Explore the Affordable Hotel Bookers Audience
Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.
INTERESTS
The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Rental Accommodation Researchers.
| Interest | Composition | Index |
| Vacation Rental Accommodation Researchers | 29.22% | 24.82x |
| Work Hard, Play Hard Travelers | 33.45% | 24.73x |
| Vacation Planners | 35.20% | 23.58x |
| Home Lending Researchers | 33.94% | 22.48x |
| Family Adventures Travelers | 28.43% | 21.82x |
| Budget Grocery Shoppers | 27.14% | 20.70x |
| Discount Flight Searchers | 28.34% | 20.63x |
| Flight and Hotel Shoppers | 30.90% | 20.57x |
| Work Comes First Travelers | 24.77% | 20.22x |
| Travel Researchers | 28.97% | 20.13x |
Composition Percentage:
The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
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APPAREL RETAILERS
The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.30x |
| Chicos | 0.01% | 1.24x |
| American Eagle Outfitters | 0.01% | 1.22x |
| Carhartt | 0.17% | 1.22x |
| Maurices | 0.02% | 1.21x |
| Lane Bryant | 0.01% | 1.19x |
| Buckle | 0.01% | 1.18x |
| Gap | 0.01% | 1.13x |
| Mens Wearhouse | 0.01% | 1.06x |
| The Childrens Place | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
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WEBSITES
The Affordable Hotel Bookers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Affordable Hotel Bookers audience is choicehotels.com.
| Website | Composition | Index |
| choicehotels.com | 3.91% | 50.87x |
| jetsetter.com | 11.27% | 48.54x |
| bestwestern.com | 1.02% | 43.64x |
| southwest.com | 2.22% | 36.03x |
| vrbo.com | 2.33% | 35.94x |
| meredith.com | 1.92% | 33.66x |
| hilton.com | 13.91% | 31.95x |
| reservations.com | 8.82% | 30.67x |
| marriott.com | 1.92% | 30.18x |
| rotita.com | 1.11% | 27.90x |
Composition Percentage:
The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.98% | 16.26x |
| Illinois College Sports | 0.13% | 16.06x |
| National Parks | 0.79% | 15.46x |
| Virginia Athletics | 0.17% | 14.59x |
| South Carolina Beach Travel | 0.48% | 13.60x |
| Home Printing | 0.04% | 13.45x |
| Meeting Planning & Hotels | 0.24% | 13.02x |
| College Sports | 0.49% | 12.42x |
| San Francisco Tourism | 0.15% | 12.41x |
| Home Decoration - Crafts & Kids | 0.23% | 12.37x |
Composition Percentage:
The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
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DEMOGRAPHICS
The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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