Dstillery Audiences

ADVERTISING PROFESSIONALS

Audience Size: 1.2 Million Devices

Explore the Advertising Professionals Audience

Below you'll find more information about the Advertising Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Advertising Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Advertising Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advertising Professionals audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 68.16% 70.38x
TV Advertising Professionals 62.91% 68.97x
Mens Fitness Publication Readers 58.25% 65.00x
Media Buying Professionals 61.00% 63.65x
Entertainment Industry Decision Makers 61.72% 62.97x
Cholesterol Researchers 51.60% 62.39x
United Kingdom News Readers 65.59% 60.88x
Financial News Readers 55.48% 60.74x
Boston Trip Planners 55.93% 60.05x
Financial Business Intelligence Researchers 58.66% 59.91x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Interest attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advertising Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advertising Professionals audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.01x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Location attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Advertising Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Advertising Professionals audience is japantoday.com.

Website Composition Index
japantoday.com 2.23% 75.48x
maravipost.com 1.20% 70.86x
moneymaven.io 1.00% 70.09x
androidpolice.com 7.78% 68.98x
mediamatters.org 1.56% 68.84x
efinancialcareers.com 1.10% 68.07x
dcist.com 1.13% 67.47x
fee.org 1.89% 67.04x
metalheadzone.com 3.33% 65.71x
sputniknews.com 2.68% 65.44x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Web attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advertising Professionals audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.16% 41.35x
Australia & New Zealand Media 4.72% 33.20x
Marketing Professionals 1.08% 32.27x
Ireland Cluster 10.42% 28.45x
Film Production 0.72% 27.58x
Business News & Information Readers 1.10% 27.39x
Public Policy Media 3.15% 27.17x
Mobile Industry Information 1.11% 26.58x
Environmental Conservation 0.10% 26.15x
Cuba & Mexico Media 0.26% 26.04x
Composition Percentage: The overlap percentage between the Advertising Professionals audience and the Content Affinity attribute.
Index: A comparison of the Advertising Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advertising Professionals audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male