Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 2.5 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 68.13% 61.32x
TV Advertising Professionals 63.43% 59.17x
Mens Fitness Publication Readers 60.02% 55.67x
Media Buying Professionals 61.15% 54.80x
Entertainment Industry Decision Makers 61.05% 54.65x
United Kingdom News Readers 65.33% 54.22x
Cholesterol Researchers 53.22% 53.25x
Executive and C-Suite 51.06% 52.59x
Financial News Readers 55.97% 52.53x
Financial Business Intelligence Researchers 58.53% 51.86x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is H&M.

Location Composition Index
H&M 0.01% 1.75x
J. Crew 0.01% 1.53x
White House Black Market 0.02% 1.42x
Jos A. Bank Clothiers 0.01% 1.36x
Lane Bryant 0.01% 1.29x
Gymboree 0.01% 1.26x
LOFT 0.01% 1.22x
Gap 0.01% 1.19x
Chicos 0.01% 1.14x
Banana Republic 0.01% 1.11x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is japantoday.com.

Website Composition Index
japantoday.com 1.41% 61.05x
mediamatters.org 1.19% 59.34x
androidpolice.com 4.86% 56.38x
sputniknews.com 1.88% 55.38x
metalheadzone.com 2.42% 55.20x
thelifehacker.org 1.35% 54.62x
manrepeller.com 3.98% 53.99x
fee.org 1.12% 53.80x
nationalmemo.com 2.70% 52.08x
defensenews.com 1.41% 51.60x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.12% 39.45x
Marketing Professionals 0.93% 30.88x
Australia & New Zealand Media 4.65% 29.80x
Business News & Information Readers 0.77% 27.41x
Film Production 0.63% 26.88x
Ireland Cluster 9.41% 26.52x
Mobile Industry Information 0.99% 25.20x
Institutional Investing 0.16% 24.86x
Public Policy Media 2.82% 24.31x
Retail Industry News 0.24% 23.20x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male