Dstillery Audiences

WEATHER INFORMATION

Audience Size: 12.1 Thousand Devices

Explore the Weather Information Audience

Below you'll find more information about the Weather Information audience, broken down in different categories based on their digital and physical behaviors. These are 12.1 thousand unique devices whose actions qualify for the Weather Information audience.

Dstillery Crafted Audiences

INTERESTS

The Weather Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weather Information audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 54.92% 30.94x
Family Adventures Travelers 56.56% 30.06x
Online Health Researchers 46.72% 28.54x
Beach House Second Home Owners 47.54% 27.67x
Ocean Activists 50.82% 26.02x
Ivy League College Researchers 44.26% 25.64x
Travel Guide and Review Readers 59.02% 25.62x
Orlando Activities Researchers 38.52% 25.52x
Cholesterol Researchers 40.98% 25.50x
Heartburn Sufferers 44.26% 24.94x
Composition Percentage: The overlap percentage between the Weather Information audience and the Interest attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weather Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weather Information audience is Everlane.

Location Composition Index
Everlane 0.01% 2.25x
American Eagle Outfitters 0.03% 2.04x
The Childrens Place 0.03% 1.85x
LOFT 0.02% 1.85x
Journeys 0.03% 1.83x
Carhartt 0.08% 1.75x
Hugo Boss 0.02% 1.75x
Victoria's Secret 0.03% 1.67x
Johnston and Murphy 0.02% 1.18x
Levi Strauss 0.01% 1.11x
Composition Percentage: The overlap percentage between the Weather Information audience and the Location attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weather Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weather Information audience is editorchoice.com.

Website Composition Index
editorchoice.com 18.49% 34.45x
worldatlas.com 23.26% 28.12x
lonelyplanet.com 12.84% 27.87x
areavibes.com 11.61% 27.75x
hotels.com 24.97% 25.98x
tripsavvy.com 43.31% 25.52x
macleans.ca 12.69% 25.03x
ccn.com 10.78% 24.80x
thetravel.com 11.68% 24.21x
fodors.com 18.01% 24.07x
Composition Percentage: The overlap percentage between the Weather Information audience and the Web attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weather Information audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 5.42% 61.71x
Travel Adventure 15.93% 45.64x
Smart Travel 4.60% 41.23x
Tennis, Golf & Boxing 4.60% 41.18x
Cruise Vacations 8.54% 40.80x
International Travel 3.78% 34.68x
Canada Consumer Product Cluster 8.87% 32.57x
Vancouver British Columbia Research Cluster 6.57% 29.82x
Canadian Lifestyle 9.52% 29.56x
Private Aviation 3.12% 28.82x
Composition Percentage: The overlap percentage between the Weather Information audience and the Content Affinity attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weather Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male