Dstillery Audiences

2020 HOLIDAY SEASON SALE NEWS RESEARCHERS

Audience Size: 1.8 Million Devices

Explore the 2020 Holiday Season Sale News Researchers Audience

Below you'll find more information about the 2020 Holiday Season Sale News Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the 2020 Holiday Season Sale News Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The 2020 Holiday Season Sale News Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 2020 Holiday Season Sale News Researchers audience is COVID Vaccine Researchers.

Interest Composition Index
COVID Vaccine Researchers 38.00% 41.96x
COVID Testing Researchers 27.35% 34.16x
Cord Cutters 40.87% 33.60x
Retirement Planning Amid Covid-19 27.43% 29.08x
Techies 31.30% 27.68x
Mobile Phone Comparison Shoppers 33.74% 27.13x
Android Fans 29.44% 24.98x
Readers of Indian Content 30.47% 24.24x
Electric Vehicle Shoppers 35.64% 24.21x
Mobile Phone Purchase Intenders 39.25% 24.00x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Interest attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 2020 Holiday Season Sale News Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 2020 Holiday Season Sale News Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.08x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Location attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The 2020 Holiday Season Sale News Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the 2020 Holiday Season Sale News Researchers audience is gizchina.com.

Website Composition Index
gizchina.com 11.51% 41.10x
ft.com 1.73% 40.88x
thefpsreview.com 2.11% 38.83x
droid-life.com 17.71% 37.47x
hothardware.com 5.00% 36.88x
cnx-software.com 1.62% 35.28x
chromeunboxed.com 8.39% 33.72x
aboutchromebooks.com 1.23% 31.92x
bestblackfriday.com 6.91% 30.44x
gizmochina.com 2.78% 29.34x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Web attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 2020 Holiday Season Sale News Researchers audience is Technology News.

Content Affinity Composition Index
Technology News 23.18% 12.56x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.20% 11.78x
Smartphones 28.16% 10.94x
Mobile Industry Information 0.39% 9.85x
Chef & Restaurant Resources 0.05% 9.82x
Assorted Topics (Auto, Hobbies, Viral Media) 29.51% 9.74x
Beach Vacations 0.17% 9.34x
Liberal Media 20.41% 9.27x
Travel, Food, Fashion & Fitness 1.53% 9.14x
Fashion Cluster 5.88% 8.99x
Composition Percentage: The overlap percentage between the 2020 Holiday Season Sale News Researchers audience and the Content Affinity attribute.
Index: A comparison of the 2020 Holiday Season Sale News Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 2020 Holiday Season Sale News Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male