Dstillery Audiences

WOODWORK

Audience Size: 837.8 Thousand Devices

Explore the Woodwork Audience

Below you'll find more information about the Woodwork audience, broken down in different categories based on their digital and physical behaviors. These are 837.8 thousand unique devices whose actions qualify for the Woodwork audience.

Dstillery Crafted Audiences

INTERESTS

The Woodwork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Woodwork audience is Contractors & Construction Professionals.

Interest Composition Index
Contractors & Construction Professionals 39.89% 21.28x
Wood Carving Enthusiasts 40.48% 19.56x
New Homeowners 43.42% 18.37x
Bird Watching Enthusiasts 30.14% 15.79x
Civil Engineers 36.11% 15.25x
DIYers 64.39% 15.17x
Flooring Shoppers 28.46% 14.73x
Kitchen and Bath Professionals 34.96% 14.51x
Hardware Shoppers 25.69% 14.23x
Light Bulb Shoppers 29.96% 14.08x
Composition Percentage: The overlap percentage between the Woodwork audience and the Interest attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Woodwork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Woodwork audience is REI.

Location Composition Index
REI 0.02% 1.49x
Lane Bryant 0.04% 1.32x
Eddie Bauer 0.01% 1.25x
Columbia 0.01% 1.24x
Charlotte Russe 0.02% 1.23x
Dressbarn 0.04% 1.22x
Chicos 0.04% 1.13x
Hollister 0.01% 1.11x
Carhartt 0.19% 1.10x
The North Face 0.02% 1.10x
Composition Percentage: The overlap percentage between the Woodwork audience and the Location attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Web Insights

WEBSITES

The Woodwork audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Woodwork audience is highlandwoodworking.com.

Website Composition Index
highlandwoodworking.com 4.38% 365.48x
eagleamerica.com 2.48% 355.34x
startwoodworking.com 4.65% 352.09x
infinitytools.com 7.60% 325.61x
woodsmithtips.com 5.17% 322.46x
wwgoa.com 9.92% 322.08x
finewoodworking.com 15.24% 315.81x
rockler.com 17.66% 315.42x
woodcraft.com 3.78% 314.88x
cookwoods.com 2.90% 303.92x
Composition Percentage: The overlap percentage between the Woodwork audience and the Web attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Woodwork audience is Power Tools.

Content Affinity Composition Index
Power Tools 17.45% 42.79x
Home Improvement Contractor 7.14% 38.04x
Home Remodeling 6.42% 27.30x
Painting & Renovation 8.74% 27.28x
Rural Living 0.33% 27.26x
Machines & Industrial Supplies 9.21% 26.79x
Robotics 3.29% 26.59x
Survival Guides 0.93% 26.25x
Canadian Construction & Renovation Research Cluster 1.03% 25.46x
Lighting & Power 5.47% 25.20x
Composition Percentage: The overlap percentage between the Woodwork audience and the Content Affinity attribute.
Index: A comparison of the Woodwork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Woodwork audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999