Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 1.3 Million Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 48.42% 17.47x
Shoe Shoppers 42.36% 14.61x
Leather Goods Shoppers 39.42% 14.41x
Bed & Bath Shoppers 44.26% 14.38x
Plus Size Women 54.28% 14.36x
Shapewear & Leggings Shoppers 35.94% 13.23x
Budget Grocery Shoppers 30.82% 12.90x
Home Goods Shoppers 36.68% 12.56x
Fragrance Shoppers 40.48% 12.36x
Dance Clothing Shoppers 37.13% 12.33x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 2.42x
Dressbarn 0.06% 1.35x
Brooks Brothers 0.03% 1.32x
Mens Wearhouse 0.53% 1.30x
Buckle 0.29% 1.27x
Jos A. Bank Clothiers 0.30% 1.23x
White House Black Market 0.35% 1.23x
Old Navy 0.11% 1.22x
The Childrens Place 0.10% 1.21x
Charlotte Russe 0.05% 1.19x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is loralette.com.

Website Composition Index
loralette.com 6.14% 190.39x
metrostyle.com 8.41% 138.69x
citychiconline.com 3.62% 132.64x
fashiontofigure.com 9.65% 129.50x
ullapopken.com 2.06% 120.17x
dressbarn.com 3.46% 116.17x
catofashions.com 9.11% 116.01x
especiallyyours.com 7.32% 110.02x
belk.com 2.61% 109.29x
curvysense.com 1.25% 95.58x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 4.20% 23.17x
Beach & Intimate Wear 1.28% 22.13x
African-American Hair 7.92% 21.18x
Higher-End Fashion Brands 1.58% 20.21x
Home Decoration - Crafts & Kids 2.45% 18.23x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.39% 17.64x
Custom Gifts 4.03% 17.13x
Unique & Personalized Fashion 3.67% 17.12x
As Seen On TV Products 0.10% 16.61x
Fashion & Retail 25.44% 15.83x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female