Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 3.9 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 41.29% 29.79x
Vacation Planners 42.59% 29.62x
Home Lending Researchers 39.67% 27.03x
Vacation Rental Accommodation Researchers 35.83% 27.02x
Luxury Hotel Guests 41.18% 25.39x
Travel Researchers 37.89% 25.36x
Family Adventures Travelers 33.49% 25.20x
Flight and Hotel Shoppers 37.07% 24.87x
First Aid Researchers 33.95% 24.21x
Budget Grocery Shoppers 32.60% 23.49x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.73x
Lululemon 0.03% 1.41x
Madewell 0.01% 1.40x
Free People 0.02% 1.38x
Jos A. Bank Clothiers 0.03% 1.37x
Talbots 0.02% 1.29x
Chicos 0.03% 1.28x
Coach 0.02% 1.28x
The North Face 0.01% 1.27x
Urban Outfitters 0.02% 1.26x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is hotelguides.com.

Website Composition Index
hotelguides.com 3.28% 41.99x
hyatt.com 2.58% 40.66x
choicehotels.com 17.31% 37.93x
homeaway.com 6.05% 33.18x
viator.com 1.60% 31.96x
jetsetter.com 19.71% 31.45x
bestwestern.com 3.81% 30.64x
calculator.net 1.11% 29.96x
vrbo.com 15.48% 29.82x
weekly-ads.us 1.16% 28.55x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.05% 22.27x
Beach Vacations 6.38% 21.08x
South Carolina Travel 0.15% 18.64x
Meeting Planning & Hotels 0.73% 17.92x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.18% 17.44x
National Parks 2.68% 17.21x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.17% 17.06x
Home Improvement Contractor 0.41% 17.02x
Illinois College Sports 0.35% 17.02x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 15.85x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female