Dstillery Audiences

VOTING INFORMATION

Audience Size: 7 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is US Judiciary System Researchers.

Interest Composition Index
US Judiciary System Researchers 22.94% 11.28x
Voters 21.29% 10.83x
Gun Violence Researchers 22.48% 10.50x
Liberal Think Tank Readers 19.82% 10.25x
Immigration Resource Researchers 22.22% 9.96x
Immigration Policy Researchers 22.22% 9.96x
Ivy League College Researchers 15.77% 9.51x
Marines 18.25% 9.30x
Liberal News Readers 15.99% 9.28x
Financial Business Intelligence Researchers 16.10% 9.27x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.05x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is ontheissues.org.

Website Composition Index
ontheissues.org 1.24% 22.02x
fivethirtyeight.com 20.90% 20.26x
house.gov 2.19% 19.53x
prospect.org 3.85% 19.16x
270towin.com 23.07% 18.97x
politifact.com 40.62% 18.46x
allsides.com 5.96% 18.35x
epi.org 1.42% 17.17x
theconservativetreehouse.com 1.07% 16.36x
rasmussenreports.com 3.10% 16.17x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 0.04% 11.81x
Institutional Investing 0.09% 9.76x
Public Policy Media 1.21% 9.62x
Liberal Media - Political Activism 2.94% 9.43x
London Tourism & Events 0.03% 8.95x
Feminism 0.30% 8.05x
Australia & New Zealand Media 1.17% 7.81x
Oil & Energy 0.25% 7.53x
International Travel 0.82% 7.53x
Business News & Information Readers 0.34% 7.42x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male