Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 627.4 Thousand Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 627.4 thousand unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 48.29% 25.17x
Retired Government Employees 47.02% 24.55x
Washington DC Trip Planners 37.05% 19.54x
Mid-Atlantic Voters 41.60% 14.30x
Liberal News Readers 14.97% 14.17x
Washington Nationals Fans 37.02% 14.12x
Post COVID-19 Restaurant Reopening Researchers 11.85% 12.31x
Social Distancing Content Readers 13.40% 12.31x
Advertising Professionals 15.06% 12.20x
Financial Business Intelligence Researchers 14.64% 12.12x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Lululemon.

Location Composition Index
Lululemon 0.02% 3.81x
Brooks Brothers 0.01% 3.10x
H&M 0.03% 2.93x
Jos A. Bank Clothiers 0.02% 2.90x
Hugo Boss 0.01% 2.17x
Talbots 0.02% 2.16x
Coach 0.01% 2.00x
Gap 0.03% 1.93x
Forever 21 0.01% 1.68x
Zumiez 0.04% 1.50x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is loudountimes.com.

Website Composition Index
loudountimes.com 4.80% 149.93x
tysonsreporter.com 1.48% 128.02x
potomaclocal.com 2.93% 126.15x
restonnow.com 2.37% 125.90x
popville.com 14.66% 124.80x
dclibrary.org 2.07% 120.30x
alxnow.com 2.66% 109.14x
ffxnow.com 2.98% 105.84x
princewilliamtimes.com 5.56% 105.17x
fredericksburg.com 15.83% 98.43x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Baltimore Cluster.

Content Affinity Composition Index
Baltimore Cluster 49.54% 19.59x
Meeting Planning & Hotels 0.07% 19.28x
Virginia Athletics 0.17% 16.92x
Virginia News 35.48% 16.00x
University Press 0.06% 13.92x
Mid-Atlantic Beaches 0.02% 13.23x
Costumes 0.02% 13.08x
Lacrosse College Athletics 0.14% 11.83x
Philanthropy - Nonprofits 0.07% 10.95x
Community Planning & Transportation 0.28% 10.75x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male