Dstillery Audiences

WEATHER INFORMATION

Audience Size: 14.1 Thousand Devices

Explore the Weather Information Audience

Below you'll find more information about the Weather Information audience, broken down in different categories based on their digital and physical behaviors. These are 14.1 thousand unique devices whose actions qualify for the Weather Information audience.

Dstillery Crafted Audiences

INTERESTS

The Weather Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weather Information audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 54.76% 29.37x
Family Adventures Travelers 54.76% 27.59x
Beach House Second Home Owners 44.05% 24.75x
Orlando Activities Researchers 39.29% 24.49x
Online Health Researchers 41.67% 23.85x
Discount Flight Searchers 57.14% 23.51x
Food Delivery Service Users 16.67% 21.94x
Travel Guide and Review Readers 54.76% 21.52x
Work Hard, Play Hard Travelers 46.43% 21.44x
Nashville Activity Researchers 35.71% 21.27x
Composition Percentage: The overlap percentage between the Weather Information audience and the Interest attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weather Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weather Information audience is Everlane.

Location Composition Index
Everlane 0.01% 2.25x
American Eagle Outfitters 0.03% 2.04x
Hugo Boss 0.02% 1.75x
Victoria's Secret 0.03% 1.67x
Johnston and Murphy 0.02% 1.18x
Levi Strauss 0.01% 1.11x
Carhartt 0.11% 0.74x
Composition Percentage: The overlap percentage between the Weather Information audience and the Location attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weather Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weather Information audience is hotels.com.

Website Composition Index
hotels.com 21.69% 33.39x
worldatlas.com 22.63% 27.02x
sciencedaily.com 19.20% 26.23x
mediavine.com 25.17% 24.46x
tripsavvy.com 42.73% 22.65x
wikia.com 17.54% 22.52x
fodors.com 19.67% 22.41x
answers.com 14.38% 22.32x
theweathernetwork.com 41.48% 21.32x
weatherbug.com 24.06% 20.63x
Composition Percentage: The overlap percentage between the Weather Information audience and the Web attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weather Information audience is Cruise Vacations.

Content Affinity Composition Index
Cruise Vacations 7.22% 40.57x
Smart Travel 4.38% 33.33x
Canada Consumer Product Cluster 7.44% 32.13x
Vancouver British Columbia Research Cluster 6.78% 29.82x
Canada Shopping - Lifestyle and Mommy Blogs 6.56% 29.62x
Travel Adventure 14.88% 28.24x
Antiques & Auctions 2.84% 22.59x
Medical & Pharmaceutical Scholarship 2.63% 22.41x
Canadian Lifestyle 6.35% 22.19x
Alaska Cluster 2.41% 21.74x
Composition Percentage: The overlap percentage between the Weather Information audience and the Content Affinity attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weather Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male