Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Retirees.

Interest Composition Index
Retirees 41.72% 30.91x
Family Tree Enthusiasts 40.22% 28.56x
Retired Health Insurance Researchers 31.64% 23.59x
Back Pain Sufferers 30.61% 22.53x
Pain Medication Users 37.66% 22.52x
Online Directory Searchers 32.76% 21.95x
Budget Grocery Shoppers 34.56% 21.88x
Flower & Gift Basket Shoppers 33.03% 20.95x
Menopause Researchers 29.32% 20.39x
Country Music Fans 24.28% 20.14x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Belk.

Location Composition Index
Belk 0.02% 1.49x
LL Bean 0.01% 1.14x
Talbots 0.05% 1.10x
Dressbarn 0.04% 1.09x
Chicos 0.04% 1.09x
Carhartt 0.12% 1.06x
J. Crew 0.03% 1.04x
Jos A. Bank Clothiers 0.14% 1.02x
Journeys 0.04% 1.00x
Hugo Boss 0.02% 0.99x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is rootsweb.ancestry.com.

Website Composition Index
rootsweb.ancestry.com 1.09% 131.07x
healthination.com 1.20% 102.36x
mydailyviral.com 1.15% 102.28x
patriotjournal.com 1.19% 87.32x
americannews.com 1.86% 85.37x
patriotchronicle.com 1.22% 85.07x
shared.us 1.74% 85.04x
ancestry.com 10.09% 84.53x
cyndislist.com 2.18% 84.40x
werelate.org 2.23% 83.91x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.22% 31.84x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 2.49% 31.12x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 2.47% 30.51x
Ancestry & Memorial Researchers 15.73% 28.38x
Right Wing Blogs - Political Activism 5.94% 25.08x
Discount Shopping 8.54% 19.87x
Assorted Topics (Car News, Animals, Viral Media) 7.87% 19.79x
Humor & Entertainment 2.41% 18.74x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.30% 18.35x
Celebrity Gossip 5.25% 18.07x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female