Explore the Women Shoppers Audience
Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Women Shoppers audience.
INTERESTS
The Women Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Women Shoppers audience is Wig Shoppers.
| Interest | Composition | Index |
| Wig Shoppers | 55.16% | 18.39x |
| Leather Goods Shoppers | 45.56% | 15.33x |
| Bed & Bath Shoppers | 53.36% | 15.00x |
| Shoe Shoppers | 48.29% | 14.66x |
| Shapewear & Leggings Shoppers | 41.75% | 14.18x |
| Budget Grocery Shoppers | 39.11% | 13.24x |
| Dance Clothing Shoppers | 42.19% | 13.12x |
| Plus Size Women | 51.71% | 13.09x |
| Home Goods Shoppers | 43.53% | 12.58x |
| Womens Fashion Brands Shoppers | 41.32% | 12.37x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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APPAREL RETAILERS
The Women Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Women Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.95x |
| Lane Bryant | 0.04% | 1.35x |
| Brooks Brothers | 0.03% | 1.31x |
| Dressbarn | 0.03% | 1.27x |
| Madewell | 0.02% | 1.25x |
| Buckle | 0.04% | 1.25x |
| The Childrens Place | 0.07% | 1.24x |
| White House Black Market | 0.05% | 1.11x |
| Journeys | 0.07% | 1.08x |
| Hollister | 0.03% | 1.08x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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WEBSITES
The Women Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Women Shoppers audience is loralette.com.
| Website | Composition | Index |
| loralette.com | 3.84% | 211.01x |
| metrostyle.com | 7.83% | 158.93x |
| citychiconline.com | 2.25% | 152.02x |
| fashiontofigure.com | 10.91% | 149.17x |
| dressbarn.com | 1.74% | 129.43x |
| especiallyyours.com | 7.68% | 127.98x |
| belk.com | 1.12% | 121.37x |
| aerosoles.com | 4.06% | 113.65x |
| ashleystewart.com | 31.98% | 113.40x |
| chadwicks.com | 17.93% | 108.32x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Women Shoppers audience is African-American Hair.
| Content Affinity | Composition | Index |
| African-American Hair | 7.49% | 27.12x |
| Shopping Catalogs | 3.05% | 26.28x |
| Higher-End Fashion Brands | 0.91% | 23.98x |
| Beach & Intimate Wear | 0.77% | 23.91x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.24% | 23.68x |
| Fashion & Retail | 22.62% | 20.76x |
| Home Decoration - Crafts & Kids | 1.85% | 20.50x |
| Unique & Personalized Fashion | 2.95% | 20.00x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.81% | 18.75x |
| Bridal Fashion | 1.41% | 18.56x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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DEMOGRAPHICS
The Women Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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