Explore the Ancestry Researchers Audience
Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Ancestry Researchers audience.
INTERESTS
The Ancestry Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry Researchers audience is Retirees.
| Interest | Composition | Index |
| Retirees | 41.72% | 30.91x |
| Family Tree Enthusiasts | 40.22% | 28.56x |
| Retired Health Insurance Researchers | 31.64% | 23.59x |
| Back Pain Sufferers | 30.61% | 22.53x |
| Pain Medication Users | 37.66% | 22.52x |
| Online Directory Searchers | 32.76% | 21.95x |
| Budget Grocery Shoppers | 34.56% | 21.88x |
| Flower & Gift Basket Shoppers | 33.03% | 20.95x |
| Menopause Researchers | 29.32% | 20.39x |
| Country Music Fans | 24.28% | 20.14x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.49x |
| LL Bean | 0.01% | 1.14x |
| Talbots | 0.05% | 1.10x |
| Dressbarn | 0.04% | 1.09x |
| Chicos | 0.04% | 1.09x |
| Carhartt | 0.12% | 1.06x |
| J. Crew | 0.03% | 1.04x |
| Jos A. Bank Clothiers | 0.14% | 1.02x |
| Journeys | 0.04% | 1.00x |
| Hugo Boss | 0.02% | 0.99x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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WEBSITES
The Ancestry Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry Researchers audience is rootsweb.ancestry.com.
| Website | Composition | Index |
| rootsweb.ancestry.com | 1.09% | 131.07x |
| healthination.com | 1.20% | 102.36x |
| mydailyviral.com | 1.15% | 102.28x |
| patriotjournal.com | 1.19% | 87.32x |
| americannews.com | 1.86% | 85.37x |
| patriotchronicle.com | 1.22% | 85.07x |
| shared.us | 1.74% | 85.04x |
| ancestry.com | 10.09% | 84.53x |
| cyndislist.com | 2.18% | 84.40x |
| werelate.org | 2.23% | 83.91x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry Researchers audience is England Tourism.
| Content Affinity | Composition | Index |
| England Tourism | 0.22% | 31.84x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 2.49% | 31.12x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 2.47% | 30.51x |
| Ancestry & Memorial Researchers | 15.73% | 28.38x |
| Right Wing Blogs - Political Activism | 5.94% | 25.08x |
| Discount Shopping | 8.54% | 19.87x |
| Assorted Topics (Car News, Animals, Viral Media) | 7.87% | 19.79x |
| Humor & Entertainment | 2.41% | 18.74x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.30% | 18.35x |
| Celebrity Gossip | 5.25% | 18.07x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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