Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 2.1 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 63.89% 24.97x
Wisconsin County and Local Fair Visitors 52.57% 18.01x
Milwaukee Brewers Fans 42.53% 17.62x
Budget Wireless Shoppers 22.61% 9.30x
Rapid City Trip Planners 20.38% 8.84x
Milwaukee Bucks Fans 20.52% 8.69x
Country Music Fans 17.49% 8.57x
Minnesota Vikings Fans 17.70% 8.16x
Liberal News Readers 15.87% 8.10x
Iowa Hawkeyes Fans 18.69% 7.61x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 3.06x
Maurices 0.02% 3.04x
White House Black Market 0.02% 2.57x
Victoria's Secret 0.02% 2.02x
Carhartt 0.18% 1.52x
Journeys 0.01% 1.41x
Old Navy 0.01% 1.13x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wisconsinrapidstribune.com.

Website Composition Index
wisconsinrapidstribune.com 3.88% 88.54x
wearegreenbay.com 18.85% 86.84x
thenorthwestern.com 5.42% 82.20x
wxow.com 11.47% 81.97x
marshfieldnewsherald.com 2.61% 81.30x
kwiktrip.com 1.38% 80.97x
wqow.com 16.97% 80.33x
leadertelegram.com 5.31% 80.31x
wausaudailyherald.com 8.10% 79.83x
htrnews.com 4.61% 79.42x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 36.59% 35.63x
Wisconsin Local Research Cluster 40.73% 29.06x
Farming & Agriculture 1.09% 12.40x
Local & Travel England - North Midlands 0.05% 12.07x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 11.67x
Minnesota Community Business Cluster 3.76% 11.59x
Rural Living 0.03% 11.56x
North Dakota Cluster 8.92% 10.92x
Minnesota Local News Cluster 25.73% 10.66x
Fishing 2.98% 10.22x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female