Explore the Adoption Researchers Audience
Below you'll find more information about the Adoption Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Adoption Researchers audience.
INTERESTS
The Adoption Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adoption Researchers audience is New & Expecting Parents.
| Interest | Composition | Index |
| New & Expecting Parents | 35.88% | 27.31x |
| Parents with Kids | 31.95% | 25.60x |
| Involved Parents | 34.98% | 24.77x |
| Mature Parents | 28.94% | 24.25x |
| Pregnancy Resources Researchers | 37.65% | 24.03x |
| Legal Help Seekers | 33.26% | 23.74x |
| Wedding Content Readers | 30.85% | 23.25x |
| Gift Givers | 33.55% | 23.14x |
| Orlando Activities Researchers | 24.96% | 23.07x |
| Health Conscious Expecting Parents | 36.11% | 23.07x |
Composition Percentage:
The overlap percentage between the Adoption Researchers audience and the Interest attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
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APPAREL RETAILERS
The Adoption Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adoption Researchers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.59x |
| Buckle | 0.01% | 1.54x |
| Lane Bryant | 0.01% | 1.31x |
| American Eagle Outfitters | 0.01% | 1.31x |
| Mens Wearhouse | 0.01% | 1.22x |
| Journeys | 0.02% | 1.15x |
| Chicos | 0.01% | 1.14x |
| Carhartt | 0.15% | 1.14x |
| Old Navy | 0.02% | 1.10x |
| Victoria's Secret | 0.02% | 1.07x |
Composition Percentage:
The overlap percentage between the Adoption Researchers audience and the Location attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
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WEBSITES
The Adoption Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Adoption Researchers audience is marchofdimes.org.
| Website | Composition | Index |
| marchofdimes.org | 1.18% | 41.38x |
| childmind.org | 1.52% | 34.52x |
| babble.com | 4.10% | 34.02x |
| healthychildren.org | 4.36% | 33.12x |
| mom365.com | 1.64% | 32.98x |
| bounty.com | 1.72% | 32.14x |
| acog.org | 1.23% | 31.09x |
| kidshealth.org | 9.88% | 30.78x |
| parent24.com | 1.05% | 30.24x |
| hy-vee.com | 1.41% | 29.63x |
Composition Percentage:
The overlap percentage between the Adoption Researchers audience and the Web attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adoption Researchers audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.08% | 20.70x |
| Teaching Abroad | 0.04% | 17.94x |
| Social & Demographic Trends | 0.18% | 17.09x |
| Homeschooling | 0.14% | 16.61x |
| Cheerleading | 0.15% | 16.25x |
| Hipster Clothing | 0.12% | 16.23x |
| Psychology & Social Work | 0.36% | 15.21x |
| New Parents | 4.46% | 14.95x |
| Child Development | 3.06% | 14.46x |
| Higher Education | 0.26% | 13.98x |
Composition Percentage:
The overlap percentage between the Adoption Researchers audience and the Content Affinity attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
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DEMOGRAPHICS
The Adoption Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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