WINTER SPORTS & GEAR

Audience Size: 48.1 Thousand Devices

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Explore the Winter Sports & Gear Audience

Below you'll find more information about the Winter Sports & Gear audience, broken down in different categories based on their digital and physical behaviors. These are 48.1 thousand unique devices whose actions qualify for the Winter Sports & Gear audience.

INTERESTS

The Winter Sports & Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports & Gear audience is Ski House Second Home Owners.

Interest	Composition	Index
Ski House Second Home Owners	84.84%	40.29x
Ski and Snowboard Enthusiasts	76.70%	36.83x
Ski and Snowboard Apparel Shoppers	72.53%	30.82x
Western Canada Skiers and Snowboarders	65.27%	28.36x
Rock Climbing Enthusiasts	74.95%	27.71x
Aspen Trip Planners	63.30%	27.17x
Telluride Trip Planners	65.71%	26.18x
Indoor Cycling & Spinning Enthusiasts	36.92%	23.24x
Competitive Sports Participants	39.56%	23.05x
Vermont Trip Planners	52.53%	21.43x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Interest attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

APPAREL RETAILERS

The Winter Sports & Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports & Gear audience is Zumiez.

Location	Composition	Index
Zumiez	0.03%	3.99x
Lane Bryant	0.03%	3.91x
The Childrens Place	0.04%	3.11x
Mens Wearhouse	0.03%	3.02x
Express	0.02%	1.89x
Chicos	0.02%	1.88x
LOFT	0.01%	1.55x
Old Navy	0.02%	1.40x
Journeys	0.02%	1.34x
Johnston and Murphy	0.01%	0.89x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Location attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

WEBSITES

The Winter Sports & Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports & Gear audience is skimag.com.

Website	Composition	Index
skimag.com	49.11%	412.86x
steepandcheap.com	22.46%	137.54x
unofficialnetworks.com	48.62%	136.84x
forums.mtbr.com	13.87%	127.84x
summitpost.org	15.55%	118.02x
summitdaily.com	13.18%	111.56x
onthesnow.com	36.96%	108.77x
switchbacktravel.com	38.43%	108.21x
bikerumor.com	12.52%	97.60x
singletracks.com	20.08%	97.06x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Web attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports & Gear audience is Action Sports.

Content Affinity	Composition	Index
Action Sports	15.52%	394.83x
Colorado Snow	13.47%	144.61x
Backpacking	51.49%	97.54x
Bags & Luggage	3.06%	45.62x
National Parks	1.14%	45.10x
Southern California Tourism	0.86%	41.97x
Shoes & Accessories	1.63%	40.42x
US Cycling	27.81%	39.26x
Auto Tires & Parts Repair Researchers	0.90%	34.73x
Vermont Cluster	6.70%	32.39x

Composition Percentage: The overlap percentage between the Winter Sports & Gear audience and the Content Affinity attribute.

Index: A comparison of the Winter Sports & Gear audience to the internet population.

DEMOGRAPHICS

The Winter Sports & Gear audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male