Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Plus Size Women.

Interest Composition Index
Plus Size Women 55.63% 18.19x
Bed & Bath Shoppers 34.97% 14.45x
Shoe Shoppers 35.40% 14.22x
Leather Goods Shoppers 29.51% 13.67x
Fragrance Shoppers 37.26% 13.50x
Budget Grocery Shoppers 24.87% 12.43x
Womens Fashion Brands Shoppers 32.62% 11.71x
Shapewear & Leggings Shoppers 31.03% 11.59x
Bargain Shopping Researchers 19.88% 11.53x
Engagement Ring Shoppers 29.30% 11.48x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is Belk.

Location Composition Index
Belk 0.03% 2.60x
Lane Bryant 0.05% 1.55x
The Childrens Place 0.05% 1.45x
LOFT 0.04% 1.42x
Dressbarn 0.04% 1.36x
Talbots 0.04% 1.35x
Charlotte Russe 0.02% 1.35x
Aeropostale 0.03% 1.28x
Journeys 0.02% 1.15x
Express 0.02% 1.12x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is loralette.com.

Website Composition Index
loralette.com 6.99% 206.99x
monifc.com 0.90% 184.87x
curvaceousboutique.com 0.62% 162.57x
fashiontofigure.com 2.61% 156.73x
metrostyle.com 7.96% 150.75x
ontheplusside.com 0.81% 137.89x
citychiconline.com 5.11% 133.62x
ullapopken.com 2.76% 130.84x
belk.com 6.65% 125.52x
dressbarn.com 8.17% 125.43x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 5.57% 21.54x
Home Decoration - Crafts & Kids 3.00% 19.04x
Beach & Intimate Wear 2.40% 18.88x
African-American Hair 8.67% 18.83x
Unique & Personalized Fashion 4.75% 17.74x
Custom Gifts 4.90% 17.39x
Higher-End Fashion Brands 3.24% 17.23x
As Seen On TV Products 0.15% 16.42x
Holiday Gifts 1.19% 15.00x
Bridal Fashion 2.44% 13.94x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
$25,000-$49,999