Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 2 Million Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 33.85% 19.78x
Washington DC Trip Planners 51.02% 18.76x
Mid-Atlantic Voters 40.25% 16.94x
Federal Employees 26.79% 12.15x
Mid-Range Grocery Shoppers 29.72% 10.98x
Washington Nationals Fans 5.89% 10.93x
Liberal News Readers 14.16% 10.02x
Sightseeing Travelers 25.65% 9.91x
Philadelphia Trip Planners 17.32% 9.84x
Travel Book Readers 0.08% 9.32x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.08% 4.75x
Uniqlo 0.03% 3.07x
Madewell 0.03% 2.44x
LOFT 0.08% 2.34x
Chicos 0.10% 2.33x
Banana Republic 0.08% 2.24x
J. Crew 0.06% 2.18x
Zara 0.05% 2.15x
Urban Outfitters 0.08% 2.15x
Kate Spade 0.04% 2.02x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is humanerescuealliance.org.

Website Composition Index
humanerescuealliance.org 0.52% 176.66x
shopfairoaksmall.com 0.53% 171.20x
btwimages.com 0.57% 170.17x
northernvirginiamag.com 0.59% 167.50x
washingtoncitypaper.com 0.63% 167.32x
arenastage.org 1.76% 162.42x
mcenearney.com 2.08% 156.81x
gaithersburgmd.gov 1.65% 156.80x
wolftrap.org 6.67% 155.76x
birchmere.com 2.18% 155.51x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.13% 49.23x
Baltimore Cluster 37.80% 22.68x
Virginia Athletics 0.83% 18.93x
Philanthropy - Nonprofits 1.48% 16.09x
Delaware Cluster 4.78% 14.43x
Lacrosse College Athletics 1.81% 14.39x
Virginia News 23.73% 14.11x
Aid Groups 2.49% 13.51x
London Tourism & Events 0.35% 12.33x
Space & National Security 7.51% 12.20x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999