Explore the Wisconsin Travel & Tourism Cluster Audience
Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 866.4 thousand unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.
INTERESTS
The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 65.78% | 22.06x |
| Vacation Rental Accommodation Researchers | 9.35% | 16.14x |
| Milwaukee Brewers Fans | 39.97% | 16.06x |
| Wisconsin County and Local Fair Visitors | 49.93% | 13.44x |
| Audio Book Listeners | 11.84% | 11.82x |
| Nashville Trip Planners | 17.79% | 11.11x |
| Drama Show Watchers | 7.78% | 10.18x |
| Milwaukee Bucks Fans | 26.59% | 10.03x |
| Rapid City Trip Planners | 17.63% | 9.91x |
| Financial Business Intelligence Researchers | 8.36% | 9.86x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.03% | 2.24x |
| Maurices | 0.07% | 2.11x |
| White House Black Market | 0.03% | 1.84x |
| Aeropostale | 0.03% | 1.76x |
| Dressbarn | 0.02% | 1.65x |
| Journeys | 0.03% | 1.34x |
| Express | 0.02% | 1.07x |
| LOFT | 0.01% | 0.95x |
| Old Navy | 0.02% | 0.93x |
| American Eagle Outfitters | 0.02% | 0.90x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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WEBSITES
The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is doorcountydailynews.com.
| Website | Composition | Index |
| doorcountydailynews.com | 1.71% | 144.77x |
| wxow.com | 8.99% | 135.43x |
| chippewa.com | 2.93% | 128.87x |
| wbay.com | 18.62% | 128.02x |
| wqow.com | 12.28% | 126.56x |
| wsaw.com | 16.94% | 123.54x |
| wausaupilotandreview.com | 1.70% | 122.46x |
| thenorthwestern.com | 8.17% | 119.23x |
| wearegreenbay.com | 35.48% | 117.61x |
| wisconsinrapidstribune.com | 6.91% | 117.27x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 2.47% | 67.90x |
| Wisconsin Universities | 28.93% | 39.60x |
| Wisconsin Local Research Cluster | 25.73% | 31.92x |
| Ohio Universities | 3.26% | 23.31x |
| New Jersey Travel Location Cluster | 4.27% | 16.76x |
| South Dakota Cluster | 5.65% | 14.98x |
| New Hampshire News | 5.11% | 14.84x |
| Charity Walks | 1.44% | 14.84x |
| Florida Naples News Cluster | 5.18% | 14.26x |
| Northern California Cluster | 6.96% | 13.82x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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