Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 767.9 Thousand Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 767.9 thousand unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 63.05% 30.32x
Wisconsin County and Local Fair Visitors 52.94% 14.87x
Milwaukee Brewers Fans 34.14% 13.16x
Minnesota Vikings Fans 34.43% 12.80x
Cabin Rental Researchers 31.89% 12.08x
Milwaukee Bucks Fans 26.14% 11.90x
Chicago Bears Fans 32.17% 10.76x
Vermont Trip Planners 14.44% 9.66x
Dairy Industry New Readers 13.99% 9.31x
Getting Off the Grid Travelers 9.96% 8.94x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Maurices.

Location Composition Index
Maurices 0.04% 1.68x
Mens Wearhouse 0.01% 1.34x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is doorcountydailynews.com.

Website Composition Index
doorcountydailynews.com 1.39% 166.28x
wxow.com 11.71% 159.07x
wbay.com 14.15% 151.40x
prevea.com 1.58% 145.53x
wisconsinrapidstribune.com 5.02% 144.70x
thenorthwestern.com 5.43% 142.90x
wausaudailyherald.com 8.11% 142.63x
wsaw.com 17.49% 139.78x
chippewa.com 2.93% 139.02x
htrnews.com 5.85% 138.09x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.13% 73.77x
Wisconsin Universities 30.45% 45.90x
Wisconsin Local Research Cluster 24.56% 35.74x
Ohio Universities 1.53% 20.19x
Farming & Agriculture 0.15% 13.88x
Fishing 1.60% 13.53x
New Jersey Travel Location Cluster 2.11% 12.52x
Charity Walks 0.72% 11.64x
South Dakota Cluster 3.44% 10.79x
Minnesota Local News Cluster 16.85% 10.78x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male