WINTER SPORTS & GEAR

Audience Size: 50.6 Thousand Devices

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Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 50.6 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski House Second Home Owners.

Interest	Composition	Index
Ski House Second Home Owners	79.32%	36.50x
Ski and Snowboard Enthusiasts	73.31%	35.92x
Ski and Snowboard Apparel Shoppers	78.57%	28.56x
Telluride Trip Planners	68.23%	27.25x
Aspen Trip Planners	65.23%	27.20x
Rock Climbing Enthusiasts	74.81%	26.60x
Sporting Goods Shoppers	47.74%	25.24x
Competitive Sports Participants	43.05%	24.74x
Indoor Cycling & Spinning Enthusiasts	41.17%	24.73x
Vermont Trip Planners	62.78%	24.26x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Zumiez.

Location	Composition	Index
Zumiez	0.03%	3.99x
Lane Bryant	0.03%	3.91x
The Childrens Place	0.04%	3.11x
Mens Wearhouse	0.03%	3.02x
Express	0.02%	1.89x
Chicos	0.02%	1.88x
LOFT	0.01%	1.55x
Maurices	0.02%	1.41x
Old Navy	0.02%	1.40x
Carhartt	0.13%	1.34x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is skimag.com.

Website	Composition	Index
skimag.com	44.39%	400.96x
steepandcheap.com	21.59%	134.93x
unofficialnetworks.com	47.88%	119.82x
summitpost.org	14.60%	111.96x
switchbacktravel.com	32.82%	110.12x
forums.mtbr.com	16.74%	105.85x
onthesnow.com	35.03%	99.71x
mtbr.com	15.09%	97.82x
singletracks.com	21.46%	86.92x
velonews.com	8.78%	74.17x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity	Composition	Index
Action Sports	14.79%	368.18x
Colorado Snow	10.22%	135.17x
Backpacking	45.48%	92.95x
National Parks	2.01%	60.68x
Bags & Luggage	3.33%	53.50x
US Cycling	29.62%	43.64x
Shoes & Accessories	2.53%	41.43x
Vermont Cluster	7.76%	38.86x
Assorted Topics (Power Trains, Drones, Web Design)	1.61%	30.14x
Auto Tires & Parts Repair Researchers	0.99%	28.86x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male