Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.
INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 51.23% | 20.29x |
| Cocktail Recipe Researchers | 49.25% | 15.95x |
| Beer Aficionados | 39.81% | 15.84x |
| Wine Lovers | 37.08% | 15.01x |
| Online Alcohol Shoppers | 49.91% | 14.80x |
| Craft Beer Enthusiasts | 38.03% | 13.50x |
| Home Brewing Enthusiasts | 37.10% | 13.17x |
| Cigars Shoppers | 39.02% | 12.84x |
| Rome Trip Planners | 34.37% | 12.57x |
| Supermarket Shoppers | 35.98% | 12.51x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.18% | 2.03x |
| Supreme | 0.02% | 1.78x |
| Lorna Jane | 0.01% | 1.71x |
| Everlane | 0.01% | 1.69x |
| The North Face | 0.04% | 1.59x |
| Jos A. Bank Clothiers | 0.48% | 1.56x |
| Intermix | 0.01% | 1.50x |
| Hugo Boss | 0.06% | 1.49x |
| Lululemon | 0.07% | 1.47x |
| Ralph Lauren | 0.02% | 1.41x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is artisanwinedepot.com.
| Website | Composition | Index |
| artisanwinedepot.com | 1.16% | 169.52x |
| buffalotracedistillery.com | 4.72% | 146.12x |
| craftspiritsxchange.com | 1.23% | 145.33x |
| klwines.com | 6.78% | 144.31x |
| bourbonbanter.com | 4.47% | 143.18x |
| tequila.net | 2.76% | 129.96x |
| finewinehouse.com | 2.77% | 124.12x |
| cognac-expert.com | 1.44% | 123.93x |
| bourbonr.com | 1.75% | 123.02x |
| thecocktailproject.com | 1.45% | 117.63x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 6.85% | 24.78x |
| Cigars | 0.64% | 21.14x |
| Men's Dress Shirt Shopping | 1.42% | 16.65x |
| Watches & Jewelry | 0.02% | 16.30x |
| San Francisco Tourism | 1.96% | 14.99x |
| Mail Order Food | 1.97% | 14.46x |
| Grilling | 2.97% | 14.15x |
| Chef & Restaurant Resources | 2.94% | 14.08x |
| Bags & Luggage | 2.25% | 13.16x |
| Home Décor, Furniture, & Decorating | 0.02% | 12.79x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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