Dstillery Audiences

WEATHER INFORMATION

Audience Size: 45.5 Thousand Devices

Explore the Weather Information Audience

Below you'll find more information about the Weather Information audience, broken down in different categories based on their digital and physical behaviors. These are 45.5 thousand unique devices whose actions qualify for the Weather Information audience.

Dstillery Crafted Audiences

INTERESTS

The Weather Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weather Information audience is Travel Researchers.

Interest Composition Index
Travel Researchers 60.00% 19.62x
Orlando Activities Researchers 47.36% 18.86x
Travel Guide and Review Readers 58.30% 18.86x
Beach House Second Home Owners 45.28% 18.76x
Nature and Outdoors Book Readers 45.28% 18.76x
Texas Activity Researchers 46.60% 18.65x
Executive Travelers 45.09% 18.56x
Work Hard, Play Hard Travelers 52.83% 18.42x
Travel Book Readers 45.28% 18.17x
Work Comes First Travelers 47.74% 17.46x
Composition Percentage: The overlap percentage between the Weather Information audience and the Interest attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weather Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weather Information audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 3.87x
Maurices 0.06% 3.69x
The Childrens Place 0.02% 2.79x
Old Navy 0.04% 2.49x
Everlane 0.01% 2.25x
American Eagle Outfitters 0.03% 2.04x
Chicos 0.02% 1.99x
LOFT 0.02% 1.85x
Express 0.02% 1.77x
Hugo Boss 0.02% 1.75x
Composition Percentage: The overlap percentage between the Weather Information audience and the Location attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weather Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weather Information audience is currentresults.com.

Website Composition Index
currentresults.com 71.14% 284.10x
floridastateparks.org 4.70% 37.38x
vrbo.com 6.74% 34.98x
ncl.com 7.09% 34.26x
magicseaweed.com 4.16% 31.43x
wikitravel.org 5.37% 31.07x
alamy.com 4.58% 31.03x
pga.com 4.97% 29.93x
monrovia.com 3.67% 29.17x
frommers.com 10.69% 29.17x
Composition Percentage: The overlap percentage between the Weather Information audience and the Web attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weather Information audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 3.88% 50.11x
Mid-Atlantic Beaches 0.75% 37.54x
Canadian Seniors Real Estate Research Cluster 0.95% 35.80x
Canada Travel & Tourism 1.51% 34.20x
Caribbean Vacation 7.45% 30.09x
National Parks 2.58% 28.04x
Travel Adventure 20.61% 28.02x
San Francisco Tourism 0.59% 27.65x
Toronto Tourism 1.47% 25.14x
Nature & Wildlife 5.31% 24.98x
Composition Percentage: The overlap percentage between the Weather Information audience and the Content Affinity attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weather Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male