ADVERTISING PROFESSIONALS

Audience Size: 2.7 Million Devices

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Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Advertising Professionals audience.

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is TV Advertising Professionals.

Interest	Composition	Index
TV Advertising Professionals	58.23%	42.66x
Liberal News Readers	51.01%	39.85x
Media Buying Professionals	66.96%	39.60x
Entertainment Industry Decision Makers	51.71%	38.52x
Mens Fitness Publication Readers	45.55%	34.00x
Boston Trip Planners	49.92%	32.56x
Social Liberals	46.60%	31.71x
Entertainment & Tabloid Magazine Readers	44.60%	31.66x
Readers of Japanese Content	48.73%	31.48x
Executive and C-Suite	49.21%	30.79x

Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.

Index: A comparison of the Advertising Professionals audience to the internet population.

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Everlane.

Location	Composition	Index
Everlane	0.01%	3.99x
Joe's Jeans	0.02%	2.90x
Intermix	0.02%	2.69x
Club Monaco	0.03%	2.67x
Patagonia	0.04%	2.47x
Zara	0.07%	2.43x
Calvin Klein	0.02%	2.36x
American Apparel	0.08%	2.30x
Supreme	0.02%	2.21x
Hugo Boss	0.04%	2.20x

Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.

Index: A comparison of the Advertising Professionals audience to the internet population.

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is emarketer.com.

Website	Composition	Index
emarketer.com	1.35%	102.27x
fastcodesign.com	3.60%	79.16x
pewinternet.org	1.54%	78.05x
holmesreport.com	1.13%	72.72x
sportsbusinessdaily.com	1.04%	72.06x
martechadvisor.com	1.21%	69.82x
martechtoday.com	1.50%	69.02x
psfk.com	1.32%	66.66x
gawker.com	2.42%	66.22x
prnewsonline.com	1.29%	65.07x

Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.

Index: A comparison of the Advertising Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.

Content Affinity	Composition	Index
Marketing Professionals	13.99%	31.23x
Feminism	2.75%	26.59x
Work Productivity	7.57%	25.38x
Retail Industry News	2.88%	24.68x
Mobile Industry Information	3.86%	24.64x
Home Décor, Furniture, & Decorating	0.10%	23.20x
Australia & New Zealand Media	8.15%	21.18x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.45%	21.16x
London Tourism & Events	0.63%	21.02x
Cosmetics Business	1.34%	21.02x

Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.

Index: A comparison of the Advertising Professionals audience to the internet population.

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male