Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 2.6 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 42.95% 31.27x
Vacation Rental Accommodation Researchers 39.60% 28.76x
Flight and Hotel Shoppers 40.18% 27.91x
Travel Researchers 39.61% 27.20x
Home Lending Researchers 34.01% 26.89x
Budget Grocery Shoppers 32.27% 26.41x
Flower & Gift Basket Shoppers 35.53% 25.69x
Casual Dining Restaurant Researchers 34.39% 25.64x
First Aid Researchers 36.89% 25.25x
Luxury Hotel Guests 36.01% 24.51x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.47x
Jos A. Bank Clothiers 0.44% 1.46x
Buckle 0.23% 1.30x
Express Outlets 0.01% 1.30x
Johnston and Murphy 0.18% 1.29x
Belk 0.02% 1.29x
Talbots 0.06% 1.27x
Mens Wearhouse 0.63% 1.26x
Chicos 0.09% 1.23x
Brooks Brothers 0.05% 1.16x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is whatscheaper.com.

Website Composition Index
whatscheaper.com 1.11% 50.87x
starwoodhotels.com 2.08% 50.25x
hyatt.com 12.61% 49.47x
ebags.com 1.23% 47.08x
bestparking.com 1.16% 46.70x
seaworldparks.com 1.85% 45.95x
olivegarden.com 2.12% 45.94x
ediblearrangements.com 1.28% 42.51x
tripping.com 1.68% 42.02x
tauck.com 1.31% 39.48x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 27.64x
South Carolina Travel 0.49% 20.86x
ISPs & Local Services 0.10% 16.23x
Meeting Planning & Hotels 0.84% 16.12x
Beach Vacations 14.23% 15.57x
Caribbean Vacation 4.05% 15.04x
National Parks 4.89% 14.62x
Home Printing 0.57% 14.40x
Home Improvement Contractor 1.92% 14.03x
Mail Order Food 2.97% 13.73x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female