Explore the Africa Trip Planners Audience
Below you'll find more information about the Africa Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Africa Trip Planners audience.
INTERESTS
The Africa Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Africa Trip Planners audience is Travel Book Readers.
| Interest | Composition | Index |
| Travel Book Readers | 33.94% | 24.14x |
| Tutoring Resources Researchers | 36.79% | 23.67x |
| Netherlands Trip Planners | 35.47% | 23.09x |
| History Buffs | 33.91% | 23.03x |
| Nature and Outdoors Book Readers | 30.67% | 22.98x |
| Immigration Resource Researchers | 34.69% | 22.34x |
| Immigration Policy Researchers | 34.69% | 22.34x |
| Poetry Readers | 33.62% | 21.25x |
| Avid Readers | 29.35% | 20.82x |
| Discount Flight Searchers | 30.26% | 20.70x |
Composition Percentage:
The overlap percentage between the Africa Trip Planners audience and the Interest attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Africa Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Africa Trip Planners audience is Free People.
| Location | Composition | Index |
| Free People | 0.02% | 1.68x |
| The North Face | 0.01% | 1.64x |
| Urban Outfitters | 0.03% | 1.61x |
| Madewell | 0.01% | 1.48x |
| Banana Republic | 0.05% | 1.44x |
| Coach | 0.02% | 1.44x |
| Michael Kors | 0.03% | 1.41x |
| American Apparel | 0.02% | 1.38x |
| J. Crew | 0.03% | 1.36x |
| Ann Taylor | 0.01% | 1.34x |
Composition Percentage:
The overlap percentage between the Africa Trip Planners audience and the Location attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
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WEBSITES
The Africa Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Africa Trip Planners audience is goway.com.
| Website | Composition | Index |
| goway.com | 1.40% | 30.14x |
| everyculture.com | 1.90% | 29.62x |
| nationsonline.org | 5.65% | 29.36x |
| africanews.com | 1.67% | 28.72x |
| viator.com | 1.32% | 26.97x |
| theworldpursuit.com | 1.84% | 26.61x |
| worldtravelguide.net | 1.43% | 26.26x |
| ukessays.com | 1.08% | 23.77x |
| wyzant.com | 1.01% | 23.14x |
| oxforddictionaries.com | 2.78% | 22.61x |
Composition Percentage:
The overlap percentage between the Africa Trip Planners audience and the Web attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Africa Trip Planners audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 19.18x |
| England Tourism | 0.03% | 17.94x |
| Maps & Navigation | 2.71% | 16.46x |
| International Travel | 0.91% | 16.42x |
| Canada Travel & Tourism | 0.76% | 16.24x |
| Social & Demographic Trends | 0.92% | 15.78x |
| European Museums, Restaurants & Events | 2.03% | 15.41x |
| Historical Information - Museums & Libraries | 3.59% | 14.80x |
| Teaching Abroad | 0.13% | 14.65x |
| International Development & Health | 1.22% | 14.60x |
Composition Percentage:
The overlap percentage between the Africa Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Africa Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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