Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 1.8 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 65.39% 72.10x
TV Advertising Professionals 59.65% 70.28x
Mens Fitness Publication Readers 55.70% 66.55x
Entertainment Industry Decision Makers 58.39% 65.01x
Media Buying Professionals 58.10% 63.81x
United Kingdom News Readers 65.69% 63.67x
Cholesterol Researchers 46.53% 61.80x
Financial News Readers 52.77% 61.53x
Entertainment & Tabloid Magazine Readers 58.37% 61.45x
Boston Trip Planners 51.67% 60.97x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.70x
H&M 0.01% 1.62x
Gap 0.02% 1.49x
Banana Republic 0.02% 1.37x
Mens Wearhouse 0.03% 1.31x
Forever 21 0.01% 1.31x
Jos A. Bank Clothiers 0.02% 1.29x
LOFT 0.02% 1.20x
Express 0.02% 1.06x
White House Black Market 0.02% 1.04x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.31% 75.35x
nationalmemo.com 2.53% 66.98x
androidpolice.com 2.26% 62.93x
arynews.tv 2.14% 59.98x
manrepeller.com 2.33% 59.84x
luxurycolumnist.com 2.42% 57.83x
thedrum.com 1.45% 57.05x
3quarksdaily.com 1.21% 56.27x
odditycentral.com 3.34% 55.46x
newsarama.com 2.42% 53.64x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 3.89% 31.78x
Environmental Conservation 0.10% 28.43x
Marketing Professionals 0.54% 26.73x
Ireland Cluster 7.36% 26.35x
Film Production 0.47% 26.32x
Mobile Industry Information 0.57% 25.89x
Local & Travel England - East Midlands 0.18% 25.43x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 6.82% 24.65x
Retail Industry News 0.10% 24.15x
Feminism 0.63% 23.45x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male