Dstillery Audiences

ADOPTION RESEARCHERS

Audience Size: 3.3 Million Devices

Explore the Adoption Researchers Audience

Below you'll find more information about the Adoption Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Adoption Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Adoption Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adoption Researchers audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 29.11% 24.55x
Parents with Kids 27.42% 22.44x
Involved Parents 28.20% 21.47x
Pregnancy Resources Researchers 29.52% 20.13x
Mature Parents 21.87% 20.04x
Health Conscious Expecting Parents 29.76% 19.68x
Tutoring Resources Researchers 25.97% 18.80x
Legal Help Seekers 26.99% 18.79x
Wedding Content Readers 22.35% 18.49x
Gift Givers 26.30% 18.33x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Interest attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adoption Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adoption Researchers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.55x
Dressbarn 0.02% 1.38x
Maurices 0.04% 1.37x
Buckle 0.03% 1.37x
Michael Kors 0.01% 1.29x
Victoria's Secret 0.03% 1.28x
Gap 0.02% 1.23x
Gymboree 0.02% 1.22x
Jos A. Bank Clothiers 0.01% 1.20x
Zumiez 0.02% 1.20x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Location attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Adoption Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Adoption Researchers audience is healthychildren.org.

Website Composition Index
healthychildren.org 1.05% 27.81x
kidshealth.org 2.32% 27.18x
findlaw.com 2.51% 24.49x
petmd.com 3.20% 21.22x
theodysseyonline.com 3.10% 20.77x
kake.com 5.49% 20.65x
wiseoldsayings.com 1.56% 20.02x
hutchnews.com 1.35% 19.83x
avawomen.com 1.16% 19.78x
kwch.com 6.44% 19.54x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Web attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adoption Researchers audience is Christian Music.

Content Affinity Composition Index
Christian Music 0.08% 23.42x
Homeschooling 0.04% 19.72x
Networking Marketing 0.07% 15.84x
Parenting & Children's Activities 0.88% 14.79x
New Parents 2.16% 13.97x
Psychology & Social Work 0.07% 13.90x
Custom Gifts 0.11% 13.29x
Child Development 1.24% 13.20x
Canada Job Seekers Cluster 0.09% 12.98x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.05% 11.97x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Content Affinity attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adoption Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female