Explore the Voting Information Audience
Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 12.5 million unique devices whose actions qualify for the Voting Information audience.
INTERESTS
The Voting Information audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Voting Information audience is Social Liberals.
| Interest | Composition | Index |
| Social Liberals | 16.67% | 10.44x |
| Liberal News Readers | 14.51% | 10.06x |
| Voters | 19.06% | 9.48x |
| Gun Violence Researchers | 15.98% | 9.46x |
| Social Conservatives | 16.38% | 9.41x |
| Financial Business Intelligence Researchers | 16.45% | 9.35x |
| Federal Employee Benefits Researchers | 15.53% | 9.03x |
| Liberal Think Tank Readers | 20.21% | 9.03x |
| Financial News Readers | 14.32% | 8.93x |
| Conservative News Readers | 15.02% | 8.89x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Curious about what else the Voting Information audience is interested in?
Sign Up
APPAREL RETAILERS
The Voting Information audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Voting Information audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 1.53x |
| Levi Strauss | 0.02% | 1.35x |
| Madewell | 0.02% | 1.34x |
| American Apparel | 0.05% | 1.33x |
| Uniqlo | 0.02% | 1.32x |
| Zara | 0.04% | 1.32x |
| Patagonia | 0.02% | 1.30x |
| LL Bean | 0.01% | 1.27x |
| LOFT | 0.07% | 1.26x |
| Calvin Klein | 0.01% | 1.24x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Want to find more of the Voting Information audience in the real world?
Sign Up
WEBSITES
The Voting Information audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Voting Information audience is house.gov.
| Website | Composition | Index |
| house.gov | 1.79% | 26.26x |
| brennancenter.org | 1.77% | 24.79x |
| cookpolitical.com | 1.04% | 24.32x |
| votesmart.org | 9.27% | 24.16x |
| allsides.com | 1.08% | 24.07x |
| uselections.com | 1.35% | 23.80x |
| 270towin.com | 6.14% | 23.61x |
| prospect.org | 4.28% | 23.42x |
| politifact.com | 20.34% | 23.37x |
| shareblue.com | 2.52% | 23.08x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Want to see more of the websites the Voting Information audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Voting Information audience is Liberal Media - Political Activism.
| Content Affinity | Composition | Index |
| Liberal Media - Political Activism | 3.51% | 10.43x |
| Social & Demographic Trends | 1.98% | 10.16x |
| Public Policy Media | 2.30% | 10.01x |
| Liberal Media | 15.71% | 9.75x |
| Middle East News | 3.17% | 9.37x |
| Cars, Travel & Food | 0.43% | 9.27x |
| Feminism | 0.73% | 9.08x |
| Law School Research Cluster | 0.45% | 8.72x |
| Australia & New Zealand Media | 2.55% | 8.61x |
| Liberal Views on Government, Finance, and Economy | 2.00% | 8.56x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Want to see more of the Content Affinities the Voting Information audience visits?
Sign Up
DEMOGRAPHICS
The Voting Information audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Voting Information audience?
Sign Up