Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Retirees.

Interest Composition Index
Retirees 35.43% 26.73x
Family Tree Enthusiasts 37.07% 26.52x
Retired Assisted Living Shoppers 30.87% 21.97x
Generic Prescription Drug Shoppers 31.53% 21.72x
Retired Health Insurance Researchers 29.90% 21.42x
Back Pain Sufferers 28.18% 21.07x
Pet Lovers 28.55% 21.04x
Online Directory Searchers 29.60% 20.81x
Heart Surgery Researchers 25.90% 20.70x
Menopause Researchers 27.32% 20.66x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.12x
Old Navy 0.01% 1.09x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is ancestry.com.

Website Composition Index
ancestry.com 1.76% 52.33x
healthypanda.net 2.31% 47.24x
americasspotlight.com 1.07% 44.08x
thebuzztube.com 5.54% 39.94x
gnd.com 7.15% 37.94x
glucocil.com 1.13% 37.83x
familytreemagazine.com 2.00% 37.79x
stantondaily.com 4.81% 36.54x
fallbrook247.com 3.90% 36.02x
celebhour.com 1.65% 35.72x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.61% 31.76x
Ancestry & Memorial Researchers 5.35% 27.17x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 24.26x
Right Wing Blogs - Political Activism 0.44% 18.97x
Discount Shopping 0.72% 18.86x
Shopping Catalogs 1.31% 16.09x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 16.02x
Celebrity Gossip 1.71% 15.60x
Assorted Topics (Car News, Animals, Viral Media) 2.26% 15.06x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.75% 13.58x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female