Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.
INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 40.70% | 28.50x |
| Online Alcohol Shoppers | 45.25% | 24.43x |
| Cocktail Recipe Researchers | 42.29% | 21.54x |
| Beer Aficionados | 30.03% | 20.24x |
| Cigars Shoppers | 30.98% | 18.23x |
| Wine Lovers | 29.14% | 18.10x |
| Professional Chefs | 30.54% | 16.98x |
| Beer Lovers | 33.60% | 16.91x |
| Craft Beer Enthusiasts | 28.41% | 16.87x |
| Home Brewing Enthusiasts | 26.35% | 16.32x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 2.22x |
| Tommy Bahama | 0.04% | 1.88x |
| Intermix | 0.01% | 1.73x |
| Levi Strauss | 0.02% | 1.59x |
| Eddie Bauer | 0.03% | 1.54x |
| The North Face | 0.02% | 1.53x |
| Bonobos | 0.05% | 1.53x |
| Columbia | 0.02% | 1.48x |
| American Apparel | 0.05% | 1.46x |
| J. Crew | 0.04% | 1.44x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is artisanwinedepot.com.
| Website | Composition | Index |
| artisanwinedepot.com | 1.19% | 142.07x |
| bourbonbanter.com | 4.27% | 124.85x |
| klwines.com | 6.36% | 123.10x |
| finewinehouse.com | 2.94% | 113.88x |
| tequila.net | 3.05% | 111.85x |
| cellartracker.com | 5.57% | 106.83x |
| bourbonr.com | 1.81% | 105.79x |
| distillerytrail.com | 2.20% | 102.25x |
| cognac-expert.com | 2.06% | 101.50x |
| nataliemaclean.com | 1.59% | 99.73x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 6.29% | 25.05x |
| Cigars | 0.69% | 22.38x |
| Men's Dress Shirt Shopping | 1.78% | 16.61x |
| Watches & Jewelry | 0.02% | 16.49x |
| Washington D.C. Hotels | 0.02% | 16.46x |
| San Francisco Tourism | 2.45% | 16.46x |
| Grilling | 2.97% | 14.47x |
| Chef & Restaurant Resources | 3.35% | 14.18x |
| Mail Order Food | 2.40% | 14.07x |
| Bags & Luggage | 2.29% | 13.52x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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