Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 642.4 Thousand Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 642.4 thousand unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Holiday Cocktail Researchers.

Interest Composition Index
Holiday Cocktail Researchers 51.22% 34.77x
Tequila Enthusiasts 47.14% 31.13x
Craft Spirits Enthusiasts 47.71% 29.85x
Beer Aficionados 35.48% 23.11x
Cocktail Recipe Researchers 59.00% 21.62x
Wine Lovers 26.23% 20.10x
Costco Deal Blog Readers 22.69% 16.87x
Mens Business Clothes Shoppers 21.99% 16.62x
Craft Beer Enthusiasts 35.85% 16.09x
Hard Seltzer Aficionados 11.29% 15.88x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.01% 1.99x
Madewell 0.01% 1.94x
LOFT 0.04% 1.63x
Forever 21 0.02% 1.61x
Talbots 0.02% 1.60x
Eddie Bauer 0.02% 1.54x
J. Crew 0.02% 1.45x
Lululemon 0.01% 1.43x
White House Black Market 0.03% 1.40x
Coach 0.01% 1.38x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is bourbonbanter.com.

Website Composition Index
bourbonbanter.com 2.36% 197.09x
thecocktailproject.com 1.89% 164.00x
qualityliquorstore.com 1.32% 134.48x
mixthatdrink.com 30.19% 127.80x
drinksmixer.com 5.45% 117.42x
scotchnoob.com 1.07% 100.95x
bourbonr.com 1.13% 100.76x
moodymixologist.com 1.97% 95.81x
thewhiskeyjug.com 3.51% 92.53x
gobourbon.com 3.54% 90.59x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 1.73% 33.01x
Bags & Luggage 1.16% 19.61x
Grilling 0.51% 15.70x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.95% 12.81x
Watches Retail 0.38% 11.65x
Scotland Travel 0.04% 10.82x
Action Sports 0.19% 10.55x
Beach Vacations 0.08% 10.28x
Canada Consumer Product Cluster 0.92% 9.90x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.58% 9.70x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male