Explore the Writing & Publishing Audience
Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 343.2 thousand unique devices whose actions qualify for the Writing & Publishing audience.
INTERESTS
The Writing & Publishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing & Publishing audience is Authors.
| Interest | Composition | Index |
| Authors | 62.43% | 22.18x |
| Avid Readers | 58.58% | 22.00x |
| College Students | 57.46% | 21.79x |
| Harvard University Fans | 55.34% | 21.64x |
| Yale University Fans | 52.82% | 21.15x |
| College Professors | 54.55% | 20.50x |
| Poetry Readers | 56.23% | 19.96x |
| Occupy Movement Supporters | 50.38% | 19.90x |
| Social Liberals | 45.95% | 19.30x |
| Media Buying Professionals | 44.43% | 19.11x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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APPAREL RETAILERS
The Writing & Publishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing & Publishing audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 3.98x |
| Supreme | 0.02% | 3.75x |
| Intermix | 0.02% | 3.08x |
| American Apparel | 0.07% | 2.57x |
| Free People | 0.04% | 2.51x |
| Bonobos | 0.17% | 2.26x |
| Armani | 0.04% | 2.05x |
| Uniqlo | 0.03% | 2.01x |
| Club Monaco | 0.02% | 2.00x |
| Patagonia | 0.02% | 1.94x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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WEBSITES
The Writing & Publishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing & Publishing audience is nybookeditors.com.
| Website | Composition | Index |
| nybookeditors.com | 9.15% | 478.52x |
| writermag.com | 6.69% | 441.38x |
| kenyonreview.org | 7.25% | 411.38x |
| lareviewofbooks.org | 6.17% | 368.95x |
| makealivingwriting.com | 7.27% | 362.06x |
| nationalbook.org | 7.11% | 309.26x |
| theamericanscholar.org | 7.43% | 292.29x |
| hazlitt.net | 4.86% | 283.44x |
| bostonreview.net | 16.21% | 268.71x |
| harpers.org | 13.52% | 265.75x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing & Publishing audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 5.48% | 74.47x |
| London Tourism & Events | 1.08% | 57.20x |
| Book Publishers | 12.41% | 54.57x |
| London Tourism | 0.62% | 45.10x |
| Art News & Products | 4.90% | 45.06x |
| University Press | 19.05% | 43.78x |
| Film Production | 6.15% | 43.37x |
| Philanthropy - Nonprofits | 2.30% | 38.13x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 1.34% | 37.14x |
| Discount Books | 1.82% | 36.74x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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DEMOGRAPHICS
The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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