Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1.7 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 63.16% 23.50x
Wisconsin County and Local Fair Visitors 64.80% 21.00x
Milwaukee Brewers Fans 50.35% 19.85x
Budget Wireless Shoppers 31.30% 12.41x
Milwaukee Bucks Fans 26.58% 10.71x
Liberal News Readers 19.73% 10.68x
Rapid City Trip Planners 22.74% 10.09x
Financial Business Intelligence Researchers 17.85% 9.68x
Advertising Professionals 18.45% 9.48x
Financial News Readers 17.71% 9.32x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 3.39x
White House Black Market 0.02% 2.52x
Victoria's Secret 0.03% 2.39x
Maurices 0.03% 2.29x
Buckle 0.01% 1.58x
Carhartt 0.21% 1.36x
Journeys 0.01% 1.26x
Old Navy 0.02% 1.15x
Mens Wearhouse 0.01% 0.93x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is cityofmadison.com.

Website Composition Index
cityofmadison.com 3.99% 115.26x
uwbadgers.com 1.99% 105.92x
maciverinstitute.com 3.20% 101.41x
beloitdailynews.com 2.23% 99.15x
wisconsin.gov 1.18% 98.53x
firstweber.com 2.62% 98.50x
uwalumni.com 1.84% 97.28x
visitmadison.com 1.53% 94.95x
radioplusinfo.com 1.51% 93.21x
wkow.com 41.56% 91.93x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 51.61% 33.82x
Wisconsin Local Research Cluster 50.06% 32.99x
Illinois College Sports 0.27% 17.81x
Illinois Education 0.35% 13.88x
Farming & Agriculture 0.89% 12.35x
Rural Living 0.02% 11.50x
Minnesota Community Business Cluster 3.06% 11.01x
North Dakota Cluster 9.31% 10.53x
England Tourism 0.01% 10.42x
Illinois News 16.10% 10.11x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male