Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 1.6 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 9.03% 29.24x
Charitable Organization Supporters 11.42% 17.06x
Work Hard, Play Hard Travelers 10.27% 16.49x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 3.90% 16.42x
Online Home Decor Shoppers 2.83% 16.15x
Camping Enthusiasts 11.91% 15.80x
Pantry Recipes Researchers 4.31% 15.48x
Home Design and Living Publication Readers 3.06% 15.34x
Luxury Athletic Footwear Shoppers 4.45% 15.24x
Luxury Fitness Shoppers 4.45% 15.24x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.73x
Gap 0.01% 1.63x
Lululemon 0.02% 1.63x
Jos A. Bank Clothiers 0.01% 1.58x
Chicos 0.02% 1.28x
White House Black Market 0.02% 1.27x
Journeys 0.03% 1.20x
Old Navy 0.03% 1.20x
Mens Wearhouse 0.02% 1.19x
H&M 0.02% 1.17x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is onetravel.com.

Website Composition Index
onetravel.com 1.54% 43.95x
momondo.com 6.74% 42.68x
cheapoair.com 7.46% 38.46x
expedia.com 1.02% 35.54x
trivago.com 11.48% 32.18x
priceline.com 18.57% 29.50x
esky.com 2.27% 28.65x
rome2rio.com 6.46% 25.12x
kayak.com 39.51% 25.02x
vegas.com 1.11% 21.45x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.77% 22.02x
Arts & Crafts 0.05% 15.08x
Lacrosse College Athletics 0.15% 14.50x
Virginia Athletics 0.11% 14.18x
Beach Vacations 0.05% 13.09x
College Sports 0.18% 11.61x
Illinois College Sports 0.35% 10.08x
Florida College Athletics 0.52% 8.83x
Ohio Universities 1.25% 8.76x
Charity Walks 0.84% 8.59x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female