Dstillery Audiences

WOODWORK

Audience Size: 268.1 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 268.1 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is DIYers.

Interest Composition Index
DIYers 59.27% 25.90x
Power Tools Shoppers 65.66% 25.09x
Contractors & Construction Professionals 56.61% 20.62x
Home Heating and Cooling Researchers 41.70% 19.21x
Home Exterior Design Enthusiasts 36.89% 19.13x
Home DIY Enthusiasts 32.53% 17.85x
New Homeowners 45.13% 17.63x
Kitchen Stove Shoppers 35.96% 17.28x
Home Brewing Enthusiasts 39.76% 16.83x
Kitchen & Bathroom Remodelers 32.08% 16.49x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is Old Navy.

Location Composition Index
Old Navy 0.02% 2.76x
Maurices 0.01% 1.68x
Carhartt 0.10% 1.66x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is finewoodworking.com.

Website Composition Index
finewoodworking.com 44.98% 364.15x
lumberjocks.com 46.66% 342.55x
woodworkingtalk.com 40.18% 339.64x
wwgoa.com 17.30% 326.71x
routerforums.com 10.31% 310.75x
woodmagazine.com 59.58% 289.47x
woodweb.com 19.70% 279.38x
jayscustomcreations.com 6.93% 255.14x
theedgecutter.com 6.66% 221.68x
fixthisbuildthat.com 7.66% 179.12x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Robotics.

Content Affinity Composition Index
Robotics 0.40% 72.23x
Power Tools 7.14% 50.96x
Machines & Industrial Supplies 1.00% 47.11x
Auctions & Repossessions 0.20% 39.05x
Lighting & Power 0.50% 37.52x
Survival Guides 0.38% 35.35x
Painting & Renovation 1.60% 31.00x
Amateur Radios 0.48% 30.89x
Home Remodeling 0.55% 28.02x
Bathrooms & Plumbing 0.26% 27.71x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male