Dstillery Audiences

ADOPTION RESEARCHERS

Audience Size: 5.7 Million Devices

Explore the Adoption Researchers Audience

Below you'll find more information about the Adoption Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Adoption Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Adoption Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adoption Researchers audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 39.41% 21.20x
Pregnancy Resources Researchers 37.12% 20.74x
Parents with Kids 37.45% 19.52x
Health Conscious Expecting Parents 32.50% 19.52x
Legal Help Seekers 36.61% 19.51x
Mature Parents 33.45% 19.10x
Animal Rights Researchers 32.59% 19.02x
Involved Parents 37.68% 18.81x
Gift Givers 35.39% 18.30x
Foot Pain Sufferers 27.57% 18.09x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Interest attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adoption Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adoption Researchers audience is Buckle.

Location Composition Index
Buckle 0.04% 1.11x
Dressbarn 0.03% 1.10x
Journeys 0.08% 1.09x
Carhartt 0.26% 1.08x
Chicos 0.04% 1.07x
Old Navy 0.06% 1.06x
Hollister 0.03% 1.06x
Aeropostale 0.04% 1.05x
Madewell 0.02% 1.03x
Lane Bryant 0.03% 1.02x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Location attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Adoption Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Adoption Researchers audience is firstresponse.com.

Website Composition Index
firstresponse.com 1.06% 31.00x
dfps.state.tx.us 2.07% 30.11x
pregnancy-info.net 1.40% 29.97x
familylawselfhelpcenter.org 1.31% 27.72x
fitpregnancy.com 1.97% 26.69x
shadygrovefertility.com 1.77% 25.86x
marchofdimes.org 4.03% 21.77x
easybabylife.com 1.20% 21.18x
xojane.com 1.15% 20.65x
rue21.com 1.68% 20.61x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Web attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adoption Researchers audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.24% 15.36x
Homeschooling 0.40% 15.23x
Psychology & Social Work 1.28% 14.10x
New Parents 9.26% 12.43x
Social & Demographic Trends 0.94% 12.12x
Child Development 7.64% 11.85x
Reproductive Health 1.39% 11.69x
Higher Education 1.13% 11.49x
Liberal Views on LGBTQ Rights and Pro-Choice 0.35% 11.19x
Christian Music 0.94% 11.11x
Composition Percentage: The overlap percentage between the Adoption Researchers audience and the Content Affinity attribute.
Index: A comparison of the Adoption Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adoption Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female