Explore the Winter Sports & Gear Audience
Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 204.1 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.
INTERESTS
The Winter Sports & Gear audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.
| Interest | Composition | Index |
| Ski and Snowboard Apparel Shoppers | 75.30% | 29.85x |
| Western Canada Skiers and Snowboarders | 60.15% | 29.05x |
| Ski House Second Home Owners | 65.43% | 25.73x |
| Ski and Snowboard Enthusiasts | 61.78% | 25.53x |
| Vermont Trip Planners | 60.78% | 24.68x |
| Rock Climbing Enthusiasts | 63.64% | 24.01x |
| Winter Apparel Shoppers | 57.37% | 22.24x |
| Aspen Trip Planners | 53.47% | 21.66x |
| Colorado Skiers and Snowboarders | 58.77% | 21.62x |
| Sporting Goods Shoppers | 51.98% | 21.36x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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APPAREL RETAILERS
The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.05% | 4.74x |
| Ralph Lauren | 0.05% | 4.72x |
| Intermix | 0.02% | 3.23x |
| LL Bean | 0.02% | 3.12x |
| Bonobos | 0.21% | 2.43x |
| REI | 0.03% | 2.07x |
| Madewell | 0.02% | 1.81x |
| The North Face | 0.03% | 1.78x |
| Zara | 0.04% | 1.65x |
| Express | 0.04% | 1.59x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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WEBSITES
The Winter Sports & Gear audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Winter Sports & Gear audience is powder.com.
| Website | Composition | Index |
| powder.com | 12.68% | 331.05x |
| newschoolers.com | 10.65% | 324.88x |
| tetongravity.com | 46.27% | 249.94x |
| ems.com | 30.45% | 205.92x |
| skimag.com | 20.05% | 201.10x |
| outsidepursuits.com | 21.71% | 183.80x |
| switchbacktravel.com | 14.52% | 171.75x |
| vitalmtb.com | 6.32% | 170.23x |
| summitdaily.com | 4.74% | 160.72x |
| vaildaily.com | 5.14% | 159.44x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.
| Content Affinity | Composition | Index |
| Action Sports | 9.32% | 92.70x |
| Backpacking | 31.18% | 76.40x |
| Colorado Snow | 11.75% | 47.48x |
| Bags & Luggage | 5.10% | 35.51x |
| US Cycling | 28.76% | 33.81x |
| Men's Dress Shirt Shopping | 2.14% | 32.84x |
| National Parks | 6.65% | 29.49x |
| Vermont Cluster | 6.73% | 27.34x |
| Recreational Motor Sport Enthusiasts | 5.07% | 25.87x |
| Shoes & Accessories | 10.78% | 25.19x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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DEMOGRAPHICS
The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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