Dstillery Audiences

WISCONSIN TRAVEL & TOURISM CLUSTER

Audience Size: 1.7 Million Devices

Explore the Wisconsin Travel & Tourism Cluster Audience

Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 65.44% 24.32x
Milwaukee Brewers Fans 42.83% 17.66x
Wisconsin County and Local Fair Visitors 53.52% 16.44x
Rapid City Trip Planners 24.80% 9.67x
Milwaukee Bucks Fans 22.23% 9.35x
Budget Wireless Shoppers 23.95% 9.25x
Minnesota Vikings Fans 19.98% 9.08x
Country Music Fans 20.70% 8.93x
Iowa Hawkeyes Fans 21.86% 8.76x
Liberal News Readers 16.69% 8.48x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Columbia.

Location Composition Index
Columbia 0.01% 2.17x
Dressbarn 0.04% 2.01x
Lane Bryant 0.05% 1.82x
Buckle 0.05% 1.69x
Eddie Bauer 0.02% 1.49x
Carhartt 0.35% 1.48x
Old Navy 0.08% 1.38x
Aeropostale 0.04% 1.13x
The Childrens Place 0.06% 1.12x
Zumiez 0.05% 1.10x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is wausaupilotandreview.com.

Website Composition Index
wausaupilotandreview.com 1.31% 157.86x
whby.com 1.38% 156.23x
wxow.com 8.16% 151.99x
marshfieldnewsherald.com 2.60% 150.33x
wichmannfuneralhomes.com 1.36% 149.80x
wearegreenbay.com 17.10% 147.61x
wisconsinrapidstribune.com 4.06% 144.43x
brenengen.com 1.17% 143.81x
seehafernews.com 1.57% 142.57x
visiteauclaire.com 1.29% 142.14x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 32.42% 43.06x
Wisconsin Local Research Cluster 37.20% 35.15x
Minnesota Local News Cluster 26.73% 13.87x
North Dakota Cluster 8.77% 13.29x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 13.27x
Farming & Agriculture 1.63% 12.87x
Local & Travel England - North Midlands 0.05% 12.36x
Minnesota Community Business Cluster 5.08% 11.96x
South Dakota Cluster 5.48% 11.15x
Iowa Cluster 17.49% 10.67x
Composition Percentage: The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female