Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 178.4 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 178.4 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 56.67% 31.11x
Ski and Snowboard Apparel Shoppers 70.99% 31.07x
Ski House Second Home Owners 71.97% 31.00x
Ski and Snowboard Enthusiasts 65.49% 29.18x
Vermont Trip Planners 56.67% 25.56x
Rock Climbing Enthusiasts 66.68% 24.84x
Aspen Trip Planners 54.82% 23.37x
Telluride Trip Planners 58.90% 23.32x
Winter Apparel Shoppers 54.44% 21.94x
Colorado Skiers and Snowboarders 58.90% 21.39x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 3.76x
J. Crew 0.01% 3.26x
Jos A. Bank Clothiers 0.02% 3.20x
White House Black Market 0.02% 3.10x
American Apparel 0.02% 3.09x
Chicos 0.02% 2.64x
Talbots 0.01% 2.63x
Banana Republic 0.01% 2.08x
Bonobos 0.01% 1.94x
Old Navy 0.02% 1.66x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.

Website Composition Index
freeskier.com 36.47% 450.62x
newschoolers.com 26.98% 346.93x
tetongravity.com 40.46% 346.49x
stio.com 8.97% 298.51x
powder.com 27.70% 238.57x
outsidepursuits.com 21.69% 208.18x
skimag.com 32.57% 207.92x
ems.com 23.23% 198.47x
snowboardingforum.com 8.55% 198.41x
backcountrygear.com 6.36% 170.59x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity Composition Index
Action Sports 11.41% 157.18x
Backpacking 32.02% 89.53x
Colorado Snow 8.42% 63.50x
US Cycling 24.15% 36.86x
Bags & Luggage 4.36% 36.03x
National Parks 4.10% 32.46x
Men's Dress Shirt Shopping 1.26% 32.44x
Scuba Diving 0.26% 26.10x
Shoes & Accessories 6.11% 25.77x
Vermont Cluster 6.50% 25.47x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male