Dstillery Audiences

WISCONSIN LOCAL RESEARCH CLUSTER

Audience Size: 1.8 Million Devices

Explore the Wisconsin Local Research Cluster Audience

Below you'll find more information about the Wisconsin Local Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Wisconsin Local Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Local Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Local Research Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 59.89% 22.26x
Wisconsin County and Local Fair Visitors 58.66% 18.02x
Milwaukee Brewers Fans 39.65% 16.34x
Milwaukee Bucks Fans 25.80% 10.86x
Budget Wireless Shoppers 25.17% 9.72x
Liberal News Readers 18.22% 9.26x
Country Music Fans 20.62% 8.89x
Tampa and St Petersburg Trip Planners 19.11% 8.76x
Chicago Trip Planners 23.09% 8.47x
Rapid City Trip Planners 21.10% 8.23x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Local Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Local Research Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.74x
Buckle 0.05% 1.50x
Lane Bryant 0.04% 1.49x
Old Navy 0.08% 1.37x
Lululemon 0.03% 1.26x
Carhartt 0.33% 1.25x
Express 0.07% 1.24x
Brooks Brothers 0.02% 1.20x
Free People 0.02% 1.02x
Mens Wearhouse 0.05% 1.00x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Local Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Local Research Cluster audience is lakecountryfamilyfun.com.

Website Composition Index
lakecountryfamilyfun.com 1.11% 149.31x
froedtert.com 1.29% 148.13x
shorewest.com 9.01% 143.59x
onmilwaukee.com 1.21% 140.09x
walworthcountyfair.com 1.33% 137.68x
krausefuneralhome.com 1.91% 137.45x
firstweber.com 7.70% 132.17x
lakegenevanews.net 2.38% 131.56x
wtmj.com 11.80% 129.79x
shopbrookfieldsquaremall.com 1.19% 125.59x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Local Research Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 31.26% 41.52x
Wisconsin Travel & Tourism Cluster 34.62% 35.15x
Illinois Education 0.90% 17.24x
Local & Travel England - North Midlands 0.06% 13.71x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 12.52x
Illinois News 11.51% 11.26x
Illinois 2.82% 10.98x
Chicago Cluster 18.12% 10.10x
Minnesota Local News Cluster 19.07% 9.90x
Illinois College Sports 0.24% 9.80x
Composition Percentage: The overlap percentage between the Wisconsin Local Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Local Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Local Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female