Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 4.3 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Retirees.

Interest Composition Index
Retirees 39.76% 33.12x
Family Tree Enthusiasts 38.66% 32.22x
Retired Health Insurance Researchers 32.28% 27.86x
Retired Assisted Living Shoppers 32.08% 27.66x
Generic Prescription Drug Shoppers 33.94% 27.19x
Budget Grocery Shoppers 30.90% 27.11x
Online Directory Searchers 32.19% 26.54x
Pain Medication Users 33.79% 26.26x
Back Pain Sufferers 32.15% 25.84x
Heart Surgery Researchers 29.04% 25.75x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.64x
Belk 0.01% 1.54x
Talbots 0.03% 1.14x
Chicos 0.04% 1.10x
Journeys 0.04% 1.08x
Brooks Brothers 0.02% 1.05x
Dressbarn 0.03% 1.04x
Lane Bryant 0.03% 1.01x
Eddie Bauer 0.02% 0.99x
Jos A. Bank Clothiers 0.05% 0.96x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is ancestry.com.

Website Composition Index
ancestry.com 3.81% 51.14x
usanewsflash.com 1.02% 50.39x
americasspotlight.com 1.80% 48.83x
werelate.org 1.19% 47.68x
healthypanda.net 3.04% 47.06x
cyndislist.com 1.11% 46.67x
lockerroomvip.com 1.55% 46.04x
westernjournalism.com 1.21% 45.04x
frank151.com 1.29% 45.01x
reinventingaging.org 1.59% 44.55x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.15% 29.25x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.73% 27.85x
England Tourism 0.09% 26.55x
Ancestry & Memorial Researchers 8.44% 24.25x
Right Wing Blogs - Political Activism 2.36% 22.33x
Discount Shopping 3.24% 20.94x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 18.39x
Shopping Catalogs 2.23% 17.89x
Celebrity Gossip 2.56% 17.29x
Humor & Entertainment 1.27% 17.27x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female