Explore the Voting Information Audience
Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 8 million unique devices whose actions qualify for the Voting Information audience.
INTERESTS
The Voting Information audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Voting Information audience is US Judiciary System Researchers.
| Interest | Composition | Index |
| US Judiciary System Researchers | 20.85% | 7.72x |
| Voters | 21.09% | 7.63x |
| Liberal Think Tank Readers | 20.64% | 7.54x |
| Gun Violence Researchers | 22.32% | 7.39x |
| Immigration Policy Researchers | 21.98% | 7.20x |
| Immigration Resource Researchers | 21.98% | 7.20x |
| Liberal News Readers | 17.38% | 6.82x |
| Financial Business Intelligence Researchers | 16.86% | 6.82x |
| Executive Travelers | 16.55% | 6.67x |
| Financial News Readers | 16.04% | 6.67x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
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APPAREL RETAILERS
The Voting Information audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Voting Information audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.22x |
| Gap | 0.01% | 1.21x |
| Banana Republic | 0.01% | 1.16x |
| Buckle | 0.01% | 1.15x |
| Victoria's Secret | 0.02% | 1.11x |
| Express | 0.01% | 1.10x |
| Chicos | 0.01% | 1.09x |
| White House Black Market | 0.01% | 1.07x |
| Mens Wearhouse | 0.02% | 1.06x |
| Carhartt | 0.17% | 1.06x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
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WEBSITES
The Voting Information audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Voting Information audience is factcheck.org.
| Website | Composition | Index |
| factcheck.org | 2.92% | 17.45x |
| votesmart.org | 1.91% | 17.04x |
| prospect.org | 3.25% | 16.00x |
| vote.org | 1.95% | 15.56x |
| ontheissues.org | 1.64% | 15.46x |
| house.gov | 1.57% | 15.44x |
| 270towin.com | 13.41% | 14.70x |
| fivethirtyeight.com | 12.98% | 14.38x |
| mediamatters.org | 1.17% | 14.22x |
| epi.org | 1.65% | 14.21x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Voting Information audience is Social & Demographic Trends.
| Content Affinity | Composition | Index |
| Social & Demographic Trends | 0.16% | 8.04x |
| Public Policy Media | 1.98% | 7.01x |
| Liberal Media - Political Activism | 3.54% | 6.80x |
| Institutional Investing | 0.31% | 6.43x |
| Feminism | 0.40% | 6.41x |
| Law School Research Cluster | 0.06% | 6.13x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.49% | 6.03x |
| Right Wing Blogs - Political Activism | 0.08% | 5.95x |
| Writing & Publishing | 0.57% | 5.91x |
| London Tourism & Events | 0.07% | 5.77x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
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DEMOGRAPHICS
The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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