Explore the Wisconsin Local Research Cluster Audience
Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 622.5 thousand unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.
INTERESTS
The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 64.74% | 20.73x |
| Wisconsin County and Local Fair Visitors | 61.89% | 15.31x |
| Milwaukee Brewers Fans | 39.44% | 15.17x |
| Milwaukee Bucks Fans | 38.75% | 13.70x |
| Chicago Trip Planners | 18.50% | 9.48x |
| Cholesterol Researchers | 3.60% | 8.42x |
| Rapid City Trip Planners | 14.75% | 7.69x |
| Advertising Professionals | 7.66% | 7.63x |
| Financial Business Intelligence Researchers | 7.26% | 7.60x |
| Streaming Radio Listeners | 13.75% | 7.36x |
Composition Percentage:
The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.05% | 1.83x |
| White House Black Market | 0.03% | 1.82x |
| The Childrens Place | 0.02% | 1.80x |
| Dressbarn | 0.02% | 1.79x |
| Hollister | 0.02% | 1.69x |
| Maurices | 0.06% | 1.56x |
| Aeropostale | 0.03% | 1.55x |
| Jos A. Bank Clothiers | 0.01% | 1.35x |
| Old Navy | 0.03% | 1.32x |
| Mens Wearhouse | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
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WEBSITES
The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is wtmj.com.
| Website | Composition | Index |
| wtmj.com | 4.62% | 169.83x |
| milwaukeemag.com | 5.20% | 162.80x |
| wdtimes.com | 2.28% | 162.37x |
| lakecountryfamilyfun.com | 3.74% | 161.46x |
| journaltimes.com | 18.16% | 145.25x |
| cbs58.com | 35.86% | 140.91x |
| visitmilwaukee.org | 5.89% | 138.88x |
| gmtoday.com | 13.60% | 136.68x |
| tmj4.com | 66.48% | 133.29x |
| fox6now.com | 52.59% | 129.64x |
Composition Percentage:
The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 31.62% | 43.13x |
| Wisconsin Travel & Tourism Cluster | 35.39% | 31.75x |
| Chicago Cluster | 11.82% | 9.06x |
| Fire Fighting | 0.04% | 7.86x |
| Central California Cluster | 0.95% | 7.75x |
| Health & Safety Compliance | 0.02% | 7.54x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.84% | 7.34x |
| Fox News Content Consumers | 3.67% | 7.24x |
| Illinois News | 6.91% | 7.19x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.03% | 7.10x |
Composition Percentage:
The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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