Dstillery Audiences

VOTING INFORMATION

Audience Size: 11.5 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is Social Liberals.

Interest Composition Index
Social Liberals 16.47% 11.31x
Liberal News Readers 15.23% 10.89x
Voters 18.83% 10.60x
Gun Violence Researchers 15.00% 10.60x
Financial Business Intelligence Researchers 15.28% 10.46x
Liberal Think Tank Readers 19.02% 10.26x
Immigration Resource Researchers 16.83% 10.06x
Social Conservatives 15.31% 10.05x
Immigration Policy Researchers 16.84% 10.05x
Financial News Readers 14.39% 9.86x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is Bonobos.

Location Composition Index
Bonobos 0.09% 1.45x
Patagonia 0.02% 1.33x
Jos A. Bank Clothiers 0.40% 1.32x
Club Monaco 0.02% 1.27x
Supreme 0.01% 1.26x
The North Face 0.03% 1.25x
Uniqlo 0.02% 1.23x
Johnston and Murphy 0.17% 1.22x
Mens Wearhouse 0.59% 1.22x
Intermix 0.01% 1.21x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is house.gov.

Website Composition Index
house.gov 1.28% 22.97x
brennancenter.org 1.89% 21.47x
270towin.com 5.58% 20.91x
prospect.org 4.90% 20.89x
votesmart.org 8.39% 20.76x
shareblue.com 1.98% 20.63x
uselections.com 1.11% 20.29x
weeklystandard.com 3.73% 20.13x
politifact.com 23.32% 19.88x
scotusblog.com 1.38% 19.88x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 3.23% 9.83x
Social & Demographic Trends 1.55% 9.69x
Public Policy Media 2.78% 9.13x
Cars, Travel & Food 0.33% 8.67x
Law School Research Cluster 0.36% 8.67x
Liberal Media 18.02% 8.49x
Middle East News 3.20% 8.38x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 8.32x
Feminism 0.73% 8.16x
Liberal Views on Government, Finance, and Economy 1.99% 8.06x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male