Dstillery Audiences

WEATHER INFORMATION

Audience Size: 184.9 Thousand Devices

Explore the Weather Information Audience

Below you'll find more information about the Weather Information audience, broken down in different categories based on their digital and physical behaviors. These are 184.9 thousand unique devices whose actions qualify for the Weather Information audience.

Dstillery Crafted Audiences

INTERESTS

The Weather Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weather Information audience is Travel Researchers.

Interest Composition Index
Travel Researchers 49.13% 15.82x
Travel Book Readers 41.11% 15.27x
Discount Flight Searchers 41.68% 15.18x
Travel Guide and Review Readers 45.92% 15.13x
Texas Activity Researchers 34.81% 15.00x
Orlando Activities Researchers 35.04% 14.65x
Italy Trip Planners 41.33% 13.56x
Custom Home Lighting Shoppers 32.56% 13.41x
Home Custom Bedroom Decorators 32.55% 13.40x
Nashville Activity Researchers 32.91% 13.34x
Composition Percentage: The overlap percentage between the Weather Information audience and the Interest attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weather Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weather Information audience is Armani.

Location Composition Index
Armani 0.06% 3.05x
Everlane 0.01% 2.10x
REI 0.03% 1.72x
LOFT 0.11% 1.56x
Topshop 0.03% 1.55x
Jos A. Bank Clothiers 0.39% 1.54x
Ann Taylor 0.03% 1.50x
White House Black Market 0.42% 1.41x
Mens Wearhouse 0.58% 1.36x
Columbia 0.02% 1.33x
Composition Percentage: The overlap percentage between the Weather Information audience and the Location attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weather Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weather Information audience is weather-and-climate.com.

Website Composition Index
weather-and-climate.com 32.75% 458.52x
worldweatheronline.com 27.01% 419.18x
myweather2.com 18.30% 310.45x
seatemperature.org 34.65% 276.54x
currentresults.com 76.73% 118.28x
weather-us.com 6.25% 73.24x
usclimatedata.com 19.48% 63.69x
remax.ca 1.88% 62.26x
rssweather.com 3.61% 58.77x
holiday-weather.com 1.33% 48.34x
Composition Percentage: The overlap percentage between the Weather Information audience and the Web attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weather Information audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.12% 45.84x
Mexico Travel 1.98% 44.38x
International Travel 1.76% 33.43x
England Tourism 0.14% 30.35x
Custom T-Shirts 0.10% 28.98x
London Tourism 0.47% 25.01x
European Museums, Restaurants & Events 5.42% 24.81x
Environmental Conservation 0.14% 24.72x
Canadian Seniors Real Estate Research Cluster 2.19% 24.26x
Hometown Livability 16.21% 22.35x
Composition Percentage: The overlap percentage between the Weather Information audience and the Content Affinity attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weather Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male