Explore the Winter Sports & Gear Audience
Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.
INTERESTS
The Winter Sports & Gear audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winter Sports & Gear audience is Ski House Second Home Owners.
| Interest | Composition | Index |
| Ski House Second Home Owners | 84.83% | 39.68x |
| Ski and Snowboard Enthusiasts | 74.41% | 36.89x |
| Ski and Snowboard Apparel Shoppers | 71.09% | 27.16x |
| Rock Climbing Enthusiasts | 71.09% | 26.26x |
| Aspen Trip Planners | 61.61% | 25.65x |
| Mountain Biking Enthusiasts | 61.14% | 25.34x |
| Telluride Trip Planners | 63.98% | 25.16x |
| Western Canada Skiers and Snowboarders | 66.82% | 24.15x |
| Sporting Goods Shoppers | 39.81% | 21.38x |
| Vermont Trip Planners | 54.50% | 21.26x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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APPAREL RETAILERS
The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.21% | 2.07x |
| Zumiez | 0.03% | 1.98x |
| Journeys | 0.03% | 1.24x |
| Victoria's Secret | 0.03% | 1.11x |
| Johnston and Murphy | 0.01% | 0.89x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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WEBSITES
The Winter Sports & Gear audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Winter Sports & Gear audience is switchbacktravel.com.
| Website | Composition | Index |
| switchbacktravel.com | 41.13% | 142.67x |
| outsideonline.com | 30.63% | 112.92x |
| mtbr.com | 24.17% | 96.23x |
| bikeradar.com | 23.87% | 92.40x |
| unofficialnetworks.com | 50.64% | 79.05x |
| gearjunkie.com | 36.31% | 67.10x |
| theinertia.com | 14.67% | 59.29x |
| backpacker.com | 22.21% | 53.54x |
| bikeforums.net | 14.92% | 47.00x |
| cyclingweekly.com | 18.16% | 46.67x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 14.85% | 153.37x |
| Backpacking | 48.46% | 121.66x |
| US Cycling | 31.23% | 40.46x |
| Bags & Luggage | 2.65% | 38.62x |
| Vermont Cluster | 6.66% | 32.87x |
| Beer, Wine & Alcohol | 2.22% | 30.74x |
| Recreational Motor Sport Enthusiasts | 2.99% | 23.76x |
| Canada Tax and Finance Research Cluster | 1.28% | 22.87x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 1.88% | 20.06x |
| Fishing | 3.67% | 18.98x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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DEMOGRAPHICS
The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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