Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 11.4 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 11.4 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 90.64% 30.85x
Web Design Researchers 83.92% 29.09x
Web Conferences and Remote Workers 61.70% 22.59x
Business Decision Makers 42.69% 21.88x
Resume Writing Researchers 47.08% 21.77x
Media Buying Professionals 36.55% 20.34x
Business News Readers 40.94% 19.92x
Business Incorporating & LLC Filing Researchers 55.85% 19.87x
Online Grammar Tool Users 35.67% 19.78x
Advertising Professionals 33.04% 18.80x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Carhartt.

Location Composition Index
Carhartt 0.06% 2.11x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is wordstream.com.

Website Composition Index
wordstream.com 89.49% 269.13x
searchenginejournal.com 44.32% 151.26x
sitepoint.com 11.36% 69.28x
businessnewsdaily.com 13.32% 62.48x
projectmanager.com 9.16% 52.72x
cio.com 11.56% 51.94x
smallbiztrends.com 18.28% 51.33x
owler.com 17.65% 48.32x
adweek.com 25.05% 45.80x
tutsplus.com 15.52% 43.49x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 10.19% 288.24x
Learning & Development Products 3.76% 130.01x
Startup Investment 7.85% 96.86x
Business News & Information Readers 3.70% 95.67x
Data Centers 2.11% 45.86x
Corporate Employment Pages 1.94% 44.61x
Medical Journals 3.24% 38.34x
Mobile Industry Information 1.48% 34.96x
Canada Tax and Finance Research Cluster 2.68% 32.03x
Writing & Publishing 0.91% 31.75x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male