Explore the Yard Structures Audience
Below you'll find more information about the Yard Structures audience, broken down in different categories based on their digital and physical behaviors. These are 116.6 thousand unique devices whose actions qualify for the Yard Structures audience.
INTERESTS
The Yard Structures audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard Structures audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 58.58% | 29.20x |
| Country Home Decorators | 62.09% | 29.19x |
| Power Tools Shoppers | 61.05% | 24.14x |
| Moving Truck Rental Researchers | 56.03% | 23.56x |
| Spa and Pool Owners | 53.15% | 22.97x |
| DIYers | 51.24% | 22.71x |
| Getting Off the Grid Travelers | 53.31% | 22.53x |
| Product Manuals Researchers | 51.72% | 22.19x |
| New Homeowners | 51.72% | 22.14x |
| Work Boots & Safety Footwear Shoppers | 54.03% | 22.00x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Interest attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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APPAREL RETAILERS
The Yard Structures audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard Structures audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.03% | 3.92x |
| American Eagle Outfitters | 0.02% | 3.23x |
| J. Crew | 0.01% | 2.52x |
| Maurices | 0.03% | 2.11x |
| American Apparel | 0.01% | 1.71x |
| Old Navy | 0.02% | 1.68x |
| Banana Republic | 0.01% | 1.61x |
| The Childrens Place | 0.02% | 1.54x |
| Journeys | 0.02% | 1.51x |
| Carhartt | 0.22% | 1.43x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Location attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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WEBSITES
The Yard Structures audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yard Structures audience is alansfactoryoutlet.com.
| Website | Composition | Index |
| alansfactoryoutlet.com | 34.62% | 589.01x |
| saferwholesale.com | 10.56% | 88.09x |
| decks.com | 4.27% | 84.14x |
| rvautoparts.com | 4.21% | 82.73x |
| midlandhardware.com | 5.73% | 75.67x |
| hvacdirect.com | 3.55% | 75.39x |
| pplmotorhomes.com | 5.25% | 73.63x |
| myoutdoorplans.com | 6.25% | 68.47x |
| timbertech.com | 3.06% | 67.56x |
| homewyse.com | 3.53% | 64.39x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Web attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard Structures audience is Power Tools.
| Content Affinity | Composition | Index |
| Power Tools | 8.35% | 42.03x |
| Auctions & Repossessions | 1.63% | 41.69x |
| Machines & Industrial Supplies | 4.51% | 40.93x |
| Home Remodeling | 3.07% | 40.84x |
| Garden Power Equipment | 16.59% | 38.29x |
| Discount Shopping | 1.02% | 37.66x |
| Auto Body Upkeep & Repair Researchers | 4.96% | 37.57x |
| Holiday Gifts | 0.77% | 37.10x |
| Home Decoration - Crafts & Kids | 1.68% | 36.70x |
| Pool Cleaning | 1.66% | 35.99x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Content Affinity attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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DEMOGRAPHICS
The Yard Structures audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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