Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 5.4 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 43.95% 24.78x
Vacation Planners 46.15% 24.19x
Vacation Rental Accommodation Researchers 38.23% 23.03x
Home Lending Researchers 39.84% 22.76x
Travel Researchers 40.03% 21.87x
Budget Grocery Shoppers 32.72% 21.38x
Family Adventures Travelers 37.53% 20.95x
Luxury Hotel Guests 42.44% 20.94x
First Aid Researchers 38.13% 20.77x
Flight and Hotel Shoppers 41.39% 20.53x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Talbots.

Location Composition Index
Talbots 0.04% 1.40x
Jos A. Bank Clothiers 0.04% 1.25x
Dressbarn 0.04% 1.24x
Lululemon 0.04% 1.22x
Eddie Bauer 0.02% 1.16x
Chicos 0.05% 1.16x
Madewell 0.02% 1.15x
Brooks Brothers 0.03% 1.14x
Urban Outfitters 0.03% 1.14x
Carhartt 0.32% 1.13x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is hyatt.com.

Website Composition Index
hyatt.com 2.86% 33.81x
hotelguides.com 3.02% 33.31x
choicehotels.com 16.02% 30.47x
enterprise.com 2.11% 28.98x
findthecompany.com 1.06% 28.56x
dingit.tv 1.59% 27.79x
jetsetter.com 16.07% 27.69x
homeaway.com 5.66% 27.62x
swimoutlet.com 1.04% 27.09x
viator.com 1.52% 26.71x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.03% 19.96x
Beach Vacations 6.47% 17.45x
South Carolina Travel 0.15% 16.59x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 14.86x
Meeting Planning & Hotels 0.73% 14.83x
Home Improvement Contractor 0.64% 14.78x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.30% 14.41x
National Parks 2.55% 13.90x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.21% 13.89x
Illinois College Sports 0.33% 13.79x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female