Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 1.7 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 60.10% 21.78x
Wisconsin County and Local Fair Visitors 59.89% 18.00x
Milwaukee Brewers Fans 39.71% 15.51x
Milwaukee Bucks Fans 25.89% 10.41x
Budget Wireless Shoppers 25.53% 9.26x
Chicago Trip Planners 23.19% 8.24x
Country Music Fans 19.10% 8.17x
Liberal News Readers 17.25% 8.12x
Rapid City Trip Planners 20.81% 7.76x
Tampa and St Petersburg Trip Planners 17.77% 7.75x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.10x
Buckle 0.37% 1.46x
Free People 0.02% 1.26x
Mens Wearhouse 0.46% 1.11x
Dressbarn 0.04% 1.09x
Old Navy 0.08% 1.05x
The North Face 0.02% 1.05x
White House Black Market 0.33% 1.02x
Lane Bryant 0.04% 1.00x
LOFT 0.06% 1.00x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is mywheaton.org.

Website Composition Index
mywheaton.org 1.27% 152.91x
marcuscenter.org 1.06% 152.28x
lakecountryfamilyfun.com 1.22% 147.72x
froedtert.com 1.67% 144.60x
shorewest.com 9.86% 141.17x
columbia-stmarys.org 1.09% 138.68x
onmilwaukee.com 1.57% 136.31x
krausefuneralhome.com 1.96% 136.06x
lakegenevanews.net 2.25% 130.96x
haaselockwoodfhs.com 1.07% 130.14x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 31.93% 39.92x
Wisconsin Travel & Tourism Cluster 34.62% 34.35x
Illinois Education 1.08% 17.62x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 11.62x
Local & Travel England - North Midlands 0.04% 10.92x
Illinois News 10.87% 10.63x
Illinois 3.18% 10.28x
Chicago Cluster 18.22% 9.30x
Minnesota Local News Cluster 18.64% 9.29x
Illinois College Sports 0.26% 9.03x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female