Explore the Yard Structures Audience
Below you'll find more information about the Yard Structures audience, broken down in different categories based on their digital and physical behaviors. These are 410.7 thousand unique devices whose actions qualify for the Yard Structures audience.
INTERESTS
The Yard Structures audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard Structures audience is Spa and Pool Owners.
| Interest | Composition | Index |
| Spa and Pool Owners | 36.33% | 18.69x |
| New Homeowners | 41.85% | 17.54x |
| Lawn and Home Pest Control Researchers | 34.07% | 16.40x |
| RV Shoppers | 35.48% | 16.28x |
| Kitchen and Bath Professionals | 38.06% | 15.65x |
| Contractors & Construction Professionals | 29.58% | 15.63x |
| Tractor Shoppers | 36.57% | 15.57x |
| Moving Services Shoppers | 37.48% | 15.11x |
| Camping Enthusiasts | 34.15% | 15.06x |
| Flooring Shoppers | 29.33% | 15.03x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Interest attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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APPAREL RETAILERS
The Yard Structures audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard Structures audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.25% | 1.40x |
| The North Face | 0.02% | 1.33x |
| Chicos | 0.05% | 1.23x |
| Belk | 0.01% | 1.14x |
| Gymboree | 0.03% | 1.14x |
| The Childrens Place | 0.04% | 1.11x |
| Charlotte Russe | 0.01% | 1.06x |
| Brooks Brothers | 0.03% | 1.05x |
| Tommy Bahama | 0.02% | 0.99x |
| Lane Bryant | 0.03% | 0.98x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Location attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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WEBSITES
The Yard Structures audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yard Structures audience is storageshedsoutlet.com.
| Website | Composition | Index |
| storageshedsoutlet.com | 5.68% | 454.79x |
| kitsuperstore.com | 6.82% | 422.04x |
| backyardbuildings.com | 7.56% | 377.27x |
| canopiesandtarps.com | 6.38% | 375.03x |
| shedsforlessdirect.com | 29.28% | 372.29x |
| swingsetmall.com | 4.84% | 325.11x |
| vikingsteelstructures.com | 9.61% | 324.15x |
| alansfactoryoutlet.com | 27.83% | 309.01x |
| competitiveedgeproducts.com | 10.06% | 306.26x |
| tarpsnow.com | 5.66% | 286.85x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Web attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard Structures audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 8.20% | 43.68x |
| Home Remodeling | 6.56% | 27.87x |
| Holiday Gifts | 1.96% | 24.95x |
| Pool Cleaning | 3.37% | 24.35x |
| Power Tools | 9.67% | 23.72x |
| Tiny & Modular Home Researchers | 6.97% | 22.70x |
| Discount Shopping | 11.03% | 21.59x |
| Lighting & Power | 4.64% | 21.40x |
| Painting & Renovation | 6.78% | 21.17x |
| Woodwork | 9.76% | 20.85x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Content Affinity attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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DEMOGRAPHICS
The Yard Structures audience resonates most for the following age and income brackets.
Age
65+
Income
$50,000-$74,999
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