Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 61.22% 20.48x
Wisconsin County and Local Fair Visitors 61.32% 16.81x
Milwaukee Brewers Fans 47.38% 16.72x
Budget Wireless Shoppers 38.47% 13.30x
Milwaukee Bucks Fans 30.22% 11.45x
Liberal News Readers 20.92% 11.13x
Rapid City Trip Planners 25.87% 10.93x
Cholesterol Researchers 17.56% 10.66x
Financial Business Intelligence Researchers 19.77% 10.37x
Competitive Sports Participants 19.57% 10.35x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Maurices.

Location Composition Index
Maurices 0.07% 1.72x
Aeropostale 0.03% 1.58x
Eddie Bauer 0.01% 1.53x
Lane Bryant 0.03% 1.48x
Journeys 0.04% 1.41x
White House Black Market 0.03% 1.38x
Lululemon 0.01% 1.37x
Dressbarn 0.03% 1.32x
Express 0.03% 1.31x
Zumiez 0.02% 1.31x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is uwalumni.com.

Website Composition Index
uwalumni.com 1.01% 154.59x
hngnews.com 8.16% 147.65x
wglr.com 2.15% 142.73x
fox47.com 2.50% 141.24x
ibmadison.com 1.01% 132.16x
wisconsin.gov 1.29% 124.74x
beloitdailynews.com 4.91% 120.44x
wiscnews.com 18.61% 120.43x
wkow.com 43.95% 119.77x
nbc15.com 47.55% 112.48x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Local Research Cluster.

Content Affinity Composition Index
Wisconsin Local Research Cluster 35.48% 40.19x
Wisconsin Travel & Tourism Cluster 42.95% 35.44x
Illinois Education 0.03% 20.55x
Illinois College Sports 0.47% 17.69x
Minnesota Community Business Cluster 0.89% 15.58x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 14.47x
College Sports 0.29% 12.52x
Fishing 2.35% 11.86x
Paper & Packaging 0.02% 11.41x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.13% 11.30x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male