Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 35.52% 25.51x
Retirees 32.92% 24.94x
Retired Assisted Living Shoppers 29.68% 21.43x
Retired Health Insurance Researchers 27.75% 20.98x
Generic Prescription Drug Shoppers 28.55% 20.83x
Online Directory Searchers 27.97% 20.66x
Back Pain Sufferers 27.48% 19.72x
Pet Lovers 28.97% 19.62x
Pain Medication Users 28.09% 19.56x
Menopause Researchers 26.32% 19.47x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.31x
Victoria's Secret 0.01% 1.21x
Carhartt 0.17% 1.21x
Maurices 0.02% 1.15x
Mens Wearhouse 0.01% 1.03x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is ancestry.com.

Website Composition Index
ancestry.com 1.08% 51.38x
healthypanda.net 1.42% 46.58x
thebuzztube.com 3.43% 38.74x
familytreemagazine.com 1.42% 38.59x
gnd.com 5.21% 37.82x
fallbrook247.com 2.38% 36.73x
dailyspikes.com 1.16% 35.86x
historicalhistory.com 1.37% 35.77x
celebhour.com 1.15% 35.64x
stantondaily.com 2.33% 35.55x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.41% 30.06x
Ancestry & Memorial Researchers 4.10% 25.61x
Right Wing Blogs - Political Activism 0.32% 18.27x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 17.36x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 15.87x
Discount Shopping 0.42% 15.69x
Celebrity Gossip 1.38% 14.34x
Home Decoration - Crafts & Kids 0.66% 14.00x
Senior Care 0.31% 13.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.83x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female