Dstillery Audiences

ADOPTION RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Adoption Researchers Audience

Below you'll find more information about the Adoption Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Adoption Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Adoption Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adoption Researchers audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 32.46% 29.59x
Parents with Kids 29.41% 26.72x
Involved Parents 31.90% 25.70x
Pregnancy Resources Researchers 33.87% 25.24x
Mature Parents 25.45% 25.10x
Legal Help Seekers 31.77% 24.69x
Tutoring Resources Researchers 30.38% 24.36x
Wedding Content Readers 27.08% 24.36x
Gift Givers 31.08% 24.28x
Food Allergies Researchers 27.48% 23.72x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Interest attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adoption Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adoption Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.95x
Carhartt 0.07% 1.06x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Location attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Adoption Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Adoption Researchers audience is childmind.org.

Website Composition Index
childmind.org 1.04% 35.72x
babble.com 2.60% 35.22x
mom365.com 1.15% 34.80x
healthychildren.org 2.89% 33.68x
kidshealth.org 6.68% 32.01x
bounty.com 1.24% 30.97x
findlaw.com 7.11% 29.80x
youngliving.com 1.22% 29.06x
weareteachers.com 1.84% 28.65x
dollskill.com 1.00% 27.79x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Web attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adoption Researchers audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.10% 25.66x
Texas Sporting & Outdoors Cluster 0.05% 25.33x
Social & Demographic Trends 0.11% 24.87x
Christian Music 0.17% 22.77x
Hipster Clothing 0.08% 21.53x
Cheerleading 0.11% 20.98x
Psychology & Social Work 0.21% 20.03x
Costumes 0.04% 19.48x
Networking Marketing 0.20% 18.14x
Child Development 2.09% 17.58x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Content Affinity attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adoption Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female