Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1.5 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 65.52% 23.74x
Milwaukee Brewers Fans 43.07% 16.82x
Wisconsin County and Local Fair Visitors 54.77% 16.46x
Rapid City Trip Planners 25.22% 9.40x
Milwaukee Bucks Fans 22.61% 9.09x
Budget Wireless Shoppers 24.70% 8.96x
Minnesota Vikings Fans 20.10% 8.65x
Country Music Fans 19.78% 8.47x
Iowa Hawkeyes Fans 21.53% 8.43x
Liberal News Readers 16.52% 7.78x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.06% 1.67x
Lane Bryant 0.06% 1.67x
Eddie Bauer 0.03% 1.64x
Buckle 0.34% 1.49x
The North Face 0.02% 1.25x
Old Navy 0.08% 1.15x
The Childrens Place 0.07% 1.03x
Free People 0.02% 1.02x
Mens Wearhouse 0.37% 1.00x
Johnston and Murphy 0.44% 1.00x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is whby.com.

Website Composition Index
whby.com 1.24% 157.36x
marshfieldnewsherald.com 2.71% 154.11x
rhielfuneralhome.com 1.00% 153.96x
wxow.com 8.76% 153.93x
wisconsinrapidstribune.com 4.13% 150.81x
wearegreenbay.com 16.40% 150.43x
wausaupilotandreview.com 1.25% 149.69x
brenengen.com 1.27% 146.96x
seehafernews.com 1.52% 145.89x
stevenspointjournal.com 4.25% 145.42x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 33.39% 41.74x
Wisconsin Local Research Cluster 38.47% 34.35x
Minnesota Local News Cluster 27.34% 13.62x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 12.91x
North Dakota Cluster 8.40% 12.75x
Local & Travel England - North Midlands 0.05% 12.14x
Minnesota Community Business Cluster 5.52% 12.03x
Farming & Agriculture 1.81% 11.80x
South Dakota Cluster 5.33% 10.60x
Iowa Cluster 17.84% 10.03x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female