WINTER SPORTS & GEAR

Audience Size: 249 Thousand Devices

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Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 249 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.

Interest	Composition	Index
Ski and Snowboard Apparel Shoppers	72.47%	34.47x
Western Canada Skiers and Snowboarders	55.44%	33.44x
Ski and Snowboard Enthusiasts	56.13%	27.81x
Vermont Trip Planners	58.18%	26.75x
Ski House Second Home Owners	58.14%	26.29x
Rock Climbing Enthusiasts	55.84%	26.23x
Winter Apparel Shoppers	53.23%	25.01x
Colorado Skiers and Snowboarders	56.00%	24.69x
Aspen Trip Planners	46.62%	23.38x
Elite Cycling Gear Shoppers	46.64%	22.51x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is LL Bean.

Location	Composition	Index
LL Bean	0.04%	4.16x
Patagonia	0.08%	3.98x
REI	0.06%	2.64x
Ralph Lauren	0.05%	2.61x
Intermix	0.04%	2.23x
Bonobos	0.17%	1.93x
The North Face	0.04%	1.83x
Lululemon	0.10%	1.58x
J. Crew	0.12%	1.55x
White House Black Market	0.50%	1.48x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.

Website	Composition	Index
freeskier.com	12.79%	633.56x
skis.com	10.70%	518.00x
buckmans.com	11.85%	454.83x
the-house.com	14.71%	396.84x
powder.com	9.12%	267.18x
newschoolers.com	5.90%	218.88x
tetongravity.com	42.17%	189.99x
sportiva.com	3.79%	146.37x
ems.com	31.04%	145.42x
outdoorresearch.com	4.12%	143.18x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Sports - Skiing, Snowboarding.

Content Affinity	Composition	Index
Sports - Skiing, Snowboarding	0.32%	168.10x
Action Sports	9.11%	68.84x
Backpacking	32.81%	62.42x
Golf & Boats	0.06%	42.44x
Colorado Snow	12.96%	39.21x
Bags & Luggage	5.80%	31.38x
Men's Dress Shirt Shopping	3.07%	30.24x
Watches & Jewelry	0.04%	28.45x
US Cycling	27.84%	27.59x
Handyman Tools	0.05%	26.37x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male