Dstillery Audiences

WRITING & PUBLISHING

Audience Size: 482 Thousand Devices

Explore the Writing & Publishing Audience

Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 482 thousand unique devices whose actions qualify for the Writing & Publishing audience.

Dstillery Crafted Audiences

INTERESTS

The Writing & Publishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Writing & Publishing audience is Authors.

Interest Composition Index
Authors 50.81% 21.38x
Social Liberals 35.83% 19.76x
Avid Readers 48.13% 19.63x
Occupy Movement Supporters 40.71% 19.25x
Readers of Japanese Content 36.08% 18.97x
Media Buying Professionals 36.16% 18.86x
College Students 46.58% 18.74x
Advertising Professionals 36.52% 18.58x
Liberal News Readers 26.30% 18.45x
Harvard University Fans 46.94% 18.16x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Writing & Publishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Writing & Publishing audience is American Apparel.

Location Composition Index
American Apparel 0.07% 3.37x
Urban Outfitters 0.06% 2.06x
Madewell 0.02% 1.94x
Free People 0.02% 1.86x
Lululemon 0.05% 1.79x
Journeys 0.03% 1.77x
REI 0.02% 1.69x
Gap 0.10% 1.65x
Charlotte Russe 0.02% 1.51x
Express 0.03% 1.44x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Writing & Publishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Writing & Publishing audience is writermag.com.

Website Composition Index
writermag.com 5.15% 449.72x
kenyonreview.org 5.42% 442.22x
freelancewritinggigs.com 4.73% 413.74x
lareviewofbooks.org 5.51% 384.01x
makealivingwriting.com 6.81% 335.71x
hazlitt.net 5.29% 317.10x
theamericanscholar.org 6.15% 293.08x
nationalbook.org 7.11% 284.03x
theparisreview.org 32.19% 251.02x
prowritingaid.com 3.03% 240.85x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Writing & Publishing audience is Feminism.

Content Affinity Composition Index
Feminism 6.93% 78.30x
Book Publishers 15.86% 42.34x
London Tourism & Events 1.23% 41.77x
Film Production 5.82% 36.87x
University Press 18.93% 36.33x
Art News & Products 6.06% 35.45x
Philanthropy - Nonprofits 3.16% 33.50x
Public Policy Media 7.87% 32.25x
Liberal Views on LGBTQ Rights and Pro-Choice 1.59% 31.20x
London Tourism 1.29% 28.63x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Writing & Publishing audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999