Dstillery Audiences

WORK PRODUCTIVITY

Audience Size: 41.9 Thousand Devices

Explore the Work Productivity Audience

Below you'll find more information about the Work Productivity audience, broken down in different categories based on their digital and physical behaviors. These are 41.9 thousand unique devices whose actions qualify for the Work Productivity audience.

Dstillery Crafted Audiences

INTERESTS

The Work Productivity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Productivity audience is SEO Specialists.

Interest Composition Index
SEO Specialists 92.19% 25.54x
Web Design Researchers 85.47% 24.86x
Media Buying Professionals 52.71% 24.40x
Business News Readers 56.62% 24.13x
Web Conferences and Remote Workers 76.57% 23.33x
Business Decision Makers 53.58% 23.20x
Resume Writing Researchers 62.91% 22.12x
Advertising Professionals 47.29% 21.94x
Online Grammar Tool Users 45.12% 19.79x
Executive Travelers 44.03% 19.01x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Interest attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Productivity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Productivity audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.95x
Maurices 0.02% 1.57x
Carhartt 0.02% 0.26x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Location attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Productivity audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Productivity audience is wordstream.com.

Website Composition Index
wordstream.com 76.06% 291.31x
hubspot.com 29.58% 237.42x
searchenginejournal.com 40.44% 173.07x
sitepoint.com 12.87% 90.78x
globenewswire.com 10.26% 85.28x
louisem.com 11.26% 74.50x
cio.com 14.97% 73.86x
businesswire.com 17.37% 69.36x
smallbiztrends.com 20.02% 69.16x
fontsquirrel.com 9.20% 68.84x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Web attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Productivity audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 17.51% 271.15x
Writing Resources 7.32% 226.00x
Human Resources & Employee Management 3.55% 156.02x
Retail Industry News 3.34% 134.81x
Startup Investment 17.42% 124.86x
Learning & Development Products 8.46% 119.05x
Business News & Information Readers 12.73% 108.19x
Data Centers 5.75% 83.67x
Institutional Investing 1.82% 76.33x
Mobile Industry Information 3.81% 50.72x
Composition Percentage: The overlap percentage between the Work Productivity audience and the Content Affinity attribute.
Index: A comparison of the Work Productivity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Productivity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male