Dstillery Audiences

AIRSTREAM ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Airstream Enthusiasts Audience

Below you'll find more information about the Airstream Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Airstream Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Airstream Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airstream Enthusiasts audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 57.28% 55.56x
RV Shoppers 52.82% 49.43x
Camping Enthusiasts 40.83% 42.72x
Commercial Vehicles Shoppers 34.75% 37.19x
Xtreme Sports Fans 36.86% 36.67x
Car Buyers 32.81% 36.03x
Power Tools Shoppers 32.85% 35.87x
Model Aircraft and Rocket Hobbyists 34.32% 35.27x
Jeep Vehicle Shoppers 35.24% 35.13x
Auto Repair Researchers 34.44% 34.68x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Interest attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airstream Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airstream Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.30x
The North Face 0.02% 1.28x
Chicos 0.04% 1.22x
Jos A. Bank Clothiers 0.24% 1.13x
Buckle 0.08% 1.10x
Gymboree 0.02% 1.05x
Mens Wearhouse 0.35% 1.02x
Tommy Bahama 0.01% 0.98x
White House Black Market 0.06% 0.93x
J. Crew 0.02% 0.91x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Location attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Airstream Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Airstream Enthusiasts audience is fiberglassrv.com.

Website Composition Index
fiberglassrv.com 1.55% 106.54x
camperfinds.com 1.73% 103.58x
vintagecampertrailers.com 1.86% 98.76x
airstreamclassifieds.com 1.71% 95.94x
airforums.com 2.04% 95.28x
rvguide.com 3.47% 87.58x
doityourselfrv.com 7.01% 83.96x
expeditionportal.com 1.11% 76.15x
rvtrader.com 42.52% 72.21x
terrytownrv.com 1.21% 72.06x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Web attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airstream Enthusiasts audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 36.01% 34.60x
Motorcycles & Snowmobiles 7.98% 23.32x
Golf & Boats 0.03% 22.07x
Handyman Tools 0.04% 21.74x
Survival Guides 0.61% 21.50x
Rural Living 0.20% 21.10x
Trucking 13.87% 19.93x
Auto Body Upkeep & Repair Researchers 5.85% 19.70x
Power Tools 6.46% 19.48x
Home Improvement Contractor 2.14% 18.82x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airstream Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male