Dstillery Audiences

YOGA & MEDITATION

Audience Size: 206.1 Thousand Devices

Explore the Yoga & Meditation Audience

Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 206.1 thousand unique devices whose actions qualify for the Yoga & Meditation audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga & Meditation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga & Meditation audience is Sleep Researchers.

Interest Composition Index
Sleep Researchers 27.19% 10.14x
Hulu Users 0.21% 9.11x
Voters 19.42% 8.88x
Pet Health and Nutrition Researchers 22.16% 8.83x
Luxury Womens Brands Shoppers 23.81% 8.80x
Eyeglasses Shoppers 21.00% 8.79x
Off the Grid Living Enthusiasts 21.58% 8.72x
Dog Lovers 19.88% 8.43x
Fitness Activity Tracker Users 23.81% 8.22x
Pregnancy Resources Researchers 22.04% 8.09x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is Gap.

Location Composition Index
Gap 0.02% 3.81x
Jos A. Bank Clothiers 0.02% 3.76x
LOFT 0.02% 3.38x
Zumiez 0.01% 3.10x
Chicos 0.02% 2.62x
Old Navy 0.02% 2.47x
Express 0.01% 2.43x
White House Black Market 0.01% 2.42x
Dressbarn 0.01% 2.40x
American Eagle Outfitters 0.01% 2.32x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yoga & Meditation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yoga & Meditation audience is chopra.com.

Website Composition Index
chopra.com 40.15% 273.46x
thetappingsolution.com 12.03% 251.30x
gaia.com 20.11% 219.54x
kriscarr.com 5.65% 211.52x
dailygood.org 5.44% 176.70x
tarabrach.com 4.44% 154.30x
chakras.info 8.38% 142.77x
healingcrystals.com 4.60% 136.94x
brenebrown.com 24.22% 124.48x
yogajournal.com 61.92% 114.82x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Finance & Accounting Cluster.

Content Affinity Composition Index
Finance & Accounting Cluster 16.09% 26.92x
Small Business Resources 35.63% 26.84x
Teaching Abroad 0.12% 23.98x
Psychics & Horoscopes 18.39% 22.62x
Vegetarian Diet 14.94% 22.23x
Healthcare - Dermatology & Aging 14.94% 21.63x
Dating & Relationships 14.94% 19.94x
University Research 22.99% 19.46x
Nutrition & Diabetic Living 0.71% 19.36x
Concert Posters 0.25% 18.07x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga & Meditation audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female