Dstillery Audiences

WEATHER INFORMATION

Audience Size: 245 Thousand Devices

Explore the Weather Information Audience

Below you'll find more information about the Weather Information audience, broken down in different categories based on their digital and physical behaviors. These are 245 thousand unique devices whose actions qualify for the Weather Information audience.

Dstillery Crafted Audiences

INTERESTS

The Weather Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weather Information audience is Discount Flight Searchers.

Interest Composition Index
Discount Flight Searchers 37.47% 17.20x
Travel Book Readers 34.68% 16.37x
Texas Activity Researchers 25.86% 15.87x
Orlando Activities Researchers 28.51% 15.24x
Canada Trip Planners 37.41% 14.98x
Hawaii Trip Planners 35.50% 14.95x
Phoenix Trip Planners 31.48% 14.94x
Sightseeing Travelers 34.28% 14.93x
Costa Rica Trip Planners 36.35% 14.48x
Gastrointestinal Researchers 26.30% 14.03x
Composition Percentage: The overlap percentage between the Weather Information audience and the Interest attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weather Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weather Information audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.05% 2.13x
Patagonia 0.03% 1.84x
Forever 21 0.08% 1.73x
The North Face 0.04% 1.73x
J. Crew 0.06% 1.71x
Talbots 0.08% 1.67x
Armani 0.04% 1.67x
Michael Kors 0.03% 1.61x
Hugo Boss 0.04% 1.54x
Free People 0.03% 1.54x
Composition Percentage: The overlap percentage between the Weather Information audience and the Location attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weather Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weather Information audience is weather-and-climate.com.

Website Composition Index
weather-and-climate.com 30.71% 528.12x
worldweatheronline.com 28.71% 477.96x
climatestotravel.com 11.59% 403.95x
myweather2.com 18.43% 328.38x
seatemperature.org 27.11% 318.61x
currentresults.com 71.85% 115.66x
weather-us.com 3.23% 85.77x
rssweather.com 3.27% 79.11x
usclimatedata.com 19.71% 67.57x
travelweekly.com 2.89% 66.18x
Composition Percentage: The overlap percentage between the Weather Information audience and the Web attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weather Information audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 2.78% 44.80x
Toronto Tourism 1.81% 35.03x
Scotland Travel 0.73% 31.63x
International Travel 2.54% 29.52x
Hometown Livability 13.88% 28.87x
European Museums, Restaurants & Events 6.91% 28.61x
Canadian Seniors Real Estate Research Cluster 3.37% 27.11x
Custom T-Shirts 0.14% 23.77x
London Tourism 0.74% 23.36x
Travel Adventure 26.06% 22.79x
Composition Percentage: The overlap percentage between the Weather Information audience and the Content Affinity attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weather Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male