Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 3 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is TV Advertising Professionals.

Interest Composition Index
TV Advertising Professionals 65.00% 52.80x
Liberal News Readers 64.63% 51.28x
Entertainment Industry Decision Makers 61.57% 48.51x
Media Buying Professionals 64.06% 47.24x
Mens Fitness Publication Readers 56.70% 45.95x
Executive and C-Suite 52.52% 44.58x
Boston Trip Planners 55.08% 43.62x
Financial News Readers 55.61% 43.58x
United Kingdom News Readers 57.47% 43.12x
Entertainment & Tabloid Magazine Readers 54.70% 43.01x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Chicos.

Location Composition Index
Chicos 0.01% 1.51x
Old Navy 0.01% 1.34x
Journeys 0.01% 1.23x
Carhartt 0.13% 1.17x
Mens Wearhouse 0.01% 0.95x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is recode.net.

Website Composition Index
recode.net 4.49% 42.08x
contentmarketinginstitute.com 1.12% 37.73x
technologyreview.com 4.56% 37.61x
gaystarnews.com 1.85% 37.30x
retailwire.com 1.77% 36.71x
nrn.com 1.14% 35.09x
fudzilla.com 1.15% 35.02x
weeklystandard.com 1.17% 34.23x
aier.org 1.13% 33.85x
chainstoreage.com 2.33% 33.63x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 4.94% 32.69x
Retail Industry News 1.67% 28.20x
Mobile Industry Information 2.56% 26.52x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 26.39x
Australia & New Zealand Media 7.25% 25.78x
Feminism 1.37% 25.36x
Work Productivity 2.64% 24.89x
London Tourism & Events 0.32% 23.49x
Film Production 1.88% 21.99x
Writing & Publishing 2.85% 21.03x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male