Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 1.6 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 59.05% 21.32x
Wisconsin County and Local Fair Visitors 58.20% 16.41x
Milwaukee Brewers Fans 41.21% 14.49x
Milwaukee Bucks Fans 28.50% 9.89x
Budget Wireless Shoppers 28.11% 8.99x
Country Music Fans 22.56% 8.83x
Tampa and St Petersburg Trip Planners 22.49% 8.61x
Liberal News Readers 23.80% 8.34x
Arizona Wildcats Fans 21.30% 7.96x
Entertainment & Tabloid Magazine Readers 20.40% 7.81x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.59x
Buckle 0.05% 1.30x
Lane Bryant 0.04% 1.25x
Carhartt 0.30% 1.22x
Lululemon 0.04% 1.20x
Brooks Brothers 0.02% 1.13x
Free People 0.02% 1.12x
Aeropostale 0.04% 1.00x
Dressbarn 0.02% 0.96x
LOFT 0.05% 0.95x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is froedtert.com.

Website Composition Index
froedtert.com 1.10% 139.01x
lakecountryfamilyfun.com 1.06% 138.51x
shorewest.com 7.00% 138.39x
onmilwaukee.com 1.12% 131.75x
walworthcountyfair.com 1.19% 130.12x
krausefuneralhome.com 1.54% 128.58x
shopbrookfieldsquaremall.com 1.11% 126.56x
firstweber.com 5.67% 125.24x
wtmj.com 10.57% 121.54x
pabsttheater.org 6.77% 116.78x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 30.30% 38.96x
Wisconsin Travel & Tourism Cluster 34.55% 32.32x
Illinois Education 0.81% 17.69x
Local & Travel England - North Midlands 0.07% 14.22x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 11.56x
Illinois News 11.43% 11.02x
Illinois 2.65% 10.87x
Environmental Conservation 0.06% 10.82x
Fox News Content Consumers 8.15% 10.00x
Chicago Cluster 17.18% 9.92x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female