Dstillery Audiences

WEDDING PLANNING

Audience Size: 212 Thousand Devices

Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 212 thousand unique devices whose actions qualify for the Wedding Planning audience.

Dstillery Crafted Audiences

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 69.16% 68.60x
Wedding Registrants 84.42% 64.53x
Brides & Wedding Planners 93.55% 50.27x
Engagement Ring Shoppers 29.82% 35.69x
Jewelry & Watch Shoppers 40.91% 31.13x
Photo Memory Makers 20.42% 14.04x
Luxury Hotel Guests 10.58% 13.27x
Airbnb Researchers 8.81% 13.22x
Mens Business Clothes Shoppers 8.58% 13.10x
Gift Givers 17.55% 12.40x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Express.

Location Composition Index
Express 0.01% 3.40x
Old Navy 0.01% 1.49x
Maurices 0.02% 1.35x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is womangettingmarried.com.

Website Composition Index
womangettingmarried.com 13.21% 341.01x
apracticalwedding.com 9.55% 311.15x
insideweddings.com 5.92% 286.97x
thebudgetsavvybride.com 13.58% 272.64x
greenweddingshoes.com 20.77% 263.22x
junebugweddings.com 5.15% 230.69x
bridalmusings.com 4.25% 213.68x
weddingchicks.com 5.35% 203.71x
weddingforward.com 50.42% 201.12x
paunveiled.com 5.59% 178.97x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.16% 25.16x
Parenting & Children's Activities 0.13% 17.95x
Female Lifestyle Content Readers 1.07% 15.94x
Cakes & Sweets 0.21% 14.80x
DIY Decoration & Furniture 1.76% 14.67x
Beauty & Cosmetics 0.13% 14.55x
European Museums, Restaurants & Events 0.10% 13.51x
Travel, Food, Fashion & Fitness 0.80% 13.39x
Home Remodeling 0.22% 12.57x
Canada Consumer Product Cluster 0.49% 11.82x
Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.
Index: A comparison of the Wedding Planning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female