Dstillery Audiences

WOODWORK

Audience Size: 863.5 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 863.5 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 57.16% 29.22x
Contractors & Construction Professionals 39.20% 20.99x
Wood Carving Enthusiasts 40.24% 19.26x
New Homeowners 41.55% 18.18x
Product Manuals Researchers 37.00% 17.32x
Home Brewing Enthusiasts 24.01% 16.12x
Bird Watching Enthusiasts 30.33% 15.50x
Civil Engineers 35.34% 15.50x
DIYers 63.05% 14.88x
Flooring Shoppers 27.61% 14.67x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.19x
Uniqlo 0.01% 1.08x
Dressbarn 0.04% 1.05x
Urban Outfitters 0.03% 1.03x
Eddie Bauer 0.01% 1.02x
Carhartt 0.18% 1.02x
Lululemon 0.04% 0.97x
Lane Bryant 0.04% 0.97x
REI 0.02% 0.96x
LOFT 0.03% 0.95x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is highlandwoodworking.com.

Website Composition Index
highlandwoodworking.com 4.55% 326.84x
eagleamerica.com 2.00% 324.91x
startwoodworking.com 4.73% 316.88x
woodsmithtips.com 4.94% 296.09x
infinitytools.com 8.28% 290.08x
woodcraft.com 3.13% 287.53x
finewoodworking.com 15.85% 283.71x
wwgoa.com 10.25% 283.30x
rockler.com 15.97% 282.95x
popularwoodworking.com 21.07% 274.13x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Power Tools.

Content Affinity Composition Index
Power Tools 16.86% 41.71x
Home Improvement Contractor 6.39% 37.28x
Canadian Construction & Renovation Research Cluster 1.08% 27.62x
Machines & Industrial Supplies 9.02% 27.14x
Robotics 3.29% 26.90x
Home Remodeling 6.21% 26.64x
Rural Living 0.35% 26.37x
Painting & Renovation 8.36% 26.14x
Lighting & Power 5.28% 24.78x
Survival Guides 0.92% 24.68x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male