Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 3.5 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 37.36% 26.49x
Vacation Planners 37.17% 26.19x
Home Lending Researchers 36.35% 24.41x
Vacation Rental Accommodation Researchers 31.78% 24.19x
Luxury Hotel Guests 37.09% 23.69x
Family Adventures Travelers 31.84% 22.29x
Flight and Hotel Shoppers 31.87% 22.07x
Travel Researchers 32.58% 21.79x
First Aid Researchers 27.25% 20.65x
Work Comes First Travelers 27.98% 20.36x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.47x
Maurices 0.02% 1.41x
Carhartt 0.19% 1.30x
Mens Wearhouse 0.01% 1.16x
Old Navy 0.01% 0.96x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is hotelguides.com.

Website Composition Index
hotelguides.com 1.81% 42.89x
choicehotels.com 10.11% 40.85x
jetsetter.com 21.39% 34.47x
bestwestern.com 2.34% 34.13x
homeaway.com 3.01% 32.47x
vrbo.com 8.55% 29.81x
southwest.com 6.94% 29.21x
princess.com 1.19% 27.13x
meredith.com 4.65% 25.65x
alaskaair.com 1.49% 24.92x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 3.57% 19.93x
Illinois College Sports 0.25% 18.19x
Meeting Planning & Hotels 0.48% 17.64x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.06% 17.50x
National Parks 1.68% 17.34x
Home Printing 0.12% 17.32x
San Francisco Tourism 0.40% 15.09x
South Carolina Beach Travel 1.19% 14.56x
Lacrosse College Athletics 0.67% 14.09x
Virginia Athletics 0.30% 14.06x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female