Dstillery Audiences

YOGA & MEDITATION

Audience Size: 599 Thousand Devices

Explore the Yoga & Meditation Audience

Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 599 thousand unique devices whose actions qualify for the Yoga & Meditation audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga & Meditation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga & Meditation audience is Yogis.

Interest Composition Index
Yogis 53.87% 26.74x
Alternative Medicine Enthusiasts 50.23% 20.53x
Women's Fitness Enthusiasts 26.11% 15.32x
Gluten-Free Recipe Researchers 31.66% 15.15x
Menopause Researchers 30.21% 14.78x
Young Boomers 29.10% 14.69x
Astrology Enthusiasts 34.73% 14.41x
Health and Fitness Book Readers 32.76% 14.23x
Eco-Conscious Consumers 25.71% 14.18x
Paleo Eaters 32.79% 14.02x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is Madewell.

Location Composition Index
Madewell 0.03% 2.21x
Levi Strauss 0.02% 2.01x
REI 0.03% 1.69x
Armani 0.03% 1.68x
Free People 0.02% 1.55x
Zara 0.03% 1.52x
Columbia 0.01% 1.48x
Kate Spade 0.02% 1.47x
Eddie Bauer 0.02% 1.41x
American Apparel 0.03% 1.41x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yoga & Meditation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yoga & Meditation audience is evolvingwisdom.com.

Website Composition Index
evolvingwisdom.com 3.80% 386.38x
hayhouseradio.com 3.73% 326.79x
artofliving.org 6.12% 303.11x
heartmath.org 3.75% 287.32x
spiritualityhealth.com 9.11% 275.56x
thetappingsolution.com 9.52% 269.38x
jackcanfield.com 3.68% 262.55x
yogananda-srf.org 2.62% 261.00x
rickhanson.net 2.44% 256.95x
louisehay.com 8.41% 230.71x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 4.79% 69.07x
Numerology & Astrology 16.18% 44.61x
Alt Religion 4.07% 36.25x
Natural Diet & Supplement Researchers 16.70% 28.41x
Active Lifestyle Enthusiasts 0.30% 28.19x
Organic Beauty & Skincare Products 6.01% 27.69x
Local & Travel England - East Midlands 0.35% 27.12x
Conscious Living 8.25% 26.36x
Paleo & Keto Diet Enthusiasts 28.22% 22.98x
Feminism 1.95% 22.41x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga & Meditation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female