Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 1.6 Million Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 36.84% 21.96x
Plus Size Women 51.14% 21.86x
Shoe Shoppers 32.71% 18.17x
Leather Goods Shoppers 29.17% 18.09x
Bed & Bath Shoppers 33.65% 17.69x
Fragrance Shoppers 32.59% 16.64x
Budget Grocery Shoppers 21.90% 16.45x
Shapewear & Leggings Shoppers 28.36% 15.84x
Home Goods Shoppers 26.89% 15.07x
Bargain Shopping Researchers 20.05% 14.96x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 2.59x
Aeropostale 0.01% 1.38x
Dressbarn 0.04% 1.32x
J. Crew 0.03% 1.31x
Old Navy 0.06% 1.28x
Mens Wearhouse 0.45% 1.24x
The Childrens Place 0.04% 1.23x
Lane Bryant 0.05% 1.22x
Supreme 0.01% 1.20x
Jos A. Bank Clothiers 0.26% 1.16x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is loralette.com.

Website Composition Index
loralette.com 7.27% 167.67x
metrostyle.com 8.54% 125.81x
fashiontofigure.com 6.86% 124.19x
ullapopken.com 2.28% 111.27x
citychiconline.com 5.35% 108.24x
dressbarn.com 4.94% 106.01x
belk.com 3.68% 104.80x
shopversona.com 1.09% 101.81x
especiallyyours.com 6.99% 100.11x
catofashions.com 12.08% 98.50x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 5.00% 22.72x
Beach & Intimate Wear 1.79% 22.13x
African-American Hair 7.99% 20.35x
Higher-End Fashion Brands 2.21% 19.14x
Home Decoration - Crafts & Kids 2.67% 19.08x
Custom Gifts 4.91% 18.19x
Unique & Personalized Fashion 4.05% 17.78x
As Seen On TV Products 0.11% 17.08x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.47% 16.00x
Holiday Gifts 1.00% 15.49x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female