Explore the Wisconsin Travel & Tourism Cluster Audience
Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.
INTERESTS
The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 59.62% | 30.38x |
| Milwaukee Brewers Fans | 35.14% | 19.88x |
| Milwaukee Bucks Fans | 18.63% | 10.75x |
| Budget Wireless Shoppers | 18.45% | 9.81x |
| Rapid City Trip Planners | 17.09% | 9.71x |
| Minnesota Vikings Fans | 13.46% | 9.32x |
| Iowa Hawkeyes Fans | 13.88% | 8.61x |
| Minnesota Twins Fans | 13.79% | 7.97x |
| Online Directory Searchers | 13.64% | 7.68x |
| Country Music Fans | 11.39% | 7.61x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.07% | 4.67x |
| Kate Spade | 0.06% | 3.74x |
| The North Face | 0.06% | 3.12x |
| Columbia | 0.01% | 1.68x |
| Eddie Bauer | 0.02% | 1.46x |
| American Eagle Outfitters | 0.07% | 1.41x |
| Lane Bryant | 0.05% | 1.41x |
| Journeys | 0.03% | 1.41x |
| Levi Strauss | 0.01% | 1.13x |
| Aeropostale | 0.03% | 1.05x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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WEBSITES
The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wgrfurniture.com.
| Website | Composition | Index |
| wgrfurniture.com | 2.21% | 261.09x |
| aspirus.org | 1.13% | 237.07x |
| wxow.com | 7.56% | 229.93x |
| whby.com | 1.01% | 228.79x |
| brenengen.com | 1.57% | 226.52x |
| wichmannfuneralhomes.com | 2.30% | 224.11x |
| marshfieldnewsherald.com | 2.80% | 220.94x |
| visiteauclaire.com | 2.36% | 217.84x |
| wisconsinrapidstribune.com | 4.03% | 214.24x |
| stevenspointjournal.com | 3.71% | 212.13x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 33.53% | 47.15x |
| Wisconsin Local Research Cluster | 33.52% | 43.57x |
| Minnesota Local News Cluster | 24.79% | 15.17x |
| Minnesota Community Business Cluster | 5.99% | 13.14x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.26% | 12.66x |
| Illinois Education | 0.99% | 11.05x |
| Fishing | 4.48% | 9.78x |
| Rural Living | 0.12% | 9.77x |
| North Dakota Cluster | 4.49% | 9.72x |
| Iowa Cluster | 11.54% | 9.20x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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