Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 1.2 Million Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 51.23% 20.29x
Cocktail Recipe Researchers 49.25% 15.95x
Beer Aficionados 39.81% 15.84x
Wine Lovers 37.08% 15.01x
Online Alcohol Shoppers 49.91% 14.80x
Craft Beer Enthusiasts 38.03% 13.50x
Home Brewing Enthusiasts 37.10% 13.17x
Cigars Shoppers 39.02% 12.84x
Rome Trip Planners 34.37% 12.57x
Supermarket Shoppers 35.98% 12.51x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Bonobos.

Location Composition Index
Bonobos 0.18% 2.03x
Supreme 0.02% 1.78x
Lorna Jane 0.01% 1.71x
Everlane 0.01% 1.69x
The North Face 0.04% 1.59x
Jos A. Bank Clothiers 0.48% 1.56x
Intermix 0.01% 1.50x
Hugo Boss 0.06% 1.49x
Lululemon 0.07% 1.47x
Ralph Lauren 0.02% 1.41x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is artisanwinedepot.com.

Website Composition Index
artisanwinedepot.com 1.16% 169.52x
buffalotracedistillery.com 4.72% 146.12x
craftspiritsxchange.com 1.23% 145.33x
klwines.com 6.78% 144.31x
bourbonbanter.com 4.47% 143.18x
tequila.net 2.76% 129.96x
finewinehouse.com 2.77% 124.12x
cognac-expert.com 1.44% 123.93x
bourbonr.com 1.75% 123.02x
thecocktailproject.com 1.45% 117.63x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 6.85% 24.78x
Cigars 0.64% 21.14x
Men's Dress Shirt Shopping 1.42% 16.65x
Watches & Jewelry 0.02% 16.30x
San Francisco Tourism 1.96% 14.99x
Mail Order Food 1.97% 14.46x
Grilling 2.97% 14.15x
Chef & Restaurant Resources 2.94% 14.08x
Bags & Luggage 2.25% 13.16x
Home Décor, Furniture, & Decorating 0.02% 12.79x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male