Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 2 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 30.60% 26.02x
Retirees 20.32% 25.99x
Home Custom Bedroom Decorators 6.53% 23.86x
Custom Home Lighting Shoppers 6.52% 23.85x
Home-Made Face Mask Researchers 12.08% 23.75x
Heart Surgery Researchers 15.55% 23.19x
Retired Assisted Living Shoppers 18.97% 22.58x
Flower Delivery Shoppers 16.11% 22.44x
Online Health Researchers 11.13% 21.70x
Menopause Researchers 16.14% 21.63x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.43x
LOFT 0.02% 1.15x
Maurices 0.04% 1.15x
Hollister 0.01% 1.15x
Carhartt 0.16% 1.08x
Zumiez 0.03% 1.03x
White House Black Market 0.01% 1.01x
Old Navy 0.02% 0.87x
Gymboree 0.01% 0.85x
Mens Wearhouse 0.01% 0.80x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is genealogy.com.

Website Composition Index
genealogy.com 3.32% 35.04x
gnd.com 3.01% 32.86x
nichetraveler.com 1.32% 28.52x
twentydaily.com 1.90% 27.43x
paperela.com 2.22% 25.41x
serendipitytimes.com 4.03% 25.10x
factahead.com 3.28% 25.06x
militarybud.com 2.39% 24.97x
newstrackerdaily.com 3.34% 24.75x
financeblvd.com 1.55% 24.69x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 1.07% 19.77x
Nutrition & Diabetic Living 0.07% 16.96x
Shopping Catalogs 0.14% 14.14x
Natural & Healthy Living Researchers 0.06% 13.00x
Diabetes Research 0.03% 12.72x
Humor & Entertainment 0.25% 12.43x
Celebrity Gossip 0.33% 12.14x
People Search 1.64% 11.17x
Free Online Game Players 0.27% 10.83x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 2.33% 10.77x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female