Explore the Writing & Publishing Audience
Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 384 thousand unique devices whose actions qualify for the Writing & Publishing audience.
INTERESTS
The Writing & Publishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing & Publishing audience is Authors.
| Interest | Composition | Index |
| Authors | 56.10% | 22.41x |
| Harvard University Fans | 48.48% | 22.19x |
| Yale University Fans | 45.52% | 21.18x |
| Avid Readers | 51.12% | 20.85x |
| Poetry Readers | 47.98% | 20.55x |
| College Professors | 46.80% | 20.38x |
| College Students | 51.82% | 20.01x |
| Occupy Movement Supporters | 44.77% | 19.05x |
| Social Liberals | 39.84% | 18.56x |
| United Nations Donors | 37.55% | 18.20x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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APPAREL RETAILERS
The Writing & Publishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing & Publishing audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 4.17x |
| Supreme | 0.03% | 2.97x |
| Topshop | 0.03% | 2.72x |
| REI | 0.05% | 2.66x |
| Urban Outfitters | 0.11% | 2.43x |
| Bonobos | 0.13% | 2.40x |
| LL Bean | 0.02% | 2.07x |
| Columbia | 0.03% | 2.06x |
| American Apparel | 0.07% | 1.92x |
| Madewell | 0.06% | 1.85x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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WEBSITES
The Writing & Publishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing & Publishing audience is awpwriter.org.
| Website | Composition | Index |
| awpwriter.org | 6.22% | 423.40x |
| writermag.com | 5.50% | 391.61x |
| freelancewritinggigs.com | 5.01% | 324.45x |
| lareviewofbooks.org | 6.57% | 284.00x |
| makealivingwriting.com | 6.78% | 280.08x |
| nationalbook.org | 6.79% | 255.83x |
| orionmagazine.org | 3.39% | 254.02x |
| theamericanscholar.org | 6.64% | 244.28x |
| hazlitt.net | 4.94% | 230.56x |
| bostonreview.net | 15.78% | 222.81x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing & Publishing audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 6.19% | 52.56x |
| London Tourism & Events | 1.42% | 41.96x |
| Philanthropy - Nonprofits | 2.28% | 38.18x |
| University Press | 19.63% | 37.36x |
| Book Publishers | 14.55% | 37.01x |
| Film Production | 7.11% | 36.10x |
| Art News & Products | 5.58% | 33.79x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 1.44% | 30.64x |
| London Tourism | 0.86% | 28.73x |
| Social & Demographic Trends | 5.00% | 26.66x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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DEMOGRAPHICS
The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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