Explore the Writing & Publishing Audience
Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 499.2 thousand unique devices whose actions qualify for the Writing & Publishing audience.
INTERESTS
The Writing & Publishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing & Publishing audience is Authors.
| Interest | Composition | Index |
| Authors | 51.55% | 22.15x |
| Avid Readers | 47.54% | 20.16x |
| Social Liberals | 34.78% | 19.91x |
| Occupy Movement Supporters | 39.95% | 19.47x |
| Readers of Japanese Content | 35.59% | 18.99x |
| Harvard University Fans | 45.71% | 18.92x |
| Media Buying Professionals | 35.09% | 18.87x |
| College Students | 46.78% | 18.78x |
| Advertising Professionals | 34.51% | 18.75x |
| College Professors | 46.50% | 18.34x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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APPAREL RETAILERS
The Writing & Publishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing & Publishing audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.05% | 2.39x |
| Urban Outfitters | 0.07% | 2.26x |
| Uniqlo | 0.02% | 1.93x |
| Ann Taylor | 0.03% | 1.88x |
| H&M | 0.05% | 1.66x |
| Lululemon | 0.06% | 1.54x |
| Hugo Boss | 0.02% | 1.50x |
| Gap | 0.13% | 1.45x |
| Chicos | 0.06% | 1.44x |
| J. Crew | 0.04% | 1.42x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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WEBSITES
The Writing & Publishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing & Publishing audience is awpwriter.org.
| Website | Composition | Index |
| awpwriter.org | 5.46% | 508.83x |
| writermag.com | 5.68% | 432.39x |
| kenyonreview.org | 5.58% | 418.07x |
| freelancewritinggigs.com | 4.56% | 400.25x |
| lareviewofbooks.org | 5.78% | 370.66x |
| makealivingwriting.com | 6.66% | 323.72x |
| hazlitt.net | 5.21% | 293.39x |
| nationalbook.org | 7.16% | 277.37x |
| theamericanscholar.org | 6.07% | 275.32x |
| copyediting.com | 2.49% | 246.94x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing & Publishing audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 6.43% | 73.80x |
| London Tourism & Events | 1.20% | 43.64x |
| Book Publishers | 15.93% | 42.21x |
| Film Production | 6.06% | 37.50x |
| University Press | 19.67% | 37.16x |
| Art News & Products | 5.91% | 36.03x |
| Philanthropy - Nonprofits | 2.98% | 34.32x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 1.59% | 31.79x |
| Public Policy Media | 7.52% | 30.78x |
| Education Cluster | 16.57% | 28.78x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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DEMOGRAPHICS
The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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