Explore the Adoption Researchers Audience
Below you'll find more information about the Adoption Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Adoption Researchers audience.
INTERESTS
The Adoption Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adoption Researchers audience is New & Expecting Parents.
| Interest | Composition | Index |
| New & Expecting Parents | 32.46% | 29.59x |
| Parents with Kids | 29.41% | 26.72x |
| Involved Parents | 31.90% | 25.70x |
| Pregnancy Resources Researchers | 33.87% | 25.24x |
| Mature Parents | 25.45% | 25.10x |
| Legal Help Seekers | 31.77% | 24.69x |
| Tutoring Resources Researchers | 30.38% | 24.36x |
| Wedding Content Readers | 27.08% | 24.36x |
| Gift Givers | 31.08% | 24.28x |
| Food Allergies Researchers | 27.48% | 23.72x |
Composition Percentage:
The overlap percentage between the Adoption Researchers audience and the Interest attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
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APPAREL RETAILERS
The Adoption Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adoption Researchers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.95x |
| Carhartt | 0.07% | 1.06x |
Composition Percentage:
The overlap percentage between the Adoption Researchers audience and the Location attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
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WEBSITES
The Adoption Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Adoption Researchers audience is childmind.org.
| Website | Composition | Index |
| childmind.org | 1.04% | 35.72x |
| babble.com | 2.60% | 35.22x |
| mom365.com | 1.15% | 34.80x |
| healthychildren.org | 2.89% | 33.68x |
| kidshealth.org | 6.68% | 32.01x |
| bounty.com | 1.24% | 30.97x |
| findlaw.com | 7.11% | 29.80x |
| youngliving.com | 1.22% | 29.06x |
| weareteachers.com | 1.84% | 28.65x |
| dollskill.com | 1.00% | 27.79x |
Composition Percentage:
The overlap percentage between the Adoption Researchers audience and the Web attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adoption Researchers audience is Homeschooling.
| Content Affinity | Composition | Index |
| Homeschooling | 0.10% | 25.66x |
| Texas Sporting & Outdoors Cluster | 0.05% | 25.33x |
| Social & Demographic Trends | 0.11% | 24.87x |
| Christian Music | 0.17% | 22.77x |
| Hipster Clothing | 0.08% | 21.53x |
| Cheerleading | 0.11% | 20.98x |
| Psychology & Social Work | 0.21% | 20.03x |
| Costumes | 0.04% | 19.48x |
| Networking Marketing | 0.20% | 18.14x |
| Child Development | 2.09% | 17.58x |
Composition Percentage:
The overlap percentage between the Adoption Researchers audience and the Content Affinity attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
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DEMOGRAPHICS
The Adoption Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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