Dstillery Audiences

YARD STRUCTURES

Audience Size: 370 Thousand Devices

Explore the Yard Structures Audience

Below you'll find more information about the Yard Structures audience, broken down in different categories based on their digital and physical behaviors. These are 370 thousand unique devices whose actions qualify for the Yard Structures audience.

Dstillery Crafted Audiences

INTERESTS

The Yard Structures audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard Structures audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 37.90% 26.96x
Country Home Decorators 41.14% 26.59x
Power Tools Shoppers 38.09% 23.65x
New Homeowners 39.89% 22.50x
Spa and Pool Owners 35.31% 22.34x
Lawn and Home Pest Control Researchers 32.84% 22.08x
Kitchen and Bath Professionals 38.05% 21.21x
DIYers 39.33% 21.06x
Mowing Equipment Shoppers 31.39% 20.58x
Product Manuals Researchers 32.02% 20.43x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Interest attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard Structures audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard Structures audience is Belk.

Location Composition Index
Belk 0.01% 2.17x
Columbia 0.01% 1.38x
Journeys 0.03% 1.35x
Mens Wearhouse 0.44% 1.22x
Dressbarn 0.03% 1.21x
Chicos 0.04% 1.19x
Patagonia 0.02% 1.13x
Abercrombie & Fitch 0.02% 1.06x
Eddie Bauer 0.01% 1.04x
White House Black Market 0.07% 1.03x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Location attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yard Structures audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yard Structures audience is storageshedsoutlet.com.

Website Composition Index
storageshedsoutlet.com 5.39% 384.47x
backyardbuildings.com 5.98% 313.51x
canopiesandtarps.com 6.49% 299.42x
shedsforlessdirect.com 28.37% 294.12x
vikingsteelstructures.com 12.55% 263.84x
swingsetmall.com 5.32% 257.57x
competitiveedgeproducts.com 11.13% 253.59x
wickbuildings.com 4.06% 251.32x
alansfactoryoutlet.com 29.64% 237.65x
garage-organization.com 11.98% 230.52x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Web attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard Structures audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.52% 56.28x
Home Improvement Contractor 5.73% 52.32x
Flags & Trump 0.23% 32.27x
Holiday Gifts 1.95% 30.23x
Home Remodeling 6.31% 29.33x
Power Tools 9.05% 28.08x
Pool Cleaning 2.86% 27.97x
As Seen On TV Products 0.17% 25.57x
Discount Shopping 7.49% 25.02x
Texas Off-Roading 0.24% 23.84x
Composition Percentage: The overlap percentage between the Yard Structures audience and the Content Affinity attribute.
Index: A comparison of the Yard Structures audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard Structures audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male