Explore the Writing & Publishing Audience
Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 345.5 thousand unique devices whose actions qualify for the Writing & Publishing audience.
INTERESTS
The Writing & Publishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing & Publishing audience is Authors.
| Interest | Composition | Index |
| Authors | 60.35% | 22.97x |
| Avid Readers | 56.78% | 22.87x |
| College Students | 55.58% | 21.89x |
| Harvard University Fans | 53.54% | 21.39x |
| Yale University Fans | 52.02% | 21.19x |
| Poetry Readers | 54.41% | 20.76x |
| College Professors | 52.89% | 20.61x |
| Occupy Movement Supporters | 48.52% | 20.21x |
| Media Buying Professionals | 41.65% | 19.39x |
| Social Liberals | 43.14% | 19.30x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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APPAREL RETAILERS
The Writing & Publishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing & Publishing audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.03% | 3.67x |
| Uniqlo | 0.03% | 3.38x |
| Patagonia | 0.01% | 3.23x |
| American Apparel | 0.04% | 2.72x |
| Club Monaco | 0.01% | 2.50x |
| Bonobos | 0.02% | 2.40x |
| Urban Outfitters | 0.05% | 2.21x |
| Madewell | 0.03% | 2.21x |
| Banana Republic | 0.08% | 1.78x |
| Free People | 0.02% | 1.70x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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WEBSITES
The Writing & Publishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing & Publishing audience is writermag.com.
| Website | Composition | Index |
| writermag.com | 7.47% | 452.94x |
| kenyonreview.org | 7.58% | 425.78x |
| makealivingwriting.com | 6.78% | 382.89x |
| lareviewofbooks.org | 5.89% | 371.50x |
| nationalbook.org | 7.46% | 310.78x |
| theamericanscholar.org | 7.10% | 301.01x |
| hazlitt.net | 4.40% | 292.45x |
| bostonreview.net | 16.22% | 270.99x |
| harpers.org | 15.00% | 250.67x |
| writersdigest.com | 38.35% | 242.34x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing & Publishing audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 4.84% | 79.05x |
| London Tourism & Events | 1.10% | 65.27x |
| Book Publishers | 11.68% | 57.07x |
| London Tourism | 0.46% | 45.82x |
| Film Production | 5.61% | 42.81x |
| Art News & Products | 4.61% | 40.31x |
| University Press | 19.00% | 39.03x |
| Discount Books | 1.49% | 35.66x |
| Philanthropy - Nonprofits | 1.89% | 34.03x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 1.23% | 33.84x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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DEMOGRAPHICS
The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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