Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Retired Government Employees.
| Interest | Composition | Index |
| Retired Government Employees | 55.60% | 21.40x |
| Federal Employee Benefits Researchers | 55.50% | 21.40x |
| Liberal News Readers | 29.10% | 14.42x |
| Washington DC Trip Planners | 51.05% | 14.06x |
| Mid-Atlantic Voters | 45.64% | 13.64x |
| Advertising Professionals | 28.72% | 13.32x |
| Financial Business Intelligence Researchers | 27.85% | 13.29x |
| Cholesterol Researchers | 26.04% | 13.23x |
| Financial News Readers | 26.12% | 13.13x |
| Ivy League College Researchers | 27.45% | 12.80x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 2.57x |
| Gymboree | 0.01% | 2.32x |
| LOFT | 0.01% | 1.73x |
| Dressbarn | 0.01% | 1.73x |
| White House Black Market | 0.01% | 1.67x |
| Chicos | 0.01% | 1.55x |
| Mens Wearhouse | 0.01% | 1.26x |
| The Childrens Place | 0.01% | 0.97x |
| Old Navy | 0.01% | 0.91x |
| Victoria's Secret | 0.01% | 0.88x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is montgomeryparks.org.
| Website | Composition | Index |
| montgomeryparks.org | 1.14% | 169.39x |
| wolftrap.org | 1.09% | 157.10x |
| fxva.com | 1.09% | 156.08x |
| wmata.com | 7.01% | 151.74x |
| dcist.com | 5.93% | 147.52x |
| visitalexandriava.com | 1.96% | 146.07x |
| wamu.org | 4.06% | 138.49x |
| loudountimes.com | 9.37% | 136.53x |
| dccondoboutique.com | 1.35% | 134.20x |
| dclibrary.org | 1.76% | 119.10x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.38% | 31.71x |
| Delaware Cluster | 7.59% | 19.00x |
| Lacrosse College Athletics | 0.46% | 18.06x |
| Baltimore Cluster | 53.22% | 17.42x |
| South Carolina Beach Travel | 0.53% | 15.67x |
| Social & Demographic Trends | 0.14% | 15.56x |
| Philanthropy - Nonprofits | 0.27% | 15.46x |
| Virginia News | 45.13% | 15.34x |
| Space & National Security | 5.18% | 15.15x |
| London Tourism | 0.02% | 15.02x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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