Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1.2 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 61.92% 20.75x
Milwaukee Brewers Fans 47.37% 17.17x
Wisconsin County and Local Fair Visitors 59.33% 16.92x
Budget Wireless Shoppers 38.78% 13.58x
Liberal News Readers 22.47% 11.92x
Rapid City Trip Planners 27.56% 11.30x
Financial Business Intelligence Researchers 21.55% 11.25x
Cholesterol Researchers 18.91% 11.15x
Milwaukee Bucks Fans 29.16% 11.13x
Advertising Professionals 20.12% 11.11x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Maurices.

Location Composition Index
Maurices 0.05% 1.75x
Lululemon 0.01% 1.72x
Eddie Bauer 0.01% 1.54x
Gap 0.02% 1.45x
Journeys 0.03% 1.40x
Aeropostale 0.02% 1.36x
American Eagle Outfitters 0.02% 1.25x
White House Black Market 0.02% 1.18x
Buckle 0.02% 1.16x
Lane Bryant 0.02% 1.07x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is cityofmadison.com.

Website Composition Index
cityofmadison.com 1.08% 162.09x
hngnews.com 7.26% 139.68x
wglr.com 2.07% 139.60x
uwalumni.com 1.42% 139.57x
fox47.com 2.60% 135.43x
badgerofhonor.com 1.14% 120.51x
wisconsin.gov 1.30% 120.12x
beloitdailynews.com 4.35% 118.45x
uwbadgers.com 5.43% 116.75x
wiscnews.com 18.63% 114.04x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Local Research Cluster.

Content Affinity Composition Index
Wisconsin Local Research Cluster 37.35% 38.83x
Wisconsin Travel & Tourism Cluster 44.43% 37.57x
Illinois Education 0.06% 23.18x
Minnesota Community Business Cluster 1.26% 16.54x
Illinois College Sports 0.42% 16.07x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 15.11x
Paper & Packaging 0.03% 14.09x
North Dakota Cluster 8.11% 12.54x
Illinois News 13.76% 11.81x
College Sports 0.33% 11.63x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male