Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 1.6 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 23.74% 29.95x
Work Hard, Play Hard Travelers 23.74% 26.38x
Vacation Planners 25.21% 25.47x
Family Adventures Travelers 19.45% 24.63x
Home Lending Researchers 24.45% 24.39x
Shelf-Stable Food Content Readers 12.59% 23.71x
Budget Grocery Shoppers 20.93% 23.41x
Discount Flight Searchers 23.23% 22.80x
Online Home Decor Shoppers 16.60% 22.44x
Bargain Shopping Researchers 17.57% 22.32x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.19x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is jetsetter.com.

Website Composition Index
jetsetter.com 4.77% 51.80x
choicehotels.com 1.25% 39.86x
reservations.com 3.33% 28.84x
marriott.com 1.07% 28.64x
hilton.com 4.95% 27.92x
geniuskitchen.com 1.44% 26.15x
weathertech.com 2.01% 20.07x
hotwire.com 3.06% 19.43x
crackerbarrel.com 1.27% 19.38x
steinmart.com 1.01% 19.34x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is National Parks.

Content Affinity Composition Index
National Parks 0.40% 19.42x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.11% 18.90x
South Carolina Beach Travel 0.19% 18.54x
Beach Vacations 0.29% 17.56x
Psychology & Social Work 0.09% 16.53x
Home Decoration - Crafts & Kids 0.07% 15.07x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.09% 14.95x
Healthcare Jobs 0.11% 14.57x
Virginia Athletics 0.16% 14.17x
Arts & Crafts 0.11% 13.76x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female