Dstillery Audiences

AFRICA TRIP PLANNERS

Audience Size: 3.2 Million Devices

Explore the Africa Trip Planners Audience

Below you'll find more information about the Africa Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Africa Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Africa Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Africa Trip Planners audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 37.22% 27.23x
Tutoring Resources Researchers 36.46% 27.20x
Netherlands Trip Planners 36.80% 27.11x
Nature and Outdoors Book Readers 33.41% 26.08x
History Buffs 32.63% 24.93x
Poetry Readers 35.35% 24.87x
Immigration Resource Researchers 32.90% 24.39x
Immigration Policy Researchers 32.90% 24.38x
Discount Flight Searchers 32.01% 24.19x
Travel Researchers 34.32% 23.75x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Interest attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Africa Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Africa Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.01% 2.11x
Bonobos 0.14% 1.84x
Supreme 0.02% 1.60x
Uniqlo 0.03% 1.50x
Jos A. Bank Clothiers 0.43% 1.49x
Topshop 0.03% 1.45x
Club Monaco 0.02% 1.42x
Mens Wearhouse 0.62% 1.31x
REI 0.02% 1.30x
American Apparel 0.05% 1.30x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Location attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Africa Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Africa Trip Planners audience is zicasso.com.

Website Composition Index
zicasso.com 1.38% 51.84x
blackpast.org 1.40% 35.54x
worldtravelguide.net 1.30% 33.33x
seterra.com 1.53% 32.62x
everyculture.com 1.79% 32.59x
nobelprize.org 1.31% 28.62x
goway.com 2.21% 27.48x
theworldpursuit.com 2.00% 26.70x
viator.com 3.57% 26.14x
africanews.com 2.03% 26.00x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Web attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Africa Trip Planners audience is International Travel.

Content Affinity Composition Index
International Travel 1.30% 21.88x
Canada Travel & Tourism 0.75% 18.14x
London Tourism 0.38% 16.99x
Aid Groups 1.93% 16.07x
Maps & Navigation 4.52% 15.77x
Historical Information - Museums & Libraries 5.08% 15.53x
Washington D.C. Hotels 0.02% 15.16x
Social & Demographic Trends 2.27% 14.78x
European Museums, Restaurants & Events 3.59% 14.55x
England Tourism 0.08% 14.48x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Africa Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female