Explore the Wisconsin Local Research Cluster Audience
Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.
INTERESTS
The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 57.56% | 28.12x |
| Milwaukee Bucks Fans | 20.38% | 12.61x |
| Budget Wireless Shoppers | 19.84% | 9.82x |
| Harley Davidson Shoppers | 23.56% | 9.24x |
| Chicago Trip Planners | 21.05% | 8.35x |
| Rapid City Trip Planners | 14.88% | 7.68x |
| MLB Fans | 10.51% | 7.06x |
| Online Directory Searchers | 12.01% | 6.75x |
| Childrens Museum Visitors | 15.57% | 6.63x |
| Chicago Bears Fans | 10.12% | 6.49x |
Composition Percentage:
The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.04% | 3.35x |
| Free People | 0.04% | 2.89x |
| The North Face | 0.04% | 2.71x |
| Kate Spade | 0.04% | 2.62x |
| Lane Bryant | 0.04% | 1.29x |
| Eddie Bauer | 0.01% | 1.28x |
| American Eagle Outfitters | 0.04% | 1.19x |
| Saint Laurent Paris | 0.01% | 1.10x |
| Zumiez | 0.02% | 1.09x |
| Levi Strauss | 0.01% | 0.94x |
Composition Percentage:
The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
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WEBSITES
The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is wihumane.org.
| Website | Composition | Index |
| wihumane.org | 3.32% | 277.42x |
| wklh.com | 1.32% | 267.61x |
| shorewest.com | 13.94% | 257.84x |
| marcuscenter.org | 3.56% | 255.42x |
| onmilwaukee.com | 1.09% | 248.28x |
| mywheaton.org | 5.77% | 241.51x |
| columbia-stmarys.org | 3.45% | 240.19x |
| mam.org | 1.35% | 238.63x |
| krausefuneralhome.com | 2.51% | 238.63x |
| 1029thehog.com | 2.12% | 238.27x |
Composition Percentage:
The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 30.55% | 49.78x |
| Wisconsin Travel & Tourism Cluster | 31.62% | 45.15x |
| Illinois Education | 2.05% | 21.33x |
| Illinois College Sports | 0.24% | 11.21x |
| ISPs & Local Services | 0.11% | 9.89x |
| Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.27% | 9.83x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.19% | 8.88x |
| Chicago Cluster | 13.42% | 8.77x |
| Illinois | 4.57% | 8.72x |
| Illinois News | 5.85% | 8.45x |
Composition Percentage:
The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Local Research Cluster audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000
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