Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 440.2 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 440.2 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 74.94% 34.75x
Media Buying Professionals 58.70% 31.40x
Business News Readers 55.21% 28.08x
Advertising Professionals 49.09% 26.53x
Business Decision Makers 53.16% 24.56x
Venture Capitalists 55.58% 24.21x
Enterprise Field Services Researchers 52.28% 23.44x
Business Communication Product Researchers 50.68% 22.81x
Software Directory Researchers 52.15% 21.75x
Ecommerce Platform Researchers 48.09% 21.51x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Armani.

Location Composition Index
Armani 0.03% 2.40x
Forever 21 0.06% 2.17x
Free People 0.02% 2.13x
Urban Outfitters 0.06% 2.11x
Kate Spade 0.02% 2.01x
LOFT 0.05% 1.92x
Ann Taylor 0.02% 1.85x
REI 0.02% 1.82x
J. Crew 0.04% 1.76x
The North Face 0.03% 1.71x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is martechadvisor.com.

Website Composition Index
martechadvisor.com 8.81% 526.84x
martechtoday.com 11.62% 507.28x
contentmarketinginstitute.com 20.58% 433.48x
demandmetric.com 4.82% 417.51x
orbitmedia.com 7.29% 399.90x
targetmarketingmag.com 7.99% 381.74x
openviewpartners.com 7.05% 381.45x
pardot.com 9.26% 370.78x
digitalistmag.com 3.74% 327.01x
emarketer.com 5.68% 316.81x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Writing Resources.

Content Affinity Composition Index
Writing Resources 18.54% 85.41x
Marketing Professionals 30.58% 80.46x
Retail Industry News 7.17% 73.39x
Human Resources & Employee Management 7.49% 67.98x
Startup Investment 30.58% 55.22x
Assorted Topics #11640 (Business Support ToolsForm Templates) 3.59% 53.78x
Cosmetics Business 2.69% 47.20x
Mobile Industry Information 5.48% 40.83x
Meeting Planning & Hotels 2.88% 39.91x
Data Centers 11.34% 36.10x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male