Explore the Wisconsin Travel & Tourism Cluster Audience
Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.
INTERESTS
The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 56.76% | 33.77x |
| Milwaukee Brewers Fans | 33.72% | 20.88x |
| Milwaukee Bucks Fans | 16.82% | 10.85x |
| Budget Wireless Shoppers | 18.14% | 9.90x |
| Rapid City Trip Planners | 16.77% | 9.78x |
| Minnesota Vikings Fans | 12.77% | 9.43x |
| Iowa Hawkeyes Fans | 12.85% | 8.59x |
| Minnesota Twins Fans | 13.03% | 8.01x |
| Country Music Fans | 10.81% | 7.74x |
| Online Directory Searchers | 13.20% | 7.64x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.04% | 2.74x |
| Madewell | 0.04% | 2.32x |
| The North Face | 0.04% | 2.26x |
| Eddie Bauer | 0.02% | 1.94x |
| Express Outlets | 0.01% | 1.88x |
| Columbia | 0.02% | 1.87x |
| Free People | 0.03% | 1.84x |
| Lane Bryant | 0.07% | 1.75x |
| American Eagle Outfitters | 0.05% | 1.44x |
| Zumiez | 0.04% | 1.42x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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WEBSITES
The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wgrfurniture.com.
| Website | Composition | Index |
| wgrfurniture.com | 1.59% | 248.03x |
| whby.com | 1.10% | 221.18x |
| wichmannfuneralhomes.com | 1.99% | 221.14x |
| marshfieldnewsherald.com | 2.87% | 210.99x |
| wxow.com | 6.98% | 210.55x |
| wisconsinrapidstribune.com | 3.76% | 207.52x |
| brenengen.com | 1.49% | 207.52x |
| visiteauclaire.com | 2.05% | 206.48x |
| stevenspointjournal.com | 4.03% | 199.78x |
| wqow.com | 12.56% | 199.41x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 34.33% | 46.10x |
| Wisconsin Local Research Cluster | 35.06% | 41.98x |
| Minnesota Local News Cluster | 23.82% | 14.47x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.21% | 13.17x |
| Minnesota Community Business Cluster | 5.57% | 12.97x |
| Illinois Education | 0.91% | 10.84x |
| Local & Travel England - North Midlands | 0.03% | 9.98x |
| Fishing | 3.97% | 9.82x |
| North Dakota Cluster | 4.85% | 9.75x |
| Rural Living | 0.10% | 9.40x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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