Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 984.5 thousand unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 53.26% | 23.41x |
| Retired Government Employees | 52.84% | 23.18x |
| Liberal News Readers | 25.16% | 14.95x |
| Washington DC Trip Planners | 50.16% | 14.81x |
| Cholesterol Researchers | 20.63% | 14.30x |
| Advertising Professionals | 23.69% | 14.25x |
| Mid-Atlantic Voters | 41.07% | 14.11x |
| Financial Business Intelligence Researchers | 24.61% | 14.10x |
| Executive and C-Suite | 20.88% | 13.38x |
| Lawyers | 25.44% | 13.36x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.72x |
| LOFT | 0.02% | 1.67x |
| Lululemon | 0.01% | 1.67x |
| H&M | 0.01% | 1.61x |
| Banana Republic | 0.02% | 1.37x |
| Chicos | 0.02% | 1.26x |
| White House Black Market | 0.02% | 1.25x |
| Gymboree | 0.02% | 1.23x |
| Jos A. Bank Clothiers | 0.01% | 1.17x |
| Dressbarn | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is wmata.com.
| Website | Composition | Index |
| wmata.com | 1.24% | 162.49x |
| dcist.com | 1.16% | 157.83x |
| visitalexandriava.com | 1.17% | 141.06x |
| dccondoboutique.com | 1.82% | 132.33x |
| loudountimes.com | 6.85% | 131.70x |
| popville.com | 15.48% | 119.90x |
| dclibrary.org | 2.09% | 118.78x |
| fairfaxtimes.com | 1.82% | 104.40x |
| restonnow.com | 3.13% | 102.79x |
| princewilliamtimes.com | 6.32% | 101.64x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.27% | 23.36x |
| Concert Posters | 0.02% | 17.23x |
| South Carolina Beach Travel | 0.07% | 16.83x |
| Virginia News | 41.14% | 15.64x |
| Baltimore Cluster | 53.03% | 15.30x |
| Delaware Cluster | 6.11% | 15.20x |
| International Development & Health | 0.07% | 14.92x |
| Lacrosse College Athletics | 0.28% | 14.61x |
| Meeting Planning & Hotels | 0.13% | 14.54x |
| Middle East News | 3.09% | 14.24x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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