Dstillery Audiences

WOODWORK

Audience Size: 213.9 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 213.9 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is DIYers.

Interest Composition Index
DIYers 51.52% 28.20x
Power Tools Shoppers 60.16% 26.64x
Contractors & Construction Professionals 49.48% 21.01x
Home Exterior Design Enthusiasts 29.02% 21.01x
Home Heating and Cooling Researchers 35.45% 20.26x
Home DIY Enthusiasts 23.13% 17.59x
Kitchen Stove Shoppers 26.17% 17.49x
New Homeowners 38.16% 16.82x
Home Brewing Enthusiasts 30.78% 16.74x
Kitchen & Bathroom Remodelers 22.82% 15.83x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 3.49x
Buckle 0.05% 2.31x
H&M 0.02% 1.88x
Zumiez 0.03% 1.81x
American Eagle Outfitters 0.03% 1.79x
Maurices 0.06% 1.79x
Chicos 0.03% 1.75x
Talbots 0.02% 1.74x
Gap 0.03% 1.74x
Mens Wearhouse 0.04% 1.67x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is woodworkingtalk.com.

Website Composition Index
woodworkingtalk.com 42.23% 452.07x
lumberjocks.com 45.33% 442.22x
finewoodworking.com 56.12% 439.47x
wwgoa.com 19.47% 429.51x
woodweb.com 12.97% 414.54x
woodmagazine.com 57.41% 405.65x
routerforums.com 10.78% 401.75x
fixthisbuildthat.com 6.86% 231.19x
sawsonskates.com 8.89% 207.38x
woodworkingtoolkit.com 4.92% 201.72x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Power Tools.

Content Affinity Composition Index
Power Tools 5.36% 62.65x
Painting & Renovation 0.86% 34.85x
Machines & Industrial Supplies 0.19% 34.43x
Survival Guides 0.25% 32.32x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.97% 26.95x
Home Remodeling 1.09% 26.56x
Garden Power Equipment 3.67% 24.79x
Engineering 0.31% 24.45x
Hobby Vehicles 0.31% 24.20x
Lawns & Pest Control 0.36% 22.59x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male