Dstillery Audiences

AIRBNB RESEARCHERS

Audience Size: 1.6 Million Devices

Explore the Airbnb Researchers Audience

Below you'll find more information about the Airbnb Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Airbnb Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Airbnb Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airbnb Researchers audience is Luxury Hotel Guests.

Interest Composition Index
Luxury Hotel Guests 26.27% 33.22x
Work Hard, Play Hard Travelers 23.89% 29.73x
Family Adventures Travelers 17.63% 29.68x
Home Lending Researchers 27.78% 28.68x
Work Comes First Travelers 13.71% 27.62x
Luxury Second Home Owners 17.45% 27.09x
Travel Guide and Review Readers 28.40% 26.03x
Travel Book Readers 16.21% 24.99x
Vacation Planners 25.47% 24.52x
Restaurant Reservation Enthusiasts 24.97% 24.49x
Composition Percentage: The overlap percentage between the Airbnb Researchers audience and the Interest attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airbnb Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airbnb Researchers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 2.66x
Belk 0.01% 1.89x
Michael Kors 0.01% 1.58x
Jos A. Bank Clothiers 0.02% 1.56x
Express 0.02% 1.44x
Banana Republic 0.02% 1.42x
Victoria's Secret 0.03% 1.41x
Dressbarn 0.02% 1.33x
White House Black Market 0.02% 1.31x
Chicos 0.02% 1.31x
Composition Percentage: The overlap percentage between the Airbnb Researchers audience and the Location attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Airbnb Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Airbnb Researchers audience is shoresandislands.com.

Website Composition Index
shoresandislands.com 3.83% 90.01x
303magazine.com 5.45% 73.21x
do512family.com 1.38% 49.79x
kentuckytourism.com 2.78% 45.52x
virginia.org 2.04% 44.82x
orlandodatenightguide.com 1.78% 34.19x
exploregeorgia.org 6.33% 32.44x
ctvisit.com 4.88% 32.20x
tripstodiscover.com 19.57% 29.76x
followmeaway.com 1.85% 29.09x
Composition Percentage: The overlap percentage between the Airbnb Researchers audience and the Web attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airbnb Researchers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.14% 23.16x
Caribbean Vacation 1.78% 17.81x
South Carolina Travel 0.10% 16.97x
Local Events & Travel Guide 10.72% 16.90x
European Museums, Restaurants & Events 0.10% 16.83x
San Francisco Tourism 0.05% 16.71x
National Parks 0.14% 16.39x
Southern California Tourism 0.18% 16.20x
Furniture & Home Improvement 0.62% 15.57x
Travel Adventure 5.80% 15.38x
Composition Percentage: The overlap percentage between the Airbnb Researchers audience and the Content Affinity attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airbnb Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female