Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 243 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 243 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 71.51% 30.93x
Western Canada Skiers and Snowboarders 54.29% 29.10x
Ski House Second Home Owners 61.31% 27.32x
Ski and Snowboard Enthusiasts 58.02% 25.64x
Vermont Trip Planners 54.86% 23.87x
Rock Climbing Enthusiasts 61.33% 22.91x
Winter Apparel Shoppers 53.18% 21.50x
Colorado Skiers and Snowboarders 54.53% 20.83x
Aspen Trip Planners 48.68% 20.61x
Telluride Trip Planners 51.01% 20.32x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Patagonia.

Location Composition Index
Patagonia 0.03% 6.96x
Intermix 0.02% 5.02x
The North Face 0.05% 4.96x
LL Bean 0.01% 3.36x
Bonobos 0.03% 3.24x
Columbia 0.02% 3.13x
REI 0.03% 3.02x
Uniqlo 0.02% 2.28x
Tommy Bahama 0.02% 2.03x
Club Monaco 0.01% 2.02x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.

Website Composition Index
freeskier.com 18.57% 689.96x
buckmans.com 14.47% 507.83x
newschoolers.com 14.96% 366.14x
powder.com 15.49% 324.05x
snowboardingforum.com 6.30% 300.83x
tetongravity.com 43.61% 266.26x
skimag.com 22.58% 196.57x
outsidepursuits.com 24.38% 180.55x
ems.com 27.74% 177.81x
vitalmtb.com 5.67% 166.49x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity Composition Index
Action Sports 8.55% 99.87x
Backpacking 29.90% 79.60x
Colorado Snow 9.59% 49.06x
US Cycling 25.57% 34.89x
Bags & Luggage 4.42% 34.07x
National Parks 5.47% 29.79x
Men's Dress Shirt Shopping 1.61% 28.39x
Vermont Cluster 6.31% 26.78x
Recreational Motor Sport Enthusiasts 4.18% 23.90x
Custom T-Shirts 0.06% 23.60x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male