Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Plus Size Women.

Interest Composition Index
Plus Size Women 51.56% 18.66x
Wig Shoppers 25.28% 16.18x
Shoe Shoppers 32.11% 14.46x
Bed & Bath Shoppers 32.89% 14.34x
Fragrance Shoppers 34.75% 13.66x
Leather Goods Shoppers 28.28% 13.66x
Budget Grocery Shoppers 23.73% 12.33x
Shapewear & Leggings Shoppers 28.42% 11.84x
Womens Fashion Brands Shoppers 30.60% 11.77x
Engagement Ring Shoppers 26.87% 11.52x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is Belk.

Location Composition Index
Belk 0.03% 1.84x
The Childrens Place 0.07% 1.54x
Charlotte Russe 0.03% 1.54x
Old Navy 0.07% 1.25x
LOFT 0.04% 1.24x
Lane Bryant 0.05% 1.23x
Ann Taylor 0.02% 1.19x
Dressbarn 0.04% 1.14x
Chicos 0.05% 1.11x
Intermix 0.01% 1.09x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is loralette.com.

Website Composition Index
loralette.com 6.54% 186.28x
fashiontofigure.com 3.89% 142.52x
metrostyle.com 7.76% 136.16x
ullapopken.com 2.40% 121.04x
citychiconline.com 4.83% 119.79x
belk.com 5.47% 116.64x
dressbarn.com 7.23% 113.03x
especiallyyours.com 5.93% 111.27x
ashleystewart.com 23.54% 105.62x
chadwicks.com 16.30% 100.08x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 5.44% 19.79x
African-American Hair 8.41% 18.63x
Beach & Intimate Wear 2.23% 18.30x
Home Decoration - Crafts & Kids 2.95% 17.87x
Higher-End Fashion Brands 2.93% 17.14x
Unique & Personalized Fashion 4.53% 16.41x
As Seen On TV Products 0.14% 15.73x
Custom Gifts 5.62% 14.71x
Holiday Gifts 1.22% 13.52x
Bridal Fashion 2.24% 13.36x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female