Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 190.2 Thousand Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 190.2 thousand unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Holiday Cocktail Researchers.

Interest Composition Index
Holiday Cocktail Researchers 58.74% 68.95x
Whiskey Enthusiasts 50.51% 67.78x
Online Alcohol Shoppers 76.81% 53.49x
Craft Spirits Enthusiasts 61.55% 52.35x
Craft Beer Enthusiasts 49.32% 47.31x
Wine Lovers 19.86% 36.18x
Cocktail Recipe Researchers 55.50% 30.28x
Restaurant Reservation Enthusiasts 20.25% 29.31x
Whiskey Lovers 64.15% 24.30x
Beer Aficionados 40.11% 23.97x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 2.13x
Maurices 0.01% 0.82x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is mixthatdrink.com.

Website Composition Index
mixthatdrink.com 23.69% 252.72x
vinepair.com 71.83% 143.26x
distiller.com 3.98% 121.35x
gobourbon.com 2.91% 111.16x
gastronomblog.com 3.80% 105.85x
thewhiskeyshelf.com 3.04% 100.74x
breakingbourbon.com 6.18% 99.91x
liquor.com 91.11% 92.07x
thewhiskeywash.com 5.60% 92.06x
decanter.com 2.87% 78.12x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 0.92% 46.90x
Bags & Luggage 0.75% 17.52x
Grilling 0.27% 17.45x
Comedy Content 0.10% 15.82x
Action Sports 0.10% 15.71x
Canada Tax and Finance Research Cluster 0.42% 15.52x
Canada Consumer Product Cluster 0.62% 15.07x
Quebec Vacations 0.65% 14.59x
Beauty & Cosmetics 0.13% 14.13x
Canada Culture and Tourism 2.64% 14.04x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male