Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 2.4 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 53.78% 63.09x
TV Advertising Professionals 62.59% 62.67x
Media Buying Professionals 66.74% 62.55x
Entertainment Industry Decision Makers 52.23% 58.50x
Mens Fitness Publication Readers 47.44% 52.36x
Boston Trip Planners 50.53% 51.36x
Social Liberals 47.64% 50.31x
Readers of Japanese Content 49.22% 50.03x
Entertainment & Tabloid Magazine Readers 45.40% 50.01x
LGBT Activists 51.47% 48.94x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.46x
Mens Wearhouse 0.48% 1.25x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is emarketer.com.

Website Composition Index
emarketer.com 1.09% 98.59x
martechadvisor.com 1.05% 76.01x
fastcodesign.com 3.10% 74.30x
pewinternet.org 1.29% 70.66x
holmesreport.com 1.27% 62.71x
gawker.com 2.19% 61.77x
ycombinator.com 1.07% 61.30x
psfk.com 1.35% 60.59x
martechtoday.com 1.54% 60.01x
chiefmarketer.com 1.20% 59.19x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 13.72% 37.21x
Feminism 2.80% 31.45x
Work Productivity 7.13% 30.85x
Mobile Industry Information 4.13% 29.30x
Retail Industry News 3.04% 28.79x
Australia & New Zealand Media 8.77% 25.20x
Writing Resources 4.67% 24.02x
Philanthropy - Nonprofits 1.94% 22.62x
Film Production 3.80% 22.28x
Liberal Media - Political Activism 7.46% 21.66x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male