Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 126.9 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 126.9 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 83.69% 27.47x
Media Buying Professionals 57.05% 26.45x
Web Design Researchers 71.77% 25.77x
Business News Readers 57.12% 24.85x
Business Decision Makers 53.50% 22.53x
Advertising Professionals 48.41% 22.42x
Venture Capitalists 65.33% 22.36x
Enterprise Field Services Researchers 65.10% 20.81x
Freelancers 58.49% 20.38x
Australia Trip Planners 49.41% 20.37x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Intermix.

Location Composition Index
Intermix 0.03% 6.33x
Bonobos 0.07% 5.13x
Club Monaco 0.04% 5.02x
Madewell 0.04% 4.63x
Patagonia 0.02% 4.23x
Lululemon 0.09% 3.84x
Zara 0.05% 3.56x
Saint Laurent Paris 0.02% 3.46x
Ralph Lauren 0.02% 3.28x
Uniqlo 0.03% 3.10x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is wordstream.com.

Website Composition Index
wordstream.com 27.85% 275.75x
marketingland.com 20.95% 233.11x
searchenginejournal.com 20.26% 158.76x
business2community.com 14.39% 157.63x
searchengineland.com 22.12% 130.31x
salesforce.com 13.78% 87.34x
crunchbase.com 15.18% 85.19x
louisem.com 7.99% 77.70x
cio.com 16.77% 73.95x
recode.net 10.76% 62.29x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Writing Resources.

Content Affinity Composition Index
Writing Resources 14.97% 110.24x
Marketing Professionals 26.33% 100.74x
Human Resources & Employee Management 6.17% 79.17x
Retail Industry News 6.80% 73.56x
Assorted Topics (Business Support ToolsForm Templates) 2.99% 62.53x
Startup Investment 31.03% 60.49x
Cosmetics Business 1.51% 50.22x
Business News & Information Readers 26.86% 41.27x
Meeting Planning & Hotels 2.05% 40.51x
Data Centers 8.81% 40.49x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male