Explore the Writing & Publishing Audience
Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 50.6 thousand unique devices whose actions qualify for the Writing & Publishing audience.
INTERESTS
The Writing & Publishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing & Publishing audience is Ivy League College Researchers.
| Interest | Composition | Index |
| Ivy League College Researchers | 62.61% | 29.21x |
| Online Grammar Tool Users | 65.82% | 28.87x |
| College Students | 67.01% | 27.33x |
| Nature and Outdoors Book Readers | 60.07% | 27.01x |
| Avid Readers | 69.71% | 26.54x |
| Authors | 67.51% | 25.50x |
| Liberal Think Tank Readers | 59.90% | 25.04x |
| Psychiatrists | 64.81% | 25.02x |
| College Professors | 62.94% | 24.54x |
| Professional Medical Journal Readers | 56.51% | 24.04x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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APPAREL RETAILERS
The Writing & Publishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing & Publishing audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.93x |
| White House Black Market | 0.01% | 1.89x |
| Carhartt | 0.09% | 1.52x |
| Victoria's Secret | 0.02% | 1.35x |
| The Childrens Place | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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WEBSITES
The Writing & Publishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing & Publishing audience is foreignaffairs.com.
| Website | Composition | Index |
| foreignaffairs.com | 16.83% | 157.19x |
| insidehighered.com | 14.87% | 105.91x |
| publishersweekly.com | 30.07% | 104.03x |
| onlinelibrary.wiley.com | 15.11% | 81.76x |
| quillette.com | 10.73% | 80.94x |
| powells.com | 8.37% | 79.20x |
| pbs.org | 11.16% | 78.96x |
| interestingliterature.com | 7.81% | 77.62x |
| si.edu | 7.45% | 75.63x |
| sagepub.com | 14.39% | 74.52x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing & Publishing audience is University Press.
| Content Affinity | Composition | Index |
| University Press | 13.24% | 197.66x |
| Book Publishers | 9.37% | 140.02x |
| Art News & Products | 2.84% | 119.08x |
| Feminism | 4.86% | 115.67x |
| Film Production | 4.72% | 114.26x |
| Education Cluster | 11.78% | 96.23x |
| International Development & Health | 1.45% | 70.99x |
| Historical Information - Museums & Libraries | 6.92% | 66.16x |
| Public Policy Media | 10.97% | 60.31x |
| Nature & Wildlife | 5.93% | 53.99x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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DEMOGRAPHICS
The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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