Explore the Work Productivity Audience
Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 440.2 thousand unique devices whose actions qualify for the Work Productivity audience.
INTERESTS
The Work Productivity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Work Productivity audience is SEO Specialists.
| Interest | Composition | Index |
| SEO Specialists | 74.94% | 34.75x |
| Media Buying Professionals | 58.70% | 31.40x |
| Business News Readers | 55.21% | 28.08x |
| Advertising Professionals | 49.09% | 26.53x |
| Business Decision Makers | 53.16% | 24.56x |
| Venture Capitalists | 55.58% | 24.21x |
| Enterprise Field Services Researchers | 52.28% | 23.44x |
| Business Communication Product Researchers | 50.68% | 22.81x |
| Software Directory Researchers | 52.15% | 21.75x |
| Ecommerce Platform Researchers | 48.09% | 21.51x |
Composition Percentage:
The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Curious about what else the Work Productivity audience is interested in?
Sign Up
APPAREL RETAILERS
The Work Productivity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Work Productivity audience is Armani.
| Location | Composition | Index |
| Armani | 0.03% | 2.40x |
| Forever 21 | 0.06% | 2.17x |
| Free People | 0.02% | 2.13x |
| Urban Outfitters | 0.06% | 2.11x |
| Kate Spade | 0.02% | 2.01x |
| LOFT | 0.05% | 1.92x |
| Ann Taylor | 0.02% | 1.85x |
| REI | 0.02% | 1.82x |
| J. Crew | 0.04% | 1.76x |
| The North Face | 0.03% | 1.71x |
Composition Percentage:
The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Want to find more of the Work Productivity audience in the real world?
Sign Up
WEBSITES
The Work Productivity audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Work Productivity audience is martechadvisor.com.
| Website | Composition | Index |
| martechadvisor.com | 8.81% | 526.84x |
| martechtoday.com | 11.62% | 507.28x |
| contentmarketinginstitute.com | 20.58% | 433.48x |
| demandmetric.com | 4.82% | 417.51x |
| orbitmedia.com | 7.29% | 399.90x |
| targetmarketingmag.com | 7.99% | 381.74x |
| openviewpartners.com | 7.05% | 381.45x |
| pardot.com | 9.26% | 370.78x |
| digitalistmag.com | 3.74% | 327.01x |
| emarketer.com | 5.68% | 316.81x |
Composition Percentage:
The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Want to see more of the websites the Work Productivity audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Work Productivity audience is Writing Resources.
| Content Affinity | Composition | Index |
| Writing Resources | 18.54% | 85.41x |
| Marketing Professionals | 30.58% | 80.46x |
| Retail Industry News | 7.17% | 73.39x |
| Human Resources & Employee Management | 7.49% | 67.98x |
| Startup Investment | 30.58% | 55.22x |
| Assorted Topics #11640 (Business Support ToolsForm Templates) | 3.59% | 53.78x |
| Cosmetics Business | 2.69% | 47.20x |
| Mobile Industry Information | 5.48% | 40.83x |
| Meeting Planning & Hotels | 2.88% | 39.91x |
| Data Centers | 11.34% | 36.10x |
Composition Percentage:
The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Want to see more of the Content Affinities the Work Productivity audience visits?
Sign Up
DEMOGRAPHICS
The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other demographic characteristics of the Work Productivity audience?
Sign Up