Dstillery Audiences

WEDDING PLANNING

Audience Size: 1 Million Devices

Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Wedding Planning audience.

Dstillery Crafted Audiences

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 66.34% 33.02x
Brides & Wedding Planners 92.04% 31.58x
Wedding Registrants 30.63% 16.32x
Holiday Gift Shoppers 21.79% 13.73x
Mens Business Clothes Shoppers 24.59% 13.00x
Trendy Shoe Shoppers 23.27% 12.97x
Gift Givers 29.77% 12.73x
Jewelry & Watch Shoppers 35.05% 12.42x
Mother's Day Celebrators 17.52% 12.22x
Engagement Ring Shoppers 31.38% 11.38x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.03% 1.54x
Forever 21 0.01% 1.45x
Victoria's Secret 0.03% 1.29x
Buckle 0.02% 1.20x
Hollister 0.01% 1.19x
LOFT 0.02% 1.17x
The Childrens Place 0.02% 1.16x
Express 0.02% 1.13x
Zumiez 0.01% 1.12x
Carhartt 0.18% 1.07x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is bellethemagazine.com.

Website Composition Index
bellethemagazine.com 1.08% 151.26x
thebudgetsavvybride.com 7.73% 146.66x
modwedding.com 2.66% 141.78x
weddingideasmag.com 5.04% 141.15x
womangettingmarried.com 10.24% 141.07x
ruffledblog.com 6.34% 138.40x
preownedweddingdresses.com 6.89% 130.46x
offbeatbride.com 6.96% 125.09x
apracticalwedding.com 17.36% 123.64x
weddingwire.com 40.85% 121.71x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 1.48% 78.22x
Diamonds & Precious Metals 0.31% 29.37x
Party Suppliers 0.34% 23.58x
Fashion & Retail 0.48% 13.67x
Cakes & Sweets 0.72% 13.22x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 12.77x
Hair & Beauty 0.07% 12.60x
Local & Travel England - East Midlands 0.10% 12.08x
Canada Shopping - General Commerce 0.25% 11.80x
Custom Gifts 0.12% 11.23x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female