Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 1.5 Million Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 40.87% 27.89x
Online Alcohol Shoppers 45.53% 22.91x
Cocktail Recipe Researchers 41.13% 21.26x
Beer Aficionados 29.22% 20.44x
Wine Lovers 27.49% 18.59x
Cigars Shoppers 31.25% 17.18x
Beer Lovers 31.39% 17.04x
Craft Beer Enthusiasts 28.31% 16.87x
Professional Chefs 29.65% 16.69x
Home Brewing Enthusiasts 26.67% 15.90x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 1.74x
Topshop 0.03% 1.69x
Everlane 0.01% 1.68x
Bonobos 0.12% 1.68x
Intermix 0.02% 1.66x
Tommy Bahama 0.05% 1.55x
Ann Taylor 0.05% 1.52x
Jos A. Bank Clothiers 0.53% 1.51x
Patagonia 0.03% 1.50x
Johnston and Murphy 0.25% 1.50x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is artisanwinedepot.com.

Website Composition Index
artisanwinedepot.com 1.20% 149.42x
klwines.com 6.41% 130.09x
bourbonbanter.com 4.47% 127.98x
tequila.net 3.05% 117.12x
finewinehouse.com 2.98% 113.29x
cognac-expert.com 1.82% 110.18x
bourbonr.com 1.81% 108.69x
distillerytrail.com 2.23% 104.67x
nataliemaclean.com 1.56% 102.46x
thecocktailproject.com 1.80% 101.68x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 6.58% 23.55x
Cigars 0.67% 20.77x
Men's Dress Shirt Shopping 1.77% 16.93x
Watches & Jewelry 0.02% 16.11x
San Francisco Tourism 2.34% 15.50x
Mail Order Food 2.26% 13.99x
Chef & Restaurant Resources 3.25% 13.92x
Home Décor, Furniture, & Decorating 0.03% 13.88x
Washington D.C. Hotels 0.02% 13.82x
Grilling 3.04% 13.53x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male