Explore the Airstream Enthusiasts Audience
Below you'll find more information about the Airstream Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Airstream Enthusiasts audience.
INTERESTS
The Airstream Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airstream Enthusiasts audience is RV Owners and Upgraders.
| Interest | Composition | Index |
| RV Owners and Upgraders | 58.09% | 39.90x |
| RV Shoppers | 53.14% | 36.20x |
| Camping Enthusiasts | 40.21% | 31.10x |
| Xtreme Sports Fans | 42.06% | 29.36x |
| Power Tools Shoppers | 37.72% | 28.70x |
| Truck Shoppers | 42.76% | 28.45x |
| Jeep Vehicle Shoppers | 39.26% | 27.99x |
| Car Buyers | 37.40% | 27.75x |
| Product Manuals Researchers | 36.13% | 27.56x |
| Auto Repair Researchers | 38.99% | 26.96x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Interest attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Airstream Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airstream Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.36% | 1.49x |
| REI | 0.01% | 1.33x |
| Talbots | 0.02% | 1.19x |
| Chicos | 0.03% | 1.10x |
| The North Face | 0.01% | 1.07x |
| White House Black Market | 0.04% | 1.01x |
| Buckle | 0.03% | 1.01x |
| Eddie Bauer | 0.01% | 1.00x |
| Jos A. Bank Clothiers | 0.03% | 0.99x |
| Mens Wearhouse | 0.04% | 0.93x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Location attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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WEBSITES
The Airstream Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Airstream Enthusiasts audience is fiberglassrv.com.
| Website | Composition | Index |
| fiberglassrv.com | 1.41% | 55.27x |
| airstreamclassifieds.com | 1.05% | 54.17x |
| rvguide.com | 2.06% | 50.62x |
| airforums.com | 2.17% | 50.49x |
| rvt.com | 14.23% | 48.04x |
| doityourselfrv.com | 5.08% | 48.02x |
| smartrvguide.com | 2.01% | 47.90x |
| rvtrader.com | 35.38% | 47.30x |
| campingworld.com | 1.45% | 46.43x |
| rvupgradestore.com | 3.32% | 46.32x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Web attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airstream Enthusiasts audience is Recreational Vehicles.
| Content Affinity | Composition | Index |
| Recreational Vehicles | 26.79% | 28.02x |
| Rural Living | 0.11% | 20.19x |
| Trucking | 10.53% | 19.75x |
| Survival Guides | 0.28% | 19.24x |
| Auto Body Upkeep & Repair Researchers | 4.04% | 18.34x |
| Motorcycles & Snowmobiles | 9.25% | 18.09x |
| Home Improvement Contractor | 0.85% | 17.78x |
| Environmentally Friendly Cars | 0.07% | 17.69x |
| Power Tools | 5.03% | 17.52x |
| Golf & Boats | 0.02% | 17.32x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Airstream Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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