Dstillery Audiences

WRITING & PUBLISHING

Audience Size: 197.6 Thousand Devices

Explore the Writing & Publishing Audience

Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 197.6 thousand unique devices whose actions qualify for the Writing & Publishing audience.

Dstillery Crafted Audiences

INTERESTS

The Writing & Publishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Writing & Publishing audience is Avid Readers.

Interest Composition Index
Avid Readers 61.45% 28.20x
Authors 63.32% 27.05x
Online Grammar Tool Users 59.72% 26.23x
College Students 59.63% 26.17x
Harvard University Fans 57.80% 24.07x
College Professors 56.87% 23.90x
Social Liberals 48.10% 23.32x
Poetry Readers 57.80% 23.21x
Occupy Movement Supporters 53.62% 23.11x
Nature and Outdoors Book Readers 47.32% 23.02x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Writing & Publishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Writing & Publishing audience is The North Face.

Location Composition Index
The North Face 0.02% 4.16x
Urban Outfitters 0.01% 2.44x
Mens Wearhouse 0.02% 2.00x
Old Navy 0.01% 1.93x
Chicos 0.01% 1.41x
Jos A. Bank Clothiers 0.02% 1.22x
Eddie Bauer 0.01% 1.19x
The Childrens Place 0.01% 1.01x
Carhartt 0.05% 0.69x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Writing & Publishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Writing & Publishing audience is bostonreview.net.

Website Composition Index
bostonreview.net 15.35% 391.91x
writersdigest.com 38.34% 364.92x
theparisreview.org 35.84% 306.67x
harpers.org 19.26% 274.72x
dukeupress.edu 5.39% 179.76x
princeton.edu 5.04% 132.70x
mediabistro.com 3.08% 112.72x
thewalrus.ca 5.38% 112.42x
longreads.com 11.78% 109.44x
online-literature.com 3.44% 109.24x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Writing & Publishing audience is Feminism.

Content Affinity Composition Index
Feminism 4.62% 84.59x
Book Publishers 11.86% 81.71x
London Tourism & Events 0.93% 75.20x
University Press 17.86% 74.67x
Film Production 5.44% 66.42x
Art News & Products 4.01% 59.70x
Teaching Abroad 0.41% 56.57x
Liberal Views on LGBTQ Rights and Pro-Choice 1.14% 50.69x
Discount Books 1.28% 49.63x
Education Cluster 14.72% 46.90x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female