Explore the Winter Sports & Gear Audience
Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 15.6 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.
INTERESTS
The Winter Sports & Gear audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winter Sports & Gear audience is Winter Sports Destination Seekers.
| Interest | Composition | Index |
| Winter Sports Destination Seekers | 87.29% | 68.30x |
| Ski and Snowboard Enthusiasts | 77.35% | 48.03x |
| Ski House Second Home Owners | 79.56% | 47.37x |
| Snowboard Enthusiasts | 98.34% | 40.69x |
| Ski and Snowboard Apparel Shoppers | 73.48% | 34.09x |
| Mountain Biking Enthusiasts | 60.22% | 34.02x |
| Rock Climbing Enthusiasts | 72.38% | 32.68x |
| Aspen Trip Planners | 56.35% | 30.29x |
| Ski Enthusiasts | 98.34% | 29.40x |
| Telluride Trip Planners | 58.56% | 29.03x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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APPAREL RETAILERS
The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.11% | 1.91x |
| The Childrens Place | 0.05% | 1.80x |
| Maurices | 0.05% | 1.62x |
| Johnston and Murphy | 0.01% | 0.89x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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WEBSITES
The Winter Sports & Gear audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Winter Sports & Gear audience is unofficialnetworks.com.
| Website | Composition | Index |
| unofficialnetworks.com | 51.26% | 58.15x |
| gearjunkie.com | 43.00% | 51.69x |
| bicycling.com | 21.62% | 39.04x |
| cyclingweekly.com | 14.53% | 38.61x |
| uncovercolorado.com | 12.70% | 36.62x |
| backpacker.com | 17.11% | 35.92x |
| cyclingnews.com | 16.79% | 34.42x |
| outtherecolorado.com | 20.48% | 30.17x |
| gearpatrol.com | 25.92% | 25.17x |
| colorado.gov | 8.07% | 22.83x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 40.07% | 182.61x |
| Colorado Snow | 15.01% | 130.30x |
| US Cycling | 25.17% | 45.32x |
| Bags & Luggage | 2.37% | 38.17x |
| Vermont Cluster | 4.74% | 27.38x |
| Recreational Motor Sport Enthusiasts | 2.37% | 21.25x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 1.24% | 18.85x |
| Tahoe & Reno Tourism | 2.93% | 18.23x |
| Utah Cluster | 9.82% | 15.85x |
| Private Aviation | 1.02% | 14.96x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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DEMOGRAPHICS
The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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