Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Retirees.

Interest Composition Index
Retirees 40.78% 54.67x
Family Tree Enthusiasts 38.60% 51.35x
Budget Grocery Shoppers 29.85% 42.92x
Retired Health Insurance Researchers 29.40% 42.60x
Online Directory Searchers 31.27% 41.22x
Pain Medication Users 35.86% 40.40x
Senior Living Center Researchers 31.54% 39.97x
Back Pain Sufferers 30.12% 38.99x
Retired Assisted Living Shoppers 29.03% 38.65x
TV Game Show Fans 29.89% 37.26x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.16x
Jos A. Bank Clothiers 0.21% 1.11x
Mens Wearhouse 0.33% 1.08x
Buckle 0.07% 1.00x
Lane Bryant 0.03% 0.96x
Chicos 0.03% 0.92x
Gymboree 0.01% 0.90x
Talbots 0.02% 0.85x
Express 0.01% 0.84x
Old Navy 0.04% 0.83x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is healthination.com.

Website Composition Index
healthination.com 1.01% 80.38x
patriotjournal.com 1.02% 69.42x
shared.us 1.51% 69.21x
ancestry.com 8.84% 68.40x
cyndislist.com 2.04% 67.84x
americannews.com 1.55% 67.84x
patriotchronicle.com 1.03% 67.55x
werelate.org 2.11% 66.42x
rightbrainnews.com 1.38% 65.91x
worldpoliticus.com 1.70% 64.76x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 2.00% 39.21x
England Tourism 0.20% 37.40x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 2.25% 36.43x
Ancestry & Memorial Researchers 15.01% 32.30x
Right Wing Blogs - Political Activism 4.99% 28.14x
Discount Shopping 7.28% 23.91x
Celebrity Gossip 4.77% 22.56x
Humor & Entertainment 2.19% 21.64x
Assorted Topics (Car News, Animals, Viral Media) 7.22% 21.57x
Natural & Healthy Living Researchers 1.67% 20.81x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female