Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.
INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 40.87% | 27.89x |
| Online Alcohol Shoppers | 45.53% | 22.91x |
| Cocktail Recipe Researchers | 41.13% | 21.26x |
| Beer Aficionados | 29.22% | 20.44x |
| Wine Lovers | 27.49% | 18.59x |
| Cigars Shoppers | 31.25% | 17.18x |
| Beer Lovers | 31.39% | 17.04x |
| Craft Beer Enthusiasts | 28.31% | 16.87x |
| Professional Chefs | 29.65% | 16.69x |
| Home Brewing Enthusiasts | 26.67% | 15.90x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.02% | 1.74x |
| Topshop | 0.03% | 1.69x |
| Everlane | 0.01% | 1.68x |
| Bonobos | 0.12% | 1.68x |
| Intermix | 0.02% | 1.66x |
| Tommy Bahama | 0.05% | 1.55x |
| Ann Taylor | 0.05% | 1.52x |
| Jos A. Bank Clothiers | 0.53% | 1.51x |
| Patagonia | 0.03% | 1.50x |
| Johnston and Murphy | 0.25% | 1.50x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is artisanwinedepot.com.
| Website | Composition | Index |
| artisanwinedepot.com | 1.20% | 149.42x |
| klwines.com | 6.41% | 130.09x |
| bourbonbanter.com | 4.47% | 127.98x |
| tequila.net | 3.05% | 117.12x |
| finewinehouse.com | 2.98% | 113.29x |
| cognac-expert.com | 1.82% | 110.18x |
| bourbonr.com | 1.81% | 108.69x |
| distillerytrail.com | 2.23% | 104.67x |
| nataliemaclean.com | 1.56% | 102.46x |
| thecocktailproject.com | 1.80% | 101.68x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 6.58% | 23.55x |
| Cigars | 0.67% | 20.77x |
| Men's Dress Shirt Shopping | 1.77% | 16.93x |
| Watches & Jewelry | 0.02% | 16.11x |
| San Francisco Tourism | 2.34% | 15.50x |
| Mail Order Food | 2.26% | 13.99x |
| Chef & Restaurant Resources | 3.25% | 13.92x |
| Home Décor, Furniture, & Decorating | 0.03% | 13.88x |
| Washington D.C. Hotels | 0.02% | 13.82x |
| Grilling | 3.04% | 13.53x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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