Explore the Wisconsin Travel & Tourism Cluster Audience
Below you'll find more information about the Wisconsin Travel & Tourism Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wisconsin Travel & Tourism Cluster audience.
INTERESTS
The Wisconsin Travel & Tourism Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Travel & Tourism Cluster audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 65.52% | 23.74x |
| Milwaukee Brewers Fans | 43.07% | 16.82x |
| Wisconsin County and Local Fair Visitors | 54.77% | 16.46x |
| Rapid City Trip Planners | 25.22% | 9.40x |
| Milwaukee Bucks Fans | 22.61% | 9.09x |
| Budget Wireless Shoppers | 24.70% | 8.96x |
| Minnesota Vikings Fans | 20.10% | 8.65x |
| Country Music Fans | 19.78% | 8.47x |
| Iowa Hawkeyes Fans | 21.53% | 8.43x |
| Liberal News Readers | 16.52% | 7.78x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Interest attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Travel & Tourism Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Travel & Tourism Cluster audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.06% | 1.67x |
| Lane Bryant | 0.06% | 1.67x |
| Eddie Bauer | 0.03% | 1.64x |
| Buckle | 0.34% | 1.49x |
| The North Face | 0.02% | 1.25x |
| Old Navy | 0.08% | 1.15x |
| The Childrens Place | 0.07% | 1.03x |
| Free People | 0.02% | 1.02x |
| Mens Wearhouse | 0.37% | 1.00x |
| Johnston and Murphy | 0.44% | 1.00x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Location attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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WEBSITES
The Wisconsin Travel & Tourism Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Travel & Tourism Cluster audience is whby.com.
| Website | Composition | Index |
| whby.com | 1.24% | 157.36x |
| marshfieldnewsherald.com | 2.71% | 154.11x |
| rhielfuneralhome.com | 1.00% | 153.96x |
| wxow.com | 8.76% | 153.93x |
| wisconsinrapidstribune.com | 4.13% | 150.81x |
| wearegreenbay.com | 16.40% | 150.43x |
| wausaupilotandreview.com | 1.25% | 149.69x |
| brenengen.com | 1.27% | 146.96x |
| seehafernews.com | 1.52% | 145.89x |
| stevenspointjournal.com | 4.25% | 145.42x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Web attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Travel & Tourism Cluster audience is Wisconsin Universities.
| Content Affinity | Composition | Index |
| Wisconsin Universities | 33.39% | 41.74x |
| Wisconsin Local Research Cluster | 38.47% | 34.35x |
| Minnesota Local News Cluster | 27.34% | 13.62x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.12% | 12.91x |
| North Dakota Cluster | 8.40% | 12.75x |
| Local & Travel England - North Midlands | 0.05% | 12.14x |
| Minnesota Community Business Cluster | 5.52% | 12.03x |
| Farming & Agriculture | 1.81% | 11.80x |
| South Dakota Cluster | 5.33% | 10.60x |
| Iowa Cluster | 17.84% | 10.03x |
Composition Percentage:
The overlap percentage between the Wisconsin Travel & Tourism Cluster audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Travel & Tourism Cluster audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Travel & Tourism Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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