Dstillery Audiences

WRITING & PUBLISHING

Audience Size: 16.3 Thousand Devices

Explore the Writing & Publishing Audience

Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 16.3 thousand unique devices whose actions qualify for the Writing & Publishing audience.

Dstillery Crafted Audiences

INTERESTS

The Writing & Publishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Writing & Publishing audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 55.43% 31.38x
Ivy League College Researchers 47.83% 29.52x
Avid Readers 55.98% 27.09x
Authors 60.33% 27.01x
Liberal Think Tank Readers 51.63% 26.23x
College Students 54.35% 25.90x
US Judiciary System Researchers 49.46% 25.19x
Yale University Fans 59.24% 24.92x
Audio Book Listeners 47.83% 24.38x
Executive and C-Suite 38.04% 23.96x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Writing & Publishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Writing & Publishing audience is Carhartt.

Location Composition Index
Carhartt 0.18% 2.14x
Chicos 0.02% 1.93x
Victoria's Secret 0.02% 1.35x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Writing & Publishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Writing & Publishing audience is publishersweekly.com.

Website Composition Index
publishersweekly.com 35.16% 111.72x
thenation.com 27.95% 61.83x
newrepublic.com 27.65% 55.15x
letterboxd.com 12.47% 40.28x
lexico.com 13.89% 38.37x
academia.edu 26.37% 36.89x
bartleby.com 16.14% 35.71x
foreignpolicy.com 22.01% 35.69x
irishtimes.com 17.80% 32.70x
harvard.edu 10.01% 32.30x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Writing & Publishing audience is Public Policy Media.

Content Affinity Composition Index
Public Policy Media 5.88% 60.78x
New England Universities 6.88% 54.49x
Middle East News 7.88% 39.49x
Aid Groups 3.00% 36.26x
Assorted Topics (Viral Media, Paid Traffic) 4.12% 30.20x
University Research 22.38% 29.45x
Australia & New Zealand Media 3.62% 28.92x
International Travel 2.50% 28.53x
New York City Education & News Cluster 6.25% 28.09x
Science Education & Resources 5.38% 25.73x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male