Dstillery Audiences

WASHINGTON & NORTHERN VIRGINIA

Audience Size: 2 Million Devices

Explore the Washington & Northern Virginia Audience

Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Washington & Northern Virginia audience.

Dstillery Crafted Audiences

INTERESTS

The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 47.12% 20.87x
Retired Government Employees 46.95% 20.84x
Washington DC Trip Planners 50.21% 17.77x
Mid-Atlantic Voters 42.13% 15.83x
Liberal News Readers 23.83% 12.17x
Executive and C-Suite 21.19% 11.58x
Philadelphia Trip Planners 23.00% 11.45x
Advertising Professionals 23.06% 11.39x
Liberal Think Tank Readers 25.15% 11.37x
Norfolk and Virginia Beach Trip Planners 30.03% 11.19x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.48x
Old Navy 0.01% 1.29x
Mens Wearhouse 0.01% 1.08x
Carhartt 0.05% 0.51x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington & Northern Virginia audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington & Northern Virginia audience is birchmere.com.

Website Composition Index
birchmere.com 1.22% 101.96x
wolftrap.org 2.89% 100.08x
montgomeryparks.org 2.93% 99.95x
fcps.edu 1.96% 99.66x
visitloudoun.org 1.19% 96.17x
fxva.com 2.59% 95.30x
urbanturf.com 2.30% 91.71x
potomaclocal.com 1.93% 89.37x
dccondoboutique.com 1.04% 88.71x
visitalexandriava.com 3.71% 87.78x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.56% 21.85x
Baltimore Cluster 46.32% 17.15x
Philanthropy - Nonprofits 0.54% 15.66x
England Tourism 0.03% 14.47x
London Tourism 0.08% 14.37x
Space & National Security 5.88% 13.99x
Delaware Cluster 6.07% 13.97x
Community Planning & Transportation 0.77% 13.72x
Lacrosse College Athletics 0.83% 13.58x
Liberal Views on LGBTQ Rights and Pro-Choice 0.29% 12.83x
Composition Percentage: The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male