Explore the Ancestry Researchers Audience
Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Ancestry Researchers audience.
INTERESTS
The Ancestry Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry Researchers audience is Retirees.
| Interest | Composition | Index |
| Retirees | 42.60% | 31.51x |
| Family Tree Enthusiasts | 39.90% | 30.71x |
| Retired Health Insurance Researchers | 33.66% | 26.27x |
| Budget Grocery Shoppers | 32.45% | 26.01x |
| Retired Assisted Living Shoppers | 33.50% | 25.41x |
| Pain Medication Users | 36.37% | 24.93x |
| Online Directory Searchers | 35.23% | 24.89x |
| Back Pain Sufferers | 31.99% | 24.55x |
| Senior Living Center Researchers | 34.41% | 24.06x |
| TV Game Show Fans | 30.46% | 23.98x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Curious about what else the Ancestry Researchers audience is interested in?
Sign Up
APPAREL RETAILERS
The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.25% | 1.29x |
| Mens Wearhouse | 0.41% | 1.19x |
| Jos A. Bank Clothiers | 0.24% | 1.18x |
| White House Black Market | 0.27% | 1.10x |
| Johnston and Murphy | 0.35% | 1.03x |
| Journeys | 0.04% | 1.00x |
| Talbots | 0.03% | 0.97x |
| Dressbarn | 0.04% | 0.93x |
| Bonobos | 0.05% | 0.92x |
| Eddie Bauer | 0.02% | 0.85x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Want to find more of the Ancestry Researchers audience in the real world?
Sign Up
WEBSITES
The Ancestry Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry Researchers audience is usanewsflash.com.
| Website | Composition | Index |
| usanewsflash.com | 1.33% | 47.45x |
| worldnewspolitics.com | 1.17% | 46.97x |
| ancestry.com | 5.09% | 46.83x |
| werelate.org | 1.43% | 46.60x |
| mydailyquizz.com | 1.19% | 46.24x |
| cyndislist.com | 1.31% | 45.83x |
| americasspotlight.com | 2.22% | 45.05x |
| detonate.com | 1.24% | 44.60x |
| kingofwake.tv | 1.09% | 44.46x |
| ridertv.com | 1.12% | 44.33x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Want to see more of the websites the Ancestry Researchers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).
| Content Affinity | Composition | Index |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 1.50% | 26.24x |
| England Tourism | 0.12% | 25.43x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 1.04% | 25.30x |
| Ancestry & Memorial Researchers | 10.51% | 22.22x |
| Right Wing Blogs - Political Activism | 3.05% | 19.74x |
| Discount Shopping | 4.41% | 18.38x |
| Celebrity Gossip | 3.06% | 17.13x |
| Shopping Catalogs | 2.89% | 15.84x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.20% | 15.82x |
| Humor & Entertainment | 1.58% | 15.53x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Want to see more of the Content Affinities the Ancestry Researchers audience visits?
Sign Up
DEMOGRAPHICS
The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Ancestry Researchers audience?
Sign Up