WINTER SPORTS & GEAR

Audience Size: 178.4 Thousand Devices

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Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 178.4 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Western Canada Skiers and Snowboarders.

Interest	Composition	Index
Western Canada Skiers and Snowboarders	56.67%	31.11x
Ski and Snowboard Apparel Shoppers	70.99%	31.07x
Ski House Second Home Owners	71.97%	31.00x
Ski and Snowboard Enthusiasts	65.49%	29.18x
Vermont Trip Planners	56.67%	25.56x
Rock Climbing Enthusiasts	66.68%	24.84x
Aspen Trip Planners	54.82%	23.37x
Telluride Trip Planners	58.90%	23.32x
Winter Apparel Shoppers	54.44%	21.94x
Colorado Skiers and Snowboarders	58.90%	21.39x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Michael Kors.

Location	Composition	Index
Michael Kors	0.01%	3.76x
J. Crew	0.01%	3.26x
Jos A. Bank Clothiers	0.02%	3.20x
White House Black Market	0.02%	3.10x
American Apparel	0.02%	3.09x
Chicos	0.02%	2.64x
Talbots	0.01%	2.63x
Banana Republic	0.01%	2.08x
Bonobos	0.01%	1.94x
Old Navy	0.02%	1.66x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.

Website	Composition	Index
freeskier.com	36.47%	450.62x
newschoolers.com	26.98%	346.93x
tetongravity.com	40.46%	346.49x
stio.com	8.97%	298.51x
powder.com	27.70%	238.57x
outsidepursuits.com	21.69%	208.18x
skimag.com	32.57%	207.92x
ems.com	23.23%	198.47x
snowboardingforum.com	8.55%	198.41x
backcountrygear.com	6.36%	170.59x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity	Composition	Index
Action Sports	11.41%	157.18x
Backpacking	32.02%	89.53x
Colorado Snow	8.42%	63.50x
US Cycling	24.15%	36.86x
Bags & Luggage	4.36%	36.03x
National Parks	4.10%	32.46x
Men's Dress Shirt Shopping	1.26%	32.44x
Scuba Diving	0.26%	26.10x
Shoes & Accessories	6.11%	25.77x
Vermont Cluster	6.50%	25.47x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male