Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 2.6 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is TV Advertising Professionals.

Interest Composition Index
TV Advertising Professionals 59.54% 44.45x
Media Buying Professionals 64.77% 43.34x
Liberal News Readers 49.75% 42.19x
Entertainment Industry Decision Makers 53.03% 39.34x
Mens Fitness Publication Readers 45.10% 34.89x
Boston Trip Planners 49.86% 33.48x
Financial Business Intelligence Researchers 41.93% 33.09x
Social Liberals 46.19% 32.90x
Readers of Japanese Content 49.27% 32.70x
Executive and C-Suite 47.18% 32.65x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Supreme.

Location Composition Index
Supreme 0.01% 2.31x
Armani 0.03% 1.87x
Urban Outfitters 0.06% 1.86x
Joe's Jeans 0.01% 1.85x
Club Monaco 0.01% 1.83x
Intermix 0.01% 1.82x
REI 0.03% 1.75x
American Apparel 0.04% 1.75x
Patagonia 0.01% 1.63x
Lululemon 0.07% 1.60x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is emarketer.com.

Website Composition Index
emarketer.com 1.68% 93.51x
holmesreport.com 1.14% 72.64x
martechadvisor.com 1.17% 69.56x
pewinternet.org 2.03% 68.71x
martechtoday.com 1.58% 68.68x
fastcodesign.com 4.56% 68.21x
sportsbusinessdaily.com 1.33% 64.77x
prnewsonline.com 1.35% 64.41x
contentmarketinginstitute.com 3.07% 64.07x
psfk.com 1.43% 63.56x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 15.76% 33.05x
Feminism 3.03% 27.87x
Work Productivity 8.61% 26.53x
Retail Industry News 3.17% 25.76x
Mobile Industry Information 4.25% 25.32x
Home Décor, Furniture, & Decorating 0.13% 23.87x
Local & Travel England - East Midlands 0.36% 22.01x
Cosmetics Business 1.56% 22.00x
Writing Resources 5.61% 20.65x
London Tourism & Events 0.71% 20.63x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male