Dstillery Audiences

WEATHER INFORMATION

Audience Size: 118.1 Thousand Devices

Explore the Weather Information Audience

Below you'll find more information about the Weather Information audience, broken down in different categories based on their digital and physical behaviors. These are 118.1 thousand unique devices whose actions qualify for the Weather Information audience.

Dstillery Crafted Audiences

INTERESTS

The Weather Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weather Information audience is Travel Researchers.

Interest Composition Index
Travel Researchers 47.91% 20.35x
Climate Data Researchers 67.60% 19.43x
Travel Guide and Review Readers 46.51% 19.23x
Travel Book Readers 42.00% 18.57x
Discount Flight Searchers 42.58% 18.11x
Texas Activity Researchers 37.41% 18.00x
Beach House Second Home Owners 36.34% 17.84x
Orlando Activities Researchers 36.59% 17.66x
Executive Travelers 38.15% 17.19x
Work Hard, Play Hard Travelers 38.80% 17.07x
Composition Percentage: The overlap percentage between the Weather Information audience and the Interest attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weather Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weather Information audience is REI.

Location Composition Index
REI 0.02% 3.21x
Everlane 0.01% 2.25x
Hollister 0.02% 2.13x
Eddie Bauer 0.02% 2.13x
American Eagle Outfitters 0.03% 2.04x
Gap 0.02% 1.81x
Hugo Boss 0.02% 1.75x
White House Black Market 0.02% 1.50x
Banana Republic 0.02% 1.28x
Mens Wearhouse 0.07% 1.25x
Composition Percentage: The overlap percentage between the Weather Information audience and the Location attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weather Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weather Information audience is weather-and-climate.com.

Website Composition Index
weather-and-climate.com 31.09% 643.25x
worldweatheronline.com 24.22% 495.29x
seatemperature.org 33.22% 331.05x
myweather2.com 23.00% 285.97x
climatestotravel.com 19.04% 284.22x
currentresults.com 73.01% 166.22x
weather-us.com 7.59% 95.87x
usclimatedata.com 15.30% 85.67x
rssweather.com 3.47% 76.66x
climate-data.org 3.92% 62.43x
Composition Percentage: The overlap percentage between the Weather Information audience and the Web attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weather Information audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 1.30% 67.33x
Scuba Diving 0.38% 37.49x
European Museums, Restaurants & Events 4.22% 36.19x
Mid-Atlantic Beaches 0.53% 32.90x
Canada Travel & Tourism 1.47% 31.14x
Canadian Seniors Real Estate Research Cluster 1.43% 29.60x
International Travel 3.32% 26.38x
Hometown Livability 14.67% 24.76x
National Parks 3.05% 23.55x
Travel Adventure 19.97% 23.31x
Composition Percentage: The overlap percentage between the Weather Information audience and the Content Affinity attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weather Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male