Dstillery Audiences

WEATHER INFORMATION

Audience Size: 220.2 Thousand Devices

Explore the Weather Information Audience

Below you'll find more information about the Weather Information audience, broken down in different categories based on their digital and physical behaviors. These are 220.2 thousand unique devices whose actions qualify for the Weather Information audience.

Dstillery Crafted Audiences

INTERESTS

The Weather Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weather Information audience is Travel Researchers.

Interest Composition Index
Travel Researchers 39.41% 21.93x
Discount Flight Searchers 33.81% 21.30x
Travel Book Readers 32.01% 20.51x
Travel Guide and Review Readers 36.64% 20.02x
Texas Activity Researchers 26.19% 19.60x
Orlando Activities Researchers 27.18% 18.57x
Hawaii Trip Planners 32.52% 17.84x
Phoenix Trip Planners 27.17% 17.58x
Canada Trip Planners 34.56% 17.50x
Nashville Activity Researchers 25.32% 17.16x
Composition Percentage: The overlap percentage between the Weather Information audience and the Interest attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weather Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weather Information audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 3.60x
Lululemon 0.11% 1.87x
Hugo Boss 0.05% 1.80x
Eddie Bauer 0.05% 1.74x
Urban Outfitters 0.08% 1.74x
Tommy Bahama 0.05% 1.65x
Intermix 0.01% 1.61x
Free People 0.04% 1.58x
Forever 21 0.08% 1.55x
Jos A. Bank Clothiers 0.46% 1.51x
Composition Percentage: The overlap percentage between the Weather Information audience and the Location attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weather Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weather Information audience is weather-and-climate.com.

Website Composition Index
weather-and-climate.com 31.83% 450.35x
worldweatheronline.com 27.35% 396.00x
myweather2.com 17.87% 309.27x
seatemperature.org 34.72% 248.87x
currentresults.com 77.10% 111.07x
weather-us.com 4.97% 73.10x
travelweekly.com 2.33% 65.49x
usclimatedata.com 20.20% 61.90x
rssweather.com 3.65% 61.13x
remax.ca 2.14% 58.67x
Composition Percentage: The overlap percentage between the Weather Information audience and the Web attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weather Information audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.13% 47.61x
Mexico Travel 2.18% 42.66x
Toronto Tourism 1.20% 35.16x
International Travel 2.04% 33.66x
Golf & Boats 0.04% 28.23x
Canadian Seniors Real Estate Research Cluster 2.30% 27.53x
European Museums, Restaurants & Events 6.07% 26.55x
Custom T-Shirts 0.09% 25.69x
Canada Travel & Tourism 0.86% 24.41x
Hometown Livability 15.29% 23.86x
Composition Percentage: The overlap percentage between the Weather Information audience and the Content Affinity attribute.
Index: A comparison of the Weather Information audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weather Information audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male