2020 HOLIDAY SEASON SALE NEWS RESEARCHERS

Audience Size: 1.9 Million Devices

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Explore the 2020 Holiday Season Sale News Researchers Audience

Below you'll find more information about the 2020 Holiday Season Sale News Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the 2020 Holiday Season Sale News Researchers audience.

INTERESTS

The 2020 Holiday Season Sale News Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 2020 Holiday Season Sale News Researchers audience is COVID Vaccine Researchers.

Interest	Composition	Index
COVID Vaccine Researchers	36.30%	48.55x
COVID Testing Researchers	24.94%	37.29x
Techies	35.45%	36.20x
Retirement Planning Amid Covid-19	27.05%	35.94x
Cord Cutters	32.06%	34.57x
Mobile Phone Comparison Shoppers	38.08%	33.80x
Android Fans	32.35%	31.26x
Readers of Indian Content	32.05%	29.05x
IT Decision Makers	30.95%	28.78x
Camera Review Readers	28.60%	28.67x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Interest attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

APPAREL RETAILERS

The 2020 Holiday Season Sale News Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 2020 Holiday Season Sale News Researchers audience is Michael Kors.

Location	Composition	Index
Michael Kors	0.02%	1.69x
White House Black Market	0.03%	1.45x
Coach	0.01%	1.44x
J. Crew	0.02%	1.38x
Eddie Bauer	0.02%	1.37x
Victoria's Secret	0.05%	1.36x
Aeropostale	0.03%	1.35x
Express	0.03%	1.34x
Banana Republic	0.03%	1.33x
Journeys	0.05%	1.30x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Location attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

WEBSITES

The 2020 Holiday Season Sale News Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the 2020 Holiday Season Sale News Researchers audience is ft.com.

Website	Composition	Index
ft.com	2.34%	43.78x
gizchina.com	13.98%	39.82x
droid-life.com	20.27%	38.41x
cnx-software.com	1.75%	37.99x
thefpsreview.com	1.59%	37.61x
chromeunboxed.com	10.15%	37.24x
hothardware.com	4.94%	35.36x
gizmochina.com	1.98%	34.85x
thurrott.com	4.06%	32.89x
pocketnow.com	4.76%	32.81x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Web attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 2020 Holiday Season Sale News Researchers audience is Technology News.

Content Affinity	Composition	Index
Technology News	26.67%	14.09x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.37%	13.58x
Data Centers	0.80%	13.53x
Mobile Industry Information	0.37%	13.19x
Smartphones	33.45%	11.81x
Small Business Resources	26.82%	10.67x
Liberal Media	28.61%	10.43x
Travel, Food, Fashion & Fitness	1.68%	10.43x
Assorted Topics (Auto, Hobbies, Viral Media)	35.02%	10.14x
Build Your Own Computer Enthusiasts	13.06%	10.06x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Content Affinity attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

DEMOGRAPHICS

The 2020 Holiday Season Sale News Researchers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male