Dstillery Audiences

WEDDING PLANNING

Audience Size: 1.5 Million Devices

Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wedding Planning audience.

Dstillery Crafted Audiences

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Brides & Wedding Planners.

Interest Composition Index
Brides & Wedding Planners 87.22% 25.69x
Wedding Content Readers 76.61% 22.43x
Wedding Registrants 44.11% 15.37x
Photo Memory Makers 43.98% 12.31x
Trendy Shoe Shoppers 38.42% 12.28x
Gift Givers 37.74% 11.61x
Mens Business Clothes Shoppers 38.46% 11.26x
Jewelry & Watch Shoppers 38.00% 10.55x
Womens Fashion Brands Shoppers 35.16% 10.53x
Engagement Ring Shoppers 36.92% 10.44x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.68x
American Apparel 0.03% 1.61x
Urban Outfitters 0.04% 1.53x
Club Monaco 0.01% 1.49x
The North Face 0.02% 1.42x
Brooks Brothers 0.03% 1.41x
Lululemon 0.04% 1.36x
LOFT 0.06% 1.27x
Ann Taylor 0.01% 1.22x
Armani 0.02% 1.21x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is happywedd.com.

Website Composition Index
happywedd.com 1.24% 133.42x
deerpearlflowers.com 4.41% 130.54x
tulleandchantilly.com 2.26% 126.75x
bellethemagazine.com 1.13% 126.44x
theweddingoutlet.com 1.15% 123.54x
destinationweddingdetails.com 1.23% 123.21x
myweddingreceptionideas.com 2.62% 122.41x
thebudgetsavvybride.com 4.89% 122.27x
elegantweddinginvites.com 6.06% 120.63x
modwedding.com 3.48% 119.84x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 3.74% 49.18x
Diamonds & Precious Metals 3.69% 19.00x
Decoration & Fabric 0.03% 18.78x
Quinceanera Planning 0.06% 18.27x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 16.49x
Party Suppliers 7.79% 15.80x
Travel, Food, Fashion & Fitness 2.72% 14.64x
DIY Decoration & Furniture 2.62% 13.08x
Teen Hair 3.69% 13.02x
Comedy Content 0.40% 12.95x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female