Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 4.4 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is TV Advertising Professionals.

Interest Composition Index
TV Advertising Professionals 65.44% 45.32x
Liberal News Readers 63.76% 43.38x
Entertainment Industry Decision Makers 58.63% 43.31x
Media Buying Professionals 65.81% 40.82x
Mens Fitness Publication Readers 57.11% 39.82x
United Kingdom News Readers 56.19% 37.91x
Boston Trip Planners 57.89% 37.88x
Executive and C-Suite 55.23% 37.87x
Entertainment & Tabloid Magazine Readers 52.84% 37.50x
Financial News Readers 54.90% 37.18x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.97x
Bonobos 0.02% 1.76x
Columbia 0.01% 1.62x
Uniqlo 0.02% 1.62x
Ann Taylor 0.02% 1.57x
Lululemon 0.06% 1.57x
Madewell 0.03% 1.55x
Ralph Lauren 0.02% 1.52x
Urban Outfitters 0.05% 1.52x
REI 0.02% 1.45x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is recode.net.

Website Composition Index
recode.net 5.25% 35.71x
shareblue.com 1.42% 35.24x
moneyish.com 1.08% 33.44x
weeklystandard.com 2.65% 33.16x
technologyreview.com 5.51% 31.60x
pocketnow.com 2.11% 31.49x
ntknetwork.com 1.38% 31.12x
pewresearch.org 1.06% 30.15x
gettyimages.com 4.11% 30.15x
gaystarnews.com 1.83% 29.63x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 5.70% 25.30x
Feminism 1.44% 24.31x
Australia & New Zealand Media 7.55% 22.58x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 22.23x
Mobile Industry Information 2.49% 21.46x
Retail Industry News 1.78% 21.29x
London Tourism & Events 0.35% 20.35x
Work Productivity 2.96% 18.70x
Local & Travel England - North Midlands 0.09% 18.23x
Environmental Conservation 0.10% 18.17x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male