Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 46.2 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 46.2 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Enthusiasts.

Interest Composition Index
Ski and Snowboard Enthusiasts 79.46% 39.86x
Ski House Second Home Owners 87.01% 39.71x
Ski and Snowboard Apparel Shoppers 78.25% 30.36x
Telluride Trip Planners 72.81% 29.60x
Aspen Trip Planners 67.67% 27.92x
Rock Climbing Enthusiasts 77.95% 27.76x
Western Canada Skiers and Snowboarders 68.88% 27.63x
Competitive Sports Participants 43.50% 25.05x
Indoor Cycling & Spinning Enthusiasts 42.30% 25.04x
Mountain Biking Enthusiasts 62.24% 24.56x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Zumiez.

Location Composition Index
Zumiez 0.03% 3.99x
Lane Bryant 0.03% 3.91x
The Childrens Place 0.04% 3.11x
Carhartt 0.23% 1.69x
Old Navy 0.02% 1.40x
Journeys 0.02% 1.34x
Maurices 0.03% 1.33x
Johnston and Murphy 0.01% 0.89x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is skimag.com.

Website Composition Index
skimag.com 51.31% 474.97x
steepandcheap.com 25.54% 157.26x
onthesnow.com 42.03% 151.37x
vaildaily.com 17.79% 149.52x
summitdaily.com 16.91% 124.33x
switchbacktravel.com 42.53% 111.66x
bikerumor.com 16.17% 110.23x
unofficialnetworks.com 51.77% 109.50x
singletracks.com 24.30% 109.03x
summitpost.org 20.31% 93.95x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity Composition Index
Action Sports 16.15% 494.79x
Colorado Snow 14.80% 147.27x
Backpacking 54.80% 109.77x
Bags & Luggage 3.74% 51.91x
US Cycling 31.79% 37.78x
Vermont Cluster 6.59% 30.55x
Beer, Wine & Alcohol 2.68% 28.24x
Recreational Motor Sport Enthusiasts 3.74% 25.45x
US Soccer 0.73% 23.93x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.40% 23.16x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male