Dstillery Audiences

ANIME FANS

Audience Size: 3.3 Million Devices

Explore the Anime Fans Audience

Below you'll find more information about the Anime Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Anime Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Anime Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anime Fans audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 50.66% 36.59x
Video Gamers 51.07% 36.57x
eSports Enthusiasts 54.67% 34.64x
Gamers 56.55% 32.24x
PokemonGo Fans 57.26% 31.42x
Nintendo Enthusiasts 52.95% 30.30x
Movie and Game Review Readers 35.29% 29.53x
Virtual Reality Enthusiasts 46.48% 29.51x
Meme Users 45.24% 28.34x
Diablo Video Game Fans 49.83% 28.21x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Interest attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anime Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anime Fans audience is H&M.

Location Composition Index
H&M 0.01% 1.95x
Hollister 0.01% 1.90x
Michael Kors 0.01% 1.85x
Gap 0.01% 1.56x
White House Black Market 0.02% 1.55x
Express 0.02% 1.55x
Aeropostale 0.01% 1.42x
The Childrens Place 0.02% 1.41x
Lane Bryant 0.01% 1.40x
American Eagle Outfitters 0.01% 1.36x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Location attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Anime Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Anime Fans audience is anime-planet.com.

Website Composition Index
anime-planet.com 1.44% 52.76x
myanimelist.net 6.80% 45.06x
animecharactersdatabase.com 1.24% 44.28x
dndbeyond.com 1.76% 44.09x
powerpyx.com 1.04% 43.56x
kh13.com 1.06% 43.21x
gamecrate.com 1.12% 42.70x
deviantart.com 1.12% 41.16x
animenewsnetwork.com 16.95% 41.06x
funimation.com 2.47% 40.79x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Web attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anime Fans audience is Anime.

Content Affinity Composition Index
Anime 7.93% 33.18x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 26.95x
Roleplay & Fantasy Games 0.20% 26.51x
Studio & Franchise Video Game Players 4.19% 22.43x
Phone & Computer Game Downloaders 0.12% 21.99x
PC Gamers 25.31% 19.16x
K-Pop 2.64% 17.63x
Magic & Games 9.15% 16.80x
Casual & Nintendo Gamers 53.97% 15.99x
Audio Clips & Sound Effects 0.09% 15.94x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Content Affinity attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anime Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male