Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 1.8 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Retirees.

Interest Composition Index
Retirees 29.59% 62.88x
Family Tree Enthusiasts 35.34% 61.63x
Home-Made Face Mask Researchers 15.99% 54.38x
Menopause Researchers 28.05% 53.64x
Retired Assisted Living Shoppers 28.75% 52.16x
Generic Prescription Drug Shoppers 26.09% 50.55x
Breast Cancer Fund Raisers 25.11% 50.23x
Online Directory Searchers 27.77% 49.91x
Grandparents 26.79% 49.60x
Celebrity Gossip Fans 23.00% 48.87x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.89x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is purevolume.com.

Website Composition Index
purevolume.com 1.33% 37.65x
blitzlift.com 5.05% 37.59x
topixpassport.com 1.72% 36.70x
braincharm.com 1.68% 36.28x
topixrewind.com 2.69% 36.26x
healevate.com 2.37% 36.20x
lifestylogy.com 1.52% 35.57x
topix.net 2.87% 35.17x
newravel.com 1.96% 35.17x
topixtempo.com 1.79% 34.93x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Online Games for Kids.

Content Affinity Composition Index
Online Games for Kids 2.10% 26.08x
People Search 6.87% 24.53x
Assorted Topics (Events, Tickets, Fitness) 5.89% 21.35x
Medical Diagnostics 3.65% 20.95x
Home Decoration - Crafts & Kids 0.16% 20.72x
Antiques & Auctions 2.38% 20.06x
Entertainment & Viral News 36.33% 18.93x
Celebrity Gossip & Viral News 18.79% 18.88x
Healthcare - Dermatology & Aging 7.01% 18.88x
Furniture & Home Improvement 1.54% 18.64x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female