Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.
INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Online Alcohol Shoppers.
| Interest | Composition | Index |
| Online Alcohol Shoppers | 44.31% | 19.89x |
| Beer Aficionados | 27.14% | 14.73x |
| Cigars Shoppers | 30.67% | 13.82x |
| Beer Lovers | 33.31% | 13.46x |
| Professional Chefs | 28.91% | 12.91x |
| Craft Beer Enthusiasts | 19.48% | 12.29x |
| Whiskey Lovers | 30.87% | 11.94x |
| Home Brewing Enthusiasts | 17.89% | 11.84x |
| Rome Trip Planners | 26.93% | 11.42x |
| Supermarket Shoppers | 27.60% | 11.09x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.02% | 1.68x |
| Patagonia | 0.01% | 1.52x |
| Madewell | 0.03% | 1.51x |
| Urban Outfitters | 0.06% | 1.44x |
| Joe's Jeans | 0.01% | 1.44x |
| Ann Taylor | 0.03% | 1.38x |
| Ralph Lauren | 0.01% | 1.37x |
| Hugo Boss | 0.02% | 1.36x |
| Saint Laurent Paris | 0.01% | 1.32x |
| H&M | 0.05% | 1.32x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is artisanwinedepot.com.
| Website | Composition | Index |
| artisanwinedepot.com | 1.14% | 145.58x |
| bourbonbanter.com | 3.66% | 131.93x |
| buffalotracedistillery.com | 5.45% | 121.25x |
| klwines.com | 5.78% | 121.14x |
| tequila.net | 3.16% | 120.80x |
| finewinehouse.com | 3.52% | 113.78x |
| cellartracker.com | 4.63% | 110.55x |
| bourbonr.com | 1.66% | 104.81x |
| distillerytrail.com | 1.85% | 103.35x |
| goodcocktails.com | 1.58% | 103.21x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 5.04% | 21.56x |
| Cigars | 0.77% | 18.67x |
| San Francisco Tourism | 2.52% | 13.87x |
| Men's Dress Shirt Shopping | 2.04% | 12.83x |
| Grilling | 3.15% | 12.41x |
| European Museums, Restaurants & Events | 3.04% | 11.55x |
| Chef & Restaurant Resources | 3.29% | 11.35x |
| South Carolina Travel | 0.36% | 10.95x |
| Bags & Luggage | 2.06% | 10.93x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.39% | 10.43x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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