Explore the Writing & Publishing Audience
Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 17.4 thousand unique devices whose actions qualify for the Writing & Publishing audience.
INTERESTS
The Writing & Publishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing & Publishing audience is eBook Readers.
| Interest | Composition | Index |
| eBook Readers | 64.94% | 40.87x |
| Online Grammar Tool Users | 36.36% | 32.73x |
| Authors | 51.52% | 30.88x |
| Ivy League College Researchers | 25.54% | 26.97x |
| Avid Readers | 41.13% | 25.68x |
| College Students | 37.66% | 23.87x |
| Harvard University Fans | 24.24% | 21.67x |
| Yale University Fans | 46.32% | 21.35x |
| Online Content Creators | 21.65% | 19.44x |
| Liberal Think Tank Readers | 34.20% | 18.61x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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APPAREL RETAILERS
The Writing & Publishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing & Publishing audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.21% | 2.51x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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WEBSITES
The Writing & Publishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing & Publishing audience is publishersweekly.com.
| Website | Composition | Index |
| publishersweekly.com | 27.03% | 85.35x |
| bookrags.com | 12.99% | 36.10x |
| newrepublic.com | 12.87% | 34.59x |
| thenation.com | 16.06% | 33.80x |
| bartleby.com | 22.85% | 32.31x |
| quickanddirtytips.com | 9.17% | 31.14x |
| academia.edu | 19.78% | 30.31x |
| lexico.com | 11.31% | 29.46x |
| ipl.org | 15.88% | 29.45x |
| owlcation.com | 20.10% | 28.19x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing & Publishing audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 2.79% | 34.90x |
| Historical Information - Museums & Libraries | 2.48% | 30.96x |
| Middle East News | 5.07% | 24.96x |
| Public Policy Media | 1.76% | 24.50x |
| New York City Education & News Cluster | 3.83% | 24.15x |
| Assorted Topics (Viral Media, Paid Traffic) | 2.48% | 22.87x |
| University Research | 14.79% | 20.51x |
| Aid Groups | 1.86% | 20.26x |
| College Planning | 3.72% | 18.87x |
| Science Education & Resources | 4.34% | 18.49x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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DEMOGRAPHICS
The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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