Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 3.3 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is TV Advertising Professionals.

Interest Composition Index
TV Advertising Professionals 67.08% 50.91x
Liberal News Readers 64.18% 50.51x
Media Buying Professionals 63.60% 48.37x
Entertainment Industry Decision Makers 62.83% 47.61x
Mens Fitness Publication Readers 60.25% 44.49x
Financial News Readers 54.45% 43.89x
Boston Trip Planners 56.70% 43.82x
Executive and C-Suite 54.72% 43.62x
Financial Business Intelligence Researchers 55.31% 42.79x
United Kingdom News Readers 58.45% 42.34x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is REI.

Location Composition Index
REI 0.02% 2.01x
Uniqlo 0.01% 1.92x
Bonobos 0.01% 1.85x
Ralph Lauren 0.01% 1.72x
Urban Outfitters 0.03% 1.57x
Free People 0.02% 1.53x
Brooks Brothers 0.02% 1.52x
American Apparel 0.02% 1.51x
Hugo Boss 0.02% 1.51x
Lululemon 0.03% 1.50x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is nylon.com.

Website Composition Index
nylon.com 1.09% 45.52x
recode.net 5.65% 43.49x
moneyish.com 1.15% 39.69x
technologyreview.com 5.69% 38.36x
weeklystandard.com 1.92% 37.72x
pocketnow.com 2.24% 36.47x
contentmarketinginstitute.com 1.37% 36.05x
gaystarnews.com 2.02% 36.03x
plantbasednews.org 1.75% 35.71x
nrn.com 1.29% 35.53x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 5.73% 30.76x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 27.57x
Retail Industry News 1.86% 26.72x
Australia & New Zealand Media 7.55% 26.48x
Mobile Industry Information 2.70% 26.20x
Feminism 1.53% 25.66x
London Tourism & Events 0.38% 24.99x
Content Streamers & Downloaders 0.04% 23.43x
Work Productivity 2.94% 22.95x
Local & Travel England - North Midlands 0.11% 20.95x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male