Explore the Wisconsin Travel & Tourism Cluster Audience
Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.
INTERESTS
The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 66.62% | 24.55x |
| Milwaukee Brewers Fans | 44.45% | 19.79x |
| Wisconsin County and Local Fair Visitors | 55.83% | 15.34x |
| Rapid City Trip Planners | 20.87% | 10.55x |
| Budget Wireless Shoppers | 27.91% | 10.39x |
| Liberal News Readers | 15.00% | 9.77x |
| Milwaukee Bucks Fans | 21.85% | 9.58x |
| Country Music Fans | 17.66% | 9.12x |
| Minnesota Vikings Fans | 19.04% | 9.01x |
| Financial News Readers | 13.61% | 9.00x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.03% | 3.20x |
| Eddie Bauer | 0.01% | 2.98x |
| Maurices | 0.06% | 2.83x |
| White House Black Market | 0.02% | 2.16x |
| Victoria's Secret | 0.03% | 1.92x |
| Express | 0.02% | 1.56x |
| Journeys | 0.02% | 1.55x |
| Buckle | 0.02% | 1.48x |
| The Childrens Place | 0.02% | 1.46x |
| Lane Bryant | 0.02% | 1.36x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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WEBSITES
The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is radioplusinfo.com.
| Website | Composition | Index |
| radioplusinfo.com | 1.51% | 98.77x |
| whbl.com | 1.07% | 92.18x |
| wisconsinrapidstribune.com | 4.60% | 90.59x |
| wearegreenbay.com | 21.42% | 88.00x |
| marshfieldnewsherald.com | 3.28% | 86.60x |
| wiproud.com | 1.53% | 86.02x |
| firstweber.com | 1.81% | 85.25x |
| wxow.com | 13.34% | 85.15x |
| wsau.com | 2.03% | 84.88x |
| thenorthwestern.com | 6.47% | 82.68x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 41.66% | 37.46x |
| Wisconsin Local Research Cluster | 42.93% | 32.03x |
| Minnesota Community Business Cluster | 3.57% | 15.85x |
| Farming & Agriculture | 0.73% | 14.14x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 13.15x |
| Environmental Conservation | 0.04% | 12.14x |
| North Dakota Cluster | 9.17% | 11.81x |
| Fishing | 3.27% | 11.34x |
| Local & Travel England - North Midlands | 0.04% | 10.25x |
| Minnesota Local News Cluster | 30.75% | 10.17x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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