Explore the Wisconsin Travel & Tourism Cluster Audience
Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.
INTERESTS
The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 69.74% | 20.40x |
| Milwaukee Brewers Fans | 50.68% | 15.77x |
| Wisconsin County and Local Fair Visitors | 55.81% | 14.10x |
| Budget Wireless Shoppers | 34.38% | 11.06x |
| Rapid City Trip Planners | 28.89% | 10.41x |
| Country Music Fans | 23.59% | 9.68x |
| Liberal News Readers | 19.50% | 9.66x |
| Financial News Readers | 18.04% | 9.06x |
| Financial Business Intelligence Researchers | 18.89% | 9.02x |
| Minnesota Vikings Fans | 24.66% | 9.01x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.03% | 3.31x |
| Aeropostale | 0.03% | 3.28x |
| Victoria's Secret | 0.04% | 2.09x |
| Maurices | 0.04% | 2.07x |
| Lane Bryant | 0.01% | 1.50x |
| Carhartt | 0.22% | 1.41x |
| Dressbarn | 0.01% | 1.20x |
| Buckle | 0.01% | 1.14x |
| Old Navy | 0.02% | 1.09x |
| The Childrens Place | 0.01% | 0.89x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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WEBSITES
The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is radioplusinfo.com.
| Website | Composition | Index |
| radioplusinfo.com | 1.16% | 158.20x |
| wisconsinrapidstribune.com | 4.30% | 139.00x |
| wsau.com | 1.47% | 134.91x |
| marshfieldnewsherald.com | 2.88% | 134.57x |
| firstweber.com | 1.29% | 134.51x |
| wearegreenbay.com | 22.45% | 132.76x |
| wiproud.com | 1.70% | 129.52x |
| thenorthwestern.com | 5.88% | 127.90x |
| wxow.com | 14.85% | 125.04x |
| doorcountydailynews.com | 3.41% | 123.82x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 42.14% | 37.56x |
| Wisconsin Local Research Cluster | 39.57% | 34.67x |
| Minnesota Community Business Cluster | 3.15% | 19.08x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 18.35x |
| Farming & Agriculture | 0.66% | 17.15x |
| Rural Living | 0.02% | 16.03x |
| North Dakota Cluster | 10.49% | 13.92x |
| Fishing | 3.29% | 13.72x |
| Local & Travel England - North Midlands | 0.06% | 13.28x |
| Illinois College Sports | 0.12% | 13.18x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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