Explore the Ancestry Researchers Audience
Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Ancestry Researchers audience.
INTERESTS
The Ancestry Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry Researchers audience is Retirees.
| Interest | Composition | Index |
| Retirees | 41.73% | 25.54x |
| Medicare Price Shoppers | 40.21% | 24.36x |
| Budget Grocery Shoppers | 31.66% | 19.15x |
| Online Directory Searchers | 29.01% | 18.67x |
| Retired Health Insurance Researchers | 29.60% | 18.47x |
| Pain Medication Users | 35.30% | 18.22x |
| Back Pain Sufferers | 31.16% | 18.12x |
| Country Music Fans | 23.84% | 17.58x |
| Flower & Gift Basket Shoppers | 29.30% | 17.46x |
| Mortgage Researchers | 32.53% | 16.82x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.22x |
| Carhartt | 0.17% | 1.20x |
| Columbia | 0.01% | 1.04x |
| Chicos | 0.03% | 1.03x |
| Abercrombie & Fitch | 0.01% | 0.95x |
| Talbots | 0.03% | 0.91x |
| Dressbarn | 0.03% | 0.89x |
| Ann Taylor | 0.01% | 0.88x |
| Gymboree | 0.02% | 0.85x |
| Brooks Brothers | 0.02% | 0.82x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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WEBSITES
The Ancestry Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry Researchers audience is rootsweb.ancestry.com.
| Website | Composition | Index |
| rootsweb.ancestry.com | 1.53% | 115.24x |
| genealogyinc.com | 0.25% | 113.64x |
| newhorizonsgenealogicalservices.com | 0.29% | 102.27x |
| brainsmuggler.com | 0.52% | 100.34x |
| colonial-settlers-md-va.us | 0.25% | 94.08x |
| healthination.com | 1.62% | 90.00x |
| mydailyviral.com | 1.49% | 89.38x |
| gridread.com | 0.18% | 86.37x |
| wearetests.com | 0.16% | 85.78x |
| dugout.net | 0.24% | 85.75x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 3.17% | 26.20x |
| England Tourism | 0.22% | 24.94x |
| Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 2.38% | 24.02x |
| Ancestry & Memorial Researchers | 15.62% | 22.93x |
| Right Wing Blogs - Political Activism | 7.60% | 19.93x |
| Natural & Healthy Living Researchers | 1.77% | 17.69x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.30% | 17.17x |
| Assorted Topics #11636 (Car News, Animals, Viral Media) | 8.59% | 17.10x |
| Assorted Topics #11657 (Conservative News, Politics, Viral Media) | 15.65% | 16.15x |
| Celebrity Gossip | 5.31% | 14.74x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry Researchers audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999
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