Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1.6 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 63.80% 23.73x
Milwaukee Brewers Fans 42.48% 15.94x
Wisconsin County and Local Fair Visitors 52.40% 15.04x
Rapid City Trip Planners 25.78% 9.33x
Country Music Fans 21.48% 9.05x
Minnesota Vikings Fans 21.92% 8.89x
Budget Wireless Shoppers 25.28% 8.77x
Milwaukee Bucks Fans 23.45% 8.66x
Iowa Hawkeyes Fans 23.27% 8.49x
Liberal News Readers 19.99% 8.08x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.05% 1.64x
Dressbarn 0.04% 1.60x
Eddie Bauer 0.03% 1.46x
Carhartt 0.34% 1.34x
Buckle 0.05% 1.23x
Old Navy 0.07% 1.11x
Brooks Brothers 0.02% 1.07x
The Childrens Place 0.07% 1.03x
Express 0.06% 0.96x
Lululemon 0.03% 0.95x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is whby.com.

Website Composition Index
whby.com 1.15% 140.44x
seehafernews.com 1.15% 134.71x
brenengen.com 1.08% 134.37x
wxow.com 7.46% 130.59x
wearegreenbay.com 15.66% 130.13x
wichmannfuneralhomes.com 1.37% 130.07x
marshfieldnewsherald.com 2.48% 128.92x
visiteauclaire.com 1.14% 127.49x
wisconsinrapidstribune.com 3.70% 124.86x
waow.com 13.19% 122.13x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 30.92% 39.88x
Wisconsin Local Research Cluster 35.29% 32.62x
North Dakota Cluster 9.62% 13.40x
Farming & Agriculture 1.62% 13.25x
Local & Travel England - North Midlands 0.06% 13.07x
Minnesota Local News Cluster 26.57% 13.03x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 12.76x
Minnesota Community Business Cluster 5.05% 11.99x
South Dakota Cluster 5.65% 11.27x
Iowa Cluster 18.22% 10.52x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female