Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 2 Million Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 44.81% 18.64x
Federal Employee Benefits Researchers 33.52% 18.04x
Retired Government Employees 34.31% 17.80x
Mid-Atlantic Voters 34.05% 16.77x
Norfolk and Virginia Beach Trip Planners 26.73% 10.71x
Federal Employees 22.70% 9.88x
Mid-Range Grocery Shoppers 22.60% 9.87x
Liberal News Readers 19.60% 9.83x
Philadelphia Trip Planners 19.91% 9.82x
Liberal Think Tank Readers 22.35% 9.40x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Uniqlo.

Location Composition Index
Uniqlo 0.05% 2.64x
Bonobos 0.16% 2.53x
Johnston and Murphy 0.37% 2.37x
Calvin Klein 0.01% 2.35x
Jos A. Bank Clothiers 0.79% 2.28x
Ann Taylor 0.07% 2.24x
Topshop 0.03% 1.83x
J. Crew 0.13% 1.79x
H&M 0.14% 1.67x
REI 0.03% 1.65x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is coxfarms.com.

Website Composition Index
coxfarms.com 1.22% 114.36x
dccondoboutique.com 1.22% 112.07x
culturecapital.com 1.01% 105.52x
bethesdamagazine.com 3.00% 104.77x
birchmere.com 2.12% 103.94x
usbg.gov 1.30% 103.52x
mcenearney.com 1.88% 102.80x
runpacers.com 1.47% 100.99x
shakespearetheatre.org 1.95% 100.88x
fcps.edu 2.80% 98.90x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 37.51x
Virginia Athletics 0.86% 16.47x
Baltimore Cluster 38.58% 15.38x
Philanthropy - Nonprofits 0.82% 13.78x
Lacrosse College Athletics 1.40% 12.26x
Community Planning & Transportation 0.73% 11.88x
Aid Groups 1.40% 11.33x
Delaware Cluster 5.20% 11.10x
London Tourism 0.33% 10.94x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.49% 10.61x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male