Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1.2 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 67.81% 22.21x
Milwaukee Brewers Fans 46.34% 16.60x
Wisconsin County and Local Fair Visitors 49.19% 13.51x
Budget Wireless Shoppers 30.60% 11.12x
Rapid City Trip Planners 25.29% 10.64x
Country Music Fans 21.78% 10.15x
Liberal News Readers 17.48% 9.88x
Cholesterol Researchers 15.67% 9.70x
Minnesota Vikings Fans 22.57% 9.52x
Advertising Professionals 15.65% 9.07x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.03% 8.39x
White House Black Market 0.03% 6.83x
Victoria's Secret 0.03% 5.47x
Maurices 0.02% 2.45x
Carhartt 0.09% 1.38x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wearegreenbay.com.

Website Composition Index
wearegreenbay.com 25.84% 121.04x
doorcountydailynews.com 2.56% 120.65x
wisconsinrapidstribune.com 4.16% 119.40x
wausaupilotandreview.com 2.27% 117.69x
wiproud.com 1.81% 117.15x
stevenspointjournal.com 3.65% 116.96x
wxow.com 13.20% 116.05x
thenorthwestern.com 5.23% 113.20x
waow.com 19.77% 111.28x
wausaudailyherald.com 6.61% 107.57x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 37.90% 37.54x
Wisconsin Local Research Cluster 32.60% 33.23x
Minnesota Community Business Cluster 1.53% 19.61x
Farming & Agriculture 0.36% 14.53x
Fishing 3.12% 13.94x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.08% 13.60x
North Dakota Cluster 8.87% 13.54x
South Dakota Cluster 4.78% 10.97x
Minnesota Local News Cluster 28.99% 10.89x
Alaska Cluster 1.18% 10.47x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male