Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1.2 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 53.60% 26.11x
Milwaukee Brewers Fans 34.95% 19.12x
Milwaukee Bucks Fans 21.23% 12.32x
Budget Wireless Shoppers 19.41% 10.14x
Iowa Hawkeyes Fans 14.83% 8.80x
Rapid City Trip Planners 15.58% 8.78x
Minnesota Vikings Fans 11.87% 7.98x
Liberal News Readers 10.85% 7.83x
Chicago Trip Planners 18.69% 7.76x
NCAA Fans 12.50% 7.74x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Madewell.

Location Composition Index
Madewell 0.11% 7.85x
Kate Spade 0.11% 6.88x
The North Face 0.11% 5.54x
Free People 0.03% 2.33x
LL Bean 0.01% 1.96x
Columbia 0.02% 1.58x
Express 0.03% 1.28x
Ann Taylor 0.02% 1.20x
Michael Kors 0.02% 1.14x
Club Monaco 0.01% 1.12x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is giveshelter.org.

Website Composition Index
giveshelter.org 1.57% 280.30x
starkhomes.com 2.24% 271.08x
deancare.com 2.02% 267.23x
dailyunion.com 1.58% 249.08x
hngnews.com 4.58% 241.13x
schneiderfuneraldirectors.com 1.82% 235.67x
cityofmadison.com 13.82% 233.00x
janesvillecvb.com 1.01% 227.98x
ibmadison.com 1.10% 223.61x
ryanfuneralservice.com 2.22% 222.74x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 34.87% 47.96x
Wisconsin Local Research Cluster 35.53% 46.61x
Illinois College Sports 0.70% 21.27x
Illinois Education 1.55% 16.97x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.25% 11.89x
Minnesota Local News Cluster 17.66% 10.78x
Illinois News 7.69% 10.29x
College Sports 1.56% 10.25x
Minnesota Community Business Cluster 4.47% 9.61x
Iowa Cluster 11.54% 9.16x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male