Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 3 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 21.48% 19.90x
Work Hard, Play Hard Travelers 22.69% 16.17x
Shelf-Stable Food Content Readers 9.81% 16.03x
Home Lending Researchers 22.87% 15.83x
Vacation Planners 24.24% 15.78x
Family Adventures Travelers 18.65% 15.75x
Budget Grocery Shoppers 19.57% 15.36x
Pantry Recipes Researchers 9.59% 15.11x
Recipe Researchers 16.95% 15.10x
Online Home Decor Shoppers 15.81% 15.02x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.33x
American Eagle Outfitters 0.01% 1.22x
Maurices 0.02% 1.21x
Mens Wearhouse 0.02% 1.19x
Aeropostale 0.01% 1.19x
Buckle 0.01% 1.16x
Carhartt 0.13% 1.08x
Express 0.01% 1.02x
Journeys 0.02% 1.02x
Chicos 0.01% 1.02x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is jetsetter.com.

Website Composition Index
jetsetter.com 3.38% 45.10x
hilton.com 3.59% 27.07x
reservations.com 2.23% 26.34x
hotwire.com 2.52% 19.77x
weathertech.com 1.39% 17.78x
buzzfile.com 1.07% 17.55x
intelius.com 2.66% 17.52x
hotels.com 11.21% 17.25x
topixoffbeat.com 1.29% 16.97x
greeningz.com 1.82% 15.48x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.04% 14.50x
National Parks 0.30% 13.14x
Meeting Planning & Hotels 0.12% 13.12x
Mid-Atlantic Beaches 0.07% 12.95x
South Carolina Beach Travel 0.09% 12.71x
Beach Vacations 0.24% 12.54x
Virginia Athletics 0.19% 11.92x
Psychology & Social Work 0.07% 11.89x
College Sports 0.32% 11.29x
Pool Cleaning 0.08% 11.24x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female