WEDDING PLANNING

Audience Size: 1.7 Million Devices

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Explore the Wedding Planning Audience

Below you'll find more information about the Wedding Planning audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Wedding Planning audience.

INTERESTS

The Wedding Planning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Planning audience is Brides & Wedding Planners.

Interest	Composition	Index
Brides & Wedding Planners	71.99%	31.57x
Wedding Content Readers	63.45%	30.80x
Wedding Registrants	35.09%	17.46x
Trendy Shoe Shoppers	28.81%	14.66x
Photo Memory Makers	36.65%	14.26x
Sunglasses Shoppers	32.02%	13.87x
Mens Business Clothes Shoppers	26.37%	13.70x
Gift Givers	27.32%	13.11x
Womens Fashion Brands Shoppers	28.82%	12.69x
Women's Swimsuit Shoppers	27.27%	12.09x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Interest attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

APPAREL RETAILERS

The Wedding Planning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Planning audience is Everlane.

Location	Composition	Index
Everlane	0.01%	2.02x
Bonobos	0.14%	1.75x
Supreme	0.02%	1.74x
Patagonia	0.03%	1.52x
REI	0.03%	1.40x
Club Monaco	0.02%	1.39x
Jos A. Bank Clothiers	0.41%	1.36x
Mens Wearhouse	0.67%	1.35x
Madewell	0.05%	1.34x
American Apparel	0.05%	1.33x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Location attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

WEBSITES

The Wedding Planning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Planning audience is weddinginclude.com.

Website	Composition	Index
weddinginclude.com	1.76%	113.93x
happywedd.com	2.96%	108.45x
bellethemagazine.com	1.20%	107.11x
thebudgetsavvybride.com	4.77%	104.83x
modwedding.com	5.19%	101.97x
theweddingoutlet.com	1.80%	100.54x
elegantweddinginvites.com	8.46%	98.80x
deerpearlflowers.com	7.46%	98.65x
weddingideasmag.com	7.39%	98.16x
destinationweddingdetails.com	1.85%	98.11x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Web attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Planning audience is Bridal Fashion.

Content Affinity	Composition	Index
Bridal Fashion	6.08%	42.06x
Washington D.C. Hotels	0.02%	22.89x
Quinceanera Planning	0.09%	17.70x
Diamonds & Precious Metals	4.77%	16.70x
Tattoos & Costumes	0.32%	16.17x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.22%	15.55x
Decoration & Fabric	0.05%	15.51x
Travel, Food, Fashion & Fitness	3.65%	15.15x
Party Suppliers	12.10%	14.98x
Higher-End Fashion Brands	1.45%	14.62x

Composition Percentage: The overlap percentage between the Wedding Planning audience and the Content Affinity attribute.

Index: A comparison of the Wedding Planning audience to the internet population.

DEMOGRAPHICS

The Wedding Planning audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female