Dstillery Audiences

YARD STRUCTURES

Audience Size: 200 Thousand Devices

Explore the Yard Structures Audience

Below you'll find more information about the Yard Structures audience, broken down in different categories based on their digital and physical behaviors. These are 200 thousand unique devices whose actions qualify for the Yard Structures audience.

Dstillery Crafted Audiences

INTERESTS

The Yard Structures audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard Structures audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 51.05% 22.50x
Home Exterior Design Enthusiasts 46.00% 21.70x
Power Tools Shoppers 47.11% 19.61x
DIYers 45.17% 19.00x
New Homeowners 47.30% 18.59x
Lawn and Home Pest Control Researchers 41.85% 18.22x
Spa and Pool Owners 43.88% 18.22x
Kitchen and Bath Professionals 48.27% 18.18x
RV Shoppers 48.57% 17.89x
Product Manuals Researchers 41.04% 17.37x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Interest attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard Structures audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard Structures audience is Express.

Location Composition Index
Express 0.05% 1.82x
Express Outlets 0.01% 1.78x
J. Crew 0.03% 1.57x
Madewell 0.02% 1.50x
Belk 0.01% 1.34x
Eddie Bauer 0.02% 1.34x
Uniqlo 0.02% 1.25x
Kate Spade 0.02% 1.25x
Carhartt 0.07% 1.25x
White House Black Market 0.08% 1.15x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Location attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yard Structures audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yard Structures audience is alansfactoryoutlet.com.

Website Composition Index
alansfactoryoutlet.com 32.66% 279.01x
harborfreight.com 8.38% 68.28x
decks.com 4.77% 45.74x
sportsmanswarehouse.com 5.08% 44.07x
homewyse.com 6.22% 41.69x
extremehowto.com 5.10% 40.33x
saferwholesale.com 10.37% 39.18x
deere.com 4.60% 35.94x
midlandhardware.com 5.16% 35.92x
garagejournal.com 5.78% 34.30x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Web attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard Structures audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.47% 62.23x
Rural Living 0.37% 61.28x
Flags & Trump 0.19% 37.19x
Holiday Gifts 1.33% 32.93x
As Seen On TV Products 0.12% 31.35x
Discount Shopping 4.72% 30.51x
Power Tools 8.74% 30.38x
Home Remodeling 5.00% 29.80x
Pool Cleaning 2.44% 29.58x
Survival Guides 0.46% 28.37x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Content Affinity attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard Structures audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male