Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 1.1 Million Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 51.62% 21.01x
Beer Aficionados 41.96% 16.68x
Cocktail Recipe Researchers 48.58% 15.77x
Wine Lovers 36.89% 15.30x
Craft Beer Enthusiasts 39.43% 14.51x
Home Brewing Enthusiasts 38.59% 14.23x
Cigars Shoppers 38.20% 12.81x
Rome Trip Planners 34.34% 12.52x
Online Alcohol Shoppers 44.08% 12.51x
Mens Business Clothes Shoppers 33.75% 12.44x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Columbia.

Location Composition Index
Columbia 0.02% 1.90x
REI 0.02% 1.85x
Bonobos 0.02% 1.59x
American Apparel 0.03% 1.49x
Jos A. Bank Clothiers 0.06% 1.49x
Ann Taylor 0.02% 1.46x
Brooks Brothers 0.04% 1.43x
Armani 0.03% 1.42x
The North Face 0.02% 1.41x
Lululemon 0.05% 1.35x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is artisanwinedepot.com.

Website Composition Index
artisanwinedepot.com 1.03% 163.76x
bottle-spot.com 1.09% 159.21x
buffalotracedistillery.com 3.91% 149.49x
klwines.com 5.51% 144.25x
bourbonbanter.com 5.18% 134.58x
tequila.net 2.27% 133.14x
craftspiritsxchange.com 1.16% 131.80x
distillerytrail.com 2.08% 121.89x
abcfws.com 2.42% 118.71x
shopwinedirect.com 6.74% 113.45x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 6.77% 27.31x
Cigars 0.58% 25.48x
San Francisco Tourism 1.26% 16.56x
Men's Dress Shirt Shopping 0.95% 16.54x
Grilling 2.36% 15.87x
Watches & Jewelry 0.01% 15.27x
Chef & Restaurant Resources 2.19% 13.92x
Bags & Luggage 1.90% 13.20x
European Museums, Restaurants & Events 1.98% 12.83x
Mail Order Food 1.62% 11.63x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male