Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Retirees.

Interest Composition Index
Retirees 41.73% 25.54x
Medicare Price Shoppers 40.21% 24.36x
Budget Grocery Shoppers 31.66% 19.15x
Online Directory Searchers 29.01% 18.67x
Retired Health Insurance Researchers 29.60% 18.47x
Pain Medication Users 35.30% 18.22x
Back Pain Sufferers 31.16% 18.12x
Country Music Fans 23.84% 17.58x
Flower & Gift Basket Shoppers 29.30% 17.46x
Mortgage Researchers 32.53% 16.82x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Belk.

Location Composition Index
Belk 0.01% 1.22x
Carhartt 0.17% 1.20x
Columbia 0.01% 1.04x
Chicos 0.03% 1.03x
Abercrombie & Fitch 0.01% 0.95x
Talbots 0.03% 0.91x
Dressbarn 0.03% 0.89x
Ann Taylor 0.01% 0.88x
Gymboree 0.02% 0.85x
Brooks Brothers 0.02% 0.82x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is rootsweb.ancestry.com.

Website Composition Index
rootsweb.ancestry.com 1.53% 115.24x
genealogyinc.com 0.25% 113.64x
newhorizonsgenealogicalservices.com 0.29% 102.27x
brainsmuggler.com 0.52% 100.34x
colonial-settlers-md-va.us 0.25% 94.08x
healthination.com 1.62% 90.00x
mydailyviral.com 1.49% 89.38x
gridread.com 0.18% 86.37x
wearetests.com 0.16% 85.78x
dugout.net 0.24% 85.75x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 3.17% 26.20x
England Tourism 0.22% 24.94x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 2.38% 24.02x
Ancestry & Memorial Researchers 15.62% 22.93x
Right Wing Blogs - Political Activism 7.60% 19.93x
Natural & Healthy Living Researchers 1.77% 17.69x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.30% 17.17x
Assorted Topics #11636 (Car News, Animals, Viral Media) 8.59% 17.10x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 15.65% 16.15x
Celebrity Gossip 5.31% 14.74x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999