Explore the Wisconsin Universities Audience
Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wisconsin Universities audience.
INTERESTS
The Wisconsin Universities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 62.62% | 23.99x |
| Wisconsin County and Local Fair Visitors | 65.78% | 21.91x |
| Milwaukee Brewers Fans | 46.89% | 18.99x |
| Budget Wireless Shoppers | 31.34% | 12.03x |
| Milwaukee Bucks Fans | 26.83% | 10.89x |
| U.S. Cellular Customers | 0.04% | 9.93x |
| Rapid City Trip Planners | 22.19% | 9.62x |
| Liberal News Readers | 20.24% | 9.57x |
| Country Music Fans | 19.34% | 8.89x |
| Competitive Sports Participants | 19.47% | 8.88x |
Composition Percentage:
The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 3.43x |
| Eddie Bauer | 0.01% | 2.68x |
| White House Black Market | 0.02% | 2.19x |
| Aeropostale | 0.02% | 1.83x |
| Buckle | 0.02% | 1.80x |
| Express | 0.02% | 1.69x |
| Talbots | 0.01% | 1.65x |
| Journeys | 0.03% | 1.61x |
| Victoria's Secret | 0.03% | 1.37x |
| Carhartt | 0.17% | 1.35x |
Composition Percentage:
The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
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WEBSITES
The Wisconsin Universities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Universities audience is cityofmadison.com.
| Website | Composition | Index |
| cityofmadison.com | 6.22% | 126.20x |
| beloitdailynews.com | 1.58% | 122.53x |
| uwbadgers.com | 2.89% | 116.92x |
| uwalumni.com | 1.69% | 108.47x |
| maciverinstitute.com | 1.25% | 107.48x |
| wkow.com | 36.92% | 104.36x |
| firstweber.com | 3.74% | 101.45x |
| visitmadison.com | 2.19% | 100.76x |
| wiscnews.com | 20.58% | 99.61x |
| gazettextra.com | 11.97% | 99.23x |
Composition Percentage:
The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Travel & Tourism Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Travel & Tourism Cluster | 48.11% | 36.41x |
| Wisconsin Local Research Cluster | 46.97% | 35.48x |
| Illinois College Sports | 0.42% | 21.86x |
| Illinois Education | 0.49% | 14.15x |
| Farming & Agriculture | 1.19% | 13.29x |
| Local & Travel England - North Midlands | 0.06% | 12.50x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.05% | 12.50x |
| Environmental Conservation | 0.06% | 12.36x |
| Rural Living | 0.03% | 11.64x |
| Local & Travel England - Northern England | 0.14% | 11.17x |
Composition Percentage:
The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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