Dstillery Audiences

WEATHER INFORMATION

Audience Size: 242.2 Thousand Devices

Explore the Weather Information Audience

Below you'll find more information about the Weather Information audience, broken down in different categories based on their digital and physical behaviors. These are 242.2 thousand unique devices whose actions qualify for the Weather Information audience.

Dstillery Crafted Audiences

INTERESTS

The Weather Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weather Information audience is Costa Rica Trip Planners.

Interest Composition Index
Costa Rica Trip Planners 39.45% 14.90x
Travel Industry 28.99% 14.56x
Hawaii Trip Planners 37.17% 14.36x
Sightseeing Travelers 37.79% 14.20x
Canada Trip Planners 42.43% 14.09x
Phoenix Trip Planners 31.35% 13.49x
Study Abroad Researchers 31.99% 13.21x
Travel Reward Points Enthusiasts 28.22% 12.88x
Luxury Travel Researchers 21.67% 12.47x
Sinus Researchers 24.71% 12.32x
Composition Percentage: The overlap percentage between the Weather Information audience and the Interest attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weather Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weather Information audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.04% 1.99x
Banana Republic 0.04% 1.42x
LOFT 0.04% 1.38x
Forever 21 0.04% 1.33x
The Childrens Place 0.04% 1.28x
Coach 0.05% 1.26x
Chicos 0.04% 1.21x
Gap 0.07% 1.18x
American Eagle Outfitters 0.04% 1.14x
H&M 0.02% 1.02x
Composition Percentage: The overlap percentage between the Weather Information audience and the Location attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weather Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weather Information audience is weather-and-climate.com.

Website Composition Index
weather-and-climate.com 31.56% 573.64x
worldweatheronline.com 35.96% 492.94x
climatestotravel.com 9.00% 371.65x
myweather2.com 21.78% 336.28x
seatemperature.org 23.65% 320.93x
currentresults.com 70.39% 140.40x
rssweather.com 3.19% 86.26x
411.ca 2.29% 77.38x
usclimatedata.com 20.56% 69.47x
independenttraveler.com 1.39% 62.65x
Composition Percentage: The overlap percentage between the Weather Information audience and the Web attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weather Information audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 3.34% 41.31x
Toronto Tourism 2.57% 29.75x
Scotland Travel 0.85% 29.55x
European Museums, Restaurants & Events 7.51% 27.68x
Hometown Livability 13.40% 26.78x
International Travel 2.77% 26.49x
Canadian Seniors Real Estate Research Cluster 4.89% 24.04x
Caribbean Vacation 4.68% 23.07x
Travel Adventure 27.69% 22.26x
Maps & Navigation 5.94% 22.14x
Composition Percentage: The overlap percentage between the Weather Information audience and the Content Affinity attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weather Information audience resonates most for the following age and income brackets.
Age
Income
Under $25,000