Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 1.9 Million Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 44.33% 19.23x
Retired Government Employees 44.67% 19.21x
Washington DC Trip Planners 54.11% 16.85x
Mid-Atlantic Voters 42.71% 15.38x
Liberal News Readers 23.40% 11.02x
Liberal Think Tank Readers 27.33% 10.81x
Philadelphia Trip Planners 24.96% 10.80x
Washington Nationals Fans 25.76% 10.68x
Norfolk and Virginia Beach Trip Planners 32.48% 10.39x
Advertising Professionals 23.48% 10.26x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Bonobos.

Location Composition Index
Bonobos 0.24% 2.77x
Ann Taylor 0.06% 2.51x
Uniqlo 0.04% 2.45x
Jos A. Bank Clothiers 0.67% 2.42x
REI 0.03% 2.11x
LL Bean 0.01% 1.76x
Kate Spade 0.04% 1.72x
Madewell 0.02% 1.65x
Topshop 0.04% 1.65x
J. Crew 0.03% 1.62x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is bethesdamagazine.com.

Website Composition Index
bethesdamagazine.com 1.75% 126.76x
mcenearney.com 1.60% 124.67x
wolftrap.org 5.72% 122.11x
shakespearetheatre.org 1.57% 121.14x
birchmere.com 1.92% 120.56x
runpacers.com 1.24% 114.19x
montgomeryparks.org 4.60% 112.54x
sigtheatre.org 1.34% 110.03x
fxva.com 3.94% 108.72x
urbanturf.com 3.69% 107.10x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 44.95x
Baltimore Cluster 41.23% 19.48x
Virginia Athletics 0.75% 19.06x
Philanthropy - Nonprofits 1.00% 16.55x
Aid Groups 1.47% 15.54x
London Tourism 0.20% 14.26x
Lacrosse College Athletics 1.23% 13.93x
Delaware Cluster 5.98% 13.69x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 13.44x
Liberal Views on LGBTQ Rights and Pro-Choice 0.48% 13.14x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male