Explore the Yoga & Meditation Audience
Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 30.8 thousand unique devices whose actions qualify for the Yoga & Meditation audience.
INTERESTS
The Yoga & Meditation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga & Meditation audience is Readers of Buddhist Content.
| Interest | Composition | Index |
| Readers of Buddhist Content | 78.32% | 37.14x |
| Yogis | 66.76% | 36.67x |
| Social Workers | 51.16% | 26.56x |
| Ivy League College Researchers | 39.31% | 24.35x |
| Psychiatrists | 54.05% | 23.84x |
| Grandparents | 44.22% | 23.43x |
| Wellness Enthusiasts | 36.42% | 22.28x |
| Plant Based & Vegan Food Recipe Shoppers | 42.20% | 22.16x |
| Women's Health Researchers | 37.57% | 21.77x |
| Women's Fitness Enthusiasts | 36.71% | 21.75x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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APPAREL RETAILERS
The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.05% | 2.99x |
| The Childrens Place | 0.05% | 2.52x |
| Journeys | 0.05% | 2.28x |
| Gap | 0.03% | 1.94x |
| Talbots | 0.02% | 1.88x |
| Mens Wearhouse | 0.03% | 1.76x |
| Victoria's Secret | 0.03% | 1.69x |
| Old Navy | 0.03% | 1.49x |
| LOFT | 0.02% | 1.12x |
| Carhartt | 0.12% | 0.94x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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WEBSITES
The Yoga & Meditation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yoga & Meditation audience is yogajournal.com.
| Website | Composition | Index |
| yogajournal.com | 63.68% | 287.41x |
| tinybuddha.com | 17.30% | 81.76x |
| elephantjournal.com | 13.46% | 73.62x |
| wellnessmama.com | 11.37% | 56.24x |
| besthealthmag.ca | 6.66% | 42.47x |
| biddytarot.com | 7.83% | 39.42x |
| lovingitvegan.com | 7.54% | 37.87x |
| vimeo.com | 7.93% | 37.32x |
| sciencedaily.com | 15.36% | 37.07x |
| developgoodhabits.com | 7.37% | 35.68x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Paleo & Keto Diet Enthusiasts.
| Content Affinity | Composition | Index |
| Paleo & Keto Diet Enthusiasts | 4.50% | 99.13x |
| Numerology & Astrology | 2.71% | 84.34x |
| Canada Consumer Product Cluster | 6.29% | 41.15x |
| Parenting Blogs | 1.91% | 39.72x |
| Conscious Living | 6.29% | 32.35x |
| Vegetarian Diet | 17.39% | 30.74x |
| Travel, Food, Fashion & Fitness | 3.70% | 27.18x |
| Canada Tax and Finance Research Cluster | 1.48% | 26.49x |
| New England Universities | 3.27% | 25.95x |
| Female Lifestyle Content Readers | 4.32% | 25.72x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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DEMOGRAPHICS
The Yoga & Meditation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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