Explore the Voting Information Audience
Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 million unique devices whose actions qualify for the Voting Information audience.
INTERESTS
The Voting Information audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Voting Information audience is Social Liberals.
| Interest | Composition | Index |
| Social Liberals | 15.03% | 8.39x |
| Liberal News Readers | 11.31% | 8.02x |
| Social Conservatives | 13.69% | 7.86x |
| Financial Business Intelligence Researchers | 12.76% | 7.69x |
| Finance Industry | 12.79% | 7.38x |
| Conservative News Readers | 12.69% | 7.36x |
| Financial News Readers | 10.68% | 7.29x |
| Voters | 17.39% | 7.26x |
| Liberal Think Tank Readers | 16.35% | 7.15x |
| Retired Government Employees | 12.26% | 7.11x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
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APPAREL RETAILERS
The Voting Information audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Voting Information audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.01% | 1.47x |
| American Apparel | 0.03% | 1.39x |
| REI | 0.02% | 1.37x |
| Lorna Jane | 0.01% | 1.36x |
| Patagonia | 0.01% | 1.35x |
| Free People | 0.02% | 1.33x |
| Kate Spade | 0.02% | 1.27x |
| Urban Outfitters | 0.04% | 1.27x |
| Madewell | 0.02% | 1.26x |
| Ann Taylor | 0.02% | 1.25x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
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WEBSITES
The Voting Information audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Voting Information audience is ctj.org.
| Website | Composition | Index |
| ctj.org | 0.02% | 24.33x |
| publicpolicypolling.com | 0.09% | 24.22x |
| vote-ny.org | 0.08% | 23.73x |
| ips-dc.org | 0.01% | 23.51x |
| itep.org | 0.01% | 23.33x |
| legistorm.com | 0.28% | 23.26x |
| democraticgain.org | 0.04% | 23.00x |
| followthemoney.org | 0.02% | 22.94x |
| healthreformvotes.org | 0.09% | 22.76x |
| fivethirtyeight.com | 0.06% | 22.62x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Voting Information audience is Liberal Media - Political Activism.
| Content Affinity | Composition | Index |
| Liberal Media - Political Activism | 3.54% | 9.20x |
| Social & Demographic Trends | 2.18% | 8.35x |
| Public Policy Media | 2.02% | 8.29x |
| Feminism | 0.71% | 7.97x |
| Liberal Media | 13.20% | 7.83x |
| Middle East News | 2.95% | 7.44x |
| Liberal Views on Government, Finance, and Economy | 1.89% | 7.43x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.36% | 7.01x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 1.81% | 6.91x |
| Cars, Travel & Food | 0.55% | 6.89x |
Composition Percentage:
The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
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DEMOGRAPHICS
The Voting Information audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999
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