Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 296.5 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 296.5 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 73.18% 39.88x
Ski and Snowboard Enthusiasts 53.51% 34.12x
Western Canada Skiers and Snowboarders 58.22% 33.27x
Rock Climbing Enthusiasts 51.26% 30.99x
Ski House Second Home Owners 52.42% 30.98x
Vermont Trip Planners 57.63% 30.91x
Colorado Skiers and Snowboarders 55.63% 29.47x
Winter Apparel Shoppers 51.68% 27.36x
Aspen Trip Planners 43.16% 26.63x
Sporting Goods Shoppers 41.66% 25.80x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Patagonia.

Location Composition Index
Patagonia 0.05% 3.16x
The North Face 0.06% 3.09x
Zara 0.04% 1.98x
Lululemon 0.10% 1.77x
Calvin Klein 0.01% 1.73x
REI 0.04% 1.64x
Bonobos 0.08% 1.61x
Aeropostale 0.02% 1.58x
Urban Outfitters 0.07% 1.57x
Armani 0.06% 1.54x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.

Website Composition Index
freeskier.com 14.41% 722.88x
skiessentials.com 12.62% 682.73x
skis.com 11.48% 591.35x
buckmans.com 12.60% 535.01x
the-house.com 16.49% 463.96x
powder.com 7.10% 362.55x
tetongravity.com 39.71% 274.51x
outsidepursuits.com 13.64% 190.36x
sportiva.com 3.54% 176.16x
outdoorresearch.com 4.00% 175.96x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity Composition Index
Action Sports 9.00% 62.30x
Backpacking 31.67% 61.11x
Colorado Snow 12.49% 40.92x
Bags & Luggage 5.42% 31.34x
US Cycling 24.42% 29.95x
Men's Dress Shirt Shopping 3.07% 28.95x
National Parks 6.84% 27.11x
Vermont Cluster 6.45% 24.71x
Shoes & Accessories 13.69% 22.09x
Assorted Topics (Family, Household Wellness, The Beach) 7.38% 19.91x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male