Explore the Yoga & Meditation Audience
Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 124.2 thousand unique devices whose actions qualify for the Yoga & Meditation audience.
INTERESTS
The Yoga & Meditation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga & Meditation audience is Yogis.
| Interest | Composition | Index |
| Yogis | 76.30% | 24.52x |
| Alternative Medicine Enthusiasts | 54.06% | 20.34x |
| Psychiatrists | 50.92% | 15.24x |
| Women's Health Researchers | 45.86% | 14.85x |
| Professional Medical Journal Readers | 44.25% | 14.68x |
| Grandparents | 44.40% | 14.57x |
| Gluten-Free Recipe Researchers | 47.85% | 14.47x |
| Vegetarians | 31.67% | 14.33x |
| Young Boomers | 45.32% | 14.19x |
| Ivy League College Researchers | 38.73% | 14.11x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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APPAREL RETAILERS
The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.02% | 3.81x |
| H&M | 0.02% | 3.63x |
| J. Crew | 0.02% | 3.28x |
| Mens Wearhouse | 0.02% | 2.28x |
| Banana Republic | 0.02% | 2.14x |
| LOFT | 0.02% | 2.07x |
| White House Black Market | 0.01% | 1.93x |
| Old Navy | 0.02% | 1.21x |
| Carhartt | 0.08% | 0.67x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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WEBSITES
The Yoga & Meditation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yoga & Meditation audience is chopra.com.
| Website | Composition | Index |
| chopra.com | 37.41% | 460.27x |
| gaia.com | 18.13% | 332.93x |
| chakras.info | 8.35% | 184.52x |
| brenebrown.com | 27.49% | 174.66x |
| yogajournal.com | 63.61% | 154.25x |
| foreverconscious.com | 8.91% | 139.60x |
| upliftconnect.com | 6.03% | 132.34x |
| spiritualunite.com | 6.93% | 107.08x |
| whats-your-sign.com | 5.76% | 80.23x |
| whatismyspiritanimal.com | 7.72% | 74.56x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 1.82% | 146.26x |
| Natural Diet & Supplement Researchers | 5.79% | 68.11x |
| Numerology & Astrology | 11.85% | 59.34x |
| Paleo & Keto Diet Enthusiasts | 8.31% | 48.70x |
| Psychology & Social Work | 1.43% | 41.45x |
| Organic Beauty & Skincare Products | 2.19% | 39.05x |
| Reproductive Health | 1.06% | 30.84x |
| Vegans & Animal Welfare | 3.48% | 29.39x |
| Writing & Publishing | 2.03% | 25.84x |
| Diet & Weight Loss | 3.45% | 23.64x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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DEMOGRAPHICS
The Yoga & Meditation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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