Explore the Wisconsin Travel & Tourism Cluster Audience
Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.
INTERESTS
The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 60.92% | 20.59x |
| Milwaukee Brewers Fans | 40.81% | 15.19x |
| Wisconsin County and Local Fair Visitors | 45.97% | 13.05x |
| Online Directory Searchers | 21.39% | 11.59x |
| Vacation Rental Accommodation Researchers | 13.47% | 11.27x |
| Tampa and St Petersburg Trip Planners | 15.67% | 10.22x |
| Rapid City Trip Planners | 21.09% | 9.93x |
| NCAA Fans | 17.06% | 9.92x |
| Milwaukee Bucks Fans | 23.72% | 9.85x |
| Iowa Hawkeyes Fans | 24.46% | 9.57x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.05% | 1.94x |
| Maurices | 0.08% | 1.69x |
| White House Black Market | 0.04% | 1.61x |
| Lululemon | 0.02% | 1.52x |
| Victoria's Secret | 0.06% | 1.33x |
| Gap | 0.03% | 1.24x |
| Lane Bryant | 0.03% | 1.20x |
| Gymboree | 0.03% | 1.16x |
| Mens Wearhouse | 0.04% | 1.14x |
| Hollister | 0.02% | 1.13x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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WEBSITES
The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is doorcountydailynews.com.
| Website | Composition | Index |
| doorcountydailynews.com | 1.74% | 108.90x |
| wausaupilotandreview.com | 1.52% | 101.49x |
| wisconsin.gov | 1.09% | 100.68x |
| wearegreenbay.com | 28.31% | 98.64x |
| wxow.com | 8.95% | 98.11x |
| wiproud.com | 1.67% | 96.36x |
| chippewa.com | 3.60% | 96.30x |
| wqow.com | 12.88% | 95.29x |
| wsaw.com | 16.23% | 93.40x |
| wbay.com | 29.99% | 91.74x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 2.20% | 52.62x |
| Wisconsin Universities | 29.93% | 31.97x |
| Wisconsin Local Research Cluster | 23.73% | 29.23x |
| Ohio Universities | 3.48% | 15.50x |
| South Dakota Cluster | 6.43% | 15.42x |
| New Jersey Travel Location Cluster | 4.91% | 15.36x |
| Florida Naples News Cluster | 6.85% | 13.53x |
| Illinois News | 15.13% | 13.31x |
| Minnesota Community Business Cluster | 0.41% | 13.09x |
| Fishing | 2.03% | 12.71x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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