Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 341.4 Thousand Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 341.4 thousand unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Leather Goods Shoppers.

Interest Composition Index
Leather Goods Shoppers 60.33% 19.89x
Wig Shoppers 64.11% 19.33x
Budget Grocery Shoppers 54.29% 19.06x
Shoe Shoppers 58.68% 18.23x
Home Rug Shoppers 55.17% 18.06x
Home Goods Supercenter Shoppers 55.17% 18.06x
Big Box Shoppers 52.55% 17.77x
Bed & Bath Shoppers 60.44% 17.62x
Trendy Shoe Shoppers 45.35% 17.49x
Department Store Shoppers 52.72% 17.29x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is Talbots.

Location Composition Index
Talbots 0.02% 2.42x
Express 0.02% 2.05x
White House Black Market 0.02% 1.87x
Jos A. Bank Clothiers 0.01% 1.78x
Chicos 0.02% 1.66x
The Childrens Place 0.02% 1.58x
Aeropostale 0.01% 1.53x
Victoria's Secret 0.02% 1.26x
Journeys 0.01% 1.07x
Carhartt 0.15% 0.96x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is metrostyle.com.

Website Composition Index
metrostyle.com 7.19% 332.42x
fashiontofigure.com 10.10% 322.05x
especiallyyours.com 7.13% 276.16x
ashleystewart.com 29.35% 257.60x
aerosoles.com 3.64% 230.77x
chadwicks.com 17.26% 225.68x
avenue.com 25.08% 219.84x
blackartdepot.com 3.18% 194.03x
ilovedooney.com 7.90% 188.62x
evine.com 11.02% 168.73x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.56% 47.86x
Fashion & Retail 20.00% 46.93x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.72% 46.55x
African-American Hair 7.68% 44.40x
Home Decoration - Crafts & Kids 1.35% 35.90x
Party Suppliers 6.97% 34.61x
Shopping Catalogs 2.45% 34.45x
Custom Gifts 3.04% 31.97x
Beach & Intimate Wear 0.49% 31.53x
Men's Fashion Shopping 0.15% 30.81x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female