Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 195.5 Thousand Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 195.5 thousand unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 62.96% 23.40x
Big Box Shoppers 61.08% 22.21x
Leather Goods Shoppers 68.05% 22.10x
Home Rug Shoppers 65.86% 22.04x
Home Goods Supercenter Shoppers 65.86% 22.04x
Trendy Shoe Shoppers 53.17% 20.78x
Discount Big Box Shoppers 52.99% 20.77x
Apartment Furniture Shoppers 51.56% 20.77x
Department Store Shoppers 62.06% 20.29x
Bargain Shopping Researchers 47.59% 19.86x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 2.08x
Gap 0.02% 2.05x
Express 0.01% 1.30x
Carhartt 0.15% 1.09x
The Childrens Place 0.01% 0.98x
Journeys 0.01% 0.97x
Victoria's Secret 0.01% 0.92x
Maurices 0.01% 0.84x
Old Navy 0.01% 0.78x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is ashleystewart.com.

Website Composition Index
ashleystewart.com 29.69% 596.10x
chadwicks.com 16.69% 505.93x
avenue.com 24.49% 498.99x
evine.com 10.57% 372.99x
nyandcompany.com 34.40% 348.98x
steinmart.com 40.08% 298.18x
samsbeauty.com 5.83% 228.15x
lovelywholesale.com 9.46% 215.12x
shophq.com 6.21% 205.84x
hsn.com 5.19% 182.89x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 17.54% 79.67x
Higher-End Fashion Brands 0.49% 79.47x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.71% 78.18x
African-American Hair 6.65% 66.95x
Party Suppliers 5.23% 53.38x
Home Decoration - Crafts & Kids 1.01% 53.08x
Custom Gifts 2.51% 50.50x
Shopping Catalogs 2.23% 48.51x
Unique & Personalized Fashion 2.81% 40.46x
Vitamin Shoppers 1.97% 38.96x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female