Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 110.6 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 110.6 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 88.49% 34.60x
Web Design Researchers 80.48% 31.03x
Web Conferences and Remote Workers 75.32% 29.37x
Media Buying Professionals 57.83% 28.44x
Business News Readers 59.30% 27.34x
Budget Small Business Researchers 60.96% 25.66x
Resume Writing Researchers 63.17% 25.56x
Business Communication Product Researchers 64.00% 25.08x
Business Decision Makers 54.88% 24.89x
Venture Capitalists 60.87% 24.42x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 3.69x
Belk 0.01% 2.75x
Banana Republic 0.02% 2.65x
Bonobos 0.01% 2.64x
Madewell 0.01% 2.63x
Lululemon 0.01% 2.55x
Forever 21 0.01% 1.78x
Carhartt 0.09% 1.19x
Journeys 0.01% 0.53x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is searchengineland.com.

Website Composition Index
searchengineland.com 19.00% 269.13x
adexchanger.com 9.99% 206.81x
wordstream.com 62.25% 201.00x
salesforce.com 8.73% 141.31x
business2community.com 19.14% 137.00x
crunchbase.com 8.97% 135.51x
searchenginejournal.com 35.46% 120.45x
hubspot.com 49.32% 115.69x
zapier.com 14.81% 111.06x
colorlib.com 6.91% 108.84x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Writing Resources.

Content Affinity Composition Index
Writing Resources 12.40% 204.84x
Marketing Professionals 22.77% 193.28x
Assorted Topics (Business Support ToolsForm Templates) 1.87% 132.41x
Human Resources & Employee Management 4.92% 124.53x
Retail Industry News 5.08% 110.02x
Startup Investment 24.23% 93.90x
Learning & Development Products 13.08% 77.81x
Cosmetics Business 1.39% 76.49x
Business News & Information Readers 19.91% 70.99x
Data Centers 6.79% 65.92x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male