Dstillery Audiences

YARD STRUCTURES

Audience Size: 10.6 Thousand Devices

Explore the Yard Structures Audience

Below you'll find more information about the Yard Structures audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 thousand unique devices whose actions qualify for the Yard Structures audience.

Dstillery Crafted Audiences

INTERESTS

The Yard Structures audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard Structures audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 69.74% 35.45x
Hardware Shoppers 59.21% 31.38x
Country Home Decorators 71.05% 31.01x
Online Home Decor Shoppers 50.00% 28.53x
Spa and Pool Owners 69.74% 28.41x
Ebay Shoppers 67.11% 27.67x
Getting Off the Grid Travelers 67.11% 27.34x
Moving Truck Rental Researchers 67.11% 27.22x
Discount Big Box Shoppers 53.95% 26.18x
Kitchen Stove Shoppers 56.58% 25.61x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Interest attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard Structures audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard Structures audience is Gap.

Location Composition Index
Gap 0.02% 1.78x
American Apparel 0.01% 1.71x
White House Black Market 0.02% 1.49x
Carhartt 0.13% 0.72x
H&M 0.01% 0.60x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Location attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yard Structures audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yard Structures audience is m.ebay.com.

Website Composition Index
m.ebay.com 32.46% 34.23x
mediavine.com 32.13% 31.22x
sportsmansguide.com 27.67% 28.27x
diynetwork.com 24.78% 25.31x
thisoldhouse.com 25.01% 25.03x
doityourself.com 35.80% 24.81x
wikia.com 18.42% 23.65x
manualslib.com 18.03% 22.87x
nadaguides.com 35.10% 21.47x
ford-trucks.com 19.60% 21.07x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Web attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard Structures audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 14.81% 92.74x
Power Tools 7.79% 55.50x
Furniture Shopping 8.31% 50.97x
Hunting 11.17% 34.55x
Fishing 7.79% 33.96x
Tiny & Modular Home Researchers 9.61% 33.46x
Appliances & Reviews 20.52% 32.08x
Recreational Motor Sport Enthusiasts 4.68% 31.16x
Trucking 8.31% 30.47x
Gun Enthusiast - Rifles & Ammo 13.51% 28.48x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Content Affinity attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard Structures audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male