Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 16 Thousand Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 16 thousand unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 57.78% 29.86x
Generic Prescription Drug Shoppers 65.56% 28.76x
Retired Assisted Living Shoppers 60.00% 27.74x
Pharmacy Shoppers 56.67% 27.72x
Menopause Researchers 56.67% 27.42x
Online Health Researchers 46.67% 26.71x
Heartburn Sufferers 48.89% 25.68x
Retired Health Insurance Researchers 57.78% 25.54x
Medical Advice Researchers 44.44% 25.38x
Drug Store Shoppers 53.33% 25.08x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.88x
American Eagle Outfitters 0.02% 1.84x
Gap 0.01% 1.69x
Journeys 0.02% 1.59x
Mens Wearhouse 0.01% 1.36x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is mediavine.com.

Website Composition Index
mediavine.com 32.43% 31.52x
sciencedaily.com 21.71% 29.67x
mortgageafterlife.com 16.64% 29.35x
stylecraze.com 19.25% 27.96x
kmart.com 17.01% 27.17x
answers.com 17.14% 26.60x
sharecare.com 18.07% 25.89x
hooch.net 14.07% 24.05x
m.ebay.com 21.65% 22.82x
wikia.com 17.27% 22.17x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Medical Diagnostics.

Content Affinity Composition Index
Medical Diagnostics 8.09% 50.77x
Furniture Shopping 8.09% 49.58x
Healthcare - Dermatology & Aging 16.17% 33.45x
Medical & Pharmaceutical Scholarship 3.62% 30.87x
Weight Lifting Enthusiasts 3.62% 29.45x
Assorted Topics (Events, Tickets, Fitness) 8.51% 25.50x
Appliances & Reviews 16.17% 25.28x
Health Issues Cluster 7.23% 24.27x
Antiques & Auctions 2.77% 21.96x
Career Cluster A 3.40% 21.61x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female