Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 202.5 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 202.5 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 73.51% 31.32x
Ski House Second Home Owners 67.25% 30.09x
Western Canada Skiers and Snowboarders 56.73% 29.80x
Ski and Snowboard Enthusiasts 61.56% 27.13x
Vermont Trip Planners 57.25% 26.51x
Rock Climbing Enthusiasts 65.45% 24.07x
Telluride Trip Planners 55.78% 22.99x
Colorado Skiers and Snowboarders 56.68% 22.39x
Winter Apparel Shoppers 54.50% 22.24x
Aspen Trip Planners 51.94% 22.19x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is REI.

Location Composition Index
REI 0.08% 10.51x
Patagonia 0.04% 8.02x
The North Face 0.05% 6.29x
LL Bean 0.01% 4.62x
Free People 0.03% 2.98x
Ralph Lauren 0.02% 2.73x
Belk 0.01% 2.55x
Coach 0.04% 2.41x
J. Crew 0.05% 2.41x
Bonobos 0.01% 2.30x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.

Website Composition Index
freeskier.com 26.91% 557.64x
buckmans.com 13.46% 529.06x
newschoolers.com 22.85% 330.90x
stio.com 8.22% 307.75x
tetongravity.com 41.36% 306.43x
powder.com 22.46% 235.42x
outsidepursuits.com 23.63% 193.91x
vitalmtb.com 4.92% 192.21x
snowboardingforum.com 8.37% 188.21x
skimag.com 29.75% 187.88x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity Composition Index
Action Sports 10.06% 123.09x
Backpacking 31.68% 84.07x
Colorado Snow 8.37% 54.15x
US Cycling 23.35% 34.63x
Bags & Luggage 4.48% 34.01x
Men's Dress Shirt Shopping 1.45% 30.70x
National Parks 4.48% 29.30x
Vermont Cluster 5.95% 26.83x
Recreational Motor Sport Enthusiasts 3.81% 23.82x
Shoes & Accessories 6.90% 23.74x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male