Explore the Airstream Enthusiasts Audience
Below you'll find more information about the Airstream Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Airstream Enthusiasts audience.
INTERESTS
The Airstream Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airstream Enthusiasts audience is RV Owners and Upgraders.
| Interest | Composition | Index |
| RV Owners and Upgraders | 58.38% | 39.13x |
| RV Shoppers | 54.61% | 34.58x |
| Camping Enthusiasts | 42.16% | 29.65x |
| Xtreme Sports Fans | 42.00% | 28.26x |
| Power Tools Shoppers | 37.89% | 27.09x |
| Truck Shoppers | 43.25% | 26.93x |
| Car Buyers | 37.01% | 26.81x |
| Jeep Vehicle Shoppers | 39.94% | 26.61x |
| Product Manuals Researchers | 35.61% | 26.15x |
| Auto Repair Researchers | 38.18% | 26.09x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Interest attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Airstream Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airstream Enthusiasts audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.29% | 1.26x |
| Jos A. Bank Clothiers | 0.28% | 1.24x |
| Patagonia | 0.01% | 1.20x |
| Mens Wearhouse | 0.45% | 1.19x |
| White House Black Market | 0.34% | 1.16x |
| Johnston and Murphy | 0.51% | 1.13x |
| REI | 0.01% | 1.11x |
| Bonobos | 0.08% | 1.09x |
| Columbia | 0.01% | 1.03x |
| Chicos | 0.05% | 0.93x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Location attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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WEBSITES
The Airstream Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Airstream Enthusiasts audience is fiberglassrv.com.
| Website | Composition | Index |
| fiberglassrv.com | 1.43% | 56.38x |
| airstreamclassifieds.com | 1.19% | 55.45x |
| airforums.com | 2.09% | 52.31x |
| rvguide.com | 2.35% | 49.57x |
| doityourselfrv.com | 5.59% | 47.93x |
| mhsrv.com | 1.74% | 46.35x |
| smartrvguide.com | 1.78% | 46.14x |
| rvt.com | 15.38% | 45.82x |
| rvupgradestore.com | 3.65% | 45.66x |
| rvtrader.com | 37.60% | 45.14x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Web attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airstream Enthusiasts audience is Recreational Vehicles.
| Content Affinity | Composition | Index |
| Recreational Vehicles | 28.70% | 26.11x |
| Rural Living | 0.13% | 18.62x |
| Survival Guides | 0.34% | 18.41x |
| Golf & Boats | 0.02% | 18.30x |
| Trucking | 10.95% | 18.20x |
| Motorcycles & Snowmobiles | 9.15% | 17.22x |
| Auto Body Upkeep & Repair Researchers | 4.19% | 17.09x |
| Power Tools | 4.99% | 17.00x |
| Home Improvement Contractor | 1.05% | 16.14x |
| Recreational Motor Sport Enthusiasts | 3.13% | 15.96x |
Composition Percentage:
The overlap percentage between the Airstream Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Airstream Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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