Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 735.9 Thousand Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 735.9 thousand unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 54.51% 26.62x
Beer Aficionados 40.23% 21.13x
Cocktail Recipe Researchers 64.00% 20.71x
Wine Lovers 33.64% 19.18x
Costco Deal Blog Readers 29.10% 16.02x
Mens Business Clothes Shoppers 28.59% 15.74x
Mens Fitness Publication Readers 26.44% 15.57x
Beard Care Researchers 31.10% 15.56x
Home Design and Living Publication Readers 23.83% 15.32x
Hard Seltzer Aficionados 17.64% 15.16x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.90x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is bourbonbanter.com.

Website Composition Index
bourbonbanter.com 4.20% 150.48x
thecocktailproject.com 4.13% 123.18x
modernthirst.com 1.31% 118.85x
liquorama.net 2.99% 117.48x
qualityliquorstore.com 3.53% 105.95x
scotchnoob.com 1.29% 101.11x
mixthatdrink.com 32.12% 100.54x
totalwine.com 1.80% 100.53x
bourbonr.com 1.49% 99.94x
drinksmixer.com 5.71% 96.62x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Cigars.

Content Affinity Composition Index
Cigars 0.05% 31.36x
Beer, Wine & Alcohol 2.97% 30.39x
Bags & Luggage 1.20% 17.30x
Grilling 0.76% 16.61x
London Tourism & Events 0.05% 15.93x
European Museums, Restaurants & Events 0.20% 14.24x
Perfume, Makeup & Cosmetics 0.26% 13.63x
Men's Dress Shirt Shopping 0.06% 13.62x
Sports - Golf, Hunting, Fishing 0.07% 12.95x
Higher-End Fashion Brands 0.02% 12.11x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male