Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 1.1 Million Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 55.60% 21.40x
Federal Employee Benefits Researchers 55.50% 21.40x
Liberal News Readers 29.10% 14.42x
Washington DC Trip Planners 51.05% 14.06x
Mid-Atlantic Voters 45.64% 13.64x
Advertising Professionals 28.72% 13.32x
Financial Business Intelligence Researchers 27.85% 13.29x
Cholesterol Researchers 26.04% 13.23x
Financial News Readers 26.12% 13.13x
Ivy League College Researchers 27.45% 12.80x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.57x
Gymboree 0.01% 2.32x
LOFT 0.01% 1.73x
Dressbarn 0.01% 1.73x
White House Black Market 0.01% 1.67x
Chicos 0.01% 1.55x
Mens Wearhouse 0.01% 1.26x
The Childrens Place 0.01% 0.97x
Old Navy 0.01% 0.91x
Victoria's Secret 0.01% 0.88x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is montgomeryparks.org.

Website Composition Index
montgomeryparks.org 1.14% 169.39x
wolftrap.org 1.09% 157.10x
fxva.com 1.09% 156.08x
wmata.com 7.01% 151.74x
dcist.com 5.93% 147.52x
visitalexandriava.com 1.96% 146.07x
wamu.org 4.06% 138.49x
loudountimes.com 9.37% 136.53x
dccondoboutique.com 1.35% 134.20x
dclibrary.org 1.76% 119.10x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.38% 31.71x
Delaware Cluster 7.59% 19.00x
Lacrosse College Athletics 0.46% 18.06x
Baltimore Cluster 53.22% 17.42x
South Carolina Beach Travel 0.53% 15.67x
Social & Demographic Trends 0.14% 15.56x
Philanthropy - Nonprofits 0.27% 15.46x
Virginia News 45.13% 15.34x
Space & National Security 5.18% 15.15x
London Tourism 0.02% 15.02x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male