Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Retired Government Employees.
| Interest | Composition | Index |
| Retired Government Employees | 34.95% | 19.42x |
| Federal Employee Benefits Researchers | 34.73% | 19.41x |
| Washington DC Trip Planners | 49.26% | 19.03x |
| Mid-Atlantic Voters | 37.88% | 17.30x |
| Federal Employees | 25.08% | 11.53x |
| Washington Nationals Fans | 20.05% | 11.21x |
| Mid-Range Grocery Shoppers | 29.17% | 10.86x |
| Liberal News Readers | 16.09% | 10.35x |
| Philadelphia Trip Planners | 18.32% | 10.23x |
| Sightseeing Travelers | 25.13% | 9.92x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.07% | 3.06x |
| Uniqlo | 0.03% | 2.47x |
| J. Crew | 0.09% | 2.42x |
| Jos A. Bank Clothiers | 0.36% | 2.40x |
| Chicos | 0.12% | 2.38x |
| LOFT | 0.10% | 2.18x |
| Madewell | 0.04% | 2.13x |
| Hugo Boss | 0.04% | 2.05x |
| Kate Spade | 0.04% | 2.02x |
| Banana Republic | 0.09% | 2.02x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is coxfarms.com.
| Website | Composition | Index |
| coxfarms.com | 1.80% | 170.24x |
| arenastage.org | 1.07% | 168.96x |
| dccondoboutique.com | 1.96% | 163.36x |
| thingstododc.com | 1.12% | 163.19x |
| culturecapital.com | 1.62% | 161.88x |
| bethesdamagazine.com | 4.51% | 160.45x |
| mcenearney.com | 1.71% | 159.42x |
| birchmere.com | 2.20% | 156.19x |
| usbg.gov | 2.05% | 152.05x |
| montgomeryparks.org | 4.47% | 149.27x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.09% | 52.89x |
| Baltimore Cluster | 36.49% | 21.64x |
| Virginia Athletics | 0.91% | 17.71x |
| Philanthropy - Nonprofits | 1.43% | 17.08x |
| Lacrosse College Athletics | 1.75% | 14.44x |
| Aid Groups | 2.30% | 13.94x |
| Delaware Cluster | 4.34% | 13.82x |
| Virginia News | 25.02% | 13.77x |
| London Tourism | 0.46% | 13.49x |
| Community Planning & Transportation | 1.11% | 13.43x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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