Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.
INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 52.91% | 23.66x |
| Beer Aficionados | 41.93% | 18.56x |
| Wine Lovers | 36.25% | 17.10x |
| Cocktail Recipe Researchers | 50.79% | 16.50x |
| Home Brewing Enthusiasts | 38.83% | 15.98x |
| Craft Beer Enthusiasts | 39.62% | 15.78x |
| Mens Business Clothes Shoppers | 30.92% | 14.60x |
| Cigars Shoppers | 36.70% | 14.55x |
| Online Alcohol Shoppers | 40.53% | 14.24x |
| Nashville Activity Researchers | 29.13% | 14.01x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.02% | 1.89x |
| Armani | 0.02% | 1.75x |
| Brooks Brothers | 0.03% | 1.72x |
| Bonobos | 0.01% | 1.67x |
| Tommy Bahama | 0.01% | 1.64x |
| The North Face | 0.02% | 1.63x |
| Ralph Lauren | 0.01% | 1.60x |
| REI | 0.01% | 1.54x |
| Chicos | 0.05% | 1.52x |
| Banana Republic | 0.06% | 1.42x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is bottle-spot.com.
| Website | Composition | Index |
| bottle-spot.com | 1.03% | 174.11x |
| buffalotracedistillery.com | 3.67% | 159.81x |
| klwines.com | 4.73% | 155.42x |
| craftspiritsxchange.com | 1.08% | 142.91x |
| tequila.net | 2.03% | 142.32x |
| bourbonbanter.com | 5.48% | 141.45x |
| distillerytrail.com | 1.98% | 131.45x |
| abcfws.com | 2.42% | 127.81x |
| shopwinedirect.com | 6.04% | 119.87x |
| winebusiness.com | 2.47% | 119.01x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 6.86% | 31.41x |
| Cigars | 0.52% | 28.52x |
| Men's Dress Shirt Shopping | 0.89% | 18.89x |
| San Francisco Tourism | 1.11% | 18.59x |
| Grilling | 2.21% | 18.21x |
| Chef & Restaurant Resources | 1.87% | 15.28x |
| Bags & Luggage | 2.01% | 15.27x |
| European Museums, Restaurants & Events | 1.94% | 14.61x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 13.82x |
| Mail Order Food | 1.51% | 13.15x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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