Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 1 Million Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 51.59% 24.87x
Beer Aficionados 40.90% 19.55x
Cocktail Recipe Researchers 50.46% 18.46x
Wine Lovers 33.76% 18.22x
Home Brewing Enthusiasts 37.11% 16.35x
Craft Beer Enthusiasts 38.23% 16.24x
Mens Business Clothes Shoppers 31.69% 14.84x
Grill Masters 30.69% 14.07x
Mens Fitness Publication Readers 26.81% 13.99x
Home Design and Living Publication Readers 25.25% 13.92x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Chicos.

Location Composition Index
Chicos 0.02% 1.93x
Old Navy 0.02% 1.90x
Mens Wearhouse 0.02% 1.30x
Carhartt 0.14% 1.07x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is buffalotracedistillery.com.

Website Composition Index
buffalotracedistillery.com 3.12% 155.78x
klwines.com 3.45% 153.06x
tequila.net 1.61% 139.03x
bourbonbanter.com 5.46% 138.56x
distillerytrail.com 1.70% 130.04x
abcfws.com 2.16% 124.72x
winebusiness.com 1.92% 118.89x
thepartysource.com 1.52% 116.26x
shopwinedirect.com 4.81% 115.17x
thecocktailproject.com 2.04% 114.44x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 6.47% 31.82x
Cigars 0.40% 27.75x
San Francisco Tourism 0.78% 20.04x
Men's Dress Shirt Shopping 0.75% 19.22x
Grilling 1.87% 18.36x
Bags & Luggage 1.92% 15.86x
Assorted Topics (Toys, T-Shirts, Volvos) 0.12% 15.13x
Chef & Restaurant Resources 1.41% 14.78x
European Museums, Restaurants & Events 1.62% 14.34x
Mail Order Food 1.29% 13.07x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male