Dstillery Audiences

WOODWORK

Audience Size: 517.7 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 517.7 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 65.84% 26.67x
DIYers 59.01% 26.21x
Contractors & Construction Professionals 53.14% 20.88x
New Homeowners 48.24% 20.84x
Home Exterior Design Enthusiasts 41.37% 20.29x
Product Manuals Researchers 44.96% 19.39x
Home Heating and Cooling Researchers 39.72% 19.15x
Home Brewing Enthusiasts 41.97% 18.49x
Wood Carving Enthusiasts 45.86% 18.41x
Kitchen Stove Shoppers 38.98% 18.33x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 3.10x
Talbots 0.01% 2.29x
Chicos 0.02% 2.05x
Carhartt 0.19% 1.52x
Old Navy 0.02% 1.29x
Mens Wearhouse 0.01% 0.88x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is woodstore.net.

Website Composition Index
woodstore.net 4.24% 366.70x
highlandwoodworking.com 4.56% 340.33x
infinitytools.com 7.51% 335.14x
woodworkersjournal.com 15.91% 300.97x
rockler.com 10.15% 295.21x
woodworkingshop.com 6.33% 261.34x
finewoodworking.com 29.98% 257.95x
woodworkingtalk.com 27.34% 255.06x
bellforestproducts.com 5.87% 247.24x
wwgoa.com 15.93% 238.90x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Power Tools.

Content Affinity Composition Index
Power Tools 12.70% 56.24x
Robotics 2.07% 44.45x
Canadian Construction & Renovation Research Cluster 0.79% 43.83x
Rural Living 0.12% 43.47x
Home Improvement Contractor 0.37% 41.51x
Machines & Industrial Supplies 6.22% 41.24x
Home Remodeling 3.60% 36.49x
Painting & Renovation 4.51% 36.30x
Lighting & Power 3.00% 30.78x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.62% 30.36x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male