WINTER SPORTS & GEAR

Audience Size: 202.5 Thousand Devices

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Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 202.5 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.

Interest	Composition	Index
Ski and Snowboard Apparel Shoppers	73.51%	31.32x
Ski House Second Home Owners	67.25%	30.09x
Western Canada Skiers and Snowboarders	56.73%	29.80x
Ski and Snowboard Enthusiasts	61.56%	27.13x
Vermont Trip Planners	57.25%	26.51x
Rock Climbing Enthusiasts	65.45%	24.07x
Telluride Trip Planners	55.78%	22.99x
Colorado Skiers and Snowboarders	56.68%	22.39x
Winter Apparel Shoppers	54.50%	22.24x
Aspen Trip Planners	51.94%	22.19x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is REI.

Location	Composition	Index
REI	0.08%	10.51x
Patagonia	0.04%	8.02x
The North Face	0.05%	6.29x
LL Bean	0.01%	4.62x
Free People	0.03%	2.98x
Ralph Lauren	0.02%	2.73x
Belk	0.01%	2.55x
Coach	0.04%	2.41x
J. Crew	0.05%	2.41x
Bonobos	0.01%	2.30x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.

Website	Composition	Index
freeskier.com	26.91%	557.64x
buckmans.com	13.46%	529.06x
newschoolers.com	22.85%	330.90x
stio.com	8.22%	307.75x
tetongravity.com	41.36%	306.43x
powder.com	22.46%	235.42x
outsidepursuits.com	23.63%	193.91x
vitalmtb.com	4.92%	192.21x
snowboardingforum.com	8.37%	188.21x
skimag.com	29.75%	187.88x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity	Composition	Index
Action Sports	10.06%	123.09x
Backpacking	31.68%	84.07x
Colorado Snow	8.37%	54.15x
US Cycling	23.35%	34.63x
Bags & Luggage	4.48%	34.01x
Men's Dress Shirt Shopping	1.45%	30.70x
National Parks	4.48%	29.30x
Vermont Cluster	5.95%	26.83x
Recreational Motor Sport Enthusiasts	3.81%	23.82x
Shoes & Accessories	6.90%	23.74x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male