Dstillery Audiences

VOTING INFORMATION

Audience Size: 8.9 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 8.9 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is Social Liberals.

Interest Composition Index
Social Liberals 28.23% 13.25x
Voters 28.82% 13.08x
Liberal Think Tank Readers 28.61% 12.40x
Gun Violence Researchers 29.02% 12.27x
Liberal News Readers 24.78% 12.19x
Social Conservatives 26.51% 12.09x
Financial Business Intelligence Researchers 24.48% 11.84x
Financial News Readers 22.58% 11.37x
Immigration Resource Researchers 28.31% 11.32x
Immigration Policy Researchers 28.31% 11.32x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is American Apparel.

Location Composition Index
American Apparel 0.02% 1.31x
Talbots 0.02% 1.21x
Jos A. Bank Clothiers 0.03% 1.21x
The North Face 0.01% 1.21x
Free People 0.01% 1.21x
Brooks Brothers 0.02% 1.17x
Urban Outfitters 0.02% 1.17x
Chicos 0.03% 1.16x
Lululemon 0.02% 1.15x
H&M 0.03% 1.14x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is factcheck.org.

Website Composition Index
factcheck.org 9.42% 24.76x
brennancenter.org 1.54% 24.13x
votesmart.org 6.03% 23.91x
prospect.org 4.42% 23.69x
vote411.org 1.84% 23.56x
weeklystandard.com 1.17% 23.05x
house.gov 2.07% 22.59x
ontheissues.org 2.02% 22.57x
fivethirtyeight.com 4.99% 22.51x
ncsl.org 2.93% 21.89x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.13% 12.66x
Social & Demographic Trends 0.79% 12.52x
Liberal Media - Political Activism 3.41% 12.36x
Public Policy Media 3.25% 11.94x
Liberal Views on Government, Finance, and Economy 1.88% 11.62x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 10.53x
Law School Research Cluster 0.21% 10.28x
Australia & New Zealand Media 2.89% 10.13x
Right Wing Blogs - Political Activism 0.41% 9.97x
Liberal Views on LGBTQ Rights and Pro-Choice 0.28% 9.90x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male