WINTER SPORTS & GEAR

Audience Size: 129.5 Thousand Devices

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Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 129.5 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski House Second Home Owners.

Interest	Composition	Index
Ski House Second Home Owners	74.91%	34.18x
Ski and Snowboard Apparel Shoppers	74.17%	29.95x
Ski and Snowboard Enthusiasts	69.55%	29.75x
Western Canada Skiers and Snowboarders	59.72%	26.82x
Vermont Trip Planners	60.23%	25.23x
Rock Climbing Enthusiasts	68.67%	24.87x
Telluride Trip Planners	62.80%	24.74x
Aspen Trip Planners	58.69%	24.16x
Sporting Goods Shoppers	49.67%	22.39x
Winter Apparel Shoppers	55.39%	21.62x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Michael Kors.

Location	Composition	Index
Michael Kors	0.01%	3.76x
Aeropostale	0.01%	3.56x
Jos A. Bank Clothiers	0.01%	3.26x
American Apparel	0.02%	3.09x
Chicos	0.01%	2.33x
Victoria's Secret	0.01%	1.90x
Mens Wearhouse	0.01%	1.64x
Old Navy	0.01%	1.52x
Carhartt	0.12%	1.03x
Johnston and Murphy	0.01%	0.89x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.

Website	Composition	Index
freeskier.com	38.60%	641.06x
tetongravity.com	39.90%	468.44x
newschoolers.com	29.78%	433.85x
powder.com	30.73%	317.14x
skimag.com	34.14%	283.06x
outsidepursuits.com	20.33%	278.36x
ems.com	22.24%	267.94x
snewsnet.com	7.30%	124.42x
bicyclebluebook.com	4.74%	111.30x
switchbacktravel.com	24.52%	104.99x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity	Composition	Index
Action Sports	12.79%	204.19x
Backpacking	35.09%	84.30x
Colorado Snow	8.51%	80.07x
Bags & Luggage	4.73%	43.79x
National Parks	3.77%	38.38x
Men's Dress Shirt Shopping	1.12%	38.34x
US Cycling	28.99%	32.19x
Sports - Golf, Hunting, Fishing	0.38%	29.07x
Shoes & Accessories	5.40%	28.99x
Vermont Cluster	7.21%	27.27x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male