Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1.2 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Milwaukee Brewers Fans.

Interest Composition Index
Milwaukee Brewers Fans 47.39% 16.88x
Green Bay Packers Fans 64.80% 16.59x
Wisconsin County and Local Fair Visitors 63.00% 13.79x
Budget Wireless Shoppers 40.82% 10.39x
Liberal News Readers 25.88% 9.84x
Financial Business Intelligence Researchers 24.86% 9.23x
Rapid City Trip Planners 30.07% 9.19x
Financial News Readers 23.19% 9.11x
Competitive Sports Participants 25.15% 8.89x
Advertising Professionals 24.68% 8.77x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 1.86x
Victoria's Secret 0.03% 1.65x
Journeys 0.03% 1.59x
White House Black Market 0.02% 1.55x
Carhartt 0.27% 1.37x
Maurices 0.03% 1.36x
Hollister 0.01% 1.27x
Zumiez 0.01% 1.17x
Gymboree 0.01% 1.15x
Dressbarn 0.01% 1.13x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is cityofmadison.com.

Website Composition Index
cityofmadison.com 2.68% 132.11x
hngnews.com 2.16% 121.72x
uwbadgers.com 1.45% 120.53x
radioplusinfo.com 1.30% 119.40x
firstweber.com 1.75% 116.82x
visitmadison.com 1.04% 111.54x
wisconsin.gov 1.09% 110.98x
uwalumni.com 1.76% 109.98x
dailyunion.com 1.32% 109.26x
maciverinstitute.com 3.76% 108.39x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 48.28% 32.48x
Wisconsin Local Research Cluster 45.83% 31.17x
Illinois College Sports 0.24% 18.40x
Rural Living 0.02% 16.21x
Illinois Education 0.26% 14.44x
Minnesota Community Business Cluster 2.87% 12.19x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 11.90x
Farming & Agriculture 0.63% 11.83x
Local & Travel England - North Midlands 0.07% 11.56x
Environmental Conservation 0.06% 11.27x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male