Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 219.4 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 219.4 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 89.32% 20.04x
Media Buying Professionals 62.44% 19.82x
Web Design Researchers 80.10% 19.46x
Business News Readers 61.98% 19.33x
Advertising Professionals 52.60% 17.93x
Venture Capitalists 65.61% 17.53x
Business Decision Makers 60.10% 17.05x
Project Managers 58.31% 16.20x
Resume Writing Researchers 62.34% 16.01x
Freelancers 62.59% 15.97x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Intermix.

Location Composition Index
Intermix 0.02% 5.47x
Ralph Lauren 0.03% 3.82x
Zara 0.04% 3.11x
Tommy Bahama 0.02% 2.84x
American Apparel 0.04% 2.75x
REI 0.02% 2.38x
Lululemon 0.05% 2.37x
Armani 0.03% 2.23x
Uniqlo 0.02% 2.21x
Free People 0.03% 2.00x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is contentmarketinginstitute.com.

Website Composition Index
contentmarketinginstitute.com 23.47% 529.81x
cmswire.com 19.37% 400.84x
searchenginewatch.com 9.80% 282.76x
adexchanger.com 7.58% 261.32x
marketingland.com 20.83% 258.72x
wordstream.com 42.07% 243.91x
trello.com 12.99% 225.22x
g2crowd.com 7.31% 197.40x
ama.org 4.65% 188.40x
saleshacker.com 8.09% 186.11x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Writing Resources.

Content Affinity Composition Index
Writing Resources 14.25% 122.42x
Marketing Professionals 23.84% 112.44x
Human Resources & Employee Management 5.35% 80.27x
Retail Industry News 6.09% 76.62x
Assorted Topics (Business Support ToolsForm Templates) 2.51% 71.21x
Startup Investment 26.54% 63.12x
Cosmetics Business 1.23% 47.78x
Learning & Development Products 15.83% 43.85x
Data Centers 7.74% 41.88x
Business News & Information Readers 24.12% 40.84x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male