Dstillery Audiences

ANIME FANS

Audience Size: 4.8 Million Devices

Explore the Anime Fans Audience

Below you'll find more information about the Anime Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Anime Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Anime Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anime Fans audience is Video Gamers.

Interest Composition Index
Video Gamers 52.64% 31.97x
Video and Computer Gaming Enthusiasts 52.17% 31.33x
eSports Enthusiasts 56.99% 30.73x
Gamers 56.07% 30.56x
PokemonGo Fans 56.67% 29.90x
Nintendo Enthusiasts 52.67% 27.95x
Xbox Enthusiasts 52.82% 26.94x
Minecraft Video Game Fans 55.20% 26.84x
Hearthstone Video Game Fans 50.93% 26.81x
Movie and Game Review Readers 39.45% 26.59x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Interest attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anime Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anime Fans audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.67x
Madewell 0.02% 1.52x
American Apparel 0.02% 1.49x
Free People 0.02% 1.45x
Urban Outfitters 0.03% 1.44x
Forever 21 0.03% 1.41x
Zara 0.02% 1.41x
H&M 0.05% 1.39x
Armani 0.02% 1.38x
Hollister 0.03% 1.38x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Location attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Anime Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Anime Fans audience is mangarock.com.

Website Composition Index
mangarock.com 2.26% 43.51x
gonintendo.com 2.14% 41.96x
anime-planet.com 5.12% 40.50x
hardcoregamer.com 1.50% 38.55x
animenewsnetwork.com 11.40% 37.31x
novelupdates.com 2.74% 35.99x
bulbagarden.net 1.28% 35.65x
gematsu.com 5.89% 35.17x
myanimelist.net 11.42% 34.59x
fireemblemwiki.org 1.40% 34.56x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Web attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anime Fans audience is Anime.

Content Affinity Composition Index
Anime 15.81% 27.83x
Roleplay & Fantasy Games 0.97% 25.63x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.94% 23.98x
Drawing & Animation 0.16% 22.59x
Studio & Franchise Video Game Players 7.25% 21.37x
PC Gamers 25.49% 18.95x
Content Streamers & Downloaders 0.03% 17.59x
Magic & Games 5.88% 17.35x
Fantasy Name Generators 10.63% 16.98x
Collectibles - Toys & Collectibles 18.61% 15.28x
Composition Percentage: The overlap percentage between the Anime Fans audience and the Content Affinity attribute.
Index: A comparison of the Anime Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anime Fans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male