Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 1.9 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 54.39% 37.57x
Wisconsin County and Local Fair Visitors 52.05% 27.43x
Milwaukee Brewers Fans 32.75% 25.34x
Entertainment & Tabloid Magazine Readers 19.30% 24.08x
Liberal News Readers 15.20% 23.53x
Celebrity Gossip Fans 21.05% 23.14x
Streaming Radio Listeners 21.05% 22.01x
TV Advertising Professionals 12.28% 21.79x
Entertainment Industry Decision Makers 12.28% 21.21x
Country Music Fans 18.13% 20.50x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 2.85x
Journeys 0.02% 1.93x
Maurices 0.03% 1.93x
White House Black Market 0.02% 1.88x
Victoria's Secret 0.02% 1.83x
Express 0.01% 1.55x
Buckle 0.01% 1.40x
American Eagle Outfitters 0.01% 1.31x
Old Navy 0.02% 1.17x
Mens Wearhouse 0.02% 1.14x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is shorewest.com.

Website Composition Index
shorewest.com 2.69% 90.75x
firstweber.com 2.23% 88.14x
wtmj.com 8.14% 82.18x
pabsttheater.org 2.75% 80.98x
urbanmilwaukee.com 2.01% 75.98x
radioplusinfo.com 1.42% 75.17x
gmtoday.com 3.39% 72.98x
milwaukeemag.com 2.53% 72.13x
lakegenevanews.net 4.42% 69.86x
cbs58.com 37.29% 66.71x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 33.37% 47.65x
Wisconsin Travel & Tourism Cluster 38.29% 40.39x
Fox News Content Consumers 10.77% 18.18x
Central California Cluster 3.75% 17.24x
Northern California Cluster 9.37% 17.14x
Pakistan Cluster 1.52% 16.93x
Caribbean Cluster 4.10% 16.76x
Conservatives & Conspiracies 5.04% 16.67x
Middle East News 3.40% 16.66x
South Africa News Cluster 2.58% 15.70x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female