
Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 430.8 thousand unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.
Interest | Composition | Index |
Craft Spirits Enthusiasts | 53.75% | 41.35x |
Beer Aficionados | 44.27% | 34.17x |
Wine Lovers | 35.18% | 29.59x |
Cocktail Recipe Researchers | 66.40% | 28.86x |
Home Brewing Enthusiasts | 38.74% | 26.53x |
Mens Business Clothes Shoppers | 36.36% | 26.29x |
Men's Health Researchers | 32.02% | 26.00x |
Mens Fitness Publication Readers | 28.85% | 25.75x |
Beard Care Researchers | 34.78% | 25.58x |
Hard Seltzer Aficionados | 21.34% | 25.51x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Carhartt.
Location | Composition | Index |
Carhartt | 0.04% | 0.51x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is bourbonbanter.com.
Website | Composition | Index |
bourbonbanter.com | 4.62% | 147.41x |
modernthirst.com | 1.45% | 116.44x |
bourbonr.com | 1.70% | 97.34x |
liquorama.net | 4.47% | 97.11x |
totalwine.com | 3.47% | 92.64x |
scotchnoob.com | 1.56% | 89.83x |
qualityliquorstore.com | 5.19% | 86.34x |
thewhiskeyjug.com | 4.67% | 85.63x |
thecocktailproject.com | 5.84% | 85.24x |
gobourbon.com | 4.89% | 83.95x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
Content Affinity | Composition | Index |
Beer, Wine & Alcohol | 3.59% | 46.35x |
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 1.64% | 22.26x |
Colorado Snow | 1.17% | 21.00x |
Bags & Luggage | 1.09% | 20.38x |
Weight Lifting Enthusiasts | 1.95% | 20.29x |
Education Cluster | 0.94% | 18.97x |
Winter Sports & Gear | 0.78% | 18.91x |
Lawns & Pest Control | 0.94% | 18.65x |
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 1.33% | 18.56x |
Female Lifestyle Content Readers | 3.83% | 18.41x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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