Dstillery Audiences

WOODWORK

Audience Size: 133.8 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 133.8 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is Wood Carving Enthusiasts.

Interest Composition Index
Wood Carving Enthusiasts 89.24% 43.79x
DIYers 52.05% 31.21x
Power Tools Shoppers 63.57% 25.66x
Home Exterior Design Enthusiasts 24.01% 20.51x
Homeowners 44.07% 20.06x
Home Heating and Cooling Researchers 32.41% 19.93x
Contractors & Construction Professionals 51.01% 19.62x
Home Brewing Enthusiasts 31.44% 17.53x
Home DIY Enthusiasts 18.74% 17.52x
New Homeowners 37.40% 15.99x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 3.78x
Gymboree 0.05% 3.26x
H&M 0.02% 3.21x
Hollister 0.02% 2.68x
Jos A. Bank Clothiers 0.02% 2.63x
LOFT 0.03% 2.33x
Aeropostale 0.03% 2.10x
Forever 21 0.01% 1.82x
Talbots 0.01% 1.75x
Dressbarn 0.01% 1.74x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is lumberjocks.com.

Website Composition Index
lumberjocks.com 38.31% 504.74x
popularwoodworking.com 20.07% 484.21x
woodworkingtalk.com 41.28% 469.34x
wwgoa.com 19.88% 466.55x
finewoodworking.com 62.23% 452.53x
woodmagazine.com 57.55% 405.43x
sawsonskates.com 9.55% 212.77x
woodshopdiaries.com 7.35% 130.84x
thesawguy.com 8.30% 130.32x
theplywood.com 5.44% 127.90x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Power Tools.

Content Affinity Composition Index
Power Tools 4.80% 65.16x
Painting & Renovation 0.59% 28.57x
Survival Guides 0.22% 27.15x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.76% 26.77x
Lawns & Pest Control 0.38% 25.51x
Home Remodeling 1.02% 24.53x
Home Remodeling 0.26% 24.02x
Auto Body Upkeep & Repair Researchers 0.18% 21.79x
Hobby Vehicles 0.30% 20.81x
Garden Power Equipment 4.27% 19.96x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male