Dstillery Audiences

AFRICA TRIP PLANNERS

Audience Size: 3.7 Million Devices

Explore the Africa Trip Planners Audience

Below you'll find more information about the Africa Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Africa Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Africa Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Africa Trip Planners audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 33.94% 24.14x
Tutoring Resources Researchers 36.79% 23.67x
Netherlands Trip Planners 35.47% 23.09x
History Buffs 33.91% 23.03x
Nature and Outdoors Book Readers 30.67% 22.98x
Immigration Resource Researchers 34.69% 22.34x
Immigration Policy Researchers 34.69% 22.34x
Poetry Readers 33.62% 21.25x
Avid Readers 29.35% 20.82x
Discount Flight Searchers 30.26% 20.70x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Interest attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Africa Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Africa Trip Planners audience is Free People.

Location Composition Index
Free People 0.02% 1.68x
The North Face 0.01% 1.64x
Urban Outfitters 0.03% 1.61x
Madewell 0.01% 1.48x
Banana Republic 0.05% 1.44x
Coach 0.02% 1.44x
Michael Kors 0.03% 1.41x
American Apparel 0.02% 1.38x
J. Crew 0.03% 1.36x
Ann Taylor 0.01% 1.34x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Location attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Africa Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Africa Trip Planners audience is goway.com.

Website Composition Index
goway.com 1.40% 30.14x
everyculture.com 1.90% 29.62x
nationsonline.org 5.65% 29.36x
africanews.com 1.67% 28.72x
viator.com 1.32% 26.97x
theworldpursuit.com 1.84% 26.61x
worldtravelguide.net 1.43% 26.26x
ukessays.com 1.08% 23.77x
wyzant.com 1.01% 23.14x
oxforddictionaries.com 2.78% 22.61x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Web attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Africa Trip Planners audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 19.18x
England Tourism 0.03% 17.94x
Maps & Navigation 2.71% 16.46x
International Travel 0.91% 16.42x
Canada Travel & Tourism 0.76% 16.24x
Social & Demographic Trends 0.92% 15.78x
European Museums, Restaurants & Events 2.03% 15.41x
Historical Information - Museums & Libraries 3.59% 14.80x
Teaching Abroad 0.13% 14.65x
International Development & Health 1.22% 14.60x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Africa Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female