Explore the Yard Structures Audience
Below you'll find more information about the Yard Structures audience, broken down in different categories based on their digital and physical behaviors. These are 200 thousand unique devices whose actions qualify for the Yard Structures audience.
INTERESTS
The Yard Structures audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard Structures audience is Country Home Decorators.
| Interest | Composition | Index |
| Country Home Decorators | 51.05% | 22.50x |
| Home Exterior Design Enthusiasts | 46.00% | 21.70x |
| Power Tools Shoppers | 47.11% | 19.61x |
| DIYers | 45.17% | 19.00x |
| New Homeowners | 47.30% | 18.59x |
| Lawn and Home Pest Control Researchers | 41.85% | 18.22x |
| Spa and Pool Owners | 43.88% | 18.22x |
| Kitchen and Bath Professionals | 48.27% | 18.18x |
| RV Shoppers | 48.57% | 17.89x |
| Product Manuals Researchers | 41.04% | 17.37x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Interest attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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APPAREL RETAILERS
The Yard Structures audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard Structures audience is Express.
| Location | Composition | Index |
| Express | 0.05% | 1.82x |
| Express Outlets | 0.01% | 1.78x |
| J. Crew | 0.03% | 1.57x |
| Madewell | 0.02% | 1.50x |
| Belk | 0.01% | 1.34x |
| Eddie Bauer | 0.02% | 1.34x |
| Uniqlo | 0.02% | 1.25x |
| Kate Spade | 0.02% | 1.25x |
| Carhartt | 0.07% | 1.25x |
| White House Black Market | 0.08% | 1.15x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Location attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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WEBSITES
The Yard Structures audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yard Structures audience is alansfactoryoutlet.com.
| Website | Composition | Index |
| alansfactoryoutlet.com | 32.66% | 279.01x |
| harborfreight.com | 8.38% | 68.28x |
| decks.com | 4.77% | 45.74x |
| sportsmanswarehouse.com | 5.08% | 44.07x |
| homewyse.com | 6.22% | 41.69x |
| extremehowto.com | 5.10% | 40.33x |
| saferwholesale.com | 10.37% | 39.18x |
| deere.com | 4.60% | 35.94x |
| midlandhardware.com | 5.16% | 35.92x |
| garagejournal.com | 5.78% | 34.30x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Web attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard Structures audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 3.47% | 62.23x |
| Rural Living | 0.37% | 61.28x |
| Flags & Trump | 0.19% | 37.19x |
| Holiday Gifts | 1.33% | 32.93x |
| As Seen On TV Products | 0.12% | 31.35x |
| Discount Shopping | 4.72% | 30.51x |
| Power Tools | 8.74% | 30.38x |
| Home Remodeling | 5.00% | 29.80x |
| Pool Cleaning | 2.44% | 29.58x |
| Survival Guides | 0.46% | 28.37x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Content Affinity attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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DEMOGRAPHICS
The Yard Structures audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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