Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 2 Million Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 35.00% 19.59x
Washington DC Trip Planners 51.82% 18.53x
Mid-Atlantic Voters 39.55% 16.83x
Federal Employees 25.90% 11.93x
Mid-Range Grocery Shoppers 29.07% 10.92x
Washington Nationals Fans 19.99% 10.90x
Liberal News Readers 15.07% 10.32x
Sightseeing Travelers 25.02% 10.00x
Philadelphia Trip Planners 18.28% 10.00x
Liberal Think Tank Readers 21.75% 9.45x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.05% 3.00x
Madewell 0.04% 2.57x
LOFT 0.09% 2.32x
Patagonia 0.02% 2.18x
Urban Outfitters 0.08% 2.13x
Zara 0.04% 1.83x
Abercrombie & Fitch 0.04% 1.81x
Banana Republic 0.07% 1.78x
Kate Spade 0.03% 1.77x
Uniqlo 0.02% 1.69x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is arenastage.org.

Website Composition Index
arenastage.org 1.46% 155.41x
gaithersburgmd.gov 1.35% 154.60x
coxfarms.com 2.43% 152.05x
mcenearney.com 1.92% 151.59x
thingstododc.com 1.22% 150.00x
wolftrap.org 5.95% 149.17x
dccondoboutique.com 2.26% 147.70x
culturecapital.com 2.25% 147.70x
bethesdamagazine.com 6.06% 147.26x
birchmere.com 2.25% 146.84x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Baltimore Cluster.

Content Affinity Composition Index
Baltimore Cluster 38.30% 22.37x
Virginia Athletics 0.88% 19.27x
Philanthropy - Nonprofits 1.46% 16.78x
Lacrosse College Athletics 1.80% 14.53x
Delaware Cluster 4.66% 14.25x
Virginia News 24.74% 13.97x
Aid Groups 2.46% 13.75x
Meeting Planning & Hotels 0.92% 12.76x
Community Planning & Transportation 1.20% 12.69x
London Tourism & Events 0.34% 12.47x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male