Dstillery Audiences

WRITING & PUBLISHING

Audience Size: 85.4 Thousand Devices

Explore the Writing & Publishing Audience

Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 85.4 thousand unique devices whose actions qualify for the Writing & Publishing audience.

Dstillery Crafted Audiences

INTERESTS

The Writing & Publishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Writing & Publishing audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 65.07% 25.67x
Ivy League College Researchers 62.66% 24.43x
College Students 68.56% 24.42x
Avid Readers 69.43% 23.33x
Harvard University Fans 63.65% 22.84x
Nature and Outdoors Book Readers 59.06% 22.78x
Yale University Fans 60.70% 22.31x
College Professors 61.90% 22.12x
Liberal Think Tank Readers 56.11% 22.04x
Authors 67.25% 21.70x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Writing & Publishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Writing & Publishing audience is The North Face.

Location Composition Index
The North Face 0.02% 4.16x
Victoria's Secret 0.02% 2.43x
Dressbarn 0.01% 1.78x
Lane Bryant 0.01% 1.71x
Mens Wearhouse 0.01% 1.16x
Old Navy 0.01% 1.15x
The Childrens Place 0.01% 1.01x
Maurices 0.01% 0.98x
Carhartt 0.10% 0.93x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Writing & Publishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Writing & Publishing audience is writersdigest.com.

Website Composition Index
writersdigest.com 34.45% 589.43x
theparisreview.org 33.37% 479.59x
longreads.com 13.46% 142.01x
jhu.edu 13.68% 123.27x
uchicago.edu 9.68% 121.36x
ssrn.com 7.43% 102.27x
foreignaffairs.com 10.73% 99.74x
harpercollins.com 10.33% 99.17x
thecrimson.com 9.89% 97.34x
questia.com 5.92% 96.74x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Writing & Publishing audience is University Press.

Content Affinity Composition Index
University Press 15.91% 120.88x
Book Publishers 11.56% 96.97x
Feminism 5.33% 86.63x
London Tourism & Events 1.01% 84.65x
Social & Demographic Trends 1.51% 73.34x
Art News & Products 3.17% 72.08x
Film Production 4.93% 71.76x
Education Cluster 14.29% 64.44x
Philanthropy - Nonprofits 1.75% 58.34x
Los Angeles Cluster 0.63% 53.87x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male