Explore the Writing & Publishing Audience
Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 21.9 thousand unique devices whose actions qualify for the Writing & Publishing audience.
INTERESTS
The Writing & Publishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing & Publishing audience is Online Grammar Tool Users.
| Interest | Composition | Index |
| Online Grammar Tool Users | 61.31% | 33.00x |
| Ivy League College Researchers | 55.28% | 30.40x |
| College Students | 62.31% | 29.05x |
| Avid Readers | 64.32% | 28.76x |
| Nature and Outdoors Book Readers | 52.01% | 27.81x |
| Authors | 62.81% | 27.72x |
| Liberal Think Tank Readers | 54.52% | 27.37x |
| College Professors | 57.79% | 26.77x |
| Psychiatrists | 56.78% | 26.16x |
| Yale University Fans | 59.80% | 25.27x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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APPAREL RETAILERS
The Writing & Publishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing & Publishing audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.93x |
| White House Black Market | 0.01% | 1.89x |
| Victoria's Secret | 0.02% | 1.35x |
| The Childrens Place | 0.01% | 1.01x |
| Carhartt | 0.03% | 0.89x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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WEBSITES
The Writing & Publishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing & Publishing audience is publishersweekly.com.
| Website | Composition | Index |
| publishersweekly.com | 31.87% | 92.60x |
| newrepublic.com | 32.84% | 49.51x |
| thinkprogress.org | 11.68% | 49.47x |
| theamericanconservative.com | 14.79% | 48.90x |
| thenation.com | 29.11% | 46.72x |
| grammarist.com | 11.11% | 43.92x |
| forward.com | 12.67% | 43.60x |
| barnesandnoble.com | 23.21% | 41.47x |
| theodysseyonline.com | 11.09% | 39.72x |
| nationalgeographic.com | 20.54% | 37.86x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing & Publishing audience is University Press.
| Content Affinity | Composition | Index |
| University Press | 10.22% | 280.60x |
| Book Publishers | 7.72% | 167.99x |
| Education Cluster | 10.06% | 135.35x |
| Film Production | 3.73% | 133.85x |
| Feminism | 4.74% | 122.97x |
| Public Policy Media | 9.58% | 71.03x |
| Historical Information - Museums & Libraries | 5.38% | 68.70x |
| English as a Second Language | 2.24% | 65.76x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 2.13% | 64.55x |
| Nature & Wildlife | 4.21% | 62.15x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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DEMOGRAPHICS
The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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