Explore the Woodwork Audience
Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 837.8 thousand unique devices whose actions qualify for the Woodwork audience.
INTERESTS
The Woodwork audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Woodwork audience is Contractors & Construction Professionals.
| Interest | Composition | Index |
| Contractors & Construction Professionals | 39.89% | 21.28x |
| Wood Carving Enthusiasts | 40.48% | 19.56x |
| New Homeowners | 43.42% | 18.37x |
| Bird Watching Enthusiasts | 30.14% | 15.79x |
| Civil Engineers | 36.11% | 15.25x |
| DIYers | 64.39% | 15.17x |
| Flooring Shoppers | 28.46% | 14.73x |
| Kitchen and Bath Professionals | 34.96% | 14.51x |
| Hardware Shoppers | 25.69% | 14.23x |
| Light Bulb Shoppers | 29.96% | 14.08x |
Composition Percentage:
The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
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APPAREL RETAILERS
The Woodwork audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Woodwork audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.49x |
| Lane Bryant | 0.04% | 1.32x |
| Eddie Bauer | 0.01% | 1.25x |
| Columbia | 0.01% | 1.24x |
| Charlotte Russe | 0.02% | 1.23x |
| Dressbarn | 0.04% | 1.22x |
| Chicos | 0.04% | 1.13x |
| Hollister | 0.01% | 1.11x |
| Carhartt | 0.19% | 1.10x |
| The North Face | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
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WEBSITES
The Woodwork audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Woodwork audience is highlandwoodworking.com.
| Website | Composition | Index |
| highlandwoodworking.com | 4.38% | 365.48x |
| eagleamerica.com | 2.48% | 355.34x |
| startwoodworking.com | 4.65% | 352.09x |
| infinitytools.com | 7.60% | 325.61x |
| woodsmithtips.com | 5.17% | 322.46x |
| wwgoa.com | 9.92% | 322.08x |
| finewoodworking.com | 15.24% | 315.81x |
| rockler.com | 17.66% | 315.42x |
| woodcraft.com | 3.78% | 314.88x |
| cookwoods.com | 2.90% | 303.92x |
Composition Percentage:
The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Woodwork audience is Power Tools.
| Content Affinity | Composition | Index |
| Power Tools | 17.45% | 42.79x |
| Home Improvement Contractor | 7.14% | 38.04x |
| Home Remodeling | 6.42% | 27.30x |
| Painting & Renovation | 8.74% | 27.28x |
| Rural Living | 0.33% | 27.26x |
| Machines & Industrial Supplies | 9.21% | 26.79x |
| Robotics | 3.29% | 26.59x |
| Survival Guides | 0.93% | 26.25x |
| Canadian Construction & Renovation Research Cluster | 1.03% | 25.46x |
| Lighting & Power | 5.47% | 25.20x |
Composition Percentage:
The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
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DEMOGRAPHICS
The Woodwork audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999
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