Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Retired Government Employees.
| Interest | Composition | Index |
| Retired Government Employees | 33.85% | 19.78x |
| Washington DC Trip Planners | 51.02% | 18.76x |
| Mid-Atlantic Voters | 40.25% | 16.94x |
| Federal Employees | 26.79% | 12.15x |
| Mid-Range Grocery Shoppers | 29.72% | 10.98x |
| Washington Nationals Fans | 5.89% | 10.93x |
| Liberal News Readers | 14.16% | 10.02x |
| Sightseeing Travelers | 25.65% | 9.91x |
| Philadelphia Trip Planners | 17.32% | 9.84x |
| Travel Book Readers | 0.08% | 9.32x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.08% | 4.75x |
| Uniqlo | 0.03% | 3.07x |
| Madewell | 0.03% | 2.44x |
| LOFT | 0.08% | 2.34x |
| Chicos | 0.10% | 2.33x |
| Banana Republic | 0.08% | 2.24x |
| J. Crew | 0.06% | 2.18x |
| Zara | 0.05% | 2.15x |
| Urban Outfitters | 0.08% | 2.15x |
| Kate Spade | 0.04% | 2.02x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is humanerescuealliance.org.
| Website | Composition | Index |
| humanerescuealliance.org | 0.52% | 176.66x |
| shopfairoaksmall.com | 0.53% | 171.20x |
| btwimages.com | 0.57% | 170.17x |
| northernvirginiamag.com | 0.59% | 167.50x |
| washingtoncitypaper.com | 0.63% | 167.32x |
| arenastage.org | 1.76% | 162.42x |
| mcenearney.com | 2.08% | 156.81x |
| gaithersburgmd.gov | 1.65% | 156.80x |
| wolftrap.org | 6.67% | 155.76x |
| birchmere.com | 2.18% | 155.51x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.13% | 49.23x |
| Baltimore Cluster | 37.80% | 22.68x |
| Virginia Athletics | 0.83% | 18.93x |
| Philanthropy - Nonprofits | 1.48% | 16.09x |
| Delaware Cluster | 4.78% | 14.43x |
| Lacrosse College Athletics | 1.81% | 14.39x |
| Virginia News | 23.73% | 14.11x |
| Aid Groups | 2.49% | 13.51x |
| London Tourism & Events | 0.35% | 12.33x |
| Space & National Security | 7.51% | 12.20x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999
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