Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Retired Government Employees.
| Interest | Composition | Index |
| Retired Government Employees | 35.36% | 19.04x |
| Federal Employee Benefits Researchers | 35.29% | 19.03x |
| Washington DC Trip Planners | 47.79% | 17.92x |
| Mid-Atlantic Voters | 35.45% | 16.82x |
| Norfolk and Virginia Beach Trip Planners | 28.44% | 10.54x |
| Liberal News Readers | 18.92% | 10.45x |
| Washington Nationals Fans | 19.36% | 10.30x |
| Philadelphia Trip Planners | 20.35% | 10.22x |
| Federal Employees | 25.29% | 10.11x |
| Liberal Think Tank Readers | 23.73% | 10.08x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Curious about what else the Washington & Northern Virginia audience is interested in?
Sign Up
APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.06% | 2.93x |
| Bonobos | 0.23% | 2.62x |
| Jos A. Bank Clothiers | 0.79% | 2.37x |
| Ann Taylor | 0.07% | 1.72x |
| Lululemon | 0.11% | 1.70x |
| Johnston and Murphy | 0.63% | 1.65x |
| LL Bean | 0.02% | 1.60x |
| J. Crew | 0.12% | 1.58x |
| REI | 0.03% | 1.57x |
| Madewell | 0.06% | 1.51x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Want to find more of the Washington & Northern Virginia audience in the real world?
Sign Up
WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is coxfarms.com.
| Website | Composition | Index |
| coxfarms.com | 1.03% | 104.65x |
| dccondoboutique.com | 1.04% | 102.22x |
| bethesdamagazine.com | 2.58% | 95.98x |
| usbg.gov | 1.11% | 94.44x |
| shakespearetheatre.org | 1.86% | 94.30x |
| birchmere.com | 2.08% | 93.99x |
| mcenearney.com | 1.87% | 93.57x |
| runpacers.com | 1.37% | 91.36x |
| popville.com | 1.96% | 89.72x |
| wolftrap.org | 6.80% | 88.74x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Want to see more of the websites the Washington & Northern Virginia audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.04% | 36.74x |
| Virginia Athletics | 0.82% | 17.23x |
| Baltimore Cluster | 39.61% | 16.98x |
| Philanthropy - Nonprofits | 1.18% | 14.57x |
| Aid Groups | 1.66% | 13.88x |
| London Tourism | 0.29% | 12.92x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.73% | 12.52x |
| Lacrosse College Athletics | 1.37% | 12.52x |
| Community Planning & Transportation | 1.00% | 12.00x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.55% | 11.90x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Want to see more of the Content Affinities the Washington & Northern Virginia audience visits?
Sign Up
DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Washington & Northern Virginia audience?
Sign Up