Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 2.1 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 67.61% 60.63x
TV Advertising Professionals 67.25% 60.33x
Entertainment Industry Decision Makers 64.67% 55.42x
Mens Fitness Publication Readers 61.10% 54.38x
Media Buying Professionals 62.74% 54.28x
United Kingdom News Readers 62.37% 53.23x
Financial News Readers 56.89% 52.88x
Boston Trip Planners 58.18% 52.19x
Cholesterol Researchers 54.89% 51.39x
Financial Business Intelligence Researchers 58.41% 50.96x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Talbots.

Location Composition Index
Talbots 0.01% 1.85x
White House Black Market 0.01% 1.33x
Chicos 0.01% 1.21x
Mens Wearhouse 0.01% 1.20x
Banana Republic 0.01% 1.18x
Maurices 0.02% 1.17x
Gap 0.01% 1.16x
Carhartt 0.16% 1.15x
The Childrens Place 0.02% 1.13x
Victoria's Secret 0.02% 1.08x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is recode.net.

Website Composition Index
recode.net 1.11% 62.62x
archaeology.org 1.25% 59.86x
technologyreview.com 1.46% 59.78x
sci-news.com 1.57% 57.91x
guacamoley.com 1.21% 56.63x
connexionfrance.com 1.86% 56.29x
thenewsrep.com 1.49% 56.02x
chainstoreage.com 1.01% 55.14x
japantoday.com 3.53% 54.97x
designboom.com 1.77% 54.90x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 2.12% 30.09x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.11% 26.60x
Australia & New Zealand Media 5.41% 26.28x
Retail Industry News 0.72% 26.01x
London Tourism & Events 0.19% 24.32x
Film Production 1.09% 23.59x
Feminism 0.99% 22.94x
Mobile Industry Information 1.79% 22.90x
Public Policy Media 4.20% 22.46x
Ireland Cluster 13.92% 22.36x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male