Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 2.1 Million Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 34.95% 19.42x
Federal Employee Benefits Researchers 34.73% 19.41x
Washington DC Trip Planners 49.26% 19.03x
Mid-Atlantic Voters 37.88% 17.30x
Federal Employees 25.08% 11.53x
Washington Nationals Fans 20.05% 11.21x
Mid-Range Grocery Shoppers 29.17% 10.86x
Liberal News Readers 16.09% 10.35x
Philadelphia Trip Planners 18.32% 10.23x
Sightseeing Travelers 25.13% 9.92x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.07% 3.06x
Uniqlo 0.03% 2.47x
J. Crew 0.09% 2.42x
Jos A. Bank Clothiers 0.36% 2.40x
Chicos 0.12% 2.38x
LOFT 0.10% 2.18x
Madewell 0.04% 2.13x
Hugo Boss 0.04% 2.05x
Kate Spade 0.04% 2.02x
Banana Republic 0.09% 2.02x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is coxfarms.com.

Website Composition Index
coxfarms.com 1.80% 170.24x
arenastage.org 1.07% 168.96x
dccondoboutique.com 1.96% 163.36x
thingstododc.com 1.12% 163.19x
culturecapital.com 1.62% 161.88x
bethesdamagazine.com 4.51% 160.45x
mcenearney.com 1.71% 159.42x
birchmere.com 2.20% 156.19x
usbg.gov 2.05% 152.05x
montgomeryparks.org 4.47% 149.27x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.09% 52.89x
Baltimore Cluster 36.49% 21.64x
Virginia Athletics 0.91% 17.71x
Philanthropy - Nonprofits 1.43% 17.08x
Lacrosse College Athletics 1.75% 14.44x
Aid Groups 2.30% 13.94x
Delaware Cluster 4.34% 13.82x
Virginia News 25.02% 13.77x
London Tourism 0.46% 13.49x
Community Planning & Transportation 1.11% 13.43x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male