Dstillery Audiences

AIRFRYING ENTHUSIASTS

Audience Size: 1.7 Million Devices

Explore the Airfrying Enthusiasts Audience

Below you'll find more information about the Airfrying Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Airfrying Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Airfrying Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airfrying Enthusiasts audience is Pressure Cooking Recipe Researchers.

Interest Composition Index
Pressure Cooking Recipe Researchers 38.28% 42.23x
Healthy Diet Recipe Researchers 29.47% 39.46x
Bargain Shopping Researchers 18.58% 36.24x
Instantpot Enthusiasts 29.93% 35.90x
Shelf-Stable Food Content Readers 13.93% 34.52x
Cooking Show Fans 21.21% 33.83x
Dessert/Sweets Bakers 31.16% 33.44x
Home Kitchen Chefs 23.42% 33.22x
Healthy Snacks Shoppers 27.36% 32.08x
Cook at Home Parents 27.23% 31.85x
Composition Percentage: The overlap percentage between the Airfrying Enthusiasts audience and the Interest attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airfrying Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airfrying Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.05% 1.48x
Gymboree 0.02% 1.22x
Carhartt 0.23% 1.20x
Express 0.02% 1.16x
Victoria's Secret 0.03% 1.13x
Aeropostale 0.02% 1.11x
Buckle 0.02% 1.11x
Journeys 0.03% 1.06x
Mens Wearhouse 0.03% 1.05x
Old Navy 0.03% 1.03x
Composition Percentage: The overlap percentage between the Airfrying Enthusiasts audience and the Location attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Airfrying Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Airfrying Enthusiasts audience is recipethis.com.

Website Composition Index
recipethis.com 15.82% 81.46x
forktospoon.com 28.36% 71.95x
staysnatched.com 15.82% 55.66x
myforkinglife.com 17.65% 53.16x
airfrying.net 4.90% 52.20x
airfryerfanatics.com 4.07% 51.89x
apinchofhealthy.com 9.53% 48.46x
vegetarianmamma.com 1.29% 47.88x
bestrecipebox.com 11.85% 46.63x
tastyairfryerrecipes.com 2.26% 46.37x
Composition Percentage: The overlap percentage between the Airfrying Enthusiasts audience and the Web attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airfrying Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 0.64% 24.34x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 23.82x
Vegans & Animal Welfare 0.22% 19.27x
Low Carb Diets 3.39% 17.49x
Bird Watching 0.08% 17.29x
Cakes & Sweets 0.51% 14.45x
Canada Consumer Product Cluster 0.80% 12.47x
Assorted Topics (Family, Household Wellness, The Beach) 10.99% 12.44x
Coupons & Family 4.92% 12.31x
Female Lifestyle Content Readers 1.51% 12.07x
Composition Percentage: The overlap percentage between the Airfrying Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airfrying Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female