Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 220.8 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 220.8 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 72.42% 27.08x
Western Canada Skiers and Snowboarders 54.80% 25.78x
Ski House Second Home Owners 65.09% 22.23x
Ski and Snowboard Enthusiasts 59.94% 21.90x
Vermont Trip Planners 56.49% 20.99x
Rock Climbing Enthusiasts 62.37% 20.54x
Aspen Trip Planners 49.28% 18.57x
Winter Apparel Shoppers 54.27% 18.44x
Colorado Skiers and Snowboarders 55.81% 18.37x
Telluride Trip Planners 54.28% 17.90x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Patagonia.

Location Composition Index
Patagonia 0.07% 9.24x
The North Face 0.07% 4.69x
Calvin Klein 0.01% 4.54x
REI 0.04% 4.10x
LL Bean 0.02% 3.46x
Columbia 0.02% 3.16x
Saint Laurent Paris 0.02% 3.14x
Free People 0.05% 2.34x
Club Monaco 0.02% 2.12x
Ann Taylor 0.03% 1.95x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.

Website Composition Index
freeskier.com 22.05% 551.08x
buckmans.com 14.18% 477.96x
newschoolers.com 18.07% 316.04x
stio.com 7.30% 306.53x
tetongravity.com 42.23% 272.16x
powder.com 18.55% 241.14x
snowboardingforum.com 7.56% 207.99x
skimag.com 25.79% 175.52x
outsidepursuits.com 24.55% 173.55x
vitalmtb.com 5.24% 170.18x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity Composition Index
Action Sports 8.91% 95.65x
Backpacking 30.10% 74.72x
Colorado Snow 8.70% 46.05x
US Cycling 24.12% 31.93x
Bags & Luggage 4.31% 29.84x
National Parks 4.97% 27.13x
Vermont Cluster 6.12% 25.33x
Men's Dress Shirt Shopping 1.37% 23.86x
Scuba Diving 0.32% 21.95x
Recreational Motor Sport Enthusiasts 3.96% 21.16x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male