Explore the Writing & Publishing Audience
Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 282.8 thousand unique devices whose actions qualify for the Writing & Publishing audience.
INTERESTS
The Writing & Publishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing & Publishing audience is Avid Readers.
| Interest | Composition | Index |
| Avid Readers | 61.06% | 20.74x |
| Authors | 64.20% | 20.39x |
| College Students | 60.23% | 19.90x |
| Poetry Readers | 58.08% | 19.03x |
| Harvard University Fans | 58.76% | 18.93x |
| College Professors | 57.01% | 18.62x |
| Yale University Fans | 58.20% | 18.02x |
| Nature and Outdoors Book Readers | 46.74% | 17.95x |
| Occupy Movement Supporters | 54.35% | 17.87x |
| Social Liberals | 48.04% | 17.65x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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APPAREL RETAILERS
The Writing & Publishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing & Publishing audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.05% | 2.88x |
| Zara | 0.05% | 2.54x |
| Urban Outfitters | 0.07% | 2.40x |
| Lorna Jane | 0.01% | 2.33x |
| REI | 0.02% | 2.30x |
| Bonobos | 0.02% | 2.30x |
| Armani | 0.04% | 2.29x |
| Patagonia | 0.01% | 1.98x |
| Saint Laurent Paris | 0.01% | 1.89x |
| Hugo Boss | 0.04% | 1.82x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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WEBSITES
The Writing & Publishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing & Publishing audience is theamericanscholar.org.
| Website | Composition | Index |
| theamericanscholar.org | 7.04% | 330.12x |
| nationalbook.org | 7.07% | 326.80x |
| bostonreview.net | 15.93% | 288.22x |
| writersdigest.com | 38.19% | 261.76x |
| harpers.org | 16.95% | 238.07x |
| theparisreview.org | 36.87% | 232.31x |
| bookstellyouwhy.com | 3.80% | 192.48x |
| scriptmag.com | 2.91% | 164.61x |
| newcriterion.com | 3.69% | 155.55x |
| dukeupress.edu | 5.43% | 121.82x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing & Publishing audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 4.95% | 83.75x |
| London Tourism & Events | 1.13% | 66.19x |
| Book Publishers | 12.14% | 59.59x |
| University Press | 18.78% | 47.55x |
| Film Production | 5.73% | 46.41x |
| London Tourism | 0.45% | 46.32x |
| Art News & Products | 4.60% | 43.99x |
| Discount Books | 1.55% | 40.70x |
| Social & Demographic Trends | 3.06% | 35.67x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 1.16% | 34.60x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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DEMOGRAPHICS
The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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