Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 1 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 60.11% 20.37x
Milwaukee Brewers Fans 46.00% 16.61x
Wisconsin County and Local Fair Visitors 54.04% 16.02x
Liberal News Readers 25.10% 14.04x
Financial Business Intelligence Researchers 23.25% 13.06x
Cholesterol Researchers 20.84% 12.96x
Advertising Professionals 22.92% 12.89x
Budget Wireless Shoppers 35.09% 12.65x
Financial News Readers 21.76% 12.57x
TV Advertising Professionals 22.15% 12.33x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 3.18x
Journeys 0.02% 2.28x
Victoria's Secret 0.01% 2.25x
Maurices 0.01% 1.68x
Old Navy 0.01% 1.61x
Carhartt 0.08% 1.39x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is shorewest.com.

Website Composition Index
shorewest.com 1.17% 164.64x
urbanmilwaukee.com 1.03% 143.22x
1029thehog.com 1.03% 135.52x
wtmj.com 8.63% 129.20x
milwaukeemag.com 3.44% 126.28x
lakecountryfamilyfun.com 1.30% 124.80x
wdtimes.com 1.19% 114.29x
visitmilwaukee.org 3.16% 111.71x
gmtoday.com 5.97% 109.77x
cbs58.com 43.29% 106.99x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 40.05% 38.69x
Wisconsin Travel & Tourism Cluster 39.79% 34.51x
Illinois Education 0.12% 26.24x
Illinois 0.28% 17.84x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 16.17x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 14.14x
Minnesota Community Business Cluster 1.29% 14.14x
Central California Cluster 2.55% 13.53x
Alaska Cluster 1.48% 12.01x
Illinois News 13.53% 11.93x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male