Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1.3 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 59.62% 30.38x
Milwaukee Brewers Fans 35.14% 19.88x
Milwaukee Bucks Fans 18.63% 10.75x
Budget Wireless Shoppers 18.45% 9.81x
Rapid City Trip Planners 17.09% 9.71x
Minnesota Vikings Fans 13.46% 9.32x
Iowa Hawkeyes Fans 13.88% 8.61x
Minnesota Twins Fans 13.79% 7.97x
Online Directory Searchers 13.64% 7.68x
Country Music Fans 11.39% 7.61x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Madewell.

Location Composition Index
Madewell 0.07% 4.67x
Kate Spade 0.06% 3.74x
The North Face 0.06% 3.12x
Columbia 0.01% 1.68x
Eddie Bauer 0.02% 1.46x
American Eagle Outfitters 0.07% 1.41x
Lane Bryant 0.05% 1.41x
Journeys 0.03% 1.41x
Levi Strauss 0.01% 1.13x
Aeropostale 0.03% 1.05x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wgrfurniture.com.

Website Composition Index
wgrfurniture.com 2.21% 261.09x
aspirus.org 1.13% 237.07x
wxow.com 7.56% 229.93x
whby.com 1.01% 228.79x
brenengen.com 1.57% 226.52x
wichmannfuneralhomes.com 2.30% 224.11x
marshfieldnewsherald.com 2.80% 220.94x
visiteauclaire.com 2.36% 217.84x
wisconsinrapidstribune.com 4.03% 214.24x
stevenspointjournal.com 3.71% 212.13x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 33.53% 47.15x
Wisconsin Local Research Cluster 33.52% 43.57x
Minnesota Local News Cluster 24.79% 15.17x
Minnesota Community Business Cluster 5.99% 13.14x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.26% 12.66x
Illinois Education 0.99% 11.05x
Fishing 4.48% 9.78x
Rural Living 0.12% 9.77x
North Dakota Cluster 4.49% 9.72x
Iowa Cluster 11.54% 9.20x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male