Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 559.7 Thousand Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 559.7 thousand unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 52.06% 25.04x
Wisconsin County and Local Fair Visitors 72.00% 20.22x
Milwaukee Brewers Fans 40.56% 15.63x
Milwaukee Bucks Fans 34.02% 15.48x
Cabin Rental Researchers 38.61% 14.63x
Minnesota Vikings Fans 32.81% 12.20x
Chicago Bears Fans 35.28% 11.80x
Airbnb Researchers 7.50% 11.33x
Northwestern Wildcats Fans 26.78% 9.98x
Dairy Industry New Readers 14.73% 9.80x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.35x
Maurices 0.02% 0.96x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is hngnews.com.

Website Composition Index
hngnews.com 5.16% 242.49x
wiscnews.com 14.77% 212.01x
wkow.com 49.59% 206.73x
beloitdailynews.com 4.11% 186.60x
nbc15.com 43.87% 176.83x
wdtimes.com 1.55% 170.54x
uwbadgers.com 21.52% 150.57x
buckyslockerroom.com 1.81% 146.91x
madison.com 59.11% 139.23x
gazettextra.com 7.76% 138.54x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 42.33% 45.90x
Wisconsin Local Research Cluster 30.76% 44.75x
Illinois College Sports 0.54% 16.51x
College Sports 0.16% 11.52x
Farming & Agriculture 0.12% 11.31x
Fishing 1.34% 11.28x
Illinois News 6.78% 9.09x
Minnesota Local News Cluster 14.15% 9.05x
Virginia Athletics 0.05% 8.12x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.12% 8.07x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male