WEDDING PLANNING

Audience Size: 1.5 Million Devices

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Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wedding Planning audience.

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Brides & Wedding Planners.

Interest	Composition	Index
Brides & Wedding Planners	82.61%	32.32x
Wedding Content Readers	72.44%	30.24x
Wedding Registrants	38.98%	17.34x
Trendy Shoe Shoppers	31.92%	14.65x
Mens Business Clothes Shoppers	31.12%	14.48x
Photo Memory Makers	36.08%	14.40x
Gift Givers	32.68%	13.54x
Jewelry & Watch Shoppers	32.83%	12.54x
Online Education Resource Researchers	0.09%	12.39x
Home Custom Bedroom Decorators	24.34%	12.11x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.02%	1.52x
J. Crew	0.01%	1.49x
H&M	0.01%	1.39x
Old Navy	0.03%	1.32x
Mens Wearhouse	0.06%	1.09x
Gap	0.01%	1.05x
The Childrens Place	0.02%	1.02x
Carhartt	0.13%	0.99x
Journeys	0.02%	0.98x
Chicos	0.01%	0.97x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is deerpearlflowers.com.

Website	Composition	Index
deerpearlflowers.com	3.11%	124.61x
tulleandchantilly.com	1.56%	121.93x
bellethemagazine.com	1.12%	119.68x
myweddingreceptionideas.com	1.84%	117.66x
weddingomania.com	2.72%	116.32x
weddingideasmag.com	5.03%	114.78x
thebudgetsavvybride.com	6.01%	114.56x
modwedding.com	3.05%	114.16x
womangettingmarried.com	11.14%	113.02x
elegantweddinginvites.com	4.95%	109.56x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Bridal Fashion.

Content Affinity	Composition	Index
Bridal Fashion	3.26%	49.28x
Diamonds & Precious Metals	3.08%	21.97x
Quinceanera Planning	0.05%	20.33x
Party Suppliers	6.16%	17.55x
Tattoos & Costumes	0.25%	14.06x
Cakes & Sweets	2.88%	13.61x
Travel, Food, Fashion & Fitness	2.83%	13.20x
Teen Hair	3.14%	13.02x
Higher-End Fashion Brands	0.27%	12.74x
Female Lifestyle Content Readers	4.31%	12.12x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female