Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 2.1 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 58.47% 22.41x
Wisconsin County and Local Fair Visitors 56.73% 18.90x
Milwaukee Brewers Fans 39.27% 15.91x
Milwaukee Bucks Fans 24.71% 10.03x
Budget Wireless Shoppers 26.03% 9.99x
Liberal News Readers 19.02% 8.99x
Country Music Fans 19.47% 8.95x
Tampa and St Petersburg Trip Planners 17.96% 8.65x
Advertising Professionals 17.88% 8.27x
TV Advertising Professionals 17.12% 8.08x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Maurices.

Location Composition Index
Maurices 0.02% 3.76x
Aeropostale 0.02% 2.19x
White House Black Market 0.02% 2.15x
Brooks Brothers 0.01% 2.10x
J. Crew 0.01% 1.80x
Buckle 0.02% 1.79x
Dressbarn 0.02% 1.77x
Journeys 0.03% 1.73x
Old Navy 0.03% 1.41x
Lane Bryant 0.01% 1.40x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is shorewest.com.

Website Composition Index
shorewest.com 4.36% 105.05x
firstweber.com 3.60% 98.12x
wtmj.com 8.55% 92.13x
pabsttheater.org 4.29% 90.45x
gmtoday.com 2.26% 89.38x
milwaukeemag.com 1.36% 83.07x
urbanmilwaukee.com 3.07% 81.19x
cbs58.com 36.56% 80.88x
lakegenevanews.net 2.80% 79.75x
summerfest.com 1.39% 76.91x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 33.87% 35.48x
Wisconsin Travel & Tourism Cluster 38.88% 29.43x
Illinois Education 0.56% 16.07x
Local & Travel England - North Midlands 0.07% 14.16x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 12.99x
Environmental Conservation 0.06% 10.85x
Illinois 1.92% 10.49x
Illinois News 12.12% 9.59x
Local & Travel England - Northern England 0.12% 9.15x
Chicago Cluster 17.26% 8.78x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female