WEDDING PLANNING

Audience Size: 891.1 Thousand Devices

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Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 891.1 thousand unique devices whose actions qualify for the Wedding Planning audience.

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Brides & Wedding Planners.

Interest	Composition	Index
Brides & Wedding Planners	87.34%	26.88x
Wedding Content Readers	73.54%	26.17x
Wedding Registrants	39.71%	15.20x
Trendy Shoe Shoppers	33.55%	12.94x
Mens Business Clothes Shoppers	31.90%	12.51x
Gift Givers	34.26%	11.92x
Photo Memory Makers	35.23%	11.51x
Jewelry & Watch Shoppers	36.27%	10.81x
Custom Home Lighting Shoppers	24.41%	10.48x
Home Custom Bedroom Decorators	24.41%	10.48x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Talbots.

Location	Composition	Index
Talbots	0.01%	2.01x
Gap	0.01%	1.86x
Express	0.02%	1.85x
The Childrens Place	0.02%	1.84x
Banana Republic	0.01%	1.81x
Jos A. Bank Clothiers	0.01%	1.77x
Chicos	0.02%	1.76x
Buckle	0.01%	1.54x
Maurices	0.02%	1.48x
Journeys	0.02%	1.36x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is deerpearlflowers.com.

Website	Composition	Index
deerpearlflowers.com	1.69%	138.94x
weddingomania.com	1.62%	131.32x
myweddingreceptionideas.com	1.02%	130.44x
bellethemagazine.com	1.54%	130.18x
modwedding.com	3.03%	124.95x
thebudgetsavvybride.com	6.87%	124.64x
weddingideasmag.com	5.01%	123.25x
womangettingmarried.com	11.12%	122.96x
preownedweddingdresses.com	7.20%	116.44x
bridebox.com	1.31%	115.80x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Bridal Fashion.

Content Affinity	Composition	Index
Bridal Fashion	2.64%	53.55x
Diamonds & Precious Metals	2.14%	23.07x
Party Suppliers	3.47%	17.21x
Quinceanera Planning	0.03%	16.38x
Tattoos & Costumes	0.18%	15.43x
Cakes & Sweets	2.42%	13.12x
Higher-End Fashion Brands	0.15%	12.54x
Custom Gifts	1.18%	12.35x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.21%	12.04x
Hipster Clothing	0.15%	11.43x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female