Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 384.1 Thousand Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 384.1 thousand unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Whiskey Enthusiasts.

Interest Composition Index
Whiskey Enthusiasts 56.62% 39.81x
Holiday Cocktail Researchers 54.05% 38.96x
Tequila Enthusiasts 44.31% 36.70x
Craft Spirits Enthusiasts 43.21% 31.94x
Vodka Enthusiasts 19.98% 24.43x
Gin Enthusiasts 21.55% 24.15x
Beer Aficionados 29.60% 23.99x
Cocktail Recipe Researchers 56.04% 22.36x
Wine Lovers 29.81% 22.07x
Restaurant Reservation Enthusiasts 32.97% 19.36x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.82x
Brooks Brothers 0.01% 2.79x
J. Crew 0.02% 1.87x
Eddie Bauer 0.02% 1.84x
American Eagle Outfitters 0.02% 1.58x
Michael Kors 0.01% 1.53x
Gap 0.02% 1.52x
Mens Wearhouse 0.02% 1.46x
Old Navy 0.03% 1.37x
Forever 21 0.01% 1.36x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is mixthatdrink.com.

Website Composition Index
mixthatdrink.com 27.17% 143.95x
drinksmixer.com 5.41% 132.57x
moodymixologist.com 2.28% 99.36x
cocktailcontessa.com 2.41% 98.73x
vinepair.com 72.13% 97.23x
whiskeywatch.com 1.17% 94.45x
thewhiskeyjug.com 3.38% 92.82x
gobourbon.com 3.48% 88.97x
drinkhacker.com 2.16% 88.37x
distiller.com 4.00% 87.80x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 1.51% 37.08x
Bags & Luggage 1.31% 20.63x
Grilling 0.45% 15.00x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.92% 13.88x
Bird Watching 0.05% 13.06x
Vegans & Animal Welfare 0.13% 11.37x
Watches Retail 0.51% 11.08x
Canada Consumer Product Cluster 0.60% 9.95x
Action Sports 0.13% 9.17x
Backpacking 1.91% 9.04x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male