Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1.5 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 62.62% 23.99x
Wisconsin County and Local Fair Visitors 65.78% 21.91x
Milwaukee Brewers Fans 46.89% 18.99x
Budget Wireless Shoppers 31.34% 12.03x
Milwaukee Bucks Fans 26.83% 10.89x
U.S. Cellular Customers 0.04% 9.93x
Rapid City Trip Planners 22.19% 9.62x
Liberal News Readers 20.24% 9.57x
Country Music Fans 19.34% 8.89x
Competitive Sports Participants 19.47% 8.88x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Maurices.

Location Composition Index
Maurices 0.02% 3.43x
Eddie Bauer 0.01% 2.68x
White House Black Market 0.02% 2.19x
Aeropostale 0.02% 1.83x
Buckle 0.02% 1.80x
Express 0.02% 1.69x
Talbots 0.01% 1.65x
Journeys 0.03% 1.61x
Victoria's Secret 0.03% 1.37x
Carhartt 0.17% 1.35x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is cityofmadison.com.

Website Composition Index
cityofmadison.com 6.22% 126.20x
beloitdailynews.com 1.58% 122.53x
uwbadgers.com 2.89% 116.92x
uwalumni.com 1.69% 108.47x
maciverinstitute.com 1.25% 107.48x
wkow.com 36.92% 104.36x
firstweber.com 3.74% 101.45x
visitmadison.com 2.19% 100.76x
wiscnews.com 20.58% 99.61x
gazettextra.com 11.97% 99.23x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 48.11% 36.41x
Wisconsin Local Research Cluster 46.97% 35.48x
Illinois College Sports 0.42% 21.86x
Illinois Education 0.49% 14.15x
Farming & Agriculture 1.19% 13.29x
Local & Travel England - North Midlands 0.06% 12.50x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 12.50x
Environmental Conservation 0.06% 12.36x
Rural Living 0.03% 11.64x
Local & Travel England - Northern England 0.14% 11.17x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female