Dstillery Audiences

AIRSTREAM ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Airstream Enthusiasts Audience

Below you'll find more information about the Airstream Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Airstream Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Airstream Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airstream Enthusiasts audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 57.64% 38.17x
RV Shoppers 54.21% 33.51x
Camping Enthusiasts 42.42% 28.17x
Xtreme Sports Fans 35.71% 25.60x
Diesel Vehicle Shoppers 37.49% 24.10x
Truck Shoppers 37.88% 23.79x
Model Aircraft and Rocket Hobbyists 34.85% 23.23x
Power Tools Shoppers 33.38% 23.23x
Jeep Vehicle Shoppers 35.75% 23.21x
Car Buyers 34.85% 22.88x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Interest attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airstream Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airstream Enthusiasts audience is REI.

Location Composition Index
REI 0.03% 1.72x
LL Bean 0.01% 1.49x
Jos A. Bank Clothiers 0.32% 1.19x
Chicos 0.08% 1.18x
Mens Wearhouse 0.50% 1.13x
The North Face 0.02% 1.08x
Buckle 0.17% 1.05x
Eddie Bauer 0.03% 1.04x
White House Black Market 0.18% 0.94x
Free People 0.02% 0.87x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Location attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Airstream Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Airstream Enthusiasts audience is fiberglassrv.com.

Website Composition Index
fiberglassrv.com 1.62% 95.97x
camperfinds.com 1.60% 95.52x
vintagecampertrailers.com 1.71% 91.07x
airstreamclassifieds.com 1.67% 88.16x
airforums.com 2.26% 84.12x
rvguide.com 3.37% 78.64x
doityourselfrv.com 7.06% 75.42x
trailerlife.com 1.01% 71.69x
granddesignrv.com 1.73% 68.39x
mhsrv.com 3.48% 65.82x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Web attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airstream Enthusiasts audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 37.58% 27.68x
Handyman Tools 0.05% 18.76x
Motorcycles & Snowmobiles 9.77% 18.28x
Survival Guides 0.71% 17.42x
Power Tools 6.12% 17.12x
Trucking 14.13% 16.92x
Rural Living 0.20% 16.69x
Auto Body Upkeep & Repair Researchers 5.79% 16.13x
Machines & Industrial Supplies 4.08% 15.36x
Golf & Boats 0.03% 15.27x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airstream Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male