2020 HOLIDAY SEASON SALE NEWS RESEARCHERS

Audience Size: 2.3 Million Devices

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Explore the 2020 Holiday Season Sale News Researchers Audience

Below you'll find more information about the 2020 Holiday Season Sale News Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the 2020 Holiday Season Sale News Researchers audience.

INTERESTS

The 2020 Holiday Season Sale News Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 2020 Holiday Season Sale News Researchers audience is COVID Vaccine Researchers.

Interest	Composition	Index
COVID Vaccine Researchers	23.91%	51.53x
Cord Cutters	19.07%	43.30x
Techies	28.96%	41.41x
Cyber Monday Shoppers	63.29%	40.96x
COVID Testing Researchers	11.20%	40.71x
Black Friday Tech Deal Shoppers	21.15%	39.84x
Learn a New Skill or Hobby Resolution Intender	28.23%	39.40x
HDTV Researchers	22.82%	36.31x
Camera Review Readers	30.84%	35.80x
Tech News Enthusiasts	42.33%	35.73x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Interest attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

APPAREL RETAILERS

The 2020 Holiday Season Sale News Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 2020 Holiday Season Sale News Researchers audience is Journeys.

Location	Composition	Index
Journeys	0.01%	1.32x
Gymboree	0.01%	1.21x
Maurices	0.03%	1.12x
Old Navy	0.01%	0.97x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Location attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

WEBSITES

The 2020 Holiday Season Sale News Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the 2020 Holiday Season Sale News Researchers audience is droid-life.com.

Website	Composition	Index
droid-life.com	7.85%	40.09x
liliputing.com	3.22%	34.66x
betanews.com	1.38%	32.54x
theinventory.com	3.95%	31.05x
thurrott.com	1.95%	29.33x
lifesavvy.com	5.18%	27.85x
thehackernews.com	1.76%	26.69x
cnx-software.com	1.03%	26.39x
9to5google.com	21.01%	26.14x
avantisvideo.com	7.07%	25.50x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Web attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 2020 Holiday Season Sale News Researchers audience is Technology News.

Content Affinity	Composition	Index
Technology News	15.32%	14.92x
Small Business Resources	6.78%	13.53x
Australia & New Zealand Media	1.70%	13.23x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	3.60%	12.32x
Mobile Industry Information	0.18%	10.86x
Nature & Wildlife	0.89%	10.84x
Assorted Topics (Auto, Hobbies, Viral Media)	22.03%	10.53x
Studio & Franchise Video Game Players	2.03%	10.03x
Theme Park Tourism	5.61%	9.85x
Data Centers	0.16%	9.45x

Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Content Affinity attribute.

Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.

DEMOGRAPHICS

The 2020 Holiday Season Sale News Researchers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male