Dstillery Audiences

2020 HOLIDAY SEASON SALE NEWS RESEARCHERS

Audience Size: 1.1 Million Devices

Explore the 2020 Holiday Season Sale News Researchers Audience

Below you'll find more information about the 2020 Holiday Season Sale News Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the 2020 Holiday Season Sale News Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The 2020 Holiday Season Sale News Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 2020 Holiday Season Sale News Researchers audience is COVID Vaccine Researchers.

Interest Composition Index
COVID Vaccine Researchers 40.03% 52.29x
Cord Cutters 44.68% 48.45x
Techies 54.51% 42.33x
COVID Testing Researchers 21.70% 41.13x
Mobile Phone Comparison Shoppers 46.22% 39.69x
Camera Review Readers 34.24% 39.68x
Tech News Enthusiasts 34.05% 39.65x
Android Fans 38.18% 39.00x
IT Decision Makers 36.75% 37.31x
Readers of Indian Content 36.48% 35.50x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Interest attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 2020 Holiday Season Sale News Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 2020 Holiday Season Sale News Researchers audience is Buckle.

Location Composition Index
Buckle 0.03% 1.77x
Forever 21 0.02% 1.67x
Aeropostale 0.03% 1.63x
Journeys 0.04% 1.54x
White House Black Market 0.03% 1.52x
Chicos 0.03% 1.49x
American Eagle Outfitters 0.02% 1.45x
Express 0.03% 1.43x
The Childrens Place 0.04% 1.42x
Hollister 0.02% 1.41x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Location attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The 2020 Holiday Season Sale News Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the 2020 Holiday Season Sale News Researchers audience is gizchina.com.

Website Composition Index
gizchina.com 8.09% 48.05x
thehackernews.com 1.87% 46.01x
flatpanelshd.com 1.17% 44.19x
9to5toys.com 5.73% 40.76x
droid-life.com 24.53% 40.75x
liliputing.com 4.14% 40.08x
cnx-software.com 2.26% 39.69x
chromeunboxed.com 12.50% 39.66x
thurrott.com 4.01% 39.06x
dailygalaxy.com 1.32% 37.87x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Web attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 2020 Holiday Season Sale News Researchers audience is Technology News.

Content Affinity Composition Index
Technology News 28.79% 17.58x
Data Centers 0.67% 17.34x
Mobile Industry Information 0.30% 15.42x
Small Business Resources 24.09% 14.69x
Liberal Media 29.96% 13.68x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.87% 13.62x
Photography 6.64% 12.32x
Travel, Food, Fashion & Fitness 1.50% 12.10x
Smartphones 36.36% 12.01x
Watches Retail 0.54% 11.17x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Content Affinity attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 2020 Holiday Season Sale News Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male