Dstillery Audiences

WEATHER INFORMATION

Audience Size: 81.2 Thousand Devices

Explore the Weather Information Audience

Below you'll find more information about the Weather Information audience, broken down in different categories based on their digital and physical behaviors. These are 81.2 thousand unique devices whose actions qualify for the Weather Information audience.

Dstillery Crafted Audiences

INTERESTS

The Weather Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weather Information audience is Travel Researchers.

Interest Composition Index
Travel Researchers 54.25% 21.65x
Texas Activity Researchers 40.98% 21.00x
Beach House Second Home Owners 39.70% 20.59x
Orlando Activities Researchers 39.23% 20.54x
Travel Book Readers 42.37% 20.52x
Travel Guide and Review Readers 49.94% 20.18x
Work Hard, Play Hard Travelers 46.45% 19.83x
Ocean Activists 37.14% 19.55x
Nature and Outdoors Book Readers 38.18% 19.53x
Discount Flight Searchers 47.03% 19.41x
Composition Percentage: The overlap percentage between the Weather Information audience and the Interest attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weather Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weather Information audience is Everlane.

Location Composition Index
Everlane 0.01% 2.25x
Mens Wearhouse 0.02% 2.19x
American Eagle Outfitters 0.03% 2.04x
Talbots 0.01% 1.97x
Buckle 0.01% 1.86x
Express 0.01% 1.82x
Maurices 0.02% 1.79x
Hugo Boss 0.02% 1.75x
White House Black Market 0.01% 1.73x
Victoria's Secret 0.01% 1.68x
Composition Percentage: The overlap percentage between the Weather Information audience and the Location attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weather Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weather Information audience is seatemperature.org.

Website Composition Index
seatemperature.org 33.79% 408.02x
myweather2.com 24.94% 338.93x
climatestotravel.com 21.53% 331.68x
currentresults.com 71.47% 234.63x
usclimatedata.com 14.02% 117.04x
climate-data.org 4.65% 73.09x
destinationtips.com 4.79% 58.38x
livebeaches.com 4.01% 44.97x
bookingbuddy.com 5.13% 44.18x
alltrails.com 2.69% 42.15x
Composition Percentage: The overlap percentage between the Weather Information audience and the Web attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weather Information audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 1.25% 87.22x
European Museums, Restaurants & Events 3.72% 45.48x
Mid-Atlantic Beaches 0.61% 41.09x
Canadian Seniors Real Estate Research Cluster 1.03% 32.78x
Canada Travel & Tourism 1.36% 29.89x
National Parks 2.75% 28.08x
Travel Adventure 19.57% 27.72x
San Francisco Tourism 0.63% 26.25x
Maps & Navigation 3.29% 25.24x
Hometown Livability 15.45% 25.21x
Composition Percentage: The overlap percentage between the Weather Information audience and the Content Affinity attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weather Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male