Explore the Ancestry Researchers Audience
Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Ancestry Researchers audience.
INTERESTS
The Ancestry Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry Researchers audience is Family Tree Enthusiasts.
| Interest | Composition | Index |
| Family Tree Enthusiasts | 30.60% | 26.02x |
| Retirees | 20.32% | 25.99x |
| Home Custom Bedroom Decorators | 6.53% | 23.86x |
| Custom Home Lighting Shoppers | 6.52% | 23.85x |
| Home-Made Face Mask Researchers | 12.08% | 23.75x |
| Heart Surgery Researchers | 15.55% | 23.19x |
| Retired Assisted Living Shoppers | 18.97% | 22.58x |
| Flower Delivery Shoppers | 16.11% | 22.44x |
| Online Health Researchers | 11.13% | 21.70x |
| Menopause Researchers | 16.14% | 21.63x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.43x |
| LOFT | 0.02% | 1.15x |
| Maurices | 0.04% | 1.15x |
| Hollister | 0.01% | 1.15x |
| Carhartt | 0.16% | 1.08x |
| Zumiez | 0.03% | 1.03x |
| White House Black Market | 0.01% | 1.01x |
| Old Navy | 0.02% | 0.87x |
| Gymboree | 0.01% | 0.85x |
| Mens Wearhouse | 0.01% | 0.80x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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WEBSITES
The Ancestry Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry Researchers audience is genealogy.com.
| Website | Composition | Index |
| genealogy.com | 3.32% | 35.04x |
| gnd.com | 3.01% | 32.86x |
| nichetraveler.com | 1.32% | 28.52x |
| twentydaily.com | 1.90% | 27.43x |
| paperela.com | 2.22% | 25.41x |
| serendipitytimes.com | 4.03% | 25.10x |
| factahead.com | 3.28% | 25.06x |
| militarybud.com | 2.39% | 24.97x |
| newstrackerdaily.com | 3.34% | 24.75x |
| financeblvd.com | 1.55% | 24.69x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Ancestry & Memorial Researchers.
| Content Affinity | Composition | Index |
| Ancestry & Memorial Researchers | 1.07% | 19.77x |
| Nutrition & Diabetic Living | 0.07% | 16.96x |
| Shopping Catalogs | 0.14% | 14.14x |
| Natural & Healthy Living Researchers | 0.06% | 13.00x |
| Diabetes Research | 0.03% | 12.72x |
| Humor & Entertainment | 0.25% | 12.43x |
| Celebrity Gossip | 0.33% | 12.14x |
| People Search | 1.64% | 11.17x |
| Free Online Game Players | 0.27% | 10.83x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 2.33% | 10.77x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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