Dstillery Audiences

WEATHER INFORMATION

Audience Size: 242.6 Thousand Devices

Explore the Weather Information Audience

Below you'll find more information about the Weather Information audience, broken down in different categories based on their digital and physical behaviors. These are 242.6 thousand unique devices whose actions qualify for the Weather Information audience.

Dstillery Crafted Audiences

INTERESTS

The Weather Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weather Information audience is Discount Flight Searchers.

Interest Composition Index
Discount Flight Searchers 36.12% 16.49x
Travel Book Readers 34.16% 15.31x
Costa Rica Trip Planners 38.62% 14.71x
Hawaii Trip Planners 36.49% 14.67x
Canada Trip Planners 40.52% 14.51x
Sightseeing Travelers 36.55% 14.44x
Phoenix Trip Planners 30.66% 14.34x
Travel Reward Points Enthusiasts 28.43% 13.40x
Study Abroad Researchers 31.54% 13.32x
Gastrointestinal Researchers 28.55% 13.20x
Composition Percentage: The overlap percentage between the Weather Information audience and the Interest attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weather Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weather Information audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.05% 2.21x
The North Face 0.04% 1.96x
Zara 0.04% 1.79x
Aeropostale 0.05% 1.77x
Talbots 0.09% 1.73x
Gymboree 0.04% 1.68x
American Eagle Outfitters 0.08% 1.65x
Coach 0.08% 1.62x
LOFT 0.06% 1.62x
Express 0.04% 1.60x
Composition Percentage: The overlap percentage between the Weather Information audience and the Location attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weather Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weather Information audience is weather-and-climate.com.

Website Composition Index
weather-and-climate.com 31.76% 552.66x
worldweatheronline.com 32.58% 487.59x
climatestotravel.com 11.67% 377.19x
myweather2.com 20.31% 334.62x
seatemperature.org 25.80% 328.98x
currentresults.com 72.19% 127.95x
weather-us.com 2.10% 91.89x
rssweather.com 3.25% 84.37x
411.ca 1.80% 83.13x
usclimatedata.com 20.31% 70.15x
Composition Percentage: The overlap percentage between the Weather Information audience and the Web attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weather Information audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 3.06% 44.13x
Toronto Tourism 2.15% 30.48x
Scotland Travel 0.77% 29.85x
International Travel 2.77% 29.12x
Hometown Livability 13.47% 28.15x
European Museums, Restaurants & Events 7.17% 27.61x
Canadian Seniors Real Estate Research Cluster 4.10% 25.31x
Maps & Navigation 5.86% 22.34x
Caribbean Vacation 4.98% 22.07x
Travel Adventure 26.70% 21.95x
Composition Percentage: The overlap percentage between the Weather Information audience and the Content Affinity attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weather Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male