WEIGHT LIFTING ENTHUSIASTS

Audience Size: 439.1 Thousand Devices

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Explore the Weight Lifting Enthusiasts Audience

Below you'll find more information about the Weight Lifting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 439.1 thousand unique devices whose actions qualify for the Weight Lifting Enthusiasts audience.

INTERESTS

The Weight Lifting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weight Lifting Enthusiasts audience is Weight Lifting Enthusiasts.

Interest	Composition	Index
Weight Lifting Enthusiasts	85.74%	37.55x
Exercise and Gym Researchers	75.77%	35.38x
Men's Health Researchers	64.64%	32.00x
Mens Fitness Publication Readers	47.81%	24.95x
Online Exercise Class Users	54.42%	23.65x
Health and Fitness Book Readers	56.27%	23.59x
Running Enthusiasts	44.86%	22.16x
Bodybuilding Enthusiasts	51.71%	21.38x
Beard Care Researchers	46.50%	21.10x
Indoor Cycling & Spinning Enthusiasts	41.61%	20.48x

Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Interest attribute.

Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.

APPAREL RETAILERS

The Weight Lifting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weight Lifting Enthusiasts audience is H&M.

Location	Composition	Index
H&M	0.02%	3.48x
Jos A. Bank Clothiers	0.02%	2.95x
Maurices	0.02%	2.22x
LOFT	0.01%	1.99x
Mens Wearhouse	0.02%	1.64x
Old Navy	0.02%	1.53x
Chicos	0.01%	1.52x
Victoria's Secret	0.01%	0.99x
Carhartt	0.11%	0.93x

Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Location attribute.

Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.

WEBSITES

The Weight Lifting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weight Lifting Enthusiasts audience is muscleandperformance.com.

Website	Composition	Index
muscleandperformance.com	18.18%	309.44x
muscleandstrength.com	48.06%	290.50x
oxygenmag.com	9.95%	212.39x
generationiron.com	13.17%	198.19x
elitefts.com	8.43%	195.47x
kingofthegym.com	2.75%	194.08x
powerliftingtowin.com	2.52%	182.47x
breakingmuscle.com	10.25%	177.34x
oldschooltrainer.com	3.23%	168.20x
pescience.com	2.70%	154.07x

Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Web attribute.

Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weight Lifting Enthusiasts audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity	Composition	Index
Crossfit & Obstacle Race Enthusiasts	12.02%	76.47x
Active Lifestyle Enthusiasts	0.14%	38.02x
Weight Loss & Nutrition Assistance Researchers	27.35%	27.52x
Assorted Topics (Television, Origami, Men's Health)	2.66%	25.32x
Instagram Management	0.21%	24.62x
Men's Dress Shirt Shopping	0.95%	24.32x
Canada Travel & Tourism	1.12%	24.17x
Healthy Eating Researchers	2.07%	22.12x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion)	3.39%	21.92x
Paleo & Keto Diet Enthusiasts	5.91%	20.40x

Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.

DEMOGRAPHICS

The Weight Lifting Enthusiasts audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male