Dstillery Audiences

YOGA & MEDITATION

Audience Size: 300.6 Thousand Devices

Explore the Yoga & Meditation Audience

Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 300.6 thousand unique devices whose actions qualify for the Yoga & Meditation audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga & Meditation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga & Meditation audience is Yogis.

Interest Composition Index
Yogis 65.46% 26.62x
Alternative Medicine Enthusiasts 57.63% 21.57x
Women's Health Researchers 38.74% 16.94x
Psychiatrists 42.37% 16.53x
Young Boomers 39.45% 16.35x
Menopause Researchers 37.16% 16.18x
Gluten-Free Recipe Researchers 40.66% 15.97x
Women's Fitness Enthusiasts 35.55% 15.90x
Gastrointestinal Researchers 35.01% 15.42x
Astrology Enthusiasts 40.52% 15.14x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is REI.

Location Composition Index
REI 0.02% 2.75x
Ralph Lauren 0.02% 2.73x
Free People 0.02% 2.41x
Ann Taylor 0.02% 2.30x
Kate Spade 0.02% 2.09x
Madewell 0.02% 1.96x
Chicos 0.04% 1.70x
Eddie Bauer 0.02% 1.69x
Journeys 0.07% 1.67x
H&M 0.04% 1.59x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yoga & Meditation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yoga & Meditation audience is spiritualityhealth.com.

Website Composition Index
spiritualityhealth.com 8.44% 357.69x
wanderlust.com 7.74% 285.46x
louisehay.com 7.54% 278.95x
tm.org 6.79% 229.15x
yogapedia.com 3.91% 202.58x
headspace.com 6.50% 201.16x
kriscarr.com 4.76% 195.31x
sarahprout.com 3.01% 177.59x
fmtv.com 3.14% 176.77x
gaia.com 28.22% 173.99x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Holistic Medicine.

Content Affinity Composition Index
Holistic Medicine 3.38% 115.38x
Numerology & Astrology 17.30% 60.50x
Natural Diet & Supplement Researchers 8.58% 49.42x
Active Lifestyle Enthusiasts 0.22% 47.55x
Paleo & Keto Diet Enthusiasts 13.43% 39.03x
Organic Beauty & Skincare Products 3.64% 33.91x
Psychology & Social Work 2.35% 30.84x
Diet & Weight Loss 5.31% 27.88x
Vegans & Animal Welfare 3.96% 25.92x
Reproductive Health 2.28% 22.98x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga & Meditation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female