Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 2.2 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Retirees.

Interest Composition Index
Retirees 40.13% 50.98x
Family Tree Enthusiasts 38.70% 47.12x
Budget Grocery Shoppers 29.84% 40.08x
Retired Health Insurance Researchers 29.56% 39.82x
Online Directory Searchers 32.63% 38.23x
Back Pain Sufferers 27.79% 37.88x
TV Game Show Fans 28.30% 37.81x
Pain Medication Users 35.43% 37.73x
Senior Living Center Researchers 32.69% 36.52x
Retired Assisted Living Shoppers 29.39% 36.51x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Belk.

Location Composition Index
Belk 0.01% 1.63x
Mens Wearhouse 0.45% 1.25x
Jos A. Bank Clothiers 0.27% 1.21x
Buckle 0.15% 1.16x
Lane Bryant 0.04% 1.12x
Talbots 0.04% 1.06x
Dressbarn 0.04% 1.01x
Old Navy 0.07% 0.92x
Chicos 0.05% 0.92x
White House Black Market 0.15% 0.92x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is shared.us.

Website Composition Index
shared.us 1.45% 78.71x
ancestry.com 8.71% 76.59x
americannews.com 1.45% 75.50x
rightbrainnews.com 1.32% 74.74x
cyndislist.com 2.17% 74.69x
billiongraves.com 1.08% 73.99x
werelate.org 2.31% 73.87x
worldpoliticus.com 1.58% 72.31x
usanewsflash.com 2.34% 71.77x
detonate.com 2.33% 71.37x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.85% 37.87x
England Tourism 0.20% 37.84x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 2.27% 35.86x
Ancestry & Memorial Researchers 14.98% 30.63x
Right Wing Blogs - Political Activism 4.65% 26.77x
Discount Shopping 6.91% 23.67x
Celebrity Gossip 4.60% 23.17x
Humor & Entertainment 2.18% 20.92x
Shopping Catalogs 4.34% 20.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.30% 19.59x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female