Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 893.8 Thousand Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 893.8 thousand unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 62.58% 20.50x
Milwaukee Brewers Fans 44.03% 16.61x
Wisconsin County and Local Fair Visitors 57.16% 15.86x
Milwaukee Bucks Fans 30.86% 12.36x
Liberal News Readers 21.07% 11.84x
Budget Wireless Shoppers 32.25% 11.54x
Cholesterol Researchers 16.32% 11.33x
Advertising Professionals 19.36% 11.11x
Financial Business Intelligence Researchers 18.58% 10.79x
Financial News Readers 17.46% 10.59x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Maurices.

Location Composition Index
Maurices 0.08% 1.83x
Brooks Brothers 0.01% 1.79x
Lululemon 0.01% 1.62x
Aeropostale 0.03% 1.47x
Journeys 0.04% 1.35x
Zumiez 0.02% 1.16x
White House Black Market 0.02% 1.13x
Old Navy 0.04% 1.12x
Mens Wearhouse 0.04% 1.12x
Carhartt 0.26% 1.09x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is 1029thehog.com.

Website Composition Index
1029thehog.com 1.18% 156.34x
wtmj.com 8.15% 149.23x
lakecountryfamilyfun.com 3.28% 131.19x
milwaukeemag.com 6.03% 128.95x
onmilwaukee.com 13.71% 128.39x
wdtimes.com 2.20% 126.36x
cbs58.com 46.26% 115.90x
gmtoday.com 9.11% 114.21x
wisconsin.gov 1.15% 111.98x
fox47.com 1.95% 111.30x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 39.27% 40.66x
Wisconsin Travel & Tourism Cluster 39.29% 32.32x
Illinois Education 0.02% 16.71x
Cub & Girl Scouts 0.02% 13.66x
Natural & Healthy Living Researchers 0.15% 11.22x
Environmental Conservation 0.04% 11.06x
Minnesota Community Business Cluster 0.56% 10.63x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 10.63x
Addiction & Recovery Reference 0.01% 10.63x
Central California Cluster 2.09% 10.45x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male