Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1.4 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 56.76% 33.77x
Milwaukee Brewers Fans 33.72% 20.88x
Milwaukee Bucks Fans 16.82% 10.85x
Budget Wireless Shoppers 18.14% 9.90x
Rapid City Trip Planners 16.77% 9.78x
Minnesota Vikings Fans 12.77% 9.43x
Iowa Hawkeyes Fans 12.85% 8.59x
Minnesota Twins Fans 13.03% 8.01x
Country Music Fans 10.81% 7.74x
Online Directory Searchers 13.20% 7.64x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Kate Spade.

Location Composition Index
Kate Spade 0.04% 2.74x
Madewell 0.04% 2.32x
The North Face 0.04% 2.26x
Eddie Bauer 0.02% 1.94x
Express Outlets 0.01% 1.88x
Columbia 0.02% 1.87x
Free People 0.03% 1.84x
Lane Bryant 0.07% 1.75x
American Eagle Outfitters 0.05% 1.44x
Zumiez 0.04% 1.42x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wgrfurniture.com.

Website Composition Index
wgrfurniture.com 1.59% 248.03x
whby.com 1.10% 221.18x
wichmannfuneralhomes.com 1.99% 221.14x
marshfieldnewsherald.com 2.87% 210.99x
wxow.com 6.98% 210.55x
wisconsinrapidstribune.com 3.76% 207.52x
brenengen.com 1.49% 207.52x
visiteauclaire.com 2.05% 206.48x
stevenspointjournal.com 4.03% 199.78x
wqow.com 12.56% 199.41x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 34.33% 46.10x
Wisconsin Local Research Cluster 35.06% 41.98x
Minnesota Local News Cluster 23.82% 14.47x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 13.17x
Minnesota Community Business Cluster 5.57% 12.97x
Illinois Education 0.91% 10.84x
Local & Travel England - North Midlands 0.03% 9.98x
Fishing 3.97% 9.82x
North Dakota Cluster 4.85% 9.75x
Rural Living 0.10% 9.40x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male