Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 43.68% | 20.48x |
| Retired Government Employees | 43.90% | 20.41x |
| Washington DC Trip Planners | 51.53% | 17.43x |
| Mid-Atlantic Voters | 41.51% | 15.52x |
| Liberal News Readers | 23.28% | 11.83x |
| Washington Nationals Fans | 26.02% | 11.52x |
| Philadelphia Trip Planners | 24.59% | 11.35x |
| Liberal Think Tank Readers | 26.50% | 10.81x |
| Lawyers | 24.20% | 10.78x |
| Advertising Professionals | 23.56% | 10.74x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.03% | 3.05x |
| Ann Taylor | 0.03% | 2.70x |
| Uniqlo | 0.02% | 2.48x |
| Jos A. Bank Clothiers | 0.07% | 2.28x |
| Lululemon | 0.05% | 2.13x |
| Kate Spade | 0.03% | 1.91x |
| Madewell | 0.03% | 1.84x |
| LOFT | 0.08% | 1.82x |
| J. Crew | 0.06% | 1.76x |
| Free People | 0.03% | 1.69x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is mcenearney.com.
| Website | Composition | Index |
| mcenearney.com | 1.16% | 129.22x |
| bethesdamagazine.com | 1.23% | 126.10x |
| wolftrap.org | 4.43% | 123.20x |
| birchmere.com | 1.78% | 119.67x |
| shakespearetheatre.org | 1.46% | 115.68x |
| montgomeryparks.org | 4.22% | 113.01x |
| runpacers.com | 1.31% | 110.56x |
| usbg.gov | 1.07% | 110.44x |
| urbanturf.com | 3.67% | 109.20x |
| fxva.com | 3.66% | 108.73x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.01% | 45.17x |
| Baltimore Cluster | 41.28% | 19.64x |
| Virginia Athletics | 0.69% | 19.18x |
| Philanthropy - Nonprofits | 0.87% | 15.62x |
| London Tourism | 0.15% | 14.58x |
| Delaware Cluster | 5.65% | 14.22x |
| Lacrosse College Athletics | 1.07% | 13.40x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 13.30x |
| Space & National Security | 5.85% | 13.16x |
| Feminism | 0.76% | 12.33x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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