
Explore the Winter Sports & Gear Audience
Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 50.6 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

INTERESTS
The Winter Sports & Gear audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winter Sports & Gear audience is Ski House Second Home Owners.
Interest | Composition | Index |
Ski House Second Home Owners | 79.32% | 36.50x |
Ski and Snowboard Enthusiasts | 73.31% | 35.92x |
Ski and Snowboard Apparel Shoppers | 78.57% | 28.56x |
Telluride Trip Planners | 68.23% | 27.25x |
Aspen Trip Planners | 65.23% | 27.20x |
Rock Climbing Enthusiasts | 74.81% | 26.60x |
Sporting Goods Shoppers | 47.74% | 25.24x |
Competitive Sports Participants | 43.05% | 24.74x |
Indoor Cycling & Spinning Enthusiasts | 41.17% | 24.73x |
Vermont Trip Planners | 62.78% | 24.26x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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APPAREL RETAILERS
The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Zumiez.
Location | Composition | Index |
Zumiez | 0.03% | 3.99x |
Lane Bryant | 0.03% | 3.91x |
The Childrens Place | 0.04% | 3.11x |
Mens Wearhouse | 0.03% | 3.02x |
Express | 0.02% | 1.89x |
Chicos | 0.02% | 1.88x |
LOFT | 0.01% | 1.55x |
Maurices | 0.02% | 1.41x |
Old Navy | 0.02% | 1.40x |
Carhartt | 0.13% | 1.34x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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WEBSITES
The Winter Sports & Gear audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Winter Sports & Gear audience is skimag.com.
Website | Composition | Index |
skimag.com | 44.39% | 400.96x |
steepandcheap.com | 21.59% | 134.93x |
unofficialnetworks.com | 47.88% | 119.82x |
summitpost.org | 14.60% | 111.96x |
switchbacktravel.com | 32.82% | 110.12x |
forums.mtbr.com | 16.74% | 105.85x |
onthesnow.com | 35.03% | 99.71x |
mtbr.com | 15.09% | 97.82x |
singletracks.com | 21.46% | 86.92x |
velonews.com | 8.78% | 74.17x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.
Content Affinity | Composition | Index |
Action Sports | 14.79% | 368.18x |
Colorado Snow | 10.22% | 135.17x |
Backpacking | 45.48% | 92.95x |
National Parks | 2.01% | 60.68x |
Bags & Luggage | 3.33% | 53.50x |
US Cycling | 29.62% | 43.64x |
Shoes & Accessories | 2.53% | 41.43x |
Vermont Cluster | 7.76% | 38.86x |
Assorted Topics (Power Trains, Drones, Web Design) | 1.61% | 30.14x |
Auto Tires & Parts Repair Researchers | 0.99% | 28.86x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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DEMOGRAPHICS
The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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