Dstillery Audiences

WEDDING PLANNING

Audience Size: 396.9 Thousand Devices

Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 396.9 thousand unique devices whose actions qualify for the Wedding Planning audience.

Dstillery Crafted Audiences

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Wedding Registrants.

Interest Composition Index
Wedding Registrants 76.90% 58.96x
Wedding Content Readers 53.05% 56.28x
Brides & Wedding Planners 90.11% 51.49x
Engagement Ring Shoppers 37.48% 24.24x
Jewelry & Watch Shoppers 46.95% 22.81x
Gift Givers 21.71% 17.46x
Holiday Gift Shoppers 11.27% 15.51x
Mens Business Clothes Shoppers 7.61% 12.49x
Valentines Day Celebrators 12.40% 11.87x
Mother's Day Celebrators 12.71% 10.77x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 3.47x
Jos A. Bank Clothiers 0.01% 2.28x
Patagonia 0.01% 2.15x
The Childrens Place 0.01% 2.12x
Lululemon 0.02% 1.90x
Victoria's Secret 0.02% 1.75x
Gap 0.01% 1.61x
American Eagle Outfitters 0.02% 1.44x
Chicos 0.02% 1.43x
J. Crew 0.01% 1.36x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is ruffledblog.com.

Website Composition Index
ruffledblog.com 6.30% 253.46x
weddingideasmag.com 5.13% 242.58x
thebudgetsavvybride.com 10.31% 241.06x
weddingwire.com 12.09% 232.22x
womangettingmarried.com 13.36% 223.03x
preownedweddingdresses.com 4.65% 213.27x
offbeatbride.com 9.06% 210.51x
insideweddings.com 7.07% 207.68x
apracticalwedding.com 10.32% 191.29x
greenweddingshoes.com 18.76% 189.43x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 0.67% 100.62x
Cakes & Sweets 0.31% 15.20x
Canada Shopping - Kitchenware 0.16% 14.27x
Teen Hair 0.58% 12.73x
Beauty & Cosmetics 0.15% 12.51x
Comedy Content 0.15% 12.30x
Canada Shopping - General Commerce 0.02% 11.29x
Female Lifestyle Content Readers 1.05% 11.18x
DIY Decoration & Furniture 1.71% 11.04x
Vegans & Animal Welfare 0.07% 10.05x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female