Dstillery Audiences

VOTING INFORMATION

Audience Size: 9.3 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 9.3 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is Social Liberals.

Interest Composition Index
Social Liberals 29.94% 12.58x
Voters 30.43% 12.15x
Liberal News Readers 25.37% 11.94x
Liberal Think Tank Readers 29.94% 11.83x
Gun Violence Researchers 29.33% 11.69x
Financial Business Intelligence Researchers 24.70% 11.53x
Social Conservatives 27.73% 11.45x
Immigration Policy Researchers 28.84% 11.10x
Immigration Resource Researchers 28.84% 11.10x
Occupy Movement Supporters 27.71% 10.95x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.57x
Jos A. Bank Clothiers 0.34% 1.35x
White House Black Market 0.41% 1.26x
Mens Wearhouse 0.53% 1.25x
REI 0.02% 1.24x
Topshop 0.02% 1.24x
Patagonia 0.01% 1.20x
Uniqlo 0.02% 1.19x
Johnston and Murphy 0.60% 1.19x
Ralph Lauren 0.01% 1.17x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is weeklystandard.com.

Website Composition Index
weeklystandard.com 2.93% 25.51x
ontheissues.org 1.98% 25.38x
factcheck.org 15.70% 25.35x
vote411.org 2.90% 24.92x
brennancenter.org 2.02% 24.87x
prospect.org 5.72% 24.83x
shareblue.com 1.65% 24.78x
uselections.com 1.03% 24.55x
votesmart.org 8.11% 24.47x
fivethirtyeight.com 5.93% 24.32x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 3.94% 11.83x
Social & Demographic Trends 1.28% 11.41x
Cars, Travel & Food 0.29% 11.14x
Public Policy Media 3.54% 10.90x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 10.36x
Liberal Views on Government, Finance, and Economy 2.43% 10.12x
Law School Research Cluster 0.29% 9.82x
Feminism 0.72% 9.81x
Liberal Media 21.29% 9.68x
Australia & New Zealand Media 3.46% 9.61x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male