Dstillery Audiences

WEATHER INFORMATION

Audience Size: 160.2 Thousand Devices

Explore the Weather Information Audience

Below you'll find more information about the Weather Information audience, broken down in different categories based on their digital and physical behaviors. These are 160.2 thousand unique devices whose actions qualify for the Weather Information audience.

Dstillery Crafted Audiences

INTERESTS

The Weather Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weather Information audience is Travel Researchers.

Interest Composition Index
Travel Researchers 49.35% 16.10x
Travel Book Readers 41.23% 15.81x
Travel Guide and Review Readers 47.30% 15.80x
Discount Flight Searchers 40.34% 15.54x
Texas Activity Researchers 34.88% 14.37x
Italy Trip Planners 41.57% 14.09x
Orlando Activities Researchers 33.69% 14.03x
Beach House Second Home Owners 33.41% 13.50x
Nature and Outdoors Book Readers 35.06% 13.46x
Work Hard, Play Hard Travelers 39.45% 13.29x
Composition Percentage: The overlap percentage between the Weather Information audience and the Interest attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weather Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weather Information audience is Columbia.

Location Composition Index
Columbia 0.02% 3.57x
Uniqlo 0.04% 3.10x
Intermix 0.01% 2.68x
Everlane 0.01% 2.25x
Dressbarn 0.06% 2.25x
Club Monaco 0.02% 2.24x
Zara 0.04% 2.23x
Saint Laurent Paris 0.01% 2.21x
Ann Taylor 0.02% 1.83x
J. Crew 0.07% 1.81x
Composition Percentage: The overlap percentage between the Weather Information audience and the Location attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weather Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weather Information audience is weather-and-climate.com.

Website Composition Index
weather-and-climate.com 34.02% 492.03x
worldweatheronline.com 24.69% 430.07x
climatestotravel.com 14.16% 319.78x
seatemperature.org 32.11% 296.97x
myweather2.com 20.71% 268.67x
currentresults.com 74.80% 126.82x
weather-us.com 7.49% 73.69x
usclimatedata.com 17.28% 68.33x
climate-data.org 2.72% 66.05x
rssweather.com 3.69% 61.58x
Composition Percentage: The overlap percentage between the Weather Information audience and the Web attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weather Information audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 1.55% 53.46x
International Travel 1.59% 30.60x
Scuba Diving 0.43% 29.46x
Canadian Seniors Real Estate Research Cluster 2.06% 28.67x
European Museums, Restaurants & Events 4.36% 28.29x
Canada Travel & Tourism 1.31% 27.19x
London Tourism 0.25% 25.43x
Mid-Atlantic Beaches 0.51% 25.35x
Hometown Livability 15.58% 23.54x
Travel Adventure 19.93% 21.45x
Composition Percentage: The overlap percentage between the Weather Information audience and the Content Affinity attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weather Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male