Dstillery Audiences

WEATHER INFORMATION

Audience Size: 14.6 Thousand Devices

Explore the Weather Information Audience

Below you'll find more information about the Weather Information audience, broken down in different categories based on their digital and physical behaviors. These are 14.6 thousand unique devices whose actions qualify for the Weather Information audience.

Dstillery Crafted Audiences

INTERESTS

The Weather Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weather Information audience is Beach House Second Home Owners.

Interest Composition Index
Beach House Second Home Owners 48.98% 46.66x
Joint Pain Health Care Professionals 48.98% 43.39x
Family Adventures Travelers 61.22% 43.10x
Retirees 44.90% 43.02x
Travel Researchers 67.35% 41.11x
TV Junkies 42.86% 40.81x
Marines 48.98% 40.23x
Texas Activity Researchers 44.90% 39.99x
Grandparents 46.94% 39.23x
Work Hard, Play Hard Travelers 59.18% 39.04x
Composition Percentage: The overlap percentage between the Weather Information audience and the Interest attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weather Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weather Information audience is Everlane.

Location Composition Index
Everlane 0.01% 2.25x
American Eagle Outfitters 0.03% 2.04x
The Childrens Place 0.03% 1.85x
LOFT 0.02% 1.85x
Journeys 0.03% 1.83x
Carhartt 0.18% 1.78x
Hugo Boss 0.02% 1.75x
Victoria's Secret 0.03% 1.67x
Johnston and Murphy 0.02% 1.18x
Levi Strauss 0.01% 1.11x
Composition Percentage: The overlap percentage between the Weather Information audience and the Location attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weather Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weather Information audience is ampproject.org.

Website Composition Index
ampproject.org 22.68% 39.30x
worldatlas.com 25.77% 31.71x
instructables.com 17.73% 31.21x
editorchoice.com 21.82% 29.10x
thetravel.com 14.58% 28.86x
fodors.com 18.81% 28.44x
tripsavvy.com 48.58% 28.12x
coolimba.com 16.29% 27.81x
weatherbug.com 20.54% 27.26x
barnesandnoble.com 15.20% 24.28x
Composition Percentage: The overlap percentage between the Weather Information audience and the Web attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weather Information audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 16.00% 69.11x
Cruise Vacations 11.00% 51.60x
Hometown Livability 15.33% 49.15x
Local Events & Travel Guide 16.00% 36.09x
Sports - Climbing, Non-traditional 9.33% 33.46x
Canadian Lifestyle 6.00% 32.45x
Personal Investment & Advisor Researchers 5.33% 29.77x
Canada Tourism Research Cluster 4.67% 27.75x
Healthcare - Dermatology & Aging 11.33% 27.27x
Middle East News 5.33% 27.19x
Composition Percentage: The overlap percentage between the Weather Information audience and the Content Affinity attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weather Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male