Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1.2 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 62.40% 22.34x
Wisconsin County and Local Fair Visitors 64.74% 19.32x
Milwaukee Brewers Fans 45.62% 17.45x
Milwaukee Bucks Fans 29.10% 11.18x
Budget Wireless Shoppers 31.27% 11.10x
Rapid City Trip Planners 27.45% 9.77x
Liberal News Readers 21.74% 9.62x
Iowa Hawkeyes Fans 24.71% 9.48x
Competitive Sports Participants 21.35% 9.16x
NCAA Fans 21.63% 8.98x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.75x
The North Face 0.02% 1.52x
Eddie Bauer 0.02% 1.41x
Carhartt 0.21% 1.37x
Dressbarn 0.04% 1.33x
Lane Bryant 0.04% 1.29x
Lululemon 0.04% 1.27x
Free People 0.02% 1.08x
American Eagle Outfitters 0.05% 1.06x
Madewell 0.01% 1.02x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is starkhomes.com.

Website Composition Index
starkhomes.com 1.81% 216.06x
hngnews.com 1.41% 204.05x
maciverinstitute.com 1.03% 185.70x
janesvillecvb.com 1.06% 180.84x
uwcu.org 1.22% 180.34x
cityofmadison.com 12.48% 178.27x
wkow.com 30.69% 177.64x
uwbadgers.com 5.58% 177.42x
uwalumni.com 1.70% 174.90x
shopeasttowne-mall.com 1.06% 168.83x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 42.42% 40.97x
Wisconsin Local Research Cluster 44.86% 38.97x
Illinois College Sports 0.64% 23.42x
Illinois Education 0.87% 15.12x
Local & Travel England - North Midlands 0.06% 14.05x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 14.00x
Illinois News 13.51% 12.52x
Minnesota Local News Cluster 24.75% 12.09x
Farming & Agriculture 1.72% 12.02x
North Dakota Cluster 8.40% 11.97x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female