Dstillery Audiences

WRITING & PUBLISHING

Audience Size: 21.9 Thousand Devices

Explore the Writing & Publishing Audience

Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 21.9 thousand unique devices whose actions qualify for the Writing & Publishing audience.

Dstillery Crafted Audiences

INTERESTS

The Writing & Publishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Writing & Publishing audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 61.31% 33.00x
Ivy League College Researchers 55.28% 30.40x
College Students 62.31% 29.05x
Avid Readers 64.32% 28.76x
Nature and Outdoors Book Readers 52.01% 27.81x
Authors 62.81% 27.72x
Liberal Think Tank Readers 54.52% 27.37x
College Professors 57.79% 26.77x
Psychiatrists 56.78% 26.16x
Yale University Fans 59.80% 25.27x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Writing & Publishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Writing & Publishing audience is Chicos.

Location Composition Index
Chicos 0.02% 1.93x
White House Black Market 0.01% 1.89x
Victoria's Secret 0.02% 1.35x
The Childrens Place 0.01% 1.01x
Carhartt 0.03% 0.89x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Writing & Publishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Writing & Publishing audience is publishersweekly.com.

Website Composition Index
publishersweekly.com 31.87% 92.60x
newrepublic.com 32.84% 49.51x
thinkprogress.org 11.68% 49.47x
theamericanconservative.com 14.79% 48.90x
thenation.com 29.11% 46.72x
grammarist.com 11.11% 43.92x
forward.com 12.67% 43.60x
barnesandnoble.com 23.21% 41.47x
theodysseyonline.com 11.09% 39.72x
nationalgeographic.com 20.54% 37.86x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Writing & Publishing audience is University Press.

Content Affinity Composition Index
University Press 10.22% 280.60x
Book Publishers 7.72% 167.99x
Education Cluster 10.06% 135.35x
Film Production 3.73% 133.85x
Feminism 4.74% 122.97x
Public Policy Media 9.58% 71.03x
Historical Information - Museums & Libraries 5.38% 68.70x
English as a Second Language 2.24% 65.76x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 2.13% 64.55x
Nature & Wildlife 4.21% 62.15x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male