Explore the Apartment Hunters Audience
Below you'll find more information about the Apartment Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Apartment Hunters audience.
INTERESTS
The Apartment Hunters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apartment Hunters audience is Home Buyers.
| Interest | Composition | Index |
| Home Buyers | 27.35% | 18.30x |
| Career Focused Individuals | 24.79% | 18.28x |
| Job Seekers | 24.56% | 18.16x |
| Moving Services Shoppers | 30.25% | 17.99x |
| Roommate Seekers | 28.71% | 17.79x |
| Tutoring Resources Researchers | 25.35% | 16.23x |
| Realtors & Real Estate Researchers | 20.76% | 16.18x |
| Thrift Store Shoppers | 24.64% | 15.82x |
| Retirement Financial Account Researchers | 24.19% | 15.69x |
| Retired Wealthy Assisted Living Researchers | 24.22% | 15.56x |
Composition Percentage:
The overlap percentage between the Apartment Hunters audience and the Interest attribute.
Index: A comparison of the Apartment Hunters audience to the internet population.
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APPAREL RETAILERS
The Apartment Hunters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apartment Hunters audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.40x |
| Maurices | 0.01% | 1.32x |
| Old Navy | 0.01% | 1.31x |
| Mens Wearhouse | 0.01% | 1.16x |
| Carhartt | 0.10% | 0.88x |
Composition Percentage:
The overlap percentage between the Apartment Hunters audience and the Location attribute.
Index: A comparison of the Apartment Hunters audience to the internet population.
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WEBSITES
The Apartment Hunters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Apartment Hunters audience is rentals.com.
| Website | Composition | Index |
| rentals.com | 18.05% | 34.94x |
| apartmentguide.com | 52.36% | 31.42x |
| apartmentratings.com | 22.86% | 26.43x |
| housingapartments.org | 1.59% | 26.19x |
| rentdigs.com | 3.67% | 24.39x |
| rentalhousingdeals.com | 1.64% | 22.52x |
| condo.com | 4.30% | 20.80x |
| crunchbase.com | 1.18% | 18.03x |
| gosection8.com | 3.44% | 17.05x |
| rent.com | 35.99% | 16.60x |
Composition Percentage:
The overlap percentage between the Apartment Hunters audience and the Web attribute.
Index: A comparison of the Apartment Hunters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apartment Hunters audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.19% | 29.32x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.13% | 24.32x |
| Apartment Hunting | 30.84% | 20.42x |
| Canadian Seniors Real Estate Research Cluster | 0.62% | 19.27x |
| Law School Research Cluster | 0.15% | 13.69x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 13.64x |
| Job Interview Process | 0.43% | 13.39x |
| Senior Care | 0.29% | 13.18x |
| Law School | 5.88% | 13.09x |
| Moving & Storage | 1.95% | 13.04x |
Composition Percentage:
The overlap percentage between the Apartment Hunters audience and the Content Affinity attribute.
Index: A comparison of the Apartment Hunters audience to the internet population.
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DEMOGRAPHICS
The Apartment Hunters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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