Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 2 Million Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 35.36% 19.04x
Federal Employee Benefits Researchers 35.29% 19.03x
Washington DC Trip Planners 47.79% 17.92x
Mid-Atlantic Voters 35.45% 16.82x
Norfolk and Virginia Beach Trip Planners 28.44% 10.54x
Liberal News Readers 18.92% 10.45x
Washington Nationals Fans 19.36% 10.30x
Philadelphia Trip Planners 20.35% 10.22x
Federal Employees 25.29% 10.11x
Liberal Think Tank Readers 23.73% 10.08x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Uniqlo.

Location Composition Index
Uniqlo 0.06% 2.93x
Bonobos 0.23% 2.62x
Jos A. Bank Clothiers 0.79% 2.37x
Ann Taylor 0.07% 1.72x
Lululemon 0.11% 1.70x
Johnston and Murphy 0.63% 1.65x
LL Bean 0.02% 1.60x
J. Crew 0.12% 1.58x
REI 0.03% 1.57x
Madewell 0.06% 1.51x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is coxfarms.com.

Website Composition Index
coxfarms.com 1.03% 104.65x
dccondoboutique.com 1.04% 102.22x
bethesdamagazine.com 2.58% 95.98x
usbg.gov 1.11% 94.44x
shakespearetheatre.org 1.86% 94.30x
birchmere.com 2.08% 93.99x
mcenearney.com 1.87% 93.57x
runpacers.com 1.37% 91.36x
popville.com 1.96% 89.72x
wolftrap.org 6.80% 88.74x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.04% 36.74x
Virginia Athletics 0.82% 17.23x
Baltimore Cluster 39.61% 16.98x
Philanthropy - Nonprofits 1.18% 14.57x
Aid Groups 1.66% 13.88x
London Tourism 0.29% 12.92x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.73% 12.52x
Lacrosse College Athletics 1.37% 12.52x
Community Planning & Transportation 1.00% 12.00x
Liberal Views on LGBTQ Rights and Pro-Choice 0.55% 11.90x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male