Dstillery Audiences

VOTING INFORMATION

Audience Size: 6.8 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 6.8 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is US Judiciary System Researchers.

Interest Composition Index
US Judiciary System Researchers 20.64% 10.20x
Voters 19.13% 9.99x
Gun Violence Researchers 19.83% 9.56x
Liberal Think Tank Readers 18.34% 9.48x
Immigration Resource Researchers 22.15% 9.10x
Immigration Policy Researchers 22.15% 9.10x
Financial Business Intelligence Researchers 14.68% 8.61x
Liberal News Readers 14.09% 8.60x
Ivy League College Researchers 14.99% 8.58x
Marines 16.40% 8.49x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.08x
Old Navy 0.02% 1.08x
Maurices 0.02% 1.05x
Carhartt 0.12% 1.03x
White House Black Market 0.01% 1.00x
Buckle 0.01% 0.99x
Journeys 0.02% 0.95x
The Childrens Place 0.01% 0.94x
Express 0.01% 0.92x
Victoria's Secret 0.02% 0.87x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is factcheck.org.

Website Composition Index
factcheck.org 1.27% 22.21x
ontheissues.org 1.37% 19.43x
prospect.org 3.32% 18.05x
house.gov 1.66% 17.47x
fivethirtyeight.com 21.81% 17.31x
politifact.com 38.38% 16.34x
allsides.com 5.70% 16.28x
epi.org 1.32% 15.68x
270towin.com 26.85% 15.37x
thinkprogress.org 3.55% 14.68x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 0.06% 10.44x
Public Policy Media 1.29% 8.96x
Liberal Media - Political Activism 2.81% 8.61x
Institutional Investing 0.13% 8.48x
Feminism 0.29% 7.87x
London Tourism & Events 0.04% 7.85x
Right Wing Blogs - Political Activism 0.05% 7.29x
Australia & New Zealand Media 1.17% 7.27x
Writing & Publishing 0.29% 7.21x
International Travel 0.86% 7.04x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male