Dstillery Audiences

VOTING INFORMATION

Audience Size: 1.9 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is Voters.

Interest Composition Index
Voters 31.99% 20.03x
US Judiciary System Researchers 22.85% 17.80x
Liberal Think Tank Readers 22.92% 15.78x
Financial Business Intelligence Researchers 17.94% 14.94x
Ivy League College Researchers 7.19% 14.70x
Marines 16.43% 14.33x
Lawyers 18.90% 12.81x
Cholesterol Researchers 4.94% 12.59x
Executive Travelers 5.96% 12.39x
Market Intelligence Researchers 13.04% 12.39x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 1.27x
Aeropostale 0.01% 1.21x
American Eagle Outfitters 0.02% 1.15x
Patagonia 0.01% 1.11x
Maurices 0.03% 1.08x
H&M 0.01% 1.07x
Zumiez 0.02% 1.05x
Buckle 0.01% 1.04x
Gymboree 0.02% 1.01x
Mens Wearhouse 0.01% 0.98x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is fivethirtyeight.com.

Website Composition Index
fivethirtyeight.com 7.31% 51.88x
house.gov 2.61% 47.24x
prospect.org 9.19% 42.85x
politifact.com 38.98% 42.41x
allsides.com 5.12% 40.20x
epi.org 1.21% 36.26x
money.cnn.com 10.91% 36.11x
270towin.com 13.55% 34.95x
freebeacon.com 2.31% 29.77x
hillreporter.com 1.07% 29.50x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Public Policy Media.

Content Affinity Composition Index
Public Policy Media 0.94% 19.65x
Cuba & Mexico Media 0.01% 11.74x
Middle East News 2.11% 11.40x
Feminism 0.09% 10.64x
Clean Energy 0.07% 10.36x
Conservatives & Conspiracies 1.11% 10.11x
International Travel 0.34% 9.93x
Oil & Energy 0.04% 9.87x
Australia & New Zealand Media 1.37% 9.74x
Historical Information - Museums & Libraries 0.39% 9.16x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male