Dstillery Audiences

AIRFRYING ENTHUSIASTS

Audience Size: 4.4 Million Devices

Explore the Airfrying Enthusiasts Audience

Below you'll find more information about the Airfrying Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Airfrying Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Airfrying Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airfrying Enthusiasts audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 45.40% 26.65x
Gourmet Food & Wine Researchers 48.07% 25.89x
Pressure Cooking Recipe Researchers 49.23% 25.49x
Home Kitchen Chefs 46.44% 25.30x
Instantpot Enthusiasts 48.14% 25.07x
Bargain Shopping Researchers 45.93% 24.95x
Home Design and Living Publication Readers 42.95% 23.85x
Cook at Home Parents 44.05% 23.66x
Recipe Researchers 44.16% 22.73x
Nutrition Conscious Eaters 42.11% 22.33x
Composition Percentage: The overlap percentage between the Airfrying Enthusiasts audience and the Interest attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airfrying Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airfrying Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.34% 1.34x
Dressbarn 0.03% 1.14x
Buckle 0.04% 1.04x
Mens Wearhouse 0.05% 1.01x
Chicos 0.04% 1.00x
Journeys 0.07% 0.98x
Gymboree 0.03% 0.96x
Eddie Bauer 0.01% 0.94x
American Eagle Outfitters 0.04% 0.94x
Zumiez 0.05% 0.92x
Composition Percentage: The overlap percentage between the Airfrying Enthusiasts audience and the Location attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Airfrying Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Airfrying Enthusiasts audience is recipethis.com.

Website Composition Index
recipethis.com 6.74% 48.36x
forktospoon.com 7.44% 43.62x
vegetarianmamma.com 1.43% 36.95x
staysnatched.com 14.32% 36.40x
airfrying.net 2.92% 35.93x
courtneyssweets.com 2.37% 35.79x
glueandglitter.com 2.03% 35.21x
myforkinglife.com 13.54% 34.75x
hippressurecooking.com 1.08% 34.23x
meateatingmilitaryman.com 2.54% 33.98x
Composition Percentage: The overlap percentage between the Airfrying Enthusiasts audience and the Web attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airfrying Enthusiasts audience is Grilling.

Content Affinity Composition Index
Grilling 2.25% 16.47x
Low Carb Diets 7.03% 15.89x
Consumer Packaged Goods 12.75% 15.59x
Food Cluster 2.07% 15.57x
As Seen On TV Products 0.03% 13.88x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.16% 13.02x
Chef & Restaurant Resources 1.74% 12.35x
Rural Living 0.06% 12.16x
Home Improvement Contractor 0.40% 12.03x
Cakes & Sweets 2.96% 11.77x
Composition Percentage: The overlap percentage between the Airfrying Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airfrying Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female