Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 47.12% | 20.87x |
| Retired Government Employees | 46.95% | 20.84x |
| Washington DC Trip Planners | 50.21% | 17.77x |
| Mid-Atlantic Voters | 42.13% | 15.83x |
| Liberal News Readers | 23.83% | 12.17x |
| Executive and C-Suite | 21.19% | 11.58x |
| Philadelphia Trip Planners | 23.00% | 11.45x |
| Advertising Professionals | 23.06% | 11.39x |
| Liberal Think Tank Readers | 25.15% | 11.37x |
| Norfolk and Virginia Beach Trip Planners | 30.03% | 11.19x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 2.48x |
| Old Navy | 0.01% | 1.29x |
| Mens Wearhouse | 0.01% | 1.08x |
| Carhartt | 0.05% | 0.51x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is birchmere.com.
| Website | Composition | Index |
| birchmere.com | 1.22% | 101.96x |
| wolftrap.org | 2.89% | 100.08x |
| montgomeryparks.org | 2.93% | 99.95x |
| fcps.edu | 1.96% | 99.66x |
| visitloudoun.org | 1.19% | 96.17x |
| fxva.com | 2.59% | 95.30x |
| urbanturf.com | 2.30% | 91.71x |
| potomaclocal.com | 1.93% | 89.37x |
| dccondoboutique.com | 1.04% | 88.71x |
| visitalexandriava.com | 3.71% | 87.78x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.56% | 21.85x |
| Baltimore Cluster | 46.32% | 17.15x |
| Philanthropy - Nonprofits | 0.54% | 15.66x |
| England Tourism | 0.03% | 14.47x |
| London Tourism | 0.08% | 14.37x |
| Space & National Security | 5.88% | 13.99x |
| Delaware Cluster | 6.07% | 13.97x |
| Community Planning & Transportation | 0.77% | 13.72x |
| Lacrosse College Athletics | 0.83% | 13.58x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.29% | 12.83x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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