Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 1.3 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 62.36% 15.96x
Milwaukee Brewers Fans 42.86% 15.26x
Wisconsin County and Local Fair Visitors 56.91% 12.46x
Liberal News Readers 26.50% 10.08x
Budget Wireless Shoppers 37.09% 9.44x
Financial News Readers 23.35% 9.17x
Advertising Professionals 25.59% 9.09x
Financial Business Intelligence Researchers 24.26% 9.01x
TV Advertising Professionals 24.34% 8.80x
Arizona Wildcats Fans 21.29% 8.78x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 1.91x
White House Black Market 0.03% 1.90x
Journeys 0.04% 1.78x
Lululemon 0.01% 1.74x
Victoria's Secret 0.04% 1.63x
Maurices 0.04% 1.53x
Carhartt 0.29% 1.38x
Hollister 0.01% 1.27x
Gymboree 0.01% 1.20x
Old Navy 0.03% 1.18x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is shorewest.com.

Website Composition Index
shorewest.com 2.33% 122.72x
firstweber.com 1.88% 119.66x
pabsttheater.org 2.35% 110.62x
radioplusinfo.com 1.25% 109.29x
wtmj.com 7.80% 107.64x
urbanmilwaukee.com 1.89% 102.09x
lakecountryfamilyfun.com 1.02% 101.51x
milwaukeemag.com 2.80% 97.15x
gmtoday.com 4.14% 95.28x
lakegenevanews.net 4.38% 94.05x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 41.42% 31.17x
Wisconsin Travel & Tourism Cluster 42.94% 28.88x
Illinois Education 0.30% 17.11x
Local & Travel England - North Midlands 0.09% 15.00x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 14.50x
Illinois 1.09% 13.14x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.09% 12.29x
Illinois News 16.25% 10.53x
Local & Travel England - Northern England 0.20% 10.42x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 10.35x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female