Dstillery Audiences

VOTING INFORMATION

Audience Size: 4.4 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is US Judiciary System Researchers.

Interest Composition Index
US Judiciary System Researchers 26.52% 15.56x
Voters 23.77% 14.29x
Liberal Think Tank Readers 23.81% 13.93x
Immigration Policy Researchers 26.70% 13.18x
Immigration Resource Researchers 26.70% 13.18x
Marines 21.25% 12.89x
Ivy League College Researchers 15.68% 12.81x
Liberal News Readers 17.46% 12.47x
Financial Business Intelligence Researchers 17.99% 12.39x
Executive Travelers 15.30% 12.33x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.24x
Chicos 0.03% 1.22x
Coach 0.01% 1.22x
Jos A. Bank Clothiers 0.02% 1.20x
LOFT 0.02% 1.15x
Zumiez 0.02% 1.10x
Michael Kors 0.01% 1.10x
Dressbarn 0.02% 1.09x
Talbots 0.01% 1.08x
White House Black Market 0.02% 1.07x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is fivethirtyeight.com.

Website Composition Index
fivethirtyeight.com 16.09% 34.97x
prospect.org 5.15% 33.67x
270towin.com 13.39% 32.05x
house.gov 2.69% 30.72x
allsides.com 5.36% 28.92x
politifact.com 41.13% 28.65x
epi.org 1.24% 27.61x
thenationalpulse.com 1.58% 23.47x
rasmussenreports.com 2.19% 23.37x
poynter.org 1.27% 23.15x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Public Policy Media.

Content Affinity Composition Index
Public Policy Media 1.14% 14.91x
Liberal Media - Political Activism 2.26% 13.22x
Australia & New Zealand Media 0.99% 11.13x
Feminism 0.23% 11.06x
Middle East News 1.60% 10.69x
Clean Energy 0.08% 10.10x
Legal Information Research Cluster 2.44% 9.31x
International Travel 0.63% 9.28x
Philanthropy - Nonprofits 0.05% 9.08x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.08% 9.02x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male