Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 24.5 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski House Second Home Owners.

Interest Composition Index
Ski House Second Home Owners 84.83% 39.68x
Ski and Snowboard Enthusiasts 74.41% 36.89x
Ski and Snowboard Apparel Shoppers 71.09% 27.16x
Rock Climbing Enthusiasts 71.09% 26.26x
Aspen Trip Planners 61.61% 25.65x
Mountain Biking Enthusiasts 61.14% 25.34x
Telluride Trip Planners 63.98% 25.16x
Western Canada Skiers and Snowboarders 66.82% 24.15x
Sporting Goods Shoppers 39.81% 21.38x
Vermont Trip Planners 54.50% 21.26x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Carhartt.

Location Composition Index
Carhartt 0.21% 2.07x
Zumiez 0.03% 1.98x
Journeys 0.03% 1.24x
Victoria's Secret 0.03% 1.11x
Johnston and Murphy 0.01% 0.89x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is switchbacktravel.com.

Website Composition Index
switchbacktravel.com 41.13% 142.67x
outsideonline.com 30.63% 112.92x
mtbr.com 24.17% 96.23x
bikeradar.com 23.87% 92.40x
unofficialnetworks.com 50.64% 79.05x
gearjunkie.com 36.31% 67.10x
theinertia.com 14.67% 59.29x
backpacker.com 22.21% 53.54x
bikeforums.net 14.92% 47.00x
cyclingweekly.com 18.16% 46.67x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 14.85% 153.37x
Backpacking 48.46% 121.66x
US Cycling 31.23% 40.46x
Bags & Luggage 2.65% 38.62x
Vermont Cluster 6.66% 32.87x
Beer, Wine & Alcohol 2.22% 30.74x
Recreational Motor Sport Enthusiasts 2.99% 23.76x
Canada Tax and Finance Research Cluster 1.28% 22.87x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.88% 20.06x
Fishing 3.67% 18.98x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male