Dstillery Audiences

VOTING INFORMATION

Audience Size: 8.5 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 8.5 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is Social Liberals.

Interest Composition Index
Social Liberals 33.57% 12.34x
Voters 33.50% 12.06x
Gun Violence Researchers 30.03% 11.88x
Liberal News Readers 28.57% 11.54x
Social Conservatives 30.52% 11.39x
Liberal Think Tank Readers 35.26% 11.35x
Financial Business Intelligence Researchers 28.39% 11.18x
Conservative News Readers 27.60% 10.80x
Immigration Policy Researchers 32.55% 10.68x
Immigration Resource Researchers 32.55% 10.68x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.33x
Urban Outfitters 0.04% 1.26x
REI 0.01% 1.23x
Lululemon 0.04% 1.18x
Bonobos 0.01% 1.18x
Madewell 0.02% 1.17x
The North Face 0.02% 1.17x
Jos A. Bank Clothiers 0.04% 1.16x
Ann Taylor 0.02% 1.14x
Talbots 0.03% 1.13x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is factcheck.org.

Website Composition Index
factcheck.org 11.10% 25.87x
prospect.org 4.91% 25.00x
brennancenter.org 1.82% 24.90x
votesmart.org 6.98% 24.73x
weeklystandard.com 1.90% 24.67x
vote411.org 2.10% 24.51x
ontheissues.org 1.93% 24.29x
fivethirtyeight.com 5.09% 23.90x
house.gov 2.23% 23.83x
crfb.org 1.15% 23.14x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 3.74% 12.25x
Social & Demographic Trends 1.01% 11.74x
Cars, Travel & Food 0.20% 11.66x
Public Policy Media 3.54% 11.49x
Liberal Views on Government, Finance, and Economy 2.22% 10.96x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 10.61x
Feminism 0.60% 10.18x
Australia & New Zealand Media 3.28% 9.82x
Law School Research Cluster 0.23% 9.71x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.34% 9.70x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male