Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 145.2 Thousand Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 145.2 thousand unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Vitamin Shoppers.

Interest Composition Index
Vitamin Shoppers 77.01% 29.89x
Generic Prescription Drug Shoppers 66.62% 29.28x
Drug Store Shoppers 54.72% 24.66x
Budget Grocery Shoppers 49.97% 23.61x
Retired Health Insurance Researchers 49.53% 23.05x
Heart Surgery Researchers 44.65% 23.00x
Arthritis Sufferers 51.04% 22.73x
Pain Medication Users 47.82% 22.18x
Seasonal Allergy Sufferers 48.32% 21.95x
Dermatologists 49.78% 21.65x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 3.49x
Buckle 0.01% 2.70x
Banana Republic 0.01% 2.51x
Maurices 0.03% 2.09x
Mens Wearhouse 0.01% 1.28x
Carhartt 0.13% 1.00x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is pharmapacks.com.

Website Composition Index
pharmapacks.com 28.52% 442.18x
pipingrock.com 41.72% 343.76x
swansonvitamins.com 40.06% 274.90x
riteaid.com 55.94% 208.41x
naturemade.com 7.30% 122.96x
luckyvitamin.com 3.72% 102.09x
healthwarehouse.com 6.57% 82.35x
globalhealingcenter.com 7.33% 76.91x
bettymills.com 2.63% 76.04x
healthambition.com 2.22% 63.00x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 11.10% 96.12x
Holistic Medicine 1.35% 72.64x
Discount Shopping 1.41% 52.16x
Paleo & Keto Diet Enthusiasts 11.80% 51.10x
Dermatology 3.32% 46.31x
Food Cluster 2.72% 45.33x
Medical Supplies 4.67% 43.87x
Hair & Beauty 3.22% 40.26x
Home Decoration - Crafts & Kids 1.70% 37.22x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.56% 36.55x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female