Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 154.9 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 154.9 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 87.82% 30.23x
Media Buying Professionals 61.27% 29.13x
Web Design Researchers 80.10% 28.13x
Business News Readers 60.83% 27.06x
Web Conferences and Remote Workers 76.02% 25.39x
Business Decision Makers 56.50% 25.00x
Advertising Professionals 50.35% 24.89x
Freelancers 58.19% 23.69x
Resume Writing Researchers 59.76% 23.66x
Venture Capitalists 63.97% 23.57x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Chicos.

Location Composition Index
Chicos 0.02% 6.22x
Free People 0.02% 3.66x
REI 0.01% 3.11x
Belk 0.01% 2.75x
Banana Republic 0.02% 2.65x
Bonobos 0.01% 2.64x
Madewell 0.01% 2.63x
Lululemon 0.01% 2.55x
Forever 21 0.01% 1.78x
Mens Wearhouse 0.01% 1.52x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is cmswire.com.

Website Composition Index
cmswire.com 17.28% 534.65x
marketingland.com 18.77% 343.55x
trello.com 11.78% 316.53x
adexchanger.com 8.75% 240.72x
wordstream.com 52.91% 217.43x
searchengineland.com 21.77% 207.43x
ama.org 5.88% 174.64x
business2community.com 16.30% 155.98x
getapp.com 5.57% 147.71x
business.com 4.98% 132.53x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Writing Resources.

Content Affinity Composition Index
Writing Resources 13.76% 169.89x
Marketing Professionals 23.75% 157.15x
Human Resources & Employee Management 5.13% 105.58x
Retail Industry News 6.02% 100.08x
Assorted Topics (Business Support ToolsForm Templates) 2.20% 99.41x
Startup Investment 25.43% 81.94x
Cosmetics Business 1.43% 68.95x
Learning & Development Products 15.18% 61.71x
Data Centers 7.48% 56.45x
Business News & Information Readers 22.31% 56.35x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male