Dstillery Audiences

YARD STRUCTURES

Audience Size: 410.7 Thousand Devices

Explore the Yard Structures Audience

Below you'll find more information about the Yard Structures audience, broken down in different categories based on their digital and physical behaviors. These are 410.7 thousand unique devices whose actions qualify for the Yard Structures audience.

Dstillery Crafted Audiences

INTERESTS

The Yard Structures audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard Structures audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 36.33% 18.69x
New Homeowners 41.85% 17.54x
Lawn and Home Pest Control Researchers 34.07% 16.40x
RV Shoppers 35.48% 16.28x
Kitchen and Bath Professionals 38.06% 15.65x
Contractors & Construction Professionals 29.58% 15.63x
Tractor Shoppers 36.57% 15.57x
Moving Services Shoppers 37.48% 15.11x
Camping Enthusiasts 34.15% 15.06x
Flooring Shoppers 29.33% 15.03x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Interest attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard Structures audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard Structures audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.40x
The North Face 0.02% 1.33x
Chicos 0.05% 1.23x
Belk 0.01% 1.14x
Gymboree 0.03% 1.14x
The Childrens Place 0.04% 1.11x
Charlotte Russe 0.01% 1.06x
Brooks Brothers 0.03% 1.05x
Tommy Bahama 0.02% 0.99x
Lane Bryant 0.03% 0.98x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Location attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yard Structures audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yard Structures audience is storageshedsoutlet.com.

Website Composition Index
storageshedsoutlet.com 5.68% 454.79x
kitsuperstore.com 6.82% 422.04x
backyardbuildings.com 7.56% 377.27x
canopiesandtarps.com 6.38% 375.03x
shedsforlessdirect.com 29.28% 372.29x
swingsetmall.com 4.84% 325.11x
vikingsteelstructures.com 9.61% 324.15x
alansfactoryoutlet.com 27.83% 309.01x
competitiveedgeproducts.com 10.06% 306.26x
tarpsnow.com 5.66% 286.85x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Web attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard Structures audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 8.20% 43.68x
Home Remodeling 6.56% 27.87x
Holiday Gifts 1.96% 24.95x
Pool Cleaning 3.37% 24.35x
Power Tools 9.67% 23.72x
Tiny & Modular Home Researchers 6.97% 22.70x
Discount Shopping 11.03% 21.59x
Lighting & Power 4.64% 21.40x
Painting & Renovation 6.78% 21.17x
Woodwork 9.76% 20.85x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Content Affinity attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard Structures audience resonates most for the following age and income brackets.
Age
65+
Income
$50,000-$74,999