Dstillery Audiences

ADOPTION RESEARCHERS

Audience Size: 3 Million Devices

Explore the Adoption Researchers Audience

Below you'll find more information about the Adoption Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Adoption Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Adoption Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adoption Researchers audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 35.88% 27.31x
Parents with Kids 31.95% 25.60x
Involved Parents 34.98% 24.77x
Mature Parents 28.94% 24.25x
Pregnancy Resources Researchers 37.65% 24.03x
Legal Help Seekers 33.26% 23.74x
Wedding Content Readers 30.85% 23.25x
Gift Givers 33.55% 23.14x
Orlando Activities Researchers 24.96% 23.07x
Health Conscious Expecting Parents 36.11% 23.07x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Interest attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adoption Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adoption Researchers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.59x
Buckle 0.01% 1.54x
Lane Bryant 0.01% 1.31x
American Eagle Outfitters 0.01% 1.31x
Mens Wearhouse 0.01% 1.22x
Journeys 0.02% 1.15x
Chicos 0.01% 1.14x
Carhartt 0.15% 1.14x
Old Navy 0.02% 1.10x
Victoria's Secret 0.02% 1.07x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Location attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Adoption Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Adoption Researchers audience is marchofdimes.org.

Website Composition Index
marchofdimes.org 1.18% 41.38x
childmind.org 1.52% 34.52x
babble.com 4.10% 34.02x
healthychildren.org 4.36% 33.12x
mom365.com 1.64% 32.98x
bounty.com 1.72% 32.14x
acog.org 1.23% 31.09x
kidshealth.org 9.88% 30.78x
parent24.com 1.05% 30.24x
hy-vee.com 1.41% 29.63x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Web attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adoption Researchers audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.08% 20.70x
Teaching Abroad 0.04% 17.94x
Social & Demographic Trends 0.18% 17.09x
Homeschooling 0.14% 16.61x
Cheerleading 0.15% 16.25x
Hipster Clothing 0.12% 16.23x
Psychology & Social Work 0.36% 15.21x
New Parents 4.46% 14.95x
Child Development 3.06% 14.46x
Higher Education 0.26% 13.98x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Content Affinity attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adoption Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female