ADVERTISING PROFESSIONALS

Audience Size: 1.4 Million Devices

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Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Advertising Professionals audience.

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	67.70%	64.76x
TV Advertising Professionals	66.54%	61.96x
Entertainment Industry Decision Makers	63.05%	57.86x
Mens Fitness Publication Readers	59.81%	57.77x
Media Buying Professionals	61.46%	57.24x
Boston Trip Planners	55.67%	55.84x
Financial News Readers	57.00%	55.76x
Cholesterol Researchers	53.71%	55.31x
Financial Business Intelligence Researchers	58.74%	54.92x
Executive and C-Suite	52.52%	54.83x

Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.

Index: A comparison of the Advertising Professionals audience to the internet population.

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Old Navy.

Location	Composition	Index
Old Navy	0.01%	1.63x
Carhartt	0.06%	0.99x

Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.

Index: A comparison of the Advertising Professionals audience to the internet population.

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is sci-news.com.

Website	Composition	Index
sci-news.com	1.08%	58.15x
thenewsrep.com	1.07%	56.99x
japantoday.com	2.53%	55.83x
mediamatters.org	1.80%	55.75x
designboom.com	1.12%	55.56x
theparisreview.org	1.04%	54.37x
moneymaven.io	1.20%	52.56x
maravipost.com	1.30%	52.31x
sciencenews.org	1.48%	52.00x
timesofmalta.com	1.37%	51.53x

Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.

Index: A comparison of the Advertising Professionals audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is London Tourism & Events.

Content Affinity	Composition	Index
London Tourism & Events	0.17%	34.66x
Marketing Professionals	1.36%	32.39x
Australia & New Zealand Media	5.03%	32.24x
Ireland Cluster	11.77%	27.16x
Mobile Industry Information	1.36%	27.12x
Film Production	0.80%	26.85x
Retail Industry News	0.43%	26.83x
Public Policy Media	3.63%	26.69x
Assorted Topics (Power Trains, Drones, Web Design)	1.22%	25.19x
Business News & Information Readers	1.59%	24.25x

Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.

Index: A comparison of the Advertising Professionals audience to the internet population.

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male