Explore the Yoga & Meditation Audience
Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 603.6 thousand unique devices whose actions qualify for the Yoga & Meditation audience.
INTERESTS
The Yoga & Meditation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga & Meditation audience is Yogis.
| Interest | Composition | Index |
| Yogis | 53.22% | 26.25x |
| Women's Fitness Enthusiasts | 25.23% | 14.84x |
| Gluten-Free Recipe Researchers | 32.33% | 14.54x |
| Menopause Researchers | 29.99% | 14.18x |
| Young Boomers | 28.45% | 14.08x |
| Astrology Enthusiasts | 33.68% | 13.83x |
| Eco-Conscious Consumers | 25.60% | 13.76x |
| Healthy Eaters | 24.70% | 13.42x |
| Paleo Eaters | 32.87% | 13.23x |
| Breast Cancer Fund Raisers | 22.87% | 13.16x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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APPAREL RETAILERS
The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.02% | 2.19x |
| Michael Kors | 0.02% | 1.98x |
| Talbots | 0.05% | 1.79x |
| Kate Spade | 0.02% | 1.68x |
| Gap | 0.10% | 1.56x |
| Urban Outfitters | 0.04% | 1.44x |
| Ann Taylor | 0.02% | 1.39x |
| Lululemon | 0.04% | 1.33x |
| Journeys | 0.02% | 1.32x |
| Chicos | 0.04% | 1.30x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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WEBSITES
The Yoga & Meditation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yoga & Meditation audience is hayhouseradio.com.
| Website | Composition | Index |
| hayhouseradio.com | 3.72% | 351.44x |
| artofliving.org | 6.45% | 308.05x |
| heartmath.org | 3.87% | 289.52x |
| spiritualityhealth.com | 8.62% | 284.55x |
| yogananda-srf.org | 2.59% | 280.16x |
| thetappingsolution.com | 9.93% | 274.83x |
| rickhanson.net | 2.37% | 268.12x |
| louisehay.com | 8.23% | 250.38x |
| wanderlust.com | 6.96% | 228.10x |
| kriscarr.com | 6.64% | 217.33x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Holistic Medicine.
| Content Affinity | Composition | Index |
| Holistic Medicine | 4.87% | 66.40x |
| Numerology & Astrology | 15.23% | 44.94x |
| Alt Religion | 4.11% | 34.70x |
| Conscious Living | 8.43% | 33.26x |
| Local & Travel England - East Midlands | 0.39% | 32.61x |
| Natural Diet & Supplement Researchers | 16.45% | 27.94x |
| Organic Beauty & Skincare Products | 6.00% | 27.71x |
| Active Lifestyle Enthusiasts | 0.26% | 25.42x |
| Feminism | 2.16% | 24.38x |
| Natural & Healthy Living Researchers | 1.76% | 22.50x |
Composition Percentage:
The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
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DEMOGRAPHICS
The Yoga & Meditation audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999
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