Dstillery Audiences

WRITING & PUBLISHING

Audience Size: 142.2 Thousand Devices

Explore the Writing & Publishing Audience

Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 142.2 thousand unique devices whose actions qualify for the Writing & Publishing audience.

Dstillery Crafted Audiences

INTERESTS

The Writing & Publishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Writing & Publishing audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 61.79% 29.43x
Avid Readers 64.88% 27.22x
College Students 63.00% 26.47x
Authors 64.88% 26.41x
Ivy League College Researchers 57.09% 26.05x
Yale University Fans 58.63% 25.74x
College Professors 59.50% 25.66x
Harvard University Fans 60.91% 25.57x
Nature and Outdoors Book Readers 52.99% 24.98x
Liberal Think Tank Readers 52.25% 23.64x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Writing & Publishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Writing & Publishing audience is The North Face.

Location Composition Index
The North Face 0.02% 4.16x
White House Black Market 0.01% 3.17x
Lane Bryant 0.01% 2.86x
Urban Outfitters 0.01% 2.44x
The Childrens Place 0.01% 1.01x
Carhartt 0.05% 0.60x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Writing & Publishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Writing & Publishing audience is writersdigest.com.

Website Composition Index
writersdigest.com 35.86% 506.87x
theparisreview.org 34.14% 415.23x
harpers.org 18.00% 414.07x
thewalrus.ca 5.50% 133.19x
longreads.com 12.45% 126.09x
scribendi.com 3.92% 110.28x
jhu.edu 14.00% 107.71x
uchicago.edu 10.14% 104.46x
oxforddictionaries.com 5.64% 92.51x
brown.edu 3.60% 91.44x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Writing & Publishing audience is University Press.

Content Affinity Composition Index
University Press 16.22% 99.51x
Book Publishers 11.37% 93.04x
Feminism 4.92% 92.72x
London Tourism & Events 0.93% 84.93x
Film Production 4.93% 72.78x
Art News & Products 3.36% 66.60x
Social & Demographic Trends 1.63% 61.64x
Education Cluster 13.85% 57.96x
Discount Books 1.06% 49.86x
Philanthropy - Nonprofits 1.36% 48.56x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female