Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 569.6 Thousand Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 569.6 thousand unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 67.13% 21.50x
Milwaukee Brewers Fans 45.78% 17.61x
Wisconsin County and Local Fair Visitors 68.42% 16.93x
Milwaukee Bucks Fans 35.61% 12.59x
Rapid City Trip Planners 18.30% 9.53x
COVID Testing Researchers 6.95% 9.16x
Cholesterol Researchers 3.92% 9.16x
Iowa Hawkeyes Fans 23.77% 9.07x
Airbnb Researchers 11.08% 9.03x
Dairy Industry New Readers 19.10% 8.94x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Carhartt.

Location Composition Index
Carhartt 0.03% 3.11x
Free People 0.01% 2.81x
Mens Wearhouse 0.03% 2.11x
White House Black Market 0.03% 1.78x
Aeropostale 0.03% 1.72x
Journeys 0.04% 1.61x
Maurices 0.04% 1.40x
Dressbarn 0.01% 1.21x
Old Navy 0.03% 1.16x
Express 0.02% 1.01x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is hngnews.com.

Website Composition Index
hngnews.com 8.98% 210.96x
wkow.com 40.85% 190.64x
wiscnews.com 15.27% 185.31x
badgerofhonor.com 1.86% 173.53x
dailyunion.com 2.76% 171.63x
beloitdailynews.com 5.74% 168.10x
wglr.com 2.05% 166.01x
nbc15.com 48.32% 158.55x
wdtimes.com 2.14% 151.18x
iceagetrail.org 1.73% 141.32x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Local Research Cluster.

Content Affinity Composition Index
Wisconsin Local Research Cluster 35.03% 43.13x
Wisconsin Travel & Tourism Cluster 43.92% 39.40x
Illinois College Sports 0.64% 18.70x
College Sports 0.23% 15.08x
Virginia Athletics 0.08% 10.86x
Fishing 1.67% 10.03x
Minnesota Local News Cluster 17.76% 9.77x
Illinois News 9.24% 9.61x
Farming & Agriculture 0.13% 9.42x
Iowa Cluster 11.26% 8.54x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male