WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 718.2 Thousand Devices

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Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 718.2 thousand unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest	Composition	Index
Green Bay Packers Fans	62.93%	32.61x
Milwaukee Brewers Fans	41.71%	25.05x
Wisconsin County and Local Fair Visitors	51.22%	18.32x
Liberal News Readers	17.56%	16.32x
Budget Wireless Shoppers	28.78%	15.62x
MLB Fans	19.27%	15.62x
Entertainment Industry Decision Makers	16.83%	15.55x
Country Music Fans	18.05%	15.49x
Financial News Readers	15.85%	15.41x
Financial Business Intelligence Researchers	16.34%	15.34x

Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.

Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Aeropostale.

Location	Composition	Index
Aeropostale	0.02%	4.77x
White House Black Market	0.03%	4.53x
Journeys	0.01%	1.64x
Carhartt	0.10%	1.34x

Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.

Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wiproud.com.

Website	Composition	Index
wiproud.com	1.90%	111.02x
wisconsinrapidstribune.com	4.13%	110.90x
wearegreenbay.com	24.67%	110.51x
thenorthwestern.com	5.34%	107.74x
doorcountydailynews.com	2.87%	107.34x
wxow.com	15.35%	106.28x
stevenspointjournal.com	4.01%	106.09x
wausaupilotandreview.com	2.38%	105.25x
wausaudailyherald.com	6.81%	104.00x
fdlreporter.com	6.26%	101.77x

Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.

Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity	Composition	Index
Wisconsin Universities	34.60%	48.01x
Wisconsin Local Research Cluster	30.90%	44.26x
Minnesota Community Business Cluster	2.42%	32.65x
North Dakota Cluster	9.18%	19.95x
Assorted Topics (Power Trains, Drones, Web Design)	0.64%	19.58x
Alaska Cluster	1.58%	18.28x
Fishing	2.32%	16.51x
Central California Cluster	2.17%	16.25x
South Dakota Cluster	4.64%	14.93x
Minnesota Local News Cluster	24.48%	14.58x

Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.

Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female