Explore the Wedding Planning Audience
Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 212 thousand unique devices whose actions qualify for the Wedding Planning audience.
INTERESTS
The Wedding Planning audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wedding Planning audience is Wedding Content Readers.
| Interest | Composition | Index |
| Wedding Content Readers | 69.16% | 68.60x |
| Wedding Registrants | 84.42% | 64.53x |
| Brides & Wedding Planners | 93.55% | 50.27x |
| Engagement Ring Shoppers | 29.82% | 35.69x |
| Jewelry & Watch Shoppers | 40.91% | 31.13x |
| Photo Memory Makers | 20.42% | 14.04x |
| Luxury Hotel Guests | 10.58% | 13.27x |
| Airbnb Researchers | 8.81% | 13.22x |
| Mens Business Clothes Shoppers | 8.58% | 13.10x |
| Gift Givers | 17.55% | 12.40x |
Composition Percentage:
The overlap percentage between the Wedding Planning audience and the Interest attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
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APPAREL RETAILERS
The Wedding Planning audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wedding Planning audience is Express.
| Location | Composition | Index |
| Express | 0.01% | 3.40x |
| Old Navy | 0.01% | 1.49x |
| Maurices | 0.02% | 1.35x |
Composition Percentage:
The overlap percentage between the Wedding Planning audience and the Location attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
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WEBSITES
The Wedding Planning audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wedding Planning audience is womangettingmarried.com.
| Website | Composition | Index |
| womangettingmarried.com | 13.21% | 341.01x |
| apracticalwedding.com | 9.55% | 311.15x |
| insideweddings.com | 5.92% | 286.97x |
| thebudgetsavvybride.com | 13.58% | 272.64x |
| greenweddingshoes.com | 20.77% | 263.22x |
| junebugweddings.com | 5.15% | 230.69x |
| bridalmusings.com | 4.25% | 213.68x |
| weddingchicks.com | 5.35% | 203.71x |
| weddingforward.com | 50.42% | 201.12x |
| paunveiled.com | 5.59% | 178.97x |
Composition Percentage:
The overlap percentage between the Wedding Planning audience and the Web attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wedding Planning audience is Comedy Content.
| Content Affinity | Composition | Index |
| Comedy Content | 0.16% | 25.16x |
| Parenting & Children's Activities | 0.13% | 17.95x |
| Female Lifestyle Content Readers | 1.07% | 15.94x |
| Cakes & Sweets | 0.21% | 14.80x |
| DIY Decoration & Furniture | 1.76% | 14.67x |
| Beauty & Cosmetics | 0.13% | 14.55x |
| European Museums, Restaurants & Events | 0.10% | 13.51x |
| Travel, Food, Fashion & Fitness | 0.80% | 13.39x |
| Home Remodeling | 0.22% | 12.57x |
| Canada Consumer Product Cluster | 0.49% | 11.82x |
Composition Percentage:
The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
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DEMOGRAPHICS
The Wedding Planning audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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