Explore the Affordable Hotel Bookers Audience
Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.
INTERESTS
The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Planners.
| Interest | Composition | Index |
| Vacation Planners | 44.33% | 34.88x |
| Work Hard, Play Hard Travelers | 26.35% | 33.77x |
| Vacation Rental Accommodation Researchers | 38.95% | 31.74x |
| Home Lending Researchers | 38.80% | 31.64x |
| Travel Researchers | 39.40% | 30.66x |
| Flight and Hotel Shoppers | 38.07% | 29.66x |
| First Aid Researchers | 36.15% | 29.52x |
| Luxury Hotel Guests | 40.49% | 29.24x |
| Family Adventures Travelers | 21.70% | 29.03x |
| Budget Grocery Shoppers | 34.12% | 28.65x |
Composition Percentage:
The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
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APPAREL RETAILERS
The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.02% | 1.30x |
| Talbots | 0.03% | 1.27x |
| Tommy Bahama | 0.01% | 1.25x |
| Chicos | 0.04% | 1.18x |
| Lululemon | 0.03% | 1.17x |
| Ann Taylor | 0.01% | 1.16x |
| Carhartt | 0.27% | 1.14x |
| Jos A. Bank Clothiers | 0.03% | 1.14x |
| LOFT | 0.05% | 1.14x |
| Dressbarn | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
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WEBSITES
The Affordable Hotel Bookers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Affordable Hotel Bookers audience is hyatt.com.
| Website | Composition | Index |
| hyatt.com | 4.53% | 49.05x |
| hotelguides.com | 4.12% | 44.60x |
| omnihotels.com | 1.43% | 41.20x |
| enterprise.com | 3.89% | 40.84x |
| findthecompany.com | 1.58% | 39.75x |
| dingit.tv | 2.76% | 37.98x |
| choicehotels.com | 20.93% | 37.95x |
| swimoutlet.com | 1.54% | 37.92x |
| viator.com | 2.08% | 37.39x |
| homeaway.com | 7.54% | 37.00x |
Composition Percentage:
The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.05% | 24.27x |
| South Carolina Travel | 0.20% | 21.35x |
| Beach Vacations | 7.82% | 20.38x |
| Meeting Planning & Hotels | 0.90% | 17.77x |
| Home Improvement Contractor | 0.84% | 17.70x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.10% | 16.69x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.37% | 16.63x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.28% | 16.18x |
| Discount Shopping | 2.16% | 16.08x |
| Illinois College Sports | 0.39% | 16.02x |
Composition Percentage:
The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
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DEMOGRAPHICS
The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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