Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 2.1 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 65.84% 22.65x
Milwaukee Brewers Fans 47.58% 17.53x
Wisconsin County and Local Fair Visitors 54.39% 16.48x
Budget Wireless Shoppers 26.15% 9.44x
Rapid City Trip Planners 21.20% 9.31x
Milwaukee Bucks Fans 22.36% 8.70x
Country Music Fans 19.14% 8.39x
Liberal News Readers 16.82% 8.18x
Minnesota Vikings Fans 19.35% 8.01x
Iowa Hawkeyes Fans 20.71% 7.65x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.03% 5.62x
White House Black Market 0.03% 4.00x
Victoria's Secret 0.03% 2.99x
Maurices 0.04% 2.85x
Carhartt 0.25% 1.47x
Lane Bryant 0.01% 1.33x
Journeys 0.01% 1.18x
Old Navy 0.01% 0.99x
Mens Wearhouse 0.01% 0.82x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is radioplusinfo.com.

Website Composition Index
radioplusinfo.com 1.50% 92.15x
wisconsinrapidstribune.com 4.39% 87.97x
wearegreenbay.com 20.94% 86.67x
marshfieldnewsherald.com 2.50% 83.97x
wiproud.com 1.28% 82.07x
thenorthwestern.com 5.86% 81.67x
wxow.com 12.94% 81.30x
firstweber.com 2.12% 79.11x
leadertelegram.com 5.68% 78.78x
wausaudailyherald.com 8.43% 77.90x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 40.06% 33.89x
Wisconsin Local Research Cluster 43.02% 28.33x
Minnesota Community Business Cluster 3.53% 12.65x
Farming & Agriculture 0.91% 12.48x
North Dakota Cluster 9.72% 11.01x
Fishing 3.09% 10.24x
Environmental Conservation 0.05% 9.69x
Local & Travel England - North Midlands 0.05% 9.59x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 9.57x
South Dakota Cluster 5.61% 9.30x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female