Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 45 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 45 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 91.98% 29.42x
Web Design Researchers 84.88% 29.12x
Web Conferences and Remote Workers 65.74% 22.01x
Media Buying Professionals 38.58% 20.37x
Business Decision Makers 41.05% 19.77x
Resume Writing Researchers 46.30% 19.37x
Business News Readers 37.35% 17.57x
Business Incorporating & LLC Filing Researchers 53.40% 17.47x
Online Grammar Tool Users 33.33% 16.93x
Advertising Professionals 29.94% 16.54x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.39x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is wordstream.com.

Website Composition Index
wordstream.com 91.02% 298.07x
searchenginejournal.com 47.81% 157.79x
sitepoint.com 12.01% 74.87x
businessnewsdaily.com 12.42% 71.84x
projectmanager.com 9.34% 61.86x
smallbiztrends.com 18.83% 52.97x
cio.com 11.93% 48.57x
tutsplus.com 16.19% 48.21x
adweek.com 25.26% 46.98x
owler.com 16.94% 46.04x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 8.83% 279.92x
Startup Investment 5.71% 79.92x
Data Centers 2.15% 41.34x
Medical Journals 2.82% 35.25x
Corporate Employment Pages 1.60% 33.02x
Canada Tax and Finance Research Cluster 2.27% 31.69x
Philanthropy - Charities & Fundraising 1.84% 30.49x
Mobile Industry Information 1.17% 30.20x
Yoga & Meditation 1.10% 22.70x
Mortgages & Insurance 1.47% 22.43x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male