Explore the Work Productivity Audience
Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 41.9 thousand unique devices whose actions qualify for the Work Productivity audience.
INTERESTS
The Work Productivity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Work Productivity audience is SEO Specialists.
| Interest | Composition | Index |
| SEO Specialists | 92.19% | 25.54x |
| Web Design Researchers | 85.47% | 24.86x |
| Media Buying Professionals | 52.71% | 24.40x |
| Business News Readers | 56.62% | 24.13x |
| Web Conferences and Remote Workers | 76.57% | 23.33x |
| Business Decision Makers | 53.58% | 23.20x |
| Resume Writing Researchers | 62.91% | 22.12x |
| Advertising Professionals | 47.29% | 21.94x |
| Online Grammar Tool Users | 45.12% | 19.79x |
| Executive Travelers | 44.03% | 19.01x |
Composition Percentage:
The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
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APPAREL RETAILERS
The Work Productivity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Work Productivity audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.95x |
| Maurices | 0.02% | 1.57x |
| Carhartt | 0.02% | 0.26x |
Composition Percentage:
The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
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WEBSITES
The Work Productivity audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Work Productivity audience is wordstream.com.
| Website | Composition | Index |
| wordstream.com | 76.06% | 291.31x |
| hubspot.com | 29.58% | 237.42x |
| searchenginejournal.com | 40.44% | 173.07x |
| sitepoint.com | 12.87% | 90.78x |
| globenewswire.com | 10.26% | 85.28x |
| louisem.com | 11.26% | 74.50x |
| cio.com | 14.97% | 73.86x |
| businesswire.com | 17.37% | 69.36x |
| smallbiztrends.com | 20.02% | 69.16x |
| fontsquirrel.com | 9.20% | 68.84x |
Composition Percentage:
The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Work Productivity audience is Marketing Professionals.
| Content Affinity | Composition | Index |
| Marketing Professionals | 17.51% | 271.15x |
| Writing Resources | 7.32% | 226.00x |
| Human Resources & Employee Management | 3.55% | 156.02x |
| Retail Industry News | 3.34% | 134.81x |
| Startup Investment | 17.42% | 124.86x |
| Learning & Development Products | 8.46% | 119.05x |
| Business News & Information Readers | 12.73% | 108.19x |
| Data Centers | 5.75% | 83.67x |
| Institutional Investing | 1.82% | 76.33x |
| Mobile Industry Information | 3.81% | 50.72x |
Composition Percentage:
The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
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DEMOGRAPHICS
The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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