Dstillery Audiences

YARD STRUCTURES

Audience Size: 54.6 Thousand Devices

Explore the Yard Structures Audience

Below you'll find more information about the Yard Structures audience, broken down in different categories based on their digital and physical behaviors. These are 54.6 thousand unique devices whose actions qualify for the Yard Structures audience.

Dstillery Crafted Audiences

INTERESTS

The Yard Structures audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard Structures audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 68.09% 24.84x
Country Home Decorators 69.98% 22.26x
Moving Truck Rental Researchers 65.09% 21.25x
Power Tools Shoppers 63.19% 21.11x
Product Manuals Researchers 54.19% 20.13x
DIYers 57.03% 18.91x
Lawn and Home Pest Control Researchers 53.87% 18.44x
RV Owners and Upgraders 55.77% 18.40x
Spa and Pool Owners 56.87% 18.37x
New Homeowners 59.56% 18.34x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Interest attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard Structures audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard Structures audience is LOFT.

Location Composition Index
LOFT 0.03% 3.87x
The Childrens Place 0.05% 3.65x
Dressbarn 0.03% 3.31x
Journeys 0.03% 2.29x
White House Black Market 0.02% 1.89x
Banana Republic 0.02% 1.83x
Gap 0.02% 1.78x
American Apparel 0.01% 1.71x
Lane Bryant 0.02% 1.61x
Chicos 0.02% 1.58x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Location attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yard Structures audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yard Structures audience is machinerytrader.com.

Website Composition Index
machinerytrader.com 8.68% 82.32x
tractorhouse.com 14.86% 80.17x
searshometownstores.com 8.89% 75.90x
truckpaper.com 8.23% 70.93x
stihldealer.net 6.83% 69.58x
cheaperthandirt.com 6.13% 66.04x
stihlusa.com 9.07% 65.30x
garagejournal.com 8.95% 62.83x
dewalt.com 6.90% 57.38x
todayshomeowner.com 16.93% 49.38x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Web attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard Structures audience is Pool Cleaning.

Content Affinity Composition Index
Pool Cleaning 2.09% 47.85x
Machines & Industrial Supplies 4.39% 46.47x
Power Tools 8.59% 43.83x
Auctions & Repossessions 1.36% 43.68x
Home Remodeling 2.88% 43.44x
Lighting & Power 2.69% 42.50x
Home Decoration - Crafts & Kids 1.52% 42.27x
Garden Power Equipment 15.70% 40.28x
Car Keys, Locks & Remotes 7.20% 40.04x
Auto Body Upkeep & Repair Researchers 4.68% 39.03x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Content Affinity attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard Structures audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male