Dstillery Audiences

VOTING INFORMATION

Audience Size: 12.5 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 12.5 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is Social Liberals.

Interest Composition Index
Social Liberals 16.67% 10.44x
Liberal News Readers 14.51% 10.06x
Voters 19.06% 9.48x
Gun Violence Researchers 15.98% 9.46x
Social Conservatives 16.38% 9.41x
Financial Business Intelligence Researchers 16.45% 9.35x
Federal Employee Benefits Researchers 15.53% 9.03x
Liberal Think Tank Readers 20.21% 9.03x
Financial News Readers 14.32% 8.93x
Conservative News Readers 15.02% 8.89x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is Everlane.

Location Composition Index
Everlane 0.01% 1.53x
Levi Strauss 0.02% 1.35x
Madewell 0.02% 1.34x
American Apparel 0.05% 1.33x
Uniqlo 0.02% 1.32x
Zara 0.04% 1.32x
Patagonia 0.02% 1.30x
LL Bean 0.01% 1.27x
LOFT 0.07% 1.26x
Calvin Klein 0.01% 1.24x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is house.gov.

Website Composition Index
house.gov 1.79% 26.26x
brennancenter.org 1.77% 24.79x
cookpolitical.com 1.04% 24.32x
votesmart.org 9.27% 24.16x
allsides.com 1.08% 24.07x
uselections.com 1.35% 23.80x
270towin.com 6.14% 23.61x
prospect.org 4.28% 23.42x
politifact.com 20.34% 23.37x
shareblue.com 2.52% 23.08x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 3.51% 10.43x
Social & Demographic Trends 1.98% 10.16x
Public Policy Media 2.30% 10.01x
Liberal Media 15.71% 9.75x
Middle East News 3.17% 9.37x
Cars, Travel & Food 0.43% 9.27x
Feminism 0.73% 9.08x
Law School Research Cluster 0.45% 8.72x
Australia & New Zealand Media 2.55% 8.61x
Liberal Views on Government, Finance, and Economy 2.00% 8.56x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male