Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 364.1 Thousand Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 364.1 thousand unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Vitamin Shoppers.

Interest Composition Index
Vitamin Shoppers 77.70% 21.63x
Generic Prescription Drug Shoppers 69.17% 19.10x
Budget Grocery Shoppers 52.21% 17.68x
Drug Store Shoppers 59.89% 17.45x
Heart Surgery Researchers 46.17% 17.23x
Arthritis Sufferers 53.75% 16.85x
Retired Health Insurance Researchers 51.12% 16.67x
Pain Medication Users 54.54% 16.45x
Bargain Shopping Researchers 46.30% 16.23x
Big Box Shoppers 53.46% 16.14x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.98x
Belk 0.01% 1.68x
American Apparel 0.03% 1.64x
Club Monaco 0.01% 1.61x
Free People 0.02% 1.60x
The Childrens Place 0.07% 1.47x
Hugo Boss 0.03% 1.43x
Ann Taylor 0.01% 1.33x
American Eagle Outfitters 0.04% 1.33x
Banana Republic 0.06% 1.33x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is vitaglo.com.

Website Composition Index
vitaglo.com 3.91% 260.79x
vitaminshoppe.com 13.72% 251.98x
thebetterhealthstore.com 3.52% 230.65x
wonderlabs.com 3.26% 222.01x
pharmapacks.com 26.74% 211.35x
vitacart.com 3.10% 191.31x
naturemade.com 5.01% 174.61x
purityproducts.com 4.66% 165.24x
pipingrock.com 38.14% 161.23x
swansonvitamins.com 38.90% 158.97x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 12.89% 63.24x
As Seen On TV Products 0.15% 57.34x
Holistic Medicine 1.56% 45.31x
ISPs & Local Services 0.06% 41.41x
Discount Shopping 4.41% 40.05x
Paleo & Keto Diet Enthusiasts 15.72% 38.47x
Dermatology 5.46% 35.22x
Diet & Weight Loss 6.87% 31.53x
Home Improvement Contractor 1.03% 30.14x
Food Cluster 4.02% 29.27x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female