Dstillery Audiences

VOTING INFORMATION

Audience Size: 8 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 8 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is US Judiciary System Researchers.

Interest Composition Index
US Judiciary System Researchers 20.85% 7.72x
Voters 21.09% 7.63x
Liberal Think Tank Readers 20.64% 7.54x
Gun Violence Researchers 22.32% 7.39x
Immigration Policy Researchers 21.98% 7.20x
Immigration Resource Researchers 21.98% 7.20x
Liberal News Readers 17.38% 6.82x
Financial Business Intelligence Researchers 16.86% 6.82x
Executive Travelers 16.55% 6.67x
Financial News Readers 16.04% 6.67x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is LOFT.

Location Composition Index
LOFT 0.01% 1.22x
Gap 0.01% 1.21x
Banana Republic 0.01% 1.16x
Buckle 0.01% 1.15x
Victoria's Secret 0.02% 1.11x
Express 0.01% 1.10x
Chicos 0.01% 1.09x
White House Black Market 0.01% 1.07x
Mens Wearhouse 0.02% 1.06x
Carhartt 0.17% 1.06x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is factcheck.org.

Website Composition Index
factcheck.org 2.92% 17.45x
votesmart.org 1.91% 17.04x
prospect.org 3.25% 16.00x
vote.org 1.95% 15.56x
ontheissues.org 1.64% 15.46x
house.gov 1.57% 15.44x
270towin.com 13.41% 14.70x
fivethirtyeight.com 12.98% 14.38x
mediamatters.org 1.17% 14.22x
epi.org 1.65% 14.21x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 0.16% 8.04x
Public Policy Media 1.98% 7.01x
Liberal Media - Political Activism 3.54% 6.80x
Institutional Investing 0.31% 6.43x
Feminism 0.40% 6.41x
Law School Research Cluster 0.06% 6.13x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.49% 6.03x
Right Wing Blogs - Political Activism 0.08% 5.95x
Writing & Publishing 0.57% 5.91x
London Tourism & Events 0.07% 5.77x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male