Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 642.5 thousand unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 53.31% | 24.42x |
| Retired Government Employees | 53.12% | 24.17x |
| Washington DC Trip Planners | 50.72% | 15.67x |
| Mid-Atlantic Voters | 44.27% | 15.20x |
| Liberal News Readers | 27.10% | 15.03x |
| Financial Business Intelligence Researchers | 26.04% | 14.31x |
| Advertising Professionals | 26.01% | 14.25x |
| Cholesterol Researchers | 22.60% | 14.01x |
| Financial News Readers | 23.77% | 13.59x |
| TV Advertising Professionals | 23.79% | 13.59x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.04% | 0.75x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is dcist.com.
| Website | Composition | Index |
| dcist.com | 3.60% | 125.62x |
| visitalexandriava.com | 1.44% | 125.31x |
| wmata.com | 4.06% | 124.58x |
| loudountimes.com | 7.69% | 119.62x |
| wamu.org | 2.40% | 117.55x |
| dccondoboutique.com | 1.51% | 113.98x |
| popville.com | 16.39% | 100.41x |
| fairfaxtimes.com | 1.49% | 96.57x |
| dclibrary.org | 1.85% | 95.78x |
| washington.cbslocal.com | 1.59% | 94.18x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.28% | 31.63x |
| Delaware Cluster | 6.51% | 18.40x |
| South Carolina Beach Travel | 0.33% | 18.16x |
| Lacrosse College Athletics | 0.31% | 17.88x |
| Baltimore Cluster | 52.83% | 17.03x |
| Virginia News | 44.21% | 15.70x |
| Philanthropy - Nonprofits | 0.19% | 14.78x |
| Space & National Security | 4.71% | 14.73x |
| Mid-Atlantic Beaches | 0.10% | 14.71x |
| Meeting Planning & Hotels | 0.18% | 14.66x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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