Dstillery Audiences

AFRICA TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Africa Trip Planners Audience

Below you'll find more information about the Africa Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Africa Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Africa Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Africa Trip Planners audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 34.18% 19.63x
Netherlands Trip Planners 34.54% 19.57x
Nature and Outdoors Book Readers 30.98% 19.08x
Tutoring Resources Researchers 35.32% 18.89x
Avid Readers 32.49% 17.48x
Poetry Readers 35.04% 17.18x
Australia Trip Planners 30.83% 17.09x
Study Abroad Researchers 30.59% 17.00x
Discount Flight Searchers 30.19% 16.87x
Immigration Policy Researchers 29.32% 16.87x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Interest attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Africa Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Africa Trip Planners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.72x
Ralph Lauren 0.01% 1.56x
J. Crew 0.05% 1.51x
Patagonia 0.01% 1.44x
Uniqlo 0.02% 1.41x
Ann Taylor 0.04% 1.40x
Saint Laurent Paris 0.01% 1.35x
Club Monaco 0.01% 1.34x
Zara 0.03% 1.34x
Eddie Bauer 0.02% 1.33x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Location attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Africa Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Africa Trip Planners audience is zicasso.com.

Website Composition Index
zicasso.com 2.53% 65.31x
nationalgeographicexpeditions.com 1.42% 57.64x
everyculture.com 2.02% 47.30x
poetryfoundation.org 1.67% 46.40x
blackpast.org 2.55% 45.81x
worldtravelguide.net 1.47% 43.44x
goway.com 2.23% 42.34x
africanews.com 1.38% 41.12x
theworldpursuit.com 1.15% 40.71x
awf.org 1.08% 39.72x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Web attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Africa Trip Planners audience is International Travel.

Content Affinity Composition Index
International Travel 2.16% 19.35x
Canada Travel & Tourism 0.67% 15.77x
Maps & Navigation 4.64% 15.29x
Aid Groups 2.93% 14.49x
Social & Demographic Trends 3.58% 14.17x
London Tourism 0.60% 14.16x
European Museums, Restaurants & Events 4.31% 14.04x
Teaching Abroad 0.35% 13.80x
International Development & Health 2.26% 12.88x
Alt Religion 1.56% 12.84x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Africa Trip Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female