Dstillery Audiences

WOMEN SHOPPERS

Audience Size: 597.2 Thousand Devices

Explore the Women Shoppers Audience

Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 597.2 thousand unique devices whose actions qualify for the Women Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Women Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women Shoppers audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 63.83% 21.76x
Leather Goods Shoppers 55.23% 21.28x
Bed & Bath Shoppers 54.69% 20.62x
Shoe Shoppers 52.54% 20.52x
Budget Grocery Shoppers 45.62% 20.18x
Home Goods Supercenter Shoppers 44.24% 19.36x
Home Rug Shoppers 44.24% 19.36x
Trendy Shoe Shoppers 40.69% 18.47x
Department Store Shoppers 44.80% 18.37x
Big Box Shoppers 44.00% 18.07x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.78x
The Childrens Place 0.01% 1.51x
Old Navy 0.02% 1.42x
Maurices 0.02% 1.29x
Mens Wearhouse 0.01% 1.15x
Victoria's Secret 0.01% 1.03x
Carhartt 0.16% 1.03x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women Shoppers audience is loralette.com.

Website Composition Index
loralette.com 3.39% 356.42x
metrostyle.com 7.42% 273.14x
fashiontofigure.com 10.10% 265.43x
especiallyyours.com 7.47% 226.88x
ashleystewart.com 30.10% 208.97x
aerosoles.com 3.68% 189.42x
chadwicks.com 17.66% 186.10x
avenue.com 25.77% 181.82x
blackartdepot.com 3.26% 158.35x
ilovedooney.com 7.89% 155.25x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.16% 45.80x
African-American Hair 7.78% 42.79x
Fashion & Retail 21.03% 40.04x
Higher-End Fashion Brands 0.53% 37.48x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.70% 36.19x
Shopping Catalogs 2.74% 35.13x
Home Decoration - Crafts & Kids 1.55% 33.59x
Beach & Intimate Wear 0.57% 32.01x
Party Suppliers 7.59% 31.11x
Unique & Personalized Fashion 2.90% 28.75x
Composition Percentage: The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female