Dstillery Audiences

WEDDING PLANNING

Audience Size: 777.3 Thousand Devices

Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 777.3 thousand unique devices whose actions qualify for the Wedding Planning audience.

Dstillery Crafted Audiences

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 63.82% 33.14x
Brides & Wedding Planners 92.56% 32.38x
Wedding Registrants 27.08% 14.57x
Holiday Gift Shoppers 20.52% 13.71x
Gift Givers 29.82% 12.90x
Jewelry & Watch Shoppers 34.53% 12.14x
Mens Business Clothes Shoppers 20.11% 11.57x
Trendy Shoe Shoppers 19.45% 11.56x
Engagement Ring Shoppers 32.22% 11.01x
Mother's Day Celebrators 16.99% 10.94x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.82x
Lane Bryant 0.03% 1.73x
Mens Wearhouse 0.04% 1.67x
Victoria's Secret 0.04% 1.57x
Buckle 0.03% 1.56x
Old Navy 0.04% 1.37x
LOFT 0.02% 1.37x
Talbots 0.01% 1.26x
H&M 0.01% 1.25x
American Eagle Outfitters 0.02% 1.23x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is thebudgetsavvybride.com.

Website Composition Index
thebudgetsavvybride.com 6.91% 176.46x
bellethemagazine.com 1.18% 174.00x
modwedding.com 2.46% 172.36x
weddingideasmag.com 4.60% 170.28x
ruffledblog.com 5.65% 169.35x
womangettingmarried.com 9.73% 168.04x
preownedweddingdresses.com 5.60% 152.69x
apracticalwedding.com 12.56% 151.07x
weddingwire.com 44.33% 145.08x
offbeatbride.com 6.87% 141.61x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 1.21% 76.24x
Diamonds & Precious Metals 0.12% 26.98x
Party Suppliers 0.07% 22.61x
Hair & Beauty 0.04% 15.02x
Cakes & Sweets 0.58% 13.49x
Canada Shopping - General Commerce 0.11% 12.52x
Job Interview Process 0.06% 11.71x
Fashion & Retail 0.11% 10.63x
Teen Hair 1.00% 10.60x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 10.42x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female