Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 384.1 thousand unique devices whose actions qualify for the Wine, Liquor & Mixology audience.
INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Whiskey Enthusiasts.
| Interest | Composition | Index |
| Whiskey Enthusiasts | 56.62% | 39.81x |
| Holiday Cocktail Researchers | 54.05% | 38.96x |
| Tequila Enthusiasts | 44.31% | 36.70x |
| Craft Spirits Enthusiasts | 43.21% | 31.94x |
| Vodka Enthusiasts | 19.98% | 24.43x |
| Gin Enthusiasts | 21.55% | 24.15x |
| Beer Aficionados | 29.60% | 23.99x |
| Cocktail Recipe Researchers | 56.04% | 22.36x |
| Wine Lovers | 29.81% | 22.07x |
| Restaurant Reservation Enthusiasts | 32.97% | 19.36x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Curious about what else the Wine, Liquor & Mixology audience is interested in?
Sign Up
APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.01% | 2.82x |
| Brooks Brothers | 0.01% | 2.79x |
| J. Crew | 0.02% | 1.87x |
| Eddie Bauer | 0.02% | 1.84x |
| American Eagle Outfitters | 0.02% | 1.58x |
| Michael Kors | 0.01% | 1.53x |
| Gap | 0.02% | 1.52x |
| Mens Wearhouse | 0.02% | 1.46x |
| Old Navy | 0.03% | 1.37x |
| Forever 21 | 0.01% | 1.36x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Want to find more of the Wine, Liquor & Mixology audience in the real world?
Sign Up
WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is mixthatdrink.com.
| Website | Composition | Index |
| mixthatdrink.com | 27.17% | 143.95x |
| drinksmixer.com | 5.41% | 132.57x |
| moodymixologist.com | 2.28% | 99.36x |
| cocktailcontessa.com | 2.41% | 98.73x |
| vinepair.com | 72.13% | 97.23x |
| whiskeywatch.com | 1.17% | 94.45x |
| thewhiskeyjug.com | 3.38% | 92.82x |
| gobourbon.com | 3.48% | 88.97x |
| drinkhacker.com | 2.16% | 88.37x |
| distiller.com | 4.00% | 87.80x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Want to see more of the websites the Wine, Liquor & Mixology audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 1.51% | 37.08x |
| Bags & Luggage | 1.31% | 20.63x |
| Grilling | 0.45% | 15.00x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.92% | 13.88x |
| Bird Watching | 0.05% | 13.06x |
| Vegans & Animal Welfare | 0.13% | 11.37x |
| Watches Retail | 0.51% | 11.08x |
| Canada Consumer Product Cluster | 0.60% | 9.95x |
| Action Sports | 0.13% | 9.17x |
| Backpacking | 1.91% | 9.04x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Want to see more of the Content Affinities the Wine, Liquor & Mixology audience visits?
Sign Up
DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Wine, Liquor & Mixology audience?
Sign Up