Explore the Work Productivity Audience
Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 481.7 thousand unique devices whose actions qualify for the Work Productivity audience.
INTERESTS
The Work Productivity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Work Productivity audience is SEO Specialists.
| Interest | Composition | Index |
| SEO Specialists | 74.52% | 32.82x |
| Media Buying Professionals | 58.68% | 30.90x |
| Business News Readers | 54.91% | 27.46x |
| Advertising Professionals | 49.29% | 25.53x |
| Business Decision Makers | 52.70% | 23.96x |
| Venture Capitalists | 54.74% | 23.23x |
| Enterprise Field Services Researchers | 52.03% | 22.56x |
| Software Directory Researchers | 52.08% | 21.51x |
| Ecommerce Platform Researchers | 45.97% | 21.30x |
| Business Communication Product Researchers | 50.69% | 21.17x |
Composition Percentage:
The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
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APPAREL RETAILERS
The Work Productivity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Work Productivity audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.05% | 2.42x |
| Lululemon | 0.05% | 2.28x |
| American Apparel | 0.03% | 2.14x |
| Victoria's Secret | 0.08% | 2.02x |
| Urban Outfitters | 0.05% | 1.91x |
| The North Face | 0.02% | 1.87x |
| Coach | 0.05% | 1.73x |
| Brooks Brothers | 0.03% | 1.58x |
| Armani | 0.02% | 1.51x |
| Gap | 0.08% | 1.49x |
Composition Percentage:
The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
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WEBSITES
The Work Productivity audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Work Productivity audience is martechadvisor.com.
| Website | Composition | Index |
| martechadvisor.com | 8.17% | 508.90x |
| martechtoday.com | 11.56% | 493.78x |
| contentmarketinginstitute.com | 20.25% | 418.05x |
| demandmetric.com | 4.70% | 393.86x |
| openviewpartners.com | 6.97% | 366.08x |
| targetmarketingmag.com | 8.02% | 363.34x |
| pardot.com | 9.18% | 350.31x |
| merkleinc.com | 5.08% | 325.58x |
| socialmediatoday.com | 3.52% | 322.94x |
| digitalistmag.com | 4.56% | 299.24x |
Composition Percentage:
The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Work Productivity audience is Writing Resources.
| Content Affinity | Composition | Index |
| Writing Resources | 18.00% | 82.59x |
| Marketing Professionals | 30.39% | 77.10x |
| Retail Industry News | 6.68% | 69.10x |
| Human Resources & Employee Management | 7.43% | 64.11x |
| Startup Investment | 30.39% | 52.36x |
| Assorted Topics #11640 (Business Support ToolsForm Templates) | 3.62% | 50.70x |
| Cosmetics Business | 2.66% | 44.21x |
| Mobile Industry Information | 5.55% | 40.21x |
| Meeting Planning & Hotels | 2.81% | 36.87x |
| Business News & Information Readers | 24.30% | 34.63x |
Composition Percentage:
The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
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DEMOGRAPHICS
The Work Productivity audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999
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