2020 HOLIDAY SEASON SALE NEWS RESEARCHERS

Audience Size: 1.9 Million Devices

View All Audiences

Explore the 2020 Holiday Season Sale News Researchers Audience

Below you'll find more information about the 2020 Holiday Season Sale News Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the 2020 Holiday Season Sale News Researchers audience.

INTERESTS

The 2020 Holiday Season Sale News Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 2020 Holiday Season Sale News Researchers audience is COVID Vaccine Researchers.

Interest	Composition	Index
COVID Vaccine Researchers	37.20%	40.59x
COVID Testing Researchers	24.57%	34.65x
Cord Cutters	35.54%	30.80x
Retirement Planning Amid Covid-19	24.41%	27.56x
Mobile Phone Comparison Shoppers	31.49%	25.67x
Techies	27.18%	25.14x
Readers of Indian Content	27.86%	23.87x
Android Fans	27.78%	23.65x
Mobile Phone Purchase Intenders	37.33%	23.51x
Electric Vehicle Shoppers	31.52%	22.88x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Interest attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

APPAREL RETAILERS

The 2020 Holiday Season Sale News Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 2020 Holiday Season Sale News Researchers audience is Old Navy.

Location	Composition	Index
Old Navy	0.01%	1.56x
Carhartt	0.05%	0.94x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Location attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

WEBSITES

The 2020 Holiday Season Sale News Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the 2020 Holiday Season Sale News Researchers audience is thefpsreview.com.

Website	Composition	Index
thefpsreview.com	2.73%	34.79x
hothardware.com	5.55%	33.96x
gizchina.com	12.91%	33.55x
ft.com	1.73%	33.37x
droid-life.com	17.52%	32.19x
cnx-software.com	1.81%	30.74x
chromeunboxed.com	8.90%	29.55x
aboutchromebooks.com	1.46%	27.84x
reviewgeek.com	11.55%	26.63x
pocketnow.com	3.32%	25.40x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Web attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 2020 Holiday Season Sale News Researchers audience is Technology News.

Content Affinity	Composition	Index
Technology News	20.81%	11.64x
Smartphones	27.23%	10.84x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.05%	10.14x
Mobile Industry Information	0.43%	9.39x
Electronic Accessories	2.46%	9.36x
Assorted Topics (Auto, Hobbies, Viral Media)	25.85%	9.21x
Liberal Media	18.97%	8.74x
Fashion Cluster	5.10%	8.37x
Build Your Own Computer Enthusiasts	10.01%	8.22x
Collectibles - Toys & Collectibles	7.53%	8.21x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Content Affinity attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

DEMOGRAPHICS

The 2020 Holiday Season Sale News Researchers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male