Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 2 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is TV Advertising Professionals.

Interest Composition Index
TV Advertising Professionals 65.01% 46.02x
Liberal News Readers 58.48% 44.07x
Media Buying Professionals 62.58% 42.82x
Entertainment Industry Decision Makers 57.60% 42.10x
Boston Trip Planners 52.64% 37.37x
Mens Fitness Publication Readers 52.16% 36.75x
Entertainment & Tabloid Magazine Readers 49.81% 35.89x
Social Liberals 50.63% 35.44x
Readers of Japanese Content 51.47% 35.36x
Financial Business Intelligence Researchers 48.78% 35.01x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Everlane.

Location Composition Index
Everlane 0.02% 3.01x
Calvin Klein 0.01% 2.51x
Intermix 0.02% 2.23x
Supreme 0.03% 2.11x
Topshop 0.03% 1.89x
Bonobos 0.11% 1.88x
Patagonia 0.03% 1.75x
Columbia 0.03% 1.66x
Urban Outfitters 0.08% 1.62x
Free People 0.05% 1.56x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is fastcodesign.com.

Website Composition Index
fastcodesign.com 2.58% 63.39x
pewinternet.org 1.06% 61.71x
holmesreport.com 1.25% 53.82x
gawker.com 2.00% 53.54x
psfk.com 1.28% 51.39x
prnewsonline.com 1.29% 51.22x
chiefmarketer.com 1.17% 50.24x
howdesign.com 1.35% 50.19x
earther.com 1.88% 50.05x
pymnts.com 2.50% 49.71x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 8.11% 27.63x
Work Productivity 3.37% 24.29x
Feminism 2.69% 22.81x
Mobile Industry Information 3.08% 21.63x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.47% 21.11x
Retail Industry News 1.98% 20.70x
London Tourism & Events 0.67% 19.74x
Australia & New Zealand Media 10.78% 19.51x
Home Décor, Furniture, & Decorating 0.05% 19.07x
Philanthropy - Nonprofits 1.13% 18.96x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male