Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 20.2 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 20.2 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is Online Thesaurus Users.

Interest Composition Index
Online Thesaurus Users 64.29% 14.97x
Computing Networking Tutorial Watchers 50.00% 13.58x
IT News Readers 42.86% 11.64x
Shared Work Space Researchers 42.86% 11.61x
Farm Finance Researchers 22.35% 8.60x
Seasonal Allergy Sufferers 17.06% 8.20x
Educator Resource Readers 28.57% 7.64x
Post COVID-19 Restaurant Reopening Researchers 10.59% 7.43x
Blood Donors 28.57% 7.23x
Boston Trip Planners 12.65% 6.86x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.95x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is wordstream.com.

Website Composition Index
wordstream.com 84.70% 257.42x
searchenginejournal.com 44.38% 149.07x
owler.com 18.97% 48.30x
smallbiztrends.com 18.45% 47.12x
tutsplus.com 15.77% 42.33x
adweek.com 28.45% 41.70x
freepik.com 10.01% 36.78x
whatismyipaddress.com 10.90% 29.11x
computerworld.com 9.84% 28.60x
grammarist.com 7.11% 28.12x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Small Business Resources.

Content Affinity Composition Index
Small Business Resources 52.17% 38.70x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 42.03% 27.02x
Writing & Publishing 0.89% 25.26x
University Research 17.39% 22.89x
Apple Blogs & Hacks 15.94% 21.80x
Maps & Navigation 1.62% 19.31x
Grocery & Food Service 0.56% 18.41x
Canada Shopping - Kitchenware 0.95% 18.06x
Technology News 18.84% 17.35x
Nature & Wildlife 1.17% 17.31x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male