Dstillery Audiences

WOODWORK

Audience Size: 814.4 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 814.4 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 61.64% 28.01x
Contractors & Construction Professionals 42.82% 20.83x
Wood Carving Enthusiasts 42.02% 20.71x
New Homeowners 43.56% 19.22x
Home Exterior Design Enthusiasts 33.91% 18.60x
Product Manuals Researchers 40.16% 18.06x
Bird Watching Enthusiasts 32.31% 16.92x
Home Brewing Enthusiasts 35.61% 16.84x
Welding Tools and Supplies Shoppers 37.07% 16.50x
Flooring Shoppers 30.34% 15.25x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is REI.

Location Composition Index
REI 0.02% 1.15x
Ralph Lauren 0.01% 1.13x
Carhartt 0.22% 1.12x
Lane Bryant 0.04% 1.08x
Chicos 0.05% 1.04x
Uniqlo 0.01% 1.03x
Columbia 0.01% 1.02x
Belk 0.01% 1.02x
LL Bean 0.01% 1.00x
Old Navy 0.05% 0.95x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is highlandwoodworking.com.

Website Composition Index
highlandwoodworking.com 4.59% 389.46x
startwoodworking.com 4.65% 373.54x
woodsmithtips.com 4.40% 370.77x
woodcraft.com 2.58% 346.11x
infinitytools.com 9.27% 340.76x
cookwoods.com 2.98% 330.46x
popularwoodworking.com 17.32% 329.82x
finewoodworking.com 18.40% 329.32x
rockler.com 15.67% 327.49x
woodworkingtalk.com 17.38% 321.77x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.30% 116.43x
Power Tools 16.67% 45.86x
Home Improvement Contractor 5.82% 42.35x
Robotics 3.47% 29.57x
Canadian Construction & Renovation Research Cluster 0.97% 28.95x
Rural Living 0.33% 28.90x
Machines & Industrial Supplies 9.37% 28.74x
Home Remodeling 6.32% 28.62x
Painting & Renovation 8.24% 28.39x
Survival Guides 0.92% 28.12x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male