Explore the Women Shoppers Audience
Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Women Shoppers audience.
INTERESTS
The Women Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Women Shoppers audience is Plus Size Women.
| Interest | Composition | Index |
| Plus Size Women | 49.35% | 21.99x |
| Wig Shoppers | 36.34% | 21.82x |
| Shoe Shoppers | 32.34% | 17.82x |
| Bed & Bath Shoppers | 32.86% | 17.64x |
| Leather Goods Shoppers | 29.24% | 17.41x |
| Fragrance Shoppers | 31.90% | 16.12x |
| Shapewear & Leggings Shoppers | 26.74% | 15.80x |
| Budget Grocery Shoppers | 21.59% | 15.70x |
| Home Goods Shoppers | 26.33% | 15.02x |
| Bargain Shopping Researchers | 19.92% | 14.47x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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APPAREL RETAILERS
The Women Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Women Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 2.48x |
| Old Navy | 0.11% | 1.36x |
| Aeropostale | 0.07% | 1.34x |
| Mens Wearhouse | 0.58% | 1.28x |
| Hollister | 0.04% | 1.28x |
| Charlotte Russe | 0.05% | 1.27x |
| Jos A. Bank Clothiers | 0.34% | 1.24x |
| Lane Bryant | 0.05% | 1.23x |
| Dressbarn | 0.06% | 1.22x |
| Hugo Boss | 0.03% | 1.22x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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WEBSITES
The Women Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Women Shoppers audience is loralette.com.
| Website | Composition | Index |
| loralette.com | 7.44% | 174.55x |
| metrostyle.com | 8.30% | 129.49x |
| fashiontofigure.com | 8.03% | 122.59x |
| citychiconline.com | 4.47% | 118.61x |
| ullapopken.com | 2.19% | 112.08x |
| dressbarn.com | 4.25% | 109.16x |
| belk.com | 3.19% | 109.07x |
| catofashions.com | 10.38% | 104.54x |
| especiallyyours.com | 6.99% | 103.39x |
| ashleystewart.com | 26.70% | 97.02x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Women Shoppers audience is Shopping Catalogs.
| Content Affinity | Composition | Index |
| Shopping Catalogs | 4.71% | 22.47x |
| Beach & Intimate Wear | 1.65% | 21.50x |
| African-American Hair | 7.97% | 19.98x |
| Higher-End Fashion Brands | 1.96% | 18.62x |
| Home Decoration - Crafts & Kids | 2.63% | 18.04x |
| As Seen On TV Products | 0.12% | 17.65x |
| Custom Gifts | 4.72% | 17.39x |
| Unique & Personalized Fashion | 3.98% | 17.01x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.43% | 15.87x |
| Holiday Gifts | 0.99% | 15.19x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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DEMOGRAPHICS
The Women Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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