Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 1 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 53.75% 91.12x
TV Advertising Professionals 52.02% 80.39x
Mens Fitness Publication Readers 45.24% 80.37x
United Kingdom News Readers 61.84% 74.55x
Financial News Readers 42.66% 72.96x
Entertainment Industry Decision Makers 51.31% 71.77x
Boston Trip Planners 40.26% 70.53x
Eco-Conscious Consumers 35.82% 70.23x
Financial Business Intelligence Researchers 46.83% 69.51x
Cholesterol Researchers 29.43% 68.92x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.39x
Gymboree 0.01% 1.39x
Zumiez 0.01% 1.26x
Old Navy 0.02% 1.17x
Dressbarn 0.01% 1.13x
Express 0.01% 1.11x
Buckle 0.01% 1.03x
Mens Wearhouse 0.01% 0.88x
Journeys 0.01% 0.88x
Carhartt 0.11% 0.87x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.33% 113.82x
fitwirr.com 6.10% 77.55x
luxurycolumnist.com 4.14% 74.31x
ft.com 1.34% 72.13x
3quarksdaily.com 2.05% 67.29x
theboutiqueadventurer.com 3.42% 66.89x
dailygalaxy.com 2.83% 65.21x
ccn.com 2.09% 63.51x
phantomsandmonsters.com 1.48% 62.61x
nationalmemo.com 1.82% 59.13x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 2.80% 36.00x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 7.92% 31.95x
Assorted Topics (Television, Origami, Men's Health) 1.38% 31.11x
Local & Travel England - East Midlands 0.15% 31.01x
Feminism 0.47% 30.03x
Marketing Professionals 0.29% 27.25x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 35.01% 26.36x
Small Business Resources 43.12% 25.59x
Liberal Media 50.45% 24.52x
Asia Travel 20.19% 23.82x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male