Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 41.7 Thousand Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 41.7 thousand unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 78.01% 30.18x
Drug Store Shoppers 63.42% 25.56x
Retired Health Insurance Researchers 64.69% 25.46x
Heart Surgery Researchers 54.76% 24.83x
Pain Medication Users 62.37% 24.32x
Retired Assisted Living Shoppers 61.31% 24.27x
Professional Medical Journal Readers 56.66% 24.10x
Bargain Shopping Researchers 50.74% 23.87x
Budget Grocery Shoppers 58.99% 23.84x
Dermatologists 59.62% 23.63x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Buckle.

Location Composition Index
Buckle 0.01% 2.70x
Victoria's Secret 0.02% 1.91x
Chicos 0.02% 1.88x
American Eagle Outfitters 0.02% 1.84x
Gap 0.01% 1.69x
The Childrens Place 0.02% 1.62x
Journeys 0.02% 1.59x
Mens Wearhouse 0.01% 1.36x
Maurices 0.02% 1.31x
Carhartt 0.12% 1.23x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is walmart.com.

Website Composition Index
walmart.com 15.73% 88.27x
steinmart.com 10.34% 79.72x
selfhacked.com 9.25% 73.84x
drweil.com 12.32% 69.91x
arthritis.org 9.88% 68.40x
overstock.com 13.11% 66.51x
dollartree.com 16.36% 64.71x
cancer.org 9.37% 60.63x
geniuskitchen.com 14.50% 56.19x
aafp.org 6.94% 55.80x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 9.22% 159.82x
Paleo & Keto Diet Enthusiasts 10.23% 88.95x
Medical Supplies 3.09% 72.64x
Organic Beauty & Skincare Products 2.25% 63.60x
Dermatology 1.71% 63.49x
Hair & Beauty 1.79% 62.51x
Diabetes Research 3.17% 58.93x
Pharmacy 8.51% 55.35x
African-American Hair 4.51% 49.09x
Arthritis & Bones 2.96% 47.32x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female