Dstillery Audiences

ANIME FANS

Audience Size: 4.5 Million Devices

Explore the Anime Fans Audience

Below you'll find more information about the Anime Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Anime Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Anime Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anime Fans audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 51.91% 33.06x
Video Gamers 54.18% 32.96x
eSports Enthusiasts 56.81% 32.15x
Gamers 56.48% 31.76x
PokemonGo Fans 56.89% 30.99x
Nintendo Enthusiasts 52.18% 29.37x
Hearthstone Video Game Fans 49.64% 28.07x
Xbox Enthusiasts 52.33% 27.83x
Minecraft Video Game Fans 55.23% 27.55x
Meme Users 51.14% 27.07x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Interest attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anime Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anime Fans audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 1.85x
Columbia 0.01% 1.68x
Patagonia 0.01% 1.56x
American Apparel 0.04% 1.52x
Bonobos 0.02% 1.46x
Ann Taylor 0.02% 1.45x
Urban Outfitters 0.05% 1.43x
Forever 21 0.07% 1.40x
Zumiez 0.11% 1.40x
Hollister 0.07% 1.38x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Location attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Anime Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Anime Fans audience is mangarock.com.

Website Composition Index
mangarock.com 2.97% 61.60x
gonintendo.com 2.74% 57.27x
zerochan.net 1.10% 57.22x
anime-planet.com 5.66% 55.75x
animenewsnetwork.com 11.89% 51.65x
hardcoregamer.com 1.92% 51.57x
myanimelist.net 11.62% 50.17x
novelupdates.com 3.08% 49.62x
pokemoncenter.com 1.18% 49.35x
gematsu.com 6.83% 48.52x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Web attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anime Fans audience is Anime.

Content Affinity Composition Index
Anime 16.37% 26.54x
Roleplay & Fantasy Games 1.05% 25.54x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.15% 22.37x
Studio & Franchise Video Game Players 7.87% 21.05x
Content Streamers & Downloaders 0.04% 19.27x
PC Gamers 26.12% 18.73x
Parenting & Nutrition 0.03% 18.51x
Drawing & Animation 0.18% 18.35x
Magic & Games 6.19% 16.84x
Fantasy Name Generators 11.12% 16.30x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Content Affinity attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anime Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male