Dstillery Audiences

WOODWORK

Audience Size: 706.9 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 706.9 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 60.25% 37.42x
DIYers 52.66% 28.20x
Wood Carving Enthusiasts 40.37% 26.59x
Contractors & Construction Professionals 43.65% 25.95x
Product Manuals Researchers 38.11% 24.32x
New Homeowners 42.81% 24.15x
Home Exterior Design Enthusiasts 33.70% 23.98x
Model Aircraft and Rocket Hobbyists 37.82% 21.97x
Welding Tools and Supplies Shoppers 35.89% 21.47x
Home Brewing Enthusiasts 34.64% 21.45x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is Columbia.

Location Composition Index
Columbia 0.01% 1.39x
Aeropostale 0.01% 1.23x
Patagonia 0.02% 1.14x
The North Face 0.01% 1.06x
Eddie Bauer 0.01% 1.05x
J. Crew 0.02% 1.05x
Talbots 0.03% 1.02x
Tommy Bahama 0.02% 1.02x
Coach 0.03% 1.01x
Express 0.02% 1.01x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is woodsmithtips.com.

Website Composition Index
woodsmithtips.com 3.74% 326.26x
highlandwoodworking.com 5.14% 311.81x
startwoodworking.com 4.61% 309.94x
cookwoods.com 2.64% 285.53x
finewoodworking.com 18.23% 285.12x
infinitytools.com 10.02% 284.23x
woodcraft.com 2.24% 274.99x
popularwoodworking.com 15.15% 269.06x
rockler.com 16.12% 262.27x
woodworkingtalk.com 18.96% 259.29x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Power Tools.

Content Affinity Composition Index
Power Tools 16.32% 50.61x
Home Improvement Contractor 5.07% 46.29x
Rural Living 0.31% 33.61x
Survival Guides 0.86% 31.54x
Painting & Renovation 7.84% 31.23x
Robotics 3.41% 30.47x
Machines & Industrial Supplies 9.27% 30.39x
Home Remodeling 6.43% 29.87x
Canadian Construction & Renovation Research Cluster 0.69% 27.27x
Lighting & Power 5.08% 27.26x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male