Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 758.2 Thousand Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 758.2 thousand unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Vitamin Shoppers.

Interest Composition Index
Vitamin Shoppers 60.67% 34.16x
Drug Store Shoppers 41.46% 24.56x
Budget Grocery Shoppers 31.91% 23.96x
Retired Health Insurance Researchers 30.22% 22.86x
Sun Protection Shoppers 35.61% 22.26x
Pain Medication Users 37.43% 22.01x
Arthritis Sufferers 39.01% 21.85x
Sinus Researchers 33.30% 21.73x
Heart Surgery Researchers 30.07% 21.72x
Seasonal Allergy Sufferers 36.79% 21.36x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Topshop.

Location Composition Index
Topshop 0.01% 1.95x
Belk 0.01% 1.90x
Dressbarn 0.05% 1.85x
The Childrens Place 0.05% 1.74x
REI 0.02% 1.57x
Levi Strauss 0.01% 1.57x
Columbia 0.01% 1.35x
Old Navy 0.06% 1.30x
Ann Taylor 0.01% 1.29x
Jos A. Bank Clothiers 0.28% 1.29x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is puritan.com.

Website Composition Index
puritan.com 9.64% 197.79x
gnc.com 7.32% 169.09x
4allvitamins.com 1.49% 159.51x
vitasprings.com 1.89% 148.29x
vitaminshoppe.com 27.46% 144.33x
otcdeal.com 2.05% 141.05x
bulksupplements.com 2.41% 130.93x
gummyvites.com 2.66% 129.27x
thebetterhealthstore.com 2.50% 127.11x
pharmapacks.com 25.07% 121.45x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 19.27% 40.87x
As Seen On TV Products 0.26% 39.43x
Holistic Medicine 1.93% 29.43x
Holiday Gifts 1.78% 27.57x
Paleo & Keto Diet Enthusiasts 24.26% 26.80x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.74% 26.76x
Diet & Weight Loss 9.63% 26.52x
Discount Shopping 7.91% 26.42x
Dermatology 10.63% 25.77x
Perfume, Makeup & Cosmetics 2.83% 25.38x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female