Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 44.81% | 18.64x |
| Federal Employee Benefits Researchers | 33.52% | 18.04x |
| Retired Government Employees | 34.31% | 17.80x |
| Mid-Atlantic Voters | 34.05% | 16.77x |
| Norfolk and Virginia Beach Trip Planners | 26.73% | 10.71x |
| Federal Employees | 22.70% | 9.88x |
| Mid-Range Grocery Shoppers | 22.60% | 9.87x |
| Liberal News Readers | 19.60% | 9.83x |
| Philadelphia Trip Planners | 19.91% | 9.82x |
| Liberal Think Tank Readers | 22.35% | 9.40x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Curious about what else the Washington & Northern Virginia audience is interested in?
Sign Up
APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.05% | 2.64x |
| Bonobos | 0.16% | 2.53x |
| Johnston and Murphy | 0.37% | 2.37x |
| Calvin Klein | 0.01% | 2.35x |
| Jos A. Bank Clothiers | 0.79% | 2.28x |
| Ann Taylor | 0.07% | 2.24x |
| Topshop | 0.03% | 1.83x |
| J. Crew | 0.13% | 1.79x |
| H&M | 0.14% | 1.67x |
| REI | 0.03% | 1.65x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Want to find more of the Washington & Northern Virginia audience in the real world?
Sign Up
WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is coxfarms.com.
| Website | Composition | Index |
| coxfarms.com | 1.22% | 114.36x |
| dccondoboutique.com | 1.22% | 112.07x |
| culturecapital.com | 1.01% | 105.52x |
| bethesdamagazine.com | 3.00% | 104.77x |
| birchmere.com | 2.12% | 103.94x |
| usbg.gov | 1.30% | 103.52x |
| mcenearney.com | 1.88% | 102.80x |
| runpacers.com | 1.47% | 100.99x |
| shakespearetheatre.org | 1.95% | 100.88x |
| fcps.edu | 2.80% | 98.90x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Want to see more of the websites the Washington & Northern Virginia audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.03% | 37.51x |
| Virginia Athletics | 0.86% | 16.47x |
| Baltimore Cluster | 38.58% | 15.38x |
| Philanthropy - Nonprofits | 0.82% | 13.78x |
| Lacrosse College Athletics | 1.40% | 12.26x |
| Community Planning & Transportation | 0.73% | 11.88x |
| Aid Groups | 1.40% | 11.33x |
| Delaware Cluster | 5.20% | 11.10x |
| London Tourism | 0.33% | 10.94x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.49% | 10.61x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
Want to see more of the Content Affinities the Washington & Northern Virginia audience visits?
Sign Up
DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Washington & Northern Virginia audience?
Sign Up