Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Retirees.

Interest Composition Index
Retirees 41.06% 27.06x
Budget Grocery Shoppers 31.36% 20.08x
Online Directory Searchers 29.69% 19.73x
Retired Health Insurance Researchers 30.26% 19.61x
Pain Medication Users 36.14% 19.47x
Back Pain Sufferers 30.91% 19.26x
Flower & Gift Basket Shoppers 29.42% 18.97x
Retired Assisted Living Shoppers 27.65% 18.65x
Automotive Racing Enthusiasts 23.55% 18.32x
Senior Living Center Researchers 33.49% 18.20x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.14x
Belk 0.01% 1.03x
Lane Bryant 0.03% 0.98x
LL Bean 0.00% 0.95x
Chicos 0.04% 0.93x
Dressbarn 0.03% 0.93x
Express Outlets 0.00% 0.88x
Aeropostale 0.03% 0.87x
Talbots 0.03% 0.81x
Journeys 0.02% 0.79x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is rootsweb.ancestry.com.

Website Composition Index
rootsweb.ancestry.com 1.31% 117.32x
healthination.com 1.41% 91.83x
mydailyviral.com 1.32% 90.93x
ancestry.com 10.82% 79.18x
cyndislist.com 2.08% 78.85x
werelate.org 2.11% 78.64x
thedailylife.com 1.18% 77.38x
patriotjournal.com 1.40% 77.25x
americannews.com 2.22% 76.52x
patriotchronicle.com 1.43% 75.20x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 2.86% 26.40x
England Tourism 0.21% 26.07x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 2.52% 25.27x
Ancestry & Memorial Researchers 15.82% 24.04x
Right Wing Blogs - Political Activism 6.75% 21.48x
Assorted Topics #11636 (Car News, Animals, Viral Media) 8.30% 17.22x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.31% 17.04x
Natural & Healthy Living Researchers 1.75% 16.94x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 15.04% 15.97x
Discount Shopping 9.36% 15.78x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female