Explore the Adoption Researchers Audience
Below you'll find more information about the Adoption Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Adoption Researchers audience.
INTERESTS
The Adoption Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adoption Researchers audience is New & Expecting Parents.
| Interest | Composition | Index |
| New & Expecting Parents | 34.73% | 25.59x |
| Pregnancy Resources Researchers | 35.34% | 23.81x |
| Parents with Kids | 32.64% | 23.61x |
| Mature Parents | 29.55% | 22.82x |
| Legal Help Seekers | 34.31% | 22.32x |
| Involved Parents | 32.96% | 22.01x |
| Health Conscious Expecting Parents | 32.08% | 21.45x |
| Food Allergies Researchers | 29.10% | 21.36x |
| Gift Givers | 31.83% | 21.34x |
| Animal Rights Researchers | 31.29% | 21.29x |
Composition Percentage:
The overlap percentage between the Adoption Researchers audience and the Interest attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
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APPAREL RETAILERS
The Adoption Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adoption Researchers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.15% | 1.30x |
| Journeys | 0.01% | 1.15x |
| Victoria's Secret | 0.01% | 0.96x |
| Mens Wearhouse | 0.01% | 0.75x |
Composition Percentage:
The overlap percentage between the Adoption Researchers audience and the Location attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
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WEBSITES
The Adoption Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Adoption Researchers audience is dfps.state.tx.us.
| Website | Composition | Index |
| dfps.state.tx.us | 1.81% | 38.88x |
| familylawselfhelpcenter.org | 1.12% | 35.68x |
| pregnancy-info.net | 1.20% | 33.33x |
| shadygrovefertility.com | 1.63% | 32.79x |
| fitpregnancy.com | 1.60% | 30.01x |
| reecenichols.com | 1.82% | 27.44x |
| marchofdimes.org | 3.75% | 27.03x |
| wichitaonthecheap.com | 1.10% | 26.24x |
| magicbabynames.com | 1.09% | 25.69x |
| bounty.com | 3.97% | 25.13x |
Composition Percentage:
The overlap percentage between the Adoption Researchers audience and the Web attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adoption Researchers audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.25% | 22.73x |
| Homeschooling | 0.44% | 18.79x |
| Psychology & Social Work | 1.15% | 17.96x |
| Social & Demographic Trends | 0.76% | 17.33x |
| New Parents | 9.20% | 15.79x |
| Cheerleading | 0.70% | 15.54x |
| Child Development | 7.57% | 15.42x |
| Survey Websites | 0.04% | 14.66x |
| Teaching Abroad | 0.10% | 14.66x |
| Law School Research Cluster | 0.24% | 14.52x |
Composition Percentage:
The overlap percentage between the Adoption Researchers audience and the Content Affinity attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
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DEMOGRAPHICS
The Adoption Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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