Explore the Airbnb Researchers Audience
Below you'll find more information about the Airbnb Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Airbnb Researchers audience.
INTERESTS
The Airbnb Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airbnb Researchers audience is Luxury Hotel Guests.
| Interest | Composition | Index |
| Luxury Hotel Guests | 26.27% | 33.22x |
| Work Hard, Play Hard Travelers | 23.89% | 29.73x |
| Family Adventures Travelers | 17.63% | 29.68x |
| Home Lending Researchers | 27.78% | 28.68x |
| Work Comes First Travelers | 13.71% | 27.62x |
| Luxury Second Home Owners | 17.45% | 27.09x |
| Travel Guide and Review Readers | 28.40% | 26.03x |
| Travel Book Readers | 16.21% | 24.99x |
| Vacation Planners | 25.47% | 24.52x |
| Restaurant Reservation Enthusiasts | 24.97% | 24.49x |
Composition Percentage:
The overlap percentage between the Airbnb Researchers audience and the Interest attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
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APPAREL RETAILERS
The Airbnb Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airbnb Researchers audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 2.66x |
| Belk | 0.01% | 1.89x |
| Michael Kors | 0.01% | 1.58x |
| Jos A. Bank Clothiers | 0.02% | 1.56x |
| Express | 0.02% | 1.44x |
| Banana Republic | 0.02% | 1.42x |
| Victoria's Secret | 0.03% | 1.41x |
| Dressbarn | 0.02% | 1.33x |
| White House Black Market | 0.02% | 1.31x |
| Chicos | 0.02% | 1.31x |
Composition Percentage:
The overlap percentage between the Airbnb Researchers audience and the Location attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
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WEBSITES
The Airbnb Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Airbnb Researchers audience is shoresandislands.com.
| Website | Composition | Index |
| shoresandislands.com | 3.83% | 90.01x |
| 303magazine.com | 5.45% | 73.21x |
| do512family.com | 1.38% | 49.79x |
| kentuckytourism.com | 2.78% | 45.52x |
| virginia.org | 2.04% | 44.82x |
| orlandodatenightguide.com | 1.78% | 34.19x |
| exploregeorgia.org | 6.33% | 32.44x |
| ctvisit.com | 4.88% | 32.20x |
| tripstodiscover.com | 19.57% | 29.76x |
| followmeaway.com | 1.85% | 29.09x |
Composition Percentage:
The overlap percentage between the Airbnb Researchers audience and the Web attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airbnb Researchers audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.14% | 23.16x |
| Caribbean Vacation | 1.78% | 17.81x |
| South Carolina Travel | 0.10% | 16.97x |
| Local Events & Travel Guide | 10.72% | 16.90x |
| European Museums, Restaurants & Events | 0.10% | 16.83x |
| San Francisco Tourism | 0.05% | 16.71x |
| National Parks | 0.14% | 16.39x |
| Southern California Tourism | 0.18% | 16.20x |
| Furniture & Home Improvement | 0.62% | 15.57x |
| Travel Adventure | 5.80% | 15.38x |
Composition Percentage:
The overlap percentage between the Airbnb Researchers audience and the Content Affinity attribute.
Index: A comparison of the Airbnb Researchers audience to the internet population.
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DEMOGRAPHICS
The Airbnb Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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