Dstillery Audiences

YOGA & MEDITATION

Audience Size: 75.5 Thousand Devices

Explore the Yoga & Meditation Audience

Below you'll find more information about the Yoga & Meditation audience, broken down in different categories based on their digital and physical behaviors. These are 75.5 thousand unique devices whose actions qualify for the Yoga & Meditation audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga & Meditation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga & Meditation audience is Yogis.

Interest Composition Index
Yogis 71.89% 37.87x
Readers of Buddhist Content 78.01% 33.91x
Social Workers 43.79% 25.31x
Grandparents 47.61% 24.39x
Women's Health Researchers 40.34% 22.88x
Women's Fitness Enthusiasts 39.58% 22.84x
Ivy League College Researchers 39.39% 22.58x
Psychiatrists 52.01% 22.54x
Healthy Eaters 41.11% 21.93x
Eco-Conscious Consumers 37.67% 21.87x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Interest attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga & Meditation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga & Meditation audience is Gap.

Location Composition Index
Gap 0.04% 3.79x
American Eagle Outfitters 0.04% 3.40x
White House Black Market 0.04% 3.19x
Express 0.04% 3.13x
Maurices 0.02% 2.48x
Victoria's Secret 0.04% 2.03x
Aeropostale 0.02% 1.95x
Old Navy 0.04% 1.88x
Banana Republic 0.02% 1.80x
LOFT 0.02% 1.77x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Location attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yoga & Meditation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yoga & Meditation audience is brenebrown.com.

Website Composition Index
brenebrown.com 41.76% 267.84x
yogajournal.com 67.96% 215.13x
whatismyspiritanimal.com 7.91% 84.56x
spiritanimal.info 9.42% 74.31x
healing-crystals-for-you.com 7.82% 74.20x
highlysensitiverefuge.com 5.75% 73.88x
trustedpsychicmediums.com 12.31% 72.05x
manrepeller.com 8.41% 69.10x
drweil.com 14.05% 67.78x
organicauthority.com 8.89% 66.28x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Web attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga & Meditation audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 3.88% 133.54x
Numerology & Astrology 4.94% 97.92x
Paleo & Keto Diet Enthusiasts 5.47% 88.31x
Canadian Healthcare 2.21% 53.47x
Vegans & Animal Welfare 2.12% 50.89x
Canada Shopping - General Commerce 0.94% 44.36x
Canada Shopping - Kitchenware 1.59% 44.20x
Learning & Development Products 0.90% 42.31x
Arthritis & Bones 1.10% 39.94x
Canadian Universities 0.82% 38.22x
Composition Percentage: The overlap percentage between the Yoga & Meditation audience and the Content Affinity attribute.
Index: A comparison of the Yoga & Meditation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga & Meditation audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female