Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 1.4 Million Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 47.50% 24.28x
Retired Government Employees 47.54% 23.98x
Mid-Atlantic Voters 44.40% 15.86x
Washington DC Trip Planners 52.47% 15.84x
Liberal News Readers 23.41% 15.24x
Financial Business Intelligence Researchers 21.67% 13.99x
Executive and C-Suite 20.22% 13.95x
Financial News Readers 21.03% 13.90x
Advertising Professionals 23.45% 13.78x
Cholesterol Researchers 21.71% 13.25x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 2.96x
White House Black Market 0.02% 2.38x
Talbots 0.01% 2.03x
LOFT 0.01% 1.52x
Gap 0.01% 1.51x
Chicos 0.01% 1.35x
Mens Wearhouse 0.01% 1.10x
Carhartt 0.09% 0.68x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is fcps.edu.

Website Composition Index
fcps.edu 1.14% 97.27x
montgomeryparks.org 1.69% 97.11x
wolftrap.org 1.59% 93.80x
fxva.com 1.58% 92.34x
potomaclocal.com 1.21% 89.69x
urbanturf.com 1.42% 88.52x
wmata.com 10.21% 86.76x
visitalexandriava.com 2.50% 85.86x
dcist.com 8.40% 85.67x
fauquiernow.com 1.13% 84.99x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.39% 26.72x
London Tourism 0.03% 19.24x
Baltimore Cluster 52.02% 16.66x
Delaware Cluster 7.67% 16.41x
Philanthropy - Nonprofits 0.38% 15.59x
Environmental Conservation 0.06% 15.39x
South Carolina Beach Travel 0.86% 14.99x
Lacrosse College Athletics 0.51% 14.96x
Space & National Security 5.17% 14.81x
Social & Demographic Trends 0.25% 14.11x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male