Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 735.9 thousand unique devices whose actions qualify for the Wine, Liquor & Mixology audience.
INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 54.51% | 26.62x |
| Beer Aficionados | 40.23% | 21.13x |
| Cocktail Recipe Researchers | 64.00% | 20.71x |
| Wine Lovers | 33.64% | 19.18x |
| Costco Deal Blog Readers | 29.10% | 16.02x |
| Mens Business Clothes Shoppers | 28.59% | 15.74x |
| Mens Fitness Publication Readers | 26.44% | 15.57x |
| Beard Care Researchers | 31.10% | 15.56x |
| Home Design and Living Publication Readers | 23.83% | 15.32x |
| Hard Seltzer Aficionados | 17.64% | 15.16x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.06% | 0.90x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is bourbonbanter.com.
| Website | Composition | Index |
| bourbonbanter.com | 4.20% | 150.48x |
| thecocktailproject.com | 4.13% | 123.18x |
| modernthirst.com | 1.31% | 118.85x |
| liquorama.net | 2.99% | 117.48x |
| qualityliquorstore.com | 3.53% | 105.95x |
| scotchnoob.com | 1.29% | 101.11x |
| mixthatdrink.com | 32.12% | 100.54x |
| totalwine.com | 1.80% | 100.53x |
| bourbonr.com | 1.49% | 99.94x |
| drinksmixer.com | 5.71% | 96.62x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Cigars.
| Content Affinity | Composition | Index |
| Cigars | 0.05% | 31.36x |
| Beer, Wine & Alcohol | 2.97% | 30.39x |
| Bags & Luggage | 1.20% | 17.30x |
| Grilling | 0.76% | 16.61x |
| London Tourism & Events | 0.05% | 15.93x |
| European Museums, Restaurants & Events | 0.20% | 14.24x |
| Perfume, Makeup & Cosmetics | 0.26% | 13.63x |
| Men's Dress Shirt Shopping | 0.06% | 13.62x |
| Sports - Golf, Hunting, Fishing | 0.07% | 12.95x |
| Higher-End Fashion Brands | 0.02% | 12.11x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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