Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 579.7 Thousand Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 579.7 thousand unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 45.75% 21.64x
Wisconsin County and Local Fair Visitors 62.81% 17.92x
Milwaukee Bucks Fans 36.14% 16.21x
Milwaukee Brewers Fans 39.48% 14.38x
Cabin Rental Researchers 33.11% 12.88x
Chicago Trip Planners 18.81% 9.88x
Chicago Bears Fans 29.39% 9.72x
Minnesota Vikings Fans 25.76% 9.52x
US Judiciary System Researchers 8.43% 8.09x
Airbnb Researchers 4.94% 7.45x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Journeys.

Location Composition Index
Journeys 0.01% 1.64x
Old Navy 0.01% 1.01x
Maurices 0.02% 0.83x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is milwaukeemag.com.

Website Composition Index
milwaukeemag.com 2.27% 202.26x
wtmj.com 5.16% 188.46x
wdtimes.com 1.71% 187.75x
lakecountryfamilyfun.com 2.78% 182.69x
cbs58.com 26.75% 174.27x
journaltimes.com 17.76% 170.02x
visitmilwaukee.org 4.61% 158.90x
onmilwaukee.com 28.86% 153.77x
tmj4.com 66.81% 152.98x
washingtoncountyinsider.com 10.85% 151.50x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 29.72% 42.98x
Wisconsin Travel & Tourism Cluster 33.07% 34.18x
Assorted Topics (Freebies, Gardens, Jewelry) 0.70% 9.97x
Chicago Cluster 8.55% 8.91x
Fox News Content Consumers 4.18% 8.16x
Fire Fighting 0.02% 7.26x
Fishing 0.88% 7.05x
Environmental Conservation 0.01% 6.92x
Illinois News 5.39% 6.89x
Central California Cluster 0.68% 6.87x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male