Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 68.1 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 68.1 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 92.62% 25.53x
Web Conferences and Remote Workers 76.45% 24.76x
Web Design Researchers 80.85% 24.37x
Business News Readers 59.01% 23.59x
Media Buying Professionals 54.89% 22.90x
Resume Writing Researchers 63.55% 21.51x
Business Decision Makers 55.32% 21.14x
Advertising Professionals 48.51% 20.33x
Business Incorporating & LLC Filing Researchers 65.67% 19.83x
Venture Capitalists 57.45% 19.50x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Bonobos.

Location Composition Index
Bonobos 0.01% 2.64x
Forever 21 0.01% 1.78x
Old Navy 0.01% 1.73x
Victoria's Secret 0.01% 1.65x
Carhartt 0.07% 0.91x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is wordstream.com.

Website Composition Index
wordstream.com 67.12% 198.46x
business2community.com 20.95% 146.38x
hubspot.com 44.78% 129.95x
zapier.com 13.20% 123.07x
searchenginejournal.com 38.39% 112.22x
lipsum.com 8.82% 103.21x
thedrum.com 8.22% 97.50x
prweb.com 10.93% 91.31x
mindtools.com 7.58% 79.70x
adobe.com 12.15% 73.83x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Writing Resources.

Content Affinity Composition Index
Writing Resources 11.19% 193.25x
Marketing Professionals 22.09% 189.46x
Human Resources & Employee Management 5.05% 130.27x
Retail Industry News 4.80% 103.09x
Startup Investment 23.18% 91.09x
Learning & Development Products 11.98% 83.58x
Business News & Information Readers 18.73% 75.05x
Cosmetics Business 1.31% 66.65x
Data Centers 6.80% 61.97x
Meeting Planning & Hotels 1.58% 57.40x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male