Explore the Winter Sports & Gear Audience
Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 54.6 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.
INTERESTS
The Winter Sports & Gear audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winter Sports & Gear audience is Ski House Second Home Owners.
| Interest | Composition | Index |
| Ski House Second Home Owners | 77.38% | 29.84x |
| Ski and Snowboard Enthusiasts | 71.95% | 27.15x |
| Western Canada Skiers and Snowboarders | 61.88% | 25.08x |
| Ski and Snowboard Apparel Shoppers | 75.79% | 24.74x |
| Telluride Trip Planners | 66.97% | 22.11x |
| Rock Climbing Enthusiasts | 73.87% | 22.01x |
| Sporting Goods Shoppers | 58.37% | 21.91x |
| Aspen Trip Planners | 62.44% | 21.55x |
| Vermont Trip Planners | 62.56% | 20.71x |
| Subaru Vehicle Shoppers | 51.81% | 19.26x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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APPAREL RETAILERS
The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.03% | 4.55x |
| Michael Kors | 0.01% | 3.76x |
| Banana Republic | 0.02% | 3.52x |
| Chicos | 0.02% | 1.86x |
| Zumiez | 0.01% | 1.82x |
| Aeropostale | 0.01% | 1.62x |
| Old Navy | 0.02% | 1.48x |
| American Eagle Outfitters | 0.01% | 1.41x |
| White House Black Market | 0.01% | 1.33x |
| Express | 0.01% | 1.25x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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WEBSITES
The Winter Sports & Gear audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Winter Sports & Gear audience is tetongravity.com.
| Website | Composition | Index |
| tetongravity.com | 42.78% | 488.93x |
| newschoolers.com | 31.67% | 476.86x |
| powder.com | 34.30% | 325.48x |
| skimag.com | 36.41% | 297.44x |
| ems.com | 19.95% | 290.66x |
| snewsnet.com | 7.96% | 120.38x |
| steepandcheap.com | 20.45% | 97.68x |
| bikemag.com | 12.93% | 96.73x |
| climbing.com | 10.55% | 93.87x |
| switchbacktravel.com | 25.70% | 90.63x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.
| Content Affinity | Composition | Index |
| Action Sports | 13.34% | 202.38x |
| Colorado Snow | 8.62% | 84.90x |
| Backpacking | 39.96% | 62.30x |
| Men's Dress Shirt Shopping | 1.19% | 44.09x |
| National Parks | 3.74% | 40.71x |
| Bags & Luggage | 4.88% | 37.99x |
| Sports - Golf, Hunting, Fishing | 0.43% | 32.90x |
| Shoes & Accessories | 5.20% | 30.78x |
| US Cycling | 32.09% | 27.45x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 3.12% | 24.58x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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DEMOGRAPHICS
The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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