Explore the Winter Sports & Gear Audience
Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 46.2 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.
INTERESTS
The Winter Sports & Gear audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Enthusiasts.
| Interest | Composition | Index |
| Ski and Snowboard Enthusiasts | 79.46% | 39.86x |
| Ski House Second Home Owners | 87.01% | 39.71x |
| Ski and Snowboard Apparel Shoppers | 78.25% | 30.36x |
| Telluride Trip Planners | 72.81% | 29.60x |
| Aspen Trip Planners | 67.67% | 27.92x |
| Rock Climbing Enthusiasts | 77.95% | 27.76x |
| Western Canada Skiers and Snowboarders | 68.88% | 27.63x |
| Competitive Sports Participants | 43.50% | 25.05x |
| Indoor Cycling & Spinning Enthusiasts | 42.30% | 25.04x |
| Mountain Biking Enthusiasts | 62.24% | 24.56x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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APPAREL RETAILERS
The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.03% | 3.99x |
| Lane Bryant | 0.03% | 3.91x |
| The Childrens Place | 0.04% | 3.11x |
| Carhartt | 0.23% | 1.69x |
| Old Navy | 0.02% | 1.40x |
| Journeys | 0.02% | 1.34x |
| Maurices | 0.03% | 1.33x |
| Johnston and Murphy | 0.01% | 0.89x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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WEBSITES
The Winter Sports & Gear audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Winter Sports & Gear audience is skimag.com.
| Website | Composition | Index |
| skimag.com | 51.31% | 474.97x |
| steepandcheap.com | 25.54% | 157.26x |
| onthesnow.com | 42.03% | 151.37x |
| vaildaily.com | 17.79% | 149.52x |
| summitdaily.com | 16.91% | 124.33x |
| switchbacktravel.com | 42.53% | 111.66x |
| bikerumor.com | 16.17% | 110.23x |
| unofficialnetworks.com | 51.77% | 109.50x |
| singletracks.com | 24.30% | 109.03x |
| summitpost.org | 20.31% | 93.95x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.
| Content Affinity | Composition | Index |
| Action Sports | 16.15% | 494.79x |
| Colorado Snow | 14.80% | 147.27x |
| Backpacking | 54.80% | 109.77x |
| Bags & Luggage | 3.74% | 51.91x |
| US Cycling | 31.79% | 37.78x |
| Vermont Cluster | 6.59% | 30.55x |
| Beer, Wine & Alcohol | 2.68% | 28.24x |
| Recreational Motor Sport Enthusiasts | 3.74% | 25.45x |
| US Soccer | 0.73% | 23.93x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 2.40% | 23.16x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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DEMOGRAPHICS
The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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