Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 752.7 Thousand Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 752.7 thousand unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 58.43% 23.32x
Beer Aficionados 43.78% 19.08x
Wine Lovers 39.84% 18.67x
Cocktail Recipe Researchers 63.96% 18.47x
Mens Fitness Publication Readers 31.68% 15.56x
Beard Care Researchers 36.47% 15.19x
Home Brewing Enthusiasts 38.25% 15.12x
Home Design and Living Publication Readers 30.56% 15.11x
Men's Health Researchers 31.30% 14.62x
Mens Business Clothes Shoppers 35.10% 14.52x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 2.17x
Hollister 0.01% 1.87x
Zumiez 0.01% 1.84x
White House Black Market 0.02% 1.58x
Lane Bryant 0.01% 1.43x
Aeropostale 0.01% 1.40x
Journeys 0.02% 1.38x
Chicos 0.01% 1.34x
Buckle 0.01% 1.29x
Victoria's Secret 0.02% 1.22x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is bourbonbanter.com.

Website Composition Index
bourbonbanter.com 4.18% 174.23x
matchingfoodandwine.com 1.20% 161.54x
oldtowntequila.com 1.37% 148.89x
woodswholesalewine.com 1.81% 143.79x
b-21.com 1.87% 138.89x
modernthirst.com 1.40% 134.90x
liquorama.net 5.79% 120.31x
cellartracker.com 1.37% 113.61x
bourbonr.com 1.70% 113.56x
drinksmixer.com 6.05% 112.62x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Cigars.

Content Affinity Composition Index
Cigars 0.12% 30.05x
Beer, Wine & Alcohol 3.99% 29.70x
Men's Dress Shirt Shopping 0.24% 19.36x
Grilling 1.20% 19.32x
Bags & Luggage 1.35% 17.29x
European Museums, Restaurants & Events 0.60% 16.69x
Scotland Travel 0.09% 14.60x
Chef & Restaurant Resources 0.39% 13.93x
Fashion & Cosmetics 0.03% 13.87x
Concert Posters 0.08% 13.66x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male