Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1.4 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 55.11% 35.80x
Milwaukee Brewers Fans 30.07% 22.10x
Rapid City Trip Planners 15.37% 11.25x
Budget Wireless Shoppers 15.89% 11.09x
Milwaukee Bucks Fans 14.30% 10.73x
Minnesota Vikings Fans 12.12% 10.36x
Iowa Hawkeyes Fans 13.24% 9.57x
Country Music Fans 10.96% 9.14x
Online Directory Searchers 10.69% 9.09x
Liberal News Readers 9.18% 8.71x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.09% 2.09x
Dressbarn 0.07% 1.49x
LL Bean 0.01% 1.40x
Buckle 0.25% 1.38x
Columbia 0.02% 1.31x
Old Navy 0.12% 1.29x
Eddie Bauer 0.03% 1.29x
The Childrens Place 0.10% 1.16x
Free People 0.02% 1.01x
Mens Wearhouse 0.37% 0.89x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wichmannfuneralhomes.com.

Website Composition Index
wichmannfuneralhomes.com 1.14% 140.93x
whby.com 1.21% 140.87x
marshfieldnewsherald.com 2.90% 134.83x
rhielfuneralhome.com 1.08% 131.87x
wxow.com 8.90% 130.96x
wisconsinrapidstribune.com 4.19% 130.75x
wearegreenbay.com 16.48% 129.54x
wausaupilotandreview.com 1.00% 129.43x
brenengen.com 1.43% 128.33x
stevenspointjournal.com 4.33% 126.60x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 34.90% 40.28x
Wisconsin Local Research Cluster 39.65% 33.33x
Minnesota Local News Cluster 26.83% 12.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 12.21x
Minnesota Community Business Cluster 5.66% 11.45x
North Dakota Cluster 7.20% 10.81x
Local & Travel England - North Midlands 0.04% 10.39x
Farming & Agriculture 1.84% 9.66x
Rural Living 0.08% 9.13x
South Dakota Cluster 4.36% 9.09x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female