Explore the Winter Sports & Gear Audience
Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 243 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.
INTERESTS
The Winter Sports & Gear audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.
| Interest | Composition | Index |
| Ski and Snowboard Apparel Shoppers | 71.51% | 30.93x |
| Western Canada Skiers and Snowboarders | 54.29% | 29.10x |
| Ski House Second Home Owners | 61.31% | 27.32x |
| Ski and Snowboard Enthusiasts | 58.02% | 25.64x |
| Vermont Trip Planners | 54.86% | 23.87x |
| Rock Climbing Enthusiasts | 61.33% | 22.91x |
| Winter Apparel Shoppers | 53.18% | 21.50x |
| Colorado Skiers and Snowboarders | 54.53% | 20.83x |
| Aspen Trip Planners | 48.68% | 20.61x |
| Telluride Trip Planners | 51.01% | 20.32x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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APPAREL RETAILERS
The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.03% | 6.96x |
| Intermix | 0.02% | 5.02x |
| The North Face | 0.05% | 4.96x |
| LL Bean | 0.01% | 3.36x |
| Bonobos | 0.03% | 3.24x |
| Columbia | 0.02% | 3.13x |
| REI | 0.03% | 3.02x |
| Uniqlo | 0.02% | 2.28x |
| Tommy Bahama | 0.02% | 2.03x |
| Club Monaco | 0.01% | 2.02x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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WEBSITES
The Winter Sports & Gear audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.
| Website | Composition | Index |
| freeskier.com | 18.57% | 689.96x |
| buckmans.com | 14.47% | 507.83x |
| newschoolers.com | 14.96% | 366.14x |
| powder.com | 15.49% | 324.05x |
| snowboardingforum.com | 6.30% | 300.83x |
| tetongravity.com | 43.61% | 266.26x |
| skimag.com | 22.58% | 196.57x |
| outsidepursuits.com | 24.38% | 180.55x |
| ems.com | 27.74% | 177.81x |
| vitalmtb.com | 5.67% | 166.49x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.
| Content Affinity | Composition | Index |
| Action Sports | 8.55% | 99.87x |
| Backpacking | 29.90% | 79.60x |
| Colorado Snow | 9.59% | 49.06x |
| US Cycling | 25.57% | 34.89x |
| Bags & Luggage | 4.42% | 34.07x |
| National Parks | 5.47% | 29.79x |
| Men's Dress Shirt Shopping | 1.61% | 28.39x |
| Vermont Cluster | 6.31% | 26.78x |
| Recreational Motor Sport Enthusiasts | 4.18% | 23.90x |
| Custom T-Shirts | 0.06% | 23.60x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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DEMOGRAPHICS
The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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