Dstillery Audiences

ADOPTION RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Adoption Researchers Audience

Below you'll find more information about the Adoption Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Adoption Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Adoption Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adoption Researchers audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 20.91% 29.12x
Parents with Kids 18.11% 24.22x
Online Content Creators 14.29% 22.70x
Essential Oils Enthusiasts 0.22% 22.41x
Health Conscious Expecting Parents 26.11% 22.09x
Involved Parents 19.07% 21.84x
Pregnancy Resources Researchers 24.05% 21.37x
Mature Parents 20.08% 20.58x
Legal Help Seekers 20.27% 19.91x
True Crime Podcast Listeners 9.94% 19.64x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Interest attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adoption Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adoption Researchers audience is Buckle.

Location Composition Index
Buckle 0.03% 1.41x
Mens Wearhouse 0.03% 1.40x
Gymboree 0.02% 1.32x
Maurices 0.04% 1.31x
Aeropostale 0.02% 1.24x
Victoria's Secret 0.03% 1.24x
American Eagle Outfitters 0.02% 1.23x
LOFT 0.02% 1.21x
Chicos 0.02% 1.20x
Journeys 0.03% 1.19x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Location attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Adoption Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Adoption Researchers audience is kake.com.

Website Composition Index
kake.com 4.61% 24.83x
babynamewizard.com 1.36% 24.16x
babynames.net 1.59% 20.62x
kwch.com 5.28% 20.17x
ksnt.com 4.58% 19.51x
naturalbabylife.com 1.24% 19.14x
nextechclassifieds.com 1.18% 18.95x
amotherfarfromhome.com 1.30% 18.85x
hellomotherhood.com 3.40% 18.45x
parentingforbrain.com 1.25% 18.40x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Web attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adoption Researchers audience is New Parents.

Content Affinity Composition Index
New Parents 1.13% 15.72x
Parenting & Children's Activities 0.24% 14.01x
Vegans & Animal Welfare 0.14% 12.53x
Baby Names 6.30% 11.88x
Canadian Universities 0.08% 11.22x
Toys Shopping 0.03% 11.03x
Jokes & Riddles 0.03% 10.98x
Numerology & Astrology 0.18% 10.97x
Roleplay & Fantasy Games 0.04% 10.63x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.06% 10.05x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Content Affinity attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adoption Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female