Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 1.5 Million Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 40.70% 28.50x
Online Alcohol Shoppers 45.25% 24.43x
Cocktail Recipe Researchers 42.29% 21.54x
Beer Aficionados 30.03% 20.24x
Cigars Shoppers 30.98% 18.23x
Wine Lovers 29.14% 18.10x
Professional Chefs 30.54% 16.98x
Beer Lovers 33.60% 16.91x
Craft Beer Enthusiasts 28.41% 16.87x
Home Brewing Enthusiasts 26.35% 16.32x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.22x
Tommy Bahama 0.04% 1.88x
Intermix 0.01% 1.73x
Levi Strauss 0.02% 1.59x
Eddie Bauer 0.03% 1.54x
The North Face 0.02% 1.53x
Bonobos 0.05% 1.53x
Columbia 0.02% 1.48x
American Apparel 0.05% 1.46x
J. Crew 0.04% 1.44x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is artisanwinedepot.com.

Website Composition Index
artisanwinedepot.com 1.19% 142.07x
bourbonbanter.com 4.27% 124.85x
klwines.com 6.36% 123.10x
finewinehouse.com 2.94% 113.88x
tequila.net 3.05% 111.85x
cellartracker.com 5.57% 106.83x
bourbonr.com 1.81% 105.79x
distillerytrail.com 2.20% 102.25x
cognac-expert.com 2.06% 101.50x
nataliemaclean.com 1.59% 99.73x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 6.29% 25.05x
Cigars 0.69% 22.38x
Men's Dress Shirt Shopping 1.78% 16.61x
Watches & Jewelry 0.02% 16.49x
Washington D.C. Hotels 0.02% 16.46x
San Francisco Tourism 2.45% 16.46x
Grilling 2.97% 14.47x
Chef & Restaurant Resources 3.35% 14.18x
Mail Order Food 2.40% 14.07x
Bags & Luggage 2.29% 13.52x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male