Dstillery Audiences

WEATHER INFORMATION

Audience Size: 222.5 Thousand Devices

Explore the Weather Information Audience

Below you'll find more information about the Weather Information audience, broken down in different categories based on their digital and physical behaviors. These are 222.5 thousand unique devices whose actions qualify for the Weather Information audience.

Dstillery Crafted Audiences

INTERESTS

The Weather Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weather Information audience is Discount Flight Searchers.

Interest Composition Index
Discount Flight Searchers 35.11% 21.20x
Travel Researchers 40.85% 20.68x
Travel Guide and Review Readers 37.08% 20.18x
Travel Book Readers 33.27% 20.04x
Texas Activity Researchers 26.02% 19.89x
Orlando Activities Researchers 27.10% 19.22x
Canada Trip Planners 35.87% 18.12x
Nashville Activity Researchers 25.24% 17.83x
Hawaii Trip Planners 34.58% 17.47x
Home Custom Bedroom Decorators 23.55% 17.16x
Composition Percentage: The overlap percentage between the Weather Information audience and the Interest attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weather Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weather Information audience is Columbia.

Location Composition Index
Columbia 0.04% 3.37x
REI 0.04% 2.60x
Charlotte Russe 0.03% 2.25x
Coach 0.07% 2.14x
J. Crew 0.04% 1.90x
Ann Taylor 0.02% 1.84x
Madewell 0.03% 1.78x
Chicos 0.06% 1.68x
Forever 21 0.07% 1.65x
Levi Strauss 0.01% 1.63x
Composition Percentage: The overlap percentage between the Weather Information audience and the Location attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weather Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weather Information audience is weather-and-climate.com.

Website Composition Index
weather-and-climate.com 32.17% 446.49x
worldweatheronline.com 28.16% 401.21x
climatestotravel.com 9.90% 385.11x
myweather2.com 18.24% 289.37x
seatemperature.org 31.23% 255.35x
currentresults.com 75.56% 104.13x
weather-us.com 4.22% 76.53x
rssweather.com 3.52% 66.15x
usclimatedata.com 20.71% 59.45x
travelweekly.com 2.59% 58.27x
Composition Percentage: The overlap percentage between the Weather Information audience and the Web attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weather Information audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 2.35% 44.29x
Toronto Tourism 1.26% 37.67x
International Travel 2.37% 29.44x
Canadian Seniors Real Estate Research Cluster 2.34% 28.34x
European Museums, Restaurants & Events 6.32% 27.06x
Hometown Livability 14.89% 26.59x
Scotland Travel 0.57% 25.41x
London Tourism 0.63% 22.90x
Canada Business Cluster 2.60% 22.68x
Caribbean Vacation 5.02% 21.46x
Composition Percentage: The overlap percentage between the Weather Information audience and the Content Affinity attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weather Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male