Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 15.6 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 15.6 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 87.29% 68.30x
Ski and Snowboard Enthusiasts 77.35% 48.03x
Ski House Second Home Owners 79.56% 47.37x
Snowboard Enthusiasts 98.34% 40.69x
Ski and Snowboard Apparel Shoppers 73.48% 34.09x
Mountain Biking Enthusiasts 60.22% 34.02x
Rock Climbing Enthusiasts 72.38% 32.68x
Aspen Trip Planners 56.35% 30.29x
Ski Enthusiasts 98.34% 29.40x
Telluride Trip Planners 58.56% 29.03x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.91x
The Childrens Place 0.05% 1.80x
Maurices 0.05% 1.62x
Johnston and Murphy 0.01% 0.89x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is unofficialnetworks.com.

Website Composition Index
unofficialnetworks.com 51.26% 58.15x
gearjunkie.com 43.00% 51.69x
bicycling.com 21.62% 39.04x
cyclingweekly.com 14.53% 38.61x
uncovercolorado.com 12.70% 36.62x
backpacker.com 17.11% 35.92x
cyclingnews.com 16.79% 34.42x
outtherecolorado.com 20.48% 30.17x
gearpatrol.com 25.92% 25.17x
colorado.gov 8.07% 22.83x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Backpacking.

Content Affinity Composition Index
Backpacking 40.07% 182.61x
Colorado Snow 15.01% 130.30x
US Cycling 25.17% 45.32x
Bags & Luggage 2.37% 38.17x
Vermont Cluster 4.74% 27.38x
Recreational Motor Sport Enthusiasts 2.37% 21.25x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.24% 18.85x
Tahoe & Reno Tourism 2.93% 18.23x
Utah Cluster 9.82% 15.85x
Private Aviation 1.02% 14.96x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male