Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 4.3 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 44.33% 34.88x
Work Hard, Play Hard Travelers 26.35% 33.77x
Vacation Rental Accommodation Researchers 38.95% 31.74x
Home Lending Researchers 38.80% 31.64x
Travel Researchers 39.40% 30.66x
Flight and Hotel Shoppers 38.07% 29.66x
First Aid Researchers 36.15% 29.52x
Luxury Hotel Guests 40.49% 29.24x
Family Adventures Travelers 21.70% 29.03x
Budget Grocery Shoppers 34.12% 28.65x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 1.30x
Talbots 0.03% 1.27x
Tommy Bahama 0.01% 1.25x
Chicos 0.04% 1.18x
Lululemon 0.03% 1.17x
Ann Taylor 0.01% 1.16x
Carhartt 0.27% 1.14x
Jos A. Bank Clothiers 0.03% 1.14x
LOFT 0.05% 1.14x
Dressbarn 0.02% 1.10x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is hyatt.com.

Website Composition Index
hyatt.com 4.53% 49.05x
hotelguides.com 4.12% 44.60x
omnihotels.com 1.43% 41.20x
enterprise.com 3.89% 40.84x
findthecompany.com 1.58% 39.75x
dingit.tv 2.76% 37.98x
choicehotels.com 20.93% 37.95x
swimoutlet.com 1.54% 37.92x
viator.com 2.08% 37.39x
homeaway.com 7.54% 37.00x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.05% 24.27x
South Carolina Travel 0.20% 21.35x
Beach Vacations 7.82% 20.38x
Meeting Planning & Hotels 0.90% 17.77x
Home Improvement Contractor 0.84% 17.70x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 16.69x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.37% 16.63x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.28% 16.18x
Discount Shopping 2.16% 16.08x
Illinois College Sports 0.39% 16.02x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female