Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 29.2 Thousand Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 29.2 thousand unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Online Home Decor Shoppers.

Interest Composition Index
Online Home Decor Shoppers 46.40% 30.61x
Home Rug Shoppers 63.31% 29.32x
Home Goods Supercenter Shoppers 63.31% 29.32x
Apartment Furniture Shoppers 48.92% 29.17x
Bargain Shopping Researchers 46.76% 28.89x
Big Box Shoppers 60.07% 28.49x
Budget Grocery Shoppers 55.76% 27.92x
Discount Big Box Shoppers 51.08% 27.36x
Trendy Shoe Shoppers 44.60% 27.22x
Louisiana Activities Researchers 42.09% 24.61x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.10% 5.05x
Express 0.06% 3.25x
Lane Bryant 0.06% 2.73x
Mens Wearhouse 0.06% 2.17x
Victoria's Secret 0.06% 2.16x
LOFT 0.05% 2.12x
Banana Republic 0.03% 1.92x
Jos A. Bank Clothiers 0.03% 1.91x
Old Navy 0.06% 1.86x
Forever 21 0.02% 1.81x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is catofashions.com.

Website Composition Index
catofashions.com 60.16% 256.08x
cvs.com 16.29% 72.55x
blackamericaweb.com 12.85% 56.16x
thejasminebrand.com 13.93% 50.88x
mtonews.com 14.86% 49.54x
bckonline.com 15.68% 45.50x
mortgageafterlife.com 17.80% 45.37x
partycity.com 20.83% 44.37x
mediavine.com 27.71% 43.32x
healthtopquestions.com 6.77% 41.38x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 3.92% 69.02x
Promo Codes 1.35% 40.16x
Party Planning & Invitations 11.04% 25.89x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.09% 25.80x
Career Cluster A 1.73% 23.31x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.63% 23.04x
Medical Diagnostics 2.44% 22.77x
Teen Hair 2.05% 21.71x
People Search 3.98% 21.07x
Chain Restaurants 15.47% 20.79x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female