Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 2 Million Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 46.16% 21.23x
Retired Government Employees 46.19% 20.64x
Washington DC Trip Planners 50.10% 16.86x
Mid-Atlantic Voters 42.07% 15.84x
Liberal News Readers 25.21% 12.27x
Advertising Professionals 23.97% 11.44x
Washington Nationals Fans 28.80% 11.17x
Financial Business Intelligence Researchers 22.99% 11.15x
Executive and C-Suite 21.43% 11.09x
Financial News Readers 22.27% 11.03x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Chicos.

Location Composition Index
Chicos 0.01% 1.79x
Mens Wearhouse 0.01% 1.43x
Carhartt 0.08% 0.64x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is fcps.edu.

Website Composition Index
fcps.edu 1.42% 101.33x
montgomeryparks.org 2.11% 100.88x
wolftrap.org 2.04% 98.30x
fxva.com 1.92% 95.59x
urbanturf.com 1.66% 91.75x
potomaclocal.com 1.47% 91.48x
wmata.com 12.77% 89.37x
dcist.com 9.55% 88.01x
visitalexandriava.com 2.92% 87.80x
fauquiernow.com 1.39% 87.19x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.48% 23.75x
England Tourism 0.02% 15.74x
Baltimore Cluster 50.44% 15.56x
London Tourism 0.05% 14.11x
Delaware Cluster 7.37% 14.00x
Environmental Conservation 0.07% 13.96x
Lacrosse College Athletics 0.68% 13.85x
Philanthropy - Nonprofits 0.38% 13.65x
Space & National Security 5.63% 13.40x
London Tourism & Events 0.15% 13.31x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male