Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 47.50% | 24.28x |
| Retired Government Employees | 47.54% | 23.98x |
| Mid-Atlantic Voters | 44.40% | 15.86x |
| Washington DC Trip Planners | 52.47% | 15.84x |
| Liberal News Readers | 23.41% | 15.24x |
| Financial Business Intelligence Researchers | 21.67% | 13.99x |
| Executive and C-Suite | 20.22% | 13.95x |
| Financial News Readers | 21.03% | 13.90x |
| Advertising Professionals | 23.45% | 13.78x |
| Cholesterol Researchers | 21.71% | 13.25x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.02% | 2.96x |
| White House Black Market | 0.02% | 2.38x |
| Talbots | 0.01% | 2.03x |
| LOFT | 0.01% | 1.52x |
| Gap | 0.01% | 1.51x |
| Chicos | 0.01% | 1.35x |
| Mens Wearhouse | 0.01% | 1.10x |
| Carhartt | 0.09% | 0.68x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is fcps.edu.
| Website | Composition | Index |
| fcps.edu | 1.14% | 97.27x |
| montgomeryparks.org | 1.69% | 97.11x |
| wolftrap.org | 1.59% | 93.80x |
| fxva.com | 1.58% | 92.34x |
| potomaclocal.com | 1.21% | 89.69x |
| urbanturf.com | 1.42% | 88.52x |
| wmata.com | 10.21% | 86.76x |
| visitalexandriava.com | 2.50% | 85.86x |
| dcist.com | 8.40% | 85.67x |
| fauquiernow.com | 1.13% | 84.99x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.39% | 26.72x |
| London Tourism | 0.03% | 19.24x |
| Baltimore Cluster | 52.02% | 16.66x |
| Delaware Cluster | 7.67% | 16.41x |
| Philanthropy - Nonprofits | 0.38% | 15.59x |
| Environmental Conservation | 0.06% | 15.39x |
| South Carolina Beach Travel | 0.86% | 14.99x |
| Lacrosse College Athletics | 0.51% | 14.96x |
| Space & National Security | 5.17% | 14.81x |
| Social & Demographic Trends | 0.25% | 14.11x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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