Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 1.3 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 57.56% 28.12x
Milwaukee Bucks Fans 20.38% 12.61x
Budget Wireless Shoppers 19.84% 9.82x
Harley Davidson Shoppers 23.56% 9.24x
Chicago Trip Planners 21.05% 8.35x
Rapid City Trip Planners 14.88% 7.68x
MLB Fans 10.51% 7.06x
Online Directory Searchers 12.01% 6.75x
Childrens Museum Visitors 15.57% 6.63x
Chicago Bears Fans 10.12% 6.49x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Madewell.

Location Composition Index
Madewell 0.04% 3.35x
Free People 0.04% 2.89x
The North Face 0.04% 2.71x
Kate Spade 0.04% 2.62x
Lane Bryant 0.04% 1.29x
Eddie Bauer 0.01% 1.28x
American Eagle Outfitters 0.04% 1.19x
Saint Laurent Paris 0.01% 1.10x
Zumiez 0.02% 1.09x
Levi Strauss 0.01% 0.94x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is wihumane.org.

Website Composition Index
wihumane.org 3.32% 277.42x
wklh.com 1.32% 267.61x
shorewest.com 13.94% 257.84x
marcuscenter.org 3.56% 255.42x
onmilwaukee.com 1.09% 248.28x
mywheaton.org 5.77% 241.51x
columbia-stmarys.org 3.45% 240.19x
mam.org 1.35% 238.63x
krausefuneralhome.com 2.51% 238.63x
1029thehog.com 2.12% 238.27x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 30.55% 49.78x
Wisconsin Travel & Tourism Cluster 31.62% 45.15x
Illinois Education 2.05% 21.33x
Illinois College Sports 0.24% 11.21x
ISPs & Local Services 0.11% 9.89x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.27% 9.83x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.19% 8.88x
Chicago Cluster 13.42% 8.77x
Illinois 4.57% 8.72x
Illinois News 5.85% 8.45x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000