Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 257.5 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 257.5 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 84.28% 25.80x
Media Buying Professionals 63.61% 24.90x
Web Design Researchers 72.54% 24.20x
Business News Readers 62.88% 23.57x
Advertising Professionals 54.26% 22.32x
Venture Capitalists 68.78% 22.08x
Business Decision Makers 59.66% 21.58x
Enterprise Field Services Researchers 67.41% 20.15x
Project Managers 62.40% 20.04x
Freelancers 62.61% 19.81x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Everlane.

Location Composition Index
Everlane 0.04% 8.58x
Supreme 0.05% 7.20x
Bonobos 0.29% 3.88x
Saint Laurent Paris 0.03% 3.54x
Topshop 0.06% 3.52x
Intermix 0.02% 2.85x
Hugo Boss 0.09% 2.71x
LL Bean 0.02% 2.56x
Urban Outfitters 0.10% 2.41x
Zara 0.05% 2.39x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is martechtoday.com.

Website Composition Index
martechtoday.com 14.98% 561.01x
contentmarketinginstitute.com 24.93% 460.56x
targetmarketingmag.com 8.95% 450.26x
openviewpartners.com 9.36% 427.90x
orbitmedia.com 9.97% 416.92x
wordstream.com 23.33% 370.38x
cmswire.com 22.71% 354.11x
marketingweek.com 6.53% 268.38x
chiefmarketer.com 5.36% 251.71x
litmus.com 6.41% 232.26x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Writing Resources.

Content Affinity Composition Index
Writing Resources 17.19% 102.56x
Marketing Professionals 28.78% 92.11x
Human Resources & Employee Management 7.08% 80.78x
Retail Industry News 7.44% 67.02x
Assorted Topics (Business Support ToolsForm Templates) 3.40% 58.85x
Startup Investment 34.75% 56.09x
Cosmetics Business 1.80% 51.48x
Meeting Planning & Hotels 2.47% 42.83x
Mobile Industry Information 5.52% 40.13x
Data Centers 10.24% 40.03x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male