Explore the Women Shoppers Audience
Below you'll find more information about the Women Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 81 thousand unique devices whose actions qualify for the Women Shoppers audience.
INTERESTS
The Women Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Women Shoppers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 65.15% | 30.86x |
| Big Box Shoppers | 64.03% | 28.87x |
| Apartment Furniture Shoppers | 53.80% | 28.58x |
| Trendy Shoe Shoppers | 54.20% | 28.38x |
| Home Rug Shoppers | 67.31% | 27.99x |
| Home Goods Supercenter Shoppers | 67.31% | 27.99x |
| Bargain Shopping Researchers | 50.44% | 27.92x |
| Leather Goods Shoppers | 68.98% | 27.33x |
| Online Home Decor Shoppers | 46.68% | 26.95x |
| Department Store Shoppers | 63.87% | 26.13x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Interest attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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APPAREL RETAILERS
The Women Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Women Shoppers audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.02% | 5.17x |
| Buckle | 0.02% | 4.02x |
| Coach | 0.01% | 2.63x |
| Gap | 0.01% | 1.57x |
| Victoria's Secret | 0.02% | 1.48x |
| Aeropostale | 0.01% | 1.28x |
| Express | 0.01% | 1.13x |
| Journeys | 0.01% | 0.80x |
| Carhartt | 0.04% | 0.74x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Location attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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WEBSITES
The Women Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Women Shoppers audience is nyandcompany.com.
| Website | Composition | Index |
| nyandcompany.com | 32.85% | 497.50x |
| steinmart.com | 38.21% | 427.26x |
| catofashions.com | 28.71% | 147.36x |
| blair.com | 8.65% | 134.70x |
| familydollar.com | 7.55% | 114.23x |
| getuperica.com | 5.99% | 90.03x |
| dollartree.com | 14.38% | 83.62x |
| rickeysmileymorningshow.com | 8.52% | 74.82x |
| crackerbarrel.com | 8.27% | 73.81x |
| crocs.com | 5.21% | 73.48x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Web attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Women Shoppers audience is Fashion & Retail.
| Content Affinity | Composition | Index |
| Fashion & Retail | 15.09% | 144.14x |
| Party Suppliers | 3.72% | 87.59x |
| African-American Hair | 5.59% | 84.71x |
| Home Decoration - Crafts & Kids | 0.67% | 75.90x |
| Custom Gifts | 1.48% | 69.91x |
| Diamonds & Precious Metals | 1.33% | 58.13x |
| Vitamin Shoppers | 1.46% | 56.32x |
| Shopping Catalogs | 2.02% | 53.63x |
| Hair & Beauty | 0.68% | 50.77x |
| Promo Codes | 3.78% | 50.65x |
Composition Percentage:
The overlap percentage between the Women Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Women Shoppers audience to the internet population.
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DEMOGRAPHICS
The Women Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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