Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 817.7 Thousand Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 817.7 thousand unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 52.16% 19.43x
Bed & Bath Shoppers 46.04% 16.83x
Leather Goods Shoppers 40.75% 16.75x
Shoe Shoppers 42.91% 16.69x
Shapewear & Leggings Shoppers 37.54% 15.05x
Plus Size Women 55.09% 15.01x
Budget Grocery Shoppers 31.53% 14.85x
Home Goods Shoppers 37.05% 14.38x
Dance Clothing Shoppers 38.16% 14.21x
Trendy Shoe Shoppers 31.33% 14.04x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 2.31x
Lane Bryant 0.06% 1.69x
Dressbarn 0.05% 1.46x
The Childrens Place 0.09% 1.44x
Charlotte Russe 0.04% 1.31x
Aeropostale 0.05% 1.30x
Journeys 0.05% 1.27x
Old Navy 0.08% 1.22x
White House Black Market 0.08% 1.22x
Uniqlo 0.01% 1.19x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is fashiontofigure.com.

Website Composition Index
fashiontofigure.com 12.88% 159.61x
metrostyle.com 8.89% 153.33x
especiallyyours.com 7.49% 119.84x
ashleystewart.com 35.58% 111.94x
aerosoles.com 4.93% 105.40x
avenue.com 29.78% 101.42x
chadwicks.com 18.40% 95.97x
catofashions.com 10.07% 94.06x
shoplc.com 2.15% 81.04x
blackartdepot.com 3.07% 78.61x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 3.54% 28.43x
African-American Hair 7.61% 26.11x
Beach & Intimate Wear 1.01% 26.01x
Higher-End Fashion Brands 1.21% 24.02x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.30% 22.10x
Home Decoration - Crafts & Kids 2.14% 21.51x
Custom Gifts 3.57% 20.13x
As Seen On TV Products 0.07% 19.43x
Unique & Personalized Fashion 3.38% 18.90x
Bridal Fashion 1.65% 18.88x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female