Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 642.4 thousand unique devices whose actions qualify for the Wine, Liquor & Mixology audience.
INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Holiday Cocktail Researchers.
| Interest | Composition | Index |
| Holiday Cocktail Researchers | 51.22% | 34.77x |
| Tequila Enthusiasts | 47.14% | 31.13x |
| Craft Spirits Enthusiasts | 47.71% | 29.85x |
| Beer Aficionados | 35.48% | 23.11x |
| Cocktail Recipe Researchers | 59.00% | 21.62x |
| Wine Lovers | 26.23% | 20.10x |
| Costco Deal Blog Readers | 22.69% | 16.87x |
| Mens Business Clothes Shoppers | 21.99% | 16.62x |
| Craft Beer Enthusiasts | 35.85% | 16.09x |
| Hard Seltzer Aficionados | 11.29% | 15.88x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.01% | 1.99x |
| Madewell | 0.01% | 1.94x |
| LOFT | 0.04% | 1.63x |
| Forever 21 | 0.02% | 1.61x |
| Talbots | 0.02% | 1.60x |
| Eddie Bauer | 0.02% | 1.54x |
| J. Crew | 0.02% | 1.45x |
| Lululemon | 0.01% | 1.43x |
| White House Black Market | 0.03% | 1.40x |
| Coach | 0.01% | 1.38x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is bourbonbanter.com.
| Website | Composition | Index |
| bourbonbanter.com | 2.36% | 197.09x |
| thecocktailproject.com | 1.89% | 164.00x |
| qualityliquorstore.com | 1.32% | 134.48x |
| mixthatdrink.com | 30.19% | 127.80x |
| drinksmixer.com | 5.45% | 117.42x |
| scotchnoob.com | 1.07% | 100.95x |
| bourbonr.com | 1.13% | 100.76x |
| moodymixologist.com | 1.97% | 95.81x |
| thewhiskeyjug.com | 3.51% | 92.53x |
| gobourbon.com | 3.54% | 90.59x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 1.73% | 33.01x |
| Bags & Luggage | 1.16% | 19.61x |
| Grilling | 0.51% | 15.70x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.95% | 12.81x |
| Watches Retail | 0.38% | 11.65x |
| Scotland Travel | 0.04% | 10.82x |
| Action Sports | 0.19% | 10.55x |
| Beach Vacations | 0.08% | 10.28x |
| Canada Consumer Product Cluster | 0.92% | 9.90x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.58% | 9.70x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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