Dstillery Audiences

WOODWORK

Audience Size: 242.5 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 242.5 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is DIYers.

Interest Composition Index
DIYers 59.40% 26.59x
Power Tools Shoppers 67.13% 25.56x
Home Heating and Cooling Researchers 44.06% 20.99x
Home Exterior Design Enthusiasts 39.49% 20.47x
Contractors & Construction Professionals 58.37% 20.23x
Kitchen Stove Shoppers 38.38% 18.34x
Home DIY Enthusiasts 31.18% 18.31x
Home Brewing Enthusiasts 40.44% 18.12x
New Homeowners 45.25% 17.27x
Kitchen & Bathroom Remodelers 31.18% 16.92x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 3.49x
J. Crew 0.02% 1.88x
Victoria's Secret 0.05% 1.76x
Forever 21 0.02% 1.60x
Maurices 0.05% 1.48x
Talbots 0.02% 1.29x
Carhartt 0.23% 1.13x
Old Navy 0.04% 1.10x
American Eagle Outfitters 0.02% 1.09x
Zumiez 0.02% 1.04x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is finewoodworking.com.

Website Composition Index
finewoodworking.com 48.89% 405.66x
lumberjocks.com 46.57% 392.91x
woodworkingtalk.com 41.85% 391.83x
wwgoa.com 17.98% 381.74x
routerforums.com 10.68% 362.42x
woodmagazine.com 58.68% 345.86x
woodweb.com 18.99% 337.94x
jayscustomcreations.com 6.57% 299.73x
fixthisbuildthat.com 7.33% 207.44x
sawsonskates.com 9.11% 187.97x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Power Tools.

Content Affinity Composition Index
Power Tools 7.07% 56.96x
Machines & Industrial Supplies 0.65% 47.92x
Lighting & Power 0.35% 46.09x
Survival Guides 0.38% 38.34x
Amateur Radios 0.29% 38.19x
Painting & Renovation 1.64% 36.54x
Hobby Vehicles 0.63% 30.81x
Garden Power Equipment 4.43% 30.11x
Auto Body Upkeep & Repair Researchers 0.53% 28.91x
Home Remodeling 0.40% 27.81x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male