Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1.3 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 53.48% 34.33x
Milwaukee Brewers Fans 34.12% 21.87x
Milwaukee Bucks Fans 19.19% 13.21x
Budget Wireless Shoppers 20.11% 12.49x
Rapid City Trip Planners 17.24% 10.99x
Iowa Hawkeyes Fans 15.64% 10.39x
Liberal News Readers 13.78% 9.87x
Minnesota Vikings Fans 12.58% 9.75x
Country Music Fans 11.95% 9.23x
NCAA Fans 14.16% 9.15x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is LL Bean.

Location Composition Index
LL Bean 0.03% 3.45x
Free People 0.06% 2.76x
Madewell 0.05% 1.99x
The North Face 0.03% 1.53x
Lane Bryant 0.05% 1.39x
Lululemon 0.07% 1.37x
Buckle 0.21% 1.30x
Old Navy 0.11% 1.29x
Express Outlets 0.01% 1.28x
Dressbarn 0.06% 1.27x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is starkhomes.com.

Website Composition Index
starkhomes.com 2.09% 210.74x
schneiderfuneraldirectors.com 1.12% 196.96x
hngnews.com 2.32% 194.19x
dailyunion.com 1.07% 191.44x
uwalumni.com 2.10% 184.56x
madisonorpheum.com 1.20% 181.68x
maciverinstitute.com 1.30% 179.73x
cityofmadison.com 13.81% 178.03x
janesvillecvb.com 1.10% 177.59x
publichealthmdc.com 1.03% 177.15x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 39.58% 42.42x
Wisconsin Local Research Cluster 44.68% 38.55x
Illinois College Sports 0.83% 21.19x
Illinois Education 1.24% 15.06x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 13.46x
Minnesota Local News Cluster 21.89% 10.78x
College Sports 1.49% 10.75x
Illinois News 10.42% 10.39x
North Dakota Cluster 6.19% 9.70x
Iowa Cluster 16.10% 9.50x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male