Dstillery Audiences

WOODWORK

Audience Size: 590.1 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 590.1 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 70.24% 25.09x
DIYers 61.45% 21.58x
New Homeowners 52.34% 18.20x
Contractors & Construction Professionals 54.30% 18.18x
Product Manuals Researchers 48.49% 17.91x
Home Exterior Design Enthusiasts 44.43% 17.82x
Wood Carving Enthusiasts 47.75% 17.59x
Home Brewing Enthusiasts 45.74% 16.23x
Plumbers 46.38% 16.10x
Bird Watching Enthusiasts 40.59% 16.10x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.20x
Lane Bryant 0.06% 1.40x
Buckle 0.29% 1.25x
REI 0.02% 1.20x
Jos A. Bank Clothiers 0.28% 1.11x
Mens Wearhouse 0.46% 1.08x
Tommy Bahama 0.03% 1.07x
Madewell 0.02% 1.07x
Dressbarn 0.05% 1.04x
Johnston and Murphy 0.41% 1.02x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is startwoodworking.com.

Website Composition Index
startwoodworking.com 4.21% 339.01x
highlandwoodworking.com 6.16% 324.07x
infinitytools.com 10.29% 311.03x
popularwoodworking.com 10.75% 306.04x
woodworkersjournal.com 23.34% 284.71x
finewoodworking.com 21.05% 281.47x
rockler.com 16.12% 278.70x
woodworkingtalk.com 21.53% 272.35x
wwgoa.com 14.80% 261.78x
routerforums.com 4.67% 257.48x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.24% 131.51x
Power Tools 16.58% 49.28x
Home Improvement Contractor 3.98% 46.54x
Rural Living 0.33% 39.39x
Painting & Renovation 7.06% 32.93x
Survival Guides 0.73% 32.08x
Robotics 3.34% 29.55x
Machines & Industrial Supplies 9.27% 29.05x
Sports - Skiing, Snowboarding 0.05% 28.57x
Home Remodeling 6.22% 28.53x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male