2020 HOLIDAY SEASON SALE NEWS RESEARCHERS

Audience Size: 1 Million Devices

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Explore the 2020 Holiday Season Sale News Researchers Audience

Below you'll find more information about the 2020 Holiday Season Sale News Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the 2020 Holiday Season Sale News Researchers audience.

INTERESTS

The 2020 Holiday Season Sale News Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 2020 Holiday Season Sale News Researchers audience is COVID Vaccine Researchers.

Interest	Composition	Index
COVID Vaccine Researchers	40.37%	63.78x
Cord Cutters	44.03%	57.27x
Camera Review Readers	45.49%	52.02x
Techies	55.80%	51.90x
Tech News Enthusiasts	36.58%	51.54x
COVID Testing Researchers	20.81%	50.92x
Mobile Phone Comparison Shoppers	46.12%	49.41x
HDTV Researchers	47.67%	48.93x
IT Decision Makers	37.39%	46.63x
Readers of Indian Content	37.78%	44.13x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Interest attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

APPAREL RETAILERS

The 2020 Holiday Season Sale News Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 2020 Holiday Season Sale News Researchers audience is J. Crew.

Location	Composition	Index
J. Crew	0.02%	1.79x
Hollister	0.02%	1.65x
Mens Wearhouse	0.02%	1.61x
Coach	0.01%	1.58x
Jos A. Bank Clothiers	0.01%	1.51x
Lane Bryant	0.01%	1.50x
Old Navy	0.04%	1.47x
Buckle	0.03%	1.45x
Express	0.03%	1.41x
American Eagle Outfitters	0.02%	1.39x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Location attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

WEBSITES

The 2020 Holiday Season Sale News Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the 2020 Holiday Season Sale News Researchers audience is gizchina.com.

Website	Composition	Index
gizchina.com	4.61%	57.01x
thehackernews.com	1.86%	56.17x
tmonews.com	2.25%	47.85x
liliputing.com	4.64%	47.36x
9to5toys.com	4.54%	46.81x
droid-life.com	26.08%	44.93x
thurrott.com	3.76%	44.72x
cnx-software.com	1.69%	44.66x
betanews.com	2.50%	44.07x
theinventory.com	6.66%	42.53x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Web attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 2020 Holiday Season Sale News Researchers audience is Mobile Industry Information.

Content Affinity	Composition	Index
Mobile Industry Information	0.50%	22.39x
Technology News	27.86%	20.45x
Data Centers	0.50%	18.21x
Small Business Resources	18.89%	16.64x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	0.76%	16.17x
Liberal Media	28.42%	15.26x
Nature & Wildlife	2.93%	14.54x
Photography	5.85%	13.26x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	4.49%	12.62x
Los Angeles News	19.38%	12.44x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Content Affinity attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

DEMOGRAPHICS

The 2020 Holiday Season Sale News Researchers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male