Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 972.1 Thousand Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 972.1 thousand unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 53.11% 24.03x
Retired Government Employees 52.75% 24.00x
Washington DC Trip Planners 49.71% 15.69x
Liberal News Readers 25.67% 14.51x
Mid-Atlantic Voters 41.97% 14.34x
Advertising Professionals 24.54% 14.22x
Financial Business Intelligence Researchers 25.07% 13.75x
Lawyers 25.85% 13.39x
Cholesterol Researchers 21.43% 13.27x
Executive and C-Suite 20.64% 13.07x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.68x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is wmata.com.

Website Composition Index
wmata.com 2.44% 150.20x
dcist.com 2.20% 146.27x
visitalexandriava.com 1.33% 139.21x
wamu.org 1.39% 138.33x
loudountimes.com 7.10% 128.15x
dccondoboutique.com 1.81% 123.78x
popville.com 15.65% 111.75x
dclibrary.org 2.05% 106.97x
restonnow.com 2.22% 103.53x
fairfaxtimes.com 1.36% 102.32x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.34% 21.38x
South Carolina Beach Travel 0.18% 17.86x
Baltimore Cluster 53.37% 16.28x
Delaware Cluster 5.96% 16.20x
Virginia News 42.67% 15.46x
Mid-Atlantic Beaches 0.08% 15.40x
Concert Posters 0.03% 14.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 13.88x
Meeting Planning & Hotels 0.15% 13.86x
Space & National Security 4.86% 13.47x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male