Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 48.66% | 17.92x |
| Retired Government Employees | 48.96% | 17.81x |
| Washington DC Trip Planners | 53.31% | 15.82x |
| Mid-Atlantic Voters | 42.41% | 14.25x |
| Liberal News Readers | 26.46% | 10.69x |
| Philadelphia Trip Planners | 27.16% | 10.46x |
| Washington Nationals Fans | 28.41% | 10.30x |
| Advertising Professionals | 26.06% | 9.91x |
| Norfolk and Virginia Beach Trip Planners | 32.29% | 9.90x |
| Executive and C-Suite | 24.11% | 9.88x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.03% | 3.07x |
| Uniqlo | 0.03% | 2.55x |
| Ann Taylor | 0.03% | 2.13x |
| Jos A. Bank Clothiers | 0.08% | 2.06x |
| Lululemon | 0.07% | 1.91x |
| Madewell | 0.04% | 1.87x |
| Brooks Brothers | 0.05% | 1.86x |
| REI | 0.02% | 1.80x |
| Urban Outfitters | 0.06% | 1.72x |
| Kate Spade | 0.04% | 1.71x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is mcenearney.com.
| Website | Composition | Index |
| mcenearney.com | 1.01% | 120.43x |
| bethesdamagazine.com | 1.04% | 117.26x |
| wolftrap.org | 4.02% | 114.57x |
| birchmere.com | 1.73% | 114.27x |
| shakespearetheatre.org | 1.38% | 111.13x |
| montgomeryparks.org | 4.06% | 108.93x |
| runpacers.com | 1.17% | 107.32x |
| visitloudoun.org | 1.64% | 106.93x |
| fcps.edu | 2.55% | 106.78x |
| fxva.com | 3.52% | 105.11x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.67% | 20.04x |
| Baltimore Cluster | 40.94% | 19.10x |
| Philanthropy - Nonprofits | 0.74% | 14.87x |
| Delaware Cluster | 5.63% | 14.25x |
| London Tourism | 0.13% | 13.67x |
| Lacrosse College Athletics | 1.05% | 13.44x |
| Space & National Security | 6.31% | 12.96x |
| Aid Groups | 1.29% | 12.59x |
| Community Planning & Transportation | 0.87% | 12.45x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.08% | 12.43x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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