Dstillery Audiences

WOODWORK

Audience Size: 288.3 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 288.3 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is DIYers.

Interest Composition Index
DIYers 61.51% 24.24x
Power Tools Shoppers 69.61% 23.12x
Home Exterior Design Enthusiasts 44.42% 19.12x
Home Heating and Cooling Researchers 44.80% 19.04x
Contractors & Construction Professionals 58.70% 18.56x
New Homeowners 49.81% 18.00x
Home Brewing Enthusiasts 45.05% 17.81x
Home DIY Enthusiasts 39.47% 17.64x
Product Manuals Researchers 46.25% 17.09x
Kitchen Stove Shoppers 42.24% 16.50x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is Maurices.

Location Composition Index
Maurices 0.02% 1.48x
Carhartt 0.20% 1.44x
Mens Wearhouse 0.02% 1.40x
Old Navy 0.02% 1.01x
The Childrens Place 0.01% 1.00x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is woodworkingtalk.com.

Website Composition Index
woodworkingtalk.com 30.41% 405.93x
finewoodworking.com 40.55% 385.53x
wwgoa.com 17.10% 368.06x
lumberjocks.com 44.80% 362.75x
routerforums.com 8.04% 353.47x
woodmagazine.com 58.06% 308.44x
woodweb.com 18.95% 299.00x
jayscustomcreations.com 7.37% 273.51x
fixthisbuildthat.com 7.57% 202.89x
sawsonskates.com 9.07% 194.84x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 0.42% 68.00x
Power Tools 8.42% 57.87x
Robotics 0.92% 55.02x
Machines & Industrial Supplies 2.64% 49.38x
Home Remodeling 1.58% 41.26x
Lighting & Power 1.38% 38.78x
Painting & Renovation 2.94% 36.08x
Survival Guides 0.47% 33.82x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.07% 32.59x
Yard Structures 1.16% 31.71x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male