Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 3.5 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 42.25% 24.37x
Travel Industry 34.23% 20.92x
First Aid Researchers 34.50% 20.30x
Flower & Gift Basket Shoppers 32.82% 19.56x
Budget Grocery Shoppers 32.15% 19.44x
Casual Dining Restaurant Researchers 38.93% 19.17x
Sporting Goods Shoppers 29.89% 18.95x
Realtors & Real Estate Researchers 26.24% 18.85x
Hardware Shoppers 26.67% 18.28x
Ski House Second Home Owners 28.61% 17.91x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Belk.

Location Composition Index
Belk 0.01% 1.32x
Chicos 0.04% 1.26x
Eddie Bauer 0.01% 1.18x
Tommy Bahama 0.02% 1.17x
Columbia 0.01% 1.14x
Carhartt 0.16% 1.13x
Kate Spade 0.02% 1.11x
Calvin Klein 0.01% 1.11x
The North Face 0.02% 1.10x
J. Crew 0.02% 1.10x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is castawaybay.com.

Website Composition Index
castawaybay.com 0.11% 69.57x
midwestweekends.com 0.10% 67.01x
comfortsuitespi.com 0.18% 63.88x
redroof.com 1.47% 61.09x
moabadventurecenter.com 0.09% 60.95x
xanterra.com 0.14% 60.69x
blueridgeparkway.org 0.32% 59.25x
pnf.com 0.19% 57.87x
amawaterways.com 0.12% 56.16x
pueblobonito.com 0.10% 56.14x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.08% 21.62x
South Carolina Travel 0.88% 17.62x
Caribbean Vacation 3.94% 15.19x
National Parks 4.70% 13.76x
Meeting Planning & Hotels 1.35% 13.42x
Illinois College Sports 0.35% 12.64x
Mail Order Food 2.74% 12.09x
Home Printing 0.93% 11.97x
Local Events & Travel Guide 9.41% 11.62x
ISPs & Local Services 0.17% 11.46x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999