Explore the Wisconsin Travel & Tourism Cluster Audience
Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.
INTERESTS
The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 56.59% | 36.68x |
| Milwaukee Brewers Fans | 32.63% | 22.24x |
| Milwaukee Bucks Fans | 17.04% | 11.53x |
| Budget Wireless Shoppers | 17.71% | 10.39x |
| Rapid City Trip Planners | 16.71% | 10.39x |
| Minnesota Vikings Fans | 13.26% | 9.86x |
| Iowa Hawkeyes Fans | 12.96% | 9.28x |
| Country Music Fans | 11.22% | 8.48x |
| Online Directory Searchers | 12.87% | 8.44x |
| Minnesota Twins Fans | 13.12% | 8.25x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.24% | 0.84x |
| Jos A. Bank Clothiers | 0.12% | 0.65x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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WEBSITES
The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wgrfurniture.com.
| Website | Composition | Index |
| wgrfurniture.com | 1.36% | 228.41x |
| wichmannfuneralhomes.com | 1.66% | 207.10x |
| whby.com | 1.22% | 206.53x |
| wxow.com | 7.54% | 195.50x |
| rhielfuneralhome.com | 1.05% | 195.43x |
| marshfieldnewsherald.com | 3.21% | 193.87x |
| brenengen.com | 1.52% | 190.06x |
| wisconsinrapidstribune.com | 4.02% | 188.52x |
| visiteauclaire.com | 2.00% | 185.61x |
| wearegreenbay.com | 16.29% | 183.81x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 35.02% | 44.03x |
| Wisconsin Local Research Cluster | 38.16% | 38.00x |
| Minnesota Local News Cluster | 25.27% | 13.42x |
| Minnesota Community Business Cluster | 5.62% | 12.00x |
| North Dakota Cluster | 5.74% | 9.94x |
| Fishing | 3.91% | 9.16x |
| Farming & Agriculture | 1.64% | 9.02x |
| Iowa Cluster | 13.01% | 8.71x |
| South Dakota Cluster | 3.40% | 8.26x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 3.86% | 7.89x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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