Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 642.5 Thousand Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 642.5 thousand unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 53.31% 24.42x
Retired Government Employees 53.12% 24.17x
Washington DC Trip Planners 50.72% 15.67x
Mid-Atlantic Voters 44.27% 15.20x
Liberal News Readers 27.10% 15.03x
Financial Business Intelligence Researchers 26.04% 14.31x
Advertising Professionals 26.01% 14.25x
Cholesterol Researchers 22.60% 14.01x
Financial News Readers 23.77% 13.59x
TV Advertising Professionals 23.79% 13.59x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.75x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is dcist.com.

Website Composition Index
dcist.com 3.60% 125.62x
visitalexandriava.com 1.44% 125.31x
wmata.com 4.06% 124.58x
loudountimes.com 7.69% 119.62x
wamu.org 2.40% 117.55x
dccondoboutique.com 1.51% 113.98x
popville.com 16.39% 100.41x
fairfaxtimes.com 1.49% 96.57x
dclibrary.org 1.85% 95.78x
washington.cbslocal.com 1.59% 94.18x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.28% 31.63x
Delaware Cluster 6.51% 18.40x
South Carolina Beach Travel 0.33% 18.16x
Lacrosse College Athletics 0.31% 17.88x
Baltimore Cluster 52.83% 17.03x
Virginia News 44.21% 15.70x
Philanthropy - Nonprofits 0.19% 14.78x
Space & National Security 4.71% 14.73x
Mid-Atlantic Beaches 0.10% 14.71x
Meeting Planning & Hotels 0.18% 14.66x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male