Dstillery Audiences

WOODWORK

Audience Size: 168.9 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 168.9 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 56.88% 35.82x
DIYers 48.62% 30.74x
Home Heating and Cooling Researchers 35.78% 27.44x
Contractors & Construction Professionals 43.12% 24.55x
Home DIY Enthusiasts 32.11% 24.03x
Product Manuals Researchers 38.53% 23.91x
New Homeowners 42.20% 23.82x
Wood Carving Enthusiasts 43.12% 22.80x
Plumbers 37.61% 21.62x
Home Brewing Enthusiasts 31.19% 21.37x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is Hollister.

Location Composition Index
Hollister 0.02% 5.31x
Lane Bryant 0.01% 3.71x
LOFT 0.01% 3.39x
Express 0.02% 3.37x
The Childrens Place 0.02% 3.25x
Aeropostale 0.01% 3.10x
Gap 0.01% 2.92x
Dressbarn 0.02% 2.37x
American Eagle Outfitters 0.01% 2.32x
Journeys 0.01% 1.46x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is finewoodworking.com.

Website Composition Index
finewoodworking.com 45.17% 326.76x
woodworkingtalk.com 36.02% 325.69x
lumberjocks.com 47.46% 303.14x
wwgoa.com 17.58% 293.40x
routerforums.com 9.67% 287.79x
woodmagazine.com 59.44% 265.23x
woodweb.com 19.18% 256.07x
jayscustomcreations.com 7.17% 235.01x
theedgecutter.com 6.75% 175.31x
fixthisbuildthat.com 8.01% 170.13x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Power Tools.

Content Affinity Composition Index
Power Tools 7.84% 70.79x
Garden Power Equipment 4.95% 47.84x
Fishing 4.54% 32.29x
Telescopes 0.28% 24.79x
Motorsport Equipment 3.51% 24.65x
Do It Yourself 56.91% 24.63x
Trucking 4.95% 24.42x
Auto Enthusiast Information Researchers 5.98% 23.73x
High-End Audio 4.74% 23.16x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 2.27% 21.31x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male