Explore the Writing & Publishing Audience
Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 482 thousand unique devices whose actions qualify for the Writing & Publishing audience.
INTERESTS
The Writing & Publishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing & Publishing audience is Authors.
| Interest | Composition | Index |
| Authors | 50.81% | 21.38x |
| Social Liberals | 35.83% | 19.76x |
| Avid Readers | 48.13% | 19.63x |
| Occupy Movement Supporters | 40.71% | 19.25x |
| Readers of Japanese Content | 36.08% | 18.97x |
| Media Buying Professionals | 36.16% | 18.86x |
| College Students | 46.58% | 18.74x |
| Advertising Professionals | 36.52% | 18.58x |
| Liberal News Readers | 26.30% | 18.45x |
| Harvard University Fans | 46.94% | 18.16x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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APPAREL RETAILERS
The Writing & Publishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing & Publishing audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.07% | 3.37x |
| Urban Outfitters | 0.06% | 2.06x |
| Madewell | 0.02% | 1.94x |
| Free People | 0.02% | 1.86x |
| Lululemon | 0.05% | 1.79x |
| Journeys | 0.03% | 1.77x |
| REI | 0.02% | 1.69x |
| Gap | 0.10% | 1.65x |
| Charlotte Russe | 0.02% | 1.51x |
| Express | 0.03% | 1.44x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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WEBSITES
The Writing & Publishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing & Publishing audience is writermag.com.
| Website | Composition | Index |
| writermag.com | 5.15% | 449.72x |
| kenyonreview.org | 5.42% | 442.22x |
| freelancewritinggigs.com | 4.73% | 413.74x |
| lareviewofbooks.org | 5.51% | 384.01x |
| makealivingwriting.com | 6.81% | 335.71x |
| hazlitt.net | 5.29% | 317.10x |
| theamericanscholar.org | 6.15% | 293.08x |
| nationalbook.org | 7.11% | 284.03x |
| theparisreview.org | 32.19% | 251.02x |
| prowritingaid.com | 3.03% | 240.85x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing & Publishing audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 6.93% | 78.30x |
| Book Publishers | 15.86% | 42.34x |
| London Tourism & Events | 1.23% | 41.77x |
| Film Production | 5.82% | 36.87x |
| University Press | 18.93% | 36.33x |
| Art News & Products | 6.06% | 35.45x |
| Philanthropy - Nonprofits | 3.16% | 33.50x |
| Public Policy Media | 7.87% | 32.25x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 1.59% | 31.20x |
| London Tourism | 1.29% | 28.63x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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DEMOGRAPHICS
The Writing & Publishing audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999
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