Dstillery Audiences

AFRICA TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the Africa Trip Planners Audience

Below you'll find more information about the Africa Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Africa Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Africa Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Africa Trip Planners audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 32.26% 19.41x
Netherlands Trip Planners 35.29% 19.23x
Nature and Outdoors Book Readers 31.62% 18.83x
Poetry Readers 35.62% 16.83x
Avid Readers 33.06% 16.76x
Australia Trip Planners 32.16% 15.89x
Study Abroad Researchers 33.00% 15.87x
Occupy Movement Supporters 27.45% 15.50x
Charitable Organization Researchers 30.97% 15.41x
Civil War History Buff 25.54% 15.38x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Interest attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Africa Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Africa Trip Planners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.64x
Free People 0.02% 1.47x
Patagonia 0.01% 1.38x
J. Crew 0.04% 1.37x
American Apparel 0.03% 1.36x
Lululemon 0.05% 1.36x
Uniqlo 0.02% 1.36x
Intermix 0.01% 1.34x
Joe's Jeans 0.01% 1.33x
Ann Taylor 0.02% 1.33x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Location attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Africa Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Africa Trip Planners audience is victoriafalls-guide.net.

Website Composition Index
victoriafalls-guide.net 0.94% 96.67x
interesting-africa-facts.com 0.59% 82.97x
afktravel.com 0.43% 78.83x
ethiopianairlines.com 0.16% 78.26x
africaguide.com 0.60% 75.29x
africanbudgetsafaris.com 0.36% 70.29x
zicasso.com 2.63% 64.30x
timemaps.com 0.12% 60.56x
go2africa.com 0.15% 58.76x
peoplegroups.org 0.10% 54.63x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Web attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Africa Trip Planners audience is International Travel.

Content Affinity Composition Index
International Travel 2.46% 17.70x
Maps & Navigation 5.16% 15.31x
Canada Travel & Tourism 0.65% 14.04x
Teaching Abroad 0.39% 13.69x
Aid Groups 3.26% 13.43x
European Museums, Restaurants & Events 4.44% 13.23x
Social & Demographic Trends 4.21% 12.98x
Scotland Travel 0.43% 12.55x
London Tourism 0.66% 12.42x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.22% 12.40x
Composition Percentage: The overlap percentage between the Africa Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Africa Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Africa Trip Planners audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000