Dstillery Audiences

WRITING & PUBLISHING

Audience Size: 345.5 Thousand Devices

Explore the Writing & Publishing Audience

Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 345.5 thousand unique devices whose actions qualify for the Writing & Publishing audience.

Dstillery Crafted Audiences

INTERESTS

The Writing & Publishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Writing & Publishing audience is Authors.

Interest Composition Index
Authors 60.35% 22.97x
Avid Readers 56.78% 22.87x
College Students 55.58% 21.89x
Harvard University Fans 53.54% 21.39x
Yale University Fans 52.02% 21.19x
Poetry Readers 54.41% 20.76x
College Professors 52.89% 20.61x
Occupy Movement Supporters 48.52% 20.21x
Media Buying Professionals 41.65% 19.39x
Social Liberals 43.14% 19.30x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Writing & Publishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Writing & Publishing audience is The North Face.

Location Composition Index
The North Face 0.03% 3.67x
Uniqlo 0.03% 3.38x
Patagonia 0.01% 3.23x
American Apparel 0.04% 2.72x
Club Monaco 0.01% 2.50x
Bonobos 0.02% 2.40x
Urban Outfitters 0.05% 2.21x
Madewell 0.03% 2.21x
Banana Republic 0.08% 1.78x
Free People 0.02% 1.70x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Writing & Publishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Writing & Publishing audience is writermag.com.

Website Composition Index
writermag.com 7.47% 452.94x
kenyonreview.org 7.58% 425.78x
makealivingwriting.com 6.78% 382.89x
lareviewofbooks.org 5.89% 371.50x
nationalbook.org 7.46% 310.78x
theamericanscholar.org 7.10% 301.01x
hazlitt.net 4.40% 292.45x
bostonreview.net 16.22% 270.99x
harpers.org 15.00% 250.67x
writersdigest.com 38.35% 242.34x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Writing & Publishing audience is Feminism.

Content Affinity Composition Index
Feminism 4.84% 79.05x
London Tourism & Events 1.10% 65.27x
Book Publishers 11.68% 57.07x
London Tourism 0.46% 45.82x
Film Production 5.61% 42.81x
Art News & Products 4.61% 40.31x
University Press 19.00% 39.03x
Discount Books 1.49% 35.66x
Philanthropy - Nonprofits 1.89% 34.03x
Liberal Views on LGBTQ Rights and Pro-Choice 1.23% 33.84x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female