WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 579.7 Thousand Devices

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Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 579.7 thousand unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest	Composition	Index
Green Bay Packers Fans	45.75%	21.64x
Wisconsin County and Local Fair Visitors	62.81%	17.92x
Milwaukee Bucks Fans	36.14%	16.21x
Milwaukee Brewers Fans	39.48%	14.38x
Cabin Rental Researchers	33.11%	12.88x
Chicago Trip Planners	18.81%	9.88x
Chicago Bears Fans	29.39%	9.72x
Minnesota Vikings Fans	25.76%	9.52x
US Judiciary System Researchers	8.43%	8.09x
Airbnb Researchers	4.94%	7.45x

Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.

Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Journeys.

Location	Composition	Index
Journeys	0.01%	1.64x
Old Navy	0.01%	1.01x
Maurices	0.02%	0.83x

Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.

Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is milwaukeemag.com.

Website	Composition	Index
milwaukeemag.com	2.27%	202.26x
wtmj.com	5.16%	188.46x
wdtimes.com	1.71%	187.75x
lakecountryfamilyfun.com	2.78%	182.69x
cbs58.com	26.75%	174.27x
journaltimes.com	17.76%	170.02x
visitmilwaukee.org	4.61%	158.90x
onmilwaukee.com	28.86%	153.77x
tmj4.com	66.81%	152.98x
washingtoncountyinsider.com	10.85%	151.50x

Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.

Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity	Composition	Index
Wisconsin Universities	29.72%	42.98x
Wisconsin Travel & Tourism Cluster	33.07%	34.18x
Assorted Topics (Freebies, Gardens, Jewelry)	0.70%	9.97x
Chicago Cluster	8.55%	8.91x
Fox News Content Consumers	4.18%	8.16x
Fire Fighting	0.02%	7.26x
Fishing	0.88%	7.05x
Environmental Conservation	0.01%	6.92x
Illinois News	5.39%	6.89x
Central California Cluster	0.68%	6.87x

Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.

Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male