Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 839.3 Thousand Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 839.3 thousand unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 58.91% 22.69x
Leather Goods Shoppers 49.16% 20.23x
Bed & Bath Shoppers 53.12% 20.04x
Shoe Shoppers 47.87% 19.95x
Budget Grocery Shoppers 40.60% 18.52x
Shapewear & Leggings Shoppers 42.15% 18.31x
Trendy Shoe Shoppers 36.86% 17.41x
Home Rug Shoppers 42.07% 17.35x
Home Goods Supercenter Shoppers 42.07% 17.35x
Dance Clothing Shoppers 43.64% 17.01x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is Gap.

Location Composition Index
Gap 0.02% 2.45x
Express 0.02% 2.31x
Banana Republic 0.01% 1.74x
LOFT 0.01% 1.61x
Jos A. Bank Clothiers 0.01% 1.61x
Journeys 0.01% 1.40x
The Childrens Place 0.01% 1.31x
Victoria's Secret 0.01% 1.25x
Old Navy 0.01% 1.12x
Mens Wearhouse 0.01% 0.79x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is loralette.com.

Website Composition Index
loralette.com 3.62% 261.20x
metrostyle.com 7.65% 198.82x
fashiontofigure.com 10.32% 191.05x
citychiconline.com 2.12% 190.23x
especiallyyours.com 7.60% 163.07x
dressbarn.com 1.01% 160.39x
ashleystewart.com 31.01% 148.52x
aerosoles.com 3.86% 139.35x
chadwicks.com 17.99% 136.07x
avenue.com 26.80% 131.30x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 7.63% 36.10x
Shopping Catalogs 2.68% 32.80x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.19% 32.17x
Higher-End Fashion Brands 0.64% 30.72x
Fashion & Retail 21.86% 30.07x
Beach & Intimate Wear 0.61% 28.35x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.72% 27.46x
Home Decoration - Crafts & Kids 1.63% 26.47x
Unique & Personalized Fashion 2.90% 25.56x
Party Suppliers 8.34% 24.47x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female