Dstillery Audiences

WEDDING PLANNING

Audience Size: 1.7 Million Devices

Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Wedding Planning audience.

Dstillery Crafted Audiences

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Brides & Wedding Planners.

Interest Composition Index
Brides & Wedding Planners 73.24% 33.91x
Wedding Content Readers 62.16% 32.65x
Wedding Registrants 32.51% 19.57x
Photo Memory Makers 34.50% 15.40x
Trendy Shoe Shoppers 27.58% 15.38x
Sunglasses Shoppers 32.26% 14.49x
Mens Business Clothes Shoppers 25.70% 14.24x
Gift Givers 26.09% 13.17x
Jewelry & Watch Shoppers 25.80% 13.07x
Womens Fashion Brands Shoppers 29.67% 13.02x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.25% 1.29x
Mens Wearhouse 0.38% 1.26x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is bellethemagazine.com.

Website Composition Index
bellethemagazine.com 1.30% 161.55x
happywedd.com 5.24% 156.44x
thebudgetsavvybride.com 4.68% 153.64x
weddinginclude.com 2.97% 153.11x
theweddingoutlet.com 2.11% 147.63x
weddingomania.com 2.97% 147.38x
modwedding.com 6.91% 147.25x
elegantweddinginvites.com 10.45% 145.21x
deerpearlflowers.com 8.54% 143.77x
weddingideasmag.com 8.39% 142.50x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 7.73% 45.78x
Diamonds & Precious Metals 4.95% 18.99x
Party Suppliers 13.89% 17.56x
Travel, Food, Fashion & Fitness 3.45% 17.23x
Higher-End Fashion Brands 2.11% 17.15x
DIY Decoration & Furniture 3.56% 15.91x
Teen Hair 6.16% 15.35x
Cakes & Sweets 4.51% 14.05x
Unique & Personalized Fashion 3.15% 13.74x
Female Lifestyle Content Readers 4.03% 13.71x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female