Explore the Airstream Enthusiasts Audience
Below you'll find more information about the Airstream Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Airstream Enthusiasts audience.
INTERESTS
The Airstream Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airstream Enthusiasts audience is RV Owners and Upgraders.
| Interest | Composition | Index |
| RV Owners and Upgraders | 57.28% | 55.56x |
| RV Shoppers | 52.82% | 49.43x |
| Camping Enthusiasts | 40.83% | 42.72x |
| Commercial Vehicles Shoppers | 34.75% | 37.19x |
| Xtreme Sports Fans | 36.86% | 36.67x |
| Car Buyers | 32.81% | 36.03x |
| Power Tools Shoppers | 32.85% | 35.87x |
| Model Aircraft and Rocket Hobbyists | 34.32% | 35.27x |
| Jeep Vehicle Shoppers | 35.24% | 35.13x |
| Auto Repair Researchers | 34.44% | 34.68x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Interest attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Airstream Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airstream Enthusiasts audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.30x |
| The North Face | 0.02% | 1.28x |
| Chicos | 0.04% | 1.22x |
| Jos A. Bank Clothiers | 0.24% | 1.13x |
| Buckle | 0.08% | 1.10x |
| Gymboree | 0.02% | 1.05x |
| Mens Wearhouse | 0.35% | 1.02x |
| Tommy Bahama | 0.01% | 0.98x |
| White House Black Market | 0.06% | 0.93x |
| J. Crew | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Location attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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WEBSITES
The Airstream Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Airstream Enthusiasts audience is fiberglassrv.com.
| Website | Composition | Index |
| fiberglassrv.com | 1.55% | 106.54x |
| camperfinds.com | 1.73% | 103.58x |
| vintagecampertrailers.com | 1.86% | 98.76x |
| airstreamclassifieds.com | 1.71% | 95.94x |
| airforums.com | 2.04% | 95.28x |
| rvguide.com | 3.47% | 87.58x |
| doityourselfrv.com | 7.01% | 83.96x |
| expeditionportal.com | 1.11% | 76.15x |
| rvtrader.com | 42.52% | 72.21x |
| terrytownrv.com | 1.21% | 72.06x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Web attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airstream Enthusiasts audience is Recreational Vehicles.
| Content Affinity | Composition | Index |
| Recreational Vehicles | 36.01% | 34.60x |
| Motorcycles & Snowmobiles | 7.98% | 23.32x |
| Golf & Boats | 0.03% | 22.07x |
| Handyman Tools | 0.04% | 21.74x |
| Survival Guides | 0.61% | 21.50x |
| Rural Living | 0.20% | 21.10x |
| Trucking | 13.87% | 19.93x |
| Auto Body Upkeep & Repair Researchers | 5.85% | 19.70x |
| Power Tools | 6.46% | 19.48x |
| Home Improvement Contractor | 2.14% | 18.82x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Airstream Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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