Dstillery Audiences

AIRBNB RESEARCHERS

Audience Size: 950.6 Thousand Devices

Explore the Airbnb Researchers Audience

Below you'll find more information about the Airbnb Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 950.6 thousand unique devices whose actions qualify for the Airbnb Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Airbnb Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airbnb Researchers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 31.34% 49.79x
Luxury Hotel Guests 32.22% 41.96x
Sightseeing Travelers 25.11% 39.87x
Travel Researchers 19.40% 38.64x
Luxury Travel Researchers 19.94% 36.34x
Family Adventures Travelers 12.43% 36.27x
Fort Lauderdale Trip Planners 27.89% 35.23x
Luxury Second Home Owners 18.38% 33.80x
Work Hard, Play Hard Travelers 20.05% 32.80x
Work Comes First Travelers 8.08% 32.31x
Composition Percentage: The overlap percentage between the Airbnb Researchers audience and the Interest attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airbnb Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airbnb Researchers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.65x
LOFT 0.01% 1.44x
White House Black Market 0.01% 1.22x
Chicos 0.01% 1.19x
Zumiez 0.02% 1.07x
Urban Outfitters 0.02% 0.95x
Maurices 0.02% 0.93x
Express 0.01% 0.89x
Aeropostale 0.01% 0.85x
Gymboree 0.01% 0.78x
Composition Percentage: The overlap percentage between the Airbnb Researchers audience and the Location attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Airbnb Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Airbnb Researchers audience is shoresandislands.com.

Website Composition Index
shoresandislands.com 6.69% 140.66x
303magazine.com 5.51% 107.10x
do512family.com 1.47% 69.67x
kentuckytourism.com 3.89% 62.92x
orlandodatenightguide.com 1.82% 42.23x
exploregeorgia.org 6.44% 41.63x
ctvisit.com 5.82% 39.38x
followmeaway.com 1.88% 38.27x
myglobalviewpoint.com 1.91% 36.14x
theoutbound.com 1.14% 35.32x
Composition Percentage: The overlap percentage between the Airbnb Researchers audience and the Web attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airbnb Researchers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.19% 28.35x
Caribbean Vacation 1.68% 21.36x
National Parks 0.15% 21.22x
Travel Adventure 5.70% 17.28x
Healthcare Jobs 0.11% 17.02x
Smart Travel 0.91% 16.72x
Furniture & Home Improvement 0.38% 15.36x
Local Events & Travel Guide 11.49% 14.96x
Canada Travel & Tourism 0.10% 14.16x
Los Angeles Tourism 1.05% 12.73x
Composition Percentage: The overlap percentage between the Airbnb Researchers audience and the Content Affinity attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airbnb Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female