Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 1.1 Million Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 55.16% 18.39x
Leather Goods Shoppers 45.56% 15.33x
Bed & Bath Shoppers 53.36% 15.00x
Shoe Shoppers 48.29% 14.66x
Shapewear & Leggings Shoppers 41.75% 14.18x
Budget Grocery Shoppers 39.11% 13.24x
Dance Clothing Shoppers 42.19% 13.12x
Plus Size Women 51.71% 13.09x
Home Goods Shoppers 43.53% 12.58x
Womens Fashion Brands Shoppers 41.32% 12.37x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.95x
Lane Bryant 0.04% 1.35x
Brooks Brothers 0.03% 1.31x
Dressbarn 0.03% 1.27x
Madewell 0.02% 1.25x
Buckle 0.04% 1.25x
The Childrens Place 0.07% 1.24x
White House Black Market 0.05% 1.11x
Journeys 0.07% 1.08x
Hollister 0.03% 1.08x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is loralette.com.

Website Composition Index
loralette.com 3.84% 211.01x
metrostyle.com 7.83% 158.93x
citychiconline.com 2.25% 152.02x
fashiontofigure.com 10.91% 149.17x
dressbarn.com 1.74% 129.43x
especiallyyours.com 7.68% 127.98x
belk.com 1.12% 121.37x
aerosoles.com 4.06% 113.65x
ashleystewart.com 31.98% 113.40x
chadwicks.com 17.93% 108.32x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 7.49% 27.12x
Shopping Catalogs 3.05% 26.28x
Higher-End Fashion Brands 0.91% 23.98x
Beach & Intimate Wear 0.77% 23.91x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.24% 23.68x
Fashion & Retail 22.62% 20.76x
Home Decoration - Crafts & Kids 1.85% 20.50x
Unique & Personalized Fashion 2.95% 20.00x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.81% 18.75x
Bridal Fashion 1.41% 18.56x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female