Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 354.5 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 354.5 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 76.43% 36.99x
Media Buying Professionals 57.52% 36.51x
Business News Readers 55.37% 33.16x
Advertising Professionals 47.95% 31.96x
Venture Capitalists 56.32% 31.69x
Web Design Researchers 67.09% 30.76x
Business Decision Makers 53.11% 29.15x
Ecommerce Platform Researchers 48.34% 27.32x
Enterprise Field Services Researchers 56.53% 27.26x
Software Directory Researchers 54.33% 26.77x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Intermix.

Location Composition Index
Intermix 0.03% 5.02x
Topshop 0.02% 4.11x
Supreme 0.04% 3.76x
American Apparel 0.10% 3.60x
Bonobos 0.10% 3.59x
Club Monaco 0.02% 3.47x
Everlane 0.02% 3.42x
Levi Strauss 0.02% 3.30x
Joe's Jeans 0.01% 3.25x
Madewell 0.05% 2.91x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is martechadvisor.com.

Website Composition Index
martechadvisor.com 8.50% 572.56x
martechtoday.com 13.51% 472.89x
pardot.com 7.28% 386.20x
contentmarketinginstitute.com 22.45% 383.15x
openviewpartners.com 7.93% 355.55x
targetmarketingmag.com 8.63% 354.45x
orbitmedia.com 8.54% 350.65x
seroundtable.com 6.71% 344.67x
merkleinc.com 5.92% 310.16x
trackmaven.com 6.74% 278.01x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Writing Resources.

Content Affinity Composition Index
Writing Resources 17.55% 94.99x
Marketing Professionals 30.03% 85.41x
Human Resources & Employee Management 7.36% 76.76x
Retail Industry News 7.61% 75.51x
Assorted Topics (Business Support ToolsForm Templates) 3.48% 58.27x
Cosmetics Business 2.60% 57.23x
Startup Investment 35.32% 52.71x
Meeting Planning & Hotels 2.72% 43.91x
Mobile Industry Information 5.64% 42.68x
Data Centers 11.34% 38.74x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male