Dstillery Audiences

AIRBNB RESEARCHERS

Audience Size: 438.2 Thousand Devices

Explore the Airbnb Researchers Audience

Below you'll find more information about the Airbnb Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 438.2 thousand unique devices whose actions qualify for the Airbnb Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Airbnb Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airbnb Researchers audience is Luxury Hotel Guests.

Interest Composition Index
Luxury Hotel Guests 24.62% 59.42x
Egypt Trip Planners 27.32% 58.05x
Vacation Planners 37.89% 51.30x
Family Adventures Travelers 5.92% 50.80x
Luxury Second Home Owners 12.50% 45.92x
Work Comes First Travelers 3.66% 45.90x
Sightseeing Travelers 27.76% 43.60x
Fort Lauderdale Trip Planners 33.85% 43.46x
Luxury Boutique Hotel Researchers 37.96% 43.40x
Travel Researchers 21.81% 42.99x
Composition Percentage: The overlap percentage between the Airbnb Researchers audience and the Interest attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airbnb Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airbnb Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.47x
Maurices 0.02% 1.40x
Gymboree 0.01% 1.35x
Composition Percentage: The overlap percentage between the Airbnb Researchers audience and the Location attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Airbnb Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Airbnb Researchers audience is shoresandislands.com.

Website Composition Index
shoresandislands.com 4.88% 265.89x
303magazine.com 5.61% 188.06x
do512family.com 1.60% 108.58x
kentuckytourism.com 4.17% 103.93x
ctvisit.com 6.57% 64.77x
exploregeorgia.org 6.47% 60.37x
orlandodatenightguide.com 2.15% 55.03x
territorysupply.com 4.35% 48.29x
followmeaway.com 1.84% 44.85x
myglobalviewpoint.com 1.98% 37.86x
Composition Percentage: The overlap percentage between the Airbnb Researchers audience and the Web attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airbnb Researchers audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.44% 26.23x
Caribbean Vacation 1.31% 23.59x
Travel Adventure 4.85% 20.18x
Furniture & Home Improvement 0.28% 19.84x
Local Events & Travel Guide 8.87% 19.60x
Smart Travel 0.51% 14.90x
Minnesota Community Business Cluster 0.26% 14.61x
Ohio Universities 1.05% 13.91x
Wedding Planning 3.92% 13.22x
Los Angeles Tourism 1.10% 12.27x
Composition Percentage: The overlap percentage between the Airbnb Researchers audience and the Content Affinity attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airbnb Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female