Explore the Advertising Professionals Audience
Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Advertising Professionals audience.
INTERESTS
The Advertising Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advertising Professionals audience is TV Advertising Professionals.
| Interest | Composition | Index |
| TV Advertising Professionals | 63.58% | 56.40x |
| Liberal News Readers | 57.35% | 54.62x |
| Media Buying Professionals | 65.33% | 53.44x |
| Entertainment Industry Decision Makers | 53.52% | 52.80x |
| Mens Fitness Publication Readers | 52.31% | 46.30x |
| Boston Trip Planners | 52.27% | 46.20x |
| Readers of Japanese Content | 51.69% | 44.11x |
| Executive and C-Suite | 53.46% | 43.91x |
| Financial Business Intelligence Researchers | 49.66% | 43.75x |
| Social Liberals | 51.89% | 43.49x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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APPAREL RETAILERS
The Advertising Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.04% | 3.46x |
| Everlane | 0.02% | 3.17x |
| Bonobos | 0.19% | 2.40x |
| Club Monaco | 0.03% | 2.05x |
| Patagonia | 0.03% | 1.76x |
| Topshop | 0.03% | 1.76x |
| American Apparel | 0.07% | 1.72x |
| Armani | 0.05% | 1.70x |
| Urban Outfitters | 0.10% | 1.61x |
| Uniqlo | 0.03% | 1.61x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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WEBSITES
The Advertising Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Advertising Professionals audience is fastcodesign.com.
| Website | Composition | Index |
| fastcodesign.com | 1.87% | 47.27x |
| gawker.com | 1.51% | 41.77x |
| earther.com | 1.46% | 39.61x |
| morningticker.com | 1.04% | 39.55x |
| holmesreport.com | 1.03% | 38.47x |
| pymnts.com | 1.86% | 38.10x |
| marketingweek.com | 1.49% | 38.06x |
| wordstream.com | 3.81% | 38.05x |
| psfk.com | 1.00% | 36.98x |
| harpers.org | 3.06% | 36.80x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.
| Content Affinity | Composition | Index |
| Marketing Professionals | 10.77% | 29.13x |
| Feminism | 2.46% | 26.26x |
| Work Productivity | 5.35% | 24.41x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.35% | 23.58x |
| Retail Industry News | 2.88% | 23.37x |
| Mobile Industry Information | 3.69% | 23.33x |
| London Tourism & Events | 0.57% | 22.56x |
| Australia & New Zealand Media | 9.19% | 22.06x |
| Home Décor, Furniture, & Decorating | 0.04% | 21.62x |
| Assorted Topics (Television, Origami, Men's Health) | 0.24% | 19.87x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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DEMOGRAPHICS
The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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