Dstillery Audiences

WEATHER INFORMATION

Audience Size: 178.4 Thousand Devices

Explore the Weather Information Audience

Below you'll find more information about the Weather Information audience, broken down in different categories based on their digital and physical behaviors. These are 178.4 thousand unique devices whose actions qualify for the Weather Information audience.

Dstillery Crafted Audiences

INTERESTS

The Weather Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weather Information audience is Travel Researchers.

Interest Composition Index
Travel Researchers 46.66% 17.99x
Travel Guide and Review Readers 45.06% 16.83x
Discount Flight Searchers 40.14% 16.45x
Travel Book Readers 41.29% 16.31x
Texas Activity Researchers 34.06% 16.00x
Orlando Activities Researchers 33.90% 15.25x
Italy Trip Planners 40.10% 14.82x
Beach House Second Home Owners 33.43% 14.14x
Home Custom Bedroom Decorators 30.86% 14.09x
Custom Home Lighting Shoppers 30.86% 14.07x
Composition Percentage: The overlap percentage between the Weather Information audience and the Interest attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weather Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weather Information audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 3.12x
LL Bean 0.01% 3.10x
Armani 0.04% 2.36x
Everlane 0.01% 2.25x
Belk 0.02% 2.24x
Tommy Bahama 0.04% 2.14x
Express Outlets 0.01% 1.89x
White House Black Market 0.08% 1.76x
Bonobos 0.02% 1.71x
Columbia 0.01% 1.65x
Composition Percentage: The overlap percentage between the Weather Information audience and the Location attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weather Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weather Information audience is weather-and-climate.com.

Website Composition Index
weather-and-climate.com 34.62% 502.65x
worldweatheronline.com 25.77% 472.78x
myweather2.com 18.97% 330.64x
seatemperature.org 33.24% 323.62x
currentresults.com 75.99% 130.99x
usclimatedata.com 18.76% 70.40x
weather-us.com 8.03% 69.04x
rssweather.com 3.73% 64.11x
viator.com 2.86% 44.28x
intellicast.com 4.42% 43.87x
Composition Percentage: The overlap percentage between the Weather Information audience and the Web attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weather Information audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 1.63% 51.22x
England Tourism 0.11% 32.50x
International Travel 1.56% 29.52x
European Museums, Restaurants & Events 4.67% 28.20x
London Tourism 0.32% 26.96x
Canadian Seniors Real Estate Research Cluster 2.11% 26.37x
Mid-Atlantic Beaches 0.57% 25.69x
Scuba Diving 0.47% 24.59x
Canada Travel & Tourism 1.13% 24.48x
Hometown Livability 16.13% 24.45x
Composition Percentage: The overlap percentage between the Weather Information audience and the Content Affinity attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weather Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male