Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 15.1 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 15.1 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 91.15% 29.00x
Small Business Opportunity Researchers 38.54% 27.67x
Web Design Researchers 82.29% 27.28x
Media Buying Professionals 68.75% 23.06x
Web Conferences and Remote Workers 59.90% 22.09x
Franchise Opportunity Researchers 38.02% 21.78x
Mac Users 29.17% 21.17x
Online Grammar Tool Users 22.92% 20.56x
Resume Writing Researchers 31.77% 17.87x
Executive Travelers 17.19% 17.37x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.62x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is adweek.com.

Website Composition Index
adweek.com 16.75% 36.77x
whatismyipaddress.com 10.70% 29.02x
smallbiztrends.com 15.59% 26.07x
emojipedia.org 14.03% 25.15x
trumpexcel.com 10.00% 23.33x
thebalancesmb.com 19.68% 21.35x
upcounsel.com 10.11% 20.56x
powerthesaurus.org 11.92% 19.37x
bizfluent.com 8.81% 18.27x
mrexcel.com 7.26% 17.81x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Maps & Navigation.

Content Affinity Composition Index
Maps & Navigation 2.26% 25.92x
Medical Journals 1.55% 24.24x
Personal Finance Researchers 1.67% 22.90x
Data, Analytics & Coding 3.34% 21.96x
Data Analysis & Scripting 8.34% 19.84x
Graphic Design 10.01% 19.67x
Canadian Lifestyle 2.38% 17.89x
Calendar & Holidays 1.91% 16.65x
Aid Groups 1.43% 15.53x
Bags & Luggage 0.95% 15.16x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male