Dstillery Audiences

WOODWORK

Audience Size: 676.5 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 676.5 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 61.05% 35.92x
DIYers 51.29% 29.48x
Contractors & Construction Professionals 44.36% 25.80x
Wood Carving Enthusiasts 40.14% 25.26x
New Homeowners 41.94% 24.03x
Home Exterior Design Enthusiasts 33.64% 23.81x
Product Manuals Researchers 38.42% 23.73x
Plumbers 36.68% 20.98x
Home Brewing Enthusiasts 34.74% 20.70x
Bird Watching Enthusiasts 29.83% 20.67x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is REI.

Location Composition Index
REI 0.02% 1.69x
LL Bean 0.01% 1.41x
Belk 0.01% 1.38x
Lane Bryant 0.05% 1.22x
Chicos 0.07% 1.17x
Buckle 0.19% 1.15x
Talbots 0.04% 1.15x
Mens Wearhouse 0.51% 1.11x
Jos A. Bank Clothiers 0.31% 1.09x
Johnston and Murphy 0.14% 1.06x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is woodsmithtips.com.

Website Composition Index
woodsmithtips.com 3.17% 347.86x
startwoodworking.com 4.46% 324.27x
highlandwoodworking.com 5.71% 315.79x
cookwoods.com 2.29% 305.88x
finewoodworking.com 17.59% 296.85x
infinitytools.com 10.26% 295.86x
popularwoodworking.com 13.33% 285.79x
rockler.com 16.46% 269.71x
woodworkersjournal.com 24.08% 268.86x
woodworkingtalk.com 19.99% 264.86x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.26% 129.17x
Power Tools 16.39% 49.28x
Home Improvement Contractor 4.81% 45.49x
Rural Living 0.32% 34.21x
Painting & Renovation 7.75% 31.12x
Survival Guides 0.82% 30.84x
Machines & Industrial Supplies 9.26% 29.55x
Robotics 3.40% 29.33x
Home Remodeling 6.48% 28.57x
Canadian Construction & Renovation Research Cluster 0.70% 26.57x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male