Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.
INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 47.43% | 23.48x |
| Beer Aficionados | 36.23% | 18.50x |
| Wine Lovers | 32.83% | 17.90x |
| Cocktail Recipe Researchers | 58.26% | 17.68x |
| Mens Fitness Publication Readers | 25.15% | 14.62x |
| Home Brewing Enthusiasts | 32.11% | 14.44x |
| Home Design and Living Publication Readers | 27.54% | 14.35x |
| Mens Business Clothes Shoppers | 28.38% | 14.27x |
| Craft Beer Enthusiasts | 33.73% | 14.17x |
| Beard Care Researchers | 29.69% | 13.88x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 2.15x |
| Talbots | 0.02% | 2.03x |
| Gap | 0.01% | 1.51x |
| Dressbarn | 0.02% | 1.48x |
| Maurices | 0.03% | 1.44x |
| Victoria's Secret | 0.02% | 1.44x |
| Lane Bryant | 0.02% | 1.42x |
| Jos A. Bank Clothiers | 0.01% | 1.37x |
| American Eagle Outfitters | 0.01% | 1.22x |
| Carhartt | 0.21% | 1.20x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is buffalotracedistillery.com.
| Website | Composition | Index |
| buffalotracedistillery.com | 1.55% | 117.50x |
| klwines.com | 1.31% | 111.56x |
| bourbonbanter.com | 4.43% | 103.85x |
| matchingfoodandwine.com | 1.84% | 91.77x |
| oldtowntequila.com | 2.08% | 85.56x |
| shopwinedirect.com | 1.80% | 84.85x |
| woodswholesalewine.com | 2.66% | 83.32x |
| modernthirst.com | 1.40% | 79.88x |
| b-21.com | 2.62% | 79.75x |
| finewinehouse.com | 1.11% | 78.77x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 4.42% | 28.79x |
| Cigars | 0.17% | 26.81x |
| Men's Dress Shirt Shopping | 0.36% | 17.63x |
| Grilling | 1.32% | 16.38x |
| European Museums, Restaurants & Events | 0.99% | 15.75x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.07% | 15.25x |
| Scotland Travel | 0.11% | 15.20x |
| Bags & Luggage | 1.52% | 14.80x |
| San Francisco Tourism | 0.24% | 13.87x |
| Chef & Restaurant Resources | 0.67% | 13.48x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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