WEDDING PLANNING

Audience Size: 1.7 Million Devices

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Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Wedding Planning audience.

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Brides & Wedding Planners.

Interest	Composition	Index
Brides & Wedding Planners	74.28%	29.15x
Wedding Content Readers	61.26%	28.15x
Wedding Registrants	33.47%	18.96x
Photo Memory Makers	35.73%	15.00x
Trendy Shoe Shoppers	28.87%	14.25x
Mens Business Clothes Shoppers	25.93%	13.64x
Sunglasses Shoppers	35.05%	13.20x
Jewelry & Watch Shoppers	27.45%	12.89x
Womens Fashion Brands Shoppers	32.97%	12.40x
Engagement Ring Shoppers	29.69%	12.28x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.02%	1.98x
Intermix	0.01%	1.72x
Patagonia	0.02%	1.70x
Tommy Bahama	0.03%	1.57x
Ralph Lauren	0.01%	1.55x
Levi Strauss	0.01%	1.47x
Michael Kors	0.02%	1.44x
Brooks Brothers	0.05%	1.44x
Eddie Bauer	0.02%	1.43x
Calvin Klein	0.01%	1.41x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is weddinginclude.com.

Website	Composition	Index
weddinginclude.com	2.72%	175.18x
bellethemagazine.com	1.27%	174.32x
thebudgetsavvybride.com	4.25%	166.51x
theweddingoutlet.com	2.10%	164.55x
weddingomania.com	2.76%	162.97x
modwedding.com	7.27%	161.18x
deerpearlflowers.com	8.29%	160.78x
officianteric.com	1.36%	158.04x
elegantweddinginvites.com	11.05%	157.40x
weddingideasmag.com	8.42%	157.28x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Bridal Fashion.

Content Affinity	Composition	Index
Bridal Fashion	7.74%	46.54x
Washington D.C. Hotels	0.04%	21.91x
Quinceanera Planning	0.10%	20.57x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs)	0.19%	18.84x
Diamonds & Precious Metals	4.90%	18.50x
Party Suppliers	13.70%	18.03x
Travel, Food, Fashion & Fitness	3.35%	17.85x
Higher-End Fashion Brands	2.51%	17.12x
DIY Decoration & Furniture	3.63%	16.58x
Decoration & Fabric	0.05%	15.98x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female