Dstillery Audiences

WEDDING PLANNING

Audience Size: 1.9 Million Devices

Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Wedding Planning audience.

Dstillery Crafted Audiences

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Brides & Wedding Planners.

Interest Composition Index
Brides & Wedding Planners 72.99% 27.13x
Wedding Registrants 30.29% 17.76x
Photo Memory Makers 34.53% 13.86x
Jewelry & Watch Shoppers 25.92% 12.44x
Engagement Ring Shoppers 28.99% 11.41x
Womens Fashion Brands Shoppers 30.75% 11.09x
Furniture and Appliances Industry 21.46% 10.79x
Patriotic Party Decoration Shoppers 25.86% 10.58x
Gift Givers 25.11% 10.33x
Home Design Enthusiasts 19.77% 10.27x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Columbia.

Location Composition Index
Columbia 0.02% 2.28x
Lorna Jane 0.01% 2.13x
Intermix 0.01% 1.90x
Levi Strauss 0.01% 1.86x
Patagonia 0.01% 1.72x
REI 0.02% 1.68x
Zara 0.03% 1.55x
J. Crew 0.03% 1.55x
Free People 0.02% 1.46x
Lululemon 0.05% 1.44x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is weddingpartyapp.com.

Website Composition Index
weddingpartyapp.com 1.06% 171.43x
bellethemagazine.com 1.27% 168.32x
onefabday.com 0.84% 168.22x
weddinginclude.com 2.65% 165.23x
weddingomania.com 2.50% 158.88x
theweddingoutlet.com 2.36% 158.13x
modwedding.com 7.32% 153.98x
tulleandchantilly.com 4.81% 153.16x
thebudgetsavvybride.com 4.22% 153.03x
deerpearlflowers.com 8.13% 152.59x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 7.88% 45.05x
Quinceanera Planning 0.09% 20.03x
Diamonds & Precious Metals 4.71% 17.87x
Party Suppliers 14.39% 17.43x
Washington D.C. Hotels 0.05% 16.29x
Travel, Food, Fashion & Fitness 2.75% 15.86x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.14% 14.82x
DIY Decoration & Furniture 3.04% 14.49x
Higher-End Fashion Brands 2.73% 14.47x
Female Lifestyle Content Readers 3.22% 13.39x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999