Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 1.3 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 56.96% 27.71x
Milwaukee Brewers Fans 35.12% 19.19x
Milwaukee Bucks Fans 21.09% 12.22x
Budget Wireless Shoppers 18.98% 9.91x
Harley Davidson Shoppers 20.70% 9.02x
Chicago Trip Planners 20.81% 8.63x
Rapid City Trip Planners 14.03% 7.89x
Chicago Cubs Fans 13.08% 7.46x
MLB Fans 11.26% 7.09x
Online Directory Searchers 12.25% 6.93x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.27x
Madewell 0.03% 2.41x
Free People 0.03% 2.32x
Kate Spade 0.03% 2.15x
The North Face 0.04% 1.75x
Zumiez 0.03% 1.24x
Columbia 0.01% 1.20x
Chicos 0.05% 1.16x
Old Navy 0.05% 1.06x
Journeys 0.03% 1.04x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is wihumane.org.

Website Composition Index
wihumane.org 2.60% 246.87x
wklh.com 1.17% 241.53x
shorewest.com 12.32% 230.07x
marcuscenter.org 3.92% 217.64x
walworthcountyfair.com 1.77% 217.18x
froedtert.com 6.45% 214.55x
onmilwaukee.com 1.50% 214.43x
krausefuneralhome.com 2.41% 213.68x
churchandchapel.com 2.82% 213.30x
1029thehog.com 1.90% 213.19x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 32.75% 46.61x
Wisconsin Travel & Tourism Cluster 32.04% 44.07x
Illinois Education 1.94% 21.29x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.20% 9.69x
Illinois College Sports 0.31% 9.40x
ISPs & Local Services 0.09% 9.01x
Illinois 4.57% 8.96x
Chicago Cluster 14.57% 8.89x
Illinois News 6.39% 8.56x
Minnesota Local News Cluster 13.44% 8.21x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male