Dstillery Audiences

ADOPTION RESEARCHERS

Audience Size: 1.7 Million Devices

Explore the Adoption Researchers Audience

Below you'll find more information about the Adoption Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Adoption Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Adoption Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adoption Researchers audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 12.20% 25.98x
Military Families 22.42% 24.94x
New & Expecting Parents 27.32% 24.84x
Involved Parents 14.40% 24.39x
Online Content Creators 10.44% 23.37x
Health Conscious Expecting Parents 23.95% 23.06x
Mature Parents 22.38% 22.41x
Parents with Kids 21.45% 22.20x
Pregnancy Resources Researchers 20.80% 21.83x
Menopause Researchers 16.43% 21.44x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Interest attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adoption Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adoption Researchers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 1.38x
Maurices 0.04% 1.36x
Chicos 0.02% 1.36x
Dressbarn 0.01% 1.34x
H&M 0.02% 1.33x
Lane Bryant 0.01% 1.31x
Lululemon 0.01% 1.26x
Talbots 0.01% 1.20x
Old Navy 0.02% 1.08x
LOFT 0.01% 1.07x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Location attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Adoption Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Adoption Researchers audience is kake.com.

Website Composition Index
kake.com 3.61% 37.21x
nextechclassifieds.com 1.17% 25.74x
ksnt.com 4.94% 25.37x
babynames.net 1.20% 25.14x
ljworld.com 1.14% 25.13x
kwch.com 5.65% 25.05x
hellomotherhood.com 2.59% 23.55x
wibw.com 4.75% 23.42x
amotherfarfromhome.com 1.12% 22.90x
naturalbabylife.com 1.22% 22.34x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Web attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adoption Researchers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.24% 19.87x
New Parents 0.78% 15.67x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.08% 15.09x
Science Education & Academia 0.09% 14.11x
Numerology & Astrology 0.12% 12.60x
Vegans & Animal Welfare 0.09% 12.03x
Writing & Publishing 0.15% 11.47x
Baby Names 5.03% 11.34x
Arthritis & Bones 0.04% 10.64x
Historical Information - Museums & Libraries 0.39% 10.03x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Content Affinity attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adoption Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female