Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 339.4 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 339.4 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 74.14% 26.42x
Ski and Snowboard Enthusiasts 51.93% 24.11x
Ski House Second Home Owners 48.43% 21.04x
Western Canada Skiers and Snowboarders 55.19% 21.00x
Vermont Trip Planners 57.02% 20.29x
Colorado Skiers and Snowboarders 53.03% 20.13x
Sporting Goods Shoppers 42.42% 18.94x
Aspen Trip Planners 40.00% 17.42x
Washington Skiers and Snowboarders 49.00% 16.93x
Competitive Sports Participants 32.84% 15.23x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is The North Face.

Location Composition Index
The North Face 0.07% 3.76x
Tommy Bahama 0.03% 1.42x
J. Crew 0.04% 1.41x
American Apparel 0.03% 1.41x
Chicos 0.06% 1.40x
Express 0.03% 1.33x
Gymboree 0.03% 1.32x
Lululemon 0.05% 1.31x
Brooks Brothers 0.04% 1.28x
American Eagle Outfitters 0.05% 1.19x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is skiessentials.com.

Website Composition Index
skiessentials.com 10.60% 672.18x
skis.com 9.33% 579.07x
freeskier.com 16.47% 567.12x
burton.com 8.45% 518.78x
jans.com 7.66% 482.79x
buckmans.com 9.67% 440.80x
the-house.com 29.02% 425.01x
stio.com 9.09% 349.38x
tetongravity.com 33.81% 276.61x
winterkids.com 5.39% 272.89x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Backpacking.

Content Affinity Composition Index
Backpacking 32.06% 46.34x
Action Sports 9.65% 42.82x
Colorado Snow 12.08% 30.50x
US Cycling 23.25% 27.93x
Bags & Luggage 5.59% 26.46x
Vermont Cluster 6.71% 23.28x
National Parks 6.96% 23.18x
Men's Dress Shirt Shopping 3.53% 19.04x
Shoes & Accessories 16.47% 18.51x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 4.74% 17.87x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age and income brackets.
Age
Income
$50,000-$74,999