Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 299.2 thousand unique devices whose actions qualify for the Wine, Liquor & Mixology audience.
INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Online Alcohol Shoppers.
| Interest | Composition | Index |
| Online Alcohol Shoppers | 72.69% | 60.89x |
| Holiday Cocktail Researchers | 54.93% | 54.85x |
| Whiskey Enthusiasts | 56.44% | 50.96x |
| Craft Spirits Enthusiasts | 35.80% | 43.72x |
| Tequila Enthusiasts | 42.08% | 43.26x |
| Vodka Enthusiasts | 14.19% | 29.57x |
| Beer Aficionados | 23.08% | 29.11x |
| Gin Enthusiasts | 15.29% | 28.45x |
| Whiskey Lovers | 54.96% | 28.04x |
| Wine Lovers | 27.24% | 27.80x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Armani.
| Location | Composition | Index |
| Armani | 0.01% | 3.52x |
| Abercrombie & Fitch | 0.01% | 3.21x |
| Brooks Brothers | 0.01% | 3.02x |
| Coach | 0.01% | 2.05x |
| Mens Wearhouse | 0.02% | 2.05x |
| Banana Republic | 0.01% | 1.97x |
| Express | 0.03% | 1.75x |
| Lane Bryant | 0.01% | 1.72x |
| Jos A. Bank Clothiers | 0.01% | 1.72x |
| Talbots | 0.02% | 1.72x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is mixthatdrink.com.
| Website | Composition | Index |
| mixthatdrink.com | 25.66% | 211.22x |
| drinksmixer.com | 5.63% | 187.49x |
| vinepair.com | 72.00% | 132.34x |
| moodymixologist.com | 2.32% | 129.67x |
| cocktailcontessa.com | 2.59% | 119.98x |
| thewhiskeyjug.com | 2.96% | 113.09x |
| distiller.com | 4.18% | 112.53x |
| gobourbon.com | 3.46% | 108.37x |
| cocktail-society.com | 2.27% | 106.72x |
| fireballwhisky.com | 1.75% | 101.49x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 1.17% | 39.02x |
| Bags & Luggage | 0.93% | 18.64x |
| Vegans & Animal Welfare | 0.11% | 15.94x |
| Grilling | 0.35% | 14.66x |
| Canada Consumer Product Cluster | 0.70% | 14.56x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.62% | 13.82x |
| Canada Culture and Tourism | 2.94% | 12.57x |
| Canada Shopping - Kitchenware | 0.14% | 12.38x |
| Watches Retail | 0.46% | 12.34x |
| Canada Business Cluster | 2.54% | 11.97x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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