Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 806.7 Thousand Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 806.7 thousand unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 63.22% 22.00x
Milwaukee Brewers Fans 45.49% 18.25x
Wisconsin County and Local Fair Visitors 62.03% 18.02x
Milwaukee Bucks Fans 28.42% 13.00x
Liberal News Readers 11.93% 11.05x
Rapid City Trip Planners 19.66% 10.67x
Iowa Hawkeyes Fans 23.20% 9.81x
Cholesterol Researchers 7.46% 9.70x
Competitive Sports Participants 11.81% 9.67x
Financial Business Intelligence Researchers 11.51% 9.40x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Free People.

Location Composition Index
Free People 0.01% 3.64x
Lululemon 0.02% 3.04x
Aeropostale 0.03% 1.91x
Eddie Bauer 0.01% 1.75x
White House Black Market 0.02% 1.46x
Maurices 0.05% 1.45x
Journeys 0.03% 1.24x
Lane Bryant 0.02% 1.20x
Zumiez 0.02% 1.12x
Banana Republic 0.02% 1.09x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is fox47.com.

Website Composition Index
fox47.com 1.56% 158.02x
hngnews.com 9.49% 156.60x
wisconsin.gov 1.16% 141.14x
wiscnews.com 16.69% 136.18x
uwplatt.edu 1.17% 133.34x
ibmadison.com 1.15% 133.15x
wkow.com 42.56% 132.70x
beloitdailynews.com 5.78% 129.63x
wissports.net 3.14% 128.67x
badgerofhonor.com 2.69% 124.06x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Local Research Cluster.

Content Affinity Composition Index
Wisconsin Local Research Cluster 33.92% 39.66x
Wisconsin Travel & Tourism Cluster 43.87% 32.39x
Illinois College Sports 0.81% 16.87x
College Sports 0.36% 14.92x
Fishing 1.95% 10.81x
Virginia Athletics 0.12% 10.42x
Farming & Agriculture 0.24% 10.40x
Minnesota Community Business Cluster 0.24% 10.09x
Minnesota Local News Cluster 20.61% 9.47x
Illinois News 10.73% 9.34x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male