Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 48.1 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 48.1 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski House Second Home Owners.

Interest Composition Index
Ski House Second Home Owners 84.84% 40.29x
Ski and Snowboard Enthusiasts 76.70% 36.83x
Ski and Snowboard Apparel Shoppers 72.53% 30.82x
Western Canada Skiers and Snowboarders 65.27% 28.36x
Rock Climbing Enthusiasts 74.95% 27.71x
Aspen Trip Planners 63.30% 27.17x
Telluride Trip Planners 65.71% 26.18x
Indoor Cycling & Spinning Enthusiasts 36.92% 23.24x
Competitive Sports Participants 39.56% 23.05x
Vermont Trip Planners 52.53% 21.43x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Zumiez.

Location Composition Index
Zumiez 0.03% 3.99x
Lane Bryant 0.03% 3.91x
The Childrens Place 0.04% 3.11x
Mens Wearhouse 0.03% 3.02x
Express 0.02% 1.89x
Chicos 0.02% 1.88x
LOFT 0.01% 1.55x
Old Navy 0.02% 1.40x
Journeys 0.02% 1.34x
Johnston and Murphy 0.01% 0.89x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is skimag.com.

Website Composition Index
skimag.com 49.11% 412.86x
steepandcheap.com 22.46% 137.54x
unofficialnetworks.com 48.62% 136.84x
forums.mtbr.com 13.87% 127.84x
summitpost.org 15.55% 118.02x
summitdaily.com 13.18% 111.56x
onthesnow.com 36.96% 108.77x
switchbacktravel.com 38.43% 108.21x
bikerumor.com 12.52% 97.60x
singletracks.com 20.08% 97.06x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity Composition Index
Action Sports 15.52% 394.83x
Colorado Snow 13.47% 144.61x
Backpacking 51.49% 97.54x
Bags & Luggage 3.06% 45.62x
National Parks 1.14% 45.10x
Southern California Tourism 0.86% 41.97x
Shoes & Accessories 1.63% 40.42x
US Cycling 27.81% 39.26x
Auto Tires & Parts Repair Researchers 0.90% 34.73x
Vermont Cluster 6.70% 32.39x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male