Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 2.3 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 65.85% 47.51x
TV Advertising Professionals 65.62% 47.48x
Entertainment Industry Decision Makers 61.86% 43.39x
Media Buying Professionals 62.18% 43.25x
United Kingdom News Readers 59.73% 41.27x
Executive and C-Suite 51.25% 41.24x
Mens Fitness Publication Readers 58.89% 41.14x
Financial News Readers 56.08% 40.98x
Boston Trip Planners 54.89% 40.62x
Financial Business Intelligence Researchers 56.25% 40.10x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.77x
Jos A. Bank Clothiers 0.01% 1.68x
Talbots 0.01% 1.54x
White House Black Market 0.01% 1.50x
Express 0.01% 1.27x
Mens Wearhouse 0.02% 1.25x
Old Navy 0.02% 1.17x
Victoria's Secret 0.01% 1.15x
The Childrens Place 0.01% 1.15x
Maurices 0.02% 1.12x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is recode.net.

Website Composition Index
recode.net 2.19% 41.31x
retailwire.com 1.30% 40.30x
technologyreview.com 2.48% 38.36x
star2.com 1.21% 37.71x
archaeology.org 1.69% 37.06x
psypost.org 2.55% 36.37x
chainstoreage.com 1.64% 36.32x
sci-news.com 2.16% 35.77x
guacamoley.com 1.75% 35.45x
marketingland.com 1.01% 35.38x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 3.57% 29.29x
Retail Industry News 1.21% 25.61x
Australia & New Zealand Media 6.97% 22.74x
Mobile Industry Information 2.53% 22.32x
Film Production 1.59% 22.29x
Feminism 1.32% 22.20x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.20% 21.44x
Drawing & Animation 0.06% 20.95x
Work Productivity 1.59% 20.33x
Local & Travel England - North Midlands 0.15% 20.32x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male