Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 46.16% | 21.23x |
| Retired Government Employees | 46.19% | 20.64x |
| Washington DC Trip Planners | 50.10% | 16.86x |
| Mid-Atlantic Voters | 42.07% | 15.84x |
| Liberal News Readers | 25.21% | 12.27x |
| Advertising Professionals | 23.97% | 11.44x |
| Washington Nationals Fans | 28.80% | 11.17x |
| Financial Business Intelligence Researchers | 22.99% | 11.15x |
| Executive and C-Suite | 21.43% | 11.09x |
| Financial News Readers | 22.27% | 11.03x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.79x |
| Mens Wearhouse | 0.01% | 1.43x |
| Carhartt | 0.08% | 0.64x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is fcps.edu.
| Website | Composition | Index |
| fcps.edu | 1.42% | 101.33x |
| montgomeryparks.org | 2.11% | 100.88x |
| wolftrap.org | 2.04% | 98.30x |
| fxva.com | 1.92% | 95.59x |
| urbanturf.com | 1.66% | 91.75x |
| potomaclocal.com | 1.47% | 91.48x |
| wmata.com | 12.77% | 89.37x |
| dcist.com | 9.55% | 88.01x |
| visitalexandriava.com | 2.92% | 87.80x |
| fauquiernow.com | 1.39% | 87.19x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.48% | 23.75x |
| England Tourism | 0.02% | 15.74x |
| Baltimore Cluster | 50.44% | 15.56x |
| London Tourism | 0.05% | 14.11x |
| Delaware Cluster | 7.37% | 14.00x |
| Environmental Conservation | 0.07% | 13.96x |
| Lacrosse College Athletics | 0.68% | 13.85x |
| Philanthropy - Nonprofits | 0.38% | 13.65x |
| Space & National Security | 5.63% | 13.40x |
| London Tourism & Events | 0.15% | 13.31x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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