Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 2.8 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 34.62% 28.38x
Vacation Rental Accommodation Researchers 28.83% 28.34x
Vacation Planners 34.91% 27.86x
Home Lending Researchers 32.61% 26.78x
Family Adventures Travelers 29.24% 24.67x
Luxury Hotel Guests 34.29% 24.48x
Flight and Hotel Shoppers 31.30% 23.54x
Travel Researchers 30.88% 23.53x
Work Comes First Travelers 25.67% 23.03x
Budget Grocery Shoppers 27.04% 22.09x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.68x
Maurices 0.03% 1.55x
Dressbarn 0.01% 1.54x
Gap 0.01% 1.46x
American Eagle Outfitters 0.01% 1.45x
Old Navy 0.02% 1.44x
Buckle 0.01% 1.26x
Carhartt 0.19% 1.23x
Express 0.01% 1.21x
The Childrens Place 0.02% 1.19x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is hotelguides.com.

Website Composition Index
hotelguides.com 1.15% 37.62x
choicehotels.com 6.54% 36.49x
jetsetter.com 18.77% 33.49x
bestwestern.com 1.66% 30.81x
homeaway.com 1.64% 28.06x
vrbo.com 5.14% 26.43x
southwest.com 4.43% 26.03x
meredith.com 3.22% 23.87x
carbonmediagroup.com 1.24% 22.02x
hilton.com 21.77% 21.30x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.19% 20.65x
Beach Vacations 2.03% 18.57x
San Francisco Tourism 0.30% 17.56x
National Parks 1.34% 17.22x
Home Printing 0.07% 16.55x
Meeting Planning & Hotels 0.30% 16.04x
South Carolina Beach Travel 0.91% 15.79x
Virginia Athletics 0.21% 15.57x
Lacrosse College Athletics 0.49% 15.09x
European Museums, Restaurants & Events 0.91% 13.90x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female