Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 2.1 Million Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 43.68% 20.48x
Retired Government Employees 43.90% 20.41x
Washington DC Trip Planners 51.53% 17.43x
Mid-Atlantic Voters 41.51% 15.52x
Liberal News Readers 23.28% 11.83x
Washington Nationals Fans 26.02% 11.52x
Philadelphia Trip Planners 24.59% 11.35x
Liberal Think Tank Readers 26.50% 10.81x
Lawyers 24.20% 10.78x
Advertising Professionals 23.56% 10.74x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Bonobos.

Location Composition Index
Bonobos 0.03% 3.05x
Ann Taylor 0.03% 2.70x
Uniqlo 0.02% 2.48x
Jos A. Bank Clothiers 0.07% 2.28x
Lululemon 0.05% 2.13x
Kate Spade 0.03% 1.91x
Madewell 0.03% 1.84x
LOFT 0.08% 1.82x
J. Crew 0.06% 1.76x
Free People 0.03% 1.69x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is mcenearney.com.

Website Composition Index
mcenearney.com 1.16% 129.22x
bethesdamagazine.com 1.23% 126.10x
wolftrap.org 4.43% 123.20x
birchmere.com 1.78% 119.67x
shakespearetheatre.org 1.46% 115.68x
montgomeryparks.org 4.22% 113.01x
runpacers.com 1.31% 110.56x
usbg.gov 1.07% 110.44x
urbanturf.com 3.67% 109.20x
fxva.com 3.66% 108.73x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 45.17x
Baltimore Cluster 41.28% 19.64x
Virginia Athletics 0.69% 19.18x
Philanthropy - Nonprofits 0.87% 15.62x
London Tourism 0.15% 14.58x
Delaware Cluster 5.65% 14.22x
Lacrosse College Athletics 1.07% 13.40x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 13.30x
Space & National Security 5.85% 13.16x
Feminism 0.76% 12.33x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male