Dstillery Audiences

WISCONSIN UNIVERSITIES

Audience Size: 1.4 Million Devices

Explore the Wisconsin Universities Audience

Below you'll find more information about the Wisconsin Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Wisconsin Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Wisconsin Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wisconsin Universities audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 50.69% 29.76x
Milwaukee Brewers Fans 32.77% 20.02x
Milwaukee Bucks Fans 19.75% 12.57x
Budget Wireless Shoppers 19.26% 10.37x
Iowa Hawkeyes Fans 13.87% 9.14x
Rapid City Trip Planners 15.81% 9.09x
Minnesota Vikings Fans 11.60% 8.45x
Liberal News Readers 11.22% 8.25x
NCAA Fans 13.06% 8.08x
MLB Fans 12.11% 7.86x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Interest attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wisconsin Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wisconsin Universities audience is Kate Spade.

Location Composition Index
Kate Spade 0.09% 5.57x
Madewell 0.09% 5.19x
The North Face 0.08% 3.91x
Free People 0.06% 3.37x
LL Bean 0.02% 3.15x
Express Outlets 0.01% 2.31x
Columbia 0.02% 2.12x
Zumiez 0.04% 1.36x
American Eagle Outfitters 0.06% 1.33x
Ralph Lauren 0.01% 1.25x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Location attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wisconsin Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wisconsin Universities audience is giveshelter.org.

Website Composition Index
giveshelter.org 1.06% 269.49x
starkhomes.com 1.79% 262.29x
deancare.com 1.36% 258.49x
dailyunion.com 1.21% 237.52x
hngnews.com 3.11% 233.71x
schneiderfuneraldirectors.com 1.59% 230.91x
cityofmadison.com 12.49% 224.78x
uwalumni.com 3.05% 214.87x
ryanfuneralservice.com 2.05% 213.63x
wkow.com 23.74% 210.47x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Web attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wisconsin Universities audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 35.01% 46.10x
Wisconsin Local Research Cluster 37.54% 44.95x
Illinois College Sports 0.93% 19.44x
Illinois Education 1.41% 16.72x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 12.98x
Minnesota Local News Cluster 18.21% 11.06x
College Sports 1.59% 10.63x
Illinois News 7.78% 10.25x
Minnesota Community Business Cluster 4.14% 9.64x
Iowa Cluster 12.33% 9.24x
Composition Percentage: The overlap percentage between the Wisconsin Universities audience and the Content Affinity attribute.
Index: A comparison of the Wisconsin Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wisconsin Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male