Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 1.6 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 51.84% 23.51x
Milwaukee Brewers Fans 29.10% 14.00x
Milwaukee Bucks Fans 17.57% 8.56x
Budget Wireless Shoppers 18.29% 8.23x
Chicago Trip Planners 17.71% 7.67x
Rapid City Trip Planners 15.80% 6.90x
Country Music Fans 14.10% 6.70x
Tampa and St Petersburg Trip Planners 13.12% 6.51x
Liberal News Readers 12.83% 6.44x
Chicago Cubs Fans 12.66% 6.31x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.03x
Lane Bryant 0.07% 1.50x
Buckle 0.24% 1.41x
Dressbarn 0.06% 1.20x
Old Navy 0.11% 1.19x
Brooks Brothers 0.04% 1.06x
Lululemon 0.06% 1.01x
Urban Outfitters 0.04% 0.97x
The Childrens Place 0.08% 0.96x
Jos A. Bank Clothiers 0.28% 0.96x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is wihumane.org.

Website Composition Index
wihumane.org 1.22% 141.10x
marcuscenter.org 1.74% 134.17x
mywheaton.org 2.11% 133.64x
lakecountryfamilyfun.com 1.44% 130.44x
churchandchapel.com 1.37% 129.05x
shorewest.com 10.37% 128.25x
columbia-stmarys.org 1.52% 124.24x
froedtert.com 2.77% 123.81x
krausefuneralhome.com 2.13% 123.64x
shopbrookfieldsquaremall.com 1.19% 120.63x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 33.55% 31.66x
Wisconsin Travel & Tourism Cluster 33.25% 29.04x
Illinois Education 1.30% 14.72x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 9.08x
Illinois 3.94% 7.95x
Illinois News 9.95% 7.93x
Local & Travel England - North Midlands 0.04% 7.66x
Minnesota Local News Cluster 18.40% 7.47x
Chicago Cluster 17.71% 7.04x
Minnesota Community Business Cluster 3.42% 6.47x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female