Dstillery Audiences

WINTER SPORTS & GEAR

Audience Size: 54.6 Thousand Devices

Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 54.6 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski House Second Home Owners.

Interest Composition Index
Ski House Second Home Owners 77.38% 29.84x
Ski and Snowboard Enthusiasts 71.95% 27.15x
Western Canada Skiers and Snowboarders 61.88% 25.08x
Ski and Snowboard Apparel Shoppers 75.79% 24.74x
Telluride Trip Planners 66.97% 22.11x
Rock Climbing Enthusiasts 73.87% 22.01x
Sporting Goods Shoppers 58.37% 21.91x
Aspen Trip Planners 62.44% 21.55x
Vermont Trip Planners 62.56% 20.71x
Subaru Vehicle Shoppers 51.81% 19.26x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 4.55x
Michael Kors 0.01% 3.76x
Banana Republic 0.02% 3.52x
Chicos 0.02% 1.86x
Zumiez 0.01% 1.82x
Aeropostale 0.01% 1.62x
Old Navy 0.02% 1.48x
American Eagle Outfitters 0.01% 1.41x
White House Black Market 0.01% 1.33x
Express 0.01% 1.25x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is tetongravity.com.

Website Composition Index
tetongravity.com 42.78% 488.93x
newschoolers.com 31.67% 476.86x
powder.com 34.30% 325.48x
skimag.com 36.41% 297.44x
ems.com 19.95% 290.66x
snewsnet.com 7.96% 120.38x
steepandcheap.com 20.45% 97.68x
bikemag.com 12.93% 96.73x
climbing.com 10.55% 93.87x
switchbacktravel.com 25.70% 90.63x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity Composition Index
Action Sports 13.34% 202.38x
Colorado Snow 8.62% 84.90x
Backpacking 39.96% 62.30x
Men's Dress Shirt Shopping 1.19% 44.09x
National Parks 3.74% 40.71x
Bags & Luggage 4.88% 37.99x
Sports - Golf, Hunting, Fishing 0.43% 32.90x
Shoes & Accessories 5.20% 30.78x
US Cycling 32.09% 27.45x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.12% 24.58x
Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male