Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 299.2 Thousand Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 299.2 thousand unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Online Alcohol Shoppers.

Interest Composition Index
Online Alcohol Shoppers 72.69% 60.89x
Holiday Cocktail Researchers 54.93% 54.85x
Whiskey Enthusiasts 56.44% 50.96x
Craft Spirits Enthusiasts 35.80% 43.72x
Tequila Enthusiasts 42.08% 43.26x
Vodka Enthusiasts 14.19% 29.57x
Beer Aficionados 23.08% 29.11x
Gin Enthusiasts 15.29% 28.45x
Whiskey Lovers 54.96% 28.04x
Wine Lovers 27.24% 27.80x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Armani.

Location Composition Index
Armani 0.01% 3.52x
Abercrombie & Fitch 0.01% 3.21x
Brooks Brothers 0.01% 3.02x
Coach 0.01% 2.05x
Mens Wearhouse 0.02% 2.05x
Banana Republic 0.01% 1.97x
Express 0.03% 1.75x
Lane Bryant 0.01% 1.72x
Jos A. Bank Clothiers 0.01% 1.72x
Talbots 0.02% 1.72x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is mixthatdrink.com.

Website Composition Index
mixthatdrink.com 25.66% 211.22x
drinksmixer.com 5.63% 187.49x
vinepair.com 72.00% 132.34x
moodymixologist.com 2.32% 129.67x
cocktailcontessa.com 2.59% 119.98x
thewhiskeyjug.com 2.96% 113.09x
distiller.com 4.18% 112.53x
gobourbon.com 3.46% 108.37x
cocktail-society.com 2.27% 106.72x
fireballwhisky.com 1.75% 101.49x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 1.17% 39.02x
Bags & Luggage 0.93% 18.64x
Vegans & Animal Welfare 0.11% 15.94x
Grilling 0.35% 14.66x
Canada Consumer Product Cluster 0.70% 14.56x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.62% 13.82x
Canada Culture and Tourism 2.94% 12.57x
Canada Shopping - Kitchenware 0.14% 12.38x
Watches Retail 0.46% 12.34x
Canada Business Cluster 2.54% 11.97x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male