Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Retirees.

Interest Composition Index
Retirees 42.60% 31.51x
Family Tree Enthusiasts 39.90% 30.71x
Retired Health Insurance Researchers 33.66% 26.27x
Budget Grocery Shoppers 32.45% 26.01x
Retired Assisted Living Shoppers 33.50% 25.41x
Pain Medication Users 36.37% 24.93x
Online Directory Searchers 35.23% 24.89x
Back Pain Sufferers 31.99% 24.55x
Senior Living Center Researchers 34.41% 24.06x
TV Game Show Fans 30.46% 23.98x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Buckle.

Location Composition Index
Buckle 0.25% 1.29x
Mens Wearhouse 0.41% 1.19x
Jos A. Bank Clothiers 0.24% 1.18x
White House Black Market 0.27% 1.10x
Johnston and Murphy 0.35% 1.03x
Journeys 0.04% 1.00x
Talbots 0.03% 0.97x
Dressbarn 0.04% 0.93x
Bonobos 0.05% 0.92x
Eddie Bauer 0.02% 0.85x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is usanewsflash.com.

Website Composition Index
usanewsflash.com 1.33% 47.45x
worldnewspolitics.com 1.17% 46.97x
ancestry.com 5.09% 46.83x
werelate.org 1.43% 46.60x
mydailyquizz.com 1.19% 46.24x
cyndislist.com 1.31% 45.83x
americasspotlight.com 2.22% 45.05x
detonate.com 1.24% 44.60x
kingofwake.tv 1.09% 44.46x
ridertv.com 1.12% 44.33x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.50% 26.24x
England Tourism 0.12% 25.43x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.04% 25.30x
Ancestry & Memorial Researchers 10.51% 22.22x
Right Wing Blogs - Political Activism 3.05% 19.74x
Discount Shopping 4.41% 18.38x
Celebrity Gossip 3.06% 17.13x
Shopping Catalogs 2.89% 15.84x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 15.82x
Humor & Entertainment 1.58% 15.53x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female