Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1.1 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 61.18% 22.52x
Wisconsin County and Local Fair Visitors 61.27% 18.77x
Milwaukee Brewers Fans 49.89% 18.55x
Budget Wireless Shoppers 36.26% 14.36x
Liberal News Readers 22.16% 13.52x
Financial Business Intelligence Researchers 21.49% 12.61x
Rapid City Trip Planners 27.56% 12.50x
Competitive Sports Participants 21.01% 12.07x
Financial News Readers 20.22% 12.06x
Advertising Professionals 20.72% 11.77x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Maurices.

Location Composition Index
Maurices 0.04% 2.38x
Dressbarn 0.01% 1.67x
Aeropostale 0.02% 1.65x
Zumiez 0.01% 1.53x
White House Black Market 0.02% 1.45x
Gymboree 0.01% 1.34x
American Eagle Outfitters 0.01% 1.25x
Carhartt 0.15% 1.23x
Old Navy 0.02% 1.18x
Express 0.01% 1.18x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is cityofmadison.com.

Website Composition Index
cityofmadison.com 1.71% 154.92x
firstweber.com 1.13% 136.76x
hngnews.com 3.42% 130.26x
wglr.com 1.63% 124.16x
uwalumni.com 1.64% 123.10x
dailyunion.com 1.77% 122.97x
wisconsinhistory.org 1.19% 116.69x
wiscnews.com 17.54% 115.98x
maciverinstitute.com 3.71% 115.79x
shorewest.com 1.18% 114.47x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Local Research Cluster.

Content Affinity Composition Index
Wisconsin Local Research Cluster 39.94% 41.86x
Wisconsin Travel & Tourism Cluster 44.61% 40.79x
Illinois College Sports 0.17% 19.66x
Illinois Education 0.14% 18.00x
Minnesota Community Business Cluster 2.07% 16.54x
Farming & Agriculture 0.46% 15.47x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 14.66x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.12% 14.19x
North Dakota Cluster 9.10% 13.53x
Alaska Cluster 2.07% 12.80x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male