Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 3.3 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 42.11% 26.11x
First Aid Researchers 34.40% 22.04x
Flower & Gift Basket Shoppers 33.05% 21.31x
Budget Grocery Shoppers 33.14% 21.22x
Casual Dining Restaurant Researchers 39.11% 20.63x
Sporting Goods Shoppers 29.81% 20.56x
Realtors & Real Estate Researchers 27.93% 20.18x
Hardware Shoppers 27.33% 19.72x
Spa and Pool Owners 29.40% 19.19x
Discount Big Box Shoppers 26.55% 19.11x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.55x
Eddie Bauer 0.02% 1.31x
Chicos 0.06% 1.30x
LL Bean 0.01% 1.28x
Columbia 0.01% 1.24x
Talbots 0.05% 1.14x
Tommy Bahama 0.03% 1.11x
Belk 0.02% 1.10x
LOFT 0.04% 1.09x
Gymboree 0.03% 1.08x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is redroof.com.

Website Composition Index
redroof.com 1.34% 60.94x
whatscheaper.com 1.62% 52.50x
ebags.com 1.81% 47.41x
seaworldparks.com 2.80% 47.31x
olivegarden.com 2.88% 47.07x
hyatt.com 18.54% 46.75x
mylocker.net 1.27% 46.31x
starwoodhotels.com 3.21% 46.31x
bestparking.com 1.78% 45.46x
resontheweb.com 1.03% 45.25x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.07% 23.81x
South Carolina Travel 0.81% 19.47x
Caribbean Vacation 4.20% 14.97x
Meeting Planning & Hotels 1.35% 14.88x
National Parks 4.72% 14.76x
ISPs & Local Services 0.16% 13.08x
Home Printing 0.93% 12.64x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.68% 12.51x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.22% 12.08x
Flags & Trump 0.13% 12.02x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female