Dstillery Audiences

ANIME FANS

Audience Size: 3.5 Million Devices

Explore the Anime Fans Audience

Below you'll find more information about the Anime Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Anime Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Anime Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anime Fans audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 38.32% 25.48x
eSports Enthusiasts 43.04% 25.06x
PokemonGo Fans 41.71% 24.91x
Movie and Game Review Readers 32.77% 23.09x
Minecraft Video Game Fans 47.04% 22.31x
Nintendo Enthusiasts 40.93% 20.96x
Hearthstone Video Game Fans 42.37% 20.79x
Diablo Video Game Fans 43.30% 20.47x
Virtual Reality Enthusiasts 34.42% 19.48x
Xbox Enthusiasts 43.44% 19.18x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Interest attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anime Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anime Fans audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.72x
Supreme 0.01% 1.61x
Club Monaco 0.02% 1.40x
Free People 0.03% 1.37x
Michael Kors 0.03% 1.32x
American Apparel 0.05% 1.30x
Zara 0.04% 1.26x
Everlane 0.00% 1.26x
Joe's Jeans 0.01% 1.23x
Abercrombie & Fitch 0.06% 1.21x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Location attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Anime Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Anime Fans audience is myanimelist.net.

Website Composition Index
myanimelist.net 1.22% 92.98x
mangareader.net 1.20% 91.53x
zerochan.net 1.33% 88.15x
anime-expo.org 1.50% 77.10x
watchcartoononline.com 4.04% 74.82x
animenewsnetwork.com 5.63% 71.88x
strawpoll.com 2.08% 70.04x
otakukart.com 1.18% 69.07x
usagundamstore.com 1.06% 68.33x
smashboards.com 2.05% 64.31x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Web attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anime Fans audience is Anime.

Content Affinity Composition Index
Anime 14.15% 26.13x
Roleplay & Fantasy Games 0.91% 24.29x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.46% 20.74x
PC Gamers 19.93% 20.44x
Parenting & Nutrition 0.17% 19.56x
Drawing & Animation 0.31% 18.78x
Studio & Franchise Video Game Players 11.04% 18.16x
K-Pop 2.95% 17.36x
Fantasy Name Generators 10.00% 16.40x
Magic & Games 4.76% 16.23x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Content Affinity attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anime Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male