Dstillery Audiences

YOGA & MEDITATION

Audience Size: 11.5 Thousand Devices

Explore the Yoga & Meditation Audience

Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 thousand unique devices whose actions qualify for the Yoga & Meditation audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga & Meditation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga & Meditation audience is Readers of Buddhist Content.

Interest Composition Index
Readers of Buddhist Content 69.52% 46.57x
Yoga Teachers 83.81% 34.43x
Body Detox Enthusiasts 51.43% 32.19x
Yogis 44.76% 30.29x
Online Exercise Class Users 42.86% 29.55x
Psychiatrist Content Readers 48.57% 27.26x
Grandparents 32.38% 26.86x
Professional Medical Journal Readers 34.29% 24.61x
Wellness Enthusiasts 20.95% 23.39x
Weight Loss Researchers 22.86% 23.38x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is Carhartt.

Location Composition Index
Carhartt 0.17% 2.29x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yoga & Meditation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yoga & Meditation audience is oprahmag.com.

Website Composition Index
oprahmag.com 16.51% 35.62x
psychcentral.com 21.31% 33.40x
tripadvisor.ca 14.73% 26.50x
onegreenplanet.org 10.47% 24.02x
minimalistbaker.com 24.64% 23.90x
chocolatecoveredkatie.com 9.68% 22.15x
lifehack.org 22.01% 20.79x
feastingathome.com 13.15% 20.04x
mindbodygreen.com 34.65% 19.47x
learnreligions.com 15.04% 19.04x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Vegetarian Diet.

Content Affinity Composition Index
Vegetarian Diet 14.12% 34.11x
Canadian Lifestyle 4.49% 33.29x
Canada Business Cluster 8.80% 31.34x
Travel, Food, Fashion & Fitness 3.49% 28.61x
Conscious Living 3.16% 25.28x
Back & Spine 3.99% 22.76x
Dating & Relationships 10.47% 21.02x
Female Lifestyle Content Readers 2.49% 20.50x
Canada Culture and Tourism 7.31% 19.67x
Vancouver British Columbia Research Cluster 2.99% 19.55x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga & Meditation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female