Dstillery Audiences

AFRICA TRIP PLANNERS

Audience Size: 4.7 Million Devices

Explore the Africa Trip Planners Audience

Below you'll find more information about the Africa Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Africa Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Africa Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Africa Trip Planners audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 36.66% 21.23x
Tutoring Resources Researchers 41.47% 20.71x
Netherlands Trip Planners 38.90% 20.45x
Nature and Outdoors Book Readers 35.40% 20.09x
History Buffs 38.54% 19.58x
Immigration Resource Researchers 38.01% 19.41x
Immigration Policy Researchers 38.00% 19.40x
Poetry Readers 36.90% 19.26x
Discount Flight Searchers 32.15% 18.61x
eBook Readers 32.56% 17.69x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Interest attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Africa Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Africa Trip Planners audience is Madewell.

Location Composition Index
Madewell 0.03% 1.51x
REI 0.01% 1.50x
Zara 0.03% 1.46x
Uniqlo 0.02% 1.43x
Free People 0.03% 1.43x
American Apparel 0.03% 1.40x
Urban Outfitters 0.04% 1.39x
Armani 0.02% 1.37x
The North Face 0.02% 1.35x
Ann Taylor 0.02% 1.35x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Location attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Africa Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Africa Trip Planners audience is everyculture.com.

Website Composition Index
everyculture.com 1.65% 27.31x
africanews.com 1.51% 25.97x
goway.com 1.37% 24.94x
nationsonline.org 5.75% 24.94x
theworldpursuit.com 1.59% 24.65x
viator.com 1.40% 24.22x
worldtravelguide.net 1.17% 24.12x
seterra.com 2.21% 20.55x
ukessays.com 1.10% 20.49x
wyzant.com 1.14% 20.38x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Web attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Africa Trip Planners audience is International Travel.

Content Affinity Composition Index
International Travel 0.82% 16.01x
London Tourism 0.13% 14.21x
Canada Travel & Tourism 0.67% 13.93x
Maps & Navigation 2.94% 13.88x
England Tourism 0.04% 13.73x
European Museums, Restaurants & Events 1.95% 12.82x
Social & Demographic Trends 1.06% 12.80x
Historical Information - Museums & Libraries 3.55% 12.48x
Aid Groups 1.25% 12.31x
Teaching Abroad 0.13% 11.78x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Africa Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female