Dstillery Audiences

VOTING INFORMATION

Audience Size: 9.5 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 9.5 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is Social Liberals.

Interest Composition Index
Social Liberals 29.90% 13.37x
Voters 29.90% 13.08x
Liberal News Readers 24.83% 12.62x
Gun Violence Researchers 28.95% 12.47x
Liberal Think Tank Readers 30.17% 12.31x
Social Conservatives 27.77% 12.18x
Financial Business Intelligence Researchers 25.06% 12.16x
Financial News Readers 22.70% 11.53x
Federal Employee Benefits Researchers 24.51% 11.49x
Retired Government Employees 24.53% 11.40x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.03% 1.35x
REI 0.01% 1.34x
Bonobos 0.01% 1.31x
Uniqlo 0.01% 1.30x
Madewell 0.02% 1.29x
American Apparel 0.02% 1.28x
Lululemon 0.03% 1.25x
Ann Taylor 0.01% 1.23x
Zara 0.02% 1.21x
Talbots 0.03% 1.21x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is factcheck.org.

Website Composition Index
factcheck.org 12.53% 27.68x
weeklystandard.com 2.24% 27.08x
vote411.org 2.30% 26.69x
ontheissues.org 2.03% 26.31x
shareblue.com 1.31% 26.14x
votesmart.org 7.80% 26.11x
prospect.org 5.42% 26.03x
brennancenter.org 2.10% 25.74x
fivethirtyeight.com 5.32% 25.72x
uselections.com 1.09% 25.71x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 3.92% 12.43x
Cars, Travel & Food 0.22% 12.15x
Public Policy Media 3.51% 11.62x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 11.22x
Social & Demographic Trends 1.16% 11.18x
Liberal Views on Government, Finance, and Economy 2.39% 11.08x
Feminism 0.64% 10.51x
Australia & New Zealand Media 3.21% 10.17x
Liberal Media 21.41% 9.91x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.34% 9.77x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male