Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 1.7 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 49.07% 31.92x
Milwaukee Brewers Fans 26.26% 19.32x
Milwaukee Bucks Fans 15.33% 11.52x
Budget Wireless Shoppers 15.33% 10.71x
Chicago Trip Planners 14.80% 9.24x
Rapid City Trip Planners 11.85% 8.68x
Liberal News Readers 9.05% 8.59x
Country Music Fans 10.29% 8.59x
Chicago Cubs Fans 10.25% 8.18x
Tampa and St Petersburg Trip Planners 9.89% 8.12x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.01% 2.13x
LL Bean 0.02% 1.97x
Free People 0.04% 1.57x
Lane Bryant 0.07% 1.46x
Buckle 0.26% 1.31x
Dressbarn 0.06% 1.21x
Lululemon 0.05% 1.06x
Old Navy 0.11% 1.05x
Express Outlets 0.01% 1.04x
Columbia 0.01% 0.98x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is wihumane.org.

Website Composition Index
wihumane.org 1.08% 132.10x
marcuscenter.org 1.54% 126.46x
mywheaton.org 1.86% 125.60x
lakecountryfamilyfun.com 1.41% 123.02x
churchandchapel.com 1.20% 121.33x
shorewest.com 10.35% 117.79x
froedtert.com 2.45% 116.91x
columbia-stmarys.org 1.39% 116.13x
krausefuneralhome.com 2.14% 114.24x
shopbrookfieldsquaremall.com 1.15% 112.51x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 32.62% 37.64x
Wisconsin Travel & Tourism Cluster 33.56% 33.33x
Illinois Education 1.30% 16.20x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 10.62x
Illinois News 9.45% 9.00x
Illinois 3.67% 8.99x
Local & Travel England - North Midlands 0.03% 8.47x
Illinois College Sports 0.31% 8.23x
Chicago Cluster 17.00% 8.08x
Minnesota Local News Cluster 17.12% 8.02x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female