WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1.2 Million Devices

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Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest	Composition	Index
Green Bay Packers Fans	59.99%	29.73x
Milwaukee Bucks Fans	17.87%	11.22x
Budget Wireless Shoppers	19.50%	9.79x
Rapid City Trip Planners	17.85%	9.34x
Minnesota Vikings Fans	12.78%	9.23x
Iowa Hawkeyes Fans	14.24%	8.52x
NFL Fans	10.98%	7.61x
Online Directory Searchers	12.89%	7.35x
MLB Fans	10.42%	7.10x
Country Music Fans	10.73%	7.01x

Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.

Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Madewell.

Location	Composition	Index
Madewell	0.03%	2.89x
The North Face	0.03%	2.48x
Kate Spade	0.03%	2.22x
Free People	0.02%	1.35x
Columbia	0.01%	1.13x
Lane Bryant	0.03%	1.06x
Eddie Bauer	0.01%	0.93x
Carhartt	0.13%	0.89x
Old Navy	0.04%	0.89x
American Eagle Outfitters	0.03%	0.87x

Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.

Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wgrfurniture.com.

Website	Composition	Index
wgrfurniture.com	2.97%	271.06x
aspirus.org	1.49%	248.82x
whby.com	1.02%	244.84x
wxow.com	9.40%	242.90x
brenengen.com	1.68%	241.78x
wearegreenbay.com	15.32%	241.26x
wichmannfuneralhomes.com	2.21%	236.01x
visiteauclaire.com	2.48%	232.12x
marshfieldnewsherald.com	2.81%	231.93x
wqow.com	12.60%	229.17x

Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.

Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity	Composition	Index
Wisconsin Universities	30.79%	50.18x
Wisconsin Local Research Cluster	31.91%	45.15x
Minnesota Local News Cluster	22.22%	13.58x
Minnesota Community Business Cluster	6.04%	13.39x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.24%	11.02x
Illinois Education	1.05%	10.96x
Illinois College Sports	0.22%	10.18x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.27%	9.86x
Fishing	4.77%	9.43x
Assorted Topics #11662 (Viral Media, Paid Traffic)	2.42%	9.24x

Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.

Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age and income brackets.

Age

18-24

Income

$50,000-$74,999