Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 794.8 Thousand Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 794.8 thousand unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 61.07% 21.32x
Wisconsin County and Local Fair Visitors 56.51% 16.91x
Milwaukee Brewers Fans 40.40% 16.08x
Milwaukee Bucks Fans 33.24% 14.11x
Liberal News Readers 10.35% 9.47x
Chicago Trip Planners 24.00% 8.61x
Rapid City Trip Planners 15.43% 8.20x
Cholesterol Researchers 6.25% 8.06x
Tampa and St Petersburg Trip Planners 10.38% 7.95x
Financial Business Intelligence Researchers 9.69% 7.85x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Lululemon.

Location Composition Index
Lululemon 0.02% 3.78x
Brooks Brothers 0.01% 2.60x
White House Black Market 0.03% 2.02x
Aeropostale 0.03% 1.90x
Journeys 0.04% 1.77x
Maurices 0.05% 1.55x
J. Crew 0.01% 1.41x
Victoria's Secret 0.04% 1.36x
Hollister 0.01% 1.14x
Banana Republic 0.01% 1.08x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is 1029thehog.com.

Website Composition Index
1029thehog.com 1.16% 149.09x
wtmj.com 5.15% 145.96x
lakecountryfamilyfun.com 2.76% 134.42x
wdtimes.com 2.91% 121.18x
milwaukeemag.com 6.27% 118.38x
cbs58.com 42.09% 111.71x
journaltimes.com 18.82% 111.12x
visitmilwaukee.org 5.10% 109.74x
tmj4.com 66.88% 105.72x
fox6now.com 50.57% 103.85x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 34.31% 40.10x
Wisconsin Travel & Tourism Cluster 37.65% 28.09x
Chicago Cluster 14.06% 8.62x
Illinois News 8.66% 7.66x
Fishing 1.37% 7.66x
Central California Cluster 1.12% 7.52x
Minnesota Local News Cluster 15.83% 7.34x
Fox News Content Consumers 2.55% 7.17x
Northern California Cluster 4.48% 7.10x
Local & Travel England - North Midlands 0.04% 6.86x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male