Explore the Airstream Enthusiasts Audience
Below you'll find more information about the Airstream Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Airstream Enthusiasts audience.
INTERESTS
The Airstream Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airstream Enthusiasts audience is RV Owners and Upgraders.
| Interest | Composition | Index |
| RV Owners and Upgraders | 55.31% | 46.86x |
| Commercial Vehicles Shoppers | 53.88% | 43.46x |
| RV Shoppers | 52.76% | 37.38x |
| Camping Enthusiasts | 33.79% | 35.54x |
| Xtreme Sports Fans | 42.09% | 30.00x |
| Car Buyers | 30.20% | 28.47x |
| Subaru Vehicle Shoppers | 23.50% | 27.97x |
| Aftermarket Accessories Shoppers | 30.92% | 27.83x |
| Auto Repair Researchers | 34.62% | 26.85x |
| Auto Show Enthusiasts | 31.09% | 26.26x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Interest attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Airstream Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airstream Enthusiasts audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.50x |
| Gap | 0.02% | 1.36x |
| Carhartt | 0.19% | 1.22x |
| Banana Republic | 0.01% | 1.21x |
| Chicos | 0.02% | 1.17x |
| Maurices | 0.03% | 1.11x |
| LOFT | 0.01% | 1.10x |
| American Eagle Outfitters | 0.01% | 1.05x |
| Gymboree | 0.01% | 1.00x |
| Zumiez | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Location attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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WEBSITES
The Airstream Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Airstream Enthusiasts audience is rvt.com.
| Website | Composition | Index |
| rvt.com | 15.04% | 54.36x |
| fiberglassrv.com | 2.38% | 51.36x |
| rvguide.com | 4.97% | 50.69x |
| rvinsider.com | 4.11% | 50.08x |
| airforums.com | 3.54% | 47.58x |
| doityourselfrv.com | 6.03% | 47.32x |
| fourwheeler.com | 1.05% | 47.10x |
| trucktrend.com | 2.32% | 45.93x |
| superchevy.com | 1.07% | 44.29x |
| trailerlife.com | 1.49% | 42.22x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Web attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airstream Enthusiasts audience is Recreational Vehicles.
| Content Affinity | Composition | Index |
| Recreational Vehicles | 28.06% | 30.98x |
| Car Keys, Locks & Remotes | 0.15% | 27.28x |
| Auto Body Upkeep & Repair Researchers | 0.21% | 25.33x |
| Trucking | 2.63% | 23.99x |
| Survival Guides | 0.16% | 21.14x |
| Trucks | 0.07% | 20.57x |
| Power Tools | 1.49% | 20.43x |
| Motorcycles & Snowmobiles | 15.88% | 19.70x |
| Machines & Industrial Supplies | 0.11% | 19.50x |
| Recreational Motor Sport Enthusiasts | 1.94% | 18.08x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Airstream Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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