Explore the Wine, Liquor & Mixology Audience
Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.
INTERESTS
The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 51.62% | 21.01x |
| Beer Aficionados | 41.96% | 16.68x |
| Cocktail Recipe Researchers | 48.58% | 15.77x |
| Wine Lovers | 36.89% | 15.30x |
| Craft Beer Enthusiasts | 39.43% | 14.51x |
| Home Brewing Enthusiasts | 38.59% | 14.23x |
| Cigars Shoppers | 38.20% | 12.81x |
| Rome Trip Planners | 34.34% | 12.52x |
| Online Alcohol Shoppers | 44.08% | 12.51x |
| Mens Business Clothes Shoppers | 33.75% | 12.44x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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APPAREL RETAILERS
The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 1.90x |
| REI | 0.02% | 1.85x |
| Bonobos | 0.02% | 1.59x |
| American Apparel | 0.03% | 1.49x |
| Jos A. Bank Clothiers | 0.06% | 1.49x |
| Ann Taylor | 0.02% | 1.46x |
| Brooks Brothers | 0.04% | 1.43x |
| Armani | 0.03% | 1.42x |
| The North Face | 0.02% | 1.41x |
| Lululemon | 0.05% | 1.35x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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WEBSITES
The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is artisanwinedepot.com.
| Website | Composition | Index |
| artisanwinedepot.com | 1.03% | 163.76x |
| bottle-spot.com | 1.09% | 159.21x |
| buffalotracedistillery.com | 3.91% | 149.49x |
| klwines.com | 5.51% | 144.25x |
| bourbonbanter.com | 5.18% | 134.58x |
| tequila.net | 2.27% | 133.14x |
| craftspiritsxchange.com | 1.16% | 131.80x |
| distillerytrail.com | 2.08% | 121.89x |
| abcfws.com | 2.42% | 118.71x |
| shopwinedirect.com | 6.74% | 113.45x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 6.77% | 27.31x |
| Cigars | 0.58% | 25.48x |
| San Francisco Tourism | 1.26% | 16.56x |
| Men's Dress Shirt Shopping | 0.95% | 16.54x |
| Grilling | 2.36% | 15.87x |
| Watches & Jewelry | 0.01% | 15.27x |
| Chef & Restaurant Resources | 2.19% | 13.92x |
| Bags & Luggage | 1.90% | 13.20x |
| European Museums, Restaurants & Events | 1.98% | 12.83x |
| Mail Order Food | 1.62% | 11.63x |
Composition Percentage:
The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
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DEMOGRAPHICS
The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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