Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 432.1 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 432.1 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 77.43% 30.24x
Media Buying Professionals 59.27% 28.56x
Business News Readers 56.22% 26.69x
Advertising Professionals 50.47% 25.38x
Business Decision Makers 54.59% 23.01x
Venture Capitalists 59.41% 22.96x
Enterprise Field Services Researchers 56.79% 21.77x
Software Directory Researchers 55.17% 21.21x
Business Communication Product Researchers 54.17% 21.16x
Ecommerce Platform Researchers 51.29% 20.69x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Intermix.

Location Composition Index
Intermix 0.03% 4.72x
Patagonia 0.05% 4.11x
Ralph Lauren 0.02% 3.23x
Hugo Boss 0.04% 3.00x
Supreme 0.02% 2.93x
Levi Strauss 0.03% 2.85x
Uniqlo 0.03% 2.76x
The North Face 0.05% 2.63x
Columbia 0.02% 2.61x
Free People 0.04% 2.56x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is martechadvisor.com.

Website Composition Index
martechadvisor.com 9.90% 581.64x
martechtoday.com 11.86% 553.93x
contentmarketinginstitute.com 20.72% 465.27x
pardot.com 8.48% 429.68x
orbitmedia.com 7.59% 419.42x
targetmarketingmag.com 7.83% 417.90x
openviewpartners.com 7.22% 411.41x
seroundtable.com 7.79% 378.61x
emarketer.com 4.82% 371.59x
merkleinc.com 5.28% 361.68x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Writing Resources.

Content Affinity Composition Index
Writing Resources 18.29% 90.35x
Marketing Professionals 30.27% 82.35x
Retail Industry News 7.30% 76.32x
Human Resources & Employee Management 7.53% 72.36x
Assorted Topics (Business Support ToolsForm Templates) 3.56% 56.72x
Startup Investment 34.20% 52.78x
Cosmetics Business 2.76% 52.44x
Mobile Industry Information 5.50% 42.65x
Meeting Planning & Hotels 2.78% 41.23x
Data Centers 11.67% 37.25x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male