Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1.1 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 61.43% 22.85x
Wisconsin County and Local Fair Visitors 64.13% 18.41x
Milwaukee Brewers Fans 45.79% 17.18x
Budget Wireless Shoppers 32.71% 11.36x
Milwaukee Bucks Fans 30.09% 11.11x
Rapid City Trip Planners 28.32% 10.25x
Liberal News Readers 24.77% 10.01x
Iowa Hawkeyes Fans 26.78% 9.77x
Country Music Fans 23.10% 9.73x
Tampa and St Petersburg Trip Planners 22.78% 9.58x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.53x
Dressbarn 0.04% 1.53x
Eddie Bauer 0.03% 1.42x
Buckle 0.06% 1.37x
Talbots 0.03% 1.33x
Lane Bryant 0.04% 1.22x
Carhartt 0.32% 1.21x
Coach 0.04% 1.13x
Urban Outfitters 0.03% 1.09x
Brooks Brothers 0.02% 1.09x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is starkhomes.com.

Website Composition Index
starkhomes.com 1.51% 204.56x
hngnews.com 1.05% 188.38x
dailyunion.com 1.02% 181.65x
janesvillecvb.com 1.01% 176.56x
cityofmadison.com 11.31% 174.04x
uwcu.org 1.05% 169.07x
uwbadgers.com 4.99% 166.86x
shopeasttowne-mall.com 1.07% 164.02x
ryanfuneralservice.com 1.58% 156.17x
uwalumni.com 2.22% 155.79x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 41.75% 39.88x
Wisconsin Local Research Cluster 42.31% 39.11x
Illinois College Sports 0.61% 25.44x
Illinois Education 0.79% 16.30x
Local & Travel England - North Midlands 0.08% 15.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 14.51x
Farming & Agriculture 1.66% 13.51x
Illinois News 13.63% 13.19x
North Dakota Cluster 9.47% 13.18x
Minnesota Local News Cluster 25.16% 12.34x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male