Explore the Africa Trip Planners Audience
Below you'll find more information about the Africa Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Africa Trip Planners audience.
INTERESTS
The Africa Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Africa Trip Planners audience is Travel Book Readers.
| Interest | Composition | Index |
| Travel Book Readers | 37.22% | 27.23x |
| Tutoring Resources Researchers | 36.46% | 27.20x |
| Netherlands Trip Planners | 36.80% | 27.11x |
| Nature and Outdoors Book Readers | 33.41% | 26.08x |
| History Buffs | 32.63% | 24.93x |
| Poetry Readers | 35.35% | 24.87x |
| Immigration Resource Researchers | 32.90% | 24.39x |
| Immigration Policy Researchers | 32.90% | 24.38x |
| Discount Flight Searchers | 32.01% | 24.19x |
| Travel Researchers | 34.32% | 23.75x |
Composition Percentage:
The overlap percentage between the Africa Trip Planners audience and the Interest attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Africa Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Africa Trip Planners audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.11x |
| Bonobos | 0.14% | 1.84x |
| Supreme | 0.02% | 1.60x |
| Uniqlo | 0.03% | 1.50x |
| Jos A. Bank Clothiers | 0.43% | 1.49x |
| Topshop | 0.03% | 1.45x |
| Club Monaco | 0.02% | 1.42x |
| Mens Wearhouse | 0.62% | 1.31x |
| REI | 0.02% | 1.30x |
| American Apparel | 0.05% | 1.30x |
Composition Percentage:
The overlap percentage between the Africa Trip Planners audience and the Location attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
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WEBSITES
The Africa Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Africa Trip Planners audience is zicasso.com.
| Website | Composition | Index |
| zicasso.com | 1.38% | 51.84x |
| blackpast.org | 1.40% | 35.54x |
| worldtravelguide.net | 1.30% | 33.33x |
| seterra.com | 1.53% | 32.62x |
| everyculture.com | 1.79% | 32.59x |
| nobelprize.org | 1.31% | 28.62x |
| goway.com | 2.21% | 27.48x |
| theworldpursuit.com | 2.00% | 26.70x |
| viator.com | 3.57% | 26.14x |
| africanews.com | 2.03% | 26.00x |
Composition Percentage:
The overlap percentage between the Africa Trip Planners audience and the Web attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Africa Trip Planners audience is International Travel.
| Content Affinity | Composition | Index |
| International Travel | 1.30% | 21.88x |
| Canada Travel & Tourism | 0.75% | 18.14x |
| London Tourism | 0.38% | 16.99x |
| Aid Groups | 1.93% | 16.07x |
| Maps & Navigation | 4.52% | 15.77x |
| Historical Information - Museums & Libraries | 5.08% | 15.53x |
| Washington D.C. Hotels | 0.02% | 15.16x |
| Social & Demographic Trends | 2.27% | 14.78x |
| European Museums, Restaurants & Events | 3.59% | 14.55x |
| England Tourism | 0.08% | 14.48x |
Composition Percentage:
The overlap percentage between the Africa Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Africa Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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