Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 732.2 Thousand Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 732.2 thousand unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 53.31% 27.46x
Cocktail Recipe Researchers 59.43% 22.04x
Beer Aficionados 40.24% 21.40x
Wine Lovers 31.09% 20.14x
Costco Deal Blog Readers 28.20% 16.50x
Hard Seltzer Aficionados 15.18% 16.38x
Home Design and Living Publication Readers 21.46% 15.95x
Beard Care Researchers 29.39% 15.89x
Mens Fitness Publication Readers 24.60% 15.79x
Mens Business Clothes Shoppers 29.95% 15.79x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is H&M.

Location Composition Index
H&M 0.02% 1.80x
Chicos 0.03% 1.46x
Eddie Bauer 0.02% 1.45x
Talbots 0.02% 1.37x
Forever 21 0.02% 1.35x
Banana Republic 0.03% 1.33x
Buckle 0.03% 1.32x
Lane Bryant 0.03% 1.30x
Gap 0.03% 1.26x
Journeys 0.04% 1.19x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is bourbonbanter.com.

Website Composition Index
bourbonbanter.com 3.60% 161.05x
thecocktailproject.com 2.93% 140.28x
liquorama.net 1.96% 129.39x
modernthirst.com 1.17% 123.03x
qualityliquorstore.com 2.40% 119.51x
mixthatdrink.com 30.80% 112.19x
scotchnoob.com 1.20% 107.20x
drinksmixer.com 5.64% 102.48x
bourbonr.com 1.37% 100.98x
thewhiskeyjug.com 4.06% 93.84x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 2.61% 32.80x
Bags & Luggage 1.26% 18.27x
Grilling 0.78% 17.12x
Men's Dress Shirt Shopping 0.05% 16.91x
London Tourism & Events 0.02% 13.06x
European Museums, Restaurants & Events 0.12% 12.40x
Construction Apparel 0.03% 12.36x
Holiday Gifts 0.02% 11.79x
Perfume, Makeup & Cosmetics 0.22% 11.39x
Chef & Restaurant Resources 0.04% 11.24x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male