Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 428.7 Thousand Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 428.7 thousand unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 50.21% 31.29x
Retired Government Employees 49.11% 30.80x
Washington DC Trip Planners 34.01% 27.28x
Federal Employees 28.30% 19.46x
Federal Government Discount Researchers 23.26% 16.60x
COVID Testing Researchers 10.32% 16.14x
Washington Nationals Fans 33.40% 15.91x
Advertising Professionals 16.13% 14.66x
Mid-Atlantic Voters 44.33% 14.32x
Women’s Lifestyle Blogs Researchers 8.40% 14.19x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Bonobos.

Location Composition Index
Bonobos 0.01% 4.53x
Lululemon 0.04% 4.30x
Jos A. Bank Clothiers 0.02% 3.83x
Talbots 0.03% 2.98x
H&M 0.03% 2.22x
Madewell 0.01% 2.19x
American Apparel 0.02% 2.11x
Gap 0.01% 1.70x
Dressbarn 0.01% 1.48x
LOFT 0.01% 1.48x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is popville.com.

Website Composition Index
popville.com 18.16% 177.28x
dclibrary.org 2.61% 171.69x
alxnow.com 3.12% 154.82x
ffxnow.com 5.63% 151.35x
fredericksburg.com 13.92% 149.98x
princewilliamtimes.com 4.89% 138.49x
wmal.com 4.71% 135.24x
usbg.gov 1.85% 133.56x
washingtonian.com 48.29% 131.90x
arlnow.com 9.18% 121.72x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Baltimore Cluster.

Content Affinity Composition Index
Baltimore Cluster 46.67% 30.73x
Virginia Athletics 0.17% 23.60x
Virginia News 32.23% 20.89x
Public Policy Media 0.61% 14.72x
Lacrosse College Athletics 0.12% 14.56x
Delaware Cluster 3.95% 13.76x
Costumes 0.02% 13.08x
Space & National Security 3.20% 12.61x
Philanthropy - Nonprofits 0.06% 12.39x
San Francisco Bay Area Cluster 5.48% 12.37x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male