Dstillery Audiences

VOTING INFORMATION

Audience Size: 15.2 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is Social Liberals.

Interest Composition Index
Social Liberals 15.03% 8.39x
Liberal News Readers 11.31% 8.02x
Social Conservatives 13.69% 7.86x
Financial Business Intelligence Researchers 12.76% 7.69x
Finance Industry 12.79% 7.38x
Conservative News Readers 12.69% 7.36x
Financial News Readers 10.68% 7.29x
Voters 17.39% 7.26x
Liberal Think Tank Readers 16.35% 7.15x
Retired Government Employees 12.26% 7.11x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.47x
American Apparel 0.03% 1.39x
REI 0.02% 1.37x
Lorna Jane 0.01% 1.36x
Patagonia 0.01% 1.35x
Free People 0.02% 1.33x
Kate Spade 0.02% 1.27x
Urban Outfitters 0.04% 1.27x
Madewell 0.02% 1.26x
Ann Taylor 0.02% 1.25x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is ctj.org.

Website Composition Index
ctj.org 0.02% 24.33x
publicpolicypolling.com 0.09% 24.22x
vote-ny.org 0.08% 23.73x
ips-dc.org 0.01% 23.51x
itep.org 0.01% 23.33x
legistorm.com 0.28% 23.26x
democraticgain.org 0.04% 23.00x
followthemoney.org 0.02% 22.94x
healthreformvotes.org 0.09% 22.76x
fivethirtyeight.com 0.06% 22.62x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 3.54% 9.20x
Social & Demographic Trends 2.18% 8.35x
Public Policy Media 2.02% 8.29x
Feminism 0.71% 7.97x
Liberal Media 13.20% 7.83x
Middle East News 2.95% 7.44x
Liberal Views on Government, Finance, and Economy 1.89% 7.43x
Liberal Views on LGBTQ Rights and Pro-Choice 0.36% 7.01x
Assorted Topics #11662 (Viral Media, Paid Traffic) 1.81% 6.91x
Cars, Travel & Food 0.55% 6.89x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999