Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 129.5 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 129.5 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski House Second Home Owners.

Interest Composition Index
Ski House Second Home Owners 74.91% 34.18x
Ski and Snowboard Apparel Shoppers 74.17% 29.95x
Ski and Snowboard Enthusiasts 69.55% 29.75x
Western Canada Skiers and Snowboarders 59.72% 26.82x
Vermont Trip Planners 60.23% 25.23x
Rock Climbing Enthusiasts 68.67% 24.87x
Telluride Trip Planners 62.80% 24.74x
Aspen Trip Planners 58.69% 24.16x
Sporting Goods Shoppers 49.67% 22.39x
Winter Apparel Shoppers 55.39% 21.62x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 3.76x
Aeropostale 0.01% 3.56x
Jos A. Bank Clothiers 0.01% 3.26x
American Apparel 0.02% 3.09x
Chicos 0.01% 2.33x
Victoria's Secret 0.01% 1.90x
Mens Wearhouse 0.01% 1.64x
Old Navy 0.01% 1.52x
Carhartt 0.12% 1.03x
Johnston and Murphy 0.01% 0.89x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.

Website Composition Index
freeskier.com 38.60% 641.06x
tetongravity.com 39.90% 468.44x
newschoolers.com 29.78% 433.85x
powder.com 30.73% 317.14x
skimag.com 34.14% 283.06x
outsidepursuits.com 20.33% 278.36x
ems.com 22.24% 267.94x
snewsnet.com 7.30% 124.42x
bicyclebluebook.com 4.74% 111.30x
switchbacktravel.com 24.52% 104.99x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity Composition Index
Action Sports 12.79% 204.19x
Backpacking 35.09% 84.30x
Colorado Snow 8.51% 80.07x
Bags & Luggage 4.73% 43.79x
National Parks 3.77% 38.38x
Men's Dress Shirt Shopping 1.12% 38.34x
US Cycling 28.99% 32.19x
Sports - Golf, Hunting, Fishing 0.38% 29.07x
Shoes & Accessories 5.40% 28.99x
Vermont Cluster 7.21% 27.27x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male