WINTER SPORTS & GEAR

Audience Size: 296.5 Thousand Devices

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Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 296.5 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.

Interest	Composition	Index
Ski and Snowboard Apparel Shoppers	73.18%	39.88x
Ski and Snowboard Enthusiasts	53.51%	34.12x
Western Canada Skiers and Snowboarders	58.22%	33.27x
Rock Climbing Enthusiasts	51.26%	30.99x
Ski House Second Home Owners	52.42%	30.98x
Vermont Trip Planners	57.63%	30.91x
Colorado Skiers and Snowboarders	55.63%	29.47x
Winter Apparel Shoppers	51.68%	27.36x
Aspen Trip Planners	43.16%	26.63x
Sporting Goods Shoppers	41.66%	25.80x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Patagonia.

Location	Composition	Index
Patagonia	0.05%	3.16x
The North Face	0.06%	3.09x
Zara	0.04%	1.98x
Lululemon	0.10%	1.77x
Calvin Klein	0.01%	1.73x
REI	0.04%	1.64x
Bonobos	0.08%	1.61x
Aeropostale	0.02%	1.58x
Urban Outfitters	0.07%	1.57x
Armani	0.06%	1.54x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is freeskier.com.

Website	Composition	Index
freeskier.com	14.41%	722.88x
skiessentials.com	12.62%	682.73x
skis.com	11.48%	591.35x
buckmans.com	12.60%	535.01x
the-house.com	16.49%	463.96x
powder.com	7.10%	362.55x
tetongravity.com	39.71%	274.51x
outsidepursuits.com	13.64%	190.36x
sportiva.com	3.54%	176.16x
outdoorresearch.com	4.00%	175.96x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity	Composition	Index
Action Sports	9.00%	62.30x
Backpacking	31.67%	61.11x
Colorado Snow	12.49%	40.92x
Bags & Luggage	5.42%	31.34x
US Cycling	24.42%	29.95x
Men's Dress Shirt Shopping	3.07%	28.95x
National Parks	6.84%	27.11x
Vermont Cluster	6.45%	24.71x
Shoes & Accessories	13.69%	22.09x
Assorted Topics (Family, Household Wellness, The Beach)	7.38%	19.91x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male