Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 3.7 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 47.77% 33.58x
Vacation Rental Accommodation Researchers 38.80% 33.08x
Home Lending Researchers 34.99% 31.08x
Flight and Hotel Shoppers 41.26% 30.94x
Travel Researchers 42.13% 30.38x
Budget Grocery Shoppers 31.66% 30.22x
First Aid Researchers 37.47% 29.47x
Casual Dining Restaurant Researchers 33.23% 29.41x
Flower & Gift Basket Shoppers 36.47% 28.99x
Luxury Hotel Guests 39.53% 27.92x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.44% 1.53x
LL Bean 0.01% 1.43x
White House Black Market 0.39% 1.38x
Bonobos 0.10% 1.38x
Mens Wearhouse 0.61% 1.30x
Belk 0.02% 1.28x
Buckle 0.28% 1.27x
Johnston and Murphy 0.41% 1.23x
Talbots 0.06% 1.13x
Chicos 0.08% 1.12x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is starwoodhotels.com.

Website Composition Index
starwoodhotels.com 1.55% 38.56x
hyatt.com 9.35% 37.92x
seaworldparks.com 1.33% 35.22x
olivegarden.com 1.61% 34.68x
tripping.com 1.30% 33.45x
omnihotels.com 2.95% 30.49x
smartchoiceshealthyliving.com 1.18% 30.41x
countyoffice.org 1.12% 30.21x
detonate.com 1.11% 30.19x
enterprise.com 8.07% 29.92x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 25.27x
South Carolina Travel 0.42% 21.28x
ISPs & Local Services 0.08% 17.56x
Meeting Planning & Hotels 1.09% 16.65x
Beach Vacations 13.56% 16.33x
Home Printing 0.60% 15.41x
Home Improvement Contractor 1.54% 15.04x
Mail Order Food 2.35% 14.62x
Caribbean Vacation 4.30% 14.52x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.46% 14.05x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female