Explore the Advertising Professionals Audience
Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Advertising Professionals audience.
INTERESTS
The Advertising Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advertising Professionals audience is TV Advertising Professionals.
| Interest | Composition | Index |
| TV Advertising Professionals | 65.00% | 52.80x |
| Liberal News Readers | 64.63% | 51.28x |
| Entertainment Industry Decision Makers | 61.57% | 48.51x |
| Media Buying Professionals | 64.06% | 47.24x |
| Mens Fitness Publication Readers | 56.70% | 45.95x |
| Executive and C-Suite | 52.52% | 44.58x |
| Boston Trip Planners | 55.08% | 43.62x |
| Financial News Readers | 55.61% | 43.58x |
| United Kingdom News Readers | 57.47% | 43.12x |
| Entertainment & Tabloid Magazine Readers | 54.70% | 43.01x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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APPAREL RETAILERS
The Advertising Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.51x |
| Old Navy | 0.01% | 1.34x |
| Journeys | 0.01% | 1.23x |
| Carhartt | 0.13% | 1.17x |
| Mens Wearhouse | 0.01% | 0.95x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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WEBSITES
The Advertising Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Advertising Professionals audience is recode.net.
| Website | Composition | Index |
| recode.net | 4.49% | 42.08x |
| contentmarketinginstitute.com | 1.12% | 37.73x |
| technologyreview.com | 4.56% | 37.61x |
| gaystarnews.com | 1.85% | 37.30x |
| retailwire.com | 1.77% | 36.71x |
| nrn.com | 1.14% | 35.09x |
| fudzilla.com | 1.15% | 35.02x |
| weeklystandard.com | 1.17% | 34.23x |
| aier.org | 1.13% | 33.85x |
| chainstoreage.com | 2.33% | 33.63x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.
| Content Affinity | Composition | Index |
| Marketing Professionals | 4.94% | 32.69x |
| Retail Industry News | 1.67% | 28.20x |
| Mobile Industry Information | 2.56% | 26.52x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.10% | 26.39x |
| Australia & New Zealand Media | 7.25% | 25.78x |
| Feminism | 1.37% | 25.36x |
| Work Productivity | 2.64% | 24.89x |
| London Tourism & Events | 0.32% | 23.49x |
| Film Production | 1.88% | 21.99x |
| Writing & Publishing | 2.85% | 21.03x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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DEMOGRAPHICS
The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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