Explore the Yoga & Meditation Audience
Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 599 thousand unique devices whose actions qualify for the Yoga & Meditation audience.
INTERESTS
The Yoga & Meditation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga & Meditation audience is Yogis.
| Interest | Composition | Index |
| Yogis | 53.87% | 26.74x |
| Alternative Medicine Enthusiasts | 50.23% | 20.53x |
| Women's Fitness Enthusiasts | 26.11% | 15.32x |
| Gluten-Free Recipe Researchers | 31.66% | 15.15x |
| Menopause Researchers | 30.21% | 14.78x |
| Young Boomers | 29.10% | 14.69x |
| Astrology Enthusiasts | 34.73% | 14.41x |
| Health and Fitness Book Readers | 32.76% | 14.23x |
| Eco-Conscious Consumers | 25.71% | 14.18x |
| Paleo Eaters | 32.79% | 14.02x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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APPAREL RETAILERS
The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.03% | 2.21x |
| Levi Strauss | 0.02% | 2.01x |
| REI | 0.03% | 1.69x |
| Armani | 0.03% | 1.68x |
| Free People | 0.02% | 1.55x |
| Zara | 0.03% | 1.52x |
| Columbia | 0.01% | 1.48x |
| Kate Spade | 0.02% | 1.47x |
| Eddie Bauer | 0.02% | 1.41x |
| American Apparel | 0.03% | 1.41x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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WEBSITES
The Yoga & Meditation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yoga & Meditation audience is evolvingwisdom.com.
| Website | Composition | Index |
| evolvingwisdom.com | 3.80% | 386.38x |
| hayhouseradio.com | 3.73% | 326.79x |
| artofliving.org | 6.12% | 303.11x |
| heartmath.org | 3.75% | 287.32x |
| spiritualityhealth.com | 9.11% | 275.56x |
| thetappingsolution.com | 9.52% | 269.38x |
| jackcanfield.com | 3.68% | 262.55x |
| yogananda-srf.org | 2.62% | 261.00x |
| rickhanson.net | 2.44% | 256.95x |
| louisehay.com | 8.41% | 230.71x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 4.79% | 69.07x |
| Numerology & Astrology | 16.18% | 44.61x |
| Alt Religion | 4.07% | 36.25x |
| Natural Diet & Supplement Researchers | 16.70% | 28.41x |
| Active Lifestyle Enthusiasts | 0.30% | 28.19x |
| Organic Beauty & Skincare Products | 6.01% | 27.69x |
| Local & Travel England - East Midlands | 0.35% | 27.12x |
| Conscious Living | 8.25% | 26.36x |
| Paleo & Keto Diet Enthusiasts | 28.22% | 22.98x |
| Feminism | 1.95% | 22.41x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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DEMOGRAPHICS
The Yoga & Meditation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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