Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 1.2 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 61.11% 21.01x
Milwaukee Brewers Fans 44.35% 16.46x
Wisconsin County and Local Fair Visitors 54.15% 15.21x
Liberal News Readers 23.11% 13.64x
Cholesterol Researchers 19.61% 12.56x
Advertising Professionals 21.33% 12.48x
Financial Business Intelligence Researchers 21.77% 12.42x
TV Advertising Professionals 19.80% 12.10x
Budget Wireless Shoppers 32.67% 12.08x
Financial News Readers 20.27% 12.04x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.01% 5.98x
Lululemon 0.02% 2.33x
Journeys 0.06% 2.06x
White House Black Market 0.03% 1.58x
Maurices 0.05% 1.58x
Eddie Bauer 0.01% 1.28x
Zumiez 0.02% 1.26x
Victoria's Secret 0.04% 1.24x
American Eagle Outfitters 0.02% 1.17x
Carhartt 0.24% 1.14x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is 1029thehog.com.

Website Composition Index
1029thehog.com 1.08% 122.77x
wtmj.com 8.40% 112.22x
milwaukeemag.com 5.29% 103.35x
wdtimes.com 1.46% 102.13x
onmilwaukee.com 9.92% 101.59x
wisconsin.gov 1.10% 94.67x
gmtoday.com 7.06% 94.21x
visitmilwaukee.org 4.37% 92.77x
cbs58.com 43.16% 90.65x
lakecountryfamilyfun.com 2.79% 90.52x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 38.87% 39.36x
Wisconsin Travel & Tourism Cluster 39.40% 33.75x
Illinois Education 0.07% 29.47x
Illinois 0.12% 13.94x
Memes & Comedy 0.02% 13.88x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 13.30x
Minnesota Community Business Cluster 0.99% 13.28x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 13.11x
Cub & Girl Scouts 0.05% 12.59x
Central California Cluster 2.43% 12.11x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male