Dstillery Audiences

2020 HOLIDAY SEASON SALE NEWS RESEARCHERS

Audience Size: 1.4 Million Devices

Explore the 2020 Holiday Season Sale News Researchers Audience

Below you'll find more information about the 2020 Holiday Season Sale News Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the 2020 Holiday Season Sale News Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The 2020 Holiday Season Sale News Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 2020 Holiday Season Sale News Researchers audience is COVID Vaccine Researchers.

Interest Composition Index
COVID Vaccine Researchers 28.87% 91.13x
COVID Testing Researchers 20.35% 70.40x
Cord Cutters 31.31% 65.74x
Mobile Phone Comparison Shoppers 30.55% 53.22x
Techies 22.41% 49.21x
Mobile Phone Purchase Intenders 36.20% 48.20x
Readers of Indian Content 26.89% 47.76x
Android Fans 25.71% 47.66x
Electric Vehicle Shoppers 27.32% 44.83x
Retirement Planning Amid Covid-19 19.25% 41.62x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Interest attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 2020 Holiday Season Sale News Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 2020 Holiday Season Sale News Researchers audience is Zumiez.

Location Composition Index
Zumiez 0.02% 2.07x
Maurices 0.03% 2.05x
Aeropostale 0.02% 1.98x
Old Navy 0.03% 1.95x
Gymboree 0.01% 1.86x
Gap 0.01% 1.71x
LOFT 0.01% 1.65x
Express 0.02% 1.61x
Buckle 0.02% 1.38x
Journeys 0.02% 1.33x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Location attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The 2020 Holiday Season Sale News Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the 2020 Holiday Season Sale News Researchers audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 3.41% 39.93x
gizchina.com 13.02% 37.57x
hothardware.com 5.95% 36.23x
droid-life.com 15.61% 34.75x
cnx-software.com 1.67% 34.07x
chromeunboxed.com 8.11% 31.71x
gizmochina.com 2.44% 31.24x
reviewgeek.com 9.47% 30.60x
pocketnow.com 2.64% 29.99x
aboutchromebooks.com 1.33% 29.92x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Web attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 2020 Holiday Season Sale News Researchers audience is Technology News.

Content Affinity Composition Index
Technology News 18.60% 17.02x
Smartphones 29.21% 16.86x
Mobile Industry Information 0.60% 15.41x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.96% 14.76x
Electronic Accessories 3.47% 14.52x
Assorted Topics (Auto, Hobbies, Viral Media) 18.65% 13.59x
Studio & Franchise Video Game Players 1.51% 13.54x
Toys Shopping 0.55% 12.83x
India Bollywood, Weddings & Gossip 6.08% 12.57x
Liberal Media 14.87% 12.34x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Content Affinity attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 2020 Holiday Season Sale News Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male