Explore the Winter Sports & Gear Audience
Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 339.4 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.
INTERESTS
The Winter Sports & Gear audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.
| Interest | Composition | Index |
| Ski and Snowboard Apparel Shoppers | 74.14% | 26.42x |
| Ski and Snowboard Enthusiasts | 51.93% | 24.11x |
| Ski House Second Home Owners | 48.43% | 21.04x |
| Western Canada Skiers and Snowboarders | 55.19% | 21.00x |
| Vermont Trip Planners | 57.02% | 20.29x |
| Colorado Skiers and Snowboarders | 53.03% | 20.13x |
| Sporting Goods Shoppers | 42.42% | 18.94x |
| Aspen Trip Planners | 40.00% | 17.42x |
| Washington Skiers and Snowboarders | 49.00% | 16.93x |
| Competitive Sports Participants | 32.84% | 15.23x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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APPAREL RETAILERS
The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.07% | 3.76x |
| Tommy Bahama | 0.03% | 1.42x |
| J. Crew | 0.04% | 1.41x |
| American Apparel | 0.03% | 1.41x |
| Chicos | 0.06% | 1.40x |
| Express | 0.03% | 1.33x |
| Gymboree | 0.03% | 1.32x |
| Lululemon | 0.05% | 1.31x |
| Brooks Brothers | 0.04% | 1.28x |
| American Eagle Outfitters | 0.05% | 1.19x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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WEBSITES
The Winter Sports & Gear audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Winter Sports & Gear audience is skiessentials.com.
| Website | Composition | Index |
| skiessentials.com | 10.60% | 672.18x |
| skis.com | 9.33% | 579.07x |
| freeskier.com | 16.47% | 567.12x |
| burton.com | 8.45% | 518.78x |
| jans.com | 7.66% | 482.79x |
| buckmans.com | 9.67% | 440.80x |
| the-house.com | 29.02% | 425.01x |
| stio.com | 9.09% | 349.38x |
| tetongravity.com | 33.81% | 276.61x |
| winterkids.com | 5.39% | 272.89x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 32.06% | 46.34x |
| Action Sports | 9.65% | 42.82x |
| Colorado Snow | 12.08% | 30.50x |
| US Cycling | 23.25% | 27.93x |
| Bags & Luggage | 5.59% | 26.46x |
| Vermont Cluster | 6.71% | 23.28x |
| National Parks | 6.96% | 23.18x |
| Men's Dress Shirt Shopping | 3.53% | 19.04x |
| Shoes & Accessories | 16.47% | 18.51x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 4.74% | 17.87x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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DEMOGRAPHICS
The Winter Sports & Gear audience resonates most for the following age and income brackets.
Age
Income
$50,000-$74,999
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