Dstillery Audiences

WOODWORK

Audience Size: 97.8 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 97.8 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is Wood Carving Enthusiasts.

Interest Composition Index
Wood Carving Enthusiasts 87.97% 58.64x
New Homeowners 67.29% 40.23x
DIYers 49.87% 34.77x
Contractors & Construction Professionals 70.93% 31.22x
Power Tools Shoppers 62.03% 26.04x
Homeowners 40.85% 24.56x
Home Heating and Cooling Researchers 26.57% 23.82x
Home Brewing Enthusiasts 26.07% 23.75x
Home DIY Enthusiasts 18.67% 23.12x
Home Exterior Design Enthusiasts 18.30% 22.97x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is Lululemon.

Location Composition Index
Lululemon 0.03% 3.67x
Madewell 0.02% 3.47x
Patagonia 0.03% 3.24x
J. Crew 0.02% 2.75x
H&M 0.03% 2.65x
The Childrens Place 0.02% 2.35x
Lane Bryant 0.02% 2.20x
Coach 0.01% 1.95x
Gap 0.01% 1.93x
Victoria's Secret 0.02% 1.91x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is woodworkingtalk.com.

Website Composition Index
woodworkingtalk.com 38.98% 686.69x
finewoodworking.com 61.10% 664.25x
woodmagazine.com 61.00% 540.33x
popularwoodworking.com 21.50% 406.68x
anikasdiylife.com 7.37% 126.04x
woodworkingclarity.com 10.48% 108.75x
thehandymansdaughter.com 9.41% 99.33x
ana-white.com 13.23% 94.47x
extremehowto.com 5.61% 92.96x
contractortalk.com 7.42% 80.36x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Power Tools.

Content Affinity Composition Index
Power Tools 3.74% 78.66x
Engineering 0.47% 31.59x
Home Remodeling 0.67% 26.11x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.00% 25.94x
Hobby Vehicles 0.32% 25.46x
Do It Yourself 50.01% 25.10x
Garden Power Equipment 4.09% 24.57x
Painting & Renovation 0.30% 23.74x
High-End Audio 2.82% 17.65x
Canada Culture and Tourism 3.09% 16.69x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male