Explore the Winter Sports & Gear Audience
Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 392.4 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.
INTERESTS
The Winter Sports & Gear audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winter Sports & Gear audience is Ski and Snowboard Apparel Shoppers.
| Interest | Composition | Index |
| Ski and Snowboard Apparel Shoppers | 68.10% | 28.20x |
| Ski and Snowboard Enthusiasts | 48.05% | 26.11x |
| Western Canada Skiers and Snowboarders | 55.37% | 23.47x |
| Ski House Second Home Owners | 43.93% | 23.11x |
| Vermont Trip Planners | 55.65% | 22.72x |
| Colorado Skiers and Snowboarders | 53.01% | 22.30x |
| Rock Climbing Enthusiasts | 43.48% | 21.32x |
| Aspen Trip Planners | 39.46% | 19.45x |
| Sporting Goods Shoppers | 36.41% | 19.31x |
| Winter Apparel Shoppers | 50.13% | 19.29x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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APPAREL RETAILERS
The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.03% | 5.19x |
| Ralph Lauren | 0.04% | 4.81x |
| The North Face | 0.10% | 4.55x |
| Eddie Bauer | 0.05% | 4.00x |
| Columbia | 0.03% | 2.85x |
| REI | 0.05% | 2.64x |
| Patagonia | 0.02% | 2.23x |
| Club Monaco | 0.02% | 2.04x |
| Intermix | 0.02% | 1.98x |
| Hollister | 0.03% | 1.92x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Location attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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WEBSITES
The Winter Sports & Gear audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Winter Sports & Gear audience is skiessentials.com.
| Website | Composition | Index |
| skiessentials.com | 11.52% | 593.85x |
| freeskier.com | 16.15% | 579.77x |
| skis.com | 10.37% | 512.23x |
| burton.com | 6.89% | 491.69x |
| jans.com | 7.18% | 481.46x |
| the-house.com | 19.76% | 427.79x |
| stio.com | 7.74% | 375.92x |
| winter-warehouse.com | 6.67% | 373.19x |
| gearinstitute.com | 4.72% | 293.55x |
| winterkids.com | 5.02% | 292.70x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Web attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 30.10% | 52.80x |
| Action Sports | 8.41% | 47.11x |
| Colorado Snow | 11.80% | 36.63x |
| Bags & Luggage | 5.35% | 30.74x |
| US Cycling | 19.61% | 30.43x |
| National Parks | 6.20% | 25.99x |
| Vermont Cluster | 6.20% | 24.99x |
| Men's Dress Shirt Shopping | 3.27% | 23.83x |
| Shoes & Accessories | 14.30% | 21.34x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 5.36% | 19.93x |
Composition Percentage:
The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports & Gear audience to the internet population.
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DEMOGRAPHICS
The Winter Sports & Gear audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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