Explore the Washington & Northern Virginia Audience
Below you'll find more information about the Washington & Northern Virginia audience, broken down in different categories based on their digital and physical behaviors. These are 972.1 thousand unique devices whose actions qualify for the Washington & Northern Virginia audience.
INTERESTS
The Washington & Northern Virginia audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington & Northern Virginia audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 53.11% | 24.03x |
| Retired Government Employees | 52.75% | 24.00x |
| Washington DC Trip Planners | 49.71% | 15.69x |
| Liberal News Readers | 25.67% | 14.51x |
| Mid-Atlantic Voters | 41.97% | 14.34x |
| Advertising Professionals | 24.54% | 14.22x |
| Financial Business Intelligence Researchers | 25.07% | 13.75x |
| Lawyers | 25.85% | 13.39x |
| Cholesterol Researchers | 21.43% | 13.27x |
| Executive and C-Suite | 20.64% | 13.07x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Interest attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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APPAREL RETAILERS
The Washington & Northern Virginia audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington & Northern Virginia audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.03% | 0.68x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Location attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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WEBSITES
The Washington & Northern Virginia audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington & Northern Virginia audience is wmata.com.
| Website | Composition | Index |
| wmata.com | 2.44% | 150.20x |
| dcist.com | 2.20% | 146.27x |
| visitalexandriava.com | 1.33% | 139.21x |
| wamu.org | 1.39% | 138.33x |
| loudountimes.com | 7.10% | 128.15x |
| dccondoboutique.com | 1.81% | 123.78x |
| popville.com | 15.65% | 111.75x |
| dclibrary.org | 2.05% | 106.97x |
| restonnow.com | 2.22% | 103.53x |
| fairfaxtimes.com | 1.36% | 102.32x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Web attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington & Northern Virginia audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.34% | 21.38x |
| South Carolina Beach Travel | 0.18% | 17.86x |
| Baltimore Cluster | 53.37% | 16.28x |
| Delaware Cluster | 5.96% | 16.20x |
| Virginia News | 42.67% | 15.46x |
| Mid-Atlantic Beaches | 0.08% | 15.40x |
| Concert Posters | 0.03% | 14.45x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 13.88x |
| Meeting Planning & Hotels | 0.15% | 13.86x |
| Space & National Security | 4.86% | 13.47x |
Composition Percentage:
The overlap percentage between the Washington & Northern Virginia audience and the Content Affinity attribute.
Index: A comparison of the Washington & Northern Virginia audience to the internet population.
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DEMOGRAPHICS
The Washington & Northern Virginia audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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