Dstillery Audiences

2020 HOLIDAY SEASON SALE NEWS RESEARCHERS

Audience Size: 1.9 Million Devices

Explore the 2020 Holiday Season Sale News Researchers Audience

Below you'll find more information about the 2020 Holiday Season Sale News Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the 2020 Holiday Season Sale News Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The 2020 Holiday Season Sale News Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 2020 Holiday Season Sale News Researchers audience is COVID Vaccine Researchers.

Interest Composition Index
COVID Vaccine Researchers 37.20% 40.59x
COVID Testing Researchers 24.57% 34.65x
Cord Cutters 35.54% 30.80x
Retirement Planning Amid Covid-19 24.41% 27.56x
Mobile Phone Comparison Shoppers 31.49% 25.67x
Techies 27.18% 25.14x
Readers of Indian Content 27.86% 23.87x
Android Fans 27.78% 23.65x
Mobile Phone Purchase Intenders 37.33% 23.51x
Electric Vehicle Shoppers 31.52% 22.88x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Interest attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 2020 Holiday Season Sale News Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 2020 Holiday Season Sale News Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.56x
Carhartt 0.05% 0.94x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Location attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The 2020 Holiday Season Sale News Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the 2020 Holiday Season Sale News Researchers audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 2.73% 34.79x
hothardware.com 5.55% 33.96x
gizchina.com 12.91% 33.55x
ft.com 1.73% 33.37x
droid-life.com 17.52% 32.19x
cnx-software.com 1.81% 30.74x
chromeunboxed.com 8.90% 29.55x
aboutchromebooks.com 1.46% 27.84x
reviewgeek.com 11.55% 26.63x
pocketnow.com 3.32% 25.40x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Web attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 2020 Holiday Season Sale News Researchers audience is Technology News.

Content Affinity Composition Index
Technology News 20.81% 11.64x
Smartphones 27.23% 10.84x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.05% 10.14x
Mobile Industry Information 0.43% 9.39x
Electronic Accessories 2.46% 9.36x
Assorted Topics (Auto, Hobbies, Viral Media) 25.85% 9.21x
Liberal Media 18.97% 8.74x
Fashion Cluster 5.10% 8.37x
Build Your Own Computer Enthusiasts 10.01% 8.22x
Collectibles - Toys & Collectibles 7.53% 8.21x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Content Affinity attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 2020 Holiday Season Sale News Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male