Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 1.6 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 51.36% 33.20x
Milwaukee Brewers Fans 29.10% 19.78x
Milwaukee Bucks Fans 18.44% 12.45x
Budget Wireless Shoppers 17.16% 10.04x
Chicago Trip Planners 18.29% 8.73x
Rapid City Trip Planners 13.16% 8.16x
Chicago Cubs Fans 10.86% 7.94x
Harley Davidson Shoppers 16.17% 7.74x
Country Music Fans 10.13% 7.63x
Chicago Bears Fans 9.48% 7.24x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.28% 0.87x
Jos A. Bank Clothiers 0.17% 0.82x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is wihumane.org.

Website Composition Index
wihumane.org 1.55% 192.73x
marcuscenter.org 2.23% 182.74x
mywheaton.org 2.75% 181.72x
lakecountryfamilyfun.com 1.41% 178.74x
1029thehog.com 1.11% 177.43x
churchandchapel.com 1.70% 176.61x
shorewest.com 10.57% 173.88x
columbia-stmarys.org 1.81% 171.63x
krausefuneralhome.com 2.20% 169.30x
froedtert.com 3.42% 168.69x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 33.05% 41.55x
Wisconsin Travel & Tourism Cluster 32.33% 38.00x
Illinois 3.78% 8.73x
Illinois News 7.50% 8.45x
Minnesota Local News Cluster 15.20% 8.07x
Chicago Cluster 15.37% 7.85x
Minnesota Community Business Cluster 3.11% 6.64x
Iowa Cluster 9.74% 6.52x
Fishing 2.64% 6.17x
North Dakota Cluster 3.45% 5.98x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female