Dstillery Audiences

VOTING INFORMATION

Audience Size: 9.6 Million Devices

Explore the Voting Information Audience

Below you'll find more information about the Voting Information audience, broken down in different categories based on their digital and physical behaviors. These are 9.6 million unique devices whose actions qualify for the Voting Information audience.

Dstillery Crafted Audiences

INTERESTS

The Voting Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voting Information audience is Social Liberals.

Interest Composition Index
Social Liberals 28.59% 11.09x
Liberal News Readers 24.39% 10.64x
Voters 29.60% 10.59x
Gun Violence Researchers 26.05% 10.42x
Liberal Think Tank Readers 29.12% 10.38x
Financial Business Intelligence Researchers 24.82% 10.12x
Social Conservatives 27.01% 10.03x
Immigration Policy Researchers 27.20% 9.99x
Immigration Resource Researchers 27.19% 9.99x
Occupy Movement Supporters 27.06% 9.65x
Composition Percentage: The overlap percentage between the Voting Information audience and the Interest attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voting Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voting Information audience is Supreme.

Location Composition Index
Supreme 0.01% 1.56x
Bonobos 0.12% 1.54x
REI 0.02% 1.38x
Jos A. Bank Clothiers 0.35% 1.31x
Mens Wearhouse 0.55% 1.22x
Patagonia 0.01% 1.20x
Topshop 0.02% 1.18x
White House Black Market 0.37% 1.18x
Free People 0.02% 1.16x
Johnston and Murphy 0.49% 1.15x
Composition Percentage: The overlap percentage between the Voting Information audience and the Location attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voting Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voting Information audience is house.gov.

Website Composition Index
house.gov 1.09% 24.96x
ontheissues.org 1.98% 23.40x
brennancenter.org 1.96% 22.90x
shareblue.com 1.80% 22.55x
prospect.org 5.57% 22.50x
weeklystandard.com 3.34% 22.28x
270towin.com 5.60% 22.27x
votesmart.org 8.12% 22.20x
scotusblog.com 1.18% 22.04x
uselections.com 1.07% 21.77x
Composition Percentage: The overlap percentage between the Voting Information audience and the Web attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voting Information audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 3.76% 10.45x
Social & Demographic Trends 1.38% 10.42x
Public Policy Media 3.41% 9.60x
Cars, Travel & Food 0.32% 9.58x
Law School Research Cluster 0.32% 8.93x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 8.85x
Feminism 0.75% 8.71x
Middle East News 3.47% 8.67x
Liberal Media 20.73% 8.67x
Liberal Views on Government, Finance, and Economy 2.29% 8.60x
Composition Percentage: The overlap percentage between the Voting Information audience and the Content Affinity attribute.
Index: A comparison of the Voting Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voting Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male