Explore the Writing Tools & Citation Audience
Below you'll find more information about the Writing Tools & Citation audience, broken down in different categories based on their digital and physical behaviors. These are 858 thousand unique devices whose actions qualify for the Writing Tools & Citation audience.
INTERESTS
The Writing Tools & Citation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing Tools & Citation audience is College Matching Resource Readers.
| Interest | Composition | Index |
| College Matching Resource Readers | 43.07% | 16.78x |
| Conservative Think Tank Readers | 44.58% | 16.08x |
| Sports Medicine Health Care Professionals | 48.11% | 14.86x |
| Online Thesaurus Users | 55.47% | 14.36x |
| Charitable Donors | 40.28% | 12.07x |
| Government Student Loan Researchers | 35.19% | 12.07x |
| U.S. History Buffs | 29.80% | 11.78x |
| Tutoring Resources Researchers | 26.37% | 11.78x |
| History Buffs | 25.02% | 11.60x |
| Fast Fashion Shoppers | 31.22% | 11.46x |
Composition Percentage:
The overlap percentage between the Writing Tools & Citation audience and the Interest attribute.
Index: A comparison of the Writing Tools & Citation audience to the internet population.
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APPAREL RETAILERS
The Writing Tools & Citation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing Tools & Citation audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.02% | 2.95x |
| Kate Spade | 0.01% | 2.20x |
| Gap | 0.03% | 1.92x |
| LOFT | 0.03% | 1.80x |
| White House Black Market | 0.03% | 1.74x |
| J. Crew | 0.02% | 1.74x |
| Old Navy | 0.06% | 1.66x |
| Express | 0.03% | 1.65x |
| Jos A. Bank Clothiers | 0.03% | 1.61x |
| Victoria's Secret | 0.05% | 1.49x |
Composition Percentage:
The overlap percentage between the Writing Tools & Citation audience and the Location attribute.
Index: A comparison of the Writing Tools & Citation audience to the internet population.
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WEBSITES
The Writing Tools & Citation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing Tools & Citation audience is bibme.org.
| Website | Composition | Index |
| bibme.org | 23.26% | 146.83x |
| easybib.com | 78.93% | 106.60x |
| explorable.com | 1.79% | 102.12x |
| inquiriesjournal.com | 2.37% | 92.61x |
| scu.edu | 3.49% | 91.86x |
| litcharts.com | 3.28% | 71.06x |
| citethisforme.com | 6.59% | 69.39x |
| quizplus.com | 2.87% | 66.70x |
| cliffsnotes.com | 1.11% | 65.06x |
| citationmachine.net | 88.34% | 64.54x |
Composition Percentage:
The overlap percentage between the Writing Tools & Citation audience and the Web attribute.
Index: A comparison of the Writing Tools & Citation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing Tools & Citation audience is Online Learning.
| Content Affinity | Composition | Index |
| Online Learning | 0.09% | 38.58x |
| MBA Education | 1.16% | 32.69x |
| Law School Research Cluster | 0.05% | 31.31x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.41% | 30.72x |
| University Press | 0.33% | 29.22x |
| Educational Publishing | 16.03% | 28.27x |
| College Greek Life | 0.37% | 28.12x |
| Science Education & Academia | 0.48% | 27.48x |
| Learning & Development Products | 0.29% | 24.95x |
| Historical Information - Museums & Libraries | 1.25% | 24.07x |
Composition Percentage:
The overlap percentage between the Writing Tools & Citation audience and the Content Affinity attribute.
Index: A comparison of the Writing Tools & Citation audience to the internet population.
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DEMOGRAPHICS
The Writing Tools & Citation audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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