Explore the Writing & Publishing Audience
Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 257.2 thousand unique devices whose actions qualify for the Writing & Publishing audience.
INTERESTS
The Writing & Publishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing & Publishing audience is Avid Readers.
| Interest | Composition | Index |
| Avid Readers | 59.92% | 25.10x |
| Authors | 62.50% | 25.08x |
| College Students | 59.54% | 24.91x |
| Harvard University Fans | 56.09% | 23.63x |
| Yale University Fans | 55.63% | 23.36x |
| College Professors | 56.05% | 22.87x |
| Occupy Movement Supporters | 52.86% | 22.82x |
| Social Liberals | 46.99% | 22.05x |
| Poetry Readers | 56.73% | 21.97x |
| Liberal Think Tank Readers | 49.64% | 21.51x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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APPAREL RETAILERS
The Writing & Publishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing & Publishing audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.04% | 3.65x |
| Free People | 0.03% | 3.30x |
| Uniqlo | 0.02% | 3.16x |
| REI | 0.02% | 2.83x |
| Madewell | 0.03% | 2.83x |
| Lululemon | 0.05% | 2.63x |
| Ann Taylor | 0.02% | 2.44x |
| H&M | 0.06% | 2.29x |
| Kate Spade | 0.02% | 2.29x |
| J. Crew | 0.04% | 2.07x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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WEBSITES
The Writing & Publishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing & Publishing audience is bostonreview.net.
| Website | Composition | Index |
| bostonreview.net | 15.89% | 323.99x |
| writersdigest.com | 38.21% | 297.24x |
| theparisreview.org | 36.58% | 259.38x |
| harpers.org | 18.30% | 247.55x |
| newcriterion.com | 3.62% | 173.07x |
| dukeupress.edu | 5.54% | 145.68x |
| ucpress.edu | 3.56% | 140.93x |
| longreads.com | 11.43% | 116.40x |
| princeton.edu | 5.23% | 116.26x |
| filmmakermagazine.com | 2.08% | 104.73x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing & Publishing audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 4.98% | 82.96x |
| London Tourism & Events | 1.06% | 71.35x |
| Book Publishers | 11.94% | 70.82x |
| University Press | 18.41% | 60.62x |
| Film Production | 5.64% | 57.77x |
| Art News & Products | 4.37% | 52.86x |
| Discount Books | 1.51% | 49.43x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 1.34% | 47.72x |
| Social & Demographic Trends | 2.88% | 45.34x |
| London Tourism | 0.34% | 44.67x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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DEMOGRAPHICS
The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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