Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 3.6 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 39.69% 26.84x
Vacation Planners 41.41% 26.20x
Home Lending Researchers 39.50% 24.77x
Vacation Rental Accommodation Researchers 33.58% 24.64x
Travel Researchers 35.18% 22.57x
Luxury Hotel Guests 40.53% 22.53x
Family Adventures Travelers 33.83% 22.42x
Flight and Hotel Shoppers 36.46% 21.85x
First Aid Researchers 32.19% 21.11x
Budget Grocery Shoppers 29.51% 20.91x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.83x
Carhartt 0.13% 1.24x
Mens Wearhouse 0.01% 0.97x
Old Navy 0.01% 0.96x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is hotelguides.com.

Website Composition Index
hotelguides.com 2.66% 41.39x
choicehotels.com 14.54% 38.43x
hyatt.com 1.45% 36.38x
bestwestern.com 3.23% 32.04x
jetsetter.com 20.80% 31.86x
homeaway.com 4.79% 31.63x
viator.com 1.09% 30.54x
vrbo.com 12.75% 28.85x
southwest.com 10.22% 28.05x
healthypanda.net 1.35% 27.49x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 5.08% 20.27x
Meeting Planning & Hotels 0.63% 17.66x
Illinois College Sports 0.31% 17.10x
National Parks 2.16% 17.09x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 16.36x
San Francisco Tourism 0.62% 15.16x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.10% 15.05x
South Carolina Beach Travel 1.58% 14.70x
London Tourism 0.09% 14.50x
Virginia Athletics 0.40% 14.40x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female