Dstillery Audiences

WEDDING PLANNING

Audience Size: 576.5 Thousand Devices

Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 576.5 thousand unique devices whose actions qualify for the Wedding Planning audience.

Dstillery Crafted Audiences

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 68.60% 39.15x
Brides & Wedding Planners 92.27% 35.49x
Wedding Registrants 34.02% 20.60x
Mens Business Clothes Shoppers 25.33% 16.46x
Jewelry & Watch Shoppers 37.70% 15.92x
Trendy Shoe Shoppers 25.87% 15.89x
Holiday Gift Shoppers 23.70% 14.74x
Gift Givers 30.60% 14.72x
Mother's Day Celebrators 22.57% 14.24x
Engagement Ring Shoppers 33.07% 13.77x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Maurices.

Location Composition Index
Maurices 0.01% 2.02x
Carhartt 0.06% 1.23x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is thebudgetsavvybride.com.

Website Composition Index
thebudgetsavvybride.com 7.55% 228.38x
modwedding.com 3.02% 223.36x
womangettingmarried.com 9.28% 218.20x
weddingideasmag.com 5.25% 214.49x
offbeatbride.com 5.69% 198.24x
preownedweddingdresses.com 7.61% 191.95x
weddingwire.com 36.68% 190.72x
apracticalwedding.com 19.07% 180.19x
intimateweddings.com 3.16% 176.25x
weddingforward.com 14.91% 171.86x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 1.80% 106.57x
Diamonds & Precious Metals 0.59% 36.19x
Party Suppliers 0.74% 25.81x
Fashion & Retail 1.40% 19.82x
Cakes & Sweets 1.14% 18.21x
Custom Gifts 0.27% 17.29x
Beauty & Cosmetics 0.51% 15.44x
Teen Hair 1.74% 15.41x
DIY Decoration & Furniture 2.71% 15.10x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 14.83x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female