Dstillery Audiences

WEDDING PLANNING

Audience Size: 552.7 Thousand Devices

Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 552.7 thousand unique devices whose actions qualify for the Wedding Planning audience.

Dstillery Crafted Audiences

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 60.22% 47.41x
Brides & Wedding Planners 92.98% 38.50x
Engagement Ring Shoppers 40.73% 23.56x
Jewelry & Watch Shoppers 46.97% 22.31x
Wedding Registrants 20.72% 16.59x
Gift Givers 27.35% 15.93x
Holiday Gift Shoppers 16.16% 14.99x
Mens Business Clothes Shoppers 13.52% 13.51x
Trendy Shoe Shoppers 10.95% 11.93x
Valentines Day Celebrators 15.26% 11.73x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 2.00x
Mens Wearhouse 0.03% 1.82x
Talbots 0.01% 1.75x
Buckle 0.02% 1.74x
Hollister 0.01% 1.64x
Jos A. Bank Clothiers 0.01% 1.50x
American Eagle Outfitters 0.01% 1.49x
Aeropostale 0.01% 1.46x
Zumiez 0.01% 1.41x
White House Black Market 0.01% 1.40x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is modwedding.com.

Website Composition Index
modwedding.com 2.35% 196.70x
bellethemagazine.com 1.96% 193.56x
weddingideasmag.com 4.42% 190.94x
ruffledblog.com 6.30% 189.79x
onefabday.com 2.32% 187.11x
thebudgetsavvybride.com 9.00% 184.88x
womangettingmarried.com 11.55% 178.35x
weddingwire.com 27.65% 172.48x
preownedweddingdresses.com 4.91% 171.55x
apracticalwedding.com 9.52% 171.09x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 0.85% 83.14x
Teen Hair 0.82% 13.58x
Cakes & Sweets 0.41% 12.92x
Canada Shopping - General Commerce 0.02% 11.29x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.11% 11.19x
Canada Shopping - Kitchenware 0.17% 10.91x
Female Lifestyle Content Readers 1.22% 10.41x
DIY Decoration & Furniture 1.59% 10.36x
European Museums, Restaurants & Events 0.09% 9.69x
Moving & Storage 0.02% 8.93x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female