Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 1.8 Million Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Online Alcohol Shoppers.

Interest Composition Index
Online Alcohol Shoppers 44.51% 18.88x
Beer Aficionados 26.92% 15.01x
Cigars Shoppers 32.06% 13.43x
Beer Lovers 36.19% 13.01x
Professional Chefs 30.36% 12.83x
Whiskey Lovers 32.58% 12.49x
Rome Trip Planners 26.88% 11.45x
Supermarket Shoppers 28.15% 11.01x
Wine Lovers 40.97% 10.72x
Coffee Bean Shoppers 22.76% 10.60x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.42x
Saint Laurent Paris 0.02% 1.92x
Lorna Jane 0.01% 1.75x
Calvin Klein 0.01% 1.68x
Columbia 0.02% 1.65x
Patagonia 0.01% 1.62x
Forever 21 0.07% 1.61x
Tommy Bahama 0.04% 1.59x
Ann Taylor 0.03% 1.53x
Intermix 0.01% 1.53x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is artisanwinedepot.com.

Website Composition Index
artisanwinedepot.com 1.11% 163.15x
bottle-spot.com 0.67% 159.50x
winereviewonline.com 0.56% 148.51x
winemag.com 0.60% 144.06x
bourbonbanter.com 3.72% 143.10x
buffalotracedistillery.com 4.91% 138.24x
liquorliquidators.com 1.12% 135.71x
tequila.net 3.28% 135.04x
klwines.com 5.78% 134.82x
winezap.com 0.40% 130.53x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 4.70% 21.82x
Cigars 0.81% 18.54x
San Francisco Tourism 2.62% 14.07x
Men's Dress Shirt Shopping 1.98% 13.18x
Grilling 3.05% 12.76x
Chef & Restaurant Resources 3.13% 12.20x
Mail Order Food 2.10% 11.67x
European Museums, Restaurants & Events 3.06% 11.53x
Bags & Luggage 1.92% 11.20x
South Carolina Travel 0.39% 10.62x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999