Dstillery Audiences

YOGA & MEDITATION

Audience Size: 603.6 Thousand Devices

Explore the Yoga & Meditation Audience

Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 603.6 thousand unique devices whose actions qualify for the Yoga & Meditation audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga & Meditation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga & Meditation audience is Yogis.

Interest Composition Index
Yogis 53.22% 26.25x
Women's Fitness Enthusiasts 25.23% 14.84x
Gluten-Free Recipe Researchers 32.33% 14.54x
Menopause Researchers 29.99% 14.18x
Young Boomers 28.45% 14.08x
Astrology Enthusiasts 33.68% 13.83x
Eco-Conscious Consumers 25.60% 13.76x
Healthy Eaters 24.70% 13.42x
Paleo Eaters 32.87% 13.23x
Breast Cancer Fund Raisers 22.87% 13.16x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is Madewell.

Location Composition Index
Madewell 0.02% 2.19x
Michael Kors 0.02% 1.98x
Talbots 0.05% 1.79x
Kate Spade 0.02% 1.68x
Gap 0.10% 1.56x
Urban Outfitters 0.04% 1.44x
Ann Taylor 0.02% 1.39x
Lululemon 0.04% 1.33x
Journeys 0.02% 1.32x
Chicos 0.04% 1.30x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yoga & Meditation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yoga & Meditation audience is hayhouseradio.com.

Website Composition Index
hayhouseradio.com 3.72% 351.44x
artofliving.org 6.45% 308.05x
heartmath.org 3.87% 289.52x
spiritualityhealth.com 8.62% 284.55x
yogananda-srf.org 2.59% 280.16x
thetappingsolution.com 9.93% 274.83x
rickhanson.net 2.37% 268.12x
louisehay.com 8.23% 250.38x
wanderlust.com 6.96% 228.10x
kriscarr.com 6.64% 217.33x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 4.87% 66.40x
Numerology & Astrology 15.23% 44.94x
Alt Religion 4.11% 34.70x
Conscious Living 8.43% 33.26x
Local & Travel England - East Midlands 0.39% 32.61x
Natural Diet & Supplement Researchers 16.45% 27.94x
Organic Beauty & Skincare Products 6.00% 27.71x
Active Lifestyle Enthusiasts 0.26% 25.42x
Feminism 2.16% 24.38x
Natural & Healthy Living Researchers 1.76% 22.50x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga & Meditation audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999