Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.
INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 51.73% | 22.76x |
| Beer Aficionados | 40.33% | 17.67x |
| Cocktail Recipe Researchers | 55.89% | 17.57x |
| Wine Lovers | 35.31% | 16.58x |
| Home Brewing Enthusiasts | 35.52% | 14.48x |
| Mens Business Clothes Shoppers | 29.64% | 14.34x |
| Craft Beer Enthusiasts | 36.57% | 14.26x |
| Mens Fitness Publication Readers | 27.85% | 12.83x |
| Home Design and Living Publication Readers | 27.20% | 12.74x |
| Grill Masters | 32.17% | 12.62x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.69x |
| Banana Republic | 0.01% | 1.62x |
| Express | 0.01% | 1.58x |
| White House Black Market | 0.01% | 1.41x |
| Chicos | 0.01% | 1.40x |
| Victoria's Secret | 0.01% | 1.29x |
| Lane Bryant | 0.01% | 1.28x |
| Old Navy | 0.02% | 1.27x |
| Maurices | 0.02% | 1.27x |
| Carhartt | 0.20% | 1.19x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is buffalotracedistillery.com.
| Website | Composition | Index |
| buffalotracedistillery.com | 1.95% | 133.96x |
| klwines.com | 1.83% | 131.27x |
| bourbonbanter.com | 4.72% | 118.19x |
| distillerytrail.com | 1.07% | 113.95x |
| abcfws.com | 1.38% | 107.10x |
| winebusiness.com | 1.12% | 104.33x |
| matchingfoodandwine.com | 2.39% | 101.84x |
| shopwinedirect.com | 2.78% | 98.83x |
| oldtowntequila.com | 2.93% | 97.95x |
| woodswholesalewine.com | 3.60% | 94.39x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 5.34% | 28.63x |
| Cigars | 0.27% | 25.25x |
| Men's Dress Shirt Shopping | 0.51% | 17.66x |
| San Francisco Tourism | 0.41% | 16.79x |
| Grilling | 1.44% | 16.13x |
| Bags & Luggage | 1.58% | 14.61x |
| European Museums, Restaurants & Events | 1.13% | 13.66x |
| Chef & Restaurant Resources | 0.95% | 13.42x |
| Environmentally Friendly Cars | 0.02% | 13.37x |
| Scotland Travel | 0.13% | 12.51x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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