Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 1.5 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 53.24% 31.50x
Milwaukee Brewers Fans 31.38% 19.32x
Milwaukee Bucks Fans 18.82% 12.08x
Budget Wireless Shoppers 18.13% 9.84x
Chicago Trip Planners 19.51% 8.44x
Harley Davidson Shoppers 17.87% 8.22x
Rapid City Trip Planners 13.70% 7.94x
Chicago Cubs Fans 11.05% 7.54x
Country Music Fans 10.21% 7.27x
MLB Fans 10.42% 6.82x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Kate Spade.

Location Composition Index
Kate Spade 0.05% 3.08x
LL Bean 0.01% 2.80x
Madewell 0.05% 2.79x
The North Face 0.05% 2.58x
Express Outlets 0.01% 2.58x
Free People 0.05% 2.55x
Eddie Bauer 0.02% 1.55x
American Eagle Outfitters 0.06% 1.42x
Columbia 0.01% 1.40x
Lane Bryant 0.06% 1.25x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is wihumane.org.

Website Composition Index
wihumane.org 2.00% 225.63x
marcuscenter.org 2.88% 216.55x
shorewest.com 10.63% 214.44x
mywheaton.org 3.62% 213.46x
churchandchapel.com 2.18% 208.63x
1029thehog.com 1.42% 207.74x
columbia-stmarys.org 2.20% 207.57x
krausefuneralhome.com 2.32% 206.34x
lakecountryfamilyfun.com 1.56% 205.68x
walworthcountyfair.com 1.25% 205.08x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 33.48% 44.95x
Wisconsin Travel & Tourism Cluster 31.88% 41.98x
Illinois Education 1.69% 20.10x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 10.97x
Illinois 3.99% 9.17x
Minnesota Local News Cluster 13.99% 8.50x
Illinois News 6.41% 8.44x
Local & Travel England - North Midlands 0.02% 8.34x
Chicago Cluster 14.46% 8.26x
Illinois College Sports 0.38% 7.91x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male