Dstillery Audiences

ANCESTRY RESEARCHERS

Audience Size: 4.2 Million Devices

Explore the Ancestry Researchers Audience

Below you'll find more information about the Ancestry Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Ancestry Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 40.30% 26.77x
Retirees 42.55% 26.67x
Retired Assisted Living Shoppers 35.01% 22.78x
Retired Health Insurance Researchers 35.21% 22.72x
Heart Surgery Researchers 30.04% 21.76x
Online Directory Searchers 35.83% 21.63x
Budget Grocery Shoppers 32.95% 21.53x
Generic Prescription Drug Shoppers 38.94% 21.53x
Back Pain Sufferers 32.91% 21.28x
Pain Medication Users 36.04% 21.12x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.15x
Ralph Lauren 0.01% 1.07x
Dressbarn 0.03% 1.04x
Chicos 0.04% 1.02x
Lane Bryant 0.03% 1.01x
Mens Wearhouse 0.05% 1.00x
Jos A. Bank Clothiers 0.03% 0.99x
Madewell 0.02% 0.96x
The Childrens Place 0.06% 0.95x
Talbots 0.02% 0.93x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Location attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry Researchers audience is ancestry.com.

Website Composition Index
ancestry.com 2.66% 47.35x
healthypanda.net 2.54% 42.72x
werelate.org 1.02% 42.22x
americasspotlight.com 1.32% 42.06x
lockerroomvip.com 1.07% 39.98x
iflmylife.com 3.44% 38.76x
thebuzztube.com 6.53% 37.71x
bitlanders.com 1.27% 36.84x
postpopular.com 1.19% 36.03x
glucocil.com 1.25% 35.48x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Web attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry Researchers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.99% 28.33x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.55% 26.53x
England Tourism 0.08% 25.80x
Ancestry & Memorial Researchers 7.65% 23.26x
Right Wing Blogs - Political Activism 1.63% 22.83x
Discount Shopping 2.64% 20.00x
ISPs & Local Services 0.03% 18.54x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 16.81x
Cars, Travel & Food 0.29% 16.69x
Shopping Catalogs 2.03% 16.10x
Composition Percentage: The overlap percentage between the Ancestry Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female