Dstillery Audiences

YOGA & MEDITATION

Audience Size: 124.2 Thousand Devices

Explore the Yoga & Meditation Audience

Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 124.2 thousand unique devices whose actions qualify for the Yoga & Meditation audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga & Meditation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga & Meditation audience is Yogis.

Interest Composition Index
Yogis 76.30% 24.52x
Alternative Medicine Enthusiasts 54.06% 20.34x
Psychiatrists 50.92% 15.24x
Women's Health Researchers 45.86% 14.85x
Professional Medical Journal Readers 44.25% 14.68x
Grandparents 44.40% 14.57x
Gluten-Free Recipe Researchers 47.85% 14.47x
Vegetarians 31.67% 14.33x
Young Boomers 45.32% 14.19x
Ivy League College Researchers 38.73% 14.11x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 3.81x
H&M 0.02% 3.63x
J. Crew 0.02% 3.28x
Mens Wearhouse 0.02% 2.28x
Banana Republic 0.02% 2.14x
LOFT 0.02% 2.07x
White House Black Market 0.01% 1.93x
Old Navy 0.02% 1.21x
Carhartt 0.08% 0.67x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yoga & Meditation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yoga & Meditation audience is chopra.com.

Website Composition Index
chopra.com 37.41% 460.27x
gaia.com 18.13% 332.93x
chakras.info 8.35% 184.52x
brenebrown.com 27.49% 174.66x
yogajournal.com 63.61% 154.25x
foreverconscious.com 8.91% 139.60x
upliftconnect.com 6.03% 132.34x
spiritualunite.com 6.93% 107.08x
whats-your-sign.com 5.76% 80.23x
whatismyspiritanimal.com 7.72% 74.56x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 1.82% 146.26x
Natural Diet & Supplement Researchers 5.79% 68.11x
Numerology & Astrology 11.85% 59.34x
Paleo & Keto Diet Enthusiasts 8.31% 48.70x
Psychology & Social Work 1.43% 41.45x
Organic Beauty & Skincare Products 2.19% 39.05x
Reproductive Health 1.06% 30.84x
Vegans & Animal Welfare 3.48% 29.39x
Writing & Publishing 2.03% 25.84x
Diet & Weight Loss 3.45% 23.64x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga & Meditation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female