Explore the Apartment Hunters Audience
Below you'll find more information about the Apartment Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Apartment Hunters audience.
INTERESTS
The Apartment Hunters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apartment Hunters audience is Roommate Seekers.
| Interest | Composition | Index |
| Roommate Seekers | 30.32% | 41.17x |
| Moving Services Shoppers | 29.48% | 38.59x |
| Home Buyers | 20.62% | 37.75x |
| Retired Wealthy Assisted Living Researchers | 25.00% | 35.96x |
| Retirement Financial Account Researchers | 24.07% | 35.01x |
| Job Seekers | 18.66% | 34.71x |
| Career Focused Individuals | 18.10% | 34.05x |
| Realtors & Real Estate Researchers | 17.72% | 33.89x |
| Tutoring Resources Researchers | 19.96% | 31.64x |
| Self Storage Shoppers | 22.67% | 30.50x |
Composition Percentage:
The overlap percentage between the Apartment Hunters audience and the Interest attribute.
Index: A comparison of the Apartment Hunters audience to the internet population.
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APPAREL RETAILERS
The Apartment Hunters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apartment Hunters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.08% | 1.50x |
Composition Percentage:
The overlap percentage between the Apartment Hunters audience and the Location attribute.
Index: A comparison of the Apartment Hunters audience to the internet population.
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WEBSITES
The Apartment Hunters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Apartment Hunters audience is rentals.com.
| Website | Composition | Index |
| rentals.com | 18.82% | 41.38x |
| apartmentguide.com | 54.95% | 38.37x |
| apartmentratings.com | 19.23% | 34.27x |
| apartments.com | 2.44% | 33.46x |
| housingapartments.org | 1.13% | 30.70x |
| rentdigs.com | 4.72% | 27.79x |
| condo.com | 3.29% | 24.43x |
| rentalhousingdeals.com | 1.61% | 21.39x |
| rent.com | 38.28% | 19.59x |
| uhaul.com | 1.65% | 19.09x |
Composition Percentage:
The overlap percentage between the Apartment Hunters audience and the Web attribute.
Index: A comparison of the Apartment Hunters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apartment Hunters audience is Apartment Hunting.
| Content Affinity | Composition | Index |
| Apartment Hunting | 36.75% | 30.93x |
| Law School | 1.96% | 19.96x |
| Fashion & Retail | 0.93% | 18.61x |
| Business News & Information Readers | 1.12% | 18.48x |
| African-American Hair | 0.75% | 14.89x |
| Chat Rooms | 0.04% | 14.53x |
| People Search | 3.92% | 14.21x |
| Nursing | 0.84% | 13.86x |
| Career Cluster A | 2.71% | 13.63x |
| Hometown Livability | 4.10% | 13.55x |
Composition Percentage:
The overlap percentage between the Apartment Hunters audience and the Content Affinity attribute.
Index: A comparison of the Apartment Hunters audience to the internet population.
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DEMOGRAPHICS
The Apartment Hunters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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