Explore the Yoga & Meditation Audience
Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 468.8 thousand unique devices whose actions qualify for the Yoga & Meditation audience.
INTERESTS
The Yoga & Meditation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga & Meditation audience is Yogis.
| Interest | Composition | Index |
| Yogis | 56.74% | 33.40x |
| Alternative Medicine Enthusiasts | 50.13% | 30.53x |
| Women's Health Researchers | 30.67% | 21.65x |
| Astrology Enthusiasts | 33.69% | 20.38x |
| Women's Fitness Enthusiasts | 28.24% | 19.88x |
| Gluten-Free Recipe Researchers | 33.27% | 19.68x |
| Health and Fitness Book Readers | 33.18% | 19.66x |
| Young Boomers | 29.53% | 19.50x |
| Menopause Researchers | 30.73% | 19.11x |
| Luxury Athletic Footwear Shoppers | 28.61% | 18.88x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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APPAREL RETAILERS
The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is REI.
| Location | Composition | Index |
| REI | 0.04% | 2.34x |
| Patagonia | 0.03% | 2.01x |
| LL Bean | 0.02% | 1.96x |
| Everlane | 0.01% | 1.84x |
| Urban Outfitters | 0.07% | 1.62x |
| Zara | 0.04% | 1.46x |
| Lululemon | 0.08% | 1.38x |
| Supreme | 0.02% | 1.37x |
| Bonobos | 0.08% | 1.37x |
| Jos A. Bank Clothiers | 0.40% | 1.35x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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WEBSITES
The Yoga & Meditation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yoga & Meditation audience is hayhouseradio.com.
| Website | Composition | Index |
| hayhouseradio.com | 4.07% | 307.22x |
| artofliving.org | 5.63% | 306.40x |
| thetappingsolution.com | 7.87% | 297.76x |
| spiritualityhealth.com | 9.93% | 276.14x |
| heartmath.org | 3.81% | 273.36x |
| kriscarr.com | 4.33% | 245.26x |
| rickhanson.net | 2.83% | 242.48x |
| banyanbotanicals.com | 2.89% | 234.17x |
| louisehay.com | 8.28% | 227.46x |
| chaninicholas.com | 6.32% | 212.44x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 4.48% | 71.23x |
| Numerology & Astrology | 17.78% | 45.98x |
| Home Décor, Furniture, & Decorating | 0.08% | 36.29x |
| Active Lifestyle Enthusiasts | 0.34% | 35.09x |
| Alt Religion | 4.03% | 34.90x |
| Natural Diet & Supplement Researchers | 15.00% | 33.67x |
| Organic Beauty & Skincare Products | 5.84% | 30.16x |
| Paleo & Keto Diet Enthusiasts | 23.65% | 27.72x |
| Psychology & Social Work | 3.55% | 25.83x |
| Vegans & Animal Welfare | 7.18% | 24.98x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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DEMOGRAPHICS
The Yoga & Meditation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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