Dstillery Audiences

YARD STRUCTURES

Audience Size: 390.9 Thousand Devices

Explore the Yard Structures Audience

Below you'll find more information about the Yard Structures audience, broken down in different categories based on their digital and physical behaviors. These are 390.9 thousand unique devices whose actions qualify for the Yard Structures audience.

Dstillery Crafted Audiences

INTERESTS

The Yard Structures audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard Structures audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 37.09% 19.41x
Power Tools Shoppers 38.39% 19.39x
New Homeowners 42.36% 18.31x
RV Shoppers 36.51% 17.40x
Lawn and Home Pest Control Researchers 35.56% 16.75x
Kitchen and Bath Professionals 38.88% 16.64x
Tractor Shoppers 36.25% 16.35x
Moving Services Shoppers 37.52% 16.21x
Contractors & Construction Professionals 30.37% 16.07x
Camping Enthusiasts 34.76% 15.87x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Interest attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard Structures audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard Structures audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.33x
Belk 0.02% 1.19x
Old Navy 0.06% 1.14x
Lululemon 0.04% 0.93x
LOFT 0.03% 0.91x
Chicos 0.04% 0.90x
Lane Bryant 0.03% 0.84x
Abercrombie & Fitch 0.02% 0.84x
Coach 0.04% 0.82x
American Eagle Outfitters 0.04% 0.81x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Location attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yard Structures audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yard Structures audience is storageshedsoutlet.com.

Website Composition Index
storageshedsoutlet.com 5.87% 442.70x
kitsuperstore.com 6.93% 404.02x
backyardbuildings.com 7.48% 370.84x
canopiesandtarps.com 6.42% 369.86x
shedsforlessdirect.com 29.89% 360.42x
vikingsteelstructures.com 10.37% 315.04x
swingsetmall.com 4.65% 313.10x
competitiveedgeproducts.com 10.59% 304.31x
alansfactoryoutlet.com 28.32% 297.39x
tarpsnow.com 5.93% 277.07x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Web attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard Structures audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.64% 48.54x
Home Improvement Contractor 7.97% 46.52x
Home Remodeling 6.67% 28.61x
Pool Cleaning 3.34% 26.24x
Power Tools 10.25% 25.35x
Holiday Gifts 2.23% 24.70x
Tiny & Modular Home Researchers 7.40% 22.65x
Lighting & Power 4.77% 22.40x
Discount Shopping 10.53% 22.34x
Painting & Renovation 6.93% 21.65x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Content Affinity attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard Structures audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female