Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 1 Million Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 47.43% 23.48x
Beer Aficionados 36.23% 18.50x
Wine Lovers 32.83% 17.90x
Cocktail Recipe Researchers 58.26% 17.68x
Mens Fitness Publication Readers 25.15% 14.62x
Home Brewing Enthusiasts 32.11% 14.44x
Home Design and Living Publication Readers 27.54% 14.35x
Mens Business Clothes Shoppers 28.38% 14.27x
Craft Beer Enthusiasts 33.73% 14.17x
Beard Care Researchers 29.69% 13.88x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.15x
Talbots 0.02% 2.03x
Gap 0.01% 1.51x
Dressbarn 0.02% 1.48x
Maurices 0.03% 1.44x
Victoria's Secret 0.02% 1.44x
Lane Bryant 0.02% 1.42x
Jos A. Bank Clothiers 0.01% 1.37x
American Eagle Outfitters 0.01% 1.22x
Carhartt 0.21% 1.20x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is buffalotracedistillery.com.

Website Composition Index
buffalotracedistillery.com 1.55% 117.50x
klwines.com 1.31% 111.56x
bourbonbanter.com 4.43% 103.85x
matchingfoodandwine.com 1.84% 91.77x
oldtowntequila.com 2.08% 85.56x
shopwinedirect.com 1.80% 84.85x
woodswholesalewine.com 2.66% 83.32x
modernthirst.com 1.40% 79.88x
b-21.com 2.62% 79.75x
finewinehouse.com 1.11% 78.77x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 4.42% 28.79x
Cigars 0.17% 26.81x
Men's Dress Shirt Shopping 0.36% 17.63x
Grilling 1.32% 16.38x
European Museums, Restaurants & Events 0.99% 15.75x
Assorted Topics (Toys, T-Shirts, Volvos) 0.07% 15.25x
Scotland Travel 0.11% 15.20x
Bags & Luggage 1.52% 14.80x
San Francisco Tourism 0.24% 13.87x
Chef & Restaurant Resources 0.67% 13.48x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male