Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 627.4 thousand unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 48.29% | 25.17x |
| Retired Government Employees | 47.02% | 24.55x |
| Washington DC Trip Planners | 37.05% | 19.54x |
| Mid-Atlantic Voters | 41.60% | 14.30x |
| Liberal News Readers | 14.97% | 14.17x |
| Washington Nationals Fans | 37.02% | 14.12x |
| Post COVID-19 Restaurant Reopening Researchers | 11.85% | 12.31x |
| Social Distancing Content Readers | 13.40% | 12.31x |
| Advertising Professionals | 15.06% | 12.20x |
| Financial Business Intelligence Researchers | 14.64% | 12.12x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.02% | 3.81x |
| Brooks Brothers | 0.01% | 3.10x |
| H&M | 0.03% | 2.93x |
| Jos A. Bank Clothiers | 0.02% | 2.90x |
| Hugo Boss | 0.01% | 2.17x |
| Talbots | 0.02% | 2.16x |
| Coach | 0.01% | 2.00x |
| Gap | 0.03% | 1.93x |
| Forever 21 | 0.01% | 1.68x |
| Zumiez | 0.04% | 1.50x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is loudountimes.com.
| Website | Composition | Index |
| loudountimes.com | 4.80% | 149.93x |
| tysonsreporter.com | 1.48% | 128.02x |
| potomaclocal.com | 2.93% | 126.15x |
| restonnow.com | 2.37% | 125.90x |
| popville.com | 14.66% | 124.80x |
| dclibrary.org | 2.07% | 120.30x |
| alxnow.com | 2.66% | 109.14x |
| ffxnow.com | 2.98% | 105.84x |
| princewilliamtimes.com | 5.56% | 105.17x |
| fredericksburg.com | 15.83% | 98.43x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Baltimore Cluster.
| Content Affinity | Composition | Index |
| Baltimore Cluster | 49.54% | 19.59x |
| Meeting Planning & Hotels | 0.07% | 19.28x |
| Virginia Athletics | 0.17% | 16.92x |
| Virginia News | 35.48% | 16.00x |
| University Press | 0.06% | 13.92x |
| Mid-Atlantic Beaches | 0.02% | 13.23x |
| Costumes | 0.02% | 13.08x |
| Lacrosse College Athletics | 0.14% | 11.83x |
| Philanthropy - Nonprofits | 0.07% | 10.95x |
| Community Planning & Transportation | 0.28% | 10.75x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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