Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 4.6 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 44.86% 33.20x
Vacation Rental Accommodation Researchers 39.93% 30.59x
Home Lending Researchers 38.62% 29.98x
Travel Researchers 41.32% 29.20x
First Aid Researchers 37.33% 28.41x
Flight and Hotel Shoppers 39.34% 28.38x
Budget Grocery Shoppers 34.90% 28.09x
Luxury Hotel Guests 40.91% 27.64x
Flower & Gift Basket Shoppers 37.78% 27.14x
Casual Dining Restaurant Researchers 36.14% 26.87x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.58x
White House Black Market 0.48% 1.54x
Bonobos 0.11% 1.47x
Buckle 0.33% 1.36x
Johnston and Murphy 0.65% 1.34x
Mens Wearhouse 0.52% 1.29x
REI 0.02% 1.22x
Free People 0.02% 1.06x
Belk 0.01% 1.06x
Tommy Bahama 0.03% 1.03x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is hyatt.com.

Website Composition Index
hyatt.com 5.73% 42.16x
olivegarden.com 1.05% 38.59x
omnihotels.com 1.80% 35.26x
hotelguides.com 4.82% 35.08x
enterprise.com 4.92% 34.97x
findthecompany.com 1.89% 33.51x
swimoutlet.com 1.95% 32.58x
dingit.tv 3.25% 32.51x
viator.com 2.52% 32.14x
frank151.com 1.06% 31.79x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 25.85x
South Carolina Travel 0.24% 20.48x
ISPs & Local Services 0.06% 19.59x
Beach Vacations 9.50% 17.49x
Meeting Planning & Hotels 0.88% 16.88x
Home Improvement Contractor 1.04% 15.87x
Home Printing 0.42% 15.33x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.47% 14.93x
Mail Order Food 1.52% 14.74x
Illinois College Sports 0.41% 14.46x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female