Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 984.5 Thousand Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 984.5 thousand unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 53.26% 23.41x
Retired Government Employees 52.84% 23.18x
Liberal News Readers 25.16% 14.95x
Washington DC Trip Planners 50.16% 14.81x
Cholesterol Researchers 20.63% 14.30x
Advertising Professionals 23.69% 14.25x
Mid-Atlantic Voters 41.07% 14.11x
Financial Business Intelligence Researchers 24.61% 14.10x
Executive and C-Suite 20.88% 13.38x
Lawyers 25.44% 13.36x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.72x
LOFT 0.02% 1.67x
Lululemon 0.01% 1.67x
H&M 0.01% 1.61x
Banana Republic 0.02% 1.37x
Chicos 0.02% 1.26x
White House Black Market 0.02% 1.25x
Gymboree 0.02% 1.23x
Jos A. Bank Clothiers 0.01% 1.17x
Dressbarn 0.01% 1.06x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is wmata.com.

Website Composition Index
wmata.com 1.24% 162.49x
dcist.com 1.16% 157.83x
visitalexandriava.com 1.17% 141.06x
dccondoboutique.com 1.82% 132.33x
loudountimes.com 6.85% 131.70x
popville.com 15.48% 119.90x
dclibrary.org 2.09% 118.78x
fairfaxtimes.com 1.82% 104.40x
restonnow.com 3.13% 102.79x
princewilliamtimes.com 6.32% 101.64x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.27% 23.36x
Concert Posters 0.02% 17.23x
South Carolina Beach Travel 0.07% 16.83x
Virginia News 41.14% 15.64x
Baltimore Cluster 53.03% 15.30x
Delaware Cluster 6.11% 15.20x
International Development & Health 0.07% 14.92x
Lacrosse College Athletics 0.28% 14.61x
Meeting Planning & Hotels 0.13% 14.54x
Middle East News 3.09% 14.24x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male