Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 2.1 Million Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 32.49% 22.89x
Retired Government Employees 32.85% 22.68x
Washington DC Trip Planners 45.93% 22.15x
Mid-Atlantic Voters 34.63% 20.51x
Federal Employees 23.04% 12.69x
Washington Nationals Fans 17.13% 12.29x
Liberal News Readers 15.99% 11.92x
Mid-Range Grocery Shoppers 24.07% 11.71x
Philadelphia Trip Planners 18.04% 11.44x
Fertility Treatment Researchers 21.04% 11.08x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.15% 2.52x
Jos A. Bank Clothiers 0.56% 2.24x
LOFT 0.10% 1.92x
Mens Wearhouse 0.52% 1.28x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is coxfarms.com.

Website Composition Index
coxfarms.com 1.53% 145.50x
dccondoboutique.com 1.57% 143.19x
culturecapital.com 1.29% 135.54x
bethesdamagazine.com 3.68% 134.90x
birchmere.com 2.21% 133.07x
mcenearney.com 1.84% 132.04x
usbg.gov 1.66% 131.58x
runpacers.com 1.67% 128.23x
wolftrap.org 6.26% 125.90x
shakespearetheatre.org 2.09% 125.31x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Baltimore Cluster.

Content Affinity Composition Index
Baltimore Cluster 37.65% 19.65x
Aid Groups 2.04% 13.22x
Lacrosse College Athletics 1.60% 13.17x
Delaware Cluster 4.44% 12.86x
Virginia News 25.22% 12.58x
Space & National Security 6.89% 12.35x
Middle East News 4.59% 11.93x
Social & Demographic Trends 2.10% 10.53x
Public Policy Media 2.73% 9.78x
Art News & Products 1.54% 9.75x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male