Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 33.33% 24.76x
Retirees 26.96% 22.99x
Heart Surgery Researchers 22.60% 20.31x
Home-Made Face Mask Researchers 16.66% 20.28x
Retired Assisted Living Shoppers 24.81% 20.12x
Menopause Researchers 23.13% 19.91x
Pet Lovers 25.78% 19.77x
Generic Prescription Drug Shoppers 23.78% 18.96x
Breast Cancer Fund Raisers 19.09% 18.86x
Grandparents 21.29% 18.70x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.40x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is blitzlift.com.

Website Composition Index
blitzlift.com 3.10% 37.68x
ancestry.com 2.18% 37.45x
topixrewind.com 1.44% 37.36x
topix.net 1.39% 36.82x
blair.com 1.29% 35.32x
healevate.com 1.35% 35.15x
genealogy.com 3.99% 34.57x
topixpawsome.com 1.05% 34.29x
topixoffbeat.com 3.11% 34.24x
newravel.com 1.08% 33.21x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 1.47% 24.13x
Home Decoration - Crafts & Kids 0.07% 19.48x
Vitamin Shoppers 0.17% 15.69x
Custom Gifts 0.15% 15.27x
Pharmacy 0.61% 15.24x
Holiday Gifts 0.03% 14.38x
Right Wing Blogs - Political Activism 0.06% 13.55x
People Search 4.20% 13.49x
Celebrity Gossip 0.61% 13.39x
Free Online Game Players 0.50% 13.24x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female