Dstillery Audiences

AFFORDABLE HOTEL BOOKERS

Audience Size: 3.1 Million Devices

Explore the Affordable Hotel Bookers Audience

Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.

Dstillery Crafted Audiences

INTERESTS

The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 39.02% 47.32x
Vacation Planners 44.16% 43.95x
Budget Grocery Shoppers 28.63% 41.16x
Home Lending Researchers 31.89% 41.04x
Casual Dining Restaurant Researchers 31.19% 40.27x
Travel Researchers 40.91% 39.70x
First Aid Researchers 35.26% 39.67x
Flower & Gift Basket Shoppers 33.97% 39.33x
Flight and Hotel Shoppers 42.39% 39.26x
Sporting Goods Shoppers 31.15% 37.65x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.45x
Chicos 0.05% 1.44x
Talbots 0.04% 1.33x
Gymboree 0.02% 1.24x
Buckle 0.10% 1.21x
Johnston and Murphy 0.08% 1.21x
LOFT 0.06% 1.21x
Mens Wearhouse 0.44% 1.19x
White House Black Market 0.08% 1.15x
Columbia 0.01% 1.14x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Affordable Hotel Bookers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Affordable Hotel Bookers audience is whatscheaper.com.

Website Composition Index
whatscheaper.com 1.13% 49.43x
starwoodhotels.com 2.22% 47.98x
hyatt.com 13.22% 47.33x
ebags.com 1.29% 46.19x
bestparking.com 1.21% 44.80x
seaworldparks.com 1.93% 44.52x
olivegarden.com 2.13% 43.86x
ediblearrangements.com 1.32% 40.70x
tripping.com 1.71% 40.12x
thetrain.com 1.13% 38.24x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.04% 30.85x
South Carolina Travel 0.57% 25.93x
Meeting Planning & Hotels 1.20% 19.11x
ISPs & Local Services 0.10% 18.64x
Caribbean Vacation 4.23% 17.77x
National Parks 4.23% 17.24x
Home Printing 0.71% 16.79x
Beach Vacations 15.65% 16.65x
Home Improvement Contractor 1.81% 16.23x
Flags & Trump 0.11% 15.95x
Composition Percentage: The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female