Explore the Winter Sports & Gear Audience
Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 220.8 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.
INTERESTS
The Winter Sports & Gear audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.
| Interest | Composition | Index |
| Ski and Snowboard Apparel Shoppers | 72.42% | 27.08x |
| Western Canada Skiers and Snowboarders | 54.80% | 25.78x |
| Ski House Second Home Owners | 65.09% | 22.23x |
| Ski and Snowboard Enthusiasts | 59.94% | 21.90x |
| Vermont Trip Planners | 56.49% | 20.99x |
| Rock Climbing Enthusiasts | 62.37% | 20.54x |
| Aspen Trip Planners | 49.28% | 18.57x |
| Winter Apparel Shoppers | 54.27% | 18.44x |
| Colorado Skiers and Snowboarders | 55.81% | 18.37x |
| Telluride Trip Planners | 54.28% | 17.90x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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APPAREL RETAILERS
The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.07% | 9.24x |
| The North Face | 0.07% | 4.69x |
| Calvin Klein | 0.01% | 4.54x |
| REI | 0.04% | 4.10x |
| LL Bean | 0.02% | 3.46x |
| Columbia | 0.02% | 3.16x |
| Saint Laurent Paris | 0.02% | 3.14x |
| Free People | 0.05% | 2.34x |
| Club Monaco | 0.02% | 2.12x |
| Ann Taylor | 0.03% | 1.95x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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WEBSITES
The Winter Sports & Gear audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.
| Website | Composition | Index |
| freeskier.com | 22.05% | 551.08x |
| buckmans.com | 14.18% | 477.96x |
| newschoolers.com | 18.07% | 316.04x |
| stio.com | 7.30% | 306.53x |
| tetongravity.com | 42.23% | 272.16x |
| powder.com | 18.55% | 241.14x |
| snowboardingforum.com | 7.56% | 207.99x |
| skimag.com | 25.79% | 175.52x |
| outsidepursuits.com | 24.55% | 173.55x |
| vitalmtb.com | 5.24% | 170.18x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.
| Content Affinity | Composition | Index |
| Action Sports | 8.91% | 95.65x |
| Backpacking | 30.10% | 74.72x |
| Colorado Snow | 8.70% | 46.05x |
| US Cycling | 24.12% | 31.93x |
| Bags & Luggage | 4.31% | 29.84x |
| National Parks | 4.97% | 27.13x |
| Vermont Cluster | 6.12% | 25.33x |
| Men's Dress Shirt Shopping | 1.37% | 23.86x |
| Scuba Diving | 0.32% | 21.95x |
| Recreational Motor Sport Enthusiasts | 3.96% | 21.16x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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DEMOGRAPHICS
The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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