Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Plus Size Women.

Interest Composition Index
Plus Size Women 51.59% 18.49x
Wig Shoppers 38.21% 17.11x
Shoe Shoppers 33.60% 15.12x
Bed & Bath Shoppers 35.23% 14.95x
Leather Goods Shoppers 30.86% 14.34x
Fragrance Shoppers 36.95% 13.90x
Budget Grocery Shoppers 26.52% 12.89x
Shapewear & Leggings Shoppers 29.26% 12.80x
Home Goods Shoppers 28.17% 12.65x
Womens Fashion Brands Shoppers 33.14% 12.26x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.26x
Belk 0.03% 1.75x
Charlotte Russe 0.03% 1.58x
Lane Bryant 0.06% 1.42x
Columbia 0.01% 1.39x
Everlane 0.00% 1.36x
Dressbarn 0.06% 1.34x
Hollister 0.02% 1.28x
The Childrens Place 0.07% 1.27x
Coach 0.08% 1.27x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is loralette.com.

Website Composition Index
loralette.com 6.61% 209.92x
fashiontofigure.com 5.17% 160.65x
metrostyle.com 7.88% 154.64x
ullapopken.com 2.21% 139.21x
belk.com 4.45% 136.58x
dressbarn.com 5.82% 134.05x
citychiconline.com 5.16% 128.09x
especiallyyours.com 6.26% 123.77x
shopversona.com 1.27% 118.11x
ashleystewart.com 24.03% 116.67x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 5.57% 21.91x
Beach & Intimate Wear 2.11% 20.91x
African-American Hair 8.44% 20.06x
Higher-End Fashion Brands 2.72% 19.17x
Home Decoration - Crafts & Kids 2.96% 19.10x
As Seen On TV Products 0.13% 18.11x
Unique & Personalized Fashion 4.31% 17.84x
Custom Gifts 5.32% 17.11x
Holiday Gifts 1.11% 14.98x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.56% 14.71x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female