Dstillery Audiences

WRITING & PUBLISHING

Audience Size: 36.8 Thousand Devices

Explore the Writing & Publishing Audience

Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 36.8 thousand unique devices whose actions qualify for the Writing & Publishing audience.

Dstillery Crafted Audiences

INTERESTS

The Writing & Publishing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Writing & Publishing audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 61.89% 31.44x
Ivy League College Researchers 57.38% 31.39x
Avid Readers 63.52% 28.95x
College Students 64.34% 27.66x
Liberal Think Tank Readers 59.84% 27.53x
Authors 63.11% 26.68x
Nature and Outdoors Book Readers 48.36% 26.01x
Executive and C-Suite 42.21% 25.62x
Poetry Readers 64.75% 24.26x
Psychiatrists 56.56% 23.78x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Writing & Publishing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Writing & Publishing audience is Chicos.

Location Composition Index
Chicos 0.02% 1.93x
White House Black Market 0.01% 1.89x
Victoria's Secret 0.02% 1.35x
Carhartt 0.13% 1.31x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Writing & Publishing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Writing & Publishing audience is publishersweekly.com.

Website Composition Index
publishersweekly.com 35.77% 105.29x
thenation.com 30.04% 58.82x
barnesandnoble.com 15.97% 57.79x
theamericanconservative.com 13.47% 54.22x
forward.com 12.59% 52.69x
newrepublic.com 31.73% 51.97x
bookrags.com 11.61% 49.33x
reductress.com 9.02% 44.47x
grammarist.com 10.10% 44.39x
vimeo.com 15.59% 41.98x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Writing & Publishing audience is Education Cluster.

Content Affinity Composition Index
Education Cluster 5.26% 110.81x
Public Policy Media 8.94% 73.91x
Historical Information - Museums & Libraries 4.47% 63.48x
MBA Education 3.59% 61.07x
New England Universities 9.82% 51.95x
Aid Groups 4.47% 44.61x
Nature & Wildlife 3.42% 41.34x
Middle East News 10.60% 40.05x
Assorted Topics (Viral Media, Paid Traffic) 5.87% 35.08x
Science Education & Resources 8.15% 33.74x
Composition Percentage: The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male