Dstillery Audiences

AIRSTREAM ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Airstream Enthusiasts Audience

Below you'll find more information about the Airstream Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Airstream Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Airstream Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airstream Enthusiasts audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 57.88% 45.70x
RV Shoppers 56.64% 37.39x
Camping Enthusiasts 42.42% 33.96x
Xtreme Sports Fans 39.38% 30.13x
Power Tools Shoppers 35.23% 28.42x
Commercial Vehicles Shoppers 35.37% 27.83x
Car Buyers 36.09% 27.72x
Truck Shoppers 41.24% 27.71x
Product Manuals Researchers 33.36% 27.51x
Diesel Vehicle Shoppers 40.87% 27.28x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Interest attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airstream Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airstream Enthusiasts audience is REI.

Location Composition Index
REI 0.03% 1.61x
Jos A. Bank Clothiers 0.31% 1.22x
Express Outlets 0.01% 1.15x
Lane Bryant 0.05% 1.14x
Mens Wearhouse 0.48% 1.13x
Buckle 0.22% 1.13x
Columbia 0.02% 1.10x
Talbots 0.05% 1.04x
Johnston and Murphy 0.31% 1.04x
Bonobos 0.07% 1.02x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Location attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Airstream Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Airstream Enthusiasts audience is camperfinds.com.

Website Composition Index
camperfinds.com 2.10% 113.21x
fiberglassrv.com 2.37% 109.24x
littlevintagetrailer.com 1.06% 106.83x
vintagecampertrailers.com 2.10% 103.16x
airstreamclassifieds.com 2.21% 101.70x
airforums.com 3.27% 96.22x
rvguide.com 4.35% 88.28x
expeditionportal.com 1.02% 85.37x
trailerlife.com 1.19% 84.78x
doityourselfrv.com 9.34% 84.32x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Web attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airstream Enthusiasts audience is Recreational Vehicles.

Content Affinity Composition Index
Recreational Vehicles 36.16% 27.63x
Survival Guides 0.50% 19.14x
Motorcycles & Snowmobiles 10.01% 19.11x
Rural Living 0.17% 18.39x
Trucking 13.48% 18.02x
Golf & Boats 0.03% 17.95x
Power Tools 6.09% 17.13x
Auto Body Upkeep & Repair Researchers 5.38% 17.12x
Handyman Tools 0.03% 17.03x
Home Improvement Contractor 1.64% 16.03x
Composition Percentage: The overlap percentage between the Airstream Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Airstream Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airstream Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male