Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 392.4 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 392.4 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 68.10% 28.20x
Ski and Snowboard Enthusiasts 48.05% 26.11x
Western Canada Skiers and Snowboarders 55.37% 23.47x
Ski House Second Home Owners 43.93% 23.11x
Vermont Trip Planners 55.65% 22.72x
Colorado Skiers and Snowboarders 53.01% 22.30x
Rock Climbing Enthusiasts 43.48% 21.32x
Aspen Trip Planners 39.46% 19.45x
Sporting Goods Shoppers 36.41% 19.31x
Winter Apparel Shoppers 50.13% 19.29x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is LL Bean.

Location Composition Index
LL Bean 0.03% 5.19x
Ralph Lauren 0.04% 4.81x
The North Face 0.10% 4.55x
Eddie Bauer 0.05% 4.00x
Columbia 0.03% 2.85x
REI 0.05% 2.64x
Patagonia 0.02% 2.23x
Club Monaco 0.02% 2.04x
Intermix 0.02% 1.98x
Hollister 0.03% 1.92x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is skiessentials.com.

Website Composition Index
skiessentials.com 11.52% 593.85x
freeskier.com 16.15% 579.77x
skis.com 10.37% 512.23x
burton.com 6.89% 491.69x
jans.com 7.18% 481.46x
the-house.com 19.76% 427.79x
stio.com 7.74% 375.92x
winter-warehouse.com 6.67% 373.19x
gearinstitute.com 4.72% 293.55x
winterkids.com 5.02% 292.70x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Backpacking.

Content Affinity Composition Index
Backpacking 30.10% 52.80x
Action Sports 8.41% 47.11x
Colorado Snow 11.80% 36.63x
Bags & Luggage 5.35% 30.74x
US Cycling 19.61% 30.43x
National Parks 6.20% 25.99x
Vermont Cluster 6.20% 24.99x
Men's Dress Shirt Shopping 3.27% 23.83x
Shoes & Accessories 14.30% 21.34x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 5.36% 19.93x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male