Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1.3 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 52.28% 34.64x
Milwaukee Brewers Fans 32.48% 23.01x
Milwaukee Bucks Fans 20.55% 14.50x
Budget Wireless Shoppers 20.45% 11.97x
Rapid City Trip Planners 16.93% 10.70x
Iowa Hawkeyes Fans 14.68% 10.44x
Minnesota Vikings Fans 12.54% 9.79x
Liberal News Readers 12.14% 9.69x
NCAA Fans 13.59% 9.22x
Chicago Cubs Fans 11.97% 9.14x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.85x
Kate Spade 0.02% 2.20x
Free People 0.03% 2.09x
Madewell 0.02% 1.44x
Buckle 0.10% 1.40x
Urban Outfitters 0.04% 1.33x
Lane Bryant 0.04% 1.22x
Lululemon 0.05% 1.18x
Eddie Bauer 0.01% 1.10x
Gap 0.04% 1.07x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is starkhomes.com.

Website Composition Index
starkhomes.com 1.96% 213.10x
deancare.com 1.19% 210.99x
schneiderfuneraldirectors.com 1.37% 194.28x
hngnews.com 2.77% 192.10x
dailyunion.com 1.17% 189.83x
cityofmadison.com 13.27% 181.44x
uwalumni.com 2.64% 180.93x
ryanfuneralservice.com 2.28% 175.10x
maciverinstitute.com 1.57% 174.71x
wkow.com 27.22% 170.76x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 37.41% 44.67x
Wisconsin Local Research Cluster 41.77% 42.11x
Illinois College Sports 0.90% 20.22x
Illinois Education 1.30% 15.00x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 13.05x
Minnesota Local News Cluster 20.31% 10.93x
Illinois News 9.17% 10.45x
College Sports 1.54% 10.26x
Local & Travel England - North Midlands 0.03% 9.70x
Minnesota Community Business Cluster 4.42% 9.47x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male