Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 481.7 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 481.7 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 74.52% 32.82x
Media Buying Professionals 58.68% 30.90x
Business News Readers 54.91% 27.46x
Advertising Professionals 49.29% 25.53x
Business Decision Makers 52.70% 23.96x
Venture Capitalists 54.74% 23.23x
Enterprise Field Services Researchers 52.03% 22.56x
Software Directory Researchers 52.08% 21.51x
Ecommerce Platform Researchers 45.97% 21.30x
Business Communication Product Researchers 50.69% 21.17x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Banana Republic.

Location Composition Index
Banana Republic 0.05% 2.42x
Lululemon 0.05% 2.28x
American Apparel 0.03% 2.14x
Victoria's Secret 0.08% 2.02x
Urban Outfitters 0.05% 1.91x
The North Face 0.02% 1.87x
Coach 0.05% 1.73x
Brooks Brothers 0.03% 1.58x
Armani 0.02% 1.51x
Gap 0.08% 1.49x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is martechadvisor.com.

Website Composition Index
martechadvisor.com 8.17% 508.90x
martechtoday.com 11.56% 493.78x
contentmarketinginstitute.com 20.25% 418.05x
demandmetric.com 4.70% 393.86x
openviewpartners.com 6.97% 366.08x
targetmarketingmag.com 8.02% 363.34x
pardot.com 9.18% 350.31x
merkleinc.com 5.08% 325.58x
socialmediatoday.com 3.52% 322.94x
digitalistmag.com 4.56% 299.24x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Writing Resources.

Content Affinity Composition Index
Writing Resources 18.00% 82.59x
Marketing Professionals 30.39% 77.10x
Retail Industry News 6.68% 69.10x
Human Resources & Employee Management 7.43% 64.11x
Startup Investment 30.39% 52.36x
Assorted Topics #11640 (Business Support ToolsForm Templates) 3.62% 50.70x
Cosmetics Business 2.66% 44.21x
Mobile Industry Information 5.55% 40.21x
Meeting Planning & Hotels 2.81% 36.87x
Business News & Information Readers 24.30% 34.63x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999