Explore the Wisconsin Travel & Tourism Cluster Audience
Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.
INTERESTS
The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 65.44% | 24.32x |
| Milwaukee Brewers Fans | 42.83% | 17.66x |
| Wisconsin County and Local Fair Visitors | 53.52% | 16.44x |
| Rapid City Trip Planners | 24.80% | 9.67x |
| Milwaukee Bucks Fans | 22.23% | 9.35x |
| Budget Wireless Shoppers | 23.95% | 9.25x |
| Minnesota Vikings Fans | 19.98% | 9.08x |
| Country Music Fans | 20.70% | 8.93x |
| Iowa Hawkeyes Fans | 21.86% | 8.76x |
| Liberal News Readers | 16.69% | 8.48x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 2.17x |
| Dressbarn | 0.04% | 2.01x |
| Lane Bryant | 0.05% | 1.82x |
| Buckle | 0.05% | 1.69x |
| Eddie Bauer | 0.02% | 1.49x |
| Carhartt | 0.35% | 1.48x |
| Old Navy | 0.08% | 1.38x |
| Aeropostale | 0.04% | 1.13x |
| The Childrens Place | 0.06% | 1.12x |
| Zumiez | 0.05% | 1.10x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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WEBSITES
The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wausaupilotandreview.com.
| Website | Composition | Index |
| wausaupilotandreview.com | 1.31% | 157.86x |
| whby.com | 1.38% | 156.23x |
| wxow.com | 8.16% | 151.99x |
| marshfieldnewsherald.com | 2.60% | 150.33x |
| wichmannfuneralhomes.com | 1.36% | 149.80x |
| wearegreenbay.com | 17.10% | 147.61x |
| wisconsinrapidstribune.com | 4.06% | 144.43x |
| brenengen.com | 1.17% | 143.81x |
| seehafernews.com | 1.57% | 142.57x |
| visiteauclaire.com | 1.29% | 142.14x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 32.42% | 43.06x |
| Wisconsin Local Research Cluster | 37.20% | 35.15x |
| Minnesota Local News Cluster | 26.73% | 13.87x |
| North Dakota Cluster | 8.77% | 13.29x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 13.27x |
| Farming & Agriculture | 1.63% | 12.87x |
| Local & Travel England - North Midlands | 0.05% | 12.36x |
| Minnesota Community Business Cluster | 5.08% | 11.96x |
| South Dakota Cluster | 5.48% | 11.15x |
| Iowa Cluster | 17.49% | 10.67x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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