Explore the Anime Fans Audience
Below you'll find more information about the Anime Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Anime Fans audience.
INTERESTS
The Anime Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anime Fans audience is Video and Computer Gaming Enthusiasts.
| Interest | Composition | Index |
| Video and Computer Gaming Enthusiasts | 37.98% | 23.97x |
| PokemonGo Fans | 42.85% | 23.12x |
| eSports Enthusiasts | 43.70% | 23.08x |
| Movie and Game Review Readers | 32.40% | 22.19x |
| Nintendo Enthusiasts | 41.06% | 19.47x |
| Online Role Playing Game Enthusiasts | 38.62% | 18.85x |
| Xbox Enthusiasts | 42.71% | 18.80x |
| Pokemon Enthusiasts | 39.54% | 16.76x |
| Super Mario Bros Fans | 37.93% | 16.73x |
| Video Gamers | 61.41% | 16.67x |
Composition Percentage:
The overlap percentage between the Anime Fans audience and the Interest attribute.
Index: A comparison of the Anime Fans audience to the internet population.
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APPAREL RETAILERS
The Anime Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anime Fans audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.05% | 1.54x |
| Zara | 0.04% | 1.38x |
| Lorna Jane | 0.01% | 1.36x |
| Michael Kors | 0.03% | 1.31x |
| H&M | 0.06% | 1.28x |
| Ann Taylor | 0.02% | 1.24x |
| LL Bean | 0.01% | 1.22x |
| Intermix | 0.01% | 1.20x |
| Free People | 0.02% | 1.20x |
| Uniqlo | 0.02% | 1.20x |
Composition Percentage:
The overlap percentage between the Anime Fans audience and the Location attribute.
Index: A comparison of the Anime Fans audience to the internet population.
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WEBSITES
The Anime Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Anime Fans audience is siliconera.com.
| Website | Composition | Index |
| siliconera.com | 7.08% | 54.31x |
| destructoid.com | 11.93% | 45.51x |
| nexusmods.com | 6.58% | 44.47x |
| watchcartoononline.com | 5.80% | 43.01x |
| dotesports.com | 6.51% | 42.94x |
| eventhubs.com | 6.11% | 42.18x |
| primagames.com | 10.27% | 40.96x |
| gameinformer.com | 9.58% | 40.10x |
| mariowiki.com | 6.11% | 39.78x |
| bulbapedia.bulbagarden.net | 17.85% | 38.90x |
Composition Percentage:
The overlap percentage between the Anime Fans audience and the Web attribute.
Index: A comparison of the Anime Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anime Fans audience is Anime.
| Content Affinity | Composition | Index |
| Anime | 17.04% | 26.98x |
| Roleplay & Fantasy Games | 0.97% | 25.31x |
| PC Gamers | 19.19% | 22.70x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 1.68% | 20.06x |
| Parenting & Nutrition | 0.25% | 18.63x |
| Drawing & Animation | 0.38% | 18.61x |
| K-Pop | 3.28% | 18.42x |
| Fantasy Name Generators | 10.51% | 17.78x |
| Studio & Franchise Video Game Players | 11.61% | 17.67x |
| Magic & Games | 4.81% | 16.77x |
Composition Percentage:
The overlap percentage between the Anime Fans audience and the Content Affinity attribute.
Index: A comparison of the Anime Fans audience to the internet population.
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DEMOGRAPHICS
The Anime Fans audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000
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