Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 748.6 thousand unique devices whose actions qualify for the Wine, Liquor & Mixology audience.
INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 50.95% | 23.89x |
| Beer Aficionados | 39.95% | 18.70x |
| Cocktail Recipe Researchers | 50.28% | 17.71x |
| Wine Lovers | 36.03% | 17.28x |
| Online Alcohol Shoppers | 46.72% | 16.31x |
| Craft Beer Enthusiasts | 39.19% | 16.05x |
| Home Brewing Enthusiasts | 38.43% | 15.47x |
| Cigars Shoppers | 39.44% | 14.61x |
| Rome Trip Planners | 34.26% | 14.38x |
| Professional Chefs | 37.27% | 14.31x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.01% | 1.93x |
| The North Face | 0.03% | 1.85x |
| Brooks Brothers | 0.04% | 1.76x |
| J. Crew | 0.03% | 1.69x |
| Columbia | 0.02% | 1.66x |
| Madewell | 0.02% | 1.56x |
| Tommy Bahama | 0.04% | 1.56x |
| Club Monaco | 0.02% | 1.54x |
| Bonobos | 0.03% | 1.53x |
| Free People | 0.03% | 1.53x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is klwines.com.
| Website | Composition | Index |
| klwines.com | 8.37% | 215.95x |
| bourbonbanter.com | 4.21% | 146.51x |
| shopwinedirect.com | 7.90% | 123.26x |
| cellartracker.com | 7.84% | 117.94x |
| matchingfoodandwine.com | 4.59% | 117.92x |
| qualityliquorstore.com | 7.83% | 116.05x |
| woodswholesalewine.com | 7.46% | 115.01x |
| oldtowntequila.com | 6.34% | 114.98x |
| liquorama.net | 8.45% | 112.22x |
| b-21.com | 6.71% | 111.21x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 6.79% | 29.94x |
| Cigars | 0.61% | 26.45x |
| Men's Dress Shirt Shopping | 1.11% | 18.56x |
| San Francisco Tourism | 1.60% | 17.87x |
| Grilling | 2.63% | 17.21x |
| Mail Order Food | 1.52% | 16.31x |
| Chef & Restaurant Resources | 2.50% | 16.07x |
| Watches & Jewelry | 0.01% | 15.93x |
| Home Décor, Furniture, & Decorating | 0.02% | 15.50x |
| Bags & Luggage | 2.02% | 14.99x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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