Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 1.1 Million Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 52.91% 23.66x
Beer Aficionados 41.93% 18.56x
Wine Lovers 36.25% 17.10x
Cocktail Recipe Researchers 50.79% 16.50x
Home Brewing Enthusiasts 38.83% 15.98x
Craft Beer Enthusiasts 39.62% 15.78x
Mens Business Clothes Shoppers 30.92% 14.60x
Cigars Shoppers 36.70% 14.55x
Online Alcohol Shoppers 40.53% 14.24x
Nashville Activity Researchers 29.13% 14.01x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Madewell.

Location Composition Index
Madewell 0.02% 1.89x
Armani 0.02% 1.75x
Brooks Brothers 0.03% 1.72x
Bonobos 0.01% 1.67x
Tommy Bahama 0.01% 1.64x
The North Face 0.02% 1.63x
Ralph Lauren 0.01% 1.60x
REI 0.01% 1.54x
Chicos 0.05% 1.52x
Banana Republic 0.06% 1.42x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is bottle-spot.com.

Website Composition Index
bottle-spot.com 1.03% 174.11x
buffalotracedistillery.com 3.67% 159.81x
klwines.com 4.73% 155.42x
craftspiritsxchange.com 1.08% 142.91x
tequila.net 2.03% 142.32x
bourbonbanter.com 5.48% 141.45x
distillerytrail.com 1.98% 131.45x
abcfws.com 2.42% 127.81x
shopwinedirect.com 6.04% 119.87x
winebusiness.com 2.47% 119.01x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 6.86% 31.41x
Cigars 0.52% 28.52x
Men's Dress Shirt Shopping 0.89% 18.89x
San Francisco Tourism 1.11% 18.59x
Grilling 2.21% 18.21x
Chef & Restaurant Resources 1.87% 15.28x
Bags & Luggage 2.01% 15.27x
European Museums, Restaurants & Events 1.94% 14.61x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 13.82x
Mail Order Food 1.51% 13.15x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male