Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 25.5 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 25.5 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 90.66% 28.88x
Web Design Researchers 82.70% 27.62x
Web Conferences and Remote Workers 57.79% 20.83x
Media Buying Professionals 32.87% 19.19x
Resume Writing Researchers 40.48% 17.64x
Mac Users 31.83% 17.03x
Online Grammar Tool Users 29.41% 16.88x
Business Incorporating & LLC Filing Researchers 50.52% 16.86x
Business Decision Makers 30.80% 16.49x
Emoji Researchers 43.60% 15.64x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.03% 1.56x
Carhartt 0.08% 1.19x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is wordstream.com.

Website Composition Index
wordstream.com 93.78% 371.79x
searchenginejournal.com 50.56% 190.88x
owler.com 12.43% 57.74x
tutsplus.com 13.84% 56.50x
adweek.com 23.25% 49.14x
cio.com 10.35% 47.92x
smallbiztrends.com 17.24% 45.51x
freepik.com 11.11% 42.18x
ezgif.com 8.91% 39.93x
whatismyipaddress.com 11.90% 34.12x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Startup Investment.

Content Affinity Composition Index
Startup Investment 4.74% 83.42x
Medical Journals 2.22% 33.70x
Canada Tax and Finance Research Cluster 1.76% 31.36x
Philanthropy - Charities & Fundraising 1.07% 26.20x
Graphic Design 12.38% 23.01x
Mortgages & Insurance 0.99% 21.17x
Maps & Navigation 1.83% 20.48x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 1.60% 20.28x
Data Centers 1.15% 19.54x
Personal Finance Researchers 2.22% 18.73x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male