Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 84.5 Thousand Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 84.5 thousand unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 51.27% 29.40x
Budget Grocery Shoppers 64.19% 29.19x
Online Home Decor Shoppers 51.86% 28.54x
Trendy Shoe Shoppers 51.66% 27.92x
Home Goods Supercenter Shoppers 69.08% 27.64x
Home Rug Shoppers 69.08% 27.64x
Apartment Furniture Shoppers 53.62% 27.12x
Big Box Shoppers 66.73% 26.10x
Discount Big Box Shoppers 53.82% 25.51x
Louisiana Activities Researchers 50.29% 24.74x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is Express.

Location Composition Index
Express 0.05% 5.77x
The Childrens Place 0.05% 4.15x
Journeys 0.05% 3.89x
American Eagle Outfitters 0.04% 3.87x
Victoria's Secret 0.05% 3.66x
White House Black Market 0.02% 1.88x
Buckle 0.02% 1.73x
Old Navy 0.02% 1.21x
Carhartt 0.09% 0.81x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is catofashions.com.

Website Composition Index
catofashions.com 44.51% 178.43x
dollartree.com 10.07% 116.03x
popularsuperstars.com 16.23% 80.07x
rickeysmileymorningshow.com 6.87% 74.04x
careerbuilder.com 6.90% 73.12x
thereal.com 7.36% 71.53x
urbanbellemag.com 13.32% 70.87x
theybf.com 8.50% 70.36x
healthnfitness.net 8.77% 67.67x
tvone.tv 8.66% 60.47x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 9.19% 231.54x
African-American Hair 4.42% 101.28x
Furniture Shopping 10.17% 60.46x
Unique & Personalized Fashion 2.06% 53.27x
Promo Codes 2.21% 47.88x
Shopping Catalogs 1.30% 46.41x
Perfume, Makeup & Cosmetics 0.94% 46.31x
Bridal Fashion 0.72% 38.31x
Shoes & Accessories 0.94% 34.91x
Pharmacy 1.23% 32.86x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female