Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 1.9 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 26.23% 25.28x
Work Hard, Play Hard Travelers 29.02% 23.63x
Vacation Planners 30.75% 22.54x
Home Lending Researchers 29.02% 21.58x
Family Adventures Travelers 23.93% 21.23x
Discount Flight Searchers 26.43% 20.21x
Budget Grocery Shoppers 24.41% 20.15x
Flight and Hotel Shoppers 27.39% 19.49x
Work Comes First Travelers 21.23% 19.18x
Shelf-Stable Food Content Readers 13.27% 18.90x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.14x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is choicehotels.com.

Website Composition Index
choicehotels.com 2.65% 50.52x
jetsetter.com 7.17% 47.04x
meredith.com 1.41% 32.96x
hilton.com 9.46% 32.12x
reservations.com 5.88% 29.87x
marriott.com 1.37% 28.57x
lifestylogy.com 1.10% 26.50x
blair.com 1.62% 25.23x
ncl.com 1.37% 24.51x
geniuskitchen.com 3.54% 22.96x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.47% 17.89x
Virginia Athletics 0.15% 17.47x
National Parks 0.54% 17.44x
South Carolina Beach Travel 0.29% 16.04x
Lacrosse College Athletics 0.28% 15.26x
Illinois Education 0.09% 15.26x
College Sports 0.41% 15.24x
Upstate New York State Athletics 0.04% 14.76x
Meeting Planning & Hotels 0.19% 13.82x
Illinois College Sports 0.15% 13.72x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female