Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 249 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 249 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 72.47% 34.47x
Western Canada Skiers and Snowboarders 55.44% 33.44x
Ski and Snowboard Enthusiasts 56.13% 27.81x
Vermont Trip Planners 58.18% 26.75x
Ski House Second Home Owners 58.14% 26.29x
Rock Climbing Enthusiasts 55.84% 26.23x
Winter Apparel Shoppers 53.23% 25.01x
Colorado Skiers and Snowboarders 56.00% 24.69x
Aspen Trip Planners 46.62% 23.38x
Elite Cycling Gear Shoppers 46.64% 22.51x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is LL Bean.

Location Composition Index
LL Bean 0.04% 4.16x
Patagonia 0.08% 3.98x
REI 0.06% 2.64x
Ralph Lauren 0.05% 2.61x
Intermix 0.04% 2.23x
Bonobos 0.17% 1.93x
The North Face 0.04% 1.83x
Lululemon 0.10% 1.58x
J. Crew 0.12% 1.55x
White House Black Market 0.50% 1.48x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.

Website Composition Index
freeskier.com 12.79% 633.56x
skis.com 10.70% 518.00x
buckmans.com 11.85% 454.83x
the-house.com 14.71% 396.84x
powder.com 9.12% 267.18x
newschoolers.com 5.90% 218.88x
tetongravity.com 42.17% 189.99x
sportiva.com 3.79% 146.37x
ems.com 31.04% 145.42x
outdoorresearch.com 4.12% 143.18x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.32% 168.10x
Action Sports 9.11% 68.84x
Backpacking 32.81% 62.42x
Golf & Boats 0.06% 42.44x
Colorado Snow 12.96% 39.21x
Bags & Luggage 5.80% 31.38x
Men's Dress Shirt Shopping 3.07% 30.24x
Watches & Jewelry 0.04% 28.45x
US Cycling 27.84% 27.59x
Handyman Tools 0.05% 26.37x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male