Dstillery Audiences

VOTING INFORMATION

Audience Size: 12.1 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 12.1 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is Social Liberals.

Interest Composition Index
Social Liberals 16.73% 11.59x
Liberal News Readers 14.22% 11.28x
Gun Violence Researchers 15.42% 10.83x
Voters 18.90% 10.80x
Financial Business Intelligence Researchers 15.75% 10.52x
Social Conservatives 15.41% 10.37x
Federal Employee Benefits Researchers 13.74% 10.25x
Financial News Readers 13.47% 10.11x
Liberal Think Tank Readers 19.64% 10.10x
Retired Government Employees 13.89% 10.06x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.31x
Bonobos 0.04% 1.30x
Levi Strauss 0.01% 1.26x
Patagonia 0.02% 1.24x
The North Face 0.02% 1.24x
Jos A. Bank Clothiers 0.30% 1.23x
Ann Taylor 0.02% 1.23x
Uniqlo 0.01% 1.22x
Madewell 0.02% 1.22x
Kate Spade 0.01% 1.21x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is house.gov.

Website Composition Index
house.gov 1.49% 21.55x
brennancenter.org 1.91% 20.02x
votesmart.org 8.88% 19.53x
prospect.org 4.55% 19.39x
shareblue.com 2.21% 19.18x
270towin.com 5.89% 19.18x
uselections.com 1.20% 19.05x
weeklystandard.com 4.18% 18.85x
politifact.com 22.11% 18.78x
crfb.org 1.00% 18.53x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 3.18% 10.00x
Social & Demographic Trends 1.83% 9.31x
Public Policy Media 2.53% 9.27x
Liberal Media 16.26% 9.04x
Cars, Travel & Food 0.35% 8.93x
Law School Research Cluster 0.42% 8.61x
Middle East News 3.21% 8.52x
Feminism 0.71% 8.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 8.26x
Australia & New Zealand Media 2.66% 8.15x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male