Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 1.4 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 59.10% 61.19x
Online Directory Searchers 35.36% 49.84x
Heart Surgery Researchers 18.54% 42.82x
Nashville Activity Researchers 7.40% 38.58x
Marines 23.77% 38.32x
Retired Assisted Living Shoppers 22.47% 37.47x
Cholesterol Researchers 7.40% 35.82x
Orlando Activities Researchers 2.86% 34.53x
Flower Delivery Shoppers 16.90% 33.04x
Retired Budget Healthcare Shoppers 21.86% 32.57x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Maurices.

Location Composition Index
Maurices 0.04% 1.42x
White House Black Market 0.02% 1.29x
Mens Wearhouse 0.01% 1.26x
Buckle 0.02% 1.22x
Dressbarn 0.01% 1.22x
Lululemon 0.01% 1.13x
Talbots 0.01% 1.12x
H&M 0.01% 1.06x
Chicos 0.01% 1.04x
Old Navy 0.02% 1.04x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is theancestorhunt.com.

Website Composition Index
theancestorhunt.com 1.81% 72.04x
genealogy.com 4.92% 69.91x
newspapers.com 19.33% 58.27x
rootsweb.com 14.73% 57.31x
whoareyoumadeof.com 1.10% 47.46x
remembering.ca 2.19% 45.56x
forensicfilesnow.com 1.26% 38.44x
collectorsweekly.com 1.86% 37.49x
locatefamily.com 1.09% 36.75x
findagrave.com 65.55% 36.14x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 2.57% 38.20x
People Search 3.32% 25.37x
Celebrity Gossip 0.38% 21.03x
Numerology & Astrology 0.15% 16.77x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.29% 16.39x
Charity Walks 1.60% 16.23x
Antiques & Auctions 1.68% 15.97x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.07% 15.24x
Spam Call Number Searchers 0.24% 14.37x
Historical Information - Museums & Libraries 0.56% 14.18x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female