Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 916.2 Thousand Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 916.2 thousand unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Vitamin Shoppers.

Interest Composition Index
Vitamin Shoppers 63.51% 28.34x
Drug Store Shoppers 40.77% 19.82x
Sinus Researchers 33.31% 17.70x
Arthritis Sufferers 37.90% 17.69x
Budget Grocery Shoppers 34.04% 17.37x
Pain Medication Users 37.88% 17.05x
Retired Health Insurance Researchers 31.66% 16.53x
Back Pain Sufferers 30.78% 16.51x
Sun Protection Shoppers 37.94% 16.37x
Joint Pain Sufferers 37.29% 16.07x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.06% 1.42x
Saint Laurent Paris 0.01% 1.41x
Armani 0.03% 1.38x
Ann Taylor 0.21% 1.29x
Old Navy 0.06% 1.27x
Dressbarn 0.04% 1.25x
Charlotte Russe 0.02% 1.22x
Journeys 0.03% 1.19x
Banana Republic 0.07% 1.19x
Abercrombie & Fitch 0.03% 1.15x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is puritan.com.

Website Composition Index
puritan.com 13.35% 219.71x
vitaglo.com 2.92% 188.20x
gnc.com 10.40% 188.12x
4allvitamins.com 1.73% 171.00x
vitasprings.com 1.70% 167.60x
bulksupplements.com 1.71% 167.04x
pureformulas.com 1.03% 156.64x
thebetterhealthstore.com 1.91% 151.68x
vitaminshoppe.com 36.11% 148.66x
otcdeal.com 1.92% 139.99x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 20.78% 36.07x
As Seen On TV Products 0.29% 34.33x
Holistic Medicine 1.97% 29.16x
Diet & Weight Loss 10.47% 23.57x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.85% 23.55x
Holiday Gifts 2.04% 23.27x
Paleo & Keto Diet Enthusiasts 27.29% 22.93x
Food Cluster 6.86% 22.05x
Organic Beauty & Skincare Products 4.67% 21.96x
Dermatology 12.64% 21.92x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female