Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 833.7 Thousand Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 833.7 thousand unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 49.28% 26.50x
Federal Employee Benefits Researchers 50.79% 26.40x
Washington DC Trip Planners 53.32% 16.57x
Mid-Atlantic Voters 43.80% 15.42x
Liberal News Readers 18.51% 13.75x
Advertising Professionals 18.83% 13.17x
Post COVID-19 Restaurant Reopening Researchers 13.45% 13.15x
Lawyers 19.53% 13.06x
Social Distancing Content Readers 14.85% 12.93x
Financial Business Intelligence Researchers 18.34% 12.86x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Talbots.

Location Composition Index
Talbots 0.01% 1.43x
J. Crew 0.01% 1.37x
Jos A. Bank Clothiers 0.02% 1.24x
Forever 21 0.01% 1.16x
Chicos 0.02% 1.03x
Old Navy 0.03% 1.03x
LOFT 0.02% 1.00x
Express 0.01% 0.79x
Gap 0.01% 0.75x
Lane Bryant 0.01% 0.72x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is dccondoboutique.com.

Website Composition Index
dccondoboutique.com 1.35% 163.89x
loudountimes.com 6.63% 151.69x
popville.com 15.11% 135.46x
dclibrary.org 2.13% 134.49x
fairfaxtimes.com 1.53% 124.44x
restonnow.com 3.09% 121.23x
washington.cbslocal.com 1.38% 120.18x
usbg.gov 1.55% 114.57x
tysonsreporter.com 1.10% 108.43x
alxnow.com 1.47% 105.98x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.21% 24.10x
Meeting Planning & Hotels 0.10% 19.63x
Baltimore Cluster 50.50% 17.62x
Virginia News 37.52% 16.69x
International Development & Health 0.04% 15.70x
Middle East News 2.16% 14.75x
Costumes 0.02% 13.08x
Public Policy Media 0.98% 13.07x
Lacrosse College Athletics 0.17% 13.03x
Space & National Security 4.03% 12.85x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male