Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1.1 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 53.71% 26.43x
Milwaukee Bucks Fans 19.68% 12.27x
Budget Wireless Shoppers 21.10% 10.52x
Rapid City Trip Planners 16.50% 8.57x
Iowa Hawkeyes Fans 14.10% 8.37x
Minnesota Vikings Fans 10.68% 7.66x
Chicago Trip Planners 19.18% 7.66x
NCAA Fans 11.46% 7.65x
MLB Fans 11.00% 7.44x
College Football Fans 13.24% 7.42x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Madewell.

Location Composition Index
Madewell 0.09% 8.46x
Kate Spade 0.10% 6.67x
The North Face 0.10% 6.63x
Free People 0.03% 2.70x
Zumiez 0.03% 1.68x
Uniqlo 0.01% 1.48x
Michael Kors 0.02% 1.40x
Columbia 0.01% 1.26x
American Eagle Outfitters 0.04% 1.25x
Express 0.02% 1.23x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is giveshelter.org.

Website Composition Index
giveshelter.org 2.06% 319.95x
starkhomes.com 2.55% 309.61x
deancare.com 2.65% 305.51x
dailyunion.com 1.99% 282.07x
hngnews.com 6.02% 273.64x
schneiderfuneraldirectors.com 1.81% 265.99x
cityofmadison.com 16.08% 265.50x
ryanfuneralservice.com 2.12% 258.87x
ibmadison.com 1.49% 250.59x
mmoca.org 1.45% 249.11x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 35.14% 50.18x
Wisconsin Local Research Cluster 35.18% 49.78x
Illinois College Sports 0.53% 24.57x
Illinois Education 1.65% 17.11x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.25% 11.46x
Illinois News 7.29% 10.55x
Minnesota Local News Cluster 16.36% 10.00x
College Sports 1.39% 9.76x
Minnesota Community Business Cluster 4.27% 9.46x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.25% 9.34x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999