Explore the Wisconsin Travel & Tourism Cluster Audience
Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.
INTERESTS
The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 64.70% | 22.42x |
| Milwaukee Brewers Fans | 43.28% | 16.28x |
| Wisconsin County and Local Fair Visitors | 48.36% | 14.02x |
| Budget Wireless Shoppers | 28.90% | 10.90x |
| Rapid City Trip Planners | 24.20% | 10.39x |
| Country Music Fans | 19.37% | 9.97x |
| Liberal News Readers | 16.53% | 9.82x |
| Cholesterol Researchers | 13.80% | 9.56x |
| Milwaukee Bucks Fans | 23.90% | 9.39x |
| Minnesota Vikings Fans | 21.20% | 9.28x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.06% | 3.07x |
| White House Black Market | 0.05% | 2.25x |
| Victoria's Secret | 0.08% | 2.08x |
| Maurices | 0.09% | 1.97x |
| Lululemon | 0.02% | 1.93x |
| Eddie Bauer | 0.02% | 1.85x |
| Zumiez | 0.03% | 1.60x |
| Buckle | 0.04% | 1.47x |
| Journeys | 0.05% | 1.40x |
| Dressbarn | 0.03% | 1.35x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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WEBSITES
The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is doorcountydailynews.com.
| Website | Composition | Index |
| doorcountydailynews.com | 2.22% | 118.80x |
| wearegreenbay.com | 25.86% | 115.86x |
| wausaupilotandreview.com | 2.03% | 114.77x |
| wiproud.com | 1.78% | 112.20x |
| wxow.com | 11.33% | 111.97x |
| waow.com | 19.04% | 107.10x |
| chippewa.com | 4.97% | 102.24x |
| wsaw.com | 20.21% | 102.20x |
| wqow.com | 15.88% | 101.69x |
| news8000.com | 16.03% | 99.35x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 35.91% | 35.47x |
| Wisconsin Local Research Cluster | 29.68% | 32.10x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.27% | 28.27x |
| Minnesota Community Business Cluster | 1.17% | 18.46x |
| Farming & Agriculture | 0.28% | 13.82x |
| Fishing | 2.87% | 13.66x |
| North Dakota Cluster | 7.61% | 12.31x |
| South Dakota Cluster | 4.67% | 10.64x |
| Minnesota Local News Cluster | 26.31% | 10.55x |
| Central California Cluster | 2.05% | 9.78x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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