Explore the Yoga & Meditation Audience
Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 257.9 thousand unique devices whose actions qualify for the Yoga & Meditation audience.
INTERESTS
The Yoga & Meditation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga & Meditation audience is Yogis.
| Interest | Composition | Index |
| Yogis | 64.83% | 30.00x |
| Alternative Medicine Enthusiasts | 56.18% | 22.14x |
| Psychiatrists | 40.26% | 17.43x |
| Women's Health Researchers | 34.63% | 17.27x |
| Gluten-Free Recipe Researchers | 38.88% | 16.71x |
| Professional Medical Journal Readers | 36.55% | 16.65x |
| Young Boomers | 36.09% | 16.65x |
| Women's Fitness Enthusiasts | 31.73% | 15.77x |
| Grandparents | 32.22% | 15.68x |
| Gastrointestinal Researchers | 31.84% | 15.60x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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APPAREL RETAILERS
The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 1.59x |
| Buckle | 0.01% | 1.12x |
| Urban Outfitters | 0.01% | 1.01x |
| Carhartt | 0.10% | 0.97x |
| American Eagle Outfitters | 0.01% | 0.78x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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WEBSITES
The Yoga & Meditation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yoga & Meditation audience is louisehay.com.
| Website | Composition | Index |
| louisehay.com | 7.28% | 327.28x |
| chopra.com | 37.43% | 283.43x |
| headspace.com | 5.25% | 247.49x |
| thetappingsolution.com | 12.10% | 234.31x |
| kriscarr.com | 5.44% | 220.27x |
| gaia.com | 22.89% | 217.18x |
| yogapedia.com | 4.27% | 209.47x |
| chakras.info | 7.87% | 169.61x |
| dailygood.org | 5.20% | 163.82x |
| healingcrystals.com | 5.35% | 138.24x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 2.65% | 131.62x |
| Numerology & Astrology | 14.41% | 66.17x |
| Natural Diet & Supplement Researchers | 7.07% | 57.07x |
| Paleo & Keto Diet Enthusiasts | 10.60% | 42.80x |
| Organic Beauty & Skincare Products | 2.86% | 36.87x |
| Psychology & Social Work | 1.92% | 32.49x |
| Reproductive Health | 1.63% | 25.69x |
| Vegans & Animal Welfare | 3.41% | 25.28x |
| Diet & Weight Loss | 4.26% | 25.24x |
| Writing & Publishing | 2.68% | 23.58x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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DEMOGRAPHICS
The Yoga & Meditation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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