Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1.3 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 64.70% 22.42x
Milwaukee Brewers Fans 43.28% 16.28x
Wisconsin County and Local Fair Visitors 48.36% 14.02x
Budget Wireless Shoppers 28.90% 10.90x
Rapid City Trip Planners 24.20% 10.39x
Country Music Fans 19.37% 9.97x
Liberal News Readers 16.53% 9.82x
Cholesterol Researchers 13.80% 9.56x
Milwaukee Bucks Fans 23.90% 9.39x
Minnesota Vikings Fans 21.20% 9.28x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.06% 3.07x
White House Black Market 0.05% 2.25x
Victoria's Secret 0.08% 2.08x
Maurices 0.09% 1.97x
Lululemon 0.02% 1.93x
Eddie Bauer 0.02% 1.85x
Zumiez 0.03% 1.60x
Buckle 0.04% 1.47x
Journeys 0.05% 1.40x
Dressbarn 0.03% 1.35x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is doorcountydailynews.com.

Website Composition Index
doorcountydailynews.com 2.22% 118.80x
wearegreenbay.com 25.86% 115.86x
wausaupilotandreview.com 2.03% 114.77x
wiproud.com 1.78% 112.20x
wxow.com 11.33% 111.97x
waow.com 19.04% 107.10x
chippewa.com 4.97% 102.24x
wsaw.com 20.21% 102.20x
wqow.com 15.88% 101.69x
news8000.com 16.03% 99.35x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 35.91% 35.47x
Wisconsin Local Research Cluster 29.68% 32.10x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.27% 28.27x
Minnesota Community Business Cluster 1.17% 18.46x
Farming & Agriculture 0.28% 13.82x
Fishing 2.87% 13.66x
North Dakota Cluster 7.61% 12.31x
South Dakota Cluster 4.67% 10.64x
Minnesota Local News Cluster 26.31% 10.55x
Central California Cluster 2.05% 9.78x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male