Dstillery Audiences

WRITING & PUBLISHING

Audience Size: 17.2 Thousand Devices

Explore the Writing & Publishing Audience

Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 17.2 thousand unique devices whose actions qualify for the Writing & Publishing audience.

Dstillery Crafted Audiences

INTERESTS

The Writing & Publishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Writing & Publishing audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 60.82% 39.83x
Ivy League College Researchers 54.97% 38.56x
Authors 66.08% 34.44x
Avid Readers 63.16% 34.06x
College Students 61.40% 34.04x
Liberal Think Tank Readers 53.80% 32.80x
Harvard University Fans 60.23% 31.39x
Nature and Outdoors Book Readers 48.54% 30.95x
Executive and C-Suite 41.52% 30.60x
US Judiciary System Researchers 50.88% 30.52x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Writing & Publishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Writing & Publishing audience is Chicos.

Location Composition Index
Chicos 0.02% 1.93x
White House Black Market 0.01% 1.89x
Carhartt 0.06% 1.72x
Victoria's Secret 0.02% 1.35x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Writing & Publishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Writing & Publishing audience is newrepublic.com.

Website Composition Index
newrepublic.com 30.15% 47.58x
foreignpolicy.com 21.70% 35.34x
academia.edu 29.76% 33.55x
irishtimes.com 20.01% 33.09x
wikia.com 28.41% 31.30x
motherjones.com 28.69% 29.50x
tvtropes.org 22.84% 29.02x
owlcation.com 18.49% 27.75x
patheos.com 19.39% 26.44x
pastemagazine.com 24.03% 26.32x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Writing & Publishing audience is Public Policy Media.

Content Affinity Composition Index
Public Policy Media 8.27% 85.69x
Historical Information - Museums & Libraries 5.04% 65.30x
MBA Education 3.48% 53.60x
New England Universities 8.99% 51.58x
Middle East News 10.91% 49.03x
Nature & Wildlife 3.24% 47.26x
Assorted Topics (Viral Media, Paid Traffic) 6.12% 42.70x
NYC Tourist Attractions 6.12% 39.24x
Australia & New Zealand Media 4.56% 38.82x
Video Content Sites 3.00% 37.42x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male