Dstillery Audiences

WOODWORK

Audience Size: 511.8 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 511.8 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 65.11% 24.56x
DIYers 56.86% 23.61x
Contractors & Construction Professionals 50.92% 19.72x
Home Exterior Design Enthusiasts 39.43% 18.33x
New Homeowners 46.05% 17.98x
Product Manuals Researchers 42.87% 17.41x
Home Heating and Cooling Researchers 40.02% 17.33x
Home Brewing Enthusiasts 41.08% 16.75x
Plumbers 43.10% 16.72x
Kitchen Stove Shoppers 36.21% 16.48x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.96x
Maurices 0.03% 1.87x
White House Black Market 0.01% 1.57x
Carhartt 0.23% 1.50x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is infinitytools.com.

Website Composition Index
infinitytools.com 5.28% 336.73x
woodworkersjournal.com 11.26% 303.11x
rockler.com 6.89% 296.37x
woodworkingshop.com 4.59% 266.40x
bellforestproducts.com 4.19% 252.85x
finewoodworking.com 31.98% 251.26x
woodworkingtalk.com 29.93% 243.77x
buildsomething.com 6.07% 239.43x
wwgoa.com 17.00% 227.64x
thisiscarpentry.com 3.15% 225.19x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Power Tools.

Content Affinity Composition Index
Power Tools 10.65% 53.36x
Canadian Construction & Renovation Research Cluster 0.64% 49.74x
Robotics 1.54% 42.91x
Machines & Industrial Supplies 4.67% 42.04x
Home Improvement Contractor 0.20% 36.94x
Home Remodeling 2.63% 34.73x
Painting & Renovation 3.93% 31.14x
Lighting & Power 2.22% 30.74x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.94% 30.46x
Home Remodeling 5.87% 26.28x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male