Explore the Advertising Professionals Audience
Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 890.6 thousand unique devices whose actions qualify for the Advertising Professionals audience.
INTERESTS
The Advertising Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advertising Professionals audience is United Kingdom News Readers.
| Interest | Composition | Index |
| United Kingdom News Readers | 46.18% | 109.00x |
| Retired Government Employees | 22.78% | 105.01x |
| Mens Fitness Publication Readers | 39.29% | 100.42x |
| Women’s Lifestyle Blogs Researchers | 19.19% | 98.72x |
| TV Advertising Professionals | 46.28% | 93.58x |
| Men's Health Researchers | 28.99% | 76.30x |
| Women's Fitness Enthusiasts | 30.79% | 73.68x |
| Fitness Enthusiasts | 29.51% | 72.61x |
| Women's Health Researchers | 30.58% | 70.25x |
| Business News Readers | 51.85% | 68.09x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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APPAREL RETAILERS
The Advertising Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 2.38x |
| Urban Outfitters | 0.01% | 1.30x |
| Gymboree | 0.01% | 1.27x |
| Maurices | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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WEBSITES
The Advertising Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Advertising Professionals audience is fitwirr.com.
| Website | Composition | Index |
| fitwirr.com | 4.33% | 102.63x |
| cityam.com | 4.79% | 87.16x |
| dezeen.com | 1.10% | 74.22x |
| gossipcop.com | 3.22% | 74.08x |
| nationalmemo.com | 1.06% | 70.12x |
| timescolonist.com | 4.12% | 69.17x |
| huffingtonpost.ca | 3.19% | 68.95x |
| 3quarksdaily.com | 1.99% | 66.33x |
| thechronicleherald.ca | 1.32% | 66.04x |
| phantomsandmonsters.com | 1.04% | 61.58x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advertising Professionals audience is Assorted Topics (Art, Photography, Fashion, Paranormal Activity).
| Content Affinity | Composition | Index |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 12.92% | 42.83x |
| Australia & New Zealand Media | 5.30% | 40.70x |
| Small Business Resources | 20.60% | 39.40x |
| Assorted Topics (Television, Origami, Men's Health) | 0.84% | 35.16x |
| Quebec Vacations | 1.51% | 35.04x |
| Asia Travel | 13.46% | 26.92x |
| Film Production | 0.31% | 24.83x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 34.04% | 24.45x |
| Photography | 7.71% | 23.12x |
| Vancouver British Columbia Research Cluster | 1.48% | 22.78x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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DEMOGRAPHICS
The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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