Dstillery Audiences

ADOPTION RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Adoption Researchers Audience

Below you'll find more information about the Adoption Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Adoption Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Adoption Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adoption Researchers audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 27.57% 26.52x
Parents with Kids 25.01% 23.95x
Involved Parents 26.20% 23.50x
Pregnancy Resources Researchers 28.64% 21.74x
Health Conscious Expecting Parents 30.77% 21.66x
Mature Parents 19.32% 20.88x
True Crime Podcast Listeners 15.42% 20.00x
Wedding Content Readers 20.56% 19.91x
Legal Help Seekers 24.67% 19.79x
Tutoring Resources Researchers 22.96% 19.49x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Interest attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adoption Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adoption Researchers audience is Maurices.

Location Composition Index
Maurices 0.07% 1.64x
Eddie Bauer 0.01% 1.37x
Buckle 0.03% 1.36x
Express 0.03% 1.31x
J. Crew 0.01% 1.25x
Talbots 0.02% 1.23x
Lululemon 0.01% 1.22x
Coach 0.01% 1.20x
American Eagle Outfitters 0.02% 1.18x
Mens Wearhouse 0.04% 1.16x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Location attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Adoption Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Adoption Researchers audience is kake.com.

Website Composition Index
kake.com 5.31% 22.70x
kwch.com 5.89% 22.24x
kansascitymag.com 1.34% 21.95x
babynames.net 2.47% 21.86x
madeformums.com 2.42% 21.22x
ksnt.com 4.51% 21.21x
wehavekids.com 7.28% 21.16x
nextechclassifieds.com 1.18% 21.03x
babynamewizard.com 3.61% 20.80x
hellomotherhood.com 4.00% 20.78x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Web attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adoption Researchers audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.63% 16.26x
New Parents 1.66% 14.69x
Custom Gifts 0.04% 13.70x
Party Suppliers 0.04% 12.68x
Baby Names 7.98% 12.42x
Child Development 0.70% 11.99x
Psychology & Social Work 0.03% 11.62x
Hair & Beauty 0.02% 11.62x
Jokes & Riddles 0.08% 11.62x
Toys Shopping 0.18% 11.06x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Content Affinity attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adoption Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female