Dstillery Audiences

YOGA & MEDITATION

Audience Size: 30.8 Thousand Devices

Explore the Yoga & Meditation Audience

Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 30.8 thousand unique devices whose actions qualify for the Yoga & Meditation audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga & Meditation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga & Meditation audience is Readers of Buddhist Content.

Interest Composition Index
Readers of Buddhist Content 78.32% 37.14x
Yogis 66.76% 36.67x
Social Workers 51.16% 26.56x
Ivy League College Researchers 39.31% 24.35x
Psychiatrists 54.05% 23.84x
Grandparents 44.22% 23.43x
Wellness Enthusiasts 36.42% 22.28x
Plant Based & Vegan Food Recipe Shoppers 42.20% 22.16x
Women's Health Researchers 37.57% 21.77x
Women's Fitness Enthusiasts 36.71% 21.75x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is Buckle.

Location Composition Index
Buckle 0.05% 2.99x
The Childrens Place 0.05% 2.52x
Journeys 0.05% 2.28x
Gap 0.03% 1.94x
Talbots 0.02% 1.88x
Mens Wearhouse 0.03% 1.76x
Victoria's Secret 0.03% 1.69x
Old Navy 0.03% 1.49x
LOFT 0.02% 1.12x
Carhartt 0.12% 0.94x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yoga & Meditation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yoga & Meditation audience is yogajournal.com.

Website Composition Index
yogajournal.com 63.68% 287.41x
tinybuddha.com 17.30% 81.76x
elephantjournal.com 13.46% 73.62x
wellnessmama.com 11.37% 56.24x
besthealthmag.ca 6.66% 42.47x
biddytarot.com 7.83% 39.42x
lovingitvegan.com 7.54% 37.87x
vimeo.com 7.93% 37.32x
sciencedaily.com 15.36% 37.07x
developgoodhabits.com 7.37% 35.68x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Paleo & Keto Diet Enthusiasts.

Content Affinity Composition Index
Paleo & Keto Diet Enthusiasts 4.50% 99.13x
Numerology & Astrology 2.71% 84.34x
Canada Consumer Product Cluster 6.29% 41.15x
Parenting Blogs 1.91% 39.72x
Conscious Living 6.29% 32.35x
Vegetarian Diet 17.39% 30.74x
Travel, Food, Fashion & Fitness 3.70% 27.18x
Canada Tax and Finance Research Cluster 1.48% 26.49x
New England Universities 3.27% 25.95x
Female Lifestyle Content Readers 4.32% 25.72x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga & Meditation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female