Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 314.9 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 314.9 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is Media Buying Professionals.

Interest Composition Index
Media Buying Professionals 57.31% 34.26x
SEO Specialists 79.22% 33.99x
Business News Readers 56.33% 31.41x
Advertising Professionals 46.61% 30.65x
Web Design Researchers 65.72% 30.54x
Venture Capitalists 59.61% 30.19x
Business Decision Makers 52.68% 28.69x
Software Directory Researchers 54.15% 26.62x
Project Managers 56.68% 26.13x
Enterprise Field Services Researchers 59.25% 25.63x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Supreme.

Location Composition Index
Supreme 0.06% 5.20x
Everlane 0.03% 5.16x
Patagonia 0.06% 4.11x
Intermix 0.03% 3.61x
Saint Laurent Paris 0.02% 3.07x
Bonobos 0.18% 2.95x
Topshop 0.04% 2.91x
Ralph Lauren 0.04% 2.70x
Columbia 0.03% 2.40x
Armani 0.09% 2.22x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is martechtoday.com.

Website Composition Index
martechtoday.com 14.10% 511.40x
contentmarketinginstitute.com 23.88% 410.32x
targetmarketingmag.com 8.76% 395.95x
openviewpartners.com 8.74% 383.57x
orbitmedia.com 9.17% 378.57x
trackmaven.com 6.92% 322.39x
wordstream.com 28.68% 310.41x
cmswire.com 21.47% 306.21x
ama.org 4.91% 235.32x
chiefmarketer.com 4.76% 223.56x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Writing Resources.

Content Affinity Composition Index
Writing Resources 17.56% 96.82x
Marketing Professionals 30.11% 86.99x
Human Resources & Employee Management 7.29% 78.87x
Retail Industry News 7.70% 71.46x
Assorted Topics (Business Support ToolsForm Templates) 3.44% 59.46x
Startup Investment 35.45% 55.48x
Cosmetics Business 2.21% 55.16x
Meeting Planning & Hotels 2.77% 45.42x
Mobile Industry Information 5.78% 41.77x
Data Centers 11.15% 40.46x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male