Explore the Wisconsin Travel & Tourism Cluster Audience
Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.
INTERESTS
The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 59.99% | 27.20x |
| Milwaukee Brewers Fans | 34.80% | 16.74x |
| Rapid City Trip Planners | 20.95% | 9.15x |
| Budget Wireless Shoppers | 20.07% | 9.02x |
| Milwaukee Bucks Fans | 17.47% | 8.51x |
| Minnesota Vikings Fans | 15.78% | 8.26x |
| Iowa Hawkeyes Fans | 16.08% | 8.01x |
| Country Music Fans | 15.82% | 7.52x |
| Online Directory Searchers | 15.22% | 7.40x |
| Minnesota Twins Fans | 14.37% | 7.00x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.12% | 3.06x |
| Dressbarn | 0.09% | 1.82x |
| LL Bean | 0.01% | 1.64x |
| Old Navy | 0.13% | 1.50x |
| Buckle | 0.20% | 1.27x |
| Eddie Bauer | 0.03% | 1.24x |
| The Childrens Place | 0.09% | 1.17x |
| Hollister | 0.03% | 0.92x |
| Mens Wearhouse | 0.41% | 0.92x |
| Free People | 0.02% | 0.90x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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WEBSITES
The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wgrfurniture.com.
| Website | Composition | Index |
| wgrfurniture.com | 1.14% | 175.01x |
| whby.com | 1.30% | 160.31x |
| wichmannfuneralhomes.com | 1.37% | 159.74x |
| rhielfuneralhome.com | 1.13% | 154.74x |
| marshfieldnewsherald.com | 3.04% | 151.92x |
| wxow.com | 8.26% | 149.00x |
| brenengen.com | 1.49% | 148.00x |
| wisconsinrapidstribune.com | 4.03% | 147.36x |
| wearegreenbay.com | 17.43% | 145.17x |
| thenorthwestern.com | 6.90% | 141.49x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 38.16% | 36.01x |
| Wisconsin Local Research Cluster | 42.82% | 29.04x |
| Minnesota Local News Cluster | 28.82% | 11.70x |
| Minnesota Community Business Cluster | 5.93% | 11.19x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.23% | 10.41x |
| North Dakota Cluster | 8.42% | 10.35x |
| Local & Travel England - North Midlands | 0.05% | 9.50x |
| Farming & Agriculture | 2.07% | 9.05x |
| South Dakota Cluster | 4.74% | 8.66x |
| Rural Living | 0.11% | 8.60x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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