Explore the Women Shoppers Audience
Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 29.2 thousand unique devices whose actions qualify for the Women Shoppers audience.
INTERESTS
The Women Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Women Shoppers audience is Online Home Decor Shoppers.
| Interest | Composition | Index |
| Online Home Decor Shoppers | 46.40% | 30.61x |
| Home Rug Shoppers | 63.31% | 29.32x |
| Home Goods Supercenter Shoppers | 63.31% | 29.32x |
| Apartment Furniture Shoppers | 48.92% | 29.17x |
| Bargain Shopping Researchers | 46.76% | 28.89x |
| Big Box Shoppers | 60.07% | 28.49x |
| Budget Grocery Shoppers | 55.76% | 27.92x |
| Discount Big Box Shoppers | 51.08% | 27.36x |
| Trendy Shoe Shoppers | 44.60% | 27.22x |
| Louisiana Activities Researchers | 42.09% | 24.61x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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APPAREL RETAILERS
The Women Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Women Shoppers audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.10% | 5.05x |
| Express | 0.06% | 3.25x |
| Lane Bryant | 0.06% | 2.73x |
| Mens Wearhouse | 0.06% | 2.17x |
| Victoria's Secret | 0.06% | 2.16x |
| LOFT | 0.05% | 2.12x |
| Banana Republic | 0.03% | 1.92x |
| Jos A. Bank Clothiers | 0.03% | 1.91x |
| Old Navy | 0.06% | 1.86x |
| Forever 21 | 0.02% | 1.81x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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WEBSITES
The Women Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Women Shoppers audience is catofashions.com.
| Website | Composition | Index |
| catofashions.com | 60.16% | 256.08x |
| cvs.com | 16.29% | 72.55x |
| blackamericaweb.com | 12.85% | 56.16x |
| thejasminebrand.com | 13.93% | 50.88x |
| mtonews.com | 14.86% | 49.54x |
| bckonline.com | 15.68% | 45.50x |
| mortgageafterlife.com | 17.80% | 45.37x |
| partycity.com | 20.83% | 44.37x |
| mediavine.com | 27.71% | 43.32x |
| healthtopquestions.com | 6.77% | 41.38x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Women Shoppers audience is Furniture Shopping.
| Content Affinity | Composition | Index |
| Furniture Shopping | 3.92% | 69.02x |
| Promo Codes | 1.35% | 40.16x |
| Party Planning & Invitations | 11.04% | 25.89x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 1.09% | 25.80x |
| Career Cluster A | 1.73% | 23.31x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 2.63% | 23.04x |
| Medical Diagnostics | 2.44% | 22.77x |
| Teen Hair | 2.05% | 21.71x |
| People Search | 3.98% | 21.07x |
| Chain Restaurants | 15.47% | 20.79x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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DEMOGRAPHICS
The Women Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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