Dstillery Audiences

WOODWORK

Audience Size: 358.9 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 358.9 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 67.65% 22.06x
DIYers 60.02% 21.52x
Contractors & Construction Professionals 54.95% 17.58x
New Homeowners 48.98% 16.53x
Home Heating and Cooling Researchers 43.49% 16.15x
Home Exterior Design Enthusiasts 42.17% 16.09x
Product Manuals Researchers 44.23% 15.77x
Home Brewing Enthusiasts 42.49% 15.74x
Home DIY Enthusiasts 35.81% 14.57x
Plumbers 45.76% 14.48x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is Coach.

Location Composition Index
Coach 0.01% 2.45x
Banana Republic 0.02% 2.34x
Chicos 0.02% 1.94x
LOFT 0.02% 1.78x
Aeropostale 0.01% 1.67x
Lane Bryant 0.02% 1.60x
Jos A. Bank Clothiers 0.01% 1.56x
Gap 0.01% 1.50x
White House Black Market 0.01% 1.37x
Mens Wearhouse 0.02% 1.23x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is woodworkersjournal.com.

Website Composition Index
woodworkersjournal.com 8.99% 303.50x
rockler.com 5.59% 297.92x
woodworkingshop.com 3.72% 264.50x
finewoodworking.com 34.23% 247.44x
woodworkingtalk.com 30.85% 242.33x
buildsomething.com 4.84% 241.96x
wwgoa.com 16.63% 228.84x
lumberjocks.com 43.59% 218.40x
routerforums.com 8.23% 215.37x
cookwoods.com 3.86% 206.06x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Power Tools.

Content Affinity Composition Index
Power Tools 9.71% 48.99x
Canadian Construction & Renovation Research Cluster 0.50% 48.41x
Home Improvement Contractor 0.20% 44.06x
Machines & Industrial Supplies 4.02% 41.03x
Robotics 1.32% 41.03x
Home Remodeling 2.29% 33.35x
Lighting & Power 1.90% 29.09x
Painting & Renovation 3.88% 28.66x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.52% 27.67x
Home Remodeling 5.52% 25.43x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male