Explore the Writing & Publishing Audience
Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 197.6 thousand unique devices whose actions qualify for the Writing & Publishing audience.
INTERESTS
The Writing & Publishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing & Publishing audience is Avid Readers.
| Interest | Composition | Index |
| Avid Readers | 61.45% | 28.20x |
| Authors | 63.32% | 27.05x |
| Online Grammar Tool Users | 59.72% | 26.23x |
| College Students | 59.63% | 26.17x |
| Harvard University Fans | 57.80% | 24.07x |
| College Professors | 56.87% | 23.90x |
| Social Liberals | 48.10% | 23.32x |
| Poetry Readers | 57.80% | 23.21x |
| Occupy Movement Supporters | 53.62% | 23.11x |
| Nature and Outdoors Book Readers | 47.32% | 23.02x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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APPAREL RETAILERS
The Writing & Publishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing & Publishing audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.02% | 4.16x |
| Urban Outfitters | 0.01% | 2.44x |
| Mens Wearhouse | 0.02% | 2.00x |
| Old Navy | 0.01% | 1.93x |
| Chicos | 0.01% | 1.41x |
| Jos A. Bank Clothiers | 0.02% | 1.22x |
| Eddie Bauer | 0.01% | 1.19x |
| The Childrens Place | 0.01% | 1.01x |
| Carhartt | 0.05% | 0.69x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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WEBSITES
The Writing & Publishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing & Publishing audience is bostonreview.net.
| Website | Composition | Index |
| bostonreview.net | 15.35% | 391.91x |
| writersdigest.com | 38.34% | 364.92x |
| theparisreview.org | 35.84% | 306.67x |
| harpers.org | 19.26% | 274.72x |
| dukeupress.edu | 5.39% | 179.76x |
| princeton.edu | 5.04% | 132.70x |
| mediabistro.com | 3.08% | 112.72x |
| thewalrus.ca | 5.38% | 112.42x |
| longreads.com | 11.78% | 109.44x |
| online-literature.com | 3.44% | 109.24x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing & Publishing audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 4.62% | 84.59x |
| Book Publishers | 11.86% | 81.71x |
| London Tourism & Events | 0.93% | 75.20x |
| University Press | 17.86% | 74.67x |
| Film Production | 5.44% | 66.42x |
| Art News & Products | 4.01% | 59.70x |
| Teaching Abroad | 0.41% | 56.57x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 1.14% | 50.69x |
| Discount Books | 1.28% | 49.63x |
| Education Cluster | 14.72% | 46.90x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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DEMOGRAPHICS
The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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