Dstillery Audiences

AIRSTREAM ENTHUSIASTS

Audience Size: 4.2 Million Devices

Explore the Airstream Enthusiasts Audience

Below you'll find more information about the Airstream Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Airstream Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Airstream Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airstream Enthusiasts audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 55.50% 34.49x
RV Shoppers 52.67% 30.46x
Camping Enthusiasts 41.64% 25.07x
Truck Shoppers 42.18% 24.43x
Xtreme Sports Fans 43.15% 24.34x
Power Tools Shoppers 38.35% 23.88x
Diesel Vehicle Shoppers 41.93% 23.13x
Product Manuals Researchers 35.87% 23.13x
Jeep Vehicle Shoppers 40.28% 22.97x
Car Buyers 37.92% 22.87x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Interest attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airstream Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airstream Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.66x
Patagonia 0.01% 1.60x
Carhartt 0.39% 1.45x
Belk 0.01% 1.26x
Chicos 0.05% 1.17x
Dressbarn 0.03% 1.13x
Tommy Bahama 0.01% 1.10x
Talbots 0.03% 1.08x
Jos A. Bank Clothiers 0.04% 1.04x
Lane Bryant 0.04% 1.03x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Location attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Airstream Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Airstream Enthusiasts audience is fiberglassrv.com.

Website Composition Index
fiberglassrv.com 1.51% 52.19x
rvguide.com 2.15% 47.82x
airforums.com 2.32% 47.51x
rvt.com 14.30% 46.76x
airstreamclassifieds.com 1.30% 45.93x
doityourselfrv.com 5.16% 45.64x
rvupgradestore.com 3.34% 45.00x
smartrvguide.com 2.36% 44.86x
rvtrader.com 35.73% 44.64x
campingworld.com 1.36% 43.96x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Web attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airstream Enthusiasts audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 25.75% 25.89x
Trucking 10.51% 18.65x
Rural Living 0.10% 18.37x
Auto Body Upkeep & Repair Researchers 3.99% 17.19x
Survival Guides 0.28% 17.14x
Power Tools 5.04% 16.61x
Home Improvement Contractor 0.72% 16.53x
Motorcycles & Snowmobiles 9.79% 16.14x
Environmentally Friendly Cars 0.06% 16.04x
Recreational Motor Sport Enthusiasts 2.97% 15.87x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airstream Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male