Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Plus Size Women.

Interest Composition Index
Plus Size Women 49.35% 21.99x
Wig Shoppers 36.34% 21.82x
Shoe Shoppers 32.34% 17.82x
Bed & Bath Shoppers 32.86% 17.64x
Leather Goods Shoppers 29.24% 17.41x
Fragrance Shoppers 31.90% 16.12x
Shapewear & Leggings Shoppers 26.74% 15.80x
Budget Grocery Shoppers 21.59% 15.70x
Home Goods Shoppers 26.33% 15.02x
Bargain Shopping Researchers 19.92% 14.47x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 2.48x
Old Navy 0.11% 1.36x
Aeropostale 0.07% 1.34x
Mens Wearhouse 0.58% 1.28x
Hollister 0.04% 1.28x
Charlotte Russe 0.05% 1.27x
Jos A. Bank Clothiers 0.34% 1.24x
Lane Bryant 0.05% 1.23x
Dressbarn 0.06% 1.22x
Hugo Boss 0.03% 1.22x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is loralette.com.

Website Composition Index
loralette.com 7.44% 174.55x
metrostyle.com 8.30% 129.49x
fashiontofigure.com 8.03% 122.59x
citychiconline.com 4.47% 118.61x
ullapopken.com 2.19% 112.08x
dressbarn.com 4.25% 109.16x
belk.com 3.19% 109.07x
catofashions.com 10.38% 104.54x
especiallyyours.com 6.99% 103.39x
ashleystewart.com 26.70% 97.02x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 4.71% 22.47x
Beach & Intimate Wear 1.65% 21.50x
African-American Hair 7.97% 19.98x
Higher-End Fashion Brands 1.96% 18.62x
Home Decoration - Crafts & Kids 2.63% 18.04x
As Seen On TV Products 0.12% 17.65x
Custom Gifts 4.72% 17.39x
Unique & Personalized Fashion 3.98% 17.01x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.43% 15.87x
Holiday Gifts 0.99% 15.19x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female