Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1.3 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 59.99% 27.20x
Milwaukee Brewers Fans 34.80% 16.74x
Rapid City Trip Planners 20.95% 9.15x
Budget Wireless Shoppers 20.07% 9.02x
Milwaukee Bucks Fans 17.47% 8.51x
Minnesota Vikings Fans 15.78% 8.26x
Iowa Hawkeyes Fans 16.08% 8.01x
Country Music Fans 15.82% 7.52x
Online Directory Searchers 15.22% 7.40x
Minnesota Twins Fans 14.37% 7.00x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.12% 3.06x
Dressbarn 0.09% 1.82x
LL Bean 0.01% 1.64x
Old Navy 0.13% 1.50x
Buckle 0.20% 1.27x
Eddie Bauer 0.03% 1.24x
The Childrens Place 0.09% 1.17x
Hollister 0.03% 0.92x
Mens Wearhouse 0.41% 0.92x
Free People 0.02% 0.90x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wgrfurniture.com.

Website Composition Index
wgrfurniture.com 1.14% 175.01x
whby.com 1.30% 160.31x
wichmannfuneralhomes.com 1.37% 159.74x
rhielfuneralhome.com 1.13% 154.74x
marshfieldnewsherald.com 3.04% 151.92x
wxow.com 8.26% 149.00x
brenengen.com 1.49% 148.00x
wisconsinrapidstribune.com 4.03% 147.36x
wearegreenbay.com 17.43% 145.17x
thenorthwestern.com 6.90% 141.49x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 38.16% 36.01x
Wisconsin Local Research Cluster 42.82% 29.04x
Minnesota Local News Cluster 28.82% 11.70x
Minnesota Community Business Cluster 5.93% 11.19x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.23% 10.41x
North Dakota Cluster 8.42% 10.35x
Local & Travel England - North Midlands 0.05% 9.50x
Farming & Agriculture 2.07% 9.05x
South Dakota Cluster 4.74% 8.66x
Rural Living 0.11% 8.60x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female