Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 622.5 Thousand Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 622.5 thousand unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 64.74% 20.73x
Wisconsin County and Local Fair Visitors 61.89% 15.31x
Milwaukee Brewers Fans 39.44% 15.17x
Milwaukee Bucks Fans 38.75% 13.70x
Chicago Trip Planners 18.50% 9.48x
Cholesterol Researchers 3.60% 8.42x
Rapid City Trip Planners 14.75% 7.69x
Advertising Professionals 7.66% 7.63x
Financial Business Intelligence Researchers 7.26% 7.60x
Streaming Radio Listeners 13.75% 7.36x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Journeys.

Location Composition Index
Journeys 0.05% 1.83x
White House Black Market 0.03% 1.82x
The Childrens Place 0.02% 1.80x
Dressbarn 0.02% 1.79x
Hollister 0.02% 1.69x
Maurices 0.06% 1.56x
Aeropostale 0.03% 1.55x
Jos A. Bank Clothiers 0.01% 1.35x
Old Navy 0.03% 1.32x
Mens Wearhouse 0.02% 1.12x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is wtmj.com.

Website Composition Index
wtmj.com 4.62% 169.83x
milwaukeemag.com 5.20% 162.80x
wdtimes.com 2.28% 162.37x
lakecountryfamilyfun.com 3.74% 161.46x
journaltimes.com 18.16% 145.25x
cbs58.com 35.86% 140.91x
visitmilwaukee.org 5.89% 138.88x
gmtoday.com 13.60% 136.68x
tmj4.com 66.48% 133.29x
fox6now.com 52.59% 129.64x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 31.62% 43.13x
Wisconsin Travel & Tourism Cluster 35.39% 31.75x
Chicago Cluster 11.82% 9.06x
Fire Fighting 0.04% 7.86x
Central California Cluster 0.95% 7.75x
Health & Safety Compliance 0.02% 7.54x
Assorted Topics (Freebies, Gardens, Jewelry) 0.84% 7.34x
Fox News Content Consumers 3.67% 7.24x
Illinois News 6.91% 7.19x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.03% 7.10x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male