Dstillery Audiences

WOODWORK

Audience Size: 576.5 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 576.5 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 69.00% 23.15x
DIYers 61.50% 20.33x
Contractors & Construction Professionals 54.56% 16.64x
Wood Carving Enthusiasts 50.04% 16.62x
New Homeowners 52.19% 16.54x
Product Manuals Researchers 47.72% 16.53x
Home Exterior Design Enthusiasts 45.19% 15.72x
Home Brewing Enthusiasts 45.89% 15.40x
Welding Tools and Supplies Shoppers 48.62% 15.14x
Bird Watching Enthusiasts 40.52% 14.98x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is Belk.

Location Composition Index
Belk 0.01% 1.66x
Carhartt 0.30% 1.25x
REI 0.01% 1.08x
Talbots 0.02% 1.01x
Dressbarn 0.02% 0.97x
Eddie Bauer 0.01% 0.93x
Forever 21 0.03% 0.92x
Chicos 0.03% 0.90x
Urban Outfitters 0.02% 0.88x
Mens Wearhouse 0.04% 0.81x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is startwoodworking.com.

Website Composition Index
startwoodworking.com 3.26% 336.30x
highlandwoodworking.com 5.84% 322.66x
infinitytools.com 9.40% 317.63x
popularwoodworking.com 5.20% 303.68x
woodworkersjournal.com 19.53% 287.32x
rockler.com 13.35% 281.62x
woodworkingtalk.com 23.68% 257.98x
cookwoods.com 2.97% 249.16x
finewoodworking.com 28.54% 248.35x
woodworkingshop.com 7.73% 246.47x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.14% 137.52x
Home Improvement Contractor 1.78% 52.10x
Power Tools 14.73% 50.68x
Rural Living 0.21% 42.57x
Robotics 2.56% 35.81x
Survival Guides 0.54% 35.73x
Canadian Construction & Renovation Research Cluster 0.91% 34.77x
Machines & Industrial Supplies 7.49% 33.81x
Painting & Renovation 5.20% 33.43x
Home Remodeling 4.63% 31.89x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male