Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 44.33% | 19.23x |
| Retired Government Employees | 44.67% | 19.21x |
| Washington DC Trip Planners | 54.11% | 16.85x |
| Mid-Atlantic Voters | 42.71% | 15.38x |
| Liberal News Readers | 23.40% | 11.02x |
| Liberal Think Tank Readers | 27.33% | 10.81x |
| Philadelphia Trip Planners | 24.96% | 10.80x |
| Washington Nationals Fans | 25.76% | 10.68x |
| Norfolk and Virginia Beach Trip Planners | 32.48% | 10.39x |
| Advertising Professionals | 23.48% | 10.26x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.24% | 2.77x |
| Ann Taylor | 0.06% | 2.51x |
| Uniqlo | 0.04% | 2.45x |
| Jos A. Bank Clothiers | 0.67% | 2.42x |
| REI | 0.03% | 2.11x |
| LL Bean | 0.01% | 1.76x |
| Kate Spade | 0.04% | 1.72x |
| Madewell | 0.02% | 1.65x |
| Topshop | 0.04% | 1.65x |
| J. Crew | 0.03% | 1.62x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is bethesdamagazine.com.
| Website | Composition | Index |
| bethesdamagazine.com | 1.75% | 126.76x |
| mcenearney.com | 1.60% | 124.67x |
| wolftrap.org | 5.72% | 122.11x |
| shakespearetheatre.org | 1.57% | 121.14x |
| birchmere.com | 1.92% | 120.56x |
| runpacers.com | 1.24% | 114.19x |
| montgomeryparks.org | 4.60% | 112.54x |
| sigtheatre.org | 1.34% | 110.03x |
| fxva.com | 3.94% | 108.72x |
| urbanturf.com | 3.69% | 107.10x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.02% | 44.95x |
| Baltimore Cluster | 41.23% | 19.48x |
| Virginia Athletics | 0.75% | 19.06x |
| Philanthropy - Nonprofits | 1.00% | 16.55x |
| Aid Groups | 1.47% | 15.54x |
| London Tourism | 0.20% | 14.26x |
| Lacrosse College Athletics | 1.23% | 13.93x |
| Delaware Cluster | 5.98% | 13.69x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.13% | 13.44x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.48% | 13.14x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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