Dstillery Audiences

AIRFRYING ENTHUSIASTS

Audience Size: 1.2 Million Devices

Explore the Airfrying Enthusiasts Audience

Below you'll find more information about the Airfrying Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Airfrying Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Airfrying Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airfrying Enthusiasts audience is Pressure Cooking Recipe Researchers.

Interest Composition Index
Pressure Cooking Recipe Researchers 34.12% 46.36x
Healthy Diet Recipe Researchers 25.62% 44.08x
Bargain Shopping Researchers 11.00% 41.10x
Instantpot Enthusiasts 25.51% 39.92x
Home Kitchen Chefs 23.89% 39.09x
Cooking Show Fans 20.60% 39.03x
Healthy Snacks Shoppers 30.18% 37.81x
Shelf-Stable Food Content Readers 10.13% 37.40x
Dessert/Sweets Bakers 26.66% 36.85x
Healthy Eaters 21.56% 35.92x
Composition Percentage: The overlap percentage between the Airfrying Enthusiasts audience and the Interest attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airfrying Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airfrying Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.46x
Maurices 0.04% 1.37x
Journeys 0.03% 1.29x
Talbots 0.02% 1.28x
Lane Bryant 0.01% 1.27x
Gap 0.01% 1.26x
Express 0.02% 1.22x
Buckle 0.02% 1.20x
Hollister 0.01% 1.20x
Gymboree 0.02% 1.15x
Composition Percentage: The overlap percentage between the Airfrying Enthusiasts audience and the Location attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Airfrying Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Airfrying Enthusiasts audience is recipethis.com.

Website Composition Index
recipethis.com 14.58% 105.61x
forktospoon.com 27.97% 96.77x
staysnatched.com 13.75% 67.96x
myforkinglife.com 14.58% 63.67x
airfryerfanatics.com 3.16% 61.42x
airfrying.net 3.49% 60.96x
vegetarianmamma.com 1.55% 55.97x
bestrecipebox.com 11.54% 55.77x
apinchofhealthy.com 7.55% 55.13x
recipesfromapantry.com 7.05% 54.77x
Composition Percentage: The overlap percentage between the Airfrying Enthusiasts audience and the Web attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airfrying Enthusiasts audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.19% 25.87x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 22.09x
Grilling 0.52% 21.64x
Low Carb Diets 3.04% 17.64x
Canada Consumer Product Cluster 0.79% 15.87x
Canada Shopping - Kitchenware 0.16% 14.56x
Assorted Topics (Family, Household Wellness, The Beach) 8.08% 13.16x
Female Lifestyle Content Readers 1.26% 12.90x
Coupons & Family 4.16% 12.42x
Vegetarian Diet 3.71% 12.14x
Composition Percentage: The overlap percentage between the Airfrying Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airfrying Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female