Explore the Ancestry Researchers Audience
Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Ancestry Researchers audience.
INTERESTS
The Ancestry Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry Researchers audience is Family Tree Enthusiasts.
| Interest | Composition | Index |
| Family Tree Enthusiasts | 51.42% | 61.79x |
| Online Directory Searchers | 21.52% | 60.13x |
| Restaurant Menu Researchers | 16.06% | 39.79x |
| Flower Delivery Shoppers | 12.35% | 39.05x |
| Food Delivery Service Users | 7.24% | 37.54x |
| Retired Budget Healthcare Shoppers | 23.85% | 34.67x |
| Gas Discount Researchers | 7.87% | 33.28x |
| Generic Prescription Drug Shoppers | 15.89% | 33.10x |
| Antiquing Enthusiasts | 24.45% | 32.35x |
| Halloween Thrill Seekers | 24.85% | 32.10x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.80x |
| Urban Outfitters | 0.01% | 1.39x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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WEBSITES
The Ancestry Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry Researchers audience is theancestorhunt.com.
| Website | Composition | Index |
| theancestorhunt.com | 1.29% | 56.50x |
| genealogy.com | 3.42% | 55.62x |
| newspapers.com | 12.63% | 55.04x |
| remembering.ca | 1.43% | 52.10x |
| rootsweb.com | 11.28% | 50.31x |
| thelifeandtimesofhollywood.com | 1.14% | 38.72x |
| tributes.com | 12.39% | 37.46x |
| funeral.com | 1.31% | 35.58x |
| findagrave.com | 54.84% | 35.20x |
| rollerfuneralhomes.com | 1.74% | 34.31x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Ancestry & Memorial Researchers.
| Content Affinity | Composition | Index |
| Ancestry & Memorial Researchers | 2.19% | 33.04x |
| People Search | 1.95% | 21.53x |
| Celebrity Gossip | 0.22% | 17.87x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.11% | 17.76x |
| Spam Call Number Searchers | 0.10% | 16.30x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.26% | 16.19x |
| Charity Walks | 0.94% | 15.79x |
| Numerology & Astrology | 0.11% | 15.05x |
| Humor & Entertainment | 0.14% | 14.39x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 1.38% | 13.72x |
Composition Percentage:
The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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