Explore the Woodwork Audience
Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 268.1 thousand unique devices whose actions qualify for the Woodwork audience.
INTERESTS
The Woodwork audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Woodwork audience is DIYers.
| Interest | Composition | Index |
| DIYers | 59.27% | 25.90x |
| Power Tools Shoppers | 65.66% | 25.09x |
| Contractors & Construction Professionals | 56.61% | 20.62x |
| Home Heating and Cooling Researchers | 41.70% | 19.21x |
| Home Exterior Design Enthusiasts | 36.89% | 19.13x |
| Home DIY Enthusiasts | 32.53% | 17.85x |
| New Homeowners | 45.13% | 17.63x |
| Kitchen Stove Shoppers | 35.96% | 17.28x |
| Home Brewing Enthusiasts | 39.76% | 16.83x |
| Kitchen & Bathroom Remodelers | 32.08% | 16.49x |
Composition Percentage:
The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Curious about what else the Woodwork audience is interested in?
Sign Up
APPAREL RETAILERS
The Woodwork audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Woodwork audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 2.76x |
| Maurices | 0.01% | 1.68x |
| Carhartt | 0.10% | 1.66x |
Composition Percentage:
The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Want to find more of the Woodwork audience in the real world?
Sign Up
WEBSITES
The Woodwork audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Woodwork audience is finewoodworking.com.
| Website | Composition | Index |
| finewoodworking.com | 44.98% | 364.15x |
| lumberjocks.com | 46.66% | 342.55x |
| woodworkingtalk.com | 40.18% | 339.64x |
| wwgoa.com | 17.30% | 326.71x |
| routerforums.com | 10.31% | 310.75x |
| woodmagazine.com | 59.58% | 289.47x |
| woodweb.com | 19.70% | 279.38x |
| jayscustomcreations.com | 6.93% | 255.14x |
| theedgecutter.com | 6.66% | 221.68x |
| fixthisbuildthat.com | 7.66% | 179.12x |
Composition Percentage:
The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Want to see more of the websites the Woodwork audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Woodwork audience is Robotics.
| Content Affinity | Composition | Index |
| Robotics | 0.40% | 72.23x |
| Power Tools | 7.14% | 50.96x |
| Machines & Industrial Supplies | 1.00% | 47.11x |
| Auctions & Repossessions | 0.20% | 39.05x |
| Lighting & Power | 0.50% | 37.52x |
| Survival Guides | 0.38% | 35.35x |
| Painting & Renovation | 1.60% | 31.00x |
| Amateur Radios | 0.48% | 30.89x |
| Home Remodeling | 0.55% | 28.02x |
| Bathrooms & Plumbing | 0.26% | 27.71x |
Composition Percentage:
The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Want to see more of the Content Affinities the Woodwork audience visits?
Sign Up
DEMOGRAPHICS
The Woodwork audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Woodwork audience?
Sign Up