Dstillery Audiences

YOGA & MEDITATION

Audience Size: 468.8 Thousand Devices

Explore the Yoga & Meditation Audience

Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 468.8 thousand unique devices whose actions qualify for the Yoga & Meditation audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga & Meditation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga & Meditation audience is Yogis.

Interest Composition Index
Yogis 56.74% 33.40x
Alternative Medicine Enthusiasts 50.13% 30.53x
Women's Health Researchers 30.67% 21.65x
Astrology Enthusiasts 33.69% 20.38x
Women's Fitness Enthusiasts 28.24% 19.88x
Gluten-Free Recipe Researchers 33.27% 19.68x
Health and Fitness Book Readers 33.18% 19.66x
Young Boomers 29.53% 19.50x
Menopause Researchers 30.73% 19.11x
Luxury Athletic Footwear Shoppers 28.61% 18.88x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is REI.

Location Composition Index
REI 0.04% 2.34x
Patagonia 0.03% 2.01x
LL Bean 0.02% 1.96x
Everlane 0.01% 1.84x
Urban Outfitters 0.07% 1.62x
Zara 0.04% 1.46x
Lululemon 0.08% 1.38x
Supreme 0.02% 1.37x
Bonobos 0.08% 1.37x
Jos A. Bank Clothiers 0.40% 1.35x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yoga & Meditation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yoga & Meditation audience is hayhouseradio.com.

Website Composition Index
hayhouseradio.com 4.07% 307.22x
artofliving.org 5.63% 306.40x
thetappingsolution.com 7.87% 297.76x
spiritualityhealth.com 9.93% 276.14x
heartmath.org 3.81% 273.36x
kriscarr.com 4.33% 245.26x
rickhanson.net 2.83% 242.48x
banyanbotanicals.com 2.89% 234.17x
louisehay.com 8.28% 227.46x
chaninicholas.com 6.32% 212.44x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 4.48% 71.23x
Numerology & Astrology 17.78% 45.98x
Home Décor, Furniture, & Decorating 0.08% 36.29x
Active Lifestyle Enthusiasts 0.34% 35.09x
Alt Religion 4.03% 34.90x
Natural Diet & Supplement Researchers 15.00% 33.67x
Organic Beauty & Skincare Products 5.84% 30.16x
Paleo & Keto Diet Enthusiasts 23.65% 27.72x
Psychology & Social Work 3.55% 25.83x
Vegans & Animal Welfare 7.18% 24.98x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga & Meditation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female