Dstillery Audiences

WEDDING PLANNING

Audience Size: 1.8 Million Devices

Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Wedding Planning audience.

Dstillery Crafted Audiences

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Brides & Wedding Planners.

Interest Composition Index
Brides & Wedding Planners 75.15% 29.59x
Wedding Registrants 32.08% 19.37x
Photo Memory Makers 35.67% 15.11x
Sunglasses Shoppers 32.53% 13.73x
Jewelry & Watch Shoppers 26.53% 13.46x
Engagement Ring Shoppers 29.39% 12.60x
Womens Fashion Brands Shoppers 31.35% 12.05x
Patriotic Party Decoration Shoppers 26.20% 11.84x
Home Design Enthusiasts 21.61% 11.78x
Gift Givers 27.12% 11.53x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 1.74x
LL Bean 0.01% 1.71x
Hugo Boss 0.02% 1.51x
Supreme 0.00% 1.44x
Intermix 0.01% 1.34x
Zara 0.03% 1.31x
Michael Kors 0.02% 1.28x
Urban Outfitters 0.05% 1.28x
Calvin Klein 0.01% 1.27x
Lululemon 0.05% 1.24x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is bellethemagazine.com.

Website Composition Index
bellethemagazine.com 1.25% 164.57x
weddinginclude.com 2.71% 164.10x
theweddingoutlet.com 2.21% 157.24x
thebudgetsavvybride.com 4.18% 156.37x
weddingomania.com 2.65% 154.11x
modwedding.com 7.30% 151.53x
deerpearlflowers.com 8.27% 150.06x
tulleandchantilly.com 5.00% 148.63x
officianteric.com 1.67% 147.48x
weddingideasmag.com 8.82% 147.31x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 8.12% 48.38x
Quinceanera Planning 0.10% 21.95x
Diamonds & Precious Metals 5.23% 17.90x
Party Suppliers 14.68% 17.64x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.19% 16.99x
Travel, Food, Fashion & Fitness 3.25% 16.96x
Higher-End Fashion Brands 2.68% 15.69x
DIY Decoration & Furniture 3.52% 15.64x
Decoration & Fabric 0.06% 15.26x
Comedy Content 0.61% 13.78x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female