Explore the Writing & Publishing Audience
Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 16.3 thousand unique devices whose actions qualify for the Writing & Publishing audience.
INTERESTS
The Writing & Publishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing & Publishing audience is Online Grammar Tool Users.
| Interest | Composition | Index |
| Online Grammar Tool Users | 55.43% | 31.38x |
| Ivy League College Researchers | 47.83% | 29.52x |
| Avid Readers | 55.98% | 27.09x |
| Authors | 60.33% | 27.01x |
| Liberal Think Tank Readers | 51.63% | 26.23x |
| College Students | 54.35% | 25.90x |
| US Judiciary System Researchers | 49.46% | 25.19x |
| Yale University Fans | 59.24% | 24.92x |
| Audio Book Listeners | 47.83% | 24.38x |
| Executive and C-Suite | 38.04% | 23.96x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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APPAREL RETAILERS
The Writing & Publishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing & Publishing audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.18% | 2.14x |
| Chicos | 0.02% | 1.93x |
| Victoria's Secret | 0.02% | 1.35x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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WEBSITES
The Writing & Publishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing & Publishing audience is publishersweekly.com.
| Website | Composition | Index |
| publishersweekly.com | 35.16% | 111.72x |
| thenation.com | 27.95% | 61.83x |
| newrepublic.com | 27.65% | 55.15x |
| letterboxd.com | 12.47% | 40.28x |
| lexico.com | 13.89% | 38.37x |
| academia.edu | 26.37% | 36.89x |
| bartleby.com | 16.14% | 35.71x |
| foreignpolicy.com | 22.01% | 35.69x |
| irishtimes.com | 17.80% | 32.70x |
| harvard.edu | 10.01% | 32.30x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing & Publishing audience is Public Policy Media.
| Content Affinity | Composition | Index |
| Public Policy Media | 5.88% | 60.78x |
| New England Universities | 6.88% | 54.49x |
| Middle East News | 7.88% | 39.49x |
| Aid Groups | 3.00% | 36.26x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.12% | 30.20x |
| University Research | 22.38% | 29.45x |
| Australia & New Zealand Media | 3.62% | 28.92x |
| International Travel | 2.50% | 28.53x |
| New York City Education & News Cluster | 6.25% | 28.09x |
| Science Education & Resources | 5.38% | 25.73x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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DEMOGRAPHICS
The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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