Explore the Writing & Publishing Audience
Below you'll find more information about the Writing & Publishing audience, broken down in different categories based on their digital and physical behaviors. These are 85.4 thousand unique devices whose actions qualify for the Writing & Publishing audience.
INTERESTS
The Writing & Publishing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Writing & Publishing audience is Online Grammar Tool Users.
| Interest | Composition | Index |
| Online Grammar Tool Users | 65.07% | 25.67x |
| Ivy League College Researchers | 62.66% | 24.43x |
| College Students | 68.56% | 24.42x |
| Avid Readers | 69.43% | 23.33x |
| Harvard University Fans | 63.65% | 22.84x |
| Nature and Outdoors Book Readers | 59.06% | 22.78x |
| Yale University Fans | 60.70% | 22.31x |
| College Professors | 61.90% | 22.12x |
| Liberal Think Tank Readers | 56.11% | 22.04x |
| Authors | 67.25% | 21.70x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Interest attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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APPAREL RETAILERS
The Writing & Publishing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Writing & Publishing audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.02% | 4.16x |
| Victoria's Secret | 0.02% | 2.43x |
| Dressbarn | 0.01% | 1.78x |
| Lane Bryant | 0.01% | 1.71x |
| Mens Wearhouse | 0.01% | 1.16x |
| Old Navy | 0.01% | 1.15x |
| The Childrens Place | 0.01% | 1.01x |
| Maurices | 0.01% | 0.98x |
| Carhartt | 0.10% | 0.93x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Location attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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WEBSITES
The Writing & Publishing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Writing & Publishing audience is writersdigest.com.
| Website | Composition | Index |
| writersdigest.com | 34.45% | 589.43x |
| theparisreview.org | 33.37% | 479.59x |
| longreads.com | 13.46% | 142.01x |
| jhu.edu | 13.68% | 123.27x |
| uchicago.edu | 9.68% | 121.36x |
| ssrn.com | 7.43% | 102.27x |
| foreignaffairs.com | 10.73% | 99.74x |
| harpercollins.com | 10.33% | 99.17x |
| thecrimson.com | 9.89% | 97.34x |
| questia.com | 5.92% | 96.74x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Web attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Writing & Publishing audience is University Press.
| Content Affinity | Composition | Index |
| University Press | 15.91% | 120.88x |
| Book Publishers | 11.56% | 96.97x |
| Feminism | 5.33% | 86.63x |
| London Tourism & Events | 1.01% | 84.65x |
| Social & Demographic Trends | 1.51% | 73.34x |
| Art News & Products | 3.17% | 72.08x |
| Film Production | 4.93% | 71.76x |
| Education Cluster | 14.29% | 64.44x |
| Philanthropy - Nonprofits | 1.75% | 58.34x |
| Los Angeles Cluster | 0.63% | 53.87x |
Composition Percentage:
The overlap percentage between the Writing & Publishing audience and the Content Affinity attribute.
Index: A comparison of the Writing & Publishing audience to the internet population.
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DEMOGRAPHICS
The Writing & Publishing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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