Explore the ACC Fans Audience
Below you'll find more information about the ACC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the ACC Fans audience.
INTERESTS
The ACC Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ACC Fans audience is Duke Blue Devils Fans.
| Interest | Composition | Index |
| Duke Blue Devils Fans | 65.09% | 45.44x |
| Kentucky Wildcats Fans | 62.30% | 44.80x |
| UNC Tar Heels Fans | 64.65% | 44.33x |
| Notre Dame Fighting Irish Fans | 54.80% | 44.10x |
| South Carolina Gamecocks Fans | 57.02% | 43.84x |
| ESPN Enthusiasts | 44.36% | 43.41x |
| Florida State Seminoles Fans | 58.08% | 42.47x |
| SEC Fans | 52.75% | 42.30x |
| Syracuse Orange Fans | 54.39% | 41.97x |
| NCAA Football Fans | 49.18% | 41.65x |
Composition Percentage:
The overlap percentage between the ACC Fans audience and the Interest attribute.
Index: A comparison of the ACC Fans audience to the internet population.
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APPAREL RETAILERS
The ACC Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ACC Fans audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.04% | 1.55x |
| Lululemon | 0.02% | 1.52x |
| Mens Wearhouse | 0.02% | 1.31x |
| Chicos | 0.02% | 1.16x |
| Journeys | 0.03% | 1.13x |
| LOFT | 0.01% | 1.13x |
| Aeropostale | 0.02% | 1.10x |
| Talbots | 0.01% | 1.00x |
| Buckle | 0.02% | 0.99x |
| Express | 0.02% | 0.98x |
Composition Percentage:
The overlap percentage between the ACC Fans audience and the Location attribute.
Index: A comparison of the ACC Fans audience to the internet population.
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WEBSITES
The ACC Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the ACC Fans audience is backingthepack.com.
| Website | Composition | Index |
| backingthepack.com | 2.36% | 77.89x |
| cardchronicle.com | 3.30% | 77.69x |
| streakingthelawn.com | 2.02% | 74.68x |
| dawgsports.com | 1.40% | 72.54x |
| dukebasketballreport.com | 7.59% | 72.47x |
| aseaofblue.com | 11.39% | 71.30x |
| gobblercountry.com | 1.72% | 71.26x |
| stateoftheu.com | 2.83% | 70.74x |
| kentuckysportsradio.com | 1.93% | 69.41x |
| shakinthesouthland.com | 1.07% | 68.30x |
Composition Percentage:
The overlap percentage between the ACC Fans audience and the Web attribute.
Index: A comparison of the ACC Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ACC Fans audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.11% | 34.81x |
| Southeast College Athletics | 2.97% | 29.82x |
| Virginia Athletics | 0.22% | 26.95x |
| Florida College Athletics | 1.60% | 26.73x |
| College Sports | 0.40% | 25.57x |
| Illinois College Sports | 0.72% | 21.07x |
| New England & Ivy League Sports | 0.95% | 19.71x |
| Pac 12 Sports | 1.74% | 18.20x |
| Texas University Athletics | 6.39% | 15.31x |
| Lacrosse College Athletics | 0.15% | 15.07x |
Composition Percentage:
The overlap percentage between the ACC Fans audience and the Content Affinity attribute.
Index: A comparison of the ACC Fans audience to the internet population.
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DEMOGRAPHICS
The ACC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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