Explore the Woodwork Audience
Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 676.5 thousand unique devices whose actions qualify for the Woodwork audience.
INTERESTS
The Woodwork audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Woodwork audience is Power Tools Shoppers.
| Interest | Composition | Index |
| Power Tools Shoppers | 61.05% | 35.92x |
| DIYers | 51.29% | 29.48x |
| Contractors & Construction Professionals | 44.36% | 25.80x |
| Wood Carving Enthusiasts | 40.14% | 25.26x |
| New Homeowners | 41.94% | 24.03x |
| Home Exterior Design Enthusiasts | 33.64% | 23.81x |
| Product Manuals Researchers | 38.42% | 23.73x |
| Plumbers | 36.68% | 20.98x |
| Home Brewing Enthusiasts | 34.74% | 20.70x |
| Bird Watching Enthusiasts | 29.83% | 20.67x |
Composition Percentage:
The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
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APPAREL RETAILERS
The Woodwork audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Woodwork audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.69x |
| LL Bean | 0.01% | 1.41x |
| Belk | 0.01% | 1.38x |
| Lane Bryant | 0.05% | 1.22x |
| Chicos | 0.07% | 1.17x |
| Buckle | 0.19% | 1.15x |
| Talbots | 0.04% | 1.15x |
| Mens Wearhouse | 0.51% | 1.11x |
| Jos A. Bank Clothiers | 0.31% | 1.09x |
| Johnston and Murphy | 0.14% | 1.06x |
Composition Percentage:
The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
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WEBSITES
The Woodwork audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Woodwork audience is woodsmithtips.com.
| Website | Composition | Index |
| woodsmithtips.com | 3.17% | 347.86x |
| startwoodworking.com | 4.46% | 324.27x |
| highlandwoodworking.com | 5.71% | 315.79x |
| cookwoods.com | 2.29% | 305.88x |
| finewoodworking.com | 17.59% | 296.85x |
| infinitytools.com | 10.26% | 295.86x |
| popularwoodworking.com | 13.33% | 285.79x |
| rockler.com | 16.46% | 269.71x |
| woodworkersjournal.com | 24.08% | 268.86x |
| woodworkingtalk.com | 19.99% | 264.86x |
Composition Percentage:
The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Woodwork audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.26% | 129.17x |
| Power Tools | 16.39% | 49.28x |
| Home Improvement Contractor | 4.81% | 45.49x |
| Rural Living | 0.32% | 34.21x |
| Painting & Renovation | 7.75% | 31.12x |
| Survival Guides | 0.82% | 30.84x |
| Machines & Industrial Supplies | 9.26% | 29.55x |
| Robotics | 3.40% | 29.33x |
| Home Remodeling | 6.48% | 28.57x |
| Canadian Construction & Renovation Research Cluster | 0.70% | 26.57x |
Composition Percentage:
The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
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DEMOGRAPHICS
The Woodwork audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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