Explore the Winter Sports & Gear Audience
Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 352.4 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.
INTERESTS
The Winter Sports & Gear audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.
| Interest | Composition | Index |
| Ski and Snowboard Apparel Shoppers | 68.23% | 33.14x |
| Western Canada Skiers and Snowboarders | 55.41% | 28.75x |
| Ski and Snowboard Enthusiasts | 49.83% | 28.41x |
| Vermont Trip Planners | 54.81% | 26.62x |
| Colorado Skiers and Snowboarders | 53.01% | 26.13x |
| Rock Climbing Enthusiasts | 47.45% | 24.89x |
| Ski House Second Home Owners | 47.60% | 24.24x |
| Winter Apparel Shoppers | 46.85% | 22.34x |
| Aspen Trip Planners | 39.82% | 22.15x |
| Washington Skiers and Snowboarders | 49.82% | 21.84x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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APPAREL RETAILERS
The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.11% | 5.69x |
| Lululemon | 0.15% | 2.30x |
| Jos A. Bank Clothiers | 0.27% | 1.27x |
| Mens Wearhouse | 0.38% | 1.10x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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WEBSITES
The Winter Sports & Gear audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.
| Website | Composition | Index |
| freeskier.com | 15.12% | 628.97x |
| skiessentials.com | 12.96% | 614.53x |
| skis.com | 11.34% | 520.95x |
| jans.com | 7.00% | 484.64x |
| buckmans.com | 12.51% | 467.61x |
| the-house.com | 16.74% | 408.90x |
| stio.com | 7.26% | 403.18x |
| winter-warehouse.com | 7.17% | 399.09x |
| powder.com | 5.94% | 323.15x |
| winterkids.com | 4.86% | 305.45x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 30.64% | 56.22x |
| Action Sports | 8.66% | 54.13x |
| Colorado Snow | 12.51% | 40.29x |
| Bags & Luggage | 5.18% | 30.39x |
| US Cycling | 21.51% | 29.52x |
| Men's Dress Shirt Shopping | 3.03% | 26.78x |
| National Parks | 6.29% | 25.93x |
| Vermont Cluster | 6.08% | 23.72x |
| Shoes & Accessories | 13.58% | 22.16x |
| Assorted Topics (Family, Household Wellness, The Beach) | 6.80% | 20.03x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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DEMOGRAPHICS
The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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