Dstillery Audiences

VOTING INFORMATION

Audience Size: 14.1 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 14.1 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is Social Liberals.

Interest Composition Index
Social Liberals 16.06% 8.92x
Liberal News Readers 13.19% 8.53x
Financial Business Intelligence Researchers 14.45% 8.30x
Social Conservatives 15.25% 8.24x
Voters 17.85% 7.92x
Conservative News Readers 13.63% 7.73x
Financial News Readers 12.94% 7.71x
Liberal Think Tank Readers 18.81% 7.68x
Retired Government Employees 14.15% 7.57x
Lobbyists 15.24% 7.50x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is Everlane.

Location Composition Index
Everlane 0.00% 1.66x
Club Monaco 0.01% 1.39x
REI 0.03% 1.37x
Patagonia 0.01% 1.33x
American Apparel 0.04% 1.29x
Uniqlo 0.02% 1.28x
Joe's Jeans 0.01% 1.26x
LL Bean 0.01% 1.25x
Urban Outfitters 0.07% 1.25x
Zara 0.03% 1.24x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is house.gov.

Website Composition Index
house.gov 1.96% 22.93x
brennancenter.org 1.49% 22.63x
votesmart.org 9.19% 21.82x
prospect.org 3.63% 21.80x
270towin.com 6.55% 21.57x
allsides.com 1.04% 21.37x
politifact.com 17.96% 21.31x
cookpolitical.com 1.08% 21.31x
uselections.com 1.58% 21.01x
epi.org 2.81% 20.69x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 3.54% 9.44x
Social & Demographic Trends 1.99% 9.14x
Public Policy Media 2.15% 8.98x
Liberal Media 14.66% 8.47x
Feminism 0.70% 8.29x
Middle East News 3.13% 8.10x
Liberal Views on Government, Finance, and Economy 1.94% 7.72x
Liberal Views on LGBTQ Rights and Pro-Choice 0.38% 7.69x
Cars, Travel & Food 0.48% 7.64x
Law School Research Cluster 0.44% 7.56x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male