Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 2.2 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 59.77% 21.44x
Wisconsin County and Local Fair Visitors 58.58% 18.45x
Milwaukee Brewers Fans 43.48% 16.77x
Budget Wireless Shoppers 26.28% 10.14x
Milwaukee Bucks Fans 24.98% 9.95x
Liberal News Readers 18.98% 9.65x
Country Music Fans 19.01% 8.99x
Advertising Professionals 17.42% 8.67x
Tampa and St Petersburg Trip Planners 17.30% 8.61x
TV Advertising Professionals 16.28% 8.44x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 3.43x
White House Black Market 0.02% 3.12x
Journeys 0.01% 2.68x
Maurices 0.02% 1.97x
Victoria's Secret 0.01% 1.94x
Carhartt 0.21% 1.24x
Mens Wearhouse 0.01% 1.21x
Old Navy 0.01% 1.15x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is shorewest.com.

Website Composition Index
shorewest.com 3.27% 98.81x
firstweber.com 2.73% 94.65x
wtmj.com 8.57% 89.64x
pabsttheater.org 3.20% 86.90x
radioplusinfo.com 1.33% 81.29x
urbanmilwaukee.com 2.30% 80.63x
gmtoday.com 2.54% 79.85x
lakegenevanews.net 3.45% 79.15x
milwaukeemag.com 1.69% 75.57x
visitmilwaukee.org 2.47% 73.09x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 39.53% 33.98x
Wisconsin Travel & Tourism Cluster 44.23% 28.92x
Illinois Education 0.43% 15.76x
Local & Travel England - North Midlands 0.06% 12.53x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 10.89x
Environmental Conservation 0.05% 10.64x
Illinois 1.51% 10.54x
Illinois News 14.37% 9.24x
Local & Travel England - Northern England 0.14% 8.97x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.19% 8.73x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female