2020 HOLIDAY SEASON SALE NEWS RESEARCHERS

Audience Size: 1.4 Million Devices

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Explore the 2020 Holiday Season Sale News Researchers Audience

Below you'll find more information about the 2020 Holiday Season Sale News Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the 2020 Holiday Season Sale News Researchers audience.

INTERESTS

The 2020 Holiday Season Sale News Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 2020 Holiday Season Sale News Researchers audience is COVID Vaccine Researchers.

Interest	Composition	Index
COVID Vaccine Researchers	28.87%	91.13x
COVID Testing Researchers	20.35%	70.40x
Cord Cutters	31.31%	65.74x
Mobile Phone Comparison Shoppers	30.55%	53.22x
Techies	22.41%	49.21x
Mobile Phone Purchase Intenders	36.20%	48.20x
Readers of Indian Content	26.89%	47.76x
Android Fans	25.71%	47.66x
Electric Vehicle Shoppers	27.32%	44.83x
Retirement Planning Amid Covid-19	19.25%	41.62x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Interest attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

APPAREL RETAILERS

The 2020 Holiday Season Sale News Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 2020 Holiday Season Sale News Researchers audience is Zumiez.

Location	Composition	Index
Zumiez	0.02%	2.07x
Maurices	0.03%	2.05x
Aeropostale	0.02%	1.98x
Old Navy	0.03%	1.95x
Gymboree	0.01%	1.86x
Gap	0.01%	1.71x
LOFT	0.01%	1.65x
Express	0.02%	1.61x
Buckle	0.02%	1.38x
Journeys	0.02%	1.33x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Location attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

WEBSITES

The 2020 Holiday Season Sale News Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the 2020 Holiday Season Sale News Researchers audience is thefpsreview.com.

Website	Composition	Index
thefpsreview.com	3.41%	39.93x
gizchina.com	13.02%	37.57x
hothardware.com	5.95%	36.23x
droid-life.com	15.61%	34.75x
cnx-software.com	1.67%	34.07x
chromeunboxed.com	8.11%	31.71x
gizmochina.com	2.44%	31.24x
reviewgeek.com	9.47%	30.60x
pocketnow.com	2.64%	29.99x
aboutchromebooks.com	1.33%	29.92x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Web attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 2020 Holiday Season Sale News Researchers audience is Technology News.

Content Affinity	Composition	Index
Technology News	18.60%	17.02x
Smartphones	29.21%	16.86x
Mobile Industry Information	0.60%	15.41x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	0.96%	14.76x
Electronic Accessories	3.47%	14.52x
Assorted Topics (Auto, Hobbies, Viral Media)	18.65%	13.59x
Studio & Franchise Video Game Players	1.51%	13.54x
Toys Shopping	0.55%	12.83x
India Bollywood, Weddings & Gossip	6.08%	12.57x
Liberal Media	14.87%	12.34x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Content Affinity attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

DEMOGRAPHICS

The 2020 Holiday Season Sale News Researchers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male