Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 36.37% 26.44x
Retirees 31.00% 24.59x
Retired Assisted Living Shoppers 29.55% 22.67x
Heart Surgery Researchers 26.23% 21.73x
Retired Health Insurance Researchers 27.32% 21.55x
Online Directory Searchers 28.08% 21.18x
Pet Lovers 29.56% 20.92x
Menopause Researchers 27.11% 20.90x
Generic Prescription Drug Shoppers 26.34% 20.66x
Back Pain Sufferers 28.11% 20.09x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.26x
Carhartt 0.16% 1.21x
Chicos 0.01% 1.19x
Maurices 0.02% 1.15x
Old Navy 0.02% 1.06x
Mens Wearhouse 0.01% 1.04x
Victoria's Secret 0.01% 0.92x
Journeys 0.01% 0.85x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is mdmexclusives.com.

Website Composition Index
mdmexclusives.com 1.22% 40.41x
ridiculouslyextraordinary.com 1.57% 37.85x
genealogy.com 3.99% 37.72x
blitzlift.com 6.19% 36.71x
90skidsonly.com 1.37% 36.14x
topixrewind.com 3.62% 35.44x
gnd.com 1.61% 35.34x
blair.com 3.01% 34.66x
healevate.com 3.09% 34.59x
topix.net 4.22% 34.54x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.09% 23.38x
Ancestry & Memorial Researchers 2.14% 20.74x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 20.11x
Right Wing Blogs - Political Activism 0.13% 15.09x
Holiday Gifts 0.14% 15.09x
Home Decoration - Crafts & Kids 0.26% 14.57x
Home Printing 0.03% 12.76x
Celebrity Gossip 0.74% 12.64x
Senior Care 0.10% 12.60x
Shopping Catalogs 0.60% 12.58x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female