Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1.2 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 69.74% 20.40x
Milwaukee Brewers Fans 50.68% 15.77x
Wisconsin County and Local Fair Visitors 55.81% 14.10x
Budget Wireless Shoppers 34.38% 11.06x
Rapid City Trip Planners 28.89% 10.41x
Country Music Fans 23.59% 9.68x
Liberal News Readers 19.50% 9.66x
Financial News Readers 18.04% 9.06x
Financial Business Intelligence Researchers 18.89% 9.02x
Minnesota Vikings Fans 24.66% 9.01x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is White House Black Market.

Location Composition Index
White House Black Market 0.03% 3.31x
Aeropostale 0.03% 3.28x
Victoria's Secret 0.04% 2.09x
Maurices 0.04% 2.07x
Lane Bryant 0.01% 1.50x
Carhartt 0.22% 1.41x
Dressbarn 0.01% 1.20x
Buckle 0.01% 1.14x
Old Navy 0.02% 1.09x
The Childrens Place 0.01% 0.89x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is radioplusinfo.com.

Website Composition Index
radioplusinfo.com 1.16% 158.20x
wisconsinrapidstribune.com 4.30% 139.00x
wsau.com 1.47% 134.91x
marshfieldnewsherald.com 2.88% 134.57x
firstweber.com 1.29% 134.51x
wearegreenbay.com 22.45% 132.76x
wiproud.com 1.70% 129.52x
thenorthwestern.com 5.88% 127.90x
wxow.com 14.85% 125.04x
doorcountydailynews.com 3.41% 123.82x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 42.14% 37.56x
Wisconsin Local Research Cluster 39.57% 34.67x
Minnesota Community Business Cluster 3.15% 19.08x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 18.35x
Farming & Agriculture 0.66% 17.15x
Rural Living 0.02% 16.03x
North Dakota Cluster 10.49% 13.92x
Fishing 3.29% 13.72x
Local & Travel England - North Midlands 0.06% 13.28x
Illinois College Sports 0.12% 13.18x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female