Dstillery Audiences

WOODWORK

Audience Size: 365.8 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 365.8 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 69.10% 28.76x
DIYers 60.08% 25.27x
Contractors & Construction Professionals 52.85% 21.09x
Home Exterior Design Enthusiasts 43.82% 20.67x
New Homeowners 52.12% 20.49x
Product Manuals Researchers 48.04% 20.33x
Wood Carving Enthusiasts 49.57% 19.05x
Home Brewing Enthusiasts 45.77% 18.43x
Kitchen Stove Shoppers 41.21% 18.35x
Bird Watching Enthusiasts 40.98% 18.14x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.46x
REI 0.02% 1.44x
Johnston and Murphy 0.14% 1.12x
Express 0.03% 1.11x
Lane Bryant 0.04% 1.09x
White House Black Market 0.07% 1.04x
Gymboree 0.04% 1.00x
Mens Wearhouse 0.09% 0.99x
Dressbarn 0.03% 0.98x
Eddie Bauer 0.02% 0.96x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is woodworkersjournal.com.

Website Composition Index
woodworkersjournal.com 21.03% 304.57x
woodworkingtalk.com 21.48% 300.07x
finewoodworking.com 21.79% 286.60x
lumberjocks.com 30.33% 285.27x
woodmagazine.com 44.55% 270.40x
ryobitools.com 8.03% 120.30x
thesawguy.com 11.16% 92.34x
baileigh.com 5.29% 84.08x
constructionprotips.com 5.13% 82.57x
ana-white.com 16.59% 74.45x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.19% 152.28x
Power Tools 16.20% 56.30x
Home Improvement Contractor 3.11% 55.73x
Rural Living 0.30% 48.58x
Survival Guides 0.65% 40.13x
Painting & Renovation 6.29% 38.50x
Robotics 3.06% 35.08x
Home Remodeling 5.71% 34.01x
Machines & Industrial Supplies 8.69% 33.94x
Canadian Construction & Renovation Research Cluster 0.89% 32.00x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male