Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 866.4 Thousand Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 866.4 thousand unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 65.78% 22.06x
Vacation Rental Accommodation Researchers 9.35% 16.14x
Milwaukee Brewers Fans 39.97% 16.06x
Wisconsin County and Local Fair Visitors 49.93% 13.44x
Audio Book Listeners 11.84% 11.82x
Nashville Trip Planners 17.79% 11.11x
Drama Show Watchers 7.78% 10.18x
Milwaukee Bucks Fans 26.59% 10.03x
Rapid City Trip Planners 17.63% 9.91x
Financial Business Intelligence Researchers 8.36% 9.86x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.03% 2.24x
Maurices 0.07% 2.11x
White House Black Market 0.03% 1.84x
Aeropostale 0.03% 1.76x
Dressbarn 0.02% 1.65x
Journeys 0.03% 1.34x
Express 0.02% 1.07x
LOFT 0.01% 0.95x
Old Navy 0.02% 0.93x
American Eagle Outfitters 0.02% 0.90x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is doorcountydailynews.com.

Website Composition Index
doorcountydailynews.com 1.71% 144.77x
wxow.com 8.99% 135.43x
chippewa.com 2.93% 128.87x
wbay.com 18.62% 128.02x
wqow.com 12.28% 126.56x
wsaw.com 16.94% 123.54x
wausaupilotandreview.com 1.70% 122.46x
thenorthwestern.com 8.17% 119.23x
wearegreenbay.com 35.48% 117.61x
wisconsinrapidstribune.com 6.91% 117.27x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.47% 67.90x
Wisconsin Universities 28.93% 39.60x
Wisconsin Local Research Cluster 25.73% 31.92x
Ohio Universities 3.26% 23.31x
New Jersey Travel Location Cluster 4.27% 16.76x
South Dakota Cluster 5.65% 14.98x
New Hampshire News 5.11% 14.84x
Charity Walks 1.44% 14.84x
Florida Naples News Cluster 5.18% 14.26x
Northern California Cluster 6.96% 13.82x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male