Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 32.49% | 22.89x |
| Retired Government Employees | 32.85% | 22.68x |
| Washington DC Trip Planners | 45.93% | 22.15x |
| Mid-Atlantic Voters | 34.63% | 20.51x |
| Federal Employees | 23.04% | 12.69x |
| Washington Nationals Fans | 17.13% | 12.29x |
| Liberal News Readers | 15.99% | 11.92x |
| Mid-Range Grocery Shoppers | 24.07% | 11.71x |
| Philadelphia Trip Planners | 18.04% | 11.44x |
| Fertility Treatment Researchers | 21.04% | 11.08x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.15% | 2.52x |
| Jos A. Bank Clothiers | 0.56% | 2.24x |
| LOFT | 0.10% | 1.92x |
| Mens Wearhouse | 0.52% | 1.28x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is coxfarms.com.
| Website | Composition | Index |
| coxfarms.com | 1.53% | 145.50x |
| dccondoboutique.com | 1.57% | 143.19x |
| culturecapital.com | 1.29% | 135.54x |
| bethesdamagazine.com | 3.68% | 134.90x |
| birchmere.com | 2.21% | 133.07x |
| mcenearney.com | 1.84% | 132.04x |
| usbg.gov | 1.66% | 131.58x |
| runpacers.com | 1.67% | 128.23x |
| wolftrap.org | 6.26% | 125.90x |
| shakespearetheatre.org | 2.09% | 125.31x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Baltimore Cluster.
| Content Affinity | Composition | Index |
| Baltimore Cluster | 37.65% | 19.65x |
| Aid Groups | 2.04% | 13.22x |
| Lacrosse College Athletics | 1.60% | 13.17x |
| Delaware Cluster | 4.44% | 12.86x |
| Virginia News | 25.22% | 12.58x |
| Space & National Security | 6.89% | 12.35x |
| Middle East News | 4.59% | 11.93x |
| Social & Demographic Trends | 2.10% | 10.53x |
| Public Policy Media | 2.73% | 9.78x |
| Art News & Products | 1.54% | 9.75x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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