Explore the Airfrying Enthusiasts Audience
Below you'll find more information about the Airfrying Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Airfrying Enthusiasts audience.
INTERESTS
The Airfrying Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airfrying Enthusiasts audience is Pressure Cooking Recipe Researchers.
| Interest | Composition | Index |
| Pressure Cooking Recipe Researchers | 38.28% | 42.23x |
| Healthy Diet Recipe Researchers | 29.47% | 39.46x |
| Bargain Shopping Researchers | 18.58% | 36.24x |
| Instantpot Enthusiasts | 29.93% | 35.90x |
| Shelf-Stable Food Content Readers | 13.93% | 34.52x |
| Cooking Show Fans | 21.21% | 33.83x |
| Dessert/Sweets Bakers | 31.16% | 33.44x |
| Home Kitchen Chefs | 23.42% | 33.22x |
| Healthy Snacks Shoppers | 27.36% | 32.08x |
| Cook at Home Parents | 27.23% | 31.85x |
Composition Percentage:
The overlap percentage between the Airfrying Enthusiasts audience and the Interest attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Airfrying Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airfrying Enthusiasts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.05% | 1.48x |
| Gymboree | 0.02% | 1.22x |
| Carhartt | 0.23% | 1.20x |
| Express | 0.02% | 1.16x |
| Victoria's Secret | 0.03% | 1.13x |
| Aeropostale | 0.02% | 1.11x |
| Buckle | 0.02% | 1.11x |
| Journeys | 0.03% | 1.06x |
| Mens Wearhouse | 0.03% | 1.05x |
| Old Navy | 0.03% | 1.03x |
Composition Percentage:
The overlap percentage between the Airfrying Enthusiasts audience and the Location attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
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WEBSITES
The Airfrying Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Airfrying Enthusiasts audience is recipethis.com.
| Website | Composition | Index |
| recipethis.com | 15.82% | 81.46x |
| forktospoon.com | 28.36% | 71.95x |
| staysnatched.com | 15.82% | 55.66x |
| myforkinglife.com | 17.65% | 53.16x |
| airfrying.net | 4.90% | 52.20x |
| airfryerfanatics.com | 4.07% | 51.89x |
| apinchofhealthy.com | 9.53% | 48.46x |
| vegetarianmamma.com | 1.29% | 47.88x |
| bestrecipebox.com | 11.85% | 46.63x |
| tastyairfryerrecipes.com | 2.26% | 46.37x |
Composition Percentage:
The overlap percentage between the Airfrying Enthusiasts audience and the Web attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airfrying Enthusiasts audience is Grilling.
| Content Affinity | Composition | Index |
| Grilling | 0.64% | 24.34x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.22% | 23.82x |
| Vegans & Animal Welfare | 0.22% | 19.27x |
| Low Carb Diets | 3.39% | 17.49x |
| Bird Watching | 0.08% | 17.29x |
| Cakes & Sweets | 0.51% | 14.45x |
| Canada Consumer Product Cluster | 0.80% | 12.47x |
| Assorted Topics (Family, Household Wellness, The Beach) | 10.99% | 12.44x |
| Coupons & Family | 4.92% | 12.31x |
| Female Lifestyle Content Readers | 1.51% | 12.07x |
Composition Percentage:
The overlap percentage between the Airfrying Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Airfrying Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Airfrying Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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