Explore the Yoga & Meditation Audience
Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 thousand unique devices whose actions qualify for the Yoga & Meditation audience.
INTERESTS
The Yoga & Meditation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga & Meditation audience is Readers of Buddhist Content.
| Interest | Composition | Index |
| Readers of Buddhist Content | 69.52% | 46.57x |
| Yoga Teachers | 83.81% | 34.43x |
| Body Detox Enthusiasts | 51.43% | 32.19x |
| Yogis | 44.76% | 30.29x |
| Online Exercise Class Users | 42.86% | 29.55x |
| Psychiatrist Content Readers | 48.57% | 27.26x |
| Grandparents | 32.38% | 26.86x |
| Professional Medical Journal Readers | 34.29% | 24.61x |
| Wellness Enthusiasts | 20.95% | 23.39x |
| Weight Loss Researchers | 22.86% | 23.38x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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APPAREL RETAILERS
The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.17% | 2.29x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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WEBSITES
The Yoga & Meditation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yoga & Meditation audience is oprahmag.com.
| Website | Composition | Index |
| oprahmag.com | 16.51% | 35.62x |
| psychcentral.com | 21.31% | 33.40x |
| tripadvisor.ca | 14.73% | 26.50x |
| onegreenplanet.org | 10.47% | 24.02x |
| minimalistbaker.com | 24.64% | 23.90x |
| chocolatecoveredkatie.com | 9.68% | 22.15x |
| lifehack.org | 22.01% | 20.79x |
| feastingathome.com | 13.15% | 20.04x |
| mindbodygreen.com | 34.65% | 19.47x |
| learnreligions.com | 15.04% | 19.04x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Vegetarian Diet.
| Content Affinity | Composition | Index |
| Vegetarian Diet | 14.12% | 34.11x |
| Canadian Lifestyle | 4.49% | 33.29x |
| Canada Business Cluster | 8.80% | 31.34x |
| Travel, Food, Fashion & Fitness | 3.49% | 28.61x |
| Conscious Living | 3.16% | 25.28x |
| Back & Spine | 3.99% | 22.76x |
| Dating & Relationships | 10.47% | 21.02x |
| Female Lifestyle Content Readers | 2.49% | 20.50x |
| Canada Culture and Tourism | 7.31% | 19.67x |
| Vancouver British Columbia Research Cluster | 2.99% | 19.55x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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DEMOGRAPHICS
The Yoga & Meditation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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