Dstillery Audiences

VOTING INFORMATION

Audience Size: 2.9 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is US Judiciary System Researchers.

Interest Composition Index
US Judiciary System Researchers 24.92% 13.94x
Voters 20.92% 13.14x
Liberal Think Tank Readers 24.59% 11.67x
Marines 18.16% 11.59x
Immigration Resource Researchers 24.35% 11.56x
Immigration Policy Researchers 24.35% 11.55x
Financial Business Intelligence Researchers 13.94% 11.33x
Ivy League College Researchers 11.72% 11.32x
Liberal News Readers 12.09% 11.26x
Conservative News Readers 20.41% 11.14x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is Talbots.

Location Composition Index
Talbots 0.01% 1.37x
J. Crew 0.01% 1.30x
LOFT 0.02% 1.25x
White House Black Market 0.02% 1.23x
Gymboree 0.02% 1.22x
Chicos 0.02% 1.20x
Mens Wearhouse 0.02% 1.15x
Jos A. Bank Clothiers 0.01% 1.15x
Zumiez 0.03% 1.14x
Gap 0.02% 1.13x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is fivethirtyeight.com.

Website Composition Index
fivethirtyeight.com 9.08% 36.71x
270towin.com 9.92% 32.01x
house.gov 2.39% 30.71x
allsides.com 5.03% 29.12x
prospect.org 8.19% 28.15x
politifact.com 36.77% 27.73x
epi.org 1.13% 26.27x
amgreatness.com 2.19% 22.29x
rasmussenreports.com 1.74% 21.76x
money.cnn.com 14.56% 21.42x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Public Policy Media.

Content Affinity Composition Index
Public Policy Media 1.10% 14.26x
Liberal Media - Political Activism 1.83% 12.50x
Middle East News 2.20% 10.20x
Feminism 0.16% 10.15x
Australia & New Zealand Media 0.81% 9.98x
Clean Energy 0.08% 9.58x
Consumer Rewards 0.02% 9.45x
Conservatives & Conspiracies 1.55% 8.79x
Legal Information Research Cluster 1.96% 8.38x
International Travel 0.47% 8.32x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male