2020 HOLIDAY SEASON SALE NEWS RESEARCHERS

Audience Size: 1.7 Million Devices

View All Audiences

Explore the 2020 Holiday Season Sale News Researchers Audience

Below you'll find more information about the 2020 Holiday Season Sale News Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the 2020 Holiday Season Sale News Researchers audience.

INTERESTS

The 2020 Holiday Season Sale News Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 2020 Holiday Season Sale News Researchers audience is COVID Vaccine Researchers.

Interest	Composition	Index
COVID Vaccine Researchers	40.26%	48.35x
Cord Cutters	40.53%	43.19x
Techies	39.42%	41.07x
COVID Testing Researchers	23.97%	37.71x
Mobile Phone Comparison Shoppers	39.33%	36.51x
Camera Review Readers	30.20%	33.93x
Android Fans	33.08%	33.70x
Retirement Planning Amid Covid-19	28.13%	33.40x
Tech News Enthusiasts	28.36%	33.30x
IT Decision Makers	31.46%	33.13x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Interest attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

APPAREL RETAILERS

The 2020 Holiday Season Sale News Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 2020 Holiday Season Sale News Researchers audience is Maurices.

Location	Composition	Index
Maurices	0.06%	1.26x
Lululemon	0.01%	1.23x
Dressbarn	0.02%	1.22x
Banana Republic	0.02%	1.09x
Aeropostale	0.03%	1.07x
American Eagle Outfitters	0.03%	1.05x
Eddie Bauer	0.01%	1.02x
Hollister	0.02%	1.01x
Gap	0.02%	1.01x
The Childrens Place	0.04%	1.01x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Location attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

WEBSITES

The 2020 Holiday Season Sale News Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the 2020 Holiday Season Sale News Researchers audience is ft.com.

Website	Composition	Index
ft.com	1.59%	54.13x
gizchina.com	12.81%	43.47x
droid-life.com	20.09%	40.85x
thehackernews.com	1.84%	40.02x
chromeunboxed.com	10.49%	38.25x
flatpanelshd.com	1.73%	37.69x
thurrott.com	4.26%	36.78x
cordcuttersnews.com	3.66%	36.22x
thefpsreview.com	1.24%	36.15x
cnx-software.com	1.95%	35.95x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Web attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 2020 Holiday Season Sale News Researchers audience is Data Centers.

Content Affinity	Composition	Index
Data Centers	0.87%	18.47x
Technology News	23.33%	15.29x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	0.99%	14.55x
Small Business Resources	27.22%	12.68x
Liberal Media	30.47%	12.30x
Smartphones	30.49%	11.62x
Assorted Topics (Auto, Hobbies, Viral Media)	33.33%	10.98x
Travel, Food, Fashion & Fitness	1.18%	10.89x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales)	0.04%	10.64x
Mobile Industry Information	0.11%	10.64x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Content Affinity attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

DEMOGRAPHICS

The 2020 Holiday Season Sale News Researchers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male