Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.
INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 38.94% | 22.82x |
| Online Alcohol Shoppers | 45.26% | 19.89x |
| Cocktail Recipe Researchers | 41.07% | 17.58x |
| Beer Aficionados | 30.75% | 16.39x |
| Cigars Shoppers | 30.42% | 15.03x |
| Professional Chefs | 29.36% | 14.14x |
| Beer Lovers | 33.80% | 14.13x |
| Craft Beer Enthusiasts | 29.58% | 13.42x |
| Home Brewing Enthusiasts | 26.00% | 12.95x |
| Rome Trip Planners | 26.31% | 12.80x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.05% | 1.78x |
| Columbia | 0.02% | 1.74x |
| LL Bean | 0.01% | 1.72x |
| Intermix | 0.02% | 1.66x |
| Michael Kors | 0.04% | 1.59x |
| Saint Laurent Paris | 0.02% | 1.59x |
| Ralph Lauren | 0.02% | 1.55x |
| Ann Taylor | 0.04% | 1.53x |
| Zara | 0.05% | 1.50x |
| American Apparel | 0.06% | 1.50x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is artisanwinedepot.com.
| Website | Composition | Index |
| artisanwinedepot.com | 1.12% | 166.24x |
| bourbonbanter.com | 3.77% | 148.26x |
| klwines.com | 5.71% | 142.50x |
| buffalotracedistillery.com | 5.38% | 138.58x |
| tequila.net | 2.94% | 134.67x |
| finewinehouse.com | 3.05% | 131.88x |
| cellartracker.com | 4.88% | 126.72x |
| bourbonr.com | 1.64% | 122.26x |
| distillerytrail.com | 2.00% | 118.21x |
| nataliemaclean.com | 1.73% | 114.02x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 5.78% | 24.85x |
| Cigars | 0.74% | 21.82x |
| San Francisco Tourism | 2.57% | 16.43x |
| Washington D.C. Hotels | 0.03% | 16.36x |
| Men's Dress Shirt Shopping | 1.97% | 15.95x |
| Grilling | 2.94% | 14.35x |
| Chef & Restaurant Resources | 3.46% | 13.80x |
| Watches & Jewelry | 0.02% | 13.77x |
| European Museums, Restaurants & Events | 3.21% | 13.27x |
| Bags & Luggage | 2.20% | 13.06x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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