Dstillery Audiences

WINE, LIQUOR & MIXOLOGY

Audience Size: 1.9 Million Devices

Explore the Wine, Liquor & Mixology Audience

Below you'll find more information about the Wine, Liquor & Mixology audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Wine, Liquor & Mixology audience.

Dstillery Crafted Audiences

INTERESTS

The Wine, Liquor & Mixology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine, Liquor & Mixology audience is Online Alcohol Shoppers.

Interest Composition Index
Online Alcohol Shoppers 44.31% 19.89x
Beer Aficionados 27.14% 14.73x
Cigars Shoppers 30.67% 13.82x
Beer Lovers 33.31% 13.46x
Professional Chefs 28.91% 12.91x
Craft Beer Enthusiasts 19.48% 12.29x
Whiskey Lovers 30.87% 11.94x
Home Brewing Enthusiasts 17.89% 11.84x
Rome Trip Planners 26.93% 11.42x
Supermarket Shoppers 27.60% 11.09x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Interest attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine, Liquor & Mixology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine, Liquor & Mixology audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.02% 1.68x
Patagonia 0.01% 1.52x
Madewell 0.03% 1.51x
Urban Outfitters 0.06% 1.44x
Joe's Jeans 0.01% 1.44x
Ann Taylor 0.03% 1.38x
Ralph Lauren 0.01% 1.37x
Hugo Boss 0.02% 1.36x
Saint Laurent Paris 0.01% 1.32x
H&M 0.05% 1.32x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Location attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine, Liquor & Mixology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine, Liquor & Mixology audience is artisanwinedepot.com.

Website Composition Index
artisanwinedepot.com 1.14% 145.58x
bourbonbanter.com 3.66% 131.93x
buffalotracedistillery.com 5.45% 121.25x
klwines.com 5.78% 121.14x
tequila.net 3.16% 120.80x
finewinehouse.com 3.52% 113.78x
cellartracker.com 4.63% 110.55x
bourbonr.com 1.66% 104.81x
distillerytrail.com 1.85% 103.35x
goodcocktails.com 1.58% 103.21x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Web attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine, Liquor & Mixology audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 5.04% 21.56x
Cigars 0.77% 18.67x
San Francisco Tourism 2.52% 13.87x
Men's Dress Shirt Shopping 2.04% 12.83x
Grilling 3.15% 12.41x
European Museums, Restaurants & Events 3.04% 11.55x
Chef & Restaurant Resources 3.29% 11.35x
South Carolina Travel 0.36% 10.95x
Bags & Luggage 2.06% 10.93x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.39% 10.43x
Composition Percentage: The overlap percentage between the Wine, Liquor & Mixology audience and the Content Affinity attribute.
Index: A comparison of the Wine, Liquor & Mixology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine, Liquor & Mixology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male