Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 33.71% 27.47x
Retirees 25.99% 25.56x
Home-Made Face Mask Researchers 16.04% 24.09x
Retired Assisted Living Shoppers 24.08% 22.37x
Heart Surgery Researchers 20.94% 22.02x
Menopause Researchers 22.24% 21.63x
Pet Lovers 24.07% 21.41x
Generic Prescription Drug Shoppers 24.14% 21.40x
Breast Cancer Fund Raisers 18.19% 20.95x
Grandparents 20.50% 20.86x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.27x
Old Navy 0.04% 1.27x
Dressbarn 0.02% 1.15x
Mens Wearhouse 0.03% 1.11x
Carhartt 0.20% 1.07x
Chicos 0.02% 0.94x
Hollister 0.01% 0.91x
Zumiez 0.01% 0.90x
Victoria's Secret 0.02% 0.90x
Banana Republic 0.01% 0.89x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is ancestry.com.

Website Composition Index
ancestry.com 1.46% 41.96x
blitzlift.com 1.91% 40.01x
topixoffbeat.com 1.75% 36.96x
scribol.com 1.62% 36.36x
genealogy.com 3.96% 34.22x
lawyersblvd.com 1.63% 31.28x
gnd.com 2.64% 31.27x
hashtagchatter.com 2.94% 30.18x
greeningz.com 2.43% 29.96x
idolator.com 1.89% 28.94x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 1.19% 21.91x
Custom Gifts 0.09% 18.57x
Party Suppliers 0.12% 16.63x
Vitamin Shoppers 0.07% 15.60x
Natural & Healthy Living Researchers 0.26% 15.49x
Pharmacy 0.36% 15.49x
Free Online Game Players 0.42% 14.63x
People Search 3.15% 13.77x
Celebrity Gossip 0.56% 13.57x
Food Cluster 0.04% 13.41x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female