Explore the Advertising Professionals Audience
Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Advertising Professionals audience.
INTERESTS
The Advertising Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advertising Professionals audience is TV Advertising Professionals.
| Interest | Composition | Index |
| TV Advertising Professionals | 67.08% | 50.91x |
| Liberal News Readers | 64.18% | 50.51x |
| Media Buying Professionals | 63.60% | 48.37x |
| Entertainment Industry Decision Makers | 62.83% | 47.61x |
| Mens Fitness Publication Readers | 60.25% | 44.49x |
| Financial News Readers | 54.45% | 43.89x |
| Boston Trip Planners | 56.70% | 43.82x |
| Executive and C-Suite | 54.72% | 43.62x |
| Financial Business Intelligence Researchers | 55.31% | 42.79x |
| United Kingdom News Readers | 58.45% | 42.34x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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APPAREL RETAILERS
The Advertising Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advertising Professionals audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 2.01x |
| Uniqlo | 0.01% | 1.92x |
| Bonobos | 0.01% | 1.85x |
| Ralph Lauren | 0.01% | 1.72x |
| Urban Outfitters | 0.03% | 1.57x |
| Free People | 0.02% | 1.53x |
| Brooks Brothers | 0.02% | 1.52x |
| American Apparel | 0.02% | 1.51x |
| Hugo Boss | 0.02% | 1.51x |
| Lululemon | 0.03% | 1.50x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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WEBSITES
The Advertising Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Advertising Professionals audience is nylon.com.
| Website | Composition | Index |
| nylon.com | 1.09% | 45.52x |
| recode.net | 5.65% | 43.49x |
| moneyish.com | 1.15% | 39.69x |
| technologyreview.com | 5.69% | 38.36x |
| weeklystandard.com | 1.92% | 37.72x |
| pocketnow.com | 2.24% | 36.47x |
| contentmarketinginstitute.com | 1.37% | 36.05x |
| gaystarnews.com | 2.02% | 36.03x |
| plantbasednews.org | 1.75% | 35.71x |
| nrn.com | 1.29% | 35.53x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.
| Content Affinity | Composition | Index |
| Marketing Professionals | 5.73% | 30.76x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.12% | 27.57x |
| Retail Industry News | 1.86% | 26.72x |
| Australia & New Zealand Media | 7.55% | 26.48x |
| Mobile Industry Information | 2.70% | 26.20x |
| Feminism | 1.53% | 25.66x |
| London Tourism & Events | 0.38% | 24.99x |
| Content Streamers & Downloaders | 0.04% | 23.43x |
| Work Productivity | 2.94% | 22.95x |
| Local & Travel England - North Midlands | 0.11% | 20.95x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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DEMOGRAPHICS
The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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