Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 81 Thousand Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 81 thousand unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 65.15% 30.86x
Big Box Shoppers 64.03% 28.87x
Apartment Furniture Shoppers 53.80% 28.58x
Trendy Shoe Shoppers 54.20% 28.38x
Home Rug Shoppers 67.31% 27.99x
Home Goods Supercenter Shoppers 67.31% 27.99x
Bargain Shopping Researchers 50.44% 27.92x
Leather Goods Shoppers 68.98% 27.33x
Online Home Decor Shoppers 46.68% 26.95x
Department Store Shoppers 63.87% 26.13x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.02% 5.17x
Buckle 0.02% 4.02x
Coach 0.01% 2.63x
Gap 0.01% 1.57x
Victoria's Secret 0.02% 1.48x
Aeropostale 0.01% 1.28x
Express 0.01% 1.13x
Journeys 0.01% 0.80x
Carhartt 0.04% 0.74x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is nyandcompany.com.

Website Composition Index
nyandcompany.com 32.85% 497.50x
steinmart.com 38.21% 427.26x
catofashions.com 28.71% 147.36x
blair.com 8.65% 134.70x
familydollar.com 7.55% 114.23x
getuperica.com 5.99% 90.03x
dollartree.com 14.38% 83.62x
rickeysmileymorningshow.com 8.52% 74.82x
crackerbarrel.com 8.27% 73.81x
crocs.com 5.21% 73.48x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 15.09% 144.14x
Party Suppliers 3.72% 87.59x
African-American Hair 5.59% 84.71x
Home Decoration - Crafts & Kids 0.67% 75.90x
Custom Gifts 1.48% 69.91x
Diamonds & Precious Metals 1.33% 58.13x
Vitamin Shoppers 1.46% 56.32x
Shopping Catalogs 2.02% 53.63x
Hair & Beauty 0.68% 50.77x
Promo Codes 3.78% 50.65x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female