Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 322 Thousand Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 322 thousand unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Vitamin Shoppers.

Interest Composition Index
Vitamin Shoppers 69.94% 28.48x
Generic Prescription Drug Shoppers 53.99% 23.23x
Drug Store Shoppers 51.65% 21.99x
Budget Grocery Shoppers 45.17% 21.28x
Seasonal Allergy Sufferers 44.79% 20.03x
Retired Health Insurance Researchers 43.11% 19.98x
Pain Medication Users 47.49% 19.82x
Arthritis Sufferers 48.36% 19.41x
Heart Surgery Researchers 40.72% 19.39x
Big Box Shoppers 47.20% 19.28x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.95x
Madewell 0.01% 1.52x
Ann Taylor 0.02% 1.51x
Jos A. Bank Clothiers 0.07% 1.41x
Club Monaco 0.01% 1.41x
Lane Bryant 0.04% 1.37x
Talbots 0.03% 1.29x
H&M 0.05% 1.28x
Uniqlo 0.01% 1.27x
Armani 0.02% 1.27x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is vitaminshoppe.com.

Website Composition Index
vitaminshoppe.com 17.34% 238.92x
pharmapacks.com 25.50% 187.33x
swansonvitamins.com 40.54% 161.25x
pipingrock.com 33.03% 140.92x
riteaid.com 50.81% 82.00x
paleohacks.com 3.85% 54.49x
bulkapothecary.com 7.17% 53.88x
globalhealingcenter.com 11.14% 47.54x
healthwarehouse.com 7.43% 44.10x
foodmatters.com 3.02% 43.89x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 14.32% 58.21x
As Seen On TV Products 0.19% 52.28x
Holistic Medicine 1.69% 42.65x
Discount Shopping 5.77% 37.33x
Paleo & Keto Diet Enthusiasts 17.81% 36.22x
Dermatology 6.80% 34.75x
Diet & Weight Loss 7.45% 32.87x
Holiday Gifts 1.25% 31.13x
Perfume, Makeup & Cosmetics 2.19% 30.22x
Healthy Eating Researchers 4.46% 29.58x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female