Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 60.91% 20.72x
Milwaukee Brewers Fans 38.81% 14.69x
Vacation Rental Accommodation Researchers 12.88% 13.64x
Wisconsin County and Local Fair Visitors 45.39% 12.23x
Tampa and St Petersburg Trip Planners 15.24% 11.74x
Audio Book Listeners 14.61% 10.96x
Liberal News Readers 10.56% 10.22x
Rapid City Trip Planners 19.29% 10.05x
Iowa Hawkeyes Fans 24.98% 9.72x
Drama Show Watchers 11.37% 9.58x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is White House Black Market.

Location Composition Index
White House Black Market 0.04% 2.99x
Aeropostale 0.04% 2.93x
Victoria's Secret 0.05% 2.04x
Maurices 0.06% 1.75x
Lane Bryant 0.02% 1.72x
Lululemon 0.01% 1.70x
Buckle 0.02% 1.40x
Journeys 0.03% 1.30x
Carhartt 0.16% 1.19x
Chicos 0.01% 1.06x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is doorcountydailynews.com.

Website Composition Index
doorcountydailynews.com 1.51% 105.58x
wiproud.com 2.88% 100.80x
wxow.com 8.94% 98.43x
chippewa.com 3.11% 93.99x
wqow.com 11.66% 92.34x
wausaupilotandreview.com 1.56% 91.39x
wbay.com 26.14% 88.91x
wsaw.com 15.37% 87.51x
waow.com 12.99% 86.92x
wearegreenbay.com 32.79% 84.65x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 3.19% 55.31x
Wisconsin Universities 28.42% 33.53x
Wisconsin Local Research Cluster 24.65% 27.31x
Ohio Universities 4.38% 20.84x
New Jersey Travel Location Cluster 5.69% 16.92x
New Hampshire News 6.72% 16.13x
South Dakota Cluster 7.09% 16.10x
Florida Naples News Cluster 6.81% 14.35x
Northern California Cluster 8.93% 14.07x
Hudson Valley New York Media 8.08% 13.41x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male