Explore the Voting Information Audience
Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Voting Information audience.
INTERESTS
The Voting Information audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Voting Information audience is US Judiciary System Researchers.
| Interest | Composition | Index |
| US Judiciary System Researchers | 22.94% | 11.28x |
| Voters | 21.29% | 10.83x |
| Gun Violence Researchers | 22.48% | 10.50x |
| Liberal Think Tank Readers | 19.82% | 10.25x |
| Immigration Resource Researchers | 22.22% | 9.96x |
| Immigration Policy Researchers | 22.22% | 9.96x |
| Ivy League College Researchers | 15.77% | 9.51x |
| Marines | 18.25% | 9.30x |
| Liberal News Readers | 15.99% | 9.28x |
| Financial Business Intelligence Researchers | 16.10% | 9.27x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
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APPAREL RETAILERS
The Voting Information audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Voting Information audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.05x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
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WEBSITES
The Voting Information audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Voting Information audience is ontheissues.org.
| Website | Composition | Index |
| ontheissues.org | 1.24% | 22.02x |
| fivethirtyeight.com | 20.90% | 20.26x |
| house.gov | 2.19% | 19.53x |
| prospect.org | 3.85% | 19.16x |
| 270towin.com | 23.07% | 18.97x |
| politifact.com | 40.62% | 18.46x |
| allsides.com | 5.96% | 18.35x |
| epi.org | 1.42% | 17.17x |
| theconservativetreehouse.com | 1.07% | 16.36x |
| rasmussenreports.com | 3.10% | 16.17x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Voting Information audience is Social & Demographic Trends.
| Content Affinity | Composition | Index |
| Social & Demographic Trends | 0.04% | 11.81x |
| Institutional Investing | 0.09% | 9.76x |
| Public Policy Media | 1.21% | 9.62x |
| Liberal Media - Political Activism | 2.94% | 9.43x |
| London Tourism & Events | 0.03% | 8.95x |
| Feminism | 0.30% | 8.05x |
| Australia & New Zealand Media | 1.17% | 7.81x |
| Oil & Energy | 0.25% | 7.53x |
| International Travel | 0.82% | 7.53x |
| Business News & Information Readers | 0.34% | 7.42x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
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DEMOGRAPHICS
The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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