Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 833.7 thousand unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Retired Government Employees.
| Interest | Composition | Index |
| Retired Government Employees | 49.28% | 26.50x |
| Federal Employee Benefits Researchers | 50.79% | 26.40x |
| Washington DC Trip Planners | 53.32% | 16.57x |
| Mid-Atlantic Voters | 43.80% | 15.42x |
| Liberal News Readers | 18.51% | 13.75x |
| Advertising Professionals | 18.83% | 13.17x |
| Post COVID-19 Restaurant Reopening Researchers | 13.45% | 13.15x |
| Lawyers | 19.53% | 13.06x |
| Social Distancing Content Readers | 14.85% | 12.93x |
| Financial Business Intelligence Researchers | 18.34% | 12.86x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.43x |
| J. Crew | 0.01% | 1.37x |
| Jos A. Bank Clothiers | 0.02% | 1.24x |
| Forever 21 | 0.01% | 1.16x |
| Chicos | 0.02% | 1.03x |
| Old Navy | 0.03% | 1.03x |
| LOFT | 0.02% | 1.00x |
| Express | 0.01% | 0.79x |
| Gap | 0.01% | 0.75x |
| Lane Bryant | 0.01% | 0.72x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is dccondoboutique.com.
| Website | Composition | Index |
| dccondoboutique.com | 1.35% | 163.89x |
| loudountimes.com | 6.63% | 151.69x |
| popville.com | 15.11% | 135.46x |
| dclibrary.org | 2.13% | 134.49x |
| fairfaxtimes.com | 1.53% | 124.44x |
| restonnow.com | 3.09% | 121.23x |
| washington.cbslocal.com | 1.38% | 120.18x |
| usbg.gov | 1.55% | 114.57x |
| tysonsreporter.com | 1.10% | 108.43x |
| alxnow.com | 1.47% | 105.98x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.21% | 24.10x |
| Meeting Planning & Hotels | 0.10% | 19.63x |
| Baltimore Cluster | 50.50% | 17.62x |
| Virginia News | 37.52% | 16.69x |
| International Development & Health | 0.04% | 15.70x |
| Middle East News | 2.16% | 14.75x |
| Costumes | 0.02% | 13.08x |
| Public Policy Media | 0.98% | 13.07x |
| Lacrosse College Athletics | 0.17% | 13.03x |
| Space & National Security | 4.03% | 12.85x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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