Explore the Voting Information Audience
Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 9.5 million unique devices whose actions qualify for the Voting Information audience.
INTERESTS
The Voting Information audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Voting Information audience is Social Liberals.
| Interest | Composition | Index |
| Social Liberals | 29.90% | 13.37x |
| Voters | 29.90% | 13.08x |
| Liberal News Readers | 24.83% | 12.62x |
| Gun Violence Researchers | 28.95% | 12.47x |
| Liberal Think Tank Readers | 30.17% | 12.31x |
| Social Conservatives | 27.77% | 12.18x |
| Financial Business Intelligence Researchers | 25.06% | 12.16x |
| Financial News Readers | 22.70% | 11.53x |
| Federal Employee Benefits Researchers | 24.51% | 11.49x |
| Retired Government Employees | 24.53% | 11.40x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
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APPAREL RETAILERS
The Voting Information audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Voting Information audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.03% | 1.35x |
| REI | 0.01% | 1.34x |
| Bonobos | 0.01% | 1.31x |
| Uniqlo | 0.01% | 1.30x |
| Madewell | 0.02% | 1.29x |
| American Apparel | 0.02% | 1.28x |
| Lululemon | 0.03% | 1.25x |
| Ann Taylor | 0.01% | 1.23x |
| Zara | 0.02% | 1.21x |
| Talbots | 0.03% | 1.21x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
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WEBSITES
The Voting Information audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Voting Information audience is factcheck.org.
| Website | Composition | Index |
| factcheck.org | 12.53% | 27.68x |
| weeklystandard.com | 2.24% | 27.08x |
| vote411.org | 2.30% | 26.69x |
| ontheissues.org | 2.03% | 26.31x |
| shareblue.com | 1.31% | 26.14x |
| votesmart.org | 7.80% | 26.11x |
| prospect.org | 5.42% | 26.03x |
| brennancenter.org | 2.10% | 25.74x |
| fivethirtyeight.com | 5.32% | 25.72x |
| uselections.com | 1.09% | 25.71x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Voting Information audience is Liberal Media - Political Activism.
| Content Affinity | Composition | Index |
| Liberal Media - Political Activism | 3.92% | 12.43x |
| Cars, Travel & Food | 0.22% | 12.15x |
| Public Policy Media | 3.51% | 11.62x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.07% | 11.22x |
| Social & Demographic Trends | 1.16% | 11.18x |
| Liberal Views on Government, Finance, and Economy | 2.39% | 11.08x |
| Feminism | 0.64% | 10.51x |
| Australia & New Zealand Media | 3.21% | 10.17x |
| Liberal Media | 21.41% | 9.91x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.34% | 9.77x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
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DEMOGRAPHICS
The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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