Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1.4 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 66.62% 24.55x
Milwaukee Brewers Fans 44.45% 19.79x
Wisconsin County and Local Fair Visitors 55.83% 15.34x
Rapid City Trip Planners 20.87% 10.55x
Budget Wireless Shoppers 27.91% 10.39x
Liberal News Readers 15.00% 9.77x
Milwaukee Bucks Fans 21.85% 9.58x
Country Music Fans 17.66% 9.12x
Minnesota Vikings Fans 19.04% 9.01x
Financial News Readers 13.61% 9.00x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.03% 3.20x
Eddie Bauer 0.01% 2.98x
Maurices 0.06% 2.83x
White House Black Market 0.02% 2.16x
Victoria's Secret 0.03% 1.92x
Express 0.02% 1.56x
Journeys 0.02% 1.55x
Buckle 0.02% 1.48x
The Childrens Place 0.02% 1.46x
Lane Bryant 0.02% 1.36x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is radioplusinfo.com.

Website Composition Index
radioplusinfo.com 1.51% 98.77x
whbl.com 1.07% 92.18x
wisconsinrapidstribune.com 4.60% 90.59x
wearegreenbay.com 21.42% 88.00x
marshfieldnewsherald.com 3.28% 86.60x
wiproud.com 1.53% 86.02x
firstweber.com 1.81% 85.25x
wxow.com 13.34% 85.15x
wsau.com 2.03% 84.88x
thenorthwestern.com 6.47% 82.68x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 41.66% 37.46x
Wisconsin Local Research Cluster 42.93% 32.03x
Minnesota Community Business Cluster 3.57% 15.85x
Farming & Agriculture 0.73% 14.14x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 13.15x
Environmental Conservation 0.04% 12.14x
North Dakota Cluster 9.17% 11.81x
Fishing 3.27% 11.34x
Local & Travel England - North Midlands 0.04% 10.25x
Minnesota Local News Cluster 30.75% 10.17x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female