ADVERTISING PROFESSIONALS

Audience Size: 2.8 Million Devices

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Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Advertising Professionals audience.

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is TV Advertising Professionals.

Interest	Composition	Index
TV Advertising Professionals	57.63%	42.13x
Media Buying Professionals	64.09%	41.20x
Liberal News Readers	47.08%	40.29x
Entertainment Industry Decision Makers	50.86%	37.58x
Mens Fitness Publication Readers	42.92%	33.58x
Social Liberals	45.59%	31.12x
Executive and C-Suite	45.03%	31.03x
Entertainment & Tabloid Magazine Readers	41.39%	31.00x
Readers of Japanese Content	47.88%	30.96x
Financial Business Intelligence Researchers	41.40%	30.90x

Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.

Index: A comparison of the Advertising Professionals audience to the internet population.

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.02%	2.51x
Joe's Jeans	0.01%	2.43x
Patagonia	0.02%	2.40x
American Apparel	0.05%	2.21x
Saint Laurent Paris	0.01%	2.02x
Free People	0.03%	1.97x
Zara	0.04%	1.91x
Lorna Jane	0.01%	1.82x
Intermix	0.01%	1.80x
Levi Strauss	0.01%	1.79x

Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.

Index: A comparison of the Advertising Professionals audience to the internet population.

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is marketingcharts.com.

Website	Composition	Index
marketingcharts.com	0.22%	95.90x
newscred.com	0.48%	95.23x
fortuneconferences.com	0.18%	91.48x
digiday.com	0.62%	90.94x
emarketer.com	1.85%	88.38x
edelman.com	0.29%	87.22x
beet.tv	0.37%	82.66x
searchenginejournal.com	0.22%	81.30x
oneclub.org	0.32%	78.97x
bowerypresents.com	0.46%	78.06x

Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.

Index: A comparison of the Advertising Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.

Content Affinity	Composition	Index
Marketing Professionals	16.14%	31.92x
Feminism	3.02%	27.03x
Work Productivity	8.84%	25.53x
Retail Industry News	3.07%	24.60x
Mobile Industry Information	4.23%	23.88x
Home Décor, Furniture, & Decorating	0.14%	23.00x
Local & Travel England - East Midlands	0.35%	22.96x
Cosmetics Business	1.59%	20.72x
Writing Resources	5.59%	19.99x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity)	4.52%	19.55x

Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.

Index: A comparison of the Advertising Professionals audience to the internet population.

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age and income brackets.

Age

45-54

Income

Over $250,000