Dstillery Audiences

VOTING INFORMATION

Audience Size: 10.3 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is Voters.

Interest Composition Index
Voters 23.41% 11.21x
Social Liberals 23.06% 11.18x
Liberal Think Tank Readers 23.42% 10.59x
Gun Violence Researchers 23.28% 10.55x
US Judiciary System Researchers 23.81% 10.42x
Social Conservatives 22.45% 10.30x
Liberal News Readers 20.01% 10.22x
Financial Business Intelligence Researchers 20.42% 9.97x
Immigration Resource Researchers 23.32% 9.67x
Immigration Policy Researchers 23.32% 9.67x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.12x
Mens Wearhouse 0.02% 1.07x
Old Navy 0.01% 1.02x
Victoria's Secret 0.01% 0.99x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is factcheck.org.

Website Composition Index
factcheck.org 6.75% 20.29x
brennancenter.org 1.06% 20.04x
votesmart.org 4.33% 19.76x
prospect.org 3.38% 19.25x
vote411.org 1.34% 19.25x
ontheissues.org 1.80% 18.45x
ncsl.org 2.03% 18.13x
americanprogress.org 2.19% 18.12x
house.gov 1.61% 17.89x
270towin.com 10.97% 17.53x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.04% 11.29x
Social & Demographic Trends 0.46% 10.70x
Liberal Media - Political Activism 3.00% 10.15x
Liberal Views on Government, Finance, and Economy 1.33% 10.05x
Public Policy Media 2.63% 10.02x
Law School Research Cluster 0.14% 8.58x
Liberal Views on LGBTQ Rights and Pro-Choice 0.19% 8.49x
Environmentally Friendly Cars 0.02% 8.48x
Feminism 0.46% 8.40x
Australia & New Zealand Media 2.27% 8.22x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male