Explore the Wisconsin Universities Audience
Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Wisconsin Universities audience.
INTERESTS
The Wisconsin Universities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 61.22% | 20.48x |
| Wisconsin County and Local Fair Visitors | 61.32% | 16.81x |
| Milwaukee Brewers Fans | 47.38% | 16.72x |
| Budget Wireless Shoppers | 38.47% | 13.30x |
| Milwaukee Bucks Fans | 30.22% | 11.45x |
| Liberal News Readers | 20.92% | 11.13x |
| Rapid City Trip Planners | 25.87% | 10.93x |
| Cholesterol Researchers | 17.56% | 10.66x |
| Financial Business Intelligence Researchers | 19.77% | 10.37x |
| Competitive Sports Participants | 19.57% | 10.35x |
Composition Percentage:
The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
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APPAREL RETAILERS
The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.07% | 1.72x |
| Aeropostale | 0.03% | 1.58x |
| Eddie Bauer | 0.01% | 1.53x |
| Lane Bryant | 0.03% | 1.48x |
| Journeys | 0.04% | 1.41x |
| White House Black Market | 0.03% | 1.38x |
| Lululemon | 0.01% | 1.37x |
| Dressbarn | 0.03% | 1.32x |
| Express | 0.03% | 1.31x |
| Zumiez | 0.02% | 1.31x |
Composition Percentage:
The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
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WEBSITES
The Wisconsin Universities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wisconsin Universities audience is uwalumni.com.
| Website | Composition | Index |
| uwalumni.com | 1.01% | 154.59x |
| hngnews.com | 8.16% | 147.65x |
| wglr.com | 2.15% | 142.73x |
| fox47.com | 2.50% | 141.24x |
| ibmadison.com | 1.01% | 132.16x |
| wisconsin.gov | 1.29% | 124.74x |
| beloitdailynews.com | 4.91% | 120.44x |
| wiscnews.com | 18.61% | 120.43x |
| wkow.com | 43.95% | 119.77x |
| nbc15.com | 47.55% | 112.48x |
Composition Percentage:
The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Local Research Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Local Research Cluster | 35.48% | 40.19x |
| Wisconsin Travel & Tourism Cluster | 42.95% | 35.44x |
| Illinois Education | 0.03% | 20.55x |
| Illinois College Sports | 0.47% | 17.69x |
| Minnesota Community Business Cluster | 0.89% | 15.58x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 14.47x |
| College Sports | 0.29% | 12.52x |
| Fishing | 2.35% | 11.86x |
| Paper & Packaging | 0.02% | 11.41x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.13% | 11.30x |
Composition Percentage:
The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
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DEMOGRAPHICS
The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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