2020 HOLIDAY SEASON SALE NEWS RESEARCHERS

Audience Size: 1.1 Million Devices

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Explore the 2020 Holiday Season Sale News Researchers Audience

Below you'll find more information about the 2020 Holiday Season Sale News Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the 2020 Holiday Season Sale News Researchers audience.

INTERESTS

The 2020 Holiday Season Sale News Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 2020 Holiday Season Sale News Researchers audience is COVID Vaccine Researchers.

Interest	Composition	Index
COVID Vaccine Researchers	40.03%	52.29x
Cord Cutters	44.68%	48.45x
Techies	54.51%	42.33x
COVID Testing Researchers	21.70%	41.13x
Mobile Phone Comparison Shoppers	46.22%	39.69x
Camera Review Readers	34.24%	39.68x
Tech News Enthusiasts	34.05%	39.65x
Android Fans	38.18%	39.00x
IT Decision Makers	36.75%	37.31x
Readers of Indian Content	36.48%	35.50x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Interest attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

APPAREL RETAILERS

The 2020 Holiday Season Sale News Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 2020 Holiday Season Sale News Researchers audience is Buckle.

Location	Composition	Index
Buckle	0.03%	1.77x
Forever 21	0.02%	1.67x
Aeropostale	0.03%	1.63x
Journeys	0.04%	1.54x
White House Black Market	0.03%	1.52x
Chicos	0.03%	1.49x
American Eagle Outfitters	0.02%	1.45x
Express	0.03%	1.43x
The Childrens Place	0.04%	1.42x
Hollister	0.02%	1.41x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Location attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

WEBSITES

The 2020 Holiday Season Sale News Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the 2020 Holiday Season Sale News Researchers audience is gizchina.com.

Website	Composition	Index
gizchina.com	8.09%	48.05x
thehackernews.com	1.87%	46.01x
flatpanelshd.com	1.17%	44.19x
9to5toys.com	5.73%	40.76x
droid-life.com	24.53%	40.75x
liliputing.com	4.14%	40.08x
cnx-software.com	2.26%	39.69x
chromeunboxed.com	12.50%	39.66x
thurrott.com	4.01%	39.06x
dailygalaxy.com	1.32%	37.87x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Web attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 2020 Holiday Season Sale News Researchers audience is Technology News.

Content Affinity	Composition	Index
Technology News	28.79%	17.58x
Data Centers	0.67%	17.34x
Mobile Industry Information	0.30%	15.42x
Small Business Resources	24.09%	14.69x
Liberal Media	29.96%	13.68x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	0.87%	13.62x
Photography	6.64%	12.32x
Travel, Food, Fashion & Fitness	1.50%	12.10x
Smartphones	36.36%	12.01x
Watches Retail	0.54%	11.17x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Content Affinity attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

DEMOGRAPHICS

The 2020 Holiday Season Sale News Researchers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male