
Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 190.2 thousand unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Holiday Cocktail Researchers.
Interest | Composition | Index |
Holiday Cocktail Researchers | 58.74% | 68.95x |
Whiskey Enthusiasts | 50.51% | 67.78x |
Online Alcohol Shoppers | 76.81% | 53.49x |
Craft Spirits Enthusiasts | 61.55% | 52.35x |
Craft Beer Enthusiasts | 49.32% | 47.31x |
Wine Lovers | 19.86% | 36.18x |
Cocktail Recipe Researchers | 55.50% | 30.28x |
Restaurant Reservation Enthusiasts | 20.25% | 29.31x |
Whiskey Lovers | 64.15% | 24.30x |
Beer Aficionados | 40.11% | 23.97x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Mens Wearhouse.
Location | Composition | Index |
Mens Wearhouse | 0.01% | 2.13x |
Maurices | 0.01% | 0.82x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is mixthatdrink.com.
Website | Composition | Index |
mixthatdrink.com | 23.69% | 252.72x |
vinepair.com | 71.83% | 143.26x |
distiller.com | 3.98% | 121.35x |
gobourbon.com | 2.91% | 111.16x |
gastronomblog.com | 3.80% | 105.85x |
thewhiskeyshelf.com | 3.04% | 100.74x |
breakingbourbon.com | 6.18% | 99.91x |
liquor.com | 91.11% | 92.07x |
thewhiskeywash.com | 5.60% | 92.06x |
decanter.com | 2.87% | 78.12x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
Content Affinity | Composition | Index |
Beer, Wine & Alcohol | 0.92% | 46.90x |
Bags & Luggage | 0.75% | 17.52x |
Grilling | 0.27% | 17.45x |
Comedy Content | 0.10% | 15.82x |
Action Sports | 0.10% | 15.71x |
Canada Tax and Finance Research Cluster | 0.42% | 15.52x |
Canada Consumer Product Cluster | 0.62% | 15.07x |
Quebec Vacations | 0.65% | 14.59x |
Beauty & Cosmetics | 0.13% | 14.13x |
Canada Culture and Tourism | 2.64% | 14.04x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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