Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 3 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 35.75% 20.87x
Retirees 30.32% 19.57x
Retired Assisted Living Shoppers 29.20% 17.58x
Retired Health Insurance Researchers 27.33% 16.69x
Heart Surgery Researchers 25.15% 16.66x
Online Directory Searchers 28.23% 16.51x
Pet Lovers 27.49% 16.27x
Generic Prescription Drug Shoppers 28.00% 16.27x
Menopause Researchers 25.74% 15.97x
Food Delivery Service Users 17.28% 15.96x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.66x
LOFT 0.01% 1.35x
Carhartt 0.19% 1.30x
Buckle 0.01% 1.29x
Lane Bryant 0.01% 1.21x
White House Black Market 0.01% 1.20x
Victoria's Secret 0.01% 1.14x
Express 0.01% 1.14x
Maurices 0.02% 1.10x
Journeys 0.01% 0.96x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is gnd.com.

Website Composition Index
gnd.com 3.30% 33.37x
cityofedmontonnews.com 1.30% 30.97x
thebuzztube.com 1.58% 30.11x
fallbrook247.com 1.12% 29.35x
genealogy.com 4.53% 27.37x
ridiculouslyextraordinary.com 2.69% 27.19x
mdmexclusives.com 1.85% 27.13x
tummytuckhipo.com 1.07% 25.74x
brainstay.com 1.37% 25.55x
xtremerain.com 1.54% 25.50x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.22% 23.05x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 22.02x
Ancestry & Memorial Researchers 3.27% 20.38x
Holiday Gifts 0.23% 13.75x
Right Wing Blogs - Political Activism 0.20% 13.72x
Home Printing 0.06% 12.31x
Home Decoration - Crafts & Kids 0.47% 12.14x
Discount Shopping 0.26% 12.00x
Celebrity Gossip 1.04% 11.63x
Shopping Catalogs 0.81% 11.27x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female