Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1.4 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 56.59% 36.68x
Milwaukee Brewers Fans 32.63% 22.24x
Milwaukee Bucks Fans 17.04% 11.53x
Budget Wireless Shoppers 17.71% 10.39x
Rapid City Trip Planners 16.71% 10.39x
Minnesota Vikings Fans 13.26% 9.86x
Iowa Hawkeyes Fans 12.96% 9.28x
Country Music Fans 11.22% 8.48x
Online Directory Searchers 12.87% 8.44x
Minnesota Twins Fans 13.12% 8.25x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.24% 0.84x
Jos A. Bank Clothiers 0.12% 0.65x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wgrfurniture.com.

Website Composition Index
wgrfurniture.com 1.36% 228.41x
wichmannfuneralhomes.com 1.66% 207.10x
whby.com 1.22% 206.53x
wxow.com 7.54% 195.50x
rhielfuneralhome.com 1.05% 195.43x
marshfieldnewsherald.com 3.21% 193.87x
brenengen.com 1.52% 190.06x
wisconsinrapidstribune.com 4.02% 188.52x
visiteauclaire.com 2.00% 185.61x
wearegreenbay.com 16.29% 183.81x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 35.02% 44.03x
Wisconsin Local Research Cluster 38.16% 38.00x
Minnesota Local News Cluster 25.27% 13.42x
Minnesota Community Business Cluster 5.62% 12.00x
North Dakota Cluster 5.74% 9.94x
Fishing 3.91% 9.16x
Farming & Agriculture 1.64% 9.02x
Iowa Cluster 13.01% 8.71x
South Dakota Cluster 3.40% 8.26x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 3.86% 7.89x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female