Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 3.5 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is TV Advertising Professionals.

Interest Composition Index
TV Advertising Professionals 65.95% 57.65x
Liberal News Readers 61.18% 56.95x
Media Buying Professionals 64.16% 54.73x
Entertainment Industry Decision Makers 60.14% 53.91x
Mens Fitness Publication Readers 57.46% 50.03x
Boston Trip Planners 55.88% 48.93x
Executive and C-Suite 52.93% 48.88x
Financial News Readers 51.82% 48.21x
Financial Business Intelligence Researchers 53.63% 47.67x
Readers of Japanese Content 55.45% 46.75x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.98x
Uniqlo 0.02% 1.89x
Bonobos 0.01% 1.76x
Zara 0.03% 1.74x
Lululemon 0.04% 1.64x
Free People 0.03% 1.62x
Urban Outfitters 0.04% 1.59x
Madewell 0.02% 1.58x
American Apparel 0.03% 1.58x
Hugo Boss 0.03% 1.56x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is recode.net.

Website Composition Index
recode.net 7.15% 48.51x
yankodesign.com 1.15% 47.21x
moneyish.com 1.44% 46.72x
weeklystandard.com 3.81% 46.07x
theconversation.com 1.05% 45.53x
nylon.com 1.32% 45.36x
shareblue.com 2.27% 45.34x
spaceflightnow.com 1.25% 43.13x
courthousenews.com 1.30% 42.39x
pocketnow.com 2.73% 42.34x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 6.98% 28.19x
Feminism 1.69% 27.52x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 26.14x
Australia & New Zealand Media 7.92% 25.06x
Retail Industry News 2.11% 24.37x
Mobile Industry Information 2.72% 24.35x
London Tourism & Events 0.39% 23.31x
Work Productivity 3.52% 21.14x
Local & Travel England - North Midlands 0.09% 21.12x
Mysticism 0.33% 20.84x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male