Explore the Writing & Publishing Audience
Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 36.8 thousand unique devices whose actions qualify for the Writing & Publishing audience.
INTERESTS
The Writing & Publishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing & Publishing audience is Online Grammar Tool Users.
| Interest | Composition | Index |
| Online Grammar Tool Users | 61.89% | 31.44x |
| Ivy League College Researchers | 57.38% | 31.39x |
| Avid Readers | 63.52% | 28.95x |
| College Students | 64.34% | 27.66x |
| Liberal Think Tank Readers | 59.84% | 27.53x |
| Authors | 63.11% | 26.68x |
| Nature and Outdoors Book Readers | 48.36% | 26.01x |
| Executive and C-Suite | 42.21% | 25.62x |
| Poetry Readers | 64.75% | 24.26x |
| Psychiatrists | 56.56% | 23.78x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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APPAREL RETAILERS
The Writing & Publishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing & Publishing audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.93x |
| White House Black Market | 0.01% | 1.89x |
| Victoria's Secret | 0.02% | 1.35x |
| Carhartt | 0.13% | 1.31x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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WEBSITES
The Writing & Publishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing & Publishing audience is publishersweekly.com.
| Website | Composition | Index |
| publishersweekly.com | 35.77% | 105.29x |
| thenation.com | 30.04% | 58.82x |
| barnesandnoble.com | 15.97% | 57.79x |
| theamericanconservative.com | 13.47% | 54.22x |
| forward.com | 12.59% | 52.69x |
| newrepublic.com | 31.73% | 51.97x |
| bookrags.com | 11.61% | 49.33x |
| reductress.com | 9.02% | 44.47x |
| grammarist.com | 10.10% | 44.39x |
| vimeo.com | 15.59% | 41.98x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing & Publishing audience is Education Cluster.
| Content Affinity | Composition | Index |
| Education Cluster | 5.26% | 110.81x |
| Public Policy Media | 8.94% | 73.91x |
| Historical Information - Museums & Libraries | 4.47% | 63.48x |
| MBA Education | 3.59% | 61.07x |
| New England Universities | 9.82% | 51.95x |
| Aid Groups | 4.47% | 44.61x |
| Nature & Wildlife | 3.42% | 41.34x |
| Middle East News | 10.60% | 40.05x |
| Assorted Topics (Viral Media, Paid Traffic) | 5.87% | 35.08x |
| Science Education & Resources | 8.15% | 33.74x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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DEMOGRAPHICS
The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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