Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1.2 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 62.91% 22.56x
Wisconsin County and Local Fair Visitors 65.04% 18.97x
Milwaukee Brewers Fans 44.41% 16.57x
Milwaukee Bucks Fans 28.23% 10.66x
Budget Wireless Shoppers 29.14% 10.64x
Rapid City Trip Planners 25.55% 9.31x
Liberal News Readers 20.27% 8.85x
Iowa Hawkeyes Fans 23.06% 8.78x
Country Music Fans 19.50% 8.30x
Minnesota Vikings Fans 19.49% 8.21x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.17x
Buckle 0.31% 1.36x
White House Black Market 0.33% 1.13x
Lane Bryant 0.05% 1.08x
Dressbarn 0.05% 1.08x
Mens Wearhouse 0.43% 1.03x
Eddie Bauer 0.02% 0.99x
REI 0.01% 0.98x
Columbia 0.01% 0.97x
Old Navy 0.08% 0.93x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is starkhomes.com.

Website Composition Index
starkhomes.com 2.03% 205.83x
madisonapartmentliving.com 1.01% 200.70x
hngnews.com 1.89% 191.01x
uwalumni.com 1.63% 184.24x
maciverinstitute.com 1.11% 180.98x
janesvillecvb.com 1.13% 175.50x
publichealthmdc.com 1.06% 173.04x
cityofmadison.com 13.28% 172.38x
wkow.com 30.09% 169.25x
uwcu.org 1.68% 167.36x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 41.97% 39.67x
Wisconsin Local Research Cluster 45.30% 37.84x
Illinois College Sports 0.75% 21.65x
Illinois Education 1.08% 14.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 13.57x
Local & Travel England - North Midlands 0.05% 11.77x
Illinois News 12.49% 11.39x
Minnesota Local News Cluster 24.09% 11.08x
North Dakota Cluster 7.65% 10.85x
Iowa Cluster 18.71% 10.23x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female