Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Retired Government Employees.
| Interest | Composition | Index |
| Retired Government Employees | 35.00% | 19.59x |
| Washington DC Trip Planners | 51.82% | 18.53x |
| Mid-Atlantic Voters | 39.55% | 16.83x |
| Federal Employees | 25.90% | 11.93x |
| Mid-Range Grocery Shoppers | 29.07% | 10.92x |
| Washington Nationals Fans | 19.99% | 10.90x |
| Liberal News Readers | 15.07% | 10.32x |
| Sightseeing Travelers | 25.02% | 10.00x |
| Philadelphia Trip Planners | 18.28% | 10.00x |
| Liberal Think Tank Readers | 21.75% | 9.45x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.05% | 3.00x |
| Madewell | 0.04% | 2.57x |
| LOFT | 0.09% | 2.32x |
| Patagonia | 0.02% | 2.18x |
| Urban Outfitters | 0.08% | 2.13x |
| Zara | 0.04% | 1.83x |
| Abercrombie & Fitch | 0.04% | 1.81x |
| Banana Republic | 0.07% | 1.78x |
| Kate Spade | 0.03% | 1.77x |
| Uniqlo | 0.02% | 1.69x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is arenastage.org.
| Website | Composition | Index |
| arenastage.org | 1.46% | 155.41x |
| gaithersburgmd.gov | 1.35% | 154.60x |
| coxfarms.com | 2.43% | 152.05x |
| mcenearney.com | 1.92% | 151.59x |
| thingstododc.com | 1.22% | 150.00x |
| wolftrap.org | 5.95% | 149.17x |
| dccondoboutique.com | 2.26% | 147.70x |
| culturecapital.com | 2.25% | 147.70x |
| bethesdamagazine.com | 6.06% | 147.26x |
| birchmere.com | 2.25% | 146.84x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Baltimore Cluster.
| Content Affinity | Composition | Index |
| Baltimore Cluster | 38.30% | 22.37x |
| Virginia Athletics | 0.88% | 19.27x |
| Philanthropy - Nonprofits | 1.46% | 16.78x |
| Lacrosse College Athletics | 1.80% | 14.53x |
| Delaware Cluster | 4.66% | 14.25x |
| Virginia News | 24.74% | 13.97x |
| Aid Groups | 2.46% | 13.75x |
| Meeting Planning & Hotels | 0.92% | 12.76x |
| Community Planning & Transportation | 1.20% | 12.69x |
| London Tourism & Events | 0.34% | 12.47x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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