Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 3.5 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is TV Advertising Professionals.

Interest Composition Index
TV Advertising Professionals 67.01% 56.15x
Liberal News Readers 61.83% 54.80x
Media Buying Professionals 65.95% 53.42x
Entertainment Industry Decision Makers 60.72% 52.09x
Mens Fitness Publication Readers 57.61% 48.17x
Boston Trip Planners 56.84% 47.60x
Executive and C-Suite 54.18% 46.83x
Financial Business Intelligence Researchers 52.78% 46.37x
Financial News Readers 51.62% 46.17x
Readers of Japanese Content 56.42% 44.83x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Supreme.

Location Composition Index
Supreme 0.02% 3.13x
Everlane 0.02% 2.84x
Bonobos 0.19% 2.26x
Topshop 0.04% 2.01x
Patagonia 0.02% 1.77x
Abercrombie & Fitch 0.01% 1.73x
Jos A. Bank Clothiers 0.42% 1.60x
J. Crew 0.03% 1.53x
Uniqlo 0.03% 1.51x
Club Monaco 0.02% 1.51x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is fastcodesign.com.

Website Composition Index
fastcodesign.com 1.09% 54.74x
earther.com 1.03% 49.56x
awfulannouncing.com 1.23% 43.60x
theconversation.com 1.16% 43.44x
recode.net 9.11% 43.31x
harpers.org 2.20% 43.30x
moneyish.com 1.81% 42.60x
weeklystandard.com 4.96% 42.50x
shareblue.com 2.81% 42.21x
yankodesign.com 1.34% 40.36x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 7.95% 27.99x
Feminism 1.93% 26.26x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.23% 24.66x
Australia & New Zealand Media 8.47% 23.48x
Retail Industry News 2.34% 23.34x
Mobile Industry Information 2.95% 23.08x
Work Productivity 3.84% 23.03x
London Tourism & Events 0.42% 22.14x
Local & Travel England - North Midlands 0.07% 19.74x
Mysticism 0.35% 19.57x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male