Explore the Affordable Hotel Bookers Audience
Below you'll find more information about the Affordable Hotel Bookers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Affordable Hotel Bookers audience.
INTERESTS
The Affordable Hotel Bookers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Affordable Hotel Bookers audience is Vacation Planners.
| Interest | Composition | Index |
| Vacation Planners | 44.86% | 33.20x |
| Vacation Rental Accommodation Researchers | 39.93% | 30.59x |
| Home Lending Researchers | 38.62% | 29.98x |
| Travel Researchers | 41.32% | 29.20x |
| First Aid Researchers | 37.33% | 28.41x |
| Flight and Hotel Shoppers | 39.34% | 28.38x |
| Budget Grocery Shoppers | 34.90% | 28.09x |
| Luxury Hotel Guests | 40.91% | 27.64x |
| Flower & Gift Basket Shoppers | 37.78% | 27.14x |
| Casual Dining Restaurant Researchers | 36.14% | 26.87x |
Composition Percentage:
The overlap percentage between the Affordable Hotel Bookers audience and the Interest attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
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APPAREL RETAILERS
The Affordable Hotel Bookers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Affordable Hotel Bookers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.38% | 1.58x |
| White House Black Market | 0.48% | 1.54x |
| Bonobos | 0.11% | 1.47x |
| Buckle | 0.33% | 1.36x |
| Johnston and Murphy | 0.65% | 1.34x |
| Mens Wearhouse | 0.52% | 1.29x |
| REI | 0.02% | 1.22x |
| Free People | 0.02% | 1.06x |
| Belk | 0.01% | 1.06x |
| Tommy Bahama | 0.03% | 1.03x |
Composition Percentage:
The overlap percentage between the Affordable Hotel Bookers audience and the Location attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
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WEBSITES
The Affordable Hotel Bookers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Affordable Hotel Bookers audience is hyatt.com.
| Website | Composition | Index |
| hyatt.com | 5.73% | 42.16x |
| olivegarden.com | 1.05% | 38.59x |
| omnihotels.com | 1.80% | 35.26x |
| hotelguides.com | 4.82% | 35.08x |
| enterprise.com | 4.92% | 34.97x |
| findthecompany.com | 1.89% | 33.51x |
| swimoutlet.com | 1.95% | 32.58x |
| dingit.tv | 3.25% | 32.51x |
| viator.com | 2.52% | 32.14x |
| frank151.com | 1.06% | 31.79x |
Composition Percentage:
The overlap percentage between the Affordable Hotel Bookers audience and the Web attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Affordable Hotel Bookers audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.01% | 25.85x |
| South Carolina Travel | 0.24% | 20.48x |
| ISPs & Local Services | 0.06% | 19.59x |
| Beach Vacations | 9.50% | 17.49x |
| Meeting Planning & Hotels | 0.88% | 16.88x |
| Home Improvement Contractor | 1.04% | 15.87x |
| Home Printing | 0.42% | 15.33x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.47% | 14.93x |
| Mail Order Food | 1.52% | 14.74x |
| Illinois College Sports | 0.41% | 14.46x |
Composition Percentage:
The overlap percentage between the Affordable Hotel Bookers audience and the Content Affinity attribute.
Index: A comparison of the Affordable Hotel Bookers audience to the internet population.
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DEMOGRAPHICS
The Affordable Hotel Bookers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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