Dstillery Audiences

WEDDING PLANNING

Audience Size: 524.7 Thousand Devices

Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 524.7 thousand unique devices whose actions qualify for the Wedding Planning audience.

Dstillery Crafted Audiences

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 71.46% 46.17x
Brides & Wedding Planners 92.85% 43.21x
Wedding Registrants 35.87% 29.80x
Trendy Shoe Shoppers 30.48% 21.79x
Mens Business Clothes Shoppers 31.66% 20.75x
Jewelry & Watch Shoppers 39.76% 19.87x
Gift Givers 34.24% 19.73x
Engagement Ring Shoppers 35.55% 18.82x
Photo Memory Makers 35.10% 18.22x
Home Design Enthusiasts 20.58% 17.62x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 5.80x
Talbots 0.01% 3.87x
Michael Kors 0.01% 2.90x
Express 0.02% 2.65x
Hollister 0.01% 2.36x
Journeys 0.03% 2.22x
White House Black Market 0.01% 1.83x
Old Navy 0.02% 1.81x
Victoria's Secret 0.02% 1.78x
The Childrens Place 0.02% 1.76x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is thebudgetsavvybride.com.

Website Composition Index
thebudgetsavvybride.com 6.98% 238.21x
modwedding.com 3.16% 237.70x
womangettingmarried.com 9.76% 231.40x
weddingideasmag.com 4.99% 227.04x
offbeatbride.com 7.76% 208.92x
weddingwire.com 32.51% 208.01x
preownedweddingdresses.com 7.54% 205.60x
apracticalwedding.com 20.61% 191.67x
greenweddingshoes.com 9.70% 183.93x
intimateweddings.com 3.43% 183.09x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 2.06% 106.56x
Diamonds & Precious Metals 0.82% 40.64x
Party Suppliers 1.51% 33.47x
Custom Gifts 0.53% 27.11x
Cakes & Sweets 1.58% 24.70x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 23.16x
Fashion & Retail 2.33% 23.09x
Networking Marketing 0.22% 22.10x
DIY Decoration & Furniture 3.32% 21.81x
Teen Hair 2.12% 21.41x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female