Explore the Advertising Professionals Audience
Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Advertising Professionals audience.
INTERESTS
The Advertising Professionals audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advertising Professionals audience is TV Advertising Professionals.
| Interest | Composition | Index |
| TV Advertising Professionals | 65.01% | 46.02x |
| Liberal News Readers | 58.48% | 44.07x |
| Media Buying Professionals | 62.58% | 42.82x |
| Entertainment Industry Decision Makers | 57.60% | 42.10x |
| Boston Trip Planners | 52.64% | 37.37x |
| Mens Fitness Publication Readers | 52.16% | 36.75x |
| Entertainment & Tabloid Magazine Readers | 49.81% | 35.89x |
| Social Liberals | 50.63% | 35.44x |
| Readers of Japanese Content | 51.47% | 35.36x |
| Financial Business Intelligence Researchers | 48.78% | 35.01x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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APPAREL RETAILERS
The Advertising Professionals audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 3.01x |
| Calvin Klein | 0.01% | 2.51x |
| Intermix | 0.02% | 2.23x |
| Supreme | 0.03% | 2.11x |
| Topshop | 0.03% | 1.89x |
| Bonobos | 0.11% | 1.88x |
| Patagonia | 0.03% | 1.75x |
| Columbia | 0.03% | 1.66x |
| Urban Outfitters | 0.08% | 1.62x |
| Free People | 0.05% | 1.56x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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WEBSITES
The Advertising Professionals audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Advertising Professionals audience is fastcodesign.com.
| Website | Composition | Index |
| fastcodesign.com | 2.58% | 63.39x |
| pewinternet.org | 1.06% | 61.71x |
| holmesreport.com | 1.25% | 53.82x |
| gawker.com | 2.00% | 53.54x |
| psfk.com | 1.28% | 51.39x |
| prnewsonline.com | 1.29% | 51.22x |
| chiefmarketer.com | 1.17% | 50.24x |
| howdesign.com | 1.35% | 50.19x |
| earther.com | 1.88% | 50.05x |
| pymnts.com | 2.50% | 49.71x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.
| Content Affinity | Composition | Index |
| Marketing Professionals | 8.11% | 27.63x |
| Work Productivity | 3.37% | 24.29x |
| Feminism | 2.69% | 22.81x |
| Mobile Industry Information | 3.08% | 21.63x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.47% | 21.11x |
| Retail Industry News | 1.98% | 20.70x |
| London Tourism & Events | 0.67% | 19.74x |
| Australia & New Zealand Media | 10.78% | 19.51x |
| Home Décor, Furniture, & Decorating | 0.05% | 19.07x |
| Philanthropy - Nonprofits | 1.13% | 18.96x |
Composition Percentage:
The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
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DEMOGRAPHICS
The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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