Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 17.3 Thousand Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 17.3 thousand unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 71.59% 32.94x
Retired Health Insurance Researchers 59.04% 29.13x
Retired Assisted Living Shoppers 58.30% 28.50x
Heart Surgery Researchers 54.61% 28.40x
Drug Store Shoppers 59.04% 27.83x
Budget Grocery Shoppers 57.56% 27.27x
Arthritis Sufferers 60.15% 26.43x
Pharmacy Shoppers 52.40% 26.22x
Online Health Researchers 45.02% 26.14x
Big Box Shoppers 57.93% 26.13x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.88x
American Eagle Outfitters 0.02% 1.84x
Gap 0.01% 1.69x
The Childrens Place 0.02% 1.62x
Journeys 0.02% 1.59x
Mens Wearhouse 0.01% 1.36x
Carhartt 0.04% 0.62x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is cvs.com.

Website Composition Index
cvs.com 33.56% 47.53x
intelius.com 14.07% 45.50x
officedepot.com 16.27% 43.71x
barnesandnoble.com 22.38% 40.20x
wellnessmama.com 12.88% 39.99x
petmd.com 11.86% 36.82x
nerdwallet.com 12.97% 36.71x
healthprep.com 24.39% 35.91x
healthtopquestions.com 10.38% 35.83x
coolimba.com 17.18% 32.80x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 8.36% 224.31x
Paleo & Keto Diet Enthusiasts 8.95% 116.52x
Pharmacy 6.58% 75.92x
African-American Hair 4.14% 62.74x
Party Suppliers 2.51% 59.25x
Arthritis & Bones 2.22% 59.25x
Women Shoppers 6.80% 56.32x
Fashion & Retail 5.70% 54.39x
Diet & Weight Loss 3.48% 46.78x
Medical Diagnostics 10.80% 45.91x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female