Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 1.3 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 51.42% 61.79x
Online Directory Searchers 21.52% 60.13x
Restaurant Menu Researchers 16.06% 39.79x
Flower Delivery Shoppers 12.35% 39.05x
Food Delivery Service Users 7.24% 37.54x
Retired Budget Healthcare Shoppers 23.85% 34.67x
Gas Discount Researchers 7.87% 33.28x
Generic Prescription Drug Shoppers 15.89% 33.10x
Antiquing Enthusiasts 24.45% 32.35x
Halloween Thrill Seekers 24.85% 32.10x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Maurices.

Location Composition Index
Maurices 0.03% 1.80x
Urban Outfitters 0.01% 1.39x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is theancestorhunt.com.

Website Composition Index
theancestorhunt.com 1.29% 56.50x
genealogy.com 3.42% 55.62x
newspapers.com 12.63% 55.04x
remembering.ca 1.43% 52.10x
rootsweb.com 11.28% 50.31x
thelifeandtimesofhollywood.com 1.14% 38.72x
tributes.com 12.39% 37.46x
funeral.com 1.31% 35.58x
findagrave.com 54.84% 35.20x
rollerfuneralhomes.com 1.74% 34.31x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 2.19% 33.04x
People Search 1.95% 21.53x
Celebrity Gossip 0.22% 17.87x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.11% 17.76x
Spam Call Number Searchers 0.10% 16.30x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.26% 16.19x
Charity Walks 0.94% 15.79x
Numerology & Astrology 0.11% 15.05x
Humor & Entertainment 0.14% 14.39x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.38% 13.72x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female