32% 1.20x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is puritan.com.

Website Composition Index
puritan.com 7.58% 248.53x
gnc.com 4.88% 214.29x
vitaglo.com 3.46% 203.25x
vitaminshoppe.com 21.02% 190.06x
vitasprings.com 2.21% 188.53x
otcdeal.com 2.05% 179.51x
bulksupplements.com 2.70% 177.62x
gummyvites.com 2.11% 172.31x
naturemade.com 4.56% 159.42x
pharmapacks.com 26.30% 158.47x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 16.70% 45.10x
As Seen On TV Products 0.25% 43.43x
Holistic Medicine 1.81% 32.76x
Paleo & Keto Diet Enthusiasts 20.78% 28.99x
Discount Shopping 6.87% 28.79x
Dermatology 8.58% 28.21x
Diet & Weight Loss 8.59% 27.94x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.58% 27.72x
Holiday Gifts 1.51% 27.56x
Perfume, Makeup & Cosmetics 2.46% 25.99x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female