Explore the Yard Structures Audience
Below you'll find more information about the Yard Structures audience, broken down in different categories based on their digital and physical behaviors. These are 54.6 thousand unique devices whose actions qualify for the Yard Structures audience.
INTERESTS
The Yard Structures audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard Structures audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 68.09% | 24.84x |
| Country Home Decorators | 69.98% | 22.26x |
| Moving Truck Rental Researchers | 65.09% | 21.25x |
| Power Tools Shoppers | 63.19% | 21.11x |
| Product Manuals Researchers | 54.19% | 20.13x |
| DIYers | 57.03% | 18.91x |
| Lawn and Home Pest Control Researchers | 53.87% | 18.44x |
| RV Owners and Upgraders | 55.77% | 18.40x |
| Spa and Pool Owners | 56.87% | 18.37x |
| New Homeowners | 59.56% | 18.34x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Interest attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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APPAREL RETAILERS
The Yard Structures audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard Structures audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.03% | 3.87x |
| The Childrens Place | 0.05% | 3.65x |
| Dressbarn | 0.03% | 3.31x |
| Journeys | 0.03% | 2.29x |
| White House Black Market | 0.02% | 1.89x |
| Banana Republic | 0.02% | 1.83x |
| Gap | 0.02% | 1.78x |
| American Apparel | 0.01% | 1.71x |
| Lane Bryant | 0.02% | 1.61x |
| Chicos | 0.02% | 1.58x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Location attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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WEBSITES
The Yard Structures audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yard Structures audience is machinerytrader.com.
| Website | Composition | Index |
| machinerytrader.com | 8.68% | 82.32x |
| tractorhouse.com | 14.86% | 80.17x |
| searshometownstores.com | 8.89% | 75.90x |
| truckpaper.com | 8.23% | 70.93x |
| stihldealer.net | 6.83% | 69.58x |
| cheaperthandirt.com | 6.13% | 66.04x |
| stihlusa.com | 9.07% | 65.30x |
| garagejournal.com | 8.95% | 62.83x |
| dewalt.com | 6.90% | 57.38x |
| todayshomeowner.com | 16.93% | 49.38x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Web attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard Structures audience is Pool Cleaning.
| Content Affinity | Composition | Index |
| Pool Cleaning | 2.09% | 47.85x |
| Machines & Industrial Supplies | 4.39% | 46.47x |
| Power Tools | 8.59% | 43.83x |
| Auctions & Repossessions | 1.36% | 43.68x |
| Home Remodeling | 2.88% | 43.44x |
| Lighting & Power | 2.69% | 42.50x |
| Home Decoration - Crafts & Kids | 1.52% | 42.27x |
| Garden Power Equipment | 15.70% | 40.28x |
| Car Keys, Locks & Remotes | 7.20% | 40.04x |
| Auto Body Upkeep & Repair Researchers | 4.68% | 39.03x |
Composition Percentage:
The overlap percentage between the Yard Structures audience and the Content Affinity attribute.
Index: A comparison of the Yard Structures audience to the internet population.
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DEMOGRAPHICS
The Yard Structures audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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