Dstillery Audiences

ACC FANS

Audience Size: 2 Million Devices

Explore the ACC Fans Audience

Below you'll find more information about the ACC Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the ACC Fans audience.

Dstillery Crafted Audiences

INTERESTS

The ACC Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the ACC Fans audience is Kentucky Wildcats Fans.

Interest Composition Index
Kentucky Wildcats Fans 58.94% 43.75x
Duke Blue Devils Fans 63.50% 43.12x
UNC Tar Heels Fans 61.84% 42.99x
South Carolina Gamecocks Fans 49.72% 42.49x
Louisville Cardinals Fans 45.92% 41.83x
Notre Dame Fighting Irish Fans 46.53% 41.51x
SEC Fans 50.98% 40.57x
Florida State Seminoles Fans 49.52% 40.49x
ESPN Enthusiasts 44.55% 40.23x
Syracuse Orange Fans 52.41% 40.14x
Composition Percentage: The overlap percentage between the ACC Fans audience and the Interest attribute.
Index: A comparison of the ACC Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The ACC Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the ACC Fans audience is Chicos.

Location Composition Index
Chicos 0.03% 1.71x
Michael Kors 0.01% 1.40x
J. Crew 0.01% 1.38x
Talbots 0.01% 1.36x
H&M 0.01% 1.23x
White House Black Market 0.02% 1.17x
Express 0.02% 1.15x
Dressbarn 0.02% 1.14x
Gap 0.02% 1.13x
Banana Republic 0.02% 1.11x
Composition Percentage: The overlap percentage between the ACC Fans audience and the Location attribute.
Index: A comparison of the ACC Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The ACC Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the ACC Fans audience is cardchronicle.com.

Website Composition Index
cardchronicle.com 4.16% 62.22x
backingthepack.com 2.35% 62.17x
gobblercountry.com 1.78% 61.79x
streakingthelawn.com 2.23% 60.76x
cardiachill.com 1.20% 60.34x
shakinthesouthland.com 1.19% 59.96x
stateoftheu.com 3.13% 59.09x
casualhoya.com 1.14% 58.62x
dawgsports.com 1.86% 58.61x
dukebasketballreport.com 9.70% 57.83x
Composition Percentage: The overlap percentage between the ACC Fans audience and the Web attribute.
Index: A comparison of the ACC Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the ACC Fans audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.14% 33.79x
Southeast College Athletics 4.05% 28.42x
Virginia Athletics 0.33% 27.25x
Florida College Athletics 1.94% 23.68x
College Sports 0.46% 20.39x
New England & Ivy League Sports 1.52% 18.78x
Illinois College Sports 0.92% 18.64x
Pac 12 Sports 2.31% 17.28x
Fantasy Sports 18.68% 15.71x
Lacrosse College Athletics 0.13% 14.50x
Composition Percentage: The overlap percentage between the ACC Fans audience and the Content Affinity attribute.
Index: A comparison of the ACC Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The ACC Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male