Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1.1 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 61.99% 21.01x
Wisconsin County and Local Fair Visitors 60.94% 18.07x
Milwaukee Brewers Fans 49.12% 17.74x
Budget Wireless Shoppers 38.17% 13.76x
Liberal News Readers 21.01% 11.75x
Financial Business Intelligence Researchers 20.24% 11.37x
Rapid City Trip Planners 26.28% 11.30x
Competitive Sports Participants 19.99% 11.30x
Milwaukee Bucks Fans 27.93% 10.98x
Cholesterol Researchers 17.52% 10.90x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 2.86x
White House Black Market 0.01% 2.59x
Victoria's Secret 0.01% 2.07x
Maurices 0.01% 1.94x
Carhartt 0.07% 1.32x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is cityofmadison.com.

Website Composition Index
cityofmadison.com 1.20% 157.57x
hngnews.com 5.25% 134.74x
wglr.com 1.91% 134.27x
fox47.com 2.46% 128.68x
dailyunion.com 2.16% 125.47x
uwalumni.com 1.72% 125.22x
beloitdailynews.com 3.80% 119.96x
maciverinstitute.com 3.39% 118.30x
wisconsin.gov 1.36% 113.87x
wiscnews.com 17.63% 113.40x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Local Research Cluster.

Content Affinity Composition Index
Wisconsin Local Research Cluster 38.13% 38.69x
Wisconsin Travel & Tourism Cluster 44.25% 38.38x
Minnesota Community Business Cluster 1.50% 16.42x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 16.10x
Illinois Education 0.07% 15.41x
Illinois College Sports 0.32% 13.73x
Farming & Agriculture 0.34% 13.22x
North Dakota Cluster 8.43% 12.59x
Alaska Cluster 1.48% 12.01x
Fishing 2.54% 11.89x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male