
Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 627.4 thousand unique devices whose actions qualify for the Washington & Northern Virginia audience.

INTERESTS
As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.
Interest | Composition | Index |
Federal Employee Benefits Researchers | 48.29% | 25.17x |
Retired Government Employees | 47.02% | 24.55x |
Washington DC Trip Planners | 37.05% | 19.54x |
Mid-Atlantic Voters | 41.60% | 14.30x |
Liberal News Readers | 14.97% | 14.17x |
Washington Nationals Fans | 37.02% | 14.12x |
Post COVID-19 Restaurant Reopening Researchers | 11.85% | 12.31x |
Social Distancing Content Readers | 13.40% | 12.31x |
Advertising Professionals | 15.06% | 12.20x |
Financial Business Intelligence Researchers | 14.64% | 12.12x |

APPAREL RETAILERS
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Lululemon.
Location | Composition | Index |
Lululemon | 0.02% | 3.81x |
Brooks Brothers | 0.01% | 3.10x |
H&M | 0.03% | 2.93x |
Jos A. Bank Clothiers | 0.02% | 2.90x |
Hugo Boss | 0.01% | 2.17x |
Talbots | 0.02% | 2.16x |
Coach | 0.01% | 2.00x |
Gap | 0.03% | 1.93x |
Forever 21 | 0.01% | 1.68x |
Zumiez | 0.04% | 1.50x |

WEBSITES
As seen below, the highest indexing website for the Washington & Northern Virginia audience is loudountimes.com.
Website | Composition | Index |
loudountimes.com | 4.80% | 149.93x |
tysonsreporter.com | 1.48% | 128.02x |
potomaclocal.com | 2.93% | 126.15x |
restonnow.com | 2.37% | 125.90x |
popville.com | 14.66% | 124.80x |
dclibrary.org | 2.07% | 120.30x |
alxnow.com | 2.66% | 109.14x |
ffxnow.com | 2.98% | 105.84x |
princewilliamtimes.com | 5.56% | 105.17x |
fredericksburg.com | 15.83% | 98.43x |

CONTENT AFFINITIES
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Baltimore Cluster.
Content Affinity | Composition | Index |
Baltimore Cluster | 49.54% | 19.59x |
Meeting Planning & Hotels | 0.07% | 19.28x |
Virginia Athletics | 0.17% | 16.92x |
Virginia News | 35.48% | 16.00x |
University Press | 0.06% | 13.92x |
Mid-Atlantic Beaches | 0.02% | 13.23x |
Costumes | 0.02% | 13.08x |
Lacrosse College Athletics | 0.14% | 11.83x |
Philanthropy - Nonprofits | 0.07% | 10.95x |
Community Planning & Transportation | 0.28% | 10.75x |
