Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 1.8 Million Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 48.66% 17.92x
Retired Government Employees 48.96% 17.81x
Washington DC Trip Planners 53.31% 15.82x
Mid-Atlantic Voters 42.41% 14.25x
Liberal News Readers 26.46% 10.69x
Philadelphia Trip Planners 27.16% 10.46x
Washington Nationals Fans 28.41% 10.30x
Advertising Professionals 26.06% 9.91x
Norfolk and Virginia Beach Trip Planners 32.29% 9.90x
Executive and C-Suite 24.11% 9.88x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Bonobos.

Location Composition Index
Bonobos 0.03% 3.07x
Uniqlo 0.03% 2.55x
Ann Taylor 0.03% 2.13x
Jos A. Bank Clothiers 0.08% 2.06x
Lululemon 0.07% 1.91x
Madewell 0.04% 1.87x
Brooks Brothers 0.05% 1.86x
REI 0.02% 1.80x
Urban Outfitters 0.06% 1.72x
Kate Spade 0.04% 1.71x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is mcenearney.com.

Website Composition Index
mcenearney.com 1.01% 120.43x
bethesdamagazine.com 1.04% 117.26x
wolftrap.org 4.02% 114.57x
birchmere.com 1.73% 114.27x
shakespearetheatre.org 1.38% 111.13x
montgomeryparks.org 4.06% 108.93x
runpacers.com 1.17% 107.32x
visitloudoun.org 1.64% 106.93x
fcps.edu 2.55% 106.78x
fxva.com 3.52% 105.11x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.67% 20.04x
Baltimore Cluster 40.94% 19.10x
Philanthropy - Nonprofits 0.74% 14.87x
Delaware Cluster 5.63% 14.25x
London Tourism 0.13% 13.67x
Lacrosse College Athletics 1.05% 13.44x
Space & National Security 6.31% 12.96x
Aid Groups 1.29% 12.59x
Community Planning & Transportation 0.87% 12.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 12.43x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male