Dstillery Audiences

2020 HOLIDAY SEASON SALE NEWS RESEARCHERS

Audience Size: 1.9 Million Devices

Explore the 2020 Holiday Season Sale News Researchers Audience

Below you'll find more information about the 2020 Holiday Season Sale News Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the 2020 Holiday Season Sale News Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The 2020 Holiday Season Sale News Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 2020 Holiday Season Sale News Researchers audience is COVID Vaccine Researchers.

Interest Composition Index
COVID Vaccine Researchers 36.30% 48.55x
COVID Testing Researchers 24.94% 37.29x
Techies 35.45% 36.20x
Retirement Planning Amid Covid-19 27.05% 35.94x
Cord Cutters 32.06% 34.57x
Mobile Phone Comparison Shoppers 38.08% 33.80x
Android Fans 32.35% 31.26x
Readers of Indian Content 32.05% 29.05x
IT Decision Makers 30.95% 28.78x
Camera Review Readers 28.60% 28.67x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Interest attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 2020 Holiday Season Sale News Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 2020 Holiday Season Sale News Researchers audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 1.69x
White House Black Market 0.03% 1.45x
Coach 0.01% 1.44x
J. Crew 0.02% 1.38x
Eddie Bauer 0.02% 1.37x
Victoria's Secret 0.05% 1.36x
Aeropostale 0.03% 1.35x
Express 0.03% 1.34x
Banana Republic 0.03% 1.33x
Journeys 0.05% 1.30x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Location attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The 2020 Holiday Season Sale News Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the 2020 Holiday Season Sale News Researchers audience is ft.com.

Website Composition Index
ft.com 2.34% 43.78x
gizchina.com 13.98% 39.82x
droid-life.com 20.27% 38.41x
cnx-software.com 1.75% 37.99x
thefpsreview.com 1.59% 37.61x
chromeunboxed.com 10.15% 37.24x
hothardware.com 4.94% 35.36x
gizmochina.com 1.98% 34.85x
thurrott.com 4.06% 32.89x
pocketnow.com 4.76% 32.81x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Web attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 2020 Holiday Season Sale News Researchers audience is Technology News.

Content Affinity Composition Index
Technology News 26.67% 14.09x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.37% 13.58x
Data Centers 0.80% 13.53x
Mobile Industry Information 0.37% 13.19x
Smartphones 33.45% 11.81x
Small Business Resources 26.82% 10.67x
Liberal Media 28.61% 10.43x
Travel, Food, Fashion & Fitness 1.68% 10.43x
Assorted Topics (Auto, Hobbies, Viral Media) 35.02% 10.14x
Build Your Own Computer Enthusiasts 13.06% 10.06x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Content Affinity attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 2020 Holiday Season Sale News Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male