Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 1.8 Million Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 38.94% 22.82x
Online Alcohol Shoppers 45.26% 19.89x
Cocktail Recipe Researchers 41.07% 17.58x
Beer Aficionados 30.75% 16.39x
Cigars Shoppers 30.42% 15.03x
Professional Chefs 29.36% 14.14x
Beer Lovers 33.80% 14.13x
Craft Beer Enthusiasts 29.58% 13.42x
Home Brewing Enthusiasts 26.00% 12.95x
Rome Trip Planners 26.31% 12.80x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.05% 1.78x
Columbia 0.02% 1.74x
LL Bean 0.01% 1.72x
Intermix 0.02% 1.66x
Michael Kors 0.04% 1.59x
Saint Laurent Paris 0.02% 1.59x
Ralph Lauren 0.02% 1.55x
Ann Taylor 0.04% 1.53x
Zara 0.05% 1.50x
American Apparel 0.06% 1.50x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is artisanwinedepot.com.

Website Composition Index
artisanwinedepot.com 1.12% 166.24x
bourbonbanter.com 3.77% 148.26x
klwines.com 5.71% 142.50x
buffalotracedistillery.com 5.38% 138.58x
tequila.net 2.94% 134.67x
finewinehouse.com 3.05% 131.88x
cellartracker.com 4.88% 126.72x
bourbonr.com 1.64% 122.26x
distillerytrail.com 2.00% 118.21x
nataliemaclean.com 1.73% 114.02x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 5.78% 24.85x
Cigars 0.74% 21.82x
San Francisco Tourism 2.57% 16.43x
Washington D.C. Hotels 0.03% 16.36x
Men's Dress Shirt Shopping 1.97% 15.95x
Grilling 2.94% 14.35x
Chef & Restaurant Resources 3.46% 13.80x
Watches & Jewelry 0.02% 13.77x
European Museums, Restaurants & Events 3.21% 13.27x
Bags & Luggage 2.20% 13.06x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male