Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 238.2 Thousand Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 238.2 thousand unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Vitamin Shoppers.

Interest Composition Index
Vitamin Shoppers 73.56% 29.86x
Generic Prescription Drug Shoppers 62.43% 27.69x
Drug Store Shoppers 53.66% 23.77x
Arthritis Sufferers 48.78% 21.92x
Budget Grocery Shoppers 47.91% 21.86x
Seasonal Allergy Sufferers 46.71% 21.81x
Heart Surgery Researchers 42.33% 21.78x
Retired Health Insurance Researchers 47.08% 21.72x
Retired Assisted Living Shoppers 45.51% 20.86x
Pain Medication Users 45.97% 20.77x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.01% 2.76x
Gap 0.01% 2.20x
Banana Republic 0.01% 2.20x
Dressbarn 0.01% 2.14x
Journeys 0.02% 1.96x
The Childrens Place 0.01% 1.51x
Forever 21 0.01% 1.37x
Victoria's Secret 0.03% 1.35x
Carhartt 0.13% 1.22x
Old Navy 0.01% 1.17x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is vitaminshoppe.com.

Website Composition Index
vitaminshoppe.com 7.90% 330.51x
pharmapacks.com 28.05% 290.76x
purityproducts.com 4.78% 228.20x
pipingrock.com 40.21% 224.89x
swansonvitamins.com 39.70% 205.76x
culturelle.com 5.07% 202.11x
naturemade.com 5.75% 174.20x
luckyvitamin.com 3.53% 147.74x
naturalhealthyconcepts.com 4.54% 142.56x
riteaid.com 55.05% 141.51x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 11.35% 76.78x
Holistic Medicine 1.53% 61.81x
Paleo & Keto Diet Enthusiasts 13.15% 45.35x
Discount Shopping 1.65% 43.69x
Dermatology 4.11% 40.63x
Food Cluster 3.43% 38.96x
Diet & Weight Loss 6.27% 36.08x
Medical Supplies 5.18% 34.91x
Organic Beauty & Skincare Products 3.01% 32.99x
Hair & Beauty 3.49% 31.70x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female