Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 1.1 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 63.07% 20.76x
Milwaukee Brewers Fans 48.77% 16.94x
Wisconsin County and Local Fair Visitors 57.91% 16.23x
Liberal News Readers 25.73% 13.69x
Budget Wireless Shoppers 36.41% 12.92x
Advertising Professionals 24.32% 12.51x
Financial Business Intelligence Researchers 23.98% 12.44x
Financial News Readers 23.08% 12.41x
Cholesterol Researchers 21.70% 12.25x
TV Advertising Professionals 23.67% 12.02x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Maurices.

Location Composition Index
Maurices 0.04% 2.00x
White House Black Market 0.02% 1.99x
Aeropostale 0.02% 1.86x
Dressbarn 0.02% 1.80x
Journeys 0.03% 1.78x
Victoria's Secret 0.03% 1.52x
Express 0.02% 1.49x
Old Navy 0.03% 1.47x
Gymboree 0.01% 1.47x
Lane Bryant 0.01% 1.46x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is shorewest.com.

Website Composition Index
shorewest.com 1.75% 169.68x
firstweber.com 1.40% 167.67x
radioplusinfo.com 1.03% 160.51x
pabsttheater.org 1.61% 154.75x
urbanmilwaukee.com 1.46% 143.50x
wtmj.com 8.50% 139.58x
milwaukeemag.com 3.18% 132.84x
lakecountryfamilyfun.com 1.33% 122.60x
cityofmadison.com 1.32% 118.41x
visitmilwaukee.org 2.98% 117.91x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 42.07% 41.10x
Wisconsin Travel & Tourism Cluster 42.19% 37.87x
Illinois Education 0.19% 22.64x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 19.92x
Illinois 0.64% 18.10x
Local & Travel England - North Midlands 0.08% 16.72x
Minnesota Community Business Cluster 1.86% 14.45x
Central California Cluster 3.02% 13.46x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.12% 13.09x
Illinois News 14.99% 12.99x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female