Dstillery Audiences

ANIME FANS

Audience Size: 3.4 Million Devices

Explore the Anime Fans Audience

Below you'll find more information about the Anime Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Anime Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Anime Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anime Fans audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 37.98% 23.97x
PokemonGo Fans 42.85% 23.12x
eSports Enthusiasts 43.70% 23.08x
Movie and Game Review Readers 32.40% 22.19x
Nintendo Enthusiasts 41.06% 19.47x
Online Role Playing Game Enthusiasts 38.62% 18.85x
Xbox Enthusiasts 42.71% 18.80x
Pokemon Enthusiasts 39.54% 16.76x
Super Mario Bros Fans 37.93% 16.73x
Video Gamers 61.41% 16.67x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Interest attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anime Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anime Fans audience is American Apparel.

Location Composition Index
American Apparel 0.05% 1.54x
Zara 0.04% 1.38x
Lorna Jane 0.01% 1.36x
Michael Kors 0.03% 1.31x
H&M 0.06% 1.28x
Ann Taylor 0.02% 1.24x
LL Bean 0.01% 1.22x
Intermix 0.01% 1.20x
Free People 0.02% 1.20x
Uniqlo 0.02% 1.20x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Location attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Anime Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Anime Fans audience is siliconera.com.

Website Composition Index
siliconera.com 7.08% 54.31x
destructoid.com 11.93% 45.51x
nexusmods.com 6.58% 44.47x
watchcartoononline.com 5.80% 43.01x
dotesports.com 6.51% 42.94x
eventhubs.com 6.11% 42.18x
primagames.com 10.27% 40.96x
gameinformer.com 9.58% 40.10x
mariowiki.com 6.11% 39.78x
bulbapedia.bulbagarden.net 17.85% 38.90x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Web attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anime Fans audience is Anime.

Content Affinity Composition Index
Anime 17.04% 26.98x
Roleplay & Fantasy Games 0.97% 25.31x
PC Gamers 19.19% 22.70x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 1.68% 20.06x
Parenting & Nutrition 0.25% 18.63x
Drawing & Animation 0.38% 18.61x
K-Pop 3.28% 18.42x
Fantasy Name Generators 10.51% 17.78x
Studio & Franchise Video Game Players 11.61% 17.67x
Magic & Games 4.81% 16.77x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Content Affinity attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anime Fans audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000