Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 3.1 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 29.22% 24.82x
Work Hard, Play Hard Travelers 33.45% 24.73x
Vacation Planners 35.20% 23.58x
Home Lending Researchers 33.94% 22.48x
Family Adventures Travelers 28.43% 21.82x
Budget Grocery Shoppers 27.14% 20.70x
Discount Flight Searchers 28.34% 20.63x
Flight and Hotel Shoppers 30.90% 20.57x
Work Comes First Travelers 24.77% 20.22x
Travel Researchers 28.97% 20.13x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.30x
Chicos 0.01% 1.24x
American Eagle Outfitters 0.01% 1.22x
Carhartt 0.17% 1.22x
Maurices 0.02% 1.21x
Lane Bryant 0.01% 1.19x
Buckle 0.01% 1.18x
Gap 0.01% 1.13x
Mens Wearhouse 0.01% 1.06x
The Childrens Place 0.01% 1.00x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is choicehotels.com.

Website Composition Index
choicehotels.com 3.91% 50.87x
jetsetter.com 11.27% 48.54x
bestwestern.com 1.02% 43.64x
southwest.com 2.22% 36.03x
vrbo.com 2.33% 35.94x
meredith.com 1.92% 33.66x
hilton.com 13.91% 31.95x
reservations.com 8.82% 30.67x
marriott.com 1.92% 30.18x
rotita.com 1.11% 27.90x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.98% 16.26x
Illinois College Sports 0.13% 16.06x
National Parks 0.79% 15.46x
Virginia Athletics 0.17% 14.59x
South Carolina Beach Travel 0.48% 13.60x
Home Printing 0.04% 13.45x
Meeting Planning & Hotels 0.24% 13.02x
College Sports 0.49% 12.42x
San Francisco Tourism 0.15% 12.41x
Home Decoration - Crafts & Kids 0.23% 12.37x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female