Dstillery Audiences

VOTING INFORMATION

Audience Size: 11.1 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is Voters.

Interest Composition Index
Voters 20.86% 9.78x
US Judiciary System Researchers 20.38% 9.53x
Liberal Think Tank Readers 20.86% 9.43x
Gun Violence Researchers 21.71% 9.23x
Liberal News Readers 18.17% 8.84x
Financial Business Intelligence Researchers 17.95% 8.71x
Immigration Policy Researchers 21.84% 8.64x
Immigration Resource Researchers 21.84% 8.64x
Financial News Readers 17.22% 8.53x
Eco-Conscious Consumers 16.98% 8.29x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.19x
Old Navy 0.02% 1.18x
Carhartt 0.16% 1.08x
Mens Wearhouse 0.01% 1.03x
Maurices 0.01% 1.02x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is factcheck.org.

Website Composition Index
factcheck.org 4.47% 18.84x
votesmart.org 2.85% 18.43x
ontheissues.org 1.46% 17.42x
americanprogress.org 1.37% 17.41x
prospect.org 3.30% 17.15x
ncsl.org 1.25% 16.95x
vote.org 2.86% 16.52x
270towin.com 10.68% 16.42x
house.gov 1.84% 16.16x
epi.org 1.78% 15.58x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.02% 10.16x
Social & Demographic Trends 0.26% 9.75x
Public Policy Media 2.24% 8.90x
Liberal Media - Political Activism 3.22% 8.56x
Law School Research Cluster 0.09% 8.14x
Environmentally Friendly Cars 0.01% 7.96x
Feminism 0.41% 7.64x
Institutional Investing 0.43% 7.59x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 7.39x
Right Wing Blogs - Political Activism 0.12% 7.39x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male