Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 2.8 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is TV Advertising Professionals.

Interest Composition Index
TV Advertising Professionals 67.12% 52.03x
Liberal News Readers 66.05% 52.02x
Media Buying Professionals 61.21% 48.69x
Entertainment Industry Decision Makers 63.36% 47.69x
Mens Fitness Publication Readers 60.42% 45.07x
Financial News Readers 55.48% 44.49x
Boston Trip Planners 54.88% 44.36x
United Kingdom News Readers 58.49% 44.12x
Financial Business Intelligence Researchers 55.83% 43.84x
Executive and C-Suite 52.07% 43.63x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Journeys.

Location Composition Index
Journeys 0.01% 1.42x
Victoria's Secret 0.01% 1.42x
Mens Wearhouse 0.01% 1.25x
Old Navy 0.01% 1.24x
Carhartt 0.16% 1.13x
Maurices 0.01% 1.03x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is recode.net.

Website Composition Index
recode.net 3.03% 45.62x
retailwire.com 1.52% 42.71x
technologyreview.com 3.39% 41.60x
star2.com 1.35% 39.28x
chainstoreage.com 1.95% 38.42x
archaeology.org 2.01% 38.30x
marketingland.com 1.38% 38.00x
underconsideration.com 1.30% 37.34x
guacamoley.com 2.21% 37.19x
psypost.org 3.04% 37.04x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 3.74% 31.90x
Retail Industry News 1.27% 27.98x
Drawing & Animation 0.07% 25.60x
Australia & New Zealand Media 6.94% 25.45x
Mobile Industry Information 2.41% 25.42x
Feminism 1.27% 25.03x
Work Productivity 1.89% 24.41x
London Tourism & Events 0.28% 23.57x
Film Production 1.65% 23.05x
Environmental Conservation 0.12% 22.88x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male