Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 352.4 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 352.4 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 68.23% 33.14x
Western Canada Skiers and Snowboarders 55.41% 28.75x
Ski and Snowboard Enthusiasts 49.83% 28.41x
Vermont Trip Planners 54.81% 26.62x
Colorado Skiers and Snowboarders 53.01% 26.13x
Rock Climbing Enthusiasts 47.45% 24.89x
Ski House Second Home Owners 47.60% 24.24x
Winter Apparel Shoppers 46.85% 22.34x
Aspen Trip Planners 39.82% 22.15x
Washington Skiers and Snowboarders 49.82% 21.84x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is The North Face.

Location Composition Index
The North Face 0.11% 5.69x
Lululemon 0.15% 2.30x
Jos A. Bank Clothiers 0.27% 1.27x
Mens Wearhouse 0.38% 1.10x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.

Website Composition Index
freeskier.com 15.12% 628.97x
skiessentials.com 12.96% 614.53x
skis.com 11.34% 520.95x
jans.com 7.00% 484.64x
buckmans.com 12.51% 467.61x
the-house.com 16.74% 408.90x
stio.com 7.26% 403.18x
winter-warehouse.com 7.17% 399.09x
powder.com 5.94% 323.15x
winterkids.com 4.86% 305.45x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Backpacking.

Content Affinity Composition Index
Backpacking 30.64% 56.22x
Action Sports 8.66% 54.13x
Colorado Snow 12.51% 40.29x
Bags & Luggage 5.18% 30.39x
US Cycling 21.51% 29.52x
Men's Dress Shirt Shopping 3.03% 26.78x
National Parks 6.29% 25.93x
Vermont Cluster 6.08% 23.72x
Shoes & Accessories 13.58% 22.16x
Assorted Topics (Family, Household Wellness, The Beach) 6.80% 20.03x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male