Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 41.6 Thousand Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 41.6 thousand unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 63.96% 32.15x
Online Home Decor Shoppers 48.91% 31.02x
Apartment Furniture Shoppers 52.12% 30.60x
Home Goods Supercenter Shoppers 69.37% 30.51x
Home Rug Shoppers 69.37% 30.50x
Bargain Shopping Researchers 49.81% 30.17x
Big Box Shoppers 65.12% 29.71x
Trendy Shoe Shoppers 51.35% 29.69x
Discount Big Box Shoppers 53.80% 28.20x
Leather Goods Shoppers 66.41% 26.86x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.87x
Journeys 0.01% 1.80x
Gap 0.01% 1.57x
Carhartt 0.07% 1.40x
Old Navy 0.01% 1.32x
Express 0.01% 1.13x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is catofashions.com.

Website Composition Index
catofashions.com 36.36% 161.48x
popularsuperstars.com 16.34% 78.68x
hellobeautiful.com 13.26% 76.66x
blackamericaweb.com 18.51% 66.40x
urbanbellemag.com 13.31% 65.95x
tvone.tv 9.16% 65.77x
thejasminebrand.com 16.92% 63.93x
healthnfitness.net 9.18% 61.00x
officedepot.com 13.13% 55.33x
mtonews.com 22.12% 52.55x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 11.64% 198.08x
Party Suppliers 2.68% 117.51x
African-American Hair 4.99% 101.51x
Custom Gifts 1.12% 87.09x
Diamonds & Precious Metals 1.14% 80.49x
Vitamin Shoppers 0.88% 59.93x
Promo Codes 3.09% 59.80x
Unique & Personalized Fashion 2.39% 59.08x
Furniture Shopping 12.57% 56.85x
Shopping Catalogs 1.56% 51.93x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female