Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 50.6 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 50.6 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski House Second Home Owners.

Interest Composition Index
Ski House Second Home Owners 79.32% 36.50x
Ski and Snowboard Enthusiasts 73.31% 35.92x
Ski and Snowboard Apparel Shoppers 78.57% 28.56x
Telluride Trip Planners 68.23% 27.25x
Aspen Trip Planners 65.23% 27.20x
Rock Climbing Enthusiasts 74.81% 26.60x
Sporting Goods Shoppers 47.74% 25.24x
Competitive Sports Participants 43.05% 24.74x
Indoor Cycling & Spinning Enthusiasts 41.17% 24.73x
Vermont Trip Planners 62.78% 24.26x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Zumiez.

Location Composition Index
Zumiez 0.03% 3.99x
Lane Bryant 0.03% 3.91x
The Childrens Place 0.04% 3.11x
Mens Wearhouse 0.03% 3.02x
Express 0.02% 1.89x
Chicos 0.02% 1.88x
LOFT 0.01% 1.55x
Maurices 0.02% 1.41x
Old Navy 0.02% 1.40x
Carhartt 0.13% 1.34x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is skimag.com.

Website Composition Index
skimag.com 44.39% 400.96x
steepandcheap.com 21.59% 134.93x
unofficialnetworks.com 47.88% 119.82x
summitpost.org 14.60% 111.96x
switchbacktravel.com 32.82% 110.12x
forums.mtbr.com 16.74% 105.85x
onthesnow.com 35.03% 99.71x
mtbr.com 15.09% 97.82x
singletracks.com 21.46% 86.92x
velonews.com 8.78% 74.17x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity Composition Index
Action Sports 14.79% 368.18x
Colorado Snow 10.22% 135.17x
Backpacking 45.48% 92.95x
National Parks 2.01% 60.68x
Bags & Luggage 3.33% 53.50x
US Cycling 29.62% 43.64x
Shoes & Accessories 2.53% 41.43x
Vermont Cluster 7.76% 38.86x
Assorted Topics (Power Trains, Drones, Web Design) 1.61% 30.14x
Auto Tires & Parts Repair Researchers 0.99% 28.86x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male