Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1.4 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 60.92% 20.59x
Milwaukee Brewers Fans 40.81% 15.19x
Wisconsin County and Local Fair Visitors 45.97% 13.05x
Online Directory Searchers 21.39% 11.59x
Vacation Rental Accommodation Researchers 13.47% 11.27x
Tampa and St Petersburg Trip Planners 15.67% 10.22x
Rapid City Trip Planners 21.09% 9.93x
NCAA Fans 17.06% 9.92x
Milwaukee Bucks Fans 23.72% 9.85x
Iowa Hawkeyes Fans 24.46% 9.57x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.05% 1.94x
Maurices 0.08% 1.69x
White House Black Market 0.04% 1.61x
Lululemon 0.02% 1.52x
Victoria's Secret 0.06% 1.33x
Gap 0.03% 1.24x
Lane Bryant 0.03% 1.20x
Gymboree 0.03% 1.16x
Mens Wearhouse 0.04% 1.14x
Hollister 0.02% 1.13x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is doorcountydailynews.com.

Website Composition Index
doorcountydailynews.com 1.74% 108.90x
wausaupilotandreview.com 1.52% 101.49x
wisconsin.gov 1.09% 100.68x
wearegreenbay.com 28.31% 98.64x
wxow.com 8.95% 98.11x
wiproud.com 1.67% 96.36x
chippewa.com 3.60% 96.30x
wqow.com 12.88% 95.29x
wsaw.com 16.23% 93.40x
wbay.com 29.99% 91.74x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.20% 52.62x
Wisconsin Universities 29.93% 31.97x
Wisconsin Local Research Cluster 23.73% 29.23x
Ohio Universities 3.48% 15.50x
South Dakota Cluster 6.43% 15.42x
New Jersey Travel Location Cluster 4.91% 15.36x
Florida Naples News Cluster 6.85% 13.53x
Illinois News 15.13% 13.31x
Minnesota Community Business Cluster 0.41% 13.09x
Fishing 2.03% 12.71x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male