Dstillery Audiences

ADOPTION RESEARCHERS

Audience Size: 479.2 Thousand Devices

Explore the Adoption Researchers Audience

Below you'll find more information about the Adoption Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 479.2 thousand unique devices whose actions qualify for the Adoption Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Adoption Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adoption Researchers audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 30.20% 29.13x
Parents with Kids 27.73% 25.93x
Involved Parents 29.72% 24.59x
Mature Parents 22.82% 23.84x
Pregnancy Resources Researchers 30.66% 23.71x
Tutoring Resources Researchers 27.33% 23.31x
Legal Help Seekers 28.73% 22.92x
Health Conscious Expecting Parents 30.63% 22.21x
Gift Givers 28.12% 22.01x
Wedding Content Readers 23.55% 21.96x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Interest attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adoption Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adoption Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.06x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Location attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Adoption Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Adoption Researchers audience is babble.com.

Website Composition Index
babble.com 1.58% 41.10x
healthychildren.org 1.86% 39.37x
kidshealth.org 4.22% 37.63x
findlaw.com 4.42% 33.26x
weareteachers.com 1.22% 32.00x
aad.org 1.05% 29.38x
gotquestions.org 1.30% 28.66x
petmd.com 5.47% 28.61x
shutterfly.com 1.18% 28.43x
aafp.org 1.27% 27.27x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Web attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adoption Researchers audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.05% 25.61x
Hipster Clothing 0.06% 25.46x
Social & Demographic Trends 0.06% 21.94x
Christian Music 0.11% 20.48x
Psychology & Social Work 0.12% 18.15x
Cub & Girl Scouts 0.10% 17.73x
Parenting & Children's Activities 0.93% 16.43x
New Parents 2.44% 15.91x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.07% 14.82x
Cheerleading 0.05% 14.75x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Content Affinity attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adoption Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female