Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 204.1 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 204.1 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 75.30% 29.85x
Western Canada Skiers and Snowboarders 60.15% 29.05x
Ski House Second Home Owners 65.43% 25.73x
Ski and Snowboard Enthusiasts 61.78% 25.53x
Vermont Trip Planners 60.78% 24.68x
Rock Climbing Enthusiasts 63.64% 24.01x
Winter Apparel Shoppers 57.37% 22.24x
Aspen Trip Planners 53.47% 21.66x
Colorado Skiers and Snowboarders 58.77% 21.62x
Sporting Goods Shoppers 51.98% 21.36x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Patagonia.

Location Composition Index
Patagonia 0.05% 4.74x
Ralph Lauren 0.05% 4.72x
Intermix 0.02% 3.23x
LL Bean 0.02% 3.12x
Bonobos 0.21% 2.43x
REI 0.03% 2.07x
Madewell 0.02% 1.81x
The North Face 0.03% 1.78x
Zara 0.04% 1.65x
Express 0.04% 1.59x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is powder.com.

Website Composition Index
powder.com 12.68% 331.05x
newschoolers.com 10.65% 324.88x
tetongravity.com 46.27% 249.94x
ems.com 30.45% 205.92x
skimag.com 20.05% 201.10x
outsidepursuits.com 21.71% 183.80x
switchbacktravel.com 14.52% 171.75x
vitalmtb.com 6.32% 170.23x
summitdaily.com 4.74% 160.72x
vaildaily.com 5.14% 159.44x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity Composition Index
Action Sports 9.32% 92.70x
Backpacking 31.18% 76.40x
Colorado Snow 11.75% 47.48x
Bags & Luggage 5.10% 35.51x
US Cycling 28.76% 33.81x
Men's Dress Shirt Shopping 2.14% 32.84x
National Parks 6.65% 29.49x
Vermont Cluster 6.73% 27.34x
Recreational Motor Sport Enthusiasts 5.07% 25.87x
Shoes & Accessories 10.78% 25.19x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male